JP7262981B2 - Purchase support program, purchase support system, and purchase support method - Google Patents

Description

Application of Article 30, Paragraph 2 of the Patent Act Date of access to the website that provides the Q&A service: December 21, 2017 Address of the website that provides the Q&A service: http://www. unicharm. co. jp/life/adult/choose/navi/index. html

The present invention relates to a purchase support program, a purchase support system, and a purchase support method.

2. Description of the Related Art Conventionally, as shown in Patent Literature 1, there is known an information providing method for providing recommended products as text or image data on an online shopping site based on interaction with a user.

JP 2017-62741

However, in the information providing method of Patent Document 1, each Internet shopping site needs to be equipped with a system for interacting with the user, which may increase the load on the shopping site.

The present invention has been made in view of the conventional problems as described above, and an object of the present invention is to absorb information from a specific seller based on information on absorbent articles obtained as a result of conducting a question-and-answer session. It is to facilitate the purchase of sexual goods.

The main invention for achieving the above object is a purchase support program for causing a computer capable of communicating with a user terminal equipped with a screen to support the purchase of absorbent articles, wherein a process for acquiring an identifier for identifying the seller and displaying a question -and-answer screen for conducting a question-and-answer session on the screen; A process of specifying one or more absorbent articles in response to exchange of one or more messages on the question-and-answer screen using an answer processing unit, and a user's selection from among the identified one or more absorbent articles. and displaying on the screen a purchase information screen selected based on the acquired identifier, the purchase information screen for purchasing the selected absorbent article from the specific seller. A purchase support program characterized by executing a process for
Other features of the present invention will become apparent from the description of the specification and accompanying drawings.

According to such a purchase support program, it is possible to easily purchase an absorbent article from a specific seller based on the absorbent article information obtained as a result of the question-and-answer session.

FIG. 1 is a diagram showing the overall configuration of a purchase support system 100. As shown in FIG. FIG. 2 is a block diagram showing the functional configuration of the server 10. As shown in FIG. FIG. 3 is a diagram explaining the flow of the purchase support method. FIG. 4 is a diagram illustrating the seller top screen 40 of the first embodiment. FIG. 5 is a diagram illustrating the question and answer screen 50 of the first embodiment. FIG. 6 is a diagram illustrating the message display section 51 continued from FIG. FIG. 7 is a diagram illustrating the message display section 51 continued from FIG. FIG. 8 is a diagram illustrating the message display section 51 continued from FIG. FIG. 9 is a diagram illustrating the message display section 51 continued from FIG. FIG. 10 is a diagram illustrating the message display section 51 continued from FIG. FIG. 11 is a diagram illustrating the message display section 51 following FIG. FIG. 12 is a diagram illustrating the message display section 51 continued from FIG. FIG. 13 is a diagram illustrating the message display section 51 continued from FIG. FIG. 14 is a diagram illustrating the message display section 51 following FIG. FIG. 15 is a diagram explaining the purchase information screen 60 of the first embodiment. FIG. 16 is a diagram explaining the purchase information screen 70 of the second embodiment.

At least the following matters will become apparent from the descriptions of this specification and the accompanying drawings.
A purchase support program for causing a computer capable of communicating with a user terminal equipped with a screen to support the purchase of absorbent articles, wherein the computer acquires an identifier for identifying a specific seller from a plurality of sellers. and a process for displaying a question-and-answer screen for conducting a question-and-answer session on the screen; a process of identifying an absorbent article, a process of receiving a user's selection from among the identified one or more absorbent articles, and a purchase information screen for purchasing the selected absorbent article on the screen. and a display process, wherein the purchase information screen is a purchase information screen selected based on the acquired identifier.

According to such a purchase support program, it is possible to easily purchase an absorbent article from a specific seller based on the absorbent article information obtained as a result of the question-and-answer session.

In such a purchase support program, the purchase information screen is preferably a screen for the user to purchase the selected absorbent article from the specific seller.

According to such a purchase support program, the user can easily purchase the absorbent article from the specific seller whose identifier has been acquired, and the user can save the trouble of purchasing. On the other hand, specific sellers can purchase absorbent articles more reliably.

In such a purchase assistance program, when a banner for accessing the question-and-answer screen is displayed on the website of the specific seller, and the question-and-answer screen is accessed by clicking or tapping the banner , to obtain the identifier of said particular merchant.

According to such a purchase support program, it becomes easy to obtain the identifier of the sales outlet, and based on the information of the absorbent article identified as a result of the question and answer session, it is possible to purchase the absorbent article from the specific seller. can make it easier for people to buy

In such a purchase support program, it is desirable to display the question and answer screen within the website displayed on the screen.

According to such a purchase support program, questions and answers can be easily conducted, and absorbent articles can be easily purchased from specific sellers based on information on absorbent articles specified as a result of the questions and answers. can be made easier.

In such a purchase assistance program, it is desirable to display the question-and-answer screen on a website different from the website of the specific seller.

According to such a purchase support program, questions and answers can be easily conducted, and absorbent articles can be easily purchased from specific sellers based on information on absorbent articles specified as a result of the questions and answers. make it easier to

In such a purchase assistance program, it is preferable that the identifier is acquired from a QR code (registered trademark) corresponding to the specific seller or short-range wireless connection communication.

According to such a purchase support program, it becomes easy to acquire the identifier of the sales outlet, and based on the information of the absorbent article specified as a result of the question and answer session, it is possible to easily purchase the absorbent article from the specific seller. can make it easier for people to buy

In such a purchase support program, when the identified absorbent article is a disposable diaper, an absorbent pad that can be used together with the disposable diaper is identified, and the disposable diaper and the absorbent pad are purchased. It is preferable to display the purchase information screen for the purpose.

According to such a purchase support program, it becomes easy to purchase not only an expandable disposable diaper but also an absorbent pad to be used together with the expandable disposable diaper.

In such a purchase assistance program, when a banner for accessing the question-and-answer screen is displayed on the website of the specific seller, and the question-and-answer screen is accessed by clicking or tapping the banner , when the identifier of the specific seller is acquired, a screen for purchasing the absorbent article selected as the purchase information screen from the specific seller is displayed, and the specific seller is provided with When the identifier is acquired from the corresponding QR code or short-range wireless connection communication, the purchase information screen includes at least information indicating the display location of the absorbent article in the store of the specific seller, or the It is desirable to display information regarding the inventory of the absorbent articles in the store of a particular seller.

According to such a purchase support program, the purchase information screen corresponding to the acquired identifier can be displayed, so that the absorbent article can be easily purchased from a specific seller.

In such a purchase support program, the computer displays the package design of the absorbent article displayed on the question-and-answer screen and the package design of the absorbent article displayed at the store sold by the specific seller. If the determination is negative, the design of the package of the absorbent article to be displayed on the purchase information screen is changed to the displayed absorbent article. It is desirable to make it the same as the package design of

Such a purchase support program makes it easier for users to find absorbent articles at stores of specific sellers and to purchase absorbent articles.

A purchase support system for supporting purchase of absorbent articles, wherein the purchase support system is capable of communicating with a user terminal having a screen, and acquires an identifier for identifying a specific seller from a plurality of sellers. And, using a question-and-answer display unit that performs processing for displaying a question-and-answer screen for conducting a question-and-answer session on the screen, and an automatic answer processing unit, in response to the exchange of one or more messages on the question-and-answer screen a specifying unit that performs processing for specifying one or more absorbent articles; a selection receiving unit that performs processing for accepting user selection from among the specified one or more absorbent articles; and a purchase information display unit that performs processing for displaying a purchase information screen for purchasing the absorbent article, wherein the purchase information display unit displays the purchase information screen based on the acquired identifier. is displayed.

According to such a purchase support system, it is possible to easily purchase an absorbent article from a specific seller based on the information on the absorbent article specified as a result of the question-and-answer session.

A purchase support method for supporting the purchase of absorbent articles using an automatic response system, wherein the automatic response system acquires an identifier for identifying a specific seller from a plurality of sellers, and conducts a question-and-answer session. a step of displaying on a screen a question-and-answer screen for performing; an automatic answer system specifying one or more absorbent articles in response to exchange of one or more messages on the question-and-answer screen; and a step in which the automatic answer system , accepting a user's selection from among the identified one or more absorbent articles, and displaying on the screen a purchase information screen for purchasing the selected absorbent article. and the purchase information screen is a purchase information screen selected based on the acquired identifier.

According to such a purchase support method, it is possible to easily purchase an absorbent article from a specific seller based on information on the absorbent article specified as a result of the question-and-answer session.

===this embodiment===

<Configuration of Purchase Support System 100>
The purchase support system 100 for adult disposable diapers will be described below. In this embodiment, the purchase support system 100 for adult disposable diapers (hereinafter also simply referred to as “diapers”) will be described. It can also be used for absorbent articles. A user of the purchase support system 100 (hereinafter also referred to as a “user”) refers to a wearer of diapers, a caregiver or the like who wants others to wear diapers.

FIG. 1 is a diagram showing the overall configuration of a purchase support system 100. As shown in FIG. FIG. 2 is a block diagram showing the functional configuration of the server 10. As shown in FIG. In this embodiment, the user's terminal 1 can communicate with the server 10 and seller servers 20A, 20B, . The terminal 1 can acquire and update various types of information stored in databases of the server 10 , the automatic reply processing unit 15 , and the seller server 20 .

The terminal 1 is, for example, a personal computer, a smartphone, a tablet terminal, or the like, and includes a control section (not shown), an input section (not shown), a display section (not shown), and a communication section (not shown). In this embodiment, a tablet terminal is used.

The server 10 is owned by a manufacturer of absorbent articles, performs various processes, and displays the results on the display unit (hereinafter also referred to as “screen”) of the terminal 1 . As shown in FIG. 2 , the server 10 has a control section 11 , a storage section 12 and a communication section 13 .

The control unit 11 exchanges data between units and controls the terminal, and is implemented by a CPU (Central Processing Unit) executing a program stored in a predetermined memory.

The control unit 11 has a question-and-answer display unit 111 , a specification unit 112 , a selection reception unit 113 , and a purchase information display unit 114 . The question-and-answer display unit 111 acquires an identifier for identifying a specific seller from a plurality of sellers, and performs processing for displaying the question-and-answer screen 50 on the screen of the terminal 1 . The specifying unit 112 performs a process of specifying one or more absorbent articles according to one or more messages exchanged on the question-and-answer screen. The selection accepting unit 113 performs processing for accepting a user's selection from among the identified one or more absorbent articles. The purchase information display unit 114 performs processing for displaying a purchase information screen 60 for purchasing the selected absorbent article.

The storage unit 12 has a question and answer DB 121 and a product information DB 122 . The Q&A DB stores text data relating to message exchanges. The product information DB 122 stores information related to adult diaper products. The communication unit 13 functions as a transmission/reception unit that transmits/receives programs and data. In this embodiment, as shown in FIG. 2, the Q&A DB 121 and the product information DB 122 are provided in the storage unit 12 of the server 10, but the present invention is not limited to this. The question-and-answer DB 121 and the product information DB 122 are stored in a recording medium or storage device separate from the server 10, and the information in the question-and-answer DB 121 and the product information DB 122 is obtained when the server 10 performs each process. may

In addition, the automatic answer processing unit 15, while referring to the Q&A DB 121 and the product information DB 122 via the network, infers the answer to the question from the user on the screen of the terminal 1, and exchanges messages. . In the present embodiment, the automatic answer processing unit 15 uses a so-called automatic conversation program that utilizes artificial intelligence (AI), and by learning question-and-answer sessions with the user, more accurate answers can be obtained. is available. The automatic answer processing unit 15 does not necessarily have to use an automatic conversation program, and may be a program using only questions and answers stored in the DB in advance.
Also, the automatic reply processing unit 15 may be configured to have a plurality of artificial intelligence programs or a plurality of automatic conversation programs. In this case, the server 10 may select the optimum artificial intelligence program and automatic conversation program based on the messages stored in the question-and-answer DB 121, or the automatic answer processing unit 15 may may select the optimal artificial intelligence program or automatic conversation program based on For example, if the server 10 or the automatic reply processing unit 15 is a user who frequently uses dialects in exchanging messages, the server 10 or the automatic reply processing unit 15 selects a program that has learned the dialect, or exchanges messages with multiple programs for each user. After that, you can choose the program that gets the best reaction from users. "Programs with good reactions from users" are programs that have a high degree of probability that the estimated message is the answer that the user wants, or a program that is "useful" in feedback from users. It refers to programs that have received more positive evaluations. Further, the provider of the server 10 and the provider of the automatic reply processing unit 15 may be the same provider or different providers.

Merchant servers 20A, 20B, . Each of the seller servers 20A, 20B, . Examples of retail stores include supermarkets and drug stores that sell products to general consumers.

<Flow of purchase support method>
The flow of the purchase support method for purchasing a specific absorbent article from seller A among a plurality of sellers A, B, . . . will be described below. FIG. 3 is a diagram explaining the flow of the purchase support method. The purchase support method includes a first step of acquiring an identifier and displaying a question-and-answer screen, a second step of identifying an absorbent article, a third step of accepting a user's selection, and a third step of displaying a purchase information screen. 3 steps. In the following description, "adult disposable diapers" include underpants-type disposable diapers, tape-type disposable diapers, and absorbent pads.

<First embodiment>
An example will be described in which a user who does not know which item of adult disposable diapers to select purchases tape-type disposable diapers from a seller A online. The purchase support method described below is implemented by causing the server 10 as a computer to perform various processes.

<<First Step>>
When the user inputs a predetermined URL to the terminal 1, the seller server 20A causes the display section of the terminal 1 to display the seller top screen 40 as shown in FIG. It should be noted that the display of the seller top screen 40 is not limited to inputting a predetermined URL. This may be done by selecting from the search results obtained, instructing transition to the website indicated by the selected URL, or the like. FIG. 4 is a diagram illustrating the seller top screen 40. As shown in FIG. The seller top screen 40 is the top page displayed first of the website provided by the seller server 20A. The seller top screen 40 introduces the purpose and content of the website, or is the top page of online shopping managed by the seller A. The seller's top screen 40 is provided with a question-and-answer start banner 41 for starting a question-and-answer session regarding adult disposable diapers. Note that the question-and-answer start banner 41 is not limited to the seller top screen 40, and can be provided on any page of the website provided by the seller server 20A, including the seller top screen 40. FIG. For example, the question-and-answer start banner 41 may be displayed on a search result screen or the like displayed to a user who has executed a search for “adult diapers” on the seller top screen 40 . A user who displays the website of seller A on the screen of terminal 1 in order to purchase adult disposable diapers can select a disposable diaper suitable for the condition of the wearer by answering the following questions and answers. can.

First, when the user taps the question-and-answer start banner 41, the control unit 11 determines that there is access (YES in S1), and the question-and-answer display unit 111 acquires the identifier A for identifying the seller A (S2 ), and displays a question-and-answer screen 50 on the screen of the terminal 1 (S3). Identifier A is an identifier that refers to moving from seller A's website. As identifier A, for example, conventionally known means such as HTTP referrer and cookie can be used. For example, in S1 of FIG. 3, the server 10 first determines that the server 10 has been accessed from the seller server 20A by tapping the question-and-answer start banner 41 (YES in S1). At that time, the server 10 acquires the identifier A managed by the seller server 20A from the seller server 20A (S2). As a method for acquiring the identifier A, conventionally known means such as transmitting the identifier A as a single signal directly to the server 10 or using a cookie can be used. After that, the question-and-answer display unit 111 of the server 10 displays the question-and-answer screen on the screen of the terminal 1 (S3).

<<Second step>>
FIG. 5 is a diagram explaining the question and answer screen 50. As shown in FIG. The question and answer screen 50 is one of the web pages provided by the server 10 displayed by moving from the seller top screen 40 provided by the seller server 20A. On the question-and-answer screen 50, it is possible to ask and answer questions about excretion care, such as how to choose adult disposable diapers, how to put them on (how to put them on), product explanations, and so on. Hereinafter, on the question-and-answer screen 50, the user, who is a caregiver, asks questions about how to select adult disposable diapers for the wearer who is providing nursing care, and specifies adult disposable diapers suitable for the wearer. do. The question-and-answer display section 111 and the identification section 112 of the control section 11 cooperate with each other, and the question-and-answer session is performed using the automatic answer processing section 15. The answers to the questions are displayed, and the Q&A screen 50 is displayed until at least one absorbent article is specified.

A message display section 51 is provided on the question and answer screen 50 . In the message display section 51, a woman M named "Maki-san" displayed as a respondent who conducts a question-and-answer session with the user, a respondent message A displaying a message sent by the woman M, and the user's question are specified, A specific message C that displays multiple choices of messages for assisting the user in inputting a question, a question input section E for the user to input a question in letters, and a question input in the question input section E, A question transmission section F is provided to transmit to the question and answer display section 111 via the network 30 . The answerer message A is an answer to the question from the user. It is displayed as if the woman M is sending it via the network 30 . The specific message C is selected by the question-and-answer display unit 111 from the text data stored in the question-and-answer DB 121 for specifying the answer to the user's question in more detail, using the automatic answer processing unit 15, and displayed. is.

The question-and-answer session between the woman M and the user progresses as the user selects one of the options shown in the specific message C or enters characters into the question input section E. In the message display section 51, both when the user selects one of the options shown in the specific message C and when the user inputs characters into the question input section E, the user inputs the question and answer display section 111. is treated as a question for

First, when a user who wants to know how to choose a diaper selects "I want you to tell me how to choose a diaper" from the specific message C as shown in FIG. , the message display section 51 shown in FIG. 6 is displayed. FIG. 6 is a diagram illustrating the message display section 51 continued from FIG.

The message display portion 51 in FIG. 6 is the lower portion of the message display portion 51 shown in FIG. A portion 51 can be visually recognized. Hereinafter, the message display portion 51 following each figure is the message display portion 51 displayed on the lower side of the previous figure. Note that the size of the area of the message display section 51 that can be visually recognized at one time can be arbitrarily changed. For example, the message display portion 51 in FIG. 5 and the message display portion 51 in FIG. 6 may be displayed so as to be visible at the same time.

The question-and-answer display section 111 causes the message display section 51 to display "Please teach me how to select a diaper" selected from the specific messages C as a message U10 as shown in FIG. The question-and-answer display unit 111 displays, as answers to the message U10, a respondent message A10 explaining points for selecting the optimum product, and a specific message C10 provided with a plurality of options for assisting the user in inputting the answer on the screen of the user terminal. to display.

When the user who wants to perform diaper diagnosis selects "try diaper diagnosis" from the specific message C10, the question-and-answer display section 111 causes the message display section 51 shown in FIG. 7 to be displayed on the screen. FIG. 7 is a diagram illustrating the message display section 51 continued from FIG. As shown in FIG. 7, the question-and-answer display unit 111 displays the user message U11 "Try diaper diagnosis" selected in the specific message C10. The message display section 51 is caused to display an answerer message A11 asking whether or not, and a specific message C11 having a plurality of options.

When the user, who is a caregiver, selects "I am the only one who uses diapers" from the specific message C11, the question and answer display section 111 causes the message display section 51 shown in FIG. 8 to be displayed on the screen. FIG. 8 is a diagram illustrating the message display section 51 continued from FIG. As shown in FIG. 8, the question-and-answer display unit 111 displays the user message U12, "You are the only one who uses the diaper" selected in the specific message C11. The message display section 51 is caused to display a respondent message A12 asking about the state and a specific message C12 having a plurality of options.

When the user selects "Those who spend a lot of time sleeping" from the specific message C12, the question-and-answer display section 111 causes the message display section 51 shown in FIG. 9 to be displayed on the screen. FIG. 9 is a diagram illustrating the message display section 51 continued from FIG. As shown in FIG. 9, the question-and-answer display unit 111 displays the user message U13, which is "a person who spends a lot of time sleeping" selected in the specific message C12. and a specific message C13 having a plurality of options are displayed on the message display unit 51.

When the user selects "I will not go to the bathroom" from the specific message C13, the question-and-answer display section 111 causes the message display section 51 shown in FIG. 10 to be displayed on the screen. FIG. 10 is a diagram illustrating the message display section 51 continued from FIG. As shown in FIG. 10, the question-and-answer display unit 111 displays "I will not go to the toilet" selected in the specific message C13 as a user message U14, and as an answer to this, the wearer will be asked to take care during the day. The message display unit 51 is caused to display an answer message A14 asking what is happening and a specific message C14 having a plurality of options.

When the user selects "I'm rather worried about missing something" from the specific message C14, the Q&A display section 111 causes the message display section 51 shown in FIG. 11 to be displayed on the screen. FIG. 11 is a diagram illustrating the message display section 51 following FIG. As shown in FIG. 11, the question-and-answer display unit 111 displays as a user message U15 "I'm worried that I won't forget which display" selected in the specific message C14. The message display part 51 is caused to display an answer message A15 to ask a question about what the user is concerned about at night and a specific message C15 provided with a plurality of options for assisting the user in inputting an answer.

When the user selects "I am somewhat concerned about the feeling of wearing the diaper" from the specific message C15, the question and answer display section 111 displays the message display section 51 shown in FIG. 12 on the screen. FIG. 12 is a diagram illustrating the message display section 51 continued from FIG. As shown in FIG. 12, the question-and-answer display unit 111 displays as a user message U16 "I'm rather worried about the wearing feeling of the diaper" selected in the specific message C15, and as an answer to this, the wearer The message display unit 51 displays an answer message A16 asking about the urine volume of the patient and a specific message C16 with a plurality of options.

When the user selects "I think there are more" from the specific message C16, the question-and-answer display section 111 displays the message display section 51 shown in FIG. 13 on the screen. FIG. 13 is a diagram illustrating the message display section 51 continued from FIG. As shown in FIG. 13, the question-and-answer display unit 111 displays the user message U17, "I think it is more common" selected in the specific message C16, and asks the wearer's skin condition as an answer. An answer message A17 and a specific message C17 having a plurality of options are displayed on the message display section 51. - 特許庁

When the user selects "I haven't had much trouble with my skin" from the specific message C17, the question-and-answer display section 111 causes the message display section 51 shown in FIG. 14 to be displayed on the screen. FIG. 14 is a diagram illustrating the message display section 51 following FIG. As shown in FIG. 14, the question-and-answer display unit 111 displays the user message U17, "I think it is more common" selected in the specific message C16, and answers the recommended absorbent articles (X, YD, YN). Display as message A18. The recommended absorbent article (X, YD, YN) is the absorbent article that the identification unit 112 has identified as being optimal for the user from the product information DB 122 based on the exchange of messages using the question-and-answer display unit 111. (S5). In this embodiment, the tape-type disposable diaper X, the daytime absorbent pad YD and the nighttime absorbent pad YN that can be used together with the tape-type disposable diaper X are specified, and the message display section 51 are displayed as icons Xa, YDa, and YNa, respectively.

Note that the absorbent article to be specified changes according to the exchange of messages with the user. For example, in the specific message C11 shown in FIG. 7, if the user selects "I am the one who uses diapers", and in the specific message C12 shown in FIG. The identification unit 112 identifies and displays only pants-type disposable diapers.

<<Third step>>
When the user who wants to purchase the tape-type disposable diaper X taps the icon Xa in the message display section 51, the selection accepting section 113 recognizes that the user's selection has been accepted (YES in S6). Then, the purchase information display unit 114 determines whether or not the identifier acquired in S2 is A (S7). If the identifier is A (YES in S7), the purchase information display unit 114 displays the purchase information screen 60 (S8).

<< 4th step >>
FIG. 15 is a diagram explaining the purchase information screen 60. As shown in FIG. The purchase information screen 60 is a web page provided by the seller server 20A of the seller A, and is a web page where the seller A sells tape-type disposable diapers X online on the Internet. In other words, the purchase information screen 60 is displayed on the web page for purchasing the tape-type disposable diaper X by moving through the website of the seller A from the seller top screen 40 displayed on the screen in the first step. It is the same screen as the case.

A tape-type disposable diaper X is displayed on the purchase information screen 60, and information for purchasing the tape-type disposable diaper X on-line is displayed. Specific examples of each information are tape-type disposable diaper X, tape-type disposable diaper sales price 61, inventory information 62, purchase quantity input section 63, purchase button 64, product description 65, absorbent pad YD, and absorbent. They are the selling price 66 and product description 67 of the pad YD.

The sales price 61 is the price of the tape-type disposable diaper X when purchased online, and the inventory information 62 is information indicating the inventory status of products that can be purchased online. The product description 65 is information describing the characteristics of the tape-type disposable diaper X product. When the user who purchases tape-type disposable diapers X inputs the number of tape-type disposable diapers X to be purchased in the number-of-purchase input unit 63 and taps the purchase button 64 (YES in S9), the user can obtain the tapes online from the seller A. A type of disposable diaper X can be purchased (S10).

Conventionally, there has been a problem that it is difficult to select a product because there are many kinds of absorbent articles, especially disposable diapers for adults. Therefore, even if the user displays the online sales website of Seller A in order to purchase the product from Seller A, the user cannot identify the product, and the user cannot purchase the product on another website. As a result of examining the goods, there is a risk that the seller B will purchase a specific product. In order to prevent such a situation, it is necessary for seller A himself to provide explanations on absorbent articles, for example, to provide a question-and-answer system for receiving questions. Many of them are different from the manufacturer, so they do not necessarily have sufficient knowledge of the products they handle. In addition, since sellers often sell a wide variety of products, it is not easy to prepare an environment for explaining all products.

In this regard, a user who displays the web page of seller A can ask and answer questions about absorbent articles using a server 10 different from the seller server 20, so that multiple sellers such as seller A and seller B The seller can ask the user to answer questions for selection of absorbent articles, etc., without providing a question-and-answer system, and the user can select an appropriate product. Further, when a user who intends to purchase a product from seller A displays the website of seller A and then identifies the product on the question-and-answer screen 50, identifier A can be used to identify the product from seller A. can display the purchase information screen 60 provided by Seller A. Therefore, it is possible to reduce the fear of Seller A losing customers, and it is possible for the user to reduce the trouble of making a purchase. procedure becomes easier. In addition, the automatic response processing unit 15 collects information on questions and answers with the user regarding absorbent articles after going through the website provided by the seller A, and learns the information to provide answers to the user's questions. This makes it easier for users to improve the quality of their questions, and makes it easier for users to receive appropriate answers to their questions, appropriate suggestions, and the like.

The purchase information screen 60 is a screen for purchasing the tape-type disposable diaper X, and can be used together with the tape-type disposable diaper X specified in step 3, as shown in FIG. It is preferable to display the absorbent pad YD on the purchase information screen 60 . The absorbent pad YD displayed on the purchase information screen 60 is also the icon YDa. When the user purchases the tape-type disposable diaper X, the user also visually recognizes the absorbent pad YD that can be used together. Further, when the user taps the icon YDa, it is possible to move to a purchase information screen (not shown) for purchasing the absorbent pad YD. Thus, the user can easily purchase not only the tape-type disposable diaper X but also the absorbent pad YD, thereby reducing the possibility of forgetting to purchase the absorbent pad YD. Moreover, since the seller A can be encouraged to purchase not only the tape-type disposable diaper X but also the absorbent pad YD, it is possible to sell more products.

<Second embodiment>
An example in which a user who does not know which item of adult disposable diapers should be selected purchases an absorbent pad YD at a store a of a seller A will be described. The purchase support method of the second embodiment is also realized by causing the server 10 as a computer to perform various processes.

<<First Step>>
When a user who visits store a of seller A to purchase adult disposable diapers reads a QR code provided on a poster, POP advertisement, or the like provided at store a with terminal 1, control unit 11 accesses. It is determined that there is (S1 is YES). Then, the question-and-answer display unit 111 acquires the identifier a for identifying the access from the store a of the seller A (S2), and displays the question-and-answer screen 50 on the screen of the user's terminal 1. (S3). Identifier a is an identifier that records access from seller A's store a. In this embodiment, a QR code is used, but as an access method, a compatible device is installed in the store a, and an identifier is obtained by performing near field communication such as NFC (Near field communication) with the compatible device. a may be obtained. A user can easily access the question-and-answer screen 50 by using a QR code or short-range wireless connection communication. The QR code (or information transmitted and received by short-range wireless communication) includes at least an identifier a for identifying the seller or the seller's store, a URL for displaying the question-and-answer screen 50, and the like. It may contain information. Furthermore, these pieces of information may be encrypted and included in information sent and received by QR code or short-range wireless communication.

<<Second step>>
The exchange of messages (S3) and the identification of the absorbent article (S4) in the second step are the same as those in the first embodiment, so descriptions thereof will be omitted. On the question-and-answer screen 50, it is possible to answer questions about care related to excretion, such as how to select adult disposable diapers, how to put on adult disposable diapers (how to put them on), and product explanations. In the second embodiment, the question-and-answer session on the question-and-answer screen 50 may be limited to how to select adult disposable diapers. This is because the information that users who actually come to the store want to know on the spot is how to choose disposable diapers for adults, and there are few cases where they want to know other care related to excretion. This allows the user to easily know which absorbent article to purchase.
Thus, whether or not the content of the question and answer displayed on the question and answer screen 50 is limited to how to select adult disposable diapers may be determined by the identifier of S2. Further, the terminal 1 or the server 10 may decide whether or not to limit the selection method to adult disposable diapers. Specifically, for example, information acquired at a store using a QR code or short-range wireless communication includes store information indicating that the item was acquired at the store. In other words, the identifier acquired in S2 is not limited to an identifier indicating a specific store a, and the identifier acquired in S2 may indicate only storefront information, or may be information including storefront information. . Using such an identifier, the question-and-answer display unit 111 can determine whether or not to display the question-and-answer screen 50 limited to how to select adult disposable diapers. Alternatively, for example, the information acquired by QR code or short-range wireless communication includes a URL for displaying a question-and-answer screen 50 limited to how to select adult disposable diapers. If the information received includes store information or store information acquired at the store, a question and answer screen 50 limited to how to select adult disposable diapers may be displayed in S3.

As a result of the question-and-answer session shown in FIGS. 5 to 13 by the user, recommended absorbent articles (X, YD, YN) are displayed as a reply message A18, as shown in FIG. The recommended absorbent article (X, YD, YN) is identified by the identification unit 112 as being most suitable for the user from the product information DB 122 based on the exchange of messages by the question-and-answer display unit 111 using the automatic response processing unit 15. (S5). Also in the second embodiment, as shown in FIG. 14, a tape-type disposable diaper X, a daytime absorbent pad YD and a nighttime absorbent pad YN that can be used together with the tape-type disposable diaper X are specified and displayed on the message display unit 51 as icons Xa, YDa, and YNa, respectively.

<<Third step>>
When the user who wants to purchase the absorbent pad YD taps the icon YDa on the message display section 51, the selection accepting section 113 recognizes that the user's selection has been accepted (YES in S6). Then, the purchase information display unit 114 determines that the identifier acquired in S2 is not A (NO in S7), and determines that the identifier is a (YES in S71).

<< 4th step >>
When the identifier is a, the purchase information display unit 114 displays the purchase information screen 70 on the screen (S8). FIG. 16 is a diagram explaining the purchase information screen 70 of the second embodiment. The purchase information screen 70 is a display corresponding to the seller A's store a.

The absorbent pad YD is displayed on the purchase information screen 70, and each information for assisting the purchase of the absorbent pad YD at the store a is displayed. Specific examples of each information are the absorbent pad YD, the selling price 71 of the absorbent pad YD, the stock information 72, the product description 73, and the display place information 74 indicating the display place of the absorbent pad YD.

The user who sees the purchase information screen 70 can obtain not only the product details of the absorbent pad YD but also the information about the current inventory at the store a, so that the user can immediately know whether or not the product can actually be purchased. be able to. In addition, since the display place information 74 is displayed, it is possible to easily know where the absorbent pads YD are displayed in the store a, and the user's labor for searching for the absorbent pads YD can be reduced.

Furthermore, it is preferable that the design of the package of the absorbent pad YD displayed on the purchase information screen 70 is the same as the design of the package of the absorbent pad YD displayed in the store a. Specifically, the purchase information display unit 114 determines whether the package design of the absorbent pad YD displayed in the message display unit 51 of FIG. 14 is the same as the package design of the absorbent pad YD displayed in the store a. If the design of the two packages is different, the design of the package of the absorbent pad YD displayed on the purchase information screen 70 is the same as the package of the absorbent pad YD displayed in the store a. A design is more preferable. By doing so, the user viewing the purchase information screen 70 can easily find the absorbent pad YD at the store a.

In the second embodiment, the QR code is read using the terminal 1 at the store a to access the question-and-answer screen 50, and the purchase information screen 70 corresponding to the store a is displayed on the screen of the terminal 1. It is not limited to this. Since the store a is also the seller A, the QR code is read at the store a to access the question-and-answer screen 50, and the purchase information screen 60 for purchasing the absorbent article specified by the question-and-answer session online from the seller A is displayed. It may be displayed.

However, when the user accesses the question-and-answer screen 50 by tapping the question-and-answer start banner 41 from the website of the seller A, and the question-and-answer display unit 111 obtains the identifier A, the purchase information display unit 114 , a purchase information screen 60 for purchasing adult disposable diapers is displayed on the website of seller A, and the user uses a QR code or short-range wireless communication at seller A's store a to display a question-and-answer screen 50. When the Q&A display unit 111 acquires the identifier a, the purchase information display unit 114 displays the purchase information screen 70 displaying information for assisting the purchase in the store a. is more preferable. In other words, if the user accesses from the website, they will be guided to purchase online, and if the user accesses from the store, they will be guided to purchase at the store. By doing so, the seller A can more reliably sell appropriate products to the user, and the user can more easily find the means of purchase.
In addition, in the above-described embodiment, the identifier A identifies the seller A, the identifier a identifies the store a of the seller A, and so on. Although various kinds of processing were performed, the processing is not limited to this. For example, the question-and-answer display unit 111 displays the question-and-answer screen 50 limited to how to select diapers depending on whether or not the identifier has information indicating that it is a store, in addition to determining the sales form of each seller. It may be determined whether or not to display.

In addition, in the first and second embodiments, the case where the seller is seller A and seller A's store a has been described, but the sellers are seller B, seller B's store b, sales It is possible to arbitrarily set the store C of the seller C, the store c of the seller C, and so on. In that case, by setting an identifier for each seller and determining the identifier in S7, S71, S72, S73, . In FIG. 3, the flow after the case where S73 is NO is omitted.

===Other Embodiments===
Although the embodiments of the present invention have been described above, the above-described embodiments are intended to facilitate understanding of the present invention, and are not intended to limit and interpret the present invention. Further, the present invention can be modified and improved without departing from its spirit, and it goes without saying that the present invention includes equivalents thereof. For example, the following modifications are possible.

In the above-described embodiment, the identifying unit 112 identifies that the absorbent article suitable for the user is the tape-type disposable diaper X and the pads YD and YN as a result of exchanging messages with the user. The number of absorbent articles can be changed arbitrarily. For example, the specifying unit 112 may specify and display only the pants-type disposable diaper X as a result of exchanging messages with the user, or may specify and display only the pants-type disposable diaper X as the pants-type disposable diaper, the daytime disposable diaper, and the nighttime disposable diaper. Two disposable diapers for use may be identified and displayed.

Further, in the above-described embodiment, the server 10 as a computer is caused to perform various kinds of processing, but the present invention is not limited to this. Various processes may be performed by the control unit 11 and the storage unit 12 in the terminal 1 having all the programs in advance. That is, the terminal 1 itself may be used as a computer.

In the above-described embodiment, the server 10 and the automatic reply processing unit 15 communicate with each other via the network 30 to answer questions, but the present invention is not limited to this. For example, it may be a server equipped with the automatic reply processing unit 15 . Further, the automatic response processing unit 15 may include the question-and-answer DB 121 and the product information DB 122 in the server 10 .

In the first embodiment, when the question-and-answer start banner 41 provided on the website provided by the seller A is tapped, the screen is moved to the question-and-answer screen 50, but the present invention is not limited to this. For example, a website provided by the seller server 20A, such as the seller top screen 40 shown in FIG. 4, may display a question-and-answer screen 50 as a so-called chat screen in another window. This allows the user to ask and answer questions about the absorbent article while recognizing the existence of the website of the seller A, so that the seller A can more reliably sell the product to the user.

Furthermore, in the above-described embodiment, the absorbent article is specified by the question-and-answer session on the message display section 51 shown in FIGS. 5 to 13 (S5), and the specified absorbent article (X, YD, YN) is displayed on the message display section 51 shown in , and the user's selection is accepted (S6), but the present invention is not limited to this. For example, when one absorbent article is specified by the question and answer session in the message display section 51 shown in FIGS. (S7, S71, . . . ), purchase information screens 60, 70, . This saves the user's input effort.

In the second embodiment, the QR code or the like is provided inside the store a, but the present invention is not limited to this. For example, a QR code or the like may be provided on the package of the absorbent article. When the product actually purchased at store A of store A is at hand and the user wants to purchase the same product or a related product, the identifier a of the QR code provided on the product is read, and a question-and-answer screen provided by server 10. 50 to purchase the specified disposable diaper using the purchase information screen 60 on the website provided by the seller A or the purchase information screen 70 which is the information of the store a of the seller A. It may be something that can be done.

Furthermore, the above embodiments can be implemented by causing a computer or microprocessor to execute the various types of processing described above by the program. In this case, all processing may be prepared as a program, or some processing may be performed by hardware and the remaining processing may be prepared as a program.

It is also possible to supply the program to the computer using a non-transitory computer readable medium with an executable program thereon storing the executable program. Examples of non-transitory computer-readable media include magnetic recording media (eg, flexible disks, magnetic tapes, hard disk drives), CD-ROMs (Read Only Memory), and the like.

1 terminal, 10 server, 11 control unit, 111 question-and-answer display unit, 112 identification unit, 113 selection reception unit, 114 purchase information display unit, 12 storage unit, 121 question-and-answer DB, 122 product information DB, 13 communication unit, 15 Automatic response processing unit 20 Seller server 30 Network 40 Seller top screen 41 Q&A start banner 50 Q&A screen 51 Message display unit 60 Purchase information screen 61 Sales price 62 Inventory information 63 Purchase Number input unit 64 Purchase button 65 Product description 66 Sales price 67 Product description 70 Purchase information screen 71 Sales price 72 Inventory information 73 Product description 74 Display location information 100 Purchase support system A Respondent message, C specific message, E question input section, F question sending section, M female, S scroll section, S1 scroller, X tape-type disposable diaper, Xa icon, YD absorbent pad, YDa icon, YN absorbent pad YNa icon

Claims (10)

A purchase support program for causing a computer capable of communicating with a user terminal having a screen to support the purchase of absorbent articles,
on said computer;
a process for acquiring an identifier for identifying a specific seller from a plurality of sellers and displaying a question-and-answer screen for conducting a question-and-answer session on the screen;
a process of specifying one or more absorbent articles in response to exchange of one or more messages on the question-and-answer screen using an automatic response processing unit provided in common for the plurality of sellers ;
accepting a user's selection from among the identified one or more absorbent articles;
a process for displaying, on the screen, a purchase information screen selected based on the acquired identifier, the purchase information screen for purchasing the selected absorbent article from the specific seller ;
A purchase support program characterized by executing The purchase support program according to claim 1,
a banner is displayed on said particular merchant's website to access said question and answer screen;
A purchase support program, wherein the identifier of the specific seller is obtained when the question and answer screen is accessed by clicking or tapping the banner. The purchase support program according to claim 2,
A purchase support program characterized by displaying the question-and-answer screen within the website displayed on the screen. The purchase support program according to claim 2,
A purchase support program characterized by displaying the question-and-answer screen on a website different from the website of the specific seller. The purchase support program according to claim 1 or 2,
A purchase support program, characterized in that the identifier is obtained from a QR code corresponding to the specific seller or short-range wireless connection communication. The purchase support program according to any one of claims 1 to 5,
When the identified absorbent article is a disposable diaper, an absorbent pad that can be used together with the disposable diaper is identified, and the purchase information screen for purchasing the disposable diaper and the absorbent pad is displayed. A purchase support program characterized by allowing The purchase support program according to claim 1,
a banner is displayed on said particular merchant's website to access said question and answer screen;
When the question-and-answer screen is accessed by clicking or tapping the banner, if the identifier of the specific seller is acquired, the absorbent article selected as the purchase information screen can be transferred to the specific seller. Display the screen for purchasing from the seller,
When the identifier is acquired from a QR code or short-range wireless connection communication corresponding to the specific seller, at least the display location of the absorbent article in the store of the specific seller as the purchase information screen or information about the inventory of the absorbent article in the store of the specific seller. The purchase support program according to any one of claims 1 to 7,
on said computer;
for determining whether or not the design of the package of the absorbent article displayed on the question-and-answer screen is the same as the design of the package of the absorbent article displayed in the store sold by the specific seller; let the process run,
A purchase support program characterized in that, when the determination is negative, the design of the package of the absorbent article displayed on the purchase information screen is the same as the design of the package of the displayed absorbent article. A purchase support system for supporting the purchase of absorbent articles,
The purchase support system is capable of communicating with a user terminal having a screen,
a question and answer display unit that acquires an identifier for identifying a specific seller from a plurality of sellers and displays a question and answer screen for question and answer on the screen;
Using an automatic response processing unit provided in common for the plurality of sellers , identification of performing processing for identifying one or more absorbent articles in response to exchange of one or more messages on the question-and-answer screen Department and
a selection receiving unit that performs a process of receiving a user's selection from among the identified one or more absorbent articles;
performing a process for displaying, on the screen, a purchase information screen selected based on the acquired identifier, the purchase information screen for purchasing the selected absorbent article from the specific seller; a purchase information display unit;
A purchase support system comprising : A purchase support method for supporting purchase of absorbent articles using an automatic response system,
a step in which the automatic answering system acquires an identifier for identifying a specific seller from a plurality of sellers and displays a question and answer screen for question and answer on the screen;
an automatic response system commonly provided for the plurality of sellers specifying one or more absorbent articles in response to exchange of one or more messages on the question-and-answer screen;
an automated response system accepting user selections from among the identified one or more absorbent articles;
a step of displaying on the screen a purchase information screen selected based on the acquired identifier, the purchase information screen for purchasing the selected absorbent article from the specific seller ;
A purchase support method, comprising :

Images