JP7138671B2 - Newspaper with advertisements - Google Patents

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JP7138671B2
JP7138671B2 JP2020025138A JP2020025138A JP7138671B2 JP 7138671 B2 JP7138671 B2 JP 7138671B2 JP 2020025138 A JP2020025138 A JP 2020025138A JP 2020025138 A JP2020025138 A JP 2020025138A JP 7138671 B2 JP7138671 B2 JP 7138671B2
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JP2021131411A (en
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誠司 川人
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Rakune
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    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G09F23/10—Advertising on or in specific articles, e.g. ashtrays, letter-boxes on paper articles, e.g. booklets, newspapers

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Description

新聞紙の最表面や最裏面を覆う広告付き新聞紙に関する。 The present invention relates to newspapers with advertisements covering the top and bottom surfaces of newspapers.

新聞紙の広告は、新聞とは別の紙に印刷された広告チラシであることが一般的である。また、当該チラシは、新聞紙の中に折り込まれて新聞購読者に配達される（例えば、特許文献１）。 Advertisements in newspapers are generally leaflets printed on paper different from newspapers. In addition, the leaflets are folded into newspapers and delivered to newspaper subscribers (for example, Patent Document 1).

広告チラシの内容は、地域によっても異なるが不動産であったり、スーパーの特売のチラシであったり、お墓のチラシであったり、様々である。 The content of the advertising leaflet varies depending on the region, but there are various things such as a real estate leaflet, a supermarket bargain leaflet, a grave leaflet, and so on.

特開２０１０－１４３６６７号JP 2010-143667 A

しかしながら、新聞紙とは分離している、別の折り込み広告チラシでは、新聞紙とは別にわざわざ当該チラシを見て内容を確認しなければならない。これは新聞購読者の動作・行動が多くなるので、新聞購読者が必ずしも折り込み広告チラシを見るとは限らない。 However, in the case of a separate insert advertising leaflet separate from the newspaper, the user has to check the content by looking at the leaflet separately from the newspaper. Since this increases the movement and behavior of newspaper subscribers, newspaper subscribers do not necessarily see the insert advertisement leaflet.

そのため、広告チラシはそのまま廃棄されたり、間食の際にこぼれたお菓子等を効率よく集めるためにテーブルクロス代わりに使用されてしまうことが多い。その結果、このような折り込みちらしの広告的効果は、あまり高くなかった。
また、新聞紙の紙面における広告だと、市町村単位や都道府県単位での広告になってしまう。その結果、広告費用が非常に高くなってしまうので、個人商店や弱小企業ではなかなか広告を出すことができないという問題があった。さらに、地元密着の企業（床屋、美容院や飲食店など）の広告は、市町村単位や都道府県単位で広告を出しても、広告を出した地域が遠すぎて広告的効果もあまり期待できなかった。 Therefore, advertising leaflets are often discarded as they are, or used instead of tablecloths to efficiently collect sweets and the like spilled during snacks. As a result, the advertising effect of such leaflets was not very high.
In addition, advertisements on newspaper pages end up being advertisements for each municipality or prefecture. As a result, the advertisement cost becomes very high, and there is a problem that it is difficult for individual stores and small and weak companies to place advertisements. Furthermore, advertisements for local businesses (barbers, beauty salons, restaurants, etc.) cannot be expected to be very effective even if they are advertised by municipality or by prefecture, because the area where the advertisement is placed is too far away. rice field.

本発明は、上記問題点に鑑みてなされたもので、その目的とするところは、従来よりも広告的効果の高い広告付き新聞紙を提供することにある。 SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and an object of the present invention is to provide a newspaper with advertisements having a higher advertising effect than the conventional ones.

本発明の広告付き新聞紙は、新聞紙と、新聞紙の最表面と最裏面の少なくともいずれか一方を覆う、新聞紙とは別の紙質の紙を用いて作成された広告紙面を有することを特徴とする。 The newspaper with advertisements of the present invention is characterized in that it has an advertisement surface made of newspaper and a paper of a paper quality different from that of the newspaper covering at least one of the top surface and the bottom surface of the newspaper.

この広告付きの新聞紙によれば、新聞購読者の最も目に入りやすい新聞の最表面か最裏面を広告紙面が覆うので、従来よりも高い広告的効果を発揮することができる。また、地域を限定して（いち地域又は町内）広告を出すことができるので広告費用が安価となる。さらに、全面広告ですので効果も大きい。 According to this newspaper with advertisements, the advertisements cover the front or back of the newspaper, which is the most visible to the subscribers of the newspaper, so that a higher advertising effect than before can be exhibited. In addition, since the advertisement can be placed in a limited area (one area or one town), the advertisement cost can be reduced. In addition, the effect is great because it is a full-page advertisement.

好適な実施の一形態として、広告紙面が新聞紙の最表面と最裏面の双方を覆う１枚の紙面であることを特徴とする。 A preferred embodiment is characterized in that the advertisement space is a single sheet covering both the top surface and the bottom surface of the newspaper.

この広告付きの新聞紙によれば、新聞購読者の最も目に入りやすい新聞の最表面と最裏面に広告紙面が形成されるので、従来よりも高い広告的効果を発揮することができる。
また、新聞を最表面から読む購読者、最裏面から読む購読者の双方に対応することができる。 According to this newspaper with advertisements, the advertisements are formed on the top and bottom surfaces of the newspaper, which are the most visible to the subscribers of the newspaper, so that it is possible to exhibit a higher advertising effect than before.
In addition, it is possible to deal with both subscribers who read newspapers from the front and subscribers who read from the back.

好適な実施の一形態として、前記広告紙面が２枚あり、１枚で前記新聞紙の最表面を覆い、もう１枚の広告紙面で前記新聞紙の再裏面を覆うことを特徴とする。 A preferred embodiment is characterized in that there are two advertisement sheets, one sheet covering the top surface of the newspaper and the other advertisement sheet covering the rear surface of the newspaper.

新聞購読者が必ず目にする最表面（１面記事）と、最表面の次に目にする最裏面（新聞の最終面）を広告紙面が覆っているので、新聞購読者は、広告紙面を目にし易い。少なくとも従来の折り込み広告チラシよりも目にする可能性が高い。したがって、従来の折り込み広告チラシよりも高い広告的効果を発揮できる。 Since the top page (first page article) that newspaper subscribers always see and the bottom page (the last page of the newspaper) that they see next to the top page are covered with advertisement pages, newspaper subscribers can read advertisement pages. easy to see. At least you're more likely to see it than traditional inserts. Therefore, it is possible to exhibit a higher advertising effect than the conventional insert advertisement leaflet.

好適な実施の一形態として、前記広告紙面のサイズが前記新聞紙の最表面、再裏面のサイズよりも小さいことを特徴とする。 A preferred embodiment is characterized in that the size of the advertisement page is smaller than the size of the outermost surface and the second rear surface of the newspaper.

この広告付きの新聞紙によれば、広告料金を節約することができるとともに、新聞購読者の最も目に入りやすい新聞の最表面や最裏面に広告紙面が形成されるので、従来よりも高い広告的効果を発揮することができる。 According to this newspaper with advertisements, it is possible to save the advertisement fee, and since the advertisements are formed on the front and back of the newspaper, which are the most visible to the subscribers, the advertisement is more effective than before. can be effective.

好適な実施の一形態として、前記広告紙面に、新聞の発行者情報が記載されていることを特徴とする。 A preferred embodiment is characterized in that information on the issuer of the newspaper is described on the advertisement page.

この広告付きの新聞紙によれば、新聞紙面と同様に新聞の発行情報が記載されているので、広告の信用性・信ぴょう性が高まり、従来よりも高い広告的効果を発揮することができる。 According to this newspaper with advertisement, since the publication information of the newspaper is described in the same manner as the newspaper, the credibility and credibility of the advertisement are enhanced, and a higher advertising effect than before can be exhibited.

新聞購読者の最も目に入りやすい新聞の最表面か最裏面を広告紙面が覆っているので、従来よりも高い広告的効果を発揮することができる。 Since the top or bottom surface of the newspaper, which is the most visible to newspaper subscribers, is covered with the advertisement page, it is possible to exhibit a higher advertising effect than before.

（ａ）第１の実施の形態による広告付き新聞紙を示す図面である。(a) It is drawing which shows the newspaper with an advertisement by 1st Embodiment. （ｂ）第２の実施の形態による広告付き新聞紙を示す図面である。(b) It is drawing which shows the newspaper with an advertisement by 2nd Embodiment. 第３の実施の形態による広告付き新聞紙を示す図面である。It is drawing which shows the newspaper with an advertisement by 3rd Embodiment. 第４の実施の形態による広告付き新聞紙を示す図面である。It is drawing which shows the newspaper with an advertisement by 4th Embodiment. （ａ）（ｂ）第５の実施の形態による広告付き新聞紙を示す図面である。(a) and (b) are drawings showing a newspaper with an advertisement according to a fifth embodiment. 第６の実施の形態による広告付き新聞紙を示す図面である。It is drawing which shows the newspaper with an advertisement by 6th Embodiment.

＜＜＜＜本実施の形態の概要＞＞＞＞
現在の新聞紙と広告チラシでは、新聞紙とは別にわざわざ広告チラシを見て内容を確認しなければならない。これでは新聞購読者の動作・行動が多くなるので、新聞購読者が必ずしも折り込み広告チラシを見るとは限らない。広告チラシはそのまま廃棄されることが多い。または、間食に際にこぼれたお菓子等を効率よく集めるためにテーブルクロス代わりに使用されてしまうことが多い。その結果、このような折り込みちらしの広告的効果は、あまり高くない。 <<<<outline of the present embodiment>>>>
With the current newspapers and advertising leaflets, it is necessary to check the contents by looking at the advertising leaflets separately from the newspapers. This increases the number of movements and behaviors of newspaper subscribers, so newspaper subscribers do not necessarily see the leaflet insert. Advertising leaflets are often discarded as they are. Alternatively, it is often used instead of a tablecloth to efficiently collect spilled sweets and the like during snacking. As a result, the advertising effect of such leaflets is not very high.

このため、新聞紙と、新聞紙の最表面と最裏面のいずれか一方を覆う、新聞紙とは別の紙質の紙を用いて作成された広告紙面を有する広告付き新聞紙とする。すなわち、最も新聞購読者が目にする新聞の最表面と最裏面を広告紙面で覆う広告付き新聞紙を提供することで、従来よりも高い広告的効果を得ることができる。 For this reason, the newspaper with advertisement has an advertisement space made using a newspaper and a paper of a paper quality different from that of the newspaper covering either the top surface or the bottom surface of the newspaper. That is, by providing an advertisement-bearing newspaper covering the top and bottom surfaces of the newspaper most viewed by subscribers, it is possible to obtain a higher advertising effect than before.

＜＜第１の実施の態様＞＞
第１の実施の態様によれば、第１図（ａ）に記載のように、新聞紙１と、新聞紙の最表面３（いわゆる１面記事）を覆う、広告紙面２を有する広告付き新聞紙が提供される。 <<First Embodiment>>
According to the first embodiment, as shown in FIG. 1(a), a newspaper 1 and a newspaper with an advertisement having an advertisement space 2 covering the outermost surface 3 of the newspaper (a so-called front-page article) are provided. be done.

広告紙面２は新聞紙１とは別の紙質の紙を用いている。広告紙面２と新聞紙１のサイズは同じである。 The advertisement space 2 uses paper of a paper quality different from that of the newspaper 1. - 特許庁The size of the advertisement space 2 and the size of the newspaper 1 are the same.

新聞紙１と広告紙面２は、その長手方向の一端が糊付けで接合されている。しかし、糊付けには限定されずホチキス止めやセロハンテープを用いるなどなんらかの方法で接合されていればよい。また、新聞紙１と広告紙面２の接合箇所は新聞紙１と広告紙面２の長手方向に限られず、短手方向の一端で接合してもよい。接合方向は、上記と同様に糊付け、ホチキス止めやセロハンテープを用いるなどなんらかの方法で接合されていればよい。 The newspaper 1 and the advertisement space 2 are joined at one end in the longitudinal direction by gluing. However, it is not limited to gluing, and any method such as stapling or cellophane tape may be used. Moreover, the junction between the newspaper 1 and the advertisement space 2 is not limited to the longitudinal direction of the newspaper 1 and the advertisement space 2, and may be joined at one end in the width direction. As for the direction of joining, it is sufficient that they are joined by any method such as gluing, stapling, cellophane tape, etc., in the same manner as described above.

新聞購読者が最も目にする最表面（１面記事）を広告紙面が覆っているので、新聞購読者は、必ずこの広告紙面を目にする。したがって、従来の折り込み広告チラシよりも高い広告的効果を発揮できる。 Since the advertisement page covers the front page (front-page article) that the subscribers see the most, the newspaper subscribers always see this advertisement page. Therefore, it is possible to exhibit a higher advertising effect than the conventional insert advertisement leaflet.

なお、後述の第６の実施の形態で説明するように、広告紙面２の表面に、新聞紙１の発行者が記載されていてもよい。 Note that the publisher of the newspaper 1 may be written on the surface of the advertisement space 2, as will be described in a sixth embodiment described later.

＜＜第２の実施の態様＞＞
第２の実施の態様は、第１図（ｂ）に記載のように、新聞紙１と、新聞紙の最裏面４（新聞の最終面、一般にテレビ欄）を覆う、広告紙面２を有する広告付き新聞紙が提供される。 <<Second Embodiment>>
A second embodiment, as shown in FIG. 1(b), is a newspaper sheet 1 and a newspaper sheet with advertisements 2 covering the back surface 4 of the newspaper sheet (the last page of the newspaper, generally a television section). is provided.

第１の実施の形態と同様に広告紙面２は新聞紙１とは別の紙質の紙を用いている。広告紙面２と新聞紙１のサイズは同じである。 As in the first embodiment, the advertisement space 2 is made of paper different from that of the newspaper 1 . The size of the advertisement space 2 and the size of the newspaper 1 are the same.

新聞紙１と広告紙面２は、その長手方向の一端が糊付けで接合されている。しかし、糊付けには限定されずホチキス止めやセロハンテープを用いるなどなんらかの方法で接合されていればよい。また、新聞紙１と広告紙面２の接合箇所は新聞紙１と広告紙面２の長手方向に限られず、短手方向の一端で接合してもよい。接合方向は、上記と同様に糊付け、ホチキス止めやセロハンテープを用いるなどなんらかの方法で接合されていればよい。 The newspaper 1 and the advertisement space 2 are joined at one end in the longitudinal direction by gluing. However, it is not limited to gluing, and any method such as stapling or cellophane tape may be used. Moreover, the junction between the newspaper 1 and the advertisement space 2 is not limited to the longitudinal direction of the newspaper 1 and the advertisement space 2, and may be joined at one end in the width direction. As for the direction of joining, it is sufficient that they are joined by any method such as gluing, stapling, cellophane tape, etc., in the same manner as described above.

新聞購読者が最表面（１面記事）の次に目にする最裏面（新聞の最終面）を広告紙面が覆っているので、新聞購読者は、広告紙面を目にし易い。少なくとも従来の折り込み広告チラシよりも目にする可能性が高い。したがって、従来の折り込み広告チラシよりも高い広告的効果を発揮できる。 Since the advertisement page covers the backmost page (the last page of the newspaper) that the newspaper subscriber sees next to the front page (first page article), the newspaper subscriber can easily see the advertisement page. At least you're more likely to see it than traditional inserts. Therefore, it is possible to exhibit a higher advertising effect than the conventional insert advertisement leaflet.

なお、後述の第６の実施の形態で説明するように、広告紙面２の表面に、新聞紙１の発行者が記載されていてもよい。 Note that the publisher of the newspaper 1 may be written on the surface of the advertisement space 2, as will be described in a sixth embodiment described later.

＜＜第３の実施の態様＞＞
第３の実施の態様は、第２図に記載のように、新聞紙１と、新聞紙の最表面３（いわゆる１面記事）と最裏面４（新聞の最終面、一般にテレビ欄）の双方を覆う、１枚の広告紙面２を有する広告付き新聞紙が提供される。 <<Third Embodiment>>
The third embodiment, as shown in FIG. 2, covers both the newspaper 1 and the top surface 3 (the so-called front page article) and the bottom surface 4 (the last page of the newspaper, generally the television section) of the newspaper. , an advertising newspaper having one advertising page 2 is provided.

上記実施の形態と同様に広告紙面２は新聞紙１とは別の紙質の紙を用いている。広告紙面２と新聞紙１のサイズは同じである。 As in the above-described embodiment, the advertisement sheet 2 is made of paper different from that of the newspaper 1 . The size of the advertisement space 2 and the size of the newspaper 1 are the same.

なお、第３の実施の形態では、新聞紙に１枚の広告紙面２を被せるだけである。しかし、これには限定されず、新聞紙１、広告紙面２の長手方向で糊付けやホチキス止め、セロハンテープを用いるなどなんらかの方法で接合されていればよい。この実施の形態では、１枚の広告紙面２で新聞紙の最表面と最表面の双方を覆うことができるので、広告付き新聞紙の作成するうえで効率的で経済的である。 In the third embodiment, only one sheet of advertisement space 2 is placed on the newspaper. However, it is not limited to this, and the newspaper 1 and the advertisement space 2 may be joined in the longitudinal direction by any method such as gluing, stapling, or cellophane tape. In this embodiment, one sheet of advertisement space 2 can cover both the top and bottom surfaces of the newspaper, which is efficient and economical in producing the newspaper with advertisement.

新聞購読者が必ず目にする最表面（１面記事）と最表面の次に目にする最裏面（新聞の最終面）を広告紙面が覆っているので、新聞購読者は、広告紙面を目にし易い。少なくとも従来の折り込み広告チラシよりも目にする可能性が高い。したがって、従来の折り込み広告チラシよりも高い広告的効果を発揮できる。 Since the top page (first page article) that newspaper subscribers always see and the bottom page (the last page of the newspaper) that they see next to the top page are covered with advertisement pages, newspaper subscribers can see advertisement pages. Easy to use. At least you're more likely to see it than traditional inserts. Therefore, it is possible to exhibit a higher advertising effect than the conventional insert advertisement leaflet.

なお、後述の第６の実施の形態で説明するように、広告紙面２の表面に、新聞紙１の発行者が記載されていてもよい。 Note that the publisher of the newspaper 1 may be written on the surface of the advertisement space 2, as will be described in a sixth embodiment described later.

＜＜第４の実施の態様＞＞
第４の実施形態では、第３図に記載のように２枚の広告紙面２を用いる。そのうち１枚の広告紙面で新聞紙１の最表面３（いわゆる１面記事）で覆い、もう１枚の広告紙面２で最裏面４（新聞の最終面、一般にテレビ欄）を覆う、広告付き新聞紙が提供される。 <<Fourth Embodiment>>
In the fourth embodiment, two advertisement sheets 2 are used as shown in FIG. One of them is a newspaper with advertisement, which covers the top surface 3 (so-called front page article) of newspaper 1 with one advertisement page, and covers the back surface 4 (the last page of the newspaper, generally TV section) with another advertisement page 2. provided.

上記実施の形態と同様に広告紙面２は新聞紙１とは別の紙質の紙を用いている。広告紙面２と新聞紙１のサイズは同じである。 As in the above-described embodiment, the advertisement sheet 2 is made of paper different from that of the newspaper 1 . The size of the advertisement space 2 and the size of the newspaper 1 are the same.

新聞紙１と広告紙面２は、その長手方向の一端が糊付けで接合されている。しかし、糊付けには限定されずホチキス止めやセロハンテープを用いるなどなんらかの方法で接合されていればよい。また、新聞紙１と広告紙面２の接合箇所は新聞紙１と広告紙面２の長手方向に限られず、短手方向の一端で接合してもよい。接合方向は、上記と同様に糊付け、ホチキス止めやセロハンテープを用いるなどなんらかの方法で接合されていればよい。 The newspaper 1 and the advertisement space 2 are joined at one end in the longitudinal direction by gluing. However, it is not limited to gluing, and any method such as stapling or cellophane tape may be used. Moreover, the junction between the newspaper 1 and the advertisement space 2 is not limited to the longitudinal direction of the newspaper 1 and the advertisement space 2, and may be joined at one end in the width direction. As for the direction of joining, it is sufficient that they are joined by any method such as gluing, stapling, cellophane tape, etc., in the same manner as described above.

新聞購読者が必ず目にする最表面（１面記事）と最表面の次に目にする最裏面（新聞の最終面）を広告紙面が覆っているので、新聞購読者は、広告紙面を目にし易い。少なくとも従来の折り込み広告チラシよりも目にする可能性が高い。したがって、従来の折り込み広告チラシよりも高い広告的効果を発揮できる。 Since the top page (first page article) that newspaper subscribers always see and the bottom page (the last page of the newspaper) that they see next to the top page are covered with advertisement pages, newspaper subscribers can see advertisement pages. Easy to use. At least you're more likely to see it than traditional inserts. Therefore, it is possible to exhibit a higher advertising effect than the conventional insert advertisement leaflet.

なお、後述の第６の実施の形態で説明するように、広告紙面２の表面に、新聞紙１の発行者が記載されていてもよい。 Note that the publisher of the newspaper 1 may be written on the surface of the advertisement space 2, as will be described in a sixth embodiment described later.

＜＜第５の実施の態様＞＞
第５の実施形態では、第４図（ａ）（ｂ）に記載のように新聞紙１の最表面３か最裏面４の少なくとも一方、またはその双方を広告紙面２で覆うことは他の実施形態と同じであるが、広告紙面２のサイズが新聞紙１のサイズと異なる広告付き新聞紙が提供される。 <<Fifth Embodiment>>
In the fifth embodiment, as shown in FIGS. 4(a) and 4(b), at least one of the outermost surface 3 and the outermost surface 4 of the newspaper 1, or both of them, is covered with the advertisement space 2, which is another embodiment. , but the size of the advertisement page 2 is different from that of the newspaper 1. A newspaper with advertisement is provided.

より具体的には、広告紙面２のサイズが新聞紙１のサイズよりも小さい。広告紙面２は、新聞紙１の最表面３・最裏面４の一部を覆う構成で、広告紙面２の短手方向のサイズは新聞紙１と同じで、その長手方向が新聞紙のサイズの半分である場合である。 More specifically, the size of the advertisement space 2 is smaller than the size of the newspaper 1 . The advertisement space 2 covers part of the outermost surface 3 and the outermost back surface 4 of the newspaper 1, the size of the advertisement space 2 in the short direction is the same as that of the newspaper 1, and the longitudinal direction is half the size of the newspaper. is the case.

また、広告紙面２の長手方向のサイズは新聞紙１と同じで、その短手方向のサイズが新聞紙のサイズの半分のサイズであってもよい。 Further, the size of the advertisement sheet 2 in the longitudinal direction may be the same as that of the newspaper 1, and the size in the lateral direction may be half the size of the newspaper.

なお、広告紙面２のサイズが新聞紙１のサイズよりも大きくてもよい。広告紙面２は、新聞紙１の最表面３・最裏面４の一部を覆う構成で、広告紙面２の長手方向のサイズは新聞紙１と同じで、その短手方向が新聞紙のサイズよりも大きい場合である。 The size of the advertisement space 2 may be larger than the size of the newspaper 1. The advertisement space 2 covers part of the outermost surface 3 and the outermost back surface 4 of the newspaper 1, and the longitudinal size of the advertisement space 2 is the same as that of the newspaper 1, and the lateral direction is larger than the size of the newspaper. is.

上記実施の形態と同様に広告紙面２は新聞紙１とは別の紙質の紙を用いている。 As in the above-described embodiment, the advertisement sheet 2 is made of paper different from that of the newspaper 1 .

新聞紙１と広告紙面２は、その長手方向の一端が糊付けで接合されている。しかし、糊付けには限定されずホチキス止めやセロハンテープを用いるなどなんらかの方法で接合されていればよい。また、新聞紙１と広告紙面２の接合箇所は新聞紙１と広告紙面２の長手方向に限られず、短手方向の一端で接合してもよい。接合方向は、上記と同様に糊付け、ホチキス止めやセロハンテープを用いるなどなんらかの方法で接合されていればよい。 The newspaper 1 and the advertisement space 2 are joined at one end in the longitudinal direction by gluing. However, it is not limited to gluing, and any method such as stapling or cellophane tape may be used. Moreover, the junction between the newspaper 1 and the advertisement space 2 is not limited to the longitudinal direction of the newspaper 1 and the advertisement space 2, and may be joined at one end in the width direction. As for the direction of joining, it is sufficient that they are joined by any method such as gluing, stapling, cellophane tape, etc., in the same manner as described above.

新聞購読者が必ず目にする最表面（１面記事）か最裏面（新聞の最終面）、またはその双方に広告紙面が覆っているので、新聞購読者は、広告紙面を目にし易い。少なくとも従来の折り込み広告チラシよりも目にする可能性が高い。したがって、従来の折り込み広告チラシよりも高い広告的効果を発揮できる。 The newspaper subscribers can easily see the advertisements because the top surface (first page article) or the bottom surface (the last page of the newspaper), or both of them, which the subscribers of the newspaper always see, are covered with the advertisements. At least you're more likely to see it than traditional inserts. Therefore, it is possible to exhibit a higher advertising effect than the conventional insert advertisement leaflet.

なお、後述の第６の実施の形態で説明するように、広告紙面２の表面に、新聞紙１の発行者が記載されていてもよい。 Note that the publisher of the newspaper 1 may be written on the surface of the advertisement space 2, as will be described in a sixth embodiment described later.

＜＜第６の実施の態様＞＞
第６の実施形態では、上記実施形態１～５の構成を前提に、図５に記載のように広告紙面２の表面に新聞紙１の発行者が記載されている広告付き新聞紙が提供される。 <<Sixth Embodiment>>
In the sixth embodiment, on the premise of the configurations of the first to fifth embodiments, a newspaper with an advertisement is provided in which the publisher of the newspaper 1 is written on the surface of the advertisement page 2 as shown in FIG.

新聞紙の発行者は、一般の新聞と同様に広告紙面２の右上に記載されている。しかし、この位置に限られず、広告紙面２の左上や広告紙面２の下部に記載してもよい。 The issuer of the newspaper is described in the upper right corner of the advertisement page 2, as in ordinary newspapers. However, it is not limited to this position, and may be written on the upper left of the advertisement space 2 or the lower part of the advertisement space 2 .

新聞紙の発行者の記載は、一般の新聞と同様に新聞社名が大きく記載され、日付と住所が小さく記載されている。しかし、この形態に限られず新聞紙の発行者が認識できればよい。 The name of the publisher of the newspaper is written in large letters, and the date and address are written in small letters, as in ordinary newspapers. However, it is not limited to this form, as long as the issuer of the newspaper can recognize it.

広告紙面２の表面に記載される新聞の発行者は、新聞紙１の発行者と同一である。例えば新聞紙１の発行者がＡ新聞社であれば、広告紙面２にも新聞の発行者として、Ａ新聞社と記載される。新聞紙１の発行者がＢ新聞社であれば、広告紙面２にも新聞の発行者として、Ｂ新聞社と記載される。 The publisher of the newspaper described on the front side of the advertisement page 2 is the same as the publisher of the newspaper 1 . For example, if the publisher of the newspaper 1 is A newspaper company, the advertisement page 2 also describes the publisher of the newspaper as A newspaper company. If the publisher of the newspaper 1 is B Newspaper Company, the advertisement page 2 also describes B Newspaper Company as the publisher of the newspaper.

＜＜新聞紙１＞＞
実施形態の新聞紙１のサイズは「ブランケット判」と呼ばれるもので、１ページのサイズは縦５４６ｍｍ×横４０６ｍｍのものを用いた。しかし、このサイズには、限定されない。 <<Newspaper 1>>
The size of the newspaper 1 of the embodiment is called “blanket size”, and the size of one page is 546 mm long×406 mm wide. However, it is not limited to this size.

実施形態の新聞紙１の材質・原料は、ＴＭＰ（Ｔｈｅｒｍｏ Ｍｅｃｈａｎｉｃａｌ Ｐｕｌｐ）と古紙を主要な原料パルプとした新聞巻取紙である。しかし、これには限定されず１００％古紙の新聞巻取紙を用いてもよい。 The materials and raw materials of the newspaper 1 of the embodiment are TMP (Thermo Mechanical Pulp) and newspaper rolls mainly made of waste paper. However, it is not limited to this, and 100% waste newspaper rolls may be used.

＜＜広告紙面２＞＞
実施形態１～４、６の広告紙面２のサイズは、新聞紙１のサイズと同様サイズで１ページのサイズは縦５４６ｍｍ×横４０６ｍｍのものを用いた。なお、実施形態１～４、６では、新聞紙の１のサイズが変われば、それと同様のサイズの紙を用いる。 <<advertisement page 2>>
The size of the advertisement space 2 in Embodiments 1 to 4 and 6 was the same as the size of the newspaper 1, and the size of one page was 546 mm long×406 mm wide. In Embodiments 1 to 4 and 6, if the size of the newspaper 1 is changed, paper of the same size is used.

実施形態の広告紙面２としては、いわゆる光沢紙を用いた。しかし、これには限定されずマット紙、普通紙（ＰＰＣ用紙）、アートポスト、ヴァンヌーボＶＧスノーホワイト、高級光沢紙などを用いてもよい。 A so-called glossy paper was used as the advertisement paper surface 2 of the embodiment. However, it is not limited to this, and matte paper, plain paper (PPC paper), art post, Vent Nouveau VG Snow White, high-grade glossy paper, etc. may be used.

実施の形態では、広告紙面２には、フルカラーで両面印刷を行った。しかし、これには限定されずフルカラーで片面印刷を行ってもよい。また、モノクロの両面印刷を行ってもよいし、モノクロの片面印刷を行ってもよい。 In the embodiment, the advertisement sheet 2 is printed on both sides in full color. However, it is not limited to this, and single-sided printing may be performed in full color. In addition, monochrome double-sided printing may be performed, or monochrome single-sided printing may be performed.

なお、広告紙面の広告の内容は、特に限定されず、地域の飲食店、スーパー、自動車販売店、エステ、不動産情報など挙げられる。 Note that the content of the advertisement on the advertisement page is not particularly limited, and examples thereof include local restaurants, supermarkets, car dealers, esthetic salons, real estate information, and the like.

＜＜＜＜本実施の形態の範囲＞＞＞＞
上述したように、本発明は、本実施の形態によって記載したが、この開示の一部をなす記載及び図面は、本発明を限定するものであると理解すべきでない。このように、本発明は、ここでは記載していない様々な実施の形態等を含む。 <<<<Scope of the present embodiment>>>>
As mentioned above, the present invention has been described by means of the present embodiments, but the description and drawings forming part of this disclosure should not be construed as limiting the present invention. Thus, the present invention includes various embodiments and the like not described here.

１ 新聞紙
２ 広告紙面
３ 最表面（１面）
４ 最裏面 1 Newspaper 2 Advertisement space 3 Outermost surface (1 page)
4 Backmost

Claims (2)

新聞紙と、新聞紙とは別の紙質の紙を用いて作成された、新聞紙の最表面と最裏面と同じサイズの２枚の広告紙面を有し、１枚で前記新聞紙の最表面を覆い、もう１枚の広告紙面で前記新聞紙の最裏面を覆うことを特徴とする広告付き新聞紙。It has two advertising pages of the same size as the top and bottom surfaces of the newspaper, which are made of newspaper and paper of a paper quality different from the newspaper, and one sheet covers the top surface of the newspaper and another A newspaper with an advertisement, characterized in that the backmost surface of the newspaper is covered with a sheet of advertisement paper. 前記広告紙面の表面に記載される発行者が、新聞紙の発行者と同一であることを特徴とする請求項１に記載の広告付き新聞紙。 2. The newspaper with advertisement according to claim 1 , wherein the publisher described on the surface of the advertisement page is the same as the publisher of the newspaper.
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Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20060006637A1 (en) 2004-07-08 2006-01-12 Deangelis Andrew V Web printed booklet containing advertisements on cover pages including directors to interior advertisements
US20060251845A1 (en) 2005-05-09 2006-11-09 3M Innovative Properties Company Advertising inserts and methods of making same

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH01116675U (en) * 1988-02-01 1989-08-07

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20060006637A1 (en) 2004-07-08 2006-01-12 Deangelis Andrew V Web printed booklet containing advertisements on cover pages including directors to interior advertisements
US20060251845A1 (en) 2005-05-09 2006-11-09 3M Innovative Properties Company Advertising inserts and methods of making same

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