JP7023078B2 - Information processing equipment, sales control method and sales control program - Google Patents

Description

The present invention relates to an information processing apparatus, a sales control method and a sales control program.

Conventionally, for example, there is an information processing device in which a user purchases a product in a store and supplies the product as relief supplies to a disaster area when a natural disaster or the like occurs. In the information processing apparatus, a technique for sending relief supplies to a specific store in a disaster area has been proposed (see, for example, Patent Document 1).

JP-A-2017-65909

However, in the above-mentioned conventional technique, for example, when a user who has purchased a product targets a specific group such as a specific store or area in the disaster area, relief supplies are concentrated in the specific group while the disaster area is affected. Relief supplies could not reach other groups.

The present application has been made in view of the above, and an object of the present application is to provide an information processing device, a sales control method, and a sales control program capable of appropriately sending goods to a group having a predetermined attribute.

The information processing apparatus according to the present application includes a sales control unit. Based on the attribute information indicating the attribute of a predetermined group, the sales control unit controls to accept the product or service whose attribute is the target of the destination of the product or the recipient of the service from the user who uses the electronic commerce service.

According to one aspect of the embodiment, there is an effect that goods or services can be appropriately provided to a group having a predetermined attribute.

FIG. 1 is a diagram showing a sales control method according to an embodiment. FIG. 2 is a diagram showing a configuration example of the information processing apparatus according to the embodiment. FIG. 3 is a diagram showing mode information. FIG. 4 is a diagram showing attribute information. FIG. 5 is a diagram showing group information. FIG. 6 is a diagram showing delivery information. FIG. 7 is a diagram showing request information. FIG. 8 is a diagram showing a screen for setting a destination of goods. FIG. 9 is a diagram showing the processing contents of the distribution unit. FIG. 10 is a diagram showing the processing contents of the distribution unit. FIG. 11 is a flowchart showing a procedure of processing executed by the information processing apparatus according to the embodiment. FIG. 12 is a diagram showing a screen according to a modified example. FIG. 13 is a hardware configuration diagram showing an example of a computer that realizes the functions of the information processing apparatus according to the embodiment.

Hereinafter, an information processing apparatus according to the present application, a sales control method, and an embodiment for implementing a sales control program (hereinafter, referred to as “embodiment”) will be described in detail with reference to the drawings. It should be noted that this embodiment does not limit the information processing apparatus, the sales control method, and the sales control program according to the present application. Further, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicate explanations are omitted.

(Embodiment)
[Sales control method]
First, an example of the sales control method according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram showing a sales control method according to an embodiment. In FIG. 1, the information processing device 1 in the sales system S targets a product destination to a disaster area (an example of an attribute) including a predetermined group (group A, group B, etc. in FIG. 1) from the user U1. An example of the process of accepting the purchase of the product will be described. The information processing device 1 is not limited to accepting products, but may accept services targeted at receiving the attributes of the group.

In FIG. 1, as a group, a group A which is a town A and a group B which is a town B will be described as an example. In addition, the attributes of Group A and Group B are both disaster-stricken areas. Further, the number of groups is not limited to two, and may be three or more. The attributes of the group are not limited to the disaster area, but may be areas, facilities, or the like. For example, a plurality of schools (corresponding to a group) whose group attribute is "○○ local school" may be targeted. Alternatively, the attributes of the group may be an area for the elderly, a specific facility such as an orphanage, or the like.

Further, the product referred to here is an article sold in an electronic commerce service, and includes, for example, a product such as food, a drug, and clothing which is a relief material for a disaster area. Further, the product is not limited to a simple purchase, and may be, for example, a rental product or a donation product. Further, the service is not limited to the product, and may be a service (a service for requesting rental products, a pick-up service such as a taxi, etc.).

As shown in FIG. 1, the sales system S according to the embodiment includes an information processing device 1, a terminal device 100, and a delivery company server 300.

The information processing device 1 is an information processing device that provides a predetermined service related to electronic commerce to the user U1, and is realized by, for example, a server device, a cloud system, or the like. For example, the information processing device 1 is a web server that provides web services such as an e-commerce site, an internet auction, and a fleece market, and accepts product registration and the like from a seller who sells products through various electronic commerce.

The terminal device 100 is an information processing terminal such as a PC (Personal Computer) or a smartphone used by the user U1. Although not shown in FIG. 1, the number of terminal devices 100 according to the embodiment is not limited to one, and a plurality of terminals may be present. That is, the user U1 may have a plurality of terminal devices 100. In the following, the user U1 may be read as the terminal device 100.

The delivery company server 300 is an information processing device used by the delivery company, and is realized by, for example, a server device, a cloud system, or the like. The delivery company server 300 may be realized by a plurality of information processing devices.

For example, when the delivery company server 300 receives a delivery request from the information processing device 1, the information processing device 1 transfers the name and attributes of the destination and the contents of the product to be delivered (product name, quantity, distribution ratio, etc.). get. Then, the delivery company server 300 delivers the product to the destination based on the information acquired from the information processing device 1.

Here, a conventional information processing apparatus will be described. In the conventional information processing device, for example, when a user purchases a product and sends it to a disaster area as relief supplies, the user designates a specific group such as a specific store, area, facility (evacuation center, etc.) or the disaster area. The specified group was the destination of the goods.

However, with such a conventional method, relief supplies may be excessively concentrated in a specific group, while relief supplies may not reach other groups. For example, when the name of a specific group is frequently broadcast on TV broadcasts of disasters, etc., the specific group with high awareness to users is likely to be designated as a destination, but the frequency of broadcasting on TV. Other groups with low awareness may be difficult to be designated as destinations. In other words, the amount of relief supplies was biased for each group, and there was a risk that some people in the disaster area would suffer disadvantages (shortage of supplies, increase in labor due to excessive provision of supplies, etc.).

Therefore, in the information processing apparatus 1 according to the embodiment, the attribute of the group is targeted as the destination of the product, instead of the designation of the group as in the conventional case.

Specifically, first, the information processing apparatus 1 according to the embodiment detects the occurrence of a disaster (step S1). Note that step S1 is omitted when the attribute is not a disaster area (for example, when the attribute is a school in a XX region). Subsequently, the information processing apparatus 1 according to the embodiment transmits a product page based on the search behavior of the user U1 (step S2), and displays a screen 110 (screen 110 on the left side of FIG. 1) on the display unit of the terminal apparatus 100. Display. Then, the information processing apparatus 1 according to the embodiment accepts a product to which the attribute is sent from the user U1 based on the attribute information indicating the attribute of the group (for example, the disaster area) (step S3).

For example, in FIG. 1, the information processing apparatus 1 according to the embodiment receives a search query including the keyword "water" input from the user U1 to the screen 110, and displays a page of search results for "water" as a terminal device. Send to 100.

Then, it is assumed that the user U1 selects the item M1 of "natural water A" on the screen 110 (left side). In such a case, the information processing apparatus 1 according to the embodiment displays the screen 110 (right side) which is a detailed page of the product “natural water A”. At this time, the information processing apparatus 1 according to the embodiment arranges, for example, a "send to disaster area" button M2 on the screen 110 of the detail page, and operates the user U1 on the button M2 (for example, a touch operation). Acceptance is accepted as the purchase of products whose destination is the disaster area, which is an attribute.

Subsequently, the information processing apparatus 1 according to the embodiment determines the group (group A and group B) of the attribute (stricken area) designated by the user U1 as the destination, and instructs the delivery company server 300 (step S4). .. The information processing apparatus 1 according to the embodiment determines the distribution ratio of products for each group and instructs the delivery company server 300, which will be described later.

Then, the delivery company server 300 delivers the product to the disaster area based on the instruction received from the information processing device 1 (step S5). The information processing apparatus 1 according to the embodiment determines the predetermined distribution ratio described above for each of the group A and the group B in the disaster area, and the products are distributed at such a distribution ratio.

That is, according to the information processing apparatus 1 according to the embodiment, the range of destinations that the user U1 "sends to the disaster area" is expanded instead of the conventional method of buying to the local destination that "sends to group A". Since the purchase method is possible, for example, it is possible to avoid a situation in which the products are excessively concentrated in the group A in the disaster area, but the products do not reach the group B. Therefore, according to the information processing apparatus 1 according to the embodiment, it is possible to appropriately send the product to the group under a predetermined situation such as a disaster area.

[Configuration of information processing equipment]
Next, the configuration of the information processing apparatus 1 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram showing a configuration example of the information processing apparatus 1 according to the embodiment. As shown in FIG. 2, the information processing apparatus 1 has a communication unit 2, a control unit 3, and a storage unit 4. The information processing device 1 has an input unit (for example, a keyboard, a mouse, etc.) that receives various operations from the administrator of the information processing device 1, and a display unit (for example, a liquid crystal display, etc.) for displaying various information. You may have.

(Communication department)
The communication unit 2 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 2 is connected to the network N (see FIG. 13) by wire or wirelessly, and transmits / receives information between, for example, the terminal device 100 included in the sales system S, the delivery company server 300, and the like.

(Memory)
The storage unit 4 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. As shown in FIG. 2, the storage unit 4 according to the embodiment stores mode information 41, attribute information 42, group information 43, delivery information 44, and request information 45.

(Mode information)
The mode information 41 is information indicating a control mode of the sales control unit 34, which will be described later. FIG. 3 is a diagram showing mode information 41. As shown in FIG. 3, the mode information 41 has two control modes, a normal mode st1 and an emergency mode st2.

The normal mode st1 is a control mode in which when the user U1 purchases a product, the target of the destination of the product is a group (or an individual user). The emergency mode st2 is a control mode in which when the user U1 purchases a product, the target of the destination of the product is an attribute of the group.

Of these two control modes, the sales control unit 34, which will be described later, reads out and executes the normal mode st1 in the normal state, and when a predetermined situation such as the occurrence of a disaster is detected by the detection unit 32, which will be described later. To switch from the normal mode st1 to the emergency mode st2.

(Attribute information)
The attribute information 42 is information indicating the attributes of the group. The attributes referred to here are roughly classified into immutable attributes and temporary attributes. Immutable attributes are unique properties such as "○○ prefecture", "○○ city", and "○○ town", and temporary attributes are, for example, "stricken area" and "evacuation". It is a property that occurs temporarily, such as "place". Such attribute information 42 is registered in advance, and is added or deleted depending on the situation at that time.

Here, the attribute information 42 will be described with reference to FIG. FIG. 4 is a diagram showing the attribute information 42. As shown in FIG. 4, the attribute information 42 includes items such as “attribute ID”, “attribute name”, “group ID”, and “population ratio”.

The "attribute ID" is information for identifying an attribute. The "attribute name" is information indicating the name of the attribute. The "group ID" is identification information that identifies the group. The "population ratio" is information indicating the population ratio of each group to the population of all the groups included in each attribute.

In the example shown in FIG. 4, when the attribute ID is "1", the name is "stricken area", and the disaster area includes groups of group IDs "# 1" and "# 2". In addition, the population ratio of the group ID "# 1" is "# 11" and the population ratio of the group ID "# 2" is "# 22" with respect to the population of all the groups included in the attributes of the disaster area. ..

(Group information)
The group information 43 is information about the group. FIG. 5 is a diagram showing group information 43. As shown in FIG. 5, the group information 43 includes items such as “group ID”, “group name”, “population”, and “attribute”.

The "group ID" is identification information that identifies the group. The "group name" is information indicating the name of the group. "Population" is information indicating the population included in the group. The "attribute" is information indicating the attribute of the group.

As shown in FIG. 5, the group ID "# 1" indicates that the name is "A town", the population is "100,000", and the attribute is "stricken area".

The group information 43 is not limited to the above, and may include various information depending on the purpose. For example, the group information 43 may include information on hierarchical attributes as “attributes”.

For example, the group information 43 may include information on hierarchical attributes such as the first layer "stricken area", the second layer "evacuation center", the third layer "hospital", and the like as "attributes". .. Further, in FIG. 5, the “attribute” shows only the “stricken area”, that is, the temporarily generated attribute, but both the temporarily generated attribute and the immutable attribute may be included. For example, the group information 43 may include an invariant attribute such as "○○ prefecture" in addition to the "stricken area" as the "attribute".

(Delivery information)
The delivery information 44 is information regarding the delivery of the product. The delivery information 44 is registered, for example, by receiving from the delivery company via the delivery company server 300. FIG. 6 is a diagram showing delivery information 44. As shown in FIG. 6, the delivery information 44 includes items such as "delivery ID", "scheduled delivery date", "group ID", "delivery item", and "delivery amount".

The "delivery ID" is identification information for identifying each delivery. The "scheduled delivery date" is information indicating the date on which delivery is scheduled to take place. The "group ID" is identification information that identifies the group. The "delivered item" is information indicating the item to be delivered. The "delivery amount" is information indicating the amount of goods to be delivered.

In the example shown in FIG. 6, the delivery ID "1" has a scheduled delivery date of "2017/10/3", and "800 bottles (2L)" of "water" are used for the group of the group ID "# 1". , "Pharmaceuticals" are "2000 pieces", and "Unknown" products are "10 cardboard boxes".

The "unknown" product is a product purchased without going through the information processing device 1, and indicates that the content of the product is unknown. In other words, "water" and "pharmaceutical product" indicate that they are products purchased through the information processing device 1.

(Request information)
The request information 45 is information about the product requested by the group. The request information 45 is registered by receiving it from each group (or in the case of a disaster area, each evacuation center, etc.), for example.

FIG. 7 is a diagram showing request information 45. As shown in FIG. 7, the request information 45 includes items such as "request ID", "group ID", "classification", "requested product", "quantity", and "urgency (10 levels)".

The "request ID" is identification information that identifies each request. The "group ID" is identification information for identifying the group. "Category" is information indicating the classification included in the group. The "requested product" is information indicating the product requested from each category. "Quantity" is information indicating the requested quantity of goods. The "urgency level (10 levels)" is information indicating the degree of urgent need for the product in each category, and the larger the value, the higher the urgency. The "urgency (10 levels)" is, for example, information input by a representative of each category.

In the example shown in FIG. 7, the request ID "1" has the group ID "A", the category "A shelter" has the required products, "water" is "100 bottles (2L)", and "pharmaceutical products". Indicates that "300 pieces" are requested. Further, in the request ID "1", "A shelter" indicates that the urgency of "water" is set to "4" and the urgency of "pharmaceutical products" is set to "8".

Returning to the description of FIG. 2, the control unit 3 is a controller, and is stored in a storage device inside the information processing device 1 by, for example, a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). Various programs (corresponding to an example of an information processing program) are realized by executing the RAM as a work area. Further, the control unit 3 is a controller, and is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 2, the control unit 3 has a reception unit 30, an acquisition unit 31, a detection unit 32, a prediction unit 33, a sales control unit 34, and a distribution unit 35, which will be described below. Realize or execute the functions and actions of sales control processing.

(Reception department)
The reception unit 30 receives the request information 45 including the product request and the urgency of the request for each group. The reception unit 30 may receive the request information 45 for each division (see FIG. 7) in the group, for example.

(Acquisition department)
The acquisition unit 31 acquires the attribute information 42 indicating the attributes of a predetermined group. For example, the acquisition unit 31 acquires attribute information 42 including immutable attributes such as “XX prefecture” and “XX town”. Further, the acquisition unit 31 acquires the attribute information 42 including the temporarily generated attributes such as “stricken area” and “evacuation center”.

Specifically, when the occurrence of a disaster is detected by the detection unit 32 described later, the acquisition unit 31 acquires the attribute information 42 of the group whose attribute is the disaster area. The acquisition unit 31 may acquire the attribute information 42 from various server devices, or may estimate the disaster area, which is an attribute, from the location where the disaster occurs. Further, the acquisition unit 31 acquires population information indicating the population of each group and stores it in the storage unit 4 as the group information 43 (“population” shown in FIG. 5).

In addition, the acquisition unit 31 acquires the delivery information 44 indicating the delivery amount of the delivery product to each group. For example, the acquisition unit 31 acquires the delivery information 44 from the delivery company server 300. The delivered goods include goods purchased through the electronic commerce service provided by the information processing device 1, goods purchased through the electronic commerce service provided by a server device other than the information processing device 1, and the client. Includes items brought directly to the delivery company.

Of the products included in the delivered products, only the delivery amount (for example, the number of cardboard boxes) can be obtained for the products other than the products purchased through the electronic commerce service provided by the information processing device 1. ..

In addition, the acquisition unit 31 acquires personal attribute information indicating the attributes of individuals included in the group. Personal attributes include, for example, infants, the elderly, men, and women.

(Detection unit)
The detection unit 32 detects various situations. For example, the detection unit 32 detects the occurrence of a disaster. For example, the detection unit 32 detects natural disasters such as storms, heavy rains, heavy snowfalls, floods, storm surges, earthquakes, tsunamis, and eruptions, and man-made disasters such as traffic accidents such as vehicles, ships, trains, and airplanes. To detect.

Specifically, the detection unit 32 detects the occurrence of a disaster by receiving an emergency signal (for example, a signal indicating an Earthquake Early Warning) issued by an organization such as the Japan Meteorological Agency. Further, the detection unit 32 is, for example, a disaster based on the shaking generated around the user U1 (earthquake, shaking due to eruption, etc.) based on the value of the gyro sensor or the like mounted on the terminal device 100 of the user U1. Detects the occurrence of.

Further, the detection unit 32 may detect by accepting the occurrence of a disaster by the input operation of the user U1 to the terminal device 100. Further, when the detection unit 32 moves like a typhoon, for example, the detection unit 32 may generate a disaster and identify a disaster area based on the information indicating the predicted course of the typhoon.

Further, the detection unit 32 detects the scale of the disaster. For example, the detection unit 32 detects information such as the seismic intensity of an earthquake, the maximum instantaneous wind speed of a typhoon, the amount of precipitation, the height of waves, etc. as the scale of a disaster based on the disaster information transmitted from the Japan Meteorological Agency.

(Forecasting department)
The prediction unit 33 predicts the number of future purchases of goods (number of requests in the case of services). For example, when the occurrence of a disaster is detected by the detection unit 32, the prediction unit 33 predicts the number of products to be purchased as relief supplies after the occurrence of the disaster. The prediction unit 33 predicts the number of future purchases of products in the disaster that occurred this time, for example, based on the purchase status of the products in the past similar disasters and the promotion status that promotes sales.

(Sales Control Department)
The sales control unit 34 controls the sale of the product. For example, when the control mode is the emergency mode st2, the sales control unit 34 purchases a product for which the "attribute" of the group is the target of the product destination from the user U1 based on the attribute information 42 acquired by the acquisition unit 31. Accept.

For example, the sales control unit 34 accepts the disaster area as a destination from the user U1 who purchases a product as a relief material in the event of a disaster, and instructs the delivery company server 300 to send the product to the disaster area. Here, a screen example for setting the destination of the product will be described with reference to FIG.

FIG. 8 is a diagram showing screens 110a to 110c for setting the destination of the product. In FIG. 8, the sales control unit 34 is in the emergency mode st2 (see FIG. 3). The screens 110a to 110c shown in FIG. 8 are generated by the sales control unit 34, for example, and are displayed on the display unit of the terminal device 100 used by the user U1.

On the screen 110a shown in FIG. 8, it is assumed that the user U1 first inputs the predetermined keyword "water" into the search area SR on the shopping site (an example of the electronic commerce service).

In such a case, a search query including the keyword "water" is transmitted from the terminal device 100 to the information processing device 1, and a search result matching the search keyword is transmitted to the terminal device 100 in the information processing device 1. As a result, the screen 110a displays a list of items including the item M1 of "natural water A" as a search result.

Subsequently, it is assumed that the user U1 selects the item M1 by a selection operation such as a touch operation. In such a case, the sales control unit 34 accepts the selection of the item M1 to display the screen 110b, which is the detail page of the "natural water A", on the terminal device 100. The screen 110b includes a "send to disaster area" button M2 and a "purchase" button M3.

Then, when the user U1 performs a selection operation on the button M2 on the screen 110b, the sales control unit 34 causes the terminal device 100 to display the screen 110c, which is the purchase page.

When the user U1 performs a selection operation on the button M3 on the screen 110b, the sales control unit 34 causes the terminal device 100 to display a screen which is a normal purchase page (not shown).

Further, even when an item other than the item M1 (for example, "natural water B") is selected on the screen 110a, the sales control unit 34 displays a detail page corresponding to the selected item and a button. Display M2 and button M3.

That is, the sales control unit 34 displays the button M2 and the button M3 if the selected product is water, which is a relief material. Alternatively, the sales control unit 34 may display, for example, the button M2 only for the products for which sales permission has been obtained in advance as relief supplies from the store that handles the products. In such a case, it is preferable to display a highlight or the like indicating that the relief supplies can be sent to the disaster area in the area of the item M1 which is the search result.

On the screen 110c, an input area M4 for displaying the product name and inputting the quantity to purchase (that is, sending to the disaster area) the product, an input area M5 for inputting the delivery destination to which the product is sent, and the scheduled delivery date of the product are displayed. The input area M6 for input, the confirmation button M7 for confirming the purchase of the product, and the like are displayed.

Then, the sales control unit 34 inputs to each input area M4, M5, M6 by the user U1 on the screen 110c, and inputs to each input area M4, M5, M6 when the confirmation button M7 is pressed. The contents are confirmed as the contents to be purchased by the user U1.

In addition, although the case where there is one disaster area of the attribute is described in FIG. 8, the attribute may be a plurality of. For example, suppose that there are an area affected by the A earthquake and an area affected by the B earthquake as attributes. In such a case, when there are a plurality of attributes, the sales control unit 34 accepts a designation from the user U1 that at least one of the plurality of attributes is the target of the destination. That is, the sales control unit 34 accepts from the user U1 to specify at least one of "the area affected by the A earthquake" and "the area affected by the B earthquake" as the destination. As a result, products can be appropriately sent to various disaster areas.

Returning to FIG. 2, the distribution unit 35 will be described. When the purchase of the product is accepted by the sales control unit 34, the distribution unit 35 distributes the product to the group of the target attribute at a predetermined distribution ratio. Here, the processing content of the distribution unit 35 will be described with reference to FIG. 9.

FIG. 9 is a diagram showing the processing contents of the distribution unit 35. In FIG. 9, 200 "water" purchased by the user U1 will be distributed to the group "A town", the group "B town", and the group "C town" whose attributes are the disaster areas. do.

As shown in FIG. 9, the distribution unit 35 calculates the population ratio of each group to the population of all the attribute groups based on the population information acquired by the acquisition unit 31, and distributes the products at the distribution ratio according to the population ratio. do.

In the example shown in FIG. 9, it is assumed that the population ratio of town A is 40%, the population ratio of town B is 10%, and the population ratio of town C is 50%. In such a case, for example, the distribution unit 35 sets the distribution ratio to A town to 40% (80 pieces), the distribution ratio to B town to 10% (20 pieces), and the distribution ratio to C town to 50% (100 pieces). ). That is, the distribution unit 35 makes the distribution ratio the same as the population ratio. As a result, products that can be used as relief supplies can be evenly distributed among the groups in the disaster area.

In addition to the population ratio, the distribution unit 35 may determine the distribution ratio in consideration of the urgency of the request information 45. This point will be described with reference to FIG.

FIG. 10 is a diagram showing the inside of the processing of the distribution unit 35. As shown in FIG. 10, the distribution unit 35 determines the distribution ratio based on the urgency of the request information 45 received by the reception unit 30. In FIG. 10, the urgency of “A town” is “3”, the urgency of “B town” is “8”, and the urgency of “C town” is “5”. As described above, since the urgency is set for each "classification" in FIG. 7, the urgency of each group "A town", "B town", and "C town" in FIG. 10 is set, for example. Calculated as the average value of the urgency of "classification".

As shown in FIG. 10, the distribution unit 35 redistributes the distribution ratio determined by the population ratio based on the urgency of each group. Specifically, the distribution unit 35 raises the distribution ratio of "B town", which has the highest urgency, and lowers the distribution ratio of the other "A town" and "C town" by that amount.

More specifically, the distribution unit 35 increases the distribution ratio to be lowered as the degree of urgency decreases. In the example shown in FIG. 10, the distribution unit 35 lowers the distribution ratio of "A town", which has the lowest urgency, by 10%, and lowers the distribution ratio of "C town", which has the second lowest urgency, by 5%. As a result, a large amount of products can be distributed to groups that are in urgent need, and distribution of products to groups that are not urgently needed can be suppressed.

The distribution unit 35 may determine the distribution ratio by a method other than the above method. For example, the distribution unit 35 may determine the distribution ratio based on the number of future purchases of the goods predicted by the prediction unit 33.

Specifically, the distribution unit 35 distributes all the products at the present time to the group with the highest urgency when the number of future purchases of the products is expected to increase (that is, the distribution ratio 100). %).

For example, when allocating 1000 "pharmaceutical products", the distribution unit 35 needs the "pharmaceutical products" most at the present time when it is expected that a large amount of "pharmaceutical products" will be purchased in the near future from similar disasters in the past. All 1000 may be allocated to the (ie, urgent) group.

Further, the distribution unit 35 may determine the distribution ratio based on the delivery amount in the delivery information 44 acquired by the acquisition unit 31. Specifically, when the delivery amount of the delivered goods to the group "A town" is relatively large, the distribution unit 35 makes the distribution ratio of the group "B town" or the group "C town" large, for example. You may.

Further, the allocation unit 35 may allocate in consideration of the attributes of the individuals included in the group in addition to the population ratio of the group. Specifically, the distribution unit 35 calculates the population ratio of the individual attribute of each group to the population which is the individual attribute of all the groups based on the population information acquired by the acquisition unit 31, and the distribution ratio according to the population ratio. Allocate the goods.

For example, when allocating products related to infants such as diapers and powdered milk, the distribution unit 35 calculates the population ratio of infants in each group to the population of infants in the entire group, and distributes the products according to the population ratio of such infants. .. As a result, when allocating products that specify individual attributes, it is possible to more appropriately distribute the products by considering the population ratio of individual attributes.

[Processing procedure]
Next, the procedure of the process executed by the information processing apparatus 1 according to the embodiment will be described with reference to FIG. FIG. 11 is a flowchart showing a procedure of processing executed by the information processing apparatus 1 according to the embodiment.

As shown in FIG. 11, first, the detection unit 32 detects the occurrence of a disaster (step S101). Subsequently, the acquisition unit 31 acquires the attribute information 42 indicating the attribute of the group (step S102).

Subsequently, the sales control unit 34 accepts the attribute from the user U1 as the target of the destination of the product (step S103). Subsequently, the distribution unit 35 determines a predetermined distribution ratio for each group of attributes to be the destination determined by the sales control unit 34, and distributes the products at such a distribution ratio (step S104).

Subsequently, the distribution unit 35 instructs the delivery company server 300 to deliver at the determined distribution ratio (step S105), and ends the process.

In the above-described embodiment, the sales control unit 34 selects the "send to disaster area" button M2 (see FIG. 8) after the user U1 searches for the product, so that the user U1 sends the product to the destination. However, the attribute is not limited to this, and for example, the attribute may be accepted from the user U1 before searching for a product. This point will be described with reference to FIG.

FIG. 12 is a diagram showing screens 110d and 110e according to a modified example. The screen 110d is a screen for selecting a product category (type) on a shopping site, that is, a screen before searching for a product.

As shown in FIG. 12, for example, the sales control unit 34 displays a display M10 that accepts an attribute (stricken area) such as "Click here for relief supplies to the disaster area caused by the XX earthquake" on the screen 110d before the product search. Then, the attribute may be accepted by the user U1's selection operation on the display M10.

Then, when the selection operation to the display M10 is performed, the sales control unit 34 causes the terminal device 100 to display the screen 110e on which the list of products as relief supplies is displayed. On the screen 110e, for example, items of products registered as relief supplies (for example, item M11 of "water") are displayed in a list. The "product registered as relief supplies" includes, for example, the "requested product" of the request information 45, the product that became the relief supplies at the time of a similar disaster in the past, and the like.

Further, the sales control unit 34 displays, for example, in the area of item M11, including the required number of relief supplies, the number of purchases purchased so far, the achievement rate which is the ratio of the number of purchases to the required number, and the like. Perform M11a.

The "necessary number of relief supplies" is, for example, the "quantity" of the request information 45. Further, the "number of purchases purchased so far" can be obtained from, for example, information on the past purchase history.

Further, the sales control unit 34 displays a "send" button M11b and an input area M11c for inputting a quantity to be purchased in the area of each item M11. The "send" button M11b corresponds to, for example, the above-mentioned "send to disaster area" button M2 (see FIG. 8).

This eliminates the need for the user U1 to blindly search for relief supplies, and makes it possible to easily grasp what kind of relief supplies are needed. Furthermore, by displaying M11a such as the achievement rate, for example, the user U1 can preferentially purchase a product having a low achievement rate, so that some relief supplies are not biased and the disaster area is affected. Appropriate relief supplies can be sent to them.

〔effect〕
As described above, the information processing apparatus 1 according to the embodiment includes a sales control unit 34. The sales control unit 34 controls to accept a product whose destination is the attribute from the user U1 who uses the electronic commerce service, based on the attribute information 42 indicating the attribute of the predetermined group.

As a result, it is possible to avoid a situation in which products are excessively concentrated in a specific group among groups with the same attributes, while products do not reach other groups. Therefore, it is appropriate for a group having a predetermined attribute such as a disaster area. You can send merchandise.

Further, the information processing apparatus 1 according to the embodiment further includes a distribution unit 35. When the product is received by the sales control unit 34, the distribution unit 35 distributes the product to the attribute group at a predetermined distribution ratio.

As a result, products can be distributed to groups of the same attribute at a predetermined distribution ratio.

Further, in the information processing apparatus 1 according to the embodiment, the acquisition unit 31 acquires population information indicating the population of each group in the attribute. The distribution unit 35 calculates the population ratio of each group to the population of all the groups in the attribute based on the population information acquired by the acquisition unit 31, and distributes the products at the distribution ratio according to the population ratio.

As a result, since the products are distributed in consideration of the population of the group, it is possible to eliminate the problem of distribution, for example, a large number of products reach a group with a small population and a small amount of products reach a group with a large population. ..

Further, in the information processing apparatus 1 according to the embodiment, the acquisition unit 31 further acquires information indicating an individual attribute which is an individual attribute in the group. The distribution unit 35 calculates the population ratio of the individual attribute of each group to the population which is the individual attribute of all the groups based on the population information, and distributes the products at the distribution ratio according to the population ratio.

As a result, when allocating products that specify individual attributes, it is possible to more appropriately distribute the products by considering the population ratio of individual attributes.

Further, the information processing apparatus 1 according to the embodiment further includes a reception unit 30. The reception unit 30 receives the request information 45 including the product request and the urgency of the request for each group. Further, the distribution unit 35 determines the distribution ratio based on the urgency of the request information 45 received by the reception unit 30.

As a result, for example, relief supplies that are truly needed by a group of attributes such as a disaster area can be sent, so that the satisfaction level of the group can be improved.

Further, the information processing apparatus 1 according to the embodiment further includes a prediction unit 33. The prediction unit 33 predicts the number of future purchases of the product. Further, the sales control unit 34 determines the distribution ratio based on the number of purchases predicted by the forecast unit 33.

As a result, the distribution ratio can be determined more appropriately, and the goods can be appropriately sent to the group.

Further, in the information processing apparatus 1 according to the embodiment, the acquisition unit 31 further acquires the delivery information 44 indicating the delivery amount of the delivery product including the product to each of the attribute groups. The distribution unit 35 determines the distribution ratio based on the delivery amount in the delivery information 44 acquired by the acquisition unit 31.

As a result, since the delivery amount of the product purchased by other than the information processing device 1 can be taken into consideration, the amount of the product delivered to the group can be appropriately controlled.
The sales control department

Further, in the information processing apparatus 1 according to the embodiment, when there are a plurality of attributes, the sales control unit 34 accepts a designation from the user U1 that at least one of the plurality of attributes is the target of the destination. ..

This makes it possible to appropriately send products to groups of attributes such as various disaster areas.

Further, the information processing apparatus 1 according to the embodiment further includes a detection unit 32. The detection unit 32 detects the occurrence of a disaster. The sales control unit 34 controls to accept the purchase of the product whose destination is the disaster area from the user U1 based on the attribute information 42 whose group attribute is the disaster area caused by the disaster detected by the detection unit 32.

As a result, relief supplies can be appropriately sent to groups in the disaster area.

〔program〕
Further, the information processing apparatus 1 according to the above-described embodiment is realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 13 is a hardware configuration diagram showing an example of a computer 1000 that realizes the function of the information processing apparatus 1 according to the embodiment. The computer 1000 has a CPU 1100, a RAM 1200, a ROM 1300, an HDD 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F) 1700.

The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each part. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started, a program depending on the hardware of the computer 1000, and the like.

The HDD 1400 stores a program executed by the CPU 1100, data used by such a program, and the like. The communication interface 1500 receives data from another device via the network N and sends it to the CPU 1100, and transmits the data generated by the CPU 1100 to the other device via the network N.

The CPU 1100 controls an output device such as a display or a printer, and an input device such as a keyboard or a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable Disk), a magneto-optical recording medium such as MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. And so on.

For example, when the computer 1000 functions as the information processing apparatus 1 according to the embodiment, the CPU 1100 of the computer 1000 realizes the function of the control unit 3 by executing the program loaded on the RAM 1200. Further, the data in the storage unit 4 is stored in the HDD 1400. The CPU 1100 of the computer 1000 reads and executes these programs from the recording medium 1800, but as another example, these programs may be acquired from another device via the network N.

Although some of the embodiments of the present application have been described in detail with reference to the drawings, these are examples, and various modifications are made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure column of the invention. It is possible to carry out the present invention in other modified forms.

〔others〕
Further, among the processes described in the above-described embodiment, all or a part of the processes described as being automatically performed can be manually performed, or the processes described as being manually performed can be performed. All or part of it can be done automatically by a known method. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the information shown in the figure.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of them may be functionally or physically distributed / physically in any unit according to various loads and usage conditions. Can be integrated and configured.

In addition, the processes described in the above-described embodiments can be appropriately combined as long as the processing contents do not contradict each other.

Further, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the detection unit 32 can be read as a detection means or a detection circuit.

1 Information processing device 2 Communication unit 3 Control unit 4 Storage unit 30 Reception unit 31 Acquisition unit 32 Detection unit 33 Prediction unit 34 Sales control unit 35 Distribution unit 41 Mode information 42 Attribute information 43 Group information 44 Delivery information 45 Request information 100 Terminal equipment U1 user

Claims (9)

Based on the attribute information indicating the attribute of a predetermined group, the sales control unit that controls the acceptance of the product or service to which the attribute is sent or received from the user who uses the electronic commerce service, and
When the product or service is accepted by the sales control unit, the distribution unit that distributes the product or service to the group of the attribute at a predetermined distribution ratio, and the distribution unit.
A forecasting unit that predicts the number of future purchases and requests for the goods and services,
Equipped with
The attribute is
It ’s a disaster-stricken area,
The prediction unit
The number of purchases and the number of requests are predicted based on the purchase status of the product and the request status of the service in the past similar disaster similar to the disaster.
The distribution unit
An information processing apparatus characterized in that the distribution ratio is determined based on the number of purchases or the number of requests predicted by the prediction unit. Further provided with an acquisition unit for acquiring population information indicating the population of each group in the attribute.
The distribution unit
Based on the population information acquired by the acquisition unit, the population ratio of each group to the population of all the groups in the attribute is calculated, and the goods or services are distributed at the distribution ratio according to the population ratio. The information processing apparatus according to claim 1. The acquisition unit
Further acquisition of information indicating an individual attribute, which is an individual attribute in the group,
The distribution unit
To calculate the population ratio of the individual attribute for each group to the population which is the individual attribute of all the groups based on the population information, and distribute the goods or services at the distribution ratio according to the population ratio. 2. The information processing apparatus according to claim 2. Further provided with a reception unit for receiving request information including the request for the product or service and the urgency of the request for each group.
The distribution unit
The information processing apparatus according to any one of claims 1 to 3, wherein the distribution ratio is determined based on the degree of urgency of the request information received by the reception unit. The acquisition unit
Further, the delivery information indicating the delivery amount of the delivery goods including the goods or services to each of the groups of the above attributes is acquired.
The distribution unit
The information processing apparatus according to claim 2 or 3, wherein the distribution ratio is determined based on the delivery amount in the delivery information acquired by the acquisition unit. The sales control unit
The first to fifth aspects of claim 1 to 5, wherein when there are a plurality of the attributes, a designation is received from the user that at least one of the attributes is the target of the destination or the recipient. The information processing device according to any one. It also has a detector to detect the occurrence of a disaster.
The sales control unit
Control to receive products or services from the user to the destination or recipient of the disaster area based on the attribute information in which the disaster area associated with the disaster detected by the detection unit is the attribute of the group. The information processing apparatus according to any one of claims 1 to 6, wherein the information processing apparatus is characterized. It is a sales control method executed by an information processing device.
Based on the attribute information indicating the attribute of a predetermined group, the sales control process that controls the acceptance of the product or service to which the attribute is sent or received from the user who uses the electronic commerce service, and the sales control process.
When the product or service is accepted by the sales control process, the distribution process of distributing the product or service to the group of the attribute at a predetermined distribution ratio, and
A forecasting process that predicts the number of future purchases and requests for the goods and services, and
Including
The attribute is
It ’s a disaster-stricken area,
The prediction process is
The number of purchases and the number of requests are predicted based on the purchase status of the product and the request status of the service in the past similar disaster similar to the disaster.
The allocation process is
A sales control method comprising determining the distribution ratio based on the number of purchases or the number of requests predicted by the prediction step. Based on the attribute information indicating the attribute of a predetermined group, the sales control procedure for controlling the acceptance of the product or service to which the attribute is sent or received from the user who uses the electronic commerce service, and the sales control procedure.
When the goods or services are accepted by the sales control procedure, the goods or services are distributed to the group of the attributes at a predetermined distribution ratio, and the distribution procedure.
Forecasting procedures for predicting future purchases and requests for the goods and services,
Let the computer run
The attribute is
It ’s a disaster-stricken area,
The prediction procedure is
The number of purchases and the number of requests are predicted based on the purchase status of the product and the request status of the service in the past similar disaster similar to the disaster.
The allocation procedure is
A sales control program comprising determining the allocation ratio based on the number of purchases or requests predicted by the forecasting procedure.

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