JP6680918B1 - Information processing apparatus, information processing method, and information processing program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information processing device, an information processing method, and an information processing program capable of promoting further improvement of usability. An information processing device (EC server 100) includes an acquisition unit 133, an estimation unit 135, and a suggestion unit 136. The acquisition unit 133 acquires sales information regarding sales of a transaction target sold by a predetermined sales source. The estimation unit 135 estimates a price at which a sales target of a predetermined transaction satisfies a predetermined condition, based on the sales information acquired by the acquisition unit. The proposing unit 136 proposes the price estimated by the estimating unit to a predetermined selling agency. [Selection diagram] Fig. 6

Description

  The present invention relates to an information processing device, an information processing method, and an information processing program.

  Electronic commerce (EC) using a network is being actively conducted. On sites such as EC sites, sales activities in which multiple stores participate are carried out. Conventionally, there is known a technique of notifying a store of a sale condition of a sale item.

Japanese Patent No. 6294543

  However, the above-mentioned conventional technique cannot always promote further improvement in usability.

  The present application has been made in view of the above, and an object thereof is to provide an information processing apparatus, an information processing method, and an information processing program that can promote further improvement in usability.

  An information processing apparatus according to the present application, an acquisition unit that acquires sales information about sales of a transaction target sold by a predetermined seller, and a sales target of a predetermined transaction target based on the sales information acquired by the acquisition unit. Is provided with an estimation unit that estimates a price that satisfies a predetermined condition, and a suggestion unit that proposes the price estimated by the estimation unit to the predetermined sales source.

  According to the aspect of the embodiment, it is possible to promote further improvement in usability.

FIG. 1 is a diagram illustrating an example of information processing according to the embodiment. FIG. 2 is a diagram illustrating an example of content provided by information processing according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the information processing system according to the embodiment. FIG. 4 is a diagram illustrating a configuration example of the seller terminal according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of the user terminal according to the embodiment. FIG. 6 is a diagram showing a configuration example of the EC server according to the embodiment. FIG. 7 is a diagram illustrating an example of the sales information storage unit according to the embodiment. FIG. 8 is a diagram illustrating an example of the selling price storage unit according to the embodiment. FIG. 9 is a diagram illustrating a configuration example of the sales management server according to the embodiment. FIG. 10 is a diagram illustrating an example of the market information storage unit according to the embodiment. FIG. 11 is a flowchart showing an example of information processing according to the embodiment. FIG. 12 is a flowchart showing an example of information processing according to the embodiment. FIG. 13 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of the information processing device.

  Hereinafter, modes (hereinafter, referred to as “embodiments”) for implementing an information processing apparatus, an information processing method, and an information processing program according to the present application will be described in detail with reference to the drawings. Note that the information processing apparatus, the information processing method, and the information processing program according to the present application are not limited to this embodiment. Also, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicated description will be omitted.

(Embodiment)
[1. Example of information processing]
First, an example of information processing according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of information processing according to the embodiment. FIG. 1 shows an example in which the information processing according to the embodiment is executed by the EC server 100. The EC server 100 according to the embodiment is an example of the information processing apparatus according to the present application. Further, the product according to the embodiment is an example of a transaction target in the present invention.

[Configuration of information processing system]
Prior to the description of FIG. 1, the configuration of the information processing system 1 will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the information processing system according to the embodiment. As shown in FIG. 3, a seller terminal 10, a user terminal 20, an EC server 100, and a sales management server 200 are included. The seller terminal 10, the user terminal 20, the EC server 100, and the sales management server 200 are communicatively connected by wire or wirelessly via a predetermined network N. The information processing system 1 shown in FIG. 3 includes a plurality of seller terminals 10, a plurality of user terminals 20, a plurality of EC servers 100, and a plurality of sales management servers 200. You may

  The seller terminal 10 is an information processing device used by a seller who sells a predetermined product in the online shopping mall (hereinafter, appropriately referred to as a “seller”). The seller terminal 10 is realized by a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like. In the example shown in FIG. 1, the seller terminal 10 is a PC. In addition, below, the seller terminal 10 may be described as a seller. That is, in the following, the seller can be read as the seller terminal 10. FIG. 1 shows a case where the seller terminal 10 is a PC used by a seller identified by the seller ID “U1” (hereinafter, sometimes referred to as “seller U1”).

  Further, the seller terminal 10 may detect various sensor information by various sensors, not limited to the GPS sensor or the like. Further, the seller terminal 10 has a function of an acceleration sensor and detects and acquires acceleration information (sensor information) when the seller moves. Further, the seller terminal 10 may have various functions such as a temperature sensor and an atmospheric pressure sensor, and may be able to detect and acquire environmental information about the seller such as temperature and atmospheric pressure. Further, the seller terminal 10 may have various functions such as a heartbeat sensor and may be able to detect and acquire the biometric information of the seller. For example, the seller who uses the seller terminal 10 may acquire the context information of the seller himself / herself through the seller terminal 10 by wearing a wearable device that can communicate with the seller terminal 10. For example, the seller who uses the seller terminal 10 wears a wristband-type wearable device that can communicate with the seller terminal 10, and thereby the seller terminal 10 can obtain information about the seller's own heartbeat (pulse). The seller terminal 10 may be obtainable.

  The user terminal 20 is an information processing device used by a user who requests distribution of information about a predetermined product. The user terminal 20 is realized by a smartphone, a tablet terminal, a notebook PC, a desktop PC, a mobile phone, a PDA, or the like. In the example shown in FIG. 1, the user terminal 20 is a PC. In the following, the user terminal 20 may be referred to as a user, that is, in the following, the user can be read as the user terminal 20. FIG. 1 shows a case where the user terminal 20 is a PC used by a user identified by a user ID “U11” (hereinafter, may be referred to as “user U11”).

  In addition, the user terminal 20 may detect various sensor information by various sensors, not limited to the GPS sensor or the like. In addition, the user terminal 20 has a function of an acceleration sensor, and detects and acquires acceleration information (sensor information) when the user moves. Further, the user terminal 20 may have various functions such as a temperature sensor and an atmospheric pressure sensor, and may be able to detect and acquire environmental information of the user such as temperature and atmospheric pressure. Further, the user terminal 20 may have various functions such as a heartbeat sensor and may be able to detect and acquire biometric information of the user. For example, the user who uses the user terminal 20 may acquire the context information of the user himself / herself through the user terminal 20 by wearing a wearable device that can communicate with the user terminal 20. For example, a user who uses the user terminal 20 wears a wristband-type wearable device that can communicate with the user terminal 20, so that the user terminal 20 can obtain information about the user's own heartbeat (pulse). The user terminal 20 may be able to acquire it.

  The EC server 100 is, for example, an information processing device such as a PC or a WS (Work Station), and performs processing based on the information transmitted from the sales management server 200 via the network N.

  The sales management server 200 is, for example, an information processing device such as a PC or WS, and transmits information to the EC server 100 via the network N.

  Note that, in FIG. 3, the EC server 100 and the sales management server 200 are shown as separate devices, but the EC server 100 and the sales management server 200 may be integrated. The EC server 100 and the sales management server 200 may be managed by the same manager.

  An example of information processing will be described below with reference to FIG. For example, it is assumed that the seller U1 requests the EC server 100 for the price for selling the product X1 via the seller terminal 10 (step S101). The EC server 100 requests the sales information of the product X1 from the sales management server 200 (step S102). The sales information is, for example, information on sales such that 20 products X1 were sold at 100,000 yen. Further, the sales information is, for example, sales such as 20 pieces of the product X1 sold for 100,000 yen in a predetermined period (for example, one day, one week, one month, etc., or a holiday, New Year's Day, Christmas period, etc.). It may be information about the line. The sales management server 200 collects sales information for each store. In the example of FIG. 1, the sales management server 200 collects the sales information for each store, such as the sales information of the store A, the sales information of the store B, and the sales information of the store C. The sales management server 200 transmits the collected sales information to the EC server 100 (step S103).

  The EC server 100 acquires the sales information of the product X1 (step S104). The EC server 100 estimates a price that satisfies a predetermined condition based on the acquired sales information. Here, the price estimated by the EC server 100 is appropriately referred to as an “index price”. For example, the EC server 100 estimates a price at which the sales exceeding a predetermined threshold can be secured. As a specific example, in store A, a predetermined product (for example, product X2) can be sold for 30 at 1000 yen, in store B, a predetermined product can be sold for 28 at 1,100 yen, and in store C, a predetermined product can be sold. If you sell 4 at 1200 yen and sell 0 for a given product at 1300 yen at Store D, the sales will decrease drastically in the price range from 1100 yen to 1200 yen, so the EC server 100 costs 1200 yen. Estimate prices that fall in the range up to. Further, in the above example, 1000 yen in the store A is the lowest price, so the EC server 100 may estimate a price falling within the range of 1000 yen to 1200 yen. Further, the EC server 100 may estimate the price from the overall sales of products in the market or the sales of each store. For example, the EC server 100 may estimate the price from the overall sales calculated by the sum of the inner products of the sales for each store and the weight related to the sales for each corresponding store. In this way, the EC server 100 may estimate a price that satisfies a predetermined condition from the acquired sales information using a specific equation.

  The EC server 100 may also estimate the price according to the acquired sales information. For example, the EC server 100 may estimate the lowest price in the market as the price when the sales information is equal to or more than the predetermined threshold. That is, the EC server 100 may estimate the price using the lowest price in the market. Further, for example, when the sales information is less than a predetermined threshold, the EC server 100 may estimate a price at which the sales satisfy a predetermined condition.

  Further, the EC server 100 may estimate the price satisfying a predetermined condition based on the acquired sales information and the browsing history by acquiring the browsing history of the content regarding the predetermined product. For example, the EC server 100 may calculate a conversion rate from the acquired sales information and browsing history, and may estimate a price at which the calculated conversion rate is equal to or higher than a predetermined threshold. Here, the conversion rate is a rate at which content related to a predetermined product is browsed and is actually connected to purchase. Further, the EC server 100 may estimate a price that falls within the range from the lowest price in the market to a predetermined value. For example, the EC server 100 may estimate a price within the range from the lowest price in the market to a predetermined value within 5% of the lowest price. For example, the EC server 100 may estimate a price within the range from the lowest price in the market to a predetermined value at which the conversion rate is equal to or higher than a predetermined threshold. Then, the EC server 100 proposes the estimated price to the seller terminal 10 (step S106).

  Then, the seller terminal 10 transmits the selling price actually set according to the operation of the seller U1 to the EC server 100 (step S107). In the example of FIG. 1, the seller terminal 10 transmits the sales price actually set for the product X1. Further, the EC server 100 stores the information about the selling price transmitted from the seller terminal 10 in a predetermined storage unit. Further, the EC server 100 may store the price proposed to the seller terminal 10 and the actual sales price in a predetermined storage unit in association with each other.

  Hereinafter, the market M1 managed by the sales management server 200 will be described using the example of FIG. For example, the market information MA1 is market information about products sold by the store A. For example, the market information MA1 includes sales information, price information, and browsing history information for each product sold in the store A. Although not shown in FIG. 1, the market information MA1 may include information regarding the conversion rate. For example, the market information MA1 may include information about conversion rates calculated from sales information and information about browsing history. The market information MA1 indicates that the product A1 is the product X1. Further, in the example of FIG. 1, an example in which conceptual information such as “sales AA1” or “sales AA2” is stored in the sales information is shown, but actually, for example, 1000 yen, 30 pieces per day The information that the item has been sold is stored.

  Further, for example, the market information MB1 is market information regarding products sold by the store B. For example, the market information MB1 includes sales information, price information, and browsing history for each product sold in the store B. The market information MB1 indicates that the product B1 is the product X1. Further, for example, the market information MC1 is market information regarding products sold by the store C. For example, the market information MC1 includes sales information, price information, and browsing history for each product sold in the store C. The market information MC1 indicates that the product C1 is the product X1. Further, in FIG. 1, the market information managed by the sales management server 200 includes market information of three stores, market information of store A, market information of store B, and market information of store C. However, the market information of more than one store may be included, or only the market information of one or two stores may be included.

  In step S103 of FIG. 1, the sales management server 200 transmits sales information corresponding to the number of stores included in a market (for example, the market M1) managed by the sales management server 200 to the EC server 100. For example, when the stores included in the market are the stores A to E, the sales management server 200 transmits the sales information of the products corresponding to each of the five products X1 in association with each store. . Further, although FIG. 1 shows an example in which the sales management server 200 transmits the sales information included in the market information of each store, price information included in the market information of each store and information regarding browsing history are displayed. It may be sent together with sales information. For example, the sales management server 200 may transmit the price information of the product X1 sold in the store A and the information about the browsing history of the content (eg, product page) for the store A to sell the product X1. . In this case, in step S104 of FIG. 1, the EC server 100 acquires the selling information for each store, the price information for each store, and the information regarding the browsing history for each store. For example, regarding the product X1, the EC server 100 stores the information that, in the store A, the sales information is “sales AA1”, the price information is “100,000 yen”, and the browsing history is “30”. It may be acquired in association with each store. The EC server 100 may also generate a graph using the sales information acquired for each store regarding the product X1. For example, the EC server 100 sells 20 products X1 at 100,000 yen in store A, 15 products X1 at store B at 130,000 yen, and 35 products X1 at store C at 80,000 yen. The sales information may be used to generate a graph with the price and the number of sold items as axes.

  In addition, in FIG. 1, the case where the product X1 is a 4K television is shown as an example, but any product may be used as long as it is regarded as a transaction target. For example, the product X1 may be a genre or category such as a television or an electric appliance. For example, when the product X1 is a TV, the information processing system 1 may acquire sales information for each store of all products specified by the TV genre and estimate the price. Further, the product X1 may be a product specified by a brand name such as a 4K television of the brand “XX”. The product X1 may be a specific product specified by a product identification code such as JAN (Japanese Article Number Code).

  Note that the sales information according to the embodiment may be sales information regarding a sales situation or a purchase situation. For example, the EC server 100 may estimate the price according to a sales schedule (for example, a sales plan or an order schedule). For example, when a new product related to the product X1 is scheduled to be released in the market, the EC server 100 estimates the price according to the sales plan of the product X1 (for example, the sales plan of the product X1 or the planned order). May be. In addition, when the new product related to the product X1 is scheduled to be released in the market, the EC server 100 is priced according to the sales plan of the new product related to the product X1 (for example, the sales plan of the new product or the planned order). May be estimated. For example, the EC server 100 may estimate the price according to the sales schedule of the product X1 when a new product having a predetermined relationship with the product X1 is scheduled to be released in the market. For example, when a new product having a predetermined relationship with the product X1 is scheduled to be released in the market, the EC server 100 estimates the price according to the sales schedule of the new product having the predetermined relationship with the product X1. May be. As described above, the EC server 100 estimates the price according to the sales schedule, so that the price can be estimated so that the sales meet the predetermined condition. In this way, the EC server 100 can estimate the price so that the sales do not fall below the predetermined threshold.

  Hereinafter, description will be returned to an example of information processing according to the embodiment. The EC server 100 identifies, among the products sold in the online shopping mall, products whose sales prices satisfy a predetermined condition (step S108). For example, the EC server 100 identifies, as a predetermined condition, a product whose sale price is within a preset range. In the example of FIG. 1, the EC server 100 may specify a product for which the difference between the selling price and the index price estimated in step S105 falls within a predetermined range. Further, for example, the EC server 100 may specify a product whose selling price is set to be equal to or lower than the index price. Further, the EC server 100 may specify a product from a predetermined storage unit that stores information about the selling price transmitted from the seller terminal 10.

  Using the example of FIG. 1, if the seller U1 sets the selling price of the product X1 to 100,000 yen or less when the index price of the product X1 proposed in step S106 is 100,000 yen, X1 is specified by the EC server 100 as a product whose sales price satisfies a predetermined condition. Further, when the index price of the product X1 is 100,000 yen and the seller U1 sets the selling price of the product X1 to higher than 100,000 yen (for example, 110,000 yen), the product X1 is the EC server. Not specified by 100.

  Then, the EC server 100 provides the content including the information of the specified product within the predetermined frame when the selling price satisfies the predetermined condition (step S109). That is, the EC server 100 provides the information of the specified product as the content to be displayed in the predetermined frame arranged in the predetermined content. As a specific example, it is assumed that the user U11 requests distribution of information regarding a predetermined product. In this case, the EC server 100 provides the information of the corresponding product from the products specified in advance in step S108 according to the search result of the user U11. Specifically, it is assumed that the user U11 inputs “4K TV” as the search query. In other words, it is assumed that the EC server 100 receives a request for distribution of the content “4K TV” from the user U11. In this case, the EC server 100 may provide the content including the information of the product X1 within a predetermined frame in accordance with the search result corresponding to the search query “4K TV” of the user U11.

  Hereinafter, an example of the content provided from the EC server 100 in step S109 of FIG. 1 will be described using the example of FIG. For example, the content page C100 shown in FIG. 2 is an example of content provided from the EC server 100. For example, the content page C100 is a shopping page that displays information on various products according to search results. In the example of FIG. 2, the content page C100 has a predetermined frame W1 for displaying the information of the product specified in step S107 of FIG. 1 and a predetermined frame for displaying the information of the product for which the sales promotion cost and the sales promotion ratio are set in advance. Frame W2 and a predetermined frame W3 for displaying the information of the product according to the search by the user who requests the distribution of the content. Here, the sales promotion cost is, for example, a cost paid as a reward from the seller who sold the predetermined product to the service provider in the online shopping mall when the predetermined product is purchased. In the example of FIG. 1, for example, the cost paid to the EC server 100 by the seller U1 who sold the product X1 when the product X1 is purchased. The sales promotion ratio is, for example, the ratio of the reward amount to the sales price of the product. That is, when the product for which the sales promotion cost or the sales promotion ratio is set is purchased, the EC server 100 sells the product by using the set sales promotion cost or the sum of the sales price and the sales promotion ratio as a reward. Charge the person.

  Further, when there is no designation in the product information display method in the predetermined frame W1 to the predetermined frame W3, the EC server 100 displays a list in which the product information is arranged in the order determined by the information processing described later in the predetermined frame. It may be generated for each. For example, the EC server 100 arranges the product information in descending order of the cumulative sales number of the product when the user selects the “selling order”, and the selling price of the product when the “cheap order” is selected. If the items are listed in ascending order, the product information is listed in the descending order of the number of reviews (evaluation, etc.) registered by each user for each product when "Order by number of reviews" is selected. May be generated.

  The predetermined frame W1 is a frame for displaying information on the product identified when the selling price satisfies the predetermined condition in step S109. The predetermined frame W1 may be, for example, a frame that displays product information in the order of selling, in order of keyword, in order of cheap, or in order of increasing number of reviews. In addition, the predetermined frame W1 may be a frame that displays product information in ascending order of the difference between the index price estimated by the EC server 100 in step S105 of FIG. 1 and the actual selling price. Further, the predetermined frame W1 may be a frame for displaying the information of the product for which the sales promotion cost is set in a preferential manner. It should be noted that the predetermined frame W1 may be a frame for displaying in a preferential manner to other product information (for example, product information included in the predetermined frame W2 or the predetermined frame W3). For example, the predetermined frame W1 may be a frame displayed at the top of the content page C100, or may be a frame displayed next to the predetermined frame W2.

  The predetermined frame W2 is a frame (hereinafter, appropriately referred to as a “sales promotion ratio frame”) that displays information about a product according to the sales promotion cost or the sales promotion ratio. In addition, the predetermined frame W2 displays the information of the product for which the sales promotion cost and the sales promotion ratio are set in a more preferential manner than the information of other products (for example, the information of the product included in the predetermined frame W3). It is a frame for. Further, the predetermined frame W2 is a frame for arranging the information of the products having a high sales promotion cost or a high sales promotion ratio in the upper part of the list. Note that the predetermined frame W2 is not limited to the sales promotion cost or the sales promotion ratio, and for example, the amount of the advertising expense or the product paid by the seller to the service provider in the online shopping mall as a reward when the product information is displayed. It may be a frame for displaying product information according to the ratio of the amount of the advertising cost to the price of the item.

  The predetermined frame W3 is a frame for displaying the search result of the user who has requested the distribution of the content (hereinafter, appropriately referred to as "search result frame"). The predetermined frame W3 may display, for example, product information in the order of selling, keyword, cheap, or the number of reviews. In addition, the predetermined frame W3 is a frame in which information on products having a high score calculated by integrating the selling price and various index values (for example, index values indicating popularity and sales) is placed at the top of the list. Is.

  Note that the content page C100 may not include the predetermined frame W2. Further, the content page C100 may not include the predetermined frame W3. Further, the content page C100 may include a predetermined frame other than the predetermined frame W1 to the predetermined frame W3 and a predetermined frame for displaying information on a specific product.

[2. Seller terminal configuration]
Next, the configuration of the seller terminal 10 according to the embodiment will be described with reference to FIG. FIG. 4 is a diagram showing a configuration example of the seller terminal 10 according to the embodiment. As shown in FIG. 4, the seller terminal 10 includes a communication unit 11, an input unit 12, an output unit 13, and a control unit 14.

(Communication unit 11)
The communication unit 11 is realized by, for example, a NIC (Network Interface Card) or the like. The communication unit 11 is connected to a predetermined network N by wire or wirelessly, and transmits / receives information to / from the EC server 100 via the predetermined network N.

(Input unit 12)
The input unit 12 receives various operations from the user. For example, the input unit 12 may receive various operations from the user via the display surface by the touch panel function. In addition, the input unit 12 may receive various operations from buttons provided on the seller terminal 10 or a keyboard or a mouse connected to the seller terminal 10.

(Output unit 13)
The output unit 13 is a display screen of a tablet terminal realized by a liquid crystal display, an organic EL (Electro-Luminescence) display, or the like, and is a display device for displaying various kinds of information. The output unit 13 also outputs information about the price estimated by the EC server 100.

(Control unit 14)
The control unit 14 is, for example, a controller, and various programs stored in a storage device inside the seller terminal 10 are stored in a RAM (Random Access) by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. It is realized by executing (Memory) as a work area. For example, the various programs include programs of applications installed in the seller terminal 10. For example, the various programs include an application program that displays information about the price estimated by the EC server 100. The control unit 14 is realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

  As shown in FIG. 4, the control unit 14 includes a request unit 141, a reception unit 142, and a transmission unit 143, and realizes or executes the operation of information processing described below.

(Requesting unit 141)
The request unit 141 requests the EC server 100 for information regarding the price for selling a predetermined product in accordance with the operation of the seller who uses the seller terminal 10. For example, the request unit 141 requests information about a price at which the sales are equal to or more than a predetermined threshold.

(Reception unit 142)
The receiving unit 142 receives the information regarding the price transmitted from the EC server 100 in response to the request from the requesting unit 141. For example, the receiving unit 142 receives information about a price for which it is estimated that the sale satisfies a predetermined condition for a predetermined product.

(Transmission unit 143)
The transmission unit 143 transmits, to the EC server 100, information regarding the selling price actually set by the seller who uses the seller terminal 10. In this way, the transmission unit 143 transmits information regarding the selling price actually set for a predetermined product (product X1 in the example of FIG. 1).

[3. Configuration of user terminal]
Next, the configuration of the user terminal 20 according to the embodiment will be described with reference to FIG. FIG. 5 is a diagram showing a configuration example of the user terminal 20 according to the embodiment. As shown in FIG. 5, the user terminal 20 has a communication unit 21, an input unit 22, an output unit 23, and a control unit 24.

(Communication unit 21)
The communication unit 21 is realized by, for example, a NIC or the like. The communication unit 21 is connected to a predetermined network N by wire or wirelessly, and transmits / receives information to / from the EC server 100 via the predetermined network N.

(Input unit 22)
The input unit 22 receives various operations from the user. For example, the input unit 22 may receive various operations from the user via the display surface by the touch panel function. Further, the input unit 22 may receive various operations from buttons provided on the user terminal 20 and a keyboard and a mouse connected to the user terminal 20.

(Output unit 23)
The output unit 23 is a display screen of a tablet terminal or the like realized by, for example, a liquid crystal display or an organic EL display, and is a display device for displaying various kinds of information. The output unit 23 also outputs the content provided from the EC server 100.

(Control unit 24)
The control unit 24 is, for example, a controller, and is realized by the CPU, MPU, or the like executing various programs stored in the storage device inside the user terminal 20 using the RAM as a work area. For example, the various programs include programs of applications installed in the user terminal 20. For example, the various programs include an application program for displaying the content provided from the EC server 100. Further, the control unit 24 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As shown in FIG. 5, the control unit 24 has a request unit 241 and a reception unit 242, and realizes or executes the operation of information processing described below.

(Request unit 241)
The request unit 241 requests the EC server 100 to deliver the predetermined content according to the operation of the user who uses the user terminal 20.

(Reception unit 242)
The receiving unit 242 receives the content distributed from the EC server 100 in response to the request from the requesting unit 141. For example, the receiving unit 242 receives the content including the product information specified by the EC server 100 within a predetermined frame (a predetermined frame W1 in the example of FIG. 2). In the example of FIG. 2, the receiving unit 242 receives the content page C100. Further, the receiving unit 242 may display the received content.

[4. EC server configuration]
Next, the configuration of the EC server 100 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram showing a configuration example of the EC server 100 according to the embodiment. As shown in FIG. 6, the EC server 100 includes a communication unit 110, a storage unit 120, and a control unit 130. The EC server 100 has an input unit (for example, a keyboard and a mouse) that receives various operations from the administrator of the EC server 100, and a display unit (for example, a liquid crystal display) for displaying various information. Good.

(Communication unit 110)
The communication unit 110 is realized by, for example, a NIC or the like. Then, the communication unit 110 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the seller terminal 10, the user terminal 20, and the sales management server 200 via the network N.

(Storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. As shown in FIG. 6, the storage unit 120 includes a sales information storage unit 121 and a sales price storage unit 122.

  The sales information storage unit 121 stores the information transmitted from the sales management server 200. For example, the sales information storage unit 121 stores the sales information transmitted from the sales management server 200. Here, FIG. 7 illustrates an example of the sales information storage unit 121 according to the embodiment. As shown in FIG. 7, the sales information storage unit 121 has items such as “sales ID”, “store”, “sales information”, “price information”, and “browsing history”.

  The “selling ID” indicates identification information for identifying the information transmitted from the selling management server 200. “Store” indicates, for example, a store name of a store that provides a predetermined product. “Sales information” indicates sales information of a predetermined product. In the example shown in FIG. 7, an example in which conceptual information such as “sales line AA1” is stored in “sales line information” is shown. However, actually, content data indicating the sales line is stored. For example, the "sales information" stores information that 30 pieces were sold for 1000 yen a day. “Price information” indicates price information of a predetermined product. For example, the “price information” stores the price of a predetermined product. The "browsing history" indicates a browsing history of content related to a predetermined product. For example, the "browsing history" stores the number of times a predetermined product is browsed in a day.

  The selling price storage unit 122 stores information about the selling price actually set by the seller. For example, the selling price storage unit 122 may store the information about the selling price and the information about the index price estimated by the EC server 100 and proposed to the seller terminal 10 in association with each other. Here, FIG. 8 illustrates an example of the selling price storage unit 122 according to the embodiment. As shown in FIG. 8, the sales price storage unit 122 has items such as “sales ID”, “product”, “seller”, “sale price”, and “index price”.

  The “sale ID” indicates identification information for identifying information on the selling price transmitted from the seller terminal 10. “Seller ID” indicates identification information for identifying the seller. “Product” indicates, for example, the product name of the target product. The “sale price” indicates the actual sale price of the target product (specifically, the sale price actually set by the seller). The “index price” indicates the index price of the target product.

(Control unit 130)
The control unit 130 is a controller, and is realized by, for example, a CPU, an MPU, or the like executing various programs stored in a storage device inside the EC server 100 using a RAM as a work area. The control unit 130 is a controller, and is realized by an integrated circuit such as an ASIC or FPGA.

  As illustrated in FIG. 6, the control unit 130 includes a reception unit 131, a request unit 132, an acquisition unit 133, a calculation unit 134, an estimation unit 135, a suggestion unit 136, a second acquisition unit 137, and a specification unit. It has a unit 138 and a providing unit 139, and realizes or executes the operation of information processing described below. Note that the internal configuration of the control unit 130 is not limited to the configuration shown in FIG. 6, and may be another configuration as long as it is a configuration for performing information processing described later.

(Reception part 131)
The receiving unit 131 receives the request transmitted from the seller terminal 10. For example, the reception unit 131 receives a request for information regarding a price for selling a predetermined product. For example, the reception unit 131 receives a request for information regarding the price at which the sales are equal to or more than a predetermined threshold.

(Requesting unit 132)
The request unit 132 requests the sales management server 200 for sales information of a predetermined product. For example, the request unit 132 requests sales information of a predetermined product for each store in the market managed by the sales management server 200.

(Acquisition unit 133)
The acquisition unit 133 acquires the information transmitted from the sales management server 200 in response to the request from the request unit 132. For example, the acquisition unit 133 acquires sales information of a predetermined product for each store. For example, the acquisition unit 133 acquires price information of a predetermined product for each store transmitted with the sales information, information regarding browsing history, and the like.

  In this way, the acquisition unit 133 acquires sales information regarding sales of products sold by a predetermined seller. For example, the acquisition unit 133 acquires sales information indicating sales in the market of products sold by a predetermined seller. The acquisition unit 133 may further acquire price information indicating the price of the product. Further, the acquisition unit 133 may acquire price information and sales information for each store. Further, the acquisition unit 133 may further acquire information regarding the browsing history of the content regarding the product. The acquisition unit 133 may further acquire inventory information indicating the inventory of the product.

(Calculation unit 134)
The calculation unit 134 calculates the information to be the target of the predetermined condition based on the information acquired by the acquisition unit 133. For example, the calculation unit 134 calculates the conversion rate based on the sales information and the information regarding the browsing history of the content. For example, the calculation unit 134 relates to a predetermined product based on the information that the predetermined product has been sold 30 times a day for 1000 yen and the content related to the predetermined product has been browsed 30 times a day. A conversion rate may be calculated that indicates the rate at which the content is browsed and is actually connected to the purchase. Further, the calculation unit 134 may calculate the tendency of sales based on, for example, the price and the number of sold products, based on the sales information for each store acquired by the acquisition unit 133. Then, the calculation unit 134 may generate the graph based on, for example, a specific equation indicating the tendency of selling around the price and the number of sold items.

(Estimation unit 135)
The estimation unit 135 estimates the price at which the sales of the predetermined product satisfies the predetermined condition, based on the information acquired by the acquisition unit 133. For example, the estimation unit 135 estimates the price at which the sales satisfy a predetermined condition, based on the sales information acquired by the acquisition unit 133. For example, the estimation unit 135 estimates the price at which the sale satisfies a predetermined condition, based on the information for each store acquired by the acquisition unit 133. In addition, for example, the estimation unit 135 may estimate the price from the total sales calculated by the sum of the inner products of the sales for each store and the weight predetermined for the corresponding sales for each store. Good. As described above, the estimation unit 135 may estimate the price at which the sales satisfy the predetermined condition from the acquired sales information by using the specific equation.

  Further, the estimation unit 135 may estimate the price at which the sales satisfy a predetermined condition, based on the sales information and the price information. For example, the estimation unit 135 may estimate the price at which the sales satisfy a predetermined condition, based on the sales information and the price information for each store. In addition, when the sales information is equal to or more than a predetermined threshold value, the estimation unit 135 may estimate the price as the lowest price in the market for the predetermined product. In addition, when the sales information is less than a predetermined threshold, the estimation unit 135 may estimate the price at which the sales satisfy a predetermined condition. For example, the estimation unit 135 may estimate the price included in the predetermined range from the lowest price of the price of the predetermined product in the market. In this way, the estimation unit 135 may estimate the price using a different method depending on the sales information.

  In addition, the estimation unit 135 may estimate the price at which the sales satisfy a predetermined condition based on the sales information and the browsing history. For example, the estimation unit 135 may estimate the price at which the conversion rate calculated by the calculation unit 134 is equal to or higher than a predetermined threshold. Specifically, the estimation unit 135 may estimate the price at which the conversion rate calculated based on the sales information and the browsing history is equal to or higher than a predetermined threshold.

  Further, the estimation unit 135 may estimate the price at which the sales satisfy a predetermined condition, based on the sales information and the inventory information. In addition, when the inventory information is equal to or larger than a predetermined threshold value, the estimation unit 135 may estimate the lowest price of the price of the predetermined product in the market. In addition, when the inventory information is less than a predetermined threshold value, the estimation unit 135 may estimate the price at which the sales meet the predetermined condition.

(Suggestion Department 136)
The proposing unit 136 proposes information regarding the price estimated by the estimating unit 135 to a predetermined seller. For example, when the price estimated by the estimation unit 135 is determined to be the lowest price in the market, the suggestion unit 136 proposes the lowest price in the market for the product. In this way, the proposing unit 136 may propose a preset index price to a seller who sells a predetermined product.

(Second acquisition unit 137)
The second acquisition unit 137 acquires, from the seller terminal 10, information regarding the selling price actually set by the seller in response to the proposal made by the proposal unit 136. Further, the second acquisition unit 137 may store the acquired information in a predetermined storage unit (for example, the selling price storage unit 122). In addition, the second acquisition unit 137 may acquire the information regarding the selling price from the seller terminal 10 again when the information about the product sold in the online shopping mall is updated. In addition, the second acquisition unit 137 provides information about the selling price at a predetermined time period (for example, every day, every week, etc.) set in advance or at a predetermined date (for example, every Monday, the first day of every month, etc.). You may get it. Then, the second acquisition unit 137 may store information about the updated selling price of the product in a predetermined storage unit. For example, the second acquisition unit 137 may update the information on the selling price stored in the predetermined storage unit every time the product information is updated.

(Specification unit 138)
The identifying unit 138 identifies, among the products sold in the online shopping mall, products whose sales prices satisfy a predetermined condition. For example, the identifying unit 138 identifies a product whose sales price acquired by the second acquisition unit 137 satisfies a predetermined condition. The identifying unit 138 identifies the product using the information stored in the selling price storage unit 122, for example.

  For example, the identifying unit 138 identifies a product whose sales price falls within a preset range. For example, the identifying unit 138 may identify a product in which the difference between the index price estimated as the price at which the sale meets a predetermined condition and the selling price falls within a predetermined range. For example, the specifying unit 138 is an index price estimated based on sales information related to the sale of a product, and the difference between the index price estimated as a price at which selling meets a predetermined condition and the selling price is within a predetermined range. You may specify the product which fits in. For example, the identifying unit 138 may identify the index price proposed by the suggesting unit 136 or the product set at the index price or less.

  Moreover, when the information of the product sold in the online shopping mall is updated, the specifying unit 138 specifies a product whose sales price after the update satisfies a predetermined condition. Further, the specifying unit 138 may specify a product whose sales price after update does not satisfy a predetermined condition as an exclusion target.

(Providing section 139)
The providing unit 139 provides the content in response to a distribution request from a user who requests the distribution of the content. For example, the providing unit 139 provides the content (the content page C100 in the example of FIG. 2) including the information of the product identified by the identifying unit 138 in a predetermined frame (the predetermined frame W1 in the example of FIG. 2). To do. Specifically, the providing unit 139 provides the information on the specified product as content to be displayed in a predetermined frame arranged in the predetermined content.

  Further, the providing unit 139 provides the content including the information of the product satisfying the predetermined condition among the information of the specified products in the predetermined frame. For example, the providing unit 139 provides content including, within a predetermined frame, information about a product corresponding to a search result of a user who has requested distribution of information about a predetermined product among information about specified products. In other words, the providing unit 139, among the information of the specified products, provides the information of the products according to the search result of the user who has requested the distribution of the information of the predetermined products, in the predetermined content arranged in the predetermined content. It is provided as the content displayed in the frame.

  Further, the providing unit 139 provides the content including the information of the product corresponding to the search query received by the user who has requested the distribution of the information of the predetermined product in the predetermined frame, out of the information of the specified product. To do. In other words, the providing unit 139 arranges, in the predetermined content, the information of the product corresponding to the search query received by the user who has requested the distribution of the information of the predetermined product among the information of the specified products. It is provided as content displayed in a predetermined frame.

  Further, the providing unit 139 provides the content in which the information of the specified product is displayed in a mode having a priority over the information of other products. For example, the providing unit 139 displays the search result of the user who requests the distribution of the information of the specified product in the predetermined frame arranged in the predetermined content and the information of the specified product. The content is provided as a content to be displayed in the frame arranged in a preferential manner over the frame (a predetermined frame W3 in the example of FIG. 2). In addition, for example, the providing unit 139 is a seller who sells the information of the specified product in a predetermined frame arranged in a predetermined content and selling the predetermined product when the predetermined product is purchased. Provided as content to be displayed in a frame that is arranged in a preferential manner to a sales promotion ratio frame that displays information about a predetermined product according to a sales promotion expense paid as a reward to a service provider in the online shopping mall. Good.

  Further, the providing unit 139 may provide the content in which the information of the product identified by the identifying unit 138 that the updated selling price does not satisfy the predetermined condition is excluded from being displayed in a predetermined frame. For example, when the updated selling price does not fall within the preset range, the providing unit 139 excludes the information of the corresponding product from the content displayed in the predetermined frame arranged in the predetermined content. You may.

[5. Configuration of sales management server]
Next, the configuration of the sales management server 200 according to the embodiment will be described with reference to FIG. 9. FIG. 9 is a diagram illustrating a configuration example of the sales management server 200 according to the embodiment. As shown in FIG. 9, the sales management server 200 includes a communication unit 210, a market information storage unit 220, and a control unit 230. The sales management server 200 includes an input unit (for example, a keyboard and a mouse) that receives various operations from an administrator of the sales management server 200, and a display unit (for example, a liquid crystal display) for displaying various information. May have.

(Communication unit 210)
The communication unit 210 is realized by, for example, a NIC or the like. The communication unit 210 is connected to the network N in a wired or wireless manner, and transmits / receives information to / from the EC server 100 via the network N.

(Market information storage unit 220)
The market information storage unit 220 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk.

  The market information storage unit 220 stores information about all or some of the products sold for each store in each market. For example, the market information storage unit 220 stores sales information regarding products sold for each store in each market. Here, FIG. 10 illustrates an example of the market information storage unit 220 according to the embodiment. As shown in FIG. 10, the market information storage unit 220 has items such as “market ID”, “store”, “product”, “sales information”, “price information”, and “browsing history”.

The “market ID” indicates identification information for identifying the market managed by the sales management server 200. For example, the “market ID” may indicate identification information for identifying a market in which stores that collectively handle many products of a specific genre are grouped together. "Store" is
For example, the store name of a store included in each market is shown. “Product” indicates, for example, the product name of a product sold for each store. “Sales information” indicates sales information of products sold for each store. “Price information” indicates price information of products sold for each store. The “browsing history” indicates the browsing history of the content related to the product sold for each store.

(Control unit 230)
The control unit 230 is a controller, and is realized by, for example, a CPU, an MPU, or the like executing various programs stored in a storage device inside the sales management server 200 using a RAM as a work area. The control unit 230 is a controller and is realized by an integrated circuit such as an ASIC or FPGA.

  As illustrated in FIG. 9, the control unit 230 includes a reception unit 231, an identification unit 232, and a transmission unit 233, and realizes or executes the operation of information processing described below. The internal configuration of the control unit 230 is not limited to the configuration shown in FIG. 9, and may be another configuration as long as it is a configuration for performing information processing described later.

(Reception part 231)
The reception unit 231 receives the request transmitted from the EC server 100. For example, the reception unit 231 receives a request for sales information of a predetermined product. For example, the reception unit 231 receives a request for sales information for each store regarding a predetermined product.

(Specification unit 232)
The identifying unit 232 identifies the product included in each store corresponding to the predetermined product in response to the request received by the receiving unit 231. For example, the identifying unit 232 identifies, for each store, a product corresponding to a predetermined product based on the product name or identification information (for example, product identification code). In addition, the specifying unit 232 may specify a plurality of products when there are a plurality of products corresponding to a predetermined product.

(Transmission unit 233)
The transmission unit 233 transmits information about the product identified by the identification unit 232 to the EC server 100. For example, the transmission unit 233 transmits sales information of the specified product. For example, the transmission unit 233 transmits the price information of the product, the information regarding the browsing history, and the inventory information together with the sales information of the product. For example, the transmission unit 233 transmits the information about the specified product in association with each store.

[6. Information processing flow]
Next, a procedure of information processing by the information processing system 1 according to the embodiment will be described with reference to FIGS. 11 to 12. 11 to 12 are flowcharts showing the procedure of information processing by the information processing system 1 according to the embodiment.

  As shown in FIG. 11, the EC server 100 acquires sales information of a predetermined product (step S201). Further, the EC server 100 determines whether the acquired sales information is equal to or more than a predetermined threshold value (step S202). Further, when the acquired sales information is equal to or more than the predetermined threshold value (step S202; YES), the EC server 100 estimates the price at which the sales condition satisfies the predetermined condition (step S203). Further, when the acquired sales information is less than the predetermined threshold value (step S202; NO), the EC server 100 estimates the price as the lowest price in the market (step S204). Then, the EC server 100 proposes the estimated price (step S205).

  As shown in FIG. 12, the EC server 100 acquires information on the selling price of a predetermined product (step S301). For example, the EC server 100 acquires information on the selling price at which the product of the price proposed in step S205 of FIG. 11 (or the product of the price estimated in step S203 or step S204 of FIG. 11) is actually sold. . Further, the EC server 100 identifies a product whose sales price satisfies a predetermined condition (step S302). For example, the EC server 100 identifies a predetermined product from the products stored in the selling price storage unit 122. Further, the EC server 100 provides the content including the information of the specified product within a predetermined frame (step S303).

[7. Modification)
The information processing system 1 according to the above-described embodiment may be implemented in various different forms other than the above-described embodiment. Therefore, other embodiments of the information processing system 1 will be described below.

[Calculate score information]
In the above embodiment, the EC server 100 has shown the example in which the price estimated by the EC server 100 is used as the index price to specify the product whose sales price satisfies the predetermined condition. Here, the index price may not be the price estimated by the EC server 100, but may be, for example, the price specified by the administrator who manages the EC server 100 or a person who has a predetermined authority. Further, for example, the index price may be a price proposed to a predetermined seller by the administrator who manages the EC server 100. In addition, for example, the index price may be a price estimated by the administrator who manages the EC server 100 that the sale meets a predetermined condition. That is, the EC server 100 may specify a product whose sales price satisfies a predetermined condition, using the price set by the administrator who manages the EC server 100 as an index price. In this case, the EC server 100 identifies, as a price at which the sales meet a predetermined condition, a product in which the difference between the price determined by the administrator who manages the EC server 100 and the selling price is within a predetermined range. Good. Further, the EC server 100 identifies a product whose sales price satisfies a predetermined condition by indexing a price determined by a predetermined external server (for example, a price estimated that a sale meets a predetermined condition). You may.

  In the above embodiment, the EC server 100 has shown the example in which the seller who requested the price satisfying the predetermined condition acquires the selling price actually set. FIG. 1 shows an example in which the EC server 100 acquires the selling price transmitted in step S107 from the seller U1 who has requested the price in step S101 for the product X1. Here, when the price determined by the administrator who manages the EC server 100 is used as the index price, the seller U1 is not specified, so the EC server 100 is sold in the online shopping mall stored in the predetermined storage unit. Among the predetermined products, the product whose selling price satisfies the predetermined condition may be specified.

[8. effect〕
As described above, the EC server 100 according to the embodiment has the acquisition unit 133, the estimation unit 135, and the suggestion unit 136. The acquisition unit 133 acquires sales information regarding sales of a transaction target sold by a predetermined sales source. The estimation unit 135 estimates a price at which a sales target of a predetermined transaction satisfies a predetermined condition based on the sales information acquired by the acquisition unit 133. The proposing unit 136 proposes the price estimated by the estimating unit 135 to a predetermined selling agency.

  As a result, the EC server 100 according to the embodiment can promote further improvement in usability.

  The acquisition unit 133 further acquires price information indicating the price of the transaction target. Further, the estimation unit 135 estimates the price based on the price information and the sales information acquired by the acquisition unit 133.

  As a result, the EC server 100 according to the embodiment can promote further improvement in usability.

  The acquisition unit 133 also acquires price information and sales information for each sales source. Further, the estimation unit 135 estimates the price based on the price information and the sales information for each sales source acquired by the acquisition unit 133.

  As a result, the EC server 100 according to the embodiment can promote further improvement in usability.

  In addition, the acquisition unit 133 acquires, as the sales information, sales information indicating sales in the market to be traded. Further, the estimation unit 135 estimates the price based on the sales information acquired by the acquisition unit 133.

  As a result, the EC server 100 according to the embodiment can promote further improvement in usability.

  In addition, the estimation unit 135 estimates the lowest price when the sales indicated by the sales information is equal to or more than a predetermined threshold. Further, the proposing unit 136 proposes the lowest price of the price estimated by the estimating unit 135.

  As a result, the EC server 100 according to the embodiment can promote further improvement in usability.

  In addition, the estimation unit 135 estimates the price when the sales indicated by the sales information is less than a predetermined threshold.

  As a result, the EC server 100 according to the embodiment can promote further improvement in usability.

  In addition, the acquisition unit 133 further acquires the browsing history of the content related to the transaction target. Further, the estimation unit 135 estimates the price based on the browsing history and the sales information acquired by the acquisition unit 133.

  As a result, the EC server 100 according to the embodiment can promote further improvement in usability.

  Further, the estimation unit 135 estimates, as the predetermined condition, a price at which the conversion rate calculated based on the browsing history and the sales information is equal to or higher than a predetermined threshold.

  As a result, the EC server 100 according to the embodiment can promote further improvement in usability.

  In addition, the estimation unit 135 estimates, as a predetermined condition, a price included in a predetermined range from the lowest price of the price in the market.

  As a result, the EC server 100 according to the embodiment can promote further improvement in usability.

  Further, the acquisition unit 133 further acquires inventory information indicating the inventory of the transaction target. Further, the estimation unit 135 estimates the price based on the inventory information and the sales information acquired by the acquisition unit 133.

  As a result, the EC server 100 according to the embodiment can promote further improvement in usability.

  In addition, the estimation unit 135 estimates the lowest price when the inventory indicated by the inventory information acquired by the acquisition unit 133 is equal to or greater than a predetermined threshold. Further, the proposing unit 136 proposes the lowest price of the price estimated by the estimating unit 135.

  As a result, the EC server 100 according to the embodiment can promote further improvement in usability.

  In addition, when the inventory indicated by the inventory information acquired by the acquisition unit 133 is less than a predetermined threshold value, the estimation unit 135 estimates a price that satisfies a predetermined condition.

  As a result, the EC server 100 according to the embodiment can promote further improvement in usability.

[9. Hardware configuration)
Further, the seller terminal 10, the user terminal 20, the EC server 100, and the sales management server 200 according to the above-described embodiments are realized by, for example, a computer 1000 having a configuration illustrated in FIG. 13. FIG. 13 is a hardware configuration diagram showing an example of a computer that realizes the functions of the seller terminal 10, the user terminal 20, the EC server 100, and the sales management server 200. The computer 1000 has a CPU 1100, a RAM 1200, a ROM 1300, an HDD 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 starts up, a program dependent on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from another device via a predetermined communication network, sends the data to the CPU 1100, and transmits the data generated by the CPU 1100 to another device via the predetermined communication network.

  The CPU 1100 controls output devices such as a display and a printer and input devices such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 obtains data from an input device via the input / output interface 1600. Further, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700 and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the seller terminal 10, the user terminal 20, the EC server 100, and the sales management server 200 according to the embodiment, the CPU 1100 of the computer 1000 executes the program loaded on the RAM 1200. This realizes the functions of the control units 14, 24, 130, and 230. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, but as another example, these programs may be acquired from other devices via a predetermined communication network.

[10. Other]
Further, of the processes described in the above-described embodiment and modified examples, all or part of the processes described as being automatically performed may be manually performed, or described as manually performed. It is also possible to automatically carry out all or part of the processing performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the information shown.

  Further, each component of each device shown in the drawings is functionally conceptual, and does not necessarily have to be physically configured as shown. That is, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part of the device may be functionally or physically distributed / arranged in arbitrary units according to various loads and usage conditions. It can be integrated and configured.

  Further, the above-described embodiments and modified examples can be appropriately combined within a range that does not contradict processing contents.

  As described above, some of the embodiments of the present application have been described in detail based on the drawings, but these are examples, and various modifications based on the knowledge of those skilled in the art, including the modes described in the section of the disclosure of the invention, It is possible to implement the present invention in other forms with improvements.

  Also, the above-mentioned "section (module, unit)" can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition unit or an acquisition circuit.

DESCRIPTION OF SYMBOLS 1 Information processing system 10 Seller terminal 20 User terminal 100 EC server 110 Communication part 120 Storage part 121 Sales line information storage part 122 Sales price storage part 130 Control part 131 Reception part 132 Request part 133 Acquisition part 134 Calculation part 135 Estimation part 136 Proposal Section 137 Second Acquisition Section 138 Identification Section 139 Provision Section 200 Sales Management Server 210 Communication Section 220 Market Information Storage Section 230 Control Section 231 Reception Section 232 Identification Section 233 Transmission Section N Network

Claims (10)

An acquisition unit that acquires sales information indicating sales in the market of the transaction target, and browsing history of content related to the transaction target, as sales information regarding sales of the transaction target sold by a predetermined seller.
When the sales indicated by the sales information acquired by the acquisition unit is less than a predetermined threshold value, the sales information acquired by the acquisition unit is browsed as the price of the sales target of the transaction satisfying a predetermined condition. An estimation unit that estimates a price at which the conversion rate calculated based on the history is equal to or more than a predetermined threshold value ,
A suggestion unit that proposes the price estimated by the estimation unit to the predetermined seller,
An information processing apparatus comprising: The acquisition unit,
Further acquiring price information indicating the price of the transaction target,
The estimation unit is
The information processing apparatus according to claim 1, wherein the price is estimated based on the price information and the sales information acquired by the acquisition unit. The acquisition unit,
Obtaining the price information and the sales information for each seller,
The estimation unit is
The information processing apparatus according to claim 2, wherein the price is estimated based on the price information and the sales information for each sales source acquired by the acquisition unit. The acquisition unit is
Obtaining price information indicating the price in the market of the transaction target,
The estimation unit is
When the sales indicated by the sales information is equal to or more than a predetermined threshold , the predetermined sale among the prices in the trade target market based on the price information in the trade target market acquired by the acquisition unit. the lowest price of the transaction object in the electronic shopping mall of the market in which the original to sell the transaction object, and the price
The information processing apparatus according to any one of claims 1 to 3, wherein the this. The estimation unit is
The information processing apparatus according to any one of claims 1 to 4 , wherein, as the predetermined condition, a price included in a predetermined range from the lowest price in the market of the price is estimated. The acquisition unit,
Further acquiring inventory information indicating the inventory of the transaction target,
The estimation unit is
Based on the acquired inventory information and the sales information by the acquisition unit, the information processing apparatus according to any one of claims 1-5, characterized in that estimating the price. The acquisition unit is
Obtaining price information indicating the price in the market of the transaction target,
The estimation unit is
If the inventory indicated by the inventory information acquired by the acquisition unit is equal to or more than a predetermined threshold value , based on the price information in the market of the transaction target acquired by the acquisition unit, among the prices in the market of the transaction target, the lowest price of the transaction object in the electronic shopping mall of the market which the predetermined vendor to sell the transaction object, and the price
The information processing apparatus according to claim 6, wherein the this. The estimation unit is
The information processing apparatus according to claim 6 , wherein when the inventory indicated by the inventory information acquired by the acquisition unit is less than a predetermined threshold, a price that satisfies the predetermined condition is estimated. An information processing method executed by a computer,
An acquisition step of acquiring , as sales information regarding sales of a transaction target sold by a predetermined sales source , sales information indicating sales in a market of the transaction target, and a browsing history of content related to the transaction target ,
When the sales indicated by the sales information acquired in the acquisition step is less than a predetermined threshold value, the sales information acquired in the acquisition step is viewed as the price of the sales target of the transaction satisfying a predetermined condition. An estimation step of estimating a price at which the conversion rate calculated based on the history is equal to or higher than a predetermined threshold value ,
A suggesting step of suggesting the price estimated by the estimating step to the predetermined seller,
An information processing method comprising: An acquisition procedure for acquiring , as sales information regarding sales of a transaction target sold by a predetermined sales source , sales information indicating sales in a market of the transaction target and a browsing history of content related to the transaction target ,
When the sales indicated by the sales information acquired by the acquisition procedure is less than a predetermined threshold value, the sales information acquired by the acquisition procedure is browsed as the price of the sales target of the transaction satisfying a predetermined condition. An estimation procedure for estimating a price at which the conversion rate calculated based on the history is equal to or higher than a predetermined threshold ,
A proposing procedure for proposing the price estimated by the estimating procedure to the predetermined seller,
An information processing program that causes a computer to execute.

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