JP2020135481A - Information processing device, information processing method, and information processing program - Google Patents

Abstract

To provide an information processing device capable of further promoting improvement of usability, an information processing method, and an information processing program.SOLUTION: An information processing device (EC server 100) comprises an acquisition unit 133, an estimation unit 135, and a proposal unit 136. The acquisition unit 133 acquires sales information on sales of a transaction object sold by a prescribed distributor. The estimation unit 135 estimates a price at which sales of a prescribed transaction object meet prescribed conditions on the basis of the sales information acquired by the acquisition unit. The proposal unit 136 proposes the price estimated by the estimation unit to the prescribed distributor.SELECTED DRAWING: Figure 6

Description

The present invention relates to an information processing device, an information processing method, and an information processing program.

Electronic commerce (EC: Electric Commerce) using a network is actively carried out. On sites such as EC sites, sales activities in which multiple stores participate are carried out. Conventionally, a technique for notifying a store of the sale conditions of a product to be a sale product has been known.

Japanese Patent No. 6294543

However, the above-mentioned prior art has not always been able to promote further improvement in usability.

The present application has been made in view of the above, and an object of the present application is to provide an information processing device, an information processing method, and an information processing program capable of further improving usability.

The information processing device according to the present application has an acquisition unit that acquires sales information regarding sales of a transaction target sold by a predetermined sales source, and sales of a predetermined transaction target based on the sales information acquired by the acquisition unit. Is provided with an estimation unit that estimates a price that satisfies a predetermined condition, and a proposal unit that proposes the price estimated by the estimation unit to the predetermined seller.

According to one aspect of the embodiment, further improvement in usability can be promoted.

FIG. 1 is a diagram showing an example of information processing according to an embodiment. FIG. 2 is a diagram showing an example of content provided by information processing according to the embodiment. FIG. 3 is a diagram showing a configuration example of the information processing system according to the embodiment. FIG. 4 is a diagram showing a configuration example of the seller terminal according to the embodiment. FIG. 5 is a diagram showing a configuration example of a user terminal according to the embodiment. FIG. 6 is a diagram showing a configuration example of the EC server according to the embodiment. FIG. 7 is a diagram showing an example of the sales information storage unit according to the embodiment. FIG. 8 is a diagram showing an example of the selling price storage unit according to the embodiment. FIG. 9 is a diagram showing a configuration example of the sales management server according to the embodiment. FIG. 10 is a diagram showing an example of the market information storage unit according to the embodiment. FIG. 11 is a flowchart showing an example of information processing according to the embodiment. FIG. 12 is a flowchart showing an example of information processing according to the embodiment. FIG. 13 is a hardware configuration diagram showing an example of a computer that realizes the functions of the information processing device.

Hereinafter, the information processing apparatus, the information processing method, and the mode for carrying out the information processing program (hereinafter referred to as “the embodiment”) according to the present application will be described in detail with reference to the drawings. Note that this embodiment does not limit the information processing apparatus, information processing method, and information processing program according to the present application. Further, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicate description is omitted.

(Embodiment)
[1. An example of information processing]
First, an example of information processing according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram showing an example of information processing according to an embodiment. FIG. 1 shows an example in which the information processing according to the embodiment is executed by the EC server 100. The EC server 100 according to the embodiment is an example of the information processing device according to the present application. The product according to the embodiment is an example of a transaction target in the present invention.

[Configuration of information processing system]
Prior to the description of FIG. 1, the configuration of the information processing system 1 will be described with reference to FIG. FIG. 3 is a diagram showing a configuration example of the information processing system according to the embodiment. As shown in FIG. 3, the seller terminal 10, the user terminal 20, the EC server 100, and the sales management server 200 are included. The seller terminal 10, the user terminal 20, the EC server 100, and the sales management server 200 are connected to each other via a predetermined network N so as to be communicable by wire or wirelessly. The information processing system 1 shown in FIG. 3 includes a plurality of seller terminals 10, a plurality of user terminals 20, a plurality of EC servers 100, and a plurality of sales management servers 200. It may be.

The seller terminal 10 is an information processing device used by a seller who sells a predetermined product in an electronic shopping district (hereinafter, appropriately referred to as a "seller"). The seller terminal 10 is realized by a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like. In the example shown in FIG. 1, a case where the seller terminal 10 is a PC is shown. In the following, the seller terminal 10 may be referred to as a seller. That is, in the following, the seller can be read as the seller terminal 10. FIG. 1 shows a case where the seller terminal 10 is a PC used by a seller identified by the seller ID “U1” (hereinafter, may be referred to as “seller U1”).

Further, the seller terminal 10 may detect various sensor information not only by a GPS sensor or the like but also by various sensors. Further, the seller terminal 10 has a function of an acceleration sensor, and detects and acquires acceleration information (sensor information) in the movement of the seller. Further, the seller terminal 10 may have various functions such as a temperature sensor and a barometric pressure sensor, and may be able to detect and acquire environmental information such as temperature and barometric pressure in which the seller is located. Further, the seller terminal 10 may have various functions such as a heart rate sensor and may be able to detect and acquire the seller's biological information. For example, the seller who uses the seller terminal 10 may be able to acquire the seller's own context information by the seller terminal 10 by wearing a wearable device capable of communicating with the seller terminal 10. For example, a seller who uses the seller terminal 10 wears a wristband type wearable device capable of communicating with the seller terminal 10, so that the seller terminal 10 can provide information on the seller's own heartbeat (pulse). The seller terminal 10 may be able to acquire it.

The user terminal 20 is an information processing device used by a user who requests the distribution of information about a predetermined product. The user terminal 20 is realized by a smartphone, a tablet terminal, a notebook PC, a desktop PC, a mobile phone, a PDA, or the like. In the example shown in FIG. 1, a case where the user terminal 20 is a PC is shown. In the following, the user terminal 20 may be referred to as a user, that is, in the following, the user may be read as the user terminal 20. FIG. 1 shows a case where the user terminal 20 is a PC used by a user (hereinafter, may be referred to as “user U11”) identified by the user ID “U11”.

Further, the user terminal 20 may detect various sensor information not only by a GPS sensor or the like but also by various sensors. Further, the user terminal 20 has a function of an acceleration sensor, and detects and acquires acceleration information (sensor information) in the movement of the user. Further, the user terminal 20 may have various functions such as a temperature sensor and an atmospheric pressure sensor, and may be able to detect and acquire environmental information such as temperature and atmospheric pressure in which the user is placed. Further, the user terminal 20 may have various functions such as a heart rate sensor and may be able to detect and acquire the biometric information of the user. For example, a user who uses the user terminal 20 may be able to acquire the user's own context information by the user terminal 20 by wearing a wearable device capable of communicating with the user terminal 20. For example, a user who uses the user terminal 20 wears a wristband-type wearable device capable of communicating with the user terminal 20, so that the user terminal 20 can provide information on the user's own heartbeat (pulse). The user terminal 20 may be able to acquire it.

The EC server 100 is, for example, an information processing device such as a PC or WS (Work Station), and performs processing based on information transmitted from the sales management server 200 via the network N.

The sales management server 200 is, for example, an information processing device such as a PC or WS, and transmits information to the EC server 100 via the network N.

Although FIG. 3 shows a case where the EC server 100 and the sales management server 200 are separate devices, the EC server 100 and the sales management server 200 may be integrated. Further, the EC server 100 and the sales management server 200 may be managed by an administrator who is regarded as the same.

Hereinafter, an example of information processing will be described with reference to FIG. For example, it is assumed that the seller U1 requests the EC server 100 for a price for selling the product X1 via the seller terminal 10 (step S101). The EC server 100 requests the sales management server 200 for the sales information of the product X1 (step S102). The sales information is, for example, information on sales such that 20 products X1 are sold for 100,000 yen. In addition, the sales information is, for example, a sale that 20 pieces of product X1 are sold for 100,000 yen in a predetermined period (for example, one day, one week, one month, etc., or a holiday, New Year's Day, Christmas period, etc.). It may be information about a row. The sales management server 200 collects sales information for each store. In the example of FIG. 1, the sales management server 200 collects sales information for each store, such as sales information of store A, sales information of store B, and sales information of store C. The sales management server 200 transmits the collected sales information to the EC server 100 (step S103).

The EC server 100 acquires the sales information of the product X1 (step S104). The EC server 100 estimates a price that satisfies a predetermined condition based on the acquired sales information. Here, the price estimated by the EC server 100 is appropriately referred to as an "index price". For example, the EC server 100 estimates a price at which sales above a predetermined threshold can be secured. To give a specific example, store A sells 30 predetermined products (for example, product X2) for 1000 yen, store B sells 28 predetermined products for 1100 yen, and store C sells 28 predetermined products. If 4 pieces are sold for 1200 yen and 0 pieces are sold for 1300 yen at the store D, the sales will decrease extremely in the price range from 1100 yen to 1200 yen, so the EC server 100 will be 1200 yen. Estimate the price that falls within the range of. Further, in the above example, since 1000 yen of the store A is the lowest price, the EC server 100 may estimate the price within the range of 1000 yen to 1200 yen. Further, the EC server 100 may estimate the price from the comprehensive sales of products in the market or the sales of each store. For example, the EC server 100 may estimate the price from the total sales calculated by the sum of the inner products of the sales for each store and the weights related to the sales for each corresponding store. In this way, the EC server 100 may estimate a price satisfying a predetermined condition from the acquired sales information by using a specific equation.

Further, the EC server 100 may estimate the price according to the acquired sales information. For example, the EC server 100 may estimate the lowest price in the market as a price when the sales information is equal to or higher than a predetermined threshold value. That is, the EC server 100 may estimate the price using the lowest price in the market. Further, for example, when the sales information is less than a predetermined threshold value, the EC server 100 may estimate a price at which the sales satisfy a predetermined condition.

Further, the EC server 100 may estimate a price satisfying a predetermined condition based on the acquired sales information and the browsing history by acquiring the browsing history of the content related to the predetermined product. For example, the EC server 100 may calculate the conversion rate from the acquired sales information and browsing history, and estimate the price at which the calculated conversion rate is equal to or higher than a predetermined threshold value. Here, the conversion rate is the rate at which the content related to a predetermined product is viewed and actually linked to the purchase. Further, the EC server 100 may estimate a price within a range from the lowest price in the market to a predetermined value. For example, the EC server 100 may estimate a price within a range from the lowest price in the market to a predetermined value within 5% of the lowest price. For example, the EC server 100 may estimate a price within a range from the lowest price in the market to a predetermined value at which the conversion rate is equal to or higher than a predetermined threshold value. Then, the EC server 100 proposes the estimated price to the seller terminal 10 (step S106).

Then, the seller terminal 10 transmits the selling price actually set according to the operation of the seller U1 to the EC server 100 (step S107). In the example of FIG. 1, the seller terminal 10 transmits the actually set selling price for the product X1. Further, the EC server 100 stores information regarding the selling price transmitted by the seller terminal 10 in a predetermined storage unit. Further, the EC server 100 may store the price proposed to the seller terminal 10 and the actual selling price in association with each other in a predetermined storage unit.

Hereinafter, the market M1 managed by the sales management server 200 will be described with reference to the example of FIG. For example, the market information MA1 is market information about a product sold by the store A. For example, the market information MA1 includes sales information, price information, and browsing history information for each product sold in the store A. Although not shown in FIG. 1, the market information MA1 may include information regarding the conversion rate. For example, the market information MA1 may include information on the conversion rate calculated from the sales information and the information on the browsing history. The market information MA1 indicates that the product A1 is the product X1. Further, in the example of FIG. 1, an example in which conceptual information such as "sales AA1" and "sales AA2" is stored in the sales information is shown, but in reality, for example, 30 pieces per day for 1000 yen. Information such as sold is stored.

Further, for example, the market information MB1 is market information regarding the products sold by the store B. For example, the market information MB1 includes sales information, price information, and browsing history for each product sold at the store B. The market information MB1 indicates that the product B1 is the product X1. Further, for example, the market information MC1 is market information regarding a product sold by the store C. For example, the market information MC1 includes sales information, price information, and browsing history for each product sold at the store C. The market information MC1 indicates that the product C1 is the product X1. Further, in FIG. 1, the market information managed by the sales management server 200 includes the market information of three stores, the market information of the store A, the market information of the store B, and the market information of the store C. Although it indicates that, the market information of more than one store may be included, or only the market information of one or two stores may be included.

In step S103 of FIG. 1, the sales management server 200 transmits sales information according to the number of stores included in the market (for example, market M1) managed by the sales management server 200 to the EC server 100. For example, when the stores included in the market are stores A to E, the sales management server 200 transmits the sales information of the products corresponding to each of the five products X1 in association with each store. .. Further, in FIG. 1, the sales management server 200 shows an example of transmitting the sales information included in the market information of each store, but the price information and the browsing history information included in the market information of each store are transmitted. It may be sent together with the sales information. For example, the sales management server 200 may transmit price information of the product X1 sold in the store A and information on the browsing history of the content (for example, the product page) for the store A to sell the product X1. .. In this case, in step S104 of FIG. 1, the EC server 100 acquires the price information for each store and the browsing history for each store as well as the sales information for each store. For example, in the EC server 100, regarding the product X1, in the store A, the sales information is "sales AA1", the price information is "100,000 yen", and the browsing history is "30". It may be acquired in association with each store. Further, the EC server 100 may generate a graph by using the sales information acquired for each store for the product X1. For example, in the EC server 100, the product X1 sold 20 pieces for 100,000 yen at the store A, the product X1 sold 15 pieces for 130,000 yen at the store B, and the product X1 sold 35 pieces for 80,000 yen at the store C. The sales information may be used to generate a graph centered on, for example, the price and the number of items sold.

In FIG. 1, the case where the product X1 is a 4K television is shown as an example, but any product can be used as long as it is regarded as a transaction target. For example, the product X1 may be in a genre or category such as a television or an electric appliance. For example, when the product X1 is a television, the information processing system 1 may acquire sales information for each store of all the products specified in the television genre and estimate the price. Further, the product X1 may be a product specified by a brand name such as a 4K television of the brand "○○". Further, the product X1 may be a specific product specified by a product identification code such as JAN (Japanese Article Number Code).

The sales information according to the embodiment may be sales information regarding a sales status or a purchasing status. For example, the EC server 100 may estimate the price according to a sales schedule (for example, a sales plan, an order schedule, etc.). For example, the EC server 100 estimates the price according to the sales schedule of the product X1 (for example, the sales plan of the product X1 or the order schedule) when a new product related to the product X1 is scheduled to be released in the market. You may. Further, when a new product related to the product X1 is scheduled to be released in the market, the EC server 100 is priced according to the sales schedule of the new product related to the product X1 (for example, the sales plan of the new product, the order schedule, etc.). May be estimated. For example, the EC server 100 may estimate the price according to the sales schedule of the product X1 when a new product having a predetermined relationship with the product X1 is scheduled to be released in the market. For example, when a new product having a predetermined relationship with the product X1 is scheduled to be released in the market, the EC server 100 estimates the price according to the sales schedule of the new product having a predetermined relationship with the product X1. You may. In this way, the EC server 100 can estimate the price so that the sales line satisfies a predetermined condition by estimating the price according to the sales schedule. In this way, the EC server 100 can estimate the price so that the sales do not fall below a predetermined threshold value.

Hereinafter, the description of an example of information processing according to the embodiment will be returned. The EC server 100 identifies a product whose selling price satisfies a predetermined condition among the products sold in the electronic shopping district (step S108). For example, the EC server 100 specifies a product whose selling price falls within a preset range as a predetermined condition. In the example of FIG. 1, the EC server 100 may specify a product in which the difference between the selling price and the index price estimated in step S105 is within a predetermined range. Further, for example, the EC server 100 may specify a product whose selling price is set to be equal to or lower than the index price. Further, the EC server 100 may specify the product from a predetermined storage unit that stores information on the selling price transmitted from the seller terminal 10.

Using the example of FIG. 1, when the index price of the product X1 proposed in step S106 is 100,000 yen and the seller U1 sets the selling price of the product X1 to 100,000 yen or less, the product X1 is specified by the EC server 100 as a product whose selling price satisfies a predetermined condition. Further, when the index price of the product X1 is 100,000 yen and the seller U1 sets the selling price of the product X1 to be higher than 100,000 yen (for example, 110,000 yen), the product X1 is an EC server. Not specified by 100.

Then, the EC server 100 provides the content including the information of the product specified when the selling price satisfies the predetermined condition within the predetermined frame (step S109). That is, the EC server 100 provides the information of the specified product as the content to be displayed in the predetermined frame arranged in the predetermined content. To give a specific example, it is assumed that the user U11 requests the distribution of information about a predetermined product. In this case, the EC server 100 provides information on the corresponding product from the products specified in advance in step S108 according to the search result of the user U11. Specifically, it is assumed that the user U11 inputs "4K TV" as a search query. In other words, it is assumed that the EC server 100 receives a request for distribution of the contents of the "4K TV" from the user U11. In this case, the EC server 100 may provide the content including the information of the product X1 within a predetermined frame according to the search result corresponding to the search query "4K TV" of the user U11.

Hereinafter, an example of the content provided from the EC server 100 in step S109 of FIG. 1 will be described with reference to the example of FIG. For example, the content page C100 shown in FIG. 2 is an example of the content provided by the EC server 100. For example, the content page C100 is a shopping page that displays information on various products according to search results. In the example of FIG. 2, the content page C100 has a predetermined frame W1 for displaying information on the product specified in step S107 of FIG. 1, and a predetermined frame W1 for displaying information on the product for which the sales promotion cost and the sales promotion ratio are set in advance. Frame W2 and a predetermined frame W3 for displaying product information according to the search of the user who requests the distribution of the content. Here, the sales promotion cost is, for example, a cost paid as a reward from the seller who sold the predetermined product to the service provider of the electronic shopping district when the predetermined product is purchased. In the example of FIG. 1, for example, when the product X1 is purchased, the cost is paid to the EC server 100 by the seller U1 who sold the product X1. The sales promotion ratio is, for example, the ratio of the reward amount to the selling price of the product. That is, when the EC server 100 purchases a product for which the sales promotion cost and the sales promotion ratio are set, the EC server 100 sells the product with the set sales promotion cost or the sum of the selling price and the sales promotion ratio as a reward. Charge the person.

Further, when the EC server 100 does not specify the product information display method in the predetermined frame W1 to the predetermined frame W3, the EC server 100 arranges the product information in the order determined by the information processing described later in the predetermined frame. It may be generated every time. For example, the EC server 100 arranges product information in descending order of the cumulative number of products sold when the user selects "selling order", and when the user selects "cheap order", the selling price of the product. If you arrange the product information in ascending order and select "In descending order of the number of reviews", the product information is arranged in the order of the number of reviews (evaluations, etc.) registered by each user for each product. May be generated.

The predetermined frame W1 is a frame for displaying information on the product specified when the selling price satisfies the predetermined condition in step S109. The predetermined frame W1 may be, for example, a frame for displaying product information in the order of selling, the order of keywords, the order of cheapness, and the order of the number of reviews. Further, the predetermined frame W1 may be a frame for displaying product information in ascending order of difference between the index price estimated by the EC server 100 in step S105 of FIG. 1 and the actual selling price. Further, the predetermined frame W1 may be a frame for displaying the information of the product for which the sales promotion cost is set in a priority manner. The predetermined frame W1 may be a frame for displaying in a manner prioritized over information on other products (for example, information on products included in the predetermined frame W2 or the predetermined frame W3). For example, the predetermined frame W1 may be a frame displayed at the top of the content page C100, or may be a frame displayed next to the predetermined frame W2.

The predetermined frame W2 is a frame for displaying product information according to sales promotion costs and sales promotion ratios (hereinafter, appropriately referred to as "sales promotion ratio frames"). Further, the predetermined frame W2 displays the information of the product for which the sales promotion cost and the sales promotion ratio are set in a priority manner over the information of other products (for example, the information of the product included in the predetermined frame W3). It is a frame for. Further, the predetermined frame W2 is a frame for arranging information on products having a high sales promotion cost and a high sales promotion ratio at the top of the list. The predetermined frame W2 is not limited to the sales promotion cost and the sales promotion ratio, for example, the amount of advertising cost and the product paid by the seller as a reward to the service provider of the electronic shopping district when the product information is displayed. It may be a frame for displaying product information according to the ratio of the amount of advertising expenses to the price of.

The predetermined frame W3 is a frame for displaying the search results of the user who requested the distribution of the content (hereinafter, appropriately referred to as a “search result frame”). In the predetermined frame W3, for example, product information may be displayed in the order of selling, the order of keywords, the order of cheapness, or the order of the number of reviews. In addition, the predetermined frame W3 is a frame for arranging information on products with a high score calculated by integrating the selling price and various index values (for example, index values indicating popularity and sales) at the top of the list. Is.

The content page C100 may not include the predetermined frame W2. Further, the content page C100 may not include the predetermined frame W3. Further, the content page C100 may include a predetermined frame other than the predetermined frame W1 to the predetermined frame W3 and which displays information on a specific product.

[2. Seller terminal configuration]
Next, the configuration of the seller terminal 10 according to the embodiment will be described with reference to FIG. FIG. 4 is a diagram showing a configuration example of the seller terminal 10 according to the embodiment. As shown in FIG. 4, the seller terminal 10 has a communication unit 11, an input unit 12, an output unit 13, and a control unit 14.

(Communication unit 11)
The communication unit 11 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 11 is connected to the predetermined network N by wire or wirelessly, and transmits / receives information to / from the EC server 100 via the predetermined network N.

(Input unit 12)
The input unit 12 receives various operations from the user. For example, the input unit 12 may accept various operations from the user via the display surface by the touch panel function. Further, the input unit 12 may accept various operations from the buttons provided on the seller terminal 10 and the keyboard and mouse connected to the seller terminal 10.

(Output unit 13)
The output unit 13 is a display screen of a tablet terminal or the like realized by, for example, a liquid crystal display or an organic EL (Electro-Luminescence) display, and is a display device for displaying various information. Further, the output unit 13 outputs information regarding the price estimated by the EC server 100.

(Control unit 14)
The control unit 14 is, for example, a controller, and various programs stored in a storage device inside the seller terminal 10 by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like are stored in a RAM (Random Access). It is realized by executing Memory) as a work area. For example, the various programs include programs of applications installed on the seller terminal 10. For example, the various programs include a program of an application that displays information about a price estimated by the EC server 100. Further, the control unit 14 is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 4, the control unit 14 has a request unit 141, a reception unit 142, and a transmission unit 143, and realizes or executes the information processing operation described below.

(Request section 141)
The requesting unit 141 requests the EC server 100 for information on the price for selling the predetermined product in response to the operation of the seller using the seller terminal 10. For example, the requesting unit 141 requests information on a price at which the sale is equal to or higher than a predetermined threshold value.

(Receiver 142)
The receiving unit 142 receives the price information transmitted from the EC server 100 in response to the request by the requesting unit 141. For example, the receiving unit 142 receives information on a price estimated that the seller satisfies a predetermined condition for a predetermined product.

(Transmission unit 143)
The transmission unit 143 transmits information on the selling price actually set by the seller using the seller terminal 10 to the EC server 100. In this way, the transmission unit 143 transmits information regarding the selling price actually set for the predetermined product (product X1 in the example of FIG. 1).

[3. User terminal configuration]
Next, the configuration of the user terminal 20 according to the embodiment will be described with reference to FIG. FIG. 5 is a diagram showing a configuration example of the user terminal 20 according to the embodiment. As shown in FIG. 5, the user terminal 20 has a communication unit 21, an input unit 22, an output unit 23, and a control unit 24.

(Communication unit 21)
The communication unit 21 is realized by, for example, a NIC or the like. Then, the communication unit 21 is connected to the predetermined network N by wire or wirelessly, and transmits / receives information to / from the EC server 100 via the predetermined network N.

(Input unit 22)
The input unit 22 receives various operations from the user. For example, the input unit 22 may accept various operations from the user via the display surface by the touch panel function. Further, the input unit 22 may accept various operations from the buttons provided on the user terminal 20 and the keyboard and mouse connected to the user terminal 20.

(Output unit 23)
The output unit 23 is a display screen of a tablet terminal or the like realized by, for example, a liquid crystal display or an organic EL display, and is a display device for displaying various information. Further, the output unit 23 outputs the content provided by the EC server 100.

(Control unit 24)
The control unit 24 is, for example, a controller, and is realized by executing various programs stored in the storage device inside the user terminal 20 using the RAM as a work area by a CPU, an MPU, or the like. For example, these various programs include programs of applications installed on the user terminal 20. For example, the various programs include an application program that displays contents provided by the EC server 100. Further, the control unit 24 is realized by, for example, an integrated circuit such as an ASIC or FPGA.

As shown in FIG. 5, the control unit 24 has a request unit 241 and a reception unit 242, and realizes or executes the information processing operation described below.

(Request section 241)
The request unit 241 requests the EC server 100 to deliver a predetermined content according to the operation of the user who uses the user terminal 20.

(Receiver 242)
The receiving unit 242 receives the content distributed from the EC server 100 in response to the request from the requesting unit 141. For example, the receiving unit 242 receives the content including the product information specified by the EC server 100 in a predetermined frame (in the example of FIG. 2, the predetermined frame W1). In the example of FIG. 2, the receiving unit 242 receives the content page C100. In addition, the receiving unit 242 may display the received content.

[4. EC server configuration]
Next, the configuration of the EC server 100 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram showing a configuration example of the EC server 100 according to the embodiment. As shown in FIG. 6, the EC server 100 includes a communication unit 110, a storage unit 120, and a control unit 130. The EC server 100 has an input unit (for example, a keyboard, a mouse, etc.) that receives various operations from the administrator of the EC server 100, and a display unit (for example, a liquid crystal display, etc.) for displaying various information. May be good.

(Communication unit 110)
The communication unit 110 is realized by, for example, a NIC or the like. Then, the communication unit 110 is connected to the network N by wire or wirelessly, and transmits / receives information between the seller terminal 10, the user terminal 20, and the sales management server 200 via the network N.

(Memory unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory element such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. As shown in FIG. 6, the storage unit 120 includes a sales information storage unit 121 and a sales price storage unit 122.

The sales information storage unit 121 stores the information transmitted from the sales management server 200. For example, the sales information storage unit 121 stores the sales information transmitted from the sales management server 200. Here, FIG. 7 shows an example of the sales information storage unit 121 according to the embodiment. As shown in FIG. 7, the sales information storage unit 121 has items such as “sales ID”, “store”, “sales information”, “price information”, and “browsing history”.

The “sales ID” indicates identification information for identifying the information transmitted from the sales management server 200. “Store” indicates, for example, the store name of a store that provides a predetermined product. "Sales information" indicates sales information of a predetermined product. In the example shown in FIG. 7, an example in which conceptual information such as "sales AA1" is stored in "sales information" is shown, but in reality, content data indicating sales is stored. For example, in the "sales information", information that 30 pieces are sold a day for 1000 yen is stored. "Price information" indicates the price information of a predetermined product. For example, the price of a predetermined product is stored in the "price information". "Browsing history" indicates the browsing history of contents related to a predetermined product. For example, the "browsing history" stores the number of times a predetermined product is browsed in one day.

The selling price storage unit 122 stores information about the selling price actually set by the seller. For example, the selling price storage unit 122 may store the information on the selling price and the information on the index price estimated by the EC server 100 and proposed to the seller terminal 10 in association with each other. Here, FIG. 8 shows an example of the selling price storage unit 122 according to the embodiment. As shown in FIG. 8, the selling price storage unit 122 has items such as “selling ID”, “product”, “seller”, “selling price”, and “index price”.

The "sales ID" indicates identification information for identifying information regarding the selling price transmitted from the seller terminal 10. The "seller ID" indicates identification information for identifying the seller. “Product” indicates, for example, the product name of the target product. The "selling price" indicates the actual selling price of the target product (specifically, the selling price actually set by the seller). The "index price" indicates the index price of the target product.

(Control unit 130)
The control unit 130 is a controller, and is realized by, for example, a CPU, an MPU, or the like executing various programs stored in a storage device inside the EC server 100 using the RAM as a work area. Further, the control unit 130 is a controller, and is realized by, for example, an integrated circuit such as an ASIC or FPGA.

As shown in FIG. 6, the control unit 130 identifies the reception unit 131, the request unit 132, the acquisition unit 133, the calculation unit 134, the estimation unit 135, the proposal unit 136, and the second acquisition unit 137. It has a unit 138 and a providing unit 139, and realizes or executes the action of information processing described below. The internal configuration of the control unit 130 is not limited to the configuration shown in FIG. 6, and may be another configuration as long as it is a configuration for performing information processing described later.

(Reception Department 131)
The reception unit 131 receives the request transmitted from the seller terminal 10. For example, the reception unit 131 receives a request for information regarding a price for selling a predetermined product. For example, the reception unit 131 accepts a request for information on a price at which the sale is equal to or higher than a predetermined threshold.

(Request unit 132)
The requesting unit 132 requests the sales management server 200 for sales information of a predetermined product. For example, the requesting unit 132 requests sales information of a predetermined product for each store in the market managed by the sales management server 200.

(Acquisition unit 133)
The acquisition unit 133 acquires the information transmitted from the sales management server 200 in response to the request from the request unit 132. For example, the acquisition unit 133 acquires sales information of a predetermined product for each store. For example, the acquisition unit 133 acquires price information of a predetermined product for each store, information on browsing history, and the like, which are transmitted together with sales information.

In this way, the acquisition unit 133 acquires sales information regarding the sale of the product sold by the predetermined seller. For example, the acquisition unit 133 acquires sales information indicating the sales of a product sold by a predetermined seller in the market. In addition, the acquisition unit 133 may further acquire price information indicating the price of the product. Further, the acquisition unit 133 may acquire price information and sales information for each store. In addition, the acquisition unit 133 may further acquire information regarding the browsing history of the content related to the product. In addition, the acquisition unit 133 may further acquire inventory information indicating the inventory of the product.

(Calculation unit 134)
The calculation unit 134 calculates the information subject to the predetermined conditions based on the information acquired by the acquisition unit 133. For example, the calculation unit 134 calculates the conversion rate based on the sales information and the information related to the browsing history of the content. For example, the calculation unit 134 relates to a predetermined product based on information that 30 predetermined products are sold for 1000 yen and that content related to the predetermined product is viewed 30 times a day. You may calculate the conversion rate, which indicates the rate at which the content was viewed and actually led to the purchase. Further, the calculation unit 134 may calculate the tendency of sales based on, for example, the price and the number of items sold, based on the sales information for each store acquired by the acquisition unit 133. Then, the calculation unit 134 may generate a graph based on a specific equation showing a tendency of sales based on, for example, the price and the number of sold pieces.

(Estimation unit 135)
The estimation unit 135 estimates the price at which the sale of a predetermined product satisfies a predetermined condition based on the information acquired by the acquisition unit 133. For example, the estimation unit 135 estimates the price at which the sales satisfy a predetermined condition based on the sales information acquired by the acquisition unit 133. For example, the estimation unit 135 estimates the price at which the seller satisfies a predetermined condition based on each information acquired by the acquisition unit 133 for each store. Further, for example, the estimation unit 135 may estimate the price from the total sales calculated by the sum of the inner products of the sales for each store and the predetermined weights for the corresponding sales for each store. Good. In this way, the estimation unit 135 may use a specific equation to estimate the price at which the sales satisfy a predetermined condition from the acquired sales information.

Further, the estimation unit 135 may estimate the price at which the sales satisfy a predetermined condition based on the sales information and the price information. For example, the estimation unit 135 may estimate the price at which the sales satisfy a predetermined condition based on the sales information and the price information for each store. Further, when the sales information is equal to or higher than a predetermined threshold value, the estimation unit 135 may estimate the lowest price in the market for the predetermined product. Further, the estimation unit 135 may estimate the price at which the sales satisfy the predetermined conditions when the sales information is less than the predetermined threshold value. For example, the estimation unit 135 may estimate a price included in a predetermined range from the lowest price in the market for a predetermined product. In this way, the estimation unit 135 may estimate the price by using a different method depending on the sales information.

Further, the estimation unit 135 may estimate the price at which the sales satisfy a predetermined condition based on the sales information and the browsing history. For example, the estimation unit 135 may estimate the price at which the conversion rate calculated by the calculation unit 134 is equal to or greater than a predetermined threshold value. Specifically, the estimation unit 135 may estimate the price at which the conversion rate calculated based on the sales information and the browsing history is equal to or higher than a predetermined threshold value.

Further, the estimation unit 135 may estimate the price at which the sales satisfy a predetermined condition based on the sales information and the inventory information. Further, when the inventory information is equal to or higher than a predetermined threshold value, the estimation unit 135 may estimate the lowest price in the market for the predetermined product. Further, the estimation unit 135 may estimate a price at which the sales line satisfies a predetermined condition when the inventory information is less than a predetermined threshold value.

(Proposal Department 136)
Proposal unit 136 proposes to a predetermined seller information about the price estimated by the estimation unit 135. For example, when the proposal unit 136 determines the price estimated by the estimation unit 135 as the lowest price in the market, the proposal unit 136 proposes the lowest price in the market of the product. In this way, the proposal unit 136 may propose a preset index price to the seller who sells the predetermined product.

(2nd acquisition unit 137)
The second acquisition unit 137 acquires information on the selling price actually set by the seller from the seller terminal 10 in response to the proposal by the proposal unit 136. In addition, the second acquisition unit 137 may store the acquired information in a predetermined storage unit (for example, the selling price storage unit 122). In addition, the second acquisition unit 137 may reacquire the information on the selling price from the seller terminal 10 when the information on the product sold in the electronic shopping district is updated. In addition, the second acquisition unit 137 provides information on the selling price at a predetermined period (for example, every day, every week, etc.) or a predetermined date (for example, every Monday, every Monday, etc.). You may get it. Then, the second acquisition unit 137 may store the information regarding the selling price of the updated product in a predetermined storage unit. For example, the second acquisition unit 137 may update the information on the selling price stored in the predetermined storage unit every time the product information is updated.

(Specific part 138)
The specific unit 138 specifies a product whose selling price satisfies a predetermined condition among the products sold in the electronic shopping district. For example, the specific unit 138 specifies a product whose selling price acquired by the second acquisition unit 137 satisfies a predetermined condition. The identification unit 138 identifies the product using, for example, the information stored in the selling price storage unit 122.

For example, the specific unit 138 specifies a product whose selling price falls within a preset range. For example, the specific unit 138 may specify a product in which the difference between the index price estimated as the price at which the sales satisfy a predetermined condition and the selling price is within a predetermined range. For example, the specific unit 138 is an index price estimated based on sales information related to the sale of a product, and the difference between the index price estimated as the price at which the sales satisfy a predetermined condition and the selling price is within a predetermined range. You may specify the product that fits within. For example, the specific unit 138 may specify an index price proposed by the proposal unit 136 or a product set below the index price.

In addition, when the information of the product sold in the electronic shopping district is updated, the specific unit 138 identifies the product whose selling price after the update satisfies a predetermined condition. In addition, the specific unit 138 may specify a product whose updated selling price no longer satisfies a predetermined condition as an exclusion target.

(Providing Department 139)
The providing unit 139 provides the content in response to the distribution request from the user who requests the distribution of the content. For example, the providing unit 139 provides content (content page C100 in the example of FIG. 2) that includes information on the product specified by the specific unit 138 in a predetermined frame (predetermined frame W1 in the example of FIG. 2). To do. Specifically, the providing unit 139 provides the information of the specified product as the content to be displayed in the predetermined frame arranged in the predetermined content.

In addition, the providing unit 139 provides the content including the information of the product satisfying the predetermined condition in the predetermined frame among the information of the specified product. For example, the providing unit 139 provides the content including the product information according to the search result of the user who requested the distribution of the predetermined product information among the specified product information within the predetermined frame. In other words, among the specified product information, the providing unit 139 arranges the product information according to the search result of the user who requested the distribution of the predetermined product information in the predetermined content. Provide as content to be displayed in the frame.

In addition, the providing unit 139 provides content that includes the information of the product corresponding to the search query received by the user who requested the distribution of the information of the specified product among the information of the specified product within a predetermined frame. To do. In other words, the providing unit 139 arranges the information of the product corresponding to the search query received by the user who requested the distribution of the information of the predetermined product among the information of the specified product in the predetermined content. It is provided as content to be displayed within a predetermined frame.

In addition, the providing unit 139 provides content that displays the information of the specified product in a manner that has priority over the information of other products. For example, the providing unit 139 displays the search result of the user who requests the distribution of the information of the predetermined product in the predetermined frame arranged in the predetermined content with the information of the specified product. It is provided as content to be displayed in a frame arranged in a manner preferential to a frame (in the example of FIG. 2, a predetermined frame W3). Further, for example, the provision unit 139 is a seller who sells the predetermined product when the predetermined product is purchased in a predetermined frame in which the information of the specified product is arranged in the predetermined content. Provided as content to be displayed in a frame arranged in a manner prioritized over the sales promotion ratio frame that displays information on a predetermined product according to the sales promotion cost paid to the service provider of the online shopping district as a reward. May be good.

Further, the providing unit 139 may provide the content excluding the information of the product specified by the specific unit 138 that the updated selling price does not satisfy the predetermined condition so as not to be displayed in the predetermined frame. For example, when the updated selling price does not fall within the preset range, the providing unit 139 excludes the information of the corresponding product from the content to be displayed within the predetermined frame arranged in the predetermined content. You may.

[5. Configuration of sales management server]
Next, the configuration of the sales management server 200 according to the embodiment will be described with reference to FIG. FIG. 9 is a diagram showing a configuration example of the sales management server 200 according to the embodiment. As shown in FIG. 9, the sales management server 200 includes a communication unit 210, a market information storage unit 220, and a control unit 230. The sales management server 200 includes an input unit (for example, a keyboard, a mouse, etc.) that receives various operations from the administrator of the sales management server 200, and a display unit (for example, a liquid crystal display, etc.) for displaying various information. May have.

(Communication unit 210)
The communication unit 210 is realized by, for example, a NIC or the like. Then, the communication unit 210 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the EC server 100 via the network N.

(Market Information Storage 220)
The market information storage unit 220 is realized by, for example, a semiconductor memory element such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk.

The market information storage unit 220 stores information on all or part of the products sold for each store in each market. For example, the market information storage unit 220 stores sales information regarding products sold for each store in each market. Here, FIG. 10 shows an example of the market information storage unit 220 according to the embodiment. As shown in FIG. 10, the market information storage unit 220 has items such as "market ID", "store", "product", "sales information", "price information", and "browsing history".

The “market ID” indicates identification information for identifying the market managed by the sales management server 200. For example, the "market ID" may indicate identification information for identifying a market in which stores dealing with a large number of products of a specific genre are grouped together. "Store" is
For example, the store name of the store included in each market is shown. “Product” indicates, for example, the product name of a product sold for each store. "Sales information" indicates sales information of products sold for each store. "Price information" indicates the price information of the products sold for each store. The "browsing history" indicates the browsing history of contents related to products sold for each store.

(Control unit 230)
The control unit 230 is a controller, and is realized by, for example, a CPU, an MPU, or the like executing various programs stored in a storage device inside the sales management server 200 using the RAM as a work area. Further, the control unit 230 is a controller, and is realized by, for example, an integrated circuit such as an ASIC or FPGA.

As shown in FIG. 9, the control unit 230 has a reception unit 231, a specific unit 232, and a transmission unit 233, and realizes or executes the information processing operation described below. The internal configuration of the control unit 230 is not limited to the configuration shown in FIG. 9, and may be any other configuration as long as it performs information processing described later.

(Reception Department 231)
The reception unit 231 receives the request transmitted from the EC server 100. For example, the reception unit 231 receives a request for sales information of a predetermined product. For example, the reception unit 231 receives a request for sales information for each store regarding a predetermined product.

(Specific part 232)
The specific unit 232 specifies the product included in each store corresponding to the predetermined product in response to the request received by the reception unit 231. For example, the identification unit 232 specifies a product corresponding to a predetermined product for each store by a product name or identification information (for example, a product identification code). Further, when there are a plurality of products corresponding to a predetermined product, the specific unit 232 may specify a plurality of products.

(Transmission unit 233)
The transmission unit 233 transmits information about the product specified by the specific unit 232 to the EC server 100. For example, the transmission unit 233 transmits the sales information of the specified product. For example, the transmission unit 233 transmits the price information of the product, the information related to the browsing history, and the inventory information together with the sales information of the product. For example, the transmission unit 233 transmits information about the specified product in association with each store.

[6. Information processing flow]
Next, the procedure of information processing by the information processing system 1 according to the embodiment will be described with reference to FIGS. 11 to 12. 11 to 12 are flowcharts showing the procedure of information processing by the information processing system 1 according to the embodiment.

As shown in FIG. 11, the EC server 100 acquires sales information of a predetermined product (step S201). Further, the EC server 100 determines whether or not the acquired sales information is equal to or higher than a predetermined threshold value (step S202). Further, when the acquired sales information is equal to or higher than a predetermined threshold value (step S202; YES), the EC server 100 estimates a price at which the sales satisfy a predetermined condition (step S203). Further, when the acquired sales information is less than a predetermined threshold value (step S202; NO), the EC server 100 estimates the lowest price in the market (step S204). Then, the EC server 100 proposes the estimated price (step S205).

As shown in FIG. 12, the EC server 100 acquires information on the selling price of a predetermined product (step S301). For example, the EC server 100 acquires information on the selling price at which the product at the price proposed in step S205 of FIG. 11 (or the product at the price estimated in step S203 or step S204 of FIG. 11) was actually sold. .. Further, the EC server 100 identifies a product whose selling price satisfies a predetermined condition (step S302). For example, the EC server 100 identifies a predetermined product from the products stored in the selling price storage unit 122. Further, the EC server 100 provides the content including the information of the specified product within a predetermined frame (step S303).

[7. Modification example]
The information processing system 1 according to the above-described embodiment may be implemented in various different forms other than the above-described embodiment. Therefore, another embodiment of the information processing system 1 will be described below.

[Calculate score information]
In the above embodiment, the EC server 100 shows an example of specifying a product whose selling price satisfies a predetermined condition by using the price estimated by the EC server 100 as an index price. Here, the index price does not have to be the price estimated by the EC server 100, but may be, for example, a price specified by an administrator who manages the EC server 100 or a person who has a predetermined authority. Further, for example, the index price may be a price proposed to a predetermined seller by the administrator who manages the EC server 100. Further, for example, the index price may be a price estimated by the administrator who manages the EC server 100 for the sale to satisfy a predetermined condition. That is, the EC server 100 may specify a product whose selling price satisfies a predetermined condition, using the price determined by the administrator who manages the EC server 100 as an index price. In this case, the EC server 100 specifies a product in which the difference between the price determined by the administrator who manages the EC server 100 and the selling price falls within a predetermined range as the price at which the sales satisfy the predetermined condition. May be good. Further, the EC server 100 identifies a product whose selling price satisfies a predetermined condition by using an index price (for example, a price estimated to satisfy a predetermined condition for sales) as an index price determined by a predetermined external server. You may.

In the above embodiment, the EC server 100 shows an example of acquiring a selling price actually set by the seller who requested a price satisfying a predetermined condition. FIG. 1 shows an example in which the EC server 100 acquires the selling price transmitted in step S107 from the seller U1 who requested the price in step S101 for the product X1. Here, when the price determined by the administrator who manages the EC server 100 is used as the index price, the seller U1 is not specified, so that the EC server 100 is sold in the electronic shopping district stored in the predetermined storage unit. A product whose selling price satisfies a predetermined condition may be specified from among the predetermined products.

[8. effect〕
As described above, the EC server 100 according to the embodiment has an acquisition unit 133, an estimation unit 135, and a proposal unit 136. The acquisition unit 133 acquires sales information regarding the sale of the transaction target sold by the predetermined seller. The estimation unit 135 estimates the price at which the sales of the predetermined transaction target satisfy the predetermined condition based on the sales information acquired by the acquisition unit 133. The proposal unit 136 proposes the price estimated by the estimation unit 135 to a predetermined seller.

As a result, the EC server 100 according to the embodiment can promote further improvement in usability.

In addition, the acquisition unit 133 further acquires price information indicating the price of the transaction target. Further, the estimation unit 135 estimates the price based on the price information and the sales information acquired by the acquisition unit 133.

As a result, the EC server 100 according to the embodiment can promote further improvement in usability.

In addition, the acquisition unit 133 acquires price information and sales information for each sales source. In addition, the estimation unit 135 estimates the price based on the price information and the sales information for each seller acquired by the acquisition unit 133.

As a result, the EC server 100 according to the embodiment can promote further improvement in usability.

In addition, the acquisition unit 133 acquires sales information indicating sales in the market to be traded as sales information. In addition, the estimation unit 135 estimates the price based on the sales information acquired by the acquisition unit 133.

As a result, the EC server 100 according to the embodiment can promote further improvement in usability.

Further, the estimation unit 135 estimates the lowest price when the sales indicated by the sales information is equal to or higher than a predetermined threshold value. In addition, the proposal unit 136 proposes the lowest price estimated by the estimation unit 135.

As a result, the EC server 100 according to the embodiment can promote further improvement in usability.

In addition, the estimation unit 135 estimates the price when the sales indicated by the sales information is less than a predetermined threshold value.

As a result, the EC server 100 according to the embodiment can promote further improvement in usability.

In addition, the acquisition unit 133 further acquires the browsing history of the content related to the transaction target. Further, the estimation unit 135 estimates the price based on the browsing history and the sales information acquired by the acquisition unit 133.

As a result, the EC server 100 according to the embodiment can promote further improvement in usability.

Further, the estimation unit 135 estimates the price at which the conversion rate calculated based on the browsing history and the sales information is equal to or more than a predetermined threshold value as a predetermined condition.

As a result, the EC server 100 according to the embodiment can promote further improvement in usability.

Further, the estimation unit 135 estimates a price included in a predetermined range from the lowest price in the market as a predetermined condition.

As a result, the EC server 100 according to the embodiment can promote further improvement in usability.

In addition, the acquisition unit 133 further acquires inventory information indicating the inventory to be traded. Further, the estimation unit 135 estimates the price based on the inventory information and the sales information acquired by the acquisition unit 133.

As a result, the EC server 100 according to the embodiment can promote further improvement in usability.

Further, the estimation unit 135 estimates the lowest price when the inventory indicated by the inventory information acquired by the acquisition unit 133 is equal to or greater than a predetermined threshold value. In addition, the proposal unit 136 proposes the lowest price estimated by the estimation unit 135.

As a result, the EC server 100 according to the embodiment can promote further improvement in usability.

Further, the estimation unit 135 estimates a price satisfying a predetermined condition when the inventory indicated by the inventory information acquired by the acquisition unit 133 is less than a predetermined threshold value.

As a result, the EC server 100 according to the embodiment can promote further improvement in usability.

[9. Hardware configuration]
Further, the seller terminal 10, the user terminal 20, the EC server 100, and the sales management server 200 according to the above-described embodiment are realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 13 is a hardware configuration diagram showing an example of a computer that realizes the functions of the seller terminal 10, the user terminal 20, the EC server 100, and the sales management server 200. The computer 1000 has a CPU 1100, a RAM 1200, a ROM 1300, an HDD 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F) 1700.

The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each part. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started, a program that depends on the hardware of the computer 1000, and the like.

The HDD 1400 stores a program executed by the CPU 1100, data used by such a program, and the like. The communication interface 1500 receives data from another device via a predetermined communication network and sends it to the CPU 1100, and transmits the data generated by the CPU 1100 to the other device via the predetermined communication network.

The CPU 1100 controls an output device such as a display or a printer, and an input device such as a keyboard or a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable Disk), a magneto-optical recording medium such as MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. And so on.

For example, when the computer 1000 functions as the seller terminal 10, the user terminal 20, the EC server 100, and the sales management server 200 according to the embodiment, the CPU 1100 of the computer 1000 executes the program loaded on the RAM 1200. As a result, the functions of the control units 14, 24, 130 and 230 are realized. The CPU 1100 of the computer 1000 reads and executes these programs from the recording medium 1800, but as another example, these programs may be acquired from another device via a predetermined communication network.

[10. Others]
Further, among the processes described in the above-described embodiments and modifications, all or part of the processes described as being automatically performed can be manually performed, or the processes described as being manually performed. It is also possible to automatically perform all or part of the processed processing by a known method. In addition, the processing procedure, specific name, and information including various data and parameters shown in the above document and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of the device is functionally or physically distributed / physically in arbitrary units according to various loads and usage conditions. It can be integrated and configured.

In addition, the above-described embodiments and modifications can be appropriately combined as long as the processing contents do not contradict each other.

Although some of the embodiments of the present application have been described in detail with reference to the drawings, these are examples, and various modifications are made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure column of the invention. It is possible to carry out the present invention in other improved forms.

Further, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition means or an acquisition circuit.

1 Information processing system 10 Seller terminal 20 User terminal 100 EC server 110 Communication unit 120 Storage unit 121 Sales information storage unit 122 Sales price storage unit 130 Control unit 131 Reception unit 132 Request unit 133 Acquisition unit 134 Calculation unit 135 Estimate unit 136 Proposal Department 137 Second Acquisition Department 138 Specific Department 139 Providing Department 200 Sales Management Server 210 Communication Department 220 Market Information Storage Department 230 Control Department 231 Reception Department 232 Specific Department 233 Transmission Department N Network

Claims (14)

The acquisition department that acquires sales information related to the sales of the transaction target sold by the specified seller,
Based on the sales information acquired by the acquisition unit, an estimation unit that estimates the price at which the sales of the predetermined transaction target satisfy the predetermined conditions, and
A proposal unit that proposes a price estimated by the estimation unit to the predetermined seller, and a proposal unit.
An information processing device characterized by being equipped with. The acquisition unit
Further acquire price information indicating the price of the transaction target,
The estimation unit
The information processing apparatus according to claim 1, wherein the price is estimated based on the price information acquired by the acquisition unit and the sales information. The acquisition unit
Obtain the price information and the sales information for each seller,
The estimation unit
The information processing apparatus according to claim 2, wherein the price is estimated based on the price information and the sales information for each seller acquired by the acquisition unit. The acquisition unit
As the sales information, the sales information indicating the sales in the market to be traded is acquired.
The estimation unit
The information processing apparatus according to any one of claims 1 to 3, wherein the price is estimated based on the sales information acquired by the acquisition unit. The estimation unit
When the sales indicated by the sales information are equal to or higher than a predetermined threshold value, the lowest price is estimated and the lowest price is estimated.
The proposal section
The information processing apparatus according to claim 4, wherein the lowest price estimated by the estimation unit is proposed. The estimation unit
The information processing apparatus according to claim 4, wherein when the sales indicated by the sales information is less than a predetermined threshold value, the price is estimated. The acquisition unit
Further acquire the browsing history of the content related to the transaction target,
The estimation unit
The information processing apparatus according to claim 6, wherein the price is estimated based on the browsing history acquired by the acquisition unit and the sales information. The estimation unit
The information processing apparatus according to claim 7, wherein, as the predetermined condition, a price at which the conversion rate calculated based on the browsing history and the sales information is equal to or higher than a predetermined threshold value is estimated. The estimation unit
The information processing apparatus according to any one of claims 6 to 8, wherein, as the predetermined condition, a price included in a predetermined range is estimated from the lowest price in the market. The acquisition unit
Further acquire inventory information indicating the inventory of the transaction target,
The estimation unit
The information processing apparatus according to any one of claims 1 to 9, wherein the price is estimated based on the inventory information acquired by the acquisition unit and the sales information. The estimation unit
When the inventory indicated by the inventory information acquired by the acquisition unit is equal to or higher than a predetermined threshold value, the lowest price is estimated and the lowest price is estimated.
The proposal section
The information processing apparatus according to claim 10, wherein the lowest price estimated by the estimation unit is proposed. The estimation unit
The information processing apparatus according to claim 10, wherein when the inventory indicated by the inventory information acquired by the acquisition unit is less than a predetermined threshold value, a price satisfying the predetermined condition is estimated. An information processing method executed by a computer
The acquisition process to acquire sales information about the sale of the transaction target sold by the specified seller, and
Based on the sales information acquired by the acquisition process, an estimation process for estimating a price at which a predetermined transaction target sales condition satisfies a predetermined condition, and an estimation process.
A proposal process that proposes the price estimated by the estimation process to the predetermined seller, and
An information processing method characterized by including. The acquisition procedure to acquire sales information about the sale of the transaction target sold by the specified seller, and
Based on the sales information acquired by the acquisition procedure, an estimation procedure for estimating a price at which a predetermined sales target satisfies a predetermined condition, and an estimation procedure.
A proposal procedure for proposing a price estimated by the estimation procedure to the predetermined seller, and a proposal procedure.
An information processing program characterized by having a computer execute.

Images