JP6944577B1 - Information processing equipment, information processing methods and information processing programs - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information processing device, an information processing method and an information processing program which appropriately omits a cart list and shifts to order processing in electronic commerce. In an information processing system 1, an information providing device 100 (information processing device) includes a determination unit 134 and a screen transition unit 135. The determination unit 134 determines the user's context in electronic commerce. The screen transition unit 135 skips the cart list screen and transitions from the product detail page to the order screen according to the context of the user. Transition from the product detail page to the procedure screen, and if the user's procedure has already been performed, transition from the product detail page to the confirmation screen as a transition to the order screen, and from the order screen according to the user's operation. Transit to the cart list screen. [Selection diagram] Fig. 5

Description

The present invention relates to an information processing device, an information processing method, and an information processing program.

Conventionally, in electronic commerce on an EC site (Electronic Commerce site) or the like, when an instruction to select a product is received from a user, the selected product is put into the user's EC shopping cart (hereinafter referred to as a cart) and put into the cart. A technology for transitioning the screen from the product page to the purchase page for starting payment for purchasing the product already put in the cart is disclosed if the product and the registered product satisfy the transition conditions. There is.

Japanese Patent No. 5801981

However, in the above-mentioned conventional technique, since it is a transition condition that the product is put into the cart, it is a prerequisite and indispensable to put the product into the cart. Further, even if the product is put into the cart, if the transition condition is not satisfied, the screen does not transition from the product page to the purchase page. In the field of electronic commerce, improving the CVR (Conversion Rate) of users is a common issue. In particular, new or seemingly users often withdraw without performing the actual ordering procedure (purchase operation) even if a large amount of products are put into the cart, so the CVR is bad. Further, for a user who has an intention to purchase from the beginning or a user who purchases only a single item, the procedure of putting the product in the cart and displaying the cart list is rather an obstacle.

The present application has been made in view of the above, and an object of the present application is to appropriately omit the cart list in electronic commerce and shift to order processing.

The information processing device according to the present application has a determination unit that determines the user's context in electronic commerce, and a screen transition unit that skips the cart list screen and transitions from the product detail page to the order screen according to the user's context. The determination unit determines whether the user is an unregistered or unlogged-in user, and the screen transition unit determines whether the user is an unregistered or unlogged-in user. Is characterized by skipping the cart list screen and transitioning from the product detail page to the order screen .

According to one aspect of the embodiment, it is possible to appropriately omit the cart list and shift to the order processing in the electronic commerce.

FIG. 1 is an explanatory diagram showing an outline of an information processing method according to an embodiment. FIG. 2 is a conceptual diagram showing an example of specification selection based only on condition determination. FIG. 3 is a conceptual diagram showing an example of specification selection including a selection operation. FIG. 4 is a diagram showing a configuration example of the information processing system according to the embodiment. FIG. 5 is a diagram showing a configuration example of the information processing device according to the embodiment. FIG. 6 is a diagram showing an example of a user information database. FIG. 7 is a diagram showing an example of a history information database. FIG. 8 is a diagram showing an example of a contract information database. FIG. 9 is a flowchart showing a processing procedure according to the embodiment. FIG. 10 is a diagram showing an example of a hardware configuration.

Hereinafter, the information processing apparatus, the information processing method, and the mode for carrying out the information processing program (hereinafter, referred to as “the embodiment”) according to the present application will be described in detail with reference to the drawings. The information processing apparatus, information processing method, and information processing program according to the present application are not limited by this embodiment. Further, in the following embodiments, the same parts are designated by the same reference numerals, and duplicate description is omitted.

[1. Information processing method overview]
First, with reference to FIG. 1, an outline of an information processing method performed by the information processing apparatus according to the embodiment will be described. FIG. 1 is an explanatory diagram showing an outline of an information processing method according to an embodiment. In addition, in FIG. 1, according to the context of the user, in the electronic commerce site (Electronic Commerce site) or the like, the product input to the EC shopping cart (hereinafter referred to as the cart) is omitted and the order processing is started. The case of doing this will be described as an example.

As shown in FIG. 1, the information processing system 1 includes a terminal device 10 and an information providing device 100. The terminal device 10 and the information providing device 100 are connected to each other via a network N (see FIG. 4) so as to be able to communicate with each other by wire or wirelessly.

The terminal device 10 is a smart device such as a smartphone or tablet used by the user U, and communicates with an arbitrary server device via a wireless communication network such as 4G (Generation) or LTE (Long Term Evolution). It is a portable terminal device that can be used. Further, the terminal device 10 is a screen of a liquid crystal display or the like and has a screen having a touch panel function. Accepts various operations. The operation performed on the area of the screen on which the content is displayed may be an operation on the content. Further, the terminal device 10 may be not only a smart device but also an information processing device such as a desktop PC (Personal Computer) or a notebook PC.

The information providing device 100 is an information processing device that omits the cart list and shifts to order processing in electronic commerce on an EC site or the like according to the context of the user U, and is realized by a server device, a cloud system, or the like. .. That is, the information providing device 100 skips the cart list screen and transitions from the product detail page to the order screen according to the context of the user U. In the present embodiment, the information providing device 100 cooperates with the terminal device 10 of the user U to perform an operation in which the user orders the product on the product detail page explaining the product subject to the electronic commerce. At that time, according to the context of the user U, the cart list screen that displays a list of products to be ordered by the user is skipped, and the screen directly transitions to the order screen (procedure screen or confirmation screen).

The EC site is an online mall (electronic shopping street), flea market application / flea market site, auction application / auction site, and other sites and apps that allow you to buy and sell products online. May be good.

In addition, commodities are just one example of a transaction target. In this embodiment, the goods may be read as services. For example, the product may be an application for various services, various contracts, financial products, travel products, apps, music distribution, electronic books, other download products, and the like. Further, the order is not limited to purchase or reservation, but may be an application for free transfer or exchange. For example, the price may be 0 yen or barter. That is, the product is not limited to a product that requires payment of money, and may be an product provided free of charge, an product that can be exchanged for something other than money, or the like.

In addition, as an example of the context of user U, presence / absence of registration, presence / absence of login, presence / absence of skip setting of cart list screen, presence / absence of search history, presence / absence of browsing history, presence / absence of purchase history, presence / absence of posting history, location history Whether or not there is a contract, whether or not there is a contract with a specific telecommunications carrier or payment carrier, differences in the terminal device or IP address of the access source, differences in accounts such as shared PCs and usage dates (days, hours, etc.), gender ( There are differences in (male / female) and age (minor / adult).

The new user may be treated as an unregistered user. Moreover, even if it is a registered user, if it is not logged in, it may be treated as an unregistered user. In addition, even if you are a registered user or a user who is still logged in, if there is no access or product purchase history for a while (if you are a "Missing" user), a new user (if you are a "Missing" user) That is, it may be treated as an unregistered user).

In addition, the information providing device 100 may acquire various historical information (log data) indicating the behavior of the user U regarding the product or the electronic commerce. For example, the information providing device 100 acquires a position history, which is a history of the position and date and time of the user U when an electronic commerce is performed, from the terminal device 10. Further, the information providing device 100 acquires a search history, which is a history of search queries input by the user U regarding the product, from the search server (search engine). Further, the information providing device 100 acquires a browsing history, which is a history of the contents browsed by the user U regarding the product, from the content server. Further, the information providing device 100 acquires the purchase history, which is the purchase history of the user U in the electronic commerce, from the electronic commerce server or the electronic payment server. Further, the information providing device 100 acquires the posting history, which is the posting history of the user U regarding the product, from the posting server or the SNS (Social Networking Service) server that provides the word-of-mouth posting service. The information providing device 100 can acquire various types of information in addition to the above-mentioned information. For example, the information providing device 100 acquires information on the attributes of the user U such as the age, gender, family structure, and financial status of the user U. Then, the information providing device 100 may use the above-mentioned various information as the context of the user U.

[1-1. basic operation〕
For example, as shown in FIG. 1, the user U operates the terminal device 10 to search for products (step S1). For example, the terminal device 10 of the user U provides information on a search query (product name, brand name, category name, keyword, etc.) regarding the product input by the user U via the network N (see FIG. 4). Input to the search engine provided by the device 100. The search engine provided by the information providing device 100 may be a general search site or the like, or may be a search bar or the like in the EC site.

Then, the information providing device 100 returns a search result as a response to the product search from the user U (step S2). For example, the information providing device 100 notifies the terminal device 10 of a list of links such as products corresponding to the search query input from the terminal device 10 of the user U as a search result. The user U operates the terminal device 10 to operate a link to a product detail page related to the product corresponding to his / her desire from the search results, and moves to the product detail page which is the link destination.

Then, the information providing device 100 is either an "existing specification" (normally purchased) in the prior art or a "new specification" (commonly known as "skip cart") according to the present embodiment, depending on the context of the user U. Select whether to move to the process of (step S3). For example, when the context of the user U does not satisfy a predetermined condition, the information providing device 100 shifts to the process of "existing specifications" in the prior art, and when the context of the user U satisfies the predetermined condition. Shifts to the processing of the "new specification" according to the present embodiment.

At this time, when the user U moves to the product detail page, the information providing device 100 determines the context of the user U on the EC site or the like on which the product detail page is posted. However, in reality, the timing for determining the context of the user U may be the time when the user U accesses the EC site or the time when the user U actually shifts to the order processing of the product. .. Further, in order to determine the context of the user U, the terminal device 10 or the information providing device 100 may authenticate the user U.

In the present embodiment, as shown in FIG. 2, when the context of the user U does not satisfy a predetermined condition (when the condition is not met), the information providing device 100 processes the "existing specification" at the time of the order procedure. Move to. Further, when the context of the user U satisfies a predetermined condition (when the condition is met), the information providing device 100 shifts to the processing of the "new specification" at the time of the order procedure. FIG. 2 is a conceptual diagram showing an example of specification selection based only on condition determination.

The case where the conditions are not met and the case where the conditions are met may be interchanged. That is, when the context of the user U does not satisfy the predetermined condition (when the condition is not met), the information providing device 100 shifts to the processing of the "new specification", and the context of the user U satisfies the predetermined condition. If it is satisfied (if the conditions are met), the process may be shifted to the "existing specifications" process. In addition, it is possible to change / adjust whether to shift to the processing of "existing specifications" or the processing of "new specifications" depending on what kind of conditions are set. Further, the information providing device 100 shifts to the processing of the "existing specification" when the "condition A" is satisfied, and the "new specification" when the "condition B" is satisfied, instead of whether or not the predetermined condition is satisfied. You may move to the process of.

Here, as an example, when the user U is an unregistered or unlogged-in user, the information providing device 100 will be described as shifting to the processing of the "new specification". Then, the user U is assumed to be an unregistered or unlogged-in user. That is, for new or unlogged-in users, the flow line that hesitates to purchase is eliminated and the flow line that can be ordered in the shortest time is provided. The description of the processing of "existing specifications" in the prior art is omitted.

Then, the information providing device 100 cooperates with the terminal device 10 of the user U to transition from the search result screen to the product detail page related to the product corresponding to the request of the user U (step S4). When the user U operates the terminal device 10 and wishes to purchase a product related to the product detail page, the user U presses (tap, clicks) a button (“order” button) for shifting to the product order processing on the product detail page. Etc.). In the processing of the "new specification" according to the present embodiment, the product detail page does not have a button for putting the product into the cart, and only a button for shifting to the order processing of the product is displayed.

Then, when the user U has never performed the procedure in the past (first time), or when the information providing device 100 has passed a certain period of time without purchasing the product after performing the procedure before. In cooperation with the terminal device 10 of the user U, the transition from the product detail page to the procedure screen is performed (step S5). In the "existing specifications" in the prior art, the transition is made from the product detail page to the cart list, but in the "new specification" according to the present embodiment, the transition is made directly from the product detail page to the procedure screen. The user U operates the terminal device 10 to register information such as a payment method (payment method), a delivery destination, a delivery method, and a desired delivery time of the product on the procedure screen. At this time, the user U may perform the registration procedure of the user information and the like. Further, when the user U presses the "return" button or the like on the procedure screen, the information providing device 100 cooperates with the terminal device 10 of the user U to make a transition from the procedure screen to the product detail page. (Step S5 → Step S4).

Then, after the procedure of the user U is completed, the information providing device 100 cooperates with the terminal device 10 of the user U to transition from the procedure screen to the confirmation screen (step S6). The user U operates the terminal device 10 to perform a final confirmation before confirming the purchase of the product. Further, when the user U presses the "back" button or the like on the confirmation screen, the information providing device 100 cooperates with the terminal device 10 of the user U to return to the procedure screen from the confirmation screen. (Step S6 → Step S5).

If the user U has performed the procedure or purchased the product within a certain period in the past, the information providing device 100 cooperates with the terminal device 10 of the user U, omits the procedure screen, and starts from the product detail page. Directly transition to the confirmation screen (step S4 → step S6). Further, when the user U presses the "back" button or the like on the confirmation screen, the information providing device 100 cooperates with the terminal device 10 of the user U to make a transition from the confirmation screen to the product detail page. (Step S6 → Step S4).

However, the information providing device 100 displays the procedure screen when the user U wishes to update or change the registered information even if the user U has performed the procedure or purchased the product within a certain period in the past. You may. For example, when the user U presses the "procedure / change" button or the like on the confirmation screen, the information providing device 100 cooperates with the terminal device 10 of the user U to transition from the confirmation screen to the procedure screen. It may be (step S6 → step S5). The information providing device 100 may display the "back" button, the "procedure / change" button, and the like separately on a screen frame or the like that does not transition, instead of directly displaying the "back" button, the "procedure / change" button, or the like on the screen to be transitioned.

Then, after the final confirmation of the user U is completed, the information providing device 100 cooperates with the terminal device 10 of the user U to transition from the confirmation screen to the completion screen (step S7). The user U operates the terminal device 10 and completes the final confirmation before confirming the purchase of the product if there is no problem in the display contents of the confirmation screen. As a result, the purchase of the product of the user U is confirmed. The transition to the completion screen is irreversible, and it is not possible to return to the confirmation screen from the completion screen.

Here, the information providing device 100 displays the "cart list" button on the procedure screen or the confirmation screen, and when the user U presses the "cart list" button, the information providing device 100 cooperates with the terminal device 10 of the user U. Then, the procedure screen or the confirmation screen is displayed to transition to the cart list (step S8). At this time, the information providing device 100 may create a cart list when the user U presses the "cart list" button for the first time. That is, in the present embodiment, the cart list is displayed only to the desired person. For example, when the user U wants to confirm the product to be purchased on the procedure screen or the confirmation screen, the user U presses the "cart list" button displayed on the procedure screen or the confirmation screen to display the cart list on the terminal device 10. Can be displayed. The user U can confirm / change the quantity / delete the product to be purchased in the cart list. Further, when the user U presses the "back" button or the like in the cart list, the information providing device 100 returns to the original procedure screen or confirmation screen from the cart list in cooperation with the terminal device 10 of the user U. (Step S8 → Step S5 or S6).

Further, when the user U selects a product displayed in the cart list, the information providing device 100 may move to the product detail page related to the product in cooperation with the terminal device 10 of the user U. Good (step S8 → step S4). That is, the displayed cart list may function in the same manner as the conventional cart list. At this time, when the user U presses the "back" button or the like on the product detail page, the information providing device 100 cooperates with the terminal device 10 of the user U to return to the cart list from the product detail page. The transition may be made (step S4 → step S8). That is, it is possible to return to the cart list from the product detail page only when the transition from the cart list to the product detail page is performed. It is just a "return", not a transition from the product detail page to the cart list when purchasing a product.

[1-2. Combination of existing specifications and new specifications]
Next, the combined use of the existing specifications and the new specifications will be described with reference to FIG. FIG. 3 is a conceptual diagram showing an example of specification selection including a selection operation. As shown in FIG. 3, when the context of the user U satisfies a predetermined condition (when the condition is met), the information providing device 100 processes the "new specification" at the time of the order procedure as in FIG. Transition. However, when the context of the user U does not satisfy the predetermined condition (when the condition is not met), the information providing device 100 shifts to either the "existing specification" or the "new specification" at the time of the order procedure. Allows you to choose between. For example, the information providing device 100 enables the registered user U to select whether to shift to the "existing specification" or the "new specification" when the registered user U wishes to purchase the product related to the product detail page. You may.

In this case, the information providing device 100 displays a "cart list" button and a "skip cart" button ("order procedure" button, etc.) on the product detail page in cooperation with the terminal device 10 of the user U. .. Then, as shown in FIG. 3, when the user U presses the "cart list" button (when skip is not selected), the information providing device 100 cooperates with the terminal device 10 of the user U. Transition from the product detail page to the cart list according to the "existing specifications". Further, when the user U presses the "skip cart" button (in the case of skip selection), the information providing device 100 cooperates with the terminal device 10 of the user U and follows the "new specifications" on the product detail page. Transition to the procedure screen or confirmation screen from.

Actually, the skip setting may be ON / OFF, not limited to pressing the "cart list" button or the "skip cart" button. For example, when the skip setting of the user U is OFF (when skip is not selected), the information providing device 100 cooperates with the terminal device 10 of the user U from the product detail page according to the "existing specifications". Transition to the cart list. Further, when the skip setting of the user U is ON (in the case of skip selection), the information providing device 100 cooperates with the terminal device 10 of the user U and performs the procedure from the product detail page according to the "new specifications". Transition to the screen or confirmation screen. Further, the information providing device 100 may turn on the skip setting when the user U presses the "skip cart" button.

[2. Information processing system configuration example]
Next, the configuration of the information processing system 1 including the information providing device 100 according to the embodiment will be described with reference to FIG. FIG. 4 is a diagram showing a configuration example of the information processing system 1 according to the embodiment. As shown in FIG. 4, the information processing system 1 according to the embodiment includes a terminal device 10 and an information providing device 100. These various devices are communicably connected via network N by wire or wirelessly. The network N is, for example, a LAN (Local Area Network) or a WAN (Wide Area Network) such as the Internet.

Further, the number of each device included in the information processing system 1 shown in FIG. 4 is not limited to that shown in the figure. For example, in FIG. 4, for simplification of the illustration, only one terminal device 10 is shown, but this is merely an example and is not limited, and may be two or more.

The terminal device 10 is an information processing device used by the user U. For example, the terminal device 10 is a smart device such as a smartphone or tablet terminal, a feature phone, a PC (Personal Computer), a PDA (Personal Digital Assistant), a car navigation system, a wearable device such as a smart watch or a head-mounted display (Wearable Device). , Smart glasses, etc.

Further, the terminal device 10 includes a wireless communication network such as LTE (Long Term Evolution), 4G (4th Generation), 5G (5th Generation: 5th generation mobile communication system), Bluetooth (registered trademark), and wireless LAN (Local). It can be connected to the network N via short-range wireless communication such as Area Network) and communicate with the information providing device 100.

The information providing device 100 is, for example, a PC, a server device, a mainframe, a workstation, or the like. The information providing device 100 may be realized by cloud computing.

[3. Information processing device configuration example]
Next, the configuration of the information providing device 100 according to the embodiment will be described with reference to FIG. FIG. 5 is a diagram showing a configuration example of the information providing device 100 according to the embodiment. As shown in FIG. 5, the information providing device 100 includes a communication unit 110, a storage unit 120, and a control unit 130.

(Communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card) or the like. Further, the communication unit 110 is connected to the network N (see FIG. 4) by wire or wirelessly.

(Memory unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. As shown in FIG. 5, the storage unit 120 has a user information database 121, a history information database 122, and a contract information database 123.

(User information database 121)
The user information database 121 stores various information about the user U. For example, the user information database 121 stores various information such as the attributes of the user U. FIG. 6 is a diagram showing an example of the user information database 121. In the example shown in FIG. 6, the user information database 121 has items such as "user ID (Identifier)", "age", "gender", "home", "work location", and "interest".

The "user ID" indicates identification information for identifying the user U. Further, "age" indicates the age of the user U identified by the user ID. The "age" may be the specific age of the user U identified by the user ID, such as 35 years old. Further, "gender" indicates the gender of the user U identified by the user ID.

Further, "home" indicates the location information of the home of the user U identified by the user ID. In the example shown in FIG. 6, "home" is illustrated with an abstract code such as "LC11", but may be latitude / longitude information or the like. Further, for example, "home" may be an area name or an address.

Further, the "work location" indicates the location information of the work location (school in the case of a student) of the user U identified by the user ID. In the example shown in FIG. 6, the “work location” is illustrated by an abstract code such as “LC12”, but may be latitude / longitude information or the like. Further, for example, the "work location" may be a region name or an address.

Further, "interest" indicates the interest of the user U identified by the user ID. That is, "interest" indicates an object in which the user U identified by the user ID is highly interested. For example, "interest" may be a search query (keyword) or the like that the user U inputs into a search engine and searches. In the example shown in FIG. 6, one "interest" is shown for each user, but there may be a plurality of "interests".

For example, in the example shown in FIG. 6, the age of the user U identified by the user ID "U1" is "20's", and the gender is "male". Further, for example, the user U identified by the user ID "U1" indicates that his / her home is "LC11". Further, for example, the user U identified by the user ID "U1" indicates that the work location is "LC12". Further, for example, the user U identified by the user ID "U1" indicates that he / she is interested in "sports".

Here, in the example shown in FIG. 6, abstract values such as “U1”, “LC11”, and “LC12” are used for illustration, but “U1”, “LC11”, and “LC12” are specific. Information such as character strings and numerical values shall be stored. Hereinafter, abstract values may be illustrated also in figures relating to other information.

The user information database 121 is not limited to the above, and various information may be stored depending on the purpose. For example, the user information database 121 may store various information about the terminal device 10 of the user U. In addition, the user information database 121 includes demographics (demographic attributes), psychographics (psychological attributes), geographics (geographical attributes), behavioral attributes (behavioral attributes), etc. of the user U. Information about the attribute may be stored. For example, the user information database 121 includes name, family structure, place of origin (local), occupation, position, income, qualification, living style (detached house, apartment, etc.), presence / absence of a car, commuting time, commuting to school / commuting. Memorize information such as routes, commuter pass sections (stations, routes, etc.), frequently used stations (other than the nearest station to your home / work location), lessons (location, time zone, etc.), hobbies, interests, lifestyle, etc. You may.

(History information database 122)
The history information database 122 stores various information related to log data indicating the behavior of the user U. FIG. 7 is a diagram showing an example of the history information database 122. In the example shown in FIG. 7, the history information database 122 has items such as "user ID", "location history", "search history", "browsing history", "purchasing history", and "posting history".

The "user ID" indicates identification information for identifying the user U. Further, the "position history" indicates a position history which is a history of the position of the user U. Further, the "search history" indicates a search history which is a history of a search query input by the user U. Further, the "browsing history" indicates a browsing history which is a history of the contents browsed by the user U. Further, the "purchase history" indicates a purchase history which is a purchase history by the user U. Further, the "posting history" indicates a posting history which is a posting history by the user U.

For example, in the example shown in FIG. 7, the user U identified by the user ID "U1" moves according to "location history # 1", searches according to "search history # 1", and "views". Indicates that the content is browsed according to "History # 1", a product or the like is purchased according to "Purchase history # 1", and posted according to "Posting history".

Here, in the example shown in FIG. 7, abstractions such as "U1", "location history # 1", "search history # 1", "browsing history # 1", "purchasing history # 1", and "posting history # 1" Although it is illustrated using a typical value, it is shown in "U1", "location history # 1", "search history # 1", "browsing history # 1", "purchase history # 1", and "posting history # 1". , Specific information such as character strings and numerical values shall be stored.

The history information database 122 is not limited to the above, and various information may be stored depending on the purpose. For example, the history information database 122 may store information such as the usage history of products that the user U has been using for many years. In addition, the history information database 122 may store information about the introducer (recommended person) who introduced (recommended) the product to the user U. In addition, the history information database 122 may store information on related products (new product / mold drop, new work / old work / past work / sequel / series product) of the product ordered by the user U.

(Contract information database 123)
The contract information database 123 stores various information related to contracts with various business operators of the user U. FIG. 8 is a diagram showing an example of the contract information database 123. In the example shown in FIG. 8, the contract information database 123 has items such as "user ID", "communication carrier", and "payment carrier".

The "user ID" indicates identification information for identifying the user U. “Telecom carrier” indicates a telecommunications carrier with which user U has a contract. The "communication carrier" may be a line carrier (provider) or the like that provides an Internet line. The “payment business operator” indicates a payment business operator with which the user U has a contract. For example, a "payment company" is a business that provides various online payment services such as "credit card payment", "bank payment", "carrier payment", "electronic money payment", "ID payment", and "convenience store payment". Indicates a person.

For example, in the example shown in FIG. 8, the user U identified by the user ID "U1" indicates that he / she has a contract with "communication carrier #A" or "payment carrier #A". Here, in the example shown in FIG. 8, although abstract values such as "U1", "telecommunications carrier #A" and "payment carrier #A" are used for illustration, "U1" and "telecommunications carrier #" are used. Information such as specific character strings and numerical values shall be stored in "A" and "payment carrier #A".

The contract information database 123 is not limited to the above, and various information may be stored depending on the purpose. For example, the contract information database 123 may store information such as a delivery company used by the user U. Further, the contract information database 123 may store information such as stores and services contracted / registered by the user U. In addition, the contract information database 123 may store information about the organization / organization (including companies, schools, etc.) to which the user U belongs.

(Control unit 130)
Returning to FIG. 5, the description will be continued. The control unit 130 is a controller, and is an information providing device 100 by means of, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array), or the like. Various programs (corresponding to an example of an information processing program) stored in the internal storage device of the ASIC are executed by executing a storage area such as a RAM as a work area. In the example shown in FIG. 5, the control unit 130 includes an acquisition unit 131, a search unit 132, a providing unit 133, a determination unit 134, and a screen transition unit 135.

(Acquisition unit 131)
The acquisition unit 131 acquires a search query related to the product input by the user U from the terminal device 10 of the user U via the network N (see FIG. 4). Here, the acquisition unit 131 inputs the acquired search query to the search unit 132. Further, the acquisition unit 131 may store the acquired search query in the storage unit 120.

Further, the acquisition unit 131 acquires various information (user information, history information, contract information, etc.) regarding the user U via the network N (see FIG. 4) and stores the information in the storage unit 120. For example, the acquisition unit 131 stores the user information in the user information database 121. Further, the acquisition unit 131 stores the history information in the history information database 122. Further, the acquisition unit 131 stores the contract information in the contract information database 123.

(Search unit 132)
The search unit 132 searches for products corresponding to the search query based on the search query acquired by the acquisition unit 131. In addition, the search unit 132 may store information about the product obtained as a search result in the storage unit 120. The search unit 132 may perform a search by itself, or may input a search query to an external search server (search engine) and receive a search result.

(Providing Department 133)
The providing unit 133 provides the search result performed by the search unit 132 to the terminal device 10 of the user U via the network N (see FIG. 4). For example, the providing unit 133 provides the terminal device 10 with a list of links of products and the like corresponding to the search query input from the terminal device 10 of the user U as a search result.

(Judgment unit 134)
The determination unit 134 determines the context of the user U in electronic commerce. For example, when the user U moves to the product detail page of any of the products in the list of links of the product or the like corresponding to the search query, the determination unit 134 may use the EC site or the like on which the product detail page is posted. Determines the context of the user U in.

At this time, the determination unit 134 acquires various information (user information, history information, contract information, etc.) about the user U stored in the storage unit 20, and is based on at least one of the acquired various information. The context of the user U may be determined.

Further, the determination unit 134 may determine whether or not the context of the user U satisfies a predetermined condition. Further, when the "cart list" button and the "skip cart" button ("order procedure" button, etc.) are displayed on the screen of the terminal device 10 of the user U, the determination unit 134 allows the user U to display. It may be determined whether the "cart list" button or the "skip cart" button is pressed.

(Screen transition part 135)
The screen transition unit 135 shifts the screen of the terminal device 10 of the user U from the product detail page to the order screen (procedure screen or confirmation screen) by skipping the cart list screen according to the context of the product detail page user U. Make a transition. For example, when the screen transition unit 135 performs an operation of ordering the product on the product detail page explaining the product subject to electronic commerce, the screen transition unit 135 uses the product according to the context of the user U. Skip the cart list screen that displays a list of products to be ordered by the person, and transition directly from the product details page to the order screen.

At this time, the screen transition unit 135 has the "existing specifications" (normal purchase) in the prior art and the "new specifications" (commonly known as "skip cart") according to the present embodiment, depending on the context of the user U. Select which process to shift to.-For example, when the context of the user U does not satisfy a predetermined condition, the screen transition unit 135 shifts to the process of "existing specifications" in the prior art, and the user When the context of U satisfies a predetermined condition, the process proceeds to the "new specification" process according to the present embodiment.

Alternatively, when the context of the user U satisfies a predetermined condition, the screen transition unit 135 shifts to the processing of the "new specification" at the time of the order procedure, and the context of the user U does not satisfy the predetermined condition. May be able to select which of the "existing specifications" and the "new specifications" to be processed at the time of ordering.

For example, the screen transition unit 135 displays a "cart list" button and a "skip cart" button on the product detail page displayed on the screen of the terminal device 10 of the user U. Then, when the user U presses the "cart list" button, the screen transition unit 135 shifts the screen of the terminal device 10 of the user U from the product detail page to the cart list according to the "existing specifications". Further, when the user U presses the "skip cart" button, the screen transition unit 135 changes the screen of the terminal device 10 of the user U from the product detail page to the procedure screen or the confirmation screen according to the "new specifications". You may make a transition.

[4. Processing procedure]
Next, the processing procedure by the information providing device 100 according to the embodiment will be described with reference to FIG. FIG. 9 is a flowchart showing a processing procedure according to the embodiment. The processing procedure shown below is repeatedly executed by the control unit 130 of the information providing device 100.

For example, as shown in FIG. 9, the acquisition unit 131 of the information providing device 100 acquires a search query related to the product input by the user U from the terminal device 10 of the user U via the communication unit 110 ( Step S101).

Subsequently, the acquisition unit 131 of the information providing device 100 searches for a product corresponding to the search query based on the search query acquired by the acquisition unit 131 via the communication unit 110 (step S102).

Subsequently, the providing unit 133 of the information providing device 100 provides the search result performed by the search unit 132 to the terminal device 10 of the user U via the communication unit 110 (step S103).

Subsequently, the determination unit 134 of the information providing device 100 determines whether or not the context of the user U satisfies a predetermined condition in the electronic commerce (step S104).

Subsequently, the screen transition unit 135 determines whether or not the "skip cart" button has been pressed by the user U when the context of the user U does not satisfy the predetermined condition (step S104; No). (Step S105). Pressing the "skip cart" button is only an example of skip selection. Actually, the screen transition unit 135 may determine ON / OFF of the skip setting of the user U. Further, the screen transition unit 135 may turn on the skip setting when the "skip cart" button is pressed by the user U.

Subsequently, when the "skip cart" button is not pressed by the user U (step S105; No), the screen transition unit 135 displays the screen of the terminal device 10 of the user U on the cart list from the product detail page. Transition to the screen (step S106). If the "skip cart" button is not pressed by the user U, the case where the "cart list" button is pressed by the user U is also included.

Subsequently, when the screen transition unit 135 of the information providing device 100 satisfies the predetermined condition in the context of the user U (step S104; Yes), or when the "skip cart" button is pressed by the user U. In (Step S105; Yes), the screen of the terminal device 10 of the user U is shifted from the product detail page to the order screen by skipping the cart list screen (step S107).

[5. Modification example]
The terminal device 10 and the information providing device 100 described above may be implemented in various different forms other than the above-described embodiment. Therefore, a modified example of the embodiment will be described below.

In the above embodiment, the information providing device 100 is not limited to the context of the user U, and may shift to the order processing by omitting the cart list in the electronic commerce on the EC site or the like according to the context of the product. .. As an example of product context, sales price, sales performance (monthly sales volume, etc.), ranking ranking, limited time, limited quantity, producer, seller, brand, category, cancellation / return is not possible, user U There are stores and products that are used many times. For example, in the information providing device 100, when the price of the product to be ordered by the user is less than or equal to a predetermined amount, or when the quantity (quantity, points) of the product is less than or equal to the predetermined quantity, the product is in a predetermined category. If the product is classified as, or if the product is a popular product or a new product of a popular brand, the cart list may be omitted and the order processing may be started.

Further, in the above embodiment, when the context of the user U matches the context of the user group who purchases the product related to the product detail page, the information providing device 100 performs electronic commerce on an EC site or the like. The cart list may be omitted and the order processing may be started. For example, the information providing device 100 omits the cart list when purchasing a product purchased by another user having the same attributes as the user U (age, hobby, occupation / work place, region, etc.). Then, the order processing may be started.

Further, in the above embodiment, electronic commerce is only an example. Actually, if the system has a function corresponding to the cart list, the above embodiment can be applied, and the screen corresponding to the cart list can be skipped and the screen can be changed. For example, when the function corresponding to the cart list is used in the item transaction in the online game, the above embodiment may be applied and the screen corresponding to the cart list may be skipped and the screen may be changed.

[6. effect〕
As described above, the information providing device 100 according to the present application includes a determination unit 134 and a screen transition unit 135. The determination unit 134 determines the context of the user U in electronic commerce. The screen transition unit 135 skips the cart list screen and transitions from the product detail page to the order screen according to the context of the user U. If the procedure of the user U has not been performed yet, the screen transition unit 135 transitions from the product detail page to the procedure screen as a transition to the order screen. Further, the screen transition unit 135 transitions from the product detail page to the confirmation screen as a transition to the order screen when the procedure of the user U has already been performed. Further, the screen transition unit 135 transitions from the order screen to the cart list screen according to the operation of the user U.

As a result, it is possible to appropriately omit the cart list and shift to order processing in electronic commerce.

[7. Hardware configuration]
Further, the terminal device 10 and the information providing device 100 according to the above-described embodiment are realized by, for example, a computer 1000 having a configuration as shown in FIG. Hereinafter, the information providing device 100 will be described as an example. FIG. 10 is a diagram showing an example of a hardware configuration. The computer 1000 is connected to the output device 1010 and the input device 1020, and the arithmetic unit 1030, the primary storage device 1040, the secondary storage device 1050, the output I / F (Interface) 1060, the input I / F 1070, and the network I / F 1080 are bused. It has a form connected by 1090.

The arithmetic unit 1030 operates based on a program stored in the primary storage device 1040 or the secondary storage device 1050, a program read from the input device 1020, or the like, and executes various processes. The arithmetic unit 1030 is realized by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array), or the like.

The primary storage device 1040 is a memory device such as a RAM (Random Access Memory) that temporarily stores data used by the arithmetic unit 1030 for various calculations. Further, the secondary storage device 1050 is a storage device in which data used by the calculation device 1030 for various calculations and various databases are registered, and is a ROM (Read Only Memory), an HDD (Hard Disk Drive), and an SSD (Solid). State Drive), flash memory, etc. The secondary storage device 1050 may be internal storage or external storage. Further, the secondary storage device 1050 may be a removable storage medium such as a USB memory or an SD (Secure Digital) memory card. Further, the secondary storage device 1050 may be a cloud storage (online storage), NAS (Network Attached Storage), a file server, or the like.

The output I / F 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various information such as a display, a projector, and a printer. For example, USB (Universal Serial Bus) or DVI. (Digital Visual Interface), HDMI (registered trademark) (High Definition Multimedia Interface), etc. are realized by standard connectors. The input I / F 1070 is an interface for receiving information from various input devices 1020 such as a mouse, keyboard, keypad, buttons, and a scanner, and is realized by, for example, USB.

Further, the output I / F 1060 and the input I / F 1070 may be wirelessly connected to the output device 1010 and the input device 1020, respectively. That is, the output device 1010 and the input device 1020 may be wireless devices.

Further, the output device 1010 and the input device 1020 may be integrated like a touch panel. In this case, the output I / F 1060 and the input I / F 1070 may also be integrated as input / output I / F.

The input device 1020 is, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), or a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like.

The network I / F 1080 receives data from another device via the network N and sends it to the arithmetic unit 1030, and also transmits the data generated by the arithmetic unit 1030 to the other device via the network N.

The arithmetic unit 1030 controls the output device 1010 and the input device 1020 via the output I / F 1060 and the input I / F 1070. For example, the arithmetic unit 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

For example, when the computer 1000 functions as the information providing device 100, the arithmetic unit 1030 of the computer 1000 realizes the function of the control unit 130 by executing the program loaded on the primary storage device 1040. Further, the arithmetic unit 1030 of the computer 1000 may load a program acquired from another device via the network I / F 1080 onto the primary storage device 1040 and execute the loaded program. Further, the arithmetic unit 1030 of the computer 1000 may cooperate with other devices via the network I / F 1080 to call the functions and data of the program from other programs of the other devices and use them.

[8. others〕
Although the embodiments of the present application have been described above, the present invention is not limited to the contents of these embodiments. In addition, the above-mentioned components include those that can be easily assumed by those skilled in the art, those that are substantially the same, that is, those in a so-called equal range. Furthermore, the components described above can be combined as appropriate. Further, various omissions, replacements or changes of the components can be made without departing from the gist of the above-described embodiment.

Further, among the processes described in the above-described embodiment, all or a part of the processes described as being automatically performed can be manually performed, or the processes described as being manually performed can be performed. All or part of it can be done automatically by a known method. In addition, the processing procedure, specific name, and information including various data and parameters shown in the above document and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of the device is functionally or physically dispersed / physically distributed in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

For example, the above-mentioned information providing device 100 may be realized by a plurality of server computers, or may be realized by calling an external platform or the like by API (Application Programming Interface), network computing, or the like depending on the function. Can be changed flexibly.

Further, the above-described embodiments and modifications can be appropriately combined as long as the processing contents do not contradict each other.

Further, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition means or an acquisition circuit.

1 Information processing system 10 Terminal device 100 Information provider 110 Communication unit 120 Storage unit 121 User information database 122 History information database 123 Contract information database 130 Control unit 131 Acquisition unit 132 Search unit 133 Provision unit 134 Judgment unit 135 Screen transition unit

Claims (12)

Judgment unit that determines the user's context in electronic commerce,
A screen transition unit that skips the cart list screen and transitions from the product detail page to the order screen according to the user's context.
Equipped with a,
The determination unit determines whether the user is an unregistered or unlogged-in user, and determines whether the user is an unregistered or unlogged-in user.
The screen transition unit is an information processing device characterized in that, when the user is an unregistered or unlogged-in user, the cart list screen is skipped and the product detail page is transitioned to the order screen. The screen transition unit responds to the context of the user when the user performs an operation of ordering the transaction target on the product detail page for explaining the transaction target to be the target of the electronic commerce. The information processing device according to claim 1, wherein the cart list screen for displaying a list of transaction targets to be ordered by the user is skipped, and the product details page is directly transitioned to the order screen. The screen transition unit according to claim 1 or 2, wherein the screen transition unit transitions from the product detail page to the procedure screen as a transition to the order screen when the user's procedure has not been performed yet. Information processing device. Any of claims 1 to 3, wherein the screen transition unit transitions from the product detail page to the confirmation screen as a transition to the order screen when the user's procedure has already been performed. The information processing device according to one. The information processing device according to any one of claims 1 to 4, wherein the screen transition unit transitions from the order screen to the cart list screen in response to an operation of the user. The information processing device according to claim 5, wherein the screen transition unit returns the cart list screen to the order screen in response to an operation by the user. The information processing device according to claim 5 or 6, wherein the screen transition unit transitions from the cart list screen to the product detail page in response to the operation of the user. Of claims 1 to 7, the screen transition unit selects whether to transition from the product detail page to the order screen or the cart list screen according to the context of the user. The information processing device according to any one. Of claims 1 to 8, the screen transition unit selects whether to transition from the product detail page to the order screen or the cart list screen according to the operation of the user. The information processing device according to any one. The determination unit determines the context of the product that the user intends to order in electronic commerce.
The screen transition unit is one of claims 1 to 9, wherein the screen transition unit skips the cart list screen and transitions from the product detail page to the order screen according to the context of the product. The information processing device described. It is an information processing method executed by an information processing device.
Judgment process to judge user's context in electronic commerce and
A screen transition process that skips the cart list screen and transitions from the product detail page to the order screen according to the user's context.
Only including,
In the determination step, it is determined whether the user is an unregistered or unlogged-in user.
In the screen transition step, when the user is an unregistered or unlogged-in user, the information processing method is characterized in that the cart list screen is skipped and the product detail page is transitioned to the order screen. Judgment procedure to judge the user's context in electronic commerce and
A screen transition procedure for skipping the cart list screen and transitioning from the product detail page to the order screen according to the user's context.
Let the computer run
In the determination procedure, it is determined whether the user is an unregistered or unlogged-in user.
In the screen transition procedure, when the user is an unregistered or unlogged-in user, the information processing program is characterized by skipping the cart list screen and transitioning from the product detail page to the order screen.

Images