JP6924302B1 - Reward management system, remuneration method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a reward management system or the like capable of giving a reward more effectively to a user who visits a store. SOLUTION: In a server 200 in a reward management system, an estimation unit 242 estimates a posting position of content posted on an SNS. The identification unit 243 identifies a candidate store where the posting user is expected to be visiting the store based on the estimated posting position. The reporting unit 244 reports the summary content to the store terminal of the candidate store. When the receiving unit 210 receives the evaluation value for the summary content, the transmitting unit 220 transmits a message notified to the user terminal of the posting user when the position condition is satisfied. The granting unit 246 grants a reward according to the evaluation value to the posting user when the response operation to be performed when the message is notified is correctly performed on the user terminal of the posting user. [Selection diagram] Fig. 3

Description

The present invention relates to a reward management system, a reward granting method, and a program.

In recent years, a system for distributing points, coupons, etc. to users who visit a store has been operated.
For example, Cited Document 1 discloses an invention of an advertisement distribution system capable of grasping the effect of distributing an electronic coupon.
In the invention of Cited Document 1, an inactive electronic coupon is delivered to a user's terminal device before coming to the store, and when the user carrying the terminal device visits the store, the electronic coupon is changed from inactive to active. It is possible to use it at the store where you visited.

Japanese Unexamined Patent Publication No. 2020-8900

As described above, in the invention of Patent Document 1, the electronic coupon can be used when the user visits the store. In other words, the electronic coupon can be used regardless of whether the user who visits the store is satisfied with the product or service of the store.

However, if the user who visits the store is not satisfied with the products and services of the store, even if the electronic coupon or the like is distributed, it cannot be expected that the user is encouraged to return to the store. That is, there is a problem that even if electronic coupons or the like are unconditionally distributed in order to motivate the user to return to the store, a sufficient effect cannot be obtained.

From such a situation, there has been a demand for a technology capable of appropriately grasping that a user who visits a store is satisfied with a product or service and giving a reward according to the degree of satisfaction.

The present invention has been made in view of the above circumstances, and provides a reward management system, a reward granting method, and a program capable of granting rewards to users who visit a store more effectively. The purpose.

The reward management system according to the first aspect of the present invention is
A reward management system in which a store terminal installed in a store and a user terminal that can be carried by the user are communicably connected to a server that manages rewards to the user.
The server
A detector that detects that content that meets certain requirements has been posted to SNS (Social Network Service) by the user, and
An estimation unit that estimates the posting position of the content detected by the detection unit, and an estimation unit.
Based on the posting position estimated by the estimation unit, a specific unit that identifies a candidate store where the posting user who posted the content is expected to be visiting the store, and a specific unit.
A reporting unit that reports summary content to the store terminal of the candidate store specified by the specific unit, and
A receiving unit that receives an evaluation value for the summary content from the store terminal of the candidate store, and
When the receiving unit receives an evaluation value equal to or higher than the reference value, a message is transmitted to the user terminal of the posting user, notifying that the current position is within a predetermined range of the posting position as a necessary condition. With the transmitter
When the response operation to be performed when the message transmitted by the transmitting unit is notified is correctly performed on the user terminal of the posting user, the response operation corresponds to the evaluation value received by the receiving unit. A granting unit that grants a reward to the posting user is provided.
It is characterized by that.

In addition, in the remuneration management system related to the above viewpoint,
The store terminal of the candidate store is
A receiver that receives the summary content reported from the server, and
A display unit that displays the summary content received by the reception unit, and a display unit that displays the summary content.
A reception unit that accepts the evaluation value of the summary content, which is input when the clerk of the candidate store determines that the summary content displayed on the display unit is related to the store.
A transmission unit that transmits the evaluation value received by the reception unit to the server may be provided.

In addition, in the remuneration management system related to the above viewpoint,
The transmitter in the server
The message including the posting position is transmitted to the user terminal of the posting user in a silent notification format.
The user terminal of the posting user is
A receiver that receives the message sent from the server and
When the receiving unit receives the message, the acquiring unit that acquires the current position and
A determination unit that determines whether or not the current position acquired by the acquisition unit is within a predetermined range of the posting position included in the message.
When the determination unit determines that the current position is within a predetermined range of the posting position, a notification unit that push-notifies the received message and a notification unit.
A display unit that displays a confirmation screen regarding the reward in response to an operation on the message pushed by the notification unit, and a display unit.
A transmission unit that transmits information indicating confirmation to the server when the response operation to the confirmation screen displayed on the display unit is correctly performed may be provided.

In addition, in the remuneration management system related to the above viewpoint,
In the user terminal of the posting user
The display unit displays the confirmation screen including an object in which different operation procedures are defined depending on the store.
When the object included in the confirmation screen is correctly operated by the clerk of the candidate store according to the operation procedure, the transmission unit transmits information indicating the confirmation to the server. You may.

In addition, in the remuneration management system related to the above viewpoint,
In the server
The detection unit detects that the image containing the location-identifiable image or the content including the location-identifiable character string has been posted, and the detection unit detects that the content has been posted.
The estimation unit may estimate the posting position based on the image included in the content or the character string.

In addition, in the remuneration management system related to the above viewpoint,
In the server
The granting unit responds to the evaluation value when the elapsed time from when the detecting unit detects the posting of the content to when the response operation is correctly performed on the user terminal is within a specified time. The reward may be given to the posting user.

In addition, in the remuneration management system related to the above viewpoint,
In the server
When the elapsed time exceeds the specified time, the granting unit may reduce the reward according to the evaluation value and grant the reward to the posting user.

The reward granting method according to the second aspect of the present invention is
It is a reward granting method executed by the server that manages the reward.
A detection step that detects that content that meets certain requirements has been posted to the SNS by the user,
An estimation step for estimating the posting position of the content detected in the detection step, and an estimation step.
Based on the posting position estimated in the estimation step, a specific step for identifying a candidate store where the posting user who posted the content is expected to be visiting the store, and a specific step.
A reporting step of reporting summary content to a store terminal installed in the candidate store specified in the specific step, and a reporting step.
A receiving step of receiving an evaluation value for the summary content from the store terminal of the candidate store, and
When an evaluation value equal to or higher than the reference value is received in the reception step, the user terminal that the posting user can carry is notified as a necessary condition that the current position is within a predetermined range of the posting position. Sending step to send a message
When the response operation to be performed when the message transmitted in the transmission step is notified is correctly performed in the user terminal of the posting user, the evaluation value received in the reception step is used. The granting step of granting the corresponding reward to the posting user, and
It is characterized by having.

The program according to the third aspect of the present invention
A computer that manages rewards,
A detector that detects that content that meets certain requirements has been posted to the SNS by the user,
An estimation unit that estimates the posting position of the content detected by the detection unit,
A specific unit that identifies a candidate store where the posting user who posted the content is expected to be visiting the store, based on the posting position estimated by the estimation unit.
A reporting unit that reports summary content to store terminals installed in the candidate store specified by the specific unit,
A receiver that receives an evaluation value for the summary content from the store terminal of the candidate store,
When the receiving unit receives an evaluation value equal to or higher than the reference value, a message is sent to the user terminal that the posting user can carry, with the condition that the current position is within a predetermined range of the posting position. Transmitter to send,
When the response operation to be performed when the message transmitted by the transmitting unit is notified is correctly performed on the user terminal of the posting user, the response operation corresponds to the evaluation value received by the receiving unit. A granting unit that grants rewards to users of the user terminal,
It is characterized by functioning as.

The above program can be distributed and sold via a computer communication network independently of the computer on which the program is executed.
Further, the information recording medium for recording the above program is a non-transitory recording medium, and can be distributed and sold independently of the computer. Here, the non-temporary recording medium means a tangible recording medium. Non-temporary recording media include, for example, compact discs, flexible discs, hard disks, magneto-optical discs, digital video discs, magnetic tapes, semiconductor memories, and the like. Further, the transient recording medium refers to the transmission medium (propagation signal) itself. The temporary recording medium is, for example, an electric signal, an optical signal, an electromagnetic wave, or the like. The temporary storage area is an area for temporarily storing data or a program, and is, for example, a volatile memory such as a RAM (Random Access Memory).

According to the present invention, it is possible to more effectively give a reward to a user who visits a store.

It is a block diagram which shows an example of the whole structure of the remuneration management system which concerns on this embodiment. It is a block diagram which shows an example of the outline structure of the typical information processing apparatus which realizes a server, a store terminal, and a user terminal. It is a block diagram which shows an example of the functional structure of the server which concerns on this embodiment. It is a schematic diagram which shows an example of management information. It is a schematic diagram which shows an example of the posted content. It is a schematic diagram which shows an example of the outline content reported to the store terminal of a candidate store. It is a schematic diagram which shows an example of the message which is notified to the user terminal of a posting user. It is a schematic diagram which shows an example of the confirmation screen displayed on the user terminal of a posting user. It is a block diagram which shows an example of the functional structure of the store terminal which concerns on this embodiment. It is a block diagram which shows an example of the functional structure of the user terminal which concerns on this embodiment. It is a flowchart for demonstrating the reward giving process which concerns on this Embodiment.

An embodiment of the present invention will be described below. In the embodiment of the present invention, when a user visits a store that provides a predetermined product or service and posts content related to the store on an SNS, the user is rewarded after undergoing a predetermined evaluation or confirmation. This case will be described as an example.
The following embodiments are for illustration purposes only and do not limit the scope of the present invention. Therefore, those skilled in the art can adopt embodiments in which each or all of these elements are replaced with equivalent ones, but these embodiments are also included in the scope of the present invention.

(overall structure)
As shown in FIG. 1, the reward management system 100 according to the embodiment of the present invention is configured by connecting the server 200, the SNS server 300, each store terminal 400, and each user terminal 500 via the Internet 900. Will be done. Although simplified in the figure, a large number of store terminals 400 exist depending on the store managed by the system, and a large number of user terminals 500 also exist depending on the user who uses the system. It is assumed that

The server 200 is, for example, a computer for a server and manages rewards (for example, points) to users.

The SNS server 300 is a server that provides a predetermined social network service, and posts contents such as images (photos, videos, etc.) and comments (statements, etc.) posted by users who are SNS members on a web page or the like. , Provide services that can be viewed by other users.
The destination where the user posts the content is not limited to such an SNS server 300, and may be a blog, a bulletin board, or the like that can be viewed by other users.

The store terminal 400 is, for example, a personal computer, a tablet, or the like installed in the store, and receives an outline of the content sent from the server 200 and presents it to the store clerk.
The store in which the store terminal 400 is installed is a store that provides a predetermined product or service, and is a store in an industry that is expected to stay in the store for a certain period of time when a user visits the store (a store in an industry that is expected to stay in the store for a certain period of time. For example, coffee shops, restaurants, cafeterias, restaurants, barber / beauty shops, clinics, etc.).

The user terminal 500 is, for example, a smartphone or the like carried by the user, and a user who is an SNS member can post content to the SNS server 300.

(Outline configuration of information processing device)
A typical information processing device 600 in which the server 200, the store terminal 400, and the user terminal 500 according to the embodiment of the present invention are realized will be described.

As shown in FIG. 2, the information processing device 600 includes a CPU (Central Processing Unit) 601, a ROM (Read Only Memory) 602, a RAM (Random Access Memory) 603, a NIC (Network Interface Card) 604, and an image. It includes a processing unit 605, a voice processing unit 606, an auxiliary storage unit 607, an interface 608, an operation unit 609, a display unit 610, and a positioning unit 611.

The CPU 601 controls the operation of the entire information processing device 600, is connected to each component, and exchanges control signals and data.

An IPL (Initial Program Loader) executed immediately after the power is turned on is recorded in the ROM 602, and when this is executed, the program stored in the auxiliary storage unit 607 is read into the RAM 603 and the CPU 601 reads the program. Execution starts.

The RAM 603 is for temporarily storing data and programs, and holds the programs and data read from the auxiliary storage unit 607, and other data necessary for communication.

The NIC 604 is for connecting the information processing device 600 to a computer communication network such as the Internet, and conforms to the 10BASE-T / 100BASE-T standard used when constructing a LAN (Local Area Network), or Consists of an analog modem for connecting to the Internet using a telephone line, an ISDN (Integrated Services Digital Network) modem, an ADSL (Asymmetric Digital Subscriber Line) modem, a cable modem for connecting to the Internet using a cable television line, etc. Will be done.

The image processing unit 605 processes the image data read from the auxiliary storage unit 607 and the like by an image calculation processor (not shown) included in the CPU 601 or the image processing unit 605, and then the image processing unit 605 includes the image data. Record in frame memory (not shown). The image information recorded in the frame memory is converted into a video signal at a predetermined synchronization timing and output to the outside via the interface 608 or the like. When the information processing device 600 is provided with a display device inside, the image processing unit 605 outputs the converted video signal to the display device. That is, the image processing unit 605 generates an image necessary for the progress of the processing performed by the information processing device 600 under the control of the CPU 601 and displays the image on the internal or external display device.

The voice processing unit 606 converts music data and voice data read from the auxiliary storage unit 607 and the like into voice signals, and outputs the music data and voice data to the outside via the interface 608 and the like. When the information processing device 600 is provided with a speaker inside, the voice processing unit 606 outputs the converted voice signal to the speaker. That is, the voice processing unit 606 generates music sounds and sounds to be generated in the progress of the processing performed by the information processing device 600 under the control of the CPU 601 and outputs the music sounds and the like from the internal or external speakers. Let me.

The auxiliary storage unit 607 is a hard disk, SSD (Solid State Drive), or the like, and stores various programs and various data necessary for operating control of the entire information processing apparatus 600. For example, the auxiliary storage unit 607 stores a program for realizing the server 200 or the like according to the embodiment. Then, under the control of the CPU 601 the auxiliary storage unit 607 appropriately reads out the stored programs and data, and temporarily stores them in the RAM 603 or the like.

The interface 608 conforms to standards such as HDMI (registered trademark) and USB (Universal Serial Bus), and the operation unit 609, the display unit 610, and the positioning unit 611 are connected to the interface 608. The interface 608 may send and receive necessary information to and from other connected external devices.

The operation unit 609 receives an operation input of an operator or the like who uses the information processing device 600.

The display unit 610 draws an image corresponding to the image data output by the image processing unit 605 and presents it to an operator or the like who uses the information processing device 600.

The positioning unit 611 receives signals sent from, for example, a plurality of GPS (Global Positioning System) satellites, and positions the current position of the information processing device 600 at predetermined timing intervals.
Instead of using such GPS satellites, the positioning unit 611 may position the current position of the information processing device 600 by using the radio wave strength (reception strength, etc.) from a plurality of base stations.

In addition to this, the information processing device 600 may include a drive unit such as a DVD (Digital Versatile Disc) -ROM instead of the auxiliary storage unit 607. In this case, the information processing device 600 reads a program or data from a DVD-ROM or the like mounted on the drive unit, and operates in the same manner as described above.

Hereinafter, the functional configuration and the like of the server 200 realized in the information processing apparatus 600 will be described with reference to FIGS. 3 to 8. When the power of the information processing device 600 is turned on and communication with, for example, the user terminal 500 or the like becomes possible, a program for functioning as the server 200 according to the present embodiment is executed, and the server 200 according to the present embodiment is realized. ..
As will be described later, the store terminal 400 and the user terminal 500 are also realized by the information processing device 600.

(Functional configuration of server 200)
FIG. 3 is a block diagram showing an example of the functional configuration of the server 200 according to the present embodiment. As shown in the figure, the server 200 includes a receiving unit 210, a transmitting unit 220, a storage unit 230, and a control unit 240.

The receiving unit 210 receives various information sent from the SNS server 300, the store terminal 400, and the user terminal 500 via the Internet 900.
For example, the receiving unit 210 receives the content posted by the user (user linked with the account) from the SNS server 300. Further, as will be described later, the receiving unit 210 receives information including the evaluation value from the store terminal 400 that reported the summary content.
In addition to this, as will be described later, the receiving unit 210 receives confirmation information from the user terminal 500 (the user terminal 500 to which the message is actually push-notified) that has transmitted the message (silent notification format message).
The NIC 604 described above can function as such a receiving unit 210.

The transmission unit 220 transmits various information directed to the store terminal 400 and the user terminal 500 via the Internet 900.
For example, the transmission unit 220 transmits the summary content to the store terminal 400 based on the control of the control unit 240 (reporting unit 244), as will be described later. Further, as will be described later, the transmission unit 220 transmits a message (silent notification format message) to the user terminal 500 based on the control of the control unit 240 (presentation unit 245).
The NIC 604 described above can function as such a transmitter 220.

The storage unit 230 stores various information including management information for managing the user, for example.

For example, the storage unit 230 stores the management information 231 as shown in FIG.
As shown in FIG. 4, the management information 231 includes a user ID 231a, a user name 231b, an SNS account 231c, a post detection date and time 231d, and a point 231e as an example.
The SNS account 231c is set when the user has an account linkage with the SNS (SNS server 300). That is, when the SNS account 231c is blank, it indicates that the user is not performing account linkage.
The post detection date and time 231d indicates the date and time when the content that satisfies the predetermined requirements described later is detected among the contents posted to the SNS by the user who is performing the account linkage.
Further, the point 231e is an example of the reward given to the user. Point 231e is not only granted according to the payment of the price associated with the purchase of the product or the use of the service, but also when the content satisfying the requirements is posted to the SNS at the store where the user visits, as will be described later. Is also given as appropriate.

In addition to this, the storage unit 230 also stores other user information (password, address, age, payment card information, e-mail address, device token of the user terminal 500, etc.). The storage unit 230 also stores store information (store name, store code, location, industry, email address of the store terminal 400, etc.) about the store managed by the server 200.

The auxiliary storage unit 607 and the like described above can function as such a storage unit 230.

Returning to FIG. 3, the control unit 240 controls the entire server 200. When the content is posted to the SNS by the user (user linked with the account), the control unit 240 is the content by the clerk (more specifically, when it is expected that the user is visiting the store). A reward according to the evaluation of the summary content (described later) is given to the user after a predetermined confirmation.
The control unit 240 includes, for example, a detection unit 241, an estimation unit 242, a specific unit 243, a reporting unit 244, a presentation unit 245, and an imparting unit 246.

The detection unit 241 detects that the content satisfying the predetermined requirements has been posted to the SNS server 300 by the user.
For example, the detection unit 241 periodically accesses the SNS server 300 by using the SNS account 231c in the management information 231 as a search key, and attempts to acquire the content posted by the user linked with the account. Then, when new content is acquired, the detection unit 241 indicates whether the content includes an image (photograph, video, etc.) that can specify the location, or a character string that can identify the location in the comment or the like. Determine if not.
For example, when an image is included in the content, the detection unit 241 determines whether or not position information (shooting position or the like) is embedded in the image. Then, when the position information is embedded in the image, it is detected that the content satisfies the requirement. In addition to this, when a building, a monument, a landscape, or the like is reflected in the image and the location can be specified from them, the detection unit 241 detects that the content satisfies the requirement.
In addition, the detection unit 241 determines whether or not a character string representing a location (for example, in front of XX station, △△ building, □□ center, etc.) is included in the text such as a comment or hashtag in the content. .. Then, when a character string representing such a place is included, it is detected that the content satisfies the requirement.
In addition to these, if information that can identify the location is added to the content, the detection unit 241 detects that the content satisfies the requirements. Then, the detection unit 241 stores the current date and time in the post detection date and time 231d (post detection date and time 231d of the posting user) in the management information 231 of FIG. 4 described above.

When the content satisfying the requirements is detected by the detection unit 241, the estimation unit 242 estimates the posting position where the content is posted.
For example, if the position information is embedded in the image in the content, the estimation unit 242 estimates the position indicated by the position information as the posting position. Further, when the location can be specified from the building, monument, landscape, etc. shown in the image, the estimation unit 242 estimates the location of the location as the posting position. Further, if the comment or the like in the content includes a character string representing the place, the estimation unit 242 estimates the location of the place as the posting position.

The specific unit 243 identifies a store (candidate store) in which the user who posted the content (that is, the posting user) is expected to be visiting the store, based on the posting position estimated by the estimation unit 242.
For example, the specific unit 243 narrows down the stores in highly relevant industries from the stores within a certain distance from the posting position based on the images and comments included in the content, and if there is a corresponding store, that store. Is identified as a candidate store that is likely to be visited by the posting user.
As a specific example, the case where the content CT as shown in FIG. 5 is posted will be described as an example. The specific unit 243 image-recognizes the cake (shortcake) from the image PT, and morphologically analyzes the comment TX. From the character string (sentence) "Strawberry ... is on", it is recognized that the content mentions strawberry shortcake. Therefore, the specific unit 243 searches for stores in industries that provide strawberry shortcakes to customers (for example, coffee shops, restaurants, pastry shops, etc.) within a certain distance range centered on the posting position. Then, when the corresponding store is searched (a plurality of stores may be used), the specific unit 243 identifies the store as a candidate store.

Returning to FIG. 3, the reporting unit 244 reports the summary content to the store terminal 400 of the candidate store specified by the specific unit 243 described above. This summary content is content in which personal information is removed from the content posted by the user.
For example, the reporting unit 244 transmits the summary content GCT as shown in FIG. 6 in which personal information (account name, icon, etc.) is removed from the content CT as shown in FIG. 5 to the store terminal 400 of the candidate store. In this summary content GCT, as an example, an evaluation column EA is added to the comment TX and the image PT. If the comment TX contains a character string corresponding to the name, nickname, etc., the reporting unit 244 shall delete the character string or replace it with a hidden character. Further, if a person image is reflected in the image PT, the reporting unit 244 shall perform image processing such as blurring the person image.
In addition, the evaluation column EA includes a plurality of evaluation item EIs that can be selected when the clerk determines that the target referred to in the summary content GCT is related to the store (the store to which the summary content GCT was sent). It has been. Each evaluation item EI is assigned an evaluation value according to the content of the evaluation. In addition, the evaluation column EA also includes a send button BT for returning the evaluation value.
Therefore, when the summary content GCT as shown in FIG. 6 is displayed on the store terminal 400, the clerk refers to the comment TX and the image PT, and the object referred to by them is related to the store. Whether or not it is judged. In particular, when the image PT is included, the clerk can appropriately determine whether or not the subject is related to the store.
Then, when it is determined that the reference target is related to the store, the clerk selects any evaluation item EI in the evaluation column EA and presses the send button BT, so that the evaluation value is sent to the server 200. Will be replied.

Returning to FIG. 3, when the evaluation value of the summary content returned from the store terminal 400 of the candidate store is equal to or greater than the reference value, the presentation unit 245 controls the transmission unit 220 to satisfy the position condition. A message notified only in the case of the above is transmitted to the user terminal 500 of the posting user.
Specifically, in response to the control of the presentation unit 245, the transmission unit 220 sends a message including the posting position (location information) to the user terminal 500 in a silent notification format with the device token of the posting user as the destination. And send. In this silent notification format message, as will be described later, when the posting position and the current position (current position of the user terminal 500) are compared in the background on the received user terminal 500 and both are within a predetermined range. , The push notification is sent to the user terminal 500. That is, the message MS as shown in FIG. 7 is push-notified by the user terminal 500 only when the posting position estimated by the above-mentioned estimation unit 242 is substantially correct.

Returning to FIG. 3, the granting unit 246 evaluates when the response operation to be performed when the message transmitted by the transmitting unit 220 is actually notified is correctly performed on the user terminal 500 of the posting user. A reward according to the value (evaluation value returned from the store terminal 400 of the candidate store) is given to the posting user.
For example, when a message MS as shown in FIG. 7 described above is push-notified to the user terminal 500 and the message MS is touch-operated by the posting user, the corresponding application is started and as shown in FIG. Confirmation screen GM is displayed. The confirmation screen GM includes an object column OJ for the clerk to operate, and the posting user presents the confirmation screen GM to the clerk and requests the clerk to operate the object column OJ. Then, when the clerk correctly operates the object column OJ, the information indicating the confirmation is returned from the user terminal 500 to the server 200, as will be described later.
When such a response operation is correctly performed on the user terminal 500 of the posting user, the granting unit 246 gives the posting user a reward according to the evaluation value. That is, the granting unit 246 adds points according to the evaluation value to the points 231e (points 231e of the posting user) in the management information 231 of FIG. 4 described above.
In addition, when the elapsed time from the detection of the posting of the content until the response operation is correctly performed on the user terminal 500 (confirmed information is returned) is within the specified time. However, a reward according to the evaluation value may be given to the posting user. That is, when the elapsed time from the posting detection date and time 231d (posting user's posting detection date and time 231d) in the management information 231 to the current date and time is within the specified time, the reward is given to the posting user. In addition, when the elapsed time exceeds the specified time, the reward is not given, but the reward reduced according to the length of the excess time exceeding the specified time (the reward decreases as the excess time becomes longer). It may be given to the posting user.

In addition to this, the control unit 240 also appropriately manages points used (consumed) by the user.
The CPU 601 and the like described above can function as a control unit 240 having such a configuration.

(Functional configuration of store terminal 400)
FIG. 9 is a block diagram showing an example of the functional configuration of the store terminal 400 according to the present embodiment. As shown in the figure, the store terminal 400 includes a receiving unit 410, a transmitting unit 420, a display unit 430, a receiving unit 440, and a control unit 450.

The receiving unit 410 receives various information sent from the server 200 via the Internet 900.
For example, the receiving unit 410 receives the summary content (summary content GCT as shown in FIG. 6 described above) sent from the server 200.
The NIC 604 described above can function as such a receiving unit 410.

The transmission unit 420 transmits various information directed to the server 200 via the Internet 900.
For example, when the summary content GCT as shown in FIG. 6 is displayed on the display unit 430, the transmission unit 420 selects any evaluation item EI in the evaluation column EA and presses the transmission button BT. , The evaluation value is transmitted to the server 200.
The NIC 604 described above can function as such a transmitter 420.

The display unit 430 displays various information directed to the store clerk.
For example, the display unit 430 displays the summary content GCT as shown in FIG.
The display unit 610 described above can function as such a display unit 430.

The reception unit 440 accepts operations from the clerk.
For example, the reception unit 440 is a touch panel superimposed on the display unit 430, and receives an operation on the evaluation column EA in the summary content GCT as shown in FIG.
The operation unit 609 described above can function as such a reception unit 440.

The control unit 450 controls the entire store terminal 400.
For example, when the control unit 450 receives the summary content sent from the server 200 by the reception unit 410, the control unit 450 controls the display unit 430 to display the summary content GCT as shown in FIG. Then, when the evaluation column EA in the summary content GCT is operated by the clerk and the reception unit 440 receives the operation content, the transmission unit 420 is controlled to transmit the evaluation value to the server 200.
The CPU 601 and the like described above can function as such a control unit 450.

(Functional configuration of user terminal 500)
FIG. 10 is a block diagram showing an example of the functional configuration of the user terminal 500 according to the present embodiment. As shown in the figure, the user terminal 500 includes a receiving unit 510, a transmitting unit 520, a display unit 530, a receiving unit 540, and a control unit 550.

The receiving unit 510 receives various information sent from the server 200 via the Internet 900.
For example, the receiving unit 510 receives a message (silent notification format message) sent from the server 200.
The NIC 604 described above can function as such a receiving unit 510.

The transmission unit 520 transmits various information directed to the server 200 via the Internet 900.
For example, when the confirmation screen GM as shown in FIG. 8 described above is displayed on the display unit 530, the transmission unit 520 transmits information indicating confirmation to the server 200 when the object column OJ is properly operated. do.
The NIC 604 described above can function as such a transmitter 520.

The display unit 530 displays various information for users and the like.
For example, the display unit 530 displays the message MS as shown in FIG. 7 described above when the push notification is performed, and when the message MS is touch-operated by the user, as shown in FIG. Confirmation screen GM is displayed.
The display unit 610 described above can function as such a display unit 530.

The reception unit 540 receives operations from users and the like.
For example, the reception unit 540 is a touch panel superimposed on the display unit 530, and receives an operation on the object column OJ on the confirmation screen GM as shown in FIG.
The operation unit 609 described above can function as such a reception unit 540.

The control unit 550 controls the entire user terminal 500. When a message including the posting position (silent notification format message) is sent from the server 200, the control unit 550 compares the posting position with the current position in the background, and when both are within a predetermined range. , Push notification of message. Then, when the push notification message is operated by the user, the control unit 550 displays a confirmation screen on the display unit 530 to prompt a response operation.
The control unit 550 includes, for example, an acquisition unit 551, a discrimination unit 552, a notification unit 553, and a confirmation unit 554.

When the receiving unit 510 receives a message (silent notification format message) including the posting position sent from the server 200, the acquisition unit 551 acquires the current position.
For example, the acquisition unit 551 receives signals sent from a plurality of positioning satellites (GPS satellites, etc.) and acquires the current position of the user terminal 500. In addition to this, the acquisition unit 551 may receive radio waves from a plurality of base stations and acquire the current position of the user terminal 500 based on the location and radio wave strength of those base stations.

The determination unit 552 determines whether or not the current position acquired by the acquisition unit 551 is within a predetermined range of the posting position included in the message received by the reception unit 510.

When the determination unit 552 determines that the current position is within the predetermined range of the posting position, the notification unit 553 push-notifies the message received in the silent notification format.
For example, the notification unit 553 push-notifies the message MS as shown in FIG. 7 described above and displays it on the user terminal 500 (display unit 530).

When the message pushed by the notification unit 553 is touch-operated by the user, the confirmation unit 554 displays, for example, the confirmation screen GM as shown in FIG. 8 on the user terminal 500 (display unit 530). do. This confirmation screen GM includes an object column OJ for the clerk to operate, and the user presents the confirmation screen GM to the clerk and requests the clerk to operate the object column OJ. In this object field OJ, the last three digits of the store code are blank, and an operation of dragging the corresponding object (object on which a number is written) to the blank is required. This store code is an identification code of the candidate store that returned the evaluation value.
Note that such an object column OJ is an example, and a clerk may be requested to perform other operations. For example, an object for entering a store-specific password may be placed in the object field OJ. That is, in the object column OJ, it is sufficient that an object in which different operation procedures are defined according to the store is arranged.
Then, when the operation to the object column OJ received by the reception unit 540 is correct, the confirmation unit 554 controls the transmission unit 520 and transmits information indicating confirmation to the server 200.

In addition to this, the control unit 550 also appropriately displays the points (rewards) given by the server 200 on the display unit 530 so that the user can use them.
The CPU 601 and the like described above can function as a control unit 550 having such a configuration.

(Operation of server 200)
Hereinafter, the operation of the server 200 in such a reward management system 100 will be described with reference to FIG. FIG. 11 is a flowchart showing the flow of the reward granting process executed by the server 200.
This reward granting process is started every time, for example, the content posted by the user performing the counting cooperation (newly posted content) is searched from the SNS server 300.

First, the server 200 reads the content posted on the SNS server 300 (step S11).
That is, the control unit 240 reads out the content newly posted to the SNS server 300 by the user who is linking the accounts.

The server 200 determines whether or not the read content satisfies a predetermined requirement (step S12).
That is, the control unit 240 (detection unit 241) determines whether or not the read content includes an image capable of specifying the location or a character string capable of specifying the location in the comment or the like.
For example, when the content includes an image, the control unit 240 determines whether or not the position information is embedded in the image. In addition to this, the control unit 240 determines whether or not a building, a monument, a landscape, or the like is reflected in the image and the location can be specified from them. Further, the control unit 240 determines whether or not a character string representing the location is included in the text such as a comment or a hashtag in the content.

When the server 200 determines that the content does not satisfy the requirements (step S12; No), the server 200 ends the reward granting process as it is.

On the other hand, when it is determined that the content satisfies the requirement (step S12; Yes), the server 200 estimates the posting position where the content is posted (step S13).
For example, if the position information is embedded in the image in the content, the control unit 240 (estimation unit 242) estimates the position indicated by the position information as the posting position. Further, when the location can be specified from the building, monument, landscape, etc. shown in the image, the control unit 240 estimates the location of the location as the posting position. Further, if the comment or the like in the content includes a character string representing the place, the control unit 240 estimates the location of the place as the posting position.

The server 200 identifies a store where the user who posted the content is expected to be visiting the store based on the posting position estimated in step S13 above (step S14).
For example, the control unit 240 (specific unit 243) narrows down the stores in highly relevant industries based on the images and comments included in the content from the stores within a certain distance range from the posting position, and the corresponding stores are selected. If so, identify that store as a candidate store that is likely to be visited by the posting user.
That is, when the content CT as shown in FIG. 5 described above is posted, the control unit 240 recognizes from the image PT and the comment TX that the content refers to the strawberry shortcake, and the strawberry Search for stores in industries that provide shortcakes to customers within a certain distance centered on the posting position. Then, when the corresponding store is searched, the control unit 240 identifies the store as a candidate store.
If the candidate store is not specified, the server 200 shall finish the reward granting process as it is.

The server 200 reports the summary content to the store terminal 400 of the store specified in step S14 above (step S15).
For example, the control unit 240 (reporting unit 244) transmits the summary content GCT as shown in FIG. 6 from which the personal information is removed from the content CT as shown in FIG. 5 to the store terminal 400 of the specified store.
When a plurality of stores are specified in step S14, the control unit 240 shall transmit the summary content to the store terminals 400 of each of these stores.

The server 200 receives the evaluation value returned from the store terminal 400 that reports (transmits) the summary content (step S16).
If the evaluation value is not returned from the store terminal 400 because the summary content refers to another store, the process does not proceed to step S16 or later.

The server 200 determines whether or not the evaluation value received in step S16 is equal to or greater than the reference value (step S17).
That is, the control unit 240 determines whether or not the content (summary content) has received an evaluation equal to or higher than the standard in the store to be referred to.

When the server 200 determines that the evaluation value is not equal to or greater than the reference value (less than the reference value) (step S17; No), the server 200 ends the reward granting process as it is.

On the other hand, when it is determined that the evaluation value is equal to or higher than the reference value (step S17; Yes), the server 200 sends a message notified only when the position condition is satisfied to the user terminal 500 of the posting user. Transmit (step S18).
For example, the control unit 240 (presentation unit 245) controls the transmission unit 220 to send a message including the posting position to the user terminal 500 in a silent notification format with the device token of the posting user as the destination. do.
In the received user terminal 500, the posting position and the current position (current position of the user terminal 500) are compared in the background, and when both are within a predetermined range, the message in the silent notification format is sent to the user terminal 500. Push notifications are provided. That is, the message MS as shown in FIG. 7 is push-notified by the user terminal 500 only when the posting position estimated in step S13 described above is substantially correct.
That is, when the message MS as shown in FIG. 7 is push-notified to the user terminal 500 and the message MS is touch-operated by the posting user, the confirmation screen GM as shown in FIG. 8 is displayed. As described above, this confirmation screen GM includes an object column OJ for the clerk to operate, and the posting user presents the confirmation screen GM to the clerk and performs the operation of this object column OJ to the clerk. I will ask.

The server 200 receives the confirmed information returned from the user terminal 500 that sent the message in step S18 above (step S19).
That is, the user terminal 500 on which the confirmation screen GM as shown in FIG. 8 is displayed is presented to the clerk, and the clerk correctly operates the object column OJ, so that the information indicating the confirmation can be obtained by the user. It will be returned from the terminal 500.
It should be noted that the user did not ask for a reward when the message was not push-notified on the user terminal 500 or even if the push notification was given because the posting position and the current position of the user terminal 500 are far apart from each other. If (the confirmation screen is not presented to the clerk), the process after step S18 shall not proceed.

The server 200 gives a reward to the posting user (step S20).
That is, the control unit 240 (granting unit 246) grants the posting user a reward according to the evaluation value received in step S16 described above. That is, the control unit 240 adds points according to the evaluation value to the points 231e in the management information 231 of FIG.
The control unit 240 determines that the content satisfies the requirement in step S12 (after detecting the posting of the content satisfying the requirement), and then receives the confirmed information in step S19 (after detecting the posting of the content satisfying the requirement). A reward according to the evaluation value may be given to the posting user only when the elapsed time (until the response operation is correctly performed on the user terminal 500) is within the specified time. Further, instead of not giving a reward when the elapsed time exceeds the specified time, the control unit 240 gives the posting user a reward reduced according to the length of the excess time exceeding the specified time. You may do so.

By such a reward giving process, it is possible to appropriately grasp that the user who visits the store is satisfied with the product or service, and give a reward according to the degree of satisfaction. In other words, it can be expected to improve cost effectiveness by giving rewards only to users who are satisfied with the products and services of the stores they visit.
As a result, it is possible to more effectively reward the user who visits the store.

(Other embodiments)
In the above embodiment, the case where the user's posting position is estimated from the images and comments included in the content posted to the user and the store where the user is expected to visit is specified from the posting position has been described. , Other methods may be used to identify the store where the user has visited.
For example, a beacon transmitter is installed in each store, and when a user visits a store, the store where the user visits is identified according to a beacon signal (for example, a beacon signal on which a store code is superimposed) emitted from the beacon transmitter. You may try to do so.
Specifically, when the user terminal 500 receives the beacon signal (when it is first received), the store visit information including the store code is transmitted to the server 200. The user terminal 500 will continue to receive the beacon signal while the user stays in the store. Then, when the user terminal 500 stops receiving the beacon signal, the store exit information is transmitted to the server 200.
In this case, the server 200 waits for the user (user linked with the account) of the user terminal 500 who has sent the store visit information to post the content. Then, if the user posts the content before receiving the store exit information, the server 200 reports (transmits) the summary content to the store terminal 400 of the store indicated by the store code.
After that, when the store terminal 400 that has transmitted the summary content returns an evaluation value equal to or higher than the specified value, the server 200 gives the user a reward according to the evaluation value, and also gives the reward by a normal push notification. You may tell the user.

In the above embodiment, the case where the summary content is unconditionally transmitted to the store terminal 400 of the candidate store and the evaluation value by the clerk is accepted has been described, but the content posted on the server 200 side is so-called negative / positive. A determination (determination of whether it is negative or positive) may be performed, and the summary content may be transmitted to the store terminal 400 only when the determination is positive.
It should be noted that the evaluation value of the content may be determined according to the negative / positive determination on the server 200 side without sending the summary content to the store terminal 400.

As described above, according to the present invention, it is possible to provide a reward management system, a reward granting method, and a program capable of granting a reward more effectively to a user who visits a store.

100 Reward management system 200 Server 210 Reception unit 220 Transmission unit 230 Storage unit 240 Control unit 241 Detection unit 242 Estimating unit 243 Specific unit 244 Reporting unit 245 Presentation unit 246 Granting unit 300 SNS server 400 Store terminal 410 Reception unit 420 Transmission unit 430 Display Unit 440 Reception unit 450 Control unit 500 User terminal 510 Reception unit 520 Transmission unit 530 Display unit 540 Reception unit 550 Control unit 551 Acquisition unit 552 Discrimination unit 553 Notification unit 554 Confirmation unit 600 Information processing device 601 CPU
602 ROM
603 RAM
604 NIC
605 Image processing unit 606 Audio processing unit 607 Auxiliary storage unit 608 Interface 609 Operation unit 610 Display unit 611 Positioning unit 900 Internet

Claims (9)

A reward management system in which a store terminal installed in a store and a user terminal that can be carried by the user are communicably connected to a server that manages rewards to the user.
The server
A detector that detects that content that meets certain requirements has been posted to SNS (Social Network Service) by the user, and
An estimation unit that estimates the posting position of the content detected by the detection unit, and an estimation unit.
Based on the posting position estimated by the estimation unit, a specific unit that identifies a candidate store where the posting user who posted the content is expected to be visiting the store, and a specific unit.
A reporting unit that reports summary content to the store terminal of the candidate store specified by the specific unit, and
A receiving unit that receives an evaluation value for the summary content from the store terminal of the candidate store, and
When the receiving unit receives an evaluation value equal to or higher than the reference value, a message is transmitted to the user terminal of the posting user, notifying that the current position is within a predetermined range of the posting position as a necessary condition. With the transmitter
When the response operation to be performed when the message transmitted by the transmitting unit is notified is correctly performed on the user terminal of the posting user, the response operation corresponds to the evaluation value received by the receiving unit. A granting unit that grants a reward to the posting user is provided.
A reward management system that features this. The store terminal of the candidate store is
A receiver that receives the summary content reported from the server, and
A display unit that displays the summary content received by the reception unit, and a display unit that displays the summary content.
A reception unit that accepts the evaluation value of the summary content, which is input when the clerk of the candidate store determines that the summary content displayed on the display unit is related to the store.
A transmission unit that transmits the evaluation value received by the reception unit to the server is provided.
The remuneration management system according to claim 1. The transmitter in the server
The message including the posting position is transmitted to the user terminal of the posting user in a silent notification format.
The user terminal of the posting user is
A receiver that receives the message sent from the server and
When the receiving unit receives the message, the acquiring unit that acquires the current position and
A determination unit that determines whether or not the current position acquired by the acquisition unit is within a predetermined range of the posting position included in the message.
When the determination unit determines that the current position is within a predetermined range of the posting position, a notification unit that push-notifies the received message and a notification unit.
A display unit that displays a confirmation screen regarding the reward in response to an operation on the message pushed by the notification unit, and a display unit.
It includes a transmission unit that transmits information indicating confirmation to the server when the response operation to the confirmation screen displayed on the display unit is correctly performed.
The remuneration management system according to claim 1 or 2. In the user terminal of the posting user
The display unit displays the confirmation screen including an object in which different operation procedures are defined depending on the store.
When the object included in the confirmation screen is correctly operated by the clerk of the candidate store according to the operation procedure, the transmission unit transmits information indicating the confirmation to the server.
The remuneration management system according to claim 3, wherein the remuneration management system is characterized in that. In the server
The detection unit detects that the image containing the location-identifiable image or the content including the location-identifiable character string has been posted, and the detection unit detects that the content has been posted.
The estimation unit estimates the posting position based on the image included in the content or the character string.
The remuneration management system according to any one of claims 1 to 4, wherein the reward management system is characterized in that. In the server
The granting unit responds to the evaluation value when the elapsed time from when the detecting unit detects the posting of the content to when the response operation is correctly performed on the user terminal is within a specified time. The reward is given to the posting user.
The remuneration management system according to any one of claims 1 to 5, characterized in that. In the server
When the elapsed time exceeds the specified time, the granting unit reduces the reward according to the evaluation value and grants the posting user.
The remuneration management system according to claim 6, wherein the remuneration management system is characterized in that. It is a reward granting method executed by the server that manages the reward.
A detection step that detects that content that meets certain requirements has been posted to the SNS by the user,
An estimation step for estimating the posting position of the content detected in the detection step, and an estimation step.
Based on the posting position estimated in the estimation step, a specific step for identifying a candidate store where the posting user who posted the content is expected to be visiting the store, and a specific step.
A reporting step of reporting summary content to a store terminal installed in the candidate store specified in the specific step, and a reporting step.
A receiving step of receiving an evaluation value for the summary content from the store terminal of the candidate store, and
When an evaluation value equal to or higher than the reference value is received in the reception step, the user terminal that the posting user can carry is notified as a necessary condition that the current position is within a predetermined range of the posting position. Sending step to send a message
When the response operation to be performed when the message transmitted in the transmission step is notified is correctly performed in the user terminal of the posting user, the evaluation value received in the reception step is used. The granting step of granting the corresponding reward to the posting user, and
A reward giving method characterized by providing. A computer that manages rewards,
A detector that detects that content that meets certain requirements has been posted to the SNS by the user,
An estimation unit that estimates the posting position of the content detected by the detection unit,
A specific unit that identifies a candidate store where the posting user who posted the content is expected to be visiting the store, based on the posting position estimated by the estimation unit.
A reporting unit that reports summary content to store terminals installed in the candidate store specified by the specific unit,
A receiver that receives an evaluation value for the summary content from the store terminal of the candidate store,
When the receiving unit receives an evaluation value equal to or higher than the reference value, a message is sent to the user terminal that the posting user can carry, with the condition that the current position is within a predetermined range of the posting position. Transmitter to send,
When the response operation to be performed when the message transmitted by the transmitting unit is notified is correctly performed on the user terminal of the posting user, the response operation corresponds to the evaluation value received by the receiving unit. A granting unit that grants rewards to users of the user terminal,
A program characterized by functioning as.

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