JP6846873B2 - Game system and programs - Google Patents

Description

The present invention relates to a game system, a program, and the like.

Conventionally, a game system that displays an advertisement during a game has been known. As a conventional technique of such a game system, for example, there is a technique disclosed in Patent Documents 1 and 2. For example, in the game system of Patent Document 1, when the game software of a racing game is started, a display object such as a circuit course or a signboard standing beside the course is displayed on the game screen. Then, an advertisement (commercial advertisement) about products such as game software is displayed on the signboard standing beside the course.

Japanese Unexamined Patent Publication No. 9-10440 Japanese Unexamined Patent Publication No. 2006-271904

However, in a conventional game system in which advertisements are displayed during a game, what kind of advertisement is displayed at what timing and in a situation is predetermined by a game program or the like, and there is no element that the player intervenes. It was. For this reason, the advertisement displayed during the game is merely a display object that obstructs the player's field of view, and it has not been possible to improve the fun of the game by using the advertisement display. In addition, the display mode of the advertisement was uniform, and the function of the advertisement as an advertisement of a product or service could not be fully exhibited.

According to some aspects of the present invention, it is possible to provide a game system, a program, or the like that enables an intervening element or the like of a player to be provided in an advertisement display.

One aspect of the present invention is the advertisement generation request and the destination when the first player specifies a destination and makes an advertisement generation request in the first terminal device in which the first player plays a game. A reception processing unit that performs a process of receiving the advertisement, a display processing unit that performs a process for displaying an advertisement corresponding to the advertisement generation request on the second terminal device of the second player designated by the destination, and a display processing unit. The second player who has been requested to generate the advertisement determines whether or not the condition for canceling the display of the advertisement is satisfied, and if the condition for canceling the advertisement is satisfied, the second terminal of the second player. It relates to a game system including an advertisement processing unit that performs a process of canceling the display of the advertisement on the device.

In one aspect of the present invention, when the first player of the first terminal device makes an advertisement generation request, the advertisement generation request is accepted, and the advertisement corresponding to the advertisement generation request is designated as the destination. Is displayed on the second terminal device of the player. Then, when the condition for canceling the display of the advertisement is satisfied by the second player, the display of the advertisement on the second terminal device is canceled. As described above, in one aspect of the present invention, when the advertisement is displayed on the second terminal device of the second player by the advertisement generation request of the first player and the cancellation condition is satisfied by the second player, the advertisement is displayed. Is released. Therefore, it becomes possible to have a player's intervening element in the advertisement display, and it is possible to realize an unprecedented advertisement display method.

Further, in one aspect of the present invention, different cancellation conditions may be set according to the advertisement of the advertisement generation request, and the advertisement processing unit may determine the cancellation conditions set according to the advertisement.

In this way, different cancellation conditions are set according to each advertisement of the advertisement generation request, and it is determined whether or not the cancellation conditions are satisfied. Therefore, the player will take various actions in order to satisfy the condition for canceling the display of the advertisement, and it is possible to improve the fun of the game using the advertisement.

Further, in one aspect of the present invention, the acceptance processing unit performs a process of receiving an advertisement generation request selected by the first player from among a plurality of the advertisement generation requests having different cancellation conditions, and the advertisement processing unit receives the advertisement generation request. May determine the cancellation condition corresponding to the selected advertisement generation request.

In this way, the first player can select a desired advertisement generation request from a plurality of advertisement generation requests having different cancellation conditions, and the release condition for the selected advertisement generation request is the second. It is determined whether the player is satisfied. Therefore, according to the advertisement generation request selected by the first player, the action performed by the second player in order to cancel the advertisement generation request is different, and the fun of the game using the advertisement can be further improved. ..

Further, in one aspect of the present invention, the advertisement processing unit may use the purchase information of the second player for the product or service targeted by the advertisement, the browsing information of the advertisement by the second player, the product or the product or the service. The cancellation condition may be determined based on at least one of the word-of-mouth information of the second player for the service and the response information of the second player for the product or the service.

In this way, in order to cancel the display of the advertisement, the second player takes various actions such as purchasing a product or service, viewing the advertisement, word-of-mouth, or responding, and the game using the advertisement. It is possible to further improve the fun of the product.

Further, in one aspect of the present invention, the advertisement processing unit grants a privilege to at least one of the first player and the second player when the second player satisfies the cancellation condition. Processing may be performed.

In this way, it becomes possible to give the first player and the second player an effective motivation to make an advertisement generation request, for example, each terminal device by the voluntary action of the first player. It will be possible to create frequent advertisement displays in.

Further, in one aspect of the present invention, the advertisement processing unit provides the privilege given to at least one of the first player and the second player when the second player satisfies the cancellation condition. , The advertisement may be changed according to the advertisement of the advertisement generation request.

In this way, the privilege given to the first player and the second player when the cancellation condition is satisfied can be variously changed according to the advertisement.

Further, according to one aspect of the present invention, the advertisement processing unit is given to at least one of the first player and the second player when the second player satisfies the cancellation condition. The privilege may be changed according to the difference in the cancellation conditions.

In this way, if the cancellation conditions are different, the benefits given to the first player and the second player when the cancellation conditions are satisfied will also change accordingly.

Further, in one aspect of the present invention, when the advertisement processing unit receives the advertisement generation request from the first player, the advertisement processing unit processes the first player with a cost request corresponding to the advertisement generation request. You may go.

In this way, it is possible to suppress a situation in which an unlimited number of advertisement generation requests are made.

Further, in one aspect of the present invention, the advertisement processing unit may perform at least one restriction process of use restriction and destination restriction in response to the advertisement generation request of the first player.

In this way, it is possible to suppress situations such as an outbreak of advertisement generation requests or an advertisement generation request being made to an inappropriate destination.

Further, in one aspect of the present invention, when the first player makes the advertisement generation request to the second player, the advertisement processing unit makes the first player by the second player. The restriction processing of the advertisement generation request may be performed.

In this way, it is possible to suppress a situation in which the second player who receives the advertisement generation request from the first player makes an advertisement generation request to the first player in retaliation.

Further, in one aspect of the present invention, the advertisement processing unit may perform penalty processing on the second player when the cancellation condition is not satisfied by the second player.

In this way, it is possible to effectively encourage the second player to satisfy the condition for canceling the advertisement display.

Further, in one aspect of the present invention, the advertisement of the advertisement generation request may be an advertisement related to a game.

In this way, various advertisements related to the game can be displayed on the second terminal device of the second player, which is the destination, in response to the advertisement generation request of the first player.

1 (A) to 1 (E) are explanatory views of a configuration example of the game system of the present embodiment. Configuration example of the server system of this embodiment. Configuration example of the terminal device of this embodiment. 4 (A) to 4 (C) are explanatory views of the method of the present embodiment. 5 (A) and 5 (B) are also explanatory views of the method of the present embodiment. 6 (A) to 6 (C) are explanatory views of the selection screen of the advertisement generation request. 7 (A) and 7 (B) are examples of advertisement display. Example of advertising information. Example of cancellation condition information. Explanatory drawing of privilege granting process. An explanatory diagram of a method of changing costs and benefits according to advertisements. 12 (A) and 12 (B) are explanatory views of the restriction process of the advertisement generation request. Explanatory drawing of restriction processing of advertisement generation request. 14 (A) to 14 (C) are explanatory views of penalty processing when the cancellation condition is not satisfied. The flowchart which shows the detailed processing example of this embodiment.

Hereinafter, this embodiment will be described. The present embodiment described below does not unreasonably limit the content of the present invention described in the claims. Moreover, not all of the configurations described in the present embodiment are essential constituent requirements of the present invention.

1. 1. Game system First, a configuration example of the game system of the present embodiment will be described with reference to FIGS. 1 (A) to 1 (E).

In FIG. 1A, the server system 500 (information processing system) is communicated and connected to the terminal devices TM1 to TMn via the network 510. For example, the server system 500 is a host, and the terminal devices TM1 to TMn are clients. In the following, a case where the game system of the present embodiment and its processing are realized mainly by the server system 500 will be described as an example, but all or part of the game system and its processing will be carried out by the terminal devices TM1 to TMn. It may be realized. Further, in the following, each terminal device of TM1 to TMn will be appropriately referred to as a terminal device TM.

The server system 500 can be realized by, for example, one or a plurality of servers (management server, game server, billing server, service providing server, content distribution server, authentication server, database server, communication server, etc.). The server system 500 can provide various services for operating a community-type website or an online game, manage data necessary for executing the game, and distribute a client program and various data. As a result, for example, the terminal device TM, which is a player terminal, accesses the server system 500 in order to use the SNS (Social Networking Service) or the like, and the online game provided by the server system 500, such as a social game, can be played. It will be possible.

Network 510 (distribution network, communication line) is a communication path using, for example, the Internet or wireless LAN, and is a telephone communication in addition to a dedicated line (dedicated cable) for direct connection, a LAN by Ethernet (registered trademark), or the like. It can include a network, a cable network, a communication network such as a wireless LAN, and the like. The communication method may be wired or wireless.

The terminal device TM (player terminal) is, for example, a terminal having an Internet connection function (Internet connection function). Examples of these terminal device TMs include a portable communication terminal (smartphone, mobile phone) shown in FIG. 1 (B), a portable game device shown in FIG. 1 (C), and a home-use game device shown in FIG. 1 (D). Various devices such as (stationary type) or commercial game devices shown in FIG. 1 (E) can be used. Alternatively, as the terminal device TM, an information processing device such as a personal computer (PC) or a tablet computer may be used.

FIG. 2 shows a configuration example of the server system 500 (game system) of the present embodiment. The server system 500 includes a processing unit 600, an operation unit 660, a storage unit 670, and a communication unit 696. The configuration of the server system 500 is not limited to FIG. 2, and various modifications such as omitting a part of the component (each part) or adding another component can be performed. Further, each process of the processing unit 600 of the server system 500 may be realized by the processing unit 100 of the terminal device TM shown in FIG. 3, which will be described later, or the processing unit 600 of the server system 500 and the processing unit 100 of the terminal device TM are distributed. It may be realized by processing.

The processing unit 600 (processor) is required for game processing, game performance calculation processing, display processing, sound processing, and server based on various information stored in the storage unit 670 (database), programs, operation information, and the like. Various control processes or management processes are performed.

Each process (each function) of the present embodiment performed by each unit of the processing unit 600 (processing unit 100) can be realized by a processor (processor including hardware). For example, each process of the present embodiment can be realized by a processor that operates based on information such as a program and a memory that stores information such as a program. In the processor, for example, the functions of each part may be realized by individual hardware, or the functions of each part may be realized by integrated hardware. The processor may be, for example, a CPU (Central Processing Unit). However, the processor is not limited to the CPU, and various processors such as GPU (Graphics Processing Unit) and DSP (Digital Processing Unit) can be used. Further, the processor may be a hardware circuit by ASIC. The memory (storage units 670 and 170) may be a semiconductor memory such as SRAM or DRAM, or may be a register. Alternatively, it may be a magnetic storage device such as a hard disk device (HDD), or an optical storage device such as an optical disk device. For example, the memory stores instructions that can be read by a computer, and when the instructions are executed by the processor, the processing (functions) of each part of the processing unit 600 (processing unit 100) is realized. The instruction here may be an instruction set that constitutes a program, or may be an instruction that instructs the hardware circuit of the processor to operate.

The processing unit 600 includes an input processing unit 602, an arithmetic processing unit 610, and an output processing unit 640. The arithmetic processing unit 610 includes a game processing unit 611, a reception processing unit 612, an advertisement processing unit 613, an authentication processing unit 617, a billing processing unit 618, a management processing unit 619, a display processing unit 620, and a sound processing unit 630. The advertisement processing unit 613 includes a cancellation condition determination unit 614, a privilege processing unit 615, and a cost request processing unit 616. As described above, each process of the present embodiment executed by each of these parts can be realized by a processor (or a processor and a memory).

The input processing unit 602 performs a process of receiving the operation information input by the operation unit 660, a process of reading the information from the storage unit 670, and a process of receiving the information via the communication unit 696 as the input process. For example, the input processing unit 602 has a process of acquiring the operation information detected by the operation unit 660, a process of reading the information specified by the read command from the storage unit 670, and an external device (terminal device, etc.) of the server system 500. The process of receiving information from the server system, etc.) via the network 510 is performed as an input process. Here, the reception process is a process of instructing the communication unit 696 to receive information, a process of acquiring the received information by the communication unit 696 and writing it to the storage unit 670.

The arithmetic processing unit 610 performs various arithmetic processes. For example, arithmetic processing such as game processing, acceptance processing, advertisement processing, authentication processing, management processing, display processing, or sound processing is performed.

The game processing unit 611 (game processing program module) performs game processing. The game process includes a process of starting a game when the game start condition is satisfied, a process of advancing the game, a process of ending the game when the game end condition is satisfied, and the like. Alternatively, as a game process, an object space setting process for arranging and setting a plurality of objects in the object space, a moving object process for moving (or moving) a moving object in the object space, and an image that can be seen from a given viewpoint in the object space are generated. The virtual camera control process for controlling the virtual camera of the above, the game result calculation process for calculating the game result of the player, and the like may be performed.

The reception processing unit 612 (program module of reception processing) performs reception processing of various requests. The advertisement processing unit 613 (advertisement processing program module) performs various processes related to advertisements. Details of these processes will be described later.

The authentication processing unit 617 (program module for authentication processing) performs player authentication processing. For example, the terminal device TM is used to authenticate the logged-in player. This authentication process is performed based on, for example, a password or account information entered by the player.

The billing processing unit 618 (program module of billing processing) performs various billing processing (billing determination processing, billing data creation processing, storage processing, etc.). The billing information storage unit 676 of the storage unit 670 stores the billing information to be billed by the billing processing unit 618.

The management processing unit 619 (program module of management processing) performs various management processes of the server. For example, it manages various services provided by the server and manages various information such as server management information.

For example, the player performs a predetermined procedure to acquire an account in order to use the service provided by the server system 500. By logging in by entering the password associated with the acquired account, the player can play network games, provide services on game sites, online shopping for items, exchange messages between players, and make friends. You will be able to use various services such as user registration. The management processing unit 619 also manages such player account information.

The display processing unit 620 (display processing program module) performs processing for displaying an image on a display unit such as a terminal device TM. For example, image generation data for generating the image is generated. Alternatively, control may be performed to display an image on a display unit such as a terminal device TM. The sound processing unit 630 (sound processing program module) performs processing for outputting sound from a sound output unit such as a terminal device TM. For example, sound generation data for generating the sound (voice, game sound, sound effect) is generated. Alternatively, control may be performed to output sound from a sound output unit such as a terminal device TM. Here, the image generation data for generating an image is data for displaying the image generated by the method of the present embodiment on the terminal device TM or the like, and may be the image data itself. It may be various data (display screen setting data, object data, etc.) used by the terminal device TM to generate an image. The same applies to the sound generation data generated by the sound processing unit 630.

The output processing unit 640 performs output processing of various types of information. For example, the output processing unit 640 performs a process of writing information to the storage unit 670 and a process of transmitting information via the communication unit 696 as an output process. For example, the output processing unit 640 performs a process of writing the information specified by the write instruction to the storage unit 670, and sends the information to the external device (terminal device, other server system, etc.) of the server system 500 via the network 510. Perform the process of sending. The transmission process is a process of instructing the communication unit 696 to transmit information, instructing the communication unit 696 to transmit information, and the like.

The operation unit 660 is for the system administrator (operator) to input various information.

The storage unit 670 stores various types of information. For example, various information is stored in a database format. Further, the storage unit 670 functions as a work area of the processing unit 600, the communication unit 696, and the like. The function of the storage unit 670 can be realized by a semiconductor memory, an HDD, an SDD, an optical disk device, or the like.

The storage unit 670 includes an advertisement information storage unit 672, a release condition information storage unit 673, a privilege information storage unit 674, a billing information storage unit 676, and a user information storage unit 678. The advertisement information storage unit 672 stores various information about the advertisement. For example, the content information and identification information of the advertisement, the information of the product or service targeted by the advertisement, the cancellation condition associated with each advertisement, the cost, and the information of the privilege (reward, etc.) are stored. The release condition information storage unit 673 stores various information about the release condition. For example, the content information of the cancellation condition is stored. The privilege information storage unit 674 stores information about the privilege given to the player. For example, information on benefits such as rewards (game points, in-game currency), items, etc. given to the player when the cancellation condition is satisfied is stored. The billing information storage unit 676 stores information on the billing process performed by the billing processing unit 618. The user information storage unit 678 stores the player's personal information (name, gender, date of birth, e-mail address, etc.) as user information. For example, the player account information described above is also stored as user information. The billing information stored in the billing information storage unit 676 is associated with each account information of each player.

The information storage medium 680 (a medium that can be read by a computer) stores programs, data, and the like, and its function can be realized by an optical disk (CD, DVD, BD), an HDD, a semiconductor memory (ROM), or the like.

The communication unit 696 communicates with the terminal device TM or the like via a wired or wireless network 510, and its function can be realized by hardware such as a communication ASIC or a communication processor or communication firmware. ..

FIG. 3 shows a configuration example of the terminal device TM (player terminal, client device, game device) of the present embodiment. The configuration of the terminal device TM is not limited to FIG. 3, and various modifications such as omitting a part of the component (each part) or adding another component can be performed.

The terminal device TM includes a processing unit 100, an operation unit 160, an imaging unit 162, a storage unit 170, a display unit 190, a sound output unit 192, an I / F unit 194, and a communication unit 196.

The processing unit 100 (processor) performs game processing, game result calculation processing, display processing, sound processing, and the like based on the operation information and the program from the operation unit 160. The processing unit 100 can be realized by a processor, or a processor and a memory, similarly to the processing unit 600 of FIG. 2 described above.

The processing unit 100 includes an input processing unit 102, an arithmetic processing unit 110, and an output processing unit 140. The arithmetic processing unit 110 includes a game processing unit 111, a reception processing unit 112, an advertisement processing unit 113, a display processing unit 120, and a sound processing unit 130. The advertisement processing unit 113 includes a cancellation condition determination unit 114, a privilege processing unit 115, and a cost request processing unit 116.

The input processing unit 102 performs a process of receiving the operation information input by the operation unit 160, a process of reading the information from the storage unit 170, and a process of receiving the information via the communication unit 196 as input processing. For example, the input processing unit 102 performs a process of acquiring the operation information detected by the operation unit 160, a process of reading the information specified by the read command from the storage unit 170, and an external device (server system, other device) of the terminal device TM. The process of receiving information from the terminal device or the like via the network 510 is performed as an input process. The game processing unit 111 performs the various game processing described above. The reception processing unit 112 and the advertisement processing unit 113 perform reception processing and advertisement processing. The display processing unit 120 performs processing for displaying an image on the display unit 190. For example, when an image is generated on the terminal device side, drawing processing is performed based on the results of various processes (application processing, game processing) performed by the processing unit 100, and an image is generated by this, and the display unit 190 displays the image. Output. When an image is generated on the server side, a process of displaying an image based on image information from the server system on the display unit 190 is performed. The sound processing unit 130 performs sound control based on the results of various processes performed by the processing unit 100. As a result, BGM, sound effects, voice, and the like are output from the sound output unit 192. The game processing, acceptance processing, advertisement processing, display processing, sound processing, and the like of the present embodiment may be realized by processing either the server system 500 or the terminal device TM, or the server system 500 and the terminal device. It may be realized by the distributed processing of TM. For example, in the case of a stand-alone game system that does not use a network, each process of the present embodiment is performed by the terminal device TM, which is a game system.

The operation unit 160 is for the user (player) to input various information such as operation information, and its functions include operation buttons, direction instruction keys, analog sticks, levers, and various sensors (angular velocity sensor, acceleration). It can be realized by a sensor, etc.), a microphone, or a touch panel type display.

The image pickup unit 162 (camera) captures an image of a subject, and is realized by an image sensor such as a CCD or CMOS sensor and an optical system composed of a focus lens or the like.

The storage unit 170 serves as a work area for the processing unit 100, the communication unit 196, and the like, and its function can be realized by a semiconductor memory, an HDD, an SDD, an optical disk device, or the like. The storage unit 170 includes an advertisement information storage unit 172, a release condition information storage unit 173, and a privilege information storage unit 174.

The information storage medium 180 (a medium that can be read by a computer) stores programs, data, and the like, and its functions can be realized by an optical disk, an HDD, a semiconductor memory, and the like. The processing unit 100 performs various processes of the present embodiment based on the program (data) stored in the information storage medium 180. The information storage medium 180 is provided with a program (a program for causing the computer to execute the processing of each part) for functioning a computer (a device including an operation unit, a processing unit, a storage unit, and an output unit) as each part of the present embodiment. I can remember.

The display unit 190 outputs an image generated by the present embodiment, and its function can be realized by an LCD, an organic EL display, a CRT, an HMD, or the like. The sound output unit 192 outputs the sound generated by the present embodiment, and its function can be realized by a speaker, headphones, or the like.

The I / F (interface) unit 194 performs interface processing with the portable information storage medium 195, and the function can be realized by an ASIC or the like for I / F processing. The portable information storage medium 195 is for the user to store various types of information, and is a storage device that retains the storage of such information even when the power is not supplied. The portable information storage medium 195 can be realized by an IC card (memory card), a USB memory, a magnetic card, or the like.

The communication unit 196 communicates with an external device such as a server system 500 or another terminal device via a network 510, and its function is hardware such as a communication ASIC or a communication processor, or This can be achieved with communication firmware.

The program (data) for operating the computer as each part of the present embodiment is transferred from the information storage medium of the server system (host device) to the information storage medium 180 (or storage unit 170) via the network and the communication unit 196. It may be delivered. The use of information storage media by such a server system can also be included within the scope of the present invention.

Then, in the present embodiment, as shown in FIG. 2, the server system 500 (or terminal device TM), which is a game system, displays the reception processing unit 612 (reception processing unit 112), the advertisement processing unit 613 (advertisement processing unit 113), and the display. The processing unit 620 (display processing unit 120) is included. In the following, the case where the game system of the present embodiment is realized by the server system 500 will be mainly described as an example, but the present embodiment is not limited to this, and the game system can be realized by the terminal device TM or the server. It may be realized by the distributed processing of the system 500 and the terminal device TM.

The reception processing unit 612 (reception processing unit 112; the same applies hereinafter) performs the reception processing of the advertisement generation request. For example, in the first terminal device (TM1) in which the first player (first user) plays a game, when the first player specifies a destination and makes an advertisement generation request, the advertisement generation request is satisfied. Performs the process of accepting the destination. For example, an advertisement generation request acceptance screen is displayed on the display unit 190 of the first terminal device. When the first player selects to make an advertisement generation request with the second player (second user) as the destination on the reception screen (selection screen), the advertisement generation request and the destination are accepted.

The display processing unit 620 (display processing unit 120; the same applies hereinafter) performs a process for displaying an advertisement corresponding to the advertisement generation request on the second terminal device (TM2) of the second player designated by the destination. Do. For example, a process of instructing the second terminal device to display an advertisement corresponding to an advertisement generation request or transmitting information necessary for displaying an advertisement or the like to the second terminal device is performed. For example, a process of transmitting the advertisement information stored in the advertisement information storage unit 672 to the second terminal device is performed. This advertisement information may include image information of the displayed advertisement. Alternatively, a process of transmitting the release condition information stored in the release condition information storage unit 673 to the second terminal device may be performed.

The advertisement processing unit 613 (advertisement processing unit 113; the same applies hereinafter) performs a process of determining a condition for canceling the display of the advertisement and a process of canceling the display of the advertisement when the cancellation condition is satisfied. For example, the advertisement processing unit 613 determines whether or not the second player for which the advertisement generation request has been made satisfies the condition for canceling the display of the advertisement. The release condition determination process is performed by the release condition determination unit 614 (release condition determination unit 114; the same applies hereinafter). Then, when the cancellation condition is satisfied (when the condition is cleared), the advertisement processing unit 613 performs a process of canceling the display of the advertisement on the second terminal device of the second player. That is, a process of hiding the advertisement display on the second terminal device is performed. For example, it is determined whether or not the release condition specified by the release condition information stored in the release condition information storage unit 673 (release condition information storage unit 173; the same applies hereinafter) is satisfied. Then, when the cancellation condition is satisfied, a process of instructing the second terminal device to cancel (hide) the display of the advertisement displayed by the advertisement generation request from the first terminal device. I do. The instructed second terminal device performs a process of deleting the advertisement displayed by the advertisement generation request from the screen.

Further, in the present embodiment, different cancellation conditions are set according to the advertisement of the advertisement generation request. Then, the advertisement processing unit 613 determines the cancellation condition set according to the advertisement. For example, the advertisement information storage unit 672 (advertisement information storage unit 172; the same applies hereinafter) stores the conditions for canceling the advertisement display in association with each advertisement that is the target of the advertisement generation request. The specific content of the release condition is stored in, for example, the release condition information storage unit 673. When the advertisement display request is received, the advertisement processing unit 613 determines the cancellation condition associated with the advertisement.

The acceptance processing unit 612 performs a process of accepting an advertisement generation request selected by the first player from among a plurality of advertisement generation requests having different cancellation conditions. For example, the display unit 190 of the first terminal device of the first player displays a selection screen of a plurality of advertisement generation requests having different cancellation conditions. Then, when the first player performs an operation of selecting a desired advertisement generation request from a plurality of advertisement generation requests on the selection screen, the selection operation is accepted. Then, the advertisement processing unit 613 determines the cancellation condition corresponding to the selected advertisement generation request. For example, from a plurality of advertisement information stored in the advertisement information storage unit 672, an advertisement corresponding to the advertisement generation request selected by the first player is selected, and the cancellation condition associated with the selected advertisement is determined. To do. Then, when the cancellation condition is satisfied, a process of canceling the advertisement display on the second terminal device is performed.

The advertisement processing unit 613 includes the purchase information of the second player regarding the product or service targeted for the advertisement, the browsing information of the advertisement by the second player, the word-of-mouth information of the second player for the product or service, and the product or service. The release condition is determined based on at least one of the second player's response information about.

Here, the product or service is the target of the advertisement of the advertisement generation request, for example, the product or service related to the game. The advertisement advertises the player to purchase the product, for example, or provides the service to the player, for example, for a fee. Then, the advertisement processing unit 613 determines the cancellation condition based on the information such as whether the second player has purchased or reserved the product or service of the advertisement. Alternatively, the cancellation condition is determined based on the information on whether the second player has made a word-of-mouth about the product or service of the advertisement, the number of word-of-mouth, the content of the word-of-mouth, and the like. Alternatively, the cancellation condition is determined based on the information that the second player responds to the product or service of the advertisement. For example, the response information includes response information to a quiz given about a product or service, response information to a questionnaire conducted about a product or service, and the like.

Further, the advertisement processing unit 613 performs a process of granting a privilege to at least one of the first player and the second player when the second player satisfies the cancellation condition. The privilege processing unit 615 performs the privilege granting process. Here, the privilege is, for example, a reward given to the first player or the second player when the second player clears the cancellation condition for the advertisement generation request. As the reward, for example, various game points, in-game currency, items (equipment and tools such as weapons and armor), skills, techniques or titles given to the first player and the second player can be assumed. .. The privilege given to the first player and the second player may generate an effect of changing various game parameters. The privilege information such as the content information and the identification information of the privilege is stored in the privilege information storage unit 674.

Further, the advertisement processing unit 613 performs a process of changing the privilege according to the advertisement of the advertisement generation request. For example, when the second player satisfies the cancellation condition, the privilege given to the first player and the second player is changed according to the advertisement of the advertisement generation request. For example, the amount of reward for benefits (game points to be granted, in-game currency), the type and content of benefits (items, skills, techniques, titles or effects to be granted), and the type of advertisement (advertisement generation) Change according to the type of request). Information such as the reward amount of this privilege is stored in the advertisement information storage unit 672 in association with each advertisement.

Further, the advertisement processing unit 613 changes the privilege given to at least one of the first player and the second player when the second player satisfies the cancellation condition according to the difference in the cancellation condition. For example, if the cancellation conditions are different, the benefits given to the first player and the second player when the cancellation conditions are satisfied are also changed. For example, the higher the difficulty level of the release condition (difficulty level of clearing the condition) cleared by the second player, the larger the reward amount given to the first player and the second player, and the higher the value of the privilege ( Rare items, etc.) are given to the first player and the second player. In this case, each privilege given when each cancellation condition is satisfied may be stored in association with each cancellation condition.

Further, the advertisement processing unit 613 performs cost request processing for the player who has made the advertisement generation request. For example, when an advertisement generation request is received from the first player, the cost request processing corresponding to the advertisement generation request is performed for the first player. The cost request processing unit 616 performs this cost request processing. For example, the amount of cost required for the first player is changed according to the type of advertisement that is the target of the advertisement generation request. For example, the more difficult the advertisement display cancellation condition is, the higher the cost is required. The cost is borne by the player when making an advertisement generation request, and is consumed each time the player makes an advertisement generation request. The cost is, for example, various game points required for game play, in-game currency, real currency, and the like. Alternatively, if it is necessary to consume some points possessed by the player in order to play the game, the points are also a cost.

In addition, the advertisement processing unit 613 performs restriction processing for the advertisement generation request. For example, at least one restriction process of usage restriction and destination restriction is performed on the advertisement generation request of the first player. For example, the usage restriction process of the advertisement generation request is performed so that the player (first player) does not make the advertisement generation request indefinitely. Specifically, the usage period and the number of times of use of the advertisement generation request are limited. For example, when a player makes an advertisement generation request, the next advertisement generation request by the player is not accepted until a given time limit elapses. Alternatively, the number of times the advertisement generation request is used within a predetermined period (for example, within one day) is limited to a given number of times. Further, the destination of the advertisement generation request may be restricted. For example, while not limiting the request for advertisement generation to a third party player, the request for advertisement generation to a related player such as a family member is restricted (for example, disallowed). Alternatively, conversely, a restriction process may be performed so as to limit the destination of the advertisement generation request to only the acquaintances (friends, etc.) of the player.

Further, when the first player makes an advertisement generation request to the second player, the advertisement processing unit 613 may perform the restriction processing of the advertisement generation request to the first player by the second player. That is, the second player who receives the advertisement generation request from the first player is restricted from making the advertisement generation request to the first player in retaliation. For example, after receiving the advertisement generation request from the first player, the advertisement generation request to the first player by the second player is restricted until a given restriction period elapses. Specifically, the advertisement generation request by the second player is not accepted and is disallowed. By doing so, it is possible to suppress the occurrence of a chain of advertisement generation requests.

Further, the advertisement processing unit 614 performs penalty processing when the cancellation condition is not satisfied. For example, if the release condition is not satisfied by the second player, a penalty process is performed on the second player. For example, when a given period has passed since the advertisement generation request from the first player was received, or when the number of actions of the second player for clearing the cancellation condition exceeds the given limit number. , Performs a penalty process on the second player. As the penalty process, it is possible to assume a process of reducing game points or in-game currency owned by the second player, a process of confiscating items, skills, techniques, titles, etc. from the second player. For example, the penalty process may be a process of reducing the amount of reward given in the privilege granting process, a process of confiscating the granted privilege, or the like. Alternatively, the penalty process may be a process that puts the second player in a more disadvantageous situation in the game played by the second player.

The advertisement for requesting the generation of an advertisement is, for example, an advertisement related to a game. Game-related advertisements include, for example, advertisements for newly released games, advertisements for related games that have already been released, advertisements for items that can be used in the game, and various types that players can receive in connection with the game. You can imagine advertisements related to the service of.

Although the case where the server system 500 of FIG. 2 performs the game processing, the acceptance processing, the advertisement processing, the display processing, and the like of the present embodiment has been described above, the present embodiment is not limited to this. For example, the terminal device TM of FIG. 3 may perform part or all of the game processing, acceptance processing, advertisement processing, display processing, and the like of the present embodiment described above. In this case, the terminal device TM (or a system in which the terminal device and the server system are linked) functions as the game system of the present embodiment.

2. Method of this Embodiment Next, the method of this embodiment will be described in detail. In the following, the case where the method of this embodiment is applied to a game such as a race game will be mainly described as an example, but the method of this embodiment will be described in various games (RPG, action game, battle game, competition game, etc.). It can be applied to simulation games, card games, sports games, quiz games, puzzle games, communication games, music games, etc.), and can be applied to other than games. Further, in the following, the server system will be simply referred to as a server as appropriate.

2.1 Displaying and canceling advertisements In the conventional advertisement display method, advertisements are displayed at predetermined timings and situations, such as before the start of gameplay, during gameplay, after the end of gameplay, or at the time of a scene change. Was being done. Since what kind of advertisement is displayed at what timing and situation is uniformly determined by a game program or the like, there is a problem that the display mode of the advertisement becomes uniform. In addition, since there is no element that the player intervenes, it is not possible to improve the fun of the game using advertisements.

Therefore, in the present embodiment, the player PL1 selects a desired advertising bomb from, for example, a plurality of types of advertising bombs (advertising generation request in a broad sense), sends the desired advertising bomb to the player PL2, and the sent player PL2 is the advertising bomb. After clearing the cancellation condition of, the method of canceling the advertisement display is adopted.

For example, in FIG. 4A, the player PL1 (first player) plays a game on the terminal device TM1 (first terminal device), and the player PL2 (second player) is the terminal device TM2 (second terminal). Play the game on the device). As described in FIGS. 1 (A) to 1 (E), the terminal devices TM1 and TM2 include a portable communication terminal (smartphone, mobile phone), a portable game device, a home game device, a business game device, and the like. A personal computer, a tablet computer, or the like. The terminal devices TM1 and TM2 and the server (in a broad sense, a game system) are communicated and connected via a network. In a game played by the players PL1 and PL2 of the terminal devices TM1 and TM2, usable game points are set in the players PL1 and PL2. The player PL1 selects a desired advertising bomb from a plurality of types of advertising bombs in the game, and specifies the destination thereof. As a result, the advertisement corresponding to the advertisement bomb is displayed on the display unit of the terminal device TM2 of the player PL2. In the terminal device TM2 of the player PL2 to which the advertisement bomb is sent, the display of the advertisement is canceled when the cancellation condition of the advertisement bomb (condition for erasing the advertisement display) according to the type of the advertisement is cleared. For example, by purchasing something related to an advertisement, browsing an advertisement for a certain period of time, reviewing some people, or clearing an issue in a game, the cancellation condition is satisfied and the display of the advertisement is canceled. Will be done. When the player PL2 clears the cancellation condition, a reward as a privilege is given to the player PL1 and the player PL2. The conditions for canceling the advertising bomb that the player PL2 must clear and the amount of reward given to the player PL1 and the player PL2 vary depending on the type of the advertising bomb. Further, when the player PL1 sends an advertising bomb, the player PL1 bears the cost. In addition, advertising bombs have usage restrictions (for example, once a day) and destination restrictions (such as not being able to request family members and friends who have a specific relationship). There are also restrictions such as retaliation against the opponent's player who has set up the advertising bomb is prohibited for a certain period of time. If the player PL2 cannot clear the conditions for canceling the advertising bomb, a penalty is given to the player PL2. The advertisement to be displayed is, for example, a game-related advertisement.

More specifically, as shown in FIG. 4A, when the player PL1 makes an advertisement generation request by designating a destination in the terminal device TM1 in which the player PL1 plays a game, the advertisement generation request is, for example, a server ( Accepted by the host server, game server). In FIG. 4A, the drop of an advertisement bomb, which is an advertisement generation request, is selected with the player PL2 playing the game on the terminal device TM2 as the destination. Then, the server (display processing unit) performs a process for displaying the advertisement corresponding to the advertisement generation request on the terminal device TM2 of the player PL2 designated by the destination. For example, the server performs a process of instructing the terminal device TM2 to display the image of the advertisement display on the game screen.

Next, as shown in FIG. 4B, the server (advertisement processing unit) determines whether or not the player PL2 for which the advertisement generation request has been requested satisfies the condition for canceling the display of the advertisement. The details of the cancellation condition will be described later. When the cancellation condition is satisfied, as shown in FIG. 4C, the server performs a process of canceling the display of the advertisement on the terminal device TM2 of the player PL2. For example, the server performs a process of instructing the terminal device TM2 to delete the advertisement display from the game screen.

Further, as shown in FIG. 5A, when the server receives the advertisement generation request from the player PL1, the server performs the request processing of the cost corresponding to the advertisement generation request to the player PL1. For example, when the player PL1 makes an advertisement generation request, the game points of the player PL1 or the in-game currency are consumed (reduced) as the cost of the advertisement generation request. By doing so, it is possible to suppress a situation in which the player PL1 makes an unlimited number of advertisement generation requests and the advertisement generation requests are randomly generated. In this case, the cost consumption may be changed according to, for example, the type of advertisement. For example, for an advertisement with a large amount of reward when the cancellation condition is satisfied, the amount of cost required for the advertisement generation request is increased. Alternatively, the player PL1 may use the item to make an advertisement generation request. In this case, the cost required for the advertisement generation request will be to use the corresponding item. Used items are consumed, for example, and disappear.

Further, as shown in FIG. 5B, the server performs a process of giving a privilege to the player PL1 when the player PL2 satisfies the cancellation condition. That is, when the player PL2 clears the cancellation condition and succeeds in canceling (erasing) the advertisement display, a privilege is given to the player PL1 who has requested the generation of the advertisement. By doing so, it becomes possible to give the player PL1 an effective motivation for making an advertisement generation request. When the player PL2 satisfies the cancellation condition, a reward or other privilege may be given to the player PL2 as well.

6 (A) to 6 (C) are examples of selection screens displayed on the terminal device TM1 when an advertisement generation request is made.

First, as shown in FIG. 6A, a selection screen for selecting whether or not to drop the advertisement bomb, which is an advertisement generation request, is displayed. When the player PL1 selects to drop the advertising bomb, as shown in FIG. 6B, a selection screen for selecting the advertising bomb to be dropped is displayed from the plurality of advertising bombs. As shown in FIG. 6B, information on the cost required for dropping the advertising bomb and information on the privilege given to the player PL1 when the advertising bomb is released are displayed in association with each advertising bomb. That is, the cost described in FIG. 5A and the privilege described in FIG. 5B are displayed in association with each advertising bomb (each advertisement). The player PL1 selects the advertising bomb to be dropped while considering these costs and benefits (rewards).

When the player PL1 selects the advertising bomb to be dropped, as shown in FIG. 6C, a selection screen for selecting the player to which the advertising bomb is dropped is displayed. That is, a selection screen for selecting the destination player of the advertisement generation request is displayed. The player PL1 selects a player to which the dropped bomb is dropped from among a plurality of players displayed on the selection screen.

As shown in FIGS. 6A to 6C, when the player PL1 specifies the advertising bomb to be dropped and its destination and makes an advertisement generation request, the cost corresponding to the selected advertising bomb is reduced to the player. It is consumed from PL1 game points and in-game currency. Then, as described with reference to FIG. 5A, the advertisement generation request is received by the server, and the advertisement corresponding to the advertisement bomb is displayed on the display unit of the second terminal device TM2 which is the destination. 7 (A) and 7 (B) show an example of advertisement display.

In FIGS. 7A and 7B, a racing game is played in which a player car PCA operated by the player PL2 and a computer car RCA operated by a computer (or an opponent player) race. When the player PL1 drops the advertising bomb to the player PL2 as shown in FIGS. 6 (A) to 6 (C), the player PL1 notifies that the advertising bomb has been dropped as shown in A1 of FIG. 7 (A). The notification screen is displayed. Then, as shown in A2 of FIG. 7B, the image of the advertisement corresponding to the advertisement bomb is displayed on the game screen. For example, in A2, an advertisement is displayed to advertise that the new software of the racing game will be released on April 10, 2016. This ad will be a game related ad.

Then, when the player PL2 desires to purchase (purchase reservation) this new software, for example, a touch operation of the portion shown in A3 of FIG. 7B is performed. Then, when the player PL2 purchases the product (game software) related to the advertisement in this way, the condition for canceling the advertisement display is satisfied, and the advertisement display shown in A2 is deleted from the game screen. As a result, as described in FIG. 5B, a reward or other privilege is given to the player PL1 (the player who requested the advertisement generation) who dropped the advertisement bomb. Since the condition for canceling the advertisement display by purchasing the product is a condition in which the difficulty of clearing is high, a larger reward amount is given to the player PL1 as a privilege. The advertisement display during the game may be an advertisement display during game play, or may be an advertisement display before the start of game play, after the end of game play, or at the time of a scene change (scene change).

FIG. 8 is an example of the advertisement information stored in the advertisement information storage unit 672 of FIG. In the advertisement information shown in FIG. 8, the product or service targeted for the advertisement, the condition for canceling the advertisement display (advertisement bomb), and the cost required for the advertisement generation request by the advertisement bomb are associated with each advertisement of each advertisement bomb. Or, when the player PL2 succeeds in canceling the advertisement display, the privilege given to the player PL1 is stored in association with it.

For example, in FIG. 6B, when the player PL1 selects the advertisement bomb BMB and makes an advertisement generation request, the cost CSB is consumed from the game points and the in-game currency of the player PL1. That is, when an advertisement generation request by the advertisement bomb BMB is received from the player PL1, the request processing of the cost CSB corresponding to the advertisement generation request is performed to the player PL1. The cost required for the advertisement generation request is different for each advertisement of the advertisement generation request. For example, the required costs of the advertising bomb BMB and BMC are different between CSB and CSC.

Further, it is assumed that the advertisement display as shown in A2 of FIG. 7B is performed on the terminal device TM2 of the player PL2 due to the advertisement generation request by the advertisement bomb. In this case, in order for the player PL2 to cancel the advertisement display (advertisement bomb), it is necessary to satisfy the cancellation condition CDB corresponding to the advertisement ADB of the advertisement bomb BMB. For example, when the cancellation condition CDB is to purchase the product or service of the advertisement ADB, the cancellation condition CDB is satisfied by purchasing the product or service.

As described above, in the present embodiment, different cancellation conditions are set according to the advertisement of the advertisement generation request, and the cancellation conditions set according to each advertisement are determined. Further, as shown in FIG. 6B, an advertisement selected by the player PL1 from a plurality of advertisement generation requests (BMA, BMB, BMC ...) with different cancellation conditions (CDA, CDB, CDC ...). The process of accepting the generation request is performed. Then, the cancellation condition (CDB) corresponding to the selected advertisement generation request (for example, BMB) is determined.

Further, when the player PL2 satisfies the condition for canceling the display of the advertisement ADB by the advertisement bomb BMB, the privilege BFB corresponding to the advertisement ADB is given to the player PL1 (or the player PL2). For example, when the player PL2 satisfies the cancellation condition, the privilege given to the player PL1 (or the player PL2) changes according to the advertisement (or the difference in the cancellation condition) of the advertisement generation request. For example, when the condition CDB for canceling the display of the advertisement ADB of the advertisement bomb BMB is satisfied by the player PL2, the privilege BFB is given to the player PL1. On the other hand, when the condition CDC for canceling the display of the advertisement ADC of the advertisement bomb BMC is satisfied by the player PL2, the privilege BFC is given to the player PL1. The privilege BFB and BFC have different reward amounts and different types.

FIG. 9 is an example of the release condition information stored in the release condition information storage unit 673 of FIG. For example, in the cancellation condition CDA, the purchase of the product to be advertised is a necessary condition for canceling the advertisement display. For example, when the player PL2 purchases the product to be advertised as described in A3 of FIG. 7B, it is determined that the cancellation condition CDA is satisfied, and the advertisement shown in A2 is hidden.

Cancellation condition In the CDB, the viewing time of the advertisement is 30 minutes or more, which is a necessary condition for canceling the advertisement display. For example, when the player PL2 browses the advertisement shown in A2 of FIG. 7B for, for example, 30 minutes or more in cumulative time, it is determined that the cancellation condition CDB is satisfied, and the advertisement is hidden.

Cancellation condition In the CDC, it is a necessary condition for canceling the advertisement display that the player PL2 justifies the quiz about the product to be advertised. For example, a quiz about the product and related products is given to the player PL2. Then, when the player PL2 answers the quiz correctly, it is determined that the cancellation condition CDC is satisfied, and the advertisement is hidden.

In the cancellation condition CDD, when the player PL2 purchases the service to be advertised, it is determined that the cancellation condition CDD is satisfied, and the advertisement is hidden.

In the cancellation condition CDE, when the number of times the advertisement is viewed by the player PL2 becomes 10 times or more, it is determined that the cancellation condition CDE is satisfied, and the advertisement is hidden.

In the cancellation condition CDF, when the player PL2 answers the questionnaire about the service to be advertised, it is determined that the cancellation condition CDF is satisfied, and the advertisement is hidden.

Alternatively, when the player PL2 inputs word-of-mouth information for the product or service to be advertised, or when the number of times the word-of-mouth information is input exceeds a predetermined number, it is determined that the cancellation condition is satisfied, and the advertisement is placed. It may be hidden.

As described above, in the present embodiment, the purchase information (CDA, CDD) of the player PL2 about the product or service to be advertised, the browsing information of the advertisement by the player PL2 (CDB, CDE), and the player for the product or service. The cancellation condition is determined based on the word-of-mouth information of PL2 and the response information (CDC, CDF) of the player PL2 regarding the product or service.

FIG. 10 is an example of a screen displayed on the terminal device TM1 of the player PL1 when the player PL2 succeeds in releasing the advertisement bomb (advertisement display). In FIG. 10, 300 points, which are game points, are given to the player PL1 as a privilege, and item IA is given as a privilege.

FIG. 11 is an example of advertising information in which the difficulty level of the cancellation condition, the cost, and the reward as a privilege are associated with each advertisement of the advertisement bomb. For example, the difficulty level of the condition for canceling the display of the advertisement ADK of the advertisement bomb BMK is set to the highest rank S. In the advertisement generation request of the difficulty level of this rank S, the cost required for the player PL1 is set to the highest cost (100), and the reward (privilege) given to the player PL1 when the cancellation condition is cleared is also It is set to a high reward amount (1000). If the cancellation conditions are different in this way, the rewards given will also change.

The difficulty level of the condition for canceling the display of the advertisement ADL of the advertisement bomb BML is set to rank A, which is lower in difficulty than rank S. In this rank A difficulty level advertisement generation request, the cost required for the player PL1 is set to a cost (50) lower than that of rank S, and the reward given when the cancellation condition is cleared is also higher than that of rank S. Is also set to a low reward amount (250).

The difficulty level of the condition for canceling the display of the advertisement ADM of the advertisement bomb BMM is set to rank B, which is lower in difficulty than rank A. In this rank B difficulty level advertisement generation request, the cost required for player PL1 is set to a cost (30) lower than that of rank A, and the reward given when the cancellation condition is cleared is also higher than that of rank A. It is set to a low reward amount (100). The same applies to the cost and reward of the advertising bomb BMN.

With the settings as shown in FIG. 11, when the player PL1 aims to obtain a higher reward, the player PL1 selects an advertisement bomb having a higher cost and requests the generation of an advertisement. If the player PL1 does not aim to obtain such a high reward, he / she will select a low-cost advertisement bomb and make an advertisement generation request.

As described above, in the present embodiment, when one player PL1 makes an advertisement generation request, the advertisement corresponding to the advertisement generation request is displayed on the terminal device TM2 of the other player PL2. Then, the display of this advertisement is canceled when the player PL2 satisfies the cancellation condition corresponding to the advertisement. Therefore, unlike the conventional method in which the advertisement is uniformly displayed at a predetermined timing and situation, it is possible to have a player's intervening element in the advertisement display. For example, when the player PL1 makes an advertisement generation request, the advertisement is displayed on the terminal device TM2 of the player PL2 at the timing and the game situation. Therefore, unlike the uniform conventional method, it is possible to give diversity to the advertisement display.

In addition, the player PL1 can drop an advertisement bomb at any time during the game, and the player PL2 can erase the advertisement display by clearing the cancellation condition, so that the advertisement display should have a game-like element. Becomes possible. For example, in the conventional advertisement display method, for a player who is not interested in the product or service to be advertised, the advertisement is merely a display object that obstructs the field of view, and the advertising effect of the advertisement cannot be sufficiently exhibited. On the other hand, in the method of the present embodiment, it is possible to realize a game-like exchange between the players PL1 and PL2, such as requesting and canceling the advertisement display. Therefore, the players PL1 and PL2 can enjoy such game-like exchanges in addition to normal game play. In addition, the player PL1 can select a desired advertising bomb from a plurality of advertising bombs, and since the benefits, costs, and cancellation conditions are different for each advertising bomb, the game-like strategy and fun can be improved.

Then, in the present embodiment, by exchanging the advertisement display between the players in a game-like manner, each player becomes interested in the product or service to be advertised, and the advertisement is advertised. The effect can also be improved as compared with the conventional method. For example, the player PL2 will purchase products and services to be advertised, browse advertisements, and answer quizzes and questionnaires related to products and services in order to satisfy the conditions for canceling advertisements. Therefore, it is possible to encourage the player PL2 to purchase products and services and browse advertisements, and to raise awareness of products and services through quizzes and questionnaires, and it is possible to enhance the advertising function of advertisements. ..

Further, when the player PL2 satisfies the cancellation condition, the player PL1 who has made the advertisement generation request is given a privilege such as a reward, so that the player PL1 can be effectively motivated to make the advertisement generation request. Therefore, even if the game software maker or the like does not incorporate the advertisement display algorithm into the game software, the advertisement is frequently displayed on each terminal device by the player's voluntary action. Therefore, it becomes possible to spontaneously increase the game-like interaction of displaying and canceling the advertisement, and the advertising effect of the advertisement can be further improved. On the other hand, since a certain cost is required for the player PL1 that makes an advertisement generation request, it is possible to suppress a situation in which advertisement generation requests are generated randomly.

2.2 Restriction processing and penalty processing In this embodiment, a predetermined control processing is performed for an advertisement generation request. For example, the usage restriction and the destination restriction processing are performed for the player's advertisement generation request.

For example, in FIG. 12A, the player PL1 of the terminal device TM1 makes an advertisement generation request to the player PL2 of the terminal device TM2 as a destination. In this case, the use of the advertisement generation request of the player PL1 is restricted from the time when the advertisement generation request is made until the time limit TLA elapses, and for example, the advertisement generation request from the player PL1 is not accepted. Then, when the time limit TLA elapses, the advertisement generation request from the player PL1 will be accepted as usual. In this way, the player PL1 drops an advertisement bomb on the same player PL2 many times in a short period of time, and advertisements from the same player PL1 are continuously and frequently displayed on the terminal device TM2 of the player PL2. It is possible to suppress such a situation.

Further, in FIG. 12B, restriction processing is performed on the destination of the advertisement generation request. For example, for third parties and friends, the permission flag of the advertisement generation request is set to 1 and it is permitted as a destination, but for family members, the permission flag is set to 0 and it is not permitted as a destination. ing. In this way, if the destination of the advertisement generation request is restricted, for example, it is possible to prevent a situation in which the family members arbitrarily request and cancel the advertisement generation request and illegally obtain the reward or the like.

The mode of permitting or disallowing the destination is not limited to the mode shown in FIG. 12B, and various modifications can be performed. For example, the permission flag may be set to 0 for a player's friend to disallow it as a destination. Alternatively, conversely, the permission flag may be set to 1 only for those who have a certain relationship with the player such as friends, and the permission may be set as the destination.

Further, in the present embodiment, when the player PL1 makes an advertisement generation request to the player PL2, a process of limiting the advertisement generation request to the player PL1 by the player PL2 is performed.

For example, in FIG. 13, the player PL1 of the terminal device TM1 makes an advertisement generation request to the player PL2 of the terminal device TM2 as a destination. In this case, the advertisement generation request to the player PL1 by the player PL2 is restricted from the time when the advertisement generation request is made until the time limit TLB elapses. For example, during the time limit TLB, the player PL2 cannot make an advertisement generation request to the player PL1. For example, during the time limit TLB, the player PL2 cannot specify the player PL1 as the destination of the advertisement generation request. Then, when the time limit TLB has elapsed, the advertisement generation request of the player PL2 destined for the player PL1 is permitted. In this way, it is possible to suppress the occurrence of a retaliatory battle in which the players PL1 and PL2 mutually generate advertisements. For example, the player PL2 drops an advertising bomb in retaliation for the advertising bomb of the player PL1, and the player PL1 drops an advertising bomb in response to the advertising bomb. It is possible to suppress the situation where the retaliation battle continues endlessly.

Further, in the present embodiment, when the player PL2 that has received the advertisement generation request does not satisfy the cancellation condition, the player PL2 is penalized.

For example, in FIG. 14A, the player PL1 makes an advertisement generation request addressed to the player PL2, and the terminal device of the player PL2 displays the advertisement corresponding to the advertisement generation request. Then, in FIG. 14B, the player PL2 is unsuccessful in clearing the release condition. For example, the cancellation condition cannot be satisfied within a given period, and the cancellation condition is not satisfied. In this case, a penalty process is performed on the player PL2 as shown in FIG. 14 (C). For example, as a penalty process, game points and in-game currency consumption processing are performed.

In this way, it is possible to suppress a situation in which the player PL2 leaves the advertisement display due to the advertisement generation request from the player PL1 and the player PL2 does not take an action for clearing the cancellation condition. That is, when an advertisement generation request comes from the player PL1, the player PL2 takes an action to satisfy the cancellation condition because, for example, if the cancellation condition is not satisfied within a given period, a penalty is imposed on itself. Will be. For example, in order to satisfy the conditions for canceling an advertisement, the user will purchase the product or service to be advertised, browse the advertisement, and answer quizzes or questionnaires related to the product or service. Therefore, it is possible to promote the purchase of products and services and the viewing of advertisements, and to raise the awareness of products and the like by using quizzes and questionnaires, and it is possible to further enhance the advertising function of advertisements. ..

2.3 Modifications Next, various modifications of the present embodiment will be described.

For example, in the present embodiment, the information about how much the second player has viewed the advertisement may be transmitted to the advertiser (advertiser) as the result information. Then, the advertiser may be billed for the result of the result information (process for billing the consideration). The result information in this case can include, for example, information such as the viewing time and the number of times the advertisement is viewed by the second player, or the number of times the product or the like is purchased via the advertisement.

In addition, when the display form of the advertisement is large (for example, the display area of the advertisement is large or the screen occupancy rate of the advertisement is high), the cost of the advertisement generation request requested from the first player is increased, or the cancellation condition is set. The difficulty level of the above may be increased, the reward amount of the privilege given when the cancellation condition is satisfied may be increased, or a higher value privilege may be given.

Further, the opponent player to which the first player requests the generation of the advertisement by the advertisement bomb may be not only the second player but also a plurality of players such as the third and fourth players. Then, for example, it is assumed that the condition for canceling the advertisement by the advertisement bomb is the condition that "the advertisement is viewed for 5 minutes". In this case, if the total viewing time of the advertisements of the second, third, and fourth players reaches 5 minutes, it may be determined that the cancellation condition has been cleared. Alternatively, it may be determined that the cancellation condition is cleared when any one of the second, third, and fourth players browses the advertisement for 5 minutes.

When the viewing time of the advertisement, which is the cancellation condition, is 5 minutes, the viewing time of the second player is 0 minutes, and the viewing time of the third player is 3 minutes, the fourth player The cancellation condition is cleared when the viewing time of is reached 2 minutes. In that case, the display of the advertisement by the advertisement bomb may be canceled (hidden) only by the fourth player, or the advertisement display by the advertisement bomb is displayed for all the second, third, and fourth players. May be released. Alternatively, the advertisement display may be canceled only for the third player having the longest viewing time, or the advertisement display may be canceled only for the third and fourth players whose viewing time is not 0 minutes. Good.

3. 3. Detailed processing Next, a detailed processing example of the present embodiment will be described with reference to the flowchart of FIG.

First, it is determined whether or not an advertisement generation request has come (step S1). For example, using the selection screens as shown in FIGS. 6A to 6C, it is determined whether or not the player has specified the destination and made the advertisement generation request.

Next, it is determined whether or not the destination is permitted to generate an advertisement (step S2). This can be determined by using the destination permission flag as shown in FIG. 12 (B). If the destination is an advertisement generation request, it is determined whether or not the restriction period of the advertisement generation request has expired (step S3). For example, it is determined whether or not the advertisement generation request is made after the time limit TLA of FIG. 12 (A) has elapsed.

If the time limit has expired, the advertisement generation request is accepted, and the advertisement information and the cancellation condition information corresponding to the advertisement generation request are read out (step S4). For example, the advertisement information and the cancellation condition information as shown in FIGS. 8 and 9 are read from the advertisement information storage unit 672 and the cancellation condition information storage unit 673. Then, the advertisement is displayed on the terminal device of the destination of the advertisement generation request (step S5). For example, an advertisement is displayed as shown in FIG. 7 (B). In addition, the cost consumption process of the advertisement generation request is performed (step S6). That is, as shown in FIG. 5A, the cost request processing is performed as the consideration for the advertisement generation request.

Next, it is determined whether or not the cancellation condition is satisfied (step S7). That is, it is determined whether or not the cancellation conditions corresponding to each advertisement display as shown in FIG. 9 are satisfied. Then, when the cancellation condition is satisfied, a process of hiding the advertisement is performed (step S8). That is, the advertisement display of FIG. 7B is deleted from the screen. Then, the process of granting the privilege to the player who requested the advertisement generation is performed (step S9). For example, as shown in FIG. 10, a process of giving benefits such as game points and items is performed. On the other hand, if the cancellation condition is not satisfied, it is determined whether or not the predetermined period has elapsed (step S10). Then, if a predetermined period elapses without satisfying the cancellation condition, a penalty process for imposing a penalty on the player is performed (step S11). That is, the penalty processing described with reference to FIGS. 14 (A) to 14 (C) is executed.

Although the present embodiment has been described in detail as described above, those skilled in the art will easily understand that many modifications that do not substantially deviate from the novel matters and effects of the present invention are possible. Therefore, all such modifications are included in the scope of the present invention. For example, in a specification or drawing, a term (ad bomb, server, etc.) described at least once with a different term (advertising request, game system, etc.) in a broader sense or synonymous may be used anywhere in the specification or drawing. , Can be replaced with that different term. Further, the processing for accepting an advertisement generation request, the processing for displaying an advertisement, the processing for determining a cancellation condition, the processing for canceling an advertisement display, the processing for limiting, etc. are not limited to those described in the present embodiment, and a method equivalent thereto is also in the present invention. Is included in the range of.

TM1-TMn, TM terminal device,
TM1, TM2 1st and 2nd terminal devices, PL1, PL2 1st and 2nd players,
100 processing unit, 102 input processing unit, 110 arithmetic processing unit, 111 game processing unit,
112 Acceptance processing unit, 113 Advertising processing unit, 114 Cancellation condition judgment unit,
115 privilege processing unit, 116 cost request processing unit, 120 display processing unit,
130 sound processing unit, 160 operation unit, 162 imaging unit, 170 storage unit,
172 Advertising information storage unit, 173 Cancellation condition information storage unit, 174 Benefit information storage unit,
180 information storage medium, 190 display unit, 192 sound output unit,
194 I / F section, 195 portable information storage medium, 196 communication section,
500 server system, 510 network, 600 processing unit,
602 Input processing unit, 610 arithmetic processing unit, 611 game processing unit,
612 Acceptance Processing Department, 613 Advertising Processing Department, 614 Cancellation Condition Judgment Department,
615 Benefits Processing Department, 616 Cost Request Processing Department, 617 Authentication Processing Department,
618 Billing processing unit, 619 management processing unit, 620 display processing unit, 630 sound processing unit,
660 operation unit, 670 storage unit, 672 advertisement information storage unit,
673 Cancellation condition information storage unit, 674 privilege information storage unit, 676 billing information storage unit,
678 user information storage unit, 680 information storage medium, 696 communication unit

Claims (14)

In the first terminal device in which the first player plays a game, when the first player specifies a destination and makes an advertisement generation request, a process of accepting the advertisement generation request and the destination is performed. Processing unit and
A display processing unit that performs processing for displaying an advertisement corresponding to the advertisement generation request on the second terminal device of the second player designated by the destination.
The second player who has been requested to generate the advertisement determines whether or not the condition for canceling the display of the advertisement is satisfied, and if the condition for canceling the advertisement is satisfied, the second terminal of the second player. An advertisement processing unit that performs a process of canceling the display of the advertisement on the device,
Including
Different cancellation conditions are set according to the advertisement of the advertisement generation request,
The advertisement processing unit
A game system characterized in that the cancellation condition set according to the advertisement is determined. In claim 1 ,
The advertisement processing unit
A game system characterized in that when the second player satisfies the cancellation condition, a process of granting a privilege to at least one of the first player and the second player is performed. In claim 2 ,
The advertisement processing unit
The privilege given to at least one of the first player and the second player when the second player satisfies the cancellation condition is changed according to the advertisement of the advertisement generation request. A game system featuring. In the first terminal device in which the first player plays a game, when the first player specifies a destination and makes an advertisement generation request, a process of accepting the advertisement generation request and the destination is performed. Processing unit and
A display processing unit that performs processing for displaying an advertisement corresponding to the advertisement generation request on the second terminal device of the second player designated by the destination.
It is determined whether or not the second player who has been requested to generate the advertisement satisfies the condition for canceling the display of the advertisement, and when the condition for canceling the advertisement is satisfied, the second terminal of the second player. An advertisement processing unit that performs a process of canceling the display of the advertisement on the device,
Including
The advertisement processing unit
When the second player satisfies the cancellation condition, a process of granting a privilege to at least one of the first player and the second player is performed.
The advertisement processing unit
The feature is that the privilege given to at least one of the first player and the second player when the second player satisfies the cancellation condition is changed according to the difference in the cancellation condition. Game system. In the first terminal device in which the first player plays a game, when the first player specifies a destination and makes an advertisement generation request, a process of accepting the advertisement generation request and the destination is performed. Processing unit and
A display processing unit that performs processing for displaying an advertisement corresponding to the advertisement generation request on the second terminal device of the second player designated by the destination.
It is determined whether or not the second player who has been requested to generate the advertisement satisfies the condition for canceling the display of the advertisement, and when the condition for canceling the advertisement is satisfied, the second terminal of the second player. An advertisement processing unit that performs a process of canceling the display of the advertisement on the device,
Including
The advertisement processing unit
When the first player makes the advertisement generation request to the second player, the second player limits the advertisement generation request to the first player. Game system. In the first terminal device in which the first player plays a game, when the first player specifies a destination and makes an advertisement generation request, a process of accepting the advertisement generation request and the destination is performed. Processing unit and
A display processing unit that performs processing for displaying an advertisement corresponding to the advertisement generation request on the second terminal device of the second player designated by the destination.
The second player who has been requested to generate the advertisement determines whether or not the condition for canceling the display of the advertisement is satisfied, and if the condition for canceling the advertisement is satisfied, the second terminal of the second player. An advertisement processing unit that performs a process of canceling the display of the advertisement on the device,
Including
The advertisement processing unit
A game system characterized in that a penalty process is performed on the second player when the cancellation condition is not satisfied by the second player. In any of claims 1 to 6 ,
The advertisement processing unit
Purchase information of the second player regarding the product or service targeted for the advertisement, browsing information of the advertisement by the second player, word-of-mouth information of the second player for the product or service, and the product. Alternatively, a game system characterized in that the cancellation condition is determined based on at least one of the response information of the second player regarding the service. In any of claims 1 to 7 ,
The advertisement processing unit
A game system characterized in that, when the advertisement generation request is received from the first player, the first player is processed for a cost corresponding to the advertisement generation request. In any of claims 1 to 8 ,
The advertisement processing unit
A game system characterized in that at least one restriction process of usage restriction and destination restriction is performed in response to the advertisement generation request of the first player. In any of claims 1 to 9 ,
A game system in which the advertisement of the advertisement generation request is an advertisement related to a game. In the first terminal device in which the first player plays a game, when the first player specifies a destination and makes an advertisement generation request, a process of accepting the advertisement generation request and the destination is performed. Processing unit and
A display processing unit that performs processing for displaying an advertisement corresponding to the advertisement generation request on the second terminal device of the second player designated by the destination.
It is determined whether or not the second player who has been requested to generate the advertisement satisfies the condition for canceling the display of the advertisement, and when the condition for canceling the advertisement is satisfied, the second terminal of the second player. As an advertisement processing unit that performs a process of canceling the display of the advertisement on the device
Make your computer work
Different cancellation conditions are set according to the advertisement of the advertisement generation request,
The advertisement processing unit
A program characterized by determining the cancellation condition set according to the advertisement. In the first terminal device in which the first player plays a game, when the first player specifies a destination and makes an advertisement generation request, a process of accepting the advertisement generation request and the destination is performed. Processing unit and
A display processing unit that performs processing for displaying an advertisement corresponding to the advertisement generation request on the second terminal device of the second player designated by the destination.
The second player who has been requested to generate the advertisement determines whether or not the condition for canceling the display of the advertisement is satisfied, and if the condition for canceling the advertisement is satisfied, the second terminal of the second player. As an advertisement processing unit that performs a process of canceling the display of the advertisement on the device
Make your computer work
The advertisement processing unit
When the second player satisfies the cancellation condition, a process of granting a privilege to at least one of the first player and the second player is performed.
The advertisement processing unit
The feature is that the privilege given to at least one of the first player and the second player when the second player satisfies the cancellation condition is changed according to the difference in the cancellation condition. Program to be. In the first terminal device in which the first player plays a game, when the first player specifies a destination and makes an advertisement generation request, a process of accepting the advertisement generation request and the destination is performed. Processing unit and
A display processing unit that performs processing for displaying an advertisement corresponding to the advertisement generation request on the second terminal device of the second player designated by the destination.
It is determined whether or not the second player who has been requested to generate the advertisement satisfies the condition for canceling the display of the advertisement, and when the condition for canceling the advertisement is satisfied, the second terminal of the second player. As an advertisement processing unit that performs a process of canceling the display of the advertisement on the device
Make your computer work
The advertisement processing unit
When the first player makes the advertisement generation request to the second player, the second player limits the advertisement generation request to the first player. program. In the first terminal device in which the first player plays a game, when the first player specifies a destination and makes an advertisement generation request, a process of accepting the advertisement generation request and the destination is performed. Processing unit and
A display processing unit that performs processing for displaying an advertisement corresponding to the advertisement generation request on the second terminal device of the second player designated by the destination.
The second player who has been requested to generate the advertisement determines whether or not the condition for canceling the display of the advertisement is satisfied, and if the condition for canceling the advertisement is satisfied, the second terminal of the second player. As an advertisement processing unit that performs a process of canceling the display of the advertisement on the device
Make your computer work
The advertisement processing unit
A program characterized in that a penalty process is performed on the second player when the cancellation condition is not satisfied by the second player.

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