JP6792940B2 - Direct mail reservation system and direct mail reservation method - Google Patents

Description

The present invention relates to a direct mail reservation system and a direct mail reservation method for reserving the provision of direct mail related to various products and the like.

In order to effectively utilize direct mail related to products and services (hereinafter, simply referred to as "products"), for customers who are already interested in purchasing the products or who are likely to be interested in the future. It is important to provide direct mail. As a computer system for supporting this, Patent Document 1 discloses an information providing system that sends a direct mail including product information indicating a product related to a product purchased by the customer to the customer. Has been done. In the case of this information provision system, if the direct mail provided to the customer indicates the product related to the product that the customer has actually purchased, and the customer is interested in purchasing the product. In many cases, direct mail will be used effectively.

Japanese Unexamined Patent Publication No. 2011-18226

By the way, there may be products that customers will need in the future, although they do not need them at the moment. For example, if a customer's child enters school three years later, it is predicted that a school bag or other product that is required at school will be required three years later, although it is not necessary at this time. In this case, it is desirable to provide the customer with a direct mail about the school bag or the like three years later, not at the present time, but the above-mentioned conventional information providing system cannot meet such a request.

The present invention has been made in view of such circumstances, and a main object thereof is to provide a direct mail reservation system and a direct mail reservation method that enable users to be provided with direct mail that will be effectively used in the future. To do.

In order to solve the above-mentioned problems, the direct mail reservation system according to one aspect of the present invention has a first product intended for children and, when the first product is purchased, as the child grows. The second product for children, which is expected to be purchased after a predetermined period of time has passed since the purchase, is associated with the time when the direct mail for the second product is provided, which is determined according to the predetermined period. Correspondence information storage means for storing the received correspondence information, and when a product is purchased by the user, does the purchased product correspond to the first product in the correspondence information stored in the correspondence information storage means? When the purchasing product is determined to correspond to the first product by the determination means for determining whether or not the product is present, the second product associated with the first product and the second product are associated with the first product. From the extraction means for extracting the delivery time of the direct mail regarding the product from the corresponding information and the user terminal on the user side, the provision destination information to which a person different from the user is provided to the direct mail is received. An image related to the second product extracted from the provider information receiving means, the message information receiving means for receiving message information to another person different from the user from the user terminal , and the user terminal. An image information receiving means that receives image information showing a child who is a target person of the purchased product as information, and a direct mail about a second product extracted by the extracting means, which is received by the message information receiving means. The message information received and the direct mail containing the image information received by the image information receiving means are shown in the providing destination information received by the providing destination information receiving means at the same extracted provision time. It is provided with a direct mail reservation information storage means for storing direct mail reservation information indicating that the product is provided to the person.

Further, in the above aspect, the correspondence information stored in the correspondence information storage means includes a plurality of second products and direct mails relating to each of the plurality of second products for one first product. The delivery time of the mail is associated with the provision of the direct mail for each of the plurality of second products and the plurality of second products associated with the first product information by the extraction means. A second direct mail target product information indicating a plurality of second products extracted by the extraction means is transmitted to the user terminal on the user side so as to extract the time from the corresponding information. The direct mail is further provided with two transmission means and a product selection receiving means for receiving selection of a specific second product from a plurality of second products shown in the direct mail target product information from the user terminal. The mail reservation information storage means may be configured to store the direct mail reservation information for the direct mail relating to the second product related to the selection received by the product selection receiving means.

Further, in the above aspect, the correspondence information stored in the correspondence information storage means includes a plurality of supply sources for supplying the second product, and the correspondence information is referred to the user terminal on the user side. Of the third transmission means for transmitting supply source information indicating a plurality of providers of the second product extracted by the extraction means, and the plurality of supply sources indicated in the supply source information from the user terminal. The direct mail reservation information storage means is further provided with a supply source selection receiving means for receiving the selection of a specific supply source, and the direct mail for the direct mail regarding the supply source related to the selection received by the supply source selection receiving means. It may be configured to store reservation information.

Further, in the above aspect, the direct mail is sent to the user terminal on the user side within a predetermined period from the provision time indicated in the direct mail reservation information stored in the direct mail reservation information storage means. A fourth transmission means for transmitting notification information for notifying that the provision is made may be further provided.

Further, in the above aspect, the direct mail reservation information storage means is further provided with a change request receiving means for receiving a provision time change request indicating a change request of the direct mail provision time from the user terminal on the user side. The direct mail regarding the extracted second product may be configured to store the direct mail reservation information indicating that the direct mail is provided at the provision time accepted by the change request receiving means.

The direct mail reservation method according to one aspect of the present invention is a first product intended for children, and when the first product is purchased, it is purchased after a lapse of a predetermined period from the purchase according to the growth of the child. A step of storing correspondence information in which a second product for children, which is expected to be used , and a direct mail provision time for the second product, which is determined according to the predetermined period, are associated with each other. , When a product is purchased by a user, a step of determining whether or not the purchased product corresponds to the first product in the stored correspondence information, and the purchased product becomes the first product. When it is determined that the product is applicable, the step of extracting the direct mail provision time for the second product associated with the first product and the second product from the corresponding information and the user's side. A step of receiving from the user terminal the destination information to which a person different from the user is the destination of the direct mail, and a step of receiving the message information from the user terminal to the other person different from the user. , The step of accepting the image information of the child who is the target person of the purchased product as the image information related to the extracted second product from the user terminal, and the direct about the extracted second product. A direct mail regarding the second product including the received message information and image information, which is an email, is provided to others indicated in the received destination information at the same extracted provision time. It has a step of storing direct mail reservation information indicating that.

According to the direct mail reservation system and the direct mail reservation method according to the present invention, it is possible to provide a user with direct mail regarding a product that is expected to be needed in the future.

The block diagram which shows the structure of the card company server and its communication destination which concerns on embodiment of this invention. The block diagram which shows the structure of the card company server which concerns on embodiment of this invention. The figure which shows an example of the layout of the sales information database provided in the card company server which concerns on embodiment of this invention. The figure which shows an example of the layout of the correspondence information database provided in the card company server which concerns on embodiment of this invention. The figure which shows an example of the layout of the reservation information database provided in the card company server which concerns on embodiment of this invention. The flowchart which shows the procedure of the supply source registration process executed by the card company server and the supply source terminal which concerns on embodiment of this invention. The figure which shows an example of the supply source registration screen displayed on the display part of a supply source terminal. The flowchart which shows the procedure of the DM reservation registration process executed by the card company server and the user terminal which concerns on embodiment of this invention. The figure which shows an example of the DM reservation registration screen displayed on the display part of a user terminal. The figure which shows an example of the DM reservation registration screen displayed on the display part of a user terminal. The figure which shows an example of the DM reservation registration screen displayed on the display part of a user terminal. The flowchart which shows the procedure of the pre-confirmation process executed by the card company server and the user terminal which concerns on embodiment of this invention.

Hereinafter, preferred embodiments of the present invention will be described with reference to the drawings. It should be noted that each of the embodiments shown below exemplifies a method and an apparatus for embodying the technical idea of the present invention, and the technical idea of the present invention is not limited to the following. Absent. The technical idea of the present invention can be modified in various ways within the technical scope described in the claims.

[Direct mail reservation system configuration]
FIG. 1 is a block diagram showing a configuration of a direct mail (DM) reservation system and a communication destination thereof according to an embodiment of the present invention. The DM reservation system of the present embodiment is configured by the card company server 1 in FIG. This card company server 1 is a computer system operated by a credit card company, and includes user terminals 2, 2, ... Provided on the user side of the DM reservation system and products to be advertised. It is communicably connected to the supply source terminals 3, 3, ... Provided on the supply source side of the supplying company or the like via the Internet 101. These user terminals 2, 2, ... And supply source terminals 3, 3, ... Are composed of devices having a communication function, such as a personal computer, a mobile phone, and a tablet terminal. Each user terminal 2 has a display unit 21 composed of a liquid crystal display or the like, and each supply terminal 3 has a display unit 31 similarly configured.

[Card company server configuration]
Hereinafter, the detailed configuration of the card company server 1 described above will be described.
FIG. 2 is a block diagram showing a configuration of a card company server 1 according to an embodiment of the present invention. As shown in FIG. 2, the computer (card company server) 1 includes a CPU 11, a ROM 12, a RAM 13, a hard disk 14, and a communication interface (I / F) 15, and these CPU 11, ROM 12, RAM 13, hard disk 14, and The communication I / F 15 is connected by the bus 16.

The CPU 11 executes various computer programs loaded in the RAM 13. As a result, the computer 1 functions as the card company server 1 of the present embodiment.

The ROM 12 is composed of a mask ROM, a PROM (Programmable ROM), an EPROM (Erasable PROM), an EEPROM (Electrically Erasable PROM), or the like, and is a computer program executed by the CPU 11 and data used when executing the computer program. Is remembered.

The RAM 13 is composed of SRAM, DRAM, or the like. The RAM 13 is used for reading various computer programs stored in the hard disk 14. It is also used as a work area for the CPU 11 when the CPU 11 executes various computer programs.

Various computer programs such as an operating system and an application program to be executed by the CPU 11 and data used for executing the computer programs are pre-installed on the hard disk 14. Further, the hard disk 14 has a sales information database (DB) 14A for storing sales information related to credit card sales, purchased products purchased by credit card payment, direct mail (DM) target products, and their DM. A correspondence information database (DB) 14B for storing correspondence information associated with the delivery time of direct mail of the target product and a reservation information database (DB) 14C for storing reservation information regarding reservation of direct mail are provided. ing. Details of each of these databases will be described later.

Further, a multitasking operating system such as Windows (registered trademark) manufactured and sold by Microsoft Corporation in the United States is installed on the hard disk 14. In the following description, it is assumed that various computer programs run on the operating system.

The communication I / F 15 is an interface device for the card company server 1 to communicate with an external device via each communication network such as the Internet 101. The card company server 1 transmits and receives various data to and from the user terminals 2, 2, ... And the supply source terminals 3, 3, ... Through the communication I / F15.

Hereinafter, details of each database provided on the hard disk 13 will be described.
(A) Sales information DB14A
FIG. 3 is a diagram showing an example of the layout of the sales information DB 14A provided in the card company server 1 according to the embodiment of the present invention. As shown in FIG. 3, the sales information DB 14A includes a member ID field 111 in which a member ID for identifying a credit card member is stored, a product field 112 in which a product name of a product purchased by credit card payment is stored, and so on. It has at least a store field 113 in which the store name of the store that sold the product is stored and a purchase date field 114 in which the purchase date of the product is stored. The sales information stored in the sales information DB 14A is generated and registered each time a product is purchased.

(B) Correspondence information DB14B
FIG. 4 is a diagram showing an example of the layout of the corresponding information DB 14B provided in the card company server 1 according to the embodiment of the present invention. As shown in FIG. 4, a reservation trigger product field 121 in which the product name of the reservation trigger product that triggers the reservation of the direct mail is stored, and a DM target product field 122 in which the product name of the direct mail (DM) target product is stored. , The shipping time field 123 in which the shipping time, which is the time when the direct mail is provided, is stored, and the first supply source field 124, the second supply source field 125, and the second supply source field 125 in which the name of the supplier of the DM target product is stored. 3 Have at least source field 126. Here, three fields for storing the name of the supplier are prepared, but of course, it may be two or less or four or more. Of the information stored in the corresponding information DB 14B, the reservation trigger product, the DM target product, and the direct mail delivery time are set in advance on the credit card company side, and the supplier name is described later in the supplier registration process. Registered by.

The above-mentioned reservation trigger products, DM target products, and direct mail shipping times have the following relationship. The DM target product is a product that is expected to be purchased after a predetermined period has elapsed from the purchase when the reservation trigger product is purchased. For example, in the case of elementary school students, school bags, etc. are required at the time of admission, calligraphy sets, etc. are required at the time of third grade, and hakama, etc. for children are required at the time of graduation. Therefore, in this case, the school bag becomes the reservation trigger product, and the calligraphy set and the children's hakama become the DM target products. Since it is assumed that the calligraphy set will be purchased at the time of enrollment, that is, two years after the purchase of the school bag, and the children's hakama will be purchased six years later, the direct mail for these products will be sent when the school bag is purchased. It is preferably 2 years and 6 years after the time. Therefore, as shown in FIG. 4, the school bag, calligraphy set (children's hakama), and 2 years later (6 years later) are set as the shipping time of the reservation trigger product, the DM target product, and the direct mail, respectively. Become.

(C) Reservation information DB14C
FIG. 5 is a diagram showing an example of the layout of the reservation information DB 14C provided in the card company server 1 according to the embodiment of the present invention. As shown in FIG. 5, the reservation information DB 14C has a requester ID field 131 in which a requester ID for identifying a requester who requests the provision of direct mail is stored, and a DM target product posted in the direct mail. DM target product field 132 where the product name is stored, supplier field 133 where the name of the supplier of the DM target product is stored, shipping destination ID where the shipping destination ID for identifying the shipping destination of the direct mail is stored. Field 134, related image field 135 where the address of the storage destination of image information related to the DM target product is stored, message field 136 where the message to the destination of the direct mail is stored, and the scheduled shipping month of the direct mail are stored. Scheduled shipping month field 137, consent field 138 that stores information indicating the presence or absence of consent at the time of prior confirmation of direct mail shipping, and shipping date field 139 that stores the shipping date that is the date when the direct mail was actually shipped. Have at least. Although the direct mail shipping time is specified here on a monthly basis (scheduled shipping month), it may be specified on a daily basis or the like. Each information stored in the reservation information DB 14C is registered by the DM reservation registration process described later.

[Operation of direct mail reservation system]
Next, the operation of the DM reservation system of the present embodiment configured as described above will be described with reference to a flowchart and the like. The main processes executed in the DM reservation system of the present embodiment include (1) a supplier registration process for registering a supplier of DM target products, and (2) a direct mail reservation. There is a DM reservation registration process and (3) a pre-confirmation process for pre-confirmation before sending a direct mail. The details of each of these processes will be described below.

(1) Supply Source Registration Process FIG. 6 is a flowchart showing a procedure of a supply source registration process executed by the card company server 1 and the supply source terminal 3. The person in charge of the supplier who desires to advertise the product accesses the card company server 1 using the supplier terminal 3 and starts the supplier registration process. In this supply source registration process, the supply source terminal 3 first transmits a correspondence information request for requesting the provision of correspondence information registered in the card company server 1 to the card company server 1 (S101).

When the card company server 1 receives the correspondence information request transmitted from the supply source terminal 3 (S201), the card company server 1 extracts the correspondence information from the correspondence information DB 13B (S202). At this time, the card company server 1 may extract all of the correspondence information registered in the correspondence information DB 13B, or may extract a part of the correspondence information. When extracting a part, the card company server 1 so as to extract the correspondence information suitable for the supplier, for example, the correspondence information specified based on the product name, the target age, and the target gender specified by the supplier. It is preferable to do so. This makes it possible to extract correspondence information corresponding to the product supplied by the supplier. In the following, it is assumed that the extracted correspondence information includes the reservation trigger product, the DM target product, and the shipping time of the direct mail.

Next, the card company server 1 transmits the correspondence information extracted in step S202 to the supply source terminal 3 (S203). When the supply source terminal 3 receives the correspondence information from the card company server 1 (S102), the supply source registration screen generated based on the correspondence information is displayed on the display unit 31 (S103).

FIG. 7 is a diagram showing an example of a supply source registration screen displayed on the display unit 31 of the supply source terminal 3. As shown in FIG. 7, the supplier registration screen 1001 shows the reservation trigger product, the DM target product, and the direct mail delivery time included in the correspondence information received from the card company server 1. , Check boxes are provided to select these. Further, the supply source registration screen 1001 is provided with a registration button 1002 for advancing the registration of the supply source. The person in charge of the supplier confirms whether the product he / she supplies is indicated as a DM target product, and if so, checks the check box associated with the product. To do. Even if the product is not yet supplied at this point, the product that may be supplied at the time of sending the direct mail may be selected. In addition, even if the product is supplied by the person in charge, if the person in charge determines that it is not suitable for advertising in consideration of the reservation trigger product and / or the shipping time of the direct mail, the product is selected. It may be excluded from.

After the product is selected as described above, the person in charge clicks the registration button 1002. When the supply source terminal 3 receives the input of the supply source registration information performed by the person in charge in this way (S104), the supply source terminal 3 transmits the supply source registration information to the card company server 1 (S105). The supplier registration information includes the reservation trigger product, the DM target product, the direct mail shipping time, and the name of the supplier.

When the card company server 1 receives the supply source registration information transmitted from the supply source terminal 3 (S204), it relates to the reservation trigger product, the DM target product, and the direct mail delivery time included in the supply source registration information. The correspondence information DB 14B is updated by specifying the correspondence information in the correspondence information DB 14B and registering the name of the supply source included in the above supply source registration information in association with the specified correspondence information (S205). As a result, the name of the supplier is added to the correspondence information, and the registration of the supplier is completed.

(2) DM reservation registration process FIG. 8 is a flowchart showing a procedure of DM reservation registration process executed by the card company server 1 and the user terminal 2. A user who wishes to register a DM reservation accesses the card company server 1 using the user terminal 2 and starts the DM reservation registration process. In this DM reservation registration process, the user terminal 2 first transmits a DM reservation registration request for requesting the registration of the DM reservation to the card company server 1 (S301). The DM reservation registration request includes the member ID of the user.

When the card company server 1 receives the DM reservation registration request transmitted from the user terminal 2 (S401), the card company server 1 searches the sales information DB 14A using the member ID included in the DM reservation registration request as a key. The sales information related to the user is extracted (S402). As a result, the card company server 1 acquires the purchase record of the product by the credit card payment of this user.

Next, the card company server 1 identifies the product purchased by the user based on the sales information extracted in step S402, and then searches the corresponding information DB 14B using the identified product as a key (S403). Correspondence information in which the product is a reservation trigger product is extracted from the correspondence information DB 14B (S404). Then, the card company server 1 transmits the DM reservation registration screen information including the extracted correspondence information to the user terminal 2 (S405).

When the user terminal 2 receives the DM reservation registration screen information transmitted from the card company server 1 (S302), the user terminal 2 displays the DM reservation registration screen generated based on the received DM reservation registration screen information on the display unit 21. Is displayed in (S303).

9A to 9C are diagrams showing an example of a DM reservation registration screen displayed on the display unit 21 of the user terminal 2. As shown in FIG. 9A, the DM reservation registration screen 2001 shows the product (reservation trigger product) purchased by the user, the purchase date thereof, and the DM target product and the scheduled shipping month of the direct mail. Here, the DM target product is a product shown in the corresponding information included in the DM reservation registration screen information received from the card company server 1. In addition, the scheduled shipping month of direct mail is the month calculated from the shipping time of direct mail and the above purchase date, which are also shown in the corresponding information. For example, if the purchase date of the reservation trigger product is October 1, 2014, and the direct mail delivery time is two years later, the direct mail delivery time is calculated to be October 2016. The DM reservation registration screen 2001 is further provided with a check box for selecting a pair of the DM target product and the scheduled shipping month, and a next page button 2002 for proceeding to the next page of the DM reservation registration screen. The user specifies one or more DM target products for which direct mail is desired to be sent, and checks the check boxes associated with the specified DM target products and the scheduled delivery month of the direct mail. After that, the user clicks the next page button 2002 to proceed to the next page.

Proceeding to the next page of the DM reservation registration screen 2001 shown in FIG. 9A, the DM reservation registration screen 3001 shown in FIG. 9B is displayed on the display unit 21. As shown in FIG. 9B, the DM reservation registration screen 3001 shows the DM target product and the scheduled shipping month of the direct mail selected on the previous page, and a list of suppliers supplying the DM target product. There is. The supply source shown here is the supply source shown in the correspondence information included in the DM reservation registration screen information received from the card company server 1. Further, the DM reservation registration screen 3001 is provided with a check box for selecting each supplier and a next page button 3002 for proceeding to the next page of the DM reservation registration screen. The user checks the check boxes associated with one or more desired suppliers, and then clicks the next page button 3002 to proceed to the next page.

Proceeding to the next page of the DM reservation registration screen 3001 shown in FIG. 9B, the DM reservation registration screen 4001 shown in FIG. 9C is displayed on the display unit 21. As shown in FIG. 9C, the DM reservation registration screen 4001 shows the scheduled delivery month of the DM target product and direct mail selected on the previous page, and the supplier selected on the previous page. .. In addition, the DM reservation registration screen 4001 is provided with an input field for inputting a direct mail destination, a message to be attached to the direct mail, and related images, and a registration button 4002 for advancing the registration of the DM reservation. Has been done. The user inputs an arbitrary member ID in the input field of the direct mail shipping address. It may be its own member ID, or it may be a member ID of its own parents or grandparents. In addition, the user inputs a message to the direct mail destination, if any. Various types of this message can be assumed, but since direct mail will be sent several years later, a meaningful message received by the recipient at that time (for example, "Congratulations on your graduation. It was. ”Etc.). Further, if there is a related image of the DM target product to be provided to the destination of the direct mail, the user inputs the file name of the related image. Various images are assumed for this related image, but for example, an image showing the target person of the purchased product that is the reservation trigger product (for example, if the purchased product is a school bag, the child who uses the school bag) is shown. Can be mentioned. As described above, in the case of the present embodiment, it is possible to provide different messages and / or related images for each shipping destination.

After inputting to each input field on the DM reservation registration screen 4001 as described above, the person in charge clicks the registration button 4002. When the user terminal 2 receives the input of the DM reservation registration information performed by the user in this way (S304), the user terminal 2 transmits the DM reservation registration information to the card company server 1 (S305). The DM reservation registration information includes the DM target product, the scheduled shipping month of the direct mail, the supplier, the shipping destination of the direct mail, the message, the data of the related image, and the like.

When the card company server 1 receives the DM reservation registration information transmitted from the supply source terminal 3 (S406), the card company server 1 generates reservation information using the DM reservation registration information (S407), and registers this in the reservation information DB 14C. (S408). Here, the member ID of the user who has registered the DM reservation is stored in the requester ID field 131 in the reservation information. As a result, the reservation information as shown in FIG. 5 is accumulated in the reservation information DB 14C, and the direct mail shipping reservation is completed.

(3) Pre-confirmation process After the direct mail shipping reservation is made as described above, the following pre-confirmation process is executed when the scheduled direct mail shipping month falls within a predetermined number of days.
FIG. 10 is a flowchart showing a procedure of the pre-confirmation process executed by the card company server 1 and the user terminal 2. The credit card company server 1 extracts reservation information from the reservation information DB 14C in which the scheduled delivery month of the direct mail is within a predetermined number of days, for example, two months or less (S501). Next, the card company server 1 instructs the DM target product, the supplier, the shipping destination ID, the related image, the scheduled shipping month, and whether or not to send the direct mail as reserved in the extracted reservation information. Generate prior confirmation information including an input field for acceptance (S502). Then, the card company server 1 transmits the generated prior confirmation information to the user terminal 2 of the user identified by the requester ID in the above reservation information (S503). Various modes of this transmission are assumed. For example, an e-mail containing a specific URL is sent to an e-mail address registered in advance by the user, and the e-mail is received. It is executed by the person terminal 2 accessing the URL or the like.

When the user terminal 2 receives the prior confirmation information transmitted from the card company server 1 (S601), the user terminal 2 displays each information included in the prior confirmation information on the display unit 21 (S602). After confirming the display on the display unit 21, the user inputs the approval / disapproval information indicating whether or not he / she consents to send the direct mail as reserved. If you have already purchased a DM target product, or if you no longer want the product of the supplier selected at the time of reservation, there is little need to send direct mail, so you may cancel the direct mail shipping reservation. preferable. On the other hand, if such a situation does not exist, it is preferable to send the direct mail as reserved. After making such a judgment, the user inputs the approval / disapproval information. When the user terminal 2 receives the input of the acceptance / rejection information from the user performed in this way (S603), the user terminal 2 transmits the acceptance / rejection information to the card company server 1 (S604).

When the card company server 1 receives the acceptance / rejection information transmitted from the user terminal 2 (S504), the card company server 1 determines whether or not the direct mail has been approved based on the acceptance / rejection information (S505). Here, when it is determined that the consent has been given (YES in S505), the card company server 1 stores the consent information indicating that the consent has been given in the confirmation field 137 in the reservation information extracted in step S501 (S506). .. On the other hand, when it is determined that the acceptance has not been accepted (NO in S505), the card company server 1 also stores the non-acceptance information indicating that the acceptance has not been accepted in the confirmation field 137 in the reservation information (S507). As a result, the pre-confirmation process is completed.

After that, the direct mail will be sent for the reservation information that has reached the scheduled shipping month of the direct mail and the prior consent has been given. This direct mail is sent to the direct mail destination on a paper medium on which predetermined information (advertisement of DM-related products, information indicating the user who made the reservation for the direct mail, message, related image, etc.) is printed. It may be done by mailing to, or it may be done by sending an e-mail containing the predetermined information to the e-mail address of the shipping destination.

When the direct mail is sent as described above, the card company server 1 stores the shipping date in the shipping date field 139 of the reservation information DB 14C. If the direct mail delivery destination subsequently purchases the DM target product, a predetermined privilege may be given to the delivery destination. For example, it is conceivable to provide the message, image, voice, etc. provided to the card company server 1 by the direct mail requester to the shipping destination. In the present embodiment, the direct mail including the related images and messages registered in the reservation information DB 14C is sent, but the direct mail does not include these related images and then the direct mail is sent. When the destination purchases the DM target product, these related images and the like may be provided to the shipping destination. In these cases, various means such as mail or the Internet are assumed.

(Other embodiments)
In the above-described embodiment, at the time of DM reservation registration, the user performs direct mail reservation registration based on the DM target product, the scheduled shipping date of the direct mail, and the supplier of the product, but other than that. Information may also be considered. For example, it is assumed that the search can be narrowed down by the target age, target gender, brand, manufacturer, etc. of the DM target product. As a result, it is possible to suppress the generation of direct mail, which is unlikely to be effectively used.

Further, in the above-described embodiment, whether or not the reservation trigger product is purchased is determined based on the sales information when the product is purchased by credit card payment, but the product is determined by other sales information, for example, cash payment. The judgment may be made based on the sales information when the product is purchased. However, in the case where the DM reservation system is realized by using the card company server 1 operated by the credit card company as in the above-described embodiment, the sales information related to the credit card payment can be easily obtained. Therefore, it is preferable to make a judgment based on the sales information.

Further, in the above-described embodiment, the direct mail provision time is determined by the correspondence information stored in the correspondence information DB 14B, but this provision time is appropriately changed according to the change request from the user. You may. For example, in the above-described embodiment, it is assumed that the time of admission to the elementary school and the time of purchase of the school bag are relatively close (for example, within half a year), but depending on the user, one year before the time of admission. It is possible to purchase a school bag at an early stage such as. In that case, if the direct mail of the calligraphy set is sent two years after the purchase of the school bag based on the correspondence information, the timing of receiving the direct mail may not be appropriate. In such a case, it would be convenient if the calligraphy set direct mail could be provided not two years after the purchase of the school bag, but two and a half years later, for example. Therefore, for example, on the above DM reservation registration screen, a column for accepting a change in the scheduled shipping month of direct mail is provided, and when the changed shipping scheduled month is entered in the column, the changed shipping schedule. The DM reservation registration information including the month is transmitted from the user terminal 2 to the card company server 1, and the card company server 1 that receives the DM reservation registration information stores the scheduled shipping month in the scheduled shipping month field 137 of the reservation information DB 14C. It is preferable to be able to change the delivery time of direct mail.

Further, in the above-described embodiment, the function of the card company server 1 is realized by a single computer 1a, but for example, the function of the card company server 1 may be realized by a distributed system consisting of a plurality of computers. Various aspects are envisioned.

The direct mail reservation system and the direct mail reservation method of the present invention are useful as a direct mail reservation system and a direct mail reservation method for making a shipping reservation of a direct mail to be received in the future.

1 Credit card company server (direct mail reservation system)
11 CPU
12 ROM
13 RAM
14 Hard disk 14A Sales information database 14B Correspondence information database 14C Reservation information database 15 Communication interface 16 Bus 2 User terminal 21 Display unit 3 Supply source terminal 31 Display unit 101 Internet 1001 Supply source registration screen 2001, 3001,4001 DM reservation registration screen

Claims (6)

The first product for children and the second product for children who are expected to purchase the first product after a predetermined period of time has passed since the purchase as the child grows . Correspondence information storage means for storing correspondence information associated with the product of the above and the time when the direct mail for the second product is provided, which is determined according to the predetermined period.
When a product is purchased by a user, a determination means for determining whether or not the purchased product corresponds to the first product in the correspondence information stored in the correspondence information storage means, and
When the purchased product is determined to correspond to the first product by the determination means, the time for providing the second product associated with the first product and the direct mail for the second product is determined. Extraction means to extract from the corresponding information and
A means for receiving destination information from the user terminal on the user side, which receives information on the destination to which a person different from the user is the destination of the direct mail.
A message information receiving means for receiving message information from the user terminal to another person different from the user,
An image information receiving means for receiving image information of a child who is a target person of the purchased product as image information related to the extracted second product from the user terminal.
Direct mails related to the second product extracted by the extraction means, which also extracts the message information received by the message information receiving means and the direct mails including the image information received by the image information receiving means. It is provided with a direct mail reservation information storage means for storing direct mail reservation information indicating that the information is provided to another person indicated in the provision destination information received by the provision destination information receiving means at the provided provision time. , Direct mail reservation system. The correspondence information stored in the correspondence information storage means includes, for one first product, a plurality of second products and a time when direct mails for each of the plurality of second products are provided. It is associated and
The extraction means is configured to extract the delivery time of the direct mail for each of the plurality of second products associated with the first product and the plurality of second products from the corresponding information. ,
A second transmission means for transmitting direct mail target product information indicating a plurality of second products extracted by the extraction means to the user terminal on the user side, and
Further provided with a product selection receiving means for receiving the selection of a specific second product from the plurality of second products shown in the direct mail target product information from the user terminal.
The direct mail reservation information storage means is configured to store the direct mail reservation information about the direct mail related to the second product related to the selection received by the product selection receiving means.
The direct mail reservation system according to claim 1. The correspondence information stored in the correspondence information storage means includes a plurality of supply sources for supplying the second product.
A third transmission means for transmitting supply source information indicating a plurality of providers of the second product extracted by the extraction means to the user terminal on the user side, and a third transmission means.
Further provided with a supply source selection receiving means for receiving selection of a specific supply source from a plurality of supply sources shown in the supply source information from the user terminal.
The direct mail reservation information storage means is configured to store the direct mail reservation information about the direct mail regarding the supply source related to the selection received by the supplier selection receiving means.
The direct mail reservation system according to claim 1. The direct mail is provided to the user terminal on the user side within a predetermined period from the provision time indicated in the direct mail reservation information stored in the direct mail reservation information storage means. Further provided with a fourth transmission means for transmitting notification information for notification,
The direct mail reservation system according to any one of claims 1 to 3. Further provided with a change request receiving means for receiving a request for changing the provision time indicating a request for changing the provision time of the direct mail from the user terminal on the user side.
The direct mail reservation information storage means is configured to store the direct mail reservation information indicating that the direct mail relating to the extracted second product is provided at the provision time accepted by the change request receiving means. Has been
The direct mail reservation system according to any one of claims 1 to 4. The first product for children and the second product for children who are expected to purchase the first product after a predetermined period of time has passed since the purchase as the child grows . And the step of storing the correspondence information in which the direct mail provision time for the second product, which is determined according to the predetermined period, is associated with the product of
When a product is purchased by a user, a step of determining whether or not the purchased product corresponds to the first product in the stored correspondence information, and
When it is determined that the purchased product corresponds to the first product, the provision time of the second product associated with the first product and the direct mail for the second product is determined from the corresponding information. Steps to extract and
A step of receiving information from a user terminal on the user side to provide direct mail to a person other than the user.
A step of receiving message information from the user terminal to another person different from the user,
A step of receiving image information of a child who is a target person of the purchased product as image information related to the extracted second product from the user terminal, and
The direct mail regarding the extracted second product, which includes the received message information and image information , is shown in the received destination information at the same extracted provision time. A direct mail reservation method that has a step of storing direct mail reservation information indicating that it is to be provided to others.

Images