JP2018101388A - Information processor and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To effectively utilize opportunity of service, which provides a gift.SOLUTION: A correspondence unit 122 is configured to correspond content independently to each information (gift code) indicating that there is a right of receiving a gift, and a Web management unit 107 is configured to, when there is access from a predetermined terminal operated by a presenter (a person who receives a gift) who presents the information that there is a right of receiving a gift, manage a Web site for executing processing on handover of the gift, or application software for making the terminal of the presenter execute the processing, and further manage control of reproducing the content corresponding to the information presented by the presenter, with the Web site or application software.SELECTED DRAWING: Figure 3

Description

  The present invention relates to an information processing apparatus and a program.

Conventionally, for example, an act of giving a gift as a thank is generally performed.
In this regard, there were the following methods for giving gifts.
For example, a gift giver (or company) listens to a gift giver's desired gift in advance, orders the gift from a merchandiser, asks for delivery of the product, and asks the gift giver. There was a gift.
In addition, a gift giver (or company) may send a catalog containing a large number of products instead of gifts in response to a request from the gift recipient to select a favorite product. there were.
In other words, gift recipients select the products they want from the sent catalog and mail a postcard with their personal information such as name and address to place an order with a merchandise dealer that handles the products. It was.
Then, the merchandise dealer receives the postcard, specifies the selected merchandise and the delivery destination, and delivers the selected merchandise.
However, this method is time-consuming and procedural for both the gift giver (or company), the gift giver, and the gift handler.
In view of this, a technique for converting a catalog into an electronic catalog and selecting a product or the like is provided (see, for example, Patent Document 1).

JP 2010-160799 A

  By the way, in the conventional technology including Patent Document 1, a person who gives a gift selects a favorite product on the WEB (World Wide Web) and receives a gift by simply inputting personal information, for example. Can do. On the other hand, a person who gives a gift (or a company) can easily provide a gift based on personal information input by a person who receives the gift. However, with such a conventional technology, the place for providing gifts is merely used as a place for giving and receiving gifts, and it cannot be said that the opportunity for providing gifts is effectively used.

  The present invention has been made in view of such a situation, and an object of the present invention is to more effectively utilize an opportunity of the service in a service for providing a gift.

In order to achieve the above object, an information processing apparatus of one embodiment of the present invention provides:
A means for associating content independently for each piece of information indicating that the person has the right to receive a gift;
When a predetermined terminal operated by a presenter who has presented the information indicating that he has the right to receive a gift accesses, a website for performing processing relating to transfer of the gift, or the presentation Management means for managing application software for the person's terminal to execute the processing;
With
The management means manages control for reproducing the content associated with the information presented by the presenter on the website or the application software.

  A program corresponding to the information processing apparatus of one embodiment of the present invention is also provided as a program of one embodiment of the present invention.

  According to the present invention, the service opportunity can be utilized more effectively in the service of providing gifts.

It is a block diagram which shows the structural example of the information processing system which concerns on one Embodiment of this invention. It is a block diagram which shows the hardware structural example of the server 1 among the information processing systems of FIG. It is a functional block diagram which shows the functional structural example of the presenter terminal 2, the cradle terminal 3, and the server 1 of FIG. It is a flowchart explaining an example of the flow of the matching content determination process which the server 1 which has a functional structure of FIG. 3 performs. It is a flowchart explaining an example of the flow of the goods selection process which the server 1 which has a functional structure of FIG. 3 performs. It is a schematic diagram which shows an example of the content reproduction screen displayed on the display part 162 of the hand terminal 3 of FIG. It is a figure which shows an example of the function relevant to information transmission in the service to which the information processing system of FIG. 1 is applied.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

  FIG. 1 is a configuration diagram illustrating a configuration example of an information processing system according to an embodiment of the present invention.

  The information processing system shown in FIG. 1 includes a server 1, m (m is an arbitrary integer value greater than or equal to 1) giver terminals 2-1 to 2-m, and n (n is an arbitrary integer greater than or equal to 1). (Numerical) scooping hands terminals 3-1 to 3-n and k product provider terminals 4-1 to 4-k (k is an arbitrary integer value of 1 or more).

  The server 1 is managed by a provider of this service. The service is a service that provides a gift via the Web, an application program, or the like, and is a service to which the information processing system according to an embodiment of the present invention is applied. Details of this service will be described later.

Each of the presenter terminals 2-1 to 2-m is used by each of the people who give m gifts.
A gift means that a person who has the right to receive a gift indicates that the person who has the right to receive a gift has the right (for example, by inputting a gift code to be described later). Product) that can be). In addition, goods etc. mean goods or services.
Here, it should be noted that the “person who gives a gift” in the present embodiment is not a person who directly gives a gift to a person who gives a gift, but a person who gives the right to give a gift. It is a point.
In other words, the right to receive a gift is originally generated by the provider of this service, and the customer of the service provider becomes a “gift giver” and takes over the right to receive this gift (for a fee) It is not necessarily free). Then, the “gift giver” transfers the right to receive the gift to a desired partner.
That is, the person who finally has the right to receive a gift becomes a person who receives the gift and can receive a desired product or the like as a gift.

Specifically, the following examples are assumed.
For example, a wedding organizer (gift giver) may use this service to give a gift as a gift to attendees (persons who give gifts) attending the wedding. There is a case.
That is, the wedding organizer gives the attendee the right to receive a favorite gift within a predetermined condition, so that the attendee can receive a favorite gift as a gift.
In addition, for example, there may be a case where a stock company (a person who gives a gift) uses this service to give a gift to a company shareholder (a person who gives a gift) as a shareholder benefit.
In other words, as a part of the shareholder special benefit service, the stock company gives the shareholder the right to receive a favorite gift within the prescribed conditions. Can receive gifts.

  The ugly hand terminals 3-1 to 3-n are used by each of n people who receive gifts. That is, n people who give gifts operate each of the hand terminals 3-1 to 3 -n to indicate that they have the right to gift them (generally, gifts described later). By inputting a code), a desired product or the like can be received as a gift.

Each of the product provider terminals 4-1 to 4-k is used by k product providers.
The merchandise provider provides merchandise that can be a gift in the service to the provider of the service. For example, a manufacturer who manufactures a product that can be a gift becomes a product provider. Such merchandise provider provides the service provider with the prescribed merchandise, and when the offered merchandise is selected by a gift recipient, it receives royalty payments, merchandise, etc. By providing this, you can hope to improve the name recognition.
Here, the gift giver (the wedding organizer in the above example) and the product provider need not necessarily be different. That is, for example, a person who gives a gift can add his or her product to a product that can be a gift. Moreover, the product provider does not need to be one person, and may be a plurality of persons. In other words, a person who provides a product that can be a gift and a person who gives a gift can be a product provider at the same time.

Hereinafter, when it is not necessary to individually distinguish each of the gift giver terminals 2-1 to 2-m, these will be collectively referred to as “gift giver terminal 2”. When it is not necessary to individually distinguish each of the ugly hand terminals 3-1 to 3-n, they are collectively referred to as “ugly hand terminal 3”. When there is no need to individually distinguish each of the product provider terminals 4-1 to 4-k, they are collectively referred to as “product provider terminal 4”.
In addition, the server 1, the gift giver terminal 2, the cradle hand terminal 3, and the merchandise provider terminal 4 are connected to each other via a predetermined network N such as the Internet.

First, the outline of this service will be briefly described.
In this service, as described above, a person who gives a gift does not directly deliver a specific product or the like as a gift to the person who gives the gift, but transfers the right to receive the gift. The right to receive this gift is generated by the service provider.
That is, a person who gives a gift obtains the right to receive a gift from the provider of the service by purchasing the gift and transfers the right to the person who receives the gift.
Here, in order to indicate that he / she has the right to receive this gift, the provider of the service gives a predetermined code (for example, a combination of alphabets and numbers, hereinafter referred to as “gift code”). Issue.
In other words, this “gift code” is a gift given to a person who gives a gift after purchase or the like. That is, a person who gives a gift can give a desired product or the like as a gift by showing this “gift code” to the provider of this service.
In the following description, the service is provided through a website managed by the server 1, but the service is provided through an application program installed on the giver terminal 2 or the ugly hand terminal 3. It is good also as what is done.

For example, first, the giver terminal 2 uses a predetermined web provided to select a gift course from the websites managed by the provider of the service (server 1) by the operation of the gift giver. Access the site (hereinafter referred to as “gift course selection site”).
As a result, each page of the gift course selection site, for example, a page for selecting a predetermined type from a plurality of types of gift courses set by the provider of this service is displayed on the giver terminal 2.
A person who gives a gift operates the giver terminal 2 to select an arbitrary type from among a plurality of types of displayed gift courses, and purchases that type of gift course.

Here, the gift course is a product list including one or more products that can be given with a predetermined budget.
That is, a person who gives a gift can select a desired item as a gift from one or more products included in the gift course.
Each type of the plurality of types of gift courses is set so that the types and quantities of products that can be selected differ depending on the price and type.

Further, “purchasing a gift course” here refers to purchasing a right to receive a gift by selecting an arbitrary item from among the products included in the gift course.
For example, in a 10,000 yen gift course for men, products that can be offered (by the product provider) for 10,000 yen among products such as watches, telephones, and game software that are generally preferred by men. 1 or more are included. Therefore, purchasing a 10,000 yen gift course for men means that it can be offered (by the product provider) for 10,000 yen among products that are generally preferred by men, such as watches, telephones, and game software. This means purchasing a right to select an arbitrary product from among various products and so on as a gift.

Here, when a gift presenter purchases a predetermined type of gift course, the provider of the service (server 1) issues a gift code associated with the predetermined type of the purchased gift course. This indicates to the provider (server 1) of this service that the person who entered this gift code has the right to receive any product or the like posted on the predetermined type of gift course as a gift. be able to.
In other words, the gift giver purchases the predetermined type of gift course, thereby temporarily obtaining the right to receive any product or the like posted on the predetermined type of gift course as a gift. Then, the gift giver assigns the right by assigning the gift code to the gift recipient.
Note that selectable gifts may be different for each gift code. By doing in this way, the person who gives a gift can change the gift which can be selected for every transferee (person who asks for a gift) who transfers a gift code.

Further, the person who gives the gift can present the content associated with the gift code to the person who gives the gift by transferring the gift code.
The “content” in the present embodiment includes a moving image, a still image, a text file, a text message, an advertisement, and the like provided (produced) by a gift giver (individual or company).
In addition, the “content” in the present embodiment is not limited to the content provided by the gift giver, but may also include content provided by the service provider or the product provider. That is, “content” in the present embodiment may be content provided from a plurality of providers.
In the following, the content provided by the gift giver is referred to as “original content”, and the content provided by a person who is not the gift giver (provider of the service or product provider) is referred to as “other content”. Sometimes.
In addition, “content reproduction” in the present embodiment includes concepts such as reproduction of a moving image, display of a still image, presentation of a text file, and the like.

For example, a gift giver creates appropriate content (for example, a thank-you message video for a wedding attendant) based on the relationship with the other party to the gift recipient, and provides the content to this service. (Or upload) to the user (server 1).
The provider of the service (server 1) associates the gift code transferred to the person who gives the gift with the information on the content transmitted from the purchaser of the gift code (the person who gives the gift).
A person who gives a gift operates the hand terminal 3 and inputs the transferred gift code on a predetermined website (hereinafter referred to as “product exchange site”) managed by the provider (server 1) of the service. By doing so, it can be shown that it has the right. That is, a person who gives a gift can receive a desired product or the like as a gift from one or more products or the like posted on a predetermined type of gift course associated with the gift code.
In addition, when the gift code is input, content based on content information associated with the gift code is reproduced on the product exchange site. That is, when a person who gifts gifts a desired product or the like as a gift (for example, on a product exchange page at a product exchange site), the content created by the person who gives the gift is presented.
In other words, a person who gives a gift can receive a desired product etc. as a gift without the person giving the gift delivering the specific product itself as a gift, and the content from the person giving the gift is presented at that time. It is.
For this reason, for example, this service provides a gift as a gift to a participant B (person who gives a gift) as a thank you for the wedding organizer A (person who gives the gift) attending the wedding. Used to give
In other words, by using this service, the organizer A can present the content (for example, a message video of a thank-you or recent report) to the attendee B (send their own information). It is possible to deepen the connection with the participants even after the wedding is over.

Furthermore, by using this service, the organizer A can present individual contents to each of a plurality of participants by using the opportunity to give a gift (gift) to the participant B. it can.
Specifically, for example, a special content based on a common experience can be presented to the attendant B1 who is particularly close to the organizer A, for example, and the attendant B2 who is not so close to the organizer A, for example. Can be presented with general thank-you content (message).
That is, the organizer A can present more appropriate content to each participant according to his / her relationship and intimacy by using an opportunity to give a gift as a gift.
In addition, the organizer A can change the content presented to each participant in consideration of the wedding situation, and can present more appropriate content to each participant.

This service can also be used by company C (gift giver; for example, a corporation) to give gifts (shareholder-preferred products, etc.) to its shareholders D as part of the shareholder-preferred service. . By using this service, Company C can easily give shareholder-priced products to shareholders, and presents content created by the company (for example, text reports and other text files) In addition to gifting shareholder-preferred products, you can also send information about your company.
The outline of this service has been briefly described above. Next, an example of the hardware configuration of the server 1 in the information processing system of FIG. 1 will be briefly described.

FIG. 2 is a block diagram illustrating a hardware configuration example of the server 1 in the information processing system of FIG.
The server 1 includes a CPU (Central Processing Unit) 21, a ROM (Read Only Memory) 22, a RAM (Random Access Memory) 23, a bus 24, an input / output interface 25, an output unit 26, an input unit 27, A storage unit 28, a communication unit 29, and a drive 30.

The CPU 21 executes various processes according to a program recorded in the ROM 22 or a program loaded from the storage unit 28 to the RAM 23.
The RAM 23 appropriately stores data necessary for the CPU 21 to execute various processes.

  The CPU 21, ROM 22, and RAM 23 are connected to each other via a bus 24. An input / output interface 25 is also connected to the bus 24. An output unit 26, an input unit 27, a storage unit 28, a communication unit 29, and a drive 30 are connected to the input / output interface 25.

The output unit 26 includes various liquid crystal displays and outputs various information.
The input unit 27 is composed of various hardware leads and the like, and inputs various information.
The storage unit 28 is configured by a DRAM (Dynamic Random Access Memory) or the like, and stores various data.
The communication unit 29 controls communication with other devices (such as the gifter terminal 2, the gifter terminal 3, the product provider terminal 4 in the example of FIG. 1) via the network N including the Internet.

  The drive 30 is provided as necessary. A removable medium 41 composed of a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is appropriately attached to the drive 30. The program read from the removable medium 41 by the drive 30 is installed in the storage unit 28 as necessary. The removable medium 41 can also store various data stored in the storage unit 28 in the same manner as the storage unit 28.

  The configurations of the giver terminal 2, the ugly hand terminal 3, and the merchandise provider terminal 4 are basically the same as the configuration of the server 1 except that it includes an input / display device (for example, a touch panel) for inputting and displaying information. Therefore, description of their hardware configuration is omitted here.

Among the processes executed by the server 1 in cooperation with various hardware and various software of the server 1, gifter terminal 2, hand terminal 3, and product provider terminal 4, the associated content determination process and the product Selection processing can be executed.
The association content determination process is a series of processes for associating the content prepared by the gift giver with the gift code of the gift purchased by the gift giver, and the product selection process is for receiving a gift. This is a series of processes for selecting a favorite gift (product) using a right for a person to receive a gift transferred from a gift giver.
That is, the server 1, the giver terminal 2, and the gifter terminal 3 have a functional configuration as shown in FIG. 3 when executing the association content determination process and the product selection process.

  FIG. 3 is a functional block diagram showing a functional configuration example necessary for the associating content determination process and the merchandise selection process executed by the giver terminal 2, the hand terminal 3 and the server 1 of FIG.

  First, the functional configuration of the giver terminal 2 will be described. In the CPU 21 of the giver terminal 2, an application reception unit 61, an application transmission control unit 62, a content reception unit 63, and a content transmission control unit 64 function.

The application accepting unit 61 accepts an application for purchasing a gift course based on the operation of the gift giver. In other words, the application receiving unit 61 receives an application for purchase indicating that a predetermined number of gift courses for gift givers are to be purchased.
If the gift presenter is a repeater, it may be possible to apply for a gift course again based on a simple operation. As an example, a gift presenter can (1) register as a member on the server 1 via the gift course selection site, (2) register a credit card, and (3) a gift that has been given in the past. For example, by registering information, a gift may be given by a simple operation.

The application transmission control unit 62 executes control for transmitting information related to the application received by the application receiving unit 61 to the server 1 via the communication unit 42.
Although details will be described later, when information related to the purchase application is transmitted to the server 1, the server 1 issues a gift code based on the information. Then, the gift code issued by the server 1 is transmitted to the gift giver terminal 2 via the communication unit 29 of the server 1. That is, the person who gives the gift acquires the right to receive the gift from the provider of the service by acquiring the gift code. The person who gives the gift can transfer this right by transferring (giving) the gift code to the person who receives the gift.

The content reception unit 63 receives original content created based on an operation by a person who gives a gift.
The original content may be created using any tool of the gift giver, or via a predetermined website (for example, a site that supports content creation) managed by the server 1. May be created using a content creation form that can be downloaded from the server 1 onto the gift giver terminal 2, or may be created using a predetermined application program installed on the gift giver terminal 2. May be.
The content reception unit 63 also receives information on a gift code associated with the original content based on an operation by a person who gives the gift. As a result, a specific target person (that is, an arbitrary range) to which a predetermined gift code (associated gift code) has been transferred can be set as a target person who presents the original content (person who gives a gift). .
In another embodiment, the content receiving unit 63 may receive only the information of the gift giver (gift code purchaser) without receiving the information of the gift code associated with the original content. In this case, all the target persons who transferred the gift code (that is, the entire range) can be set as target persons (persons who give gifts) who present the original contents, regardless of the gift code. .

  The content transmission control unit 64 executes control for transmitting information related to the original content received by the content receiving unit 63 (content information and corresponding gift code information) to the server 1 via the communication unit 42. To do.

  Next, the functional configuration of the server 1 will be described. The CPU 21 of the server 1 includes an application acquisition unit 101, a code management unit 102, a content acquisition unit 103, a content management unit 104, a code acquisition unit 105, a product selection acquisition unit 106, and a Web management unit 107. Function. Further, the Web management unit 107 includes a content reproduction unit 121 and an association unit 122.

  The application acquisition unit 101 acquires the information related to the application for purchasing the gift course transmitted from the gift giver terminal 2 and notifies the code management unit 102 of the information.

  The code management unit 102 issues a gift code based on the information related to the application transmitted from the giver terminal 2 and notifies the Web management unit 107 of the gift code. At this time, the code management unit 102 notifies the giftee terminal 2 of the gift code.

  The content acquisition unit 103 acquires information on the original content (content information and corresponding gift code information) transmitted from the giver terminal 2 and notifies the content management unit 104 of the information.

  The content management unit 104 manages information related to various contents. Specifically, the content management unit 104, in addition to the information related to the original content transmitted from the giver terminal 2, content created by the service provider or product provider (for example, “other content such as advertisements”). )) Information is also managed. Further, the content management unit 104 notifies the Web management unit 107 of information related to various types of managed content.

  The code acquisition unit 105 acquires the gift code received (input) by the code reception unit 201 of the hand terminal 3 to be described later, and notifies the Web management unit 107 of the gift code.

  The product selection acquisition unit 106 acquires information related to product selection received (input) by the product selection reception unit 203 of the hand terminal 3 described later, and notifies the Web management unit 107 of the information.

The web management unit 107 creates and manages a dedicated web page (hereinafter sometimes referred to as a “product exchange page”) on a product exchange site used when a gift recipient inputs a gift code and receives a gift. To do.
The web management unit 107 creates and manages a product exchange page corresponding to the gift code based on the gift code notified from the code management unit 102.

In addition, the Web management unit 107 executes processing related to transferring a gift when a predetermined terminal operated by a presenter who has presented a gift code indicating that the user has the right to receive the gift is accessed. The website or the presenter's terminal manages application software for executing the processing.
In other words, when creating the product exchange page, the Web management unit 107 replaces the product if the information on the original content corresponding to the gift code notified from the code management unit 102 is notified from the content management unit 104. The information of the original content is associated with the page (that is, the gift code). In the following, a product exchange page that can be played back by associating content information may be referred to as a “product replacement page with content”. The product exchange page on which content is reproduced is called a content reproduction page (or content reproduction screen), and the product exchange page on which a product is selected for product exchange is called a product selection page (or product selection screen). Sometimes. In the present embodiment, the content reproduction page and the product selection page are configured as separate pages in the content-added product replacement page, but may be configured as the same page.

Specifically, the associating unit 122 of the Web management unit 107 associates content independently for each gift code indicating that it has a right to receive a gift.
That is, the associating unit 122 replaces the product corresponding to the gift code when the information related to the original content notified from the content managing unit 104 corresponds to the gift code notified from the code managing unit 102. Associate the original content information with the page.
The association unit 122 can also associate information about other contents with the product exchange page corresponding to the gift code. In this case, for example, it is assumed that the content created by the product provider is associated with a gift code in advance according to the type of product to be provided, and the association unit 122 displays a product exchange page corresponding to the gift code. In addition, information on other contents corresponding to the gift code may be associated. In this way, when a dedicated web page is displayed on a product exchange site used when a predetermined gift is received, content (for example, an advertisement) related to the gift can be presented. On the other hand, the associating unit 122 may associate content (for example, advertisements) created by the service provider with all product exchange pages regardless of gift codes. This is because the service provided by the service provider is provided regardless of the type of gift.
If there is no information corresponding to the gift code notified from the code management unit 102 in the information related to the original content notified from the content management unit 104, the associating unit 122 displays the product corresponding to the gift code. Other content information can be associated with the exchange page, or no content information can be associated.

In addition, the Web management unit 107, when the gift code is valid based on the gift code notified from the code acquisition unit 105 (that is, notified from the hand terminal 3), the product corresponding to the gift code The exchange page is presented on the cradle terminal 3.
“Gift code is valid” means that the gift code is activated by the setting of the person who gives the gift or the setting of the provider of this service. You can receive a gift by entering a gift code. On the other hand, if the gift code is not valid (invalid), the person who receives the gift cannot receive the gift without displaying the product selection screen even if the gift code in this state is input. Thereby, for example, the provider of this service provides a certain validity period as a period during which the gift code is valid, and prompts the person who gives the gift to input the gift code within this validity period. it can.

The content reproduction unit 121 of the Web management unit 107 manages control for reproducing the content associated with the gift code presented by the presenter using a website or application software.
In other words, when the content is associated with the product exchange page presented to the hand terminal 3 (that is, the product exchange page with content), the content reproduction unit 121 accesses the product exchange page. Sometimes the associated content is played.
As a result, the original content or the like created by the person giving the gift is reproduced on the display unit 162 of the hand terminal 3.

  Further, the Web management unit 107 performs various processes necessary for delivering the selected product (gift) to the person who gave the gift (the person who presented the gift code) based on the notified information regarding the product selection. Manage execution.

  Next, a functional configuration of the cradle terminal 3 will be described. In the CPU 163 of the hand terminal 3, the code reception unit 201, the code transmission control unit 202, the product selection reception unit 203, the product selection transmission control unit 204, the product etc. information acquisition unit 205, the Web acquisition unit 206, The display control unit 207 functions.

  The code receiving unit 201 receives an input of a gift code from a person who receives a gift via the input unit 161 (typically a touch panel). Then, the code transmission control unit 202 executes control for transmitting the gift code received by the code reception unit 201 to the server 1 via the communication unit 164. The gift code transmitted to the server 1 in this way is notified to the Web management unit 107 of the server 1, so that the server 1 receives data such as a product exchange page for selecting a gift from the hand terminal 3. Be notified.

  The product etc. information obtaining unit 205 of the hand terminal 3 obtains data such as a product exchange page corresponding to the gift code transmitted from the server 1.

  The Web acquisition unit 206 of the hand terminal 3 acquires content data transmitted from the server 1 and associated with the product exchange page corresponding to the gift code.

  Based on the data acquired by the product etc. information acquisition unit 205 and the Web acquisition unit 206, the display control unit 207 displays a product exchange page (product exchange page with content) including reproduction of content on the display unit 284 (typically The control for displaying on the liquid crystal display) is executed.

  The merchandise selection accepting unit 203 accepts merchandise selection of a person who gifts when a merchandise exchange page (a merchandise selection screen) is displayed on the display unit 284. Specifically, the merchandise selection accepting unit 203 accepts selection of merchandise or the like by a person who has received a gift with a gift code out of one or more merchandise included in the gift course. Then, the product selection transmission control unit 204 executes control for transmitting various types of information related to the product selection received by the product selection receiving unit 203 to the server 1 via the communication unit 164.

Next, the association content determination process executed by the server 1 of FIG. 3 will be described with reference to FIG.
FIG. 4 is a flowchart for explaining the flow of the association content determination process executed by the server 1 having the functional configuration of FIG.
As described above, the association content determination process is a series of processes for associating the content prepared by the gift giver with the gift code of the gift purchased by the gift giver.

  In step S <b> 1, the application acquisition unit 101 acquires information related to an application for purchasing a gift course transmitted from the giver terminal 2.

  In step S2, the code management unit 102 issues (acquires) a gift code based on the information regarding the application acquired in step S1.

  In step S3, the content acquisition unit 103 acquires information (content information and corresponding gift code information) related to the content (original content) transmitted from the giver terminal 2.

  In step S4, the associating unit 122 associates the gift code acquired in step S2 with the content information acquired in step S3. Specifically, the associating unit 122 associates content information corresponding to the gift code with the product exchange page corresponding to the gift code. As a result, when a product exchange page associated with content information is accessed, the corresponding content is reproduced.

In step S5, the CPU 21 of the server 1 determines whether or not there is an instruction to end the process. Here, an instruction to end the process is not particularly limited, but in this embodiment, an instruction to shift the server 1 to a so-called sleep state or the like is employed. That is, unless the server 1 is instructed to shift to the sleep state or the like, it is determined NO in step S5, the process returns to step S1, and the subsequent processes are repeated.
On the other hand, when the server 1 is instructed to shift to the sleep state or the like, it is determined as YES in Step S5, and the associated content determination process ends.

As described above, in step S4, by associating the gift code with the content, a predetermined gift code (corresponding to the target person who presents the content (original content)) is displayed as a target person who presents the content (original content). A specific target person who has transferred the gift code) can be set. That is, the same content can be presented to any target person by associating the same content with an arbitrary range (a plurality of gift codes). Different contents can be associated with a plurality of gift codes. That is, the content to be presented can be made different depending on the gift code assignee (the person who receives the gift).
In step S4, the information of the purchaser of the gift code (the person who gives the gift) may be associated with the content created by the purchaser. If it does in this way, all the target persons (namely, all the ranges) which transferred the gift code can be set as the target person (person who receives a gift) which shows content (original content).

Next, with reference to FIG. 5, the product selection process executed by the server 1 in FIG. 3 will be described.
FIG. 5 is a flowchart for explaining the flow of product selection processing executed by the server 1 having the functional configuration of FIG.
As described above, the product selection process is a series of processes for a gift recipient to select a favorite gift (product) using the right to receive a gift transferred from the gift giver. .

  In step S <b> 21, the code acquisition unit 105 acquires the gift code transmitted from the hand terminal 3.

In step S22, the Web management unit 107 determines whether or not the acquired gift code is valid.
If the gift code is invalid, it is determined as NO in step S22, the process returns to step S21, and the subsequent processes are repeated.
On the other hand, if the gift code is valid, it is determined as YES in Step S22, and the process proceeds to Step S23.

  In step S23, the web management unit 107 presents a web page (product exchange page) corresponding to the gift code acquired in step S21. Specifically, when the product exchange page is associated with content, the Web management unit 107 presents a content reproduction screen in the product exchange page. Here, when the data such as the web page presented (transmitted) to the cradle terminal 3 is acquired by the cradle terminal 3, the above-described content reproduction screen is displayed on the display unit 284 of the cradle terminal 3.

  In step S24, the Web management unit 107 (more specifically, the content reproduction unit 121) starts reproduction of the associated content on the content reproduction screen presented in step S23. Thereby, the content is reproduced on the content reproduction screen displayed on the display unit 284 of the hand terminal 3.

  In step S <b> 25, the Web management unit 107 extracts data such as a Web page including a product selection screen from the product replacement page, and transmits it to the hand terminal 3. Here, when the data such as the web page transmitted to the hand terminal 3 is acquired by the hand terminal 3, the above-described product selection screen is displayed on the display unit 284 of the hand terminal 3.

Through the processing of steps S23 to S25 described above, the person who gives the gift can check the content presented by the gift presenter on the content reproduction screen of the product exchange page, and then the product exchange page. A favorite product can be selected on the product selection screen. Then, the hand terminal 3 transmits the product selection information of the person who receives this gift to the server 1.
In the product exchange page, the display order of the content reproduction screen and the product selection screen may be reversed, or both may be displayed on the same screen.
In addition, a predetermined message may be sent from the gift giver to the gift giver on the content reproduction screen or on any of the product exchange pages. In this way, the person who gives the gift can know the reaction to the content presented by himself.

In step S26, the product selection acquisition unit 106 acquires the product selection information transmitted from the cradle terminal 3 in this way.
In other words, the hand terminal 3 transmits information such as a product selected by the person who receives the gift.
Then, the product selection acquisition unit 106 acquires information on the product etc. selected by the person who gifts the gift, that is, product selection information, via the communication unit 29.

In step S27, the Web management unit 107 uses the product selection information acquired in step S26 to obtain information (hereinafter referred to as “delivery information”) regarding delivery conditions such as a company to be delivered, a delivery destination, and time designation. Generate.
In other words, the Web management unit 107 generates delivery information based on information on a recipient such as an address of a person who receives a gift included in the product selection information.

In step S28, the CPU 21 of the server 1 determines whether or not there has been an instruction to end the process. Here, an instruction to end the process is not particularly limited, but in this embodiment, an instruction to shift the server 1 to a so-called sleep state or the like is employed. That is, unless the server 1 is instructed to shift to the sleep state or the like, it is determined NO in step S28, the process returns to step S21, and the subsequent processes are repeated.
On the other hand, when the server 1 is instructed to shift to the sleep state or the like, it is determined as YES in Step S28, and the product selection process is ended.

  Here, the person who gives the above gift is the wedding organizer A, and the person who receives the gift is the wedding attendant B, that is, thank the organizer A for attending the wedding. As an example, an example of using this service to give a gift as a gift to a participant B will be described.

  Organizer A purchases a predetermined number of rights (for example, in units of 10) to give gifts from the provider of this service, and provides this service as a gift to attendant B who participated in the wedding of organizer A The right (gift code) to give a gift purchased from the owner. Participant B can select a desired product by inputting the gift code transferred from organizer A on the product exchange site managed by the provider of this service. Specifically, when a gift code is input on the product exchange site, a product exchange page corresponding to the gift code is displayed. The content reproduction screen is displayed as the product exchange page by associating the content information corresponding to the gift code. Then, the content created by the organizer A is reproduced on the content reproduction screen. Hereinafter, an example of a content playback screen on which the content of the organizer A is played will be described with reference to FIG.

FIG. 6 is an example of a product exchange screen displayed on the display unit 162 of the participant B's hand terminal 3.
As shown in FIG. 6, various contents are displayed on the content reproduction screen displayed on the display unit 162 of the hand terminal 3.
Specifically, in the upper part of the content playback screen, the content created by the organizer A is played, for example, a video letter (video) of a thank-you or recent status report, which is the original content of the organizer A, or A wedding photo or the like is displayed.
On the other hand, advertisement information (banner image or advertisement image), which is other content by the provider of this service or the product provider, is displayed at the bottom of the content playback screen.
Thus, by using this service, the content created by the organizer A corresponding to the gift code is reproduced on the product exchange page corresponding to the gift code input by the participant B. An original product exchange page can be created.
In creating the original product exchange page, the gift giver can perform various customizing operations. For example, the banner image on the product exchange page may be replaced with the original image.
In addition, even if there are many attendees and different gift codes are transferred to each, the same content can be assigned to any of the attendees by associating multiple gift codes with the same content. Can also be presented.
As described above, by using this service, the organizer A not only gives a gift but also sends information about the participant B to the participant B by using the opportunity of providing a gift. Can do.
In the above description, the product exchange page is composed of a plurality of pages, and the content playback screen and the product selection screen are displayed on different pages. May be displayed simultaneously.
In the above description, an example in which the wedding organizer A gives a gift to the attendant B has been described. However, the present invention can be applied to various events, for example. For example, it may be used when a golf competition organizer presents a prize for participation to a participant.

  Next, an example in which the person who gives the above-mentioned gift is a company C (for example, a corporation), and the person who receives the gift is a shareholder D of the company C, that is, the company C gives a shareholder D to its own shareholder D. An example of using this service to give a gift (such as a shareholder special benefit product) to the shareholder D as part of the special offer service will be described.

  Company C purchases a predetermined number of rights (for example, in units of 1000) to give a gift from the provider of this service, and gifts purchased from the provider of this service as part of the shareholder benefits service to its own shareholders D The right to give a gift (gift code) is transferred. The shareholder D can select a desired product by inputting the gift code transferred from the company C on the product exchange site managed by the provider of the service. At this time, the content reproduction screen is displayed as the product exchange page corresponding to the gift code by associating the content information corresponding to the gift code.

Here, on the content reproduction screen displayed (presented) to the shareholder D, it is possible to reproduce the content having the contents directly related to management. Specifically, since the target person who presents the content is limited to the shareholder D, for example, it is possible to present closed content (for example, performance information) related to management.
The content may be changed according to the number of shares held by the shareholder D. Specifically, the content of critical content related to management may be presented as the shareholder D having more shares holds.
By using this service in this way, the company C can send information to the shareholder D using the opportunity of providing gifts.
In addition, when the person who gives the gift is a company C (for example, a stock company), in addition to the above-mentioned closed content directed to the shareholder D, an advertisement of the company can also be installed. For example, an original banner image or link of company C can be set at the bottom of the content playback screen described above with reference to FIG.

Next, with reference to FIG. 7, functions related to information transmission in this service will be briefly described.
FIG. 7 is a table showing an example of functions related to information transmission in the service to which the information processing system of FIG. 1 is applied.

The table in the example of FIG. 7 stores information on “subject”, “function”, and “feature”. That is, information about functions and features related to information transmission is stored for each target person.
For example, in the first line of the “target person” item, “presentation side” (that is, a person who gives a gift) is displayed. In other words, it indicates that the target person corresponding to the one line is a “presentation side” (for example, a company using this service, a presenter, or a product provider).
On the other hand, “moving image / image distribution” and “install advertisement” are displayed in the first line of the “function” item. In other words, it is shown that the presenting side can use the function of moving image / image distribution and the function of installing advertisements in relation to information transmission.
The “moving image / image distribution” function has a plurality of “features”, and the following features are exhibited when the presenting side uses the moving image / image distribution function.
That is, the presenter can arbitrarily set an image and a moving image.
In addition, the presenting side can give a gift again to the partner who once gave the gift with a simple operation. At this time, (1) a member registration function, (2) a credit card registration function, (3) a function of re-giving a gift that has been given in the past, and the like are used.
In addition, the gifting party displays PR information (advertisement information) of the user and product provider that uses this service, and distributes individual messages to the recipient (donee) to make a more unique product exchange. A page (content playback screen) can be produced.
Further, the presenter can replace the moving image and banner image on the receiving page (product exchange page) with the original.
In addition to the above, the presenting side can also set a text message.
Further, the presenting side can set a company-original banner and link by using the function of “install advertisement”.

In addition, for example, in the second row of the item “subject”, “donation side” (that is, a person who receives a gift) is displayed. In other words, it indicates that the target person corresponding to the bank is a “donee” (for example, a recipient or a shareholder who uses this service).
On the other hand, “Message” is displayed in the second line of the “Function” item. In other words, the side receiving the gift indicates that the function of the message can be used in connection with the information transmission.
Specifically, the recipient can use the “message” function to leave a thank-you message on the presenter, for example.

  Although one embodiment of the present invention has been described above, the present invention is not limited to the above-described embodiment, and modifications, improvements, and the like within a scope that can achieve the object of the present invention are included in the present invention. is there.

  In addition, for example, the service is provided via a website managed by the server 1, but the service is provided via application software (program) installed in the giver terminal 2 or the hand terminal 3. It may be provided. Specifically, a person who gives a gift can download predetermined application software by accessing the server 1 through the hand terminal 3 and install it on the hand terminal 3. A person who gives a gift can use the service on the application software by activating the application software.

For example, the series of processes described above can be executed by hardware or can be executed by software.
In other words, the functional configuration of FIG. 3 is merely an example, and is not particularly limited.
That is, it is sufficient that the information processing system has a function capable of executing the above-described series of processing as a whole, and what functional block is used to realize this function is not particularly limited to the example of FIG. Further, the location of the functional block is not particularly limited to that shown in FIG. 3, and may be arbitrary.
In addition, one functional block may be constituted by hardware alone, software alone, or a combination thereof.

For example, when a series of processing is executed by software, a program constituting the software is installed in a computer or the like from a network or a recording medium.
The computer may be a computer incorporated in dedicated hardware.
Further, the computer may be a computer that can execute various functions by installing various programs, for example, a server, a smartphone, a personal computer, or various devices.

  Further, for example, a recording medium including such a program is constituted by a removable medium (not shown) distributed separately from the apparatus main body in order to provide a program to a gift giver, a gift giver, and a product provider. In addition, the recording medium is provided with a recording medium or the like provided to the user in a state of being incorporated in advance in the apparatus main body.

In the present specification, the step of describing the program recorded on the recording medium is not limited to the processing performed in time series along the order, but is not necessarily performed in time series, either in parallel or individually. The process to be executed is also included.
Further, in the present specification, the term “system” means an overall apparatus configured by a plurality of devices, a plurality of means, and the like.

In other words, the information processing system to which the present invention is applied can take various embodiments having the following configurations.
That is, an information processing system to which the present invention is applied is
An associating means (associating unit 122 in FIG. 3) for associating content independently for each information (gift code) indicating the right to receive a gift;
To execute processing related to transfer of a gift when a predetermined terminal operated by a presenter ("gift holder") who presents the information indicating that he has the right to gift is accessed. Management means (for example, the Web management unit 107 in FIG. 3) for managing application software for the terminal of the presenter or the terminal of the presenter to execute the processing;
With
The management means manages control of reproducing the content associated with the information presented by the presenter on the website or the application software.
Having a configuration is sufficient.
As a result, when a gift recipient performs a gift gift process, the content set for the gift is reproduced. That is, the provider of this service can use the opportunity to transfer a gift to provide an opportunity for content reproduction (information transmission) to the person who receives the gift from the gift giver.

Further, the association means can associate a selectable gift independently for each piece of information indicating that it has a right to receive a gift.
Thereby, the provider of this service can change the gift which can be selected for every person who receives a gift.

  DESCRIPTION OF SYMBOLS 1 ... Server, 2 ... Gifter terminal, 3 ... Hand terminal, 4 ... Product provider terminal, 21 ... CPU, 61 ... Application reception part, 62 ... Application transmission Control unit, 63 ... Content accepting unit, 64 ... Content transmission control unit, 101 ... Application acquisition unit, 102 ... Code management unit, 103 ... Content acquisition unit, 104 ... Content management 105: Code acquisition unit, 106 ... Product selection acquisition unit, 107 ... Web management unit, 121 ... Content reproduction unit, 122 ... Association unit, 201 ... Code reception unit 202 ... Code transmission control unit, 203 ... Product selection receiving unit, 204 ... Product selection transmission control unit, 205 ... Product etc. information acquisition unit, 206 ... Web acquisition unit, 207 ...・ Display control unit

Claims (3)

A means for associating content independently for each piece of information indicating that the person has the right to receive a gift;
When a predetermined terminal operated by a presenter who has presented the information indicating that he has the right to receive a gift accesses, a website for performing processing relating to transfer of the gift, or the presentation Management means for managing application software for the person's terminal to execute the processing;
With
The management means manages control of reproducing the content associated with the information presented by the presenter on the website or the application software.
Information processing device. The information processing apparatus according to claim 1, wherein the association unit further associates a selectable gift independently for each piece of information indicating that it has a right to receive a gift. On the computer,
A step of associating content independently for each piece of information indicating the right to receive a gift;
When a predetermined terminal operated by a presenter who has presented the information indicating that he has the right to receive a gift accesses, a website for performing processing relating to transfer of the gift, or the presentation A management step for managing application software for the person's terminal to execute the processing;
A program for executing a control process including
The management step includes a step of managing control of reproducing the content associated with the information presented by the presenter on the website or the application software.
program.

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