JP6748273B1 - Advertisement delivery system, advertisement delivery method, and computer program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a new technology capable of appropriately distributing a plurality of types of advertisements to a device in a vehicle. In an advertisement distribution method according to one aspect of the present disclosure, position information indicating the position of a vehicle is acquired. Living area information indicating the living area of the user corresponding to the device in the vehicle is acquired. An advertisement to be distributed to the device in the vehicle is selected from the advertisement group based on the acquired position information and living area information (S320-390, S410-470). The selected advertisement is distributed to the device in the vehicle (S400, S480). The advertisement group includes a first advertisement group and a second advertisement group that are distinguished based on the living area. The distribution ratio between the first advertisement group and the second advertisement group is changed based on the relationship between the living sphere and the position of the vehicle (S320, S330, S410). [Selection diagram] Fig. 6

Description

The present disclosure relates to an advertisement distribution system, an advertisement distribution method, and a computer program.

2. Description of the Related Art Conventionally, there is known a system that provides a user with information regarding tourism through a car navigation device or a mobile terminal (see, for example, Patent Document 1). The system provides the user with information about tourism when he visits an unfamiliar place.

International Publication 2004/075137

However, when the user is away from the living area and visiting an unfamiliar place, simply delivering an advertisement regarding tourism in the corresponding area to the user corresponds to the area in which the user may be most interested at that time. You can only deliver ads that you want.

Therefore, according to an aspect of the present disclosure, as an advertisement distribution technology for a device in a vehicle, a new technology that can appropriately distribute a plurality of types of advertisements to a device in the vehicle in consideration of a wider range of interest of the user. Is desirable.

According to an aspect of the present disclosure, an advertisement distribution system for distributing an advertisement to a device in a vehicle is provided. This advertisement distribution system includes a first acquisition unit, a second acquisition unit, a selection unit, and a distribution unit.

The first acquisition unit is configured to acquire position information indicating the position of the vehicle. The second acquisition unit is configured to acquire living area information indicating the living area of the user corresponding to the device in the vehicle. The selection unit is configured to select an advertisement to be delivered to the device from the advertisement group based on the position information acquired by the first acquisition unit and the living area information acquired by the second acquisition unit. .. The distribution unit is configured to distribute the advertisement selected by the selection unit to the device.

According to one aspect of the present disclosure, the advertisement group includes a first advertisement group and a second advertisement group that are distinguished based on a living area. The selection unit selects the advertisement to be distributed to the device in the vehicle so as to change the distribution ratio between the first advertisement group and the second advertisement group based on the relationship between the living area and the position of the vehicle. To be configured.

A person's interests are not limited to the local matter corresponding to their current location. For example, a user may be thinking about a weekend trip when he or she is in the living area, or may be thinking about life after returning home while traveling.

In consideration of this, when delivering the first advertisement group and the second advertisement group that are distinguished based on the living area, only one of the first advertisement group and the second advertisement group is transmitted to the user. It is not always appropriate to switch and deliver according to the current position of.

According to the advertisement distribution system according to one aspect of the present disclosure, the advertisement distribution regarding the first advertisement group and the second advertisement group is executed so as to change the distribution ratio based on the relationship between the living area and the position of the vehicle. To be done. Therefore, according to this advertisement distribution system, it is possible to more appropriately distribute to the user in the vehicle a plurality of types of advertisements distinguished by the user's living area.

According to an aspect of the present disclosure, the first advertisement group may be an advertisement group in which a place corresponding to an advertisement purpose exists within a living area. The second advertisement group may be an advertisement group in which a place corresponding to an advertisement purpose exists outside the living area.

The first advertisement group may be an advertisement group related to daily activities in which a place corresponding to the advertisement purpose exists in the living area, and the second advertisement group may include a place corresponding to the advertisement purpose outside the living area. It may be an advertisement group regarding existing non-daily behaviors.

According to an aspect of the present disclosure, the advertisement distribution system may be configured such that the distribution ratio of the second advertisement group increases as the vehicle moves away from the living area. Often the user's interest is more focused on something more familiar. Therefore, if the distribution ratio is changed as described above, it is possible to distribute the first advertisement group and the second advertisement group at an appropriate distribution ratio according to the interest of the user.

According to an aspect of the present disclosure, the advertisement distribution system may be configured to change the distribution ratio according to the traveling direction of the vehicle with respect to the living area. The selection unit may be configured to change the distribution ratio according to the traveling direction of the vehicle with respect to the living area when the vehicle is located outside the living area.

For example, when the vehicle is moving toward the living area, the selection unit increases the distribution ratio of the first advertisement group and when the vehicle is moving away from the living area. The distribution ratio may be changed so as to increase the distribution ratio of the second advertisement group.

The user's interest is usually more focused on the area in which he is heading. Therefore, changing the distribution ratio according to the traveling direction is useful for realizing more appropriate advertisement distribution according to the interest of the user.

According to one aspect of the present disclosure, the selection unit may be configured to change the distribution ratio according to the configuration of the vehicle occupant in the vehicle.

The configuration of the vehicle occupant is correlated with the purpose of movement of the vehicle occupant. The difference in the purpose of movement is related to the difference in interests of the users. Therefore, by changing the distribution ratio according to the configuration of the vehicle occupant, the first and second advertisement groups can be distributed at an appropriate distribution ratio according to the interest of the user.

According to one aspect of the present disclosure, the living area information may indicate a plurality of action bases of users in the living area. From the first group of advertisements, the selection unit is configured to distribute the group of advertisements related to each of the plurality of action bases at a distribution ratio according to the relationship between the vehicle position and the plurality of action bases. You may select the advertisement to be distributed to. According to such selection, it is possible to appropriately deliver the advertisement related to the living area according to the position of the user.

According to an aspect of the present disclosure, a computer program that causes a computer to realize some or all of the functions of the above-described advertisement distribution system may be provided. A computer program for causing a computer to function as the first acquisition unit, the second acquisition unit, the selection unit, and the distribution unit in the advertisement distribution system described above may be provided. The computer program may be stored in a non-transitory computer-readable recording medium.

According to one aspect of the present disclosure, an advertisement distribution method including a part or all of the procedure realized in the above-described advertisement distribution system may be provided.

According to an aspect of the present disclosure, there is provided an advertisement distribution method for distributing an advertisement to a device in a vehicle, which corresponds to the device acquiring the position information indicating the position of the vehicle and the device in the vehicle. Acquiring the living area information indicating the living area of the user, selecting an advertisement to be distributed to the device in the vehicle from the advertisement group based on the acquired position information and living area information, and selecting the selected advertisement. A method of delivering an advertisement may be provided that includes delivering to the device.

In this advertisement distribution method, the advertisement group may include a first advertisement group and a second advertisement group that are distinguished based on the living area. The selection is to select the advertisement to be distributed to the device so as to change the distribution ratio between the first advertisement group and the second advertisement group based on the relationship between the living area and the position of the vehicle. May be included. This advertisement distribution method also has the same effect as the above-described advertisement distribution system.

FIG. 1 is a block diagram showing a schematic configuration of a system according to an exemplary embodiment of the present disclosure. It is a block diagram showing a schematic structure of an advertisement distribution system. It is a block diagram showing a schematic structure of a user device. It is a flow chart showing advertising output processing which a processor of a user device performs. It is a flowchart showing the position transmission process which the processor of a user apparatus performs. It is a flow chart (the 1) showing distribution control processing which a processor of an advertising distribution system performs. It is a flow chart (the 2) showing distribution control processing which a processor of an advertising distribution system performs. It is a flow chart showing processing which a processor of an advertising distribution system performs in a 1st modification. 9A and 9B are flowcharts showing the processing executed by the processor of the advertisement distribution system in the second modified example. In a 3rd modification, it is a flow chart showing processing which a processor of an advertising distribution system performs. It is a figure explaining the distance between a some action base and a vehicle position.

Hereinafter, exemplary embodiments of the present disclosure will be described with reference to the drawings.
The communication system 1 of the present embodiment shown in FIG. 1 includes an advertisement distribution system 10 as a business entity side system that provides an advertisement distribution service, and a plurality of user devices 70 that receive the advertisement data 131A.

The advertisement data 131A distributed by this advertisement distribution service includes advertisement content for consumers moving in the vehicle 50. The advertising content is provided from the user device 70 to the user as a driver or a vehicle occupant in the form of at least one of an image and a sound. Examples of the vehicle 50 include a four-wheeled vehicle.

Each of the user devices 70 is an electronic device owned by a user who has been registered for use in advance, particularly an electronic device having a communication function. Examples of the electronic device include a car navigation device mounted on the vehicle 50 and other electronic devices having the same type of function. Examples of other electronic devices include electronic devices having a navigation system that can be brought into the vehicle 50, and applicable electronic devices include mobile terminals such as smartphones and tablet terminals.

More specifically, the advertisement distribution system 10 is configured to distribute individual advertisement data 131A to each of the plurality of user devices 70 via the wide area network NT1 based on the group of the advertisement data 131A held therein.

As shown in FIG. 2, the advertisement distribution system 10 includes a processor 11, a memory 12, a storage 13, and a communication interface 19. The processor 11 is configured to execute processing according to a computer program recorded in the storage 13.

The memory 12 is a main storage device and functions as a working memory when the processor 11 executes a process according to a computer program. The storage 13 is an auxiliary storage device, and is configured by, for example, a hard disk drive. The communication interface 19 is configured to be able to communicate with the user device 70.

The storage 13 includes an advertisement database 131 in which a group of advertisement data 131A is registered, and a user management database 133 in which management information regarding a plurality of users is recorded.

The advertisement database 131 includes advertisement data 131A for each advertisement content. Each advertisement data 131A includes an advertisement content body and associated data that describes a location corresponding to the advertisement content category or advertisement purpose in association with the content ID.

The place corresponding to the advertising purpose mentioned here includes a place where the consumption behavior of the user expected by the advertisement content is realized. When the advertising content is advertising content for promoting the facility, the place corresponding to the advertising purpose is the facility. Examples of facilities include large and small stores, commercial facilities, tourist facilities, and the like, which are not limited in scale.

The user management database 133 includes user management data 133A for each user. The user management data 133A is provided with feature data representing the feature of the user and life area data representing the life area of the user in association with the user ID.

The characteristic data is data representing demographic attributes such as the gender and age of the user, and the behavioral characteristics of the user including the user's hobbies and preferences. The data representing the behavioral characteristics may include data representing the tendency of the facility that the user often visits. The feature data is used to select the advertisement data 131A that is of high interest to the user.

The living area data is configured as data that defines the living area of the user. The living sphere here means the daily action sphere of the user. In other words, the living area means the range of action of the user in daily life.

The living sphere data includes position data of a point that is the home of the user's life, such as a home, as the first action base of the user. The living sphere data may further include position data of a point that is a sub-base in the user's life, such as a school or work place where the user attends, as the second action base.

The living area data can be configured as data representing the geographical range of the living area as a distance from one or more action bases. Alternatively, the living area data may be configured as data representing the geographical range of the living area by one or more administrative areas including one or more action bases. The administrative area mentioned here is an area delimited by municipalities.

The geographical range of the living sphere can be uniformly defined in a predetermined range based on the action base. Alternatively, the geographical range of the living area may be defined as a range designated by the user based on the action base. The processor 11 can acquire the data designating the action base and/or the living sphere from the user through the user device 70 and register the data in the user management data 133A.

The user device 70 is connected to the in-vehicle system 51 in the vehicle 50 through the in-vehicle network NT2, and cooperates with the in-vehicle system 51 to display an image of the advertisement content included in the advertisement data 131A received from the advertisement distribution system 10 to the user. And operates to output in the form of voice.

As shown in FIG. 3, the user device 70 includes a processor 71, a memory 72, a storage 73, a GPS receiver 75, an input interface 76, a speaker 77, a display 78, and a communication interface 79. ..

The processor 71 is configured to execute processing according to a computer program recorded in the storage 73. The memory 72 is a main storage device and functions as a working memory when the processor 71 executes a process according to a computer program. The storage 73 is an auxiliary storage device, and is composed of, for example, a flash memory.

The GPS receiver 75 is configured to measure a current position based on a GPS satellite signal received from a GPS satellite and provide position data representing the measured position to the processor 71. The input interface 76 is configured to input an operation signal from the user to the processor 71. Specifically, the input interface 76 includes a touch panel on the display 78, mechanical key switches, and a microphone for voice operation.

The speaker 77 is controlled by the processor 71 and configured to output various sounds. The display 78 is, for example, a liquid crystal display, and is controlled by the processor 71 so as to display various screens such as an operation screen, a navigation screen, and a message screen toward the user.

The communication interface 79 is configured to be wirelessly communicable with the advertisement distribution system 10 via the wide area network NT1, and further to be wirelessly communicable with the vehicle-mounted system 51 via the in-vehicle network NT2.

The in-vehicle system 51 indirectly acquires, from the in-vehicle system 51, information that the user device 70 cannot directly acquire, such as information about parking and stopping of the vehicle 50 and start of driving, and information about the configuration of vehicle occupants. Used to do.

Next, the details of the process executed by the processor 71 of the user device 70 for outputting the advertising content will be described. The processor 71 repeatedly executes the advertisement output process shown in FIG. 4 according to a computer program preinstalled in the user device 70. The computer program may be pre-installed when the user device 70 is shipped, or may be installed in the user device 70 through a download site.

When the user device 70 is a car navigation device, the processor 71 can repeatedly perform the advertisement output process while receiving power. When the user device 70 is a portable electronic device such as a smartphone brought into the vehicle 50, the processor 71 repeatedly executes the advertisement output process while the user device 70 is connected to the in-vehicle system 51 through the in-vehicle network NT2. can do. As another example, the processor 71 can repeatedly execute the advertisement output process until the end instruction is input, on condition that the user inputs the advertisement output process start instruction through the input interface 76.

The processor 71 transmits the user ID, which is the user's identification information, to the advertisement distribution system 10 and establishes a connection between the advertisement distribution system 10 and the user device 70 as an initial process before starting the repeated execution of the advertisement output process. can do.

When the advertisement output process shown in FIG. 4 is started, the processor 71 waits until the advertisement data 131A is received from the advertisement distribution system 10 (S110). Upon receiving the advertisement data 131A (Yes in S110), the processor 71 directs the advertisement content included in the received advertisement data 131A to the vehicle occupants including the user in the form of voice and images through the speaker 77 and the display 78. Output (S120).

For example, the processor 71 uses the speaker 77 to say, “A campaign B is underway at store A. Would you like to use it? A process of outputting a sound signal to the speaker 77 can be executed so that the sound "!" is output. The processor 71 can control the display 78 so that the corresponding message is displayed in the form of an image, particularly in the form of a character, in accordance with the output of this voice.

The processor 71 further repeatedly executes a position transmission process of transmitting the position data of the vehicle 50 to the advertisement distribution system 10 in parallel with the advertisement output process. According to the position transmission process shown in FIG. 5, the processor 71 waits until it receives a position data request signal from the advertisement distribution system 10 (S210).

When the processor 71 receives the request signal through the communication interface 79 (Yes in S210), the processor 71 acquires the position data indicating the current position coordinates from the GPS receiver 75, and uses this position data as the position data of the vehicle 50. 10 (S220).

After establishing the connection with the user device 70 described above, the processor 11 of the advertisement distribution system 10 repeatedly executes the distribution control process shown in FIG. 6 for distributing the advertisement to the user device 70. The processor 11 can periodically deliver the advertisement according to the current position to the user device 70 by executing the delivery control process shown in FIG. 6 at a predetermined cycle.

When the distribution control process shown in FIG. 6 is started, the processor 11 transmits a position data request signal to the corresponding user device 70, and acquires position data representing the current position of the vehicle 50 from the user device 70 (S310). ).

After that, the processor 11 reads the living area data included in the user management data 133A of the corresponding user (S315), and based on the acquired position data and the read living area data, the current position of the vehicle 50 corresponds to the user. It is determined whether it is within the living area (S320). In S320, the processor 11 can determine whether or not the current position indicated by the position data is within the user's living area defined by the living area data.

The advertisement delivery system 10 of the present embodiment delivers the first type of advertisement data relating to the living area and the second type of advertisement data relating to the non-living area according to whether or not the user device 70 is located within the living area. By switching the ratio, these advertisement data are distributed to the user device 70. The determination in S320 is executed to switch this distribution ratio.

The first type of advertisement data is advertisement data 131A relating to the first facility, which is a facility used in daily activities, that is, in daily life. Examples of the first facility include a supermarket, a large commercial facility, a convenience store, a cafe, a bookstore, a movie theater, and a bowling alley. As can be seen from this, the first facilities also include leisure facilities of the type used on a daily basis.

The second type of advertisement data is the advertisement data 131A regarding the second facility which is a facility used for extraordinary leisure activities outside the living area. The category of facilities used in the relevant leisure activities includes large commercial facilities, tourist facilities, cafes, convenience stores, and the like.

As can be understood from the above description, the advertisement data 131A of facilities used in both daily activities and extraordinary activities, such as large commercial facilities, cafes, and convenience stores, corresponds to the user's living area. Depending on the relationship, it can be the first kind of advertisement data or the second kind of advertisement data.

In the following, the first type of advertisement data regarding the living area, in particular, the advertisement data 131A for the purpose of advertising the first facility in the living area is referred to as living area advertisement data, and the second type of non-living area related data. The advertisement data, in particular, the advertisement data 131A for the purpose of advertising the second facility outside the living area is referred to as non-living area advertising data.

Based on the living area of the user and the category of the advertising content indicated by the auxiliary data in the advertising data 131A, the processor 11 determines that each piece of advertising data 131A in the advertising database 131 is living area advertising data and non-living area advertising. It is possible to determine which of the data. For this determination, the storage 13 may store in advance a category list of advertisement content corresponding to the first type of advertisement data and a category list of advertisement content corresponding to the second type of advertisement data.

When the processor 11 determines that the current position of the vehicle 50 is within the living area (Yes in S320), the processor 11 proceeds to S330 and sets the advertisement distribution ratio R regarding the living area to the first ratio R1=R11/(R11+R12). To do. The advertisement distribution ratio R means a ratio of living area advertisement data in a group of advertisement data 131A distributed to the user device 70.

The advertisement delivery system 10 of the present embodiment delivers the living area advertisement data and the non-living area advertisement data at a ratio of R11:R12 when the vehicle 50 is in the living area. The values R11 and R12 satisfy the conditional expression R11>R12>0, and the first ratio R1 is set to a value larger than 50%.

As can be understood from the value R12>0, the first ratio R1 is set to less than 100%. As a result, in the present embodiment, even when the user device 70 is located within the living area, the non-living area advertisement data is distributed to the user device 70. The first ratio R1 is set to 80%, for example, by the designer of the advertisement distribution system 10. In this case, even when the user is located in the living area, the non-living area advertising data is distributed to the user with a probability of 1/5.

After finishing the processing in S330, the processor 11 selects one of the living area advertisement data and the non-living area advertisement data as the type of the distribution target data with a probability corresponding to the advertisement distribution ratio R=R1 set in S330. Yes (S340). That is, living area advertisement data is selected with probability R1, and non-living area advertisement data is selected with probability {1-R1}. The processor 11 can use random numbers to implement the selection according to the above probabilities.

After that, the processor 11 determines whether or not the type selected in S340 is living area advertisement data (S350). When it is determined that the selected type is the living area advertisement data (Yes in S350), the processor 11 is a group of the first type of advertising data in which a facility corresponding to the advertising purpose exists in the user's living area as a distribution candidate. Is searched and extracted in the advertisement database 131 (S360).

After that, the processor 11 selects the optimum advertisement data 131A for the user as the distribution target advertisement data 131A from the group of the advertisement data 131A extracted in S360 based on the characteristics of the user (S370), and selects the advertisement data 131A. The advertisement data 131A is distributed to the user device 70 of the corresponding user (S400). At this time, the processor 11 scores a group of the distribution candidate advertisement data 131A based on the demographic attributes of the user, the user's behavioral characteristics, the current position, and the route of the vehicle 50 to distribute the advertisement data 131A. Can be selected.

When the processor 11 determines in S350 that the type of the selected distribution target data is not the living area advertisement data but the non-living area advertisement data, the processing proceeds to S380, and the advertisement purpose is outside the user's living area as a distribution candidate. The group of advertisement data of the second type in which the facility corresponding to is present is searched and extracted in the advertisement database 131.

After that, the processor 11 selects the optimum advertisement data 131A for the user as the distribution target advertisement data 131A from the group of the advertisement data 131A extracted in S380 based on the characteristics of the user (S390), and selects the advertisement data 131A. The advertisement data 131A is distributed to the user device 70 of the corresponding user (S400). At this time, the processor 11 can select the advertisement data 131A to be distributed by scoring a group of the distribution candidate advertisement data 131A based on the demographic attribute of the user and the behavior characteristic of the user. When making the above selection in S390, the current position of the vehicle 50 may be further considered.

In addition, when the processor 11 determines that the current position of the vehicle 50 is not within the living area (No in S320), the process proceeds to S410 (see FIG. 7). In S410, the processor 11 sets the advertisement distribution ratio R to the second ratio R2=R21/(R21+R22).

The advertisement distribution system 10 of the present embodiment distributes the living area advertisement data and the non-living area advertisement data at a ratio of R21:R22 when the vehicle 50 is out of the living area. The values R21 and R22 satisfy the conditional expression R22>R21>0, and the second ratio R2 is set to a value smaller than 50%.

As can be understood from the value R21>0, the second ratio R2 is set to a value larger than 0%. Thereby, in the present embodiment, even if the user device 70 is located outside the living area, living area advertisement data is distributed to the user device 70. The second ratio R2 is set to, for example, 20% by the designer of the advertisement distribution system 10. In this case, even when the user is located outside the living area, the living area advertising data is distributed to the user with a probability of 1/5.

After finishing the processing in S410, the processor 11 moves to S420 and sets one of the living area advertisement data and the non-living area advertisement data as the distribution target data type to the advertisement distribution ratio R=R2 set in S410. Select with probability corresponding to. That is, as the type of data to be distributed, living area advertisement data is selected with probability R2, and non-living area advertisement data is selected with probability {1-R2}.

After that, the processor 11 determines whether or not the type selected in S420 is living area advertisement data (S430). When it is determined that the selected type is the living area advertisement data (Yes in S430), the processor 11 has a facility corresponding to the advertising purpose in the user's living area as a distribution candidate, as in the processing of S360. A group of advertisement data of the first type is searched and extracted in the advertisement database 131 (S440).

After that, the processor 11 selects the optimum advertisement data 131A for the user as the distribution target advertisement data 131A from the group of the advertisement data 131A extracted in S440 based on the characteristics of the user (S450), and selects the advertisement data 131A. The advertisement data 131A is distributed to the user device 70 of the corresponding user (S480).

For example, the processor 11 can estimate the return route of the user from the relationship between the current position and the action base, and select the advertisement data 131A of the facility along the return route as the distribution target advertisement data 131A. It goes without saying that the demographic attributes of the user and the behavioral characteristics of the user can be taken into consideration in the selection.

When the processor 11 determines that the selected type is the non-living area advertisement data in S430, the processor 11 detects that the second type of advertising data in which a facility corresponding to the advertising purpose exists around the current position outside the living area as a distribution candidate. A group is searched and extracted in the advertisement database 131 (S460).

After that, the processor 11 selects the optimum advertisement data 131A for the user as the distribution target advertisement data 131A from the group of the advertisement data 131A extracted in S460 based on the characteristics of the user (S470), and selects the advertisement data 131A. The advertisement data 131A is distributed to the user device 70 of the corresponding user (S480). At this time, the processor 11 scores a group of the distribution candidate advertisement data 131A based on the demographic attribute of the user, the user's behavior characteristic, the current position, and the course of the vehicle 50, and the distribution target advertisement data 131A. Can be determined.

The processor 11 cyclically and repeatedly executes the distribution control process including the above-described procedure to switch and distribute the living area advertisement data and the non-living area advertisement data to the user device 70.

According to the advertisement distribution system 10 of the present embodiment described above, even when the user exists in the living area, the advertisement data 131A regarding the non-living area is distributed, and when the user exists in the non-living area, The advertisement data 131A regarding the living area is distributed. Then, these advertisement distribution ratios R are changed according to the relationship between the current position of the user (vehicle 50) and the living sphere.

Consumers often consider not only what they do today, but what they do a few days later and weekends. Further, when the consumer is acting in a planned manner, the probability that the consumer will be interested in the advertisement content is lowered even if the advertisement content around the current position is presented to the consumer.

According to the present embodiment, in response to such characteristics of consumers, it is possible to distribute advertisement content within and outside the living area by changing the distribution ratio from a statistical or probabilistic point of view. It is possible to construct the advertisement distribution system 10 that is meaningful to the advertiser.

The advertisement distribution ratio R, that is, the first and second ratios R1 and R2, can be determined based on the statistical tendency regarding the behavior of the consumer. This makes it possible to realize appropriate advertisement distribution statistically or stochastically for a group of consumers rather than for each individual.

It goes without saying that the configuration of the advertisement distribution system 10 is not limited to the above-described embodiment and can take various aspects. The advertisement distribution system 10 of the modified example described below is configured by modifying a part of the above-described advertisement distribution system 10.

Therefore, in the following description of the modified example, only the configuration of the advertisement distribution system 10 characteristic of the modified example will be selectively described, and the description of the same components as those of the above-described advertisement distribution system 10 will be omitted.

According to the advertisement distribution system 10 of the first modified example, the processor 11 executes the process shown in FIG. 8 instead of the process of S410, and sets the advertisement distribution ratio R=R2 outside the living area.

When the processing shown in FIG. 8 is started, the processor 11 calculates the distance from the reference point within the living area to the current position of the vehicle 50 (S411). The reference point may be the above-mentioned first action base or the center of gravity of the living sphere.

The processor 11 further determines the moving direction of the vehicle 50 (S412). Specifically, the processor 11 determines whether the moving direction is a direction approaching the living area or a direction moving away from the living area. For this determination, in S310, the processor 11 can acquire not only the current position but also position data capable of determining the movement trajectory from the user device 70.

In S412, the processor 11 can determine that the moving direction is a direction away from the living area when the vehicle 50 is moving in a direction in which the distance from the outer edge of the living area or the center of gravity of the living area increases.

After the processing in S412, the processor 11 sets the advertisement distribution ratio R=R2 based on the distance calculated in S411 and the moving direction determined in S412 (S413). Specifically, when the moving direction is a direction approaching the living area, the processor 11 increases the distribution rate of the living area advertising data more than the direction in which the moving direction moves away from the living area, that is, the advertising distribution rate. The advertisement distribution ratio R=R2 is set so that R=R2 is increased.

At this time, the processor 11 sets the advertisement distribution ratio R=R2 so that the advertisement distribution ratio R2 becomes smaller as the distance from the reference point in the living area to the current position becomes longer. The set advertisement distribution ratio R=R2 is, for example, less than 50%.

According to the exemplary graph shown in FIG. 8, the straight line L1 indicates an example of the advertisement distribution ratio R=R2 when the moving direction is a direction approaching the living area, and the straight line L2 indicates that the moving direction moves away from the living area. An example of the advertisement distribution ratio R=R2 in the case of the direction is shown.

In this graph, the advertisement distribution ratio R=R2 changes linearly with respect to the distance, but the advertisement distribution ratio R=R2 may be defined by a step function having the distance as an input variable, or with respect to other distances. It may be defined by a monotonically non-increasing function or a monotonically decreasing function.

The interest in the advertisement data 131A in the living area decreases as the user moves away from the living area. On the other hand, even when the user is far from the living area, when the user is moving in the direction of returning to the action base, the interest in the living area advertisement data 131A is higher than in the case where the user is not moving.

Therefore, according to the setting method of the advertisement distribution ratio R=R2 according to the first modified example, the living area advertisement data and the non-living area advertisement data can be distributed at the appropriate advertisement distribution ratio R according to the interest of the user. ..

Next, a second modification will be described. The advertisement distribution system 10 of the second modified example operates so as to correct the first ratio R1 and the second ratio R2 as the advertisement distribution ratio R based on the configuration of the vehicle occupants in the vehicle 50.

In the second modification, the processor 11 executes the process shown in FIG. 9A instead of the process of S330. Further, the processor 11 executes the process shown in FIG. 9B instead of the process of S410.

When the process illustrated in FIG. 9A is started, the processor 11 sets the advertisement distribution ratio R to the first ratio R1 (S331) and then requests the user device 70 for vehicle occupant data, as in the process of S330. A signal is transmitted and vehicle occupant data is acquired from the user device 70 (S332).

The vehicle occupant data is data representing the number of vehicle occupants in the vehicle 50 corresponding to the user device 70. The processor 71 of the user device 70 can operate to transmit vehicle occupant data to the advertisement distribution system 10 in response to a request signal from the advertisement distribution system 10. The processor 71 can acquire information on the number of vehicle occupants from the vehicle-mounted system 51 and transmit vehicle occupant data indicating the number of vehicle occupants to the advertisement distribution system 10.

The vehicle-mounted system 51 can determine the number of vehicle occupants based on the output signals of the camera that captures the interior of the vehicle and the seating sensor provided on the seat, and can provide the determined number of vehicle occupants to the user device 70. it can.

When the processor 11 of the advertisement distribution system 10 acquires the vehicle occupant data from the user device 70, the processor 11 proceeds to S333 and sets the advertisement distribution ratio R=R1 set in S331 in accordance with the number of vehicle occupants identified from the vehicle occupant data. Fix it. After that, the processor 11 moves to S340 and executes the processing based on the corrected advertisement distribution ratio R=R1.

When the number of vehicle occupants is only one, that is, only the driver, the processor 11 considers that the interest in the non-living area advertisement data is low and corrects the advertisement distribution ratio R=R1 so that the vehicle occupants are two or more. If it is, it can be considered that the interest in the non-living area advertisement data is high, and the advertisement distribution ratio R=R1 can be corrected to be lowered.

When the process shown in FIG. 9B is started, the processor 11 sets the advertisement distribution ratio R to the second ratio R2 (S417) and then acquires the vehicle occupant data from the user device 70, as in the process of S410. (S418), based on the number of vehicle occupants identified from the acquired vehicle occupant data, the advertisement distribution ratio R=R2 is corrected (S419) as in the process of S333. After that, the processor 11 moves to S420 and executes the processing based on the corrected advertisement distribution ratio R=R2.

According to the second modified example described above, the advertisement distribution system 10 can distribute the living area advertisement data and the non-living area advertisement data at an appropriate distribution ratio according to the environment or atmosphere in the vehicle 50.

Subsequently, a third modification will be described. In the third modification, the processor 11 executes the processing shown in FIG. 10 instead of the processing of S360 and S370. The process shown in FIG. 10 is executed on the assumption that a plurality of action bases are indicated in the living sphere data. In this process, the living area advertisement data regarding the plurality of action bases is delivered at a delivery ratio determined based on the relationship between the plurality of action bases and the current position of the vehicle 50.

When the processing shown in FIG. 10 is started, the processor 11 refers to the corresponding living area data of the user to determine the positions of a plurality of action bases, and the current position of the vehicle 50 indicated by the position data acquired in S310, The distance to each action base is determined (S610).

When there are two action bases, the processor 11 determines, as shown in FIG. 11, the distance D1 between the current position P and the first action base Z1, and the current position P and the second action base Z2. The distance D2 between them is determined.

After that, the processor 11 sets the selection ratio of each of the plurality of action sites, in other words, the distribution ratio of the advertisement data 131A regarding each action site, based on the determined distance (S620). Specifically, the processor 11 sets the selection ratio of each of the plurality of action bases such that the selection ratio increases as the action base has a shorter distance from the current position P.

According to a simple example, the processor 11 can set a predetermined selection rate that gradually decreases in order from the action base having the shortest distance from the current position. According to another example, the processor 11 can set the selection ratio Wi of the i-th action base according to the formula Wi=1/{Di/ΣDi}. That is, the selection ratio W1 of the first action base Z1 is set to W1=1/{D1/ΣDi}, and the selection ratio W2 of the second action base Z2 is set to W2=1/{D2/ΣDi}. can do. Here, ΣDi means the total sum of the distances D1, D2,... Between each action base and the current position P.

After finishing the processing in S620, the processor 11 moves to S630 and selects one of the plurality of action bases with a probability corresponding to the selection ratios W1, W2,... Set in S620.

After finishing the processing in S630, the processor 11 extracts from the advertisement database 131 a group of living area advertisement data in which a facility corresponding to the advertisement purpose exists in a predetermined area based on the selected action base (S640). ..

The predetermined area here is an area corresponding to the selected action base when the entire living sphere is divided into a plurality of regions according to the positions of the plurality of action bases. The living sphere can be defined as a union of circular areas with a predetermined radius based on each action base as shown in FIG.

After finishing the process in S640, the processor 11 selects the optimum advertisement data 131A for the user as the distribution target advertisement data 131A from the group of the advertisement data 131A extracted in S640, based on the characteristics of the user. (S650). After that, the processor 11 delivers the selected advertisement data 131A to the user device 70 of the corresponding user (S400).

According to the third modified example described above, effective advertisement distribution to the user can be realized. That is, even when a user is near a certain action base, the user is interested in advertisement content related to another action base, and the degree of the interest is correlated with the distance between the current position and the base.

Therefore, according to the third modified example, each of the first type of advertisement data regarding a plurality of action bases is distributed to the user device 70 at an appropriate distribution ratio according to the current position of the user in the user's living area. Therefore, it is possible to realize effective advertisement distribution to the user.

Although a plurality of embodiments including modified examples have been described above as the exemplary embodiments of the present disclosure, some of the configurations of these embodiments may be omitted. At least a part of the configurations of the above-described embodiments may be added or replaced with respect to the configurations of other embodiments. All the aspects included in the technical idea specified by the wording of a claim are embodiments of this indication.

Finally, the correspondence between terms will be described. The process of S310 executed by the processor 11 corresponds to an example of the process realized by the first acquisition unit. The process of S315 executed by the processor 11 corresponds to an example of the process realized by the second acquisition unit.

The processing of S320 to S390, S410 to SS470, S610 to S650 executed by the processor 11 corresponds to an example of processing realized by the selection unit. The processing of S400 and S480 executed by the processor 11 corresponds to an example of processing realized by the distribution unit.

DESCRIPTION OF SYMBOLS 1... Communication system, 10... Advertisement delivery system, 11... Processor, 12... Memory, 13... Storage, 19... Communication interface, 50... Vehicle, 51... In-vehicle system, 70... User device, 71... Processor, 72... Memory, 73... Storage, 75... GPS receiver, 76... Input interface, 77... Speaker, 78... Display, 79... Communication interface, 131... Advertisement database, 131A... Advertisement data, 133... User management database, 133A... User management data, NT1... Wide area network, NT2... In-vehicle network.

Claims (11)

An advertisement distribution system for distributing an advertisement to a device in a vehicle,
A first acquisition unit configured to acquire position information indicating the position of the vehicle,
A second acquisition unit configured to acquire living area information indicating a living area of the user corresponding to the device;
Based on the position information acquired by the first acquisition unit and the living area information acquired by the second acquisition unit, an advertisement to be delivered to the device is selected from an advertisement group. Selection section,
A delivery unit configured to deliver the advertisement selected by the selection unit to the device;
Equipped with
The ad group may include a first ad group and a second ad group, the first ad group is ad group location corresponding to the advertisement object to the living area is present, the second ad The group is an advertising group in which a place corresponding to an advertising purpose exists outside the living area,
The selection unit distributes to the device so as to change a distribution ratio between the first advertisement group and the second advertisement group based on the relationship between the living area and the position of the vehicle. Select an ad ,
An advertisement distribution system in which the distribution ratio of the second advertisement group increases as the vehicle moves away from the living area within a range not including 0% and 100% . The first advertisement group is an advertisement group related to daily activities in which a place corresponding to the advertisement purpose exists in the living area, and the second advertisement group is a place corresponding to the advertisement purpose outside the living area. The advertisement distribution system according to claim 1, wherein the advertisement distribution system is an advertisement group regarding existing non-daily activities. An advertisement distribution system for distributing an advertisement to a device in a vehicle,
A first acquisition unit configured to acquire position information indicating the position of the vehicle,
A second acquisition unit configured to acquire living area information indicating a living area of the user corresponding to the device;
Based on the position information acquired by the first acquisition unit and the living area information acquired by the second acquisition unit, an advertisement to be delivered to the device is selected from an advertisement group. Selection section,
A delivery unit configured to deliver the advertisement selected by the selection unit to the device;
Equipped with
The advertisement group includes a first advertisement group and a second advertisement group that are distinguished based on the living area,
The selection unit distributes to the device so as to change a distribution ratio between the first advertisement group and the second advertisement group based on the relationship between the living area and the position of the vehicle. An advertisement distribution system that selects an advertisement and changes the distribution ratio according to the traveling direction of the vehicle with respect to the living area when the vehicle is located outside the living area. An advertisement distribution system for distributing an advertisement to a device in a vehicle,
A first acquisition unit configured to acquire position information indicating the position of the vehicle,
A second acquisition unit configured to acquire the living area information indicating the living area of the user corresponding to the device,
Based on the position information acquired by the first acquisition unit and the living area information acquired by the second acquisition unit, an advertisement to be distributed to the device is selected from an advertisement group. Selection section,
A delivery unit configured to deliver the advertisement selected by the selection unit to the device;
Equipped with
The advertisement group includes a first advertisement group and a second advertisement group, the first advertisement group is an advertisement group in which a place corresponding to an advertisement purpose exists in the living area, and the second advertisement group The group is an advertisement group in which a place corresponding to an advertisement purpose exists outside the living area,
The selection unit distributes to the device so as to change a distribution ratio between the first advertisement group and the second advertisement group based on the relationship between the living area and the position of the vehicle. When an advertisement is selected and the vehicle is located outside the living area, if the vehicle is moving toward the living area, the distribution ratio of the first advertisement group is increased, wherein when the vehicle is traveling in a direction away to the living area is to increase the delivery rate of the second ad group, advertisement delivery system to change the distribution ratio. An advertisement distribution system for distributing an advertisement to a device in a vehicle,
A first acquisition unit configured to acquire position information indicating the position of the vehicle,
A second acquisition unit configured to acquire living area information indicating a living area of the user corresponding to the device;
Based on the position information acquired by the first acquisition unit and the living area information acquired by the second acquisition unit, an advertisement to be delivered to the device is selected from an advertisement group. Selection section,
A delivery unit configured to deliver the advertisement selected by the selection unit to the device;
Equipped with
The advertisement group includes a first advertisement group and a second advertisement group, the first advertisement group is an advertisement group in which a place corresponding to an advertisement purpose exists in the living area, and the second advertisement group The group is an advertising group in which a place corresponding to an advertising purpose exists outside the living area,
The living area information indicates a plurality of action bases of the user in the living area,
The selecting unit changes the distribution ratio between the first advertising group and the second advertising group based on the relationship between the living sphere and the position of the vehicle; To the device so that an advertisement group related to each of the plurality of behavioral bases is distributed at a distribution ratio according to the relationship between the position of the vehicle and the plurality of behavioral bases. advertising delivery system select the ad you want to. The selection unit, in response to said vehicle occupant of the structure of the vehicle, according to claim 1 ad delivery system of any one of claims 5 configured to change the distribution ratio. A computer program for causing a computer to function as the first acquisition unit, the second acquisition unit, the selection unit, and the distribution unit in the advertisement distribution system according to any one of claims 1 to 6 . An advertisement distribution method for distributing an advertisement to a device in a vehicle, comprising:
Computer
Acquiring position information indicating the position of the vehicle,
Acquiring living area information indicating a living area of the user corresponding to the device,
Selecting an advertisement to be delivered to the device from an advertisement group based on the acquired position information and the living area information;
Delivering the selected advertisement to the device;
Including,
The ad group may include a first ad group and a second ad group, the first ad group is ad group location corresponding to the advertisement object to the living area is present, the second ad The group is an advertising group in which a place corresponding to an advertising purpose exists outside the living area,
The selecting delivers to the device so as to change a delivery ratio between the first advertising group and the second advertising group based on the relationship between the living area and the position of the vehicle. only contains a selection of the advertisement to be,
The advertisement distribution method in which the distribution ratio of the second advertisement group increases as the vehicle moves away from the living area within a range not including 0% and 100% . An advertisement distribution method for distributing an advertisement to a device in a vehicle, comprising:
Computer
Acquiring position information indicating the position of the vehicle,
Acquiring living area information indicating a living area of the user corresponding to the device,
Selecting an advertisement to be delivered to the device from an advertisement group based on the acquired position information and the living area information;
Delivering the selected advertisement to the device;
Including,
The advertisement group includes a first advertisement group and a second advertisement group that are distinguished based on the living area,
The selecting delivers to the device so as to change a delivery ratio between the first advertising group and the second advertising group based on the relationship between the living area and the position of the vehicle. The advertisement distribution method including selecting the advertisement to be performed and changing the distribution ratio according to the traveling direction of the vehicle with respect to the living area when the vehicle is located outside the living area. An advertisement distribution method for distributing an advertisement to a device in a vehicle, comprising:
Computer
Acquiring position information indicating the position of the vehicle,
Acquiring living area information indicating a living area of the user corresponding to the device,
Selecting an advertisement to be delivered to the device from an advertisement group based on the acquired position information and the living area information;
Delivering the selected advertisement to the device;
Including,
The advertisement group includes a first advertisement group and a second advertisement group, the first advertisement group is an advertisement group in which a place corresponding to an advertisement purpose exists in the living area, and the second advertisement group The group is an advertising group in which a place corresponding to an advertising purpose exists outside the living area,
The selecting delivers to the device so as to change a delivery ratio between the first advertising group and the second advertising group based on the relationship between the living area and the position of the vehicle. When the vehicle is located outside the living area and the vehicle is moving in a direction approaching the living area, the distribution ratio of the first advertisement group is increased. An advertisement distribution method including changing the distribution ratio so as to increase the distribution ratio of the second advertisement group when the vehicle is moving away from the living area. An advertisement distribution method for distributing an advertisement to a device in a vehicle, comprising:
Computer
Acquiring position information indicating the position of the vehicle,
Acquiring living area information indicating a living area of the user corresponding to the device,
Selecting an advertisement to be delivered to the device from an advertisement group based on the acquired position information and the living area information;
Delivering the selected advertisement to the device;
Including,
The advertisement group includes a first advertisement group and a second advertisement group, the first advertisement group is an advertisement group in which a place corresponding to an advertisement purpose exists in the living area, and the second advertisement The group is an advertisement group in which a place corresponding to an advertisement purpose exists outside the living area,
The living area information indicates a plurality of action bases of the user in the living area,
The selecting changes the distribution ratio between the first advertising group and the second advertising group based on the relationship between the living area and the position of the vehicle, and To the device, an advertisement group related to each of the plurality of action bases is delivered from one advertisement group at a delivery ratio according to the relationship between the position of the vehicle and the plurality of action bases. An advertisement delivery method including selecting an advertisement to be delivered.