JP6683356B1 - Sports team communication support system, sports team communication support method and program - Google Patents

Abstract

[Problem] To promote communication between a sports team and employees of a sponsor. A community management server 100, which is a communication support system for a sports team, registers information of a team user Vn belonging to a sports team V and a sponsor user Un belonging to a sponsor U of the sports team, and the information is registered. In response to a posting request from each user, an article is posted to the community site 20 corresponding to the sponsor U as either a new article or a reply to an already-posted article, and also from each registered user. In response to the browsing request, display data for displaying the article posted on the community site 20 corresponding to the sponsor U on the terminal device of the user who requested the browsing is created and transmitted to the terminal device. [Selection diagram]

Description

  The present invention relates to a system, a method and a program for supporting communication between a sports team or an individual athlete and a user belonging to a company or the like that sponsors the sports team.

  2. Description of the Related Art Conventionally, computer systems are known that support activities by fans of sports teams.

  For example, Patent Document 1 describes that a predetermined fan activity related to a sports team is bundled and managed, and the fan activity is activated by evaluating the fan according to the fan activity. More specifically, in Patent Document 1, a predetermined fan such as sending a cheering message to sports teams and athletes, sending opinions and requests to sports teams and athletes, and sharing social network pages of sports teams and the like. It is described that points are given to a user whose activity has been reported, and a privilege according to a fan parameter calculated based on the points is presented to the user.

JP, 2005-92330, A

  By the way, it is often the case that a sports team or an individual athlete has a sponsor such as a company, and the sponsor fee paid by the sponsor is an important source of income for the individual sports team or the individual athlete (hereinafter referred to as "sports". A "team" refers to an organization or person that may be subject to a sports-related sponsorship, including individual athletes). In such a case, the sports team side often provides the sponsor side with a right to use the team logo, an invitation ticket to a game or event, original goods of the team, and the like as a privilege.

  However, it has been difficult to provide such a benefit to the general employees who work at the sponsor company, as if they were supporting the team. Then, the sponsor side tended to understand the sponsorship for the sports team only from the economic side as part of the advertisement. Therefore, the sponsor contract is easily terminated when the financial situation on the sponsor side deteriorates, and the stability of the sponsor contract has become low.

  On the other hand, sports sponsorship is expected to have internal and external effects such as corporate social responsibility (CSR) and employee loyalty enhancement, in addition to advertising. If two-way communication can be promoted between the sports team and the sponsor's employees, the employees will also support the sponsor team as a whole by exchanging messages with members of the sports team. It is thought that you can have a feeling. As a result, the sponsor's sense of unity can be improved, the employee can take pride in the team's support activities, and the relationship between the employee and the sponsor company can be strengthened. Ships will be able to enjoy more than just economic benefits.

  If this can be realized by the person who makes a decision on the sponsor contract on the sponsor side, the stability of the sponsor contract can be expected to be improved, such that the sponsor contract is less likely to be terminated due to mere economic circumstances.

  However, hitherto, such a system for promoting communication between a sports team and a sponsor employee has not been known.

  The invention described in Patent Document 1 also evaluates the activity of the fan as an activity by the fan alone or as an activity by a personal relationship between the fans such as friendship, and the activity between the sports team and the sponsor employee. It did not contribute to the promotion of communication between them.

  The present invention has been made in view of such circumstances, and an object thereof is to promote communication between a sports team and employees of a sponsor.

The communication support system of the sports team of the present invention is
A system capable of communicating with a terminal device operated by a team user belonging to a sports team and a sponsor user belonging to a sponsor of the sports team,
Registration means for registering information on the team user and the sponsor user,
In response to a posting request from the terminal device operated by the team user registered by the registration means and the terminal device operated by the sponsor user registered by the registration means, an article is newly posted on the community site corresponding to the sponsor. Posting method to post as one of the reply to the article and already posted articles,
In response to a browsing request from the terminal device operated by the team user registered by the registration means and the terminal device operated by the sponsor user registered by the registration means, articles posted to the community site corresponding to the sponsor are displayed. An article sending unit that creates display data to be displayed on the browsing request source terminal device and transmits the display data to the browsing request source terminal device.

  According to the communication support system for a sports team having the above configuration, the registration unit registers information on a team user who belongs to the sports team and a sponsor user who belongs to the sponsor of the sports team.

  As a result, the team user and the sponsor user can be specified as users who can access the community site corresponding to the sponsor. The team user is, for example, an athlete who belongs to a sports team, and the sponsor user is, for example, an employee of a sponsor company.

  In addition, by the posting unit, in response to a posting request from the terminal device operated by the registered team user and the terminal device operated by the registered sponsor user, an article, a new article and a new article are posted on the community site corresponding to the sponsor. You can post it as one of the replies to an already posted article.

  Then, in response to a browsing request from the terminal device operated by the registered team user and the terminal device operated by the registered sponsor user, the article transmission unit requests the browsing of the article posted to the community site corresponding to the sponsor. The display data to be displayed on the original terminal device can be created and transmitted to the terminal device that is the browse request source.

  In this way, team users and sponsor users can post new articles to the community site corresponding to the sponsor, browse articles posted by other users, and post replies to the articles. You can This allows the team user and the sponsor user to communicate with each other.

  As a result, the communication support system of the sports team facilitates communication between the team user who belongs to the sports team and the sponsor user who belongs to the sponsor of the sports team. Since the sponsor user often recognizes that the interaction with the team user is the interaction with the sports team, the communication support system for the sports team also promotes communication between the sponsor user and the sports team. Can be considered.

  It is considered that, through such communication promotion, the sponsor user can feel that he / she is supporting by directly and interactively interacting with the sponsored team. As a result, the sponsor's employee sense of unity is improved and the employee can take pride in the team's support activities. It will be possible to enjoy it.

In the sports team communication support system of the present invention,
For each sponsor user, the degree of fan exchange participation indicating the degree to which the sponsor user participates in communication on the community site is determined according to the type and number of posts made by the sponsor user in the past and the elapsed time from each post. First calculating means for calculating
For each sponsor, it is preferable to include a first providing unit that aggregates the fan exchange participation degrees calculated for the sponsor users belonging to the sponsor and provides it to the provision destination registered in advance in association with the sponsor.

  According to the communication support system for a sports team having the above configuration, it is possible to notify the sponsor in an easy-to-understand manner to what extent the sponsor user belonging to the sponsor actually participates in communication on the community site. As a result, the degree of communication between the sponsor user and the sports team can be visualized, and when the communication is strong, the sponsor can realize the value of the sponsorship. Further, when the communication is weak, the visualization of the communication can be used as an opportunity for the sponsor to perform an activity for promoting communication with the sponsor user.

In the sports team communication support system of the present invention,
The team side responsiveness showing the strength of the reaction from the sports team to the exchange participation by the sponsor user, the type and number of articles returned from the team user to the articles posted by the sponsor users on the community site, Second calculating means for calculating each sponsor according to the elapsed time from the posting of articles by the sponsor user to the reply by the team user;
It is preferable to include a second providing unit that provides the calculated team-side response rate to a provision destination registered in advance in association with the sponsor.

  According to the communication support system for a sports team having the above configuration, in terms of how much feedback from the sports team side has been given to the interaction participation by the sponsor user by the second calculation means, and the two-way communication has been further achieved. The value of communication between the sponsor user and the sports team in terms of how influential the interaction participation by the sponsor user has on the sports team, for example, whether the cheering is received by the sports team and is the driving force for their success. Can be visualized and can be provided to the sponsor in an easy-to-understand manner by the second providing means. This allows the sponsor to feel the value of the sponsorship when the influence is great. In addition, if the sponsor informs the sponsor user of this, the sponsor user can also realize the value of the interaction that he / she is carrying out. Further, when the influence is small, this can be visualized, and this can be used as an opportunity for the sponsor to perform an activity for having the sponsor user change the communication method.

In the sports team communication support system of the present invention,
The degree of interaction induction indicating the strength of reaction from the sponsor user to the article posted on the community site by the team user, the type and number of articles returned from the sponsor user to the posted article, and the team user Third calculating means for calculating each article according to the elapsed time from the posting of the article by the user to the reply by the sponsor user,
It is preferable to provide information on articles that can obtain a relatively high degree of exchange induction based on the exchange induction calculated for each article, and third providing means for providing the information to a predetermined destination.

  According to the communication support system for a sports team having the above configuration, the strength of reaction from the sponsor user to each article posted by the team user is calculated by the third calculating means, and the relationship between the attribute of the article and the strength of reaction is calculated. By the analysis, it is possible to provide information indicating what kind of posting should give a strong reaction from the sponsor user, that is, what makes the user interested. The information may be directly transmitted to the team member who posts the article, with a predetermined member to whom the information is provided as a team member. Further, the predetermined provision destination may be a public relations person of the sports team or the like, and the person in charge may inform the team member who posts the article. In any case, if the team member posts an article that is of interest to the sponsor user based on the information notified from the system, it can be expected that the sponsor user will receive many reactions. Communication between can be activated.

In the sports team communication support system of the present invention,
Furthermore, the article posted on the community site is provided with a storage unit that stores the article in a predetermined storage unit in association with the attribute of the article,
The third providing means can obtain the attribute having a relatively high AC induction degree based on the relationship between the attribute of each article and the AC induction degree calculated for the article, and the attribute having a relatively high AC induction degree can be obtained. It is preferable to provide the information to the predetermined destination as article information.

  According to the communication support system for a sports team having the above configuration, it is possible to provide, in a more understandable manner, information based on the attribute of an article, what kind of post should give a strong response from the sponsor user.

In the sports team communication support system of the present invention,
The third calculation means, for each sponsor of the calculation target, the degree of exchange induction, based on the information of the reply from the sponsor user belonging to the sponsor of the calculation target for the article posted by the team user to the community site, Calculated for each article and for each sponsor,
The third providing means obtains, for each sponsor, information on articles for which a relatively high degree of exchange induction is obtained, based on the relationship between the attributes of each article and the exchange induction degree for each sponsor, and provides the information to the predetermined destination. It is preferable to provide.

  There may be a case where there are a plurality of sponsors and a team user communicates with sponsor users who belong to different sponsors at the same time. In such a case, it is possible that the sponsor user strongly reacts to different sponsors depending on the affiliated sponsor. However, according to the above configuration, it is possible to provide, for each sponsor, information indicating what kind of posting should be made to obtain a strong reaction from the sponsor user belonging to the sponsor. Therefore, the team user who has touched this information can change the communication method for each sponsor and can effectively communicate with the sponsor user who belongs to the sponsor, and can further communicate with the sponsor user and the sports team. Communication with can be activated.

In the sports team communication support system of the present invention,
It is preferable that the attribute of the article includes an attribute indicating whether or not the article includes a keyword registered in advance relating to a sponsor corresponding to the posting destination community site.

  If an article posted by a team user contains keywords related to the sponsor, such as the company name of the sponsor or the brand name used by the sponsor company, more interest from the sponsor user than articles that do not include these keywords. It is thought that there is a possibility of attracting Therefore, as in the above configuration, as an attribute of the article, an attribute indicating whether or not the article includes a keyword registered in advance relating to the sponsor corresponding to the community site of the posting destination is prepared, and the value of the attribute is set. , By analyzing the relationship with the degree of interaction inducement, it is possible to effectively derive the posting condition in which a strong response is obtained from the sponsor user.

In the sports team communication support system of the present invention,
The attribute of the article indicates whether the article was posted within the period of the pre-registered event, or indicates whether the article was posted within a predetermined period before or after the pre-registered event. It is preferable to include attributes.

  If an article posted by a team user is posted before, during, or after a large event, it may be more interesting to the sponsor user than an article posted at any other time. It is believed that there is. Therefore, as in the above configuration, an attribute indicating whether or not it was posted within the period of a pre-registered event, or an attribute indicating whether or not it was posted within a predetermined period before or after the pre-registered event. Is prepared and the relationship between the value of the attribute and the degree of interaction induction is analyzed, whereby the posting condition that a strong response is obtained from the sponsor user can be effectively derived.

  The present invention can be implemented as a system as described above, and can be implemented in any mode such as an apparatus, a method, a program, and a recording medium storing the program.

Explanatory drawing of the function outline of a communication support system. Explanatory drawing of the hardware involved in communication and its support. The functional block diagram of a community management server. The functional block diagram of a user terminal. The functional block diagram of an administrator terminal. The figure which shows the data structure of a site list. The figure which shows the data structure of a user list. The figure which shows the data structure of an article list. The figure which shows the data structure of an event list. The figure which shows fan exchange participation standard data. The figure which shows the team side response level reference data. The figure which shows alternating current induction standard data. The figure which shows participation level standard data. Flow chart of the site browsing process. Display example of the top screen of the community site. Display example of article screen of community site. The flowchart of new posting processing. Flowchart of reply posting process The flowchart of fan exchange participation degree calculation processing. The flowchart of a team side response degree calculation process. The flowchart of an alternating current induction degree calculation process. The flowchart of exchange report creation processing. Example of interaction report content. Another example of interaction report content. Yet another example of interaction report content. The flowchart of the 1st contribution guide creation processing. The flowchart of a 2nd contribution guide creation process. The figure which shows AC induction degree correction data. Illustration of post destination specification screen.

  Embodiments of a communication support system, a communication support method, and a program of the present invention will be described with reference to FIGS. 1 to 27.

(Outline of functions of communication support system)
First, with reference to FIG. 1, an outline of functions of a communication support system according to an embodiment of the present invention will be described.

  The communication support system according to the embodiment of the present invention is a system for supporting communication between the sports team V and the sponsor user Un belonging to the sponsor U through the community site 20 as shown in FIG. Since it is the team user Vn belonging to the sports team V that substantially bears the communication in the sports team V, this communication support system substantially supports the communication between the team user Vn and the sponsor user Un. Then you can think.

  Here, the sports team V is an organization or individual athlete who carries out sports activities while receiving sponsorship from the outside, and for example, a professional team of soccer or baseball corresponds to this. It is not necessary for the sports played by sports team V to be team sports. The team user Vn is a user who is designated by the sports team V and participates in communication as a member of the sports team V.

  For example, it is conceivable that players, managers, coaches, etc. belonging to the sports team V may be the team users Vn. However, the present invention is not limited to this, and a person who does not participate in the sports competition, such as an employee in charge of public relations or a person in charge of an external business that outsources public relations activities, may be the team user Vn. There may be non-individual team users Vn such as a specific group in the sports team V or a representative account of the sports team V. When an individual athlete is subject to sponsorship, the individual athlete becomes the subject of communication according to the sponsorship. Therefore, in the system of the present embodiment, the individual athlete is treated like a team in the sense of the subject of communication. be able to.

  In any case, the team user Vn becomes the “team user Vn belonging to the sports team V” by being designated by the sports team V and registered in the community management server 100. Further, the team manager Vx in FIG. 1 is a manager on the side of the sports team V that manages communication through the community site 20 including designation of the team user Vn. In addition, when the individual athlete who is the target of the sponsorship is the sports team V, the athlete may be the team user Vn and the team manager Vx, or the athlete manager may be the team manager Vx. May be

  The sponsor U is a company or other organization that provides sponsorship to the sports team V. It may be a specific department within the organization. The sponsor user Un is a user designated by the sponsor U and desired to support the sports team V together with the sponsor U. For example, when the sponsor U is a company, the employee may be the sponsor user Un. However, the present invention is not limited to this, and a person who has no command and order relationship with the sponsor U, such as an employee of an affiliated company of the sponsor U or a member of a fan club collected by the sponsor U, is the sponsor user Un. Good. In any case, the sponsor user Un becomes the “sponsor user Un belonging to the sponsor U” when the sponsor user Un is designated and registered in the community management server 100. Further, the sponsor administrator Ux in FIG. 1 is an administrator on the sponsor U side who manages communication through the community site 20 including designation of the sponsor user Un.

  The community site 20 is a service that allows a user having an access right to post articles through the network 10 and browse posted articles to communicate with each other, and the community management server 100. The function is realized by. Such a service is called SNS (Social Network Service). Postable articles are photos (unless otherwise specified, refer to any image data provided by the user, including video data), text, links (reference to a specific location on the network), stamps (depending on the system). An image prepared in advance), a "like" (expression of a specific impression or emotion prepared in advance), a combination thereof, or the like can be arbitrarily determined.

  The community management server 100 serves as the community site 20 for communication between the sports team V and the sponsor user Un, for example, any of the team users Vn belonging to the sports team V and the sponsor users Un belonging to the sponsor U. A community site 20-1 that can participate can be provided.

  Further, the community management server 100 has a community site 20-2 (for example, a site for communicating with a specific player) in which only a specific team user V1 can participate in the sports team V side and anyone can participate in the sponsor U side. It can also be provided. Similarly, the sports team V side should be provided with a community site in which anyone can participate, but the sponsor U side can only participate in a specific sponsor user Un, or a community site in which only a specific team user Vn and a specific sponsor user Un can participate. You can

  The administrator of the community management server 100, the sponsor administrator Ux, or the team administrator Vx can set who is given the access authority to each community site.

  The community management server 100 operates the community site 20 as described above, analyzes the communication status of the community site 20, and provides the sponsor manager Ux with information on the communication status based on the analysis result. Or a function of providing the team manager Vx and the team user Vn with information for activating communication with the sponsor user Un. Details and effects of each function will be described later.

  Note that FIG. 1 shows an example in which there is one sponsor, but the community management server 100 provides communication between the sports team V and a plurality of sponsors by providing different community sites for each sponsor, and for each sponsor. You can also help. Even when there are a plurality of sports teams, it is possible to similarly support communication with the sponsor user Un for each sports team.

(Hardware of communication support system)
The hardware of the communication support system according to the embodiment of the present invention will be described with reference to FIG.

  The function of the communication support system according to the embodiment of the present invention is realized by the community management server 100. The community management server 100 is composed of one computer or a plurality of cooperating computers. As shown in FIG. 2, the community management server 100 includes a user terminal 200 operated by a sponsor user Un and a team user Vn, a sponsor manager Ux, and a team manager Vx via a network 10 such as the Internet. It is possible to communicate with each administrator terminal 300 that operates. However, each user terminal 200 and the administrator terminal 300 need not always be connected to the network 10. The network 10 may be of any standard regardless of wired or wireless.

  Each of the user terminals 200 and the administrator terminal 300 is composed of an arbitrary computer. Although the user terminal 200 is shown as a mobile terminal and the administrator terminal 300 is shown as a stationary terminal in FIG. 2, the present invention is not limited to these. One user or administrator may use a plurality of terminals properly, or a plurality of users or administrators may share one terminal. Any of the user terminal 200 and the administrator terminal 300 may configure all or part of the community management server 100. Also, the user terminal 200 and / or the administrator terminal 300 can be regarded as a part of the communication support system.

  The sponsor user Un, the team user Vn, the sponsor administrator Ux, and the team administrator Vx each operate using an appropriate terminal as the user terminal 200 or the administrator terminal 300, and the community management server 100 browses the community site 20. It is possible to request and execute posting of articles to the community site 20, registration and update of various data shown in FIGS. 6 to 9 according to the authority possessed by the user.

  The community management server 100 authenticates and identifies who is the request source of various requests by the user ID and the authentication information described later, and therefore the sponsor user Un, the team user Vn, the sponsor manager Ux, and the team manager Vx. Which terminal is used for the request does not basically affect the operation of the community management server 100.

(Community management server)
As shown in FIG. 3, the community management server 100 includes a server control unit 110, a communication unit 120, and a server storage unit 130.

  The server control unit 110 includes an arithmetic processing unit such as a CPU (Central Processing Unit), a memory, and an I / O (Input / Output) device.

  The server control unit 110 loads and executes a predetermined program to execute the site management unit 111, the user registration unit 112, the fan exchange participation degree calculation unit 113, the exchange induction degree calculation unit 114, the team side response degree calculation unit 115, It functions as the posting guide creating unit 116, the exchange report creating unit 117, and the like. The functions of these units will be described later in detail.

  The server communication unit 120 is connected to the network 10 and includes a communication device that communicates with external terminals such as the user terminal 200 and the administrator terminal 300.

  The server storage unit 130 is configured by a storage device such as a ROM (Read Only Memory), a RAM (Random Access Memory), and a HDD (Hard Disk Drive). The server storage unit 130 is configured to store the calculation result of the server control unit 110, the data used by the server control unit 110 for the calculation, or the data received by the server control unit 110 via the server communication unit 120. .

  The data stored in the server storage unit 130 includes a site list 131, a user list 132, an article list 133, an event list 134, fan exchange participation reference data 135, team side response reference data 136, exchange induction reference data 137, There are participation level reference data 138 and exchange history data 139. Details of these data will be described later.

(User terminal)
As shown in FIG. 4, the user terminal 200 is configured by a computer having an arbitrary shape and size such as a tablet terminal, a smartphone, and a desktop computer, and includes a control unit 211, a storage unit 212, an output unit 213, and The input unit 214 and the communication unit 215 are provided.

  The control unit 211 includes an arithmetic processing unit such as a CPU, a memory, and an I / O device. A program for accessing the community management server 100 to browse the community site and post articles is installed in the control unit 211. This may be a general-purpose application such as a web browser or a dedicated application.

  The storage unit 212 is configured by a storage device such as a ROM, a RAM, or an HDD. The storage unit 212 stores access destination information such as a URL (Uniform Resource Locator) for accessing the community site 20, and authentication information for a user operating the user terminal 200 to be authenticated by the community management server 100. It is good, but not required. The user who operates the user terminal 200 may input these pieces of information as needed.

  The output unit 213 is composed of a display device such as a liquid crystal panel, the input unit 214 is composed of a position input device such as a touch pad, and these are combined to form a touch panel. Additionally or alternatively, the input unit 214 may include a keyboard.

  The communication unit 215 includes a communication device that communicates with an external device such as the community management server 100 via the network 10.

(Administrator terminal)
As illustrated in FIG. 5, the administrator terminal 300 is configured by a computer having an arbitrary shape and size such as a tablet terminal, a smartphone, and a desktop computer, and includes a control unit 311, a storage unit 312, and an output unit 313. The input unit 314 and the communication unit 315 are provided. The configuration of each of these units is the same as that of the control unit 211, the storage unit 212, the output unit 213, the input unit 214, and the communication unit 215 of the user terminal 200 described above.

(Site list)
Next, data used by the community management server 100 for communication support will be described. First, the site list 131 will be described with reference to FIG.

  The site list 131 includes an arbitrary number of site data, as shown in FIG. Each site data includes information about one community site 20. As shown in FIG. 6, each site data includes various data such as a site ID and a team ID.

  Of these, the site ID is identification information for identifying the community site 20. The community site 20 referred to in the description of the site data is the community site 20 indicated by this site ID unless otherwise specified.

  The team ID and the sponsor ID are identification information of the team and the sponsor for specifying the team and the sponsor participating in the community site 20, respectively. IDs are assigned in advance to the teams and the sponsors that are targets of communication support by the community management server 100.

  The team-side individual ID is information that specifies a team user who is permitted to use the community site 20. It can be described by the user ID in the user list 132 described later. To permit use to all team users who belong to the team specified by the team ID, “ALL” may be specified as the team side individual ID.

  The sponsor-side personal ID is information that specifies a sponsor user who is permitted to use the community site 20. It can be described by the user ID in the user list 132 described later. In addition, it is possible to set a plurality of levels of usage authority such as "view only", "view + reply allowed", and "view + reply + new post allowed" for each user. To permit use to all sponsor users belonging to the sponsor specified by the sponsor ID, “ALL” may be specified as the sponsor-side personal ID.

  The site access information is information on an access destination such as a URL for accessing the community site 20.

  The article list ID is identification information for identifying an article list that stores articles posted on the community site 20. It can be described by the article list ID in the article list 133 described later.

  The site configuration information is information indicating the display mode of the community site 20. This site configuration information may include information such as a top image, a fixed message, screen color usage, and a font used for display.

  The keyword of interest is a keyword of interest when classifying articles posted on the community site 20. The additional attribute information created in S35 of FIG. 17 includes an attribute indicating whether or not the keyword of interest is included in the article.

  The above site data is created and edited by the community management server 100 according to an instruction from the administrator of the community management server 100.

(User list)
Next, the user list 132 will be described with reference to FIG. 7.

  The user list 132 includes any number of user data. Each user data includes information about a user who uses the community site 20 or the community management server 100. The “user” here includes any of the sponsor user Un, the sponsor administrator Ux, the team user Vn, and the team administrator Vx. As shown in FIG. 7, each user data includes various data such as a user ID and user attribute information.

  Of these, the user ID is identification information for identifying the user. The user referred to in the description of the user data is the user indicated by this user ID unless otherwise specified. The user ID is automatically assigned so as to be unique when the user data is newly registered in the user list.

  The user attribute information is information indicating the attribute of the user. In this attribute, information indicating whether the user is a sponsor side user or a sports team side user (sponsor / team), information indicating a sponsor or team to which the user belongs (affiliation destination), and the user managing Information (administrator / general) indicating whether the user is a general user or a general user. In addition, the information on the participation level, which is obtained by classifying the user according to the fan exchange participation level described later, is also included.

  The authentication information is authentication information such as a password for authenticating the user.

  The site use authority information is information on the use authority of each community site 20 owned by the user. In each site data of FIG. 6, the same information as the usage authority of the user defined by the team-side personal ID or the sponsor-side personal ID is registered here. When the site data is changed, the site usage right information is also changed accordingly.

  The action log is a log of actions performed by the user on the community site. Each log information indicates one action. Each log information is a log ID that is identification information for identifying the log information, information (date and time) indicating the date and time when the action was performed, and information indicating the content of the action (login, article posting, reply posting, link click, etc.) (Details of action), and detailed information for recording details of the action as necessary.

  The contact information is information on the transmission destination used when transmitting a message such as a notification or a report to the user. An e-mail address, an SNS account name, etc. can be used. Further, when a user accesses the community management server 100 to read a notification, a report, or the like, information such as an access destination folder for storing the notification, the report, etc. also corresponds to this contact. Of course, the user data may include a plurality of contacts depending on the purpose. Further, the contact information of the administrator user of the sponsor or team is the contact information registered in association with the sponsor or team, which is used when providing a notification or a report to the sponsor or team.

  The fan exchange participation degree is a value of the user's fan exchange participation degree calculated by the processing of FIG. Not only the latest value but also the past value is recorded in time series together with the information of the calculation time.

  The above user data is created and edited by the community management server 100 by the function of the user registration unit 112 in accordance with an instruction from the sponsor administrator Ux or the team administrator Vx. The community management server 100 may be created and edited according to the instructions of the administrator. Creation and editing of these user data are operations of the registration procedure and correspond to the function of the registration means. Further, the action log in the user data is automatically added by the community management server 100 according to the action of the user. The participation level and the fan exchange participation level are recalculated by the community management server 100 at any time.

(List of articles)
Next, the article list 133 will be described with reference to FIG. It should be noted that FIG. 8 shows a list in which information on one article of the community site 20 is stored. Actually, an article list corresponding to each site data included in the site list 131 of FIG. 6 is prepared.

  The article list 133 includes an article list ID and an arbitrary number of article data. The article list ID is identification information for identifying the article list. Each article data includes information about articles posted on the community site 20 corresponding to the article list ID. In this embodiment, not only photos and texts but also stamps, “likes”, and all other information entered and registered by the user on the community site 20 are treated as “articles”, and each registered content is collected. Create article data in. As shown in FIG. 8, each article data includes various data such as an article ID and posting date and time.

  Of these, the article ID is identification information for identifying the article. The articles referred to in the description of article data are articles indicated by this article ID unless otherwise specified. The article ID is automatically assigned so as to be unique in all article lists 133 when article data is newly registered in the article list.

  The posted date and time is information on the date and time when the article was posted.

  The poster ID is information of the user who posted the article, and is described by the user ID shown in FIG. 7.

  The reply destination article ID is information indicating a reply destination article when the article is a reply to another article, and is described by the article ID. If the article is not a reply, "NULL" may be described to indicate that.

  The attribute information is information indicating the attribute of the article. The attributes include specified attributes that are tags and flags designated by the user at the time of posting, and additional attributes that are automatically set by the community management server 100 that accepted the posting. Additional attributes are the attributes of the day and time of day when the article was posted (day of the week, time of day), whether the article contains a photo (whether or not there is a photo), and the match held or played near the post date and time. And attributes related to events (matches, events), attributes including whether or not to include a keyword of interest (attention keyword), attributes of whether or not to include a specific positive word and negative word registered in advance (Pos word, Neg word), It includes an attribute (length) indicating the length of the text of the article.

  Among these attributes, the attributes of the match and the event are a match played by a sports team participating in the community site corresponding to the article list to which the article data belongs, or a post made at a time close to an event related to the sports team. This is an attribute indicating whether or not. The attributes of the match further include attributes indicating the opponent of the match and the result of the match. The values of these attributes are determined based on the event list 134 shown in FIG. Posts before and after a match or event may have a greater effect on activating communication between the sports team and sponsor users than posts at other times, so posts before and after a match or event This attribute is provided in order to be able to analyze and distinguish it from posts at other times. In addition, since the degree of communication activation may differ depending on the opponent and the match result in the match, these attributes are also provided so that the posts can be analyzed separately by the opponent and the match result.

  The attribute of the attention keyword is an attribute indicating whether or not the attention keyword defined in the site data of the community site corresponding to the article list to which the article data belongs is included. Posts that include keywords closely related to the sponsor company, such as the company name of the sponsor company participating in the community site and the brand name used by the sponsor company, can have a great effect on activating communication between the sports team and the sponsor user. Therefore, the attribute of the keyword of interest is provided so that the post including these keywords can be analyzed separately from the other posts. There may be a plurality of attention keywords, and in that case, an attribute indicating whether or not the keyword is included is provided for each keyword. A specific keyword of interest can be arbitrarily specified when a new community site is created, and can be changed at any time.

  Next, the article content included in the article data is information indicating the content of the article. Specifically, it is information indicating what kind of article the article is, that is, whether the article includes text, a photograph, a link, etc., or whether a post or a stamp is posted. In the case of a stamp, the ID of the posted stamp is also included in the article type.

  The text, photo data, and link data other than the article type are data indicating the contents of the text, photo, and link included in the article, respectively. If the article does not include these, you can omit them.

  Finally, the AC induction degree is a value of the AC induction degree of the article calculated by the process of FIG. Not only the latest value but also the past value is recorded in time series together with the information of the calculation time.

  When the community management server 100 permits posting of an article to any of the community sites 20 in accordance with an instruction from the sponsor user Un or the team user Vn, the above-mentioned article data is processed by the processing of FIG. 17 or FIG. 100 is created and added to the article list 133 corresponding to the posting destination community site 20. This addition is due to the function of the site management unit 111, is the operation of the posting procedure, and corresponds to the function of the posting means. Further, if there is an attribute whose value cannot be determined when the article is posted, such as the attribute of the match result in the additional attribute information, the value can be edited after the posting. The degree of exchange induction is recalculated by the community management server 100 at any time.

(Event list)
Next, the event list will be described with reference to FIG.

  The event list 134 is prepared in association with a sports team, and includes data that defines the contents of events such as games related to the sports team and the values of attributes that should be set in the article data of FIG. Including.

  The event list 134 includes information on an event ID, a start date / time, an end date / time, a type, a time attribute, and other attributes for each event. The event ID is identification information for identifying the event, and is automatically set uniquely when the event is registered. The start date and time and the end date and time are the start date and time and the end date and time that specify the event holding period. The type is the type of event. When the type is a specific value, for example, "match", the attribute of the article has a special item corresponding to the value of the type. Values of this kind will be specified separately.

  The time attribute indicates an attribute value set in the article according to the relationship between the period of the event and the date and time when the posting was made. For example, for a "match" with an event ID of "1", an article posted from 2 days before the start date to 4 hours before the start date and time has a special attribute corresponding to the event type "match". It is stipulated that "before match" should be set as the value of the attribute of "posting time". In addition, it is stipulated that "immediately before the match" should be set as the value of the attribute "posting time" for articles posted from 4 hours before the starting date and time to the starting date and time. Similarly, conditions for setting values of “during match”, “immediately after match”, and “after match” are also defined. For "Fan Thanksgiving Day" with event ID "2", "Before Thanks Day" is set as the attribute value of "Event" for articles posted from the 2nd day before the start date and time to the start date and time. It should be specified. Similarly, the conditions for setting "during Thanksgiving Day" and "after Thanksgiving Day" are also defined. It should be noted that the posting may be before one event and after another event. In such a case, the "event" attribute may have multiple values. The "match" attribute may also have multiple values for multiple matches.

  Other attributes indicate items and values of attributes that should be set in the article in addition to the time attribute. For example, for a "match" with an event ID of "1", "team W" should be set as the value of the "opponent" attribute, and "win" should be set as the value of the "match result" attribute. It is prescribed.

  The event information registered in the above event list 134 is created and changed by the community management server 100 according to an instruction from the team manager Vx. Information that has not been finalized, such as the end date and time of the match and the match result, can be changed after the event information is registered once. When the content of the event list 134 is changed (including new registration of an event), the community management server 100 changes the attribute value of each article data at the time of change or at a predetermined regular processing timing after the change. The value is updated according to the later event list 134.

(Fan exchange participation standard data)
Next, the fan exchange participation level reference data 135 will be described with reference to FIG.

  The fan exchange participation degree reference data 135 is data indicating the calculation standard of the fan exchange participation degree in the processing of FIG. The fan exchange participation degree is a parameter indicating how much the sponsor user participated in the exchange with the sports team through the community site 20, and is calculated for each sponsor user.

  The degree of fan exchange participation is calculated based on the action log of the user by accumulating points according to the action content that the user has performed so far. The fan interaction participation standard data 135 defines points to be given to each action content. You get 1 point when you log in, 2 points when you like or post a stamp, and 5 points when you add a text reply to an article. Moreover, in order to calculate the degree of participation in fan exchanges by placing more emphasis on recent actions, the points for past actions are evaluated low. In FIG. 10, the columns of “90 days have passed” and “180 days have passed” indicate the behaviors of 90 days to 180 days before and 180 days ago from the time when the fan interaction participation degree is calculated, as compared with the behaviors within 90 days. A value indicating whether to evaluate as a percentage point is specified for each action content. The data in FIG. 10 specifies that, for example, login before 90 days ago should be evaluated as 1 × 50% = 0.5 points, and login before 180 days ago should be evaluated as 1 × 0% = 0 points.

  That is, in this embodiment, the fan exchange participation degree is calculated according to at least the type and number of posts made by the user and the elapsed time from each post to the calculation time point. The type of post can be a new post or a reply, whether the post is a "like", a stamp, or a text, and the length of the post and whether or not a photo is available. Classifications may be included. In addition, the number of posts may include the number for each type of post.

  The above-mentioned fan exchange participation degree standard data 135 is registered or edited by the community management server 100 according to an instruction from the administrator of the community management server 100.

(Team side response standard data)
Next, with reference to FIG. 11, the team-side responsivity reference data 136 will be described.

  The team-side responsivity reference data 136 is data indicating the calculation reference of the team-side responsivity in the process of FIG. The team-side responsiveness is a parameter indicating how much the contribution of a sponsor user who belongs to a certain sponsor has on the sports team side as a whole, and is calculated for each group of the sponsor and the sports team.

  The team-side responsiveness is calculated based on the article list, and how many positive responses are returned from the team user to the article posted by the sponsor user, by accumulating points according to the content and timing of the response. The sponsor user's post may be a reply to the team user's post, and in this case, the reply from the team user to this post is a re-reply to the reply obtained for the first post.

  The team-side responsivity reference data 136 defines points to be given to each reply content. 2 points will be added if there is a reply of "Like" or stamp, and 5 points will be added if there is a reply of a text article. Moreover, since the exchange inducing degree is calculated by placing more importance on the reply made within a short time from the posting by the sponsor user Un, the point is evaluated low for the reply made after a long time from the posting. . In FIG. 11, the columns “less than 24 h”, “less than 36 h”, “less than 60 h”, and “60 h or later” are within 24 hours, 24 to 36 hours, 36 to 60 hours, and 60 hours after the posting by the sponsor user Un, respectively. For each reply content, a value indicating what percentage of the reply made in the subsequent period is evaluated as compared with the basic point is defined. The data of FIG. 11 shows, for example, that a reply of “Like” made within 24 hours from the posting of the sponsor user Un is 2 × 100% = 2 points, and “Like” made within 24 to 36 hours. 2 x 50% = 1 point for replies, "Like" for 2 to 30% = 0.6 points during the same 36 to 60 hours, "Like" for the period after 60 hours ”Replies stipulate that 2 × 20% = 0.4 points should be evaluated.

  That is, in this embodiment, the team-side responsiveness is at least the type and number of articles returned from the team user to the article posted by the sponsor user, and the elapsed time from the posting of the article by the sponsor user to the response by the team user. Calculated according to The method of capturing the type and number of posts is the same as that for the fan exchange participation level. The above-mentioned team side response degree reference data 136 is registered or edited by the community management server 100 according to an instruction from the administrator of the community management server 100.

(AC induction standard data)
Next, the AC induction degree reference data 137 will be described with reference to FIG.

  The AC induction degree reference data 137 is data indicating the calculation reference of the AC induction degree in the processing of FIG. The degree of interaction induction is a parameter indicating how much each team user's post has generated interaction between the sponsor user and the sports team through the community site 20, and is calculated for each article.

  The degree of exchange induction is calculated based on the article list, and how many positive responses are returned from the sponsor user Un to the article posted by the team user Vn by accumulating points according to the content and timing of the response. . In this embodiment, the format of the AC induction degree reference data 137 is the same as that of the team side response degree reference data 136 in FIG. 11, and the meaning of the value of each item is also common to the team side response degree reference data 136. , Detailed description is omitted. Of course, the specific value of each item may be different from the team side response level reference data 136. Also, the same format is not essential.

  That is, in this embodiment, the degree of interaction induction is at least the type and number of articles returned from the sponsor user to the article posted by the team user, and the elapsed time from the posting of the article by the team user to the response by the sponsor user. It is calculated according to. The above-mentioned team side response degree reference data 137 is registered or edited by the community management server 100 according to the instruction of the administrator of the community management server 100.

(Participation level standard data)
Next, the participation level reference data 138 will be described with reference to FIG.

  The participation level standard data 138 is data indicating the determination standard of the participation level in the processing of FIG. The participation level is a parameter for classifying how actively each sponsor user Un communicates with the sports team V based on the fan exchange participation level of each sponsor user Un.

  It is assumed that the value of the degree of fan exchange participation becomes considerably large for the higher-order users, and that there are many users close to zero. Therefore, in this embodiment, the percentile value of the degree of fan exchange participation is used as a reference. The sponsor users Un are classified into levels. The data in FIG. 13 shows that users with 90th percentile or higher (top 10%) are participation level 1, 75-90th percentiles (top 10-25%) are participation levels 2, 50-75th percentile (top 25-50). %) Users should be at the participation level 3, and users at the 50th percentile or lower (lower 50%) should be at the participation level 4. The data in the column "user characteristics" is a description of the characteristics of the user at each level, which is used to describe in a report or the like.

  The above-mentioned participation level standard data 138 is registered or edited by the community management server 100 according to an instruction from the administrator of the community management server 100.

(Site browsing process)
Next, a process executed by the user terminal 200 and the community management server 100 when the sponsor user Un and the team user Vn use the community site 20 will be described.

  First, referring to FIG. 14, a site browsing process executed when browsing the community site 20 will be described.

  When the sponsor user Un and the team user Vn want to browse the community site 20, the sponsor user Un instructs the general-purpose browser of the user terminal 200 to access the URL of the community site 20, and the dedicated application of the user terminal 200 uses the community. By instructing to access the site 20, it is possible to instruct to browse the community site 20 via the user terminal 200.

  The acceptance of this instruction by the user terminal 200 is the processing of the browsing instruction acceptance (FIG. 14 / S11). When the user terminal 200 receives the browsing instruction in the browsing instruction reception process, if the operator is not yet authenticated by the community management server 100, the user terminal 200 transmits authentication information such as a user ID and a password to the community management server 100 to perform authentication. Receive (FIG. 14 / S12). The authentication information may be transmitted in response to a request from the community management server 100, or may be voluntarily transmitted before receiving the request. The authentication information to be transmitted may be registered in the user terminal 200 in advance, or may be input by the operator each time.

  In any case, when the combination of the user ID and the authentication information transmitted from the user terminal 200 matches any of the user data of FIG. 7, the community management server 100 determines that the operator of the user terminal 200 of the access source has the user data. Authenticate as the user indicated by. At the same time, the user terminal 200 is authenticated as a valid access source. Once the authentication is successful, the authentication process may be omitted for the access from the same user terminal 200 until a certain condition is satisfied. If this authentication is successful, the user indicated by the received user ID has logged in, and the community management server 100 stores the log information of login in the action log (see FIG. 7) corresponding to the received user ID. to add.

  If the authentication process of FIG. 14 / S12 is successful, the user terminal 200 requests article information from the community management server 100 according to the browsing request accepted in FIG. 14 / S11 (FIG. 14 / S13). This request can include an authenticated user ID, a community site 20 (referred to as a "browsing site": may be specified as a destination URL of a request) desired to be viewed, and an article filtering condition. The filter condition is a condition for searching for articles to be displayed, and can be defined as, for example, some of the latest articles, articles with specific article IDs, articles of specific users, and the like. When the first browsing instruction is received, the user terminal 200 may automatically specify the filter condition for displaying the top screen, and thereafter, the user terminal 200 may set an appropriate value according to the transition of the screen.

  When the community management server 100 receives the request of FIG. 14 / S13 from the authenticated user terminal 200, it first refers to the site list 131 of FIG. 6 on the basis of the received user ID and information of the browsing site, and refers to the browsing site. Confirm the browsing authority (FIG. 14 / S14). If the user with the user ID does not have the browsing authority, the community management server 100 transmits a message to the user terminal 200 that the browsing according to the request cannot be permitted, and the user terminal 200 presents the message to the operator. .

  On the other hand, if the user has the browsing authority, the community management server 100 extracts the article data that matches the filter condition from the article data registered in the article list 133 (see FIG. 8) of the browsing site (FIG. 14 / S15). The community management server 100 then adds the log information of this browsing to the action log (see FIG. 7) corresponding to the received user ID (FIG. 14 / S16). Then, based on the article data extracted in FIG. 14 / S15 and the site configuration information (see FIG. 6) of the browsing site, display which is data of a screen for displaying an article related to the extracted article data on the user terminal 200. Data for use is created (FIG. 14 / S17) and transmitted to the user terminal 200 (FIG. 14 / S18). This display data may be data for one screen or may be data for a plurality of screens including information on screen transitions. The data may be data premised on molding on the user terminal 200 side. The display data may also include data for notifying the user. It is a posting guide and the like created by the processing of FIGS. 26 and 27.

  In any case, when the user terminal 200 receives the display data, the user terminal 200 displays the article on the screen based on this (FIG. 14 / S19). As a result, the operator of the user terminal 200 can browse the articles posted on the desired community site 20. Among the processes of FIG. 14, the process on the side of the community management server 100 corresponds to a part of the function of the site management unit 111 as an article transmission unit and corresponds to the article transmission procedure.

  FIG. 15 shows a display example of the community site by the processing of FIG. 14 / S19.

  FIG. 15 shows an example of the top screen 410 displayed on the user terminal 200, and this screen includes a site name 411 and a top image 412. These are not articles, but display contents specified by site configuration information. The article button 413 and the article button 414 show an outline and posting time (HH: MM) of the latest new posted article (article that is not a reply) posted on the community site, and accept an instruction to display the details of the article. It is a button for. The data of these buttons is created based on the article data extracted in FIG. 14 / S15. The menu button 415 is a button for receiving a menu display instruction, and when the operator operates the menu button 415, a menu 416 is displayed in a pop-up, and an instruction such as new posting to the community site or display setting can be received. it can.

  Further, “management” of the menu 416 is an option displayed only to the administrator, and when this option is selected, the management menu 417 is displayed. In this management menu 417, an instruction to display a report (see FIGS. 22 to 25) described later and to register a user (register the team user Vn by the team administrator Vx or register the sponsor user Un by the sponsor administrator Ux) is given. Can be accepted.

  The data of the display contents of the menu button 415, the menu 416, and the management menu 417 and the contents of the operation according to the operation are shown in FIG. 14 / S17 according to the site configuration information and the authority of the operator of the user terminal 200 regarding the community site. Created. The display other than the menu button 415 on the top screen 410 can be scrolled according to the user's operation.

  The notification 418 is a notification given from the community management server 100 to the user. When there is data to be notified to the user from the community management server 100, it is displayed in addition to the normal article according to the data provided from the community management server 100. FIG. 15 shows an example in which the posting guide created in the process of FIG. 26 is notified.

  FIG. 16 shows a display example of the article screen 420 displayed on the user terminal 200 according to the operation of the article button 413.

  The article screen 420 is a screen for displaying the content of a newly posted article corresponding to the article button 413 and the content of an article posted as a reply to the newly posted article. The data of the article screen 420 may be created and transmitted by the processing of FIGS. 14 / S17 and S18 together with the data of the top screen 410 as the data of the transition destination screen from the top screen 410, or depending on the operation of the article button 413. Then, the user terminal 200 may request and acquire the community management server 100 by the same processing as in FIG.

  The picture 421 and the text 422 on the article screen 420 are the display of the picture and the text included in the newly posted article. The icon 423 is an icon indicating a contributor of a newly posted article. The icon 423 indicates that the article is posted by the player V1 who is one of the team users Vn. The reply count display 424 indicates the type and number of articles posted as replies to newly posted articles. “Like: 30” indicates that there were 30 “like” replies, and “reply: 5” indicates that there were 5 replies other than “like”.

  The text 425 is a display of the text included in the article posted as a reply to the newly posted article. The icon 426 is an icon indicating the poster of the reply article. Icon 426 indicates that the article was posted by user U1, who is one of the sponsor users Un. The reply count display 427 shows the type and number of articles posted as re-replies to reply articles. The format is the same as the reply count display 424. By touching or clicking the text 425, it is possible to transition to a screen having the same configuration as the article screen 420, which displays the article of the text 425 and the reply article to the article.

  The menu button 428 has the same function as the menu button 415 of FIG. 15, and when the operator operates the menu button 428, a menu 429 is popup-displayed, and the posting of the reply article to the newly posted article being displayed is displayed as “Like”. Or other instructions.

(New post processing)
With reference to FIG. 17, a new posting process executed when a new article is posted to the community site 20 will be described.

  When the sponsor user Un and the team user Vn want to post a new article on the community site 20, the posting content (text, image, text, image, and image) on the posting instruction screen displayed by the user terminal 200 based on the screen data provided from the community management server 100. Posting can be instructed by inputting a link or the like), designation of the posting destination community site 20 (posting destination site), and designation of attribute information to be attached to the article.

  The acceptance of this instruction by the user terminal 200 is the processing of FIG. 17 / S31. When the user terminal 200 receives an instruction for new posting in FIG. 17 / S31, the user terminal 200 requests the community management server 100 to post a new article in accordance with the instruction (FIG. 17 / S33). This request can include an authenticated user ID, a posting destination site (which may be designated as a destination URL of the request), posting content, and attribute information designated by the user. If necessary, the user terminal 200 is authenticated by the community management server 100 before the processing of FIG. 17 / S33, similarly to FIG. 14 / S12 (FIG. 17 / S32).

  When the community management server 100 receives the request of FIG. 17 / S33 from the authenticated user terminal 200, it first refers to the site list 131 in FIG. Confirm the new posting authority for the site (FIG. 17 / S34). Here, if the user with the user ID does not have the new posting authority, the community management server 100 sends a message to the user terminal 200 indicating that the new posting according to the request cannot be permitted, and the user terminal 200 sends the message to the operator. Present.

  On the other hand, if there is a new posting authority, the community management server 100 receives the posting contents (presence / absence of photograph, keyword of interest, Pos / Neg word, length, etc.) received in FIG. 17 / S33 and the current situation (day of the week, time zone). , Event presence / absence), additional attribute information (see FIG. 8) to be attached to the article is created (FIG. 17 / S35). Then, the community management server 100 includes the user ID and the posted content received in FIG. 17 / S33 as the poster ID and the article content, respectively, and the attribute information received in FIG. 17 / S33 and the additional attribute created in FIG. 17 / S34. Article data including information is created and additionally registered in the article list 133 (see FIG. 8) of the posting destination site (FIG. 17 / S36).

  Further, the community management server 100 adds the log information of this new posting to the action log (see FIG. 7) corresponding to the received user ID (FIG. 17 / S37). Further, according to the fan exchange participation level reference data 135 (see FIG. 10), the points of the new contribution this time are added to the latest value of the fan exchange participation degree corresponding to the received user ID (FIG. 17 / S38).

  After the above, the community management server 100 transmits a response indicating the posting completion to the user terminal 200 (FIG. 17 / S39). The user terminal 200 displays the posting result based on the received response (FIG. 17 / S40).

  As described above, the sponsor user Un and the team user Vn can newly post an article to the community site 20 having the necessary authority. In addition, this posting activity is immediately reflected in the degree of participation in the fan exchange. Further, among the processes in FIG. 17, the process on the side of the community management server 100 corresponds to a part of the function of the site management unit 111 as a posting means, and is an example of a process corresponding to a posting procedure.

(Reply post processing)
With reference to FIG. 18, a reply posting process executed when posting a reply article to a post already posted on the community site 20 will be described.

  When the sponsor user Un and the team user Vn want to reply to an article posted on the community site 20, the sponsor user Un and the user terminal 200 specify the reply destination article according to the operation of the menu 429 of the article screen 420 shown in FIG. In the reply instruction screen displayed in, the reply content (text, image, link, “like”, stamp, etc.) can be input to instruct the posting of the reply article.

  The acceptance of this instruction by the user terminal 200 is the processing of FIG. 18 / S51. When the user terminal 200 receives the reply posting instruction in FIG. 18 / S51, the user terminal 200 requests the community management server 100 to post a reply article in accordance with the instruction (FIG. 18 / S53). This request can include the authenticated user ID, the reply destination article (including the designation of the reply destination site that is the community site 20 to which the reply destination article is posted), and the reply content. If necessary, the user terminal 200 is authenticated by the community management server 100 (FIG. 18 / S52) before the processing of FIG. 18 / S53 as in FIG. 14 / S12.

  Upon receiving the request of FIG. 18 / S53 from the authenticated user terminal 200, the community management server 100 first refers to the site list 131 of FIG. 6 based on the received user ID and information of the reply destination article, and returns the reply destination. Confirm the reply posting authority for the site (FIG. 18 / S54). Here, if the user with the user ID does not have the reply posting authority, the community management server 100 sends a message to the user terminal 200 that the reply posting according to the request cannot be permitted, and the user terminal 200 sends the message to the operator. Present.

  On the other hand, if there is reply posting authority, the community management server 100 includes the user ID, the reply content, and the article ID of the reply destination article received in FIG. 18 / S53 as the poster ID, the article content, and the reply destination article ID, respectively. Article data is created and additionally registered in the article list 133 (see FIG. 8) of the reply destination site (FIG. 18 / S55).

  Further, the community management server 100 adds the log information of this reply posting to the action log (see FIG. 7) corresponding to the received user ID (FIG. 18 / S56). Further, according to the fan exchange participation level reference data 135 (see FIG. 10), the point for this reply contribution is added to the latest value of the fan exchange participation degree corresponding to the received user ID (FIG. 18 / S57).

  After the above, the community management server 100 transmits a response indicating the completion of posting to the user terminal 200 (FIG. 18 / S58). The user terminal 200 displays the posting result based on the received response (FIG. 18 / S59).

  As described above, the sponsor user Un and the team user Vn can post a reply to the posted article to the community site 20 having the necessary authority. In addition, this posting activity is immediately reflected in the degree of participation in the fan exchange. Further, among the processes in FIG. 18, the process on the side of the community management server 100 corresponds to a part of the function of the site management unit 111 as a posting unit and is an example of a process corresponding to a posting procedure.

  In the process of FIG. 18, the community management server 100 does not set the attribute information in the article data of the reply article, but this is because the exchange induction degree is not calculated for the reply article in this embodiment. . However, if it is necessary to calculate the degree of exchange induction for reply articles, attribute information may be created for reply articles as in the case of the process in FIG.

(Fan exchange participation degree calculation process)
Next, a process of calculating the parameter indicating the communication situation between the sports team and the sponsor user, which is executed by the community management server 100, will be described.

  First, the fan exchange participation degree calculation processing will be described with reference to FIG. As described above, the fan exchange participation degree is a parameter indicating how much the sponsor user participates in the exchange with the sports team through the community site 20, and is calculated for each sponsor user.

  The community management server 100 starts the fan exchange participation degree calculation process of FIG. 19 at an appropriate timing, for example, at regular timings such as every day. In this process, the community management server 100 initializes the value of the variable X for calculation to 0 (FIG. 19 / S81), and then selects one unprocessed user data from the user list 132 of FIG. 7 (FIG. 19 / S82). Since the fan exchange participation degree is a parameter that is assumed to be obtained for the sponsor user, the selection in FIG. 19 / S82 may be performed only from the user data of the sponsor user. However, other user data may be selected, and the fan exchange participation degree may be obtained for other users such as team users.

  Next, the community management server 100 selects one unprocessed log information item in the user data selected in FIG. 19 / S82 (FIG. 19 / S83), and selects the selected log information item as fan exchange participation reference data. Based on 135 (see FIG. 10), it is converted into the fan exchange participation degree (FIG. 19 / S84) and added to the variable X (FIG. 19 / S85). The log information indicating the action content not included in the fan exchange participation level reference data 135 may be 0 point. The community management server 100 repeats the above FIG. 19 / S83 to S85 until there is no unprocessed log information in the user data selected in FIG. 19 / S82 (until No in FIG. 19 / S86).

  Next, the community management server 100 stores the latest value of the fan exchange participation degree in the user data selected in FIG. 19 / S82 at this time as the past value, and sets the value X as the new latest value to the current date and time. The information is associated and registered (FIG. 19 / S87).

  Further, the community management server 100 repeats the above-described FIG. 19 / S81 to S87 until there is no unprocessed user data (until No in FIG. 19 / S88). As described above, the fan exchange participation degree described with reference to FIG. 10 can be obtained for all necessary users.

  The processing up to this point is processing corresponding to the function of the fan exchange participation degree calculation unit 113 of FIG. 3 as the first calculation means, and is processing corresponding to the first calculation procedure.

  Next, the community management server 100 sorts, for each sponsor, each sponsor user belonging to the sponsor in the order of the latest fan exchange participation degrees obtained so far (FIG. 19 / S89), and the sorted result is sponsored. It is applied to the participation level standard data 138 (see FIG. 13) for each time, the participation level of each sponsor user is determined, and the value of the participation level in the user data (see FIG. 7) is updated (FIG. 19 / (S90), and the process of FIG. 19 ends.

  The processing of FIG. 19 / S89 to S90 is one mode of aggregation of fan exchange participation degrees, and the sponsor users belonging to each sponsor are grouped into groups from groups that are positive to exchange with the sports team to groups that are not. Can be divided. This grouping can be used, for example, for targeting when transmitting a message for promoting posting.

  Note that the process of FIG. 19 does not consider that one sponsor user communicates with team users of a plurality of sports teams. In such a case, in FIG. 19 / S83 to S86, the log information may be aggregated for each sports team of the exchange partner, and the fan exchange participation degree may be obtained for each sports team of the exchange partner.

(Team side response calculation process)
The team side response degree calculation process will be described with reference to FIG. As described above, the team response is a parameter indicating how much the contribution of a sponsor user belonging to a certain sponsor has on the sports team side as a whole, and is calculated for each group of the sponsor and the sports team. To be done.

  The community management server 100 starts the team-side response degree calculation process of FIG. 20 at an appropriate timing, for example, at regular timings such as every day. This process is performed by specifying the combination of the sponsor and the team to be calculated, and when the team side responsiveness is calculated for a plurality of combinations, the process of FIG. 20 is executed for each combination.

  In the process of FIG. 20, the community management server 100 first identifies the community site (there may be a plurality) where the sponsor to be calculated and the team to be calculated interact with each other based on the site list 131 (see FIG. 6), From the article list 133 (see FIG. 8) of each community site, an article newly posted by the team user who belongs to the calculation target team, and the sponsor user who belongs to the calculation target sponsor replies to the new post (first In the sense that it is a reply to the article of (2), all the article IDs of “secondary post” are extracted to create the first analysis target list (FIG. 20 / S101).

  Next, the community management server 100 initializes the value of the variable X for calculation to 0 (FIG. 20 / S102), and then sets the unprocessed article ID in the first analysis target list created in FIG. 20 / S101. Select one (FIG. 20 / S103). Then, the article ID of the article that is a reply article to the article of the selected article ID and is posted by the team user who belongs to the calculation target team (in the sense of a further reply to the secondary posting, it is called “tertiary posting”) Are all extracted from the article list 133 to create a second analysis target list (FIG. 20 / S104).

  Next, the community management server 100 selects one unprocessed article ID in the created second analysis target list (FIG. 20 / S105), and uses the article data of the selected article ID as the team side response level criterion. Based on the data 136 (see FIG. 11), it is converted into the team side response rate (FIG. 20 / S106) and added to the variable X (FIG. 20 / S107). Article data that is not included in the team-side response standard data 137 may be set to 0 points. The community management server 100 repeats the above-described FIG. 20 / S105 to S107 until there is no unprocessed article ID in the second analysis target list (until No in FIG. 20 / S108).

  The processing in FIGS. 20 / S104 to S108 up to this point is processing related to one article ID selected in FIG. 20 / S103, and the community management server 100 executes the above-described processing in FIGS. 20 / S103 to S108 in the first analysis target list. Repeat until there are no unprocessed article IDs (until No in FIG. 20 / S109).

  By the processing up to FIG. 20 / S109, the addition of the contribution of the team user's reply to the secondary posting by the sponsor user is completed. The following processes of FIGS. 20 / S110 to S114 are processes for integrating the contribution of the reply (secondary post) by the team user to the new post by the sponsor user.

  In the process of this part, the community management server 100 first identifies the community site (there may be a plurality) where the sponsor to be calculated and the team to be calculated interact with each other based on the site list 131 (see FIG. 6), From the article list 133 (see FIG. 8) of each community site, a sponsor user belonging to the calculation target sponsor makes a new post, and a team user belonging to the calculation target team responds to the new post (secondary post). ) Is extracted to create a third analysis target list (FIG. 20 / S110).

  Next, the community management server 100 selects one unprocessed article ID in the created third analysis target list (FIG. 20 / S111), and uses the article data of the selected article ID as the team side response level criterion. Based on the data 136 (see FIG. 11), it is converted into the team side response rate (FIG. 20 / S112) and added to the variable X (FIG. 20 / S113). This is similar to the case of FIG. 20 / S105 to S106. The community management server 100 repeats the above-described FIG. 20 / S111 to S113 until there is no unprocessed article ID in the third analysis target list (until No in FIG. 20 / S114).

  Up to this point, the calculation of the team-side responsiveness is completed, and the community management server 100 saves the latest value of the team-side responsiveness of the team to be calculated with respect to the sponsor to be calculated at this time as a past value, and a new value. The value of X is registered as the latest value in association with the current date and time (FIG. 20 / S115), and the process of FIG. 20 is ended.

  The above-described process of FIG. 20 is a process corresponding to the function of the team-side response degree calculating unit 115 of FIG. 3 as the second calculating means, and is a process corresponding to the second calculating procedure. In addition, when it is assumed that there are no or few new posts to the community site 20 by the sponsor user due to the operation or authority of the community site 20 (such as not allowing the sponsor user to make new posts). 20 / S110 to S114 may be omitted. By doing so, the team-side responsiveness can be calculated with a smaller amount of calculation, focusing only on the reply by the team user to the secondary post by the sponsor user.

(AC induction degree calculation process)
The AC induction degree calculation processing will be described with reference to FIG. The degree of interaction induction is a parameter indicating, as described above, how much each post of the team user has generated interaction between the sponsor user and the sports team through the community site 20, and is calculated for each article.

  The community management server 100 starts the AC induction degree calculation process of FIG. 21 at an appropriate timing, for example, at regular timings such as every day. In the process of FIG. 21, the community management server 100 first extracts the article IDs of articles newly posted by any of the team users from the article lists 133 (see FIG. 8) of all the community sites 20 to obtain the first analysis target list. Is created (FIG. 21 / S131).

  Next, the community management server 100 selects one unprocessed article ID in the first analysis target list (FIG. 21 / S132) and initializes the value of the calculation variable X to 0 (FIG. 21). / S133).

  Next, the community management server 100 extracts all the article IDs of the reply articles corresponding to the article of the article ID selected in FIG. 21 / S132 from the article list 133 to create the second analysis target list (FIG. 21 / S134). The article list 133 referred to in FIG. 21 / S134 is sufficient only by the article list 133 including the article of the article ID selected in FIG. 21 / S132.

  Next, the community management server 100 selects one unprocessed article ID in the created second analysis target list (FIG. 21 / S135), and converts the article data of the selected article ID into AC induction degree reference data. Based on 137 (see FIG. 12), the AC induction degree is converted (FIG. 21 / S136) and added to the variable X (FIG. 21 / S137). The article data whose content is not included in the AC induction degree reference data 137 may be 0 points. The community management server 100 repeats the above-described FIG. 21 / S135 to S137 until there is no unprocessed article ID in the second analysis target list (until No in FIG. 21 / S138).

  The processing of FIGS. 21 / S133 to S138 up to this point is processing of obtaining the degree of AC induction for the article of the one article ID selected in FIG. 21 / S132. After S / 138 of FIG. 21, the community management server 100 stores the latest value of the degree of exchange induction at this time regarding the article of the article ID selected in S / 132 as the past value, and the value of X as the new latest value. Is registered in association with the current date and time (FIG. 21 / S139).

  The community management server 100 repeats the above-described FIGS. 21 / S132 to S139 until there is no unprocessed article ID in the first analysis target list (until No in FIG. 21 / S140). 21 / S140 is No, it means that the calculation and registration of the degree of exchange induction have been completed for all necessary articles, so the community management server 100 ends the processing of FIG.

  The above-described process of FIG. 21 is a process corresponding to the function of the AC induction degree calculation unit 114 of FIG. 3 as the third calculating means, and is a process corresponding to the third calculation procedure.

(Exchange report creation process)
Next, information created by the community management server 100 based on the various parameters obtained in the processing of FIGS. 19 to 21 will be described.

  First, with reference to FIG. 22, a process of creating an exchange report regarding an exchange situation between the sponsor user and the sports team will be described.

  The community management server 100 starts the processing of FIG. 22 at an appropriate timing, for example, at regular processing timings such as once a month or once a week. In the process of FIG. 22, the community management server 100 first asks, for each sponsor, the degree of fan exchange participation requested for the sponsor user belonging to the sponsor and / or the team side requested for the combination of the sponsor and the sports team of the sponsor. Based on the response level, an exchange report indicating the exchange state between the sponsor user and the sponsor sports team is created (FIG. 22 / S151). Then, the created exchange report is stored in a position where the administrator of the corresponding sponsor can view it (FIG. 22 / S152), and the processing of FIG. 22 is terminated.

  The storage destination in FIG. 22 / S152 can be acquired from the information of "contact" in the user list 132 of FIG. The administrator can access this storage location and refer to or download the stored report by selecting "Display Report" from the management menu 417 shown in FIG. Therefore, the storage of FIG. 22 / S152 corresponds to the provision of the exchange report to the administrator who is the provision destination, and the provision of the information on the communication status shown in FIG.

  The process of FIG. 22 is a process corresponding to the function of the AC report creating unit 117 of FIG. 3 as the first providing unit and / or the second providing unit, and corresponds to the first providing procedure and / or the second providing procedure. Processing. It should be noted that the exchange report may be provided to not only the sponsor administrator but also the sports team administrator, the sponsor user, and the team user. In particular, if the report is provided to the manager of the sports team, it can be used as an opportunity for the sports team to carry out an activity for promoting communication with the sponsor user. The created and transmitted AC report may be stored as AC history data 139 so that it can be referred to when the AC report is created next time. Further, it goes without saying that the exchange report may be provided by sending it to the contact information of the administrator by e-mail or the like without waiting for the access from the administrator.

  There are various possible formats and contents of the report created in FIG. 22 / S151, and FIGS. 23 to 25 show some examples thereof. It is possible that the report created in FIG. 22 / S151 has contents including a plurality of charts such as those shown in FIGS. 23 to 25.

  FIG. 23 is a table summarizing the analysis results of the fan exchange participation degree. In the table of FIG. 23, regarding the sponsor users belonging to the sponsor, the number of persons for each participation level determined in FIG. 19 / S89 and the ratio to the total number of users (the number of level 1 users to the number of level 4 users), the previous report creation The numbers of users whose fan interaction participation level has increased and decreased and the ratio to the total number of users (increased participation level / decreased users), and the total number of users are described. From this table, it is possible to obtain information that communication is activated when the number of users who have increased participation is high, and communication is reduced when there are many users whose participation is decreased.

  FIG. 24 is a graph summarizing the analysis results of the fan exchange participation degree. A graph 501 of FIG. 24 shows a distribution of fan exchange participation degrees of respective sponsor users belonging to the sponsor in a histogram. In addition, the graph areas are color-coded into areas 511 to 514 corresponding to the participation levels 1 to 4 so that it is easy to understand how much the user of each participation level has the fan exchange participation value.

  As shown in FIG. 24, it is assumed that the fan exchange participation value has a distribution in which the number of people having a low value is large and the number of users having a considerably high value is small.

  FIG. 25 is a graph summarizing the transition of the team-side responsiveness and the transition of the participation degree increasing / decreasing user number shown in FIG. A solid line 521 shows a change in the number of users with increased participation, a broken line 522 shows a change in the number of users with decreased participation, and a bar graph 523 shows a change in the responsiveness on the team side. From this graph, it is possible to read the relationship between the time-series tendency of activation / deactivation of communication and the time-series tendency of good response from the sports team side.

  For example, if the number of users with increasing participation exceeds the number of users with decreasing participation, and if the value of team response is continuously high, the effect of supporting the sports team against the sponsor Can be shown in an easy-to-understand manner so that people can experience it. In addition, through the actual feeling of the supportive effect, it is expected that the sponsors and the sponsor users can cultivate a feeling of unity, pride, pride, and a sense of contribution to the community by uniting and supporting the sports team. For the sponsor, this leads not only to sponsorship and signboard exposure, but also to the inner activation of the support permeation within the company.

  That is, by using the communication support system of this embodiment, more advantages can be obtained with respect to the sponsor fee paid. Also, from the perspective of the sports team, it is possible to stabilize sponsor contracts and sponsors by gaining new fans from sponsor users, getting sponsor users' interest in sports, and gaining many benefits from sponsors. It can be expected to lead to an increase in fees.

(Posting guide creation process)
With reference to FIGS. 26 and 27, a post guide creating process for creating a post guide for activating communication between the sponsor user and the sports team will be described. Posting Guide analyzes what kind of posts by the team user in the past could elicit the reaction of the sponsor user strongly, and based on the result, provides the team user with information on how to post that can elicit the reaction of the sponsor user strongly Guidance to do. 26 and 27 show the process of creating the posting guide from different viewpoints. However, both are common in that the AC induction degree calculated by the process of FIG. 21 is used and that posting of an article of the same type as an article having a high AC induction degree is recommended.

  First, the first posting guide creation process of FIG. 26 will be described. In this process, attention is paid to the attribute of the article. 26. When the community management server 100 has an appropriate timing, for example, a regular processing timing such as once a month or once a week, or when the administrator of the community management server 100 gives an instruction for execution, FIG. The process of is started.

  In the process of FIG. 26, the community management server 100 first classifies the articles newly posted by the team user on the guided community site 20 into a plurality of types based on the values of some attention attributes (FIG. 26 / S171). . The guide target community site is set at the time of instructing the execution of the processing in FIG. 26, or is set in advance before the execution. For example, a specific way such as a site in which a specific sponsor participates, a site in which a specific sponsor user participates, or all sites can be considered. The attribute to be used as the attribute of interest is also set in the same manner. For example, “day of the week”, “presence or absence of photograph”, “match”, and “attention keyword” are set as attention attributes. The range of team users to be analyzed may be similarly set.

  Next, the community management server 100 aggregates the exchange induction degree of each type of article according to the classification of FIG. 26 / S171 (FIG. 26 / S172), and identifies the type having a large exchange induction degree based on the aggregation result ( FIG. 26 / S173). For the aggregation and identification, for example, the relationship between the attribute value of the article and the AC induction degree is factor-analyzed, and the attribute value that greatly contributes to the increase in the AC induction degree can be obtained. Alternatively, the average value, the median value, or the mode value of the AC induction degree may be obtained for each type, or the total of the predetermined upper numbers of AC induction degrees may be obtained for each type, and the type having a high value may be specified. In addition, any method can be adopted.

  Thereafter, the community management server 100 creates a posting guide that promotes posting of the type identified in FIG. 26 / S173, and provides it to each team user who can post to the community site of the guide target (FIG. 26 / S174). The processing of FIG. 26 is ended. As a post guide, it may be possible to provide a message such as "Saturday, immediately after the winning game, and post with a photo was popular." Using the attribute value of the specified type of post.

  Further, as the providing method in FIG. 26 / S174, for example, a method of transmitting and displaying as the notification 418 shown in FIG. 15 on the screen of the community site 20 browsed by the team user of the providing destination can be considered. If the team user of the provision destination is logged in, the notification 418 can be displayed in a pop-up in real time. If not, save the notification data in an appropriate place so that it can be displayed the next time the user logs in. Good. Also, since it is unlikely that the team user who has not logged in for a predetermined period of time or more sees the screen of the community site 20, it is sent by e-mail or the like based on the “contact information” data in the user data of FIG. 7 and posted. You may provide a guide.

  Next, the second posting guide creation process of FIG. 27 will be described. In this processing, attention is paid to the degree of exchange induction for each article. 27. When the community management server 100 has an appropriate timing, for example, a regular processing timing such as once a month or once a week, or when the administrator of the community management server 100 gives an instruction to execute the processing, FIG. The process of is started.

  In the process of FIG. 27, the community management server 100 first extracts a predetermined number of articles having a high degree of interaction induction from articles newly posted by the team user on the community site 20 to be guided (FIG. 27 / S181). The setting of the guide target community site or the like is the same as in the case of the processing in FIG.

  Next, the community management server 100 excludes articles having specific attribute values from the articles extracted in FIG. 27 / S181 (FIG. 27 / S182). For example, even if an article posted immediately after a special game receives a great response, the same kind of post cannot be posted until the next special game. Therefore, in FIG. 27 / S182, such a special condition is required. Exclude posts based on attribute values.

  After that, the community management server 100 creates a link to an article that was extracted in FIG. 27 / S181 and remained without being excluded in FIG. 27 / S182, and a posting guide that tells that the article was popular, 27 is provided to each team user who can post to the community site (FIG. 27 / S183), and the process of FIG. 27 ends. Posting guides may include links to articles, along with a message such as "This article was popular in the past. Let's try a similar type of post." The providing method is the same as in the case of FIG.

  The processes of FIGS. 26 and 27 described above are processes corresponding to the function of the posting guide creating unit 116 of FIG. 3 as the third providing means, and processes corresponding to the third providing procedure.

  It is considered that, in the post guides provided by both the processes of FIG. 26 and FIG. 27, when the team user posts with reference to this, it is possible to post with a greater response from the sponsor user. , It is possible to promote communication between the sports team and the sponsor user. This leads the sponsor and the sponsor user to feel close to the sports team and to feel that they are supporting the sports team, and eventually to realize the value of the sponsorship.

  It is also possible to consider a mode in which the post guide is provided to the team administrator instead of the team user and the administrator advises each team user of the posting method.

(Modification)
Although the description of the embodiment is ended above, in the present invention, the specific configuration of the system, the specific processing procedure, the values of attributes and parameters used in the processing, etc. are not limited to those described in the embodiment. is not.

  For example, the participation level of the sponsor user may be taken into consideration when calculating the degree of interaction induction. For example, we would like to recommend posts that have a strong appeal to users who are active in communication, and posts that attract users who are passive in communication. It may be possible to change whether or not to calculate the AC induction degree with emphasis.

  For this purpose, for example, as shown in FIG. 28, a plurality of combinations of correction data for each participation level are prepared in advance, and a combination according to the use is selected when calculating the AC induction level. When converting the article data into the degree of exchange induction in S136, the correction data according to the participation level of the user who posted the article related to the article data may be multiplied.

  Further, in the above-described embodiment, the degree of interaction induction is sought only for posting by the team user, and the posting guide is also provided only to the sports team side. This is because the communication on the community site 20 is mainly intended to provide a limited message or a limited image from the sports team side to the sponsor side as a new post and receive a reply from the sponsor side. . However, for example, when it is assumed that the sponsor side also has a user who actively makes new posts to activate communication, the exchange induction degree is also calculated for the posts of the sponsor user, and the sponsor user and the sponsor It is also possible to provide a posting guide to the administrator.

  Further, in the above-described embodiment, the team user Vn is allowed to post an article to the community site 20 arbitrarily. However, in sports teams, in order to prevent accidental posting by athletes, the team side often checks the content before posting. In response to this, in the processing of FIG. 17 and / or FIG. 18, when the team user Vn operates the user terminal 200 to give a posting instruction, the user terminal 200 is an administrator of the team administrator Vx registered in advance. Sending a posting request to the terminal 300, and when the team manager Vx confirms and posts the posting on the manager terminal 300, the manager terminal 300 requests the community management server 100 to post an article. Can also be considered.

  In addition, when there are many participating community sites, such as a large number of sponsors, it takes a lot of effort for the team users to post articles to those community sites 20, respectively. Therefore, in the case of the new posting instruction of FIG. 17, a posting destination designation screen 440 as shown in FIG. 29 is prepared so that the same article can be posted to the plurality of posting destination community sites 20 selected here by one operation. It is possible. In the posting destination designation screen 440, the content of the article to be posted is displayed in the article display unit 441, and the list of community sites 20 to which the poster can post the article is the site use authority information in the user data (see FIG. 7). Is displayed in the posting destination list 442, and the posting destination can be designated by the check box. By operating the posting button 443, posting instructions for the checked posting destination community sites 20 can be collectively issued.

  Further, in the above-described embodiment, the sponsor U is mainly assumed to be an organization such as a company that provides a sponsorship, but the sponsor U communicates with the sports team V such as a fan club or a membership site. It may be a company or the like that provides it to general users as a service. Even in this case, the exchange report and the posting guide in the above-described embodiment exhibit the same effect as in the above-described embodiment from the viewpoint of visualization and promotion of communication.

  Further, in the above-described embodiment, an example in which the present invention is applied to communication between a sports team and a sponsor user has been described, but the application target of the present invention is not limited to this. It is considered that the same function can be achieved by replacing the sports team with another target that can obtain a sponsor, such as an artist.

  Further, the embodiment of the program of the present invention is a program for realizing each function of the community management server 100 shown in FIG. 3 by causing one computer or a plurality of computers to cooperate with each other. Such a program can be provided to the user by recording it on a computer-readable portable recording medium and transferring it, or by downloading it through a communication line such as the Internet.

  Further, the configurations of the above-described embodiments or modified examples can be applied in an arbitrary combination as long as they do not conflict with each other, or only a part of them can be implemented.

10 ... Network, 20 ... Community site, 100 ... Community management server, 110 ... Server management unit, 111 ... Site management unit, 112 ... User registration unit, 113 ... Fan exchange participation degree calculation unit, 114 ... Exchange induction degree calculation unit, 115 ... Team side response degree calculation unit, 116 ... Posting guide creation unit, 117 ... Exchange report creation unit, 120 ... Communication unit, 130 ... Server storage unit, 131 ... Site list, 132 ... User list, 133 ... Article list, 134 ... Event list, 135 ... Fan exchange participation standard data, 136 ... Team side response level reference data, 137 ... Exchange induction level reference data, 138 ... Participation level reference data, 139 ... Exchange history data, 200 ... User terminal, 300 ... Administrator terminal, 410 ... Top screen, 420 ... Article screen, 440 ... Post destination image

Claims (11)

A system capable of communicating with a terminal device operated by a team user belonging to a sports team and a sponsor user belonging to a sponsor of the sports team,
Registration means for registering information on the team user and the sponsor user,
In response to a posting request from the terminal device operated by the team user registered by the registration means and the terminal device operated by the sponsor user registered by the registration means, an article is newly posted on the community site corresponding to the sponsor. Posting method to post as one of the reply to the article and already posted articles,
In response to a browsing request from the terminal device operated by the team user registered by the registration means and the terminal device operated by the sponsor user registered by the registration means, articles posted to the community site corresponding to the sponsor are displayed. Article sending means for creating display data to be displayed on the browsing request source terminal device and transmitting the display data to the browsing request source terminal device ,
For each sponsor user, the degree of fan exchange participation indicating the degree to which the sponsor user participates in communication on the community site is determined according to the type and number of posts made by the sponsor user in the past and the elapsed time from each post. First calculating means for calculating
It is characterized by further comprising: first providing means for collecting, for each sponsor, fan-exchange participation degrees calculated for the sponsor users belonging to the sponsor and providing it to a destination previously registered in association with the sponsor. Communication support system for sports teams. A system capable of communicating with a terminal device operated by a team user belonging to a sports team and a sponsor user belonging to a sponsor of the sports team,
Registration means for registering information on the team user and the sponsor user,
In response to a posting request from the terminal device operated by the team user registered by the registration means and the terminal device operated by the sponsor user registered by the registration means, an article is newly posted on the community site corresponding to the sponsor. Posting method to post as one of the reply to the article and already posted articles,
In response to a browsing request from the terminal device operated by the team user registered by the registration means and the terminal device operated by the sponsor user registered by the registration means, articles posted to the community site corresponding to the sponsor are displayed. Article sending means for creating display data to be displayed on the browsing request source terminal device and transmitting the display data to the browsing request source terminal device,
The team side responsiveness showing the strength of the reaction from the sports team to the exchange participation by the sponsor user, the type and number of articles returned from the team user to the articles posted by the sponsor users on the community site, Second calculating means for calculating each sponsor according to the elapsed time from the posting of articles by the sponsor user to the reply by the team user;
A communication support system for a sports team, comprising: a second providing unit that provides the calculated team-side responsiveness to a previously registered destination in association with the sponsor. A system capable of communicating with a terminal device operated by a team user belonging to a sports team and a sponsor user belonging to a sponsor of the sports team,
Registration means for registering information on the team user and the sponsor user,
In response to a posting request from the terminal device operated by the team user registered by the registration means and the terminal device operated by the sponsor user registered by the registration means, an article is newly posted on the community site corresponding to the sponsor. Posting method to post as one of the reply to the article and already posted articles,
In response to a browsing request from the terminal device operated by the team user registered by the registration means and the terminal device operated by the sponsor user registered by the registration means, articles posted to the community site corresponding to the sponsor are displayed. Article sending means for creating display data to be displayed on the browsing request source terminal device and transmitting the display data to the browsing request source terminal device,
The degree of interaction induction indicating the strength of reaction from the sponsor user to the article posted on the community site by the team user, the type and number of articles returned from the sponsor user to the posted article, and the team user Third calculating means for calculating each article according to the elapsed time from the posting of the article by the user to the reply by the sponsor user,
Communication support of a sports team, characterized by comprising information of articles for which a relatively high degree of exchange induction is obtained based on the exchange induction calculated for each article, and third providing means for providing to a predetermined destination. system. The communication support system for a sports team according to claim 3 ,
An article posted on the community site is provided with a storage unit that stores the article in a predetermined storage unit in association with the attribute of the article,
The third providing means can obtain the attribute having a relatively high AC induction degree based on the relationship between the attribute of each article and the AC induction degree calculated for the article, and the attribute having a relatively high AC induction degree can be obtained. A communication support system for a sports team, comprising providing the information as article information to the predetermined destination. The communication support system for a sports team according to claim 4 ,
The third calculation means, for each sponsor of the calculation target, the degree of exchange induction, based on the information of the reply from the sponsor user belonging to the sponsor of the calculation target for the article posted by the team user to the community site, Calculated for each article and for each sponsor,
The third providing means obtains, for each sponsor, information on articles for which a relatively high degree of exchange induction is obtained, based on the relationship between the attributes of each article and the exchange induction degree for each sponsor, and provides the information to the predetermined destination. A communication support system for sports teams, which is provided. The communication support system for a sports team according to claim 4 or 5 ,
The sports team communication support system, wherein the article attribute includes an attribute indicating whether or not the article includes a pre-registered keyword related to a sponsor corresponding to a community site to which the article is posted. The communication support system for a sports team according to any one of claims 4 to 6 ,
The attribute of the article indicates whether the article was posted within the period of the pre-registered event, or indicates whether the article was posted within a predetermined period before or after the pre-registered event. Communication support system for sports teams, which includes attributes. A method for one computer, or for multiple computers to work together, comprising:
A registration procedure for registering information of a team user belonging to a sports team and a sponsor user belonging to the sponsor of the sports team;
In response to a posting request from the terminal device operated by the team user registered in the registration procedure and the terminal device operated by the sponsor user registered in the registration procedure, an article is newly added to the community site corresponding to the sponsor. Posting procedure to post as either a reply to the article or the article already posted,
In response to a browsing request from the terminal device operated by the team user registered in the registration procedure and the terminal device operated by the sponsor user registered in the registration procedure, an article posted on the community site corresponding to the sponsor is displayed. An article transmission procedure for creating display data to be displayed on the browsing request source terminal device and transmitting the display data to the browsing request source terminal device ,
For each sponsor user, the degree of fan exchange participation indicating the degree to which the sponsor user participates in communication on the community site is determined according to the type and number of posts made by the sponsor user in the past and the elapsed time from each post. A first calculation procedure for calculating
For each sponsor, a first providing procedure of totaling fan exchange participation degrees calculated for sponsor users belonging to the sponsor and providing the information to a destination previously registered in association with the sponsor is characterized by being provided. Communication support method for sports teams. A method for one computer, or for multiple computers to work together, comprising:
A registration procedure for registering information of a team user belonging to a sports team and a sponsor user belonging to the sponsor of the sports team;
In response to a posting request from the terminal device operated by the team user registered in the registration procedure and the terminal device operated by the sponsor user registered in the registration procedure, an article is newly added to the community site corresponding to the sponsor. Posting procedure to post as either a reply to the article or the article already posted,
In response to a browsing request from the terminal device operated by the team user registered in the registration procedure and the terminal device operated by the sponsor user registered in the registration procedure, an article posted on the community site corresponding to the sponsor is displayed. An article transmission procedure for creating display data to be displayed on the browsing request source terminal device and transmitting the display data to the browsing request source terminal device,
The team side responsiveness showing the strength of the reaction from the sports team to the exchange participation by the sponsor user, the type and number of articles returned from the team user to the articles posted by the sponsor users on the community site, A second calculation procedure for calculating each sponsor according to the elapsed time from the posting of articles by the sponsor user to the reply from the team user;
A communication support method for a sports team, comprising: a second providing procedure of providing the calculated team-side responsiveness to a previously registered providing destination in association with the sponsor. A method for one computer, or for multiple computers to work together, comprising:
A registration procedure for registering information of a team user belonging to a sports team and a sponsor user belonging to the sponsor of the sports team;
In response to a posting request from the terminal device operated by the team user registered in the registration procedure and the terminal device operated by the sponsor user registered in the registration procedure, an article is newly added to the community site corresponding to the sponsor. Posting procedure to post as either a reply to the article or the article already posted,
In response to a browsing request from the terminal device operated by the team user registered in the registration procedure and the terminal device operated by the sponsor user registered in the registration procedure, an article posted on the community site corresponding to the sponsor is displayed. An article transmission procedure for creating display data to be displayed on the browsing request source terminal device and transmitting the display data to the browsing request source terminal device,
A saving procedure of saving the article posted on the community site in the storage means in association with the attribute of the article,
The degree of interaction induction indicating the strength of reaction from the sponsor user to the article posted on the community site by the team user, the type and number of articles returned from the sponsor user to the posted article, and the team user A third calculation procedure for calculating each article according to the elapsed time from the posting of the article by the user to the reply by the sponsor user,
A third providing procedure for providing an attribute, which provides a relatively high degree of exchange induction, to a predetermined destination based on the relationship between the attribute of each article and the degree of exchange induction calculated for the article. How to support communication for sports teams. One computer or multiple computers working together,
A program for executing the communication support method for a sports team according to claim 8 .