JP2020166763A - Communication support system for sport team, communication support method for sport team, and program - Google Patents

Abstract

To promote communication between a sport team and employees and the like of a sponsor.SOLUTION: A community management server 100 that is a communication support system of a sport team registers information on a team user Vn belonging to a sport team V and a sponsor user Un belonging to a sponsor U of the sport team, posts an article as any of a new article and a reply to an already posted article to a community site 20 corresponding to the sponsor U in response to a posting request from each registered user, creates display data to cause a terminal device of a user of a viewing request source to display an article posted to the community site 20 corresponding to the sponsor U in response to a viewing request from each registered user, and transmits the display data to the terminal device.SELECTED DRAWING: Figure 1

Description

The present invention relates to a system, method and program for supporting communication between a sports team or an individual athlete and a user belonging to a company or the like that sponsors the sports team or an individual athlete.

Conventionally, computer systems that support activities by fans of sports teams have been known.

For example, Patent Document 1 describes that a predetermined fan activity related to a sports team is bundled and managed, and the fan activity is activated by evaluating the fan according to the fan activity. More specifically, in Patent Document 1, predetermined fans such as sending support messages to sports teams and athletes, sending opinions and requests to sports teams and athletes, sharing social network pages of sports teams, etc. It is described that points are given to the user whose activity is reported, and the user is presented with a privilege according to the fan parameter calculated based on the points.

JP-A-2015-92330

By the way, a sports team or an individual athlete is sponsored by a company or the like, and the sponsorship fee paid by the sponsor is often an important source of income for the sports team or the individual athlete (hereinafter, in this specification, "sports". "Team" refers to an organization or person who may be eligible for sports-related sponsorship, including individual athletes). In such cases, the sports team side often provides the sponsor side with the right to use the team logo, invitation tickets to games and events, original team goods, and the like as benefits.

However, it was difficult to give the general employees working at the sponsor company the feeling of supporting the team by providing such benefits. Then, on the sponsor side, sponsorship for sports teams tended to be seen only from the economic aspect such as part of promotion. For this reason, the stability of the sponsor contract has become low, such as the sponsor contract being easily terminated when the financial situation on the sponsor side deteriorates.

On the other hand, sports sponsorship is expected to have internal and external effects such as CSR (Corporate Social Responsibility) and improvement of employee loyalty in addition to advertising. If two-way communication between the sports team and the sponsor's employees can be promoted, the employees will also support the sponsored team as a whole by exchanging messages with the members of the sports team. It is thought that you can have a real feeling. And this will improve the sense of unity of the sponsor's employees, allow employees to take pride through team support activities, strengthen the relationship between employees and the sponsor company, etc. From the ship, it will be possible to enjoy more than just economic benefits.

If the sponsor makes a decision on the sponsor contract, it can be expected that the stability of the sponsor contract will be improved, for example, the sponsor contract will be less likely to be terminated only by financial circumstances.

However, conventionally, such a system for facilitating communication between the sports team and the sponsor's employees has not been known.

The invention described in Patent Document 1 also evaluates the activities of the fans as the activities of the fans alone or the activities of personal connections between the fans such as friendships, and the sports team and the employees of the sponsor It did not contribute to the promotion of communication between them.

The present invention has been made in view of such circumstances, and an object of the present invention is to promote communication between a sports team and sponsor employees and the like.

The sports team communication support system of the present invention
A system capable of communicating with a terminal device operated by a team user belonging to a sports team and a sponsor user belonging to the sponsor of the sports team.
A registration means for registering information on the team user and the sponsor user, and
In response to a posting request from the terminal device operated by the team user registered by the registration means and the terminal device operated by the sponsor user registered by the registration means, a new article is added to the community site corresponding to the sponsor. Posting means to post as either an article or a reply to an article that has already been posted,
Articles posted to the community site corresponding to the sponsor in response to a browsing request from the terminal device operated by the team user registered by the registration means and the terminal device operated by the sponsor user registered by the registration means. It is provided with an article transmitting means for creating display data to be displayed on the terminal device of the browsing request source and transmitting the display data to the terminal device of the browsing request source.

According to the communication support system of the sports team having the above configuration, the registration means registers the information of the team user belonging to the sports team and the sponsor user belonging to the sponsor of the sports team.

This makes it possible to identify team users and sponsor users as users who can access the community site corresponding to the sponsor. A team user is, for example, an athlete belonging to a sports team, and a sponsor user is, for example, an employee of a sponsor company.

In addition, by posting means, in response to posting requests from the terminal device operated by the registered team user and the terminal device operated by the registered sponsor user, articles are posted on the community site corresponding to the sponsor, new articles and new articles. You can post as one of the replies to articles that have already been posted.

Then, by means of article transmission means, in response to a browsing request from a terminal device operated by a registered team user and a terminal device operated by a registered sponsor user, a browsing request is made to an article posted on a community site corresponding to the sponsor. Display data for display on the original terminal device can be created and transmitted to the terminal device of the browsing request source.

In this way, the team user and the sponsor user post a new article to the community site corresponding to the sponsor, browse the article posted by another user, and post a reply to the article. Can be done. As a result, the team user and the sponsor user can communicate with each other.

As a result, the communication support system of the sports team promotes communication between the team user belonging to the sports team and the sponsor user belonging to the sponsor of the sports team. Since the sponsor user often recognizes that the interaction with the team user is the interaction with the sports team, the communication support system of the sports team also promotes the communication between the sponsor user and the sports team. Can be thought of.

Through such communication promotion, it is considered that the sponsor user can feel that he / she is supporting the sponsored team by directly and interactively interacting with each other. And this gives the sponsor more than just financial benefits from sponsorship, such as improving the sense of unity among the employees on the sponsor side and allowing employees to take pride through the support activities of the team. It is thought that it will be possible to enjoy it.

In the sports team communication support system of the present invention
The degree of fan exchange participation, which indicates the degree to which the sponsor user participates in communication on the community site, is determined for each sponsor user according to the type and number of posts made by the sponsor user in the past and the elapsed time from each post. The first calculation means to calculate in
For each sponsor, it is preferable to provide a first providing means that aggregates the fan exchange participation degree calculated for the sponsor user belonging to the sponsor and provides the sponsor to a pre-registered provider in association with the sponsor.

According to the communication support system of the sports team of the configuration, the sponsor can be notified in an easy-to-understand manner to what extent the sponsor users belonging to the sponsor actually participate in the communication on the community site. This makes it possible to visualize the degree of communication between the sponsor user and the sports team, and when the communication is good, the sponsor can realize the value of the sponsorship. In addition, when communication is sluggish, visualization of this can be an opportunity for the sponsor to carry out activities for promoting communication with the sponsor user.

In the sports team communication support system of the present invention
The degree of response on the team side indicating the strength of the reaction from the sports team to the participation of the sponsor user in the exchange, the type and number of articles replied by the team user to the articles posted on the community site by each sponsor user, and A second calculation method that calculates for each sponsor according to the elapsed time from the posting of the article by the sponsor user to the reply by the team user,
It is preferable to provide a second providing means for providing the calculated response degree on the team side to the providing destination registered in advance in association with the sponsor.

According to the communication support system of the sports team of the said configuration, from the viewpoint of how much feedback was given from the sports team side to the sponsor user's participation in the exchange by the second calculation means, and further, from the viewpoint of leading to two-way communication, The value of communication between the sponsor user and the sports team in terms of how much influence the participation of the sponsor user has on the sports team, for example, whether the support was received by the sports team and became the driving force for their success. Can be visualized and provided to the sponsor in an easy-to-understand manner by the second providing means. This allows the sponsor to realize the value of sponsorship if it has a great influence. In addition, if the sponsor informs the sponsor user of this, the sponsor user can also realize the value of the exchange that he / she is conducting. In addition, when the influence is small, this can be visualized, which can be an opportunity for the sponsor to carry out activities to have the sponsor user change the way of communication.

In the sports team communication support system of the present invention
The degree of interaction induction indicating the strength of the reaction from the sponsor user to the article posted by the team user on the community site, the type and number of articles of the reply from the sponsor user to the posted article, and the team user A third calculation method that calculates for each article according to the elapsed time from the posting of the article by the sponsor user to the reply by the sponsor user,
Based on the exchange induction degree calculated for each article, it is preferable to provide information on articles for which a relatively high exchange induction degree can be obtained, and a third providing means for providing to a predetermined provider.

According to the communication support system of the sports team of the above configuration, the strength of the reaction from the sponsor user to each article posted by the team user is calculated by the third calculation means, and the relationship between the attribute of the article and the strength of the reaction is calculated. By analyzing, it is possible to provide information indicating what kind of posting should get a strong reaction from the sponsor user, that is, whether it is interesting. This information may be directly communicated to the team member who posts the article, with a predetermined destination to which the information is provided as a team member. In addition, the designated provider may be a public relations officer of the sports team, and the person in charge may inform the team member who posts the article. In any case, if the team members post articles that interest the sponsor user based on the information notified from the system, it can be expected that the sponsor user will get a lot of reaction, and the sponsor user and the sports team Communication between can be activated.

In the sports team communication support system of the present invention
Further, it is provided with a storage means for storing the article posted on the community site in a predetermined storage means in association with the attribute of the article.
The third providing means can obtain an attribute that can obtain a relatively high degree of exchange induction based on the relationship between the attribute of each article and the degree of exchange induction calculated for the article, and can obtain the relatively high degree of exchange induction. It is preferable to provide the information of the article to the predetermined destination.

According to the communication support system of the sports team having this configuration, it is possible to provide information on what kind of posting should be made to obtain a strong reaction from the sponsor user in an easy-to-understand manner based on the attributes of the article.

In the sports team communication support system of the present invention
The third calculation means determines the degree of interaction induction for each sponsor to be calculated based on the information of the reply from the sponsor user belonging to the sponsor to be calculated to the article posted by the team user on the community site. Calculated for each article and each sponsor,
The third providing means requests information on an article for which a relatively high degree of interaction inducement can be obtained for each sponsor based on the relationship between the attributes of each article and the degree of interaction inducement for each sponsor, and sends the information to the predetermined provider. It is preferable to provide.

It is also possible that there are multiple sponsors and team users communicate with sponsor users who belong to different sponsors at the same time. In such a case, it is possible that the point at which the sponsor user reacts strongly differs depending on the sponsor to which the sponsor belongs. However, according to the above configuration, it is possible to provide information for each sponsor indicating what kind of posting should be made to obtain a strong reaction from the sponsor user belonging to the sponsor. Therefore, the team user who touches this information can change the communication method for each sponsor and effectively communicate with the sponsor user who belongs to the sponsor to attract the interest of the sponsor user, and further, the sponsor user and the sports team. Communication with and can be activated.

In the sports team communication support system of the present invention
The article attributes preferably include attributes that indicate whether the article contains pre-registered keywords related to the community site to which it is posted and the corresponding sponsor.

If an article posted by a team user contains keywords related to the sponsor, such as the sponsor's company name or the brand name used by the sponsor company, more interest from the sponsor user than articles that do not include these keywords. It is thought that there is a possibility of attracting. Therefore, as in the above configuration, as an attribute of the article, an attribute indicating whether or not the article includes a pre-registered keyword related to the community site to which the article is posted and the corresponding sponsor is prepared, and the value of the attribute and the value of the attribute are prepared. By analyzing the relationship with the degree of interaction induction, it is possible to effectively derive the conditions for posting that give a strong response from the sponsor user.

In the sports team communication support system of the present invention
The attribute of the article indicates whether or not the article was posted within the period of the pre-registered event, or whether or not the article was posted within a predetermined period before or after the pre-registered event. It is preferable to include attributes.

If an article posted by a team user is posted during or before or after a large event, it may attract more interest from sponsor users than articles posted at other times. It is believed that there is. Therefore, as in the above configuration, an attribute indicating whether or not the event was posted within the period of the pre-registered event, or an attribute indicating whether or not the event was posted within the predetermined period before or after the pre-registered event. By preparing and analyzing the relationship between the value of the attribute and the degree of interaction induction, it is possible to effectively derive the conditions for posting in which a strong reaction is obtained from the sponsor user.

The present invention can be implemented as a system as described above, or can be implemented in any embodiment such as a device, a method, a program, and a recording medium in which the program is stored.

Explanatory diagram of the function outline of the communication support system. An explanatory diagram of the hardware involved in communication and its support. Functional configuration diagram of the community management server. Functional configuration diagram of the user terminal. Functional configuration diagram of the administrator terminal. The figure which shows the data structure of a site list. The figure which shows the data structure of a user list. The figure which shows the data structure of an article list. The figure which shows the data structure of the event list. The figure which shows the fan exchange participation degree standard data. The figure which shows the response degree standard data on a team side. The figure which shows the exchange induction degree reference data. The figure which shows the participation degree level standard data. Flowchart of site browsing process. Display example of the top screen of the community site. Display example of the article screen of the community site. Flowchart of new post processing. Flowchart of reply posting process Flowchart of fan exchange participation degree calculation processing. Flowchart of team side response calculation processing. Flowchart of AC induction degree calculation processing. Flowchart of exchange report creation process. An example of the content of an exchange report. Another example of the content of an exchange report. Yet another example of the content of an exchange report. Flowchart of the first posting guide creation process. Flowchart of the second posting guide creation process. The figure which shows the AC induction degree correction data. Diagram of the posting destination specification screen.

The communication support system, the communication support method, and the embodiment of the program of the present invention will be described with reference to FIGS. 1 to 27.

(Outline of functions of communication support system)
First, the outline of the function of the communication support system according to the embodiment of the present invention will be described with reference to FIG.

The communication support system according to the embodiment of the present invention is a system that supports communication between the sports team V and the sponsor user Un belonging to the sponsor U through the community site 20 as shown in FIG. Since it is the team user Vn belonging to the sports team V that is substantially responsible for communication in the sports team V, this communication support system substantially supports communication between the team user Vn and the sponsor user Un. Then you can think of it.

Here, the sports team V is an organization or an individual athlete who engages in sports activities while receiving an external sponsorship, and corresponds to, for example, a professional soccer or baseball team. The sport played by sports team V does not have to be a group competition. Further, the team user Vn is a user designated by the sports team V who participates in communication as a member of the sports team V.

For example, a player, a manager, a coach, etc. belonging to the sports team V may be a team user Vn. However, the present invention is not limited to this, and a person who does not participate in the sports competition, such as an employee in charge of public relations or a person in charge of an external business operator who has outsourced public relations activities, may be a team user Vn. There may be a non-individual team user Vn, such as a specific group within sports team V or a representative account of sports team V. When an individual athlete is eligible for sponsorship, that individual athlete becomes the subject of communication according to the sponsorship. Therefore, in the system of this embodiment, the individual athlete is treated in the same manner as a team in the sense of being the subject of communication. be able to.

In any case, the team user Vn becomes a "team user Vn belonging to the sports team V" when it is designated by the sports team V and registered in the community management server 100. Further, the team manager Vx in FIG. 1 indicates a manager on the sports team V side who manages communication through the community site 20 including the designation of the team user Vn. If the individual athlete to be sponsored is a sports team V, the athlete may be the team user Vn and the team manager Vx, or the player's manager or the like may be the team manager Vx. It may be.

Sponsor U is a company or other organization that provides sponsorship to sports team V. It may be a specific department within the organization. The sponsor user Un is a user designated by the sponsor U who is desired to support the sports team V together with the sponsor U. For example, when the sponsor U is a company, the employee may be the sponsor user Un. However, the present invention is not limited to this, and a person who has no command-and-command relationship with the sponsor U, such as an employee of an affiliated company of the sponsor U or a member of a fan club collected by the sponsor U, becomes a sponsor user Un. May be good. In any case, the sponsor user Un becomes a "sponsor user Un belonging to the sponsor U" when it is designated by the sponsor U and registered in the community management server 100. Further, the sponsor administrator Ux in FIG. 1 indicates an administrator on the sponsor U side who manages communication through the community site 20 including the designation of the sponsor user Un.

The community site 20 is a service that allows a user having access authority to arbitrarily post an article or browse a posted article via the network 10 to communicate with each other, and the community management server 100 The function is realized by. Such a service is called an SNS (social network service). Articles that can be posted include photos (unless otherwise specified, any image data provided by the user, including video data), text, links (references to specific locations on the network), stamps (depending on the system). An image prepared in advance), a "like" (expression of a specific impression or emotion prepared in advance), a combination thereof, etc. can be arbitrarily determined.

The community management server 100 serves as a community site 20 for communication between the sports team V and the sponsor user Un, for example, any of the team user Vn belonging to the sports team V and the sponsor user Un belonging to the sponsor U. A community site 20-1 that can participate can be established.

In addition, the community management server 100 has a community site 20-2 (for example, a site for communicating with a specific player) in which only a specific team user V1 can participate on the sports team V side and anyone can participate on the sponsor U side. It can also be provided. Similarly, a community site where anyone can participate on the sports team V side but only a specific sponsor user Un can participate on the sponsor U side, or a community site where only a specific team user Vn and a specific sponsor user Un can participate. Can be done.

Who is given the access authority to each community site can be set by the administrator of the community management server 100, the sponsor administrator Ux, or the team administrator Vx.

In addition to operating the community site 20 as described above, the community management server 100 analyzes the communication status of the community site 20 and provides information on the communication status to the sponsor administrator Ux based on the result. It also has a function of providing information for activating communication with the sponsor user Un to the team manager Vx and the team user Vn. Details and effects of each function will be described in detail later.

Although FIG. 1 shows an example in which there is only one sponsor, the community management server 100 provides communication between the sports team V and a plurality of sponsors by providing different community sites for each sponsor. You can also help. Even when there are a plurality of sports teams, it is possible to support communication with the sponsor user UN for each sports team in the same manner.

(Hardware of communication support system)
The hardware of the communication support system according to the embodiment of the present invention will be described with reference to FIG.

The function of the communication support system according to the embodiment of the present invention is realized by the community management server 100. The community management server 100 is composed of one computer or a plurality of cooperating computers. Further, as shown in FIG. 2, the community management server 100 includes a user terminal 200 operated by the sponsor user Un and the team user Vn, respectively, and the sponsor administrator Ux and the team administrator Vx via a network 10 such as the Internet. It is possible to communicate with the administrator terminal 300 that operates each. However, each user terminal 200 and the administrator terminal 300 do not need to be always connected to the network 10. Further, the network 10 may have any standard regardless of whether it is wired or wireless.

Each user terminal 200 and administrator terminal 300 is composed of an arbitrary computer. In FIG. 2, the user terminal 200 is shown as a portable terminal and the administrator terminal 300 is shown as a stationary terminal, but the present invention is not limited to these. One user or administrator may use a plurality of terminals properly, or a plurality of users or an administrator may share one terminal. Any user terminal 200 and administrator terminal 300 may constitute all or part of the community management server 100. Further, the user terminal 200 and / or the administrator terminal 300 can also be regarded as a part of the communication support system.

The sponsor user Un, the team user Vn, the sponsor administrator Ux, and the team administrator Vx operate the appropriate terminals as the user terminal 200 or the administrator terminal 300, respectively, and browse the community site 20 to the community management server 100. , Posting an article to the community site 20, registering or updating various data shown in FIGS. 6 to 9, etc. can be requested and executed according to the authority of the user.

The community management server 100 authenticates and identifies who is the requester of various requests by using the user ID and authentication information described later, so that the sponsor user Un, the team user Vn, the sponsor administrator Ux, and the team administrator Vx Which terminal is used for the request basically does not affect the operation of the community management server 100.

(Community management server)
As shown in FIG. 3, the community management server 100 includes a server control unit 110, a communication unit 120, and a server storage unit 130.

The server control unit 110 is composed of an arithmetic processing unit such as a CPU (Central Processing Unit), a memory, an I / O (Input / Output) device, and the like.

By reading and executing a predetermined program, the server control unit 110 reads and executes a site management unit 111, a user registration unit 112, a fan AC participation degree calculation unit 113, an AC induction degree calculation unit 114, and a team side response degree calculation unit 115. It functions as a posting guide creation unit 116, an exchange report creation unit 117, and the like. The functions of each of these parts will be described in detail later.

The server communication unit 120 is composed of a communication device connected to the network 10 and communicating with external terminals such as a user terminal 200 and an administrator terminal 300.

The server storage unit 130 is composed of a storage device such as a ROM (Read Only Memory), a RAM (Random Access Memory), and an HDD (Hard Disk Drive). The server storage unit 130 is configured to store the calculation result of the server control unit 110, the data used by the server control unit 110 for the calculation, or the data received by the server control unit 110 via the server communication unit 120. ..

The data stored in the server storage unit 130 includes site list 131, user list 132, article list 133, event list 134, fan exchange participation degree standard data 135, team side response degree standard data 136, and exchange induction degree standard data 137. There are participation level standard data 138 and exchange history data 139. Details of these data will be described in detail later.

(User terminal)
As shown in FIG. 4, the user terminal 200 is composed of a computer having an arbitrary shape and size, such as a tablet terminal, a smartphone, and a desktop computer, and includes a control unit 211, a storage unit 212, an output unit 213, and the like. It includes an input unit 214 and a communication unit 215.

The control unit 211 is composed of an arithmetic processing unit such as a CPU, a memory, an I / O device, and the like. A program for accessing the community management server 100 to browse the community site and post articles is installed in the control unit 211. This may be a general-purpose application such as a web browser, or a dedicated application.

The storage unit 212 is composed of a storage device such as a ROM, a RAM, or an HDD. The storage unit 212 stores access destination information such as a URL (Uniform Resource Locator) for accessing the community site 20 and authentication information for the user operating the user terminal 200 to be authenticated by the community management server 100. It's good to have it, but it's not required. The user who operates the user terminal 200 may input such information as needed.

The output unit 213 is composed of a display device such as a liquid crystal panel, the input unit 214 is composed of a position input device such as a touch pad, and these are combined to form a touch panel. In addition to or instead, the input unit 214 may include a keyboard.

The communication unit 215 is composed of a communication device that communicates with an external device such as the community management server 100 via the network 10.

(Administrator terminal)
As shown in FIG. 5, the administrator terminal 300 is composed of a computer having an arbitrary shape and size, such as a tablet terminal, a smartphone, and a desktop computer, and includes a control unit 3, a storage unit 312, and an output unit 313. , An input unit 314 and a communication unit 315 are provided. The configuration of each of these units is the same as that of the control unit 211, the storage unit 212, the output unit 213, the input unit 214, and the communication unit 215 of the user terminal 200 described above.

(Site list)
Next, the data used by the community management server 100 for communication support will be described. First, the site list 131 will be described with reference to FIG.

The site list 131 contains an arbitrary number of site data, as shown in FIG. Each site data contains information about one community site 20. As shown in FIG. 6, each site data includes various data such as a site ID and a team ID.

Of these, the site ID is identification information for identifying the community site 20. Unless otherwise specified, the community site 20 mentioned in the description of the site data is the community site 20 indicated by this site ID.

The team ID and the sponsor ID are identification information of the team and the sponsor for identifying the team and the sponsor participating in the community site 20, respectively. IDs are assigned in advance to the teams and sponsors whose communication is supported by the community management server 100.

The team-side personal ID is information that specifies team users who are permitted to use the community site 20. It can be described by the user ID in the user list 132 described later. When permitting all team users belonging to the team specified by the team ID to use the service, "ALL" may be specified as the individual team ID.

The sponsor-side personal ID is information that specifies a sponsor user who is permitted to use the community site 20. It can be described by the user ID in the user list 132 described later. In addition, it may be possible to set a plurality of stages of usage authority such as "view only", "view + reply possible", and "view + reply + new post possible" for each user. When permitting all sponsor users belonging to the sponsor specified by the sponsor ID to use the service, "ALL" may be specified as the individual ID on the sponsor side.

The site access information is information on the access destination such as a URL for accessing the community site 20.

The article list ID is identification information for identifying an article list that stores articles posted on the community site 20. It can be described by the article list ID in the article list 133 described later.

The site configuration information is information indicating a display mode of the community site 20. This site configuration information may include information such as a top image, a fixed message, screen color usage, and a font used for display.

The noteworthy keyword is a keyword to be watched when classifying the articles posted on the community site 20. The additional attribute information created in S35 of FIG. 17 includes an attribute indicating whether or not the keyword of interest is included in the article.

The above site data is created and edited by the community management server 100 according to the instructions of the administrator of the community management server 100.

(User list)
Next, the user list 132 will be described with reference to FIG. 7.

The user list 132 contains an arbitrary number of user data. Each user data includes information about a user who uses the community site 20 or the community management server 100. The "user" here includes any of the sponsor user Un, the sponsor administrator Ux, the team user Vn, and the team administrator Vx. As shown in FIG. 7, each user data includes various data such as a user ID and user attribute information.

Of these, the user ID is identification information for identifying the user. Unless otherwise specified, the user referred to in the description of the user data is the user indicated by this user ID. The user ID is automatically assigned so as to be unique when new user data is registered in the user list.

The user attribute information is information indicating the attributes of the user. This attribute includes information indicating whether the user is a sponsor user or a sports team user (sponsor / team), information indicating the sponsor or team to which the user belongs (affiliation), and management by the user. Information (administrator / general) indicating whether the user is a person or a general user is included. It also includes information on the level of participation, in which users are divided into levels according to the degree of participation in fan exchange, which will be described later.

The authentication information is authentication information such as a password for authenticating a user.

The site usage authority information is information on the usage authority of each community site 20 held by the user. In each site data of FIG. 6, the same information as the user's usage authority defined by the team side personal ID or the sponsor side personal ID is registered here. When the site data is changed, the site usage authority information is changed accordingly.

The action log is a log of actions taken by the user on the community site. Each log information indicates one action. Each log information includes a log ID, which is identification information for identifying the log information, information indicating the date and time when the action was performed (date and time), and information indicating the content of the action (login, article posting, reply posting, link click, etc.). Includes (action content) and, if necessary, detailed information that records the details of the action.

The contact information is the destination information used when sending a message such as a notification or a report to the user. An e-mail address, an SNS account name, or the like can be used. Further, when the user side accesses the community management server 100 to read the notification, the report, etc., the information such as the access destination folder for storing the notification, the report, etc. also corresponds to this contact. Of course, the user data may include multiple contacts depending on the intended use. In addition, the contact information of the administrator user of the sponsor or team is a contact registered in association with the sponsor or team, which is used when providing a notification or a report to the sponsor or team.

The fan exchange participation degree is a value of the user's fan exchange participation degree calculated by the process of FIG. Not only the latest value but also the past value is recorded in chronological order together with the information of the calculation time.

The above user data is created and edited by the community management server 100 by the function of the user registration unit 112 according to the instructions of the sponsor manager Ux or the team manager Vx. It may be possible to create and edit according to the instruction of the administrator of the community management server 100. The creation and editing of these user data is an operation of the registration procedure and corresponds to the function of the registration means. Further, the action log in the user data is automatically added by the community management server 100 according to the user's action. The participation level and the fan exchange participation level are recalculated at any time by the community management server 100.

(Article list)
Next, the article list 133 will be described with reference to FIG. Note that FIG. 8 shows a list storing information on one article of the community site 20. Actually, an article list corresponding to each site data included in the site list 131 of FIG. 6 is prepared.

The article list 133 includes an article list ID and an arbitrary number of article data. The article list ID is identification information for identifying the article list. Each article data includes information about an article posted on the community site 20 corresponding to the article list ID. In this embodiment, not only photos and texts, but also stamps, "likes", and all other information entered and registered on the community site 20 by the user are treated as "articles", and each registered content is treated as a group. Create article data in. As shown in FIG. 8, each article data includes various data such as an article ID and a posting date and time.

Of these, the article ID is identification information for identifying the article. Unless otherwise specified, the articles mentioned in the explanation of the article data are the articles indicated by this article ID. The article ID is automatically assigned so as to be unique in all article lists 133 when new article data is registered in the article list.

The posting date and time is information on the date and time when the article was posted.

The poster ID is information on the user who posted the article, and is described by the user ID shown in FIG. 7.

The reply destination article ID is information indicating the reply destination article when the article is a reply to another article, and is described by the article ID. If the article is not a reply, you may write, for example, "NULL" to indicate that.

The attribute information is information indicating the attribute of the article. This attribute includes a designated attribute that is a tag or flag specified by the user at the time of posting, and an additional attribute that is automatically set by the community management server 100 that accepts the posting. Additional attributes include the day and time of the article (day of the week, time of day), whether or not the article contains a photo (with or without a photo), and the match held or played near the posting date and time. And events (matches, events), attributes of whether or not they contain notable keywords (attention keywords), attributes of whether or not they contain pre-registered specific positive and negative words (Pos word, Neg word), Includes attributes (length) indicating the length of the text of the article.

Of these attributes, the match and event attributes are posts played by sports teams participating in the article list to which the article data belongs and the corresponding community site, or posts made at a time close to the event related to the sports team. It is an attribute indicating whether or not. Match attributes also include attributes that indicate match opponents and match results. The values of these attributes are determined based on the event list 134 shown in FIG. Posting before and after a match or event may be more effective in activating communication between the sports team and sponsor users than postings made before or after a match or event. Is provided with such an attribute so that it can be analyzed separately from posts at other times. In addition, since the degree of activation of communication may differ depending on the opponent and the match result, these attributes are also provided so that the posts can be analyzed separately by the opponent and the match result.

In addition, the attribute of the attention keyword is an attribute of whether or not the attention keyword specified in the site data of the community site corresponding to the article list to which the article data belongs is included. Posts that include keywords that are deeply related to the sponsor company, such as the company name of the sponsor company participating in the community site and the brand name used by the sponsor company, can have a great effect on activating communication between the sports team and the sponsor user. Due to its nature, posts containing these keywords are provided with attributes of attention keywords so that they can be analyzed separately from other posts. There may be a plurality of notable keywords, and in that case, an attribute indicating whether or not the keyword is included is provided for each keyword. Specific notable keywords can be arbitrarily specified when creating a new community site, and can be changed at any time.

Next, the article content included in the article data is information indicating the content of the article. Specifically, it is information indicating what kind of article it is, that is, whether the article contains text, a photo, a link, etc., or whether it posts a stamp or a "like". In the case of stamps, the ID of the stamp to be posted is also included in the article type.

Text, photo data, and link data other than the article type are data indicating the contents of the text, photo, and link contained in the article, respectively. If the article does not include these, you can omit them.

Finally, the AC induction degree is the value of the AC induction degree of the article calculated by the process of FIG. 21. Not only the latest value but also the past value is recorded in chronological order together with the information of the calculation time.

When the community management server 100 permits the posting of articles to any of the community sites 20 according to the instructions of the sponsor user Un or the team user Vn, the above article data is the community management server by the processing of FIG. 17 or FIG. 100 creates and adds to the article list 133 corresponding to the community site 20 to which it is posted. This addition is due to the function of the site management unit 111, which is the operation of the posting procedure, and corresponds to the function of the posting means. In addition, if there is an attribute whose value cannot be set at the time of posting the article, such as the attribute of the match result in the additional attribute information, the value can be edited after posting. The degree of AC induction is recalculated at any time by the community management server 100.

(Event list)
Next, the event list will be described with reference to FIG.

The event list 134 is prepared in association with the sports team, and provides data that defines the content of the event such as a match related to the sports team and the value of the attribute to be set in the article data of FIG. 8 in relation to the event. Including.

The event list 134 includes information on the event ID, start date / time, end date / time, type, time attribute, and other attributes for each event. The event ID is identification information for identifying the event, and is automatically and uniquely set when the event is registered. The start date and time and the end date and time are the start date and time and the end date and time that specify the holding period of the event. The type is the type of event. If the type is a specific value, eg "match", then the article's attributes have a special item that corresponds to that type's value. These types of values are specified separately.

The time attribute indicates an attribute value set in the article according to the relationship between the holding period of the event and the date and time when the posting was made. For example, for a "match" with an event ID of "1", articles posted from 2 days before the start date to 4 hours before the start date will have a special attribute "match" corresponding to the event type "match". It is stipulated that "pre-match" should be set as the attribute value of "posting time". In addition, it is stipulated that "immediately before the match" should be set as the attribute value of "posting time" for articles posted from 4 hours before the start date and time to the start date and time. Similarly, the conditions for setting the values of "during the match", "immediately after the match", and "after the match" are also stipulated. For "Fan Thanks Day" with event ID "2", set "Before Thanks Day" as the attribute value of "Event" for articles posted from 2 days before the start date and time to the start date and time. What to do is stipulated. Similarly, the conditions for setting "during Thanksgiving Day" and "after Thanksgiving Day" are also stipulated. It is possible that the post is before one event and after another. In such a case, the "event" attribute may have multiple values. Similarly, the attribute of "match" may have a plurality of values for a plurality of matches.

Other attributes indicate the items and values of attributes that should be set in the article in addition to the time attribute. For example, for a "match" with an event ID of "1", "team W" should be set as the attribute value of "opponent" and "win" should be set as the attribute value of "match result". It is stipulated.

The event information registered in the event list 134 is created and changed by the community management server 100 according to the instruction from the team manager Vx. Information that is not initially confirmed, such as the end date and time of the match and the match result, can be changed after the event information is registered once. In addition, when the content of the event list 134 is changed (including new registration of the event), the community management server 100 changes the attribute value of each article data at the time of the change or at a predetermined periodic processing timing after the change. Update to the value according to the event list 134 later.

(Fan exchange participation standard data)
Next, the fan exchange participation degree reference data 135 will be described with reference to FIG.

The fan exchange participation degree standard data 135 is data showing the calculation standard of the fan exchange participation degree in the process of FIG. The fan exchange participation degree is a parameter indicating how much the sponsor user has participated in the interaction with the sports team through the community site 20, and is calculated for each sponsor user.

The degree of fan exchange participation is calculated by accumulating points according to the action contents that the user has done so far, based on the user's action log. The fan exchange participation standard data 135 defines the points to be given for each action content. If you log in, you will get 1 point, if you like or post a stamp, you will get 2 points, and if you add a text reply to the article, you will get 5 points. In addition, in order to calculate the degree of fan exchange participation with more emphasis on recent behavior, points are evaluated low for past behavior. In FIG. 10, in the columns of "90 days passed" and "180 days passed", what are the actions 90 to 180 days before and 180 days before the calculation of the fan exchange participation degree, respectively, compared with the actions within 90 days? A value indicating whether to evaluate as a percentage point is specified for each action content. The data in FIG. 10 stipulates that, for example, logins before 90 days ago should be evaluated as 1 × 50% = 0.5 points, and logins before 180 days ago should be evaluated as 1 × 0% = 0 points.

That is, in this embodiment, the fan exchange participation degree is calculated according to at least the type and number of posts made by the user and the elapsed time from each post to the calculation time point. There are various types of posts, such as whether the post is new or a reply, whether the post is a "like", stamp, or text, and the length of the post and the presence or absence of a photo. Classification can be included. The number of posts can also include the number of posts by type.

The above fan exchange participation degree standard data 135 is registered or edited by the community management server 100 according to the instructions of the administrator of the community management server 100.

(Team response standard data)
Next, the team-side response reference data 136 will be described with reference to FIG.

The team-side response degree reference data 136 is data showing the calculation standard of the team-side response degree in the process of FIG. The team-side response is a parameter that indicates how much influence the sponsor user's posts belonging to a certain sponsor have on the sports team side as a whole, and is calculated for each group of the sponsor and the sports team.

Based on the article list, the team response rate is calculated by accumulating points according to the content and timing of the reply, how positively the team user replied to the article posted by the sponsor user. The sponsor user's post may be a reply to the team user's post, in which case the team user's reply to this post is a re-reply to the reply obtained for the first post.

The team-side response standard data 136 defines points to be given for each reply content. If you reply with a "Like" or stamp, you will get 2 points, and if you reply with a text article, you will get 5 points. In addition, in order to calculate the degree of interaction induction with more emphasis on the reply made within a short time from the posting of the sponsor user Un, the points are evaluated low for the reply made after a long time from the posting. .. In FIG. 11, the columns “less than 24 hours”, “less than 36 hours”, “less than 60 hours”, and “after 60 hours” are within 24 hours, 24 to 36 hours, 36 to 60 hours, and 60 hours from the posting of the sponsor user Un, respectively. A value indicating what percentage of the reply made in the later period or later is evaluated as compared with the basic points is specified for each reply content. The data in FIG. 11 shows, for example, that the reply of "Like" made within 24 hours from the posting of the sponsor user Un is 2 x 100% = 2 points, and the reply of "Like" made between 24 and 36 hours. Reply was 2 x 50% = 1 point, "Like" replies made between 36 and 60 hours were 2 x 30% = 0.6 points, and "Like" was made after 60 hours. The reply stipulates that it should be evaluated as 2 x 20% = 0.4 points.

That is, in this embodiment, the team response rate is at least the type and number of articles replied by the team user to the article posted by the sponsor user, and the elapsed time from the posting of the article by the sponsor user to the reply by the team user. It is calculated according to. The type and number of posts are the same as in the case of fan exchange participation. The above team-side response standard data 136 is registered or edited by the community management server 100 according to the instructions of the administrator of the community management server 100.

(AC induction standard data)
Next, the AC induction degree reference data 137 will be described with reference to FIG.

The AC induction degree reference data 137 is data showing the calculation standard of the AC induction degree in the process of FIG. 21. The degree of interaction trigger is a parameter indicating how much each post of the team user has generated interaction between the sponsor user and the sports team through the community site 20, and is calculated for each article.

Based on the article list, the degree of interaction trigger is calculated by accumulating points according to the content and timing of the reply, how positively the sponsor user Un replied to the article posted by the team user Vn. .. In this embodiment, the format of the AC induction degree reference data 137 is the same as that of the team side response degree reference data 136 of FIG. 11, and the meaning of the value of each item is also the same as that of the team side response degree reference data 136. , Detailed description will be omitted. It goes without saying that the specific value of each item may be different from the team-side response degree reference data 136. Also, it is not essential that they have the same format.

That is, in this embodiment, the degree of interaction triggering is at least the type and number of articles replied by the sponsor user to the article posted by the team user, and the elapsed time from the posting of the article by the team user to the reply by the sponsor user. It is calculated according to. The above team-side response standard data 137 is registered or edited by the community management server 100 according to the instructions of the administrator of the community management server 100.

(Participation level standard data)
Next, the participation level reference data 138 will be described with reference to FIG.

Participation level reference data 138 is data indicating a determination criterion of the participation level in the process of FIG. The participation level is a parameter that classifies how actively each sponsor user Un is communicating with the sports team V based on the fan exchange participation degree of each sponsor user Un.

Since it is assumed that the value of the fan exchange participation degree is considerably large for the upper users, but there are many users close to zero, in this embodiment, the percentile value of the fan exchange participation degree is used as a reference. Level the sponsor user Un. The data in FIG. 13 shows that users at the 90th percentile or higher (top 10%) are at participation level 1, and users at the 75th to 90th percentile (top 10-25%) are at participation level 2, 50-75th percentile (top 25-50). %) Users should be at participation level 3, and users below the 50th percentile (lower 50%) should be at participation level 4. The data in the "User Characteristics" column is a description of the characteristics of each level of user used to describe in reports and the like.

The above participation level standard data 138 is registered or edited by the community management server 100 according to the instructions of the administrator of the community management server 100.

(Site browsing process)
Next, the processing executed by the user terminal 200 and the community management server 100 when the sponsor user Un and the team user Vn use the community site 20 will be described.

First, with reference to FIG. 14, a site browsing process executed when browsing the community site 20 will be described.

When the sponsor user Un and the team user Vn want to browse the community site 20, they instruct the general-purpose browser of the user terminal 200 to access the URL of the community site 20, or the community for the dedicated application of the user terminal 200. By instructing access to the site 20, browsing of the community site 20 can be instructed via the user terminal 200.

The reception of this instruction by the user terminal 200 is the process of the browsing instruction reception (FIG. 14 / S11). When the user terminal 200 receives a browsing instruction in the browsing instruction receiving process, if the operator has not yet been authenticated by the community management server 100, the user terminal 200 transmits authentication information such as a user ID and a password to the community management server 100 to perform authentication. Receive (Fig. 14 / S12). The authentication information may be transmitted in response to a request from the community management server 100, or may be voluntarily transmitted before receiving the request. The authentication information to be transmitted may be the one registered in the user terminal 200 in advance or the one input by the operator each time.

In any case, when the combination of the user ID and the authentication information transmitted from the user terminal 200 matches any of the user data shown in FIG. 7, the operator of the access source user terminal 200 can use the user data. Authenticates as the user indicated by. At the same time, the user terminal 200 is authenticated as a legitimate access source. After the authentication is successful once, the authentication process may be omitted for the access from the same user terminal 200 until a certain condition is satisfied. If this authentication is successful, the user indicated by the received user ID has logged in, and the community management server 100 displays the login log information in the action log (see FIG. 7) corresponding to the received user ID. to add.

When the authentication process of FIG. 14 / S12 is successful, the user terminal 200 requests the community management server 100 for article information according to the browsing request received in FIG. 14 / S11 (FIG. 14 / S13). This request can include an authenticated user ID, a designation of the community site 20 to be browsed (referred to as a "browsing site": may be specified as a destination URL of the request), and an article filter condition. The filter condition is a condition for searching for articles for which display is desired, and can be defined as, for example, some latest articles, articles with a specific article ID, articles of a specific user, and the like. When the first browsing instruction is received, the user terminal 200 may automatically specify the filter condition for displaying the top screen, and thereafter, the user terminal 200 may set an appropriate value according to the screen transition.

When the community management server 100 receives the request of FIG. 14 / S13 from the authenticated user terminal 200, the community management server 100 first refers to the site list 131 of FIG. 6 based on the received user ID and the information of the browsing site, and refers to the browsing site. Check the viewing authority (Fig. 14 / S14). Here, if the user with the user ID does not have the viewing authority, the community management server 100 sends a message to the user terminal 200 that the viewing according to the request cannot be permitted, and the user terminal 200 presents the message to the operator. ..

On the other hand, if there is viewing authority, the community management server 100 extracts the article data registered in the article list 133 (see FIG. 8) of the browsing site that meets the filter conditions (FIG. 14 / S15). After that, the community management server 100 adds the log information of this browsing to the action log (see FIG. 7) corresponding to the received user ID (FIG. 14 / S16). Then, based on the article data extracted in FIG. 14 / S15 and the site configuration information of the browsing site (see FIG. 6), the display is screen data for displaying the article related to the extracted article data on the user terminal 200. Data is created (FIG. 14 / S17) and transmitted to the user terminal 200 (FIG. 14 / S18). This display data may be data for one screen or data for a plurality of screens including screen transition information. The data may be based on the assumption that it will be molded on the user terminal 200 side. In addition, the display data may include data for notification to the user. It is a posting guide and the like created by the processing of FIGS. 26 and 27.

In any case, when the user terminal 200 receives the display data, the user terminal 200 displays an article on the screen based on the display data (FIG. 14 / S19). As a result, the operator of the user terminal 200 can browse the articles posted on the desired community site 20. Of the processes shown in FIG. 14, the process on the community management server 100 side corresponds to a part of the function of the site management unit 111 as the article transmission means, and corresponds to the article transmission procedure.

FIG. 15 shows an example of displaying the community site by the processing of FIGS. 14 / S19.

FIG. 15 shows an example of the top screen 410 displayed on the user terminal 200, which screen includes the site name 411 and the top image 412. These are not articles, but display contents specified by the site configuration information. The article button 413 and the article button 414 indicate the outline and posting time (HH: MM) of the latest newly posted article (article that is not a reply) posted on the community site, and accept instructions for displaying the details of the article. It is a button for. The data of these buttons is created based on the article data extracted in FIG. 14 / S15. The menu button 415 is a button for receiving a menu display instruction, and when the operator operates the menu button 415, the menu 416 pops up and can accept instructions such as new posting to the community site and display settings. it can.

Further, "Management" in the menu 416 is an option displayed only to the administrator, and when this option is selected, the management menu 417 is displayed. In this management menu 417, a report display (see FIGS. 22 to 25) described later and instructions for user registration (team user Vn registration by team administrator Vx or sponsor user Un registration by sponsor administrator Ux) are instructed. Can be accepted.

The data of the display contents of the menu button 415, the menu 416 and the management menu 417 and the contents of the operation according to the operation are shown in FIG. 14 / S17 according to the site configuration information and the authority of the operator of the user terminal 200 regarding the community site. Will be created. The displays of the top screen 410 other than the menu button 415 can be scrolled according to the user's operation.

Notification 418 is a notification given to the user from the community management server 100. When there is data to be notified to the user from the community management server 100, it is displayed in addition to the normal article according to the data provided by the community management server 100. FIG. 15 shows an example in which the posting guide created by the process of FIG. 26 is notified.

FIG. 16 shows a display example of the article screen 420 displayed on the user terminal 200 in response to the operation of the article button 413.

The article screen 420 is a screen that displays the content of the newly posted article corresponding to the article button 413 and the content of the article posted as a reply to the newly posted article. The data of the article screen 420 may be created and transmitted together with the data of the top screen 410 as the data of the transition destination screen from the top screen 410 by the processing of FIGS. 14 / S17 and S18, or according to the operation of the article button 413. Then, the user terminal 200 may request the community management server 100 to acquire the data by the same process as in FIG.

The photo 421 and the text 422 in the article screen 420 are displays of the photo and the text included in the newly posted article. The icon 423 is an icon indicating the poster of the newly posted article. Icon 423 indicates that the article was posted by player V1, one of the team users Vn. The reply number display 424 indicates the type and number of articles posted as replies to newly posted articles. "Like: 30" indicates that there were 30 "like" replies, and "Reply: 5" indicates that there were 5 replies other than "like".

The text 425 is a display of the text included in the article posted as a reply to the newly posted article. The icon 426 is an icon indicating the poster of the reply article. Icon 426 indicates that the article was posted by user U1, one of the sponsor users Un. The reply number display 427 indicates the type and number of articles posted as re-replies to the reply articles. The format is the same as the reply number display 424. By touching, clicking, or the like on the text 425, it is possible to transition to a screen having the same configuration as the article screen 420, which displays the article of the text 425 and the reply article to the text 425.

The menu button 428 has the same function as the menu button 415 of FIG. 15, and when the operator operates the menu button 428, the menu 429 pops up and the reply article to the newly posted article being displayed is posted as "Like". Or other forms can be instructed to do so.

(New post processing)
With reference to FIG. 17, a new posting process executed when a new article is posted on the community site 20 will be described.

When the sponsor user Un and the team user Vn want to post a new article on the community site 20, the posting content (text, image, etc.) is displayed on the posting instruction screen displayed by the user terminal 200 based on the screen data provided by the community management server 100. You can instruct posting by entering (link, etc.), the designation of the community site 20 of the posting destination (posting destination site), and the designation of the attribute information to be attached to the article.

The reception of this instruction by the user terminal 200 is the process of FIG. 17 / S31. When the user terminal 200 receives the instruction for new posting in FIG. 17 / S31, the user terminal 200 requests the community management server 100 to post a new article in accordance with the instruction (FIG. 17 / S33). This request can include an authenticated user ID, a posting destination site (which may be specified as a destination URL of the request), posted content, and attribute information specified by the user. If necessary, the user terminal 200 is authenticated by the community management server 100 as in FIG. 14 / S12 before the processing of FIG. 17 / S33 (FIG. 17 / S32).

When the community management server 100 receives the request of FIG. 17 / S33 from the authenticated user terminal 200, the community management server 100 first refers to the site list 131 of FIG. 6 based on the received user ID and the information of the posting destination site, and posts to the posting destination. Check the new posting authority for the site (Fig. 17 / S34). Here, if the user with the user ID does not have the new posting authority, the community management server 100 sends a message to the user terminal 200 that new posting according to the request cannot be permitted, and the user terminal 200 sends the message to the operator. Present.

On the other hand, if there is new posting authority, the community management server 100 will see the posted content (presence / absence of photo, noteworthy keyword, Pos / Neg word, length, etc.) received in FIG. , Event presence / absence This), and additional attribute information (see FIG. 8) to be attached to the article is created (FIG. 17 / S35). Then, the community management server 100 includes the user ID and the posted content received in FIG. 17 / S33 as the poster ID and the article content, respectively, and the attribute information received in FIG. 17 / S33 and the additional attribute created in FIG. 17 / S34. Article data including information is created and additionally registered in the article list 133 (see FIG. 8) of the posting destination site (Fig. 17 / S36).

Further, the community management server 100 adds the log information of the new post this time to the action log (see FIG. 7) corresponding to the received user ID (FIG. 17 / S37). In addition, according to the fan exchange participation degree standard data 135 (see FIG. 10), the points for this new posting are added to the latest value of the fan exchange participation degree corresponding to the received user ID (FIG. 17 / S38).

After the above, the community management server 100 transmits a response indicating the completion of posting to the user terminal 200 (FIG. 17 / S39). The user terminal 200 displays the posting result based on the received response (FIG. 17 / S40).

As described above, the sponsor user Un and the team user Vn can newly post an article to the community site 20 having the necessary authority. In addition, this posting activity will be immediately reflected in the degree of fan exchange participation. Further, among the processes shown in FIG. 17, the process on the community management server 100 side corresponds to a part of the function of the site management unit 111 as a posting means, and is an example of the processing corresponding to the posting procedure.

(Reply posting processing)
A reply posting process executed when a reply article is posted to an article posted on the community site 20 will be described with reference to FIG.

When the sponsor user Un and the team user Vn want to reply to the article posted on the community site 20, the sponsor user Un and the team user Vn specify the reply destination article according to the operation such as the menu 429 of the article screen 420 shown in FIG. On the reply instruction screen displayed in, you can enter the reply content (text, image, link, "like", stamp, etc.) and instruct the posting of the reply article.

The reception of this instruction by the user terminal 200 is the process of FIG. 18 / S51. When the user terminal 200 receives the reply posting instruction in FIG. 18 / S51, the user terminal 200 requests the community management server 100 to post the reply article according to the instruction (FIG. 18 / S53). This request can include an authenticated user ID, a reply destination article (including designation of a reply destination site which is the community site 20 to which the reply destination article is posted), and a reply content. If necessary, the user terminal 200 is authenticated by the community management server 100 in the same manner as in FIG. 14 / S12 before the processing of FIG. 18 / S53 (FIG. 18 / S52).

When the community management server 100 receives the request of FIG. 18 / S53 from the authenticated user terminal 200, it first refers to the site list 131 of FIG. 6 based on the received user ID and the information of the reply destination article, and the reply destination. Check the authority to post replies to the site (Fig. 18 / S54). Here, if the user with the user ID does not have the reply posting authority, the community management server 100 sends a message to the user terminal 200 that the reply posting according to the request cannot be permitted, and the user terminal 200 sends the message to the operator. Present.

On the other hand, if there is a reply posting authority, the community management server 100 includes the user ID, the reply content, and the article ID of the reply destination article received in FIG. 18 / S53 as the poster ID, the article content, and the reply destination article ID, respectively. Article data is created and additionally registered in the article list 133 (see FIG. 8) of the reply destination site (Fig. 18 / S55).

Further, the community management server 100 adds the log information of this reply post to the action log (see FIG. 7) corresponding to the received user ID (FIG. 18 / S56). Further, according to the fan exchange participation degree standard data 135 (see FIG. 10), the points for the reply posting this time are added to the latest value of the fan exchange participation degree corresponding to the received user ID (FIG. 18 / S57).

After the above, the community management server 100 transmits a response indicating the completion of posting to the user terminal 200 (FIG. 18 / S58). The user terminal 200 displays the posting result based on the received response (FIG. 18 / S59).

As described above, the sponsor user Un and the team user Vn can post a reply to the posted article to the community site 20 having the necessary authority. In addition, this posting activity will be immediately reflected in the degree of fan exchange participation. Further, among the processes shown in FIG. 18, the process on the community management server 100 side corresponds to a part of the function of the site management unit 111 as a posting means, and is an example of the processing corresponding to the posting procedure.

In the process of FIG. 18, the community management server 100 does not set the attribute information in the article data of the reply article, because the exchange induction degree is not calculated for the reply article in this embodiment. .. However, if necessary, such as calculating the degree of interaction induction for the reply article, attribute information may be created for the reply article as in the case of the process of FIG.

(Fan exchange participation degree calculation process)
Next, a parameter calculation process that indicates the status of communication between the sports team and the sponsor user, which is executed by the community management server 100, will be described.

First, the fan exchange participation degree calculation process will be described with reference to FIG. As described above, the fan exchange participation degree is a parameter indicating how much the sponsor user has participated in the interaction with the sports team through the community site 20, and is calculated for each sponsor user.

The community management server 100 starts the fan exchange participation degree calculation process of FIG. 19 at an appropriate timing, for example, at a regular timing such as every day. In this process, the community management server 100 selects one unprocessed user data from the user list 132 of FIG. 7 after initializing the value of the variable X for calculation to 0 (FIG. 19 / S81). 19 / S82). Since the fan exchange participation degree is a parameter that is assumed to be obtained for the sponsor user, the selection in FIG. 19 / S82 may be performed only from the user data of the sponsor user. However, other user data may also be selected, and the degree of fan exchange participation may be requested for other users such as team users.

Next, the community management server 100 selects one unprocessed log information in the user data selected in FIG. 19 / S82 (FIG. 19 / S83), and uses the selected log information as fan exchange participation degree reference data. Based on 135 (see FIG. 10), it is converted into the fan exchange participation degree (FIG. 19 / S84) and added to the variable X (FIG. 19 / S85). The log information indicating the action content not included in the fan exchange participation degree standard data 135 may be set to 0 points. The community management server 100 repeats the above FIGS. 19 / S83 to S85 until there is no unprocessed log information in the user data selected in FIG. 19 / S82 (until FIG. 19 / S86 becomes No).

Next, the community management server 100 saves the latest value at this time of the fan exchange participation degree in the user data selected in FIG. 19 / S82 as a past value, and sets the value of X as the new latest value as the current date and time. It is registered in association with each other (FIG. 19 / S87).

Further, the community management server 100 repeats the above steps 19 / S81 to S87 until there is no unprocessed user data (until FIG. 19 / S88 becomes No). From the above, it is possible to obtain the degree of fan exchange participation described with reference to FIG. 10 for each of the necessary users.

The processes up to this point correspond to the function of the fan AC participation degree calculation unit 113 of FIG. 3 as the first calculation means, and correspond to the first calculation procedure.

Next, the community management server 100 sorts each sponsor user belonging to the sponsor in the order of the latest fan exchange participation degree obtained so far (FIG. 19 / S89) for each sponsor, and sponsors the sort result. The participation level of each sponsor user is determined by applying it to the participation level standard data 138 (see FIG. 13) for each, and the value of the participation level in the user data (see FIG. 7) is updated (Fig. 19 /). S90), the process of FIG. 19 is completed.

The processing of FIGS. 19 / S89 to S90 is one aspect of counting the degree of participation in fan exchange, and the sponsor users belonging to each sponsor are divided into groups from groups that are active in interacting with sports teams to groups that are not. Can be divided. This grouping can be used, for example, for targeting when sending a posting promotion message.

Note that the process of FIG. 19 does not consider that one sponsor user communicates with team users of a plurality of sports teams. When there is such a possibility, in FIGS. 19 / S83 to 86, the log information may be aggregated separately for each sports team of the exchange partner, and the degree of fan exchange participation may be obtained for each sports team of the exchange partner.

(Team response calculation process)
The team-side response calculation process will be described with reference to FIG. As described above, the team response rate is a parameter indicating how much influence the sponsor user's posts belonging to a certain sponsor have on the sports team side as a whole, and is calculated for each group of the sponsor and the sports team. Will be done.

The community management server 100 starts the team-side response calculation process of FIG. 20 at an appropriate timing, for example, at a regular timing such as every day. This process is performed by specifying the combination of the sponsor and the team to be calculated, and when the team side response is calculated for a plurality of combinations, the process of FIG. 20 is executed for each combination.

In the process of FIG. 20, the community management server 100 first identifies a community site (s) in which the sponsor to be calculated and the team to be calculated interact with each other based on the site list 131 (see FIG. 6). From the article list 133 (see Fig. 8) of each community site, a team user belonging to the team to be calculated newly posted, and the sponsor user belonging to the sponsor to be calculated replied to the new post (first). In the sense of replying to the article of (Fig. 20 / S101), the first analysis target list is created by extracting all the article IDs (referred to as "secondary posting").

Next, the community management server 100 initializes the value of the variable X for calculation to 0 (FIG. 20 / S102), and then sets the unprocessed article ID in the first analysis target list created in FIG. 20 / S101. Select one (FIG. 20 / S103). Then, the article ID of the article (referred to as "tertiary post" in the sense of further reply to the secondary post) posted by the team user belonging to the team to be calculated, which is the reply article to the article of the selected article ID. Is extracted from the article list 133 to create a second analysis target list (FIG. 20 / S104).

Next, the community management server 100 selects one unprocessed article ID in the created second analysis target list (FIG. 20 / S105), and uses the article data of the selected article ID as the team-side response degree reference. Based on the data 136 (see FIG. 11), it is converted into the response rate on the team side (FIG. 20 / S106) and added to the variable X (FIG. 20 / S107). Article data whose content is not included in the team-side response standard data 137 may be set to 0 points. The community management server 100 repeats the above FIGS. 20 / S105 to S107 until there are no unprocessed article IDs in the second analysis target list (until FIG. 20 / S108 becomes No).

The processing of FIGS. 20 / S104 to S108 so far is the processing related to one article ID selected in FIG. 20 / S103, and the community management server 100 displays the above FIGS. 20 / S103 to S108 in the first analysis target list. Repeat until there are no unprocessed article IDs (until FIG. 20 / S109 becomes No).

In the process up to FIG. 20 / S109, the integration of the contribution of the reply by the team user to the secondary post by the sponsor user is completed. The process of FIGS. 20 / S110 to S114 below is a process of integrating the contribution of the reply (secondary post) by the team user to the new post by the sponsor user.

In the processing of this part, the community management server 100 first identifies the community site (there may be more than one) in which the sponsor to be calculated and the team to be calculated interact with each other based on the site list 131 (see FIG. 6). From the article list 133 (see Fig. 8) of each community site, the sponsor user belonging to the sponsor to be calculated makes a new post, and the team user belonging to the team to be calculated responds to the new post (secondary post). ), And create a third analysis target list (FIG. 20 / S110).

Next, the community management server 100 selects one unprocessed article ID in the created third analysis target list (FIG. 20 / S111), and uses the article data of the selected article ID as the team-side response degree reference. Based on the data 136 (see FIG. 11), it is converted into the response rate on the team side (FIG. 20 / S112) and added to the variable X (FIG. 20 / S113). This is the same as in the case of FIGS. 20 / S105 to S106. The community management server 100 repeats the above FIGS. 20 / S111 to S113 until there are no unprocessed article IDs in the third analysis target list (until FIG. 20 / S114 becomes No).

At this point, the calculation of the team-side response is completed, and the community management server 100 saves the latest value of the team-side response to the sponsor to be calculated for the calculation target team as a past value as a new value. The value of X is registered as the latest value in association with the current date and time (FIG. 20 / S115), and the process of FIG. 20 is completed.

The above-mentioned process of FIG. 20 is a process corresponding to the function of the team-side response calculation unit 115 of FIG. 3 as the second calculation means, and is a process corresponding to the second calculation procedure. If it is assumed that there are no or few new posts by the sponsor user to the community site 20 due to operational or authority reasons (such as not allowing the sponsor user to post new posts). , It is also conceivable to omit the processing of FIGS. 20 / S110 to S114. By doing so, it is possible to calculate the team-side response degree by paying attention only to the reply by the team user to the secondary post by the sponsor user with a smaller amount of calculation.

(AC induction calculation processing)
The AC induction degree calculation process will be described with reference to FIG. As described above, the degree of interaction induction is a parameter indicating how much each post of the team user has generated interaction between the sponsor user and the sports team through the community site 20, and is calculated for each article.

The community management server 100 starts the AC induction degree calculation process of FIG. 21 at an appropriate timing, for example, at a regular timing such as every day. In the process of FIG. 21, the community management server 100 first extracts the article ID of the article newly posted by any team user from the article list 133 (see FIG. 8) of all the community sites 20, and first analyzes the list. Is created (FIG. 21 / S131).

Next, the community management server 100 selects one unprocessed article ID in the first analysis target list (FIG. 21 / S132) and initializes the value of the variable X for calculation to 0 (FIG. 21). / S133).

Next, the community management server 100 extracts all the article IDs of the reply articles to the articles of the article IDs selected in FIG. 21 / S132 from the article list 133 to create a second analysis target list (FIG. 21 / S134). As the article list 133 referred to in FIG. 21 / S134, only the article list 133 including the article with the article ID selected in FIG. 21 / S132 is sufficient.

Next, the community management server 100 selects one unprocessed article ID in the created second analysis target list (FIG. 21 / S135), and uses the article data of the selected article ID as the exchange induction degree reference data. Based on 137 (see FIG. 12), it is converted into the degree of AC induction (FIG. 21 / S136) and added to the variable X (FIG. 21 / S137). Article data whose contents are not included in the exchange induction degree standard data 137 may be set to 0 points. The community management server 100 repeats the above FIGS. 21 / S135 to S137 until there are no unprocessed article IDs in the second analysis target list (until FIG. 21 / S138 becomes No).

The processes of FIGS. 21 / S133 to S138 up to this point are processes for obtaining the degree of AC induction for the article of one article ID selected in FIG. 21 / S132. After FIG. 21 / S138, the community management server 100 saves the latest value at this time of the exchange trigger degree for the article of the article ID selected in FIG. 21 / S132 as a past value, and sets the value of X as a new latest value. Is registered in association with the current date and time (FIG. 21 / S139).

The community management server 100 repeats the above FIGS. 21 / S132 to S139 until there are no unprocessed article IDs in the first analysis target list (until FIG. 21 / S140 becomes No). When the determination in FIG. 21 / S140 becomes No, the calculation and registration of the degree of AC induction for all the necessary articles are completed, and the community management server 100 ends the process of FIG. 21.

The above process of FIG. 21 is a process corresponding to the function of the AC induction degree calculation unit 114 of FIG. 3 as the third calculation means, and is a process corresponding to the third calculation procedure.

(Exchange report creation process)
Next, the information created by the community management server 100 based on the various parameters obtained in the processes of FIGS. 19 to 21 will be described.

First, with reference to FIG. 22, the process of creating an exchange report regarding the exchange status between the sponsor user and the sports team will be described.

The community management server 100 starts the processing of FIG. 22 at an appropriate timing, for example, at a periodic processing timing such as once a month or once a week. In the process of FIG. 22, the community management server 100 first asks for each sponsor about the degree of fan exchange participation requested for the sponsor user belonging to the sponsor and / or the pairing between the sponsor and the sponsored sports team. Based on the degree of response, an exchange report showing the exchange status between the sponsor user and the sponsored sports team is created (Fig. 22 / S151). Then, the created exchange report is saved in a position that can be viewed by the manager of the corresponding sponsor (FIG. 22 / S152), and the process of FIG. 22 is completed.

The save destination in FIG. 22 / S152 can be obtained from the information of "contact" in the user list 132 of FIG. 7. The administrator can access this save destination and view or download the saved report by selecting "View Report" from the management menu 417 shown in FIG. Therefore, the storage of FIG. 22 / S152 corresponds to the provision of the exchange report to the administrator who is the provider, and also corresponds to the provision of information on the communication status shown in FIG.

The process of FIG. 22 corresponds to the function of the AC report creating unit 117 of FIG. 3 as the first providing means and / or the second providing means, and corresponds to the first providing procedure and / or the second providing procedure. It is a process. It is also conceivable to provide the exchange report not only to the sponsor manager but also to the sports team manager, sponsor user, and team user. In particular, if a report is provided to the manager of the sports team, it can be an opportunity for the sports team to carry out activities for promoting communication with the sponsor user. Further, the created and transmitted exchange report may be saved as the exchange history data 139 so that it can be referred to when the next and subsequent exchange reports are created. Of course, the exchange report may be sent to the contact information of the administrator by e-mail or the like without waiting for access from the administrator.

Various formats and contents can be considered for the report created in FIGS. 22 / S151, and some examples are shown in FIGS. 23 to 25. The report created in FIGS. 22 / S151 may include a plurality of charts and other charts as shown in FIGS. 23 to 25.

FIG. 23 is a table summarizing the analysis results of the degree of fan exchange participation. In the table of FIG. 23, regarding the sponsor users belonging to the sponsor, the number of people for each participation level and the ratio to the total number of users (number of level 1 users to level 4 users) determined in FIG. 19 / S89, and the previous report creation. The number of users whose fan exchange participation has increased and decreased compared to the time, the ratio to the total number of users (participation increase / decrease users), and the total number of users are described. From this table, it is possible to obtain information that communication is activated when there are many users with increased participation, and communication is decreased when there are many users with decreased participation, and activation measures are required.

FIG. 24 is a graph summarizing the analysis results of the degree of fan exchange participation. Graph 501 of FIG. 24 is a histogram showing the distribution of the degree of fan exchange participation of each sponsor user belonging to the sponsor. Further, the graph area is color-coded into areas 511 to 514 corresponding to the participation level 1 to 4, and it is easy to understand how much the fan exchange participation value the user of each participation level has.

As shown in FIG. 24, it is assumed that the fan exchange participation degree has a distribution in which a large number of people have a low value, while a small number of users have a considerably high value.

FIG. 25 is a graph summarizing the transition of the response rate on the team side and the transition of the number of users whose participation level increases / decreases as shown in FIG. 23. The solid line 521 shows the transition of the number of users with increased participation, the broken line 522 shows the transition of the number of users with decreasing participation, and the bar graph 523 shows the transition of the response on the team side. From this graph, it is possible to read the relationship between the time-series tendency of activation / deactivation of communication and the time-series tendency of responsiveness from the sports team side.

For example, if the number of users with increased participation continues to exceed the number of users with decreased participation, and the value of the response on the team side is continuously high, the effect of supporting the sports team to the sponsor is effective. Can be shown in an easy-to-understand manner so that you can feel it. In addition, through the realization of such a support effect, it can be expected that sponsors and sponsor users will have the effect of fostering a sense of unity, pride, pride, and a feeling of contributing to the community by supporting the sports team as a whole. For sponsors, this leads to inner activation, which is more than just sponsorship and signboard exposure, but penetration of support within the company.

That is, by using the communication support system of this embodiment, more merits can be obtained for the sponsor fee to be paid. Also, from the perspective of the sports team, it is possible to acquire new fans from among the sponsor users, increase the interest of the sponsor users in sports, and stabilize the sponsor contract and sponsor by the sponsor gaining many merits. It can be expected to lead to an increase in fees.

(Posting guide creation process)
A posting guide creation process for creating a posting guide for activating communication between the sponsor user and the sports team will be described with reference to FIGS. 26 and 27. The posting guide analyzes what kind of posts by the team user in the past have strongly elicited the reaction of the sponsor user, and based on the result, provides information to the team user on how to post so that the reaction of the sponsor user can be strongly elicited. Guidance to do. 26 and 27 show a process of creating a posting guide from different viewpoints. However, both are common in that they use the degree of AC induction calculated by the process of FIG. 21 and recommend posting an article of the same type as the article having a high degree of exchange induction.

First, the process of creating the first posting guide of FIG. 26 will be described. In this process, we focus on the attributes of the article. FIG. 26 shows that the community management server 100 has an appropriate timing, for example, a periodic processing timing such as once a month or once a week, or when the administrator of the community management server 100 instructs execution. Starts processing.

In the process of FIG. 26, the community management server 100 first classifies the articles newly posted by the team user on the guide target community site 20 into a plurality of types based on the values of some attention attributes (FIG. 26 / S171). .. The community site to be guided is set at the time of the execution instruction of the process of FIG. 26, or is set in advance before the execution. For example, a specific method such as a site in which a specific sponsor participates, a site in which a specific sponsor user participates, or all sites can be considered. Set which attribute is the attention attribute in the same way. For example, "day of the week", "presence / absence of photo", "match", and "attention keyword" are set as attention attributes. The range of team users to be analyzed may be set in the same manner.

Next, the community management server 100 aggregates the degree of interaction induction of each type of article according to the classification of FIG. 26 / S171 (FIG. 26 / S172), and identifies the type having a large degree of interaction induction based on the aggregation result (FIG. 26 / S172). FIG. 26 / S173). For these aggregations and identifications, for example, the relationship between the attribute value of the article and the degree of exchange induction can be factor-analyzed to obtain the attribute value that greatly contributes to the increase in the degree of exchange induction. Alternatively, the type having a high value may be specified by obtaining the average value, the median value, or the mode value of the AC induction degree for each type, or the total of the upper predetermined number of the AC induction degree for each type. In addition, any method can be adopted.

After that, the community management server 100 creates a posting guide that promotes posting of the type specified in FIG. 26 / S173, and provides it to each team user who can post to the community site to be guided (FIG. 26 / S174). The process of FIG. 26 ends. As a posting guide, it is conceivable to use the attribute values of the specified type of post to provide a message such as "Saturday, immediately after the winning match, the post with a photo was popular."

Further, as the providing method in FIG. 26 / S174, for example, it is conceivable to transmit and display the notification 418 shown in FIG. 15 on the screen of the community site 20 browsed by the team user of the providing destination. If the team user to whom you are providing is logged in, you can pop up notification 418 in real time, otherwise save the notification data in a suitable location so that you can display it the next time you log in. Just do it. In addition, since it is unlikely that team users who have not logged in for a predetermined period of time will see the screen of the community site 20, they will be posted by sending by e-mail or the like based on the "contact" data in the user data shown in FIG. A guide may be provided.

Next, the second posting guide creation process of FIG. 27 will be described. In this process, attention is paid to the degree of interaction induction for each article. The community management server 100 has an appropriate timing, for example, a periodic processing timing such as once a month or once a week, or when the administrator of the community management server 100 instructs execution, FIG. 27. Starts processing.

In the process of FIG. 27, the community management server 100 first extracts a predetermined number of articles having a high degree of interaction induction from the articles newly posted by the team user on the community site 20 to be guided (FIG. 27 / S181). The settings of the community site and the like to be guided are the same as in the case of the process of FIG. 26.

Next, the community management server 100 excludes articles having a specific attribute value from the articles extracted in FIG. 27 / S181 (FIG. 27 / S182). For example, even if an article posted immediately after a special match has a great response, postings of the same type cannot be made until the next special match, so in Fig. 27 / S182, such special conditions are required. Exclude posts based on attribute values.

After that, the community management server 100 creates a link to the article extracted in FIG. 27 / S181 and remains without being excluded in FIG. 27 / S182, and a posting guide telling that the article was popular, and is a guide target. It is provided to each team user who can post to the community site of (FIG. 27 / S183), and the process of FIG. 27 is completed. The posting guide may include a link to the article, along with a message such as "This kind of article was popular in the past. Let's post a similar type." The providing method is the same as in the case of FIG. 26.

The above-mentioned processes of FIGS. 26 and 27 correspond to the function of the posting guide creation unit 116 of FIG. 3 as the third providing means, and correspond to the third providing procedure.

In the posting guide provided by both the processes of FIGS. 26 and 27, it is considered that the team user can post with reference to this, so that the posting can receive a greater response from the sponsor user. , Can facilitate communication between sports teams and sponsor users. This leads to making sponsors and sponsor users feel closer to the sports team and feel that they are supporting the sports team, and by extension, the value of sponsorship.

It is also conceivable that the posting guide is provided to the team administrator instead of the team user, and the administrator advises each team user on the posting method.

(Modification example)
Although the description of the embodiment is completed above, in the present invention, the specific configuration of the system, the specific processing procedure, the values of the attributes and parameters used for the processing, and the like are limited to those described in the embodiment. is not.

For example, the participation level of the sponsor user may be taken into consideration when calculating the degree of interaction induction. For example, depending on the purpose, such as recommending posts that are highly appealing to users who are active in communication, or recommending posts that attract users who are reluctant to communicate, the reaction from users at any participation level It is good to be able to change whether to calculate the degree of AC induction with emphasis.

For this purpose, for example, as shown in FIG. 28, a plurality of combinations of correction data for each participation level are prepared, and when calculating the degree of AC induction, the combination suitable for the application is selected, and FIG. 21 / When converting the article data into the degree of AC induction in S136, the correction data according to the degree of participation of the user who posted the article related to the article data may be multiplied.

Further, in the above-described embodiment, the degree of interaction induction is requested only for the posts of the team users, and the posting guide is also provided only to the sports team side. This is because it is assumed that the communication on the community site 20 mainly provides a limited message or a limited image from the sports team side to the sponsor side as a new post, and receives a reply from the sponsor side. .. However, for example, if it is assumed that there are users who actively post new posts on the sponsor side to activate communication, the degree of interaction induction is also calculated for the posts of the sponsor user, and based on that, the sponsor user or the sponsor It is also possible to provide a posting guide to the administrator.

Further, in the above-described embodiment, the team user Vn can arbitrarily post an article to the community site 20. However, in sports teams, in order to prevent inadvertent posting by athletes, the content is often checked by the team before posting. Corresponding to this, in the process of FIG. 17 and / or FIG. 18, when the team user Vn operates the user terminal 200 to give a posting instruction, the user terminal 200 is the administrator of the team administrator Vx registered in advance. When a posting request is sent to the terminal 300 and the team administrator Vx confirms and permits the posting on the administrator terminal 300, the administrator terminal 300 requests the posting of the article to the community management server 100. Is also possible.

In addition, when there are many participating community sites such as many sponsors, it takes a lot of effort for team users to post articles to each of those community sites 20. Therefore, when instructing a new posting in FIG. 17, a posting destination designation screen 440 as shown in FIG. 29 is prepared so that the same article can be posted to a plurality of posting destination community sites 20 selected here with a single operation. Can be considered. On the posting destination designation screen 440, the content of the article to be posted is displayed on the article display section 441, and the list of community sites 20 to which the poster can post the article is the site usage authority information in the user data (see FIG. 7). It is displayed in the posting destination list 442 based on the above, and the posting destination can be specified by the check box. By operating the post button 443, it is possible to collectively give a post instruction to the checked post destination community site 20.

Further, in the above-described embodiment, the sponsor U is mainly assumed to be an organization such as a company that provides sponsorship, but the sponsor U communicates with the sports team V such as a fan club or a membership site. It may be a company or the like provided to general users as a service. Even in this case, the exchange report and the posting guide in the above-described embodiment exert the same effects as in the above-described embodiment from the viewpoint of visualization and promotion of communication.

Further, in the above-described embodiment, an example in which the present invention is applied to communication between a sports team and a sponsor user has been described, but the application target of the present invention is not limited to this. It is thought that the same function can be achieved by replacing the sports team with another object that can obtain sponsors, such as an artist.

Further, an embodiment of the program of the present invention is a program for realizing each function of the community management server 100 shown in FIG. 3 by making one computer or a plurality of computers cooperate with each other. Such a program can be provided to a user by recording it on a portable recording medium readable by a computer and transferring it, or by downloading it through a communication line such as the Internet.

Further, the configurations of the above-described embodiments or modifications can be applied in any combination within a range that does not contradict each other, or only a part of them can be implemented.

10 ... network, 20 ... community site, 100 ... community management server, 110 ... server management department, 111 ... site management department, 112 ... user registration department, 113 ... fan exchange participation degree calculation unit, 114 ... exchange induction degree calculation unit, 115 ... Team side response calculation unit, 116 ... Posting guide creation unit, 117 ... Exchange report creation unit, 120 ... Communication department, 130 ... Server storage unit, 131 ... Site list, 132 ... User list, 133 ... Article list, 134 ... Event list, 135 ... Fan exchange participation level standard data, 136 ... Team side response level standard data, 137 ... Exchange trigger level standard data, 138 ... Participation level standard data, 139 ... Exchange history data, 200 ... User terminal, 300 … Administrator terminal, 410… Top screen, 420… Article screen, 440… Post destination specification screen

Claims (13)

A system capable of communicating with a terminal device operated by a team user belonging to a sports team and a sponsor user belonging to the sponsor of the sports team.
A registration means for registering information on the team user and the sponsor user, and
In response to a posting request from the terminal device operated by the team user registered by the registration means and the terminal device operated by the sponsor user registered by the registration means, a new article is added to the community site corresponding to the sponsor. Posting means to post as either an article or a reply to an article that has already been posted,
Articles posted to the community site corresponding to the sponsor in response to a browsing request from the terminal device operated by the team user registered by the registration means and the terminal device operated by the sponsor user registered by the registration means. A sports team communication support system comprising an article transmission means for creating display data to be displayed on a terminal device of a browsing request source and transmitting the display data to the terminal device of the browsing request source. The sports team communication support system according to claim 1.
The degree of fan exchange participation, which indicates the degree to which the sponsor user participates in communication on the community site, is determined for each sponsor user according to the type and number of posts made by the sponsor user in the past and the elapsed time from each post. The first calculation means to calculate in
For each sponsor, the fan exchange participation degree calculated for the sponsor user belonging to the sponsor is totaled, and the first provision means for providing the sponsor to the pre-registered provider in association with the sponsor is provided. Communication support system for sports teams. The sports team communication support system according to claim 1 or 2.
The degree of response on the team side indicating the strength of the reaction from the sports team to the participation of the sponsor user in the exchange, the type and number of articles replied by the team user to the articles posted on the community site by each sponsor user, and A second calculation method that calculates for each sponsor according to the elapsed time from the posting of the article by the sponsor user to the reply by the team user,
A sports team communication support system characterized in that it includes a second providing means for providing the calculated team-side response to a pre-registered providing destination in association with the sponsor. The sports team communication support system according to any one of claims 1 to 3.
The degree of interaction induction indicating the strength of the reaction from the sponsor user to the article posted by the team user on the community site, the type and number of articles of the reply from the sponsor user to the posted article, and the team user A third calculation method that calculates for each article according to the elapsed time from the posting of the article by the sponsor user to the reply by the sponsor user,
Communication support for sports teams, which is characterized by providing information on articles that can obtain a relatively high degree of exchange induction based on the degree of exchange induction calculated for each article, and a third provision means to provide to a predetermined provider. system. The sports team communication support system according to claim 4.
It is provided with a storage means for storing an article posted on the community site in a predetermined storage means in association with the attribute of the article.
The third providing means can obtain an attribute that can obtain a relatively high degree of exchange induction based on the relationship between the attribute of each article and the degree of exchange induction calculated for the article, and can obtain the relatively high degree of exchange induction. A communication support system for a sports team, which comprises providing the information of an article to the predetermined destination. The sports team communication support system according to claim 5.
The third calculation means determines the degree of interaction induction for each sponsor to be calculated based on the information of the reply from the sponsor user belonging to the sponsor to be calculated to the article posted by the team user on the community site. Calculated for each article and each sponsor,
Based on the relationship between the attributes of each article and the degree of interaction induction for each sponsor, the third provision means requests information on articles for which a relatively high degree of interaction induction can be obtained for each sponsor, and sends the information to the predetermined provider. A sports team communication support system characterized by providing. The sports team communication support system according to claim 5 or 6.
The attribute of the article is a communication support system for a sports team, characterized in that the article includes an attribute indicating whether or not the article contains a pre-registered keyword related to the community site to which the article is posted and the corresponding sponsor. The sports team communication support system according to any one of claims 5 to 7.
The attribute of the article indicates whether or not the article was posted within the period of the pre-registered event, or whether or not the article was posted within a predetermined period before or after the pre-registered event. A sports team communication support system characterized by including attributes. A method in which one computer or multiple computers collaborate to execute.
Registration procedure for registering information of team users belonging to sports teams and sponsor users belonging to the sponsors of the sports team, and
In response to a posting request from the terminal device operated by the team user registered in the registration procedure and the terminal device operated by the sponsor user registered in the registration procedure, a new article is added to the community site corresponding to the sponsor. Posting procedure to post as either a reply to an article or an article that has already been posted,
Articles posted to the community site corresponding to the sponsor in response to a browsing request from the terminal device operated by the team user registered in the registration procedure and the terminal device operated by the sponsor user registered in the registration procedure. A method for supporting communication of a sports team, which comprises an article transmission procedure for creating display data to be displayed on a terminal device of a browsing request source and transmitting the display data to the terminal device of the browsing request source. The method for supporting communication of a sports team according to claim 9.
The degree of fan exchange participation, which indicates the degree to which the sponsor user participates in communication on the community site, is determined for each sponsor user according to the type and number of posts made by the sponsor user in the past and the elapsed time from each post. The first calculation procedure to be calculated in
For each sponsor, the fan exchange participation degree calculated for the sponsor user belonging to the sponsor is totaled, and the first provision procedure is provided in association with the sponsor and provided to the pre-registered provider. Communication support method for sports teams. The method for supporting communication of a sports team according to claim 9 or 10.
The degree of response on the team side indicating the strength of the reaction from the sports team to the participation of the sponsor user in the exchange, the type and number of articles replied by the team user to the articles posted on the community site by each sponsor user, and The second calculation procedure calculated for each sponsor according to the elapsed time from the posting of the article by the sponsor user to the reply by the team user, and
A method for supporting communication of a sports team, which comprises a second provision procedure of providing the calculated response degree on the team side in association with the sponsor to a pre-registered provider. The method for supporting communication of a sports team according to any one of claims 9 to 11.
A saving procedure for saving an article posted on the community site in a storage means in association with the attribute of the article,
The degree of interaction induction indicating the strength of the reaction from the sponsor user to the article posted by the team user on the community site, the type and number of articles of the reply from the sponsor user to the posted article, and the team user The third calculation procedure that calculates for each article according to the elapsed time from the posting of the article by the sponsor user to the reply by the sponsor user, and
Based on the relationship between the attributes of each article and the degree of AC induction calculated for the article, it is characterized by having a third provision procedure for providing an attribute that can obtain a relatively high degree of exchange induction to a predetermined provider. How to support communication of sports teams. One computer or multiple computers in collaboration
A program for executing the communication support method for a sports team according to any one of claims 9 to 12.