JP6623187B2 - Information processing apparatus, system, information processing method, and program - Google Patents

Description

  The present invention relates to an information processing apparatus, system, information processing method, and program.

Recently, content information such as various advertisements, news and contact information has been provided via the Internet. In addition to providing advertisements to a larger number of users, methods for providing advertisements and the like according to user preferences have been devised in order to increase the effectiveness of advertising.
Patent Document 1 displays the link display information associated with the display information stored in the information distribution server on the terminal selection screen, and the terminal is being activated when the user selects the link display information. Alternatively, the display information received from the information distribution server after activation and stored in advance in the storage means of the terminal, or the display information received from the information distribution server by selection thereof is displayed. In another aspect, the link display information is displayed on a logon screen for requesting authentication for the user to log on to the terminal.
As a result, it is possible to display the link display information on the logon screen and the end screen, with information from a certain sender selected according to the preference and necessity of the terminal user.

JP 2007-18069 A

However, the technique of Patent Document 1 provides content reflecting user preferences. For example, if the user is an employee of a certain company, the employer's company cannot select appropriate content that the user wants to show. For example, if the user is a student at a certain school, the school cannot select content suitable for the school.
In this way, no mechanism has been proposed so far for selecting an appropriate content for the organization to which the user belongs.

Therefore, the information processing apparatus according to the present invention is content display condition information for a display unit of a user terminal used by a user of a DaaS service, and the display condition information specified by a user company to which the user belongs. Based on the display condition information, the content classification information, and the user attribute information acquired by the acquisition unit when the user uses the DaS service , the user attribute information is acquired. Control means for controlling the display of content including in-house information of the user company on the display unit in accordance with information relating to the duties of the user included in the display.

  According to the present invention, it is possible to provide a user with content appropriate for the organization to which the user belongs.

FIG. 1 is a diagram illustrating an example of a system configuration of an information processing system. FIG. 2 is a diagram for explaining an outline of an example of processing of the information processing system. FIG. 3 is a diagram illustrating an example of a hardware configuration of the service providing server. FIG. 4 is a diagram illustrating an example of a hardware configuration of the user terminal. FIG. 5 is a diagram illustrating an example of a functional configuration of the service providing server. FIG. 6 is a sequence diagram illustrating an example of processing of the information processing system. FIG. 7 is a diagram illustrating an example of a content display schedule.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.
<Embodiment 1>
(System configuration of information processing system)
1, the information processing system includes a service providing server 100, a content providing server 101, and a plurality of user terminals 102 (user terminal 102a, user terminal 102b,...). Hereinafter, the plurality of user terminals 102 are collectively referred to as user terminals 102.
The service providing server 100 and the content providing server 101 are connected to be able to communicate with each other via a network such as the Internet or a LAN. The content providing server 101 and the user terminal 102 are connected to be able to communicate with each other via a network such as the Internet or a LAN. In addition, the service providing server 100, the content providing server 101, and the user terminal 102 may be connected to be able to communicate with each other via a network such as the Internet or a LAN.

The service providing server 100 is an information processing device such as a personal computer (PC) or a server device that provides services such as DaaS (Desktop as a Service) and groupware to each of the user terminals 102. Hereinafter, the service provided by the service providing server 100 is referred to as a provided service.
The content providing server 101 is a PC or server device that provides content information such as advertisements and news to be displayed on the user terminal when the service providing server 100 provides the provided service. And the like. Content provided by the content providing server 101 includes advertisements (according to the industry, occupation, region, season, and technology in charge), news and telops (industry news, general news), stock price and currency information, and system administrators. System management information (system load fluctuation information), etc.
Each of the user terminals 102 is an information processing device such as a PC or a tablet device used for using a provided service provided from the service providing server 100 or browsing content.

(Outline of processing of this embodiment)
FIG. 2 is a diagram illustrating an outline of an example of processing of the information processing system according to the present embodiment. An overview of processing in which the information processing system of this embodiment controls display of content will be described with reference to FIG.
First, the affiliation of each component of the information processing system will be described. The service providing server 100 belongs to a service provider that provides the provided service as a business. The content providing server 101 belongs to a content provider that acquires advertisement or news content from a content owner, adds attribute information to the acquired content, and provides it to a service provider. A content provider is an example of a content provider. Each of the user terminals 102 is used by a user (employee or the like) belonging to a user company that has requested the service provider to provide the provided service, and belongs to the user company.
In this embodiment, the service providing server 100 receives content from the content providing server 101, classifies the content statically or dynamically based on a certain standard, and can select a content required by the user company. The content selected and distributed to the user according to the criteria specified by the user company is distributed. In addition, the user company sets the content to be browsed by the employee of the user company and the display frequency thereof in accordance with his / her organization and duties.

In this embodiment, it is assumed that the provided service is DaaS (virtual desktop service). However, the provided service may be another service such as groupware.
DaaS is a service that provides a virtual desktop that is a user's work environment. Therefore, the service providing server 100 provides DaaS to the user terminal 102 while the user is starting up the user terminal 102. On the other hand, since the groupware is an application, the user of the user terminal 102 can arbitrarily start and stop via the user terminal 102.
Therefore, when the provided service is DaaS, the service providing server 100 can provide content to the user who is a user without fail in accordance with the activation of the user terminal 102. For example, if the user terminal 102 is activated even once during the working hours of the user company, the service providing server 100 can distribute the content to all the users who have activated the user terminal 102.

Next, the flow of processing performed by the information processing system according to this embodiment will be described.
The service providing server 100 receives content from the content providing server. Then, the service providing server 100 sorts the provided content into a plurality of categories. Hereinafter, information indicating to which category the content belongs is referred to as category information.
The user company notifies the service provider of a content display condition that is a condition for controlling the display of content for each user terminal 102 used by each user. For example, the content display condition may be notified to the service provider by transmitting information indicating the content display condition to the service providing server 100 by the user company PC or the like. Hereinafter, information indicating the content display condition is referred to as display condition information.

Further, when the user company notifies the service provider of the content display condition by writing, telephone, e-mail, etc., the administrator of the service providing server 100 belonging to the service provider notifies the service providing server 100 of the notified content. Information indicating display conditions is input as display condition information. As described above, the service providing server 100 may acquire the display condition information based on the operation of the administrator via the operation unit of the service providing server 100.
Further, the user company notifies the service provider of user attribute information, which is attribute information of each user who uses each of the user terminals 102, as in the content display condition. The service providing server 100 acquires user attribute information by a process similar to the display condition information acquisition process.

The service providing server 100 determines content to be displayed on the display unit of the user terminal 102 based on the content classification information, the acquired display condition information, and the user attribute information, and for each determined content, A display priority indicating how much priority is to be displayed is determined. As the display priority, for example, there is a numerical value indicating that the larger the value is, the higher the priority is displayed. For example, when the display priority is an integer value of 0 to 10, the higher the numerical value, the higher priority is displayed, and the case where the display priority is 10 is the highest priority. It will be.
Then, the service providing server 100 displays each content determined to be displayed on the display unit of the user terminal 102 on the display unit of the user terminal 102 in a display mode corresponding to the display priority determined for each content. To display on the screen of the provided service. The display mode is a mode related to display of content display size, display location, display count, and the like. The provided service screen is a screen displayed when the provided service is used, such as a login screen, virtual desktop screen, or groupware operation screen in DaaS. The service provided by the user is used when the user terminal 102 is displaying the virtual desktop screen of DaaS on the display unit and the user terminal 102 is displaying the groupware operation screen on the display unit. It is an example of a state.
The above is the outline of the content display control processing on the user terminal 102 by the information processing system of the present embodiment.

(Hardware configuration of each component of the information processing system)
FIG. 3 is a diagram illustrating an example of a hardware configuration of the service providing server 100. The service providing server 100 includes a CPU 301, a main storage device 302, an auxiliary storage device 303, and a network I / F 304. Each element is connected to be communicable with each other via a system bus 305.
The CPU 301 is a central processing unit that controls the service providing server 100. The main storage device 302 is a storage device such as a random access memory (RAM) that functions as a work area for the CPU 301 or a temporary storage area for various types of information. The auxiliary storage device 303 is a storage device that stores various programs, various setting information, various threshold information, content information, content classification information, display condition information, user attribute information, content display priority information, and the like. is there. The auxiliary storage device 303 is configured by a storage medium such as a read only memory (ROM), a hard disk drive (HDD), or a solid state drive (SSD). The auxiliary storage device 303 may be configured by a storage medium such as an external HDD or an external flash memory. The network I / F 304 is an interface used for communication with external devices such as the content providing server 101 and the user terminal 102 via the network.

The CPU 301 executes processing based on the program stored in the auxiliary storage device 303, thereby realizing the function of the service providing server 100 described later in FIG. 5, the processing of the service providing server 100 in the sequence diagram described later in FIG. Is done.
The hardware configuration of the content providing server 101 is the same as the hardware configuration of the service providing server 100.
The CPU of the content providing server 101 executes a process based on a program stored in the auxiliary storage device of the content providing server 101, whereby the function of the content providing server 101 and the content providing server 101 in the sequence diagram described later with reference to FIG. Is realized.

FIG. 4 is a diagram illustrating an example of the hardware configuration of each user terminal 102. The user terminal 102 includes a CPU 401, a main storage device 402, an auxiliary storage device 403, a network I / F 404, an input I / F 405, and an output I / F 406. Each element is connected to be communicable with each other via a system bus 407.
The CPU 401 is a central processing unit that controls the user terminal 102. The main storage device 402 is a storage device such as a RAM that functions as a work area for the CPU 401 and a temporary storage area for various types of information. The auxiliary storage device 403 is a storage device that stores various programs, various setting information, various threshold information, displayed content information, and the like. The auxiliary storage device 403 is configured by, for example, a ROM, HDD, SSD, or the like. The auxiliary storage device 403 may be configured by an external HDD, an external flash memory, or the like.

The network I / F 404 is an interface used for communication with an external device such as the service providing server 100 via the network. An input I / F 405 is an interface used for inputting information via an input device such as a mouse, a keyboard, a touch pad, or a touch panel operation unit. The output I / F 406 is an interface used for outputting information to a display device such as a display unit of a monitor, a display, and a touch panel, and an audio output device such as a microphone. In the present embodiment, the CPU 401 displays the provided service screen transmitted from the service providing server 100 on the display device via the output I / F 406.
The CPU 401 executes processing based on the program stored in the auxiliary storage device 403, thereby realizing the function of the user terminal 102, the processing of the user terminal 102 in the sequence diagram described later with reference to FIG.

(Functional configuration of the service providing server)
FIG. 5 is a diagram illustrating an example of a functional configuration of the service providing server 100. The service providing server 100 includes a content receiving unit 501, a content management unit 502, a classification unit 503, an attribute information input unit 504, a display condition input unit 505, a control condition determination unit 506, a priority management unit 507, and a display control unit 508. .
The content reception unit 501 receives content information provided from the content providing server 101 via the network I / F 304. The content management unit 502 stores and manages content information received by the content reception unit 501 in the auxiliary storage device 303. The classification unit 503 classifies the content managed by the content management unit 502 and stores the classification information of each content in the auxiliary storage device 303.
The attribute information input unit 504 receives input of user attribute information that is attribute information of each user of the user terminal 102. The attribute information input unit 504 acquires user attribute information by receiving user attribute information transmitted from a user company's PC or the like, for example. Further, the attribute information input unit 504 may acquire user attribute information by receiving input of user attribute information based on, for example, an operation of an administrator via the operation unit of the service providing server 100. Good.

The display condition input unit 505 receives input of display condition information indicating content display conditions designated by the user company. The display condition input unit 505 acquires the display condition information by receiving display condition information transmitted from, for example, a user company's PC. Further, the display condition input unit 505 may acquire the display condition information by receiving the input of the display condition information based on, for example, the operation of the administrator via the operation unit of the service providing server 100.
The control condition determination unit 506 includes the content classification information stored by the classification unit 503, the user attribute information acquired by the attribute information input unit 504, and the display condition information acquired by the display condition input unit 505. Based on this, conditions relating to display control of content on the user terminal 102 by the display control unit 508 are determined. For example, the control condition determination unit 506 determines the content to be displayed on the display unit of the user terminal 102, and determines the display priority for each determined content.
The priority management unit 507 stores the content display priority determined by the control condition determination unit 506 in the auxiliary storage device 303 and manages it. The display control unit 508 displays the content determined by the control condition determination unit 506 when displayed on the display unit of the user terminal 102 in the display area of the content on the screen of the provided service used by the user terminal 102. The display mode is controlled in accordance with the display priority. More specifically, the display control unit 508 generates a provision service screen in which content is arranged in a display area on the provision service screen, and transmits the generated provision service screen to the user terminal 102. The user terminal 102 is instructed to display the screen of the provided service on the display unit of the user terminal 102.

(Details of information processing system processing)
FIG. 6 is a sequence diagram illustrating an example of processing of the information processing system.
In CS 601, the content providing server 101 transmits content information for display on the display unit of the user terminal 102 to the service providing server 100. The content information transmitted here includes, for example, display information which is screen information displayed as a content screen on the display unit of the user terminal 102, and attribute information of the content. Hereinafter, content information transmitted by CS 601 is referred to as content information.
The content display information includes, for example, a content ID, an image, a character string, a data acquisition destination address, a link destination address that transitions when the content is clicked, and the like.
Examples of content attribute information include content information (content ID, content name, product name introduced in advertisement, content classification, etc.), content owner information (name of company that is the content owner) , The industry of the company). The content attribute information includes, for example, information about the posting target (company, school, etc.) specified by the content owner (the region where the posting target exists, the type of business to be posted, the number of people who belong to the posting target ( (Number of employees, number of enrolled students, etc.), name of the target company, attributes of persons belonging to the target company (job type, gender, age), publication period, etc.), link destination information associated with the content display screen, and the like.
Then, the content receiving unit 501 receives content information transmitted from the content providing server 101 in CS 601.
In CS 602, the content management unit 502 stores and accumulates content information received by the content receiving unit 501 in CS 601 in the auxiliary storage device 303.

In CS 603, the classification unit 503 classifies content corresponding to each piece of content information accumulated by the content management unit 502. For example, the classification unit 503 classifies content based on attribute information included in the content information transmitted by the CS 601, and stores classification information indicating in which classification the content belongs to the auxiliary storage device 303.
For example, it is assumed that content owned by content owner A, content owner B, and content owner C is provided to the service providing server 100. In this case, for example, the classification unit 503 classifies the content owner name attribute included in the content attribute information into the classifications “content owner A”, “content owner B”, and “content owner C”. Set. Then, the classification unit 503 identifies which of the classifications the content belongs to based on the attribute information of each content, and stores the identified classification information in the auxiliary storage device 303 as the classification information of the content. Remember.
Among the content classification information, the classification set for the initial attribute that is the attribute information (content owner information, content information, content posting information, etc.) included in the content information transmitted from the content providing server 101 The information indicating to which of these is the initial classification information.

Also, for example, ranks based on indicators such as the transaction amount with the service provider, the transaction period with the service provider, annual sales, industry share rate, etc. Suppose that it is attached. In this case, for example, the classification unit 503 may add the attribute of the company rank corresponding to the posting target company indicated by the attribute of the content posting target included in the content attribute information to the content attribute information. . Then, the classification unit 503 may classify the content with respect to the added company rank attribute. For example, the classification unit 503 classifies each content as “A rank”, “B rank”, “C rank”, etc., and uses the information of the classification to which each content belongs as the classification information of each content. And stored in the auxiliary storage device 303. As a result, the service providing server 100 can provide content to an appropriate user company according to the request of the content provider.
Further, for example, it is assumed that each content is ranked based on an index such as access frequency to the content. In this case, for example, the classification unit 503 may add a content rank attribute to the content attribute information. Then, the classification unit 503 may classify the content with respect to the attribute of the rank of the added content. For example, the classification unit 503 classifies each content as “A rank”, “B rank”, “C rank”, etc., and uses the information of the classification to which each content belongs as the classification information of each content. And stored in the auxiliary storage device 303. Accordingly, the service providing server 100 can provide appropriate content to the user in response to a request from a user company that wants to make employees aware of highly topical content.

For example, the classification unit 503 may add an attribute indicating whether or not each content is content in the same (or similar) genre as the content selected by the AI to the content attribute information. . Then, the classification unit 503 may classify the content with respect to the added attribute. For example, the classification unit 503 classifies each content as “similarity A”, “similarity B”, “similarity C”, and the like, and uses information on the classification to which each content belongs as classification information on each content. And stored in the auxiliary storage device 303. Thereby, the service providing server 100 can provide the user with the content related to the selected content, for example, when the content that attracts attention this week is selected by AI.
For example, the classification unit 503 may classify the content for each content based on the usage history of the user terminal 102. For example, the classification unit 503 adds an attribute corresponding to the usage history of the user terminal 102 by the user to the attribute information of each content. The classification unit 503 specifies, for example, how much content of which genre is selected in the user terminal 102 from the usage history of the user terminal 102, and ranks each genre of content using the selected frequency as an index. To do. Then, the classification unit 503 adds the attribute of the rank of the content genre to the attribute information of each content acquired from the content providing server 101, and sets the value of the attribute as the rank value of the genre to which the content belongs. The classification unit 503 may classify the content with respect to the attribute of the rank of the added content genre and store the classification information in the auxiliary storage device 303. Thereby, the service providing server 100 can provide appropriate content to the user of the user terminal 102, for example.
An attribute added to the content information transmitted from the content providing server 101 is an additional attribute. Of the content classification information, information indicating which of the classifications set for the additional attribute belongs to additional classification information.

In CS604, the display condition input unit 505 acquires display condition information indicating the content display condition. The display condition input unit 505 acquires the display condition information by receiving display condition information transmitted from a user company, for example. In addition, the display condition input unit 505 acquires display condition information by receiving input of display condition information based on an operation performed by the administrator of the service providing server 100 via the operation unit of the service providing server 100. Also good.
The display condition information includes, for example, information indicating designation of a user to whom content is provided, information indicating designation of content to be provided to the user, information indicating designation of content display time, and designation of content display priority. Contains information to indicate.
The information indicating the designation of the user to whom the content is to be provided may be, for example, information for designating a specific user such as a user name or employee number. Also, the information indicating the designation of the user to whom the content is to be provided is information for designating all the users whose attributes are designated values, for example, in the case of designation of the gender or department name of the user. .

The information indicating the designation of the content to be provided is, for example, information indicating the designation of initial classification information to which the content belongs, information indicating the designation of additional classification information, and the like. For example, when the information indicating the specification of the content to be provided is information indicating the specification of the category to which the content belongs, it indicates that all of the content belonging to the specified category is specified as the content to be provided to the user terminal 102. The information indicating the designation of the category to which the content belongs is an example of the category designation that is a designation of which category the content belongs to.
The information indicating the designation of the display priority of the content is information indicating the designation of the display priority for each content belonging to each category, for example. The information indicating the designation of the display priority of content is an example of priority information.

In CS 605, the attribute information input unit 504 acquires user attribute information that is user attribute information corresponding to each user terminal 102. The attribute information input unit 504 acquires user attribute information by receiving user attribute information transmitted from a user company's PC or the like, for example. Further, the attribute information input unit 504 acquires user attribute information by receiving input of user attribute information based on an operation by the administrator of the service providing server 100 via the operation unit of the service providing server 100. It is good as well.
For example, the attribute information input unit 504 acquires the selected user attribute information item online or offline from a system holding employee information such as an IDM system or groupware of the user company. In an organization such as a user company, information on persons belonging to an organization such as an employee is changed from time to time. Therefore, it is desirable that the attribute information input unit 504 acquires and updates user attribute information such as daily, weekly, and monthly periodically.
The user attribute information includes, for example, information about the organization to which the user belongs (corporate name, type of business, number of employees, etc.), and information about the user (department name, location, job type, employee number, gender, age). Further, the attribute information input unit 504 may acquire content display history information and content click history information as user history information. When displaying content on the user terminal 102, the service providing server 100 acquires content display history information and content click history information for each user terminal 102, and stores them in the auxiliary storage device 303. Yes. Therefore, the attribute information input unit 504 acquires content display history information and content click history information from the auxiliary storage device 303. Content display history information and content click history (content selection) history information are examples of information indicating a usage history that is a history of content usage in the user terminal 102.

In CS 606, the control condition determination unit 506 determines each of the user terminals 102 based on the classification information stored in CS 603, the display condition information acquired in CS 604, and the user attribute information acquired in CS 605. Decide what content to offer.
For example, the control condition determination unit 506 selects the content from the user terminal 102 based on the information indicating the designation of the user who is the target of providing the content included in the display condition information and the user attribute information. Identify what will be provided. In the following, the user terminal 102 that is the target of content provision is assumed to be the target terminal. In the following, a user who is a target of providing content is a target user. For example, when the information indicating the designation of the user who is the target of providing the content included in the display condition information is information specifying that the gender attribute is male, the control condition determining unit 506 includes the user attribute information. All users whose gender attributes are male are identified, and the user terminal 102 corresponding to the identified user is determined as the target terminal.
Then, the control condition determination unit 506 determines the content to be provided to the target terminal based on, for example, information indicating the designation of the content to be provided to the user included in the display condition information and the classification information. For example, when the information indicating the designation of the content to be provided included in the display condition information is information indicating the designation of a certain category, the control condition determining unit 506 specifies all the contents whose corresponding category information indicates the category. Then, the control condition determination unit 506 determines the identified content as content to be provided to the target terminal. Hereinafter, the content determined in CS 606 is referred to as provided content. Further, the control condition determination unit 506 may determine the number of contents specified by the display condition information among the specified contents as the contents to be provided to the target terminal.

In CS607, the control condition determination unit 506 determines the display priority for each of the provided contents determined in CS606 based on the information indicating the display priority of the content included in the display condition information acquired in CS604. .
In the present embodiment, it is assumed that the information indicating the display priority of the content included in the display condition information is information indicating the display priority of the content belonging to each category. For example, the control condition determination unit 506 reads the display priority corresponding to the classification of each provided content from the information indicating the designation of the display priority of the content included in the display condition information, and determines the display priority for each provided content. To do.

In addition, the control condition determination unit 506 displays the display priority of each provided content based on the information indicating the display priority of the content included in the display condition information and the usage history information included in the user attribute information. The degree may be determined. For example, it is assumed that the control condition determination unit 506 reads a display priority corresponding to a certain provided content category from information indicating designation of display priority of content included in the display condition information. Further, it is assumed that the usage history information included in the user attribute information for a certain target user is information indicating that the provided content has been clicked.
In that case, it is considered that the target user has already seen the provided content and does not need to show it again. Therefore, the control condition determination unit 506 changes the display priority of the provided content for the target user from the read display priority to a display priority indicating that the target user is not displayed (for example, display priority = 0). It is good to do. In addition, the control condition determination unit 506 may change the display priority of the provided content for the target user so as to be equal to or lower than a set threshold value. Thereby, the control condition determination unit 506 can reduce the burden of unnecessary content display processing.

Further, for example, it is assumed that the control condition determination unit 506 reads a display priority corresponding to a certain provided content category from information indicating designation of the display priority of the content included in the display condition information. Also, it is assumed that the usage history information included in the user attribute information for a certain target user is information indicating that the provided content has not been clicked. In that case, it is considered that the target user has not yet viewed the provided content. Therefore, the control condition determination unit 506 changes the display priority of the provided content for the target user to a display priority higher than the read display priority (for example, adds 1 to the read display priority). ) It's good. Thereby, the control condition determination part 506 can make a user browse the provided content more accurately.
Moreover, the user attribute information corresponding to the target users exceeding the set threshold (for example, 5% of the total) among the target users is information indicating that the provided content has not been clicked. Suppose there is. In that case, the control condition determination unit 506 changes the display priority of the provided content to a display priority indicating that the target content is necessarily displayed, assuming that the degree of familiarity of the provided content to the target user is still insufficient. Also good. The control condition determination unit 506 may change the display priority to a higher display priority than the original display priority (for example, 1 is added to the read display priority). Thereby, the control condition determination part 506 can improve the well-known degree of the provided content.

When the display priority information is not included in the display condition information acquired in CS 604, the control condition determination unit 506 sets the display priority of all the contents to the set initial value (for example, display priority = 1). You may decide to.
In addition, when the display priority designation for a specific content in the display condition information acquired in CS 604 is included, the control condition determination unit 506 has a value (for example, a display) for the specific content. (Priority = 10 etc.).
In addition, when the display condition information acquired in CS 604 includes the display priority designation for the content of the same genre as the content selected by the AI, the control condition determination unit 506 sets the display priority of the content of the genre. The value indicated by the designation (for example, display priority = 10 etc.) may be determined.
In addition, when the content is clicked on the user terminal 102 and the usage history information included in the user attribute information is updated, the control condition determination unit 506 is included in the display condition information. The display priority of the content may be re-determined based on the information indicating the designation of the display priority of the content to be updated and the updated usage history information.
Then, the priority management unit 507 stores and manages the display priority information determined by the control condition determination unit 506 in the auxiliary storage device 303.

In CS 608, the user terminal 102 requests the service providing server 100 to provide the provided service. In this embodiment, since the provided service is DaaS, the user terminal 102 requests the service providing server 100 to provide a virtual desktop. The display control unit 508 transmits the screen of the provided service to the user terminal 102 in response to the request in the CS 608.
In CS 609, the display control unit 508 acquires, from the auxiliary storage device 303, content information to be provided to the user terminal 102 that requested the provision service in CS 608 among the provision contents determined in CS 606. Then, the display control unit 508 performs control so that the provided content corresponding to the acquired information is displayed on the display unit of the user terminal 102 in a display mode according to the display priority determined in the CS 607.
For example, the display control unit 508 arranges the provided content in the display area set on the screen of the provided service transmitted to the user terminal 102 and displays the provided service screen on which the provided content is arranged. Send to.

For example, it is assumed that the content determined in CS 606 as the provided content provided to the user terminal 102 that has made a service request in CS 608 is content X 1, content X 2, content X 3, content X 4, and content X 5. Further, it is assumed that the display priority determined for the provided content in CS 607 is 10 for content X1, 5 for content X2, 3 for content X3, 1 for content X4, and 1 for content X5. Further, it is assumed that the display condition information acquired by CS 604 includes information specifying 20 as the number of times of display of content, and includes information specifying the display time of one content as 1 minute.
In this case, the display control unit 508 performs control such that the provided content is displayed on the display unit of the user terminal 102 in a display mode according to the display priority of each content, for example, by performing the following processing. To do. Since the display time of one content is 1 minute, the display control unit 508 displays the provided content one by one for one minute. Further, since the display control unit 508 is 20 in terms of the number of display contents, the display contents are displayed 20 times in total while changing the provided contents every minute. The display control unit 508 determines how many times to display each provided content based on the display priority of each provided content.

There are five provided contents: content X1, content X2, content X3, content X4, and content X5. The display priority of each provided content is 10, 5, 3, 1, 1.
For example, the display control unit 508 determines to display each of the provided contents for the number of times proportional to the display priority. The display control unit 508 obtains the number of times the content X1 is displayed using an expression of (total number of times content is displayed) × ((content X1 display priority) / (total display priority of provided content)). The total number of display times of the content is 20, the display priority of the content X1 is 10, and the total display priority of the provided content is 20. Therefore, the display control unit 508 determines the number of times the content X1 is displayed as 20 × (10/20) = 10 times.

Similarly, the display control unit 508 determines the number of times the content X2 is displayed as 20 × (5/20) = 5 times. Further, the display control unit 508 determines that the number of times the content X3 is displayed is 20 × (3/20) = 3 times. Further, the display control unit 508 determines that the number of times the content X4 is displayed is 20 × (1/20) = 1. Further, the display control unit 508 determines that the number of times the content X5 is displayed is 20 × (1/20) = 1.
That is, the display control unit 508 displays the content X1 10 times, displays the content X2 5 times, displays the content X3 3 times, displays the content X4 once, and displays the content X5 once. Display. The display control unit 508 may not display the same content continuously.

FIG. 7 is a diagram illustrating an example of a content display schedule. The schedule table of FIG. 7 indicates that each provided content is displayed for the number of times determined by the display control unit 508.
The display control unit 508 may repeat the display of the content periodically after the display of all the 20 times of content is finished, with the same display of all the 20 times of content as one cycle. Further, after displaying the provided content for the set number of times (or for the set period), the display control unit 508 may instruct the control condition determining unit 506 to determine the display priority of the provided content again. . The usage history information included in the user attribute information may be updated by using the content on the user terminal 102. In such a case, the control condition determination unit 506 may re-determine a display priority that is different from the previous display priority. Then, the display control unit 508 controls the display of the provided content based on the display priority re-determined by the control condition determination unit 506.
Further, the display control unit 508 may end the display control of the provided content when the display of the content is completed by the number of times of display of the content specified by the display condition information.

The display control unit 508 displays the provided content in the set display area in the screen of the provided service. Examples of the display area set in the provided service screen include areas included in the provided service login screen, virtual desktop screen, screen saver screen, and the like.
The display control unit 508 displays the content on the login screen, so that the user can reliably display the content. In addition, the display control unit 508 can display the content to the user while using the provided service by displaying the content on the virtual desktop screen. Further, by displaying the content on the screen of the screen saver, the content can be shown to the user when the user leaves and sits down.
It is desirable that the display control unit 508 sets a content display area on each screen and selects content corresponding to each screen characteristic. The display condition information acquired by CS 604 may include information indicating which content and which category of content is displayed on which screen. In this case, the display control unit determines a screen on which the content is displayed based on this information.

(effect)
As described above, in the present embodiment, the service providing server 100 controls to display the content provided from the content providing server 101 on the display unit of the user terminal 102 based on the display condition information instructed by the user company. . As a result, the service providing server 100 belongs to a user company that uses information such as advertisements, news of the industry, information that the company wants to convey to the employee positively, information that the employee wants to browse in the training of the employee, etc. The content desired to be provided to the user can be provided to the user terminal 102.
The information processing system can increase the efficiency of work for the workplace by using information that displays content with high importance for each workplace as the display condition information.
There are individual differences in information retrieval capabilities, and employees of the user company may or may not be able to search for information that the user company wants the employee to see. Therefore, the information processing system can provide the contents in a batch to those who want to see the content by using the display condition information including the specification of the content that the user wants to see. It is possible to speed up the acquisition.
In addition, the information processing system can collectively provide primary information that can be directly transmitted to each employee of the user company, instead of hearing information from other employees. As a result, the information processing system can achieve uniform information obtained by each employee of the user company.

In addition, with the processing of this embodiment, the user company receives only the necessary content indicated by the display condition information from the content provider, and reduces the burden of unnecessary charges due to receiving unnecessary content. Can do.
Moreover, the content provider can reduce the invalid content distribution which is not browsed by the process of this embodiment, and can also raise the advertising effectiveness measurement value. The content provider can expect further improvement in effective distribution by designating the department and industry within the content distribution destination company. In addition, if the display condition information includes designation that all employees of a specific company or department are allowed to browse, it is an effective means for collecting advertisers.

(Modification)
In the present embodiment, the organization to which the user who uses the user terminal 102 belongs is a company. However, the organization to which the user who uses the user terminal 102 belongs may be another organization such as a school. In this case, the service providing server acquires display condition information indicating the content display condition specified by another organization.
In the present embodiment, the service providing server 100 classifies the content provided from the content providing server 101, and based on the classification information of each content and the display condition information indicating the content display condition including the condition related to the content classification. Thus, the display of content on the display unit of the user terminal 102 was controlled. However, the service providing server 100 may control the display of content on the display unit of the user terminal 102 based on display condition information indicating content display conditions that do not include a condition related to content classification. For example, when the display condition information includes designation of the display time and the display location of all the contents, the service providing server 100 sequentially designates all the contents provided from the content providing server 101 by the display condition information. Control to display the specified display time at the display location.

In the present embodiment, the service providing server acquires the display condition information indicating the specification of the content display condition by the user company in CS 604, and controls the display of the content based on the acquired display condition information. However, the service providing server acquires the display condition information indicating the specification of the content display condition by the user company and the specification of the content display condition by the content provider in CS 604, and based on the acquired display condition information, The display may be controlled. At that time, the display condition information includes, for example, specification of content (or specification of content classification) that the content provider wants to provide to a specific user (specified by user attribute information such as a corporate name and business type). It is. In this case, the display control unit 508 shows the content that the user company recognizes as appropriate among the content that the content provider wants the user to browse.
In the present embodiment, the service providing server 100 provides content specified by the user company to the user terminal 102 according to the display condition information acquired by the CS 604. However, the service providing server 100 may provide the user terminal 102 with content recommended by the service provider or content requested by the user of the user terminal 102 in addition to the content specified by the user company. In that case, the service providing server 100 determines the content recommended by the service provider or the content requested by the user of the user terminal 102 by the set ratio (for example, 20%) of the number of contents designated by the user company. May be provided to the user terminal 102.

In the present embodiment, the display condition information acquired by the CS 604 includes information indicating a condition when content is displayed. However, the display condition information may include information indicating conditions when content display is prohibited. And the display control part 508 is good also as prohibiting the display of a content based on the information.
For example, it is inappropriate to display content on the display unit of the user terminal 102 during presentation using the user terminal 102. Thus, information indicating a condition when content display is prohibited includes, for example, information indicating that a presentation projector or a large display is connected to the user terminal 102. When the display control unit 508 inquires about the state of the user terminal 102 and acquires information on the state that the presentation projector is connected to the user terminal 102 as a result of the inquiry, the display control unit 508 displays the display unit of the user terminal 102. Prohibit content from being displayed on
Also, information indicating the conditions when content display is prohibited includes, for example, that the user terminal 102 is a tablet terminal and that the user terminal 102 is VPN-connected to the service providing server 100 from outside or overseas. It is good also as information which shows.
In the present embodiment, the display control unit 508 displays the contents one by one in the display area of the screen of the provided service. However, a plurality (for example, two, three, etc.) may be displayed.

In the present embodiment, the display control unit 508 displays the content in a display mode in which the number of times of display is increased as the display priority of the content is higher. However, the display control unit 508 may display the content in another display mode. For example, as the display priority of content is higher, the size of the content at the time of display may be increased. For example, when the three sizes of “Large”, “Medium”, and “Small” are set in advance as the size of the content, the display control unit 508 sets these sizes according to the display priority of the content. The content may be displayed in any size.
Further, the display control unit 508 may change the location of the content at the time of display according to the display priority of the content, for example. For example, the display control unit 508 sets the display location of the content whose display priority of the content is higher than a preset threshold as the upper right corner of the screen of the providing service, and sets the display location of the content lower than the preset threshold of the providing service. It may be the lower right corner of the screen. Thereby, the service providing server 100 can display more important content more conspicuously.
The display condition information acquired by CS 604 may include information indicating the display mode in which the content is displayed. Then, the display control unit 508 may determine the display mode based on the information.

In the present embodiment, the display control unit 508 can display the content even on the DaaS login screen. In that case, the display control unit 508 may perform the following processing in order to acquire content browsing information that is information indicating whether or not the displayed content has been browsed by the user.
In other words, the display control unit 508 may display the login screen that is behind the notification screen after the notification screen is displayed in front of the login screen and the close button of the notification screen is clicked. The display control unit 508 may display the notification screen before displaying the login screen, and may display the original login screen after clicking the close button of the notification screen. When using DaaS, a login operation must be performed. Therefore, by doing in this way, the display control part 508 can show a content to a user more reliably.
In addition, the display control unit 508 provides a check box for “notified browsing” next to the login button on the login screen of the DaaS, detects the check on the check box, activates the login button, and can be clicked. It is good to do. Thereby, the display control unit 508 can prompt the user to browse the content.
The login screen is a screen that the user always browses at the start of business, but has a characteristic that its display time is short. Therefore, in the content display on the login screen, the display control unit 508 may display the number of contents that can be displayed from the content with the higher display priority without replacing the content according to the display time.

In the present embodiment, the display control unit 508 can display a plurality of contents on one screen. At this time, since the display space of the content is limited, content that is not related to each other may be displayed.
In such a case, the display control unit 508 arranges objects such as a “related” button and a “more” button around each displayed content (horizontal and upward). Then, when the selection of the object is detected, the display control unit 508 may perform control so that only the content related to the content corresponding to the selected object is displayed again in the content display space. The display control unit 508 may make such an object semi-transparent and overlap the content.

In this embodiment, the content providing server 101 belongs to a content provider different from the user company and is a separate device from the service providing server 100. However, the content providing server 101 may belong to a user company. In that case, the service providing server 100 and the content providing server 101 may be integrated as the service providing server 100.
In such a case, the content providing server 101 (or the service providing server 100 integrated with the content providing server 101) also provides the service providing server 100 with contents such as in-house news, announcements to all employees, in-house questionnaire information, and the like. Can be provided. That is, the service providing server 100 receives the information directly from the user company, not from the content provider, when providing the in-house information of the user company as content.
The information processing system may include a plurality of content providing servers 101. At that time, some of the plurality of content providing servers 101 may belong to a user company.
The service providing server 100 may accumulate the content display history and the click history of the content in the user terminal 102, and analyze and report the accumulated data for the content provider or the user company. Further, the service providing server 100 may appropriately mask the raw data of the accumulated data and provide it to a content provider or a user company.

As mentioned above, although preferable embodiment of this invention was explained in full detail, this invention is not limited to the specific embodiment which concerns.
For example, a part or all of the functional configuration of the information processing system described above may be mounted on the service providing server 100 as hardware.

100 service providing server, 101 content providing server, 102 user terminal

Claims (16)

Acquisition means for acquiring the display condition information specified by a user company to which the user belongs, which is content display condition information for a display unit of a user terminal used by a user of a DaS (Desktop as a Service) service; ,
The user included in the user attribute information based on the display condition information, content classification information, and user attribute information acquired by the acquisition means when the user uses the DaaS service. Control means for controlling the display of the content including the in-house information of the user company on the display unit according to the information related to the job of;
An information processing apparatus. A classification means for classifying the content provided from the content providing server;
The control unit controls display of the content classified by the classification unit on the display unit based on the display condition information acquired by the acquisition unit when the user uses the DaaS service. The information processing apparatus according to claim 1.   The information processing apparatus according to claim 2, wherein the classification unit classifies the content provided from the content providing server based on a usage history of the user terminal. The acquisition means acquires the display condition information including a classification designation that designates which classification belongs to the content to be displayed on the display unit,
4. The control unit according to claim 1, wherein the control unit controls the display unit to display content belonging to a classification designated by the classification designation indicated by the display condition information acquired by the acquisition unit. 5. The information processing apparatus described. The information processing apparatus according to claim 4, wherein the classification designation includes designation of which classification to be displayed on the display unit by the user company .   6. The information processing apparatus according to claim 4, wherein the classification designation includes designation of content belonging to which classification to be displayed on the display unit by a content provider. Obtaining the display condition information including priority information which is information indicating the display priority of the content;
The control unit controls display of content on the display unit based on display priority of content determined based on the priority information indicated by the display condition information acquired by the acquisition unit. 6. The information processing apparatus according to any one of 6.   The control means is configured to display the display based on display priority of content determined based on the priority information included in the display condition information acquired by the acquisition means and a usage history of the user terminal. The information processing apparatus according to claim 7, wherein display of content on the unit is controlled.   The control unit displays the content on the display unit based on a display mode according to a display priority of the content determined based on the priority information included in the display condition information acquired by the acquisition unit. The information processing apparatus according to claim 7 or 8 to be controlled.   The information processing apparatus according to claim 1, wherein the control unit further controls to not display content on the display unit when the state of the user terminal is a preset state.   The control unit further controls to display an object corresponding to each content on the display unit, and when selection of the object is detected, only the content related to the content corresponding to the selected object is detected. The information processing apparatus according to claim 1, wherein the information processing apparatus is controlled to display again on the display unit. When the user uses the DaaS service , the control unit is configured to display a screen displayed on the display unit when using the DaaS service based on the display condition information acquired by the acquiring unit. The information processing apparatus according to claim 1, wherein the information processing apparatus controls the content to be displayed on the screen. Acquisition means for acquiring the display condition information specified by a user company to which the user belongs, which is content display condition information for a display unit of a user terminal used by a user of the DaS service ;
The user included in the user attribute information based on the display condition information, content classification information, and user attribute information acquired by the acquisition means when the user uses the DaaS service. Control means for controlling the display of the content including the in-house information of the user company on the display unit according to the information related to the job of;
Having a system. An information processing method executed by an information processing apparatus,
An acquisition step of acquiring the display condition information specified by a user company to which the user belongs, which is content display condition information for a display unit of a user terminal used by a user of a DaS service ;
The user included in the user attribute information based on the display condition information, content classification information, and user attribute information acquired in the acquisition step when the user uses the DaaS service. A control step of controlling display of content including in-house information of the user company on the display unit according to information on the duties of
An information processing method including: An information processing method executed by a system,
An acquisition step of acquiring the display condition information specified by a user company to which the user belongs, which is content display condition information for a display unit of a user terminal used by a user of a DaS service ;
The user included in the user attribute information based on the display condition information, content classification information, and user attribute information acquired in the acquisition step when the user uses the DaaS service. A control step of controlling display of content including in-house information of the user company on the display unit according to information on the duties of
An information processing method including: A program for causing a computer to function as each unit of the information processing apparatus according to any one of claims 1 to 12 .

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