JP6619734B2 - スクロール可能広告ユニットの広告に対するインプレッションのクレジット - Google Patents

スクロール可能広告ユニットの広告に対するインプレッションのクレジット Download PDF

Info

Publication number
JP6619734B2
JP6619734B2 JP2016523739A JP2016523739A JP6619734B2 JP 6619734 B2 JP6619734 B2 JP 6619734B2 JP 2016523739 A JP2016523739 A JP 2016523739A JP 2016523739 A JP2016523739 A JP 2016523739A JP 6619734 B2 JP6619734 B2 JP 6619734B2
Authority
JP
Japan
Prior art keywords
advertisement
display area
user
advertisements
online system
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Fee Related
Application number
JP2016523739A
Other languages
English (en)
Japanese (ja)
Other versions
JP2016525242A (ja
JP2016525242A5 (enExample
Inventor
アンドリュー カンター、ジェフリー
アンドリュー カンター、ジェフリー
メイソン、デイビッド
タン、イー
ステッドマン、ブライアン
ディーパック カランデ、チンメイ
ディーパック カランデ、チンメイ
リアン、チャオ
Original Assignee
フェイスブック,インク.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by フェイスブック,インク. filed Critical フェイスブック,インク.
Publication of JP2016525242A publication Critical patent/JP2016525242A/ja
Publication of JP2016525242A5 publication Critical patent/JP2016525242A5/ja
Application granted granted Critical
Publication of JP6619734B2 publication Critical patent/JP6619734B2/ja
Expired - Fee Related legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0242Determining effectiveness of advertisements
    • G06Q30/0246Traffic

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Computing Systems (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Tourism & Hospitality (AREA)
  • User Interface Of Digital Computer (AREA)
JP2016523739A 2013-07-02 2014-05-07 スクロール可能広告ユニットの広告に対するインプレッションのクレジット Expired - Fee Related JP6619734B2 (ja)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US13/933,552 2013-07-02
US13/933,552 US10210541B2 (en) 2013-07-02 2013-07-02 Crediting impressions to advertisements in scrollable advertisement units
PCT/US2014/037102 WO2015002692A1 (en) 2013-07-02 2014-05-07 Crediting impressions to advertisements in scrollable advertisement units

Related Child Applications (1)

Application Number Title Priority Date Filing Date
JP2019110758A Division JP2019149209A (ja) 2013-07-02 2019-06-14 スクロール可能広告ユニットの広告に対するインプレッションのクレジット

Publications (3)

Publication Number Publication Date
JP2016525242A JP2016525242A (ja) 2016-08-22
JP2016525242A5 JP2016525242A5 (enExample) 2017-06-01
JP6619734B2 true JP6619734B2 (ja) 2019-12-11

Family

ID=52133444

Family Applications (2)

Application Number Title Priority Date Filing Date
JP2016523739A Expired - Fee Related JP6619734B2 (ja) 2013-07-02 2014-05-07 スクロール可能広告ユニットの広告に対するインプレッションのクレジット
JP2019110758A Pending JP2019149209A (ja) 2013-07-02 2019-06-14 スクロール可能広告ユニットの広告に対するインプレッションのクレジット

Family Applications After (1)

Application Number Title Priority Date Filing Date
JP2019110758A Pending JP2019149209A (ja) 2013-07-02 2019-06-14 スクロール可能広告ユニットの広告に対するインプレッションのクレジット

Country Status (6)

Country Link
US (1) US10210541B2 (enExample)
JP (2) JP6619734B2 (enExample)
KR (1) KR102033580B1 (enExample)
AU (1) AU2014284645A1 (enExample)
CA (1) CA2912754C (enExample)
WO (1) WO2015002692A1 (enExample)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20230186015A1 (en) * 2014-10-25 2023-06-15 Yieldmo, Inc. Methods for serving interactive content to a user

Families Citing this family (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20200218413A1 (en) 2014-10-30 2020-07-09 Google Llc Systems and methods for presenting scrolling online content on mobile devices
US20160125453A1 (en) * 2014-11-05 2016-05-05 Yahoo!, Inc. Advertisement viewability determination
JP6753648B2 (ja) * 2015-01-20 2020-09-09 ヤフー株式会社 配信装置、広告装置および配信方法
US9438936B1 (en) * 2015-04-03 2016-09-06 Mirriad Limited Producing video data
US20160299654A1 (en) * 2015-04-10 2016-10-13 Flipboard, Inc. Speed bump for confirming ad impression in a feed
US10817899B2 (en) * 2017-01-31 2020-10-27 Oath Inc. Methods and systems for monitoring viewable impressions of online content
US11720924B2 (en) 2017-04-05 2023-08-08 Cinarra Systems, Inc. Systems and methods for cookieless opt-out of device specific targeting
US11164212B2 (en) * 2017-04-12 2021-11-02 Cinarra Systems, Inc. Systems and methods for relevant targeting of online digital advertising
JP6386626B1 (ja) * 2017-06-15 2018-09-05 楽天株式会社 表示装置、表示方法、ならびに、プログラム
US11516277B2 (en) * 2019-09-14 2022-11-29 Oracle International Corporation Script-based techniques for coordinating content selection across devices

Family Cites Families (18)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2007286832A (ja) 2006-04-14 2007-11-01 Nippon Telegr & Teleph Corp <Ntt> 広告配信システムおよび広告配信方法、広告配信プログラム
US20080228537A1 (en) * 2007-02-26 2008-09-18 Andrew Monfried Systems and methods for targeting advertisements to users of social-networking and other web 2.0 websites and applications
US20090259537A1 (en) 2008-04-14 2009-10-15 Microsoft Corporation Advertisement-funded software
KR101021016B1 (ko) 2008-04-29 2011-03-09 엔에이치엔비즈니스플랫폼 주식회사 광고 시청률 집계 방법 및 상기 방법을 이용한 광고 시스템
US8583482B2 (en) * 2008-06-23 2013-11-12 Double Verify Inc. Automated monitoring and verification of internet based advertising
US20100036733A1 (en) 2008-08-06 2010-02-11 Yahoo! Inc. Method and system for dynamically updating online advertisements
US20100161411A1 (en) * 2008-12-22 2010-06-24 Kindsight System and method for generating display advertisements from search based keyword advertisements
JP5185240B2 (ja) 2009-11-26 2013-04-17 楽天株式会社 サーバ装置、ユーザ関心度算出方法、ユーザ関心度算出プログラム、及び情報提供システム
US8972879B2 (en) * 2010-07-30 2015-03-03 Apple Inc. Device, method, and graphical user interface for reordering the front-to-back positions of objects
US20120284112A1 (en) * 2010-11-03 2012-11-08 Anantha Pradeep Systems and methods for social network and location based advocacy with neurological feedback
US8874639B2 (en) * 2010-12-22 2014-10-28 Facebook, Inc. Determining advertising effectiveness outside of a social networking system
US20120166532A1 (en) 2010-12-23 2012-06-28 Yun-Fang Juan Contextually Relevant Affinity Prediction in a Social Networking System
JP5646359B2 (ja) 2011-02-01 2014-12-24 ヤフー株式会社 計算装置及び方法
US20130066706A1 (en) 2011-09-09 2013-03-14 c/o Facebook, Inc. Tracking Effects of an Ad Impression on Other Activity in a Social Networking System
US20130085840A1 (en) 2011-10-03 2013-04-04 Ibt Internet Business Technologies Methods and Systems for Real-Time Audience Tracking
US20130124297A1 (en) 2011-11-10 2013-05-16 John Hegeman Multi-dimensional advertisement bidding
JP5000010B1 (ja) 2011-12-22 2012-08-15 楽天株式会社 広告システム、広告システムの制御方法、広告制御装置、広告制御装置の制御方法、プログラム、及び情報記憶媒体
US20130305170A1 (en) * 2012-05-02 2013-11-14 Zedo, Inc. Systems, techniques and mechanisms for displaying online advertisements in a viewable area of a web browser

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20230186015A1 (en) * 2014-10-25 2023-06-15 Yieldmo, Inc. Methods for serving interactive content to a user
US11809811B2 (en) * 2014-10-25 2023-11-07 Yieldmo, Inc. Methods for serving interactive content to a user
US20240020460A1 (en) * 2014-10-25 2024-01-18 Yieldmo, Inc. Methods for serving interactive content to a user
US12271683B2 (en) * 2014-10-25 2025-04-08 Yieldmo, Inc. Methods for serving interactive content to a user

Also Published As

Publication number Publication date
KR20160024870A (ko) 2016-03-07
JP2019149209A (ja) 2019-09-05
CA2912754A1 (en) 2015-01-08
WO2015002692A1 (en) 2015-01-08
JP2016525242A (ja) 2016-08-22
CA2912754C (en) 2019-09-24
US20150012352A1 (en) 2015-01-08
AU2014284645A1 (en) 2015-12-10
US10210541B2 (en) 2019-02-19
KR102033580B1 (ko) 2019-10-17

Similar Documents

Publication Publication Date Title
US10931622B1 (en) Associating an indication of user emotional reaction with content items presented by a social networking system
JP6619734B2 (ja) スクロール可能広告ユニットの広告に対するインプレッションのクレジット
US10606466B2 (en) Presenting additional content to an online system user based on user interaction with a scrollable content unit
KR102276156B1 (ko) 소셜 네트워킹 시스템 사용자에게 제시되는 광고에 대한 최저 경매 가격의 조정
US9900279B2 (en) Displaying a feed of content in a social networking system
US10419560B2 (en) Presenting additional content items to a social networking system user based on receiving an indication of boredom
KR102300159B1 (ko) 광고 타입 및 배치에 기초한 광고 선택 및 가격결정
US20160291914A1 (en) Selecting content items for presentation in a feed based on heights associated with the content items
US10455049B2 (en) Presenting content to an online system user based on content presented by a scrollable content unit
US10528982B2 (en) Determining a prompt for performing an action presented to a user in association with video data
US20210350411A1 (en) Presenting and ordering content items within a scrollable content unit to a social networking system user
CN112088389A (zh) 基于滚动的动画内容呈现
KR102403877B1 (ko) 제한된 기능 상태에서 클라이언트 장치에 표시되는 광고의 가격 결정
JP6377148B2 (ja) スクロール可能広告ユニットの広告の閲覧に基づく価格設定
US10552874B2 (en) Prompting a user to purchase items for use in an application in a feed of content provided by an online system
US20150206196A1 (en) Modifying advertisment bid amounts based on a target average price paid for advertisement presentation
US20160071153A1 (en) Presenting Additional States of Content Items to Users Based on Received Inputs

Legal Events

Date Code Title Description
A521 Request for written amendment filed

Free format text: JAPANESE INTERMEDIATE CODE: A523

Effective date: 20170412

A621 Written request for application examination

Free format text: JAPANESE INTERMEDIATE CODE: A621

Effective date: 20170412

A977 Report on retrieval

Free format text: JAPANESE INTERMEDIATE CODE: A971007

Effective date: 20180326

A131 Notification of reasons for refusal

Free format text: JAPANESE INTERMEDIATE CODE: A131

Effective date: 20180403

A521 Request for written amendment filed

Free format text: JAPANESE INTERMEDIATE CODE: A523

Effective date: 20180606

A131 Notification of reasons for refusal

Free format text: JAPANESE INTERMEDIATE CODE: A131

Effective date: 20180911

A521 Request for written amendment filed

Free format text: JAPANESE INTERMEDIATE CODE: A523

Effective date: 20181119

A02 Decision of refusal

Free format text: JAPANESE INTERMEDIATE CODE: A02

Effective date: 20190219

RD02 Notification of acceptance of power of attorney

Free format text: JAPANESE INTERMEDIATE CODE: A7422

Effective date: 20190520

A521 Request for written amendment filed

Free format text: JAPANESE INTERMEDIATE CODE: A523

Effective date: 20190614

RD02 Notification of acceptance of power of attorney

Free format text: JAPANESE INTERMEDIATE CODE: A7422

Effective date: 20190621

A911 Transfer to examiner for re-examination before appeal (zenchi)

Free format text: JAPANESE INTERMEDIATE CODE: A911

Effective date: 20190624

A131 Notification of reasons for refusal

Free format text: JAPANESE INTERMEDIATE CODE: A131

Effective date: 20190723

A521 Request for written amendment filed

Free format text: JAPANESE INTERMEDIATE CODE: A523

Effective date: 20191023

TRDD Decision of grant or rejection written
A01 Written decision to grant a patent or to grant a registration (utility model)

Free format text: JAPANESE INTERMEDIATE CODE: A01

Effective date: 20191105

A61 First payment of annual fees (during grant procedure)

Free format text: JAPANESE INTERMEDIATE CODE: A61

Effective date: 20191115

R150 Certificate of patent or registration of utility model

Ref document number: 6619734

Country of ref document: JP

Free format text: JAPANESE INTERMEDIATE CODE: R150

S533 Written request for registration of change of name

Free format text: JAPANESE INTERMEDIATE CODE: R313533

R350 Written notification of registration of transfer

Free format text: JAPANESE INTERMEDIATE CODE: R350

R250 Receipt of annual fees

Free format text: JAPANESE INTERMEDIATE CODE: R250

R250 Receipt of annual fees

Free format text: JAPANESE INTERMEDIATE CODE: R250

LAPS Cancellation because of no payment of annual fees