JP6528256B1 - Position-linked coupon distribution system - Google Patents

Abstract

An object is to provide a coupon for a product that is of interest to the consumer at a timing when the consumer's willingness to purchase is strong while promoting the visit to the store by making the consumer's mind exciting. A position-linked coupon distribution system 10 has an input unit 14 for inputting a consumer attribute of a user 2 and a maker 6 for providing a product sold in a store 4 to register coupon information on the product. The coupon registration unit 16, the visit determination unit 18 for determining whether the user 2 has visited the store 4, and the user 2 among the products sold in the store 4 based on the consumer attributes of the user 2 The product selection unit 20 selects a plurality of coupon distribution candidate products from among products presumed to be of interest to the user, and randomly selects from a plurality of products selected at the timing when the user 2 visits the store 4 And a delivery unit 22 for delivering a coupon related to the commodity to the portable terminal. [Selected figure] Figure 1

Description

  The present invention relates to a position-linked coupon delivery system.

  Heretofore, various advertising methods have been considered in order to increase consumers' willingness to purchase. As a technology related to the present invention, for example, in Patent Document 1, position information of a mobile phone is used, and an information provider who meets specific requirements located in a specific area is requested to provide information, and the information provider uses GPS. There is disclosed a system for providing information of a specific area using location information characterized by transmitting information to which location information has been added from a mobile phone with a function.

  In addition, Patent Document 2 is a navigation system for notifying a user's future destination, which is associated with user information such as the user's age, gender, preference, etc. in advance, when the user acts. Storage means for storing information of destination according to date, time, cost, number of people, means of transportation, evaluation information or purpose, etc., and input means for user to input profile such as user's own age, sex or preference And processing means for selecting, based on a predetermined algorithm, action information such as a destination or an action order related to the input profile from among the information of the destination stored in the storage means, and the selected action information And a notification means for notifying the user of the navigation system.

JP 2004-64264 A Unexamined-Japanese-Patent No. 2002-207841

  Providing an advertisement to a consumer who is willing to buy may lead to an increase in sales and the like, but advertising on a product that is not of interest may cause annoyance. On the Internet, a means is also considered to provide advertisements for products that are assumed to be of interest according to the user's past purchase history, etc. However, even if the products of interest are Otherwise, there is a risk that the consumer may feel that the advertisement is troublesome.

  In addition, since it is an age in which goods and information are readily available in recent years, added value such as experiences is important rather than mere purchases, and there is a transition from "consumable" to "consumable" is there.

  The object of the present invention is to provide a coupon for a product that is of interest to the consumer at a time when the consumer's willingness to purchase is strong while promoting the store visit by making the consumer excited.

The position-linked coupon distribution system according to the present invention comprises an input unit for inputting a consumer attribute of the user within a range of information in which the user can not identify the individual of the user, and a product for providing goods sold in a store. A coupon registration unit for registering coupon information on the product; a visit determination unit for determining whether or not the store has visited the store based on position information of the user using a portable terminal; A commodity selection unit which selects a plurality of commodities as distribution candidates of a coupon from the commodities presumed to be of interest to the user among the commodities sold in the store based on the consumer attribute of The coupon related to the item randomly selected from the plurality of items selected when the user visits the store And a distribution unit for distributing to the portable terminal, the coupon registration unit registers the target information of the distribution target person of the coupon which is input by the item manufacturer with the coupon information, the product selector, the As the condition for narrowing down target information is small and the distribution target person is not narrowed down, the probability of being selected as a distribution candidate for the coupon is lowered, and as the condition for narrowing down is large, the coupon is narrowed down. It is characterized in that the probability of being selected as a delivery candidate of is increased .

  In the position-linked coupon distribution system according to the present invention, the coupon registration unit registers target information of a distribution target person of the coupon input by the product maker together with the coupon information, and the product selection unit It is preferable to change the selection probability based on target information.

  In the position-linked coupon distribution system according to the present invention, preferably, the product selection unit changes the selection condition based on the usage history of the coupon distributed by the distribution unit.

  Further, in the position-linked coupon distribution system according to the present invention, when the product is purchased using the coupon distributed by the distribution unit, the store side pays the discount amount corresponding to the coupon. Preferably, a notification unit is provided for notifying the product maker that provides the product so as to compensate the burden.

  According to the present invention, when a user visits a store, a plurality of coupons of a product of interest to the user are selected, and coupons selected from the coupons are distributed with an uncertain probability.

  In this way, the user gets into the habit of checking coupons to be delivered to a mobile terminal, looking forward to the excitement of not knowing which items are sold out, regarding the coupons for the items of interest to the user. Therefore, the visit to the store is promoted in search of excitement, and the coupon of the product of interest arrives at the time when the purchase motivation is high, which leads to the purchase of the product.

It is a conceptual diagram showing the whole business model including a position interlocking coupon delivery system of position information of an embodiment concerning the present invention. The position interlocking coupon delivery system of the embodiment concerning the present invention WHEREIN: It is a figure which shows a mode that the maker narrows down the target which delivers the coupon of goods. The position interlocking coupon delivery system of the embodiment concerning the present invention WHEREIN: It is a figure which shows a mode that the coupon delivered by the shop is used. The position interlocking coupon delivery system of the embodiment concerning the present invention WHEREIN: It is a figure which shows a mode that the coupon delivered by the shop is used.

  Hereinafter, embodiments according to the present invention will be described in detail with reference to the attached drawings. Below, the same numerals are given to the same element in all the drawings, and the overlapping explanation is omitted. Also, in the description in the text, the symbols described earlier are used as necessary.

  FIG. 1 is a conceptual diagram showing the entire business model including the position-linked coupon delivery system 10. As shown in FIG. FIG. 2 is a diagram showing how the maker 6 narrows down targets for distributing coupons of products in the position-linked coupon distribution system 10.

  FIG. 3 is a diagram showing a state in which the coupon distributed in the store 4 is used in the position-linked coupon distribution system 10. FIG. 4 is a diagram showing a flow of compensating for the burden that has been replaced by the store 4 when the coupon is used in the position-linked coupon distribution system 10.

  The position-linked coupon distribution system 10 is a system that distributes coupons for products that the user 2 is interested in at an appropriate timing while promoting the user 2 to visit the store 4.

  The position-linked coupon delivery system 10 is a system provided with a control unit 12. The position-linked coupon distribution system 10 includes a store 4 that joins the system, a maker 6 that provides products to the store 4, and a system that is used by the user 2 who purchases goods at the store 4 while using the system. It is.

  The control unit 12 includes a position information acquisition processing unit 11, an input unit 14, a coupon registration unit 16, a visit determination unit 18, a commodity selection unit 20, a distribution unit 22, a notification unit 24, a storage unit 26, and Is equipped.

  In the position-linked coupon distribution system 10, each function other than the storage unit 26 can be realized by either a hardware configuration or a software configuration. For example, when realized by software, these functions are actually position interlocking stored in a recording medium such as a RAM, a ROM, a hard disk, etc. on a server apparatus configured to include a CPU, an MPU, a RAM, a ROM, etc. It can be realized by operating a coupon delivery program (application software).

  The store 4 is a member store that has made a member contract using the system of the position-linked coupon distribution system 10, and is, for example, a real store of a retail business such as a supermarket. At the entrance of the store 4, a beacon for acquiring location information by receiving a Bluetooth (registered trademark) signal transmitted from the portable terminal 3 of the user 2 is installed.

  The position information acquisition processing unit 11 can grasp the position information of the user 2 based on the information transmitted from the beacon that has acquired the position information of the portable terminal 3 that transmits the Bluetooth signal. In addition, the position information acquisition processing unit 11 can also acquire position information of the user 2 using the portable terminal 3 having a reception unit for receiving satellite radio waves.

  The portable terminal 3 is configured by a smartphone, a tablet terminal, a wearable terminal, or the like having a function capable of transmitting a Bluetooth signal. Moreover, the portable terminal 3 has a receiving part which receives the electromagnetic wave of a GPS Satellite. The GPS reception unit receives radio waves from a plurality of GPS satellites managed by the U.S. Department of Defense, and determines the current position of the portable terminal 3 by determining the distance to each GPS satellite.

  Although the GPS satellites have been described as being satellites managed by the United States Department of Defense, they may be other satellites, for example, quasi-zenith satellites managed by the Japan Aerospace Exploration Agency (JAXA).

  In addition, although it demonstrates as what uses a beacon and a GPS Satellite as an acquisition method of position information here, of course, you may use another method, For example, satellite positioning systems other than GPS, wireless LAN (Wi-Fi Etc.), carrier base stations, IMES (indoor GPS), ultrasonic waves, etc. may be used.

  The input unit 14 uses the portable terminal 3 or a personal computer, etc., and the portable terminal 3 or personal screen for causing the user 2 to input the consumer attribute of the user 2 in advance within a range where the user 2 can not identify himself It has a function of displaying on a computer and storing it in the storage unit 26 in advance.

  The consumer attributes of User 2 may include, for example, nationality, gender, age, residence, occupation, annual income, place of work, family structure, hobbies, health preference etc., of course, even if other personal information is included Good.

  The coupon registration unit 16 has a function of the maker 6 that provides the product sold in the store 4 registering coupon information on the product in the storage unit 26. The coupon registration part 16 registers the target information of the delivery target person of the coupon input by the maker 6 with coupon information.

  As shown in FIG. 2, as coupon information, products to be discounted (for example, milk), discount amount (for example, 20 yen), store names where coupons can be used (for example, super Akasaka store), coupons Information such as a usable period (for example, one month), an upper limit number for use (for example, 50,000 sheets), and a shareable number (for example, five persons) are set.

  The coupon information is set by the maker 6 itself. Further, the maker 6 registers, together with the coupon information, target information which is a target person for distributing the coupon information. Here, as shown in FIG. 2, the target information can register information such as “20's”, “female”, and “health-oriented”, for example. As a result, as shown in FIG. 2, it is possible to target only women in their twenties without being distributed to men in their thirties or men.

  The visit determination unit 18 determines whether or not the store 4 has been visited based on the position information of the user 2 using the mobile terminal 3. When the location information acquisition processing unit 11 receives information from the beacon that receives the Bluetooth signal transmitted from the portable terminal 3, the arrival determination unit 18 determines that the user 2 who owns the portable terminal 3 has entered the store .

  The product selection unit 20 selects a plurality of coupon distribution candidate products from among products sold in the store 4 among products that are assumed to be of interest to the user 2 based on the consumer attributes of the user 2 It has a function.

  For example, in the case where the user 2 is a woman in his twenties and is health-oriented, a plurality of food candidates (for example, 10) which are considered to be of interest to this consumer attribute are selected.

  The commodity selection unit 20 changes the probability of selection based on the above-described target information. The number of manufacturers 6 providing products to the store 4 is not one but a plurality, so each manufacturer 6 wants to expand the target to which coupons are distributed, but the broader the target, the lower the degree of interest of the user 2 is also distributed It is preferable to narrow down the target person and distribute it, because there is a possibility that it will be done.

  For this reason, the smaller the condition for narrowing down, the lower the probability of being selected, such as “Any age or young man or woman,” and the more narrow down conditions (for example, “20 years old” “college student” “male” “Tokyo” Living in Shibuya ward "" live alone "... so that the more conditions such as) increase the probability of being selected. As a result, it is possible to suppress a mismatch such as a product made for women in their twenties being delivered to the mobile terminal 3 of a man in their sixties.

  The commodity selection unit 20 can also change the condition to be selected by learning whether the delivery is accurate or not based on the usage history of the coupon delivered to the mobile terminal 3. It is preferable to learn this function using artificial intelligence (Artifical Intelligence).

  The distribution unit 22 distributes to the mobile terminal 3 a coupon related to a product randomly selected from among a plurality of products selected at the timing when the user 2 visits the store 4. Specifically, three food products are randomly selected from the plurality of food candidates selected by the product selection unit 20. For example, three foods such as "Lactic acid bacteria yogurt", "milk" and "low sugar bread" are selected. The display order of these three food items on the screen of the portable terminal 3 is randomly determined and distributed.

  The notification unit 24 records, in the storage unit 26, the contribution that the store side bears for the discount amount corresponding to the coupon when purchasing a product using the coupon distributed by the distribution unit 22 so that the contribution is compensated. Notify the manufacturer 6 who provides the product.

  Then, an operation of position interlocking coupon delivery system 10 of the above-mentioned composition is explained. The store 4, the maker 6, and the user 2 who intend to use the position-linked coupon distribution system 10 input and register predetermined information to the control unit 12 in advance using the input unit 14 and the like.

  Specifically, the maker 6 registers coupon information on products sold in the store 4. The user 2 inputs the consumer attribute of the user 2 within a range where the user 2 can not identify himself from others using the portable terminal 3 or a personal computer, etc. sign up. The store 4 makes a membership store contract using the system and establishes a communication means capable of transmitting coupon usage history and the like.

  When the user 2 visits the store 4, the Bluetooth signal transmitted from the portable terminal 3 is received to detect that the user 2 has visited the store. Based on the consumer information that the user 2 who has visited the store has input in advance, a plurality of products that are assumed to indicate the interest of the user 2 are selected.

  Three products (for example, "milk", "Lactic acid bacteria yogurt", "Low sugar bread") are randomly extracted from the selected products and delivered. At this time, the user 2 can see the product only after looking at the portable terminal 3 without knowing to which product the coupon is distributed.

  According to the position-linked coupon distribution system 10, since the coupon of the product of interest is distributed with an unreliable probability, for example, the user 2 activates the capsule toy (Gacha Gacha) and any toy comes out It has the advantage of being able to experience the same excitement and excitement as you do not know how to come.

  By having such an experience, it is customary to check the coupon of the portable terminal 3 when entering the store 4. For example, when store 4 is installed in one commercial facility such as a supermarket, drug store, clothes store, etc., user 2 obtains a coupon at the supermarket and then moves to the drug store to handle the coupon. It would be fun to go to Store 4 in the form of getting a coupon at the clothes store, and it could be said that they were enjoying the consumption of goods.

  In general, the user 2 considers the advertisement to be annoying because the advertisement is provided for the product that the user has no interest at all, and the advertisement is provided at a time when the user does not need it. According to a market research of rankings for download using application software such as the portable terminal 3, it was found that the ones occupying the top of the rankings are application software for preventing an advertisement from being displayed.

  According to the survey results, it can be seen that sending advertisements when it is not time to feel or do not want the product is counterproductive. However, according to the position-linked coupon distribution system 10, for example, in order to purchase food, the user 2 goes to a supermarket (store 4), and thus the purchase motivation for purchasing food products is the highest.

  Since the coupon of the product that the user 2 is interested in is delivered while the purchase intention is high, there is an advantage of promoting the purchase of the product and contributing to the sales increase of the store 4.

  Here, when the user 2 uses the coupon distributed to the portable terminal 3, as shown in FIG. 3A, if “use coupon” displayed on the screen of the portable terminal 3 is operated, as shown in FIG. As shown in (b), a one-dimensional code corresponding to this coupon is displayed.

  The clerk visually checks the one-dimensional code displayed on the portable terminal 3 and performs discount processing (for example, 20 yen discount from the sales price). At this time, the store 4 bears the discount amount instead of the maker 6.

  Thereafter, the user 2 reads the QR code (registered trademark) displayed on the point grant card 5 (see FIG. 3C) owned by the clerk at the checkout of the store 4 with the portable terminal 3 as shown in FIG. As shown in), a series of accounting processes are completed, and points owned by user 2 are added.

  In the above, although the amount corresponding to the discounted amount when the user 2 purchases the product using the coupon is temporarily replaced by the store 4 side, the control unit 12 notifies the maker 6 of the information of the burden amount, and the later date , Will be paid to the store 4 side from the manufacturer 6 side.

  As described above, according to the position-linked coupon distribution system 10, the maker 6 can have the opportunity to recommend the product to the user 2 without using personnel such as a tasting salesperson for promoting the product. The two users can also purchase coupons for products that they are interested in by distributing coupons, so both have merit. In addition, the store 4 side can also sell the product without discounting substantially and can contribute to the sales improvement, and the remarkable effect that the three parties can establish a win-win-win relationship Play.

  2 user, 3 portable terminal, 4 stores, 5 point grant card, 6 manufacturers, 10 position interlocking coupon distribution system, 11 position information acquisition processing unit, 12 control unit, 14 input unit, 16 coupon registration unit, 18 coming store judgment unit, 20 product selection unit, 22 distribution unit, 24 notification unit 26 storage unit.

Claims (3)

An input unit for inputting a consumer attribute of the user within a range of information in which the user can not identify the individual of the user;
A coupon registration unit for a product maker providing products sold in a store to register coupon information on the products;
A visit determination unit for determining whether or not the store has visited the store based on position information of the user using a mobile terminal;
A commodity selection unit which selects a plurality of commodities as distribution candidates of a coupon from the commodities presumed to be of interest to the user among the commodities sold in the store based on consumer attributes of the user When,
A distribution unit which distributes the coupon for the product randomly selected from among the plurality of products selected at the timing when the user visits the store, to the mobile terminal;
Equipped with
The coupon registration unit registers target information of a distribution target person of the coupon input by the product maker together with the coupon information,
The product selection unit reduces the probability of being selected as a distribution candidate for the coupon as the condition for narrowing down the target information is small and the distribution target person is not narrowed down, and the condition for narrowing is large. A position-linked coupon distribution system, characterized in that the probability of being selected as a distribution candidate of the coupon is increased as the number is narrowed . In the position-linked coupon distribution system according to claim 1 ,
The position-linked coupon distribution system, wherein the product selection unit changes the condition to be selected based on the usage history of the coupon distributed by the distribution unit. In the position-linked coupon delivery system according to claim 1 or 2 ,
When the user purchases the product using the coupon distributed by the distribution unit, the store pays a discount amount corresponding to the coupon, and the product is provided so as to compensate the burden. A position-linked coupon distribution system comprising: a notification unit for notifying the product manufacturer.

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