JP6289436B2 - Distribution apparatus, distribution method, and distribution program - Google Patents

Description

  The present invention relates to a distribution device, a distribution method, and a distribution program.

  In recent years, with the rapid spread of the Internet, advertisement distribution via the Internet has been actively performed. For example, advertisement distribution is performed in which advertising content such as companies and products is displayed in an advertising space set in an advertising medium (for example, a web page), and when such advertising content is clicked, the transition is made to the advertiser's web page. It has been broken.

  In addition, contents such as novels and comics (for example, electronic books obtained by digitizing various books) are distributed to the user's terminal device, and a predetermined application (for example, electronic book viewer) installed in the terminal device is used. A technique for enabling browsing of such content has been established.

  Here, a technique for inserting advertisement content into content has been proposed. For example, in Patent Literature 1, when content is displayed on a display unit, it is detected whether or not there is a gap that can display predetermined text information (for example, text information related to an advertisement) on the display unit. When it is detected that there is a text, the text is displayed in the detected gap area.

JP 2002-109359 A

  However, the above-described conventional technology does not always improve the appeal effect of text information displayed together with content. For example, when it is detected that there is a gap area, the above-described conventional technology displays text information corresponding to the content of the frame included in the content in the gap area. However, users who mainly focus on browsing content may not pay attention to text information related to advertisements, and the above-described conventional technology does not always improve the appeal effect of text information displayed together with electronic books. Absent.

  The present application has been made in view of the above, and an object thereof is to provide a distribution device, a distribution method, and a distribution program that can improve the appeal effect of text information displayed together with an electronic book.

  The distribution apparatus according to the present application includes an acquisition unit that acquires image information and predetermined text information included in a book, and the image information and text information acquired by the acquisition unit in a display frame that is displayed together with the electronic book. And a distribution unit that distributes the information to be displayed.

  According to one aspect of the embodiment, it is possible to provide a distribution device, a distribution method, and a distribution program that can improve the appeal effect of text information displayed together with content such as an electronic book.

FIG. 1 is a diagram illustrating an example of advertisement distribution processing according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the distribution apparatus according to the embodiment. FIG. 3 is a diagram illustrating an example of the image information storage unit according to the embodiment. FIG. 4 is a diagram illustrating an example of the advertisement information storage unit according to the embodiment. FIG. 5 is a flowchart illustrating an advertisement distribution processing procedure by the distribution apparatus according to the embodiment. FIG. 6 is a diagram illustrating an example of the image information storage unit corresponding to the user attribute. FIG. 7A is a diagram illustrating an example of a content page of an electronic book. FIG. 7B is a diagram illustrating an example of the image information storage unit corresponding to the author. FIG. 7C is a diagram illustrating an example of a content page displayed on the display screen of the terminal device. FIG. 8 is a diagram illustrating an example of an image information storage unit corresponding to a book. FIG. 9A is an explanatory diagram of processing for displaying image information in each of a plurality of advertising spaces. FIG. 9B is a diagram illustrating an example of an image information storage unit when image information is displayed in each of a plurality of advertising spaces. FIG. 9C is a diagram illustrating an example when image information is displayed in each of a plurality of advertising spaces. FIG. 10 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the distribution apparatus.

  Hereinafter, modes for carrying out a distribution device, a distribution method, and a distribution program according to the present application (hereinafter referred to as “embodiments”) will be described with reference to the drawings. Note that the distribution device, distribution method, and distribution program according to the present application are not limited by this embodiment. Moreover, in the following embodiment, the same code | symbol is attached | subjected to the same site | part and the overlapping description is abbreviate | omitted.

[1. (Advertisement delivery processing)
Hereinafter, an example of the advertisement distribution process according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of advertisement distribution processing according to the embodiment. FIG. 1 shows an example in which advertisement distribution processing is performed by the advertisement distribution system 1.

  In the example illustrated in FIG. 1, the advertisement distribution system 1 includes a terminal device 10, an electronic book server 100, and a distribution device 200. The terminal device 10, the electronic book server device 100, and the distribution device 200 are communicably connected via a network by wireless or wired communication. Note that the advertisement distribution system 1 shown in FIG. 1 may include a plurality of terminal devices 10, a plurality of electronic book server devices 100, and a plurality of distribution devices 200.

  The terminal device 10 is a terminal device used by a user. The terminal device 10 is, for example, a tablet terminal, a PC (Personal Computer), a mobile phone, a PDA (Personal Digital Assistant), or the like. In addition, it is assumed that a predetermined application that provides various electronic books so as to be browsed is installed in the terminal device 10. For example, such an application (referred to as “electronic book application A1”) is an electronic book (electronic cartoon) obtained by digitizing a paper book (for example, comic book), and a comic-only website such as “Manga Daizenshu Z”. And has a function of providing browsing.

  As will be described in detail later, a predetermined web page included in the complete manga collection Z is provided with a predetermined advertisement frame (an example of a display frame), in which image information and advertisement information are displayed. The Thereby, for example, image information and advertisement information are displayed together with the electronic book on the terminal device 10 that has requested the predetermined web page.

  The electronic book server 100 performs various controls related to the management of the electronic book application A1 and the distribution of the comic-only website “Manga Daizenshu Z” displayed by the electronic book application A1.

  The distribution device 200 is a server device that distributes advertisement information and the like. Specifically, the distribution apparatus 200 acquires image information and predetermined text information included in the book from the storage unit. In this embodiment, it is assumed that the book is a book handled on the website “Manga Daizenshu Z” and an electronic book in which the book is digitized. However, the present invention is not limited to this example, and the book may be, for example, a newspaper, a magazine, various dictionaries, a reference book, a photo book, a collection of works, or the like, or may be a digitized one. Then, the distribution device 200 distributes the acquired image information and text information to the terminal device 10 so that the acquired image information and text information are displayed in the advertising space displayed together with the electronic book to be displayed (electronic book browsed by the user). Below, the flow of an advertisement delivery process is demonstrated concretely.

  First, it is assumed that the user of the terminal device 10 activates the electronic book application A1. Then, it is assumed that the user instructs a search for comics belonging to the category “love” from the TOP page of the displayed website “Manga Daizenshu Z”. Thereby, the terminal device 10 transmits a page request of the web page P1 which is a search result list page of the category “renai” to the electronic book server 100 (step S1).

  When the electronic book server 100 receives a page request for the web page P1, the electronic book server 100 searches for comics belonging to the category “love” and generates the web page P1. FIG. 1A is an example of the web page P1. In the example of FIG. 1A, the web page P1 includes comics B1 and B2 as a search result list of the category “love”. The web page P1 includes an advertising space F1 in which advertising information is displayed. And the electronic book server 100 delivers such a web page P1 to the terminal device 10 (step S2). Thereby, the terminal device 10 displays predetermined advertisement information together with the comics B1 and B2.

  Then, when receiving the web page P1, the terminal device 10 transmits an advertisement request to the distribution device 200 because the received web page P1 includes an advertisement acquisition command (step S3). For example, the terminal device 10 transmits an advertisement request including the category “love” to the distribution device 200.

  When receiving the advertisement request, the distribution apparatus 200 acquires a template image associated with the category “love” from the image information storage unit 221 (step S4). As shown in FIG. 1, in the image information storage unit 221, image information extracted from a frame included in a book (manga) handled in the complete manga collection Z is registered as a template image. Each template image is registered in association with a “comic category” that is a category to which the comic of the template image publisher belongs.

  In each template image, “advertisement category”, which is condition information for determining which category of advertisement information is to be displayed together with the template image, is registered in association with each template image. In the “advertisement category”, it is desirable to register an item suitable for the corresponding template image. For example, if the template image G1 includes a female character, the template image G1 is desirably registered in association with the advertisement category “for women”.

  In this embodiment, it is assumed that the template image, comic category, and advertisement category are registered in the image information storage unit 221 in advance by the administrator of the distribution apparatus 200. For example, the administrator of the distribution apparatus 200 selects at least one arbitrary frame from the comics handled in “Manga Collection Z”, and the image information storage unit 221 uses the image information extracted from the selected frame as a “template image”. Register with. In addition, the administrator registers the category associated with the comic from which the image information is extracted as “comic category” in the image information storage unit 221. Note that template images do not necessarily have to be extracted from comics handled in “Manga Daizenshu Z”. For example, as described above, they are extracted from newspapers, magazines, various dictionaries, reference books, photo collections, collections of works, etc. May be.

  In step S4, when the distribution request is received, the distribution device 200 refers to the image information storage unit 221 and associates the comic category “love” with the category “love” included in the advertisement request. The template image G1 being acquired is acquired. Thereby, the delivery apparatus 200 can acquire the template image extracted from the comics which belong to the same category as the category searched by the user.

  Here, a template image G1 is shown in FIG. The template image G1 includes a female character Ch1 and a balloon R1 as shown in FIG.

  Next, the distribution apparatus 200 acquires advertisement information displayed together with the acquired template image G1 from the advertisement information storage unit 222 (step S5). As shown in FIG. 1, advertisement information received from an advertiser and an advertisement category are registered in the advertisement information storage unit 222.

  The advertisement information is an advertisement text in a text format. That is, in the present embodiment, the advertisement information is an example of text information. The advertisement category is condition information used for matching with the template image.

  For example, the distribution apparatus 200 associates the advertisement category “for women” with the template image G1 acquired in step S4, and thus in step S5, the advertisement information AD1 associated with the advertisement category “for women”. To get. As shown in FIG. 1C, the advertisement information AD1 is, for example, text information such as “AB cosmetics are effective for dry skin!”.

  Then, the distribution apparatus 200 integrates the acquired template image G1 and the advertisement information AD1 (Step S6). For example, the distribution apparatus 200 inserts the advertisement information AD1 into the balloon R1 included in the template image G1. In this way, the template image G1 in which the advertisement information AD1 is inserted into the balloon R1 is set as the advertisement content “G1 + AD1”. Then, the distribution device 200 distributes the advertising content “G1 + AD1” to the terminal device 10 that is the transmission source of the advertisement request (Step S7).

  Then, the terminal device 10 displays the web page P1 in which the advertising content “G1 + AD1” received from the distribution device 200 is arranged in the advertising space F1 (step S8). Here, FIG. 1D shows an example of the web page P1 displayed on the display screen 13 of the terminal device 10. When the web page P1 is displayed by the terminal device 10, the template image G1 in which the advertisement information AD1 is inserted into the balloon R1 included in the template image G1 is displayed in the advertisement frame F1 as shown in FIG. The

  As described above, the distribution apparatus 200 according to the embodiment acquires the image information included in the book and the predetermined text information from the storage unit, and obtains the template image that is the acquired image information and the advertisement information that is the text information. Integrate. And the delivery apparatus 200 displays the integrated thing on the terminal device 10 as advertisement content. Thereby, for example, as illustrated in FIG. 1D, the distribution apparatus 200 can show the user as if the character actually appearing in the predetermined cartoon appeals the advertisement information.

  For example, a user who activates the electronic book application A1 and wants to browse comics can be said to be a comic lover with a high probability. Here, even if general advertisement information is displayed together with the comic, it is not likely that the user who is watching the comic pays attention to the advertisement information displayed together. Therefore, using the fact that the user likes comics, the distribution device 200 displays the user as if the character actually appearing in the predetermined comic is appealing the advertisement information, so that the distribution device 200 can display the user information on the advertisement information. Increase interest. Thereby, the delivery apparatus 200 can improve the appeal power of the advertisement information which is text information.

[2. Configuration of distribution device]
Next, the configuration of the distribution apparatus 200 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the distribution apparatus 200 according to the embodiment. As illustrated in FIG. 2, the distribution apparatus 200 includes a communication unit 210, a storage unit 220, and a control unit 230.

  The communication unit 210 is realized by, for example, a NIC (Network Interface Card). The communication unit 210 is connected to the network by wire or wireless, and transmits and receives information to and from the terminal device 10 and the electronic book server 100.

  The storage unit 220 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 220 includes an image information storage unit 221 and an advertisement information storage unit 222.

  The image information storage unit 221 is a storage unit that stores various types of information related to the template image. FIG. 3 shows an example of the image information storage unit 221 according to the embodiment. In the example of FIG. 3, the image information storage unit 221 includes items such as “image ID”, “template image”, “comic category”, and “advertisement category”.

  “Image ID” is identification information for identifying each template image. “Template image” indicates image information included in a predetermined book. As described above, the book is a book handled on the website “Manga Daizenshu Z” and an electronic book obtained by digitizing the book. However, the present invention is not limited to this, and any other book-related contents such as newspapers, magazines, various dictionaries, reference books, photo collections, work collections, and the like may be used. Then, for example, the administrator of the distribution apparatus 200 selects at least one piece of image information such as an arbitrary frame, text, illustration, or photograph from such a predetermined book. Then, the administrator registers the selected image information in the image information storage unit 221 as a “template image”.

  Furthermore, the administrator performs license processing (for example, copyright processing) on the extracted template image, and then registers it in the image information storage unit 221. For example, the administrator performs license processing and registers in the image information storage unit 221 by obtaining approval from the extracted template image publisher that the template image can be used.

  “Comic category” indicates a category to which the comic of the template image publisher belongs. For example, when extracting the image information (template image), the administrator of the distribution apparatus 200 also identifies the category to which the comic of the image information publisher belongs and stores it in the comic category. That is, the comic category is a category to which comics belong and a category to which image information belongs.

  “Advertisement category” indicates condition information for determining which category of advertisement information is to be displayed together with the template image. In the “advertisement category”, it is desirable to register an item suitable for the corresponding template image.

  That is, FIG. 3 shows an example in which the template image G1 identified by the image ID “T1” belongs to the comic category “love” and the advertisement category “for women” is associated.

  Next, the advertisement information storage unit 222 is a storage unit that stores various types of information related to advertisement information. Here, FIG. 4 shows an example of the advertisement information storage unit 222 according to the embodiment. In the example of FIG. 4, the advertisement information storage unit 222 includes items such as “advertiser ID”, “advertisement information”, “advertisement category”, “bid price”, “CTR”, “eCPM”, and “URL”.

  “Advertiser ID” indicates identification information for identifying a terminal device (advertiser terminal) used by an advertiser or an advertiser for submission of advertising content. “Advertisement information” indicates advertisement information submitted by the advertiser. For example, advertisement information is submitted in text format.

  “Bid price” indicates an advertisement fee designated when an advertiser submits advertisement information. For example, the “bid price” corresponds to a unit price paid from the advertiser to the advertisement distributor (for example, the administrator of the distribution apparatus 200) when the advertisement information is clicked once by the user.

  “CTR” (Crick Through Rate) indicates a value obtained by dividing the number of times the advertisement information is clicked by the number of times the advertisement information is displayed. The CTR of the advertisement information that has never been distributed to the terminal device 10 stores a predetermined fixed value, an average value of CTR for all advertisement information, and the like. Further, “CTR” may store a predicted CTR predicted from a CTR prediction model or the like. Such predicted CTR is predicted based on, for example, the type of advertisement information, the type of web page on which the advertisement information is displayed, and the like.

  “ECPM” (effective cost per mille) indicates an expected return amount about 1000 times of advertisement information, and can be calculated by, for example, multiplying CTR by a bid price. “URL” is the URL of an advertisement detail page (landing page) that is a transition destination page that is transitioned from the currently displayed page when image information into which advertisement information is inserted is specified by the distribution unit 234 described later. Show.

  That is, in FIG. 4, the advertiser identified by the advertiser ID “C1” submits the advertising information “AD1”, the bid price “110 yen”, the advertisement category “for women”, and the landing page URL ( (aaa.com) is specified. FIG. 4 shows an example in which the advertising information “AD1” has a CTR of “0.2” and an eCPM of “22 yen”.

  Returning to FIG. 2, the control unit 230 executes various programs stored in a storage device inside the distribution apparatus 200 by using a RAM as a work area, for example, by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. It is realized by doing. Further, the control unit 230 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As illustrated in FIG. 2, the control unit 230 includes a submission receiving unit 231, a request receiving unit 232, an acquisition unit 233, and a distribution unit 234, and realizes information processing functions and operations described below. Or run. The internal configuration of the control unit 230 is not limited to the information illustrated in FIG. 2, and may be another configuration as long as the configuration performs information processing described later. In addition, the connection relationship between the processing units included in the control unit 230 is not limited to the connection relationship illustrated in FIG. 2, and may be another connection relationship.

  The submission acceptance unit 231 accepts submission of advertisement information from the advertiser terminal. Specifically, the submission accepting unit 231 accepts submission of advertisement information along with designation of a bid price, an advertisement category, and a landing page URL. Then, the submission receiving unit 231 stores the received advertisement information and bid price in the advertisement information storage unit 222 in association with the advertiser ID for the advertiser of the submission source.

  The request receiving unit 232 receives an advertisement request that is an advertisement information acquisition request. For example, the request reception unit 232 receives an HTTP request from the terminal device 10 as an advertisement request.

  The acquisition unit 233 acquires image information included in the book and predetermined text information from the storage unit. Specifically, the acquisition unit 233 acquires a template image from the image information storage unit 221 in which image information included in a book is stored as a template image. For example, the acquisition unit 233 acquires a template image related to an electronic book viewed by the user.

  As an example of acquiring a template image related to an electronic book browsed by a user, the acquisition unit 233 stores image information using, for example, a template image belonging to a category that matches the category to which the electronic book belongs as image information to be distributed. From the unit 221. This point will be described with reference to FIG.

  For example, as shown in FIG. 1, it is assumed that the user activates the electronic book application A1 in order to browse an electronic book (electronic cartoon) belonging to the category “love”. Then, it is assumed that the user has searched for the category “love” from the website “Manga Daizenshu Z” displayed by the electronic book application A1.

  Thereby, the terminal device 10 makes an advertisement request including the category “love” by including the advertising space F1 (advertisement acquisition command) in the web page P1 which is the search result list page received from the electronic book server 100. It is transmitted to the distribution apparatus 200.

  When the advertisement request is accepted by the request accepting unit 232 of the distribution apparatus 200, the acquisition unit 233 refers to the image information storage unit 221 because the advertisement request includes the category “love”, and the comic category “love”. Is associated as image information to be distributed. Thereby, the delivery apparatus 200 can acquire the template image extracted from the comics which belong to the same category as the category to which the electronic book browsed by the user belongs.

  In addition, the acquisition unit 233 acquires advertisement content corresponding to the template image acquired as a distribution target from the advertisement information storage unit 222 as distribution target advertisement information. With respect to this point, an example will be described in which the acquisition unit 233 acquires the template image G1 as image information to be distributed.

  The acquisition unit 233 identifies the advertisement information AD1 and AD3 associated with the advertisement category “for women” by associating the acquired template image G1 with the advertisement category “for women”. Here, the acquisition unit 233 compares the eCPM of the advertisement information AD1 and AD3 and distributes the advertisement information AD1 having a higher eCPM because the web page P1 includes only one advertisement space. Acquired from the advertisement information storage unit 222 as target advertisement information.

  Returning to FIG. 2, the distribution unit 234 distributes the template image and the advertisement information acquired by the acquisition unit 233 so as to be displayed in the advertisement frame F <b> 1 displayed together with the electronic book. For example, the distribution unit 234 integrates the template image extracted by the acquisition unit 233 and the advertisement information. And the delivery part 234 delivers the advertisement content which integrated the template image and the advertisement information so that it may be displayed on the advertisement frame F1 displayed with an electronic book.

  For example, it is assumed that the template image G1 and the advertisement information AD1 are acquired by the acquisition unit 233 as described above. Here, as shown in FIG. 1, since the template image G1 includes the balloon R1, the distribution unit 234 inserts the advertisement information AD1 into the balloon R1.

  Further, the distribution unit 234 pastes the landing page URL “aaa.com” to the advertising content “G1 + AD1” in which the template image G1 and the advertising information AD1 are integrated in this way. Then, the distribution unit 234 distributes the advertising content “G1 + AD1” to the terminal device 10.

  Then, the terminal device 10 displays the web page P1 in which the advertising content “G1 + AD1” received from the distribution device 200 is arranged in the advertising space F1. Accordingly, the advertisement content “G1 + AD1” is displayed on the display screen 13 together with a list of electronic books that the user intends to browse and belongs to the category “love”.

  As described above, the distribution apparatus 200 acquires a template image belonging to a category that matches the category to which the electronic book browsed by the user belongs, and acquires advertisement information corresponding to the acquired template image. And the delivery apparatus 200 displays the advertising content which integrated the acquired template image and advertising information with an electronic book.

  For example, when an advertisement content including a character appearing in a battle comic is displayed in a love comic, some users may feel uncomfortable. However, by unifying the categories of the electronic book and the template image viewed by the user in this way, the distribution device 200 does not interfere with the electronic book being browsed by the user, and makes the user feel uncomfortable. Advertising content can be merged into an e-book without giving it. Thereby, since the distribution apparatus 200 can make the user unconsciously click the advertisement content, the advertisement effect can be enhanced.

  In addition, although the acquisition part 233 showed the example which acquires the template image which belongs to the category which corresponds to the category to which the electronic book browsed by the user belongs, a template image is taken at random from the image information storage part 221 without considering a category. May be obtained.

  For example, when the user activates the electronic book application A <b> 1, the terminal device 10 transmits a request for the web page P <b> 2 that is a TOP page of the website “Manga Daizenshu Z” to the electronic book server 100. When the electronic book server 100 receives the request for the web page P2, the electronic book server 100 distributes to the terminal device 10 the web page P2 that displays a list of newly arrived electronic books. Such a list of newly arrived electronic books includes electronic books belonging to various categories. For this reason, the terminal device 10 transmits an advertisement request including no category designation or an advertisement request including the category “new arrival” to the distribution device 200 by including an advertisement acquisition command in the web page P2.

  Then, for example, when the request reception unit 232 receives an advertisement request including the category “new arrival”, the acquisition unit 233 refers to the image information storage unit 221 and randomly acquires a template image. The subsequent processing is the same as that described above, and will be omitted.

[3. Processing procedure)
Next, the procedure of the advertisement distribution process executed by the distribution apparatus 200 according to the embodiment will be described with reference to FIG. FIG. 5 is a flowchart illustrating an advertisement distribution processing procedure performed by the distribution apparatus 200 according to the embodiment.

  First, the request reception unit 232 of the distribution device 200 determines whether an advertisement request has been received from the terminal device 10 (step S101). When the request reception unit 232 receives the advertisement request (step S101; Yes), the acquisition unit 233 obtains a category included in the advertisement request and to which the electronic book viewed by the user who transmitted the advertisement request belongs. (Step S102).

  The acquisition unit 233 acquires a template image belonging to the same category as the category to which the electronic book belongs from the image information storage unit 221 (step S103). Specifically, the acquisition unit 233 refers to the image information storage unit 221 and acquires a template image associated with a comic category that matches the category to which the electronic book belongs.

  In addition, the acquisition unit 233 acquires advertisement information corresponding to the acquired template image from the advertisement information storage unit 222 (step S104). Specifically, the acquisition unit 233 refers to the image information acquisition unit 221 and identifies an advertisement category associated with the acquired template image. Then, the acquisition unit 233 refers to the advertisement information storage unit 222 and acquires an advertisement image associated with an advertisement category that matches the specified advertisement category. And the acquisition part 233 transmits the acquired template image and advertisement information to the delivery part 234 (step S105).

  The distribution unit 234 distributes the template image and the advertisement information acquired by the acquisition unit 233 so as to be displayed together with the electronic book browsed by the user (step S106). For example, the distribution unit 234 integrates the template image extracted by the acquisition unit 233 and the advertisement information, and attaches the landing page URL to the advertisement content obtained by the integration. Then, the distribution unit 234 distributes the advertisement content in which the template image and the advertisement information are integrated to the terminal device 10 that is the advertisement request transmission source.

[4. (Modification)
The embodiment described above may be implemented in various different forms other than the above embodiment. Accordingly, other embodiments will be described below.

[4-1. (Acquire images based on user attributes)
In the said embodiment, the acquisition part 233 of the delivery apparatus 200 showed the example which acquires the template image which belongs to the category which corresponds to the category to which the electronic book browsed by the user belongs. However, the acquisition unit 233 may acquire a template image corresponding to the user attribute of the user who browses the electronic book as distribution target image information. In such a case, the distribution apparatus 200 includes an image information storage unit 221a instead of the image information storage unit 221 illustrated in FIG.

  FIG. 6 is a diagram illustrating an example of the image information storage unit 221a corresponding to the user attribute. As shown in FIG. 6, the image information storage unit 221a includes an item “attribute category” instead of “comic category”. The “attribute category” indicates condition information used when matching with a user attribute of a user who browses an electronic book. It is assumed that the attribute category is registered in the image information storage unit 221a in advance by the administrator of the distribution apparatus 200. For example, such an administrator may associate an attribute category such as “30's female” with a template image extracted from a comic for women popular in the 1980s in consideration of the current age of the user and the current age.

  In addition, although not illustrated, the distribution apparatus 200 includes a user attribute storage unit in which user attributes are registered in association with user IDs. Hereinafter, an advertisement distribution process when the distribution apparatus 200 includes the image information storage unit 221a will be described with reference to FIG.

  For example, it is assumed that an advertisement request is transmitted from the terminal device 10 in step S3. Such an advertisement request includes a user ID for identifying the terminal device 10 and the user of the terminal device 10. When the advertisement request is received by the request reception unit 232, the acquisition unit 233 refers to the user attribute storage unit and acquires the user attribute associated with the user ID included in the advertisement request. Here, it is assumed that the acquisition unit 233 acquires the user attribute “25 years old, female”.

  Next, the acquisition unit 233 refers to the image information storage unit 221a and acquires, as a distribution target, the template image G1 associated with the attribute category “20's female” that satisfies the user attribute “25 years old, female”. In addition, the acquisition unit 233 refers to the advertisement information storage unit 222 because the advertisement category “for women” is associated with the acquired template image G1, and the advertisement category “for women” is associated with. The advertisement information AD1 having a high eCPM is acquired as a distribution target. Then, the distribution unit 234 distributes the advertising content “G1 + AD1” in which the template image G1 extracted by the acquisition unit 233 and the advertising information AD1 are integrated to the terminal device 10.

  As described above, the distribution apparatus 200 acquires a template image corresponding to the user attribute of the user who browses the electronic book as a distribution target. Thereby, since the distribution apparatus 200 can show the character which a user is easy to like, or the character which a user is fond of appealing advertising information, it can improve the appeal effect of advertising information. .

[4-2. (Acquire image based on author)
In the above embodiment, an example has been shown in which the distribution apparatus 200 displays advertisement content in which a template image and advertisement information are integrated on an electronic book list page (for example, the web page P1 illustrated in FIG. 1) for each category. However, the distribution apparatus 200 may display the advertisement content together with the content page (content page) of the electronic book itself designated by the user instead of such a list page.

  For example, assume that the user designates comic B1 (1 volume) on the web page P1 shown in FIG. Thereby, the terminal device 10 receives the content page of the comic B1 (1 volume) from the electronic book server 100 by the electronic book application A1. And the terminal device 10 displays the content page of the received comic B1 (1 volume) according to a user's instruction 2 pages at a time. Here, it is assumed that an advertisement frame is provided in each content page, and an advertisement acquisition command is included in the predetermined content page. Here, FIG. 7A shows an example of a content page of an electronic book.

  The content page P3 shown in FIG. 7A includes pages 10 and 11 of comic B1 (Volume 1) designated by the user. As shown in FIG. 7A, the content page P3 includes advertisement frames F2 and F3 together with the electronic book. Then, the terminal device 10 transmits an advertisement request to the distribution device 200 when displaying the content page P3. Below, the advertisement delivery process by the delivery apparatus 200 concerning this modification is demonstrated concretely.

  Thus, when displaying advertising content together with a content page, for example, when advertising content including a template image extracted from a book different from the comic B1 is displayed, a description touch on the content page and a description touch on the template image are displayed. By being different, some users may feel uncomfortable. Therefore, the acquisition unit 233 of the distribution apparatus 200 acquires, as a distribution target, a template image extracted from a book drawn by the same original author as the author of the electronic book of the content page publication source. In such a case, the distribution apparatus 200 includes an image information storage unit 221b instead of the image information storage unit 221 illustrated in FIG.

  FIG. 7B is a diagram illustrating an example of the image information storage unit corresponding to the author. As shown in FIG. 7B, the image information storage unit 221b further includes an item “author name”. The “template image” here indicates image information extracted from a book (manga) drawn by the corresponding author. In other words, in the example of FIG. 7B, the template image G1 identified by the image ID “T1” is extracted from the comic of “Yamada Jiro”.

  Here, it is assumed that the user has specified to display the 10th and 11th pages (content page P3 shown in FIG. 7A) of comic B1 produced by “Yamada Jiro”. Accordingly, the terminal device 10 transmits an advertisement request including the author name “Yamada Jiro” to the distribution device 200. Then, when the request reception unit 232 receives an advertisement request including the author name “Yamada Jiro”, the acquisition unit 233 refers to the image information storage unit 221b and associates the author name “Yamada Jiro” with the template. Get an image. Since the content page P3 includes two advertisement frames (advertisement frames F2 and F3), the acquisition unit 233 acquires the template images G1a and G1b as distribution targets in the example of FIG. 7B.

  Further, since the advertisement category “for women” is associated with the template image G1a and the advertisement category “for men” is associated with the template image G1b, the acquisition unit 233 refers to the advertisement information storage unit 222. Then, advertisement information AD1 and AD2 are acquired.

  Then, the distribution unit 234 distributes the advertising content “G1a + AD1” in which the template image G1a and the advertising information AD1 are integrated and the advertising content “G1b + AD2” in which the template image G1b and the advertising information AD2 are integrated to the terminal device 10. . Then, the terminal device 10 displays a content page P3 in which the advertising content “G1a + AD1” is placed in the advertising space F2 and the advertising content “G1b + AD2” is placed in the advertising space F3.

  Here, FIG. 7C is a diagram illustrating an example of the content page P3 displayed on the display screen 13 of the terminal device 10. When the content page P3 is displayed by the terminal device 10, as shown in FIG. 7C, the advertisement content “G1a + AD1” in which the advertisement information AD1 is inserted in the balloon included in the template image G1a is displayed in the advertisement frame F2, and the template The advertisement content “G1b + AD2” in which the advertisement information AD2 is inserted in the balloon included in the image G1b is displayed in the advertisement frame F3.

  As described above, the distribution apparatus 200 acquires a template image extracted from the book of the same original author as the author of the electronic book browsed by the user, and displays the advertisement content including the acquired template image together with the electronic book. Accordingly, the distribution apparatus 200 can unify the drawing touch of the electronic book browsed by the user and the drawing touch of the template image, so that the advertising content can be blended into the electronic book without giving the user a sense of incongruity. . Thereby, since the distribution apparatus 200 can make the user unconsciously click the advertisement content, the advertisement effect can be enhanced. The distribution apparatus 200 can also increase the interest of the user in the book of the template image publication source.

[4-3. (Unification of electronic book and image information)
In the modified example “4-2”, an example in which the acquisition unit 233 acquires a template image extracted from a book of the same original author as the author of the electronic book browsed by the user is shown. However, the acquisition unit 233 may acquire a template image included in an electronic book viewed by the user as a distribution target. For example, the acquisition unit 233 acquires a template image that is included in an electronic book browsed by the user and includes a character that appears in the electronic book browsed by the user. Then, the distribution unit 234 may distribute the advertisement content including the acquired template image so as to be displayed together with the electronic book. In such a case, the distribution apparatus 200 includes an image information storage unit 221c instead of the image information storage unit 221 illustrated in FIG.

  FIG. 8 is a diagram illustrating an example of an image information storage unit corresponding to a book. As shown in FIG. 8, the image information storage unit 221c further includes an item “book title”. The “template image” here indicates image information extracted from one frame of any page of the corresponding book (book name) and includes characters appearing in the corresponding book. That is, in the example of FIG. 8, the template image G1c identified by the image ID “T1” is extracted from “comic B1”.

  Here, it is assumed that the user specifies to display the 10th and 11th pages (content page P3 shown in FIG. 7A) of comic B1. As a result, the terminal device 10 transmits an advertisement request including the book title “Comic B1” to the distribution device 200. When the request receiving unit 232 receives an advertisement request including the book title “Comic B1”, the acquisition unit 233 refers to the image information storage unit 221c and selects a template image associated with the book name “Comic B1”. get. Since the content page P3 includes two advertisement frames (advertisement frames F2 and F3), the acquisition unit 233 acquires the template images G1c and G1d as distribution targets in the example of FIG.

  Further, since the advertisement category “for women” is associated with the template image G1c and the advertisement category “for men” is associated with the template image G1d, the acquisition unit 233 refers to the advertisement information storage unit 222. Then, advertisement information AD1 and AD2 are acquired.

  Then, the distribution unit 234 distributes the advertising content “G1c + AD1” in which the template image G1c and the advertising information AD1 are integrated and the advertising content “G1b + AD2” in which the template image G1d and the advertising information AD2 are integrated to the terminal device 10. .

  Accordingly, the distribution apparatus 200 can unify the drawing touch of the electronic book browsed by the user and the drawing touch of the template image, so that the advertising content can be blended into the electronic book without giving the user a sense of incongruity. . Thereby, since the distribution apparatus 200 can make the user unconsciously click the advertisement content, the advertisement effect can be enhanced.

[4-4. (Display multiple image information in multiple ad spaces)
Now, an example has been shown in which one template image is displayed in one advertising space. However, the acquisition unit 233 may acquire a plurality of pieces of image information, and the distribution unit 234 may distribute each of the plurality of pieces of acquired image information so as to be displayed in each of the plurality of advertisement frames. For example, the acquisition unit 233 may acquire three pieces of image information such as a template image, a balloon, and a background image that have been described so far as a plurality of pieces of image information. This point will be described with reference to FIG.

  FIG. 9A is an explanatory diagram of processing for displaying image information in each of a plurality of advertising spaces. The web page P1 shown in FIG. 9A is a search result list page when a search is made with the category “love”, similar to that shown in FIG. However, in such a modified example, as shown in FIG. 9A, the web page P1 includes three advertising frames such as an advertising frame F4a, an advertising frame F4b, and an advertising frame F4c, which are adjacent in the vertical direction. Then, as shown in FIG. 9A, among the three advertising spaces, a “balloon” is displayed in the upper advertising space F4a, a “template image” is displayed in the central advertising space F4b, and a “template image” is displayed in the lower advertising space F4c. It is assumed that “background images” are displayed in advance. In such a case, the distribution apparatus 200 includes an image information storage unit 221d instead of the image information storage unit 221 illustrated in FIG.

  FIG. 9B is a diagram illustrating an example of the image information storage unit 221d when image information is displayed in each of a plurality of advertisement frames. As shown in FIG. 9B, the image information storage unit 221d further includes items “works information”, “works book page URL”, “speech balloon”, and “background image”.

  Note that “template image” indicates image information included in a predetermined book, similar to the “template image” in the image information storage unit 221 illustrated in FIG. 3. For example, the administrator of the distribution apparatus 200 extracts and extracts image information from a book handled in the website “Manga Daizenshu Z” and an electronic book obtained by digitizing the book, a newspaper, a magazine, or the like. The image information is registered in the image information storage unit 221d as a “template image”.

  “Work information” indicates the name (for example, work name) of the content (for example, book) that is the work of the corresponding template image publication source, and the name of the producer (for example, author name) of the content. “Workbook page URL” indicates link information to a workbook page introducing various works of the author of the content that is the work of the corresponding template image publication source, and is pasted on the corresponding template image by the distribution unit 234 It is done. For example, in FIG. 9B, the workbook page URL “xxx1.com” is associated with the template image G11. In such a case, when the template image G11 displayed on the terminal device 10 is designated by the user, for example, the electronic book page currently being displayed transitions to a work collection page indicated by “xxx1.com”.

  The “speech balloon” is displayed together with the corresponding template image and background image, and the predetermined advertisement information acquired by the acquisition unit 233 is inserted into the speech balloon. In addition, like the “template image”, such a “speech balloon” is extracted from a book handled on the website “Manga Daizenshu Z” and an electronic book etc. in which the book is digitized. Alternatively, for example, the administrator of the distribution apparatus 200 may create the advertisement space F4a according to the size.

  The “background image” is displayed together with the corresponding template image and balloon, and predetermined advertisement information acquired by the acquisition unit 233 is inserted into the background image. Such a “background image” is preferably a background that is frequently used in many comics, such as concentrated lines and flower patterns. Further, the “background image” may be extracted from a book handled by the website “Manga Daizenshu Z” and an electronic book obtained by digitizing the book, as with the “template image”. Alternatively, for example, the administrator of the distribution apparatus 200 may create the advertisement space F4c according to the size. In addition, although it is preferable that different advertisement information is inserted into the balloon and the background image, similar advertisement information may be inserted.

  That is, FIG. 9B shows an example in which the template image G11 identified by the image ID “T1” belongs to the comic category “love” and the advertisement category “for women” is associated. Further, the content of the publisher of the template image G11 is the book “SA1” written by the author “Taku Saito”, that is, the template image G11 is image information extracted from the book “SA1” written by the author “Taku Saito”. It shows that there is. Also, an example is shown in which the template image G11 is associated with a work collection page URL “xxx1.com”, a balloon “balloon Ba1”, and a background image “concentrated line Co1”. FIG. 9B shows an example in which similar balloons and background images (concentrated lines) are associated with the template images regardless of the registered template images, but different balloons and backgrounds are used for each template image. An image may be associated.

  For example, when the request reception unit 232 receives an advertisement request including the category “love”, the acquisition unit 233 refers to the image information storage unit 221d and selects the template image G11 associated with the comic category “love”. get. The acquisition unit 233 also acquires work information “work name: SA1, author: Taku Saito”, work page URL “xxx1.com”, balloon Ba1, and concentrated line Co1 associated with the acquired template image G11. .

  In addition, the acquisition unit 233 refers to the advertisement information storage unit 222 because the advertisement category “for women” is associated with the acquired template image G11, and the advertisement for which the advertisement category “for women” is associated. Among the information, advertisement information AD1 and AD3 are acquired as distribution targets as the top two advertisement information having a high eCPM. As described above, the advertisement information AD1 is text information such as “AB skin lotion is effective for dry skin!”, And the advertisement information AD3 is text information such as “urgent recruitment! Shall. The acquisition unit 233 also acquires the URL “aaa.com” of the advertisement detail page associated with the advertisement information AD1 and the URL “ccc.com” of the advertisement detail page associated with the advertisement information AD3.

  Then, the distribution unit 234 inserts the work information “work name: SA1, author: T. Saito” at a predetermined location of the template image G11, and pastes the work collection page URL “xxx1.com” to the template image G11.

  Further, the distribution unit 234 generates the advertisement content “Ba1 + AD1” in which the advertisement information AD1 is inserted in the balloon Ba1, and pastes the URL “aaa.com” of the advertisement detail page to the generated advertisement content “Ba1 + AD1”. Note that the distribution unit 234 may paste the URL “aaa.com” on the advertisement content “Ba1 + AD1” in a state where the URL is visible to the user. Further, the distribution unit 234 may insert a notation such as “PR” at a predetermined location of the advertisement content “Ba1 + AD1” in order to make the user recognize that the advertisement content “Ba1 + AD1” is an advertisement.

  Further, the distribution unit 234 generates the advertisement content “Co1 + AD3” in which the advertisement information AD3 is inserted into the concentrated line Co1, and pastes the URL “ccc.com” of the advertisement detail page to the generated advertisement content “Co1 + AD3”. The distribution unit 234 may paste the URL “ccc.com” on the advertising content “Co1 + AD3” in a state that the user can visually recognize the URL “ccc.com”. Further, the distribution unit 234 may insert a notation “PR” at a predetermined location of the advertisement content “Co1 + AD3” in order to make the user recognize that the advertisement content “Co1 + AD3” is an advertisement.

  Then, the distribution unit 234 displays these on the terminal device 10 so that the advertising content “Ba1 + AD1” is displayed in the advertising space F4a, the template image G11 is displayed in the advertising space F4b, and the advertising content “Co1 + AD3” is displayed in the advertising space F4c. To deliver.

  Here, FIG. 9C is a diagram illustrating an example when image information is displayed in each of a plurality of advertisement spaces. As illustrated in FIG. 9C, the terminal device 10 includes a web page P1 in which the advertisement content “Ba1 + AD1” is placed in the advertisement frame F4a, the template image G11 is placed in the advertisement frame F4b, and the advertisement content “Co1 + AD3” is placed in the advertisement frame F4c. indicate.

  In this way, the distribution apparatus 200 adjoins a plurality of pieces of image information such as a template image related to content (electronic book) viewed by the user, a balloon into which advertisement information is inserted, and a background image into which advertisement information is inserted. To be displayed on each ad space. For example, when only a speech balloon or only a background image is displayed together with an electronic book among a plurality of such image information, it may be difficult for a user to understand what the image information means. However, since the distribution apparatus 200 can display a balloon and a background image together with the template image, a kind of story can be created in the advertising space. For this reason, since the distribution apparatus 200 can attract the user's attention not only to the electronic book itself but also to the advertisement information, the advertisement effect can be enhanced.

[4-5. Multiple image information display in one advertising space]
In the modification “4-4”, the acquisition unit 233 acquires a plurality of pieces of image information displayed in a plurality of predetermined advertisement frames, and the distribution unit 234 receives each of the plurality of pieces of acquired image information. An example of displaying on a plurality of advertising spaces has been described. However, the acquisition unit 233 may acquire a plurality of pieces of image information, and the distribution unit 234 may display integrated information obtained by integrating the plurality of pieces of acquired image information in one advertising space.

  First, in the modification example “4-4”, as illustrated in FIG. 9A, the adjacent advertisement frames F4a to F4c are illustrated as the plurality of advertisement frames. However, here, it is assumed that one advertisement frame F4 obtained by combining adjacent advertisement frames F4a to F4c is included in the web page P1.

  For example, as illustrated in the modification “4-4”, the acquisition unit 233 acquires the template image G11, and the work information “work name: SA1, author: Tsai Saito” for the template image G11. ”, The work collection page URL“ xxx1.com ”, the balloon Ba1, and the concentrated line Co1.

  Similarly, it is assumed that the acquisition unit 233 acquires the advertisement information AD1 and AD3 to be inserted into the balloon Ba1 and the concentrated line Co1 by acquiring the template image G11, the balloon Ba1, and the concentrated line Co1.

  Here, as shown in FIG. 9C, the distribution unit 234 has inserted the advertisement content “Ba1 + AD1” into which the advertisement information AD1 is inserted into the balloon Ba1, the template image G11 in the middle, and the advertisement information AD3 in the concentration line Co1. Integrated information in which the advertisement contents “Co1 + AD3” are integrated so as to be at the bottom is generated. And the delivery part 234 delivers to the terminal device 10 so that the integrated information produced | generated in this way may be displayed on the advertising space F4.

[4-6. (Automatic extraction of image information)
In the above embodiments, the template images registered in the image information storage unit 221 and the image information storage units 221a to 221d have been described as being extracted from a predetermined book or the like by an administrator or the like in advance. However, the acquisition unit 233 may dynamically extract a template image from electronic book data and store the extracted template image in the advertisement information storage unit 221 or the like.

  For example, every time an electronic book is newly posted, the electronic book server 100 transmits data of the electronic book accepted for posting to the distribution apparatus 200. Further, the distribution apparatus 200 may periodically access the electronic book server 100 to acquire electronic book data. And the acquisition part 233 analyzes an image about the predetermined page of the electronic book received from the electronic book server 100, and determines a character, a main character, etc. with a high appearance frequency in the page. Then, the acquisition unit 233 extracts one frame including the character of the determination result as a template image and registers it in the image information storage unit 221. Further, the acquisition unit 233 stores the category to which the electronic book from which the template image is extracted belongs as a comic category and stores the category in association with the extracted template image.

  In addition, when the advertisement request is accepted, the acquisition unit 233 does not acquire the template image from the image information storage unit 221 but extracts the template image from the electronic book and uses the extracted template image as a distribution target. Also good. For example, as illustrated in FIG. 7A, when the user designates the content page P3, the terminal device 10 transmits the data of the content page P3 to the distribution device 200 together with the advertisement request.

  Then, the acquisition unit 233 performs image analysis on the content page P3, for example, determines a character or hero who has a high appearance frequency, and extracts one frame including the character of the determination result as a template image.

  Note that, as in this example, the terminal device 10 does not transmit only the data of the content page specified by the user to the distribution device 200, but the entire electronic book of the content page posting source specified by the user. You may transmit to the delivery apparatus 200 with an advertisement request. Thereby, the acquisition unit 233 extracts a template image from any page of the electronic book being browsed by the user. Such an extraction process is not necessarily performed by the acquisition unit 233. For example, the distribution apparatus 200 may further include an extraction unit that performs the extraction process.

[4-7. (Delivery process)
In each of the above embodiments, the distribution unit 234 has shown an example in which the template image and the advertisement information are integrated and distributed. However, the distribution unit 234 may distribute the template image and the advertisement information in a state where they are not integrated. In such a case, the template image and the advertisement information are integrated by the terminal device 10.

[4-8. Hardware configuration)
The distribution apparatus 200 according to the embodiment described above is realized by, for example, a computer 1000 configured as shown in FIG. FIG. 10 is a hardware configuration diagram illustrating an example of a computer 1000 that implements the functions of the distribution apparatus 200. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from other devices via the communication network 50 and sends the data to the CPU 1100, and transmits data generated by the CPU 1100 to other devices via the communication network 50.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the distribution apparatus 200 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 230 by executing a program loaded on the RAM 1200. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices via the communication network 50.

[5. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  Moreover, each embodiment mentioned above can be combined suitably in the range which does not contradict a process content.

[6. effect〕
The distribution device 200 according to the embodiment includes an acquisition unit 233 and a distribution unit 234. The acquisition unit 233 acquires image information and predetermined text information included in the book. The distribution unit 234 distributes the image information and text information acquired by the acquisition unit 233 so as to be displayed in a display frame displayed together with the electronic book.

  Thereby, since the delivery apparatus 200 concerning embodiment can raise a user's interest to text information, it can improve the appeal power of text information.

  The acquisition unit 233 acquires image information related to the electronic book.

  Thereby, the delivery apparatus 200 concerning embodiment can make image information melt | dissolve in a natural form in the electronic book browsed by a user.

  The acquisition unit 233 acquires image information belonging to a category that matches the category to which the electronic book belongs as image information to be distributed.

  Thereby, the delivery apparatus 200 concerning embodiment can make image information melt | dissolve in a natural form in the electronic book browsed by a user.

  In addition, the acquisition unit 233 acquires image information including characters included in the electronic book as image information to be distributed.

  Thereby, since the distribution apparatus 200 concerning embodiment can show the character appearing in the electronic book which the user is browsing as if appealing text information, it can improve the appeal power of text information. it can.

  Moreover, the acquisition part 233 acquires the image information corresponding to the user attribute of the user who browses an electronic book as distribution target image information.

  Thereby, the delivery apparatus 200 concerning embodiment can raise a user's interest with respect to image information.

  In addition, the acquisition unit 233 acquires image information included in a book of the same author as the author of the electronic book as distribution target image information.

  Thereby, since the distribution apparatus 200 according to the embodiment can unify the drawing touch of the electronic book browsed by the user and the drawing touch of the image information, a natural form is included in the electronic book browsed by the user. The image information can be blended in.

  The acquisition unit 233 acquires image information included in the electronic book as distribution target image information.

  Thereby, the delivery apparatus 200 concerning embodiment can make image information melt | dissolve in a natural form in the electronic book browsed by a user.

  The acquisition unit 233 acquires predetermined advertisement information as predetermined text information.

  Thereby, since the delivery apparatus 200 concerning embodiment can display advertisement information with image information, it can raise the user's interest in advertisement information and can raise the appeal effect of advertisement information.

  The acquisition unit 233 acquires advertisement information corresponding to the image information acquired as the distribution target as the distribution target advertisement information.

  Thereby, the distribution apparatus 200 according to the embodiment can present both of the image information and the advertisement information to the user without giving a sense of incongruity.

  The acquisition unit 233 acquires advertisement information belonging to a category that matches the category to which the image information acquired as the distribution target belongs as the advertisement content to be distributed.

  Thereby, the distribution apparatus 200 according to the embodiment can present both of the image information and the advertisement information to the user without giving a sense of incongruity.

  The distribution unit 234 distributes integrated information in which image information and text information acquired by the acquisition unit 233 are integrated.

  As described above, the distribution apparatus 200 according to the embodiment can improve the appeal effect of the text information by displaying the integrated image information and text information (advertisement information).

  The distribution unit 234 distributes integrated information in which the text information acquired by the acquisition unit 233 is inserted into a balloon included in the image information acquired by the acquisition unit 233.

  Thereby, since the distribution apparatus 200 concerning embodiment can show as if the character contained in image information appeals advertising information, for example, the appeal effect of text information can be improved.

  The acquisition unit 233 acquires a plurality of pieces of image information, and the distribution unit 234 displays the plurality of pieces of image information acquired by the acquisition unit 233 and text information in a display frame that is displayed together with the electronic book. Deliver to.

  Thereby, since the delivery apparatus 200 concerning embodiment can create a story in a display frame, since the user's attention to the text information in a display frame can be raised, it can improve an advertising effect.

  In addition, the distribution unit 234 distributes each of the plurality of image information acquired by the acquisition unit 233 and the text information in each of a plurality of adjacent display frames.

  Thereby, since the delivery apparatus 200 concerning embodiment can create a story in a display frame, since the user's attention to the text information in a display frame can be raised, it can improve an advertising effect.

  In addition, the distribution unit 234 distributes so that integrated information obtained by integrating a plurality of pieces of image information and text information acquired by the acquisition unit 233 is displayed in one display frame.

  Thereby, since the delivery apparatus 200 concerning embodiment can create a story in a display frame, since the user's attention to the text information in a display frame can be raised, it can improve an advertising effect.

  Moreover, the acquisition part 233 acquires the image information which changes to the detailed page of advertisement information, when designated by the user.

  Thereby, the delivery apparatus 200 concerning embodiment can make a user easier to guide to the detailed page of advertisement information.

  Moreover, the acquisition part 233 acquires the image information which changes to a work collection page, when designated by the user.

  Thereby, the distribution apparatus 200 according to the embodiment can make it easier to guide the user to the author's work collection page, so that the related work with the electronic book being browsed by the user can be promoted. Can raise interest.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

  In addition, the “section (module, unit)” described above can be read as “means” or “circuit”. For example, the acquisition unit can be read as acquisition means or an acquisition circuit.

DESCRIPTION OF SYMBOLS 1 Advertisement distribution system 10 Terminal apparatus 100 Electronic book server 200 Distribution apparatus 220 Storage part 221 Image information storage part 222 Advertisement information storage part 230 Control part 231 Submission reception part 232 Request reception part 233 Acquisition part 234 Distribution part

Claims (12)

An acquisition unit that acquires image information included in an electronic book being browsed by a user , predetermined text information that is advertisement information, a predetermined balloon image, and predetermined advertisement content;
The image information, the integrated image obtained by integrating the predetermined text information and the predetermined balloon image, and the predetermined advertisement content are adjacent to each other and displayed when the user browses the electronic book. A distribution unit that distributes the image so as to be displayed in the display frame. The acquisition unit acquires image information including a character included in an electronic book being browsed by the user as image information to be distributed as image information included in the electronic book being browsed by the user. The distribution apparatus according to claim 1 . The acquisition unit, as the image information to the user is included in the electronic book browsing, to claim 1 or 2, characterized in that acquires image information corresponding to the user attribute of the user as image information to be distributed The delivery device described. The acquisition unit, according to any one of claims 1-3, characterized in that said user is obtained as the advertisement information to be distributed advertisement information corresponding to the image information included in the e-book browsing Delivery device. The acquisition unit, according to claim 1-4, characterized in that for obtaining the advertisement information belonging to the category by the user coincides with the category to which belongs the image information contained in the electronic book browsing as advertisement information to be distributed The distribution device according to any one of the above. The distribution unit includes, in each of the plurality of adjacent display frames, image information included in the electronic book being browsed by the user , and an integrated image in which the predetermined text information and the predetermined balloon image are integrated. delivery device according to any one of claims 1-5, characterized in that said the predetermined advertisement content to deliver to appear. The distribution unit includes, in one display frame, image information included in an electronic book being browsed by the user , an integrated image in which the predetermined text information and the predetermined balloon image are integrated, and the predetermined frame delivery device according to any one of claims 1 to 6 in which the advertising content is characterized by distributing to appear in a state of being adjacent. The acquisition unit is image information included in an electronic book being browsed by the user, and when the image information is designated, image information that transitions to a detailed page of the predetermined text information that is advertisement information. delivery device according to any one of claims 1-7, characterized in that to obtain. The acquisition unit is image information included in an electronic book being browsed by the user, and when the image information is specified, image information that transitions to a work collection page of the author of the content of the image information posting source delivery device according to any one of claims 1-8, characterized in that to get. The distribution device according to any one of claims 1 to 9 , wherein the acquisition unit acquires a background image serving as a background for the advertisement content. A distribution method executed by a computer,
An acquisition step of acquiring image information included in an electronic book being browsed by a user , predetermined text information that is advertisement information, a predetermined balloon image, and predetermined advertisement content;
The image information, the integrated image obtained by integrating the predetermined text information and the predetermined balloon image, and the predetermined advertisement content are adjacent to each other and displayed when the user browses the electronic book. A distribution step of distributing the image so that the image is displayed in the display frame. An acquisition procedure for acquiring image information included in an electronic book being browsed by a user , predetermined text information that is advertisement information, a predetermined balloon image, and predetermined advertisement content;
The image information, the integrated image obtained by integrating the predetermined text information and the predetermined balloon image, and the predetermined advertising content are adjacent to each other , and are displayed when the user browses the electronic book. A distribution program for causing a computer to execute a distribution procedure for distribution so as to be displayed in a display frame.

Images