JP6228090B2 - Terminal device, distribution device, display method, and display program - Google Patents

Description

  The present invention relates to a terminal device, a distribution device, a display method, and a display program.

  In recent years, contents such as web pages and image data have been increased in size, and when displaying contents on a screen, the contents are reduced according to the size of the display area, or a part of the contents is displayed.

  In such a case, the user performs an operation on the display of the content, thereby appropriately changing the scale of the content and the region to be displayed and displaying the desired region. In addition, a technique for appropriately displaying content using a user's line of sight is also provided.

JP2011-138421A

  However, with the above-described conventional technology, it is not always possible to display content that allows the user to gaze at a desired area while maintaining the visibility of the entire content. For example, when content is displayed on a smart device with a relatively small display screen, the content is reduced or displayed, or part of the content is displayed, so the area that the user wants to see in the content is not displayed properly In some cases, it is not always possible to display content that allows the user to gaze at a desired area while maintaining the visibility of the entire content.

  The present application has been made in view of the above, and provides a terminal device, a distribution device, a display method, and a display program capable of displaying content in which a user can gaze at a desired region while maintaining the visibility of the entire content. The purpose is to do.

  In the terminal device according to the present application, the scale of the gaze area that is an area included in the predetermined range in the content is a predetermined magnification, and the scale of the area other than the gaze area in the content is different from the predetermined magnification. When a change operation is performed on the display unit that displays the entire change content and the change content displayed on the display unit, the position of the predetermined range in the content is moved according to the change operation. Thus, a change unit is provided that changes the scale of the new gaze area included in the predetermined range after the movement to the predetermined magnification.

  According to one aspect of the embodiment, there is an effect that it is possible to display content that allows the user to gaze at a desired region while maintaining the visibility of the entire content.

FIG. 1 is a diagram illustrating an example of display processing according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of a distribution system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the advertising device according to the embodiment. FIG. 4 is a diagram illustrating an example of the advertising content storage unit according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of the distribution apparatus according to the embodiment. FIG. 6 is a diagram illustrating an example of a content storage unit according to the embodiment. FIG. 7 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 8 is a diagram illustrating an example of a change process according to the embodiment. FIG. 9 is a conceptual diagram illustrating an example of changed content according to the embodiment. FIG. 10 is a sequence diagram illustrating a distribution processing procedure by the distribution system according to the embodiment. FIG. 11 is a flowchart illustrating a display processing procedure by the terminal device according to the embodiment. FIG. 12 is a diagram illustrating an example of display processing according to the modification. FIG. 13 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the terminal device.

  Hereinafter, a mode for carrying out a terminal device, a distribution device, a display method, and a display program according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the terminal device, the distribution device, the display method, and the display program according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. Display processing)
First, an example of display processing according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of display processing according to the embodiment. The terminal device 10 illustrated in FIG. 1 is a tablet terminal that accepts an operation by a user touching a display screen, that is, an operation by a so-called touch panel. In other words, the user performs various operations by touching the display screen which is the output unit 13 of the terminal device 10 with a finger or a dedicated pen. FIG. 1 shows an example in which the changed contents VC11 to VC13 are displayed in the display area WR10 of the web page W10.

  Fig.1 (a) shows the content C10 which is the image of the motor vehicle displayed on the display area WR10 in the web page W10 shown in FIG.1 (b). In the example shown in FIG. 1, a gaze area (hereinafter referred to as an “equal-size area”) that is an area included in a predetermined range (hereinafter sometimes referred to as “equal-size designation range”) located in the center of the content C10. It is divided into nine regions centered on R15. Specifically, the content C10 is divided into nine regions R11 to R19 with an equal area. In other words, the content C10 is divided into three equal parts in the horizontal direction in FIG. 1A, divided into three equal parts in the vertical direction, and divided into regions R11 to R19. That is, the content C10 is divided by a grid-like boundary around the equal-magnification region R15. In the example shown in FIG. 1, the content C10 includes a specific area SA10, which will be described in detail later.

  As shown in FIG. 1B, the web page W10 displayed on the browser BR10 is a web page including a display area WR10 for displaying the content C10 and displaying various information such as articles about the content C10.

  Here, the content C10 is displayed in the display area WR10 in the web page W10. In the example shown in FIG. 1, the size of the content C10 displayed in the display area WR10 in the web page W10 is different from the size of the display area WR10. For example, when the content C10 is an image having a width of 800 pixels and a height of 600 pixels, and the display area WR10 in the web page W10 is a display area of 640 pixels in width and 480 pixels in length, the content in the web page W10 The display area WR10 is smaller than the content C10.

  In such a case, as illustrated in FIG. 1B, the terminal device 10 displays the entire changed content VC11 in which the content C10 has been changed by the display process in the display area WR10 of the web page W10. Note that the scale of the same-size region R15 that is an area included in the same-size designated range in the content by the display process is a predetermined magnification, and the scales of the regions R11 to R14 and R16 to R19 other than the same-size region R15 in the content are the same. The entire changed content VC11 having a magnification different from the predetermined magnification is displayed. Details of the display process will be described later. In the present embodiment, the “predetermined magnification” is assumed to be 1 time (that is, “same magnification”).

  Here, the relationship between the content C10 shown in FIG. 1A and the changed content VC11 shown in FIG. 1B will be described. The changed content VC11 shown in FIG. 1B is composed of nine areas CR11 to CR19. The areas CR11 to CR19 of the changed content VC11 correspond to the areas R11 to R19 of the content C10, respectively. For example, the area CR11 of the changed content VC11 corresponds to the area R11 of the content C10, and the area CR15 of the changed content VC11 corresponds to the same-size area R15 of the content C10. In the example illustrated in FIG. 1, the region CR15 of the changed content VC11 is the same size as that of the corresponding same-size region R15 in the content C10, that is, the same-size region R15. The eight regions CR11 to CR14 and CR16 to CR19 excluding the region CR15 of the changed content VC11 are scaled at a magnification that is different from the corresponding regions R11 to R14 and R16 to R19 in the content C10 (for example, smaller than 1). Has been changed. Therefore, the terminal device 10 has the entire changed content VC11 including the region CR15 having the same scale with respect to the content C10 and the eight regions CR11 to CR14 and CR16 to CR19 not having the same scale (for example, smaller than 1 ×). Is displayed in the display area WR10 of the web page W10. Hereinafter, of the changed content area, an area corresponding to the same size area in the content may be referred to as a corresponding area. For example, in the changed content VC11, the region CR15 corresponding to the same size region R15 of the content C10 is the corresponding region. Hereinafter, the region CR15 may be referred to as a corresponding region NR10.

  Thereafter, the terminal device 10 accepts a change operation for the changed content VC11. Note that the terminal device 10 moves the position of the same-size designation range in the content C10 in accordance with the change operation by the user, so that the scale of the new same-size region R25 included in the same-size designation range after the movement is equalized. The change process for changing to double is performed. Details of the change process will be described later. In the example illustrated in FIG. 1, the terminal device 10 performs an operation of changing the position specified by the user when the position specified by the user is detected with respect to the display area WR10 (that is, the displayed changed content VC11). As a change operation, move the position of the same size specified range. For example, when the user performs an operation of moving a finger specifying the display area WR10, that is, a so-called swipe operation or a drag operation, the terminal device 10 specifies the same size specified range in the content C10 according to the amount of change in the position of the finger. Is moved (see FIG. 1C). Then, the terminal device 10 sets the scale of the new equal-magnification region R25 corresponding to the moved equal-magnification specified range in the content C10 to the same magnification, and the regions R21 to R24, R26 other than the new equal-magnification region R25 in the content C10. The changed content VC12 in which the magnification of ~ R29 is changed according to the size of the changed content VC11 is displayed (see FIG. 8C). The designation of the display area WR10 by the user means designation of changed content displayed in the display area WR10.

  The changed content VC12 shown in FIG. 1C is composed of nine areas CR21 to CR29. That is, the terminal device 10 includes a corresponding area NR20 (CR25) having the same scale with respect to the content C10, and eight areas CR21 to CR24 and CR26 to CR29 that are not scaled (for example, smaller than 1 time). The entire changed content VC12 is displayed in the display area WR10 of the web page W10. In other words, only the corresponding area NR20 (CR25) is displayed at the same magnification with respect to the content C10, and the other eight areas CR21 to CR24 and CR26 to CR29 are displayed in the display area WR10 with the scale changed.

  As shown in FIGS. 1B to 1C, the positions of the corresponding areas NR10 and NR20 in the changed contents VC11 and VC12 are changed according to the change operation by the user. In the example shown in FIG. 1C, the user moves the finger specifying the display area WR10 in the lower right direction. At this time, the positions of the corresponding areas NR10 and NR20 displayed in the display area WR10 move in the upper left direction opposite to the lower right direction that is the finger moving direction. As described above, the terminal device 10 changes the position of the corresponding areas NR10 and NR20 of the changed contents VC11 and VC12 according to the change operation of the user, so that the area that the user wants to see in the contents C10 is equal to the display area WR10. Is displayed.

  FIG. 1D shows an example in which the user designated the display area WR10 is moved further to the lower right from the example shown in FIG. As shown in FIG. 1D, the position of the corresponding area NR30 displayed in the display area WR10 further moves in the upper left direction from FIG. The changed content VC13 shown in FIG. 1D is composed of nine areas CR31 to CR39. That is, the terminal device 10 includes a corresponding area NR30 (CR35) having the same scale with respect to the content C10, and eight areas CR31 to CR34 and CR36 to CR39 having a non-scaled scale (for example, smaller than 1 time). The entire changed content VC13 is displayed in the display area WR10 of the web page W10. In other words, only the corresponding area NR30 (CR35) is displayed with the same magnification, and the other eight areas CR31 to CR34, CR36 to CR39 are displayed in the display area WR10 with the scale changed.

  Here, the changed content VC13 illustrated in FIG. 1D includes the specific area SA10 in the corresponding area NR30 (CR35). As described above, when the specific area SA10 is included in the corresponding area NR30 of the changed content VC13, the terminal device 10 displays the advertisement content AC10 related to the content C10.

  As described above, the terminal device 10 according to the embodiment displays the entire changed content VC11 to VC13 in which the content C10 is changed by the display process so as to maintain the visibility of the entire content C10 according to the size of the display area WR10. Displayed in the area WR10. The changed contents VC11 to VC13 include corresponding areas NR10 to NR30 displayed on the display area WR10 at the same scale as the content C10. Thereby, the terminal device 10 can display the entire content of the content C10 larger than the size of the display area WR10 in the web page W10 in the display area WR10, and a part can be displayed with the original size of the content C10. . Further, the terminal device 10 displays the region that the user wants to see in the content C10 at the same magnification in the display region WR10 by changing the positions of the corresponding regions NR10 to NR30 of the changed content VC11 to VC13 according to the user's changing operation. can do. In other words, the terminal device 10 is an aspect in which the user has made the desired region the same size while maintaining the visibility of the entire content even when the size of the display region for displaying the content is smaller than the size of the content. Can display content. For example, the user who uses the terminal device 10 can search for the area of the content C10 he / she wants to see without performing page transition or scrolling operation because the entire contents of the content C10 are displayed in the display area WR10. . Specifically, the user using the terminal device 10 searches for a content area that the user wants to see by moving the corresponding areas NR10 to NR30 of the changed contents VC11 to VC13 displayed in the display area WR10 by a change operation. be able to. Thus, the terminal device 10 can display content appropriately for the user.

  Moreover, in the terminal device 10, since the display mode of the changed content VC11 to VC13 displayed in the display area WR10 is changed by the user's change operation, the content with high game characteristics for the user is displayed. Therefore, when the user performs the change operation, the user's attention can be directed to the content while the user is performing the change operation. Moreover, it can be estimated that the user who is performing change operation with respect to the change content VC11-VC13 displayed on display area WR10 has a high possibility of being a user interested in the content. Therefore, the terminal device 10 displays advertisement content related to the content triggered by the fact that a specific region in the content is included in the corresponding region by the user's change operation. Specifically, in the example shown in FIG. 1, the user performs a change operation on the changed contents VC11 to VC13 displayed in the display area WR10, and the specific area SA10 is included in the corresponding area NR30 in FIG. ing. Here, in the example shown in FIG. 1, the specific area SA10 corresponds to the emblem portion of the car in the displayed content C10. In such a case, there is a high possibility that the user performing the changing operation is a user who is interested in the car of the content C10. Therefore, when the specific area SA10 is included in the corresponding area NR30, the terminal device 10 displays the advertising content AC10 related to the content C10. Thus, the terminal device 10 can improve the advertising effect of the advertising content by displaying the advertising content related to the content to the user who is estimated to be interested in the displayed content.

  Further, as described above, since the display mode of the changed contents VC11 to VC13 displayed in the display area WR10 is changed by the user's changing operation, the content with high game characteristics for the user is displayed. Therefore, the terminal device 10 may display advertisement content as the content C10. In this case, while the user is performing the changing operation, the user's attention can be directed to the advertisement content. Accordingly, the terminal device 10 changes the display mode of the advertisement content while the user performs a change operation on the displayed advertisement content. Can be increased. As a result, the terminal device 10 can improve the advertising effect of the advertising content. In the above description of the display process, the case where the predetermined magnification is set to the same magnification and the corresponding area is displayed at the same magnification is illustrated. However, the predetermined magnification is related to the relationship between the size of the content and the size of the display area. You may set suitably based on. For example, the predetermined magnification may be any magnification (for example, 2 times or 0.8 times) as long as the corresponding area is displayed in a size that can be watched by the user and the entire content is visible. Good.

  Hereinafter, the terminal device 10 and the like that realize the display processing described above will be described. Although not described above, the web page W10 described above includes control information for controlling the display mode of the changed content in the display area WR10. Moreover, the terminal device 10 performs the above-described display process according to the control information. Such control information will be described later.

[2. Distribution system configuration)
Next, the configuration of the distribution system according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the distribution system 1 according to the embodiment. As illustrated in FIG. 2, the distribution system 1 includes a terminal device 10, an advertiser terminal 20, an advertising device 30, and a distribution device 100. The terminal device 10, the advertiser terminal 20, the advertising device 30, and the distribution device 100 are connected via a network 40 so that they can communicate by wire or wirelessly. 2 may include a plurality of terminal devices 10, a plurality of advertiser terminals 20, a plurality of advertising devices 30, and a plurality of distribution devices 100.

  The terminal device 10 is, for example, a tablet terminal having a touch panel function, and is an information processing device used by a user who browses a web page. The terminal device 10 may be, for example, a smartphone, a desktop PC (Personal Computer), a notebook PC, a mobile phone, a PDA (Personal Digital Assistant), or the like.

  In addition, the terminal device 10 acquires a web page from the distribution device 100 according to an operation by the user, and displays the acquired web page. Further, the terminal device 10 acquires the advertising content from the advertising device 30 when the web page includes an advertisement acquisition command to be described later.

  The advertiser terminal 20 is an information processing device used by the advertiser. For example, the advertiser terminal 20 is a desktop PC, a notebook PC, a tablet terminal, a mobile phone, a PDA, or the like. Further, the advertiser terminal 20 submits the advertising content to the advertising device 30 according to the operation by the advertiser. For example, the advertiser terminal 20 has, as advertisement content, a still image, a moving image, text data, a URL (Uniform Resource Locator) for accessing an advertisement page distributed by an advertiser server managed by the advertiser, or the like. Are submitted to the advertising device 30.

  Note that an advertiser may request an agency to submit advertising content. In this case, it is the agency that submits the advertising content to the advertising device 30. In the following, the notation “advertiser” is a concept that includes not only the advertiser but also the agency, and the notation “advertiser terminal” refers to the agency device used by the agency as well as the advertiser terminal 20. It is a concept that includes.

  The advertising device 30 is a server device that distributes advertising content submitted from the advertiser terminal 20. For example, the advertising device 30 delivers advertising content to the terminal device 10 when accessed from the terminal device 10.

  The distribution device 100 is a web server that distributes a web page to the terminal device 10. For example, the distribution apparatus 100 displays various web pages related to news sites, auction sites, weather forecast sites, shopping sites, finance (stock price) sites, route search sites, map providing sites, travel sites, restaurant introduction sites, web blogs, and the like. To deliver.

  The web page distributed by the distribution apparatus 100 is formed by, for example, an HTML file described in HTML (HyperText Markup Language), an XML file described in XML (Extensible Markup Language), or the like. And the web page delivered by the delivery apparatus 100 includes control information for controlling the display mode of the content in the web page. This control information is described in an HTML file or the like that forms a web page by using a script language such as JavaScript (registered trademark) or CSS (Cascading Style Sheets).

  Further, when distributing the web page to the terminal device 10, the distribution device 100 distributes content such as an image displayed on the web page to the terminal device 10. The content distributed to the terminal device 10 is displayed in a predetermined display area in the web page. The display of the content on the terminal device 10 will be described later.

  Further, the web page distributed by the distribution apparatus 100 includes an advertisement acquisition command. For example, in an HTML file or the like forming a web page, the URL of the advertising device 30 is described as an advertisement acquisition command. In this case, the terminal device 10 acquires the advertising content from the advertising device 30 by accessing a URL described in an HTML file or the like.

[3. Configuration of advertising device]
Next, the configuration of the advertising device 30 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the advertising device 30 according to the embodiment. As illustrated in FIG. 3, the advertising device 30 includes a communication unit 31, an advertising content storage unit 32, and a control unit 33.

  The communication unit 31 is realized by a NIC (Network Interface Card) or the like, for example. The communication unit 31 is connected to the network 40 in a wired or wireless manner, and transmits / receives information to / from the terminal device 10, the advertiser terminal 20, and the distribution device 100.

  The advertisement content storage unit 32 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. Then, the advertising content storage unit 32 stores various information related to the advertising content submitted from the advertiser terminal 20.

  Here, FIG. 4 shows an example of the advertising content storage unit 32 according to the embodiment. In the example illustrated in FIG. 4, the advertisement content storage unit 32 includes items such as “advertiser ID”, “advertisement content”, “bid price”, and “CTR (Click Through Rate)”.

  The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 20. “Advertising content” indicates the advertising content submitted from the advertiser terminal 20. FIG. 4 shows an example in which conceptual information such as “AC10” is stored in “advertising content”, but actually, a still image, a moving image, text data, a URL, or a file indicating the storage location thereof. Stores path names and so on.

  “Bid price” indicates an advertising fee designated when an advertiser submits advertising content. For example, the “bid price” corresponds to a unit price paid from the advertiser to the advertisement distributor (for example, the administrator of the advertisement apparatus 30 or the distribution apparatus 100) when the advertisement content is clicked once by the user. In the present embodiment, the “bid price” may be a unit price paid from the advertiser to the advertisement distributor when the user performs a change operation once.

  “CTR” indicates a value obtained by dividing the number of times the advertising content is clicked by the number of times the advertising content is displayed. The CTR of the advertising content that has not been distributed to the terminal device 10 includes a predetermined fixed value, an average value of CTR for all advertising content, and the same advertising category (for example, car, travel). The average value of CTR and the like for all the advertising contents belonging to is stored. Further, “CTR” may store a predicted CTR predicted from a CTR prediction model or the like. Such a predicted CTR is predicted based on, for example, the type of advertising content, the type of web page on which the advertising content is displayed, and the like.

  That is, FIG. 4 shows an example in which the advertiser identified by the advertiser ID “B10” specifies the bid price “100” and submits the advertising content “AC10”. FIG. 4 shows an example in which the CTR of the advertisement content “AC10” is “0.02”.

  The control unit 33 is realized by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like executing various programs stored in the storage device inside the advertising device 30 using the RAM as a work area. The The control unit 33 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 3, the control unit 33 includes a submission reception unit 34, a request reception unit 35, an extraction unit 36, and a distribution unit 37, and realizes information processing functions and operations described below. Or run. The internal configuration of the control unit 33 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as the information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 33 is not limited to the connection relationship illustrated in FIG. 3, and may be another connection relationship.

  The submission acceptance unit 34 accepts submission of advertisement content from the advertiser terminal 20. Specifically, the submission accepting unit 34 accepts submission of advertising content together with designation of a bid price. Then, the submission receiving unit 34 stores the received bid price and advertisement content in the advertisement content storage unit 32 in association with the advertiser ID corresponding to the advertiser of the submission source.

  The request reception unit 35 receives an advertisement content acquisition request from the terminal device 10. For example, the request reception unit 35 receives an HTTP request as an advertisement content acquisition request.

  When the request reception unit 35 receives an advertisement content acquisition request, the extraction unit 36 extracts the distribution candidate advertisement content from the advertisement content storage unit 32. For example, the extraction unit 36 preferentially extracts advertising content with a high bid price or CTR, or advertising content with a high bid price and CTR, among the advertising content stored in the advertising content storage unit 32.

  The distribution unit 37 distributes the advertisement content stored in the advertisement content storage unit 32. Specifically, the distribution unit 37 distributes the advertisement content extracted by the extraction unit 36 to the terminal device 10 that has transmitted the advertisement content acquisition request.

[4. Configuration of distribution device]
Next, the configuration of the distribution apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 5 is a diagram illustrating a configuration example of the distribution apparatus 100 according to the embodiment. As illustrated in FIG. 5, the distribution apparatus 100 includes a communication unit 110, a content storage unit 120, and a control unit 130.

  The communication unit 110 is realized by a NIC or the like, for example. The communication unit 110 is connected to the network 40 in a wired or wireless manner, and transmits and receives information to and from the terminal device 10 and the advertising device 30.

  The content storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. And the content memory | storage part 120 memorize | stores the information regarding a web page. For example, the content storage unit 120 stores an HTML file that forms a web page, a still image or a moving image displayed on the web page.

  Here, FIG. 6 illustrates an example of the content storage unit 120 according to the embodiment. In the example illustrated in FIG. 6, the advertisement content storage unit 32 includes items such as “web page ID”, “web page”, “content”, “advertisement acquisition command”, and “control information”.

  “Web page ID” indicates identification information for identifying a web page. “Web page” indicates a web page distributed to the terminal device 10. FIG. 6 shows an example in which conceptual information such as “W10” is stored in the “web page”, but actually, an HTML file, an XML file, or the like, or a file path name indicating the storage location thereof is used. Stored.

  “Content” indicates content displayed on the web page. FIG. 6 shows an example in which conceptual information such as “C10” is stored in “content”, but actually, a still image, a moving image, text data, a URL, or a file path indicating the storage location thereof. The name etc. are stored.

  “Advertisement acquisition command” indicates whether an advertisement acquisition command for acquiring advertisement content is included in the web page. In FIG. 6, a web page in which “present” is stored in the “advertisement acquisition command” indicates that an advertisement acquisition command is included, and a web page in which “−” is stored does not include an advertisement acquisition command. It shows that.

  “Control information” indicates whether or not the web page includes control information for controlling the display mode of the content. In FIG. 6, a web page in which “present” is stored in “control information” indicates that control information is included, and a web page in which “−” is stored indicates that control information is not included. . In the example illustrated in FIG. 6, control information is included for a web page that accepts a change operation for content displayed on the web page.

  Here, the control information is described in a script language such as JavaScript (registered trademark) or CSS. This control information controls the display mode of the content displayed on the web page. Here, the control information according to the embodiment includes a display procedure and a change procedure. For example, the display procedure is such that the scale of the same-size area, which is an area included in the same-size specified range in the content, is a predetermined magnification, and the scale of the area other than the same-size area in the content is different from the predetermined magnification. This is a processing procedure for displaying the entire content. In addition, for example, when the change operation is performed on the changed content displayed by the display procedure, the change procedure is performed by moving the position of the same size designated range in the content according to the change operation. This is a processing procedure for changing the scale of a new equal magnification area included in the equal magnification designation range to a predetermined magnification. When an advertisement acquisition command is included in the web page, the change procedure includes, for example, a processing procedure for displaying the advertisement content related to the content when the specific region in the content is included in the equal magnification region.

  The control unit 130 is realized by, for example, a CPU, an MPU, or the like executing various programs (corresponding to an example of a distribution program) stored in a storage device inside the distribution apparatus 100 using the RAM as a work area. The control unit 130 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 5, the control unit 130 includes a reception unit 131 and a distribution unit 132, and realizes or executes functions and operations of information processing described below. Note that the internal configuration of the control unit 130 is not limited to the configuration illustrated in FIG. 5, and may be another configuration as long as information processing described later is performed. In addition, the connection relationship between the processing units included in the control unit 130 is not limited to the connection relationship illustrated in FIG. 5, and may be another connection relationship.

  The accepting unit 131 accepts a web page acquisition request from the terminal device 10. For example, the receiving unit 131 receives an HTTP request as a web page acquisition request.

  The distribution unit 132 distributes the web page to the terminal device 10 when the reception unit 131 receives a web page acquisition request. In addition, when the content is associated with the web page for which the acquisition request has been accepted, the distribution unit 132 distributes the content to the terminal device 10 together with the web page. Specifically, the distribution unit 132 acquires the acquisition request target web page and the associated content from the content storage unit 120, and distributes the acquired web page to the terminal device 10. In addition, when the web page stored in the content storage unit 120 includes an advertisement acquisition command and control information, the distribution unit 132 distributes the advertisement acquisition command and control information together with the web page.

  Note that the content storage unit 120 described above may store the web page and the control information individually instead of the web page including the control information. For example, the content storage unit 120 may store an HTML file forming a web page in association with a file in which control information is described. In this case, the distribution unit 132 distributes both the web page and the control information to the terminal device 10.

[5. Configuration of terminal device]
Next, the configuration of the terminal device 10 according to the embodiment will be described with reference to FIG. FIG. 7 is a diagram illustrating a configuration example of the terminal device 10 according to the embodiment. As illustrated in FIG. 7, the terminal device 10 includes a communication unit 11, a detection unit 12, an output unit 13, a storage unit 14, and a control unit 15.

(Communication unit 11)
The communication unit 11 is realized by a communication circuit or the like, for example. The communication unit 11 is connected to the network 40 in a wired or wireless manner, and transmits and receives information to and from the advertising device 30 and the distribution device 100.

(Detector 12)
The detection unit 12 receives various operations from the user via a display screen of a tablet terminal or the like by the function of the touch panel. That is, the detection unit 12 receives various operations from the user via the output unit 13 of the terminal device 10. For example, the detection unit 12 receives an operation such as a user change operation via the output unit 13 of the terminal device 10. In other words, the detection unit 12 functions as an input unit that receives a user operation by the function of the touch panel. As a detection method of a user's operation by the detection unit 12, a capacitance method is mainly used in a tablet terminal. However, other detection methods such as a resistance film method, a surface acoustic wave method, an infrared method, and electromagnetic induction are used. Any method may be adopted as long as the operation of the touch panel can be realized by detecting a user operation. Further, the terminal device 10 may include an input unit that accepts an operation using a button or the like when the terminal device 10 is provided with a button or a keyboard or a mouse is connected.

(Output unit 13)
The output unit 13 is a display screen such as a tablet terminal realized by, for example, a liquid crystal display or an organic EL (Electro-Luminescence) display, and is a display device for displaying various information. That is, the terminal device 10 receives a user's input through the display screen that is the output unit 13 and also outputs to the user.

(Storage unit 14)
The storage unit 14 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. And the memory | storage part 14 memorize | stores the information regarding a web page. For example, the storage unit 14 stores control information received from the distribution device 100, advertising content received from the advertising device 30, and the like.

(Control unit 15)
For example, the control unit 15 executes various programs (corresponding to examples of display programs) stored in a storage device inside the terminal device 10 by using a RAM as a work area by a CPU, MPU, GPU (Graphics Processing Unit), or the like. It is realized by doing. For example, these various programs correspond to application programs called web browsers. The control unit 15 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 7, the control unit 15 includes a request unit 151, a reception unit 152, a display unit 153, and a change unit 154, and realizes or executes information processing functions and operations described below. . Note that the internal configuration of the control unit 15 is not limited to the configuration illustrated in FIG. 7, and may be another configuration as long as information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 15 is not limited to the connection relationship illustrated in FIG. 7, and may be another connection relationship.

  The request unit 151 transmits a web page acquisition request to the distribution apparatus 100 in accordance with the user operation detected by the detection unit 12. In addition, when the web page received by the receiving unit 152 includes an advertisement acquisition command, the request unit 151 transmits an advertising content acquisition request to the advertising device 30.

  The reception unit 152 receives a web page, content, and advertisement content. Specifically, the reception unit 152 receives a web page and content from the distribution apparatus 100 that responds to the web page acquisition request transmitted by the request unit 151. At this time, if the web page includes an advertisement acquisition command, the reception unit 152 instructs the request unit 151 to transmit an advertisement content acquisition request. Then, the accepting unit 152 accepts the advertising content from the advertising device 30 that has responded to the advertising content acquisition request transmitted by the requesting unit 151.

  The display unit 153 and the change unit 154 display-control the web page and content on the output unit 13 in accordance with the control information included in the web page received by the receiving unit 152. For example, in the display unit 153, the scale of the same-size area that is an area included in the same-size specified range in the content is a predetermined magnification, and the scale of the area other than the same-size area in the content is different from the predetermined magnification. Display the entire modified content.

  In the example illustrated in FIG. 1, the display unit 153 displays the web page W10 on the browser BR10, and displays the changed content VC11 in which the content C10 is changed in the display area WR10 in the web page W10. Specifically, the display unit 153 includes a corresponding area NR10 (CR15) that is the same scale as the content C10 and eight areas CR11 to CR14 and CR16 to CR19 that are not the same scale (for example, smaller than 1 time). The entire changed content VC11 including the above is displayed in the display area WR10 of the web page W10. In the example shown in FIG. 1B, the corresponding area NR10 (CR15) corresponding to the same-size area R15 of the content C10 is displayed at the center of the display area WR10 in the web page W10. Then, the regions CR11 to CR14 and CR16 to CR19, which correspond to the eight regions R11 to R14 and R16 to R19 other than the equal size region R15 of the content C10 and whose scales are changed, are displayed on the display region WR10.

  For example, the area CR11 of the changed content VC11 is an area in which the scale is changed to the horizontal width RX11 and the vertical width RY11 in the area C11 in which the horizontal width is RX21 and the vertical width is RY21 in the content C10 (FIG. 8A). To (b)). For example, when the ratio of RX21 to RX11 is 2: 1, and the ratio of RY21 to RY11 is 3: 2, the region CR11 is reduced to a scale of 1/2 in the region R11 and 2/3 in the length. It becomes a changed (that is, compressed) area. As described above, the eight regions CR11 to CR14 and CR16 to CR19 other than the corresponding region NR10 (CR15) in the changed content VC11 are regions in which the scales of the regions R11 to R14 and R16 to R19 of the corresponding content C10 are changed. It is.

  Further, for example, the display unit 153 and the change unit 154 are realized by executing control information included in a web page by using a RAM as a work area by a CPU, MPU, GPU, or the like. That is, the display unit 153 is realized by the display procedure described above, and the change unit 154 is realized by the change procedure described above.

  When the change operation is performed on the changed content displayed on the display unit 153, the changing unit 154 moves the position of the same size designated range in the content in accordance with the changing operation, so that the same size after the movement is obtained. A change process is performed to change the scale of a new equal-size area included in the specified range to a predetermined magnification. Hereinafter, the changing process will be described with reference to FIG. In the following, for the sake of explanation, the same magnification designation range before the movement in the example shown in FIG. 8 is referred to as an equal magnification designation range AR1, and the same magnification designation range after the movement is referred to as an equal magnification designation range AR2. It should be noted that the equal magnification designation range AR1 and the equal magnification designation range AR2 are the same ones that differ only in position. In other words, the size of the equal magnification designation range does not change, and the size of the equal magnification designation range AR1 and the size of the equal magnification designation range AR2 are the same.

  FIG. 8 is a diagram illustrating an example of the change process. Specifically, FIG. 8 is a diagram showing a change process in the display process shown in FIGS. For example, FIG. 8A corresponds to the changed content VC11 displayed in the display area WR10 shown in FIG. FIG. 8B corresponds to the content C10 shown in FIG. FIG. 8D corresponds to the changed content VC12 displayed in the display area WR10 shown in FIG. In the following description, the horizontal direction in FIG. 8 is assumed to be the x direction and the vertical direction is assumed to be the y direction. Further, the unit in the x direction and the y direction in FIG. 8 may be a pixel or a unit representing a predetermined length such as a centimeter. Hereinafter, a case where the units in the x direction and the y direction in FIG. 8 are pixels will be described as an example.

  In each of FIGS. 8A to 8D, description will be given below with the lower left corner of the content C10, the changed content VC11, and the changed content VC12 as the origin (0, 0). For example, in FIG. 8A, the lower left end of the changed content VC11 (that is, the lower left end of CR17) is the origin (0, 0), and in FIG. 8B, the lower left end of the content C10 (that is, R17). Is the origin (0, 0). 8C, the lower left end of the content C10 (that is, the lower left end of R27) is the origin (0, 0), and in FIG. 8D, the lower left end of the changed content VC12 (that is, CR27). Is the origin (0, 0).

  FIG. 8A shows the changed content VC11. Specifically, the changed content VC11 shown in FIG. 8A is changed content obtained by changing the content C10 divided into nine regions R11 to R19 shown in FIG. 8B.

  Here, the changed content VC11 shown in FIG. 8A is divided by three widths RX11, RX12, and RX13 in the x direction and changed by three widths RY11, RY12, and RY13 in the y direction. Content. Therefore, in the modified content VC11, for example, in the example shown in FIG. 8A, the region CR11 is a region having “RX11” pixels in the horizontal direction and “RY11” pixels in the vertical direction, and the corresponding region NR10 (CR15) is in the horizontal direction. Is an area of “RX12” pixels and a vertical length of “RY12” pixels. The region CR17 is a region having “RX11” pixels in the horizontal direction and “RY13” pixels in the vertical direction. The region CR17 is in contact with the region CR18 at (RX11, 0) to (RX11, RY13) in the x direction. That is, the region CR18 is in contact with the region CR17 at (RX11 + 1, 0) to (RX11 + 1, RY13) in the x direction. The region CR17 is in contact with the region CR14 at (0, RY13) to (RX11, RY13) in the y direction. That is, the region CR14 is in contact with the region CR17 at (0, RY13 + 1) to (RX11, RY13 + 1) in the y direction. Therefore, the place where each area touches becomes the boundary of the area. The same applies to the other FIGS. 8B to 8D. In the example shown in FIG. 8A, the widths RX11 and RX13 in the x direction are equal, and the widths RY11 and RY13 in the y direction are equal. Further, the widths RX11 and RX13 in the x direction and the widths RY11 and RY13 in the y direction are values such that the size of the changed content VC11 and the size of the display area WR10 are equal.

  Here, the movement amount (dx, dy) in the changed content VC11 shown in FIG. (Dx, dy) shown in FIG. 8 (a) shows the amount of movement (dx) in the changed content VC11 when the finger position (see FIG. 1 (c)) where the user designates the display area WR10 moves from P1 to P2. , Dy). Therefore, the movement amount (dx, dy) in the changed content VC11 is obtained by the difference between the position (x1, y1) of P1 and the position (x2, y2) of P2. For example, when the position (x1, y1) of P1 is (150, 200) and the position (180, 150) of P2, the movement from P1 to P2 is “180−150 = 30” in the x direction. Pixels are “150−200 = −50” pixels in the y-axis direction. Therefore, the movement amount (dx, dy) in the changed content VC11 is (30, -50). In accordance with the movement amount (dx, dy), the position of the equal magnification designation range AR1 in the content C10 is moved. Thereby, in the content C10, the area included in the moved equal-magnification designated range AR2 becomes a new equal-magnification area R25. In other words, the same size areas R15 and R25 of the content C10 move with the movement of the same size designated ranges AR1 and AR2 in the content C10. In this way, the range of the content C10 included in the same size designation range in the content C10 changes with the movement of the same size designation range. As a result, the positions of the equal-magnification areas R15 and R25 of the content C10 move.

  FIG. 8B shows the content C10 divided into nine regions R11 to R19. The content C10 illustrated in FIG. 8B is divided into three widths RX21, RX22, and RX23 in the x direction and divided into three widths RY21, RY22, and RY23 in the y direction. In other words, in the content C10 illustrated in FIG. 8B, for example, the region R12 is a region having “RX22” pixels in the horizontal direction and “RY21” pixels in the vertical direction, and the equal-size region R15 is having “RX22” pixels in the horizontal direction. The vertical is an area of “RY22” pixels.

  Here, the x-direction width RX22 corresponding to the equal-magnification region R15 is equal to the x-direction width RX12 shown in FIG. 8A, and the y-direction width RY22 is the y-direction width shown in FIG. 8A. Equal to RY12. The other widths RX21 and RX23 in the x direction are larger than the widths RX11 and RX13 in the x direction shown in FIG. 8A, and the other widths RY21 and RY23 in the y direction are in the y direction shown in FIG. The widths RY11 and RY13 are larger. Therefore, in the changed content VC11 shown in FIG. 8A, the region CR15 having the same scale as the same size region R15 is displayed in the display region WR10. Then, the areas CR11 to CR14 and CR16 to CR19 whose scales are changed corresponding to the areas R11 to R14 and R16 to R19 of the content C10 are displayed on the display area WR10. For example, the region CR16 is a region in which the region R16 is reduced in the x direction. Specifically, the region CR16 is a region in which the region R16 is compressed from the width RX23 to the width RX13 in the x direction. That is, the region CR16 is a region in which the region R16 is compressed by RX13 / RX23 times in the x direction. The same applies to other areas except for the corresponding area NR10 (CR15).

  Here, the change of the position of the equal magnification designation range AR1 in the content C10 shown in FIG. 8B will be described. (Dx, dy) illustrated in FIG. 8B indicates the amount of movement (dx, dy) from the predetermined pixel P3 to P4 in the content C10. Here, the movement amount (dx, dy) from P3 to P4 is equal to the movement amount (dx, dy) in the changed content VC11. That is, in the example shown in FIG. 8, the movement amount (dx, dy) in the changed content VC11 is set as the movement amount in the content C10. Accordingly, the movement amount (dx, dy) in the content C10 is (30, −50) similarly to the movement amount in the changed content VC11. The position of the equal magnification designation range AR1 is moved according to the movement amount (30, -50) in the content C10.

  In the present embodiment, when the position of the finger (see FIG. 1C) where the user designates the display area WR10 is moved from P1 to P2, the same magnification designated range AR1 is set in the direction opposite to the moving direction. Move position. In the example shown in FIG. 8B, the movement from P3 to P4 is positive in the x direction and negative in the y direction. Therefore, in the example shown in FIG. 8B, the equal-magnification designation range AR1 is positioned in the direction opposite to the moving direction from P3 to P4, that is, in the negative direction in the x direction and in the positive direction in the y direction. Moving. That is, in the example illustrated in FIG. 8B, the entire equal-magnification designation range AR1 moves by (−dx, −dy) = (− 30, 50). In the content C10, the region R25 included in the moved equal-magnification designated range AR2 becomes a new equal-magnification region in the changed content VC12.

  For example, the position of the upper left pixel of the equal magnification region R15 included in the equal magnification designation range AR1 in the content C10 of FIG. 8B is P5, and the same magnification designation after movement after moving by (−30, 50). This is the pixel position P6 of the upper left pixel of the equal-magnification region R25 included in the range AR2. Specifically, when the position of P5 is (250, 400), the position of P6 is (250-30, 400 + 50) and (220, 450). In this way, the equal magnification area R25 included in the equal magnification designation range AR2 after movement is obtained.

  FIG. 8C shows the content C10 divided into the regions R21 to R29 based on the same-magnification designated range AR2 after movement. The content C10 illustrated in FIG. 8C is divided by three widths RX31, RX32, and RX33 in the x direction and divided by three widths RY31, RY32, and RY33 in the y direction. That is, in the content C10 shown in FIG. 8C, for example, the region R22 is a region having “RX32” pixels in the horizontal direction and “RY31” pixels in the vertical direction, and the equal-size region R25 is having “RX32” pixels in the horizontal direction. The vertical is an area of “RY32” pixels.

  Here, the x-direction width RX32 corresponding to the equal-magnification region R25 is equal to the x-direction width RX22 shown in FIG. 8B, and the y-direction width RY32 is the y-direction width shown in FIG. 8B. Equal to RY22. Further, the width RX31 in the x direction is smaller than the width RX21 in the x direction shown in FIG. Specifically, the width RX31 is “RX21−dx”. Similarly, the width RX33 in the x direction is “RX23 + dx”. The y-direction width RY31 is smaller than the y-direction width RY21 shown in FIG. Specifically, the width RY31 is “RY21-dy”. Similarly, the width RY33 in the y direction is “RY23 + dy”. As described above, according to the change in the position of the equal-magnification region, the width except for the x-direction width RX32 and the y-direction width RY32 corresponding to the equal-magnification region R25 varies from the corresponding width in FIG. That is, in the example shown in FIG. 8C, the regions R21 to R29 in the content C10 move the grid-like boundaries by (−30, 50) in accordance with the movement of the positions of the equal magnification designated ranges AR1, AR2. It becomes an area.

  As described above, as shown in FIG. 8C, the content C10 is divided into nine regions R21 to R29. For example, the equal-magnification region R25 is a region having the same size as the equal-magnification region R15 and is a region having a different position from the equal-magnification region R15. In the example shown in FIG. 8C, the other eight regions R21 to R24 and R26 to R29 other than the equal-magnification region R25 are regions different in size from the regions R11 to R19. In this way, the changing unit 154 changes the area into which the content C10 is divided according to the movement of the positions of the equal magnification designated ranges AR1 and AR2.

  Then, the changing unit 154 sets the scale of the new equal-magnification area R25 corresponding to the moved equal-magnification specified range AR2 to the same magnification, and the areas R21 to R24 and R26 to R29 other than the new equal-magnification area R25 in the content C10. Is changed in accordance with the size of the changed content VC11. Thereby, the changing unit 154 generates a changed content VC12 in which the content C10 divided into the nine regions R21 to R29 is changed. In other words, the changing unit 154 changes the changed content VC11 to the changed content VC12.

  FIG. 8D shows the changed content VC12. Specifically, the changed content VC11 shown in FIG. 8D is changed content obtained by changing the content C10 divided into nine areas R21 to R29 shown in FIG. 8C.

  Here, the change content VC12 illustrated in FIG. 8D is divided by three widths RX41, RX42, and RX43 in the x direction and divided by three widths RY41, RY42, and RY43 in the y direction. Content. Therefore, in the modified content VC12, for example, the region CR21 is a region having “RX41” pixels in the horizontal direction and “RY41” pixels in the vertical direction, and the corresponding region NR20 (CR25) is “RX42” pixels in the horizontal direction and “RY42” in the vertical direction. "A pixel area. In the example shown in FIG. 8D, the width RX41 in the x direction is smaller than RX43, and the width RY41 in the y direction is smaller than RY43. Further, the widths RX41 and RX43 in the x direction and the widths RY41 and RY43 in the y direction are values such that the size of the changed content VC21 and the size of the display area WR10 are equal.

  In the example illustrated in FIG. 8D, the changing unit 154 displays the changed content VC12 in which the content C10 has been changed in the display area WR10 (see FIG. 1C). Specifically, the changing unit 154 has a corresponding area NR20 (CR25) with the same scale with respect to the content C10, and eight areas CR21 to CR24, CR26 to CR29 that are not with the same scale (for example, smaller than 1 time). The entire changed content VC12 consisting of is displayed in the display area WR10. In the display area WR10 shown in FIG. 8D, the corresponding area NR20 (CR25) corresponding to the equal-magnification area R25 of the content C10 is minus in the x direction from the position of the corresponding area NR10 (CR15) shown in FIG. , Displayed in a positive position in the y direction. Then, the regions CR21 to CR24 and CR26 to CR29, which correspond to the eight regions R21 to R24 and R26 to R29 other than the equal size region R25 of the content C10 and whose scales are changed, are displayed on the display region WR10.

  For example, the area CR21 of the changed content VC12 shown in FIG. 8D is an area R21 in which the horizontal width is RX31 and the vertical width is RY31 in the content C10 shown in FIG. 8C, and the horizontal width RX41 and the vertical width RY41. This is the area where the scale has been changed. For example, when the ratio of RX31 to RX41 is 4: 3 and the ratio of RY31 to RY41 is 5: 2, the region CR21 is reduced to a scale of 3/4 horizontally and 2/5 vertically. It becomes a changed (that is, compressed) area. As described above, the eight regions CR21 to CR24 and CR26 to CR29 other than the corresponding region NR20 (CR25) in the changed content VC12 are regions in which the scales of the regions R21 to R24 and R26 to R29 of the corresponding content C10 are changed. It is.

  Here, the amount of movement from the corresponding area NR10 (CR15) shown in FIG. 8A to the corresponding area NR20 (CR25) shown in FIG. 8D will be described. For example, the position P8 shown in FIG. 8D is the position of the upper left pixel of the corresponding area NR10 (CR15) in the changed content VC11 (see FIG. 8A), and the position P9 is the corresponding area NR20 ( The case where the position of the upper left pixel of CR25) is taken as an example will be described.

  First, in the example shown in FIG. 8, the equal-magnification designation ranges AR1 and AR2 move by (−dx, −dy). As a result, the equal-magnification areas R15 and R25 in the content C10 move by (−dx, −dy). Therefore, the changing unit 154 may determine the movement amounts of the corresponding regions NR10 and NR20 based on the ratio between the size of the content C10 and the size of the changed content CV11 to CV13.

  For example, when the ratio of the width of the content C10 and the changed contents CV11 to CV13 is 2: 1 and the ratio of the height is 5: 2, the amount of movement from the position P8 to the position P9 (that is, the corresponding area The movement amount) is the movement amount (−dx2, −dy2) = ((− dx) * 1/2, (−dy) * 2/5). For example, when (−dx, −dy) = (− 30, 50), the movement amount of the corresponding area (−dx2, −dy2) = ((− 30) * 1/2, 50 * 2/5). , (−15, 20). That is, when the position of P8 is (200, 400), the position of P9 is (200-15, 400 + 20) = (185, 420). Thus, by determining the movement amount of the corresponding area based on the ratio of the size of the content C10 and the size of the changed content CV11 to CV13, it is expected that the change in the display mode of the changed content is less uncomfortable. it can.

  Here, the relationship between the changed content CV11 shown in FIG. 8A and the changed content CV12 shown in FIG. 8D will be described. In the example shown in FIG. 8D, the width RX42 in the x direction corresponding to the corresponding region NR20 (CR25) is equal to the width RX12 in the x direction shown in FIG. 8A, and the width RY42 in the y direction is as shown in FIG. It is equal to the width RY12 in the y direction shown in (a). Further, the width RX41 in the x direction is smaller than the width RX11 in the x direction shown in FIG. 8A, and the width RX43 in the x direction is larger than the width RX13 in the x direction shown in FIG. Further, the y-direction width RY41 is smaller than the y-direction width RY11 shown in FIG. 8A, and the y-direction RY43 is larger than the y-direction width RY13 shown in FIG. 8A. As described above, according to the change of the positions of the corresponding regions NR10 and NR20, except for the width RX42 in the x direction and the width RY42 in the y direction corresponding to the corresponding region NR20 (CR25), from the corresponding width in FIG. fluctuate. As a result, the scale of the other area is changed in accordance with the movement to the corresponding area, so that the entire changed content is linked to change the display mode. Can be expected to decrease.

  In the example illustrated in FIG. 8, the movement amount in the changed content VC11 is the movement amount in the content C10. However, the movement amount may be changed according to the ratio between the size of the changed content VC11 and the size of the content C10. For example, when the ratio between the size of the changed content VC11 and the size of the content C10 is 2: 5 (that is, the size of the content C10 is 2.5 times the size of the changed content VC11), the movement amount in the changed content VC11 If (dx, dy) is (4, 6), the movement amount (dx, dy) in the content C10 may be (10, 15). That is, the amount of movement in the content C10 may be a value obtained by multiplying the amount of movement in the changed content VC11 by 2.5. Further, the movement amount in the changed content VC11 may be set as the movement amount of the corresponding area in the changed content VC12. Further, the movement amount of the corresponding content in the changed content VC12 may be obtained by multiplying the movement amount in the changed content VC11 by a predetermined coefficient. For example, if the movement amount (dx, dy) in the changed content VC11 is (4, 6), the movement amount of the corresponding area in the changed content VC12 is multiplied by (4, 6), which is a predetermined coefficient of 0.5. The amount of movement (−2, −3) in the opposite direction of the amount of movement (2, 3) may be used. Note that the value may be 0 except for the width corresponding to the equal-magnification area or the corresponding area. For example, in the example shown in FIG. 8C, when the equal-size region R25 moves to the lower left end of the content C10 (that is, the origin (0, 0)), the values of the width RX31 and the width RY33 are 0. Also good. For example, in the example illustrated in FIG. 8D, when the corresponding region NR20 (CR25) moves to the lower left end of the modified content VC11 (that is, the origin (0, 0)), the width RX41 and the width RY43 are values. May be zero. In FIG. 8, the same-magnification designated ranges AR <b> 1 and AR <b> 2 have been described in order to show movement of the same-magnification designated range. For example, in FIG. 1A, the range including the equal magnification region R15 is the equal magnification designation range.

  In addition, for example, when the specific area of the content is included in the corresponding area corresponding to the equal magnification area, the changing unit 154 displays the advertising content related to the content. For example, as illustrated in FIG. 1D, the changing unit 154 displays the advertising content AC10 related to the content C10 when the specific region SA10 is included in the corresponding region NR30 of the changed content VC13.

  Further, the display unit 153 and the change unit 154 are not limited to the content C10 that is divided into three vertically and horizontally as shown in FIG. 1, for example, various contents C100 that are divided into five vertically and horizontally as shown in FIG. Display processing including the above-described change processing can be performed even for various contents. Hereinafter, this point will be described with reference to FIG.

  In FIG. 9, for example, the content C100 is an image having a width of 1024 pixels and a height of 768 pixels, and the display area WR20 displaying the content C100 is a display area of 640 pixels in width and 480 pixels in height. It is assumed that the size of the display area WR20 is smaller than the size of the content C100. In the following description, the horizontal direction in FIG. 9 is assumed to be the x direction, and the vertical direction is assumed to be the y direction. 9 may be a pixel or a unit representing a predetermined length such as a centimeter. Hereinafter, a case where the units in the x direction and the y direction in FIG. 9 are pixels will be described as an example.

  First, FIG. 9A schematically shows the content C100. In the example shown in FIG. 9A, the content C100 is divided into 25 regions centered on the equal-magnification region R1135 that is an area included in the equal-magnification designation range located at the center of the content C100. Specifically, the content C100 is divided into five widths RX51, RX52, RX53, RX54, and RX55 in the x direction and divided into five widths RY51, RY52, RY53, RY54, and RY55 in the y direction. The Accordingly, in the content C100, for example, a region R101 is a region having a horizontal size of RX51 pixels and a vertical size of RY51 pixels, and a region R113 is a region having a horizontal size of RX53 pixels and a vertical length of RY53 pixels. Further, the region CR121 is a region having a horizontal of RX51 pixels and a vertical of RY55 pixels. The region R121 is in contact with the region R122 at (RX51, 0) to (RX51, RY55) in the x direction. That is, the region CR122 is in contact with the region CR121 at (RX51 + 1, 0) to (RX51 + 1, RY55) in the x direction. The region CR121 is in contact with the region CR116 at (0, RY55) to (RX51, RY55) in the y direction. That is, the region CR116 is in contact with the region CR121 at (0, RY55 + 1) to (RX51, RY55 + 1) in the y direction.

  In this way, in the example shown in FIG. 9, the content C100 is divided into 25 regions R101 to R125 with the same area. Specifically, the content C100 is divided into five equal parts in the horizontal direction in FIG. 9A, and divided into five equal parts in the vertical direction, and is divided into regions R101 to R125. That is, the content C100 is divided by a grid-like boundary around the equal-magnification region R113.

  In the example illustrated in FIG. 9, the changing unit 154 displays the changed content VC10 in which the content C100 has been changed in the display area WR20. Specifically, the changing unit 154 includes the corresponding area NR100 (CR113) whose scale with respect to the content C100 is the same scale, and the 24 areas CR101 to CR112 and CR114 to CR125 whose scale is not the same scale (for example, smaller than 1 time). The changed content VC10 consisting of the following is displayed in the display area WR20. In the display area WR20 shown in FIG. 9B, the corresponding area NR100 (CR113) corresponding to the equal-magnification area R113 of the content C100 is displayed in the center of the display area WR20. Then, the areas CR101 to CR112 and CR114 to CR125, which correspond to the 24 areas R101 to R112 and R114 to R125 other than the equal size area R113 of the content C100 and whose scales are changed, are displayed on the display area WR10.

  For example, the area CR101 of the changed content VC10 shown in FIG. 9B is an area R101 in which the horizontal width is RX51 and the vertical width is RY51 in the content C100 shown in FIG. 9A, and the horizontal width RX61 and the vertical width RY61 are the same. This is the area where the scale has been changed. For example, when the ratio of RX51 to RX61 is 3: 2, and the ratio of RY51 to RY61 is 2: 1, the region CR101 is reduced to 2/3 in the horizontal direction and 1/2 in the vertical direction. It becomes a changed (that is, compressed) area. Thus, the 24 regions CR101 to CR112 and CR114 to CR125 other than the corresponding region NR100 (CR113) in the changed content VC10 are regions in which the scales of the regions R101 to R112 and R114 to R125 of the corresponding content C100 are changed. It is.

  Here, the width RX63 in the x direction corresponding to the corresponding region NR100 (CR113) is equal to the width RX53 in the x direction shown in FIG. 9A, and the width RY63 in the y direction is the y direction shown in FIG. Is equal to the width RY53. The other widths RX61, RX62, RX64, RX65 in the x direction are smaller than the widths RX51, RX52, RX54, RX55 in the x direction shown in FIG. 9A, and the other widths RY61, RY62, RY64, y in the y direction. RY65 is smaller than the widths RY51, RY52, RY54, and RY55 in the y direction shown in FIG. Therefore, in the changed content VC10 shown in FIG. 9B, the region CR113 having the same scale as the same size region R113 is displayed in the display region WR20. Then, the regions CR101 to CR112 and CR114 to CR125 corresponding to the regions R101 to R112 and R114 to R125 of the content C100 and whose scales are changed are displayed on the display region WR20.

  For example, the region CR114 is a region in which the region R114 is reduced in the x direction. Specifically, the region CR114 is a region in which the region R114 is compressed from the width RX54 to the width RX64 in the x direction. That is, the region CR114 is a region in which the region R114 is compressed by RX64 / RX54 times in the x direction. The region CR115 is a region where the region R115 is reduced in the x direction. Specifically, the region CR115 is a region in which the region R115 is compressed from the width RX55 to the width RX65 in the x direction. That is, the region CR115 is a region in which the region R115 is compressed by RX65 / RX55 times in the x direction. The width RX65 may be smaller than the width RX64. For example, the width RX65 may be a value that is ½ times the width RX64. As described above, the changing unit 154 may increase the compression rate of the region continuous in the x direction in steps as the distance from the corresponding region increases. As a result, in the changed content VC10, the reduction rate increases as the distance from the corresponding region NR100 (CR113) increases, so that it can be expected that the display mode of the changed content is less uncomfortable. Note that the changing unit 154 may use an existing technique for changing the compression rate in a stepwise manner in an area continuous in a predetermined direction.

  For example, the region CR118 is a region in which the region R118 is reduced in the y direction. Specifically, the region CR118 is a region in which the region R118 is compressed from the width RY54 to the width RY64 in the y direction. That is, the region CR118 is a region in which the region R118 is compressed RY64 / RY54 times in the y direction. The region CR123 is a region where the region R123 is reduced in the y direction. Specifically, the region CR123 is a region in which the region R123 is compressed from the width RY55 to the width RY65 in the y direction. That is, the region CR123 is a region in which the region R123 is compressed RY65 / RY55 times in the y direction. Note that the width RY65 may be smaller than the width RY64. For example, the width RY65 may be a value that is 2/3 times the width RY64. In this way, the changing unit 154 may increase the compression rate of the region continuous in the y direction in steps as the distance from the corresponding region increases. As a result, in the changed content VC10, the reduction rate increases as the distance from the corresponding region NR100 (CR113) increases, so that it can be expected that the display mode of the changed content is less uncomfortable.

  And when change operation is performed with respect to change content VC10, the change part 154 performs the change process mentioned above according to change operation.

[6. (Delivery process flow)
Next, the procedure of distribution processing by the distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 10 is a sequence diagram illustrating a distribution processing procedure by the distribution system 1 according to the embodiment.

  As illustrated in FIG. 10, the terminal device 10 transmits a web page acquisition request to the distribution device 100 in accordance with a user operation (step S <b> 101). And the delivery apparatus 100 delivers a content to the terminal device 10 with a web page according to the acquisition request of a web page (step S102). Note that the web page distributed by the distribution device 100 includes an advertisement acquisition command such as the URL of the advertisement device 30.

  Subsequently, the terminal device 10 transmits an advertisement content acquisition request to the advertisement device 30 based on the advertisement acquisition command included in the web page (step S103). Then, the advertising device 30 delivers the advertising content to the terminal device 10 in response to the advertising content acquisition request (step S104). And the terminal device 10 performs the display process which displays a content on the display area of a web page according to the control information contained in the web page received in step S102 (step S105). Note that the terminal device 10 may transmit an advertisement content acquisition request to the advertising device 30 when displaying the advertising content after step S105. For example, the terminal device 10 may transmit an advertisement content acquisition request to the advertising device 30 when the specific area SA10 is included in the corresponding area due to a change operation by the user. Then, the terminal device 10 may display the advertising content AC10 related to the content C10 received from the advertising device 30.

[7. (Display processing flow)
Next, the display processing procedure shown in step S105 of FIG. 10 will be described with reference to FIG. FIG. 11 is a flowchart illustrating a display processing procedure by the terminal device 10 according to the embodiment.

  As illustrated in FIG. 11, the terminal device 10 displays the web page received from the distribution device 100 (step S201). Subsequently, the terminal device 10 generates changed content in which the scale of the region other than the same size region of the content displayed in the display region in the web page is changed (step S202). Subsequently, the terminal device 10 displays the changed content in the display area in the web page (step S203).

  Subsequently, the terminal device 10 determines whether or not the designation of the changed content displayed in the display area in the web page has been detected (step S204). When the terminal device 10 detects designation of the changed content (step S204; Yes), the terminal device 10 determines whether or not the designated position of the changed content has been changed (step S205). For example, when the user performs a drag operation or the like while the changed content is specified by the user, the terminal device 10 determines that the specified position of the changed content has been changed.

  If the terminal device 10 determines that the designated position of the changed content has been changed (step S205; Yes), the terminal device 10 changes the position of the equal-magnification area in the content in accordance with the change of the designated position (step S206). Specifically, the position of the equal-magnification area is changed by moving the position of the same-magnification designation range in the content to make the area included in the moved equal-magnification designation range a new equal magnification area. And the terminal device 10 changes the display mode of a change content according to the change of the position of an equal magnification area | region. Further, when the specific area is included in the same-size area of the content, that is, in the changed content, the area corresponding to the same-size area of the content (corresponding area) (step S207; Yes), the terminal device 10 displays the advertisement content. (Step S208). For example, the terminal device 10 displays advertisement content in a display area in a web page. In addition, when the specific area is not included in the corresponding area (Step S207; No), the terminal device 10 repeats the processes of Steps S205 to S208 while not detecting the change content designation cancellation (Step S209; No). .

  If the terminal device 10 detects the release of the change content designation (step S209; Yes), the terminal device 10 ends the process of changing the display mode of the change content. Specifically, the terminal device 10 stops changing the display mode of the changed content when the changed content is released by the user.

[8. (Modification)
The distribution system 1 according to the above-described embodiment may be implemented in various different forms other than the above-described embodiment. Therefore, in the following, another embodiment of the distribution system 1 will be described. The terminal device 10 described below performs content display processing according to control information included in the web page.

[8-1. Display mode after canceling designation)
In the above embodiment, when the change content is designated by the user, the terminal device 10 moves the position of the same-size designated range to the position before the change operation, and changes the display mode of the change content by the user. You may change to the aspect before change operation is performed. This point will be described with reference to FIG. FIG. 12 is a diagram illustrating an example of display processing according to the modification. In addition, the code | symbol shown in FIG. 12, for example, content C10, display area WR10, etc. respond | correspond to the thing of the same code | symbol in FIG.

  The changing operation in FIGS. 12A to 12B corresponds to the changing operation in FIGS. Here, as illustrated in FIG. 12B, when the display mode of the changed content VC11 is changed and the changed content VC12 is displayed, the terminal device 10 cancels the designation of the changed content VC12 by the user. (Step S209 in FIG. 11; equivalent to Yes), the display mode of the changed content VC12 is changed to the mode before the change operation by the user. Specifically, as illustrated in FIG. 12B, when the terminal device 10 performs a change operation by the user and the changed content VC12 is displayed, the designation of the changed content VC12 by the user is canceled. As shown in FIG. 12C, the changed content VC11 is displayed in the display area WR10. In other words, the terminal device 10 gradually changes the display mode from the changed content VC12 to the changed content VC11. As a result, the user can save the trouble of returning to the state before the change operation after performing the change operation, so that the content can be displayed more appropriately for the user. In addition, since the user can restore the display by simply quitting the change operation, the psychological burden of the user performing the change operation is reduced, and it can be expected that the user performs more change operations. In addition, it is not limited to the case where the designation of the changed content VC12 by the user is cancelled. For example, when the user designates the return button displayed on the terminal device 10, the position of the same size designated range is changed. It may be moved to the previous position, and the display mode of the changed content may be changed to the mode before the change operation by the user is performed.

[8-2. (Content, change operation, etc.)
In the terminal device 10 according to the above-described embodiment, the example in which the content displayed in the display area in the web page is transformed and the entire content is displayed has been described. Good. For example, the web page itself may be changed so that the entire web page is displayed in accordance with the display area of the browser. In this case, even when browsing a web page other than a smartphone-specific web page on a terminal device with a small screen such as a smartphone, the entire screen can be displayed, and the part to be viewed can be displayed at a predetermined magnification such as the same magnification. It becomes possible. In the terminal device 10 according to the above-described embodiment, an example in which a swipe operation or a drag operation is performed as the change operation for the changed content has been described. However, various operations may be accepted as the change operation. For example, a certain point in the display area may be designated, and the center position of the corresponding area may be moved to the designated point. In this case, the position of the equal-magnification area in the content may be moved according to the position of the point designated in the display area. As a result, the user can immediately see the part he / she wants to see at a predetermined magnification such as the same magnification. Further, a pinch-out or pinch-in operation may be accepted as a change in the size of the same size area or the corresponding area. In this case, the user can specify the size of the area he / she wants to watch. Further, for example, when the user designates a switching button displayed on the terminal device 10, the changed content whose content has been changed by the display process and the content which is simply reduced from the entire content may be switched and displayed.

  The terminal device 10 may move the position of the corresponding area in the changed content in conjunction with the inclination of the terminal device 10. Specifically, the terminal device 10 may accept a change in the tilt of the terminal device 10 as a change operation for the changed content. For example, when the user tilts the terminal device 10, the terminal device 10 may reduce the scale to the lower side (the direction in which gravity works) in the changed content displayed on the terminal device 10. In other words, when the user tilts the terminal device 10, the terminal device 10 may move the corresponding region (same size region) upward (in the direction opposite to gravity) in the changed content displayed on the terminal device 10. . Thereby, since the display mode of the changed content displayed on the terminal device 10 changes as if the changed content was affected by gravity, the display mode of the changed content that matches the user's mental model may change. I can expect. In addition, since the user can search for a region to be watched only by changing the inclination of the terminal device 10, it is possible to expect improvement in usability. For example, when the terminal device 10 is a smartphone, the user can change the display mode of the changed content simply by tilting the hand holding the terminal device 10 in a desired direction, and search for a region to be watched. In this case, the terminal device 10 may include, for example, a gyro sensor (sometimes called a gyroscope or an angular velocity sensor) as the detection unit 12. Then, the terminal device 10 detects a change in physical movement in the terminal device 10 by the detection unit 12. That is, the terminal device 10 receives a change in physical movement in the terminal device 10 as a change operation. In addition, for example, when the user tilts the terminal device 10, the terminal device 10 may reduce the scale to the lower side in the changed content displayed on the terminal device 10 as it goes upward (opposite to gravity). In other words, when the user tilts the terminal device 10, the terminal device 10 may move the corresponding region (same size region) to the lower side (direction in which gravity works) in the changed content displayed on the terminal device 10. Good. As described above, since the display mode of the changed content displayed on the terminal device 10 changes according to the inclination of the terminal device 10, the content that is more game-friendly for the user is displayed. You can also expect to watch content for a longer time.

[8-3. Device configuration〕
In the above embodiment, the distribution system 1 includes the distribution device 100 and the advertising device 30. However, the distribution device 100 and the advertising device 30 may be formed as a single device. In this case, for example, the distribution device 100 illustrated in FIG. 3 includes an advertisement content storage unit separately from the content storage unit 120. Then, when receiving a web page acquisition request from the terminal device 10, the distribution device 100 distributes a web page that does not include an advertisement acquisition command to the terminal device 10 together with the advertisement content in the advertisement content storage unit.

  In the above-described embodiment, the example in which the advertising content is distributed from the advertising device 30 to the terminal device 10 has been described. However, the distribution device 100 may acquire the advertising content from the advertising device 30. In this case, the advertising device 30 receives an advertisement content acquisition request from the distribution device 100. In addition, the advertising device 30 distributes advertising content to the distribution device 100. In addition, the distribution unit 132 of the distribution device 100 distributes the web page that does not include the advertisement acquisition command to the terminal device 10 together with the advertising content acquired from the advertising device 30.

[8-4. Others]
In addition, among the processes described in the above embodiments, all or a part of the processes described as being automatically performed can be manually performed, or the processes described as being manually performed All or a part of the above can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured. Moreover, each embodiment mentioned above can be combined suitably in the range which does not contradict a process content.

[8-5. Hardware configuration)
The terminal device 10, the advertising device 30, and the distribution device 100 according to the above-described embodiments are realized by a computer 1000 having a configuration as illustrated in FIG. Hereinafter, the distribution apparatus 100 will be described as an example. FIG. 13 is a hardware configuration diagram illustrating an example of a computer 1000 that implements the functions of the distribution apparatus 100. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from other devices via the network 40 and sends the data to the CPU 1100, and transmits data generated by the CPU 1100 to other devices via the network 40.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the distribution device 100 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 130 by executing a program loaded on the RAM 1200. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, but as another example, these programs may be acquired from other devices via the network 40.

  When the computer 1000 functions as the terminal device 10 according to the embodiment, the CPU 1100 of the computer 1000 realizes the function of the control unit 15 by executing a program loaded on the RAM 1200.

[9. effect〕
As described above, the terminal device 10 according to the embodiment includes the display unit 153 and the change unit 154. In the display unit 153, the scale of the gaze area (the same size area in the embodiment, the same applies hereinafter) that is an area included in the predetermined range in the content C10 is a predetermined magnification (the same size in the embodiment, the same applies hereinafter). Then, the entire changed content VC11 in which the scale of the region other than the gaze region in the content C10 is a magnification different from the predetermined magnification is displayed. When the changing operation is performed on the changed content VC11 displayed on the display unit 153, the changing unit 154 moves the position of the predetermined range in the content C10 according to the changing operation, thereby changing the predetermined content after the movement. The scale of a new gaze area (equal magnification area R25 in the embodiment, the same applies hereinafter) included in the range is changed to a predetermined magnification.

  Thereby, the terminal device 10 according to the embodiment can display the content that allows the user to gaze at a desired region while maintaining the visibility of the entire content. For example, the terminal device 10 can display the content in a mode in which the user has magnified a desired area while maintaining the visibility of the entire content. Moreover, since the display mode of the changed content displayed in the display area is changed by the user's changing operation, the content with high game characteristics for the user is displayed. Therefore, when the user performs the change operation, the user's attention can be directed to the content while the user is performing the change operation.

  In addition, in the terminal device 10 according to the embodiment, when the change operation is performed, the changing unit 154 sets the scale of the new gaze area corresponding to the predetermined range after movement to a predetermined magnification, and sets a new magnification in the content C10. The magnification of the area other than the gaze area is changed according to the size of the changed contents VC11 to VC13.

  Thereby, the terminal device 10 according to the embodiment can display the content that allows the user to gaze at a desired area while maintaining the visibility of the entire content even when the area that the user wants to gaze changes.

  In the terminal device 10 according to the embodiment, the changing unit 154 displays the entire changed content VC11 to VC13 by setting the scale of the region other than the gaze region in the content C10 to a magnification smaller than a predetermined magnification.

  Thereby, the terminal device 10 according to the embodiment can display the content that allows the user to gaze at a desired area while maintaining the visibility of the entire content even when the area that the user wants to gaze changes. Specifically, the terminal apparatus 10 displays the gaze area that the user wants to gaze at the same magnification, and displays the other areas at a reduced size, thereby maintaining the visibility of the entire content and the user to the desired area at the same magnification. Content can be displayed in the manner described above.

  Further, in the terminal device 10 according to the embodiment, the change unit 154 determines, as the change operation, an operation for changing the position specified by the user when the position specified by the user with respect to the changed contents VC11 to VC13 is detected. Move the position of the range.

  Thereby, since the content of the entire content is displayed in the display area, the user who uses the terminal device 10 according to the embodiment can perform the drag operation or the swipe operation without performing the page transition or the scroll operation. You can search the content area you want to see. Specifically, the user who uses the terminal device 10 can search the area of the content he / she wants to see by moving the corresponding area of the changed content displayed in the display area by the change operation. In addition, the user can perform an intuitive change operation.

  In the terminal device 10 according to the embodiment, the changing unit 154 moves the changed contents VC11 to VC13 in the direction opposite to the direction of change of the position designated by the user.

  Thereby, in the terminal device 10 according to the embodiment, the change in the display mode of the content is the same as when the user performs an operation of pulling the content, and thus the user can perform an intuitive change operation. Further, since the display mode of the changed content displayed in the display area changes as if pulled by the user's change operation, the content is displayed with higher game characteristics for the user, and the user can be focused on the content.

  In the terminal device 10 according to the embodiment, the change unit 154 moves the position in the predetermined range to the position before the change operation when the predetermined condition is satisfied.

  Thereby, since the terminal device 10 according to the embodiment can save time and effort to return to the state before the user performs the change operation after the user performs the change operation, it is possible to display more appropriate content for the user. It becomes.

  In the terminal device 10 according to the embodiment, the changing unit 154 sets a predetermined condition that the changing operation is not performed.

  Thereby, since the terminal device 10 according to the embodiment can save time and effort to return to the state before the user performs the change operation after the user performs the change operation, it is possible to display more appropriate content for the user. It becomes. In this case, the user can restore the display by simply quitting the change operation, so the psychological burden of the user performing the change operation is reduced, and the user can be expected to perform more change operations.

  Further, in the terminal device 10 according to the embodiment, when the specific area SA10 in the content C10 is included in the changing unit 154 and the gaze area, related content related to the content C10 is displayed.

  Thereby, the terminal device 10 according to the embodiment allows the user to perform a change operation so that the user's attention can be directed to the content while the user performs the change operation, and the display is displayed in the display area. It can be estimated that a user who is performing a change operation on the changed content is likely to be a user who is interested in the content. Therefore, the terminal device 10 displays related content related to the content, triggered by the fact that the specific region in the content is included in the corresponding region by the user's change operation. Thereby, related content related to the content can be displayed to a user who is estimated to be interested in the displayed content.

  Further, in the terminal device 10 according to the embodiment, when the position of the changing unit 154 and the predetermined range moves beyond a predetermined size, related content related to the content C10 is displayed.

  Thereby, the terminal device 10 according to the embodiment allows the user to perform a change operation so that the user's attention can be directed to the content while the user performs the change operation, and the display is displayed in the display area. It can be estimated that a user who is performing a change operation on the changed content is likely to be a user who is interested in the content. Therefore, the terminal device 10 displays related content related to the content triggered by the movement of the position in the predetermined range exceeding the predetermined size by the change operation of the user. Thereby, related content related to the content can be displayed to a user who is estimated to be interested in the displayed content.

  In the terminal device 10 according to the embodiment, the changing unit 154 displays the advertising content AC10 related to the content C10 as the related content.

  Thereby, the terminal device 10 according to the embodiment can direct the user's attention to the content while the user performs the changing operation by causing the user to perform the changing operation. And it can be estimated that the user who is performing change operation with respect to the change content displayed on the display area has a high possibility of being a user interested in the content. Therefore, the terminal device 10 is an advertisement related to the content triggered by the fact that the specific region in the content is included in the corresponding region by the change operation of the user or the position of the predetermined range has moved beyond the predetermined size. Display content. Thereby, since the advertising content related to the content can be displayed to the user who is estimated to be interested in the displayed content, the advertising effect of the advertising content can be improved.

  In the terminal device 10 according to the embodiment, the display unit 153 sets one region R15 among the plurality of regions R11 to R19 into which the content C10 is divided as a gaze region included in a predetermined range.

  Thereby, the terminal device 10 according to the embodiment can display the content that allows the user to gaze at a desired region while maintaining the visibility of the entire content. For example, the terminal device 10 can display the content in a mode in which the user has magnified a desired area while maintaining the visibility of the entire content.

  In the terminal device 10 according to the embodiment, the display unit 153 sets one region R15 among the plurality of regions R11 to R19 in which the content C10 is divided into equal sizes as a gaze region included in a predetermined range.

  Thereby, the terminal device 10 according to the embodiment can display the content that allows the user to gaze at a desired region while maintaining the visibility of the entire content. For example, the terminal device 10 can display the content in a mode in which the user has magnified a desired area while maintaining the visibility of the entire content.

  In addition, the distribution device 100 according to the embodiment includes a distribution unit 132. The distribution unit 132 distributes control information for controlling the content C <b> 10 displayed on the terminal device 10 to the terminal device 10. In the control information according to the embodiment, the scale of the gaze area that is an area included in the predetermined range in the content C10 is a predetermined magnification, and the scale of the area other than the gaze area in the content C10 is different from the predetermined magnification. Display procedure for displaying the entire changed content VC11 to VC13, and when the change operation is performed on the changed content VC11 to VC13 displayed by the display procedure, a predetermined range in the content C10 is determined according to the change operation. By moving the position, the terminal device 10 is caused to execute a changing procedure for changing the scale of the new gaze area included in the predetermined range after the movement to a predetermined magnification.

  Thereby, the distribution apparatus 100 according to the embodiment can display the content in a mode in which the user has made the desired area the same size while maintaining the visibility of the entire content. Moreover, since the display mode of the changed content displayed in the display area is changed by the user's changing operation, the content with high game characteristics for the user is displayed. Therefore, when the user performs the change operation, the user's attention can be directed to the content while the user is performing the change operation.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. It is possible to implement the present invention in other forms with improvements.

  In addition, the “section (module, unit)” described above can be read as “means” or “circuit”. For example, the detection unit can be read as detection means or a detection circuit.

DESCRIPTION OF SYMBOLS 1 Distribution system 10 Terminal apparatus 12 Detection part 13 Output part 14 Storage part 15 Control part 151 Request part 152 Reception part 153 Display part 154 Change part 100 Distribution apparatus 120 Content memory | storage part 130 Control part 131 Reception part 132 Distribution part

Claims (15)

A gaze area which is an area included in a predetermined range in content including a predetermined target, and a scale of the gaze area including a part of the predetermined target is a predetermined magnification, and other than the gaze area in the content A display unit for displaying the entire changed content in which the scale of the region including another part different from the part of the predetermined target is different from the predetermined magnification;
When a change operation is performed on the changed content displayed by the display unit, the predetermined range after the movement is moved by moving the position of the predetermined range in the content according to the change operation. A changing unit that changes the scale of the new gaze area included in the predetermined magnification,
A terminal device comprising: The changing unit is
When the change operation is performed, the scale of the new gaze area corresponding to the predetermined range after the movement is set as the predetermined magnification, and the scale of the area other than the new gaze area in the content is the changed content Change according to the size of
The terminal device according to claim 1. The display unit
Displaying the entire changed content by reducing the scale of the area other than the gaze area in the content to a magnification smaller than the predetermined magnification;
The terminal device according to claim 1, wherein the terminal device is a terminal device. The changing unit is
When a position designated by the user with respect to the change content is detected, an operation for changing the position designated by the user is moved as the change operation, and the position in the predetermined range is moved.
The terminal device according to any one of claims 1 to 3. The changing unit is
Moving the position of the predetermined range in a direction opposite to the direction of change of the position specified by the user with respect to the changed content;
The terminal device according to claim 4. The changing unit is
When the predetermined condition is satisfied, the position of the predetermined range is moved to a position before the change operation is performed.
The terminal device according to claim 1, wherein: The changing unit is
The predetermined condition is that the change operation is not performed,
The terminal device according to claim 6. The changing unit is
When the specific area in the content is included in the gaze area, related content related to the content is displayed.
The terminal device according to any one of claims 1 to 7. The changing unit is
When the position of the predetermined range moves beyond a predetermined size, display related content related to the content;
The terminal device according to claim 1, wherein: The changing unit is
Displaying advertisement content related to the content as the related content;
The terminal device according to claim 8 or 9, wherein The display unit
One region of the plurality of regions into which the content is divided is set as the gaze region included in the predetermined range.
The terminal device according to any one of claims 1 to 10. The display unit
One area among a plurality of areas into which the content is divided into equal sizes is set as the gaze area included in the predetermined range.
The terminal device according to claim 11. A distribution unit for distributing control information for controlling content displayed on the terminal device to the terminal device;
The control information is sent to the terminal device.
A gaze area which is an area included in a predetermined range in content including a predetermined target, and a scale of the gaze area including a part of the predetermined target is a predetermined magnification, and other than the gaze area in the content A display procedure for displaying an entire changed content in which the scale of an area including another part different from the part of the predetermined target is a magnification different from the predetermined magnification;
When a change operation is performed on the changed content displayed by the display procedure, the predetermined range after the movement is moved by moving the position of the predetermined range in the content according to the change operation. A change procedure for changing the scale of the new gaze area included in the image to the predetermined magnification;
A distribution apparatus characterized in that A display method executed by a computer,
A gaze area which is an area included in a predetermined range in content including a predetermined target, and a scale of the gaze area including a part of the predetermined target is a predetermined magnification, and other than the gaze area in the content A display step of displaying the entire changed content in which the scale of the region including another part different from the part of the predetermined target is different from the predetermined magnification;
When a change operation is performed on the changed content displayed in the display step, the predetermined range after the movement is moved by moving the position of the predetermined range in the content according to the change operation. A change step of changing the scale of the new gaze area included in the predetermined magnification,
A display method characterized by comprising: A gaze area which is an area included in a predetermined range in content including a predetermined target, and a scale of the gaze area including a part of the predetermined target is a predetermined magnification, and other than the gaze area in the content A display procedure for displaying an entire changed content in which the scale of an area including another part different from the part of the predetermined target is a magnification different from the predetermined magnification;
When a change operation is performed on the changed content displayed by the display procedure, the predetermined range after the movement is moved by moving the position of the predetermined range in the content according to the change operation. A change procedure for changing the scale of the new gaze area included in the image to the predetermined magnification;
A display program characterized by causing a computer to execute.

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