JP6035412B1 - Cross device association system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system capable of associating users who have been accessed by different devices as being the same user. A reading code transmitting means includes a reading code including a user ID (second user ID) of a second terminal device and transition destination information included in a browsing request from a second terminal device. It is generated and transmitted to the second terminal device 4. The second terminal device 4 displays and outputs the received reading code. The first terminal device 2 captures the reading code by taking an image. The first terminal apparatus 2 transmits a transition destination browsing request including the second user ID and transition destination information included in the reading code to the cross device association system 20. The transition destination browsing request receiving means 10 receives this transition destination browsing request. The associating unit 12 associates the first user ID with the second user ID included in the transition destination browsing request. [Selection] Figure 1

Description

  When performing advertisement distribution or the like, a user ID is attached by a cookie or the like, and a browsing history of the user is recorded, and an advertisement content is determined based on the history. By doing in this way, the advertisement which matched the attribute estimated from the said user's browsing history can be distributed.

JP2007-108973

  The types of devices that can be connected to the Internet are increasing, and it is becoming common for a single user to access from different types of devices such as stationary PCs, smartphones, and tablets. Cookies and the like cannot be recognized as the same user even if they are the same user, and are managed with different user IDs.

  For this reason, there is a problem that history information and the like that should be stored as the same user is separated for each device and is not effectively utilized. Such a problem can be said not only in the collection of history information in the case of information distribution such as advertisement distribution, but also in general when it is necessary to recognize that users who have accessed from different devices are the same user.

  Patent Document 1 discloses an authentication method based on cooperation between a PC and a mobile terminal device. However, Patent Document 1 is to authenticate a user of a PC using a mobile terminal device, and is not intended to associate a PC user and a user of the mobile terminal device.

  An object of the present invention is to solve the above-described problems and provide a system capable of associating users who have been accessed by different devices as being the same user.

  Several independently applicable features of the invention are listed.

(1) A cross-device association system according to the present invention is a cross-device association system for associating a first terminal device having a code reading function and a second terminal device used by the same user. , A browsing request receiving means for receiving a browsing request with a second user ID from the second terminal device, and a reading code including the second user ID and transition destination information. The second user ID and transition destination information included in the reading code from the reading code transmitting means for transmitting to the first terminal device that has acquired the reading code from the second terminal device. A transition destination browsing request receiving means for receiving at least a transition destination browsing request including the first user ID if the received transition destination browsing request is accompanied by a first user ID. The second user ID included in the transition destination browsing request is associated, and if the received transition destination browsing request does not accompany the first user ID, the first user ID is attached to the first terminal device. , The association means for associating the first user ID with the second user ID included in the reading code, and the transition of the first terminal device based on the transition destination information of the received transition destination browsing request. Transition control means for controlling to connect first.

  Therefore, the PC user ID and the smartphone user ID can be associated without making the user aware of a special burden.

(2) The cross device association system according to the present invention is configured to include a distribution server device and a synchronization server device, and the distribution server device includes the browsing request reception unit and the reading code transmission unit, The synchronization server device includes the transition destination browsing request receiving unit, the association unit, and the transition control unit.

  Therefore, the association process can be performed by another server device.

(3) A distribution server device according to the present invention is a distribution server device used by the same user and used for associating a first terminal device having a code reading function with a second terminal device. Then, from the second terminal device, a browsing request receiving means for receiving a browsing request accompanied by a second user ID, and a reading code including the second user ID and transition destination information, A reading code transmitting means for transmitting to the terminal device, and the reading code includes information for the first terminal device to read the reading code and access the synchronization server device It is characterized by.

  Therefore, the PC user ID and the smartphone user ID can be associated without making the user aware of a special burden.

(4) A synchronization server device according to the present invention is a synchronization server device used by the same user and used for associating a first terminal device having a code reading function with a second terminal device. The first terminal that has read the reading code transmitted from the distribution server device to the second terminal device in response to the browsing request from the second terminal device, from the second terminal device. A transition destination browsing request receiving means for receiving a transition destination browsing request including at least the second user ID and transition destination information included in the reading code from the device, and the received transition destination browsing request is a first If it is accompanied by a user ID, the first user ID must be associated with the second user ID included in the transition destination browsing request, and the received transition destination browsing request must be accompanied by the first user ID. An association means for attaching the first user ID to the first terminal device and associating the first user ID with the second user ID included in the reading code; and the received transition destination browsing request Transition control means for controlling the first terminal device to connect to the transition destination based on the transition destination information.

  Therefore, the PC user ID and the smartphone user ID can be associated without making the user aware of a special burden.

(5) The distribution synchronization server device according to the present invention has a function of the distribution server device and a function of the synchronization server device.

(6) The reading code used in the cross device association system according to the present invention is a two-dimensional bar code.

  Therefore, a two-dimensional bar code can be used as the reading code.

(7) In the cross device association system according to the present invention, the user specified by the associated first user ID and second user ID is assumed to be the same user, and the first terminal device and the second terminal It is further characterized by further comprising information distribution means for distributing information to the apparatus.

  Therefore, appropriate information distribution can be performed with the associated first user and second user as the same person.

(8) In the cross device associating system according to the present invention, the information distribution means is provided with the first history DB that records the access history of the user assigned with the first user ID and the second user ID. It is possible to access the second history DB in which the user's access history is recorded, and the distribution contents are considered in consideration of both the access history of the associated first user ID and the access history of the second user ID. It is characterized by deciding.

  Therefore, it is possible to determine appropriate distribution contents based on the access history of the first user ID and the access history of the second user ID.

(9) The cross device association system according to the present invention is characterized in that the first terminal device is a mobile terminal device.

  Therefore, it is possible to associate with the user of the mobile terminal device.

  In the embodiment, the “browsing request accepting unit” corresponds to the function of the distribution server device 22 that receives the request in step S2.

  In the embodiment, “reading code transmitting means” corresponds to step S23.

  In the embodiment, the “transition destination browsing request receiving means” corresponds to the function of the synchronization server device 24 that receives the request in step S12.

  In the embodiment, “association means” corresponds to step S33.

  In the embodiment, the “transition control means” corresponds to step S34.

  The “program” is a concept that includes not only a program that can be directly executed by the CPU, but also a source format program, a compressed program, an encrypted program, and the like.

It is a functional block diagram of the cross device correlation system by one Embodiment of this invention. It is a system configuration figure of a cross device correlation system. It is a hardware configuration of the distribution server device 22. It is a flowchart of an association process. It is a flowchart of an association process. It is a flowchart of an association process. This is an example of contents described in the QR code (trademark) 34. It is an example of the screen transmitted and displayed on PC4. It is an example of a screen displayed on the smart phone 2. It is an example of PC user ID and DB16. It is an example of smart phone user ID * DB18. It is an example of an association table.

1. Functional Block Diagram of Cross Device Association System FIG. 1 shows a functional block diagram of the cross device association system 20. The browsing request receiving unit 6 receives a browsing request from the second terminal device 4. The reading code transmission unit 8 generates a reading code including the user ID (second user ID) of the second terminal device and the transition destination information included in the browsing request, and transmits the code to the second terminal device 4. .

  The second terminal device 4 displays and outputs the received reading code. The first terminal device 2 captures the reading code by taking an image. The first terminal apparatus 2 transmits a transition destination browsing request including the second user ID and transition destination information included in the reading code to the cross device association system 20.

  The transition destination browsing request receiving means 10 receives this transition destination browsing request. The associating unit 12 determines whether or not the received transition destination browsing request is accompanied by the user ID (first user ID) of the first terminal device. If accompanied by the first user ID, the first user ID is associated with the second user ID included in the transition destination browsing request. Thereby, the attributes of the first user ID and the attributes of the second user ID recorded in the first user ID · DB 16 and the second user ID · DB 18 can be associated with each other.

  If the transition destination browsing request is not accompanied by the first user ID, the associating unit 12 newly generates a first user ID, and the second user included in the first user ID and the transition destination browsing request. Associate ID. Therefore, the attribute accumulated in the future for the first user ID can be associated with the attribute of the second user ID.

  The transition control unit 14 connects the first terminal device 2 to the transition destination based on the transition destination information included in the transition destination browsing request. Thereby, the transition destination content can be browsed from the first terminal device 2.

As described above, for the user, the first user ID and the first user ID are assigned to the first terminal device 2 while the system side is a natural process of browsing the transition destination content. 2 user IDs can be associated.

2. Hardware Configuration FIG. 2 shows an example of a system configuration. In this example, the PC 4 is used as the second terminal device, and the smartphone 2 is used as the first terminal device. The cross device association system 20 includes a distribution server device 22 and a synchronization server device 24. In this example, the distribution server device 22 includes a browsing request reception unit 6 and a reading code transmission unit 8, and the synchronization server device 24 includes a transition destination browsing request reception unit 10, an association unit 12, and a transition control unit. 14 is provided. Both the smartphone 2 and the PC 4 can communicate with the distribution server device 22 and the synchronization server device 24 via the Internet.

  FIG. 3 shows a hardware configuration of the distribution server device 22 and the synchronization server device 24. Regarding the distribution server device 22, a memory 222, a display 224, a hard disk 226, a DVD-ROM drive 228, and a communication circuit 230 are connected to the CPU 220. The communication circuit 230 is a circuit for connecting to the Internet.

  An operating system 232 and a distribution server program 234 are recorded on the hard disk 226. The distribution server program 234 functions in cooperation with the operating system 232. These programs are those recorded on the DVD-ROM 236 and installed on the hard disk 226 via the DVD-ROM drive 228.

The hardware configuration of the synchronization server device 24 is also the same. However, the hard disk 246 stores a synchronization server program 254 instead of the distribution server program 234.

3. Association Process FIGS. 4 to 6 show flowcharts of the browser program of the PC 4, the browser program of the smartphone 2, the distribution server program 234 of the distribution server device 22, and the synchronization server program 254 of the synchronization server device 24 in the association processing.

  In this embodiment, the distribution server device 22 records a user ID using a cookie of the browser program of the visited PC, and identifies the user by the user ID. Also, based on the recorded content of the cookie, the user attribute indicating which site is visited is acquired and recorded in the PC user ID / DB 16.

  FIG. 10 shows the PC user ID / DB 16 recorded on the hard disk 226 of the distribution server device 22. In this embodiment, in association with the PC user ID recorded in the cookie, the tendency of the site visited by the user is recorded by site classification (classification of news site, food shopping site, clothing shopping site, game site, etc.). Yes. In this case, the classification of the site visited by the user is acquired by Cookie, and the ratio is recorded. For example, it can be seen that a user with a PC user ID of “987654321” is visiting 12% of the sites of category A, 25% of sites of category B, and 9% of sites of category C.

  As for the smartphone 2, as described above, the user ID is recorded using the cookie, and the user is specified by the user ID. Based on the recorded content of the cookie, the user attribute indicating which site is visited is acquired and recorded in the smartphone user ID / DB 18. FIG. 11 shows the smartphone user ID / DB 18 recorded on the hard disk 226 of the distribution server device 22.

  It is assumed that the PC 4 (browser program) visits a web page on which an advertising space is set by a user operation (step S1). Thereby, the advertisement is displayed on the display of the PC 4 together with the web page. Specifically, the advertisement is displayed in the following procedure.

  In the HTML data describing the contents of the web page, the advertisement space portion is described in terms of JAVASCRIPT (trademark) or the like so as to display the contents in accordance with an instruction from the distribution server device 22. Therefore, the PC 4 requests the distribution server device 22 to distribute the advertisement content according to the JAVASCRIPT (trademark) (step S2).

  Receiving this, the CPU 220 of the distribution server device 22 (hereinafter also referred to as the distribution server device 22) determines whether or not the cookie has the user ID (PC user ID) of the PC 4 (step S21). If there is no user ID, the user of this PC 4 is the first visit, so a new user ID is set in the cookie. Further, the advertisement content is transmitted to the PC 4 (omitted in FIG. 4).

  If there is a user ID, the distribution server device 22 generates a QR code (trademark) including a PC user ID, a predetermined transition destination URL, and a synchronization server URL (URL of the synchronization server program) (step S22). FIG. 7 shows an example of the contents of the QR code (trademark). The part of http://sample.domain.net/DeviceSyncSample/Sync.aspx is the URL of the synchronization server. The part of pcid = 0123456789abcdef0987654321 shows the user ID of PC4. lp = http% 3a% 2f% 2fwww% 2ekccs% 2eco% 2ejp% 2fkanade% 2f indicates the transition destination URL.

  Subsequently, the distribution server device 22 superimposes the QR code (trademark) generated above on the advertisement content recorded on the hard disk 226, and transmits it to the PC 4 (step S23).

  Receiving this, the PC 4 displays the advertisement content / QR code (trademark) together with the content of the predetermined page (step S3). FIG. 8 shows an example of the display. Advertisement content 32 is displayed on the content 30 of the predetermined page. A QR code (trademark) 34 is displayed as part of the advertisement content. In this embodiment, a message 36 that prompts the user to take an image of the QR code (trademark) 34 with a smartphone is also displayed.

  It is assumed that the user of the PC 4 starts the QR code (trademark) reading program of the smartphone 2 and reads the QR code (trademark) 34 displayed on the PC 4 with the built-in camera (step S11). Thereby, the smartphone 2 extracts the PC user ID, the transition destination URL, and the synchronization server URL included in the QR code (trademark) 34. Furthermore, based on the extracted synchronization server URL, the synchronization server 24 is accessed so as to start the synchronization server program of the synchronization server 24 (step S12).

  This access ultimately requests the transition destination content, but in this embodiment, after accessing the synchronization server device 24 first, the transition is made to the transition destination. In this access, the smartphone 2 performs access with the PC user ID and the transition destination URL.

  Upon receiving the above access (transition destination browsing request), the CPU 240 of the synchronization server device 24 (hereinafter sometimes abbreviated as the synchronization server device 24) determines whether or not the cookie has the user ID of the smartphone 2 ( Step S31). If the cookie does not have the user ID of the smartphone 2, the synchronization server device 24 sets a new user ID in the cookie (step S32). Moreover, the synchronous server apparatus 24 records this user ID in smart phone user ID * DB18 (refer FIG. 11). Thereafter, step S33 and subsequent steps are executed.

  If there is a user ID of the smartphone 2 in the Cookie, it is a user whose history is already recorded in the smartphone user ID / DB 18. The synchronization server device 24 associates the PC user ID acquired at the time of access from the smartphone 2 and the smartphone user ID acquired by the cookie (step S33). Specifically, the PC user ID and the smartphone user ID are recorded in the related table.

  FIG. 12 shows an example of the association table. The associated PC user ID and smartphone user ID are recorded. This association table may be recorded in either the distribution server device 22 or the synchronization server device 24. However, it is preferable that access is possible from an apparatus that desires to use this table (the distribution server apparatus 22 in this embodiment).

  As described above, with the association table, the PC user ID of the PC user ID / DB 16 and the smartphone user ID of the smartphone user ID / DB 18 can be associated as being the same person.

  Next, the synchronization server device 24 controls the smartphone 2 to redirect to the transition destination URL received from the smartphone 2 (step S34). The smartphone 2 receives this and redirects to the transition destination URL (step S13). As a result, the transition destination content is displayed on the display of the smartphone 2 (step S14). In this embodiment, a coupon is displayed as a transition destination. FIG. 9 shows a coupon display example.

  Since the above-described association processing and redirection processing by the synchronization server device 24 are performed quickly, the user can obtain the coupon of FIG. 9 by imaging the QR code (trademark) 34 of FIG. Will be recognized.

  As described above, the PC user ID and the smartphone user ID of the same person can be associated with each other. Thereby, the browsing history information managed and recorded by the PC user ID and the browsing history information managed and recorded by the smartphone user ID can be integrated and used for the same person. For example, even if the history of PC users is abundant and the history of smartphone users is poor, an advertisement suitable for this history information is transmitted not only to PC 4 but also to smartphone 2 based on the history information of PC users. (Step S24).

In addition, a suitable advertisement may be distributed by combining the history of both the PC 4 and the smartphone 2. The distribution of the advertisement by the distribution server device 22 may be performed directly, or a bidding system such as an ad exchange may be used. When using the bidding system, it is possible to determine the suitability of the user for the advertisement based on the associated history and determine the bid amount.

4). Other
(1) In the above embodiment, the smartphone 2 captures an image of the QR code (trademark) displayed on the display of the PC 4. However, a code (such as a barcode) other than the QR code (trademark) may be displayed. Alternatively, a digital watermark image in which a PC user ID or the like is embedded may be displayed on the display of the PC 4 and read by the smartphone 2 to acquire a PC user ID or the like.

(2) In the above embodiment, the smartphone 2 acquires the PC user ID and the like by imaging the QR code (trademark). However, the smartphone 2 may acquire the PC user ID or the like by wireless communication such as Wifi (trademark) or Bluetooth (trademark), voice (ultrasound), or the like. In this case, it is preferable that the PC 4 outputs an announcement screen and sound such as bring the smartphone closer.

(3) In the above embodiment, when the PC user ID of the PC 4 cannot be acquired (step S21), the association process is not performed. However, after a new PC user ID is set in the cookie, step S22 and subsequent steps may be executed. Thereby, even when the PC user ID of the PC 4 cannot be acquired, the association can be performed.

(4) In the above embodiment, the case where the smartphone 2 is used as the first terminal device and the PC 4 is used as the second terminal device has been described. However, in any of the first terminal device and the second terminal device, any combination of a smartphone, a PC, a tablet computer, a mobile phone, a PDA, and the like can be used.

(5) In the above embodiment, an associating system is constructed by the distribution server device 22 and the synchronization server device 24. However, the distribution server device 22 and the synchronization server device 24 may be configured by a single server device.

(6) In the above embodiment, the case where an advertisement is distributed has been described. However, it can also be applied to the case where other information such as news is distributed.

(7) In the above embodiment, by associating the user ID of the first terminal device with the user ID of the second terminal device, the browsing history information recorded in the DB in association with these user IDs is effectively used. Like to do. However, attribute information such as age and sex recorded in association with the user ID may be used. Even if there is no DB as described above, the user ID of the first terminal device and the user ID of the second terminal device are simply associated with each other to distribute information. Also good.

Claims (9)

A cross-device association system that associates a first terminal device having a code reading function and a second terminal device that are used by the same user,
A browsing request receiving means for receiving a browsing request with a second user ID from the second terminal device;
A reading code transmitting means for transmitting a reading code including the second user ID and transition destination information to the second terminal device;
Transition for receiving a transition destination browsing request including at least the second user ID and transition destination information included in the reading code from the first terminal device that has acquired the reading code from the second terminal device Prior browsing request receiving means;
If the received transition destination browsing request is accompanied by the first user ID, the first user ID is associated with the second user ID included in the transition destination browsing request, and the received transition destination browsing request is If not accompanied by a first user ID, a first user ID is attached to the first terminal device, and an association means for associating the first user ID with the second user ID included in the reading code. When,
Transition control means for controlling to connect the first terminal device to the transition destination based on the transition destination information of the received transition destination browsing request;
Cross-device association system with The system of claim 1, wherein
The system includes a distribution server device and a synchronization server device,
The distribution server device includes the browsing request reception unit and the reading code transmission unit.
The synchronization server device includes the transition destination browsing request reception unit, the association unit, and the transition control unit. A distribution server device used for associating a first terminal device having a code reading function and a second terminal device used by the same user,
A browsing request receiving means for receiving a browsing request with a second user ID from the second terminal device;
A reading code transmitting means for transmitting a reading code including the second user ID and transition destination information to the second terminal device;
The distribution server device, wherein the reading code includes information for the first terminal device to read the reading code and access the synchronous server device. A synchronization server device used by the same user and used for associating a first terminal device having a code reading function with a second terminal device,
From the first terminal device that has read the reading code transmitted from the distribution server device to the second terminal device in response to the browsing request from the second terminal device, from the second terminal device, A transition destination browsing request receiving means for receiving a transition destination browsing request including at least the second user ID and transition destination information included in the reading code;
If the received transition destination browsing request is accompanied by the first user ID, the first user ID is associated with the second user ID included in the transition destination browsing request, and the received transition destination browsing request is If not accompanied by a first user ID, a first user ID is attached to the first terminal device, and an association means for associating the first user ID with the second user ID included in the reading code. When,
Transition control means for controlling to connect the first terminal device to the transition destination based on the transition destination information of the received transition destination browsing request;
A synchronization server device.   A distribution synchronization server device comprising the function of the distribution server device of claim 3 and the function of the synchronization server device of claim 4.   6. The system or apparatus according to claim 1, wherein the reading code is a two-dimensional bar code. In the system or apparatus in any one of Claims 1-6,
Information distribution means for distributing information to the first terminal device and the second terminal device, assuming that the users specified by the associated first user ID and second user ID are the same user. A system or apparatus further comprising: The system or apparatus of claim 7.
The information distribution means includes a first history DB that records an access history of a user assigned a first user ID, and a second history DB that records an access history of a user assigned a second user ID. The system or apparatus is characterized in that the distribution contents are determined in consideration of both the access history of the associated first user ID and the access history of the second user ID. In the system or apparatus in any one of Claims 1-8,
The system or apparatus, wherein the first terminal device is a mobile terminal device.