JP2012137805A - Portable terminal, advertisement display method and advertisement display program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To obtain sufficient advertisement effect by continuously displaying the same advertisement on a portable terminal without affecting a startup of an application and also without being affected by operation of the application.SOLUTION: An advertisement information reception unit 1111 acquires advertisement information from an advertisement distribution server 4 at a timing set by an advertisement acquisition timing setting unit 1110, and an advertisement storage unit 1112 stores the advertisement information acquired by the advertisement information reception unit 1111 in a storage unit 12. An advertisement background setting unit 1113 reads the advertisement information stored in the storage unit 12 to set the read advertisement information as a background of a display screen of a display unit 10, and an advertisement display unit 1114 performs full screen display of the advertisement information set as the background on the display unit 10. After displaying the advertisement information, when the display screen of the display unit 10 is switched, a display switch unit 1115 causes the advertisement background setting unit 1113 to set a background setting of the advertisement information again.

Description

  The present invention relates to a mobile terminal, an advertisement display method, and an advertisement display program that connect to the Internet to receive advertisement information and display the screen.

  2. Description of the Related Art In recent years, portable terminals in which a mobile phone and a PDA (Personal Digital Assistant) are integrated are widely used. This mobile terminal is called a smart phone, and has various functions such as a network function, a schedule function, and a personal information management function in addition to a communication function. With the advent of this type of mobile terminal, various services have been provided on the Internet. Examples of services provided include shopping, auctions, travel / business trips, news, weather, sports, maps, and routes. A dedicated server for providing these services is provided on the Internet.

  By the way, the service providing side may transmit advertisement information together with an application (program) corresponding to the service in response to a service request from the user. For example, when the user's mobile terminal receives the advertisement information together with the reception of the application, the user's portable terminal displays the advertisement for several seconds before the application is started. In other words, when a user specifies an application and requests a service, an advertisement is displayed first, and then the application can be provided by the application.

  As a technique for providing an advertisement to a user, for example, those described in Patent Document 1 and Patent Document 2 are known. The “advertising automatic incorporation system” described in Patent Document 1 incorporates an advertisement that matches a user's profile into content and provides it to the user. The “advertising system” described in Patent Document 2 provides game software including an advertisement to the user, and displays the advertisement when the user is executing the game.

JP 2002-230392 A JP 2007-033586 A

  However, as described above, since the advertisement display method in the conventional portable terminal displays an advertisement for several seconds when the application is started up, it takes time until the application is started up after the user operates. That is, there is a problem that it takes time until the user receives a desired service. Further, since the user views the advertisement only when the application is launched, there is a problem that a sufficient advertisement effect cannot be obtained.

  Further, the “advertising automatic incorporation system” described in the above-mentioned Patent Document 1 proposes a method of incorporating advertisements into content, and the advertisement is reproduced only, and once reproduced. Will not be displayed until the next playback. That is, the advertisement is not continuously displayed. Similarly, the “advertising system” described in Patent Document 2 is displayed at the display timing, and after that timing, it is not displayed until the next display timing. Therefore, the advertisement display methods described in Patent Documents 1 and 2 have a problem that a sufficient advertisement effect cannot be obtained.

  Accordingly, the present invention has been made to solve such a problem, and its purpose is to continue the same advertisement without affecting the start-up of the application and without being affected by the operation of the application. An object is to provide a portable terminal, an advertisement display method, and an advertisement display program that can be displayed.

  In order to achieve the above object, the invention of the portable terminal according to claim 1 obtains and starts an application from an application server connected to a network and performs display operation of the application when displaying the screen by the application. A mobile terminal that continues to display the same advertising information on the background of the screen without being affected, an advertising information acquisition unit that acquires advertising information from an advertising distribution server connected to the network at a predetermined timing; An advertisement storage unit that stores advertisement information acquired by the advertisement information acquisition unit, and a setting for reading the advertisement information from the advertisement storage unit and displaying the advertisement information on the background of the screen displayed by the application An advertisement background setting section; an advertisement display section for displaying the advertisement information on the background of the screen; A display screen switching unit that performs screen switching, and the display screen switching unit re-executes the processing of the advertisement background setting unit and the advertisement display unit after the screen is switched. .

  According to a second aspect of the present invention, there is provided the portable terminal according to the first aspect, wherein the predetermined timing is a time when the application is activated.

  According to a third aspect of the present invention, there is provided the portable terminal according to the first aspect, wherein the predetermined timing is set at predetermined intervals.

  Furthermore, the invention of the advertisement display method according to claim 4 obtains an application from an application server connected to a network, starts the application, and performs screen display by the application without being affected by a display operation of the application. A method of displaying an advertisement by a mobile terminal that continues to display the same advertisement information on the background of the screen, wherein the advertisement information is acquired from an advertisement distribution server connected to the network at a predetermined timing; and A second step of storing the advertisement information acquired from the advertisement distribution server; a third step of reading the advertisement information and performing a setting for displaying the advertisement information on a background of a screen displayed by the application; A fourth step of displaying the advertisement information on the background of the screen, and A a fifth step of switching surfaces, and after the switching of the screen in the fifth step, the third to execute the steps and the fourth step again, characterized in that.

  Further, the invention of the advertisement display program according to claim 5 causes the computer to function as the portable terminal according to any one of claims 1 to 3.

  The invention of an advertisement display program according to claim 6 is incorporated in an application activated by the portable terminal.

  According to the present invention, when the display screen in the display unit of the mobile terminal is switched, the background setting and display of the advertisement information is performed again, so that the application startup is not affected. The same advertisement can be continuously displayed without being affected by the operation of the application, and a sufficient advertisement effect can be obtained.

It is a block diagram which shows schematic structure of the network system containing the portable terminal by the Example of this invention. It is a block diagram which shows schematic structure of the advertisement information processing part in a portable terminal. It is a figure which shows the background embedding display example (before display screen switching and after switching) of the advertisement information in a portable terminal. It is a sequence diagram which shows the flow of a process at the time of application acquisition. It is a sequence diagram which shows the flow of a process at the time of advertisement information acquisition. It is a flowchart for demonstrating the advertisement information display process in a portable terminal.

  The best mode for carrying out the present invention will be described below with reference to the drawings. The embodiment of the present invention assumes that a portable terminal that displays an application accompanying the execution of the application is acquired and executed on the display unit of the portable terminal while acquiring and executing the application from an application server connected to the network. This is an example in which the background setting and display of advertisement information is performed again when the display screen is switched, and the same advertisement information is continuously displayed on the background of the screen without being affected by the display operation of the application.

  FIG. 1 is a block diagram showing a schematic configuration of a network system including a mobile terminal according to an embodiment of the present invention. In the figure, the mobile terminal 1 is called a smartphone, and has various functions such as a network function, a schedule function, and a personal information management function in addition to a normal voice call communication function. The mobile terminal 1 further includes a display unit 10, an application execution unit 11 that executes an application (program), and a storage unit 12 such as a hard disk that stores advertisement information and the like.

  The display unit 10 includes a display such as a liquid crystal display or an organic EL (Electro Luminescence) display, and performs various displays when the user uses the mobile terminal 1. The application execution unit 11 includes an application processing unit 110 that executes an application, and an advertisement information processing unit 111 that expands after the application is started and extracts and executes a background display program incorporated in the application. The background display program is a program for acquiring advertisement information (hereinafter referred to as “advertisement information acquisition program”) and a program for displaying the acquired advertisement information in the background (hereinafter referred to as “advertisement information display program”). It consists of.

  An application server 3 that stores applications and an advertisement distribution server 4 that stores advertisement information are connected to the Internet 400, and application distribution and advertisement information distribution to the mobile terminal 1 is possible. . The mobile terminal 1 performs two-way communication with each of the application server 3 and the advertisement distribution server 4 via the mobile communication network 410 and the Internet 400, and acquires an application and advertisement information. The portable terminal 1 uses, for example, TCP / IP (Transmission Control Protocol / Internet Protocol) and HTTP (Hyper Text Transfer Protocol) as protocols necessary for data transmission / reception in the Internet 400, and uses TCP / IP for applications. Communication paths are established between the server 3 and the advertisement distribution server 4, and data is transmitted and received using HTTP.

  The application server 3 includes an application database 31 that stores applications. The advertisement distribution server 4 includes an advertisement information database 41 that stores advertisement information.

  Next, the advertisement information processing unit 111 of the mobile terminal 1 shown in FIG. 1 will be described in detail. FIG. 2 is a block diagram illustrating a schematic configuration of the advertisement information processing unit 111. The advertisement information processing unit 111 includes an advertisement acquisition timing setting unit 1110, an advertisement information receiving unit 1111, an advertisement storage unit 1112, an advertisement background setting unit 1113, an advertisement display unit 1114, and a display switching unit 1115.

  The advertisement information processing unit 111 operates according to a background display program included in an application downloaded from the application server 3 by the mobile terminal 1. In particular, the advertisement acquisition timing setting unit 1110, the advertisement information receiving unit 1111, and the advertisement storage unit 1112 operate with an advertisement information acquisition program constituting a background display program, and an advertisement background setting unit 1113, an advertisement display unit 1114, and a display switching unit 1115. However, it operates with the advertisement information display program constituting the background display program.

  The advertisement acquisition timing setting unit 1110 sets a timing for acquiring advertisement information to the advertisement information receiving unit 1111. For example, the timing at the start of the application and every predetermined time is set. In the present embodiment, the advertisement acquisition timing setting unit 1110 sets the timing at which the application is started as the timing for acquiring the advertisement information with respect to the advertisement information receiving unit 1111. In this case, by setting the timing for acquiring the advertisement information every predetermined time, the contents of the advertisement information can be changed according to the time, and various advertisements can be effectively presented to the user.

  The advertisement information receiving unit 1111 acquires advertisement information from the advertisement distribution server 4 using HTTP according to the setting by the advertisement acquisition timing setting unit 1110. The advertisement storage unit 1112 stores the advertisement information acquired by the advertisement information reception unit 1111 in the storage unit 12 such as a hard disk. The advertisement information is, for example, “advertisement image”.

  The advertisement background setting unit 1113 reads the advertisement information stored in the storage unit 12 and performs settings for displaying the advertisement information in the background. Specifically, the advertisement information is set to be displayed on the entire screen of the display unit 10, that is, to be displayed embedded in the background image displayed by the application. The advertisement display unit 1114 embeds and displays advertisement information in the background image displayed on the display unit 10 when the application is executed. Thereby, the advertisement information is displayed as a part of the background image.

  The display switching unit 1115 detects a pressing operation of the display switching button 13 (see FIG. 3 to be described later) of the mobile terminal 1, switches the display screen, and detects a pressing operation of the display switching button 13. The advertisement background setting unit 1113 is notified that the display switching button 13 has been pressed. That is, the display switching unit 1115 causes the advertisement background setting unit 1113 and the advertisement display unit 1114 to execute again after switching the display screen.

  The advertisement background setting unit 1113 receives a notification that the display switching button 13 has been pressed from the display switching unit 1115, thereby reading the advertisement image stored in the storage unit 12 and setting for displaying the advertisement information in the background. Try again. Here, since the screen displayed on the display unit 10 changes when the display screen is switched, the advertisement information is not embedded in the new background image displayed on the screen. For this reason, the advertisement information is not displayed on the screen. In order to prevent this, when the display screen is switched, the advertisement image stored in the storage unit 12 is read and reset as the background. Thus, even if the display screen is switched, the same advertisement information can be continuously displayed.

  FIG. 3 is a diagram illustrating a background-embedded display example of advertisement information (before and after display screen switching). As shown in FIG. 3A, the menu 30 </ b> A is displayed before the display screen is switched, and the advertisement image 20 including the person “Soccer!” Written on the background is displayed over the entire screen 101. It is displayed. When the display screen switching operation is performed, as shown in FIG. 3B, a new menu 30B is displayed. As in the background before the display screen switching, a person with “Soccer!” Written on the background. Is displayed over the entire screen 101.

  Next, the operation of the network system 2 including the mobile terminal 1 shown in FIG. 1 will be described. FIG. 4 is a sequence diagram showing a flow of processing between the mobile terminal 1 and the application server 3 at the time of application acquisition. In the figure, the user accesses the application server 3 using the portable terminal 1 and performs an operation for requesting a desired application after the bidirectional communication is established. Then, the mobile terminal 1 transmits an application request to the application server 3. Upon receiving the application request transmitted from the mobile terminal 1, the application server 3 searches for the corresponding application and transmits the obtained application to the mobile terminal 1. When the portable terminal 1 receives the application transmitted from the application server 3, the portable terminal 1 executes the corresponding application.

  FIG. 5 is a sequence diagram showing a flow of processing between the mobile terminal 1 and the advertisement distribution server 4 when the advertisement information is acquired. In the figure, when the application obtained from the application server 3 is activated, the mobile terminal 1 accesses the advertisement distribution server 4 according to the advertisement information acquisition program that constitutes the background display program extracted from the application, and two-way communication is established. After that, an advertisement information request is transmitted to the advertisement distribution server 4. When the advertisement distribution server 4 receives the advertisement information request transmitted from the mobile terminal 1, the advertisement distribution server 4 searches the corresponding advertisement information and transmits the obtained advertisement information to the mobile terminal 1. When the mobile terminal 1 receives the advertisement information transmitted from the advertisement distribution server 4, the mobile terminal 1 displays the received advertisement information, that is, the advertisement image, incorporated in the background of the display image by the application. At this time, the mobile terminal 1 displays an advertisement image in accordance with the advertisement information display program constituting the background display program.

  FIG. 6 is a flowchart showing the advertisement information display process in the mobile terminal 1 shown in FIGS. 1 and 2. First, the advertisement acquisition timing setting unit 1110 determines whether or not it is the advertisement information acquisition timing (step S1). In this embodiment, since the advertisement information acquisition timing is set when the application is activated, the advertisement acquisition timing setting unit 1110 determines whether or not the application is activated.

  If the advertisement acquisition timing setting unit 1110 determines that it is the advertisement information acquisition timing in step S1 (step S1: YES), the advertisement acquisition timing setting unit 1110 sets the advertisement information receiving unit 1111 to be the advertisement information acquisition timing. When receiving the setting from the advertisement acquisition timing setting unit 1110, the advertisement information receiving unit 1111 accesses the advertisement distribution server 4 and acquires the advertisement information (step S2). Then, the acquired advertisement information is output to the advertisement storage unit 1112. The advertisement storage unit 1112 stores the advertisement information output from the advertisement information reception unit 1111 in the storage unit 12 (step S3).

  Next, the advertisement background setting unit 1113 reads the advertisement information stored in the storage unit 12, that is, the advertisement image, and sets it as a background (step S4). The advertisement display unit 1114 embeds the advertisement information set as the background by the advertisement background setting unit 1113 in the background of the display screen of the application currently being executed and displays the entire screen (step S5).

  On the other hand, when the advertisement acquisition timing setting unit 1110 determines that it is not the advertisement information acquisition timing in step S1 (step S1: NO), the display switching unit 1115 determines whether or not a display switching operation has been performed (step S6). . At this time, if the user of the mobile terminal 1 presses the display switching button 13 (see FIG. 3), the display switching unit 1115 determines that there has been a display switching operation (step S6: YES), and the advertisement information is in the background. Is displayed (step S7). In other words, even if there is a display switching operation, if advertising information is not displayed as a background in the menu background before switching, there is no need to redisplay the advertising information, so whether or not the advertising information is displayed as a background. judge. On the other hand, when it is determined that there is no display switching operation (step S6: NO), the display switching unit 1115 returns to step S1.

  If the display switching unit 1115 determines in step S7 that the advertisement information is not displayed as a background (step S7: NO), the display switching unit 1115 returns to step S1 without performing a process for redisplaying the advertisement information. On the other hand, if the display switching unit 1115 determines in step S7 that the advertisement information is displayed as a background (step S7: YES), the display switching unit 1115 proceeds to step S4 and redisplays the advertisement information in the advertisement background setting unit 1113. Instruct. The advertisement background setting unit 1113 receives the re-display instruction from the display switching unit 1115, reads the advertisement information stored in the storage unit 12, that is, the advertisement image, and sets it as a background (step S4). Then, the advertisement display unit 1114 embeds the advertisement information set as the background by the advertisement background setting unit 1113 in the background of a new display screen by the currently executing application (step S5).

  As described above, according to the mobile terminal 1 according to the embodiment of the present invention, the advertisement information receiving unit 1111 acquires the advertisement information from the advertisement distribution server 4 at the timing set by the advertisement acquisition timing setting unit 1110 and stores the advertisement. The unit 1112 stores the advertisement information acquired by the advertisement information receiving unit 1111 in the storage unit 12. Then, the advertisement background setting unit 1113 reads the advertisement information stored in the storage unit 12 and sets it as the background of the display screen in the display unit 10, and the advertisement display unit 1114 displays the advertisement information set as the background in the display unit 10. The full screen display. Then, when the display screen is switched on the display unit 10 by the user, the display switching unit 1115 causes the advertisement background setting unit 1113 to set the background of the advertisement information again, and all of the advertisement information by the advertisement display unit 1114 is set. Make the screen display again. As a result, the same advertisement can be continuously displayed without affecting the start-up of the application and without being affected by the operation of the application, and a sufficient advertisement effect can be obtained.

  In the embodiment, the advertisement background setting unit 1113 reads the advertisement information stored in the storage unit 12 and performs setting for displaying the advertisement information on the background image. The advertisement display unit 1114 displays the background image on the background image. Although the advertisement information is embedded and displayed, the advertisement information is not displayed when a preset advertisement insertion period has elapsed. That is, the advertisement background setting unit 1113 and the advertisement display unit 1114 perform the above-described process when the advertisement insertion period has not elapsed, and do not perform the above-described process after the period has elapsed. In this case, when the application launch operation is performed again by the user, the mobile terminal 1 acquires new advertisement information and displays it on the screen by the process shown in FIG.

  In the embodiment, the advertisement acquisition timing setting unit 1110 sets the application startup timing as the advertisement information acquisition timing. On the other hand, the advertisement acquisition timing setting unit 1110 may further set the timing for acquiring advertisement information every predetermined time (may be time or period). Thereby, the content of advertisement information can be changed according to time or a period, and various advertisements can be effectively presented to the user.

  As the hardware configuration of the mobile terminal 1 according to the embodiment of the present invention, a normal computer can be used. The portable terminal 1 is configured by a computer including a volatile storage medium such as a CPU and a RAM, a nonvolatile storage medium such as a ROM, an interface, and the like. Each function of the display unit 10, the application execution unit 11, and the storage unit 12 included in the mobile terminal 1 is realized by causing the CPU to execute a program describing these functions. These programs can also be stored and distributed in a storage medium such as a magnetic disk (floppy (registered trademark) disk, hard disk, etc.), optical disk (CD-ROM, DVD, etc.), semiconductor memory, or the like.

  Further, as described above, the background display program describing the advertisement information display process of the mobile terminal 1 according to the embodiment of the present invention operates by being incorporated in the application. The background display program is stored in a storage medium such as a magnetic disk (floppy (registered trademark) disk, hard disk, etc.), optical disk (CD-ROM, DVD, etc.), magneto-optical disk, semiconductor memory, etc., and provided to the application creator. Thus, the application creator can incorporate the background display program into the application he creates. Thereby, it is possible to display an advertisement background in the screen display of the application.

DESCRIPTION OF SYMBOLS 1 Mobile terminal 2 Network system 3 Application server 4 Advertisement delivery server 10 Display part 11 Application execution part 12 Storage part 13 Display switching button 20 Advertisement image 30A, 30B Menu 31 Application database 41 Advertisement information database 101 Screen 110 Application processing part 111 Advertisement information Processing unit 400 Internet 410 Mobile communication network 1110 Advertisement acquisition timing setting unit 1111 Advertisement information receiving unit 1112 Advertisement storage unit 1113 Advertisement background setting unit 1114 Advertisement display unit 1115 Display switching unit

Claims (6)

A mobile phone that acquires and launches an application from an application server connected to the network and continues to display the same advertisement information on the background of the screen without being affected by the display operation of the application when the application displays the screen. A terminal,
An advertisement information acquisition unit that acquires advertisement information from an advertisement distribution server connected to the network at a predetermined timing;
An advertisement storage unit that stores the advertisement information acquired by the advertisement information acquisition unit;
An advertisement background setting unit that reads the advertisement information from the advertisement storage unit and performs settings for displaying the advertisement information on the background of the screen displayed by the application;
An advertisement display unit for displaying the advertisement information on a background of the screen;
A display screen switching unit for switching the displayed screen,
The mobile terminal, wherein the display screen switching unit causes the advertisement background setting unit and the advertisement display unit to execute again after the screen is switched. The mobile terminal according to claim 1,
The portable terminal characterized in that the predetermined timing is when the application is activated. The mobile terminal according to claim 1,
A portable terminal characterized in that the predetermined timing is set at predetermined intervals. A mobile phone that acquires and launches an application from an application server connected to the network and continues to display the same advertisement information on the background of the screen without being affected by the display operation of the application when the application displays the screen. A method for displaying advertisements on a device,
A first step of acquiring advertisement information from an advertisement distribution server connected to the network at a predetermined timing;
A second step of storing the advertisement information acquired from the advertisement distribution server;
A third step of reading the advertisement information and performing settings for displaying the advertisement information on a background of a screen displayed by the application;
A fourth step of displaying the advertisement information on a background of the screen;
And a fifth step of switching the displayed screen,
The advertisement display method characterized by causing the third step and the fourth step to be executed again after the screen is switched in the fifth step.   The advertisement display program for functioning a computer as a portable terminal as described in any one of Claim 1 to 3.   The advertisement display program according to claim 5, wherein the advertisement display program is incorporated in an application activated by the portable terminal.

Images