JP6032860B1 - Mobile terminal and program - Google Patents

Abstract

An advertisement effect is enhanced without impairing the convenience of a mobile terminal. A mobile terminal includes a display unit that displays an image, a browser execution unit that executes a web browser in the foreground via an application when the execution of the application is started, and a mobile terminal that is assigned to the mobile terminal. A browser control unit that transmits the first identification information and the second identification information acquired by the web browser to a web browser executed via an application to a predetermined website. When the browser execution unit executes the web browser, the browser execution unit displays the image of the web browser on the display unit in a state where it is difficult for the user to visually recognize the image. [Selection] Figure 1

Description

  The present invention relates to a mobile terminal and a program.

  As an advertising method on the Internet, a user who has browsed a web page of a specific website can display an advertisement related to the website on the image of the other website to display the specific website again. There are techniques to encourage browsing. Such an advertising technique is called a retargeting advertisement and is widely used as a technique for enhancing the advertising effect. Patent Document 1 describes a technique for performing a retargeting advertisement.

  The technology described in Patent Document 1 uses a cookie (HTTP Cookie) used between a web server and a web browser. Therefore, when a user browses a website through an application (hereinafter referred to as an application) executed on a mobile terminal, for example, a smartphone, the application cannot use a cookie of the web browser. Could not be used. On the other hand, Patent Document 2 describes a technique for using a web browser with a browsing history of a website via an application. In the technology described in Patent Document 2, a server process that can be accessed from an application and a web browser is executed on a smartphone, and the server process links the application and the web browser, thereby linking the application and the web browser. Enable retargeting ads.

JP 2013-071119 A Japanese Patent No. 5724028

However, in the technique described in Patent Document 2, it is necessary to execute a server process as an application on a smartphone. Therefore, since the occupying memory space and CPU processing time of the smartphone, there have been cases where in Rukoto a slow operation of other applications, impairs the convenience of a smartphone.

  In view of the circumstances described above, an object of the present invention is to provide a mobile terminal and a program that can enhance the advertising effect without impairing the convenience of the mobile terminal.

  One aspect of the present invention is a mobile terminal in which a web browser and an application other than the web browser operate, and a display unit that displays an image, and when the execution of the application is started, the application via the application A browser execution unit that executes a web browser in the foreground, first identification information assigned to the mobile terminal, and second identification information acquired by the web browser are transmitted to the predetermined website via the application. A browser control unit that transmits the web browser to the display unit, when the browser execution unit executes the web browser, the image of the web browser is not easily viewed by a user on the display unit. It is a portable terminal to be displayed.

  In one embodiment of the present invention, in the mobile terminal, the browser execution unit displays the screen of the web browser on the display unit in a transparent or nearly transparent state.

  According to another aspect of the present invention, in the mobile terminal, the browser execution unit displays the screen of the web browser on the display unit with a small size.

  Further, according to one aspect of the present invention, in the mobile terminal, the browser execution unit causes the web browser to access the predetermined website when the web browser is executed via the application.

  Further, according to one aspect of the present invention, in the mobile terminal, the browser execution unit may cause the browser control unit to transmit the first identification information and the second identification information to the web browser. When the first identification information and the second identification information are not changed, the web browser is not executed via the application, and the browser control unit and the first identification information When the first identification information or the second identification information is changed after the second identification information is transmitted to the web browser, the execution of the application is started. The web browser is executed via an application.

  Further, according to one embodiment of the present invention, when execution of the application is started, a computer provided in a mobile terminal that includes a display unit that displays an image and that operates a web browser and an application other than the web browser A browser execution unit that executes the web browser in the foreground via an application, first identification information assigned to the mobile terminal, and second identification information acquired by the web browser A browser control unit that transmits to the web browser executed through the application, and when the browser execution unit executes the web browser, the image of the web browser is visually recognized by the user. It is a program that is displayed on the display unit in a difficult state.

  ADVANTAGE OF THE INVENTION According to this invention, it becomes possible to improve an advertising effect, without impairing the convenience of a portable terminal.

The block diagram which shows the structural example of the delivery system in this embodiment. The block diagram which shows the structural example of the portable terminal in this embodiment. The flowchart which shows the synchronous process of the 1st identification information in this embodiment, and 2nd identification information. The figure which shows the example of a display of the image in a display part when the portable terminal in a comparative example performs a synchronous process.

  Hereinafter, a distribution system including a mobile terminal and a program according to an embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a block diagram illustrating a configuration example of a distribution system according to the present embodiment. The distribution system includes a plurality of portable terminals 1 and a web server 2. The plurality of mobile terminals 1 and the web server 2 can communicate with each other via a network 3 that is either a wired communication network or a wireless communication network, or a combination thereof. The web server 2 as a predetermined web server distributes information based on a web page or website accessed by the user or a service provided by the user to the mobile terminal 1 used by the user.

  Information on the web page or website accessed by the user is acquired using, for example, a cookie used between the web server 2 or another server and a web browser executed on the mobile terminal 1. In addition, information on the service received by the user includes IDFA (Identification For Advertisers) and ADID (Advertising Identification) used between an application (hereinafter referred to as an application) executed on the mobile terminal 1 and a server providing the service. ) Or the like. The information distributed from the web server 2 is, for example, advertisement information, information on a website accessed by the user or a service provided by the user. Services that the user receives by using the application of the mobile terminal 1 include, for example, browsing the web, purchasing goods, and downloading content such as music or video.

  FIG. 2 is a block diagram illustrating a configuration example of the mobile terminal 1 in the present embodiment. The mobile terminal 1 is, for example, a smartphone or a tablet terminal. The mobile terminal 1 includes a communication unit 11, a control unit 12, and a display unit 15. The communication unit 11 communicates with the web server 2 via the network 3. The communication unit 11 outputs information received from the web server 2 to the control unit 12 and transmits information output from the control unit 12 to the web server 2. The display unit 15 displays an image of the OS, application, or web browser executed on the mobile terminal 1.

  The control unit 12 includes a browser execution unit 13 and a browser control unit 14. The control unit 12 includes, for example, a CPU (Central Processing Unit), a memory as temporary storage, and a nonvolatile storage device (EEPROM or hard disk). The CPU functions as the browser execution unit 13 and the browser control unit 14 by reading the program stored in the storage device into the memory and executing it. The storage device also stores applications and web browser programs.

  When the application is executed in the foreground in the mobile terminal 1, the browser execution unit 13 causes the CPU to execute the web browser in the foreground in the control unit 12. The browser execution unit 13 sets an α value for an image displayed on the display unit 15 by the web browser before executing the web browser. Here, the α value is a numerical value representing the transparency provided for each pixel or all the pixels of the image. The α value set by the browser execution unit 13 is a value at which the image becomes completely transparent (transparency is 100%), or the transparency is close to 100%. It is a value that makes it difficult to view or difficult to view the image displayed on the screen. If the transparency cannot be set to 100% or a value close to 100%, a value (maximum value) closest to 100% may be set out of numerical values (ratio) that can be set for the transparency. In addition, the image displayed on the display unit 15 by the web browser includes the frame and buttons of the web browser itself. The browser execution unit 13 may execute the web browser within the application, or may execute the web browser outside the application.

  Here, execution of an app in the foreground is a state in which an image of the app is displayed at least on the display unit 15 provided in the mobile terminal 1 and the app directly accepts a user operation. The execution of the application in the background is a state in which the application is being executed and at least a web browser or another application is being executed in the foreground.

  The browser control unit 14 controls the web browser executed by the browser execution unit 13 in the foreground to access the web server 2. The browser control unit 14 causes the web browser to transmit the first identification information and the second identification information to the web server 2 when the web browser accesses the web server 2. The first identification information is information assigned to the mobile terminal 1 such as the above-described IDFA and AID. The second identification information is information that the web browser acquires from the web server, such as information included in the cookie, and is information that identifies the web browser. The transmission of the first identification information and the second identification information to the web server 2 by the web browser is performed together with the transmission of the URL when accessing the web server 2, for example.

  When the transmission of the first identification information and the second identification information to the web server 2 is completed, the browser control unit 14 causes the web browser to execute in the background and returns the application to execution in the foreground. Completion of transmission of the first identification information and the second identification information may be detected based on a response from the web server 2.

  FIG. 3 is a flowchart showing a synchronization process between the first identification information and the second identification information in the present embodiment. When the application is executed on the mobile terminal 1, the control unit 12 starts a synchronization process. When the synchronization processing is started in the control unit 12, the browser execution unit 13 sets the α value for the image of the web browser to a value with a transparency of 100% or a transparency close to 100% (Step S11). The browser is executed in the foreground (step S12). The browser execution unit 13 switches from executing in the background to executing in the foreground when the web browser is already activated in the control unit 12, and if the web browser is not activated, the browser execution unit 13 Read from the storage device and have the CPU execute in the foreground.

  When the web browser is executed in the foreground by the browser execution unit 13, the browser control unit 14 causes the web browser to access the web server 2, thereby causing the first identification information (IDFA, AID, etc.) and the second identification information. (Cookie ID or the like) is combined and transmitted to the web browser to the web server 2 (step S13). When the transmission of the first identification information and the second identification information to the web server 2 is completed, the browser control unit 14 causes the web browser to run in the background and the app to run in the foreground (step S14). End. The browser control unit 14 may terminate the web browser without executing the web browser in the background.

  The web server 2 receives the combination of the first identification information and the second identification information, so that the usage status of the user's application using the mobile terminal 1 and the user's web using the same mobile terminal 1 are received. The browsing status of the website by the browser can be linked. Thereby, the web server 2 can distribute information related to the user's interests and preferences according to the usage status of the user's application in addition to the browsing status of the user's website on the mobile terminal 1. It is possible to increase the advertising effect.

  The synchronization process executed by the mobile terminal 1 may be executed once when the application is executed for the first time, and may not be executed every time the application is executed. However, when the first identification information (IDFA, AID, etc.) in the portable terminal 1 is reset and the first identification information is changed after the synchronization process is executed, the portable terminal 1 performs the synchronization process. Try again. That is, if the first identification information has not changed after the synchronization process has been executed once, the mobile terminal 1 may not execute the synchronization process. The same applies to the second identification information, and if the second identification information has not changed after the synchronization processing is executed, the second synchronization information is unnecessary, and the second identification information When a change occurs, the synchronization process is executed again.

  FIG. 4 is a diagram illustrating a display example of an image on the display unit when the mobile terminal in the comparative example executes the synchronization process. As shown in FIG. 4A, when the web browser is executed in the foreground while the application is executed in the foreground on the mobile terminal, the web browser is displayed as shown in FIGS. 4B and 4C. Is displayed instead of the app image. FIG. 4B and FIG. 4C show display examples when the image of the web browser jumps from the bottom of the screen. As shown in FIG. 4, when the web browser transmits the first identification information and the second identification information in combination, the image of the web browser is displayed, so that the user sees the image of the application. Since it obstruct | occluded, usability might fall.

  On the other hand, in the synchronization processing performed by the mobile terminal 1 in the present embodiment, when the browser execution unit 13 executes the web browser, the transparency of the web browser image is set to 100% or a value close to 100%. Since the web browser image is displayed at a transparency of 100% or nearly 100%, even if the web browser image is pushed up as shown in FIG. 4, the image of the application continues to be displayed without being blocked. . By displaying the image of the web browser on the display unit 15 in a state where it is difficult for the user to visually recognize, it is possible to enhance the advertising effect without reducing usability.

  In addition, in the synchronization process performed by the mobile terminal 1 in the present embodiment, the application and the server process are not executed in addition to the application and the web browser. Therefore, the memory area and CPU processing time in the control unit 12 of the mobile terminal 1 Will not occupy. As a result, the power consumption is not increased and the battery life is not deteriorated, and the advertising effect can be enhanced without impairing the convenience of the mobile terminal 1.

  In the synchronization process, when the web browser is executed, the web browser is made to access the web server 2 so that the combination of the first identification information and the second identification information is immediately transmitted to the web server 2. Yes. As a result, the time during which the execution is interrupted in the foreground of the application by the execution of the web browser can be shortened, and a decrease in usability can be suppressed.

  In addition, after the synchronization process is executed, the synchronization process is not executed again until the first identification information or the second identification information is changed. Therefore, there is a possibility that the usability may be reduced by repeatedly executing the synchronization process. Can be suppressed.

  In addition, the browser execution part 13 and the browser control part 14 with which the control part 12 of the portable terminal 1 in this embodiment is provided may be mounted in the application as a function in the application executed in the portable terminal 1.

  In addition, the state in which the image is displayed on the web browser with a transparency value of 100% or a value close to 100% has been described, assuming that the image of the web browser in the synchronization processing of the present embodiment is less visible to the user. May be used. As another method, for example, the image of the web browser may be set to a small size and displayed at a position that is difficult for the user to visually recognize. The size of the image of the web browser may be the smallest size that can be displayed on the display unit 15, a half size that can be displayed, or a size that is 10% or less. In addition, for example, when the display area of the display unit 15 is rectangular, the position that is difficult to be visually recognized by the user is one of the four corners, the edge of the display area, or the like. Alternatively, in the mobile terminal 1, when a display area wider than the display area in the display unit 15 is virtually determined, the web browser image may be displayed in a display area outside the display area in the display unit 15. Good.

  Moreover, in this embodiment, the structure which distributes advertisement information to a portable terminal based on the usage history of the user who used the application and the web browser was demonstrated. However, the information distributed to the mobile terminal is not limited to the advertisement, but may be information that can be beneficial to the information provider or user who distributes the information. In the present embodiment, the operation in which the web server 2 delivers information to the mobile terminal 1 has been described. However, the web server 2 may not deliver information to the mobile terminal 1. In this case, the web server 2 may notify other devices of the correspondence between the first identification information (such as IDFA and AID) and the second identification information (such as cookie ID) in the mobile terminal 1. In addition, another device that has received the notification of the correspondence relationship may distribute information to the mobile terminal 1.

  A program for realizing each of the browser execution unit and the browser control unit included in the control unit 12 of the mobile terminal 1 in the above-described embodiment is recorded on a computer-readable recording medium, and the program recorded on the recording medium is stored in the computer. You may implement | achieve by making a system read and run. Here, the “computer system” includes an OS and hardware such as peripheral devices. The “computer-readable recording medium” refers to a storage device such as a flexible medium, a magneto-optical disk, a portable medium such as a ROM and a CD-ROM, and a hard disk incorporated in a computer system. Further, the “computer-readable recording medium” is a program that dynamically holds a program for a short time, like a communication line when a program is transmitted via a network such as the Internet or a communication line such as a telephone line. In this case, a volatile memory inside a computer system serving as a server or a client in that case may be included and a program held for a certain period of time. In addition, this program may be for realizing a part of the above-described constituent elements, and can further realize the above-described constituent elements in combination with a program already recorded in the computer system. Alternatively, it may be realized using hardware such as PLD (Programmable Logic Device) or FPGA (Field Programmable Gate Array).

  The embodiment of the present invention has been described in detail with reference to the drawings. However, the specific configuration is not limited to this embodiment, and includes designs and the like that do not depart from the gist of the present invention.

  It can also be applied to uses where it is essential to enhance the advertising effect without impairing the convenience of the mobile terminal.

  DESCRIPTION OF SYMBOLS 1 ... Portable terminal, 2 ... Web server, 3 ... Network, 11 ... Communication part, 12 ... Control part, 13 ... Browser execution part, 14 ... Browser control part, 15 ... Display part

Claims (6)

A mobile terminal on which a web browser and an application other than the web browser operate,
A display for displaying an image;
When the execution of the application is started, and the browser execution unit to execute the previous SL web browser in the foreground,
To the web browser which is executed by the browser execution unit identifies a first identification information used in the application assigned to the radio portable terminal, obtained in the web browser from a predetermined website own mobile terminal and the browser control unit for sending the second identification information to the web site,
With
The browser execution unit, when executing the web browser, causes the display unit to display a screen showing the web browser in a state of being transparent or nearly transparent,
The web server provided in the website is based on the usage status of the application and the browsing status of the web browser obtained from a combination of the first identification information and the second identification information received from the mobile terminal. To distribute information about advertisements to mobile devices,
Mobile device. A mobile terminal on which a web browser and an application other than the web browser operate,
A display for displaying an image;
When the execution of the application is started, and the browser execution unit to execute the previous SL web browser in the foreground,
To the web browser which is executed by the browser execution unit, a first identification information used in the application assigned to the own mobile terminal, the own mobile terminal obtained from a predetermined website by the web browser identification and the browser control unit for signal and the second identification information sent to the web site,
With
The browser execution unit, when executing the web browser, has a minimum size capable of displaying a screen showing the web browser, a half size of a region that can be displayed on the display unit, or 10% of the displayable region. Display on the display with the following size,
The web server provided in the website is based on the usage status of the application and the browsing status of the web browser obtained from a combination of the first identification information and the second identification information received from the mobile terminal. To distribute information about advertisements to mobile devices,
Mobile device. In the mobile terminal according to claim 1 or 2 ,
The browser execution unit, when to run the previous SL web browser, to access the web browser before Kiu Ebusaito,
Mobile device. In the portable terminal as described in any one of Claims 1-3 ,
The browser execution unit
After the browser control unit causes the web browser to transmit the first identification information and the second identification information, the first identification information and the second identification information when the application is executed again . If the change to the identification information is not generated, without running a pre Symbol web browser,
After the browser control unit causes the web browser to transmit the first identification information and the second identification information, when the application is executed again, the first identification information or the second identification information If the change in identification information has occurred, to run the previous SL web browser,
Mobile device. A computer that includes a display unit that displays an image, and that is included in a mobile terminal in which a web browser and an application other than the web browser operate.
When the execution of the application is started, and the browser execution unit to execute the previous SL web browser in the foreground,
To the web browser which is executed by the browser execution unit, a first identification information used in the application assigned to the own mobile terminal, the own mobile terminal obtained from a predetermined website by the web browser identification and the browser control unit for signal and the second identification information sent to the web site,
To function,
The browser execution unit, when executing the web browser, causes the display unit to display a screen showing the web browser in a state of being transparent or nearly transparent,
The web server provided in the website is based on the usage status of the application and the browsing status of the web browser obtained from a combination of the first identification information and the second identification information received from the mobile terminal. To distribute information about advertisements to mobile devices,
program. A computer that includes a display unit that displays an image, and that is included in a mobile terminal in which a web browser and an application other than the web browser operate.
When the execution of the application is started, and the browser execution unit to execute the previous SL web browser in the foreground,
To the web browser which is executed by the browser execution unit, a first identification information used in the application assigned to the own mobile terminal, the own mobile terminal obtained from a predetermined website by the web browser identification and the browser control unit for signal and the second identification information sent to the web site,
To function,
The browser execution unit, when executing the web browser, has a minimum size capable of displaying a screen showing the web browser, a half size of a region that can be displayed on the display unit, or 10% of the displayable region. Display on the display with the following size,
The web server provided in the website is based on the usage status of the application and the browsing status of the web browser obtained from a combination of the first identification information and the second identification information received from the mobile terminal. To distribute information about advertisements to mobile devices,
program.

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