JP7186322B1 - Information processing device, information processing method, and program - Google Patents

Abstract

An information processing device, an information processing method, and a program capable of suppressing excessive display of interstitial advertisements are provided. An information processing apparatus according to an aspect of the present invention includes a reception unit that receives selection of a link associated with second content included in first content; a display control unit that selectively displays the second interstitial advertisement on the display unit based on the display history of the interstitial advertisement. [Selection drawing] Fig. 5

Description

The present invention relates to an information processing device, an information processing method, and a program.

2. Description of the Related Art Conventionally, as an advertisement on the Internet, an interstitial advertisement that is displayed on the entire screen as a pop-up, for example, when a web page transition occurs is known. For example, Patent Literature 1 describes that a content publisher provides interstitial advertisements to users in an online media distribution system.

Japanese Patent Publication No. 2017-507387

However, there are cases where a plurality of interstitial advertisements are set for transition from one web page to another web page. In such a case, a plurality of interstitial advertisements are displayed in sequence even when the transition of the web page occurs only once, which impairs the user experience.

SUMMARY OF THE INVENTION Accordingly, an object of the present invention is to provide an information processing apparatus, an information processing method, and a program capable of suppressing excessive display of interstitial advertisements.

An information processing apparatus according to an aspect of the present invention includes a receiving unit that receives selection of a link associated with second content included in first content, and at least a first interstitial advertisement when the link is selected. and a display control unit that selectively displays the second interstitial advertisement on the display unit based on the display history.

According to this aspect, when the selection of the link associated with the second content included in the first content is accepted, the second interstitial advertisement is displayed at least based on the display history of the first interstitial advertisement. is selectively displayed on the display. Therefore, excessive display of interstitial advertisements is suppressed.

ADVANTAGE OF THE INVENTION According to this invention, the information processing apparatus, information processing method, and program which can suppress the excessive display of an interstitial advertisement can be provided.

It is a figure which shows an example of a structure of the advertisement control system 1. FIG. It is a figure which shows an example of the hardware constitutions which an information processing apparatus has. 2 is a diagram showing an example of a functional configuration of a user terminal 10; FIG. 3 is a block diagram showing an example of functional configurations of a control unit 21 and a storage unit 12; FIG. 4 is a sequence diagram showing an example of processing by the advertisement control system 1; FIG. 3 is a diagram showing an example of a screen displayed on the display unit 15 of the user terminal 10; FIG.

Embodiments of the present invention will be described with reference to the accompanying drawings. It should be noted that, in each figure, the same reference numerals have the same or similar configurations.

(1) Configuration of Advertisement Control System 1 FIG. 1 is a block diagram showing an example of the configuration of an advertisement control system 1 according to this embodiment. As shown in FIG. 1, the advertisement control system 1 includes a user terminal 10, a media server 20, a first advertisement control server 30 and a second advertisement control server 40. As shown in FIG. The user terminal 10, the media server 20, the first advertisement control server 30, and the second advertisement control server 40 are connected to a communication network 50 such as the Internet, enabling necessary communication between these devices. there is In the present embodiment, the timing at which the interstitial advertisement (including the first interstitial advertisement and the second interstitial advertisement) is displayed may include, for example, immediately before the content (web page, etc.) transitions. and may include immediately after content transitions. Further, in the present embodiment, the interstitial advertisement may include an advertisement displayed on the entire area of the display unit (screen), or an advertisement displayed on a partial area of the display unit (screen) (superimposed on the content). It may be a form that is superimposed on the content, or it may not be a form that is superimposed on the content).

The user terminal 10 has a function as an information communication terminal. The user terminal 10 may be, for example, a portable information communication terminal such as a smart phone or a tablet terminal, or may be a notebook or desktop PC (personal computer). The configuration of the user terminal 10 will be further described later.

The media server 20 is a server used by a media owner who operates an advertising media site provided to users. An advertising media site is composed of a plurality of advertising media pages, which are web pages serving as advertising media. The user terminal 10 can display various advertising medium pages on the display unit 15 by accessing the advertising medium pages provided by the media server 20 .

The first advertisement control server 30 has a function of managing first interstitial advertisements. Specifically, the first advertisement control server 30 has a function of controlling the display of the first interstitial advertisement on the display unit 15 of the user terminal 10 . The first advertisement control server 30 is operated by a first administrator who accepts advertisement items from advertisers and controls display of advertisement information.

The second advertisement control server 40 has a function of managing second interstitial advertisements. Specifically, the second advertisement control server 40 has a function of controlling the display of the second interstitial advertisement on the display unit 15 of the user terminal 10 . The second advertisement control server 40 is operated by a second administrator who accepts advertisement items from advertisers and controls display of advertisement information.

FIG. 2 shows an example of the hardware configuration of information processing devices such as the user terminal 10, the media server 20, the first advertisement control server 30, and the second advertisement control server 40. As shown in FIG. As shown in FIG. 2, the user terminal 10, the media server 20, the first advertisement control server 30, and the second advertisement control server 40 include a processor 101, a storage device 102, a communication IF (Interface) 103, an input device 104, and an output device 105 and the like. The processor 101 is a CPU (Central Processing Unit), a GPU (Graphical Processing Unit), or the like. The storage device 102 is a memory, HDD (Hard Disk Drive) and/or SSD (Solid State Drive). The communication IF 103 is a communication circuit module for performing wired communication or wireless communication. The input device 104 is a device that receives various user operations, such as a keyboard, touch panel, mouse and/or microphone. The output device 105 is a device that outputs information, such as a display, a touch panel, and/or a speaker.

(2) Functional Configuration of User Terminal 10 Next, the functional configuration of the user terminal 10 will be described. As shown in FIG. 3 , the user terminal 10 includes a control section 11 , a storage section 12 , a communication section 13 , an input section 14 and a display section 15 .

The storage unit 12 stores various programs such as a browser for displaying web pages, cookies, and the like. A cookie contains ID information and the like for identifying a user. The storage unit 12 also stores an advertisement display history 121 . The advertisement display history 121 is information indicating the history of advertisements displayed on the user terminal 10 . The advertisement display history 121 will be described later. The storage unit 12 can be implemented using the storage device 102 included in the user terminal 10 .

The communication unit 13 is a part that communicates with the media server 20 , the first advertisement control server 30 , the second advertisement control server 40 and the like via the communication network 50 . The communication unit 13 can be realized by the communication IF 103 provided in the user terminal 10 .

The input section 14 is a section through which the user can input various information in order to operate the user terminal 10 . The input unit 14 can be realized by the input device 104 provided in the user terminal 10 .

The display unit 15 displays various information based on the user's operation on the input unit 14 . A predetermined web page is displayed on the display unit 15 via, for example, a browser. The display unit 15 can be implemented by the output device 105 included in the user terminal 10 .

The control unit 11 executes various controls of the user terminal 10 . The control unit 11 allows the processor 101 of the user terminal 10 to acquire programs stored in the storage unit 12 and other information processing devices such as the media server 20, the first advertisement control server 30, and the second advertisement control server 40. It can be realized by executing a script or the like.

The control unit 11 and the storage unit 12 included in the user terminal 10 will be further described with reference to FIG. FIG. 4 is a block diagram showing an example of functional configurations of the control unit 21 and the storage unit 12. As shown in FIG. As shown in FIG. 4 , control unit 11 has operation reception unit 111 , transmission/reception unit 112 , display control unit 113 , and advertisement display history update unit 114 .

The operation reception unit 111 receives various operations on the input unit 14 by the user. The operation receiving unit 111 receives, for example, an operation of selecting various links included in web pages and advertisements. The link is associated with other content, and may include, for example, a selection section for transitioning to another web page or advertisement page, a selection section for closing the web page or advertisement, and the like.

The transmission/reception unit 112 executes transmission/reception of various data among the media server 20 , the first advertisement control server 30 , and the second advertisement control server 40 . The transmitting/receiving unit 112 may, for example, transmit a request for web page source information to the media server 20 and receive the web page source information from the media server 20 . Further, the transmitting/receiving unit 112 transmits predetermined data (other scripts, etc.) to the first advertisement control server 30 and the second advertisement control server 40, for example, based on a predetermined script embedded in the source information of the web page. ) and receive the data from the first advertisement control server 30 and the second advertisement control server 40 . Further, the transmission/reception unit 112 transmits a request for display data of a predetermined advertisement (including an interstitial advertisement) to, for example, the first advertisement control server 30 or the second advertisement control server 40, and the first advertisement control server 30 or the second advertisement control server 40 may receive the display data.

The display control unit 113 controls display of screens including various contents (web pages, etc.) and advertisements on the display unit 15 . The display control unit 113 of the user terminal 10 according to the present embodiment causes the display unit 15 to selectively display the second interstitial advertisement based on at least the advertisement display history 121 stored in the storage unit 12. good. That is, for example, when the advertisement display history 121 indicates predetermined content, the display control unit 113 does not display the second interstitial advertisement on the display unit 15, and when the advertisement display history 121 indicates other predetermined content. , the second interstitial advertisement may be displayed on the display unit 15 .

The content of the advertisement display history 121 for not displaying the second interstitial advertisement on the display unit 15 may include, for example, that the first interstitial advertisement was displayed on the display unit 15 a predetermined number of times. The predetermined number of times is not particularly limited, and may be arbitrarily set by the user or any administrator, and may be one time or any number of times.

Also, the contents of the advertisement display history 121 for not displaying the second interstitial advertisement on the display unit 15 may include conditions other than the number of times the first interstitial advertisement is displayed on the display unit 15 . The conditions include, for example, the time the first interstitial advertisement is displayed on the display unit 15, the number of times and the time the first interstitial advertisement is displayed on the display unit of a terminal other than the user terminal 10 used by the same user. etc. may be defined.

Also, the content of the advertisement display history 121 for not displaying the second interstitial advertisement on the display unit 15 may be defined for each type of the first interstitial advertisement. Here, the type of the first interstitial advertisement is, for example, the type of advertisement mode (text, image, video, and combination thereof), the content of advertisement (type of product to be advertised, etc.), or any other may include the type of Also, the content of the advertisement display history 121 for not displaying the second interstitial advertisement on the display unit 15 may be arbitrarily set by the user.

The advertisement display history update unit 114 updates the advertisement display history stored in the storage unit 12 based on the display history of various advertisements by the display unit 15 . The advertisement display history updating unit 114 selects, for example, a link (for example, a link for transitioning to a second web page) associated with the second content included in the first content (for example, the first web page). As a result, when the first interstitial advertisement is displayed, information indicating that the first interstitial advertisement has been displayed (for example, a flag such as "1") is stored as the advertisement display history 121. stored in the unit 12; Further, the advertisement display history update unit 114, for example, when a predetermined condition is satisfied (for example, the display control unit 113 determines whether the advertisement display history 121 satisfies the condition for displaying the second interstitial advertisement) When the determination process of whether or not is performed, etc.), the advertisement display history 121 may be updated to information (for example, a flag such as "0") indicating that the first interstitial advertisement is not displayed.

(3) Processing Example of Advertisement Control System 1 An example of processing by the advertisement control system 1 according to one embodiment of the present invention will be described with reference to FIGS. 5 and 6. FIG. FIG. 5 is a sequence diagram showing an example of processing by the advertisement control system 1. As shown in FIG. FIG. 6 is a diagram showing an example of a screen displayed on the display unit 15 of the user terminal 10. As shown in FIG.

First, when the user inputs the URL of the web page P1 provided by the media server 20 into the browser of the user terminal 10, the operation accepting unit 111 of the user terminal 10 accepts the operation, and the transmitting/receiving unit 112 of the user terminal 10 operates the media server. The source information of the web page P1 stored in 20 is received from the media server 20 (step S101). Accordingly, the display control unit 113 creates a web page P1 as shown in FIG. 6A based on the acquired source information of the web page P1, and causes the display unit 15 to display the web page P1. The URL of the web page P1 is set to, for example, "https://xxxxx/aaa.html". As shown in (a) of FIG. 6, the web page P1 includes a link L1 for transitioning to the web page P2 ((c) of FIG. 6).

Next, the transmission/reception unit 112 of the user terminal 10 transmits a request for display data of the interstitial advertisement A1 to the first advertisement control server 30 based on a predetermined script embedded in the source information of the web page P1. (Step S102). When receiving the request for the display data of the interstitial advertisement A1 from the user terminal 10, the first advertisement control server 30 transmits the display data of the interstitial advertisement A1 to the user terminal 10 (step S103).

Further, the transmission/reception unit 112 of the user terminal 10 notifies the second advertisement control server 40 of the request for the first check tag based on the predetermined script embedded in the source information of the web page P1 (step S104). . Upon receiving the request for the first check tag, the second advertisement control server 40 transmits the first check tag to the user terminal 10 (step S105). Here, the first check tag is a script for executing processing related to display of the interstitial advertisement A1.

Next, when the user selects the link L1 displayed on the web page P1, the operation accepting unit 111 of the user terminal 10 accepts the operation (S106), and the display control unit 113 of the user terminal 10 receives in step S102 Based on the display data of the interstitial advertisement A1, for example, the interstitial advertisement A1 as shown in (b) of FIG. 6 is displayed on the display unit 15 (S107). As shown in FIG. 6B, the interstitial advertisement A1 includes, for example, a product image A11, a product description A12, a link A13 to the product advertisement page, and a selection to close the interstitial advertisement A1. Part A14 and the like may be included. When the user selects the link A13 (which may be the image A11 or the description A12), the transmitting/receiving unit 112 of the user terminal 10 receives the source information of the advertisement page from another information processing device that provides the advertisement page of the product. Based on the source information, the display control unit 113 of the user terminal 10 may cause the display unit 15 to display the product advertisement page.

Further, when the interstitial advertisement A1 is displayed on the display unit 15, the display control unit 113 adds a predetermined identifier to the URL of the web page P1 based on a predetermined script embedded in the source information of the web page P1. Give (S108). The identifier may be arbitrarily constructed, and may include, for example, a hash followed by a string of characters. For example, if the identifier is "#A1A1A1", the interstitial advertisement A1 is displayed on the display unit 15, so that the URL of the web page P1 becomes "https://xxxx/aaa. html#A1A1A1".

Next, the advertisement display history updating unit 114 of the user terminal 10 detects that an identifier has been added to the URL of the web page P1 based on the first check tag (S109). Further, the advertisement display history updating unit 114 of the user terminal 10 updates the advertisement display history stored in the storage unit 12 based on the first check tag to information indicating that the interstitial advertisement A1 was displayed (for example, , flags such as "1") (S110).

Next, when the user performs an operation to close the interstitial advertisement A1 (for example, an operation to select the selection unit A14), the operation reception unit 111 of the user terminal 10 receives the operation (S111), The transmitting/receiving unit 112 transmits a notification that the interstitial advertisement A1 has been closed to the media server 20 (S112). The notification may include a request for source information of web page P2.

When the media server 20 receives the notification that the interstitial advertisement A1 has been closed from the user terminal 10, it extracts the source information of the web page P2 and transmits it to the user terminal 10 (S113). The display control unit 113 of the user terminal 10 causes the display unit 15 to display the web page P2 as shown in (c) of FIG. 6, for example, based on the received source information of the web page P2 (S114).

Further, the transmitting/receiving unit 112 of the user terminal 10 transmits a request for the second check tag to the second advertisement control server 40 based on the predetermined script embedded in the source information of the web page P2 (step S115). . Upon receiving the request for the second check tag, the second advertisement control server 40 transmits the second check tag to the user terminal 10 (step S116). Here, the second check tag is a script for executing processing related to display of the interstitial advertisement A2.

Next, the display control unit 113 of the user terminal 10 refers to the advertisement display history stored in the storage unit 12 based on the second check tag, and the advertisement display history indicates that the interstitial advertisement A1 is displayed. It is determined whether or not it indicates that it has been done (S117).

In step S117, when it is determined that the advertisement display history does not indicate that the interstitial advertisement A1 has been displayed (S117; No), the transmitting/receiving unit 112 of the user terminal 10, based on the second check tag, , a request for display data of the interstitial advertisement A2 to the second advertisement control server 40 (step S118). Next, when the second advertisement control server 40 receives the request for the display data of the interstitial advertisement A2 from the user terminal 10, it transmits the display data of the interstitial advertisement A2 to the user terminal 10 (step S119).

Next, the display control unit 113 of the user terminal 10 displays the interstitial advertisement A2 as shown in (d) of FIG. 15 (S120). As shown in (d) of FIG. 6, the interstitial advertisement A2 includes, for example, a product image A21, a product description A22, a link A23 to the product advertisement page, and a selection to close the interstitial advertisement A2. A part A24 and the like may be included. When the user selects the link A23 (which may be the image A21 or the description A22), the transmission/reception unit 112 of the user terminal 10 receives the source information of the advertisement page from another information processing device that provides the advertisement page of the product. Based on the source information, the display control unit 113 of the user terminal 10 may cause the display unit 15 to display the product advertisement page. Moreover, when the user selects the link A24, the display control unit 113 may cause the display unit 15 to display the web page P2 again.

On the other hand, when it is determined in step S117 that the advertisement display history indicates that the interstitial advertisement A1 has been displayed (S117; Yes), steps S118 to S120 described above are not executed. That is, when it is determined that the advertisement display history indicates that the interstitial advertisement A1 has been displayed (S117; Yes), the display control unit 113 of the user terminal 10 displays the interstitial advertisement A2 on the display unit 15. It is assumed that the web page P2 is kept displayed on the display unit 15 without being displayed. Further, when the determination process is executed, the advertisement display history update unit 114 updates the advertisement display history stored in the storage unit 12 with information indicating that the interstitial advertisement A1 is not displayed (for example, "0 ” flag). Accordingly, when the advertisement display history indicates that the interstitial advertisement A1 has been displayed, the web page P2 is displayed without displaying the interstitial advertisement A2. Display is suppressed.

The embodiments described above are for facilitating understanding of the present invention, and are not intended to limit and interpret the present invention. Each element included in the embodiment and its arrangement, materials, conditions, shape, size, etc. are not limited to those illustrated and can be changed as appropriate. Also, it is possible to partially replace or combine the configurations shown in different embodiments.

DESCRIPTION OF SYMBOLS 1... Advertisement control system 10... User terminal 11... Control part 111... Operation reception part 112... Transmission/reception part 113... Display control part 114... Ad display history update part 12... Storage part 121... Advertisement display History 13 Communication unit 14 Input unit 15 Display unit 101 Processor 102 Storage device 103 Communication IF 104 Input device 105 Output device 20 Media server 30 First Advertisement control server 40 Second advertisement control server 50 Communication network

Claims (8)

a reception unit that receives selection of a link associated with second content included in the first content;
displaying a second interstitial advertisement based on at least a display history of the first interstitial advertisement when a transition from the first content to the second content occurs in response to the selection of the link ; a display control unit that selects whether or not to display on a display unit, and displays the second interstitial advertisement on the display unit according to the result of the selection;
Information processing device. 2. The display control unit according to claim 1, wherein when the display history indicates that the first interstitial advertisement was displayed on the display unit, the display control unit does not display the second interstitial advertisement on the display unit. The information processing device described. the first content is a first web page;
the second content is a second web page;
The information processing apparatus according to claim 1 or 2, wherein said link is a selection section for transitioning to said second web page. The information processing apparatus according to claim 1 or 2, wherein the display control unit causes the display unit to display the first interstitial advertisement when the link is selected. A display history updating unit for updating the display history to information indicating that the first interstitial advertisement was displayed on the display unit when the first interstitial advertisement was displayed on the display unit. 5. The information processing apparatus according to claim 4, comprising: The display history updating unit updates the display history to the first interstitial advertisement when the process of determining whether the display history satisfies the conditions for displaying the second interstitial advertisement is performed. The information processing apparatus according to claim 5, wherein the information is updated to information indicating that an advertisement has been displayed on the display unit. receiving a selection of a link associated with second content included in the first content;
displaying a second interstitial advertisement based on at least a display history of the first interstitial advertisement when a transition from the first content to the second content occurs in response to the selection of the link ; selecting whether or not to display on a display unit, and displaying the second interstitial advertisement on the display unit according to the result of the selection;
Information processing methods, including information processing equipment,
receiving a selection of a link associated with second content included in the first content;
displaying a second interstitial advertisement based on at least a display history of the first interstitial advertisement when a transition from the first content to the second content occurs in response to the selection of the link ; selecting whether or not to display on a display unit, and displaying the second interstitial advertisement on the display unit according to the result of the selection;
program to run the

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