JP5931035B2 - Customer advertising system for live streaming of lectures sponsored by pharmaceutical companies, mainly ethical drug wholesalers - Google Patents

Description

The present invention connects a terminal of a pharmaceutical company, a terminal of a distributor of a lecture on medicines, a terminal of a medical drug wholesaler, and a terminal of a user who uses the medicine through a telecommunication network, and The pharmaceutical wholesaler conducts advertisements to inform the users of the pharmaceuticals of the lectures on the pharmaceuticals, and the distributor of the lectures on the pharmaceuticals mainly pays the advertising costs to the ethical pharmaceutical wholesalers. This is related to the advertising system for attracting customers for live streaming of lectures organized by pharmaceutical companies.

  In recent years, with the widespread use of telecommunications network represented by the Internet, pharmaceutical users can view lectures on pharmaceutical products through the telecommunications network (for example, see Patent Document 1).

  Conventionally, pharmaceutical companies themselves make a lecture about pharmaceuticals by requesting a distributor, and also make advertisements for notifying users of pharmaceuticals.

  On the other hand, pharmaceutical companies themselves are prohibited from selling directly to users, and multiple ethical drug wholesalers different from pharmaceutical companies sell to users.

JP 2007-60032 A

  Since there are an overwhelming number of users of pharmaceuticals compared to pharmaceutical companies, it is difficult for pharmaceutical companies themselves to advertise to all users.

  In addition, pharmaceuticals such as pharmaceuticals may be prohibited from being sold directly to users by the pharmaceutical company itself, and even if a pharmaceutical company with few direct contacts with the user advertises, a desirable advertising effect can be obtained. There is also a risk that it will not be possible.

  Therefore, in the present invention according to claim 1, a terminal of a pharmaceutical company, a terminal of a distributor of lectures on medicines, a terminal of a wholesaler of ethical drugs, and a terminal of a user who uses the medicines are connected to an electric communication line. Connected to the network, the prescription drug wholesaler advertises the user of the drug to the lecture about the drug, and the distributor of the drug lecture pays the advertising cost to the prescription drug wholesaler. This is a system for attracting customers to live broadcasts of lectures hosted by pharmaceutical companies, mainly ethical drug wholesalers, and the distributors of the lectures on the drugs are distributed to users of the drugs by the drug wholesalers. The unique advertising symbol, the user symbol unique to the user of the pharmaceutical product, and the seller symbol unique to the wholesaler of the ethical pharmaceuticals. Receiving from the terminal of the pharmaceutical wholesaler via the telecommunications network, calculating the advertising cost to be paid to the medical pharmaceutical wholesaler according to the number of received advertising symbols, Receiving the advertisement symbol described in the advertisement distributed from the pharmaceutical wholesaler and the user symbol specific to the user of the drug from the terminal of the user of the drug via the telecommunication network, Deliver and receive a lecture on the pharmaceutical product to the terminal of the pharmaceutical user when the advertising symbol and the user symbol received from the terminal of the pharmaceutical pharmaceutical wholesaler and the terminal of the pharmaceutical user match, respectively The advertising cost to be paid to the ethical drug wholesaler is added according to the number of the advertising symbols, and the seller symbol and the user symbol are transmitted to the terminal of the pharmaceutical company. It was in the door.

  Also, in the present invention according to claim 2, in the present invention according to claim 1, the terminal of the distributor of the lecture on the pharmaceutical is the medical pharmaceutical wholesale when there are a plurality of different medical pharmaceutical wholesalers. A seller symbol corresponding to an advertising symbol that matches the advertising symbol and the user symbol respectively received from the vendor terminal and the pharmaceutical user terminal, the terminal for the prescription pharmaceutical wholesaler, and the user of the pharmaceutical agent It was decided that the advertising symbols received from each of the terminals and the seller symbols corresponding to the advertising symbols whose user symbols do not match are divided and transmitted to the terminal of the pharmaceutical company.

  And in this invention, there exists an effect described below.

  That is, according to the present invention, an advertising effect can be improved by a medical drug wholesaler who directly sells a drug to the user performing an advertisement for a lecture on the drug to the user.

  Thereby, as a pharmaceutical company, an effective advertising effect can be obtained without advertising itself, and labor, time, and cost required for advertising can be reduced.

  Moreover, as a distributor of lectures on pharmaceuticals, the number of users who actually view the lectures can be increased with the improvement of the advertising effect.

  Moreover, as an ethical drug wholesaler, not only can advertising costs be obtained, but also sales activities of pharmaceuticals can be performed together with advertising activities, and smooth sales activities are promoted.

  Furthermore, as a user of a medicine, sufficient knowledge about the medicine can be obtained by viewing the lecture.

BRIEF DESCRIPTION OF THE DRAWINGS Explanatory drawing which shows the structure of this invention typically. Explanatory drawing which shows operation | use of this invention typically. Explanatory drawing which shows operation | use of this invention typically. Explanatory drawing which shows operation | use of this invention typically. Explanatory drawing which shows operation | use of this invention typically. Explanatory drawing which shows typically the structure of the data in this invention.

  In the following, referring to the drawings, a specific configuration and operation of a customer attracting advertisement system (hereinafter referred to as “this system”) related to live distribution of lectures sponsored by a pharmaceutical company led by a prescription pharmaceutical wholesaler according to the present invention. While explaining.

  As shown in FIG. 1 to FIG. 5, in the present system 1, a terminal (manufacturer terminal 2) of a pharmaceutical company (manufacturer of pharmaceuticals), a terminal (distributor terminal 3) of a distributor of lectures on pharmaceuticals, The terminal (seller terminal 4a-4c) of the pharmaceutical wholesaler for medical use (pharmaceutical seller) and the terminal (user terminal 5a-5c) of the user who uses the drug are connected via the telecommunication network 6. ing. Here, the terminal refers to a device such as a computer having a function of communicating with each other using a telecommunication network 6 represented by the Internet.

  In this system 1, an ethical drug wholesaler advertises a drug user-sponsored drug lecture to a drug user, and the drug lecturer distributes the drug drug distributor to the drug wholesaler. It is a system that pays advertising costs.

  First, in the present system 1, a distributor creates a lecture about a medicine under the commission of a pharmaceutical company. This lecture will be created by recording and recording the contents of the lecture on drugs such as the efficacy and usage of the drugs. The lecture is viewed by the user by delivering the lecture data from the distributor terminal 3 to the user terminals 5 a to 5 c via the telecommunication network 6.

  In the present system 1, a pharmaceutical company is entrusted with the creation and distribution of an advertisement for a distributor to announce a lecture. In this advertisement, the contents of the lecture and the like are described, and further, a unique identification symbol (advertisement symbol) is described for each sheet. The advertisement is delivered from the distributor to the ethical drug wholesaler, and the ethical drug wholesaler distributes it to the user of the drug. The user watches the lecture by viewing the advertisement distributed from the prescription pharmaceutical wholesaler and accessing the distributor terminal 3 using the user terminals 5a to 5c.

  In this system 1, an ethical drug wholesaler, when distributing an advertisement to a user of a drug, has an identification code (seller symbol) unique to the ethical drug wholesaler and a user specific to the user who distributed the advertisement. The identification symbol (user symbol) and the advertisement symbol described in the advertisement actually distributed to the user are transmitted from the seller terminals 4a to 4c to the distributor terminal 3. The seller symbol and the user symbol are given in advance by the distributor.

  Thereby, in the present system 1, the distributor terminal 3 has the unique advertising symbol described in the advertisement distributed to the user of the pharmaceutical by the ethical pharmaceutical wholesaler, the user symbol specific to the pharmaceutical user, The seller symbol unique to the ethical drug wholesaler is received from the ethical drug wholesaler terminals 4a to 4c via the telecommunication network 6 (see FIG. 2).

  For example, when the ethical drug wholesaler with the seller symbol 4A distributes the advertisement with the advertisement symbol 001 to the user with the user symbol 5A, the distributor terminal 3 receives the seller symbol 4A, the advertisement symbol from the seller terminal 4a. 001, data including the user symbol 5A is received. The distributor terminal 3 is distributed with the distributed advertisement and the ethical pharmaceutical wholesaler that distributed the advertisement based on the seller symbol, the advertisement symbol, and the user symbol received from the seller terminals 4a to 4c. Advertisement distribution data is created as a series of aggregated data for associating with users (see FIG. 6).

  In the present system 1, the distributor terminal 3 calculates the advertising cost to be paid to the ethical pharmaceutical wholesaler according to the number of advertising symbols received from the seller terminals 4a to 4c. In that case, the distributor terminal 3 performs spreadsheet processing using the advertisement distribution data, thereby creating advertisement distribution total data for which the number of advertisement distributions for each ethical pharmaceutical wholesaler is obtained. The advertising cost can be calculated by multiplying the unit price for advertisement distribution preset for each ethical drug wholesaler by the number of advertisement distributions for each ethical drug wholesaler.

  The user distributed with the advertisement views the lecture by accessing the distributor terminal 3 using the user terminals 5a to 5c.

  At that time, the user is requested to transmit not only the user symbol but also the advertisement symbol to the distributor terminal 3 from the user terminals 5a to 5c. In response to this request, the user transmits the user symbol and the advertisement symbol from the user terminals 5a to 5c to the distributor terminal 3.

  Thereby, in this system 1, the user symbol 5a to the drug user terminal 5a to the advertisement symbol described in the advertisement distributed by the pharmaceutical user from the ethical drug wholesaler and the user symbol unique to the drug user are displayed. 5c is received via the telecommunication network 6 (see FIG. 3).

  For example, when the user of the user symbol 5B watches the lecture by watching the advertisement of the advertisement symbol 022 distributed from the ethical drug wholesaler of the seller symbol 4C, the distributor terminal 3 is connected to the user terminal 5b. Data including the user symbol 5B and the advertisement symbol 022 is received. Based on the user symbols and advertisement symbols received from the user terminals 5a to 5c, the distributor terminal 3 provides the lecture viewing data as a series of aggregated data associating the user who viewed the lecture with the advertisement that triggered the lecture. Create (see FIG. 6).

  Further, the distributor terminal 3 compares the advertisement symbol and user symbol received from the seller terminals 4a to 4c with the advertisement symbol received from the user terminals 5a to 5c and the user symbol, and the seller terminal 4a to Only when the advertisement symbol and the user symbol received from 4c and the user terminals 5a to 5c respectively match, the lecture data containing the lecture on the medicine is distributed to the user terminals 5a to 5c (see FIG. 4). .)

  For example, when the user of the user symbol 5C requests to view the lecture based on the advertisement symbol 003, the distributor terminal 3 uses the advertisement of the advertisement symbol 003 from the advertisement distribution data. The advertising symbol 003 and the user symbol 5C received from the user of the user symbol 5C are detected from the distributor of the pharmaceutical symbol wholesaler of the seller symbol 4A. It is determined that it matches the advertisement symbol 003 and the user symbol 5C received from the user, and the user of the user symbol 5C is permitted to view the lecture. The distributor terminal 3 distributes the advertisement (the advertisement that functioned effectively as an opportunity for the user to view the lecture) based on the user symbol and the advertisement symbol received from the user terminals 5a to 5c. Valid advertisement distribution data is created as a series of aggregated data for associating with a merchant (see FIG. 6).

  In the present system 1, the distributor terminal 3 calculates an advertising cost to be additionally paid to the ethical pharmaceutical wholesaler according to the number of advertising symbols received from the user terminals 5a to 5c. In that case, the distributor terminal 3 performs spreadsheet processing using the effective advertisement distribution data, thereby creating effective advertisement total data for which the number of effective advertisements for each ethical pharmaceutical wholesaler is obtained. The advertisement cost to be added can be calculated by multiplying the number of effective advertisements for each ethical drug wholesaler by the unit price for the distribution of valid advertisements preset for each ethical drug wholesaler.

  The distributor pays a cost obtained by adding a cost according to the number of effective advertisements to a cost according to the number of advertisement distributions as an advertising cost to the ethical drug wholesaler.

  In addition, the distributor reports the advertisement performance of each ethical drug wholesaler to the pharmaceutical company. In that case, the distributor terminal 3 transmits the seller symbol and the user symbol to the manufacturer terminal 2 (see FIG. 5). At that time, the distributor terminal 3 includes the seller symbol corresponding to the advertisement symbol that matches the advertisement symbol and the user symbol respectively received from the seller terminals 4a to 4c and the user terminals 5a to 5c, and the seller. The advertisement symbol received from each of the terminals 4a to 4c and the user terminals 5a to 5c and the seller symbol corresponding to the advertisement symbol that does not match the user symbol are transmitted to the manufacturer terminal 2.

  For example, an advertisement is distributed to a user of the user symbol 5B from a medical drug wholesaler of the seller symbol 4A, 4B, 4C, but a user is distributed from a medical drug wholesaler of the seller symbol 4C. When viewing the lecture based on the advertisement, the distributor sign 4A, 4B of the ethical pharmaceutical wholesaler that distributed the advertisement but did not lead to the viewing of the lecture, and the advertisement that led to the viewing of the lecture The information is reported to the pharmaceutical company in such a manner that it can be distinguished from the seller symbol 4C of the ethical drug wholesaler. At that time, the distributor terminal 3 performs spreadsheet processing using the advertisement distribution data and the effective advertisement distribution data, thereby distributing the medical drug wholesale that distributes the advertisement distributed to the user to whom the advertisement is distributed and the viewing of the lecture. Report data is created as a series of aggregated data for associating the vendor with the prescription pharmaceutical wholesaler who has distributed the advertisement that did not lead to the viewing of the lecture, and the report data is transmitted to the manufacturer terminal 2.

  As described above, in the system 1, the pharmaceutical company does not advertise itself to give a lecture, but the ethical drug wholesaler advertises a drug-related lecture to the drug user. This is a system in which distributors of lectures on pharmaceuticals pay advertising costs to ethical drug wholesalers.

  For this reason, in the system 1 described above, an advertisement effect can be improved by an ethical drug wholesaler that directly sells a drug to a user of the drug, by advertising a lecture about the drug to the user.

  And as a pharmaceutical company, an effective advertising effect can be obtained without advertising itself, and labor, time, and cost required for advertising can be reduced.

  Moreover, as a distributor of lectures on pharmaceuticals, the number of users who actually view the lectures can be increased with the improvement of the advertising effect.

  Moreover, as an ethical drug wholesaler, not only can advertising costs be obtained, but also sales activities of pharmaceuticals can be performed together with advertising activities, and smooth sales activities are promoted.

  Furthermore, as a user of a medicine, sufficient knowledge about the medicine can be obtained by viewing the lecture.

  In addition, this invention is applicable also to the manufacturer and seller who manufacture and sell goods other than a pharmaceutical.

DESCRIPTION OF SYMBOLS 1 This system 2 Manufacturer terminal 3 Distributor terminal 4a-4c Seller terminal 5a-5c User terminal 6 Telecommunication network

Claims (2)

A terminal of a pharmaceutical company, a terminal of a distributor of lectures on medicines, a terminal of a prescription pharmaceutical wholesaler, and a terminal of a user who uses the medicine are connected by a telecommunication network, and the prescription pharmaceutical wholesaler A pharmaceutical company mainly composed of a prescription pharmaceutical wholesaler who makes an advertisement to notify the user of the pharmaceutical product of the lecture about the pharmaceutical product and the distributor of the lecture about the pharmaceutical product pays the advertising cost to the prescription pharmaceutical wholesaler It is an advertising system for attracting customers about live streaming of sponsored lectures,
The terminal of the distributor of the lecture on the drug is
A unique advertising symbol written in an advertisement distributed to a user of the pharmaceutical by the prescription pharmaceutical wholesaler, a user symbol specific to the user of the pharmaceutical product, and a seller symbol specific to the wholesaler of the prescription pharmaceutical Is received from the terminal of the prescription pharmaceutical wholesaler via the telecommunication network, and the advertising cost to be paid to the prescription pharmaceutical wholesaler is calculated according to the number of received advertising symbols,
The telecommunications network includes an advertisement symbol written in an advertisement distributed by the ethical drug wholesaler and a user symbol unique to the pharmacy user from the terminal of the pharmacy user. Received through
When the advertising symbol received from the terminal of the ethical pharmaceutical wholesaler and the terminal of the user of the pharmaceutical match the user symbol, the lecture on the pharmaceutical is delivered to the terminal of the user of the pharmaceutical , Add the advertising costs to be paid to the ethical drug wholesaler according to the number of advertising symbols received,
A customer advertisement system related to live distribution of lectures sponsored by a pharmaceutical company, mainly a prescription pharmaceutical wholesaler, wherein the seller symbol and the user symbol are transmitted to a terminal of the pharmaceutical company. When there are a plurality of different ethical drug wholesalers, the terminal of the distributor of the lecture on the drug is the advertisement symbol and the user respectively received from the terminal of the drug wholesaler and the user terminal of the drug Corresponds to the seller symbol corresponding to the advertising symbol that matches the symbol, and the advertising symbol that does not match the user symbol and the advertising symbol received from the terminal of the ethical pharmaceutical wholesaler and the terminal of the pharmaceutical user, respectively. The customer advertisement system for live delivery of lectures sponsored by a pharmaceutical company based on a prescription pharmaceutical wholesaler according to claim 1, wherein the information is transmitted to the terminal of the pharmaceutical company separately.

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