JP2014146274A5 - - Google Patents
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- JP2014146274A5 JP2014146274A5 JP2013015829A JP2013015829A JP2014146274A5 JP 2014146274 A5 JP2014146274 A5 JP 2014146274A5 JP 2013015829 A JP2013015829 A JP 2013015829A JP 2013015829 A JP2013015829 A JP 2013015829A JP 2014146274 A5 JP2014146274 A5 JP 2014146274A5
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Description
請求項１に記載の発明は、クライアント端末に表示されるホームページに表示する広告を、ネットワークを介して配信するための広告サーバであって、所定の広告の配信枠を有するホームページがクライアント端末にアクセスされ、クライアント端末がサーバに接続すると、配信枠への配信の入札要求を入札応答手段に送信する送信手段と、入札要求に対する配信の対価の情報および配信内容情報を各々含む複数の入札応答を入札応答手段から受信し、受信した複数の入札応答のうち最も有利な対価の情報を含む入札応答を決定して入札を行う決定手段とを備え、複数の入札応答のうち、予め優先的に配信することを定められた優先入札応答の配信内容を、前記対価の情報にかかわらず優先的に決定することを特徴とする。 The invention described in claim 1 is an advertisement server for distributing an advertisement to be displayed on a home page displayed on a client terminal via a network, and the home page having a predetermined advertisement distribution frame accesses the client terminal. is, when the client terminal to connect to the server, and transmitting means for transmitting a bid request for delivery to the distribution frame to the bid response means, the plurality including respective consideration of information and delivery contents information delivery to the bid request bid response receives from bid response unit determines a bid response including the information of the most advantageous compensation of the plurality of bids response received and a determination means for performing a bid, among the plurality of bids response, pre Me priority The content of the priority bid response that is determined to be distributed is determined preferentially regardless of the information on the price.
請求項４に記載の発明は、請求項１ないし３のいずれかに記載の広告サーバにおいて、優先入札応答の配信内容は、少なくとも一定のインプレッション数以上、優先的に決定されることを特徴とする。 According to a fourth aspect of the present invention, in the advertisement server according to any one of the first to third aspects, the delivery content of the priority bid response is preferentially determined by at least a certain number of impressions. .
請求項１１に記載の発明は、ホームページに表示する広告を、ネットワークを介して配信する広告配信システムであって、ホームページを提供する広告メディアサーバと、広告の配信枠を有するホームページを表示するため、ホームページを提供する広告メディアサーバにアクセスするクライアント端末と、配信枠への配信の入札要求を受信すると、入札要求に対応する広告を決定して、広告を配信するための入札応答を送信し、送信した入札応答が入札されると、広告を提供する入札応答手段と、配信枠を有するホームページがアクセスされ、クライアント端末に接続されると、入札要求を送信する送信手段と、入札要求に対する配信の対価の情報および配信内容情報を各々含む複数の入札応答を受信し、受信した複数の入札応答のうち最も有利な対価の情報を含む入札応答を決定して入札を行う決定手段とを含む広告サーバとを備え、複数の入札応答のうち、予め優先的に配信することを定められた優先入札応答の配信内容を、前記対価の情報にかかわらず優先的に決定させることを特徴とする。 The invention according to claim 11 is an advertisement distribution system that distributes an advertisement to be displayed on a homepage via a network, in order to display an advertisement media server that provides the homepage and a homepage having an advertisement distribution frame. Upon receiving a bid request for distribution to the distribution terminal and a client terminal accessing the advertising media server that provides the home page, the advertisement corresponding to the bid request is determined, and a bid response for distributing the advertisement is transmitted and transmitted. If the bid response is tender, and bid response means for providing advertisements, website is accessed with a distribution frame, when Ru is connected to the client terminal, transmitting means for transmitting a bid request, consideration of delivery to the bid request And a plurality of bid responses each including the distribution information and distribution content information. Determine a bid response including the information of the favorable consideration and a advertisement server and a determination means for performing a bid, among the plurality of bids response, priority bid response defined to be delivered to pre Me priority basis The content of the distribution is preferentially determined regardless of the information on the price.
請求項１２に記載の発明は、クライアント端末に表示されるホームページに表示する広告を、ネットワークを介して配信する広告配信方法であって、所定の広告の配信枠を有するホームページがクライアント端末にアクセスされ、クライアント端末がサーバに接続すると、配信枠への配信の入札要求を入札応答手段に送信する送信ステップと、入札要求に対する配信の対価の情報および配信内容情報を各々含む複数の入札応答を入札応答手段から受信し、受信した複数の入札応答のうち最も有利な対価の情報を含む入札応答を決定して入札を行う決定ステップとを備え、複数の入札応答のうち、予め優先的に配信することを定められた優先入札応答の配信内容を、前記対価の情報にかかわらず優先的に決定させることを特徴とする。 The invention according to claim 12 is an advertisement distribution method for distributing an advertisement to be displayed on a home page displayed on a client terminal via a network, wherein a home page having a predetermined advertisement distribution frame is accessed by the client terminal. , the client terminal to connect to the server, a transmission step of transmitting a bid request for delivery to the distribution frame to tender responsive means, a plurality of bids response, each comprising a consideration of data and distribution content information of the delivery to the bid request received from the bid response unit determines a bid response including the information of the most advantageous compensation of the plurality of bids response received and a determination step of performing bidding, among the plurality of bids response, pre Me priority basis The content of the priority bid response that is determined to be distributed to the user is preferentially determined regardless of the information on the price.
請求項１３に記載の発明は、クライアント端末に表示されるホームページに表示する広告を、ネットワークを介して配信する広告配信方法を広告サーバに実行させるプログラムであって、広告配信方法は、所定の広告の配信枠を有するホームページがクライアント端末にアクセスされ、クライアント端末がサーバに接続すると、配信枠への配信の入札要求を入札応答手段に送信する送信ステップと、入札要求に対する配信の対価の情報および配信内容情報を各々含む複数の入札応答を入札応答手段から受信し、受信した複数の入札応答のうち最も有利な対価の情報を含む入札応答を決定して入札を行う決定ステップとを備え、複数の入札応答のうち、予め優先的に配信することを定められた優先入札応答の配信内容を、前記対価の情報にかかわらず優先的に決定させることを特徴とする。 The invention according to claim 13 is a program for causing an advertisement server to execute an advertisement distribution method for distributing an advertisement to be displayed on a home page displayed on a client terminal via a network. Home with the delivery frame is accessible to client terminals, the client terminal to connect to the server, transmitting step and the information of the consideration for delivery to the bid request to transmit a bid request for delivery to the distribution frame in a bid response means And receiving a plurality of bid responses each including distribution contents information from the bid response means , determining a bid response including the most advantageous consideration information among the received plurality of bid responses, and performing a bid, of more bids response, the distribution contents of the priority bid response defined to be delivered to pre Me priority, the written information of the consideration Characterized in that to determine regardless preferentially.
Claims (13)
所定の広告の配信枠を有するホームページがクライアント端末にアクセスされ、該クライアント端末が前記サーバに接続すると、前記配信枠への配信の入札要求を入札応答手段に送信する送信手段と、
前記入札要求に対する配信の対価の情報および配信内容情報を各々含む複数の入札応答を前記入札応答手段から受信し、当該受信した複数の入札応答のうち最も有利な対価の情報を含む入札応答を決定して入札を行う決定手段と
を備え、前記複数の入札応答のうち、予め優先的に配信することを定められた優先入札応答の配信内容を、前記対価の情報にかかわらず優先的に決定することを特徴とする広告サーバ。 An advertisement server for distributing advertisements to be displayed on a home page displayed on a client terminal via a network,
Home with distribution frame of predetermined advertisement is accessed on the client terminal, if said client terminal to connect to the server, and transmitting means for transmitting a bid request for delivery to the distribution frame to the bid response means,
A plurality of bid responses each including distribution consideration information and distribution content information in response to the bid request are received from the bid response means, and a bid response including the most advantageous consideration information among the received bid responses is determined. and a determination means for performing bid, among the plurality of bids response, the distribution contents of the priority bid response defined to be delivered to pre Me priority basis, preferentially regardless information of the consideration An advertisement server characterized by determining.
前記ホームページには前記広告サーバに接続するための広告配信元情報が関連付けられており、
前記送信手段は、前記広告配信元情報により前記クライアント端末から接続されると、前記配信枠への配信の入札要求を入札応答手段に送信することを特徴とする請求項１または２に記載の広告サーバ。 The homepage having the advertisement distribution frame is provided from a server different from the advertisement server,
The homepage is associated with advertisement distribution source information for connecting to the advertisement server,
3. The advertisement according to claim 1, wherein the transmission unit transmits a bid request for distribution to the distribution frame to a bid response unit when connected from the client terminal by the advertisement distribution source information. server.
前記決定手段は、前記最も有利な対価の情報を含む入札応答として、最も高い額を含む対価の情報の入札応答を決定することを特徴とする請求項１ないし５のいずれかに記載の広告サーバ。 The information on the consideration includes an amount provided per unit delivery count,
6. The advertisement server according to claim 1, wherein the determination unit determines a bid response of the consideration information including the highest amount as the bid response including the most advantageous consideration information. .
前記入札応答手段は、前記応答条件を満たす広告を配信するための入札応答を送信することを特徴とする請求項１ないし６のいずれかに記載の広告サーバ。 The transmission means transmits response condition information to the bid response means,
The advertisement server according to any one of claims 1 to 6, wherein the bid response means transmits a bid response for distributing an advertisement satisfying the response condition.
ホームページを提供する広告メディアサーバと、
前記広告の配信枠を有するホームページを表示するため、該ホームページを提供する情報提供サーバにアクセスするクライアント端末と、
前記配信枠への配信の入札要求を受信すると、該入札要求に対応する広告を決定して、該広告を配信するための入札応答を送信し、当該送信した入札応答が入札されると、前記広告を提供する入札応答手段と、
前記配信枠を有するホームページがアクセスされ、前記クライアント端末に接続されると、前記入札要求を送信する送信手段と、前記入札要求に対する配信の対価の情報および配信内容情報を各々含む複数の入札応答を受信し、当該受信した複数の入札応答のうち最も有利な対価の情報を含む入札応答を決定して入札を行う決定手段とを含む広告サーバと
を備え、前記複数の入札応答のうち、予め優先的に配信することを定められた優先入札応答の配信内容を、前記対価の情報にかかわらず優先的に決定させることを特徴とする広告配信システム。 An advertisement distribution system that distributes advertisements to be displayed on a homepage via a network.
An advertising media server that provides a homepage;
A client terminal that accesses an information providing server that provides the homepage in order to display the homepage having the advertisement distribution frame;
When a bid request for distribution to the distribution frame is received, an advertisement corresponding to the bid request is determined, a bid response for distributing the advertisement is transmitted, and when the transmitted bid response is bid, A bid response means to provide advertisements;
Wherein the home page having a distribution frame access, if the Ru is connected to the client terminal, transmitting means for transmitting the bid request, a plurality of bids response, each comprising a consideration of data and distribution content information of the distribution for the bid request receiving, a advertisement server and a determination means for performing a bid to determine the bid response including the information of the most advantageous compensation of the plurality of bids response the received, among the plurality of bids response, pre Me ad delivery system, characterized in that to determine the Yu ahead manner delivery delivery contents of the priority bid response defined to preferentially regardless information of the consideration.
所定の広告の配信枠を有するホームページがクライアント端末にアクセスされ、該クライアント端末が前記サーバに接続すると、前記配信枠への配信の入札要求を入札応答手段に送信する送信ステップと、
前記入札要求に対する配信の対価の情報および配信内容情報を各々含む複数の入札応答を前記入札応答手段から受信し、当該受信した複数の入札応答のうち最も有利な対価の情報を含む入札応答を決定して入札を行う決定ステップと
を備え、前記複数の入札応答のうち、予め優先的に配信することを定められた優先入札応答の配信内容を、前記対価の情報にかかわらず優先的に決定させることを特徴とする広告配信方法。 An advertisement distribution method for distributing an advertisement to be displayed on a home page displayed on a client terminal via a network,
Home with distribution frame of predetermined advertisement is accessed on the client terminal, if said client terminal to connect to the server, a transmission step of transmitting a bid request for delivery to the distribution frame to the bid response means,
A plurality of bid responses each including distribution consideration information and distribution content information in response to the bid request are received from the bid response means, and a bid response including the most advantageous consideration information among the received bid responses is determined. and a determination step of performing bid, among the plurality of bids response, the distribution contents of the priority bid response defined to be delivered to pre Me priority basis, preferentially regardless information of the consideration ad delivery method is characterized in that to determine.
所定の広告の配信枠を有するホームページがクライアント端末にアクセスされ、該クライアント端末が前記サーバに接続すると、前記配信枠への配信の入札要求を入札応答手段に送信する送信ステップと、
前記入札要求に対する配信の対価の情報および配信内容情報を各々含む複数の入札応答を前記入札応答手段から受信し、当該受信した複数の入札応答のうち最も有利な対価の情報を含む入札応答を決定して入札を行う決定ステップと
を備え、前記複数の入札応答のうち、予め優先的に配信することを定められた優先入札応答の配信内容を、前記対価の情報にかかわらず優先的に決定させることを特徴とするプログラム。 A program for causing an advertisement server to execute an advertisement distribution method for distributing an advertisement displayed on a home page displayed on a client terminal via a network, the advertisement distribution method comprising:
Home with distribution frame of predetermined advertisement is accessed on the client terminal, if said client terminal to connect to the server, a transmission step of transmitting a bid request for delivery to the distribution frame to the bid response means,
A plurality of bid responses each including distribution consideration information and distribution content information in response to the bid request are received from the bid response means, and a bid response including the most advantageous consideration information among the received bid responses is determined. and a determination step of performing bid, among the plurality of bids response, the distribution contents of the priority bid response defined to be delivered to pre Me priority basis, preferentially regardless information of the consideration A program characterized by having a decision made.
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| Application Number | Priority Date | Filing Date | Title |
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| JP2013015829A JP2014146274A (en) | 2013-01-30 | 2013-01-30 | Advertisement distribution method, advertisement server, advertisement distribution system and program |
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| JP2013015829A JP2014146274A (en) | 2013-01-30 | 2013-01-30 | Advertisement distribution method, advertisement server, advertisement distribution system and program |
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| JP2014146274A JP2014146274A (en) | 2014-08-14 |
| JP2014146274A5 true JP2014146274A5 (en) | 2016-03-10 |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| US10672040B1 (en) * | 2014-05-30 | 2020-06-02 | Twitter, Inc. | Ordering of fill requests to send to online ad networks to fill an ad unit in an electronic publisher application with an online advertising impression |
| KR102392331B1 (en) * | 2014-12-02 | 2022-04-29 | 에스케이플래닛 주식회사 | Apparatus, method and system for advertise sales on real time |
| CA2999524A1 (en) * | 2015-10-02 | 2017-04-06 | Wideorbit Inc. | Systems, methods and articles to facilitate selling of advertising inventory |
| US11157968B2 (en) | 2016-03-03 | 2021-10-26 | Wideorbit Llc | Systems, methods and articles to facilitate cross-channel programmatic purchasing of advertising inventory |
| JP6382889B2 (en) * | 2016-06-20 | 2018-08-29 | ヤフー株式会社 | Advertisement distribution apparatus, advertisement distribution method, and advertisement distribution program |
| JP6767428B2 (en) * | 2018-05-18 | 2020-10-14 | ヤフー株式会社 | Advertisement distribution device, advertisement distribution method, and advertisement distribution program |
| US11093966B2 (en) | 2018-09-26 | 2021-08-17 | Wideorbit Llc | Systems, methods and articles for audience delivery optimization |
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| WO2009008484A1 (en) * | 2007-07-12 | 2009-01-15 | Drecom Co., Ltd. | Advertisement matching system based on viewing history, program, server, and advertisement providing method |
| JP5238612B2 (en) * | 2009-05-29 | 2013-07-17 | デジタル・アドバタイジング・コンソーシアム株式会社 | Advertising volume estimation device and program |
| JP4621793B2 (en) * | 2009-07-21 | 2011-01-26 | 株式会社デジタライズ | Ad distribution server |
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