JP2003263597A - Marketing support device and marketing support method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To perform exchange of messages between a medical treatment person and a medicine wholesale person (MS). <P>SOLUTION: Personal data of the medical treatment person are stored in a medical treatment person table 318 and that of the MS are stored in an MS table 312. Then the medical treatment person prepares a selection registration table 314 relating the medical treatment person table 318 of the medical treatment person with the MS table 312 of the approved MS on the basis of recognition data of the MS input by the medical treatment person for approving the MS, and the medical treatment person is registered in a medical treatment person list file of the approved MS for enabling the MS to prepare the message to the medical treatment person. The MS approved by the medical treatment person is registered in an MS list file of the medical treatment person for enabling the medical treatment person to prepare the message to the MS and the MS to make an advertisement in the message for the MS to the medical treatment person. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

TECHNICAL FIELD The present invention relates to a distribution system in which a manufacturing company wholesales products etc. to a wholesale company and the products are delivered from the wholesale company to customers. The present invention relates to a marketing support device method that can be provided to a customer by an information providing agent who belongs to a wholesale company on behalf of the person.

[0002]

2. Description of the Related Art Conventionally, in some distribution systems for goods, a manufacturing company that manufactures goods wholesales the goods to a wholesale company, and the wholesale company delivers the goods to a retail store which is a customer. For example, in the field of pharmaceuticals, as shown in FIG.
It consists of a manufacturing company such as a pharmaceutical company that manufactures medical machinery and equipment (hereinafter referred to as pharmaceuticals, etc.), a wholesaler that wholesales pharmaceuticals, and a hospital that uses pharmaceuticals. There is a distribution system in which hospitals, etc. are wholesaled, and hospitals purchase medicines from wholesalers.

MRs (Medical Representatives), who are in charge of medical information, belong to pharmaceutical companies. The MR communicates with medical personnel such as doctors, pharmacists, and nurses related to the hospital to provide, collect, and transmit medical information. In addition, at a pharmaceutical wholesaler, MS (Medical Sales, Marketing) is a pharmaceutical wholesaler who exchanges information with MRs and medical personnel.
Specialist) belongs to. This MS performs a delivery operation for delivering medicines and the like and a collection operation for a hospital. In addition, the MS communicates with medical personnel to provide, collect, and transmit medical information, as well as the MR.
We will communicate with each other and exchange information such as the specialty of the medical personnel who are customers, trends of counter products, number of patients at hospitals, prescription status, etc. That is, the MR and the MS have a common task in that they exchange information regarding medicines and the like with medical personnel.

By the way, as shown in FIG. 2, it is difficult for the MR to directly take charge of all medical personnel. In reality, the medical personnel in charge of the MR and the MS are in charge. Are often divided. The chief medical officer who is the chief doctor of each department that belongs to a large-scale hospital that uses a large amount of medicines, and the chief of the medical director of a medical office that handles medical affairs at the hospital, etc. They often have the right to select such things as Therefore, the MR is mainly responsible for the person in charge of such a large-scale hospital in cooperation with the MS, and the MS for the medical personnel who rarely use medicines such as practitioners. In some cases, I will be in charge of this in cooperation with MR.

[0005] Such an MS may have a closer relationship than a MR with medical personnel who rarely use medicines such as medical practitioners. Therefore, the MR has a medical relationship with the MS in charge of its own product. To give priority to other people,
In other words, we may request the agency of our products.

[0006] The request for the advertising agency is made by a personal agreement between the MR and the MS. Based on the request from the MR, which the MS actually has a cooperative relationship with, the medical staff in charge is in charge. Therefore, it is difficult to objectively confirm whether or not the MR introduces the drug or the like of the manufacturing company to which the MR belongs and the effect of the MR requesting the MS to act as the advertising agency.

[0007]

SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and the purpose thereof is to communicate between an information providing agent such as the MS and a customer such as a medical staff. It is to provide a marketing support device and a marketing support method capable of efficiently and promptly performing.

Another object of the present invention is to provide a marketing support device and a marketing support method by which an information providing agent can objectively confirm the effect of providing information to a customer.

Further, it is an object of the present invention to provide a recording medium having a computer program recorded thereon and a computer program capable of achieving the above object.

[0010]

A marketing support device according to the present invention is a marketing support device for supporting an information providing agent who provides specific information to a customer on behalf of an information provider in order to solve the above-mentioned problems. , A customer database that stores a customer table in which the personal data of the customer is input, an information provision agent table in which the personal data of the information provision agent is input, and a selection registration table that associates the customer table with the information provision agent table An information provision agent database that stores and, a selection registration unit that accepts registration of identification data of the information provision agent approved by the customer from the customer, and a message regarding specific information addressed to the customer on behalf of the information provider. A message interface for supporting the information providing agent side and a message for storing a message addressed to the customer. Comprising the database and the customer side message interface that provides a message addressed to the customer than the read to the customer via the network message database. Then, the selection registration unit, when receiving the registration of the identification data of the information providing agent from the customer, the information providing agent table of the information providing agent identified by the identification data, and the customer table of the registered customer. Generate and store a selection registration table that associates with. The message interface on the information providing agent side enables the creation of a message to the registered customer upon the generation of the selection registration table, and the message interface on the customer side triggers the generation of the selection registration table from the customer. Prepare a message for this information providing agent.

Further, the marketing support method according to the present invention is a marketing support method for supporting an information providing agent that provides specific information to a customer on behalf of an information provider, and accepts the customer's personal data and stores the personal data. The step of storing in the customer table, the step of receiving personal data of the information providing agent, the step of storing this personal data in the information providing agent table, and the information providing agent that the customer inputs to approve the information providing agent. And a step of accepting the identification data of the information providing agent and the identification data of the information providing agent entered by the customer, and a selection registration table that associates the customer table of the customer with the information providing agent table of the approved information providing agent Customer name of the authorized information provision agent triggered by the generation of the step and the selection registration table The steps of registering the customer's entry in the file so that a message related to specific information can be created on behalf of the information provider, and the entry of the information providing agent approved by the customer are triggered by the generation of the selection registration table. There is a step of registering in the information providing agent name list file of the customer so that a message from the customer to the information providing agent can be created.

Further, the recording medium according to the present invention is a recording medium in which a computer program that can be executed by a computer is recorded, and is a computer program that can be distributed via a network or the like. The computer program recorded on the recording medium and the computer program distributed via a network or the like support an information providing agent, which provides specific information to the customer on behalf of the information provider, and stores the personal data of the customer. Accepting, storing this personal data in the customer table, accepting the personal data of the information providing agent, storing this personal data in the information providing agent table, and allowing the customer to approve the information providing agent. Based on the identification data of the information providing agent input by the customer and the input data of the information providing agent input, the customer table of the customer is associated with the information providing agent table of the approved information providing agent. Approval triggered by the step of generating the selection registration table and the generation of the selection registration table Registering the customer's entry in the customer list file of the specified information provider, enabling the message about the specific information to be created on behalf of the information provider, and generating the selection registration table Registering the entry of the approved information providing agent in the information providing agent name list file of the customer so that a message from the customer to the information providing agent can be created.

[0013]

DESCRIPTION OF THE PREFERRED EMBODIMENTS A support system to which the present invention is applied will be described below with reference to the drawings. As shown in FIG. 3, the support system provides contents to a terminal device for medical personnel via a network 3 such as the Internet, and also provides information on MRs, pharmaceuticals, etc. The MS, which is a drug wholesaler in charge of a wholesaler, and the medical personnel in charge of the MR and MS can exchange messages on a one-to-one basis. Here, in the distribution system of medicines and the like using this support system, as described with reference to FIG. 2, MR is mainly used for the person in charge of a large-scale hospital or the like.
The MS is mainly responsible for coordinating with the MR for medical personnel who rarely use medicines such as medical practitioners. Then, in this support system, when the MS communicates with a medical practitioner or the like who uses a relatively small amount of a drug or the like, the MS may also provide information about the drug or the like of the manufacturing company to which the specific MR belongs, in addition to this. You can do it. MSs registered in this support system, when exchanging information with medical personnel in charge of themselves, are concerned with drugs etc. of the manufacturing company to which the MR belongs in place of MR, which is the information provider of the original drugs etc. In some cases, it may be an information providing agent that provides information to medical personnel, that is, performs advertising.

More specifically, as shown in FIG. 4, the support system to which the present invention is applied includes a support server device 1 managed by an operator of the system in which a database 2 for storing various information is constructed, and an MS. MS terminal device 5 to manage and MS
The master terminal device 6 managed by the wholesaler to which the user belongs and the user terminal device 4 managed by medical personnel (hereinafter, also referred to as a user) such as doctors, pharmacists, nurses, and radiologists.
And an MR terminal device 7 managed by the MR. The support server device 1, the MS terminal device 5, the master terminal device 6, and the user terminal device 4 are mutually ISDN (Integrated Servi
ces Digital Network) line, CATV (Cable Televis
ion) line, optical cable line, xDSL (x Digital Sub)
subscriber line), a satellite line for digital satellite broadcasting, etc.
/ IP (Transmission Control Protocol / Internet Pro
data is exchanged in accordance with a transmission protocol such as a tocol) or an FTP (File Transfer Protocol).

The support server device 1 has a configuration similar to that of an ordinary computer, a database 2 is stored in a hard disk, and an application program for communicating with an operating system and terminal devices 4 to 7. Various programs such as are installed. This support server device 1 provides information such as medical information and academic conference information to the user terminal device 4 as contents in accordance with access from the user terminal device 4 used by the medical personnel, and also the medical personnel and the MS. And M
Manages mutual message exchanges with R. This message service is provided to medical personnel, MS, and MR as a service having a function equivalent to that of an e-mail that is usually used. Are different.

The user terminal device 4 connected to the support server device 1 via the network 3 is a terminal device operated by a medical staff, and is composed of, for example, a personal computer, and various application programs such as a browser are installed. ing. Then, the user terminal device 4 can communicate with the support server device 1 by executing a WWW (World Wide Web) browser. Specifically, the user terminal device 4 can browse the homepage established by the server device of the support server device 1 or the manufacturing company or wholesaler of pharmaceutical products by executing the browser. Further, the user terminal device 4 can exchange messages with the MS operating the MS terminal device 5 or with the MR operating the MR terminal device 7 on the home page of the support server device 1. .

The MS terminal device 5 connected to the support server device 1 via the network 3 is a terminal device operated by the MS, and is composed of, for example, a personal computer, and various application programs such as a browser are installed. The MS terminal device 5 can communicate with the support server device 1 by executing a WWW browser. Specifically, the MS terminal device 5 can execute a browser to exchange messages with the medical personnel operating the user terminal device 4 on the home page of the support server device 1. Further, the MS terminal device 5 can confirm the reaction of the medical personnel to the message transmitted by the MS on the home page managed by the support server device 1. While exchanging messages with medical personnel, the MS terminal device 5 can also advertise a drug or the like of a manufacturing company to which a specific MR belongs.

The master terminal device 6 connected to the support server device 1 via the network 3 is a terminal device operated by a person in charge of a department or the like who manages the sales of the wholesale company to which the MS belongs. It is composed of a personal computer, and various application programs such as a browser are installed. The master terminal device 6 exchanges messages with medical personnel who operate the user terminal device 4 on the home page of the support server device 1 using the name of MS or the name of the company. You can When transmitting the message to the medical personnel, the master terminal device 6 can select the medical personnel to which the message is to be transmitted under a predetermined condition. Further, when the master terminal device 6 sends a message to a medical person in the name of the MS, the MS that is the transmission source from the viewpoint of the medical person.
Can be selected under predetermined conditions. Then, the master terminal device 6 can also advertise a drug or the like of a specific manufacturing company while exchanging messages with medical personnel.

The MR terminal device 7 is a terminal device operated by the MR and has substantially the same configuration as the MS terminal device 5. That is, by executing the browser, the MR terminal device 7 can exchange messages with the medical personnel operating the user terminal device 4 on the home page of the support server device 1. Further, the MR terminal device 5 can confirm the reaction of the medical personnel to the message sent by the MR on the home page managed by the support server device 1. As in the case of the above MS, the MR side is also provided with a master terminal device operated by a person in charge of the manufacturing company to which the MR belongs, and this master terminal device is provided to medical personnel under the MR name or company name. Alternatively, the message may be transmitted. In this case, the master terminal device 6 may be configured to be able to select the medical personnel of the transmission destination and the MR in the transmission name under a predetermined condition.

There are a plurality of user terminal devices 4, MS terminal devices 5, master terminal devices 6 and MR terminal devices 7, and medical personnel, MSs, persons in charge of master terminal devices 6 and MRs respectively have user names. By inputting the password and logging in to the support server device 1, the service from the support server device 1 can be received. The support server device 1 functions as a portal site for medical personnel to provide medical personnel with a function of exchanging messages with MSs and MRs, as described later, while
The MR and MR are provided with a function of exchanging messages with medical personnel and a user interface for composing a message as described later.

The operator who operates the support server device 1 pays the usage fee from the wholesaler company to which the MS who has made a contract for using the support system or the manufacturing company to which the MR belongs to a fixed amount system, a pay-as-you-go system, or a combination thereof. Establish a business by collecting in. For example, in addition to the basic charge, the operator charges according to the number of messages sent by the MS or MR and the number of times the medical staff opens the message. The support server device 1 manages the usage status of the MS or MR, for example, by using the data generated by the statistical analysis unit 308, which will be described later, and generates the billing data accordingly. The support server device 1 is
It is connected to the settlement center by a dedicated line, generates billing data in units of a predetermined period such as monthly, and transmits the billing data to the settlement center to perform settlement processing.

In addition to this, the operator can also obtain an advertisement fee income by a banner advertisement provided on the homepage. Further, the support system may charge the medical personnel to be used.

Further, the support server device 1 can identify at least these wholesale companies and manufacturing companies that have contracted to use the support system, and MSs and MRs belonging to these companies. Assign a service code that contains the available information.

Next, a procedure for medical personnel to use the support system will be described. The support server device 1 is
It functions as a portal site that provides contents for medical personnel. Medical personnel have their own user ID
When the user inputs the password and logs in to the support server device 1, the medical information customized for the medical person is displayed on the screen of the browser. Furthermore, the medical staff obtains the service code from the MS of the wholesale company or the MR of the manufacturing company that has a contract with the operator of the support server device 1, and registers the service code in the support server device 1 to register the service code. It is also possible to browse the medical information that is limitedly distributed by the wholesale companies and manufacturing companies. On the screen of the browser, in addition to the information as the portal site, a later-described sponsor frame 36 in which messages from the MS and MR are guided is displayed. From this sponsor frame 36 as a starting point, there is a one-to-one correspondence with the MS and MR. Communication is possible.

On the other hand, MSs and MRs who want to use the support system for sales activities for medical personnel notify the medical personnel of their service codes and encourage the use of the support system. When notifying the medical staff of the service code, the MS or MR also notifies the MSID or MRID of its own identification information. When the medical staff registers the MSID or MRID in the support server device 1 to approve the MS or MR, the medical staff receives the message from the MS or MR and sends the message to the MS or MR. It becomes possible. In addition, MSID and MRID
Are stored in the database 2 in association with the attribute information of MS and MR. The database 2 issues identification information so that it can identify whether the registered one is MS or MR.

FIG. 4 is a functional block diagram of the support server device 1. In terms of hardware, this functional configuration has a CPU (Central Processing Unit), a RAM (R
and access memory), a hard disk, etc., and is realized by an application program having a support function installed in the hard disk.
Therefore, these functional blocks are
It can be realized in various ways by combining software.

The support server device 1 is an MS side message interface 300 for supporting the preparation of messages on the side of the MS terminal device 5, the master terminal device 6 and the MR terminal device 7.
And a message interface 302 on the user side that supports the creation of messages on the part of the medical personnel,
Selection registration unit 3 that accepts registration of identification information such as S and MR
04, an action determination unit 306 that suggests an action to be taken by a medical person to the MS terminal device 5, the master terminal device 6, and the MR terminal device 7, and contact of the registered medical person with the MS or MR. Statistical analysis unit 308, which collects and manages the statistics of the situation, and MS personal data are input, and M
MS storing data that associates S with medical personnel
A database 310, a user database 316 in which personal data of medical personnel are input, a message database 330 that manages messages between MS and MS and medical personnel, and data that associates MRs with medical personnel are stored. And an MR database 340. M
R database 310, user database 316, message database 330 and MR database 34
0 is shown as the database 2 in FIG. 3,
It is stored on a hard disk or the like.

The MS database 310 and the MR database 340 have substantially the same configuration, and the MS database 310 includes an MS table 312 in which personal information of the MS is stored and a selection registration table 314 for associating medical personnel with the MS. And a master table 315 that associates the wholesaler with the MSs that belong to this wholesaler.
The database 340 is an M that stores MR personal information.
It has an R table 342 and a selection registration table 344 that associates medical personnel with MRs. Further, the user database 316 has a user table 318 in which personal data of medical personnel are stored.

The selection registration unit 304 receives the input of the MSID which is the identification code of the MS from the user terminal device 4 of the medical staff. The selection registration unit 304 extracts the user table 318 identified by the user ID of the medical personnel from the user database 316, and the MS table 312 identified by the MSID from the MS database 310, and the user table 318 and the MS table. A selection registration table 314 associated with 312 is generated. When the selection registration table 314 is generated, it means that the MS identified by the MSID is registered with the medical person identified by the user ID, and the MS can handle the medical person as a customer. become. The MS-side message interface 300 allows the message to be sent from the MS to the medical staff upon the generation of the selection registration table 314. The selective registration table 314 also functions as a customer list file in which a memo about the registered medical personnel can be written, and the MS creates a message addressed to the registered medical personnel using this customer list file. .

The selection registration unit 304 also functions in the same manner in relation to the MR database 340. That is, the selection registration unit 304 receives the input of the MRID, which is the MR identification code, from the user terminal device 4 of the medical staff. The selection registration unit 304 extracts the user table 318 identified by the user ID of the medical person from the user database 316, and the MR identified by the MRID.
Extract the table 342 from the MR database 340,
A selection registration table 344 that associates the user table 318 with the MR table 342 is generated. When the selection registration table 344 is generated, the MR identified by the MRID is registered with the medical person identified by the user ID, and the MR can handle the medical person as a customer. become. The MS-side message interface 300 functions as an MR-side message interface, and upon generation of the selection registration table 344, allows the MR to send a message to a medical person. The selective registration table 314 also functions as a customer list file in which a memo about the registered medical personnel can be written, and the MR creates a message to the registered medical personnel using this customer list file. .

The MS (MR) side message interface 300 enables the MS, MR to create, delete, save, etc. messages sent to medical personnel and to browse, delete, and save messages received from medical personnel. It is a user interface that supports MS and MR. MS and M
The header part of the message created by R is stored in the message header database 320, and the status such as the date and time of transmission of the message and the date and time when the recipient medical personnel opened the message are managed. The body part of the message is stored in the message body database 322. The MS or MR can be used as part of an image that guides a message by selecting one's face photograph or illustration image from the catch image database 324. Further, the guide image of the message can include a simple self-introduction sentence of the MS or MR, the title of the message, the catchphrase, and the like. Further, the MS and MR can obtain appropriate data from the fixed form library database 326 in which the fixed form sentence created by the company to which the company belongs and the fixed form link destination address are stored, and can be useful for creating a message. it can. The arrival call log database 328 stores the read information as a log when the message created as described above is read by the medical staff of the destination. This log can be used, for example, to add a point that is an index for checking the usage of medical personnel.
For example, the operator of the support system can give a privilege such as a paid service to a medical person who is a user according to this point.

User side message interface 302
Is for viewing, deleting, saving, etc. of messages received by the medical personnel who are users from MS and MR, and
It is a user interface that supports medical personnel who can create, delete, save, etc., a message to be sent to or MR. User side message interface 30
2 reads out a message from the MS or MR registered and approved by the medical staff from the message database 330 and provides it to the user terminal device 4 of the medical staff. As will be described later, when there is a message from the MS or MR, an image that guides the message from the MS or MR is first read from the catch image database 324 and displayed. When the medical staff clicks the displayed guide image, the message linked to the image is read from the message body database 322 and displayed.

Hereinafter, the message sent from the MS or MR to the medical personnel is also called "call", and the opening or reading of the message by the medical personnel is called "arrival". For example, “arrival call” means a message from the MS or MR opened and read by a medical person.

When a message is read by a medical staff, the user-side message interface 302 updates the status recorded in the header of the message and puts it in the read state. In addition, the user-side message interface 302, when medical personnel read the message,
In the arrival call log database 328, an arrival call log indicating when and which message is read is recorded, and points that can be exchanged for benefits such as paid services are added to medical personnel.

The message database 330 is a database commonly accessed by MSs and MRs and medical personnel who are users. The message exchanged between MSs and MRs and medical personnel is a single message. It is managed in the database 330. In this respect, the exchange of messages performed by the support system is different from the mechanism in which the mail data is delivered from the server of the transmission source to the server of the transmission destination like ordinary electronic mail.

The action determining unit 306 analyzes the status of the message sent by the MS or MR to the medical personnel, determines the action to be taken by the medical personnel, and presents it to the MS or MR. The statistical analysis unit 308 uses the MS
The number of messages sent to medical personnel by MRs and MRs, the rate at which messages were read by medical personnel, and the like.
It is provided to the S terminal device 5, the master terminal device 6, the MR terminal device 7, and the like.

FIG. 5 is a diagram for explaining the data structure of the MS table 312, the selection registration table 314, and the user table 318 and the correlation between them. The MS table 312 is uniquely identified by the MSID, the company code of the wholesaler to which the MS belongs, the name, the password for the MS to access the support server device 1, the MS phone number, the mobile phone number, the e-mail address, Data such as an address, a work flag indicating whether or not the user is working, a business start time and a business end time of a business office where the MS is located are stored.
The business start time and business end time are used to inform the medical staff of the business hours of the MS, and when the medical staff tries to send a message to the MR during the non-business hours, "I cannot answer immediately because it is outside the business hours." Is output to the user terminal device 4 of the medical staff. The work flag is used to inform the medical staff whether the MS is currently working, on vacation, out, etc., or to output a warning message to the user terminal device 4 during vacation. Used for.

A part of the information stored in the MS table 312 is stored as a profile of the MS in the MS list of the medical staff and provided to the medical staff when the medical staff registers the MS. If the e-mail address is set to be public, it will be provided to the medical staff, but if it is not set to be public, it will not be provided to the medical staff. Not all information in the MS table 312 is disclosed to the medical personnel who registered the MS. In addition, for MSs who often go out, the mobile phone mail address may be registered in the MS table 312, and the support server device 1 may transfer the message from the medical person to the mobile phone mail address. .

The MS table 312 is associated with the MS when the MS or the wholesaler to which the MS belongs performs an agent for providing information such as drugs of a specific MR or a manufacturing company to which the MR belongs, that is, an advertisement agent. The MR table 342 can also be referred to so that a certain MR can be searched. For example, the MS table 312 can refer to a specific MR or a manufacturing company to which this MR belongs from the company code of the MS table 312.

The user table 318 is uniquely identified by the user ID, and the password for the doctor to access the support server device 1, the doctor license code, the job code, the name, the gender, the work name, the work address, the birthday. , E-mail address, points, medical department code, specialty code, etc. are stored. The personal information of the doctor stored in the user table 318 is not disclosed to the MS, except for a part of the name, work name, etc.

The selective registration table 314 associates the user table 318 of medical personnel with the MS table 312 of the MS when the doctor registers and approves the MS. The MSID of the MS table 312 and the user table 318 are associated with each other. It is uniquely identified by the user ID. The selection registration table 314 is a selection section that determines at which position in the sponsor frame 36 described below the guide image of the message from the MS is displayed, the doctor's name, the place of work, the target rank indicating the importance of the customer, the occupation type, and the specialized area. , MS has an entry that allows the MS to enter notes about doctors such as job title, graduation university, graduation year, and hobbies. However, only the selection category is set by the doctor and cannot be set by the MS. Since the information of these doctors is input by the MS, it does not always match the doctor's personal information stored in the user table 318. The selection registration table 314 is also used as a customer list file of the MS.

The master table 315 is the MS table 3
The code that refers to the default image such as the company name of the wholesaler to which the MS belongs, the logotype of that company, etc.
The default URL (Unif
orm Resource Locator) is stored. Further, in the master table 315, MSs belonging to the company are registered. That is, the master table 315 is linked to the MS table 312, so that the sales office to which the MS belongs, the performance of each MS, and the like can be obtained.
You can see from. Further, the master table 315 can manage the MSs belonging to the own company to manage all MS customers of the own company, that is, medical personnel. Then, the master terminal device 6 selects an MS belonging to its own company under a predetermined condition such as a sales office, selects a customer of each MS under a predetermined condition such as a specialized area, and selects the MS in the company name or the destination. Under the name of the MS in charge of medical personnel, it is possible to send a message to medical personnel who meet the selected conditions.

The action data table 311 is the MS
Company code of table 312 and selection registration table 314
And the target rank of
Stores the action determination criteria for the customer and the action details. In addition, this action data table 31
In 1 is stored a threshold value used as a judgment criterion of an action and four types of messages describing the contents of the action. How to use each of these data will be described later.

The MR table 342 and the selective registration table 344 forming the MR database 340 have the same configurations as the above-mentioned MS table 312 and selective registration table 314, and therefore the description thereof will be omitted. When exchanging messages with the MS, the user table 318 that is the same as that of the MS is used. Also, the message database 3 described below
As for 20, the same one is used for MS and MR.

FIG. 6 shows the message header record 32.
FIG. 3 is a diagram illustrating a data structure of 1, a message body record 323, a catch image record 325, and an arrival call log record 329 and a reference relationship between them. The message header record 321 stored in the message header database 320 is uniquely identified by the message header ID. The storage date and time, the transmission status flag, the deletion date and time, the message opening date and time of the receiving side, the storage date and time, the deletion date and time, and the reception status flag are stored.

Here, the message ID is a pointer that points to the record of the body of this message. As for the message classification, whether the message is a message addressed to a medical person who is an ordinary customer, or whether the support server device 1 is M
This indicates whether the message is a system message transmitted for the purpose of notifying S or MR. System messages include MS and MR registration notifications, MS and MR deletion notifications, message opening notifications, and the like, as described below. Source user ID
The destination user ID is the MS or MR user ID or the doctor user ID. However, in the case of a system message, the transmission source user ID becomes the administrator ID.

The message body record 323 stored in the message body database 322 is uniquely identified by the message ID, and is a call content code, message title, message body, expiration date, image code, direct link URL, company code, attachment. Link,
Stores attached files, etc. Here, the call content code indicates the type of message to the medical personnel such as sales, advertisement, and request, which is a user. The image code is a code of the catch image and indicates a record of the catch image. The direct link URL is a link destination URL designated by the MS or MR by itself, and the attached link is a fixed link prepared by the company side of the MS or MR. In addition to the URL, an image file or text data may be further attached to the standard link. The attached file is a document file or the like attached to the message. Note that the direct link URL and the attached link also include address information such as an information provision proxy URL that links to an advertisement performed by the MS on behalf of the MR.

The catch image record 325 stored in the catch image database 324 is uniquely identified by the image code, and the company code, MSID, MRID,
The image name, image file, self-introduction sentence of MS or MR, catchphrase, and link destination URL are stored.

The arrival call log record 329 stored in the arrival call log database 328 is uniquely identified by the log record number, the header ID of the message opened by a medical person such as a doctor, and the date and time when the message was opened. The arrival call date and time, the sender user ID and the destination user ID of the message are stored. The arrival call log record 329 is used to determine the points to be added to a medical person such as a doctor according to the number of times the message is opened.

The above is the overall configuration of the support system, and the processing thereof will be specifically described below. First, the procedure when a medical person registers in the support server device 1 using the user terminal device 4 will be described with reference to FIG. 7. This process is started when the support server device 1 detects an access from the user terminal device 4.

The support server device 1 transmits a login screen prompting the user to enter the user ID and password to the user terminal device 4 via the network 3 (step S1).
The login screen displayed on the monitor of the user terminal device 4 is provided with a user ID and password input field, a transmission button for instructing transmission of the entered user ID, a notification button for notifying that the user is an unregistered user, and the like. Has been. When the medical personnel who operates the user terminal device 4 is a registered user, he or she uses a keyboard, a mouse, a ten-key pad or the like to input the user ID and password to the login screen displayed on the monitor. Fill in the input fields and click the send button. When the user is an unregistered user, the user uses the operation unit to click the notification button on the login screen. The user terminal device 4 is
When either the send button or the notification button is clicked, the input user ID and password or the unregistered user notification is transmitted to the support server device 1 via the network 3.

The support server device 1 in the reception standby state
When the user ID and password or the unregistered user notification from the user terminal device 4 is received, based on the received content,
It is determined whether the user is a registered user (step S2). Specifically, when the support server device 1 receives the user ID and the password, the support server device 1 collates with the user profile recorded in the database 2 and determines whether the user who has applied is a legitimate user. When the support server device 1 determines that the user ID and password are not valid (NG in step S2),
Returning to step S1, the login screen is transmitted again to the accessed user terminal device 4.

When the support server device 1 receives the unregistered user notification from the user terminal device 4 (N in step S2), the support server device 1 determines that the medical personnel who has accessed via the user terminal device 4 is an unregistered user. , And proceeds to step S3. Then, the support server device 1 transmits a user registration screen to the user terminal device 4 via the network 3 in order to prompt the accessing user to perform user registration (step S3).

On the user registration screen displayed on the monitor of the user terminal device 4, in addition to the input field for the user to enter the user ID and password for setting arbitrary characters and numbers, the service code acquired from the MS or MR. Input fields for name, gender, birthday, occupation, specialty, work location, etc., and a transmission button for instructing transmission of the entered user ID and the like are provided. Here, the occupation type column is for inputting occupational types such as a working doctor, a practitioner, a nurse, a pharmacist, and a clinical laboratory technician, and the specialized department column is for inputting a specialty such as internal medicine and surgery. is there. When the user inputs the user ID, password, service code, etc. using the operation unit in the predetermined input field of the user registration screen displayed on the user terminal device 4 and clicks the send button, the user terminal device 4 displays The personal data such as the user ID, password, and service code input via the network 3 is used as the support server device 1
Send to.

By the way, in the service code acquired from the MS or MR, as described above, at least the information for identifying the wholesaler to which the MS belongs and the manufacturing company to which the MR belongs is recorded. The health care provider may be notified of a service code including information such as the sex, birthday, occupation, specialty, and location of the health care provider. As a result, it is possible to reduce the number of items that the medical staff inputs on the user registration screen displayed on the monitor using the operation unit, and to reduce the time and effort required for the medical staff to register the user.

The support server device 1 stores or registers the user ID and the like from the user terminal device 4 as a user profile in the user table 318 of the user database 316. As a result, the user of the user terminal device 4 becomes a registered user in the present system. Further, the support server device 1 issues authentication information indicating that the user of the user terminal device 4 is a registered user to the user terminal device 4 operated by the registered user. The issued authentication information is transmitted to the user terminal device 4 and stored in the hard disk or the like of the user terminal device 4. An example of such authentication information is a cookie (Co
okie) can be used. Furthermore, the support server device 1
Records the issued authentication information in the user table 318 in association with the user profile of the user.

After the user registration, the user registers the MSID of the MS that exchanges messages and the MRID of the MR in the designated form dedicated to the user managed by the support server device 1 (step S4). Multiple MSIDs and MRIDs can be registered in this designation form.
The user is the MS whose MSID is registered in this designated form.
It is possible to receive only the message sent by the MR that has registered the MRID or MRID. That is, the MS or MR cannot send a message to the user unless the user who is a medical person registers his MSID or MRID in the designated form. Therefore, the user can prevent an unintended message from the MS or MR from being sent by not registering the desired MSID or MRID in the designated form.

Such a medical person can obtain the desired MSID.
By registering the MRID or MRID and approving the MS or MR indicated by these IDs, a one-to-one communication channel with the MS or MR can be established. Also, M
From the perspective of S and MR, MSIDs and MRIs for medical personnel
By having D registered, marketing (so-called permission marketing) can be performed with the permission of the customer, that is, the medical personnel.

A user who has registered in the present system can add, change, or delete user registration contents, cancel user registration, and add or delete MSID or MRID from the user terminal device 4 at any time.

In step S2, the support server device 1
Receives the user ID and password transmitted from the user terminal device 4, compares them with the user profile recorded in the database 2, and determines that the accessed user is a legitimate user (step S2). Y), it is determined that the user is already registered, and the process of step S3 is skipped.

Next, the support server device 1 stores the user profile in the user table 3 of the user database 316.
The content for the medical personnel is provided to the user terminal device 4 (step S5), and then the message from the MS or MR is provided to the user terminal device 4 (step S6). The user terminal device 4 that receives these data via the network 3
Displays the content transmitted from the support server device 1 on the monitor and displays a message prompting the user to communicate with the MS or MR approved by the user. The user terminal device 4 operated by the user logs out from the support server device 1 (step S7) and ends the series of processes. In addition, this support server device 1 is a user terminal device 4
Since it is accessed using a browser, a session may be automatically closed by providing a timeout without prompting the user terminal device 4 to log out.

FIG. 8 shows a display example of the WWW browser window 31 displayed on the monitor of the user terminal device 4 operated by Dr. Akira Tanaka who is a medical staff. In the address input field 32 of the WWW browser window 31, the URL of the web page to be accessed is input and the URL of the web page currently displayed is displayed. here,
The doctor inputs the URL of the support server device 1 using the operation unit to access the support server device 1. On the navigation frame 33, items of information to be displayed on the main frame 34 are displayed. When the user uses the operation unit to click on an item displayed in the navigation frame 33, a headline of information about the clicked item is displayed in the main frame 34. In the example of FIG. 8, the “newest topic” for notifying the latest information on the medical information and the “notice” for providing the user with the information on the support system are displayed on the main frame 34.

The character string of the heading of the information displayed on the main frame 34, for example, “Release A Pharmaceutical Annual Medical Information” is the corresponding information, in this example, the page in which “Annual Medical Information” is described. It is linked. Note that the URL of the linked page may be the lower layer directory of the support server device 1 that is the site, or may be another site.

It should be noted that the term “link” means that, when the above-mentioned example is used, when the character string “A Pharmaceutical Annual Medical Information Release” is clicked, the corresponding “Annual Medical Information” is displayed. Is used to mean.

The sponsor frame 36 is composed of sponsor boxes 37, 38, 39, and each of the boxes 37, 38, 39 is a two-way communication page (to be described later) for transmitting / receiving a message between the user and the MS or MR. It is linked. Sponsor box 3
Reference numerals 7 and 38 are areas dedicated to wholesalers and manufacturing companies of prescribed medicines and the like. Sponsor box 37, 38
Displays a catch image, self-introduction of MS or MR, catchphrase when a message is sent to user Dr. Akira Tanaka from MS of a specified wholesale company or MR of a specified manufacturing company. When an MS that belongs to the wholesaler or a wholesaler conducts an advertising agency for a drug or the like of a manufacturing company or an MR that has a cooperative relationship, an advertising phrase for the drug or the like is displayed,
Inform the medical staff that the message has arrived. Further, in the sponsor boxes 37 and 38, when no message is transmitted, a catch image such as a mark or logotype of a predetermined wholesaler or manufacturer is displayed.

Note that, for example, when used by medical personnel who rarely use medicines such as medical practitioners shown in FIG. 2 above, the MS is usually in charge, so the box becomes a wholesaler's box, and a message is displayed in this box. Sometimes, MS
And the name of the wholesaler to which the MS belongs will be displayed. Also, when used by a person in charge of a large-scale hospital or the like, since the MR is usually in charge, sponsor boxes 37 and 38 of the manufacturing company are displayed, and these boxes belong to the MR and the MR. The manufacturing company name to be displayed will be displayed. Furthermore, depending on the medical personnel used, M
Both the R and the MS may be in charge, and in such a case, the sponsor frame 36 displays both the sponsor box of the manufacturing company and the sponsor box of the wholesale company.

For example, Dr. Akira Tanaka shown in FIG. 8 is a practitioner who is mainly in charge of MS. Therefore, the sponsor box 37 is a dedicated area for the wholesaler A,
Here, the name of the wholesaler A and the name of the MS “Shinya Kobayashi” and the message title “Would you like to participate in the clinical trial clinic?” Are displayed. This message title is
This is the title of the message sent by the MS in charge "Shinya Kobayashi" to "Akira Tanaka", who is the person in charge of the doctors in charge. Furthermore, in the sponsor box 37, an advertisement "A new product has been released from A Pharmaceutical." Of a new product of A Pharmaceutical, which is a manufacturing company that has a cooperative relationship with the A wholesaler, is displayed. The sponsor box 38 is a dedicated area for the B wholesaler, and the name of the B wholesaler and the MS name “Nobuo Yamamoto” and the message title “The schedule of the study group has been decided.” Are displayed. .
This message title is the title of the message sent by the MS in charge "Nobuo Yamamoto" to the related person "Akira Tanaka". Further, in the sponsor box 38, a new product advertisement of XX Pharmaceutical, which is a manufacturing company having a cooperative relationship with the B wholesaler, is displayed. Such sponsor boxes 37 and 38 are
When is displayed, the MS or the wholesaler to which the MS belongs can advertise the manufacturing company or the MR in cooperation with each other.

The sponsor boxes 37 and 38 are linked to the information set by the corresponding MSs and MRs, for example, detailed information regarding messages,
When the doctor clicks the message boxes 37 and 38 with the mouse of the user terminal device 4 or the like, detailed information is displayed.

In the sponsor box 39, "waiting room,
There are N new messages. Is displayed. The sponsor box 39 is linked to a waiting room page where the user can view a list of messages from the MS who has registered the MSID in the designated form of the MS or MR and the MR who has registered the MRID. On the waiting room page, M that is not displayed in the sponsor boxes 37 and 38
Messages from all registered MSs and MRs including S and MRs are displayed. The sponsor box 39 for guiding the waiting room may display the number of MSs and MRs waiting in the waiting room instead of the number of new messages. Also, the sponsor boxes 37 and 38 are
By selecting the wholesaler or manufacturing company to which the MS or MR to which the medical person who is the user registered the MSID or MRID in the designated form of MS or MR, the wholesaler or manufacturing company that can be used exclusively can be arbitrarily set. It can be set. Of course, the number of sponsor boxes 37, 38 displayed in the sponsor frame 36 and used by a wholesaler or a manufacturer of pharmaceutical products is not limited to the two shown in FIG. The number may be one or three or more.

Various tags 92, 93, 94, 96, 97 are provided on the upper portion of the sponsor frame 36.
These tags 92, 93, 94, 96, 97 are common to those displayed on the communication screen with the MS or MR described with reference to FIGS. 9 to 13, and therefore will be described in each drawing.

On the screen of FIG. 8 displayed on the monitor of the user terminal device 4, the user uses the operation unit to click an item of information displayed in the navigation frame 33 or display it in the main frame 34. Clicking on the headline, clicking on the sponsor boxes 37, 38, 39 of the sponsor frame 36, clicking on banner advertisements 40, 41, 42, and further entering the URL in the address input field 32. By
When you change the image displayed on the monitor, the URL linked to the clicked point
Alternatively, the URL input in the address input field 32 is transmitted from the user terminal device 4 to the support server device 1 via the Internet 3. In response to this, the support server device 1
The content at the location indicated by the received URL or address information is transmitted to the user terminal device 4. Support server device 1
The user terminal device 4, which has received the new content transmitted by, displays this content on the monitor constituting the display unit. A display example of the new content received by the user terminal device 4 in this manner will be described with reference to FIGS. 9 to 13.

FIG. 9 shows a display example of the waiting room displayed on the monitor of the user terminal device 4 by clicking the sponsor box 39 of the waiting room of the sponsor frame 36. Various tags 90 to 97 are provided on the upper portion of the main frame 100. In this example, the waiting room tag 90 is selected and the information on the waiting room is displayed on the main frame 100. In the mainframe 100,
A message transmitted from the MS whose MSID is registered in the MS or MR designated form or the MR whose MRID is registered to the user is displayed. Mainframe 1
The character strings of the messages from each MS and MR displayed in 00 are the same as those of the sponsor boxes 37 and 38.
And is linked to information related to the message set by MR.

For example, the sponsor box 38 of the sponsor frame 36 of FIG. 8 or the main frame 10 of FIG.
When the message from the B wholesaler's MS displayed in 0 is clicked, the link information set by the B wholesaler's MS in the mainframe 100, as shown in FIG. In the example, the text data 61a of the body of the message and the image 61b of the map are displayed. Further, in the mainframe 100, the MR or the manufacturing company to which the MR belongs in a cooperative relationship with the B wholesaler
Advertisement data 61c including the advertisement message "Pharmaceutical""Please try XX pharmaceutical new product △△." And the URL of the homepage where the details of the new product △△ are described. The advertisement data 61c may be described as a part of the text data 61a, that is, in the text data 61a, or may be composed of separate data. Corresponding to the display of the linked information, that is, the message from the MR, the display of the sponsor box 38 of FIG. 8 which the B wholesaler has occupied is switched to the mark and logotype of the company. The user who is a medical person has a reply button 62, a print button 63, and a save button 6 displayed on the monitor.
4. By clicking the delete button 65, it is possible to reply, print, save, and delete the message.

In order to display information related to messages from MS and MR, sponsor box 3
When the user clicks on the character string of the message displayed on 7, 38 or the main frame 100 using the operation unit, the date and time when the corresponding message is clicked is reached in the support server device 1 that has received the operation signal. The date and time of opening and the status flag are updated and recorded in the corresponding header of the message header database 320.

FIG. 11 shows a message creation screen displayed on the main frame 100 when the tag 92 for "send message to MS / MR" is clicked. The new button 72 of the main frame 100 is clicked when creating a new message. The title of the message to be transmitted is input to the title input field 75. In the message input field 76, a message to be transmitted is input as text data, for example. The check box 77 is checked when sending a message created to all MSs or MRs registered by the user, and the check box 78 is created in a specific MS or MR selected by the user among the MSs or MRs registered by the user. Checked when sending a message that has been made. The send button 73 is clicked when sending the message input in the message input field 76 to the MS or MR that is the transmission partner selected using the check boxes 77 and 78. Clear button 74
Is a message input field 76, check boxes 77, 7
Clicked when clearing the 8 check.

FIG. 12 shows a display example of the main frame 100 displayed when the tag 94 for switching to the “MS / MR list” page is clicked. The MS and MR registered by the user are displayed in a list, and the MS and MR displayed in the left and right sponsor boxes 37 and 38 of the sponsor frame 36 can be selected by the selection classification check button 86. The MS or MR for which the left of the selection segment button 86 is selected is displayed in the sponsor box 37 on the left side of the sponsor frame 36 in FIG. 8, and the MS or MR for which the right side of the selection segment button 86 is selected is the sponsor frame 36. It will be displayed in the sponsor box 38 on the right. MRs for which the selection classification check button 86 is not selected are not displayed in the sponsor frame 36,
A message from the MS or MR can be viewed from a waiting room that can be accessed from the sponsor box 39. After selecting the selection classification check button 86, the confirmation button 84 is clicked to update the setting contents. When the new registration button 82 is clicked, the screen changes to a screen for registering a new MS or MR, the user is prompted to enter the MSID or MRID, and the MS or MR is newly registered by registering the MSID or MRID. Added to. M
The names 88 of S and MR are hyperlinks,
You can switch to the screen that displays the profile of the MS or MR by clicking the name.

FIG. 13 shows MS or MR displayed when the name of MS or MR is clicked on the screen of FIG.
It is an example of a display of the profile of. In the example shown in FIG. 13, profiles of the MS wholesaler A's telephone number, public e-mail, address, etc. are displayed together with the MS photograph 56. In the memo field 52, a medical person can enter a memo about the MS or the like. "This MS / MR
When the cancel button 54 for "cancel registration of" is clicked, the user terminal device 4 transmits an operation signal to the support server device 1, and the support server device 1 invalidates the registration of this MS. As a result, the invalidated MS or MR is deleted from the MS / MR list from the screen of the user terminal device 4. Once the registration is invalidated, medical personnel will no longer be able to send messages to this MS and will not receive messages from this MS.

Although not shown, when the user clicks on the tag 95 "Change my profile", the user can change his profile. Since the support server device 1 functions as a portal site and changes the information provided to the user according to the personal attribute set in the profile, the user may change the profile appropriately when his / her field of interest or specialty changes. desirable.

Also, a tag 93 for viewing the "transmission record"
When is clicked, the screen switches to a screen displaying a list of messages sent by the user to the MS or MR. When the "help" tag 96 is clicked, a manual for using a communication tool with MS and MR is displayed.
The tag 97 for seeing "points" displays 5 points, which is the number of points the user has acquired so far, in the tag. When this tag is clicked, it is possible to confirm the point and use the points. Switch to the screen.

Next, the process in which the MS terminal device 5 accesses the support server device 1 to exchange messages with medical personnel will be described in detail with reference to FIGS. 14 to 22. 14 to 22, the MS terminal device 5 uses the browser to enter the URL of the support server device 1 to reach the login screen, and after entering the user name and password, the MS terminal device 5
The screen displayed on the terminal device 5 is shown. For simplicity, the browser window is omitted, and the main frame 102 displayed in the window and various tags 110 to 115 provided on the upper portion of the main frame 102 are shown. Further, the processes described below are almost the same as those of the MS terminal device 5 and the MR terminal device 7, and therefore the MS terminal device 5 will be described as an example.

FIG. 14 shows a customer list page displayed by clicking the tag 115 for viewing the "customer list". On this page, the offices 120, names 121, etc. of medical personnel in charge of MS are displayed in a list. This information is provided when medical personnel register the MSID of the MS.
It is registered in the customer list of the MS indicated by the MSID. In addition, in the customer list page, in addition to this, the target rank 122 indicating the importance of the customer, the job category 123 of the customer, the first specialized area 124 of the customer, and the second specialized area 125 of the customer.
Is provided, and the information input by the MS as a memo is displayed on these. The names of medical personnel are
It is a hyperlink, and when it is clicked using the operation unit of the MS terminal device 5, as shown in FIG. 15, the screen switches to a screen for setting the profile of the medical personnel.
The MS can enter the customer's profile as his notes on this screen. The name and work place of the customer's medical staff can be entered in the name input field 131 and work place input field 132 to change the name given at the time of registration. In the target rank selection field 134, the MS can freely select from “most important”, “important”, and “normal” according to the customer importance level by using the operation unit.

In the same manner, the MS inputs the occupation type input field 135, the first specialized area input field 136, the second specialized area input field 137, the university of origin input field 138, the hobby input field 139, and the other information input field 140. It is provided so that you can freely enter what you want to remember about the medical personnel.
For example, by inputting in the second specialty area input field 137 as a memorandum that the doctor is a doctor specializing in adult diseases, detailed services such as providing the doctor with the latest information about adult diseases are provided. You will be able to do it. In the other information input field 140,
For example, make a note of the strength of the doctor's interest in the academic society, such as "energetically making an announcement at the academic society," and actively provide information about the academic society to the doctor to attract the doctor's attention and promote business activities. You can use it. MS is
The entered contents are confirmed, and the button 141 for "save changes" is clicked on the operation unit to register the entered contents. You can also click the "Clear Customer Profile" button 142 to clear all information entered for this physician.

FIG. 16 shows a page of a message creation screen displayed by clicking the tag 112 for "send message to customer". The MS selects a medical person registered in the customer list and creates a new message. Here, a message creation screen when doctor Tanaka is selected is shown. By clicking the button 150 for “change destination”, the destination can be changed to another medical staff member registered in the customer list. It is also possible to create a broadcast message by selecting a plurality of medical personnel as destinations. In the call content selection field 151, the type of call content can be selected from sales, seminar request, class guide, new drug introduction, and the like. The MS can create an image called a catch image that guides the message.
When the image selection field 152 is clicked, image data such as a photo, an illustration image, a logo, etc. stored in the hard disk of the MS terminal device 5, a removable storage medium mounted in the MS terminal device 5 or the like is selected using the operation unit. can do. For example, the MS can select a catch image such as a drug handled by the company to which the MS belongs. Then, the MS terminal device 5 can send it to the user terminal device 4 of the medical person who is the customer via the support server device 1 together with the message that created the selected catch image. Further, in the self-introduction input field 153, a simple phrase such as "I'm Suzuki of A wholesale company."

Also, the catchphrase input field 1
In 54, a title of the message or the like can be input. In addition, in the catchphrase input field 154, it is possible to provide information such as a new drug such as “a new drug of A pharmaceutical (manufacturing company) will be released soon.” By this, the MS can cooperate with the MR and this MR. It is possible to perform the advertising agency of the manufacturing company to which the MR belongs. When the button 155 for "confirmation of catch image" is clicked, the catch image 156 is created based on these input items of the catch image.
As shown in FIG. 8, the catch image 156 is displayed as sponsor boxes 37 and 38 in the sponsor frame 36 of the medical staff at the destination.

On the message creation screen page, the MS then creates a link associated with the catch image 156. As the link destination, one of the original message 157 created by the MS, the link library 158 prepared by the wholesaler to which the MS belongs, the URL link 159 designated by the other MS, and the no link 160 can be designated. Then, when the MS clicks the button 161 for "Next" on the operation unit, a link creation screen is displayed on the monitor. For example, the case of selecting the original message 157 created by the MS will be described. As shown in FIG. 17, the body text of the message can be freely input in the original message input field 165. By clicking a button 166 for "reference to fixed form library", a fixed form such as a fixed form for sales prepared by the wholesaler to which the MS belongs or a lecture guide can be selected and pasted to the text of the text. In the original message input field 165,
For example, in addition to the matter that the MS wants to convey to the medical staff at the transmission destination, advertisements of the MRs or the pharmaceuticals of the manufacturing company to which the MR belongs can be input in addition to this.

In the image designation field 167, the directory in which the image file to be displayed attached to the message is stored and the URL indicating the position on the Internet where the image file is stored are designated. When the designated image file is stored in the MS terminal device 5, a copy is stored in the database of the support server device 1 and is displayed as an attachment to a message to medical personnel. . Also, when the storage location of the image file is specified by the URL, when the message is opened, the U
The data is read from the location on the Internet designated by the RL and displayed. The image file is map data or the like attached to the lecture information.

In the file designation field 168, a file to be attached to the message can be designated.
For example, it is a document file in which details of a message to be attached to a message and distributed are described. More specifically, for example, when an advertisement of an MR having a cooperative relationship or an advertisement of a manufacturing company to which the MR belongs is described in a message, the details of the drug or the like to be advertised can be described in the document file. . Such a document file is M
The document file is recorded on a hard disk of the S terminal device 5 or a removable recording medium mounted on the MS terminal device 5, and in this case, this document file is transmitted by transmitting a message to the support server device 1 so that the support server It will be copied to the database of device 1. Of course, this document file may be prepared in advance in the fixed form library database 326 of the support server device 1.

In the link destination input field 169, address information such as the URL of the link destination is input. For example, an MR having a cooperative relationship with the original message input field 165
When advertising a drug or the like of a manufacturing company to which this MR belongs, address information such as a URL of a homepage introducing the drug or the like is input. In addition, when you click the "Reference link library" button 170, the sales link library prepared by the MS company,
For example, URLs of advertisement pages for new drugs handled by wholesalers to which MS belongs, MRs in a cooperative relationship, and new drugs handled by manufacturing companies to which this MR belongs, and pages that guide lectures.
Select address information such as "Link destination input field 1"
It can be attached to 69. The link destination designated in this way is displayed on the monitor of the user terminal device 4 of the destination medical personnel together with the text of the message.

When setting the expiration date of the created message, that is, the period during which the user terminal device 4 can view the message, the expiration date is entered in the expiration date designation field 171. For example, the expiration date is set when the content of the message has a deadline such as a guide to the class. For a message whose expiration date has passed, the image guiding the message is not displayed on the monitor of the user terminal device 4. When the composition of the message is completed, the MS can confirm the content of the created message by clicking the button 172 for "confirming transmission" and transmit the message.

FIG. 18 is a reception list screen displayed by clicking the tag 111 for viewing the “reception” state.
On this reception list screen, a list of messages received from medical personnel in charge of MS is displayed.
Message 214 to fourth message 217 are displayed.

The first message 214 indicates that Dr. Tanaka is M
It is a message addressed to S, received at the date and time indicated by the reception date and time, and the unread column indicates that the MS has already read this message. The second message 215 is an MS registration notification transmitted by the support server device 1 to the MS,
This is a message for the purpose of notifying the MS that Dr. Kurokawa has registered the MS. This message 215
Is unread. Also, the third message 216
Is an opening notification sent by the support server device 1 to the MS to notify that Dr. Tanaka has opened the message from the MS, and this message 216 is also unread. The fourth message 217 is for the MS
It is an MS deletion notification transmitted by the support server device 1 to notify that the registration has been canceled, and the MS has already been opened. These messages 214-217 are
You can browse the message body and attachments by clicking the title. In addition, the MS terminal device 5
Using the operation unit of, select one or more messages from the messages displayed by checking the check button in the selection field 213 displayed on the screen of the monitor, and then click the save button 210 or the delete button. When any one of 211 is clicked, the selected message can be stored in the reception storage box provided in the database 2 of the support server device 1 or deleted from the reception storage box. Further, when the button 212 of “reception storage box” is clicked, a list of messages stored in the reception storage box stored in the database of the support server device 1 is displayed, and the list of messages in the reception storage box can be viewed. You can view the contents of the message by selecting and clicking on the listed message.

FIG. 19 is a customer management screen displayed by clicking the tag 110 for viewing the screen for the MS to perform “customer management”. On this customer management screen, a list of medical staff registered in the customer list is displayed, and the target rank 181 of each medical staff and the statuses 183, 18 of the messages sent to the medical staff.
Actions 182 to be taken are suggested depending on 4, 185.

Here, an example of action determination criteria will be described. When the number of days 183 since the customer last opened the message is less than N days and the number of unread messages 184 sent to the customer is 0, the action determination unit 306 of the support server device 1 approaches the customer. Determines that it has been very successful, and as a today's action 182, a message such as “grab chance” is displayed on the monitor of the MS terminal device 5. When the number of days 183 since the customer last opened the message is less than N days and the number of unread messages 184 sent to the customer is 1 or more, the action determination unit 306 determines that the approach to the customer is good. The determination is made so that a message such as “Good” is displayed on the monitor of the MS terminal device 5. When the number of days 183 elapsed since the customer last opened the message is N days or more and the number of unread messages 184 sent to the customer is 0, the action determination unit 306 determines that
It is determined that the customer has not been approached recently, and a message such as "let's send a message" is displayed on the monitor of the MS terminal device 5. When the number of days 183 since the customer last opened the message is N days or more and the number of unread messages 184 sent to the customer is 1 or more, the action determination unit 306 determines that the response from the customer is small. Then, the message “Let's devise an approach” is displayed on the monitor of the MS terminal device 5.

The support server apparatus 1 can provide a customized customer management method for each company by varying the darkness value N and the content of the message in this criterion for each company of MS. In addition, the support server device 1
This criterion may be different for each customer's target rank. For example, the darkness value N may be set small for the most important customers and set to be large for normal customers.

Various conditions can be set for such criteria. In the example of FIG. 19, in the case of Dr. Tanaka, the target rank 181 is “most important”, the number of days 183 since the last message was opened is 3 days, the number of unread messages 184 is 0, and recently The number of days 185 when the transmitted message is unread is one day. in this case,
The action determination unit 306 of the support server device 1 determines that the situation of contact with the customer is very good, and suggests an action 182 such as “grab chance” to the MS. The MS will use this suggested action 18
With reference to 2, it can be judged that Dr. Tanaka is the best opportunity to approach now, and he can actively develop sales activities for Dr. Tanaka. In the case of Dr. Kurokawa, the target rank 181 is "important", the number of days 183 since the message was opened last is 5 days, the number of unread messages 184 is 0, and the recently sent message is unread. The number of days 185 is 7 days. In this case, the action determination unit 306 determines that the number of days elapsed since the message was opened last time is large and the latest message has not been read, and suggests an action 182 such as “send message” to the MS. . This allows MS
Can send a more effective message to Dr. Kurokawa and see the reaction. In the case of nurse Asakawa, the target rank 181 is “normal”, the number of days 183 since the message was last opened was 10 days, the number of unread messages was 184, and the most recently sent message was unread. There are 6 days in 185 days. In this case, the action determination unit 306 determines that the number of unread items is large and the latest message has been read for a while, and suggests an action 182 such as “Let's devise an approach” to the MS. The MS can know that a different approach is needed, such as meeting the customer directly to introduce a new product or guide a seminar.

In each column of the medical personnel who are the customers displayed in the list, a "History" button of the communication history 186 for viewing the communication history of each customer is provided. M
When S clicks a history button using the operation unit, the customer can check the list of messages sent so far by the customer who has clicked and the read status of each message.

M for the tag 113 for viewing the "transmission record"
When S is clicked on the operation unit, a list of messages addressed to all medical personnel to whom MS has been in charge is displayed. FIG. 20 is a diagram illustrating the transmission recording screen. On this transmission record screen, a list of messages transmitted to the medical personnel in charge of the MS is displayed, and here, the first message 271 to the third message 273 are displayed.

The first message 271 is a message addressed to Dr. Tanaka in charge by the MS, transmitted at the date and time indicated by the transmission date and time, and it is indicated in the unread column that Dr. Tanaka has already read this message. There is. Second message 2
Reference numeral 72 is a message addressed to Dr. Kurokawa in charge by the MS, transmitted at the date and time indicated by the transmission date and time, and the unread column indicates that this message is in an unread state. The third message 273 is a message addressed to Dr. Tanaka in charge by the MS, transmitted at the date and time indicated by the transmission date and time, and the unread column indicates that this message is in an unread state. These messages 271-273 are
You can browse the message body and attachments by clicking the title. In addition, the MS terminal device 5
Using the operation unit of 1., one or more messages are selected from the messages displayed in a list by checking the check button in the selection field 274 displayed on the monitor screen, and then one of the cancel buttons 275 is selected. You can cancel the selected message by clicking. That is, the support server device 1 sets a flag for invalidating the message in the message header database 320, so that the selected message is not displayed on the monitor of the destination user terminal device 4 or MS terminal device 5. . In this way, the MS can confirm the status such as whether or not each message has been read by the medical staff by displaying the history of the messages sent by the MS.

Here, the support server device 1 judges whether or not the message for which the cancellation request has been issued is a read message, and if it is a read message, does not accept the cancellation request. In addition, the support server device 1 determines whether or not the expiration date is set for the message for which the cancellation request has been made, and if the message has expired, does not accept the cancellation request. This is because a read message or a message whose expiration date has passed is a message that has already been read by the medical staff at the destination and has no meaning to the other party, and there is no meaning to cancel it.

FIG. 21 is an MS grade evaluation screen that is displayed by clicking the tag 114 for "statistical analysis" of MS behavior. This grade evaluation screen is a screen on which the processing results performed by the statistical analysis unit 308 of the support server device 1 by referring to the recorded contents of the database are displayed.
Depending on the number of registered medical personnel and the status of the message sent to the medical personnel for each day, the MS performance is displayed in comparison with the average performance of the company to which the MS belongs.

The number of arriving calls 191 indicates the number of times that a message sent to a medical staff was clicked, that is, opened by the medical staff of the transmission destination. When the MS is acting as an advertising agent for a cooperative MR or a manufacturer of a drug or the like to which this MR belongs, this number of arrival calls 191 is the number of times the MS has performed advertising agent. Therefore, from the viewpoint of the MR or the manufacturing company, by referring to the number of arrival calls 191, it is possible to accurately determine the number of times that the wholesaler who requested the advertising agency or the MS belonging to this wholesaler actually performed the advertising agency. Can be grasped. The number of registered customers 192 indicates the number of medical personnel who have registered the MS. The number of message transmissions 193 indicates the average number of transmissions of a message per one medical staff member who is a customer. The click rate 194 indicates the ratio of the number of times the message was clicked by the medical personnel to the number of messages sent to the medical personnel who are the customers. The click rate may exceed 100% because the same message may be clicked multiple times. In the grade evaluation screen, the result of performing the same evaluation for the past 180 days is displayed in the lower column. In this way, the MS can compare its performance with the average value for the entire company.

Further, when the "statistical analysis-by customer" button 190 is clicked on this screen, the screen is switched to a screen displaying the results for each customer in charge of the MS. FIG. 22 is a grade display screen for each customer. On this customer-specific grade display screen,
A list of customers in charge of the MS is displayed, along with the target rank 202, the contact result result 203 for the customer for the past 30 days and the contact result result 204 for the past 180 days.
In each of the result records 203 and 204, the number of transmitted messages (the number of transmissions), the number of clicks, and the click rate are displayed. The MS can evaluate the results of its own approach for each customer and improve the approach to that customer.

By the way, in the master terminal device 6 operated by a staff member who belongs to a department or the like which integrally manages the sales of the wholesale company to which the MS belongs, the results of each MS are individually displayed,
It is possible to display a list of the results of a plurality of MSs managed by the user. That is, the statistical analysis unit 308 of the support server device 1 accesses the master table 315, extracts MSs belonging to a predetermined wholesale company, extracts the results of each MS, and displays them on the monitor of the master terminal device 6. As a result, the wholesaler to which the MS belongs can objectively evaluate the results of the MS individually. Then, the administrator of the master terminal device 6 sends a message to a specific customer in the name of the company or the name of the MS in charge of the customer who sends the message, with reference to the results of MS belonging to his company and the customer. That is, the administrator can use the master terminal device 6 to perform proxy delivery of a message on behalf of the MS and assist the activity of the MS with poor performance, for example.

To explain this concretely, the support server device 1 transmits a login screen for accessing the page for the master terminal device 6 to manage the MS to the master terminal device 6 via the network 3. . The received login screen is displayed on the monitor of the master terminal device 6,
This login screen is displayed in a predetermined field for the administrator
Prompt for D and password. The administrator who operates the master terminal device 6 inputs the administrator ID and password in the input field of the login screen displayed on the monitor by using the operation unit such as the keyboard, mouse and numeric keypad, and clicks the send button. To do. When the send button is clicked, the master terminal device 6 sends the entered administrator ID and password to the support server device 1 via the network 3.

The support server apparatus 1 in the reception standby state
When the administrator ID and password are received from the master terminal device 6, it is determined whether the user is a registered administrator by referring to the received content and the database 2. When the support server device 1 determines that the user is an authorized administrator, the support server device 1 enables the monitor of the master terminal device 6 to display the MS management screen shown in FIG. That is, the support server device 1
Accesses the master table 315 of the database 2 so that the MS of the master of the master terminal device 6 can be listed on the monitor of the master terminal device 6.

FIG. 23 shows an MS management screen displayed on the monitor of the master terminal device 6. In this MS management screen,
A list of MSs managed by the administrator is displayed, and for each MS, M
SID, name of MS, branch to which MS belongs, sales office to which MS belongs, attributes 1 and 2 such as MS specialty, master authority,
Years of joining the company are listed. Further, on the MS management screen, a tag 221 for accessing a page for adding a managed MS, a tag 222 for accessing a page for deleting a selected MS, and a customer in charge of the selected MS are changed. Tag 223 to access the page
And a tag 224 for accessing a page for searching a predetermined MS. Further, on the MS management screen, a tag 225 for accessing the page for managing the MS shown in FIG. 23 and a tag 226 for accessing the page for managing the attributes of the branch office and the sales office.
A tag 227 for accessing a page for managing the actions of each MR, a tag 228 for accessing a page for managing a submaster, and a catch image used when the MS creates a message. A tag 229 for accessing a page to be managed, a tag 230 for accessing a page for managing a link used when the MS composes a message, and a fixed phrase used when the MS composes a message. Tag 231 for accessing the page for managing the call, and tag 232 for accessing the page for managing the call content
And a tag 233 for accessing a page for proxy delivery of a message on behalf of the MS.

For example, a page for managing links used by MSs that can be accessed by the tag 230 when creating a message, or a page that manages fixed phrases used by MSs that can be accessed by the tag 231 when creating a message are , MS or a wholesaler to which the MS belongs can set a predetermined link address or a fixed phrase used when advertising a manufacturing company or an MR in a cooperative relationship. With these settings made by the administrator via the master terminal device 6, the MS belonging to the company can easily make the settings for performing the advertising agency without sending any advertising phrase or link when sending a message to the medical personnel. Can be done. On such an MS management screen, the administrator of the master terminal device 6 can manage all the MSs belonging to the company and also manage the customers in charge of each MS. In addition, on the MS management screen, the administrator who accesses this screen can add, change, delete, etc. catch images, link destinations, fixed phrases, etc. used by MSs belonging to the company to compose messages from this MS management screen. It is easy to access the page where you can edit.

Further, when the message is delegated on behalf of the MS, the administrator uses the operation unit to click the tag 233 for accessing the page for delivering the message on behalf of the MS. Then, the support server device 1 displays a screen for narrowing down the search by a predetermined condition of the MS that is the transmission source of the message and the medical personnel that is the transmission destination.
The master terminal device 6 can be displayed on the monitor.

FIG. 24 shows the MS that is the sender of the message.
7 shows a search screen for performing a narrowed search based on a predetermined condition of a medical person who is a transmission destination. This search screen is provided with a field for inputting search conditions for the MS as the transmission source and a field for inputting search conditions for the medical personnel as the transmission destination. That is, on this search screen, the MS desired by the administrator can be extracted using the conditions such as the location of the MS and the conditions of the medical personnel in charge of the MS.

The fields for inputting the search conditions of the MS as the transmission source are MS attribute input fields 236 and 237,
A branch field 238 and a sales office field 239 are provided. MS attribute input fields 236, 23
7 is able to select a specialty field of MS. For example, MS attribute input fields 236, 2
At 37, specialized fields such as general MS, cancer, and digestive organs can be selected. In the branch field, the branch to which the MS belongs can be selected, and conditions such as Tokyo branch, Nagoya branch, Yokohama branch, and Osaka branch can be selected. Sales office field 239
Then, the sales office to which the MS belongs can be selected, and conditions such as Shinjuku sales office and Meguro sales office can be selected.

In the field for inputting the search condition of the medical staff as the transmission destination, the medical staff attribute input field 24
1, 242, a target field 243, a clinical department field 244, and a location field 245 are provided. Medical staff attribute input fields 241, 2
In 42, it is possible to select business conditions such as doctor, pharmacist, nurse, radiologist. In the target field 243, it is possible to select the importance of the customer set by the MS, that is, the rank of the most important, important, normal, or the like. Department 24
4 is a medical department specialized in medical personnel, that is, internal medicine,
Conditions such as surgery, ophthalmology, orthopedics, pediatrics, otolaryngology can be selected. In the location field 245, it is possible to select an area where a medical person is located, that is, a geographical condition such as Tokyo, Kanagawa prefecture, Osaka prefecture, Aichi prefecture.

In the search screen, the condition in the column for inputting the search condition of the MS as the transmission source and / or the condition in the column for inputting the search condition of the medical personnel as the transmission destination is the administrator Is selected by operating the operation unit of the master terminal device 6. In such a search screen, the search may be performed only by the condition of the MS, but by adding the medical personnel that each MS is a customer to the condition in addition to the condition of the MS, the search is transmitted via the selection of the MS. It is also possible to select the previous medical personnel. When the administrator clicks the narrow-down button 246 using the operation unit, the database 2 of the support server device 1 extracts the corresponding MS according to the received condition and sends it to the master terminal device 6. When the reset button 247 is clicked, the condition selected by the administrator so far is reset.

FIG. 25 shows M extracted according to the retrieval condition.
It is a figure explaining the search result screen of S. On this search result screen, a list of MSIDs and names of MSs that match the conditions input on the search screen shown in FIG. 24 is displayed. Also, each MS is provided with a check box 251.
M with this check box 251 checked
The message S created when S is in the selected state will be transmitted to the medical personnel who are the customers of the MS whose check box 251 is checked. By the way, all of the check boxes 251 are checked by default, and this check is
It can be removed by the administrator using the operation unit. Also, MS
When you click the ID or the name of the MS, you can see the registered contents of the MS's specialty, branch, sales office, customer, etc., though not shown, and the administrator selects the MS to send the message to. It can be used as a reference. When the administrator finishes selecting the MS, he or she clicks the button 252 for "Next" using the operation unit such as a mouse. Then, the support server device 1
In response to this, the next message display screen is displayed on the monitor of the master terminal device 6. It should be noted that when the "return to original" button 253 is clicked, the support server device 1 causes the monitor of the master terminal device 6 to display the search screen shown in FIG.

FIG. 26 is a view for explaining the message creation screen displayed on the monitor of the master terminal device 6. In the call content selection field 256, the type of call content can be selected from sales, seminar request, class guide, new drug introduction, and the like. In the catchphrase input field 257, the title of the message or the like can be input. Also, this catchphrase input field 2
In 57, it is possible to input the information such as a new drug such as “a new drug of A pharmaceutical (manufacturing company) will be released soon.” By this, the MS will cooperate under the management of the administrator. It is possible to act as an advertising agent for an MR in the US and a manufacturing company to which the MR belongs. In the original message input field 258, the body text of the message can be freely entered. When the user clicks the button 259 that refers to the "standard library", a standard form prepared by the wholesaler to which the MS belongs can be selected and pasted in the text of the text such as a sales standard sentence or a lecture guide. In the original message input field 258, for example, in addition to the matter that the MS wants to convey to the medical staff of the transmission destination, the advertisement of the MR or the MR of the manufacturing company to which the MR belongs in cooperation with the MS is input. be able to. In the link destination input field 260, address information such as the URL of the link destination is input. For example, advertise information such as a URL of a homepage that introduces drugs, etc. handled by your company, MRs that have a cooperative relationship with the original message input field 258, and drugs of manufacturing companies to which this MR belongs. Occasionally, address information such as a URL of a homepage introducing the drug is input. Further, a document file can be attached to such a message to be created, although details are omitted. In addition, as described with reference to FIG. 17 and the like, the message creation screen may be provided with a button 170 for “reference link library” and the like. Then, when a content confirmation button (not shown) is clicked, the support server device 1 enables the preview screen of the message created in response to this to be displayed on the monitor of the master terminal device 6.

FIG. 27 is a diagram for explaining the preview screen of the created message. In this preview screen,
The data entered in the catchphrase input field 257 is displayed as a title, the data input in the original message input field 258 is displayed as the text, the address information input in the link destination input field 260 is displayed as the link destination, and the attached file is Sometimes the file name is displayed. This allows the administrator of the master terminal device 6 to confirm the message to be transmitted. Then, the administrator clicks the send button 261 when the created message is acceptable. When the button 262 for "Return to editing" is clicked, the support server device 1 causes the monitor of the master terminal device 6 to display the message creation screen shown in FIG. When the send button 261 is clicked, the master terminal device 6 sends the message created by the administrator to the support server device 1. Here, the sender of the transmitted message is the MS shown in FIG. 25, and the destination is the medical personnel who are the customers of the selected MS. As a result, the administrator can send the message to the medical personnel who are the customer as if the message was sent by the MS in charge, and can supplement the activity of the MS with poor performance, for example.

A case has been explained in which the exchange of messages between the MS terminal device 5 or the master terminal device 6 and the user terminal device 4 described above is carried out on a one-to-one basis between the medical personnel and the MS. The terminal device 6 may send a message to a medical person who is a customer of each MS in the name of the company, instead of the proxy delivery of each MS. That is, the master terminal device 6 can also exchange messages with a plurality of medical personnel in a one-to-many relationship. For example, it is not necessary to use the names of individual MSs to advertise new drugs, etc. of a manufacturing company for MRs or pharmaceuticals to which the MRs belong, or to notify medical personnel as customers from the company, without using the name of each MS. This is because it is convenient to send a message to many medical personnel who are customers under the name at once.

[0117] Note that such a function of proxy delivery has the MR
It may be provided in a master terminal device on the MR side that manages the terminal device 7.

As described above, in the support system to which the present invention is applied, the medical personnel who are the customers register the identification data of the MS or MR in the support server device 1 in advance and approve the MS or MR. MS and M approved by medical personnel
It is possible for R to send a message to medical personnel, and it is possible to support so-called permission marketing in a distribution system for medicines and the like. Medical personnel use MSID to identify MS and MRI to identify MR
By registering or deregistering D, you can select and approve the other party to send and receive messages, receive only messages from approved MSs and MRs, and send messages such as direct mails from MSs and MRs that you do not approve. You can choose not to receive the reception. On the other hand, MS and MR
By having a medical person register the MSID or MRID, a one-to-one message exchange with the medical person becomes possible. Further, if the medical staff registers in the support server device 1 using the service code notified by the MS or MR, the information of the company to which the MS or MR belongs is given priority over the information from other wholesalers or manufacturing companies. In addition, it can be exposed to the medical personnel concerned and can be utilized for sales activities.

Further, the MS and MR can provide advertisements and guidance to a plurality of medical personnel at the same time only by creating a message and a catch image once. Further, the MS and MR can change the approach to the customer in charge by distinguishing the importance of the customer. Furthermore, the MS or MR can confirm the reaction of the medical personnel to the transmitted message, for example, the number of clicks or the click ratio as its own performance. Multiple M
The administrator who manages S and MR can compare and evaluate the results of multiple MSs and MRs.
A message can be sent to medical personnel on behalf of to complement the activities of MR and MR. In the past, since the MR approach to the customer was actually conducted face-to-face, it was difficult for the company to grasp the success or failure of the MS or MR customer approach. However, according to the support server device 1, , The reaction of the customer to the message sent by the MS or MR to the customer can be statistically evaluated, and the objective evaluation of the work record of the MS or MR becomes possible.

Further, when the MS sends a message to a medical person who is his customer, the MS can include in the message advertisements of MRs in cooperation or new drugs of the manufacturing company to which the MR belongs. As a result, it is possible to perform the information provision agent, that is, the advertisement agent, on behalf of a specific MR or a manufacturing company, such as a new drug. Then, the support server device 1
As a statistic, by counting the number of times a medical staff member who is a customer has opened a message (the number of calls reached 191), the number of times MS has advertised on behalf of a specific MR or manufacturing company is accurately grasped. be able to. This is because, when a message sent to a medical staff includes an advertisement in place of the message, the number of times that the medical staff as a customer opens the message is also the number of advertisements actually performed by the MS. Therefore, the number of arrival calls 191 is also a track record of the advertisement of the manufacturing company to which the MR or MR belongs by the MS or the wholesale company, and the manufacturing company to which the MR or MR belongs is
The number of arrival calls 191 can be used as a material for calculating a consideration for an advertisement agency performed by an MS or a wholesale company. Then, in the settlement processing, the support server device 1 generates charging data for the MR and its manufacturing company based on the number of arrival calls 191 and also generates deposit data for the MS and the wholesale company, and these data are stored in, for example, the support server. You may make it transmit and transmit to the settlement center connected to the apparatus 1 by the dedicated line.

The support server device 1 links the MS table 312 and the MR table 342 to check whether the message transmitted by the MS includes keywords such as the URL of the advertisement and the product name of the product to be advertised. By checking, it is possible to confirm whether the MS actually performed the advertising agency using this system.

For the operator of the support server device 1, MS and MR are positively activated due to the information from the wholesaler or manufacturer corresponding to the service code input at the time of user registration being preferentially displayed. Since a service code is distributed to medical personnel to encourage access to the support server device 1, the MS and MR eventually increase the number of users of the support system.

In the support system, the wholesaler of pharmaceuticals and the manufacturing company function as a portal site for providing medical personnel with medical-related information, and the wholesaler's MS and the manufacturing company's MR are customers. Since the function as communication for sending a message to medical personnel and approaching is integrally configured, when medical personnel collect medical information, a message from MS or MR is displayed as a banner image at any time. . Therefore, medical personnel can receive messages such as advertisements and solicitations more naturally without being bothered by junk mail such as direct mail.

In the support system, the function as the portal site and the function for communication with the MR are realized in the same support server device 1. However, the server for realizing the function of the portal site, the MS and the MR. It is also possible to separately provide a server that realizes the function of communicating with and perform processing of both functions in a distributed manner in those server devices. In this case, the medical staff inputs the user ID and password when logging in to the portal site, and the server that realizes the portal site performs user authentication, but the information related to the user authentication is MR or MS. The server device that realizes the communication function may be notified.
Further, the information regarding the user authentication may be shared between both server devices. By doing this, the user only needs to log in to the portal site.
You can also receive communication services with MSs and MRs, and you only have to enter your user ID and password once. Even with such a configuration in which the server devices are separately provided, the function of the portal site and the function of communication with the MS and MR are provided integrally on the user terminal device 4, so that a seamless environment for the user is realized. To be done.

In the field of drug distribution using the support system described above, a wholesaler handling drugs etc. of various manufacturing companies acts as an agent for providing information on drugs etc. handled by a specific manufacturing company, that is, an advertising agent. Although an example was explained, in this field, manufacturing companies of large companies, in particular, have a manufacturing department that manufactures pharmaceuticals, etc., as well as a department that performs wholesale business, and this department handles pharmaceuticals etc. of other manufacturing companies. Sometimes Therefore, the MS terminal device 5 described in the above example
The master terminal device 6 may be a department of a manufacturing company that conducts wholesale business.

Further, in the above example, the support system intended for sales activities in the medical industry has been described, but the present invention is not limited to this. That is, the present invention is a distribution system in which a manufacturing company that manufactures products wholesales the products to a wholesale company, and the wholesale company delivers the products to a retail store that is a customer, and the wholesale company acts as an information agent of the manufacturing company. It can be applied in fields where it is customary to provide information on products.

[0127]

According to the present invention, a message can be exchanged between the information providing agent and the customer, whereby the information providing agent can send the message in the message on behalf of the information provider. Can provide information on behalf of merchandise, etc.

[Brief description of drawings]

FIG. 1 is a diagram illustrating a drug distribution system.

FIG. 2 is a diagram for explaining responsibility of MR and MS.

FIG. 3 is a configuration diagram of a support system to which the present invention is applied.

FIG. 4 is a functional configuration diagram of a support server device that constitutes the support system of FIG.

5 is a diagram illustrating the data structures of an MS table, a selection registration table, a user table, and a master table included in the database of the MR support server device of FIG. 4 and the correlation between them.

6 is a diagram illustrating a data structure of a message header record, a message body record, a catch image record, and an arrival call log record included in the message database of the support server device of FIG. 4 and a correlation between them.

FIG. 7 is a flowchart illustrating a procedure when a medical staff uses the user terminal device to register in the support server device of FIG.

8 is a diagram illustrating a screen displayed on a user terminal device in the MR support system of FIG.

FIG. 9 is a diagram illustrating a display example of a waiting room displayed on a monitor of a user terminal device by clicking a sponsor box in the waiting room of a sponsor frame.

FIG. 10 is a diagram illustrating a screen for receiving a message from a sales representative.

FIG. 11 is a diagram illustrating a screen for creating a message from a user who is a medical person to the MS or MR.

FIG. 12 is a diagram illustrating a display screen of an MS or MR list of medical personnel who are users.

FIG. 13 is a diagram illustrating a display screen of an MS or MR profile.

14 is a diagram illustrating a display screen of an MS customer list displayed on the MS terminal device in the support system of FIG.

FIG. 15 is a diagram illustrating a customer profile setting screen.

FIG. 16 is a diagram illustrating a screen for creating a message from the MS to the customer.

FIG. 17 is a diagram illustrating a screen for creating a link associated with a message to a customer.

FIG. 18 is a diagram illustrating a message reception list screen.

FIG. 19 is a diagram illustrating a customer management screen.

FIG. 20 is a diagram illustrating an MS transmission record screen.

FIG. 21 is a diagram illustrating an MS grade evaluation screen.

FIG. 22 is a diagram illustrating a customer-specific grade display screen.

FIG. 23 is a diagram illustrating an MS management screen displayed on the monitor of the master terminal device.

FIG. 24 is a diagram illustrating a search screen for performing a narrowed search based on a predetermined condition of a message transmission source MS or a transmission destination medical personnel.

FIG. 25 is a diagram illustrating a search result screen of an MS extracted according to search conditions.

FIG. 26 is a diagram illustrating a message creation screen displayed on the monitor of the master terminal device.

FIG. 27 is a diagram illustrating a preview screen of the message created in FIG. 25.

[Explanation of symbols]

1 Support Server Device, 2 Database, 3 Network, 4 User Terminal Device, 5 MS Terminal Device, 6 Master Terminal Device, 7 MR Terminal Device, 36 Sponsor Frame, 37-39 Sponsor Box, 300 M
S side message interface, 302 user side message interface, 306 action determination unit, 3
08 Statistical Analysis Department, 310 MS Database, 311
Action data table, 312 MS table,
314 selection registration table, 315 master table, 3
16 user database, 318 user table,
320 message header database, 322 message body database, 324 catch image database, 326 standard library database, 32
8 Arrival call log database, 330 message database, 340 MR database, 342 M
R table, 344 selection registration table

   ─────────────────────────────────────────────────── ─── Continued front page    (72) Inventor Kenji Kawaguchi             6-29-14 Hachimandai, Kisarazu City, Chiba Prefecture

Claims (41)

[Claims] 1. A marketing support device for supporting an information provision agent, which provides specific information to a customer on behalf of an information provider, in a customer database storing a customer table in which personal data of the customer is input; The information providing agent table in which the personal data of the providing agent is input, the information providing agent database that stores the selection registration table that associates the customer table with the information providing agent table, and the customer from the customer A selective registration unit that accepts registration of identification data of an authorized information providing agent, a message interface on the information providing agent side that assists the creation of a message regarding the specific information addressed to the customer on behalf of the information provider, and the customer Message database that stores messages addressed to And a message interface on the customer side for reading out the message from the message database and providing the message to the customer via the network, wherein the selection registration unit receives registration of the identification data of the information agent from the customer, The information registration agent table of the information provision agent identified by the identification data and the customer registration table of the registered customer are created and stored, and the information provision agent side message interface is stored. Enables the creation of a message to the registered customer with the generation of the selection registration table, and the customer-side message interface uses the information from the customer with the generation of the selection registration table as a trigger. A marketer ready to create a message to a delivery agent Grayed support device. 2. The message database can be read and written by accessing the information providing agent and the customer in common through a message interface on the information providing agent side and a message interface on the customer side, respectively. Marketing support equipment. 3. The information providing agent database further comprises a master table in which a master manages the information providing agent, and the information providing agent side message interface is provided to a customer of the information providing agent. The marketing support device according to claim 1, wherein the master puts the message relating to the specific information in a state where the master can create a message on behalf of the information providing agent managed by the master. 4. The marketing support apparatus according to claim 3, wherein the message interface on the side of the information providing agent makes a state in which the message can be generated in the name of the information providing agent. 5. The marketing support device according to claim 3, wherein the message interface on the information providing agent side is in a state capable of generating the message in the name of the master. 6. The information providing agent side message interface stores the information providing agent database when the master prepares the message on behalf of the information providing agent for the customer of the information providing agent. The marketing support device according to claim 3, wherein a plurality of information providing agents are selected with reference to a predetermined condition by referring to the information providing agent. 7. The information providing agent side message interface refers to the customer database when the master creates the message on behalf of the information providing agent for the customer of the information providing agent. The marketing support device according to claim 3, wherein a plurality of customers are selected under predetermined conditions. 8. An information provider database that stores an information provider table in which personal data of the information provider is input, and a selection registration table that associates the customer table with the information provider table, When the selection registration unit receives registration of the identification data of the information provider from the customer, the information provider table of the information provider identified by the identification data, and the customer table of the customer who made the registration. Generates and stores the selection registration table for associating with, the information providing agent side message interface functions as the information provider side message interface, and the customer who registered the above is triggered by the generation of the selection registration table. To enable the creation of messages to the The marketing support device according to any one of claims 1 to 7, wherein a message from the customer to the information provider can be created when the selection registration table is generated. 9. The information providing agent database and the information providing database are associated with each other, and in the message interface on the customer side, the information providing agent or the master is provided with the specific information on behalf of the information providing party. 9. The marketing support device according to claim 8, wherein the marketing support device confirms whether or not a message related to the message has been created and transmitted. 10. The marketing support device according to claim 1, wherein the message database centrally manages messages sent by the information providing agent to a plurality of customers and holds the status of each message. 11. The information providing agent side message interface is provided with a flag for accepting the expiration date of the message from the information providing agent and invalidating the message that has passed the expiration date. The marketing support device according to claim 10, wherein display of the invalidated message is stopped. 12. The information providing agent side message interface notifies the information providing agent of the status of the message, receives a cancellation request of an unread message from the information providing agent, and the customer side message interface The marketing support device according to claim 10 or 11, which suspends the display of the message for which the cancellation request is accepted. 13. The information providing agent side message interface rejects the cancellation request when the information providing agent requests cancellation of a read message.
2. The marketing support device described in 2. 14. The marketing support device according to claim 1, further comprising a statistical analysis unit that manages the contact status with the registered customers. 15. The marketing support device according to claim 14, wherein the statistical analysis unit counts the number of times the message transmitted to the registered customer is read. 16. The marketing support device according to claim 14, wherein the statistical analysis unit counts the number of registered customers. 17. The statistical analysis unit counts the number of messages sent to the registered customer.
The described marketing support device. 18. The marketing support device according to claim 14, wherein the statistical analysis unit performs based on a reading rate of the message transmitted to the registered customer. 19. The information provider according to claim 1, wherein the information provider belongs to a manufacturer, and the agent providing information belongs to a wholesale company. Marketing support device. 20. The customer is a medical person, the information provider is an MR (Medical Representatives), and the information provider is an MS (Medical Sales, Mark).
The marketing support device according to claim 19, which is an eting Specialist. 21. In a marketing support method for supporting an information providing agent, which provides specific information to a customer on behalf of an information provider, a step of receiving the personal data of the customer and storing the personal data in a customer table, Receiving personal data of the information providing agent, storing the personal data in the information providing agent table, and receiving identification data of the information providing agent input by the customer to approve the information providing agent. And a step of generating a selection registration table that associates the customer table of the customer with the information providing agent table of the approved information providing agent based on the identification data of the information providing agent input by the customer, With the generation of the selection registration table, the customer list of the authorized information providing agent Registration of the customer's entry in the file so that the message about the specific information can be created on behalf of the information provider, and the provision of the information approved by the customer triggered by the generation of the selection registration table. A marketing support method comprising a step of registering an entry of an agent in the information provision agent roster file of the customer so that a message from the customer to the information agent can be created. 22. The step of the master generating a master table for managing the information providing agent, wherein the master is set to the customer registered in the customer list file of the approved information providing agent. 22. The marketing support method according to claim 21, further comprising the step of setting a message regarding the specific information on behalf of an information providing agent. 23. The message is generated in the name of an information providing agent who owns the customer list file.
The marketing support method described in 2. 24. The marketing support method according to claim 22, wherein the message is generated under the master name. 25. A step of selecting a plurality of customers registered in the customer list file of the plurality of information providing agents under a predetermined condition when the master creates a message on behalf of the information providing agent. Claim 2 having
The marketing support method described in 2. 26. The marketing support method according to claim 25, further comprising the step of selecting one of the plurality of information providing agent tables under a predetermined condition when the master creates a message on behalf of the information providing agent. 27. A step of receiving personal data of the information provider, storing the personal data in an information provider table, and identifying the information provider input by the customer to approve the information provider. Based on the step of receiving data and the identification data of the information provider entered by the customer,
A step of generating a selection registration table that associates the customer table of the customer with the information provider table of the approved information provider, and the list of customers of the approved information provider triggered by the generation of the selection registration table. The entry of the information provider approved by the customer is registered as an opportunity for the customer by registering the entry of the customer in the file and making the message related to the specific information ready for creation, and by generating the selection registration table. 27. The marketing support method according to any one of claims 21 to 26, further comprising a step of registering in an information provider name list file so that a message from the customer to the information provider can be created. 28. Further, the information providing agent table or the master table is associated with the information providing table, and the information providing agent or the master creates a message regarding the specific information on behalf of the information providing person. 28. The marketing support method according to claim 27, further comprising the step of confirming whether or not it has been transmitted. 29. The method according to claim 21, further comprising the step of centrally managing messages sent by the information providing agent to a plurality of customers registered in the customer list file and holding the status of each message. Marketing support method. 30. The method further comprising a step of accepting an expiration date of the message from the information providing agent, and invalidating a message that has passed the expiration date so as not to be transmitted to the customer terminal. 29. The marketing support method described in 29. 31. The method according to claim 29, further comprising the step of notifying the information providing agent of the status of the message, and the step of accepting a cancellation request of an unread message from the information providing agent.
Described marketing support method. 32. The marketing support method according to claim 31, further comprising the step of rejecting the cancellation request when the information providing agent requests cancellation of the read message. 33. The marketing support method according to claim 29, further comprising a step of managing a contact status with a customer registered in the customer list file. 34. The marketing support method according to claim 33, wherein the step of managing the contact status with the customer counts the number of read messages sent to the customers registered in the customer list file. 35. The marketing support method according to claim 33, wherein the step of managing the contact status with the customer counts the number of customers registered in the customer list file. 36. The marketing support method according to claim 33, wherein the step of managing the contact status with the customer counts the number of messages transmitted to the customer registered in the customer list file. 37. The marketing support method according to claim 33, wherein the step of managing the contact status with the customer is performed based on the read rate of the message transmitted to the customer registered in the customer list file. 38. The information provider according to any one of claims 21 to 37, wherein the information provider belongs to a manufacturer, and the agent for providing information belongs to a wholesale company.
Marketing support method described in paragraph. 39. The customer is a medical person, the information provider is an MR (Medical Representatives), and the information provision agent is an MS (Medical Sales, Mark).
39. The marketing support method according to claim 38, which is an eting Specialist. 40. Supporting an information providing agent for providing specific information to a customer on behalf of an information provider, receiving personal data of the customer, and storing the personal data in a customer table, A step of receiving personal data of the information providing agent and storing the personal data in the information providing agent table, and a step of receiving the identification data of the information providing agent input by the customer to approve the information providing agent. And a step of generating a selection registration table that associates the customer table of the customer with the information providing agent table of the approved information providing agent based on the identification data of the information providing agent input by the customer, Upon the generation of the selection registration table, the customer list file of the authorized information providing agent is added to the customer's list file. Registering the bird and making a message about the specific information available on behalf of the information provider, and the entry of the information provision agent approved by the customer, triggered by the generation of the selection registration table. A recording medium in which a computer program executable by a computer is recorded, which has a step of registering in the information provision agent name list file of the customer and making a message from the customer to the information provision agent. 41. A method for assisting an information providing agent, which provides specific information to a customer on behalf of an information provider, receiving personal data of the customer, and storing the personal data in a customer table; A step of receiving personal data of the information providing agent and storing the personal data in the information providing agent table, and a step of receiving the identification data of the information providing agent input by the customer to approve the information providing agent. And a step of generating a selection registration table that associates the customer table of the customer with the information providing agent table of the approved information providing agent based on the identification data of the information providing agent input by the customer, Upon the generation of the selection registration table, the customer list file of the authorized information providing agent is added to the customer's list file. Registering the bird and making a message about the specific information available on behalf of the information provider, and the entry of the information provision agent approved by the customer, triggered by the generation of the selection registration table. A computer program executable by a computer having a step of registering in the information provision agent name list file of the customer so as to prepare a message from the customer to the information provision agent.