JP5920949B1 - Content display server and method thereof - Google Patents

Abstract

A system for displaying content related to a usage history on a web specification page with a user interface associated with the usage specification is provided. A receiving unit that receives a member ID from a user terminal, a content storage unit that stores a content ID and content details based on the received member ID, a member ID, a content ID, and a content A display part of the content display rule storage unit, the display part includes a name of a specific user store that can be displayed in the usage specification of the Web specification page, and the content display rule storage unit, Content display data acquisition means for acquiring content display data stored in association with the received member ID, and transmission means for transmitting the content display data to the user terminal are provided. [Selection] Figure 1

Description

  The present invention relates to a content display server and a method thereof, and more particularly, to display content related to a usage history on a web page displaying usage details such as a credit card on a user interface associated with the usage details. Server and method.

  Conventionally, credit card companies, point card companies, companies that operate EC sites, etc., use details of card usage or EC site purchase history, application for use of various services, membership coupons, campaigns, events, etc. It operates a member-only site that provides various services such as provision.

  The user of the member-dedicated site can browse the information provision page for a specific member by logging in to the member-dedicated site by inputting the member ID and password from the user terminal.

  The system for providing a member-only site acquires member information (age, gender, preference, etc.) based on the member ID included in the login information, and displays the content selected according to the member information on the information providing page. be able to. For example, beauty salon coupons are displayed for female members in their 30s, and men's clothing coupons are displayed for male members in their 40s. By using registered member information, such as displaying a golf course coupon, it is possible to display a coupon that can be expected to promote use.

Japanese Patent No. 5415639

  FIG. 9 and FIG. 10 show an example of a conventional information providing page provided on a member-only site operated by a card company. In the conventional information providing page, as shown in FIG. 9, a list of usage details and coupon / campaign information are provided as separate tabs, or as shown in FIG. Each area was provided independently, and there was no relevance between the card usage history and the displayed coupon. For this reason, even if a coupon campaign useful for the card member is displayed, the card member is not aware of its existence and often misses the opportunity to use the coupon campaign.

  By the way, member information possessed by a card company or the like includes basic information such as age and gender. In addition, it is thought that it is useful to use preference information to display content according to member information, but card companies, etc. set preference information to members and maintain changing preference information Is practically difficult.

  The Applicant identifies a member store in the sales data when making a credit card payment at a card member store and grasps the member store used by the card member, thereby creating a system that builds a database that can be widely used for business activities. Successfully provided (Japanese Patent Application No. 2014-137194). By using this technology, it is possible to obtain highly reliable member information based on actual sales data.

  Here, when displaying the content selected according to the member information, it is considered to incorporate a function for displaying the content selected according to the member information in a web server installed in a card company or the like that operates a member-only site. It is done. However, it is often undesirable to modify a web server that is already in operation, in cooperation with the core system, and considering its modification cost and its risk.

  On the other hand, without modifying the web server installed in the card company, etc., the screen information of the web page is transmitted to another server storing the rule for selecting the content, and the rule is applied to the server that has received the screen information. It is also possible to process the screen information.

  However, when communicating information via the Internet, the information to be communicated is exposed to the danger of interception from a wireless LAN or a router. If display of content related to the card usage history is realized using conventional technology, all screen information of the card usage details is transmitted to the rule application server, which is a serious risk.

  Patent Document 1 is a web display information selection server that transmits web display information for displaying a web banner on a communication terminal, and reads user information used for selecting web display information from a web page document. There has been disclosed a web display information selection server that achieves its purpose without accessing a member information database.

  Here, in the invention described in Patent Document 1, an example in which a recommendation display of revolving payment is displayed when the condition that “the total amount charged is 200,000 yen or more” is satisfied is disclosed. There is no mention of the technical idea of performing web display information related to (that is, card-using member stores).

  This is because when the card issuer and the acquirer are different, the card issuer cannot identify which member store is the member store ID from the sales store ID included in the sales data. Even when the mall has a tenant contract with a credit card company, the mall can be specified from the member store ID, but the tenant member store in the mall cannot be specified. Even if a card issuer and acquirer are the same, and a specific company has a contract with a credit card company, the headquarters of a chain store with multiple stores makes a collective contract with the credit card company. If so, the head office can be identified from the member store ID, but the store data from which store is identified. There are technical problems such as can not, is because there is a problem that it is not possible to identify the merchant that the cardholder has used.

  Also, in the first place, on the web statement page for confirming when, where and how much card payment was made, the content related to the card usage history was displayed, leading to the idea of creating a new card payment opportunity. It was thought that it was not.

  The present invention has been made in view of such problems, and the purpose of the present invention is to secure communication security for contents related to usage history on a web page displaying usage details such as a credit card. Then, it is providing the system displayed on the user interface linked | related with the usage details.

In order to solve the above-described problems, a content display server according to the present invention includes a content storage unit that stores a content ID, content details, a member ID, a content ID, and a content display location. A display rule storage unit, wherein the display location includes a content display rule storage unit, a member ID, a store ID, and a store name , including a specific user store name that can be displayed in the usage details of the web specification page. Store the sales data storage unit to store, store ID, address, store master storage unit to store the nearest station, and search for the address or the nearest station in the store master storage unit using the target area name or station name Then, a store ID of a store existing in the target area or station is extracted, and the sales data storage unit is searched using the extracted store ID. A member ID for identifying a member who uses a store in a target area or station and a store name of a store in a specific area or station are acquired, and the acquired member ID and the acquired store name are used. Content display rule creation means for registering a content display rule in the content display rule storage section, receiving means for receiving a member ID from a user terminal, the content storage section based on the member ID received by the receiving means, Content display data acquisition means for acquiring content display data stored in association with the received member ID with reference to a content display rule storage unit, wherein the content display data includes the content details and the display location Including content display data acquisition means, and the content display data acquisition means The resulting content display data, and transmitting means for transmitting to the user terminal.

  First, by displaying content related to a card member's usage history on the user interface associated with the usage details, the card member can intuitively view content that is highly available related to his / her usage history. Can grasp. In this way, by displaying highly available content in a form appealing to the cardholder's vision, it is possible to expect the effect of promoting the use of the content and thus increasing the card usage rate.

  Second, content display data including content display content and display location is transmitted from the server to the user terminal, and the browser executes a program embedded in the HTML of the information providing page using the content display data. By doing so, the information provision page can be processed safely and flexibly without leaking the screen information including the card usage details to the outside.

It is a figure which shows the whole network structure which concerns on one Embodiment of this invention. It is a figure which shows an example of the information stored in the content memory | storage part which concerns on one Embodiment of this invention. It is a figure which shows an example of the information stored in the content display rule memory | storage part which concerns on one Embodiment of this invention. It is a figure which shows an example of the web detailed page before a process which concerns on one Embodiment of this invention. It is a figure which shows an example of the web detailed page after a process which concerns on one Embodiment of this invention. It is a figure which shows an example of the web page which displays the content relevant to the usage history which concerns on one Embodiment of this invention. It is a figure which shows an example of the web detailed page after a process which concerns on one Embodiment of this invention. It is a message sequence figure which shows the use history related content display process which concerns on one Embodiment of this invention. It is a figure which shows an example of the conventional information provision page. It is a figure which shows an example of the conventional information provision page. It is a figure which shows the whole network structure which concerns on one Embodiment of this invention. It is a figure which shows an example of the information stored in the content memory | storage part which concerns on one Embodiment of this invention. It is a figure which shows an example of the information stored in the store master memory | storage part which concerns on one Embodiment of this invention. It is a figure which shows an example of the information stored in the sales data storage part which concerns on one Embodiment of this invention. It is a figure which shows an example of the information stored in the content display rule memory | storage part which concerns on one Embodiment of this invention.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. FIG. 1 is a diagram showing an overall network configuration according to an embodiment of the present invention. In FIG. 1, a card member accesses a web server 103 that manages a member-only site operated by the card company 1 from a user terminal 101 such as a computer via the Internet 102. The card member can log in to the member-dedicated site by inputting the member ID and password from the user terminal and browse the information provision page for a specific member.

  The web server 103 operates a system for member-only sites. The web server 103 has a member database 104 for storing member information of a member-only site to be operated, and a usage details database 105 for storing usage details for each member. A login request from a card member via the user terminal 101 is provided. Accordingly, an authentication process is performed using the member database 104, and if the authentication is successful, an information provision page for members including a web detail page created using the use detail database 105 is provided.

  The content display server 106 installed in the marketing company 2 requested to analyze the card member information from the card company 1 includes a content storage unit 107 that stores the content to be displayed on the web detail page, and the content to be displayed for each member ID. Content stored in association with the received member ID in response to receiving the member ID for identifying the card member from the user terminal 101, having the content display rule storage unit 108 storing the display location of the content Display data is transmitted to the user terminal 101. The content display data received by the user terminal 101 is used when the browser executes a program embedded in the HTML of the web specification page, and as a result, the content related to the usage history is associated with the usage specification. Can be displayed on the user interface.

  The content display server 106 includes a content storage unit 107, a content display rule storage unit 108, a reception unit 109, a content display data acquisition unit 110, and a transmission unit 111.

  The content storage unit 107 stores content to be displayed on the web detail page. In one embodiment, as illustrated in FIG. 2, the content storage unit 107 stores a content ID and content details. In one embodiment, as shown in FIG. 2A, the content content stores a URL of a web page that displays the content. In another embodiment, as shown in FIG. 2B, the content content stores HTML data of the content.

  The content display rule storage unit 108 stores the content to be displayed for each member ID and the display location of the content. In one embodiment, as shown in FIG. 3, the member ID, content ID, and display location are stored. In one embodiment, the display location stores a specific store name that may be displayed in the usage statement on the web statement page.

  The content display rule storage unit 108 can register an arbitrary number of one or more for one member ID, and the card company 1 operating the member-only site, or the card member 1 can analyze the card member information. The requested marketing company 2 can define a content display rule.

  In this embodiment, the content display rule is managed for each member ID, but in another embodiment, the content display rule is set for each arbitrary member information such as an identifier for identifying age, sex, address, or a combination thereof. Can be managed.

  The receiving unit 109 receives a member ID for identifying a card member from the user terminal 101.

  The content display data acquisition unit 110 refers to the content storage unit 107 and the content display rule storage unit 108 based on the member ID received by the reception unit 109, and stores the content display data stored in association with the received member ID. get. In the present embodiment, the content display data includes the content content of the content storage unit 107 and the display location of the content storage unit 108.

  The transmission unit 111 transmits the content display data acquired by the content display data acquisition unit 110 to the user terminal 101.

  FIG. 4 shows a web detail page created by the web server 103 based on the member database 104 and the usage detail database 105, and shows an example before being processed using the content display data.

  FIG. 5 shows an example after the web detail page shown in FIG. 4 has been processed using the content display data. In FIG. 5, a link to a web page or an external site for displaying content related to each usage history is pasted to specific user store names (shopping site C, shopping mall D) in the usage details. For example, when the card member who browses the web detail page shown in FIG. 5 clicks on the mail order site C, the campaign information currently being performed by the mail order site C shown in FIG. 6 (for example, December 1 to December 5). A new webpage will be displayed that displays 10 times the points until the day). In addition, when the card member clicks on the shopping mall D, a new web page that displays new store opening information of the shopping mall D (for example, the clothing store F opens for a limited time on December 15) is displayed. Is done.

  FIG. 7 shows another example after the web detail page shown in FIG. 4 has been processed using the content display data. In FIG. 7, content related to each usage history is displayed in the vicinity of a specific user store name (shopping site C, shopping mall D) in the usage statement.

(Web statement page creation process)
(First embodiment)
Next, the process of creating the web detail page shown in FIG. 5 will be described in detail with reference to FIG. 1 and FIG. FIG. 8 is a message sequence diagram among the user terminal (browser) 101, the web server 103, and the content display server 106. In the present embodiment, the marketing company 2 requested to analyze the card member information from the card company 1 manages the content display server 106, the content storage unit 107, and the content display rule storage unit 108. FIG. ) And the content display rule storage unit 108 shown in FIG. 3 have been registered.

  In FIG. 8, when a card member browses a web page of a member-only site operated by the web server 103 using a browser such as Internet Explorer on the user terminal 101 and requests a web detail page (from the browser to the web server). The processing is started from (HTTP request transmission time to 103) (S801).

  In step S <b> 802, the web server 103 reads the HTTP request received from the browser, analyzes the request content, and returns HTML data. In the present embodiment, it is assumed that HTML data of a web specification page as shown in FIG. 4 is returned.

  In step S803, the HTML data received by the browser from the web server 103 is analyzed, and the member ID of the card member who is currently logged in to the member display site on the content display server 106 in accordance with the program embedded using the HTML data tag. Send. The member ID is preferably communicated asynchronously with the browser screen display. Further, it is desirable that the member ID is encrypted for communication.

  In step S804, the content display server 106 refers to the content display rule storage unit 108 and the content storage unit 107 based on the member ID received from the browser, and extracts the content display rule stored in association with the received member ID. .

  In the present embodiment, the content display server 106 refers to the content display rule storage unit 108 based on the received member ID (1234abc), and extracts three content display rules stored in association with the member ID. And

  Subsequently, the content display server 106 refers to the content storage unit 107 based on the content ID of the extracted content display rule, acquires the content corresponding to the content ID, and displays the content details and the display location of the content. The content display data including is sent back to the browser.

  In the present embodiment, the content display server 106 refers to the content storage unit 107 as shown in FIG. 2A based on the extracted content ID (1, 2, 3), and supports each content ID. Content content (http://www.clo-card.com/coupon1, http://www.clo-card.com/coupon2, http://www.clo-card.com/coupon3) Assume that you have replied to the browser.

  In step S805, the browser processes the web detail page using the content display data received in step S804 in accordance with the program embedded using the HTML data tag received from the web server 103 in step S802.

  In the present embodiment, the browser uses the content display data, as shown in FIG. 5, to the specific user store name (mail order site C, shopping mall D) in the usage details, and the content related to each usage history. Paste the link of the web page that displays. In addition, about the content display data in which the bookstore E is contained in a display location, since the use shop name used as object is not contained in a web specification, it is not used for a process.

(Second Embodiment)
Next, the process of creating the web detail page shown in FIG. 7 will be described in detail with reference to FIG. 1 and FIG. In this embodiment, the marketing company 2 requested to analyze the card member information from the card company 1 manages the content display server 106, the content storage unit 107, and the content display rule storage unit 108. FIG. ) And the content display rule storage unit 108 shown in FIG. 3 have been registered.

  Since S801 to S803 perform the same processing as in the first embodiment, a detailed description thereof will be omitted.

  In step S804, the content display server 106 refers to the content display rule storage unit 108 and the content storage unit 107 based on the member ID received from the browser, and extracts the content display rule stored in association with the received member ID. .

  In the present embodiment, the content display server 106 refers to the content display rule storage unit 108 based on the received member ID (1234abc), and extracts three content display rules stored in association with the member ID. And

  Subsequently, the content display server 106 refers to the content storage unit 107 based on the content ID of the extracted content display rule, acquires the content corresponding to the content ID, and displays the content details and the display location of the content. The content display data including is sent back to the browser.

  In the present embodiment, the content display server 106 refers to the content storage unit 107 as shown in FIG. 2B based on the extracted content ID (1, 2, 3), and corresponds to each content ID. Content contents (HTML data 1, HTML data 2, HTML data 3) to be acquired and returned to the browser.

  In step S805, the browser processes the web detail page using the content display data received in step S804 in accordance with the program embedded using the HTML data tag received from the web server 103 in step S802.

  In the present embodiment, the browser uses the content display data, as shown in FIG. 7, in each empty area on the right side of the specific user store name (shopping site C, shopping mall D) in the usage details. Content related to the history is displayed in HTML format. In addition, about the content display data in which the bookstore E is contained in a display location, since the use shop name used as object is not contained in a web specification, it is not used for a process.

  In another embodiment, the browser may display content related to the usage history in a tooltip that is displayed by placing the cursor on a specific user store name in the usage statement using the content display data. .

  As described above, according to the present invention, by displaying the content related to the usage history of the card member on the user interface associated with the usage details, the card member can use the content that is highly available related to his / her usage history. Can be grasped intuitively. In this way, by displaying highly available content in a form appealing to the cardholder's vision, it is possible to expect the effect of promoting the use of the content and thus increasing the card usage rate.

  Further, according to the present invention, the content display data including the content display content and the display location is transmitted from the server to the user terminal, and the program incorporated in the HTML of the information providing page using the content display data. By executing the above, the information provision page can be processed safely and flexibly without leaking the screen information including the card usage details to the outside.

(Content display rule creation process)
Finally, processing for creating a content display rule according to an embodiment of the present invention shown in FIG. 15 will be described with reference to FIGS. This embodiment is performed prior to the above-described (web detail page creation process), and creates a content display rule used for the subsequent web detail page creation process. In FIG. 11, the same reference numerals as those in FIG. 1 are used for portions that are the same as those in FIG. 1, and description of the portions corresponding to FIG.

  In this embodiment, the marketing company 2 requested to analyze the card member information from the card company 1 adds the store master storage unit 1101, sales in addition to the content display server 106, content storage unit 107, and content display rule storage unit 108. Assume that the data storage unit 1102 is managed, and the content storage unit 107 shown in FIG. 12, the store master storage unit 1101 shown in FIG. 13, and the sales data storage unit 1102 shown in FIG. 14 have been registered.

  The store master storage unit 1101 stores information about stores that are member stores of the card company. In one embodiment, store ID, store name, address, and nearest station are stored, as shown in FIG.

  The sales data storage unit 1102 stores information related to cardholder sales. In one embodiment, as shown in FIG. 14, the member ID, use date / time, amount, store ID, and store name are stored. Here, the raw sales data transmitted from the member store to the card issuing company includes the brand name (for example, convenience store G, clothing store H) according to the specification of the payment terminal used by the member store. Or a store name including a brand name + actual store name (for example, Super I Shibuya store, Super I Sapporo store).

  In the present embodiment, it is assumed that the sales data storage unit 1102 including a normalized store name is used by using the technology disclosed in Japanese Patent Application No. 2014-137194 for identifying a member store in sales data.

  First, in the present embodiment, a content display rule can be configured to display specific content to a card member who uses a specific member store.

  The content display rule creation unit 1103 of the content display server 106 searches the sales data storage unit 1102 using a desired store name (brand name + actual store name) (exact match search), and uses a specific member store. A member ID for identifying a card member is acquired. The content display rule creation unit 1103 registers the content display rule in the content display rule storage unit using the acquired member ID and desired store name.

  By creating a content display rule in this way, for example, different contents can be displayed for a card member using a Kanto store of convenience store G and a card member using a store of Hokkaido of convenience store G. It becomes possible.

  In the present embodiment, the content display rule creation means 1103 searches the sales data storage unit 1102 using the store name (convenience store G Roppongi store), and the card member's member ID (1111abc) using the convenience store G Roppongi store. , 3333ghi). The content display rule creating means 1103 displays the content specified by the content ID (100) for each acquired member ID (1111abc, 3333ghi) in association with a specific member store (convenience store G Roppongi store). Register the rule.

  Next, the content display rule creation means 1103 searches the sales data storage unit 1102 using the store name (convenience store G Sapporo store), and the member ID (2222def) of the card member who uses the convenience store G Sapporo store is found. It shall be acquired. The content display rule creating unit 1103 registers a content display rule for displaying the content specified by the content ID (101) in association with a specific member store (convenience store G Sapporo store) in the acquired member ID (2222def). Then, the process ends.

  Second, in the present embodiment, a content display rule can be configured to display specific content to card members who use specific brand member stores.

  The content display rule creation unit 1103 searches for a store name in the sales data storage unit 1102 using a desired brand name (partial match search), and acquires a member ID for identifying a card member who uses a specific brand member store. To do. The content display rule creation unit 1103 registers the content display rule in the content display rule storage unit using the acquired member ID and desired brand name.

  By creating the content display rule in this way, for example, the same content can be displayed on all card members using Super I regardless of which actual store is used.

  In the present embodiment, the content display rule creating means 1103 searches for the store name in the sales data storage unit 1102 using the brand name (Super I), and the card member's member ID (1111abc) using the Super I Shibuya store. It is also assumed that the member ID (2222def) of the card member using the Super I Sapporo store has been acquired. The content display rule creation unit 1103 registers a content display rule for displaying the content specified by the content ID (200) in association with a specific brand name (Super I) for each acquired member ID (1111abc, 2222def). Then, the process ends.

  Thirdly, in the present embodiment, a content display rule can be configured to display specific content to a card member who uses a member store existing in a specific region.

  The content display rule creation unit 1103 searches for the address in the store master storage unit 1101 using a specific region name (partial match search), and extracts the store ID of a member store existing in the specific region. The content display rule creating unit 1103 searches the sales data storage unit 1102 using the extracted store ID (complete match search), and identifies a member ID that identifies a card member who uses a member store existing in a specific region, and Acquire the name of the member store. The content display rule creation unit 1103 registers the content display rule in the content display rule storage unit using the acquired member ID and the member store name.

  By creating the content display rule in this way, for example, it is possible to display content including event information held in Shinjuku Ward to card members using member stores existing in Shinjuku Ward.

  In the present embodiment, the content display rule creating means 1103 searches the address of the store master storage unit 1101 using the area name (Shinjuku ward), and obtains the store ID (15, 90) of the member store existing in Shinjuku ward. It shall be extracted. The content display rule creation means 1103 searches the sales data storage unit 1102 using the extracted store ID (15, 90), and identifies a member ID (1111abc, 3333ghi), and the name of the affiliated store (clothing store H Shinjuku store, glasses store J Shinjuku store). The content display rule creating means 1103 selects, for each acquired member ID (1111abc, 3333ghi), the content specified by the content ID (300), a member store (clothing store H Shinjuku store, glasses store) existing in a specific region. (J Shinjuku store) is registered in association with the content display rule to be displayed, and the process ends.

  Fourthly, in the present embodiment, a content display rule can be configured to display specific content to a card member using a member store existing near a specific station.

  The content display rule creation unit 1103 searches for the nearest station in the store master storage unit 1101 using a specific station name (exact match search), and extracts the store ID of the member store having the specific station as the nearest station. The content display rule creation means 1103 searches the sales data storage unit 1102 using the extracted store ID (exact match search), and identifies a member ID that identifies a card member who uses a member store having a specific station as the nearest station. , And get the name of the member store. The content display rule creation unit 1103 registers the content display rule in the content display rule storage unit using the acquired member ID and the member store name.

  By creating the content display rule in this manner, for example, it is possible to display content including store information for opening a new store at Kichijoji Station to a card member using a member store existing in the vicinity of Kichijoji Station.

  In the present embodiment, the content display rule creation means 1103 searches for the nearest station in the store master storage unit 1101 using the station name (Kichijoji), and extracts the store ID (31) of the member store having Kichijoji station as the nearest station. Shall be. The content display rule creation unit 1103 searches the sales data storage unit 1102 using the extracted store ID (31), and identifies a member who uses a member store whose nearest station is Kichijoji Station (3333ghi) , And the name of the affiliated store (clothing store H Kichijoji store). The content display rule creation means 1103 displays the acquired member ID (3333ghi) in association with the content specified by the content ID (400) with a member store (clothing store H Kichijoji store) located near a specific station. The content display rule to be registered is registered, and the process ends.

  As described above, according to the present invention, it is possible to efficiently extract a card member that is assumed to be effective for displaying a certain content based on the sales data of the card member. By adopting such a configuration, it is possible to easily create a content display rule that reflects member preference information that can change.

Claims (8)

A content display system comprising a user terminal, a web server that operates a member-only site, and a content display server,
The web server is
A member database for storing member information of the member-only site;
A usage statement database that stores usage details for each member;
Means for receiving an HTTP request for requesting a web detail page from the user terminal;
Means for analyzing the request content of the received HTTP request and returning HTML data of a web detail page created using the member database and the usage statement database;
The content display server includes:
A content storage unit for storing a content ID and content details;
A content display rule storage unit for storing a member ID, a content ID, and a content display location, wherein the display location includes a specific user store name that can be displayed in the usage details of the web specification page A display rule storage unit;
Receiving means for receiving a member ID from the user terminal;
Content display data acquisition for acquiring content display data stored in association with the received member ID by referring to the content storage unit and the content display rule storage unit based on the member ID received by the receiving unit The content display data includes a content display data acquisition unit including the content content and the display location;
Transmission means for transmitting the content display data acquired by the content display data acquisition means to the user terminal,
Use of the web specification page specified by the display location of the content display data received from the content display server according to a program embedded in the HTML data received from the web server, by the browser of the user terminal A content display system, wherein content is displayed based on the content content by a user interface associated with a specification. The content display server includes:
A sales data storage unit for storing a member ID and a store name;
The sales data storage unit is searched using the target store name, a member ID for identifying a member who uses the target store is acquired, and content display is performed using the acquired member ID and the target store name. content display system of claim 1, further comprising a contents display rule creation means for registering the content display rule in the rule storage unit. The content display server includes:
A sales data storage unit for storing a member ID, a store ID, and a store name;
A store master storage unit that stores a store ID, an address, and the nearest station;
The address or the nearest station in the store master storage unit is searched using the target area name or station name, and the store ID of the store existing in the target area or station is extracted, and the extracted store ID is used. The sales data storage unit is searched to obtain a member ID for identifying a member who uses a store existing in the target area or station, and a store name of the store existing in a specific area or station. content display system according to claim 1, the member ID and further comprising a content display rule creation means for registering the content display rule in the content display rule storage unit by using the acquired store name. A content storage unit for storing a content ID and content details;
A content display rule storage unit for storing a member ID, a content ID, and a display location of the content, wherein the display location includes a specific user store name that can be displayed in the usage details of the web specification page A rule storage unit;
A sales data storage unit for storing a member ID, a store ID, and a store name;
A store master storage unit that stores a store ID, an address, and the nearest station;
The address or the nearest station in the store master storage unit is searched using the target area name or station name, and the store ID of the store existing in the target area or station is extracted, and the extracted store ID is used. The sales data storage unit is searched to obtain a member ID for identifying a member who uses a store existing in the target area or station, and a store name of the store existing in a specific area or station. Content display rule creating means for registering a content display rule in the content display rule storage unit using the acquired member ID and the acquired store name;
Receiving means for receiving the member ID from the user terminal;
Content display data acquisition for acquiring content display data stored in association with the received member ID by referring to the content storage unit and the content display rule storage unit based on the member ID received by the receiving unit The content display data includes a content display data acquisition unit including the content content and the display location;
A content display server comprising: transmission means for transmitting content display data acquired by the content display data acquisition means to the user terminal. A content storage unit for storing a content ID and content details, a content display rule storage unit for storing a member ID, a content ID, and a display location of the content, wherein the display location is a use of a web detail page A content display rule storage unit including a specific user store name that can be displayed in the statement, a sales data storage unit that stores a member ID, a store ID, and a store name, a store ID, an address, and the nearest station In a content display server comprising a store master storage unit for storing
The content display rule creation means of the content display server searches for the address or the nearest station in the store master storage unit using the target area name or station name, and stores in stores in the target area or station Extracting an ID;
The content display rule creation means searches the sales data storage unit using the extracted store ID, and identifies a member ID that identifies a member who uses the store in the target region or station, and a specific region Or obtaining the store name of the store that exists at the station;
The content display rule creating means registers a content display rule in a content display rule storage unit using the acquired member ID and the acquired store name;
The receiving means of the content display server receiving a member ID from a user terminal;
The content display data obtaining unit of the content display server refers to the content storage unit and the content display rule storage unit based on the member ID received by the receiving unit, and stores the content display data in association with the received member ID. Obtaining the displayed content display data, wherein the content display data includes the content details and the display location;
And transmitting the content display data acquired by the content display data acquiring means to the user terminal. In a user terminal that runs a browser that displays a website operated by a web server,
The browser sending an HTTP request to the web server requesting a web detail page;
The web server analyzing the request content of the HTTP request received from the browser and returning HTML data;
The browser analyzes the HTML data received from the web server and transmits a member ID to a content display server according to a program embedded in the HTML data, wherein the member ID is stored in the website Identifying specific members with steps, and
The browser receives content display data including content details and a content display location from the content display server, the display location being a specific item that can be displayed in the usage details of the web specification page. Including the store name, steps,
In the user interface associated with the usage details of the web specification page specified by the display location of the content display data according to a program embedded in the HTML data received from the web server, the browser And displaying the content based on the content. In a user terminal that executes a browser that displays a web detail page based on HTML data received from a web server,
The browser analyzes the HTML data received from the web server and transmits a member ID to a content display server according to a program embedded in the HTML data, the member ID being received by the web server Identifying specific members within the website they operate;
The browser receives content display data including content details and a content display location from the content display server, the display location being a specific item that can be displayed in the usage details of the web specification page. Including the store name, steps,
In the user interface associated with the usage details of the web specification page specified by the display location of the content display data according to a program embedded in the HTML data received from the web server, the browser And displaying the content based on the content. Program for executing the method according to the computer in any one of claims 5 to 7.

Images