JP5878068B2 - Promotional display empty box - Google Patents

Description

  The present invention relates to a sales promotion display empty box, and more particularly, to an advertisement empty box used for display and sales promotion of various products in stores or the like without storing the products inside.

2. Description of the Related Art Conventionally, in retail sales of various products, explanation display of the product itself and advertisement display related to the product are generally performed by displaying on the packaging box surface of the product.
However, today, items such as pharmaceuticals, quasi-drugs, cosmetics, and other items that should be displayed regarding the description and handling of products, or items that are desired to be displayed regarding advertisements for such products are increasing, and only the packaging box surface is displayed. However, there was a problem that the display area was insufficient.
As a solution to such a problem, a packaging box with a display piece in which a display-only display piece that is not involved in the configuration of the box itself is continuously provided has been reported (see Patent Document 1).

However, the display piece of the packaging box with the display piece is merely a projecting piece continuously connected so as to be foldable, so that there is a problem that the three-dimensional feeling integrated with the box is poor. Also, once folded so as to contact the packaging box surface, a so-called fold is formed, and at the time of extension, the display one surface and the packaging box surface on which the display piece is connected cannot be held in the same horizontal plane state. At the same time, there is a problem that the protruding display piece cannot be fixed and is easy to move.
For this reason, the front and the display side of the packaging box cannot be positioned in front of the viewer. As a result, the folding display piece cannot be used effectively at the time of display. The reality is that it is not useful as a display advertising medium.

JP 2001-215449 A

  The present invention has been made in view of the above-described conventional problems and situations, and has a high appeal to a viewer when viewed from the front, and stably holds and fixes both when in use and when not in use. An object of the present invention is to provide a sales promotion display empty box equipped with an advertisement display section.

  As a result of various studies to solve the problem, the inventor has coupled an insertion plate having an advertisement display portion and a locking portion to the lid plate of the empty box so that the insertion plate can be bent. The present invention has been completed by finding that an extremely good result can be obtained if a folding flap having a notch for engaging with the engaging portion is foldably coupled to the front plate.

  That is, in the present invention, the insertion plate formed of an integrally formed body of the advertisement display plate portion and the locking plate portion having the locking piece is coupled to the front end portion of the lid plate so as to be bendable. The above-mentioned problem is solved by a sales promotion display empty box characterized in that a folding flap having a notch portion for locking with a locking piece is coupled to the upper end portion of the front plate so as to be bendable. .

In the present invention, since the advertisement display board portion is formed in the insertion plate coupled to the cover plate, if the insertion plate is inserted into the box while exposing the advertisement display plate portion, the advertisement display board will be described. Although the part is actually an inclined surface, it looks as if it is a continuous surface with the front plate in front view, so that an integral three-dimensional effect is obtained as the surface constituting the box itself, and appealing to the viewer Will increase.
Further, in the exposed state of the advertisement display board (that is, in use), since the locking piece in the insertion plate and the cutout portion of the folding flap are locked, the display state is stably held and fixed. It is also possible to prevent the advertisement display unit from coming out.
Therefore, according to the present invention, it is possible not only to cope with an increase in the amount of information to be displayed, but also to stably display an advertisement display that attracts the viewer's attention more strongly when displaying a catch phrase of a product. It can be carried out.

  On the other hand, if the entire insertion plate is inserted into the box without exposing the advertisement display board (ie, when not in use), the advertisement display board is stored and held in a stable state inside the box. Further, since the upper surface of the box is a flat surface, it is also possible to stack the empty boxes as appropriate and expose the advertisement display plate part only for the uppermost empty box for advertisement display.

The perspective view of this invention empty box of the state which extracted the insertion plate upwards. The perspective view of this invention empty box of the state which inserted all the insertion plates in the box. The perspective view of this invention empty box of the state which exposed the advertisement display board part. The front view of this invention empty box which shows the usage example of an advertisement display board part. AA line sectional view of Drawing 4. The bottom view of the state which opened the bottom plate of this invention empty box. Explanatory drawing of this invention empty box.

  Embodiments of the present invention will be described below with reference to the drawings.

  1 to 6, P is an empty box, and is composed of a front plate 10, a back plate 20, a left side plate 30, a right side plate 40, a lid plate 50 and a bottom plate 60 (see particularly FIGS. 1 and 5). . The specific material and form of the empty box P are not particularly limited. For example, it is possible to assemble a paper or resin deployment body as shown in FIG. 7 and fold it into a flat shape for efficient transportation and storage. More desirable. In this case, the bent portion of the box is preferably provided with an embossed portion for facilitating the bending operation.

  The cover plate 50 opens and closes the opening of the empty box P by bending. The cover plate 50 is coupled to the back plate 20 so that it can be bent. At the front end of the lid plate 50 is inserted a valley folding line 71n. It is coupled so that it can be bent. The insertion plate 70 is formed of an integrally molded body through a valley fold line 72n between the advertisement display plate portion 71 and the locking plate portion 72. The locking plate portion 72 is formed with a locking piece 72b that locks with a folding flap 80 described later by a tongue-like cut 72a. In addition, a cut-off line 71a for raising the advertisement display board 71 is formed in a valley line 71n between the cover plate 50 and the advertisement display board 71.

  A folding flap 80 is coupled to the upper end portion of the front plate 10 so as to be bendable. A notch 81 having a shape that can be easily locked with the locking piece 72b of the locking plate 72 is formed at a substantially central portion of the front end edge of the folding flap 80.

  Reference numerals 31 and 41 denote inner lid flaps that are foldably coupled to the left side plate 30 and the right side plate 40, respectively.

Next, a method of using the empty box P will be described.
First, as shown in FIG. 1, in the empty box P in a state where the entire insertion plate 70 is extracted, the folding flap 80 is placed in the box while folding the entire insertion plate 70 inward along the valley fold line 71n. If it is inserted into the box from the opening while being folded inside, the opening is closed by the cover plate 50 as shown in FIG. Incidentally, in this state, the advertisement display board 71 is housed and held in a stable state inside the box. Moreover, since the upper surface of the empty box P in this state is a flat surface, it is also possible to display several empty boxes P by appropriately stacking them.

  Next, in the empty box P in the state shown in FIG. 2, since the end of the cut 71a formed in the valley fold line 71n is exposed, while applying a finger to the exposed portion of the cut 71a, If it is pulled upward, the advertisement display board 71 is exposed from the inside of the box and becomes an inclined surface as shown in FIG. Thus, if a product description, a catch phrase, or the like is displayed in advance on the outer surface of the advertisement display board 71, the front panel 10 and the advertisement display board 71 are continuous in front view as shown in FIG. Therefore, the advertisement display board 71 also has an integrated three-dimensional effect as a surface constituting the box itself, and the appeal to the viewer of the display such as a catch phrase of the product is enhanced.

  In a state where the advertisement display board portion 71 is exposed from the inside of the box (see FIGS. 3 and 4), as shown in FIGS. 5 and 6, the locking plate portion 72 inserted into the inside of the box has a little. Since the locking piece 72b that is bent outward and protrudes in a tongue shape locks with the notch 81 of the folding flap 80 and functions as a stopper against further lifting, the insertion plate 70 (advertisement display board) The entire portion 71 and the locking plate portion 72) are not pulled out, and the display state is stably held and fixed.

  On the other hand, if the locking state of the locking piece 72b and the notch portion 81 is released with fingers and the locking plate portion 72 is lifted upward, the entire insertion plate 70 (advertising display plate portion 71 and locking plate portion 72) is provided. Is extracted, and a state as shown in FIG. 1 is obtained. When not in use, the empty box P can be folded and stored.

P: empty box 10: front plate 20: back plate 30: left side plate 31: middle lid flap 40: right side plate 41: middle lid flap 50: lid plate 60: bottom plate 70: insertion plate 71: advertisement display plate portion 71a: cut 71n: Valley fold line 72: Locking plate portion 72a: Cut 72b: Locking piece 72n: Valley fold line 80: Folding flap 81: Notch

Claims (2)

An insertion plate made of an integrally formed body of an advertisement display plate portion and a locking plate portion having a locking piece is coupled to the front end portion of the lid plate so as to be foldable, and is locked to the locking piece. A sales promotion display empty box, wherein a folding flap having a cut-out portion is coupled to an upper end portion of a front plate so as to be bendable. The locking piece is formed by a tongue-like cut, a cut for lifting the advertisement display plate is formed at the bent portion of the cover plate and the advertisement display plate, and the empty box is flat. The empty box for sales promotion display according to claim 1, wherein the empty box is made of paper or resin that can be folded into a shape .

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