JP5147565B2 - Promotional advertising media - Google Patents

Description

  The present invention relates to a display advertising medium for sales promotion, and more particularly to an advertising medium that is displayed and used for sales promotion of various products in stores or the like without storing the products inside.

2. Description of the Related Art Conventionally, in retail sales of various products, explanation display of the product itself and advertisement display related to the product are generally performed by displaying on the packaging box surface of the product.
However, today, items such as pharmaceuticals, quasi-drugs, cosmetics, and other items that should be displayed regarding the description and handling of products, or items that are desired to be displayed regarding advertisements for such products are increasing, and only the packaging box surface is displayed. However, there was a problem that the display area was insufficient.
As a solution to such a problem, a packaging box with a display piece in which a display-only display piece that is not involved in the configuration of the box itself is continuously provided has been reported (see Patent Document 1).

However, since the display piece of the packaging box with the display piece was merely connected continuously so as to be foldable, once it is bent so as to contact the packaging box surface, a so-called fold is attached, There has been a problem that the display side surface and the packaging box surface on which the display piece is continuously provided cannot be held in the same horizontal plane.
Therefore, as a result of being unable to position the display side together with the packaging box surface in front of the viewer, the corner display piece cannot be used effectively at the time of display. As a matter of fact, it was the fact that it was not useful.
JP-A-9-104433

  The present invention has been made in view of the above-described conventional problems and actual circumstances, and even when the display piece is folded by bending, the display piece is connected to the display piece at the time of extension. It is an object of the present invention to provide a display advertising medium for sales promotion that can be held and fixed at a position that is in the same horizontal plane as the surface.

  As a result of various studies to solve the problem, the present inventor has provided a flexible flap portion for displaying advertisements in the empty container body, and provided a cut in a part of the bent portion of the flap portion. Then, it is found that the flap portion can be held and fixed at a position where the flap portion is in the same horizontal plane as the empty container surface provided with the flap portion at the time of extension using the frictional locking force at the cut end portion. The present invention has been completed.

That is, the present invention is cut into an empty container body, the advertisements displayed flap portion is formed continuously freely bent from the empty container body, a portion of the bent portion of the advertisements for display flap And a storage projecting piece that is a solid that emits a collision sound when shaken while being stored in the empty container body and is separably coupled to the empty container body. The above-mentioned problem is solved by a promotion display advertising medium.

  According to the present invention, since the cut is formed in a part of the bent portion of the flap portion for displaying advertisements etc., even if the flap portion is folded, the flap portion is extended and the cut end portions are connected to each other. Are combined, the extended state, that is, the same horizontal plane state of the flap portion surface and the empty container surface where the flap is coupled is held and fixed by the frictional locking force at the end of the cut.

  Therefore, according to the present invention, it is possible not only to cope with an increase in the amount of information to be displayed, but also to position the display flap portion surface for advertisements and the like together with the empty container body surface in front of the viewer. It is particularly useful as a promotional advertising medium that attracts the attention of the viewer.

  Embodiments of the present invention will be described below with reference to the drawings.

First, a first embodiment of the present invention will be described with reference to FIGS.
1-4, 10 is an empty container body, and the material and form thereof are not particularly limited. For example, a paper or resin box that can be folded into a flat shape can be efficiently transported and stored. Can be more desirable. In this case, it is preferable that each bent portion of the box has an embossing portion 10P provided for facilitating bending. Further, the thickness is preferably about 0.5 to 2.0 mm in order to obtain an appropriate frictional locking force at an end portion of the cut 30 described later.

  Reference numeral 20 denotes an advertising display flap portion, which is formed so as to be bent from the one-side wall 10a of the empty container body 10 so as to be bent at the boundary with the empty container body 10. The advertisement display flap unit 20 appropriately displays items related to the description and handling of the product, items related to the product advertisement, and the like.

  Reference numeral 30 denotes a cut, and a plurality of cuts 30 are formed at appropriate intervals in a part of the bent portion 40 of the advertising display flap portion 20 at the boundary with the empty container body 10. Further, it is desirable that the bent portion 40 has an embossed portion 40P provided for facilitating bending except for 30 cuts.

According to this embodiment, at the time of transportation and storage, as shown in FIG. 3, the advertising display flap portion 20 is bent and brought into close contact with the other one-side wall 10 b of the empty container body 10 to achieve a compact state. be able to.
On the other hand, when trying to display at a storefront or the like, as shown in FIG. 4, when the advertising display flap portion 20 is extended and the ends of the cuts 30 are aligned with each other, the frictional locking force at the ends of the cuts 30 is obtained. Thus, the extended state, that is, the same horizontal plane state of the surface of the flap portion 20 and the empty container surface 10a where the flap portion 20 is coupled is held and fixed.

Next, a second embodiment of the present invention will be described with reference to FIGS.
In this embodiment, as shown in FIG. 5, a protruding piece forming perforation for holding and fixing the flap portion 20 to the other surface wall 10b of the empty container body 10 when the flap portion 20 for displaying advertisements is folded. The configuration is the same as in the first embodiment except that 50 is formed. The specific shape of the protruding piece forming perforation 50 is not particularly limited as long as the protruding piece is formed by breaking the perforation, such as a semicircular shape or a semirectangular shape.

  According to this embodiment, the protruding piece forming perforation 50 is broken to form the protruding piece 50a, and the bent end portion of the advertising display flap portion 20 is connected to the protruding piece 50a and the empty container body. If it is held between the surface wall 10b, the flap portion 20 can be fixed and held in close contact with the other surface wall 10b of the empty container body 10, as shown in FIG.

Next, a third embodiment of the present invention will be described with reference to FIGS.
In this embodiment, as shown in FIG. 7, a protruding piece 20 a is integrally projectingly provided at the longitudinal edge of the advertising display flap portion 20, and the bent portion of the flap portion 20 is bent. In the first embodiment, the cut 60a for inserting and locking the projecting piece 20a is formed on the long side edge of the other surface wall 10b of the empty container body 10 covered by the flap portion 20. It is comprised similarly to a form.

  According to this embodiment, if the projecting piece 20a is inserted and locked into the cut 60a while the advertising display flap portion 20 is bent, the flap portion 20 is attached to the empty container body 20 as shown in FIG. It can be fixed and held in close contact with the other surface wall 10b.

Next, a fourth embodiment of the present invention will be described with reference to FIGS.
In this embodiment, as shown in FIG. 9 and FIG. 10, a protruding piece 20 b is integrally protruded from the short side edge portion of the advertising display flap portion 20, and the flap portion is provided. A cut 60b that inserts and locks the protruding piece 20b when bent 20 is formed in the same manner as in the first embodiment, except that the lid member 10c of the empty container body 10 is formed.

  According to this embodiment, if the projecting piece 20b is inserted and locked into the cut 60b while the advertising display flap portion 20 is bent, the flap portion 20 is attached to the empty container body 10 as shown in FIG. Can be fixed and held in close contact with the one-surface wall 10b.

Further, a fifth embodiment of the present invention will be described with reference to FIGS.
In this embodiment, as shown in FIG. 12, a storage projecting piece 70 that becomes a solid that emits a collision sound when it is stored in the empty container body 10 and shaken is shaken by the perforation 71 or the like. The configuration is the same as that of the fourth embodiment except that it is coupled.

  The size of the storage projecting piece 70 is not particularly limited as long as it can be stored in the empty container body 10, but there is no waste of the material of the empty container body 10 such as paper, and an effective collision sound is produced. In obtaining, it is desirable that the relative area ratio with respect to the maximum surface wall of the empty container body 10 is 0.1 to 0.9, particularly 0.2 to 0.8.

  Further, the storage protruding piece 70 may be stored in the empty container body 10 in a flat state after separation. However, as shown in FIG. Since a collision sound is generated, it is desirable to provide a crease line 70a by embossing, perforation, half-cutting, etc. in the central portion in order to facilitate folding in half. In the case of folding in half, it is more preferable that the maximum dimension part of the projecting piece 70 after the folding is 10 to 90%, particularly 20 to 80% of the minimum inner dimension part of the empty container body. It is desirable for effectively generating a collision sound.

  According to this embodiment, although it is an empty container body, there is a collision sound when it is held in the hand, so there is no empty feeling peculiar to the empty box to the consumer, and various products are explained. And the advertisement can be displayed in more detail, so that the content of the product is transmitted to the consumer, and the expectation and trust of the product are not impaired, which can greatly contribute to the improvement of the sales of the product. In addition, shoplifting damage does not occur because it is an empty container with no product inside.

  The fifth embodiment is an example in which the storage protruding piece 70 is coupled to the empty container body 10 of the fourth embodiment, but the storage protruding piece 70 is not limited to this. You may couple | bond with the empty container body 10 of 3rd Embodiment.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a schematic plan view showing a first embodiment of the present invention. BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a schematic back view illustrating a first embodiment of the present invention. BRIEF DESCRIPTION OF THE DRAWINGS Schematic back explanatory drawing which shows the 1st Embodiment of this invention which bent the flap part for advertisements display. BRIEF DESCRIPTION OF THE DRAWINGS Schematic cross-sectional explanatory drawing which shows the 1st Embodiment of this invention which extended the flap part for advertisement display. The schematic back surface explanatory view showing the 2nd embodiment of the present invention. The schematic back explanatory drawing which shows the 2nd Embodiment of this invention which bent the flap part for display, such as advertisement. The schematic back surface explanatory view showing the 3rd embodiment of the present invention. Schematic cross-sectional explanatory drawing which shows the 3rd Embodiment of this invention which bent the flap part for display, such as advertisement. The schematic back surface explanatory view showing the 4th embodiment of the present invention. The schematic back surface explanatory view showing the 4th embodiment of the present invention solidified. Schematic cross-sectional explanatory drawing which shows the 4th Embodiment of this invention which bent the flap part for advertisements display. The schematic back surface explanatory view showing the 5th embodiment of the present invention. Schematic cross-sectional explanatory drawing which shows the 5th Embodiment of this invention at the time of assembly use.

Explanation of symbols

10: Empty container body 10a: One side wall 10b: Other one side wall 10c: Lid member 10P: Embossing processing part 20: Flap part 20a for displaying advertisement etc .: Protruding piece 20b: Protruding piece 30: Cut 40: Bending part 40P : Embossing part 50: Perforation 50a: Projection piece 60a: Cut line 60b: Cut line 70: Storage protrusion piece 70a: Fold line 71: Perforation line

Claims (9)

An advertising display flap portion is coupled to the empty container body so as to be bent from the empty container body , and a cut is formed in a part of the folding portion of the advertisement display flap portion , and A sales promotion display advertising medium, characterized in that storage empty projecting pieces, which are solids that emit a collision sound when stored in the empty container body and shaken, are separably coupled to the empty container body .   The sales promotion display advertising medium according to claim 1, wherein a plurality of the cuts are formed at appropriate intervals.   3. The display advertising medium for sales promotion according to claim 1 or 2, wherein a stamping process for facilitating bending is applied to a bent portion of a flap portion for displaying an advertisement etc. except for the cut portion. .   The said empty container body is provided with the perforation for protrusion piece formation for pinching and fixing the said flap part at the time of bending of a flap part for display of advertisement etc., The any one of Claims 1-3 characterized by the above-mentioned. The promotional advertising media listed.   The advertising display flap portion is provided with a foldable protruding piece, and the empty container body is provided with a cut through which the protruding piece is inserted and locked when the advertising display flap portion is bent. The display advertising medium for sales promotion according to any one of claims 1 to 3.   The protruding piece protrudes from the long side edge of the advertising display flap portion, and the cut is formed at the long side edge of the empty container body surface wall covered with the advertising display flap. The display advertising medium for sales promotion according to claim 5.   6. The display for sales promotion according to claim 5, wherein the protruding piece protrudes from the short side edge portion of the advertising display flap portion, and the cut is formed in the lid member of the empty container body. Advertising medium. 8. The sales promotion display advertising medium according to claim 7, wherein the storage projecting piece is embossed so as to be easily folded in half. The sales promotion display advertising medium according to any one of claims 1 to 8 , wherein the empty container body is a paper or resin box that can be folded flat.

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