JP5731095B2 - Information processing apparatus, information management system, and information processing method - Google Patents

Description

  The present invention relates to an information processing apparatus, an information management system, and an information processing method for presenting a questionnaire to a player and managing information indicating a response result of the questionnaire.

  In recent years, in game halls where pachinko gaming machines and swing-type gaming machines (so-called slot gaming machines) are installed, in order to improve the service, in order to collect player requests, Attitude surveys such as questionnaires are conducted. For example, there is a technology that gives players who answered a questionnaire a variety of points for providing services or a card count for purchasing game media in order to encourage answers to a questionnaire. It has been proposed (for example, see Patent Document 1 below).

JP-A-2005-230038

  However, the technique of the above-mentioned patent document 1 only performs a uniform questionnaire for the player, and implements a questionnaire according to attributes such as the player's age and gender, the player's game history, and the like. However, there was a problem that a sufficient awareness survey according to the player could not be conducted.

  In order to solve the above-described problems caused by the prior art, the present invention enables various types of information distribution and various services to be provided for each player by making it possible to conduct an awareness survey according to the player. It aims to make possible.

  In order to solve the above-described problems and achieve the object, an information processing apparatus according to the present invention is an information processing apparatus provided in a game hall in which a gaming machine is installed, and includes questionnaire information including information on predetermined questions. Based on the storage means for storing, the acquisition means for acquiring the player's game history information and the player's attribute information, and the game history information and the attribute information acquired by the acquisition means, the storage means Extraction means for extracting questionnaire information corresponding to each player from stored questionnaire information, output means for outputting questionnaire information for each player extracted by the extraction means, and output by the output means Receiving means for receiving information indicating the answer from a terminal device that accepts an answer to the questionnaire information received, the storage means storing the advertisement information. The extraction means is stored in the storage means based on the game history information acquired by the acquisition means, the attribute information, and information indicating the answer received in the past by the receiving means. The questionnaire information and advertisement information corresponding to each player are extracted from the information, the output means outputs the questionnaire information and advertisement information extracted by the extraction means, and the extraction means outputs the output When the answer to the questionnaire information output in the past by the means is accepted, the advertisement information output together with the questionnaire information is set as the specific advertisement information, and from the information stored in the storage means, the questionnaire information, The advertisement information excluding the specific advertisement information is extracted.

  Further, in the above invention, the storage means stores the attribute information corresponding to identification information unique to the player along with the questionnaire information, and the acquisition means is possessed by the player, and the identification information is recorded. The game history information associated with the identification information by the game information collection device is obtained from the identification information acquisition means for acquiring the identification information from the recording medium and the game information collection device for collecting the game information of the gaming machine. Based on the game history information associated with the identification information, the attribute information specified by the identification information, and information indicating the answer. The questionnaire information and the advertising information excluding the specific advertising information are extracted from the information stored in the storage means.

  In the above invention, the questionnaire information is composed of information on a plurality of question items having a hierarchical structure, and the next question item hierarchized based on information indicating the answer to the question items received by the receiving means. Selection means for selecting the information may be further provided, and the output means may output information on the question item selected by the selection means.

  According to the said invention, the questionnaire information according to a player's game history information and attribute information can be output.

  An information management system according to the present invention is installed for each game hall, outputs questionnaire information, receives an answer from a player, and information indicating a questionnaire response received from the information processing apparatus (hereinafter referred to as an information management system) An information management system comprising: a management server that manages (questionnaire response information); and a client terminal that receives the questionnaire response information managed by the management server and presents the questionnaire response information, The information processing apparatus is acquired by a storage unit that stores questionnaire information including information on a predetermined question item, an acquisition unit that acquires player game history information, and player attribute information, and the acquisition unit. Based on the game history information and the attribute information, each of the questionnaire information stored in the storage means, Extraction means for extracting questionnaire information corresponding to the engineer, output means for outputting questionnaire information for each player extracted by the extraction means, and a terminal for accepting questionnaire responses to the questionnaire information output by the output means Receiving means for receiving the questionnaire response information from a device, and transmission means for transmitting the questionnaire response information received by the receiving means to the management server, wherein the storage means stores advertisement information, The extraction means includes information stored in the storage means based on the game history information acquired by the acquisition means, the attribute information, and the questionnaire response information received in the past by the receiving means. The questionnaire information and advertisement information corresponding to each player are extracted from the output means, and the output means uses the extraction means. The questionnaire information and advertisement information extracted in this manner are output, and when the answer to the questionnaire information output in the past by the output means is received, the extraction means specifies the advertisement information output together with the questionnaire information. As the advertisement information, the questionnaire information and the advertisement information excluding the specific advertisement information are extracted from the information stored in the storage means, and the management server extracts the questionnaire response from the information processing apparatus. Information, server receiving means for receiving identification information for identifying the client from the client terminal, server storage means for storing the questionnaire response information received from the information processing apparatus by the server receiving means, From the questionnaire response information stored in the server storage means, the server reception means Detecting the questionnaire response information for each client based on the identification information received from the client terminal by the client and setting information for specifying the questionnaire response information desired by the client for each player attribute And a server transmission means for transmitting the questionnaire response information detected by the detection means to the client terminal, the client terminal receiving a questionnaire response information from the management server; And presenting means for presenting the questionnaire response information received by the terminal receiving means.

  According to the above invention, a questionnaire according to the game history information and attribute information of the player can be performed, and the questionnaire result can be distributed to the client according to necessity for each client.

  In addition, an information processing method according to the present invention is provided in an amusement hall where a gaming machine is installed, and information processing of an information processing apparatus including a storage unit that stores questionnaire information including information on a predetermined question item and advertisement information. The information processing apparatus includes: an acquisition step of acquiring game history information of a player and attribute information of the player; and the game history information and the attribute information acquired in the acquisition step. Based on the questionnaire information stored in the storage unit, an extraction process for extracting questionnaire information corresponding to each player, an output process for outputting the questionnaire information extracted in the extraction process, and the output A receiving step of receiving information indicating the answer from a terminal device that accepts an answer to the questionnaire information output in the step, and the extraction step is acquired in the acquisition step. Further, based on the game history information, the attribute information, and the information indicating the answer received in the past in the receiving step, a questionnaire corresponding to each player is selected from the information stored in the storage unit. Information and advertisement information are extracted. In the output step, the questionnaire information and advertisement information extracted in the extraction step are output. In the extraction step, a response to the questionnaire information output in the past is accepted. In this case, the advertisement information output together with the questionnaire information is set as specific advertisement information, and the questionnaire information and the advertisement information excluding the specific advertisement information are extracted from the information stored in the storage unit. It is characterized by that.

  According to the said invention, the questionnaire information according to a player's game history information and attribute information can be output.

  According to the present invention, it is possible to conduct a consciousness survey according to a player, and there is an effect that it is possible to distribute various information and provide various services that are different for each player.

  Exemplary embodiments of an information processing apparatus, an information management system, and an information processing method according to the present invention will be explained below in detail with reference to the accompanying drawings.

(Outline of information management system)
First, an outline of an information management system according to an embodiment of the present invention will be described. FIG. 1 is a schematic diagram of an information management system according to an embodiment of the present invention. In FIG. 1, the information management system 100 includes a management DB (Date Base) 101 in which a management server (not shown) accumulates information indicating a player's questionnaire response result (hereinafter referred to as “questionnaire response information”). This management server collects questionnaire response information and provides it to a plurality of clients 103 as indicated by reference numeral 102. Note that the client 103 is an organization such as a person or company that uses questionnaire response information to perform a player's attitude survey and customer demographic analysis, as well as distribute various information and provide various services.

  The management DB 101 stores questionnaire information for conducting a consciousness survey on the player, and information indicating an answer to the questionnaire from the player (hereinafter referred to as “questionnaire answer information”). The questionnaire response information stored in the management DB 101 is an answer to the questionnaire for each attribute of the player, such as age and gender, and the player's game history. The questionnaire response information is information received from a hall computer installed in a hall to be described later.

  Each client 103 uses a terminal device to manage the management DB 101 with settings indicating necessity or unnecessary for questionnaire response information that the client 103 desires to obtain or for questionnaire response information that the client 103 does not desire to obtain. This is performed for the illustrated management server. By such an information management system 100, the client 103 can distribute advertisement information according to the player and provide various services by obtaining a desired questionnaire according to the attribute of the player. Yes.

  For example, among clients 103, Company B desires questionnaire response information for women aged 30 to 50, and is able to obtain questionnaire response information that meets this request.

(System configuration of information management system)
Next, a system configuration of the information management system 100 according to the embodiment of the present invention will be described. FIG. 2 is a system configuration diagram of the information management system 100 according to the embodiment of the present invention. In FIG. 2, the information management system 100 includes a hall computer 210, kiosk terminal 212, gaming machine 213, and game media installed in a plurality of halls 200-1 to 200-n (hereinafter referred to as “hall 200”). A lending device 214, a management server 220, and a client terminal 230 are provided. The information processing apparatus of the present invention is realized by the hall computer 210 and the kiosk terminal 212.

  The hall computer 210 is connected to the kiosk terminal 212 and the game medium lending device 214 via, for example, a LAN (Local Area Network). The hall computer 210 is connected to the management server 220 via a network such as the Internet. The management server 220 and the client terminal 230 are connected by a network such as the Internet, for example.

  The gaming machine 213 and the game medium lending device 214 are connected by wire or wirelessly, and various information such as game information described later is sent from the gaming machine 213 to the game medium lending device 214.

  The hall computer 210 is a computer device such as a PC (Personal Computer) installed in each hall 200, and is operated by a store clerk, a manager of the hall 200, or the like. Specifically, the hall computer 210 collects game information and the like of game machines (not shown) installed in the hall 200 and manages the game machines. The game information includes information such as the start of symbol variation, the occurrence of reach production, the occurrence of jackpots, the occurrence of probability variation, the number of starts, etc., the number of game media that have been launched (number of out balls), Information indicating the number of game media paid out by the gaming machine (the number of safe balls), gaming machine information for specifying the model, and the like.

  The hall computer 210 includes a hall DB (Date Base) 211. The hall DB 211 includes questionnaire information for surveying the player's attitude, questionnaire response information, player-specific identification information (member ID) recorded on a member card, etc., name, age associated with the member ID, Stores attribute information such as address and gender, game history information, advertisement information, and the like. The attribute information is not limited to name, age, address, and gender, but may include a player's hobbies, sports, personality, and the like. The hall computer 210 uses the member ID read from the member card by the kiosk terminal 212 to extract questionnaire information corresponding to the player's attributes and game history information, and transmits the questionnaire information to the kiosk terminal 212.

  The kiosk terminal 212 is a user-facing terminal device that is installed in the hall 200 and is capable of outputting information and collecting information when the player freely operates. When the member card is inserted (or presented) by the player, the kiosk terminal 212 gives points such as a store visit point and accepts operation input from the player, for example, the number of jackpots for each gaming machine, The game history information such as the number of games, the information regarding the gaming method of the gaming machine, etc. are received from the hall computer 210 and displayed.

  Further, the kiosk terminal 212 reads the member ID from the member card inserted by the player and transmits the read member ID to the hall computer 210. Furthermore, the kiosk terminal 212 transmits the member ID to the hall computer 210, receives the questionnaire information from the hall computer 210 as a result of the collation of the member ID in the hall computer 210, and displays the questionnaire information on a display or the like.

  Furthermore, the kiosk terminal 212 transmits the questionnaire response information received from the player to the hall computer 210. In response to this, the hall computer 210 stores the questionnaire response information received from the kiosk terminal 212 and transmits it to the management server 220.

  The gaming machine 213 is a pachinko gaming machine. Note that the gaming machine 213 may be a swing-type gaming machine (so-called slot gaming machine). Also, it has a function of transmitting game information such as the number of start times and the number of out balls generated with the progress of the game to the game medium lending device 214.

  The game medium lending device 214 corresponds to the game information collecting device of the present invention, and is installed / connected one-to-one with the adjacent gaming machine 213, and a game ball or game used for a game of the adjacent gaming machine 213. It is a computer device that lends game media such as medals. The game medium lending device 214 has a function of transmitting game information such as a deposit amount during a game, a game medium lending amount, and the number of replay balls to the hall computer 210. In addition, it is possible to use not only the game medium lending device 214 but also a stand computer having such a function and installed for each gaming machine 213.

  The game medium lending device 214 has a function of transmitting game machine information for specifying the type of the adjacent game machine 213. Further, the game medium lending device 214 has a function of transmitting player information for identifying a player to the hall computer 210 based on the membership card.

  The management server 220 includes the management DB 101 and accumulates and stores questionnaire response information received from the hall computer 210. In addition to the questionnaire response information, the management DB 101 also stores identification information for identifying the hall 200, questionnaire information, advertisement information, and the like.

  The client terminal 230 is a computer device such as a PC, a mobile phone, or a PDA (Person Digital Assistant) owned by the client. The client terminal 230 receives setting information indicating necessity or unnecessary for the questionnaire response information that the client desires to obtain or the questionnaire response information that the client does not desire to obtain, and transmits the received information to the management server 220.

(Functional configuration of information management system 100)
Next, a functional configuration of the information management system 100 according to the present embodiment will be described. FIG. 3 is a block diagram showing a functional configuration of the information management system 100 according to the present embodiment. Description of the functional configuration of each device will be described in the order of the kiosk terminal 212, the gaming machine 213, the game medium lending device 214, the hall computer 210, the management server 220, and the client terminal 230.

  In the hall A denoted by reference numeral 200, a kiosk terminal 212 and a hall computer 210 are installed. The kiosk terminal 212 includes a reading unit 301, a transmission unit 302, a reception unit 303, and a display unit 304. The reading unit 301 reads the member ID of the member card inserted or presented by the player. For example, the reading unit 301 may read a member card made of a magnetic card with a contact reader, or may read a member card made of a non-contact IC card with a non-contact reader.

  The transmission unit 302 transmits the member ID read by the reading unit 301 to the hall computer 210. The receiving unit 303 receives the member ID transmitted by the transmitting unit 302 and receives questionnaire information and advertisement information from the hall computer 210. The display unit 304 displays questionnaire information and advertisement information received by the receiving unit 303.

  The accepting unit 305 accepts an answer to the questionnaire information displayed on the display unit 304 from the player. The accepted questionnaire response information is transmitted to the hall computer 210 by the transmission unit 302.

  Next, the gaming machine 213 will be described. The gaming machine 213 is a pachinko gaming machine and includes a transmission unit 341. The transmission unit 341 transmits game information such as the number of start times and the number of out balls generated as the game progresses to the game medium lending device 214.

  The gaming machine 213 is provided with a non-contact IC tag (not shown). The non-contact IC tag has a function of sending identification information (game machine information) for specifying the game machine 213. The non-contact IC tag is an IC tag that performs non-contact communication using electromagnetic induction or radio waves. For example, a main control board that controls the gaming machine 213, a ROM mounted on the main control board, It is affixed to a substrate case that covers the main control substrate. The identification information is uniquely assigned to the non-contact IC tag. For example, a gaming machine ID for identifying the gaming machine 213, a gaming hall ID for identifying the gaming hall, and a manufacturer of the gaming machine 213 are specified. Maker ID and the like.

  Next, the game medium lending device 214 will be described. The game medium lending device 214 includes a receiving unit 351, a reading unit 352, a linking unit 353, and a transmitting unit 354. The receiving unit 351 receives game information transmitted from the gaming machine 213.

  The reading unit 352 reads player information for specifying a player. The player information is a member ID recorded on a portable IC tag such as a member card issued to a member of the game hall. This member ID is read by the reading unit 352 via an antenna (not shown) when a member card is inserted into a member card slot (not shown).

  The membership card is a recording medium that can be arbitrarily carried, and has an IC tag in which player information, valuable information with valuable value, and the like are recorded. The player information includes a tag ID for identifying a member card, a member ID for identifying a member of the hall 200, and the like.

  Further, the valuable information includes the remaining amount information indicating the remaining amount that can be used for borrowing game media, the number of acquired game media (so-called “stored ball information”), and the like. In addition, the point information given when visiting the store may be collectively managed in the hall DB 211, or the point information may be included in the valuable information recorded on the member card. In order to identify a member, in addition to the above-described authentication using a membership card, authentication using an information terminal such as a mobile phone, or biometric authentication such as fingerprint authentication, vein authentication, and iris authentication may be used. .

  In addition, the reading unit 352 uses a non-illustrated antenna provided in a predetermined range of the non-contact IC tag provided in the gaming machine 213 to identify the gaming machine 213 from the non-contact IC tag. It has a function to read information.

  The association unit 353 associates the game information received by the reception unit 351 with the player information and gaming machine information read by the reading unit 352. Here, game information, player information, and gaming machine information associated with each other are referred to as game history information. Note that the associating unit 353 uses setting information set in association with identification information (such as a gaming machine ID, a gaming hall ID, and a manufacturer ID) recorded on a non-contact IC tag provided in the gaming machine 213. Thus, it is possible to specify the model of the gaming machine 213 and determine whether or not the gaming machine 213 has been replaced based on the identification information.

  The transmission unit 354 has a function of transmitting the game history information of each player associated with each piece of information by the association unit 353 to the hall computer 210.

  The hall computer 210 includes a storage unit 310, an acquisition unit 311, a reception unit 312, an extraction unit 313, an output unit 314, a transmission unit 315, and a selection unit 316. The storage unit 310 corresponds to the hall DB 211 shown in FIG. 2 and stores questionnaire information including information on predetermined questions. In addition to the questionnaire information, the storage unit 310 stores questionnaire response information, a member ID, player attribute information associated with the member ID, advertisement information, and the like.

  The acquisition unit 311 acquires the attribute information of the player. Specifically, the acquisition unit 311 acquires attribute information associated with the member ID from the storage unit 310 using the player member ID received by the reception unit 312 from the transmission unit 302 of the kiosk terminal 212. The acquisition unit 311 acquires game history information for each player transmitted from the game medium lending device 214.

  The extraction unit 313 extracts questionnaire information corresponding to each player from the questionnaire information stored in the storage unit 310, using the game history information and attribute information acquired by the acquisition unit 311. For example, when there is game history information indicating that the model S has been played and the player has an attribute such as a male in his twenties living in Tokyo, the extraction unit 313 has a questionnaire corresponding to the game history information and attribute information of the player. Extract information. That is, in this case, the extraction unit 313 extracts questionnaire information of the model S targeting young people in urban areas, for example.

  The output unit 314 outputs the questionnaire information extracted by the extraction unit 313. Specifically, the output unit 314 includes a transmission unit 315, and the transmission unit 315 transmits the questionnaire information extracted by the extraction unit 313 to the kiosk terminal 212. In addition, you may link game hall ID etc. with the questionnaire information transmitted.

  In the present embodiment, the storage unit 310 specifically stores attribute information corresponding to identification information unique to the player, together with questionnaire information. The identification information unique to the player is, for example, a member ID. More specifically, the storage unit 310 stores the address, age, sex, and the like of each player for each member ID.

  In addition, the acquisition unit 311 specifically includes an identification information acquisition unit (not shown) and a game history information acquisition unit (not shown). The identification information acquisition unit acquires the identification information from the kiosk terminal 212 from a member card possessed by the player and recorded with identification information such as a member ID. More specifically, the identification information acquisition unit acquires the member ID when the reception unit 312 receives the member ID read by the reading unit 301 of the kiosk terminal 212.

  In addition, the game history information acquisition unit, from the game medium lending device 214 that collects game information of the gaming machine, the game history information in which the member ID, the gaming machine information, and the like are linked by the linking unit 353 of the game medium lending device 214 To get. The acquired game history information is stored in the storage unit 310.

  In this case, the extraction unit 313 responds to each player from the questionnaire information stored in the storage unit 310 based on the game history information associated with the member ID and the attribute information specified by the member ID. Questionnaire information is extracted. The questionnaire information extracted by the extraction unit 313 is transmitted to the kiosk terminal 212 by the output unit 314 (transmission unit 315).

  Further, the extraction unit 313 extracts the questionnaire information using the game history information and the attribute information except for the questionnaire information output in the past by the output unit 314. In addition, about the judgment whether questionnaire information was output in the past, what is necessary is just to judge whether it output in the past by performing flag processing to the questionnaire information output.

  Further, the receiving unit 312 receives the questionnaire information transmitted from the player by the receiving unit 305 of the kiosk terminal 212 in response to the transmission of the questionnaire information by the transmitting unit 315 from the kiosk terminal 212. In this case, the extraction unit 313 extracts the questionnaire information using the attribute information, except for the questionnaire information output in the past by the output unit 314, which has already received an answer. Note that the questionnaire response information received from the kiosk terminal 212 is stored in the storage unit 310 and transmitted to the management server 220 by the transmission unit 315.

  In the present embodiment, the questionnaire information is made up of a plurality of questions having a hierarchical structure, as will be described in detail later with reference to FIG. In this case, the selection unit 316 selects information on the next question item that is hierarchized based on the answer to the question item of the questionnaire information received in the past. Note that regarding whether or not the answer to the questionnaire information has been accepted in the past, it may be determined whether or not the answer has been accepted in the past by performing flag processing on the questionnaire information that has received the answer. In addition, the output unit 314 outputs information on the question item selected by the selection unit 316.

  Further, in the present embodiment, as described above, the storage unit 310 stores advertisement information. In this case, the extraction unit 313 extracts advertisement information from the advertisement information stored in the storage unit 310 using the game history information and attribute information acquired by the acquisition unit 311. For example, if there is game history information indicating that the model S has been played and the player has an attribute such as a male in his twenties living in Tokyo, the extraction unit 313 performs a questionnaire using the game history information and attribute information of the player. Extract information.

  That is, for example, in this case, the extraction unit 313 extracts advertisement information for young people who play the model S in the urban area. Specifically, the extraction unit 313 outputs advertisement information related to the model S, advertisement information that has not been played by the player, and the like based on the game history information. The output unit 314 outputs the advertisement information extracted by the extraction unit 313 together with the questionnaire information.

  The extraction unit 313 extracts advertisement information using the game history information, attribute information, and past questionnaire response information. Note that the advertisement information extracted using past questionnaire response information is, for example, when it is found that the user likes a certain production x of a certain model X as a result of a questionnaire for a certain player. , Advertising information of other models for players who prefer the production x of the model X.

  Further, the extraction unit 313 extracts the advertisement information and the questionnaire information using the game history information and the attribute information except for the advertisement information output in the past by the output unit 314. As for the determination of whether or not the advertisement information has been output in the past, as in the case of the determination of whether or not the questionnaire information has been output in the past, flag processing is performed on the output advertisement information so that it can be output in the past. What is necessary is just to judge whether it was done. Note that even if certain advertisement information has been output in the past, if the questionnaire has not been answered, the same advertisement information may be output again without being output in the past.

  Further, the extraction unit 313 may preferentially output different advertisement information of the same advertiser. Different advertising information of the same advertiser is, for example, advertising information of model X, but different advertising information, for example, advertising information showing an outline to be shown to the player for the first time, second game The advertising information is different according to the order of showing to the player, such as the advertising information showing the presentation to the player.

  Further, in the present embodiment, the questionnaire information typically includes information relating to gaming machines and amusement halls. The advertisement information is typically related to a gaming machine or a game arcade. As described above, the attribute information is information relating to the player's age, sex, address, and the like.

  The management server 220 includes a transmission / reception unit 321, a storage unit 322, and a detection unit 323. The transmission / reception unit 321 sends questionnaire response information desired by the client for each player attribute together with questionnaire response information from the hall computer 210 and identification information (hereinafter referred to as “client ID”) for identifying the client from the client terminal 230. The setting information for specifying is received. The management server 220 performs distribution flag processing, which will be described later, on the questionnaire response information using the setting information, and sets the questionnaire response information distributed for each client or the questionnaire response information not distributed.

  The storage unit 322 corresponds to the management DB 101 shown in FIGS. 1 and 2, and stores the questionnaire response information received from the hall computer 210 by the transmission / reception unit 321. From the questionnaire response information stored in the storage unit 322, the detection unit 323 uses the client ID received from the client terminal 230 by the transmission / reception unit 321 and the flag set by the setting information (hereinafter referred to as “distribution flag”). Based on this, questionnaire response information for each client is detected. The transmission / reception unit 321 transmits the questionnaire response information detected by the detection unit 323 to the client terminal 230. Further, the transmission / reception unit 321 transmits questionnaire information to be executed to the hall computer 210.

  The client terminal 230 includes an input unit 331, a transmission / reception unit 332, and a presentation unit 333. The input unit 331 accepts an input from a client operator such as a client ID and setting information for specifying questionnaire response information desired by the client. The setting information is information for setting flag indicating necessity / unnecessary in the management server 220 for the questionnaire response information that the client desires to obtain or for the questionnaire response information that the client does not desire to obtain. Specifically, the setting information includes, for example, information requesting a questionnaire result of a male in his 20s who has a game history of model S, information requesting a questionnaire result of model XX of the player group, and the like. This is information indicating the client's desire for questionnaire response information.

  The transmission / reception unit 332 transmits the client ID, setting information, and the like input to the input unit 331 to the management server 220. In addition, the transmission / reception unit 332 receives questionnaire response information from the management server 220 in response to transmission of a client ID, setting information, and the like. The presentation unit 333 presents the questionnaire response information received by the transmission / reception unit 332 to the operator by voice or display.

(Hardware configuration of computer device)
Next, the hardware configuration of the computer device (the hall computer 210, the kiosk terminal 212, the gaming machine 213, the game medium lending device 214, the management server 220, and the client terminal 230) illustrated in FIG. 2 will be described. Here, a description will be given mainly as a computer device of the hall computer 210. FIG. 4 is a block diagram illustrating a hardware configuration of the computer apparatus.

  In FIG. 4, a computer device (hall computer 210) includes a CPU 401, a ROM 402, a RAM 403, a magnetic disk drive 404, a magnetic disk 405, an optical disk drive 406, an optical disk 407, and an audio I / F (interface) 408. A speaker 409, an input device 410, a video I / F 411, a display 412, and a communication I / F 413. Each component 401 to 413 is connected by a bus 420.

  The CPU 401 controls the entire computer device. The ROM 402 records various programs such as a boot program and a communication program. The RAM 403 is used as a work area for the CPU 401.

  An information processing program is recorded in the ROM 402 of the hall computer 210. The information processing program is a program for extracting questionnaire information and advertisement information from the questionnaire information and advertisement information recorded on the magnetic disk 405 using the player's game history information and player attribute information.

  In addition, the information processing program obtains information on the next question item that has been hierarchized based on the answer to the question information of the questionnaire information received from the player from the information of the plurality of question items constituting the questionnaire information of the hierarchical structure. Includes an information selection program to select.

  Note that the extraction unit 313 and the selection unit 316 of the hall computer 210 illustrated in FIG. 3 are realized by the CPU 401. That is, the function of the extraction unit 313 is realized by the CPU 401 executing the information processing program. Further, the function of the selection unit 316 is realized by the CPU 401 executing the information selection program.

  A distribution flag setting program and an information detection program are recorded in the ROM 402 of the management server 220. The distribution flag setting program is a program for setting a flag for distinguishing questionnaire response information to be distributed or questionnaire response information not to be distributed to the client terminal 230 using the setting information received from the client terminal 230. . The flagged questionnaire response information is stored in the management DB 101.

  The information detection program is a program that detects questionnaire response information for each client based on the client ID and the distribution flag. The detected questionnaire response information is output to the client terminal 230 via the communication I / F 413. Note that the detection unit 323 of the management server 220 illustrated in FIG. 3 is realized by the CPU 401. That is, the function of the detection unit 323 is realized by the CPU 401 executing the information detection program.

  The magnetic disk drive 404 controls the reading / writing of the data with respect to the magnetic disk 405 according to control of CPU401. The magnetic disk 405 records data written under the control of the magnetic disk drive 404. As the magnetic disk 405, for example, an HD (hard disk) or an FD (flexible disk) can be used. The magnetic disk 405 corresponds to the hall DB 211 and records player attribute information, questionnaire information, questionnaire response information, advertisement information, and the like associated with the member ID. Note that the storage unit 310 of the hall computer 210 and the storage unit 322 of the management server 220 shown in FIG. 3 are realized by the magnetic disk 405.

  The optical disk drive 406 controls reading / writing of data with respect to the optical disk 407 according to the control of the CPU 401. The optical disc 407 is a detachable recording medium from which data is read according to the control of the optical disc drive 406. As the optical disc 407, a writable recording medium can be used. In addition to the optical disk 407, the removable recording medium may be an MO, a memory card, or the like.

  The audio I / F 408 is connected to a speaker 409 for audio output. The speaker 409 outputs sound. Examples of the input device 410 include a remote controller including a plurality of keys for inputting characters, numerical values, various instructions, a keyboard, a mouse, a touch panel, and the like. The receiving unit 305 of the kiosk terminal 212 and the input unit 331 of the client terminal 230 shown in FIG.

  The video I / F 411 is connected to the display 412. Specifically, the video I / F 411 includes, for example, a graphic controller that controls the entire display 412, a buffer memory such as a VRAM (Video RAM) that temporarily records image information that can be displayed immediately, and a graphic controller. Based on the output image data, the display 412 is configured by a control IC or the like.

  The display 412 displays icons, cursors, menus, windows, or various data such as characters and images. As this display 412, for example, a CRT, a TFT liquid crystal display, a plasma display, or the like can be adopted. The display unit 304 of the kiosk terminal 212 and the presentation unit 333 of the client terminal 230 shown in FIG.

  The communication I / F 413 is connected to a network and functions as an interface with the CPU 401. Each computer apparatus can transmit and receive information through the communication I / F 413. The reception unit 312 and transmission unit 315 of the hall computer 210 shown in FIG. 3, the transmission unit 302 and reception unit 303 of the kiosk terminal 212, the transmission unit 341 of the gaming machine 213, and the reception unit 351 and transmission unit 354 of the game medium lending device 214. The transmission / reception unit 321 of the management server 220 and the transmission / reception unit 332 of the client terminal 230 are realized by the communication I / F 413. Note that a card reader as the reading unit 352 is attached to the game medium lending device 214.

(Example of questionnaire table recorded on magnetic disk)
Next, an example of a questionnaire table recorded on the magnetic disk 405 will be described with reference to FIG. FIG. 5 is an explanatory diagram showing an example of a questionnaire table recorded on the magnetic disk 405. The questionnaire table shown in FIG. 5 is recorded in the hall computer 210 or the management server 220.

  In FIG. 5, the questionnaire table 500 includes attribute information 501, game history information 502, and questionnaire information 503. The attribute information 501 includes a player's address, gender, age, and the like. The address is classified, for example, for each prefecture. The age is classified, for example, in units of 10 years old.

  The game history information 502 includes the name of the game model and the game time. Both the model name and the game time played are the most recent game history.For example, the model name played is the name of the model that has been playing for the longest time so far, or the game time is the cumulative total so far. It can also be used as a game time. The questionnaire information 503 is recorded corresponding to the address, sex, age, and game history.

  For example, three types of TM21 to 23 are recorded corresponding to a man in his twenties living in Tokyo who played “Winter ○ Nata 2”. For example, questionnaire information 503 of TM21 indicated by reference numeral 510 indicates one of questionnaire information 503 for men in their 20s living in Tokyo who played “Winter ○ Nata 2”.

  Note that the game history information 502 indicates the name of the game model and the game time, but in addition to the game information such as the number of starts, the amount of loaned game media, the number of out balls, the number of safe balls, etc. It is also possible to include information such as the number of times, the model manufacturer name of the model that has been played, and the model manufacturer name that has been playing for the longest time, and record questionnaire information 503 corresponding thereto. In this way, it becomes possible to conduct a more detailed questionnaire.

(An example of questionnaire information)
Next, an example of the questionnaire information 503 illustrated in FIG. 5 will be described with reference to FIGS. 6A and 6B. FIG. 6A is an explanatory diagram of an example of the first-level questionnaire information. Note that the questionnaire information shown in FIG. 6A shows the details of TM21 shown by reference numeral 510 in the questionnaire information 503 shown in FIG.

  The questionnaire information 510 of TM21 shown in FIG. 6A includes a plurality of question items having a hierarchical structure, and corresponds to the highest-level first-level question item 601, the corresponding option 602, and the option 602. It consists of a question item 603 in the second layer. Further, the lower level questions will be described in FIG. The questionnaire information 510 relates to “Winter ○ Nata 2” extracted based on the game history information.

  In FIG. 6A, for example, for the question item “What is your favorite production?”, The question item of the TM 21-1 in the second layer indicated by reference numeral 610 corresponding to the option 602 (for example, “notification effect”). Is prepared. Corresponding to the “reach effect” of the option 602, the question items of the TM21-2 in the second hierarchy are prepared. Further, in response to the “big hit effect” of the option 602, the question items of the TM21-3 in the second hierarchy are prepared.

  FIG. 6B is an explanatory diagram showing details of the questionnaire information of the second hierarchy. In FIG. 6B, the question items of TM21-1 indicated by reference numeral 610 in FIG. 6A are shown. A question item 610 of TM 21-1 shown in FIG. 6B includes a question item 611 in the second layer, an option 612 corresponding to the question item 611, and a question item 613 in the third layer corresponding to the option 612.

  Specifically, for example, for the question item “What is your favorite notice?”, The question item of TM21-1-1 in the third layer corresponds to the option 612 (for example, “window conversation notice”). It is prepared. Corresponding to the other options 612, a third-level question item 613 is prepared. Similarly, the TM 21-2 and TM 21-3 shown in FIG. 6A have the second level questions, the corresponding options, and the third level questions. It is possible to accept answers.

  In the above description, the questionnaire information up to the third level is taken as an example, but the number of levels is not limited to this, and questions of lower levels may be prepared. . In addition, for example, up to a certain level (for example, the second level), it is also possible to set the third and subsequent layers as different questions as the same questions.

(An example of flag setting for questionnaire information performed by hall computer)
Next, with reference to FIG. 7, an example of flag setting for questionnaire information performed in the hall computer 210 will be described. FIG. 7 is an explanatory diagram showing an example of flag setting for questionnaire information performed by the hall computer 210. In FIG. 7, an explanatory diagram 700 is a setting of a questionnaire output flag indicating whether or not each questionnaire information has been output for each player (player S in the illustrated example), and a response to the output questionnaire information. The setting of the answered flag indicating whether or not has been completed is shown.

  Specifically, the questionnaire output flag is set to ON for questionnaire information that has already been output, and the questionnaire output flag is set to OFF for questionnaire information that has not been output. The flag processing for turning on the questionnaire output completion flag is performed when the questionnaire information is output. Of the questionnaire information that is output, the answered flag is ON for those that have responded, and the answered flag is OFF for those that have not responded. The flag processing for turning on the answered flag is performed when an answer is accepted.

(Example of advertisement information table recorded on magnetic disk)
Next, an example of the advertisement information table recorded on the magnetic disk 405 will be described with reference to FIG. FIG. 8 is an explanatory diagram showing an example of the advertisement information table recorded on the magnetic disk 405. The advertisement information table shown in FIG. 8 is recorded in the hall DB 211 of the hall computer 210 and the management DB 101 of the management server 220.

  In FIG. 8, the advertisement information table 800 includes attribute information 801, game history information 802 and 803, and advertisement information 804. The attribute information 801 includes a player's address, gender, age, and the like. The address is classified, for example, for each prefecture. The age is classified, for example, in units of 10 years old.

  The game history information indicated by reference numeral 802 indicates the model name on which the player has played. This model name is, for example, the name of the model that played the most recently, but is not limited to this, the model name of the model that has played the longest day of the day, or the model name of the model that has the longest accumulated game time so far And so on.

  The game history information indicated by reference numeral 803 indicates model names that have never been played. Here, for example, among models that have never been played, models that are the same manufacturer as the model that played the most recently, and models that are expected to have an advertising effect for players who prefer the most recently played model are listed. ing. For convenience, only one model that has never played is shown here, but there are actually a plurality of models.

  The advertising information 804 includes business type advertisements and model type advertisements. Note that the industry-type advertisement and the model-type advertisement are not related to each other and are output separately. “Industry” of the advertisement information 804 indicates the industry that is interested in the person of each attribute and the industry that is desired to be sold to the person of each attribute corresponding to the attribute information 801. In particular, in the advertisement information 804, the model is a model that the player has never played in the past, and indicates a model that is expected to have an advertising effect.

  Note that the game history information indicated by reference numeral 802 indicates only the model name of the game played, but in addition to this, other information such as game information such as the number of starts, the amount of game media loaned, the number of out balls, the number of safe balls, etc. It is also possible to include information such as the number of visits to the store, the name of the model maker of the model that has played, the name of the model maker that has played the longest game, and the like, and the corresponding advertisement information 804 can be recorded. In this way, it is possible to provide advertisement information more suitable for the player.

(An example of flag setting of advertisement information performed by hall computer)
Next, an example of the flag setting of the advertisement information performed by the hall computer 210 will be described with reference to FIG. FIG. 9 is an explanatory diagram showing an example of flag setting of advertisement information performed by the hall computer 210. In addition, although the advertisement information of a model is demonstrated here, it is the same also about the advertisement information of a business type.

  In FIG. 9, an explanatory diagram 900 shows the setting of an advertisement output flag indicating whether or not each advertisement information has been output for each player (player S in the illustrated example). Specifically, the advertisement output flag is set to ON for advertisement information that has already been output, and the advertisement output flag is set to OFF for advertisement information that has not been output. The flag processing for turning on the advertisement output completion flag is performed when advertisement information is output. The flag processing may be performed depending on whether or not there is an answer to the questionnaire. That is, the process of turning on the advertisement output flag when the answer to the questionnaire is accepted may be performed.

(Example of delivery flag setting for each client performed by the management server)
Next, an example of delivery flag setting for each client performed by the management server 220 will be described with reference to FIG. FIG. 10 is an explanatory diagram showing an example of a delivery flag setting for each client performed by the management server 220.

  In FIG. 10, an explanatory diagram 1000 shows the setting of a delivery flag indicating whether or not questionnaire response information is delivered to a specific client (Company A). This distribution flag is set by setting information received from the client terminal 230. In the explanatory diagram 1000, attribute information 1001, questionnaire response information 1002, and a distribution flag 1003 are shown. The distribution flag 1003 is set for each questionnaire response information 1002, and is ON for those that the client desires to obtain, and OFF for those that the client does not wish to obtain.

  For example, when the client desires to distribute the questionnaire response information of “male in his twenties living in Tokyo”, the distribution flag 1003 of the corresponding questionnaire response information is ON. In addition, when the distribution of the questionnaire response information of “person who likes the model X” is desired, the distribution flag 1003 of the corresponding questionnaire response information is ON. In this case, the management server 220 associates the player's age group and preference with the questionnaire response information for processing the distribution flag in order to extract the questionnaire response information of “person who likes model X”. It is sufficient to hold the table in advance. Specifically, by using this table, the client selects an age group or a person who likes the distribution, and the corresponding questionnaire response information is identified from the table, and the distribution flag of the identified questionnaire response information is specified. Processing to turn ON 1003 may be performed.

(Example of information processing procedure performed by Hall computer)
Next, an example of an information processing procedure performed by the hall computer 210 will be described with reference to FIG. FIG. 11 is a flowchart illustrating an example of an information processing procedure performed by the hall computer 210.

  In FIG. 11, the CPU 401 of the hall computer 210 determines whether or not the member ID read from the member card by the kiosk terminal 212 has been acquired (step S1101). The member ID is acquired by receiving from the kiosk terminal 212 via the communication I / F 413. Until the member ID is acquired (step S1101: No loop), when the member ID is acquired (step S1101: Yes), the attribute of the player corresponding to the member ID is specified (step S1102).

  Then, game history information corresponding to the member ID is acquired from the hall DB 211 (step S1103). Further, using the questionnaire table 500 shown in FIG. 5, the questionnaire information is specified using the game history information and the attribute information (step S1104). Then, it is determined whether or not there is a questionnaire output completed flag (see FIG. 7) that is set for each player among the specified questionnaire information (step S1105). That is, in step S1105, it is determined whether there is questionnaire information that has been output in the past.

  If it is determined in step S1105 that the questionnaire output flag is ON (step S1105: Yes), it is determined whether there is an answer flag (see FIG. 7) in the questionnaire information (see FIG. 7). Step S1106). That is, in step S1106, it is determined whether there is questionnaire information for which an answer has already been received. If it is determined in step S1106 that there is an answer flag that is ON (step S1106: Yes), the game history information and attribute information are used, excluding the questionnaire output flag and answer flag that are ON. Questionnaire information is extracted (step S1107).

  Thereafter, advertisement information extraction processing described later with reference to FIG. 12 is performed (step S1108). Then, the questionnaire output flag is set to ON for the questionnaire information (step S1109), and the extracted information including the questionnaire information and the advertisement information is output (step S1110), and the series of processing ends.

  The output information is transmitted to the kiosk terminal 212 via the communication I / F 413 and displayed on the display 412 of the kiosk terminal 212. As for the output order of information from the display 412 of the kiosk terminal 212, the questionnaire information is output after the advertisement information is output for a predetermined time. This makes it possible for the player to answer the questionnaire after browsing the advertisement information. Note that the information output order is not limited to this, and for example, the advertisement information may be output to the corner of the questionnaire information output on the display 412, that is, the questionnaire information and the advertisement information may be output simultaneously. Is possible.

  On the other hand, if it is determined in step S1105 that there is no questionnaire output completed flag (step S1105: No), that is, it is determined that none of the questionnaire information identified in step S1104 has been output in the past. If so, the specified questionnaire information is extracted (step S1111), and the process proceeds to the advertisement information extraction process in step S1108.

  If it is determined in step S1106 that no answer flag is ON (step S1106: No), that is, if it is determined that no answer has been received for the questionnaire information, the process proceeds to step S1111. .

(Example of advertising information extraction processing procedure)
Next, an example of the advertisement information extraction processing procedure performed by the hall computer 210 will be described with reference to FIG. FIG. 12 is a flowchart illustrating an example of an advertisement information extraction processing procedure performed by the hall computer 210. This advertisement information extraction process shows the process of step S1108 in FIG. 11 in detail.

  In the flowchart of FIG. 12, the advertisement information extraction process (step S1108) specifies advertisement information corresponding to the game history information and attribute information (step S1201). And it is judged whether there exists any questionnaire information which accepted the reply in the past (step S1202). That is, it is determined whether or not there is questionnaire information in which the answered flag (see FIG. 7) is set to ON.

  If it is determined in step S1202 that there is questionnaire information for which an answer has been accepted in the past (step S1202: Yes), the questionnaire response information of the player is acquired (step S1203). Then, it is determined whether or not there is an advertisement output flag (see FIG. 9) of advertisement information set for each player in the acquired questionnaire response information that is ON (step S1204). That is, it is determined whether or not the advertisement information has been output in the past.

  If it is determined in step S1204 that the advertisement output flag is ON (step S1204: Yes), the game history information, the attribute information, and the questionnaire response information are excluded by excluding the advertisement output flag that is ON. The advertisement information is extracted by using (step S1205). The advertisement information extracted using the game history information and the attribute information is advertisement information according to the game history, address, sex, age, etc. (see FIG. 8).

  Further, the advertisement information extracted using the questionnaire response information is, for example, an advertisement of “Winter ○ Nata 2” when there is questionnaire response information that prefers “Winter ○ Nata 2” as a preference of a certain player. Information, advertisement information of other models preferred by other players who frequently play “Winter ○ Nata 2”, and advertisement information of models succeeding “Winter ○ Nata 2”. Further, the advertisement information may be relatively interested in a player group who prefers “Winter ○ Nata 2”. In other words, the advertisement information extracted using the game history information, the attribute information, and the questionnaire response information is advertisement information that takes into account the actual game content, the player's age and preferences, and the like.

  Thereafter, the advertisement output flag of the advertisement information is set to ON (step S1206), and the process proceeds to step S1109 shown in FIG. On the other hand, if it is determined in step S1204 that no advertisement output flag is ON (step S1204: No), that is, all of the acquired advertisement information has not been output in the past. Then, advertisement information is extracted using the game history information, attribute information, and questionnaire response information (step S1207), and the flag processing in step S1206 is performed.

  In the present embodiment, the advertisement information and the questionnaire response information are output in pairs, that is, if the questionnaire response is accepted, the advertisement information output in the past exists. Should do. However, although there is questionnaire information for which an answer has been accepted in the past (step S1202: Yes), there is no advertisement output flag that is ON (step S1204: No), that is, the questionnaire is answered. Although there is no advertisement information output in the past, the case where the advertisement information is newly updated is assumed.

  If it is determined in step S1202 that there is no questionnaire information for which an answer has been accepted in the past (step S1202: No), it is determined whether there is an advertisement output flag that is ON (step S1208). If it is determined that an advertisement output flag is ON (step S1208: Yes), advertisement information output in the past is excluded, and advertisement information is extracted using the game history information and attribute information (step S1209). ). Thereafter, flag processing in step S1206 is performed.

  On the other hand, if it is determined in step S1208 that no advertisement output flag is ON (step S1208: No), the advertisement information specified in step S1201 is extracted (step S1210), and the flag processing in step S1206 is performed. .

(An example of the information selection processing procedure performed by the hall computer)
Next, an example of an information selection processing procedure performed by the hall computer 210 will be described with reference to FIG. FIG. 13 is a flowchart illustrating an example of an information selection processing procedure performed by the hall computer 210. Note that the flowchart shown in FIG. 13 is a process performed after the flowchart shown in FIG.

  In FIG. 13, the CPU 401 of the hall computer 210 determines whether or not the kiosk terminal 212 has received information indicating an answer result for the question item of the first hierarchy from the kiosk terminal 212 by receiving an answer to the questionnaire from the player. Judgment is made (step S1301). At this time, the kiosk terminal 212 may display, for example, “If you answer the questionnaire, you will receive points”.

  If it is determined in step S1301 that information indicating an answer result for the first-level question is not received (step S1301: No), it is determined whether or not a predetermined time has elapsed (step S1302). The predetermined time is a time during which it is assumed that the player does not answer the answer to the question, and is, for example, 30 seconds.

  Note that the determination in step S1302 is not limited to determining whether or not a predetermined time has elapsed, but may be determination as to whether or not information indicating that the cancellation of the answer to the questionnaire has been received is received from the kiosk terminal 212. It may be determined whether or not information indicating that the membership card has been removed from the kiosk terminal 212 has been received from the kiosk terminal 212.

  If it is determined in step S1302 that the predetermined time has not elapsed (step S1302: No), the process proceeds to step S1301, and it is determined whether information indicating a result of answering the question is received. On the other hand, if it is determined in step S1302 that the predetermined time has elapsed (step S1302: Yes), information indicating that the display of the questionnaire information is stopped is transmitted to the kiosk terminal 212 (step S1303), and the series of processes is terminated. . In this case, since the player has not answered the questionnaire, for example, points are not given.

  In step S1301, when information indicating the answer result for the first-level question item is received (step S1301: Yes), the lower-level question item (see FIG. 6-1) is selected according to the answer (step S1304). Thereafter, it is determined whether or not information indicating an answer result with respect to the lower-level question is received (step S1305).

  If it is determined that the information indicating the answer result for the lower-level question item has not been received (step S1305: No), it is determined whether a predetermined time has elapsed (step S1306). Note that the determination in step S1306 is not limited to determining whether or not a predetermined time has passed, as in the above-described determination in step S1302, but information indicating that the cancellation of the answer to the questionnaire has been received from the kiosk terminal 212. It may be determined whether or not information indicating that the membership card has been taken out from the kiosk terminal 212 is received.

  If it is determined in step S1306 that the predetermined time has not elapsed (step S1306: NO), the process proceeds to step S1305, where it is determined whether information indicating an answer result for the lower-level question item has been received. On the other hand, if it is determined in step S1306 that the predetermined time has elapsed (step S1306: Yes), the process proceeds to step S1303, and information indicating that the display of the questionnaire information is stopped is transmitted to the kiosk terminal 212. At this time, the information indicating the answer result to the higher-level question item received in step S1301 may be recorded in the hall DB 211 as the player's questionnaire result, or deleted as the questionnaire is not present. May be.

  In step S1305, when information indicating an answer result for the question item in the lower hierarchy is received (step S1305: Yes), it is determined whether there is a question item in the lower hierarchy (see FIG. 6-2) (step S1307). . Further, when it is determined that there is a question item in a lower hierarchy (step S1307: Yes), a question item in a lower hierarchy is selected in step S1304.

  If it is determined in step S1307 that there are no further lower level questions (step S1307: No), an answer flag indicating that there is an answer in the questionnaire information is set to ON (step S1308). Then, the questionnaire response information is stored in the hall DB 211 (step S1309). Further, the player is given points (step S1310), and the questionnaire response information is transmitted to the management server 220 (step S1311), and the series of processes is terminated.

(Example of information detection processing procedure performed by the management server)
Next, an example of an information detection processing procedure performed by the management server 220 will be described with reference to FIG. FIG. 14 is a flowchart illustrating an example of an information detection processing procedure performed by the management server 220.

  In FIG. 14, the management server 220 is in a standby state until it receives information requesting distribution of questionnaire response information from the client terminal 230 (step S1401: No loop), and information indicating that the distribution request is requested. Is received (step S1401: Yes), based on the client ID included in the information requesting the distribution from the hole DB 211 and the distribution flag set for each questionnaire response information (see FIG. 10). The questionnaire response information is detected (step S1402). Thereafter, the detected questionnaire response information is distributed to the client terminal 230 that has made the distribution request (step S1403), and the series of processing ends.

  As described above, according to the hall computer 210 according to the present embodiment, since the questionnaire information is extracted and output using the game history information and the attribute information, the game history information and attributes of the player are displayed. It is possible to conduct an awareness survey according to the situation, and it is possible to distribute various information and provide various services according to the player.

  In addition, the hall computer 210 uses the game history information associated with the identification information such as the member ID acquired from the game medium lending device 214 and the attribute information specified by the identification information acquired from the kiosk terminal 212 to Since the questionnaire information corresponding to each player is extracted from the questionnaire information stored in the DB 211 and output, it is possible to conduct a consciousness survey according to the player's game history information and attributes.

  Also, since the questionnaire information is extracted and output using the game history information and the attribute information except for the questionnaire information output in the past, the same questionnaire information is not output again and efficiently. A player's attitude survey can be conducted.

  In addition, the questionnaire information is extracted and output using game history information and attribute information, except for the questionnaire information that has been accepted in the past. However, only those that have already been answered can be excluded. Therefore, a player's attitude survey can be performed efficiently.

  In addition, based on the answers to the questionnaire information questionnaire, the information on the next hierarchical questionnaire is selected and output, so it is possible to carry out the questionnaire by delving into the contents that the player is interested in it can. In particular, since the answer to the questionnaire is received by the kiosk terminal 212 installed in the hall 200, the questionnaire can be carried out before the player forgets the contents and impressions during the game.

  In addition, since the advertisement information is extracted and output using the game history information and the attribute information, unnecessary information is not notified, so that not only annoyance is given, but also for the player. Since it is possible to provide advertisement information of an interesting content, it is possible to enhance the advertising effect of the advertisement information.

  In addition, since the advertisement information is extracted and output using game history information, attribute information, and information indicating past questionnaire response results, the response results of the questionnaire can be reflected, and more effective. Publicity can be promoted.

  In addition, since the advertisement information is extracted using the game history information and the attribute information except for the advertisement information output in the past, it is possible to prevent the same advertisement information from being output again. It is possible to prevent annoying the person from being bothered.

  In addition, since the game history information includes at least the gaming machine information for identifying the gaming machine that the player has played, the player's preference for the model can be reflected in the questionnaire information and the advertising information. it can. Thereby, while being able to carry out an effective questionnaire, it becomes possible to obtain an advertising effect.

  In addition, since the question information included in the questionnaire information is related to the gaming machine, it is possible to listen to the player's preference for the model. Therefore, it is possible to conduct an effective questionnaire and reflect the player's preference in the questionnaire information and the advertisement information.

  Further, by setting the advertisement information to the content related to the gaming machine, the gaming machine having the most advertising effect on the player can be targeted for the advertisement.

  In addition, since information regarding the player's age, gender, and address is used as attribute information, for example, using general information registered at the time of membership registration, an effective questionnaire and advertisement information can be provided. Can be done. In addition, if other elements such as hobbies, sports, personality, etc. are included as attribute information, players can be classified in more detail, and more effective questionnaires and advertisement information should be provided. Is also possible.

  As described above, according to the information processing apparatus, the information management system, and the information processing method according to the present invention, it is possible to conduct a consciousness survey according to the player, Various services can be provided.

  The information processing method described in this embodiment can be realized by executing a program prepared in advance on a computer such as a personal computer or a workstation. This program is recorded on a computer-readable recording medium such as a hard disk, a flexible disk, a CD-ROM, an MO, and a DVD, and is executed by being read from the recording medium by the computer. The program may be a transmission medium that can be distributed via a network such as the Internet.

  As described above, the information processing apparatus, information management system, and information processing method according to the present invention are useful for conducting a questionnaire to players, and in particular, pachinko halls and game centers (playland) for registering players as members. Suitable for use in

1 is a schematic diagram of an information management system according to an embodiment of the present invention. 1 is a system configuration diagram of an information management system according to an embodiment of the present invention. It is a block diagram which shows the functional structure of the information management system concerning this Embodiment. It is a block diagram which shows the hardware constitutions of a computer apparatus. It is explanatory drawing which showed an example of the questionnaire table currently recorded on the magnetic disc. It is explanatory drawing which showed an example of the questionnaire information of a 1st hierarchy. It is explanatory drawing which showed the detail of the questionnaire information of a 2nd hierarchy. It is explanatory drawing which showed an example of the flag setting of the questionnaire information performed with a hall computer. It is explanatory drawing which showed an example of the advertisement information table recorded on the magnetic disc. It is explanatory drawing which showed an example of the flag setting of the advertisement information performed with a hall computer. It is explanatory drawing which showed an example of the delivery flag setting for every client which a management server performs. It is a flowchart which shows an example of the information processing procedure which a hall computer performs. It is a flowchart which shows an example of the advertising information extraction processing procedure which a hall computer performs. It is a flowchart which shows an example of the information selection processing procedure which a hall computer performs. It is a flowchart which shows an example of the information detection process procedure which a management server performs.

Explanation of symbols

100 Information management system 101 Management DB (server storage means)
200 hall 210 hall computer (information processing equipment)
211 Hall DB (storage means)
212 Kiosk terminal (information processing equipment)
213 Game machine 214 Game media lending device (game information collecting device)
220 management server 230 client terminal 301 reading unit 302 transmitting unit 303 receiving unit 304 display unit 305 receiving unit 310 storage unit (storage means)
311 acquisition unit (acquisition means, identification information acquisition means, game history information acquisition means)
312 Receiver (Receiver)
313 Extraction unit (extraction means)
314 Output unit (output means)
315 Transmission unit (transmission means)
316 Selection unit (selection means)
321 transceiver unit (server receiving means, server transmitting means)
322 Storage unit (server storage means)
323 Detection unit (detection means)
331 Input unit 332 Transmission / reception unit (terminal reception means)
333 presentation unit (presentation means)
341 Transmission unit 351 Reception unit 352 Reading unit 353 Linking unit 354 Transmission unit

Claims (5)

An information processing apparatus provided in a game arcade where a gaming machine is installed,
Storage means for storing questionnaire information including information on predetermined questions,
An acquisition means for acquiring game history information of the player and attribute information of the player;
Extraction means for extracting questionnaire information corresponding to each player from the questionnaire information stored in the storage means based on the game history information and the attribute information acquired by the acquisition means;
Output means for outputting questionnaire information for each player extracted by the extraction means;
Receiving means for receiving information indicating the answer from a terminal device that accepts an answer to the questionnaire information output by the output means;
With
The storage means stores advertisement information,
The extraction means, based on the information indicating the answer previously received by the game history information acquired by the acquisition means and the attribute information and the receiving unit, information that is stored in said storage means from among the, it extracts the advertisement information and the questionnaire information corresponding to each player,
And the output means, before Symbol questionnaire information extracted by the extraction means and outputting the advertisement information,
The extraction means, when an answer to the questionnaire information output in the past by the output means is received, sets the advertisement information output together with the questionnaire information as specific advertisement information, and stores the information stored in the storage means. during from the questionnaire information, the information processing apparatus characterized by extracting a, the advertisement information other than the specific advertisement information. The storage means stores the attribute information corresponding to player-specific identification information together with the questionnaire information,
The acquisition means includes
Identification information acquisition means for acquiring the identification information from a recording medium possessed by the player and recording the identification information;
Game history information acquisition means for acquiring the game history information associated with the identification information by the game information collection device from the game information collection device for collecting game information of the gaming machine;
Have
Said extracting means, said game history information in which the identification information has been correlated, the basis of the information indicating the reply and the attribute information specified by the identification information, the information that is stored in said storage means during from the questionnaire information processing apparatus according to claim 1, characterized in that to extract the advertisement information other than the specific advertisement information. The questionnaire information is composed of information on a plurality of questionnaire items having a hierarchical structure,
Based on the information indicating the answer to the question received by the receiving means, further comprising a selection means for selecting the information of the next question questions hierarchically,
The information processing apparatus according to claim 1, wherein the output unit outputs information on a question item selected by the selection unit. An information processing device installed at each amusement hall, which outputs questionnaire information and receives responses from players;
A management server for managing information indicating a questionnaire response received from the information processing apparatus (hereinafter referred to as “questionnaire response information”);
A client terminal that receives the questionnaire response information managed by the management server and presents the questionnaire response information;
An information management system comprising:
The information processing apparatus includes:
Storage means for storing questionnaire information including information on predetermined questions,
An acquisition means for acquiring game history information of the player and attribute information of the player;
Extraction means for extracting questionnaire information corresponding to each player from the questionnaire information stored in the storage means based on the game history information and the attribute information acquired by the acquisition means;
Output means for outputting questionnaire information for each player extracted by the extraction means;
Receiving means for receiving the questionnaire response information from a terminal device that accepts a questionnaire response to the questionnaire information output by the output means;
Sending means for sending the questionnaire response information received by the receiving means to the management server;
Have
The storage means stores advertisement information,
The extraction means, based on said questionnaire answer information received in the past by the game history information and the attribute information and the receiving means is acquired by the acquisition unit, the information that is stored in said storage means from within, it extracts the advertisement information and the questionnaire information corresponding to each player,
And the output means, before Symbol questionnaire information extracted by the extraction means and outputting the advertisement information,
The extraction means, when an answer to the questionnaire information output in the past by the output means is accepted , sets the advertisement information output together with the questionnaire information as specific advertisement information, and stores the information stored in the storage means. from, extracted and questionnaire information, and advertising information except the specific advertisement information, and
The management server
Server receiving means for receiving the questionnaire response information from the information processing apparatus and identification information for identifying the client from the client terminal;
Server storage means for storing the questionnaire response information received from the information processing apparatus by the server reception means;
From the questionnaire response information stored in the server storage means, the identification information received from the client terminal by the server reception means and the questionnaire response information desired by the client for each player attribute are specified. Detecting means for detecting the questionnaire response information for each client based on the setting information for
Server transmission means for transmitting the questionnaire response information detected by the detection means to the client terminal;
Have
The client terminal is
Terminal receiving means for receiving the questionnaire response information from the management server;
Presenting means for presenting the questionnaire response information received by the terminal receiving means;
An information management system comprising: An information processing method of an information processing apparatus provided with a storage unit that is provided in a game arcade where a gaming machine is installed and stores questionnaire information including information on predetermined questions and advertisement information,
The information processing apparatus includes:
An acquisition step of acquiring game history information of the player and attribute information of the player;
Based on the game history information and the attribute information acquired in the acquisition step, an extraction step of extracting questionnaire information corresponding to each player from the questionnaire information stored in the storage unit;
An output step for outputting the questionnaire information extracted in the extraction step;
A receiving step of receiving information indicating the answer from a terminal device that accepts an answer to the questionnaire information output in the output step;
Run
In the extraction step, on the basis of the information indicating the answer previously received the game history information acquired by the acquisition step and the attribute information in the reception step, that is stored in the storage unit from among the information, it extracts the advertisement information and the questionnaire information corresponding to each player,
In the output process, before Symbol questionnaire information that has been extracted by the extraction process and to output the advertising information,
In the extraction step, when an answer to questionnaire information output in the past is accepted, the advertisement information output together with the questionnaire information is set as specific advertisement information, and the questionnaire stored in the storage unit the information processing method characterized by extracting the information, and the advertisement information other than the specific advertisement information.

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