JP5663108B1 - SNS server, store visit promotion system and program - Google Patents

Abstract

In an advertisement-type SNS, provision of a technique that can more reliably notify a member who participates in an advertisement group corresponding to an advertisement with a store visit privilege. An SNS server includes a communication unit, a storage unit, and a control unit, and provides an advertisement-type SNS. The control unit adds the usage count at the store to the usage count of the member information specified from the group member list, and adds the usage amount at the store to the total usage amount of the member information. Update (S13, S14). Further, when the member information is updated, the control unit determines whether or not the total number of times of use of the group member list is the number of group use minus 1 at which the store visit privilege is received (S15). Here, if an affirmative determination is made (S15: YES), the control unit transmits a message to the effect that a store visit privilege is received at the next visit (S16). [Selection] Figure 10

Description

The present invention relates to an SNS server that provides an advertisement-type SNS (Social Networking Service) that prompts customers to visit a store, and a technology related thereto.

  In recent years, SNS (Social Networking Service) using the Internet has been widely used. SNS is a community-type WEB site whose purpose is to promote connections between people. The SNS mainly provides a profile function for publishing one's own profile and photograph, a message transmission / reception function for exchanging messages, a group function for participation of specific members, and the like (for example, Patent Documents 1 and 2).

JP 2008-243008 A JP 2014-096179 A

  The inventor of the present application applied a conventional SNS and recalled a new advertisement-type SNS that encourages SNS members to visit the store.

  Specifically, in an advertisement-type SNS, each store registered in advance by a contract or the like creates an advertisement group on the SNS. In this advertisement group, information related to products and services is provided, and benefits for visiting the store are given to participating members according to predetermined conditions. For this reason, it is possible to encourage members who are interested in the products and services provided by the advertisement group to actively participate in the advertisement group.

  That is, in the advertisement-type SNS, each store has an advantage of encouraging SNS members to visit the store, and SNS members can purchase products and services of interest using the benefits at the time of store visit. There are advantages.

  Further, since the advertisement group is a group related to a specific product or service, it is composed of members who have similar interests. Therefore, compared with the case where a group is simply created, the exchange between the participating members in the advertisement group becomes more active.

  However, in the advertisement-type SNS, when the notification of the store visit privilege to the participating members is insufficient, there is a problem that the store promotion effect cannot be sufficiently obtained.

  Then, this invention aims at providing the technique which can notify a store visit privilege more reliably with respect to the member who participates in the advertisement group corresponding to the advertisement with a store visit privilege in advertisement type SNS. .

  In order to achieve the above object, the present invention creates an advertisement group corresponding to an advertisement with a store visit privilege by using the group function, and promotes an advertisement-type SNS (Social Networking Service) to the participants of the advertisement group. ) And a communication unit connectable to a network, a storage unit, and a control unit, the control unit via the communication unit together with an advertisement group creation request, When receiving the advertisement group information including the name of the service and the number of groups used to receive the store visit privilege, the advertisement group information is added to the advertisement information list stored in the storage unit, and the communication unit When an SNS member receives an application for participation in the advertising group and receives the member identifier, the member identifier, the number of uses, and the total amount of use are recorded in association with each other. Member information is created, added to the group member list stored in the storage unit, and through the communication unit, along with the use notification of the product or service corresponding to the advertisement group, a user identifier, the number of uses, and When the usage amount is received, the member information of the corresponding member is specified from the group member list based on the user identifier, the usage number is added to the usage count of the specified member information, and the member information is used. The member information is updated by adding the usage amount to the total amount. When the member information is updated, it is determined whether or not the total number of times of use of the group member list is the group usage number minus one. If it is determined and affirmative determination is made, an SNS server is provided that outputs that the store visit privilege is received at the next store visit

  In addition, when the control unit receives the advertisement group ranking display request via the communication unit, the control unit preferably generates and outputs a usage frequency ranking based on the usage frequency of the group member list.

  In addition, when the control unit receives the advertisement group ranking display request via the communication unit, the control unit preferably generates and outputs a usage total ranking based on the total usage of the group member list.

  The advertisement group information further includes a final target usage number and an advertisement effective period, and the control unit determines that the total number of times of use of the group member list is the final target usage number after the advertisement effective period ends. It is preferable to output that a store visit privilege associated with the achievement of the final target usage number is received at the next visit.

  In addition, the present invention creates an advertisement group corresponding to an advertisement with a store visit privilege using the group function, and provides an advertisement-type SNS (Social Networking Service) that prompts the participants of the advertisement group to visit the store. A) receiving the advertisement group information including the name of the product or service and the number of groups used to receive the store visit via the communication unit of the computer, together with a request to create the advertisement group, and b ) Adding the advertisement group information to an advertisement information list stored in the storage unit of the computer; and c) an application for participation in the advertisement group by a member of the SNS, together with an identifier of the member for communication of the computer. D) recording the identifier of the member, the number of uses and the total amount of use Creating member information and adding it to the group member list stored in the storage unit of the computer; e) a user identifier, usage number and usage amount along with a notification of use of goods or services corresponding to the advertising group Is received through the communication unit of the computer, f) the member information of the corresponding member is specified from the group member list based on the user identifier, and g) is specified in the step f). The member information is updated by adding the usage number received in step e) to the usage count of the member information and adding the usage amount received in step e) to the total usage amount of the member information. And h) when the member information is updated in step g), the group member list A step of determining whether or not the total value of the number of uses of the group is the group use number minus 1, and if i) affirmative determination is made in step h), the fact that the store visit privilege is received at the next visit is output And a program for executing the steps.

  In addition, the present invention creates an advertisement group corresponding to an advertisement with a store visit privilege using the group function, and provides an advertisement-type SNS (Social Networking Service) that prompts the participants of the advertisement group to visit the store. When the ad group information including the name of the product or service and the number of group usages that can receive the store visit privilege is received together with the request for creating the ad group, the ad group information is added to the ad information list. When the identifier of the member is received together with the means and the application for participation in the advertisement group by the member of the SNS, member information for recording the identifier of the member, the number of uses and the total amount of use is created and stored in the storage unit Member information adding means for adding to a group member list, and a product or service corresponding to the advertisement group A member information specifying means for specifying the member information of the corresponding member from the group member list based on the user identifier when receiving the user identifier, the number of usages, and the usage amount together with the usage notification, and the member information specifying Member information updating means for updating the member information by adding the usage number to the usage count of the member information specified by the means and adding the usage amount to the total usage amount of the member information, and updating the member information After the update by the means, a determination means for determining whether or not the total number of times of use of the group member list is minus the number of group use minus 1, and if the determination means makes an affirmative determination, And an SNS server. The SNS server further includes an output means for outputting that the message is received.

  In addition, the present invention is a store visit promotion system, which creates an advertisement group corresponding to an advertisement with a store visit privilege using a group function, and is an advertisement-type SNS (Social Networking) that prompts the participants of the advertisement group to visit the store Service), a store terminal connected to the SNS server via a network, and a user terminal connected to the SNS server via the network, the SNS server connected to the network An advertisement including a connected communication unit, a storage unit, and a control unit, and including the name of the product or service and the number of group usages that can receive a store visit privilege along with the request to create an advertisement group via the communication unit. When group information is received from the store terminal, the advertisement group information is added to the advertisement information list stored in the storage unit, and the communication information is stored. When the member's identifier is received from the user terminal together with the application for participation in the advertisement group by the SNS member via the communication unit, member information for recording the member's identifier, the number of uses, and the total amount of use is created. , Adding to the group member list stored in the storage unit, and using the communication unit, the usage identifier of the product or service corresponding to the advertisement group, and the user identifier, the number of usages and the usage amount are stored in the store terminal. The member information of the corresponding member is specified from the group member list based on the user identifier, and the usage count is added to the usage count of the specified member information and the total usage amount of the member information is added. By adding the usage amount, the member information is updated. When the member information is updated, the group membership information is updated. It is determined whether or not the total number of use times of the group is the group use number minus 1, and if the determination is affirmative, the user terminal indicates that the store visit privilege is received at the next store visit via the communication unit. A store visit promotion system characterized by notifying the store is further provided.

  According to the SNS server of the first aspect, when the total value of the number of uses of the group member list becomes minus 1 for the number of group use to which the store visit privilege is given, it is output that the store visit specification can be received at the next store visit. Therefore, the store visit privilege can be more reliably notified to each member of the advertisement group, and each member can visit the store.

  According to the SNS server of the second aspect, each member of the advertisement group can grasp the current usage frequency ranking.

  According to the SNS server described in claim 3, each member of the advertisement group can grasp the current total usage ranking.

  According to the SNS server according to claim 4, when the total number of times of use of the group member list reaches the final target usage number after the expiration of the validity period, the store visit benefit associated with the achievement of the final target usage number can be received at the next visit. Is output. Therefore, it is possible to more reliably notify each member of the advertisement group of the store visit privilege associated with the achievement of the final target usage number, and it is possible to promote the visit of each member.

  According to the program of the fifth aspect, it is possible to notify the store visit privilege more reliably to each member of the advertisement group, and it is possible to promote the visit of each member.

  According to the SNS server of the sixth aspect, the store visit privilege can be more reliably notified to each member of the advertisement group, and each member can visit the store.

  According to the store visit promotion system according to the seventh aspect, it is possible to more reliably notify the store visit privilege to each member of the advertisement group, and it is possible to promote the visit of each member to the store.

The block diagram which shows the structure of the store visit promotion system by embodiment of this invention. The block diagram which shows the hardware constitutions of a SNS server. The sequence diagram which shows the process of a store visit promotion system. The figure which shows a user registration screen. The figure which shows a member information list. The figure which shows an advertisement registration screen. The figure which shows an advertisement information list. The figure which shows a group participation application screen. The figure which shows a group member list. The flowchart which shows the update process of a group member list. The flowchart which shows a ranking display process. The figure which shows the example of a display of use frequency ranking. The flowchart which shows the process after advertisement effective period end. The flowchart which shows the ranking display process which concerns on a modification. The figure which shows the example of a display of use total amount ranking.

<1. Embodiment>
<1-1. Configuration>
A store visit promotion system 100 according to an embodiment of the present invention will be described with reference to FIGS.

  A store visit promotion system 100 shown in FIG. 1 includes an SNS server 1 that provides SNS (Social Networking Service), user terminals 3 (3A, 3B,...), And store terminals 4 (4A, 4B,...). Composed. The SNS server 1, the user terminal 3, and the store terminal 4 are connected to each other via a network 2 including the Internet. In addition, the connection form to the network 2 may be wired or wireless.

  The SNS server 1 is a server that provides an advertisement-type SNS (Social Networking Service) that encourages members to visit the store. Note that the advertisement-type SNS of this embodiment includes a profile function, a message transmission / reception function, a group function, and the like, as in a normal SNS.

  In the advertisement-type SNS, it is possible for each store registered in advance by a contract or the like to create an advertisement group corresponding to an advertisement with a store visit privilege using a group function.

  On the other hand, SNS members (users) can participate by selecting a desired advertisement group from among a plurality of advertisement groups generated by the group function. Each advertisement group is provided with benefits at the time of visit according to the number of times of use, and members participating in the advertisement group can receive the benefit of visiting the store.

  Since this advertisement-type SNS is intended to promote store visits, it is provided for each area where stores can be visited. That is, in an advertisement-type SNS corresponding to a specific area (Hiroshima City or the like), the stores that can be registered are limited to those having an address in the specific area. In addition, members (users) who can be registered in the advertisement-type SNS corresponding to a specific area are limited to those having an address in the specific area.

  The SNS server 1 has the same configuration as a known server computer, and as shown in FIG. 2, includes a CPU 11, a RAM 12, a ROM 13, a communication unit (communication IF) 14, a storage unit 15, and the like. 18 are connected to each other.

  The CPU 11 is a central processing unit, and executes various processes described later in cooperation with the RAM 12, the ROM 13, and the like. Specifically, the CPU 11 executes various processes by executing one or more programs installed in advance. Thus, the CPU 11 functions as a control unit that controls the operation of the SNS server 1 in an integrated manner.

  The RAM 12 temporarily stores data when the CPU 11 performs calculations, and the ROM 13 is a read-only memory in which a program such as BIOS is stored.

  The storage unit 15 is composed of a hard disk (HDD), and stores a member information list 11 (FIG. 5), an advertisement information list (FIG. 7), a group member list (FIG. 9) and the like which will be described later.

  The user terminal 3 has the same configuration as a known tablet terminal, and can perform network communication with the SNS server 1 via the network 2.

  The store terminal 4 has the same configuration as a known personal computer, and can perform network communication with the SNS server 1 via the network 2. A card reader is connected to the store terminal 4, and information on the group card issued to the group members of the advertisement group can be acquired via the card reader.

<1-2. Operation>
Next, each process of the store visit promotion system 100 will be described with reference to FIGS.

  Hereinafter, along with the sequence diagram of FIG. 3, membership registration processing (S1, S2), advertisement group creation processing (S3, S4), advertisement group participation application processing (S5, S6), and use of goods or services The processing (S7, S8) will be described sequentially.

<Member registration process (FIG. 3: S1, S2)>
In order to use the advertisement-type SNS according to the present embodiment, the user needs to perform membership registration in advance. Member registration to the SNS is performed via a user registration screen shown in FIG.

  When a name, password, address, and e-mail address are input on the user registration screen shown in FIG. 4 and the registration button is pressed, the user terminal 3 accepts a member registration application (step S1 in FIG. 3). Then, the user terminal 3 transmits information input on the user registration screen (FIG. 4) to the SNS server 1 as member information together with the member registration application.

  In response to the member registration application, the SNS1 server 1 adds the member information received from the user terminal 3 to the member information list 11 shown in FIG. 5 (step S2). As shown in FIG. 5, in the member information list 11, the ID, name, address, password, and e-mail address of each member UA, UB,... Are recorded.

  When member information is added to the member information list 11, the SNS server 1 transmits a member registration completion notification to the registered member's e-mail address. The user who has received the member registration completion notification can log in to the SNS. The login to the SNS is performed by inputting a login ID (e-mail address or the like) and a password on a predetermined login screen (not shown).

  By performing the processes in steps S1 and S2 as described above, the member information of the new member is appropriately added to the member information list 11 shown in FIG.

<Advertising group creation process (FIG. 3: S3, S4)>
Each store registered in advance in the SNS through a contract or the like can create an advertisement group via the advertisement registration screen shown in FIG.

  Specifically, in the advertisement registration screen shown in FIG. 6, when various information is input and the registration button is pressed, the store terminal 4 accepts an advertisement group creation request (step S3 in FIG. 3). And the store terminal 4 transmits the information input via the advertisement registration screen (FIG. 6) to the SNS server 1 as advertisement group information together with the advertisement group creation request.

  In response to the advertisement group creation request, the SNS server 1 adds the advertisement group information received from the store terminal 4 to the advertisement information list shown in FIG. 7 (step S4). As shown in FIG. 7, the advertisement information list 12 includes an ID of each advertisement GA, GB,..., A product or service name, the number of group uses that can receive the store visit privilege, and the store visit privilege when the group use number is reached. The final target usage number, the store visit privilege when the final target usage number is reached, and the advertisement effective period are recorded.

  By performing the processes in steps S3 and S4 as described above, the advertisement group information of the new advertisement group is appropriately added to the advertisement information list 12 shown in FIG.

<Advertising group participation application processing (FIG. 3: S5, S6)>
In the above-described steps S3 and S4, when an advertisement group is created, SNS members can browse information on the advertisement group. For example, when the advertisement group GA is selected by the member UA on the group selection screen (not shown), the group participation application screen shown in FIG. 8 is displayed on the display unit of the user terminal 3 used by the member UA.

  As shown in FIG. 8, information regarding the selected advertisement group GA is displayed on the group participation application screen. In addition, a participation application button is provided at the bottom of the group participation application screen. When the participation application button is pressed, the user terminal 3 accepts an application for participation in the advertisement group GA (step S5 in FIG. 3). The user terminal 3 transmits the member ID “U001” of the member UA and the group ID “A001” of the advertisement group GA to the SNS server 1 together with the application for participation in the advertisement group GA by the member UA.

  The SNS server 1 specifies the group member list 13 (FIG. 9) corresponding to the advertisement group GA based on the group ID “A001”. Then, the SNS server 1 adds member information of the member UA corresponding to the member ID “U001” (step S6). As shown in FIG. 9, in the group member list 13, the ID of each participating member, the number of uses, and the total use amount are recorded as member information. Note that when the member information is added, 0 is input as the initial value for the number of uses and the total amount of use.

  Further, the SNS server 1 specifies the address of the member information corresponding to the member UA from the member information list shown in FIG. 5 based on the member ID “U001”. Then, the SNS server 1 notifies the SNS administrator of the address of the newly participating member UA and instructs the issuance of a group card.

  As a result, the SNS administrator can issue a group card corresponding to the advertisement group GA and then send it to the address of the member UA. This group card is for presenting to a store when purchasing a target product or service. It is assumed that the group ID and member ID are recorded on the group card using a two-dimensional barcode or the like.

<Process accompanying use of goods or services (FIG. 3: S7, S8)>
As described above, when a member of SNS makes an application for participation in an advertising group, a group card is issued and sent to the address of the member. And when the member of SNS uses the goods or service of an advertising group in a store, bring and present a group card.

  On the other hand, the store terminal 4 reads the information recorded on the group card via the card reader, and acquires the group ID and the member ID (step S7 in FIG. 3). And the store terminal 4 transmits group ID, member ID, the number of uses, and a usage amount to the SNS server 1 with a store use notification.

  For example, if the member UK has purchased a pair of 8,000 yen products (N company's sneakers) from the advertising group GA, the store terminal 4 has a group ID “A001”, a member ID “U009”, and a usage number “1”. ”And the usage amount“ 8000 ”are transmitted to the SNS server 1.

  In response to this, the SNS server 1 executes a group member list update process (the flowchart of FIG. 10) (step S8).

  Specifically, the SNS server 1 first specifies the group member list 13 (FIG. 9) of the corresponding group GA based on the group ID “A001” (step S11 in FIG. 10). Thereafter, the SNS server 1 specifies the member information of the member UK from the group member list 13 based on the user ID “U009” (step S12).

  Then, the SNS server 1 adds the usage number “1” to the usage count of the specified member information (step S13), and adds the usage amount “8000” to the total usage amount (step S14), thereby increasing the member UK. Update member information for.

  When the member information of the member UK is updated, the SNS server 1 determines whether or not the total number of uses of the group member list 13 is the number of group uses minus 1 at which the store visit privilege is received (step S15). .

  If it determines with YES in step S15, it will progress to step S16, and if it determines with NO, a process will be complete | finished.

  In step S16, the SNS server 1 uses a message function of the SNS to transmit a message to the effect that a store visit privilege associated with reaching the number of use of the group can be received at the next store visit to all members of the advertisement group GA.

  According to the operation as described above, if the total value of the number of uses of the group member list 13 becomes minus one for the number of group usage that can receive the store visit privilege, the store visit privilege associated with the arrival of the group use at the next visit can be received. A message is sent to all members of the advertising group GA. For this reason, it is possible to more reliably notify each member of the store visit privilege associated with reaching the number of group uses, and it is possible to promote each member's store visit.

<Ranking display process>
Next, the ranking display function provided by the advertisement-type SNS will be described with reference to the flowchart of FIG. The ranking display function is a function for displaying the usage frequency ranking of members participating in the advertisement group.

  For example, when a ranking display instruction is received by a member UA of the advertisement group GA, the SNS server 1 executes the process of the flowchart of FIG.

  Specifically, the SNS server 1 first refers to the group member list 13 (FIG. 9) of the advertisement group GA, and sorts the member information in descending order of the number of uses (step S21).

  And the SNS server 1 produces | generates the display data of the use frequency ranking shown in FIG. 12 based on the member information sorted by step S21, and transmits to the user terminal 3 of member UA (step S22).

  According to the above ranking display function of the number of uses, each member of the advertisement group GA can view the current ranking of the number of uses. Here, if it is notified that points according to the ranking will be given after the period ends, it becomes possible to urge each member of the advertising group GA to visit the store.

<Processing after the advertisement validity period>
Finally, the processing after the end of the advertising validity period will be described with reference to the flowchart of FIG.

  For example, when the advertisement effective period of the advertisement group GA ends, the SNS server 1 determines whether or not the total use count of the group member list 13 is equal to or greater than the final target use count (step S31 in FIG. 13).

  If it is determined YES in step S31, the SNS server 1 uses the message function of the SNS to send a message to the members of the advertising group GA that the store visit privilege associated with reaching the final target usage number is received at the next store visit. Transmit (step S32).

  According to the above process, it is possible to more reliably notify each member of the advertising group GA of the store visit privilege associated with the achievement of the final target usage number.

<2. Modification>
The store visit promotion system according to the present invention is not limited to the above-described embodiment, and various modifications and improvements can be made within the scope described in the claims.

  For example, in the above embodiment, the case where the display data of the usage frequency ranking (FIG. 12) is generated in accordance with the ranking display instruction is exemplified, but the present invention is not limited to this, and the display of the total usage ranking (FIG. 15) is performed. Data may be generated.

  In such a modification, for example, when a ranking display instruction is received by a member UA of the advertisement group GA, the SNS server 1 executes the process of the flowchart of FIG.

  Specifically, the SNS server 1 first sorts the member information in descending order of the total usage amount with reference to the group member list 13 (FIG. 9) of the advertisement group GA (step S41).

  And the SNS server 1 produces | generates the display data of the usage total ranking shown in FIG. 15 based on the member information sorted by step S41, and transmits to the user terminal 3 of member UA (step S42).

  As described above, the SNS server according to the present invention is suitable for providing an advertisement-type SNS that promotes store visits.

1 SNS server, 2 networks, 3 user terminals, 4 store terminals,
11 Member information list, 12 Advertisement information list, 13 Group member list,
15 storage unit, 18 buses, 100 store visit promotion system,
GA advertising group, UA, UB, UK member

Claims (7)

An SNS server that creates an advertisement group corresponding to an advertisement with a store visit benefit using a group function and provides an advertisement-type SNS (Social Networking Service) that encourages the participants of the advertisement group to visit the store,
A communication unit connectable to the network;
A storage unit;
A control unit;
With
The controller is
When receiving the advertisement group information including the name of the product or service and the number of groups used for receiving the store benefit along with the request for creating the advertisement group via the communication unit, the advertisement group information is stored in the storage unit. To the list of existing ad information,
When receiving the identifier of the member together with the application for participation in the advertising group by the SNS member via the communication unit, the member information for recording the member identifier, the number of times of use, and the total amount of use in association is created. Add to the group member list stored in the storage unit,
When the user identifier, the number of usages and the usage amount are received together with the notification of the use of the product or service corresponding to the advertisement group via the communication unit, the member information of the corresponding member based on the user identifier is sent to the group member Identify from the list,
The member information is updated by adding the usage number to the total usage count of the member information and adding the usage amount to the total usage amount of the member information,
When the member information is updated, it is determined whether or not the total number of times of use of the group member list is the group usage number minus 1.
If an affirmative determination is made, the SNS server outputs that the store visit privilege is received at the next store visit. In the SNS server according to claim 1,
When the control unit receives the advertisement group ranking display request via the communication unit, the control unit generates and outputs a usage frequency ranking based on the usage frequency of the group member list. . In the SNS server according to claim 1,
When the control unit receives the advertisement group ranking display request through the communication unit, the control unit generates and outputs a total usage ranking based on the total usage amount of the group member list. . In the SNS server according to any one of claims 1 to 3,
The ad group information further includes a final target usage number and an advertisement validity period,
The controller is
After the end of the advertising validity period, it is determined whether the total number of times of use of the group member list has reached the final target usage number,
If an affirmative determination is made, the SNS server outputs that a store visit privilege associated with the achievement of the final target usage number is received at the next store visit. A computer functioning as an SNS server that creates an advertisement group corresponding to an advertisement with a store visit benefit using the group function and provides an advertisement-type SNS (Social Networking Service) that encourages the participants of the advertisement group to visit the store,
a) receiving the advertisement group information including the name of the product or service and the number of groups used to receive the store visit via the communication unit of the computer together with the request for creating the advertisement group;
b) adding the advertisement group information to an advertisement information list stored in the storage unit of the computer;
c) receiving an identifier of the member via the communication unit of the computer together with an application for participation in the advertising group by a member of the SNS;
d) creating member information for recording the identifier of the member, the number of times of use and the total amount of use, and adding it to the group member list stored in the storage unit of the computer;
e) receiving a user identifier, the number of usages and a usage amount together with a usage notification of a product or service corresponding to the advertisement group via a communication unit of the computer;
f) identifying member information of the corresponding member based on the user identifier from the group member list;
g) The usage number received in step e) is added to the usage count of the member information specified in step f), and the usage amount received in step e) is added to the total usage amount of the member information. A step of updating the member information,
h) when the member information is updated in the step g), determining whether the total number of times of use of the group member list is the group usage number minus 1;
i) If affirmative determination is made in step h), a step of outputting that the store visit privilege is received at the next visit;
A program for running An SNS server that creates an advertisement group corresponding to an advertisement with a store visit benefit using a group function and provides an advertisement-type SNS (Social Networking Service) that encourages the participants of the advertisement group to visit the store,
When receiving the advertisement group information including the name of the product or service and the number of groups used to receive the store visit privilege together with the advertisement group creation request, the advertisement group information adding means for adding the advertisement group information to the advertisement information list;
When the member's identifier is received together with the application for participation in the advertising group by the SNS member, member information for recording the member's identifier, the number of uses and the total amount of use is created, and the group stored in the storage unit Member information adding means for adding to the member list;
A member for identifying member information of the corresponding member from the group member list based on the user identifier when receiving the user identifier, the number of usage and the usage amount together with the notification of use of the product or service corresponding to the advertisement group Information identification means;
Member information updating means for updating the member information by adding the usage number to the usage count of the member information specified by the member information specifying means and adding the usage amount to the total usage amount of the member information;
Determination means for determining whether or not the total number of times of use of the group member list after the update by the member information update means is the group usage count minus 1;
When a positive determination is made by the determination unit, an output unit that outputs that the store visit privilege is received at the next visit;
SNS server characterized by comprising. A store visit promotion system,
An SNS server that creates an advertisement group corresponding to an advertisement with a store visit benefit using a group function and provides an advertisement-type SNS (Social Networking Service) that encourages the participants of the advertisement group to visit the store;
A store terminal connected to the SNS server via a network;
A user terminal connected to the SNS server via the network;
With
The SNS server is
A communication unit connected to the network;
A storage unit;
A control unit;
Have
Upon receiving from the store terminal advertisement group information including the name of the product or service and the number of groups used to receive store benefits, together with the advertisement group creation request via the communication unit, the advertisement group information is stored in the storage unit. To the ad information list stored in,
When the member identifier is received from the user terminal together with the application for participation in the advertisement group by the SNS member via the communication unit, member information for recording the member identifier, the number of times of use, and the total amount of use is created. And adding to the group member list stored in the storage unit,
Upon receiving from the store terminal a user identifier, the number of usages, and a usage amount together with a notification of use of a product or service corresponding to the advertising group via the communication unit, member information of the corresponding member based on the user identifier Is identified from the group member list,
The member information is updated by adding the usage number to the total usage count of the member information and adding the usage amount to the total usage amount of the member information,
When the member information is updated, it is determined whether or not the total number of times of use of the group member list is the group usage number minus 1.
If an affirmative determination is made, the store visit promotion system is configured to notify the user terminal that the store visit privilege can be received at the next store visit via the communication unit.

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