JP6652546B2 - Point management apparatus, point management method, point management program, and recording medium for point management program - Google Patents

Description

  The present invention relates to the technology of the point service business.

  Currently, the point service business is active. The point service business is a business form in which a user who purchases a product at a real store or a virtual store is given points as a privilege for purchasing the product. Patent Literature 1 describes a business model in which, when a consumer purchases a product from a company and pays for the product, an intermediary that has made a contract with the company gives points to the consumer. I have.

JP 2002-24664 A

  Store operators need to prepare as many products as possible in advance so as to meet the needs of various users. In particular, for a site operator of a virtual store built on the Internet, increasing the number of products to be posted on an information site in the virtual store is a priority issue. Therefore, it is conceivable to apply the business model of Patent Document 1 to the seller of the product. However, since the seller of the product is not a purchaser of the product, it is not appropriate to use a conventional business model in which points are given as a privilege of purchasing the product.

  The present invention has been made in view of the above circumstances, and it is an object of the present invention to provide a business model having a mechanism capable of efficiently increasing product information posted on an information site in a virtual store.

  In order to solve the above problems, a point management device according to claim 1 gives a point to a seller who has posted product information on an information site, and has requested the disclosure of user entry information for the product information on the information site. And a point calculation unit for subtracting points from owned points.

  The point management device according to claim 2 is the point management device according to claim 1, wherein the point calculation unit accumulates points in accordance with the listing of a plurality of product information by the exhibitor, and collects points from the accumulated points. It is characterized by being reduced.

  The point management device according to claim 3 is the point management device according to claim 1 or 2, wherein the point calculation unit gives points according to purchase of points by the exhibitor, and subtracts points from purchase points. It is characterized by.

  A point management device according to a fourth aspect is the point management device according to any one of the first to third aspects, wherein the point calculation unit gives a point to a user who has entered product information of the information site. Features.

  A point management device according to a fifth aspect is the point management device according to any one of the first to fourth aspects, wherein the point calculation unit responds to a point back request from an exhibitor who has received unauthorized entry information disclosure. To return the seller's points to the original.

  A point management device according to a sixth aspect is the point management device according to any one of the first to fifth aspects, wherein the point calculation unit removes a predetermined number of points according to a point use request from an exhibitor or a user. To an information site.

  The point management device according to claim 7 is the point management device according to claim 1, wherein the point calculation unit is an introduction source that introduced the information site and an introduction that received an introduction of the information site. It is characterized by giving points first.

  The point management device according to claim 8 is the point management device according to claim 7, wherein the point calculation unit gives points to the introduction source when the introduction destination introduces the information site. I do.

  According to a ninth aspect of the present invention, in the point management device according to any one of the first to eighth aspects, the product information is information on a real estate or information on a movable property.

  A point management device according to a tenth aspect is the point management device according to any one of the first to ninth aspects, wherein the entry information is information for inquiring the product information or information for evaluating the product information. It is characterized by.

  The point management method according to claim 11, wherein in the point management method performed by a point management device, the point management device gives a point to a seller who has posted product information on an information site, and a user with respect to the product information on the information site. A step of subtracting points from the points owned by the exhibitor who has requested entry information disclosure is performed.

  A point management program according to a twelfth aspect of the present invention causes a computer to function as the point management device according to any one of the first to tenth aspects.

  A point management program recording medium according to a thirteenth aspect is characterized by recording the point management program according to the twelfth aspect.

  According to the present invention, it is possible to provide a business model having a mechanism capable of efficiently increasing the product information posted on the information site in the virtual store.

FIG. 4 is a diagram showing characteristics of a business model according to the present invention. FIG. 4 is a diagram showing further features of the business model according to the present invention. FIG. 4 is a diagram showing further features of the business model according to the present invention. It is a figure showing composition of a merchandise information introduction system. It is a figure showing the functional block composition of a member management system. It is a figure showing the functional block composition of a point management system. FIG. 2 is a diagram illustrating a functional block configuration of a product information posting system. FIG. 2 is a diagram illustrating a functional block configuration of an entry system. It is a figure showing the functional block composition of an introduction system. It is a figure showing an outline of processing operation about point processing. It is a figure showing the processing sequence of member registration. It is a figure showing an example of a member registration screen. FIG. 4 is a diagram illustrating an example of a data configuration. It is a figure which shows the process sequence of article information publication, entry to article information, and entry purchase. It is a figure showing an example of an entry input screen. FIG. 15 is a diagram illustrating an effect of the processing in FIG. 14. It is a figure showing the processing sequence of point purchase. It is a figure showing an example of a point purchase screen. It is a figure showing the processing sequence of point back. It is a figure showing the processing sequence of friend introduction. It is a figure showing the processing sequence of friend introduction. It is a figure showing the processing sequence of point exchange.

  FIG. 1 is a diagram showing features of a business model according to the present invention. FIG. 1 shows an example of introducing renovation property information on real estate. In order for the seller of the renovated property information to make a profit by selling the product, it is necessary to acquire the entry information of the user who has accessed the company's product information posted on the information site of the product information introduction system.

  Therefore, the present invention has a mechanism in a merchandise information introduction system for providing an information site, in which points are consumed when disclosing user entry information to an exhibitor. As a result, in order for the exhibitor to obtain the user's entry information, the seller must necessarily acquire points. Further, the present invention has a mechanism for giving points to sellers who post product information on an information site in the above product information introduction system. As a result, in order for the seller to earn points, the seller posts product information on the information site. As a result, a lot of product information will be posted on the information site.

  That is, the present invention is characterized in that "points are given to sellers who post product information on an information site, and points are subtracted from points held by sellers who have requested disclosure of user entry information for product information on the information site". To provide a business model. By using this business model, the positive spiral for the information site operator, "Disclosure of entry information ⇒ point consumption ⇒ listing of product information ⇒ grant of points ⇒ disclosure of entry information ⇒ ..." Therefore, the number can be increased efficiently and autonomously without the site operator actively requesting the seller to post product information.

  FIG. 2 is a diagram showing further features of the business model according to the present invention. The present invention has a mechanism for giving points to sellers who have purchased points in a product information introduction system. This allows the seller to acquire a large number of points at once in a shorter period of time than in a case where the seller acquires points by posting product information on the information site. In addition, the site operator can earn profits by selling points.

  FIG. 3 is a diagram showing further features of the business model according to the present invention. The present invention has a mechanism in the merchandise information introduction system of giving points to an introduction source who introduced an information site and an introduction destination who has been introduced to the information site. Thus, when the user shown in FIG. 3 introduces the information site to a friend, points are given to the friend who has been introduced in addition to the user who introduced the information site.

  Further, as shown in FIG. 3, the present invention has a mechanism in the merchandise information introduction system, in which when the introduction destination introduces an information site, points are given to the introduction source (introducer Omoto). Thus, when the friend shown in FIG. 3 introduces the information site to a friend (for the user, a friend of the friend), points are also given to the original user who introduced the information site.

  In this way, when you introduce an information site, points will be given to the introduction destination and the introduced Omoto, in addition to the source of the introduction, so the more information sites are introduced, the more points will be accumulated other than themselves, and the chain of introduction Is more likely to occur. Therefore, the website operator of the information site can efficiently advertise and promote the information site without actively advertising the information site, and efficiently and naturally increase members of the information site. be able to.

  Hereinafter, an embodiment of the present invention will be described with reference to the drawings.

  FIG. 4 is a diagram showing a configuration of the product information introduction system according to the present embodiment. The product information introduction system 1 includes a member management system 11, a point management system 12, a product information posting system 13, an entry system 14, and an introduction system 15. The plurality of systems are physically and electrically communicably connected to each other, and provide information to members or non-members via the Web. Further, the plurality of systems are constructed on the Internet, and can be accessed from a terminal that can connect to the Internet.

  As shown in FIG. 5, the member management system 11 includes a request reception unit 111 that receives a member registration request from a non-member or a login request from a member, a member information registration unit 112 that registers member information about the member, and A member information storage unit 113 for storing and managing member information, a member information transmitting unit 114 for transmitting member information to another system, and the like, and a login authentication unit 115 for authenticating login from a member. .

  Here, members will be described. A member is a member who has registered various information such as personal information in order to use the product information introduction system 1. For example, a business member (exhibitor) who wants to post product information on an information site of the product information introduction system 1 and a general member (user) who wants to make an inquiry about product information posted on the information site.

  As shown in FIG. 6, the point management system 12 (point management device) includes a point storage unit 121 that stores and manages points held by members (sellers and users), a point calculation unit 122 that calculates member points. A point transmitting unit 123 that transmits the member's points to another system, a point back determining unit 124 that determines the validity of the point back request from the member, and converts / exchanges the points based on the point use request from the member. And a point exchange unit 125 that performs the operations.

  As shown in FIG. 7, the product information publishing system 13 includes a product information storage unit 131 that stores product information, a product information display unit 132 that publishes and displays product information on an information site on a Web page in the own system, A posting request receiving unit 133 for receiving a product posting request from a member, a product information registering unit 134 for registering product information from the member in a product information storage unit 131, and an entry receiving unit 135 for receiving an entry for a product information from a member. And an entry information transmitting unit 136 for transmitting the received entry information to another system or the like.

  As shown in FIG. 8, the entry system 14 includes an entry determination unit 141 that determines the validity of the received entry information, an entry information registration unit 142 that registers the entry information, and an entry information storage unit that stores and manages the entry information. 143, an entry information transmission unit 144 for transmitting the registered entry information to another system or the like, and an entry information purchase reception unit 145 for receiving an entry purchase request from a member.

  As shown in FIG. 9, the introduction system 15 includes a member information registration unit 151 for registering member information, a member information storage unit 152 for storing and managing the registered member information, an introduction source that introduced the information site, and an information site. An introduction information registration unit 153 that registers introduction information associated with an introduction destination that has been introduced, an introduction information storage unit 154 that stores and manages the introduction information, and an introduction information transmission that transmits the introduction information to another system. And a unit 155.

  The member information registration unit 151 and the member information storage unit 152 included in the introduction system 15 are the same as the member information registration unit 112 and the member information storage unit 113 included in the member management system 11, respectively. One system may perform centralized management, or the two systems may perform synchronization processing periodically or irregularly.

  Here, an application field of the above-described product information introduction system 1 will be described. The product information introduction system 1 can be used in any service business. For example, it can be used in a real estate brokerage service, a human resource brokerage service, a job matching service, a home appliance sales brokerage service, and the like.

  The exhibitors are, for example, a real estate company, a real estate agent, a construction company, a dispatch company, a human resource broker, a manufacturing company, and the like.

  In addition, the product information includes, for example, new property information, used property information, renovated property information, real estate information, movable property information, rental information, bath, toilet, kitchen, furniture, human resources information, recruitment / work information, home appliance information, etc. is there.

  The entry information is, for example, information for inquiring about product information, information for evaluating product information, and the like. Specifically, it is evaluation such as a purchase request, a question, and “like”.

  Next, the processing operation of the product information introduction system 1 will be described.

  FIG. 10 is a diagram illustrating an outline of a processing operation regarding the point processing performed in the product information introduction system 1. The product information introduction system 1 includes (1) member registration processing, (2) product information posting, entry to product information, entry purchase processing, (3) point purchase processing, (4) point back processing, (5) friend Introducing processing, (6) point exchange processing between information sites is performed, and point processing is performed according to each processing.

(1) Member Registration Processing The processing operation for registering a member will be described with reference to FIG.

Step S101;
When a non-member accesses the member management system 11 using the user terminal 3, a member registration screen is displayed on the screen. As shown in FIG. 12, points that can be obtained at the time of member registration are displayed in advance on the member registration screen. Here, when the non-member enters various information such as a name and an address in the input fields of the member registration screen and presses down a registration button in the screen, the member management system 11 issues a request for member registration by the non-member. Accept.

Step S102;
Next, the member management system 11 assigns a member ID to the non-member, issues a login password, and registers the entered information in association with the member ID and password as member information. The member information is, for example, information in the “member”, “contact information”, “member attribute”, and “business member” list shown in FIG.

Step S103 to step S104;
Next, the member management system 11 transmits the registered member information to the point management system 12. After that, the point management system 12 acquires a member ID from the received member information, and gives points (new registration points) at the time of member registration to the member ID. For example, 300 pt is given as displayed on the member registration screen.

Step S105;
Next, based on the member registration request in step S101, the point management system 12 displays the newly registered points given in step S104 on the screen of the user terminal 3. At this timing, the non-member becomes a general member (user) and can acquire new registration points. In addition, the point management system 12 adds the newly registered points given in step S104 to the points owned by the user, and may display the newly registered points and also display the points owned by the user.

Step S106 to step S107;
Thereafter, when the user logs in to the member management system 11 using the user terminal 3, the member management system 11 authenticates the user. If the member ID and password entered on the login screen match the issued one, the product information introduction system 1 can be used. For example, it is possible to make an entry for product information posted on an information site of the product information posting system 13, and to post product information on the information site.

  Similarly, when the exhibitor terminal 5 of the exhibitor performs the same processing as in steps S101 to S107 with the product information introduction system 1, the exhibitor can also acquire new registration points. For example, 500 pt is given. The point management system 12 can change a newly registered point according to an individual or a corporation. The distinction between an individual and a corporation is determined from the information entered when the member information was registered. For example, the determination is made based on the result of selecting the type of individual or corporation or the name.

  As described above, the merchandise information introduction system 1 can give points at the time of member registration processing. The points are owned by members (sellers and users) and can be used by the members at any time.

(2) Product information posting, entry to product information, and entry purchase processing Referring to FIG. 14, the exhibitor posts product information on the information site, and the user makes an entry for the product information on the information site and sells the product. A series of processing operations until a user purchases the entry information will be described.

Step S201 to step S202;
When the seller logs in to the member management system 11 using the seller terminal 5, an information site of the product information posting system 13 is displayed on the screen. Here, when the seller inputs product information to be posted in an input field on the screen and presses down a posting button on the screen, the product information posting system 13 receives the product posting request from the seller and receives the input. The registered product information is registered and displayed on the information site. The product information is, for example, information in the “publication information” list shown in FIG.

Step S203 to step S204;
Next, the merchandise information posting system 13 acquires the exhibitor's member ID from the input information at the time of login, and transmits the member ID to the point management system 12. The point management system 12 gives points (product listing points) at the time of listing the product information to the received member ID, and adds the product listing points to the holding points of the member ID. For example, 2,000 pt is given. Since posting of product information corresponds to a profitable act for the site operator of the information site, it is preferable to give more points than at the time of member registration. Note that “added to owned points” is generally synonymous with “accumulated in accumulated points”. However, addition is only one calculation method of accumulation, and it is also possible to combine other calculation methods (multiplication or the like) with the accumulation processing.

Step S205;
Next, based on the product posting request in step S201, the point management system 12 displays the product posting points and the holding points given in step S204 on the screen of the exhibitor terminal 5. At this timing, the exhibitor can acquire product listing points according to the listing of the product information, and can confirm the latest holding points.

Step S206 to step S208;
Thereafter, when the user logs in to the product information posting system 13 using the user terminal 3, browses an information site of the product information posting system 13, and tries to input entry information for the seller's product information. Then, an entry input screen is displayed on the screen. On the entry input screen, as shown in FIG. 15, entry types such as "Request for materials to the construction company", "Request to visit a case / property", "Request for construction", "Consultation / inquiry", "Like!" A selection field for selection is prepared in advance. Here, after the user selects a desired entry, fills in the content to be inquired, etc., and then presses down a send button in the same screen, the product information posting system 13 accepts the entry posting request by the user and inputs the request. The entry information is transmitted to the entry system 14. The entry information is, for example, information in the “entry” list shown in FIG.

Step S209 to step S210;
Next, the entry system 14 performs an improper check whether the received entry information is appropriate as an entry for the listed product, and registers the entry information only when the entry information is appropriate, and registers the entry information of the user who posted the entry information. The member ID is transmitted to the point management system 12. Any method can be used to determine whether the entry is appropriate. For example, if an expression contrary to public order and morals is input using the vocabulary database, it is determined that the entry is an illegal entry or a bad entry. In addition, referring to the entry information posted in the past, if it is the same as the entry information this time, or if the number of times the same is equal to or more than the threshold value, intentionally collect data for the purpose of illegally acquiring points. Since there is a possibility that the entry has been reused and input, it is determined that the entry is an illegal entry or a bad entry. In addition, the site operator may visually check.

Step S211;
Next, the point management system 12 gives a point (entry point) at the time of entry to the member ID of the user, and adds the entry point to a holding point of the member ID. For example, 10 pt is assigned to a product evaluation such as “like”, and 100 pt is assigned to a product purchase. Since product purchase has a higher profitable contribution to the exhibitor than product evaluation, it is preferable to give more points than product evaluation. However, since the product evaluation leads to the advertising effect of the information site, it is not preferable to make a too large difference between the points. For example, it is preferable to adjust within the range of 10 pt to 100 pt.

Step S212;
Next, based on the entry posting request in step S206, the point management system 12 displays the entry points and the holding points given in step S211 on the screen of the user terminal 3. At this timing, the user can acquire an entry point corresponding to the posting of the entry, and can confirm the latest possessed point.

Step S213 to step S216;
Thereafter, when the seller makes a disclosure request to purchase entry information for the posted product information, an entry purchase screen is displayed on the screen. When the seller specifies entry information for the product information on the entry purchase screen and presses down the purchase button in the screen, the entry system 14 receives the entry purchase request from the seller and receives the purchased entry information. The seller ID is transmitted to the seller terminal 5 of the seller, and the member ID of the seller is transmitted to the point management system 12. The entry purchase information is, for example, information in the “entry purchase” list shown in FIG.

Step S217 to step S218;
Next, the point management system 12 subtracts points at the time of entry purchase (entry purchase points) from the above-mentioned exhibitor's member ID possession points (= cumulative points), and calculates the entry purchase points and the exhibitor's possession points as sellers. It is displayed on the screen of the terminal 5. At this timing, the exhibitor can confirm the entry purchase points consumed by entry purchase and the latest possession points. It is preferable that the number of entry purchase points (consumption points) is larger than the number of product posting points (grant points). For example, if the product listing point is 2,000 pt, the entry purchase point is set to -10,000 pt. As a result, in order for the seller to purchase the entry information, at least five pieces of product information must be posted on the information site, which contributes to the increase of the product information on the information site.

  As described above, the merchandise information introduction system 1 gives points to the seller who posted the merchandise information on the information site, and subtracts the points from the points owned by the seller who has requested purchase of the user's entry information for the merchandise information of the information site. Therefore, as shown in FIG. 16, the seller must post the product information in order to purchase the entry information. As a result, the site operator does not actively request the seller to post the product information. However, it can be increased efficiently and autonomously.

(3) Point Purchase Processing The processing operation for purchasing points will be described with reference to FIG. The billing system 16 shown in FIG. 17 is one system that constitutes the product information introduction system 1 and has a function of issuing a bill in response to a point purchase request. The charging system 16 is operated by, for example, an information site operating company, a public organization, a financial institution, or the like.

Step S301 to step S302;
When the seller logs in to the point management system 12 using the seller terminal 5, a point purchase screen is displayed on the screen. On the point purchase screen, as shown in FIG. 18, points according to the purchase amount are displayed so as to be selectable. Here, when the seller depresses a desired point button on the same screen, the point management system 12 accepts a point purchase request from the seller and gives purchase points to the member ID of the seller, The purchase points are added to the points owned by the member ID.

Step S303;
Next, based on the point purchase request in step S301, the point management system 12 displays the purchase points and the retained points given in step S302 on the screen of the user terminal 3. At this timing, the seller can acquire the purchase points according to the purchase of the points, and can confirm the latest possessed points. Since the purchase points are added to the seller's possession points, the seller can purchase the entry information using the purchase points.

Step S304 to step S306;
In addition, the point management system 12 transmits a billing request to the charging system 16 based on the purchase of points by the exhibitor. The billing system 16 displays a bill including the purchase price of points purchased by the seller on the screen of the seller terminal 5 based on the received bill issuing request. It should be noted that the billing system 16 may mail a paper bill instead of an electronic bill to the exhibitor's address.

  As described above, the merchandise information introduction system 1 gives points according to the purchase of points by the seller, so that the seller can acquire a large number of points at once in a short period of time. In addition, the site operator can earn profits by selling points.

(4) Point Back Processing The processing of returning points will be described with reference to FIG. As described above, the merchandise information introduction system 1 performs an improper entry check, so that the entry information of the user registered in the entry system 14 should be appropriate. However, there is a limit to the ability of fraud checking, and there is a possibility that fraudulent entries or bad entries will be registered. Therefore, in order to rescue the seller who purchased the unauthorized entry, a process of returning the points consumed when purchasing the entry is performed. Here, it is assumed that steps S206 to S218 shown in FIG. 14 have been performed.

Step S401;
The seller visually confirms the content of the purchased entry information and specifies that the entry information is fraudulent or defective. For example, if the address entered in the entry information is unknown, or if the telephone number is on the blacklist, it is determined to be an incorrect entry or a bad entry. The determination process may be automatically performed by the exhibitor terminal 5 using blacklist information or the like on the Internet. When the seller applies for point back, a point back application screen is displayed on the screen of the seller terminal 5, so the seller can display the member ID, the target entry ID, the number of redemption points, etc. on the point back application screen. And press down the application button on the same screen. Thereafter, a point back request is transmitted to the point management system 12. The point back application information is, for example, information in the “point back setting” and “bad entry application” list shown in FIG.

Step S402 to step S403;
Next, the point management system 12 receives a point back request from the exhibitor terminal 5, starts application examination, and determines whether the point back request is appropriate. For example, the content of the entry specified as the unauthorized entry information in the point back request is acquired, and if the address entered in the entry is unknown, the telephone number is on the blacklist, and the received point The back request is determined as a proper request. Note that the process may be performed by a system administrator of the point management system 12.

Step S404 to step S405;
Thereafter, when the received point back request is an appropriate request, the point management system 12 adds the entry purchase points reduced at the time of purchase of the illegal entry information to the exhibitor's holding points, and uses the added points as return points. It is displayed on the screen of the seller terminal 5. In addition, the point management system 12 subtracts the entry point added at the time of entry of the unauthorized entry from the points owned by the user related to the unauthorized entry, and displays the subtracted point as a forfeiture point on the screen of the user terminal 3 of the user. I do.

  If the entry information purchased by the exhibitor is not fraudulent / bad and the received point back request has no reason, the point management system 12 does not perform steps S404 to S405, and the purchased entry information is fraudulent / bad. Instead, the fact that no point back is performed is displayed on the screen of the seller terminal 5.

  As described above, the merchandise information introduction system 1 returns the points owned by the seller in response to the point back request from the seller who has received the disclosure of the incorrect entry information. Can be remedied. As a result, the seller's confidence in the information site is increased, and a psychological effect of trying to post more product information can be led.

(5) Friend introduction processing A processing operation in which a member user introduces a non-member friend will be described with reference to FIG. The authentication system 17 shown in FIG. 20 is one system that constitutes the product information introduction system 1 and has a function of performing a member authentication process. Since the member management system 11 has the same function as the member authentication processing function, the member management system 11 may perform the function.

Step S501;
A user as a member generates an introduction URL for introducing an information site of the product information introduction system 1 using the user terminal 3a, and transmits the generated introduction URL to the user terminal 3b possessed by the friend of the introduction destination. The introduction URL includes at least the URL of the information site and the member ID of the introduction source (user). For example, the product information introduction system 1 provides an information site introduction screen for generating the introduction URL, and the user inputs an introduction destination SNS site or an e-mail address on the information site introduction screen. By doing so, the introduction URL can be generated and transmitted.

Step S502 to step S503;
Next, when a friend who has been referred to the information site uses the user terminal 3b to refer to his or her SNS site or e-mail and clicks on the introduction URL displayed in the text body, the member shown in FIG. The registration screen is displayed on the screen. Here, when the registration button on the same screen showing the friend is pressed down, the introduction system 15 accepts the member registration request by the friend.

Step S504 to step S505;
Next, the introduction system 15 assigns a member ID to the friend, issues a login password to the user terminal 3b, and associates the various information entered on the member registration screen with the member ID and the password to obtain the member information. It is temporarily registered as. At this timing, provisional registration is performed. Further, the friend introduction system 15 uses the user terminal 3a as an introduction source, the user terminal 3b as an introduction destination, and an introduction source and an introduction destination so that the member registration request can be understood to be an introduction by the user (user terminal 3a). Are associated with each other and managed as introduction information.

Step S506 to step S507;
Next, the introduction system 15 transmits to the point management system 12 information such as the registered member information and the member ID of the introduction source (user) included in the introduction URL. The point management system 12 acquires the member ID of the referral source and the member ID of the referral destination from the received information, and temporarily assigns points (referral points) at the time of friend introduction to the two member IDs. At this timing, provisional provision is made. For example, 100 pt is given to the introduction source, and 25 pt is given to the introduction destination. Since the referrer has a higher contribution to the advertisement of the information site, it is preferable to give more points than the referrer.

  In addition, since the member registration by the friend originally corresponds to a new member registration, points may be given as new registration points instead of introduction points. Of course, points may be given by introducing points separately from the newly registered points. In this case, the introduction point and the newly registered point are given to the friend together. In each case, the points are still awarded, but the latter, in which more points are awarded, contributes more to the advertisement of the information site.

Step S508;
Next, based on the friend introduction in step S501 and the member registration request in step S503, the point management system 12 displays the introduction points provisionally given in step S211 on the screens of the user terminals 3a and 3b, respectively. At this timing, the user can temporarily acquire points by introducing his / her friend, and the friend can temporarily acquire points by member registration.

Step S509 to step S510;
Next, the user terminal 3b is notified of a message for personal identification to his / her SNS site or e-mail. Here, when the friend of the user terminal 3b performs the identity verification process using the issued member ID and password, an authentication request is transmitted to the authentication system 17.

Step S511 to step S512;
Next, if the member ID and the password included in the authentication request from the user terminal 3b match those already issued, the authentication system 17 performs the official registration of the member information temporarily registered in step S504. An update request is transmitted to the introduction system 15.

Step S513 to step S515;
Next, based on the update request, the introduction system 15 performs permanent registration (confirmation of registration) of the member information that has been provisionally registered in step S504, and also confirms the introduction points provisionally provided in step S507. A confirmation request is transmitted to the point management system 12. Thereafter, based on the confirmation request, the point management system 12 permanently grants (confirms the grant) each of the referral points provisionally given in step S507.

Step S516;
Next, the point management system 12 displays on the screens of the user terminals 3a and 3b that the provisional points notified in step S508 are determined. At this timing, the user can acquire points by introducing his or her friend, and the friend can acquire points by registering as a member.

  The processing operation when the friend of the referral introduces the information site to a friend (a friend of the user of the user terminal 3a) will be described with reference to FIG.

Step S517 to step S524;
Next, the friend of the user terminal 3b generates an introduction URL for introducing the information site of the product information introduction system 1 using the user terminal 3b, and transmits the introduction URL to the user terminal 3c owned by the friend. Thereafter, the same processing as in steps S501 to S508 is performed.

  At this time, the friend introduction system 15 registers the user terminal 3b as the introduction source and the user terminal 3c as the introduction destination in the introduction information. As a result, “member ID of friend → member ID of friend” is added to the introduction information in addition to “member ID of friend → member ID of friend” which has already been registered. In addition, "" means "(introduction source) → (introduction destination)".

  Further, based on the introduction information, the point management system 12 tentatively assigns an introduction point to the friend's member ID and the friend's friend's member ID, and adds the introduction point to the member ID of the user who introduced the friend. Introducing points are also tentatively given. For example, 100 pt is temporarily given to a friend, 25 pt is temporarily given to a friend of a friend, and 25 pt is temporarily given to a user. That is, for example, when the user B introduces the information site to the user C, points are also given to the user A who introduced the information site to the user B.

Step S525 to step S532;
Thereafter, when a friend of the user terminal 3c (a friend of the user of the user terminal 3a is a friend of the user) performs the identity confirmation process, the same processes as those in steps S509 to S516 are performed. Specifically, if there is no problem in the identity verification by the user terminal 3c, the registration of the temporarily registered member information is determined, and the respective provision points that have been temporarily added are determined. Thereby, in the case of the above example, 100 pt for the friend is determined, 25 pt for the friend of the friend is determined, and 25 pt for the user is determined.

  As described above, the merchandise information introduction system 1 gives points to the introduction source who introduced the information site and the introduction destination who was introduced to the information site, and when the introduction destination introduced the information site, Points are also given to the referral source, so if you introduce an information site, points will also be given to the referral destination and the introduced Omoto in addition to the referral source, so the more you introduce the information site, the more points will be added to yourself Also accumulate, and a chain of referrals easily occurs. Therefore, the website operator of the information site can efficiently advertise and promote the information site without actively advertising the information site, and efficiently and naturally increase members of the information site. be able to.

(6) Processing for exchanging points between information sites A processing operation for exchanging points between information sites will be described with reference to FIG. On the Internet, there are various sites where points can be used, in addition to the information sites provided in the product information introduction system 1. Therefore, in order to make the possessed points acquired at the information site of the present embodiment usable at another site, there is a mechanism for issuing points to the other site. Note that the different site may be a different type of site (for example, a simple charging management site) different from the information site of the present embodiment, or may be the same type of site.

Step S601;
When the user accesses the point management system 12 using the user terminal 3, a point exchange screen is displayed on the screen. Here, when the user inputs the number of use points (a predetermined number of points) in the input field of the point exchange screen and presses down the conversion button in the screen, the point management system 12 accepts a point conversion request from the user. .

Step S602 to step S603;
Next, the point management system 12 performs rate conversion of the number of use points included in the point conversion request based on the conversion rate of points set in advance, and, if necessary, obtains points at another site of the use destination. After conversion to match the data structure format, send it to another site. For example, when the rate is set at 1 pt = 0.5 yen, if the number of used points is 10,000 pt, 5,000 yen points are transmitted to another EC (Electronic Commerce) site. As a result, the EC site can use the received points to perform settlement processing such as allocating all or a part of the price of the product purchased on the own EC site.

Step S604 to step S606;
When the seller of the seller terminal 5 makes a point conversion request, the same processing as in steps S601 to S604 is performed. Thereby, even if it is an exhibitor, the possessed point acquired by the information site of the merchandise information introduction system 1 can be used by other sites.

  As described above, the merchandise information introduction system 1 transmits the points held by the member to another site, and converts the points into a format usable on the another site. The use value of the member is increased, and a psychological effect of trying to post more product information can be led.

  Up to this point, a plurality of processing operations (point management methods) related to the point processing performed by the product information introduction system 1 have been described separately. However, all of the plurality of processing operations may be performed at the same time. May be combined. For example, the point provisional grant period used in the process (5) is combined with the process (2), points are provisionally provided when an entry posting request is received from the user terminal 3, and if the entry is appropriate, The points that were provisionally provided may be permanently provided.

  Each processing operation of the plurality of processing operations described above is an example. For example, the member may be determined using the name of the member instead of the member ID, or the member ID may not be transmitted between the systems at a specific timing, but may include any information other than the member ID. Information may be shared between systems at the same timing.

  Lastly, the product information introduction system 1 described in the present embodiment can be realized by a computer that includes a memory, a hard disk, a CPU, a communication interface, a monitor, and the like, and can provide information to members or non-member terminals via the Web. is there. For example, the member management system 11 can be realized by a server device having a function of displaying a member registration screen on a non-member terminal monitor. The product information posting system 13 can be realized by, for example, a server device having a Web site function for displaying an information site. Of the plurality of systems constituting the product information introduction system 1, any one or a plurality of systems may be combined into a degenerated configuration, or one system may be divided into functions to provide more systems.

  Further, as the user terminal 3 and the exhibitor terminal 5 described in the present embodiment, a personal computer, a mobile phone, a smartphone, a tablet, a PDA (Personal Digital Assistant), or the like can be used.

  It is also possible to create a program for causing a computer to function as the product information introduction system 1 and a storage medium for the program. For example, a point management program and a point management program recording medium on which the point management program is recorded can be created.

DESCRIPTION OF SYMBOLS 1 ... Merchandise information introduction system 11 ... Member management system 111 ... Request reception part 112 ... Member information registration part 113 ... Member information storage part 114 ... Member information transmission part 115 ... Login authentication part 12 ... Point management system 121 ... Point storage part 122 ... Point calculation unit 123 ... Point transmission unit 124 ... Point back determination unit 125 ... Point exchange unit 13 ... Product information posting system 131 ... Product information storage unit 132 ... Product information display unit 133 ... Post request reception unit 134 ... Product information registration unit 135 Entry reception unit 136 Entry information transmission unit 14 Entry system 141 Entry determination unit 142 Entry information registration unit 143 Entry information storage unit 144 Entry information transmission unit 145 Entry information purchase reception unit 15 Reference system 151 Member information registration section 152 Member information storage section 153 Introduction information registration section 154 Introduction information storage section 155 Introduction information transmission section 16 Billing system 17 Authentication system 3, 3a, 3b, 3c User terminal 5 Seller Terminal

Claims (13)

In the point management device of the product information introduction system that provides information sites,
A point storage unit for storing member points,
After receiving the member ID of the exhibitor who posted the product information on the information site, read the member points of the member ID from the point storage unit, add the points to the member points, and use the user for the product information of the information site. After receiving the member ID of the exhibitor who has requested to disclose the entry information, reads a member point of the member ID from the point storage unit and subtracts points from the member point;
A point management device comprising: The member points are
The point management device according to claim 1, wherein the points are added in accordance with the listing of a plurality of pieces of product information by the exhibitor. The member points are
The point management device according to claim 1, wherein the points are added in accordance with purchase of points by the exhibitor. The point calculation unit,
The method according to claim 1, wherein after receiving the member ID of the user who has entered the product information of the information site, the member points of the member ID are read from the point storage unit and points are added to the member points. 3. The point management device according to any one of 3. The point calculation unit,
The method according to claim 1, wherein after receiving a point back request from the exhibitor who has received the disclosure of the incorrect entry information, the member points of the exhibitor are read from the point storage unit and the member points are restored. 5. The point management device according to any one of 4. The point calculation unit,
The method according to claim 1, wherein after receiving a point use request from the seller or the user, the member points of the seller or the user are read from the point storage unit and a predetermined number of points are transmitted to another information site. 5. The point management device according to any one of 5. The point calculation unit,
The referral receives the member ID of the referrer who introduced the information site and the member ID of the referral who received the referral to the information site, and the referral information including the member ID of the referrer from the referrer. Then, after receiving the member ID of the referrer and the member ID of the referrer based on the referrer making a temporary registration of the member information using the referral information, the member of the referrer is referred from the point storage unit. Reading the member points of the ID and the member ID of the referral destination, and adding the points to the member points of the member ID of the referrer and the member ID of the referrer, respectively. Item 7. The point management device according to any one of Items 1 to 6. Points can be added by introducing the information site,
The point management device according to claim 7, wherein when the referral introduces the information site to another referral, the point addition is a point addition for adding a point to the member point of the member ID of the referrer. The product information,
9. The point management device according to claim 1, wherein the information is information on real estate or information on movable property. The entry information is
10. The point management device according to claim 1, wherein the information is information for inquiring the product information or information for evaluating the product information. In a point management method performed by a point management device of a product information introduction system that provides an information site,
The point management device,
Storing member points in a point storage unit;
After receiving the member ID of the seller who posted the product information on the information site, reading the member points of the member ID from the point storage unit and adding points to the member points;
After receiving the member ID of the exhibitor who has requested disclosure of the user's entry information for the product information of the information site, reading the member points of the member ID from the point storage unit and subtracting points from the member points,
Point management method.   A point management program for causing a computer to function as the point management device according to any one of claims 1 to 10.   A point management program recording medium on which the point management program according to claim 12 is recorded.

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