JP5516264B2 - Questionnaire survey device and questionnaire survey method - Google Patents

Description

  The present invention relates to a technique for conducting a questionnaire survey on product samples using a miniblog.

  Companies in various fields conduct distribution of product samples to users for trial use and conduct questionnaire surveys on product samples for users who distribute product samples.

  There are various specific methods for conducting questionnaire surveys for users who distribute product samples, and methods that use paper media such as questionnaire forms and questionnaire postcards with questions related to product samples have been implemented for a long time. However, with the spread of the Internet, the method of conducting questionnaire surveys using the Internet has become the mainstream.

  As a method of conducting a questionnaire survey using the Internet, a method of conducting a questionnaire survey using e-mail (for example, Patent Document 1) or a method of conducting a questionnaire survey using a website for a sales promotion campaign ( For example, Patent Document 2) and a technique (for example, Patent Document 3) for conducting a questionnaire survey using a trackback provided in a web log are disclosed.

  In the method of conducting a questionnaire survey using e-mail, the company side sends an e-mail describing the question and the answer column of the questionnaire survey to the user, and receives the e-mail in which the user enters the answer in the answer column. Then, an answer to the questionnaire question is obtained from the user.

  In addition, in the method of conducting a questionnaire survey using a website, a company displays a questionnaire survey question, prepares a web page having a form for inputting an answer to the question, and a user who accesses the web page By inputting the answer to the form, the answer to the questionnaire question is obtained from the user.

  Further, in the method of conducting a questionnaire using the trackback provided in the weblog, the question of the questionnaire survey is displayed on the blog, a trackback URL is prepared for each answer option for the question, and the trackback URL tracked back by the user is recorded. From the user, an answer to the questionnaire question is obtained from the user.

  However, in a questionnaire survey conducted on the street, product samples can be distributed to users on the street, and users can get answers from users when they try the product samples on the street. Although the questionnaire survey method has the merit that the questionnaire system can be executed efficiently by executing the processing related to the questionnaire survey on the computer system, when the user uses the product sample and responds to the questionnaire survey There is a problem that the user's answer cannot be obtained when the product sample is used.

Japanese Patent No. 3325928 JP 2002-367038 A JP 2006-228084 A

  Accordingly, an object of the present invention is to provide a questionnaire survey apparatus and a questionnaire survey method that can obtain a user's answer when a product sample is used.

  A first invention that solves the above-described problem is a questionnaire survey apparatus that performs a questionnaire survey on a product sample using a miniblog so that a user's answer at the time of using the product sample can be obtained. , Monitoring the utterance posted by the user on the public bulletin board displayed on the user page of the miniblog used by the user who is the subject of the questionnaire survey, and detecting the act word related to the trial use of the product sample from the utterance When the comment monitoring means detects the action word, the question related to the product sample is posted to the public bulletin board, and the user posted to the public bulletin board after the question is posted Questionnaire survey means for acquiring the utterance of the question as an answer to the question, and storing the question posted on the public bulletin board and the answer to the question in association with each other It is provided.

  Further, in the second aspect of the invention, the questionnaire survey means uses the product sample to which the predetermined hash tag is added so that the user's comment as a response to the questionnaire survey can be easily identified. The questionnaire survey device according to the first invention is characterized in that the questionnaire survey device is obtained as an answer to the question relating to the above.

  Furthermore, when the questionnaire survey means obtains an answer from the user, the third invention extracts a characteristic word of the answer for each question related to the product sample by performing natural language analysis on the answer obtained from the user. Answering means for answering, and as a result of a questionnaire survey, a questionnaire counting means for summing up the appearance frequency of the feature word extracted from the answers acquired from the user so far for each question related to the product sample A questionnaire survey device according to any one of the first and second inventions. Since mini-blogs use short statements for answers to questionnaire surveys, it is necessary to provide the response analysis means and the questionnaire totalization means as in the third aspect of the invention in order to total questionnaire surveys. desirable.

  Furthermore, the fourth invention is a description related to the feature word in addition to the feature word from the answer obtained from the user so that the summary of the answer obtained from the user can be totaled. A feature sentence is extracted, and the questionnaire totalization unit stores the feature sentence corresponding to the feature word for each feature word extracted from the answers acquired from the user so far as a result of questionnaire survey. The questionnaire survey device according to the third aspect of the present invention,

  Furthermore, the fifth invention displays the result of the questionnaire survey on the Web, and as a result of the questionnaire survey compiled by the questionnaire tabulating means so that a large number of people can know the product sample, And a total result visualization means for generating a graph of appearance frequency, a number of the feature words determined in descending order of appearance frequency, and a code for displaying the feature sentences of the feature words on the Web. 4 is a questionnaire survey device according to the invention.

  Further, in the sixth invention, the tabulation result visualization means stores the importance of the word in association with the word that may be obtained as the answer to the questionnaire survey so that the positive content can be emphasized with respect to the product sample. The questionnaire survey device according to the fifth aspect, wherein the display mode of the feature word and the feature sentence is changed according to the importance level of the feature word with reference to the word database. .

  Further, according to a seventh aspect of the present invention, when the questionnaire survey means obtains an answer from the user so that points can be paid to the user who cooperated in the questionnaire survey, the question relating to the product sample is obtained according to the answer status of the questionnaire survey. The questionnaire survey device according to any one of the first to sixth inventions, further comprising point management means for calculating the number of points to be provided to a user who has received the answer.

  Further, according to an eighth aspect of the present invention, in order to be able to provide points to all the users who cooperated in the questionnaire survey, the point management means determines the number of points to be provided to the user who has obtained the answer by the questionnaire survey conducted by the user. In the questionnaire survey device according to the seventh aspect of the present invention, the number of points is set to a uniform number.

  Furthermore, in the ninth aspect of the invention, the point management means manages the order of answers to the questionnaire so that points can be provided according to the order of answers of the users who cooperated in the questionnaire. When an answer is obtained, the number of points set for each category of the answer order is referred to, and the number of points set for the category corresponding to the order of the answer of the user is added to the number of points provided to the user who obtained the answer. The questionnaire survey device according to the eighth invention is characterized in that addition is performed.

  Furthermore, the tenth invention is a questionnaire survey method for conducting a questionnaire survey on product samples using a miniblog, and a questionnaire survey is conducted so that a user's answer at the time of using the product samples can be obtained. The implementing device monitors the remarks posted by the user on the public bulletin board displayed on the user page of the miniblog used by the user who is the subject of the questionnaire survey, and the act words related to the trial use of the product sample are monitored. Detecting from the statement, and when the device detects the action word, the question relating to the product sample is posted to the public bulletin board, and after the question is posted, the question posted to the public bulletin board A step b in which a user's remark is acquired as an answer to the question, and the question posted on the public bulletin board and the answer to the question are stored in association with each other A questionnaire survey method to be executed.

  Further, in the eleventh aspect of the invention, in the step b, the apparatus allows the user's remarks to which a predetermined hash tag is added to the question related to the product sample so that the summaries of the answers acquired from the user can be tabulated. The questionnaire survey method according to the tenth invention, wherein the questionnaire survey method is obtained as an answer.

  As described above, according to the present invention, it is possible to provide a questionnaire survey apparatus and a questionnaire survey method capable of obtaining a user's answer when a product sample is used.

The figure explaining the structure of the system by which the questionnaire survey apparatus is arrange | positioned. The figure explaining the user page of a miniblog. The figure explaining the monitor application page which applies for the monitor of a product sample. The figure explaining the registration screen of the monitor of a product sample. The block diagram of a questionnaire survey apparatus. The figure explaining each means with which the questionnaire survey apparatus was equipped. The flowchart which showed the procedure when carrying out a questionnaire survey.

  From this, the embodiments of the present invention will be described to the extent that those skilled in the art of the invention can understand the contents of the invention and implement the present invention.

  FIG. 1 is a diagram for explaining a configuration of a system 1 in which a questionnaire survey device 2 according to the present embodiment is arranged. The system 1 illustrated in FIG. 1 is a system 1 that conducts a questionnaire survey using microblogging that allows real-time communication using a short comment of an individual. The system 1 according to this embodiment includes an individual Web server 3 that operates a mini blog that displays real-time messages posted by the campaign, campaign device 4 that has a web page for applying for product sample monitors, and users who apply for monitors A questionnaire survey device 2 that conducts a questionnaire survey using a mini-blog and a terminal device 5 that is used by a user who applied for a product sample monitor are connected to each other via the Internet 6.

  In a questionnaire survey using a conventional network, there is a time difference between when a user uses a product sample delivered to a user and when a user answers a questionnaire survey. However, in the system 1 illustrated in FIG. 1, by conducting a questionnaire survey using a mini-blog that allows real-time communication using short statements, the system 1 illustrated in FIG. An answer to the questionnaire survey at the time when the user tried the product sample is obtained.

  Specifically, the user who is the subject of the questionnaire survey is notified that the product sample has been tried at the time when the product sample is tried, and the questionnaire survey device 2 of this embodiment is notified. However, when a user posts a message on a public bulletin board displayed on the user page of a miniblog used by a user who is the subject of a questionnaire survey, and an action word related to the trial use of the product sample is detected from the comment , Reply to the questionnaire survey when the user tried the product sample by posting the question about the product sample to the public bulletin board and then obtaining the user's remarks posted on the public bulletin board version as the answer to the question So that you can get.

  First, the terminal device 5 of the system 1 illustrated in FIG. 1 will be described. The terminal device 5 may be a computer on which a browser for browsing web pages published on the Internet 6 operates. In FIG. 1, the terminal device 5 used by a user who has applied for a product sample monitor is personalized. Although illustrated as a computer, a mobile phone or a smartphone can be used as the terminal device 5 in addition to a personal computer.

  Next, a miniblog operated by the web server 3 will be described. As described above, since the questionnaire survey apparatus 2 of the present embodiment performs a questionnaire survey by real-time communication with a user using a miniblog, the users who are the target of the questionnaire survey are Twitter (registered trademark), Facebook. Become a user who uses a miniblog such as (registered trademark).

  FIG. 2 is a diagram for explaining a user page of a miniblog. The user page 30 illustrated in FIG. 2 is a web page displayed on the terminal device 5 when the user accesses the miniblog using the terminal device 5.

  In the miniblog, a user page 30 is provided for each user registered in the miniblog. As shown in FIG. 2, the user page 30 includes a user profile such as an account name of a user corresponding to the user page 30. 31, the advertisement 32 selected on the miniblog management company side, the user's own remarks, the public posting version 33 in which the remarks of other users transmitted to the user are displayed in chronological order, the user posts remarks For example, the user page 30 is open to other users and people who do not use the miniblog via the Internet 6.

  For example, taking Twitter (registered trademark) as an example, the publicly posted version of the user page is called a timeline. In this timeline, other words sent to the user by using “@” The utterances of other users and the utterances of other users that the user is following are displayed in chronological order.

  Next, a description will be given of the campaign apparatus 4 on which a monitor application page for applying for a product sample monitor is disclosed. FIG. 3 is a diagram for explaining a monitor application page for applying for a product sample monitor.

  The monitor application page 40 shown in FIG. 3 is a web page displayed on the terminal device 5 when the user accesses the campaign device 4 using the terminal device 5, and an advertisement 41 for applying for a product sample monitor, A button object 42 to be clicked when applying for a product sample monitor, a graph 43 of the appearance frequency of feature words extracted from answers obtained in a questionnaire survey, and a questionnaire survey as a result of a questionnaire survey related to the product sample A feature sentence list 44 including feature words and feature words extracted from the answers obtained in the above is displayed, and the questionnaire 43 shows the feature word appearance frequency graph 43 and the feature word and feature sentence list 44. Each time a survey response is obtained, the questionnaire survey device 2 sequentially updates it.

  FIG. 4 is a diagram for explaining the registration screen of the monitor for the product sample. The monitor registration screen 400 shown in FIG. 4 is displayed on the terminal device 5 when the button object 42 shown in FIG. 3 is clicked. It is a screen.

  In the monitor registration screen 400 shown in FIG. 4, in addition to the application sample 401 for the product sample and the photo 402 for the product sample, the name, address, telephone number, e-mail address, and age of the user registered in the product sample monitor are displayed. -In addition to the input form 403 for inputting gender, the input form 404 for inputting the URL of the miniblog used by the user and the account name of the user in the miniblog, and the data input in the input form are transmitted. A button object 405 that is clicked when displayed is displayed, and the name of the product sample and the category of the product sample are included in the 400 metadata of the monitor registration screen.

  In addition, in order to get an impression immediately after using the product sample, in the application contents of the product sample monitor, immediately after using the product sample, a message indicating that the product sample has been used has been sent to your miniblog. A text to be posted is included in the application content 401 of the product sample monitor.

  When the button object 405 of the monitor registration screen 400 shown in FIG. 4 is clicked, user data of a user who applied for the product sample monitor is transmitted to the campaign device 4 and the questionnaire survey device 2 and stored in each device. Is done. The user data includes product sample names and categories in addition to the data entered in the input forms 403 and 404 of the monitor registration screen 400 shown in FIG.

  Next, the questionnaire survey device 2 according to the present embodiment will be described. FIG. 5 is a block diagram of the questionnaire survey apparatus 2, and FIG. 6 is a diagram illustrating each means provided in the questionnaire survey apparatus 2.

  A questionnaire survey apparatus 2 according to the present embodiment is an apparatus realized by using a general-purpose web server on which a CPU 2a, a RAM 2b, a BIOS 2c, a hard disk 2d, a network interface 2e, and the like are mounted. The questionnaire survey apparatus according to the present embodiment. 2 is a database server 2f (not shown in FIG. 1) for storing user data applied to a product sample monitor, questionnaire survey questions, etc. as a device for storing data related to a product sample questionnaire survey. ) Are connected via the Internet 6.

  The hard disk 2d of the questionnaire survey apparatus 2 stores a computer program for causing the web server to function as the questionnaire survey apparatus 2. As shown in FIG. 6, the questionnaire survey apparatus 2 of the present embodiment uses the computer program to obtain the name of the product sample and the product from the comments posted by the user on the public posted version of the user who applied for the product sample monitor. The comment monitoring means 20 for detecting an action word related to the trial use of the sample, and when the comment monitoring means 20 detects the name and the action word of the product sample, the question related to the product sample is posted on the public posted version of the user and then released. The user's remarks posted on the bulletin board are acquired as answers to the questions, the questionnaire survey means 21 for storing the questions posted on the public bulletin board and the answers to the questions in association with each other, and the answers obtained in the questionnaire survey An answer analysis means 22 that extracts at least a feature word included in the answer and a feature sentence that is a description related to the feature word by performing natural language analysis; A questionnaire totaling means 23 for counting the answers obtained in the questionnaire survey, and a totaling result visualizing means 24 for generating a code for visualizing the result of the questionnaire survey and displaying it on the Web (here, the monitor application page). , Point management means 25 for calculating the number of points to be provided to users who cooperated in the questionnaire survey is provided.

  In addition, the database server connected to the questionnaire survey device 2 relates to product samples such as a user DB 26a (DB: DataBase) for storing user data of users who applied for the product sample monitor and questions used in the questionnaire survey. Questionnaire survey DB 26c that stores data related to questionnaire surveys for each product sample, answer DB 26b that stores responses obtained from users in questionnaire surveys related to product samples, and action words that indicate the act of trying product samples An action word DB 26d, and a word DB 26e in which the importance level of each word that may be extracted from the answer is stored are provided.

  The comment monitoring means 20 provided in the questionnaire survey device 2 of the present embodiment monitors the comments posted by the user on the public posted version of the user who is the subject of the questionnaire survey, and the action words related to the trial use of the product sample From the user data stored in the user DB 26a, the user of the miniblog specified by the target user data is targeted for the user data to which the questionnaire survey has already been performed is not added. The user's remarks posted on the public bulletin board version of the page are monitored, and an action word indicating an action of trying the product sample distributed to the user is detected from the user remarks.

  The action word DB 26d stores an action word indicating an action to try the product sample for each category of the product sample. For example, if the category of the product sample is “Drink”, the act word indicating the act of trying the product sample is “Drink”, and if the category of the product sample is “Food”, it indicates the act of trying the product sample. The act word is “eat”.

  As described above, since the category of the product sample distributed to the user is also included in the user data, the message monitoring means 20 of the questionnaire survey device 2 uses the URL of the miniblog, the mini-blog from the target user data. The account name in the blog, the category of the product sample that the user applied to the monitor is acquired, and the action word corresponding to the category of the product sample distributed to the user is detected from the user's remarks.

  In addition, it can be confirmed from the symbol (for example, “@”) added to the posted message, the account name of the speaker, or the like that the message posted on the user page of the miniblog is not the message of another user.

  The questionnaire survey means 21 of the questionnaire survey device 2 posts a question corresponding to the name of the sample detected by the comment monitoring means 20 to the user's public bulletin board, and then posts the user's comments posted to the user's public bulletin board version. It is a means for carrying out a questionnaire survey by obtaining it as an answer to the question.

  In this embodiment, the questionnaire survey questions are stored in the questionnaire survey DB 26c. The questionnaire survey DB 26c contains the name of the product sample, the category to which the product sample belongs, the survey ID for identifying the questionnaire survey, and the survey related to the product sample. Product sample data describing the individual questions to be used, the answer deadline of the questionnaire survey, the number of points provided to all users who cooperated in the questionnaire survey, etc. is stored for each product sample, and the questionnaire survey means 21 of the questionnaire survey device 2 A questionnaire survey is performed with reference to product sample data corresponding to the name of the product sample included in the user data of the user performing the questionnaire survey.

  The questions to be asked to the user may be only the questions described in the product sample data. However, in this embodiment, before submitting the individual questions described in the product sample data, they are common in the questionnaire survey. Post questions (for example, "How was it?"), And then post individual questions (for example, "Where do you want to drink?") Described in the product sample data in the order of description.

  If the miniblog supports a hash tag for identifying a topic, the identification ID described in the product sample data can be easily identified so that it can be easily identified by the user who answers the questionnaire survey. This hash tag value is added to the user's comment as the answer to the questionnaire survey, and the user's comment with the hash tag added is acquired as the questionnaire survey answer.

  When all the answers to common and individual questions related to the product sample are obtained, the questionnaire survey is completed, and the questionnaire survey means 21 is described in the product sample name and product sample data subject to the questionnaire survey. A response file in which responses obtained from the user are described in the order of responses in association with the survey ID, the URL of the miniblog used by the user, the user's account name, the start / end date and time of the survey, etc. To remember.

  FIG. 7 is a flowchart showing a procedure for conducting a questionnaire survey. The comment monitoring means 20 of the questionnaire survey device 2 monitors the comments posted by the user on the public bulletin board of the user who applied for the product sample monitor, and the product sample name and the act word related to the trial of the product sample are obtained from the statements. The detection operation is performed (S1).

  When the name and action word of the product sample are detected from the comments posted by the user, the questionnaire survey means 21 of the questionnaire survey device 2 is activated, and the questionnaire survey means 21 posts a common question to the public posted version of the user. Then, by using a hash tag or the like, the user's remarks that are the answers to the common questions are acquired from the public posted version of the user (S2).

  Next, the questionnaire survey means 21 of the questionnaire survey device 2 obtains product sample data corresponding to the name of the product sample detected by the statement monitoring means 20 from the questionnaire survey DB 26c, and receives individual questions described in the product sample data. Is posted to the user's public bulletin board, and the process of acquiring the user's remarks as an answer to the individual question from the public bulletin board is performed for each individual question in the product sample data (S3).

  When all the answers to common and individual questions related to the product sample are obtained, the questionnaire survey is completed, and the questionnaire survey means 21 is described in the product sample name and product sample data subject to the questionnaire survey. An answer file in which a question and an answer are described in a pair is stored in the answer DB 26b in association with the survey ID, the account name of the user page, the start / end date and time of the questionnaire survey, etc., and the procedure ends. .

  Next, the response analysis means 22 of the questionnaire survey device 2 of this embodiment will be described. The response analysis means 22 of the questionnaire survey device 2 is a means for extracting feature words included in the answers and feature sentences including the feature words by performing natural language analysis on the answers obtained in the questionnaire survey. Using the technology disclosed in Japanese Patent Application Laid-Open No. 2010-152705, feature words included in the answer and feature sentences including the feature words are extracted from the answers included in the answer file newly added to the answer DB 26b. The feature word and the feature sentence are stored in the answer file in association with the question corresponding to the answer used when extracting the feature sentence.

  Next, the questionnaire totalization means 23 of the questionnaire survey apparatus 2 of this embodiment will be described. The questionnaire totalization means 23 of the questionnaire survey device 2 is a means for totalizing the answers obtained in the questionnaire survey. In this embodiment, the questionnaire totalization means 23 totalizes the appearance frequency of feature words extracted from the answers to the questions. The process and the process of storing the feature sentence including the feature word for each feature word extracted from the answers acquired from the user so far are executed for each question.

  The questionnaire totaling means 23 of the questionnaire survey device 2 is provided with a data table for each question to store the appearance frequency of feature words obtained from answers. The questionnaire totalization unit 23 of the questionnaire survey device 2 refers to the data table as a process for totalizing the appearance frequency of feature words extracted from the answers to the questions, and for each question of the answer file newly added to the answer DB 26b. , A process of incrementing the appearance frequency of the feature word associated with the question by one is performed.

  Moreover, the questionnaire totalization means 23 of the questionnaire survey apparatus 2 has for each question a feature sentence file for storing feature sentences including feature words for each feature word extracted from the answers obtained so far. The feature sentence obtained from the answer is added to the corresponding feature sentence file.

  Next, the tabulation result visualization means 24 of the questionnaire survey device 2 of this embodiment will be described. The counting result visualization means 24 of the questionnaire survey device 2 is a means for generating a code for visualizing the counting results of the questionnaire survey and displaying them on the Web. In this embodiment, the counting result visualization means 24 of the questionnaire survey device 2 is: In the specified question, a graph that displays the appearance frequency of the feature word obtained from the answer of the question and displays it on the Web (here, the monitor application page), and the feature word obtained from the answer of the question And generate a code to display a list of feature sentences on the monitor application page.

  Since the processing of the code that graphs the appearance frequency of the feature word obtained from the answer to the question and displays it on the monitor application page is a general-purpose content, the explanation is omitted here. In the process of generating a code that displays a list of feature words and feature sentences obtained from the answer to the question on the monitor application page, it is determined in advance from the feature words obtained from the answer to the question in descending order of appearance frequency. A number of feature words are extracted, and the extracted feature words and feature sentences including the feature words are selected as feature words and feature sentences to be displayed on the monitor application page. If the number of feature sentences including the extracted feature words is large, the latest feature sentence may be selected.

  In the word DB 26e, the importance of the word is described for each word that may be extracted from the answer to the question in the questionnaire survey, and the total result visualization means 24 of the questionnaire survey device 2 displays the feature word displayed on the monitor application page. Each time, referring to the word DB 26e, the importance of the feature word is acquired, and based on this importance, the display form of the feature word and the feature sentence (display area size, display coordinate position, character color, transparency, etc.) And a code for displaying the feature word and the feature sentence according to the determined display form is generated.

  The counting result visualization means 24 of the questionnaire survey device 2 generates the code to be displayed on the monitor application page, and transmits the generated code to the campaign device 4. The campaign device 4 monitors based on the transmitted code. Update the application page.

  Next, the point management means 25 of the questionnaire survey apparatus 2 of this embodiment will be described. In the present embodiment, the point management means 25 of the questionnaire survey apparatus 2 is a means for calculating the number of points to be provided to users who cooperated in the questionnaire survey. The number of points calculated by the point management means 25 of the questionnaire survey apparatus 2 is the questionnaire It is added to the user data of the user who cooperated with the survey and stored. As points to be paid to users, shopping site points, electronic money, and the like can be considered.

  When a new answer file is added to the answer DB 26b, the point management means 25 of the questionnaire survey device 2 firstly obtains product sample data corresponding to the name of the product sample included in the answer file newly added to the answer DB 26b. Refer to and confirm whether the end date of the questionnaire survey described in the answer file is within the response deadline of the questionnaire survey described in the product sample data. If the process of supplying points to the user is completed and the response time for the questionnaire survey is within the limit, the process of supplying points to the user is performed.

  If the end date of the questionnaire survey is within the questionnaire response deadline, the point management means 25 of the questionnaire survey device 2 will give the number of points described in the product sample data this time to the user who responded in the answer file. Executes the processing for the number of points to be paid.

  Next, the point management means 25 of the questionnaire survey device 2 counts the number of answer files including the survey ID described in the current product sample data, and the order of the answer files newly added to the answer DB 26b. After executing the process of adding the number of points set according to the answer order category to the number of points provided to the user who answered the answer, the user described in the answer file uses it. The user data of the user who cooperated in the questionnaire survey is specified using the URL of the mini-blog and the user account name, and the calculated point number is assigned to the specified user data.

DESCRIPTION OF SYMBOLS 1 System where questionnaire survey apparatus is arranged 2 Questionnaire survey apparatus 20 Statement monitoring means 21 Questionnaire survey means 22 Answer analysis means 23 Questionnaire counting means 24 Count result visualization means 25 Point management means 26a User DB
26b Answer DB
26c Questionnaire survey DB
26d Action word DB
26e Word DB
3 Web server where mini-blog is operated 4 Campaign device 5 Terminal device 6 Internet

Claims (11)

A questionnaire survey device for conducting a questionnaire survey on product samples using a miniblog,
Monitors comments posted by the user on the public bulletin board displayed on the user page of the miniblog used by the user who is the subject of the questionnaire survey, and detects act words related to the trial use of the product sample from the comments Remark monitoring means,
When the message monitoring means detects the action word, the question related to the product sample is posted to the public bulletin board, and the user's voice posted to the public bulletin board after the question is posted Questionnaire survey means for acquiring a reply and associating and storing the question posted to the public bulletin board and the answer of the question;
A questionnaire survey device characterized by comprising:   The questionnaire survey device according to claim 1, wherein the questionnaire survey unit acquires the user's remarks to which a predetermined hash tag is added as an answer to a question related to the product sample.   When the questionnaire survey means obtains an answer from the user, an answer analysis means for extracting a characteristic word of the answer for each question related to the product sample by performing natural language analysis on the answer obtained from the user; 2. A questionnaire totaling means for totaling the appearance frequency of the feature word extracted from the answers acquired from the user so far for each question related to the product sample Or the questionnaire survey apparatus as described in any one of Claim 2.   The answer analyzing means extracts a feature sentence which is a description related to the feature word in addition to the feature word from the answer acquired from the user, and the questionnaire counting means has so far taken as a result of the questionnaire survey. The questionnaire survey device according to claim 3, wherein the feature sentence corresponding to the feature word is stored for each feature word extracted from an answer acquired from the user.   As a result of the questionnaire survey aggregated by the questionnaire aggregation means, a graph of the appearance frequency of the feature words, the number of the feature words determined in descending order of appearance frequency, and the feature sentences of the feature words are displayed on the Web. The questionnaire survey device according to claim 4, further comprising a totalization result visualization means for generating a code to be executed.   The tabulation result visualization means refers to a word database that stores word importance levels in association with words that may be obtained as answers to a questionnaire survey, and the feature words and the feature words are classified according to the importance levels of the feature words. The questionnaire survey device according to claim 5, wherein a display form of the feature sentence is changed.     When the questionnaire survey means obtains an answer from the user, it has a point management means for calculating the number of points provided to the user who has obtained the answer to the question related to the product sample according to the answer status of the questionnaire survey The questionnaire survey device according to any one of claims 1 to 6, characterized by:   The questionnaire according to claim 7, wherein the point management means sets the number of points to be provided to the user who has obtained an answer to the number of points that is uniformly determined by a questionnaire survey conducted by the user. Survey equipment.   The point management means manages the order of answers in the questionnaire survey, and when the questionnaire survey means obtains an answer from the user, the user who has obtained the answer by referring to the number of points set for each category of the answer order 9. The questionnaire survey device according to claim 8, wherein the number of points set in a category corresponding to the order of the answer of the user is added to the number of points to be provided to the user. A questionnaire survey method for conducting a questionnaire survey on product samples using a miniblog,
The device that conducts the questionnaire survey monitors the remarks posted by the user on the public bulletin board displayed on the user page of the miniblog used by the user who is the subject of the questionnaire survey, and relates to the trial use of the product sample Detecting an act word from the utterance;
When the device detects the action word, the question about the product sample is posted on the public bulletin board, and the user's remark posted on the public bulletin board after the question is posted as an answer to the question A step b of acquiring and storing the question posted on the public bulletin board and the answer of the question in association with each other;
A questionnaire survey method characterized in that is executed. The questionnaire survey method according to claim 10, wherein in step b, the apparatus acquires the user's remarks to which a predetermined hash tag is added as an answer to a question related to the product sample.

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