JP5504320B2 - History generation device, history generation method, history generation program, and history generation system - Google Patents

Description

  The present invention relates to a history generation device, a history generation method, a history generation program, and a history generation system.

  Advertisers who sell in stores are profitable when a user who browses an advertisement posted on the web visits the store and purchases a product or the like. For this reason, in order to determine the effectiveness of the advertisement, it is necessary to determine whether the user who viewed the advertisement actually visited the store and purchased it. As a technique for determining the effectiveness of an advertisement, for example, it is possible to capture what a user has purchased by linking a terminal having a settlement function with a point-of-sale (POS) system of a store. For example, Patent Document 1 proposes a technique for displaying a user identification code for identifying a user on the user's mobile terminal and reading the user identification code at a member store terminal.

JP 2009-64212 A

  However, in order for the advertiser to know the store where the user purchased the product, it is necessary to construct a system for receiving the user identification code read from the user's mobile terminal from each member store terminal, and the store side system must be changed. No. For this reason, in order to change the system of the existing store, huge cost was required and the user's purchase store history could not be easily acquired.

  The present application has been made in view of the above, and an object of the present application is to make it possible to acquire a user's purchase store history without changing the store-side configuration.

  The history generation apparatus according to the present application includes a storage unit that stores a card image that includes a code image that can identify a store on a display surface, a reception unit that receives a display instruction for a card image corresponding to the store, and a display that is displayed by the reception unit. It has a display means for displaying the card image of the instructed store, and a generating means for generating history information with the store corresponding to the displayed card image as a purchase store.

  The history generation device according to the present application can acquire a user's purchase store history without changing the store-side configuration.

FIG. 1 is a diagram schematically illustrating the overall configuration of a system according to the first embodiment. FIG. 2 is a diagram illustrating an example of a functional configuration of the portable terminal device according to the first embodiment. FIG. 3 is a diagram illustrating an example of a data configuration of the card information table according to the first embodiment. FIG. 4 is a diagram illustrating an example of a data configuration of history information according to the first embodiment. FIG. 5 is a diagram illustrating an example of a selection screen according to the first embodiment. FIG. 6 is a diagram illustrating an example of a state in which a point card is selected on the selection screen according to the first embodiment. FIG. 7 is a diagram illustrating an example of a card screen according to the first embodiment. FIG. 8 is a diagram illustrating an example of a functional configuration of the server apparatus according to the first embodiment. FIG. 9 is a diagram illustrating an example of a data configuration of advertisement information according to the first embodiment. FIG. 10 is a flowchart illustrating a procedure of history generation processing according to the first embodiment. FIG. 11 is a diagram illustrating an example of a functional configuration of the portable terminal device according to the second embodiment. FIG. 12 is a diagram illustrating an example of a data configuration of a store position information table according to the second embodiment. FIG. 13 is a diagram illustrating an example of a card screen according to the third embodiment. FIG. 14 is a diagram illustrating an example of a functional configuration of a portable terminal device according to the fifth embodiment. FIG. 15 is a diagram illustrating an example of a functional configuration of a server device according to the fifth embodiment.

  Hereinafter, an embodiment for implementing a history generation device, a history generation method, a history generation program, and a history generation system according to the present invention (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. In addition, this invention is not limited by this embodiment. And each embodiment can be suitably combined in the range which does not contradict a processing content.

(First embodiment)
[1-1. System configuration]
Embodiments will be described. FIG. 1 is a diagram schematically illustrating the overall configuration of a system according to the first embodiment. As shown in FIG. 1, the system 10 includes a portable terminal device 11, a store device 12, and a server device 13. The portable terminal device 11 and the server device 13 are communicably connected via a network (not shown). As an aspect of such a network, there is an arbitrary communication network such as the Internet (Internet), a LAN (Local Area Network), a VPN (Virtual Private Network), a mobile communication network, regardless of wired or wireless. In the example of FIG. 1, it is shown that communication is possible by connecting the portable terminal device 11 and the server device 13 with a solid line. Moreover, it has shown that the shop apparatus 12, the portable terminal device 11, and the server apparatus 13 are an offline state. The portable terminal device 11 corresponds to the history generation device of the present invention. In the example of FIG. 1, the system 10 exemplifies a case in which the mobile terminal device 11 and the store device 12 are provided one by one. However, the disclosed system is not limited thereto, and the mobile terminal device 11 and the store device are included. Twelve can be any number. Further, the system 10 may have a plurality of server devices 13.

  The store apparatus 12 is an apparatus arranged in the store, and is, for example, a POS (Point Of Sales) terminal that performs a transaction process of the store. The store apparatus 12 may be an information processing apparatus such as a desktop PC, a tablet PC, or a notebook PC. In the store, a service using a card is provided. Examples of services using cards include provision of points, provision of incentives such as price discounts according to accumulated points, provision of benefits such as goods and special information. In the present embodiment, a point card in which a code is written is presented, and the code written in the point card is read by the code reader unit 12a provided in the store apparatus 12, so that points are given or accumulated according to the points accumulated. An example of performing discounts will be described. The point card is provided with a code image that can identify the store on the display surface. For example, in the point card, a code image in which identification information for identifying each card such as a user ID given from a store that can use the point card is coded is described on the display surface. The code image written on the point card may be a one-dimensional code such as a barcode, or may be a two-dimensional code such as a QR code (Quick Response code) (registered trademark).

  The portable terminal device 11 is a terminal device that is carried and held by a user. For example, the portable terminal device 11 is a mobile phone, a smartphone, a PDA (Personal Digital Assistant), or the like. The portable terminal device 11 stores, for example, an electronic point card using an application for managing cards provided from the server device 13. For example, various point cards are pre-registered and selectable by an application, and the type of point card is selected, and the code image of the point card is mounted on the portable terminal device 11. This is performed by storing image data of a card image including a code image shot with a camera and shot in association with the selected point card. Note that the method of digitizing the point card is not limited to this. For example, the point card provider transmits the card data including the point card type and the code image to the portable terminal device 11, and the portable terminal device 11 associates the point card type and the card image data. It may be memorized.

  The portable terminal device 11 displays a card image of an electronic point card on the display unit, and causes the store device 12 to read a code image included in the card image, thereby giving points or accumulating points. It is possible to receive discounts according to the requirements. Moreover, the portable terminal device 11 produces | generates historical information by making the store which can use the displayed point card into a purchase store, when the card image of a point card is displayed on a display part.

  The server device 13 is an information processing device such as a server computer. The server device 13 provides an application for managing cards, and acquires information on point cards registered by the user and history of purchase stores from the portable terminal device 11 using the application. The server device 13 distributes advertisements to the portable terminal device 11 using the acquired point card and purchase store history information.

[1-2. Configuration of portable terminal device and server device]
Next, the portable terminal device 11 and the server device 13 according to the first embodiment will be described in more detail. First, the configuration of the portable terminal device 11 will be described. FIG. 2 is a diagram illustrating an example of a functional configuration of the portable terminal device according to the first embodiment.

  As shown in FIG. 2, the portable terminal device 11 includes a display unit 20, an operation input unit 21, a communication I / F (interface) unit 22, a camera unit 23, a storage unit 24, and a control unit 25. Have

  The display unit 20 is a display device that displays various types of information. Examples of the display unit 20 include display devices such as an LCD (Liquid Crystal Display) and a CRT (Cathode Ray Tube). The display unit 20 displays various information. For example, the display unit 20 displays a selection screen for selecting a point card to be displayed and a card screen displaying a card image of the selected point card.

  The operation input unit 21 is an input device for inputting various types of information. For example, examples of the operation input unit 21 include various buttons provided on the portable terminal device 11 and input devices such as a transmissive touch sensor provided on the display unit 20. In the example of FIG. 2, since the functional configuration is shown, the display unit 20 and the operation input unit 21 are separately provided. For example, a device such as a touch panel in which the display unit 20 and the operation input unit 21 are provided integrally. You may comprise. The operation input unit 21 may be a keyboard, a mouse, or the like. The operation input unit 21 receives an operation input from the user and inputs operation information indicating the received operation content to the control unit 25.

  The communication I / F unit 22 is an interface such as a NIC (Network Interface Card). The communication I / F unit 22 transmits / receives various data to / from other devices via the network. For example, the communication I / F unit 22 receives an application for managing a card from the server device 13. In addition, the communication I / F unit 22 transmits history information to the server device 13. Further, the communication I / F unit 22 receives a web page including an advertisement from the server device 13.

  The camera unit 23 is a device that incorporates an image sensor and captures an image. The camera unit 23 directs a shooting area in which an image can be shot in the vicinity of the display unit 20 in the upper surface direction of the display unit 20 so that the face of the user who refers to the display unit 20 of the portable terminal device 11 can be shot. Is provided. The imaging element may be any of CCD (Charge Coupled Device), COMS (Complementary Metal Oxide Semiconductor) and the like. The image sensor has sensitivity to infrared rays. For this reason, the camera part 23 can detect the infrared rays irradiated when the card image displayed on the display part 20 is read by the code reader part 12a of the store apparatus 12. For example, the camera unit 23 detects infrared irradiation on a code image in a card image displayed on the display unit 20.

  The storage unit 24 is a device that stores various types of information. For example, examples of the storage unit 24 include semiconductor memory elements such as a RAM (Random Access Memory) and a flash memory, and storage devices such as a hard disk and an optical disk.

  The storage unit 24 stores an OS (Operating System) executed by the control unit 25 and various programs used for generating a history of a purchase store. For example, the storage unit 24 stores an application for managing cards provided from the server device 13. Furthermore, the storage unit 24 stores various data. For example, the storage unit 24 stores a card information table 30 and history information 31.

  The card information table 30 is a table that stores information related to digitized point cards. For example, the card information table 30 stores image data of card images indicating registered point cards for each card. The card information table 30 stores store information indicating stores that can use the card for each card.

  FIG. 3 is a diagram illustrating an example of a data configuration of the card information table according to the first embodiment. The card information table 30 shown in FIG. 3 has areas for storing card names, card images, and usable stores. In the card name area of the card information table 30, names of various circulated point cards are registered in advance, and stores that can use point cards are registered in advance in the usable shop area. The card image area stores image data of a photographed point card when the user photographs and registers a point card. In the example of FIG. 3, the “XX camera point card” stores the image “a” in the card image, so that the user has registered the point card and the usable store is “XX camera”. Indicates. In addition, “△△ electricity point card” indicates that the point card is registered by the user because the image b is stored in the card image, and the usable store is “△△ electricity”. . In addition, “XX store point card” has no registered point card by the user because no image is stored in the image data of the card image, and the usable store is “XX store”. It shows that. The card information table 30 is downloaded together with an application for managing cards provided from the server device 13 and stored in the storage unit 24, for example. In this embodiment, the image data of the card image is stored as the card image data. However, data obtained by decoding the code indicated by the image data may be stored. When data obtained by decoding a code is stored as card image data, an image in which the data is coded is displayed when the point card is used.

  The history information 31 is data that stores the history of the store where the user purchased the product. The history information 31 is generated by the generation unit 42 described later. The history information 31 is transmitted to the server device 13 by a transmission unit 43 described later.

  FIG. 4 is a diagram illustrating an example of a data configuration of history information according to the first embodiment. The history information 31 shown in FIG. 4 includes an area for storing a purchase store and date and time. The purchase store area of the history information 31 is an area for storing the purchase store, and the date / time area is an area for storing the purchase date / time. In the example of FIG. 4, “XX camera” indicates that the user purchased the product at 10:00 on September 1, 2012. “ΔΔ electricity” indicates that the user purchased the product at 11:00 on September 1, 2012.

  The control unit 25 is a device that controls the portable terminal device 11. For example, as the control unit 25, an electronic circuit such as a CPU (Central Processing Unit) or an MPU (Micro Processing Unit), or an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array) can be employed. The control unit 25 has an internal memory for storing programs defining various processing procedures and control data, and executes various processes using these. The control unit 25 functions as various processing units by operating various programs. For example, the control unit 25 includes a reception unit 40, a display control unit 41, a generation unit 42, and a transmission unit 43.

  The reception unit 40 performs various types of reception. For example, the reception unit 40 receives a point card display instruction stored in the card information table 30. For example, the reception unit 40 displays a selection screen for selecting a point card to be displayed on the display unit 20 and receives designation of a point card to be displayed from the selection screen.

  FIG. 5 is a diagram illustrating an example of a selection screen according to the first embodiment. As shown in FIG. 5, the selection screen 50 according to the present embodiment is configured with an image in a state where a point card is stored in a card case. The selection screen 50 is shown in a state in which a storage unit 50a for storing a card is provided and the card is stored in the storage unit 50a. In the example of FIG. 5, three storage units 50a are provided vertically, and the point card 51 is stored in the lower storage unit 50a. The selection screen 50 can designate a point card to be displayed by selecting the point card 51 stored in the storage unit 50a. The user selects a point card to be displayed from the selection screen 50. FIG. 6 is a diagram illustrating an example of a state in which a point card is selected on the selection screen according to the first embodiment. As shown in FIG. 6, when the point card 51 to be displayed is designated, the selection screen 50 displays an image in which the designated point card 51 is extracted from the storage unit 50a, and the designated point card 51 is displayed. Is done. This makes it possible to handle a card that has been digitized by the same operation as an actual card. Note that the selection screens shown in FIGS. 5 and 6 are examples and are not limited to this screen configuration.

  The display control unit 41 controls various displays. For example, the display control unit 41 causes the display unit 20 to display a card screen on which a card image indicated by the image data of the point card instructed to be displayed on the selection screen 50 is displayed.

  FIG. 7 is a diagram illustrating an example of a card screen according to the first embodiment. As shown in FIG. 7, a code image 56 is displayed on the card screen 55. The user presents the code image 56 at the store. In the example of FIG. 7, a barcode is displayed as the code image 56.

  The generation unit 42 generates various types of information. For example, the production | generation part 42 produces | generates the log | history information 31 by making the shop which can use the point card instruct | indicated the display into a purchase shop. For example, when the point card display is instructed on the selection screen 50, the generation unit 42 reads a store that can use the instructed point card from the card information table 30, and the store where the user purchased the product from the read store The history information 31 is stored together with the current date and time.

  The transmission unit 43 transmits various types of information. For example, the transmission unit 43 transmits the history information 31 to the server device 13 at a predetermined timing. The timing at which the history information 31 is transmitted may be at regular intervals such as daily or monthly, or may be the timing at which a transmission request for the history information 31 is received from the server device 13. The transmission unit 43 deletes the transmitted history information 31 after the transmission is completed. The transmission unit 43 may back up the transmitted history information 31 in a specific folder or the like.

  In this way, when the display of the electronic point card is instructed, the portable terminal device 11 generates the history information with the store that can use the card instructed to display as the purchase store, The user's purchase store history can be acquired without changing the configuration.

  Next, the configuration of the server device 13 will be described. FIG. 8 is a diagram illustrating an example of a functional configuration of the server apparatus according to the first embodiment. As illustrated in FIG. 8, the server device 13 includes a communication I / F unit 60, a storage unit 61, and a control unit 62.

  The communication I / F unit 60 is an interface such as a NIC. The communication I / F unit 60 transmits and receives various data to and from other devices via a network (not shown). For example, the communication I / F unit 60 receives the history information 31 from the portable terminal device 11. Further, when there is an access request from the portable terminal device 11 to the web page provided by the server device 13, the communication I / F unit 60 transmits the web page including the advertisement to the portable terminal device 11.

  The storage unit 61 is a device that stores various types of information. For example, the storage unit 61 may be a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk.

  The storage unit 61 stores an OS executed by the control unit 62 and various programs used for advertisement distribution and evaluation. Furthermore, the storage unit 61 stores various types of information. For example, the storage unit 61 stores advertisement information 70 and history information 71.

  The advertisement information 70 is data that stores advertisements to be included and displayed in web pages requested by each advertiser. For example, the advertisement information 70 stores advertisements regarding stores that provide various point cards. The history information 71 is data in which history information 31 received from the portable terminal device 11 is accumulated.

  FIG. 9 is a diagram illustrating an example of a data configuration of advertisement information according to the first embodiment. The advertisement information 70 shown in FIG. 9 is provided with stores and areas for storing advertisements. The store area of the advertisement information 70 is an area for storing the store that provides the point card, and the advertisement area is an area for storing an advertisement related to the advertisement. In the example of FIG. 9, “XX camera” indicates that the advertisement related to the store is the advertisement a. In addition, “ΔΔ electricity” indicates that the advertisement relating to the store is the advertisement b.

  The control unit 62 is a device that controls the server device 13. For example, as the control unit 62, an electronic circuit such as a CPU or MPU, or an integrated circuit such as an ASIC or FPGA can be employed. The control unit 62 has an internal memory for storing programs defining various processing procedures and control data, and executes various processes using these. The control unit 62 functions as various processing units by operating various programs. For example, the control unit 62 includes a distribution unit 80 and an evaluation unit 81.

  The distribution unit 80 distributes various types of information. For example, when there is an access request to the web page provided by the server device 13, the distribution unit 80 selects an advertisement according to a predetermined rule from advertisements stored in the advertisement information 70, and includes the selected advertisement. Deliver web page data to the requester. The predetermined rule may be to select each advertisement equally, or to select a specific advertisement in a concentrated manner. As a result of evaluation by the evaluation unit 81 to be described later, an advertisement having a high advertising effect is selected. It may be a thing.

  The evaluation unit 81 performs various evaluations. For example, the evaluation unit 81 evaluates the effect of the advertisement based on the advertisement distribution count and the history information 71. For example, the evaluation unit 81 counts the number of purchases for each store from the history information 71. Moreover, the evaluation part 81 counts the frequency | count of the delivery which distributed the advertisement for every shop. And the evaluation part 81 calculates the ratio of the frequency | count made into the purchase store with respect to the frequency | count of delivery as an evaluation value of an advertisement. Note that the advertisement evaluation method is not limited to this, and any method may be used. For example, an electronic point card is transmitted from the portable terminal device 11, and the electronic point card for each portable terminal device 11 is stored in the storage unit 61 as terminal-specific card information. The distribution unit 80 distributes, to the portable terminal device 11, an advertisement for a store that can use the point card digitized by the portable terminal device 11 based on the terminal-specific card information. And the evaluation part 81 is good also as what evaluates an advertisement by the history information 31 transmitted from the portable terminal device 11 depending on whether the store which distributed the advertisement is included as a purchase store.

  In this way, the server device 13 can evaluate the effectiveness of the advertisement as to whether it can lead to the user's store without changing the store-side configuration by acquiring the history information 31 generated by the portable terminal device 11. .

[1-3. Action]
Next, a flow of history generation processing in which the portable terminal device 11 according to the present embodiment generates history information will be described. FIG. 10 is a flowchart illustrating a procedure of history generation processing according to the first embodiment. This history generation processing is executed at a predetermined timing, for example, a timing at which a predetermined operation for instructing display of a selection screen is performed.

  As illustrated in FIG. 10, for example, the reception unit 40 displays a selection screen for selecting a point card to be displayed on the display unit 20 (S10). The receiving unit 40 determines whether or not a point card has been selected (S11), and if not selected, waits for selection (No in S11). When the point card is selected (Yes at S11), the generation unit 42 generates the history information 31 with the store that can use the point card indicated to be displayed as the purchase store (S12), and ends the process.

[1-4. effect]
Thus, the portable terminal device 11 stores a card image including a code image that can identify a store on the display surface. The portable terminal device 11 receives a card image display instruction corresponding to the store. The portable terminal device 11 displays a card image of the store instructed to be displayed. And the portable terminal device 11 produces | generates historical information by making the store corresponding to the displayed card image into a purchase store. As described above, the portable terminal device 11 generates the history information using a store that can use the card instructed to be displayed as a purchase store, and thus the history of the purchase store of the user can be obtained without changing the configuration on the store side. You can get it.

(Second Embodiment)
Next, a second embodiment will be described. The configurations of the system 10, the store apparatus 12, and the server apparatus 13 according to the second embodiment are the same as the system 10, the store apparatus 12, and the server apparatus 13 according to the first embodiment shown in FIGS. Therefore, the description is omitted.

[2-1. Configuration of portable terminal device]
FIG. 11 is a diagram illustrating an example of a functional configuration of the portable terminal device according to the second embodiment. Since the configuration of the portable terminal device 11 according to the second embodiment is substantially the same as that of the portable terminal device 11 according to the first embodiment shown in FIG. 2, different parts will be mainly described.

  As shown in FIG. 11, the portable terminal device 11 further includes a GPS (Global Positioning System) unit 26.

  The GPS unit 26 is a unit that measures the current position using coordinate values such as latitude and longitude by receiving radio waves from a plurality of GPS satellites and determining the distance to each GPS satellite.

  The storage unit 24 of the portable terminal device 11 further stores a store position information table 32.

  The store location information table 32 is a table that stores store location information indicating the locations of stores that can use point cards. For example, in the card information table 30, stores that can use point cards and location information of stores are stored for each point card.

  FIG. 12 is a diagram illustrating an example of a data configuration of a store position information table according to the second embodiment. The store location information table 32 shown in FIG. 12 is provided with an area for storing the card name, store, and location. In the card name area, names of various point cards in circulation are registered in advance. In the store area, names of stores that can use the card are registered in advance. The position information shown is registered in advance. In the example of FIG. 12, “XX camera XX store” of “XX camera point card” indicates that the position is the position a. In addition, “ΔΔ electricity OO store” of “ΔΔ electricity point card” indicates that the position is position c. The positions a to c actually represent positions by coordinate values such as latitude and longitude. The store location information table 32 is downloaded together with an application for managing cards provided from the server device 13 and stored in the storage unit 24, for example.

  When the position specified by the GPS unit 26 when the display of the point card is instructed on the selection screen 50 is equivalent to the position of the store where the point card for which the display is instructed can be used, History information is generated with the store at the position of the purchase as the purchase store. For example, when the point card display is instructed on the selection screen 50, the generation unit 42 reads the position of the store where the instructed point card can be used from the store position information table 32. Further, the generation unit 42 specifies the current position by the GPS unit 26. Then, when the current position is equivalent to the position of any available store, the generation unit 42 regards the usable store in the equivalent position as the purchase store where the user purchased the product, and the current date and time At the same time, the history information 31 is stored. Note that whether the positions are equal does not determine whether the positions are exactly the same, but if the other position is within a predetermined allowable range with respect to any one position, the positions are equal. I reckon. The allowable range may be determined according to the position specifying accuracy by the GPS unit 26 or the like. For example, the allowable range is equivalent to a position error by the GPS unit 26 or the like. For example, if the position error is 50 m, the allowable range is within 50 m.

[2-2. effect]
Thus, the portable terminal device 11 specifies the current position. The portable terminal device 11 further stores store location information indicating the location of a store where the card can be used. And the portable terminal device 11 produces | generates historical information by making a store into a purchase store, when the store position information of the store corresponding to the displayed card image is equivalent to the position specified. Thereby, since the history information is not stored in the portable terminal device 11 when the user displays the card outside the store where the card can be used, the accuracy of the history of the purchase store is improved.

(Third embodiment)
Next, a third embodiment will be described. The configurations of the system 10, the store apparatus 12, and the server apparatus 13 according to the third embodiment are the same as the system 10, the store apparatus 12, and the server apparatus 13 according to the first embodiment shown in FIGS. Therefore, the description is omitted. Moreover, since the structure of the portable terminal device 11 which concerns on 3rd Embodiment is substantially the same as the portable terminal device 11 which concerns on 1st Embodiment shown in FIG. 2, a different part is mainly demonstrated.

[3-1. Configuration of portable terminal device]
The display control unit 41 causes the display unit 20 to display a card image displaying a card image indicated by the image data of the point card instructed to be displayed on the selection screen 50 so that the display direction can be changed.

  FIG. 13 is a diagram illustrating an example of a card screen according to the third embodiment. A card image including a code image 56 is displayed on the card screen 55 shown in FIG. The card screen 55 is provided with a rotation button 57 for instructing to rotate the card image by 180 degrees.

  The receiving unit 40 receives an instruction to change the display direction of the displayed card image. For example, the accepting unit 40 accepts a change instruction to rotate the display direction of the displayed card image by 180 degrees with the rotation button 57 provided on the card screen 55.

  When the selection of the rotation button 57 is received by the reception unit 40, the display control unit 41 rotates the card image by 180 degrees and displays it. In this embodiment, when the selection of the rotation button 57 is received, the card image is rotated 180 degrees. However, the rotation angle is not limited to this, for example, every time the selection of the rotation button 57 is received. The card image may be rotated by 90 degrees.

  When the receiving unit 40 receives an instruction to change the display direction of the card image, the generating unit 42 generates history information using a store that can use the point card that has received the instruction to change the display direction as a purchase store. For example, when a change in the display direction of the card image is instructed, the generation unit 42 reads a store that can use the point card whose display direction has been changed from the card information table 30, and the user purchases the read store in the product. The history information 31 is stored together with the current date and time.

  Here, when using a point in a store, the user selects the rotation button 57 to rotate the card image so that the store device 12 can easily read the point. Therefore, the timing for selecting the rotation button 57 can be regarded as the timing for using the store. Therefore, in the portable terminal device 11 according to the third embodiment, the history information 31 is stored at the timing when an instruction to change the display direction of the card image is received.

[3-2. effect]
Thus, the portable terminal device 11 accepts an instruction to change the display direction of the card image. And the portable terminal device 11 produces | generates log | history information by making into a purchase store the store which can use the card | curd which received the instruction | indication of the display direction change, when the change instruction | indication of the display direction of a card image is received. Thus, the portable terminal device 11 can record the history of the purchase store with high accuracy by storing the history when the display direction is changed so that the user can easily read the card image at the store.

(Fourth embodiment)
Next, a fourth embodiment will be described. The configurations of the system 10, the store apparatus 12, and the server apparatus 13 according to the fourth embodiment are the same as the system 10, the store apparatus 12, and the server apparatus 13 according to the first embodiment shown in FIGS. Therefore, the description is omitted. Moreover, since the structure of the portable terminal device 11 which concerns on 4th Embodiment is substantially the same as the portable terminal device 11 which concerns on 1st Embodiment shown in FIG. 2, a different part is mainly demonstrated.

[4-1. Configuration of portable terminal device]
When the camera unit 23 detects the irradiation of infrared rays, the generation unit 42 generates the history information 31 with a store that can use the point card indicated to be displayed as a purchase store. For example, when the point card display is instructed on the selection screen 50, the generation unit 42 controls the camera unit 23 to detect infrared irradiation while displaying the card displaying the code image on the display unit 20. . And the production | generation part 42 reads the store which can use the point card displayed on the display part 20 from the card information table 30, when detecting infrared irradiation, The purchase store where the user purchased goods is read. Considering this, the history information 31 is stored together with the current date and time.

  Here, in the store apparatus 12, when the code image included in the card image displayed on the display unit 20 is read by irradiating infrared light from the code reader unit 12 a, the infrared light also enters the camera unit 23. Therefore, the timing when the infrared light is detected by the camera unit 23 can be regarded as the timing when the store is used. Therefore, in the portable terminal device 11 according to the fourth embodiment, the history information 31 is stored at the timing when infrared light is detected.

[4-2. effect]
Thus, the portable terminal device 11 detects the irradiation of infrared rays with respect to the code image of the card image. And the portable terminal device 11 produces | generates historical information by making the store which can use the card | curd instruct | indicated the display into a purchase store, when infrared irradiation is detected. As described above, the portable terminal device 11 can record the history of the purchased store with high accuracy by detecting infrared rays when reading the code image included in the card image and recording the history.

(Fifth embodiment)
Next, a fifth embodiment will be described. The configurations of the system 10 and the store apparatus 12 according to the fifth embodiment are the same as the system 10 and the store apparatus 12 according to the first embodiment shown in FIG. Moreover, since the structure of the portable terminal device 11 which concerns on 5th Embodiment is substantially the same as the portable terminal device 11 which concerns on 1st Embodiment shown in FIG. 2, a different part is mainly demonstrated.

[5-1. Configuration of portable terminal device]
FIG. 14 is a diagram illustrating an example of a functional configuration of a portable terminal device according to the fifth embodiment. Since the configuration of the portable terminal device 11 according to the fifth embodiment is substantially the same as that of the portable terminal device 11 according to the first embodiment shown in FIG. 2, different parts will be mainly described.

  As illustrated in FIG. 14, the control unit 25 of the portable terminal device 11 includes a notification unit 44 instead of the transmission unit 43.

  The notification unit 44 performs various notifications. For example, when the point card display is instructed on the selection screen 50, the notification unit 44 notifies the server device 13 of the point card instructed to be displayed.

  Next, the configuration of the server device 13 will be described. FIG. 15 is a diagram illustrating an example of a functional configuration of a server device according to the fifth embodiment. The configuration of the server device 13 according to the fifth embodiment is substantially the same as that of the server device 13 according to the first embodiment shown in FIG.

  As illustrated in FIG. 15, the storage unit 61 of the server device 13 further stores store information 72. The store information 72 is data storing stores that can use the card for each point card.

  The control unit 62 further includes a generation unit 82. The generation unit 82 generates various types of information. For example, the generation unit 82 generates history information using a store that can use the point card notified from the portable terminal device 11 as a purchase store. For example, the generation unit 82 reads a store where the point card notified from the portable terminal device 11 can be used from the store information 72, regards the read store as a purchase store where the user purchased the product, and the current date and time. The history information 71 is stored.

[5-2. effect]
Thus, the portable terminal device 11 stores a card image including a code image that can identify a store on the display surface. The portable terminal device 11 receives an instruction to display a card image corresponding to the store, and displays the card image of the store instructed to display. Then, the portable terminal device 11 notifies the card instructed to be displayed. On the other hand, the server device 13 stores store information indicating stores that can use the card. And the server apparatus 13 produces | generates log | history information by making the usable shop shown with the shop information of the notified card | curd into a purchase shop. Thereby, the user's purchase store history can be acquired without changing the store-side configuration.

[6. Others]
As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

  For example, in the above-described second embodiment, the case where the current position is specified by the GPS unit 26 has been described, but the present invention is not limited to this. For example, the current position may be specified from the distance of radio waves from each base station in the mobile communication network. Further, in a building or the like, when position information is provided by mobile communication base station information or wireless LAN, the current position may be specified from the provided position information.

  Moreover, although said 4th Embodiment demonstrated the case where the infrared irradiation was detected by the camera part 23, this invention is not limited to this. For example, a sensor capable of detecting infrared rays may be provided in the vicinity of the display unit 20 to detect infrared irradiation.

  The conditions for generating history information described in the second to fourth embodiments may be combined as appropriate. For example, the history information may be generated when the current position is a position of a store where the card instructed to be displayed can be used and an instruction to change the display direction of the card image is received.

  In the above fifth embodiment, the portable terminal device 11 has been described with respect to the case where the server device 13 is notified of the card instructed to be displayed, but the present invention is not limited to this. For example, as in the second embodiment, the GPS unit 26 is provided in the portable terminal device 11, and the display is instructed when the current position is the position of the store where the card instructed to be displayed can be used. You may make it notify the server apparatus 13 of a card | curd. Further, as in the third embodiment, when a card image including a code image is received, a card image card may be notified to the server device 13. Further, as in the fourth embodiment, when infrared rays are detected, the server device 13 may be notified of the card displaying the card image. Also in the fifth embodiment, the conditions for generating the history information described in the second to fourth embodiments may be appropriately combined.

  Further, the server device 13 described above may be realized by a plurality of server computers, and depending on the function, an external platform or the like may be realized by calling an API (Application Programming Interface) or network computing. Can be changed flexibly.

  Further, the “means” described in the claims can be read as “section (module, unit)” or “circuit”. For example, the search means can be read as a search unit or a search circuit.

DESCRIPTION OF SYMBOLS 10 System 11 Portable terminal device 12 Store device 13 Server device 20 Display unit 21 Operation input unit 23 Camera unit 24 Storage unit 25 Control unit 26 GPS unit 30 Card information table 31 History information 32 Store position information table 40 Reception unit 41 Display control Unit 42 generation unit 43 transmission unit 44 notification unit 61 storage unit 62 control unit 70 advertisement information 71 history information 72 store information 80 distribution unit 81 evaluation unit 82 generation unit

Claims (8)

Storage means for storing a card image including a code image capable of identifying a store on a display surface;
Receiving means for receiving a display instruction of a card image corresponding to the store;
Display means for displaying the card image of the store instructed to be displayed by the reception means;
Generating means for generating history information with the store corresponding to the displayed card image as a purchase store;
A history generation device characterized by comprising:   The display means displays a part of the card image excluding the code image, and displays the entire card image including the code image when a display instruction is given by the accepting means. The history generation device according to claim 1. And further comprising a specifying means for specifying the current position,
The storage means further stores store location information indicating the location of the store,
The generation unit generates history information using the store as a purchase store when store position information of a store corresponding to the displayed card image is equivalent to a position specified by the specifying unit. The history generation device according to claim 1 or 2. The accepting means accepts an instruction to change the display direction of the card image;
The generation unit generates history information using the store corresponding to the card image displayed by the reception unit as a purchase store when the reception unit receives an instruction to change the display direction of the card image. The history generation device according to any one of claims 1 to 3. And further comprising detection means for detecting infrared irradiation on the code image in the card image displayed by the display means,
The said production | generation means produces | generates historical information by making the store corresponding to the said card image displayed into a purchase store, when the detection of the infrared rays is detected by the said detection means. The history generation device described in one. A history generation method executed by a computer,
A reception step of receiving a display instruction of a card image stored in a storage unit that stores a card image including a code image capable of identifying a store on a display surface;
A display step of displaying the card image of the store instructed to be displayed by the reception step;
A generation step of generating history information with the store corresponding to the displayed card image as a purchase store;
The history generation method characterized by including. A reception procedure for receiving a display instruction of a card image stored in a storage means for storing a card image including a code image capable of identifying a store on a display surface;
A display procedure for displaying the card image of the store whose display is instructed by the acceptance procedure;
A generation procedure for generating history information with the store corresponding to the displayed card image as a purchase store,
A history generation program that causes a computer to execute. First storage means for storing a card image including a code image capable of identifying a store on a display surface; receiving means for receiving a display instruction of a card image corresponding to the store; and the store of which the display is instructed by the receiving means A portable terminal device having display means for displaying a card image, and notification means for notifying a card instructed to be displayed by the reception means;
Second storage means for storing store information indicating a store where the card can be used, and generation means for generating history information using a usable store indicated by the store information of the card notified by the notification means as a purchase store A server device comprising:
A history generation system.

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