JP5238089B1 - Genuine Sales Information Management System, Genuine Sales Information Management Device, Genuine Sales Information Management Method, and Computer Program - Google Patents

Abstract

[PROBLEMS] To easily find non-genuine products, particularly products with properties such as characters and brands.
A regular product sales information management system having a server and a terminal device, wherein a record piece is detachably attached to the target product, and identification information for uniquely identifying the product is provided on the record piece. And information for specifying the server. When the product purchaser transmits information about the product including the identification information to the server via the terminal device, the server compares the received identification information with the identification information registered in the product information database, and It is determined whether or not is genuine. Not only the suitability of the identification information but also the suitability of the JAN code attached to the product may be taken into account in determining whether the product is a genuine product.
[Selection] Figure 7

Description

  The present invention relates to a system that monitors the distribution of products with properties such as characters and brands, quickly discovers the appearance of unauthorized products, and identifies the source of unauthorized products.

POS terminals are rapidly spreading, and the number of distributors and stores that incorporate point card systems is increasing. As a result, at the time of purchasing a product, an attempt to collect product information and purchaser information, as well as various related information, for use in sales activities has been pursued and has been widely deployed. And many inventions related to this have been filed.
For example, in the “marketing system and method” described in Patent Document 1, information obtained from a POS terminal is used for marketing analysis. However, since the age of the customer who purchased the product is entered by the staff in charge of the cash register, etc., the data collected from the POS terminal is inaccurate. Therefore, some incentive is given to the purchaser, and information is directly received from the purchaser. A system to be obtained has been proposed. For example, Patent Document 2 discloses a “product monitoring system and method” in which information is collected by having a product purchaser answer a questionnaire instead of POS information, and points are given to respondents. Yes. Patent Document 3 discloses a “marketing data collection system” for promptly collecting merchandise data at a low cost by promptly purchasing a product purchaser for an incentive campaign. If it is this, the information regarding buyers, such as age and occupation, can be grasped correctly.

JP 2004-234478 A JP 2002-117203 A JP 2002-123660 A JP 2007-265024 A JP 2003-030372 A

It is important to obtain consumer behavior analysis and various marketing materials, and the inventions disclosed in any of the above patent documents are also useful.
However, whether or not the purchased product is a genuine product is the most important information for the manufacturer. If you like a product from a manufacturer and buy it from a completely different source, you could damage the original manufacturer's credibility, which should have been the victim.
By the way, many of the current license targets are properties that combine characters and brands. The situation is even worse for products with this property. Because it has a property, it is differentiated from other similar products and accepted by consumers. If cheap fake items are available, the image of the property will be degraded. If the fake bargains are full of money, many people will cease to buy, even if they are real, they can be mistaken for fake. If you have created original and good-looking characters, you want to protect and nurture them carefully. For this reason, if a fake appears, it must be detected early and promptly and appropriately dealt with. If left unattended, the character will lose popularity, lose credit, and withdraw from the market.

As described above, whether or not the purchased product is a genuine product is extremely important sales information, but the invention disclosed in the above-mentioned patent document hardly recognizes or refers to this point. Even if we sum up the purchase information of fake products that seem to be cleverly authentic, there is no point for the parties involved in genuine products. The inventions disclosed in Patent Document 4 and Patent Document 5 are also aimed at preventing fraud, but their main purpose is to prevent multiple application to the campaign or application without purchase. Therefore, the purpose of protecting genuine products is sparse.
In view of such points, the present invention is intended to collect information directly from a purchaser, determine whether it is a genuine product, and obtain information useful for pursuing its supplier if it is a non-genuine product. And Of course, it can also be used as normal marketing information.

In order to achieve the above object, the invention according to claim 1 is an authorized sales information management system having a server and a terminal device connectable via a communication network,
A record piece is affixed to the target product so that it can be peeled off.
The record piece includes identification information for uniquely identifying a product and information for identifying a website of the system operated by the server (hereinafter referred to as “URL”),
The terminal device of the product buyer (hereinafter referred to as “customer terminal”)
Means for inputting information on the product including the identification information and information on the product purchaser;
Means for transmitting the input information to the server via a website accessed based on the URL described in the recording piece;
The server
Product information registration means for registering information about the product associated with the identification information in a product information database;
Customer input information receiving means for receiving information including identification information transmitted from the customer terminal;
Comparing the received identification information with the identification information registered in the product information database, the product includes a regular product determination unit that determines whether the product is a regular product.
“Information specifying the website of the system (hereinafter“ URL ”)” means that the system of the present invention transmits and receives information between the server and the customer terminal via the website. This is the URL of the input screen for customer information. If it is the URL of the top screen, the customer terminal transitions from the link on the top screen to the input screen.
“Recording piece” refers to a seal on which identification information and the above URL are printed.
The “product” may be any product as long as a recording piece can be attached to the product itself or a package of the product. However, since the main object of the present invention is to prevent the appearance of non-genuine products, the object of the present invention may be products with properties.
If it is “genuine product”, it is registered in the product information database. Therefore, when identification information that does not match the registered identification information is transmitted from the customer terminal, it can be assumed that the product is a non-genuine product.
In this way, it is possible to determine whether or not the product is a genuine product based on information input by the person who actually purchased the product. Therefore, by obtaining information about when and where the purchase was made, it becomes easy to find a distribution route for non-genuine products.
The identification information is attached to the place where the display such as the back of the recording piece is not visible from the surface of the displayed product, and this recording piece is attached to the product so that it can be peeled off. Must peel off the record from the product. Therefore, it is possible to prevent unauthorized acquisition of a privilege by transmitting, for example, product identification information placed on a display shelf to the server without purchasing the product.

The invention according to claim 2 is the genuine product sales information management system according to claim 1, wherein the identification information is encrypted and attached to the recording piece, and the genuine product determination means encrypts the identification information. It is characterized in that the determination is made in a state of being converted into
Since the identification information is often regular, it can be easily guessed by a non-genuine person in plain text and imitated a recorded piece that appears to be genuine. Therefore, if it is encrypted, it is effective in preventing such fraud.

The invention according to claim 3 is the regular product sales information management system according to claim 1 or 2, wherein the product is also provided with a JAN (Japane Article Number) code, the JAN code being It is a registration item of the product information database and transmission data from the customer terminal, and the genuine product determination means determines whether the product is a genuine product based on the identification information and JAN code transmitted from the customer terminal. Features.
Thereby, it is possible to prevent an attempt to shoplift only the recording piece and use the system of the present invention to obtain a privilege.

The invention according to claim 4 is the regular product sales information management system according to any one of claims 1 to 3, wherein the server further includes customer information registration means for registering purchaser information in a customer information database. The product purchaser who transmits identification information from the customer terminal is registered in the customer information database in advance.
In this way, if the registration system is adopted, it becomes easy to give some kind of privilege to the purchaser who cooperates with the input of the identification information.

The invention according to claim 5 is the regular product sales information management system according to claim 4, wherein the server further includes point management means, and accumulates point values in the customer information database based on predetermined requirements. The customer terminal is notified of the provision of a privilege according to the point value.
If points are given in this way and some kind of privilege (e.g., gifts of merchandise not on the market) is given, it can be expected that more buyers will cooperate in inputting information. In the first place, if there are few information input persons, the achievement of the object of the present invention to find a non-genuine product will be insufficient.

The invention according to claim 6 is the regular product sales information management system according to claim 5, wherein the server performs aggregation / analysis based on data registered in the product information database and the customer information database. It further comprises sales information analysis means.
As a result, the information obtained from the purchaser can be used not only for finding an unauthorized product but also for acquiring marketing information.

The genuine product sales information management device according to claim 7, the computer program according to claim 8, and the regular product sales information management method according to claim 9 are also intended to solve the above-mentioned problems.

It is possible to determine whether or not the product is genuine by obtaining the identification information affixed to the product to which the property is attached by directly receiving it from the purchaser and comparing the identification information with the registration information in the database.
In the case of non-genuine products, pursue the source of fraudulent products in terms of the date and place of purchase, the pattern of differences from the registered information, and the mode of occurrence of input errors by the buyer (same input error pattern, etc.) In addition, the scale (such as a large organization) can be estimated. Furthermore, the scale of damage can be grasped by the statistical information of the data.

It is a system configuration figure of an embodiment. It is a functional block diagram of the customer terminal and the regular product sales information management device of the embodiment. It is a figure which shows the example of data stored in the merchandise information database of embodiment. It is a figure which shows the example of data stored in the customer information database of embodiment. It is a figure which illustrates the state where the recording piece (seal) is stuck on the goods of an embodiment. It is a figure explaining the state in which the sticker of an embodiment constitutes one sheet with a predetermined number. It is a figure which shows the processing flow of embodiment.

  A system according to an embodiment of the present invention (hereinafter, “the present system”) will be described with reference to the drawings.

  As shown in FIG. 1, this system includes a regular sales information management apparatus 1 and an arbitrary number of customer terminals 2 that can be connected to the apparatus via a communication network N such as the Internet. In FIG. 1, three customer terminals 2 are shown, but the number is not limited.

The regular product sales information management device 1 corresponds to a server described in claim 1.
The regular product sales information management device 1 is a computer having a function of managing information related to products placed in the distribution process in a database and obtaining and analyzing data transmitted from the purchaser for the purchased products. The genuine product sales information management apparatus 1 may be operated by a single supplier or by a person who operates a regular product sales information management business entrusted by a plurality of suppliers. Approval of the licensor you have or a third party entrusted with the work from the licensor is required.
This system is based on the information obtained from the purchaser and has the purpose of analyzing information useful for the discovery and marketing of non-genuine products, and who is the operating entity of the genuine product sales information management device 1 is essential. Not.

Next, the configuration of the regular product sales information management apparatus 1 will be described with reference to the block diagram of FIG.
The regular product sales information management device 1 includes a CPU (Central Processing Unit), a computer program executed by the CPU, an internal memory such as a RAM (Random Access Memory), and a computer including a storage device such as a hard disk drive.
When focusing on the functional aspect, the regular product sales information management device 1 includes a storage unit 3, a processing unit 4, and a communication interface unit 5, as shown in FIG.

The storage unit 3 includes a database storage unit 6 and a program storage unit 7.
The database storage means 6 stores a product information database 8 and a customer information database 9.

As shown in FIG. 3, the merchandise information database 8 stores an encrypted merchandise ID (hereinafter referred to as “encrypted merchandise ID”), a JAN code, customer input information, etc. in association with the merchandise ID. .
Here, the product ID is an ID that uniquely identifies a sticker attached to each product. In the present embodiment, the product ID includes a sheet number and a seal number. The sticker forms a single sheet for each predetermined number of sheets, and is peeled off from the mount and directly attached to each product or package. The number attached to this sheet is called a sheet number. The seal number is a number assigned to each seal on the sheet. It is possible to infer whether or not the product purchased by the customer is a genuine product by comparing the encrypted product ID transmitted from the purchaser with the encrypted product ID registered in the product information database 8, which will be described in detail later. explain.
Product information can be obtained from the JAN code. This product information includes the licensee name, product name, upper price (manufacturer's suggested retail price, list price), assumed sales route (eg, manufacturer → wholesaler → retail store), product characteristics ( Example: color pattern).
The information sent from the customer includes purchase date, purchase store, purchase purpose (eg, for home use, gift use), product satisfaction (score evaluation, free word, etc.), store satisfaction (score evaluation, free word, etc.) Is a kind of questionnaire information. Of these pieces of information, the date of purchase and the store of purchase are powerful clues for tracking the merchant when a suspected item is found.

In the customer information database 9, as shown in FIG. 4, personal information such as name, address, and mail address is registered at the time of registration in association with the customer ID. When the target product of this system is purchased and information is entered, the purchase history and point value are updated.

The program storage means 7 stores a program and the like necessary for operating the computer as the authorized sales information management apparatus 1.

  The processing unit 4 includes product information registration means 10, customer information registration means 11, customer input information reception means 12, regular product determination means 13, point management means 14, and sales information analysis means 15.

The merchandise information registration means 10 registers the information about the merchandise to be placed in the distribution process in the merchandise information database 8 in association with the merchandise ID. Along with this registration work, a sticker on which the encrypted product ID is printed in a place where it cannot be seen from the surface is attached to the product. This seal is coated with an easily peelable adhesive on the back surface.
The portion where the encrypted product ID is printed is the back surface if it is a single seal, but if it is a double-structured seal, it may be printed on the bottom surface from which the top seal is peeled off. Moreover, even if it prints on the surface of a seal | sticker etc., it is concealed with the silver-colored coating film, for example, and the purchased customer may become visible only after removing this coating film. In short, it is desirable that the encrypted product ID is not visible from the outside when the products are arranged on a display shelf or the like. This is because if printing is performed on the surface of the seal, it is possible to photograph the seal portion with the camera function of the mobile phone and transmit the information to the regular sales information management apparatus 1 without purchasing a product. .

The customer information registration means 11 registers information related to a customer who intends to input information related to the purchased product in the customer information database 9 using this system. Registration of customer information is performed prior to the first information input by the customer. The registered customer can earn points by inputting information on the purchased product thereafter, and is given a privilege such as acquisition of goods according to the earned points.

The customer input information receiving unit 12 receives data transmitted from the customer terminal 2 through the customer terminal 2 and registers it in the product information database 8. This data also serves as input data for the regular product determination means 13 and the point management means 14.

Based on the data received from the customer terminal 2, the genuine product determination means 13 determines whether or not the purchased product is a genuine product, and performs processing such as transmitting a warning message according to a predetermined procedure.

The point management means 14 updates the point value according to predetermined requirements based on the data received from the customer terminal 2. As a thank you for providing data, you can add point values and subtract point values for gifts.

The sales information analysis means 15 extracts and analyzes information on the products actually purchased from the product information database 8 and the customer information database 9.

Each of the above means 10 to 15 is implemented by hardware and software according to the function. In the case of software, the CPU executes a computer program stored in the program storage unit 7. Since these are well-known, description is abbreviate | omitted.
In addition, the regular product sales information management device 1 transmits / receives data to / from the customer terminal 2 via the communication interface unit 5 and the communication network N.
Further, although not shown in FIG. 2, the genuine product sales information management device 1 is a storage means for storing various intermediate data and parameters at the time of processing, related contractors (licensees, manufacturers entrusting operations, external information analysis companies) Etc.) as appropriate.
Note that the classification of each means shown in FIG. 2 is not fixed, but merely for convenience of explanation.

The customer terminal 2 is an information processing device that is used by a purchaser who wants to register as a member of the system and a purchaser who has already registered as a member, and that can transmit and receive with the genuine product sales information management device 1 via the communication network N. It can be anything from a mobile phone, smartphone, PDA, or PC.
The customer terminal 2 includes a screen display unit 16, an input unit 17, and a communication interface unit 18. In addition, it is necessary to have a function of transmitting / receiving electronic information to / from an authorized sales information management apparatus 1 via the communication interface unit 18 and the communication network N and browsing a Web page. The input unit 17 includes a touch panel in addition to a keyboard and a mouse. If the camera is provided, for example, the input unit 17 includes a function of decoding a QR code (registered trademark) read by the camera.

The operation of this embodiment will be described below with reference to the drawings.
First, registration of a product in the database 8 will be described. This process is performed independently of the post-sales process of receiving information from the customer terminal 2 and determining whether or not the product is genuine. A processing procedure may be considered in which the genuine product sales information management device 1 receives information read by a manufacturer or warehouse staff using a portable reader, and the product information registration means 10 registers it in the product information database 8.
As shown in FIG. 5, the product 21 is given a JAN code 22. Further, a sticker (“recording piece” according to claim 1) 23 is affixed to the product 21. The front surface 23a of the seal 23 is written with words that prompt the customer to input information, and the back surface 23b is printed with the encrypted product ID 24 and the URL 25 of the site that manages this system. This URL 25 indicates the location on the Internet of the Web site where the genuine product sales information management device 1 accepts input from the customer. The URL 25 may specify the customer input screen directly, but may specify the home screen of the present system. If it is a home screen, it is only necessary to be able to transition to the customer input screen by following the link described there. That is, the customer input screen may be specified indirectly.

Each seal is given unique identification information. Since one sticker is affixed to one product, this system uses seal identification information as product identification information (encrypted product ID). Since the JAN code is assigned by the manufacturer, it is information for distinguishing the product, whereas the seal identification information (= encrypted product ID) is information for distinguishing the property assigned by the licensor.
In the product information database 8, an encrypted product ID 24 and a JAN code 22 are registered for each product in association with a plain product ID.
In FIG. 3, there is an item of sheet number, which is the number of the sheet serving as a mount for a plurality of stickers.
As illustrated in FIG. 6, the seals 23 are affixed to a single base paper 28. A sheet number 26 (= 101 in FIG. 6) is assigned to this mount, that is, a sheet. It is convenient if the sheet number 26 can be used to identify properties such as characters and brands. For example, the bear character stickers are set such that the sheet numbers are 001 to 099, the cat character stickers are 100 to 199, and so on. Different seal numbers 27 (= 31 to 35 in FIG. 6) are assigned to the stickers attached to one sheet. In the present embodiment, the product ID (and encrypted product ID) is generated from the sheet number 26 and the in-sheet seal number 27, but the method is not limited.
This merchandise information registration process must be completed before placing the merchandise on the sales route (eg, before shipping from the manufacturer).

Next, main processing of this system will be described according to the processing flow of FIG.
The customer purchases the product 21 that is the object of this system (step S1), and peels off the seal 23.
Based on the URL printed on the back surface 23b of the seal 23 or the designated URL linked in the URL, the site operated by the regular product sales information management apparatus 1 is accessed. If the purchased product information has not been sent to this system (Yes in step S2), personal information (name, address, telephone number, e-mail address, etc.) is input and sent to the genuine product sales information management device 1. (Step S3). The customer information registration unit 11 of the regular product sales information management device 1 registers the received information in the customer information database 9.
When the customer registration is completed, or when information on the purchased product has been transmitted (No in step S2), the encrypted product ID printed on the back surface 23b of the seal 23 and the JAN code are transmitted. (Step S4). At the same time, the customer's satisfaction at the time of purchase at which store is also entered and transmitted.

The customer input information receiving unit 12 of the regular product sales information management device 1 receives the information transmitted from the customer terminal 2 (step S5), and passes the received information to the regular product determination unit 13.
Hereinafter, the regular product determination process (step S6) will be described in detail.

In this system, product identification information, more precisely, identification information on a sticker attached to the product is encrypted.
Here, the significance of the identification information described on the seal being encrypted is as follows.
In other words, fake goods are sold somewhere in the same way as real goods. And imitate the real thing to make it look real. For example, if stickers that can be exchanged for goods are affixed to the real product, it is often the case that a fake product is also affixed. In this system, since the information for identifying the seal is encrypted and attached to the seal, the rules such as the number of digits of the real identification information and the type of characters used are unknown, and the identification information that matches the real is found. It is almost impossible. If the purchaser sends the information attached to such a fake seal to the genuine product sales information management device 1, it will immediately be recognized as a fake. Inconvenience can also occur when the same encrypted identification information as the sticker attached to the real product is attached.
If the same identification information has already been input, the presence of a fake will be known due to the occurrence of a duplicate input that is not possible. When counterfeits begin to spread, it is easy to detect the situation because duplicate input seems to occur frequently. As described above, the present invention of printing the encrypted identification information in a place that cannot be seen from the surface of the seal and comparing it with the identification information registered in the database is simple but sufficiently effective. .
In this system, the encrypted product ID transmitted from the customer terminal 2 is compared with the encrypted product ID registered in the product information database 8 to determine whether the product is a genuine product. It is from the viewpoint of security that the determination is made with encryption in this way.

The genuine product determination means 13 compares the JAN code and the encrypted product ID transmitted from the customer terminal 2 with the JAN code registered in the product information database 8 and the encrypted product ID, and determines as follows.
(Case 1)
When a product that matches the combination of the JAN code and the encrypted product ID is retrieved from the product information database 8, it is determined that the input is appropriate, and the product is determined to be a genuine product.

(Case 2)
The JAN code that matches the input JAN code is searched from the product information database 8, and the encrypted product ID that matches the input encrypted product ID is also searched from the product information database 8. When there is no combination of encrypted product IDs in the product information database 8, it is assumed that a purchaser who has purchased a plurality of products at the same time has made an input mistake or has put a sticker in error when shipping the product. Therefore, in this case, a message screen saying “Which of JAN code or product ID is wrong or an incorrect combination?” Is sent to the customer terminal 2 to prompt re-input.
If input fails continuously for a predetermined number of times (example: 3 times), input is stopped. The product is estimated to be an irregular product (No in step S7), and error processing is performed using both online and offline (step S9). Specifically, for example, the customer terminal 2 is interviewed with the date of purchase, the store of purchase, etc. by means of e-mail or the like, and the survey is entrusted to a business operator (licensey of the property, etc.) handling the product. If the same event from multiple customers occurs, the property licensor will investigate.

(Case 3)
When a JAN code that matches the input JAN code is searched from the product information database 8, but an encrypted product ID that matches the encrypted product ID is not searched from the product information database 8, the purchaser or the business operator Unauthorized behavior is assumed. Therefore, in this case, a message screen “Product ID is wrong” is transmitted to the customer terminal 2 to prompt re-input.
If input fails continuously for a predetermined number of times (example: 3 times), input is stopped. The product is estimated to be an irregular product (No in step S7), and error processing is performed using both online and offline (step S9). Specifically, for example, the customer terminal 2 is interviewed with the date of purchase, the store of purchase, etc. by means of e-mail or the like, and the survey is entrusted to a business operator (licensey of the property, etc.) handling the product. If the same encrypted product ID is input from a plurality of customers a plurality of times, the property licensor conducts an investigation based on the purchase store information.

(Case 4)
A JAN code that matches the input JAN code is retrieved from the product information database 8, but a product having the same encrypted product ID as the input encrypted product ID is registered as already sold by the input from the purchaser. In such a case, it is assumed that the purchaser is carrying out a fraudulent act such as trying to register the same product seal more than once, or a fraudulent act by the business operator. Therefore, in this case, a message screen “This product ID has already been registered” is transmitted to the customer terminal 2 and the process is terminated.
If the same combination is input a plurality of times or the same combination input is generated from a plurality of customers, the product is estimated to be a non-genuine product (No in step S7), and error processing is performed using both online and offline ( Step S9). One of them is that licensors investigate.

(Case 5)
If neither the input JAN code nor the encrypted product ID matches the product information database 8, it is assumed that the purchaser has made an input error or that the business operator has performed an illegal act. Therefore, in this case, a message screen saying “JAN code or product ID or both are incorrect” is transmitted to the customer terminal 2 to prompt re-input.
If input fails continuously for a predetermined number of times (example: 3 times), input is stopped. The product is estimated to be an irregular product (No in step S7), and error processing is performed using both online and offline (step S9). Specifically, for example, the customer terminal 2 is interviewed with the date of purchase, the store of purchase, etc. by means of e-mail or the like, and the survey is entrusted to a business operator (licensey of the property, etc.) handling the product. If the same combination occurs multiple times, or the same combination input is generated from multiple customers, the licensor will investigate.

(Case 6)
When the encrypted product ID that matches the input encrypted product ID is searched from the product information database 8, but the JAN code that matches the input JAN code is not searched from the product information database 8, In addition to the possibility that the JAN code and the encrypted product ID are mistaken due to an error, an illegal act by the purchaser or business operator is assumed. Therefore, in this case, a message screen “JAN code is wrong” is transmitted to the customer terminal 2 to prompt re-input.
If input fails continuously for a predetermined number of times (example: 3 times), input is stopped.
Also in this case, the product is estimated to be an irregular product (No in step S7), and error processing is performed (step S9).

The JAN code is usually given by the manufacturer of the product, and it can be seen what the product is from only the JAN code. Further, since the corresponding sheet number is known by the encrypted product ID, it is possible to know which property it is.
Therefore, by performing a combination check between the JAN code and the product ID, it can be determined by a computer without any manual operation which pattern corresponds to the above (Case 1) to (Case 6). If any of (Case 2) to (Case 6) is satisfied (No in Step S7), it is possible that a mistake or fraud has occurred where online and offline processing are appropriately combined according to each case. An investigation is made as to whether or not there is a property (step S9). As described above, when the system of the present embodiment is used, it becomes easy to find a non-genuine product, and it is easy to establish a policy for investigation.

If it is determined that the product is genuine (Yes in step S7), the sales location of the product is registered in the product information database 8, and the purchase history of the customer is registered in the customer information database 9 (step S8). In step S8, the point management means 14 gives points to the customer according to a predetermined condition, updates the point value in the customer information database 9, and gives privilege information such as goods that can be exchanged to the customer with the acquired points to the customer terminal 2. The process of transmitting is also included.
The point granting conditions may be arbitrarily determined such as the number of information inputs and the amount of purchased goods.
In this system, it is important how many buyers input information in order to find non-genuine products accurately. Some kind of incentive is needed to save time and effort for inputting information. For this purpose, gifts of goods that cannot be acquired unless registered in this system are effective. Of course, the present invention is not limited to this, and any privilege that attracts the consumer's heart may be used.

The input information can be used not only for discovery of non-genuine products but also as marketing information. If design, product information, and other product-related information are stored in the product information database 8, it is expected that useful analysis results can be obtained by various methods including data mining.
For example, even for the same bear character, there are various changes such as facial expressions, colors, and types of products to be affixed. Detailed analysis can be used as a reference for policy decisions such as continuation and withdrawal of characters.
Information input from customer terminals is also very useful for analyzing consumer behavior. For example, from the data in the purchase history column of the customer information database 9, it is possible to follow in time series what kind of product a certain individual has a certain character purchased. The analysis of the pattern of good customers who repeatedly purchase products with the same character, the pattern of dormant customers who have stopped purchasing products with the character after purchasing once or twice, etc. is the significance of planning future sales policies It becomes a certain material.
This data analysis may be performed by the sales information analysis means 15 of the regular product sales information management apparatus 1, but it is sent to a server (not shown) of a survey company specializing in external data mining to request an analysis survey. The result may be received.

The above embodiment is merely an example.
The data structure in FIGS. 3 and 4 and the processing flow in FIG. 7 are examples, and various modifications are possible.

For example, in the above embodiment, the JAN code and the encrypted product ID are registered in association with each other. Certainly, a JAN code that identifies a product is necessary for analyzing customer behavior. However, for the first purpose of the present invention to find non-genuine products, the input of the JAN code is omitted, and this system is realized by the encrypted product ID and customer input information (purchase date, purchase store, etc.) It is also possible to do.
However, the combined use of the JAN code is desirable for the following reason. That is, there may be a shoplifter who removes only the seal from the product for the benefit. However, if it is necessary to input a JAN code, the benefits provided by the present invention cannot be received unless the product is at hand. Thus, the input of the JAN code is effective for preventing fraud.
Needless to say, the present invention can also be applied to imported goods from abroad. In this case, an EAN (European Article Number) code or a UPC (Universal Product Code) code is used instead of the JAN code.
In the embodiment described above, the regular product sales information management device 1 performs processing for registering information related to the product before shipment in the product information database 8. However, a computer different from the regular product sales information management device 1 performs processing such as registration and update of the product information database 8, and the regular product sales information management device 1 has a system configuration capable of accessing the product information database 8. Good.
In the above embodiment, the identification information of the seal is compared while being encrypted. This is because security is taken into consideration, and it does not exclude that the identification information transmitted from the customer terminal 2 is decrypted and compared with the product ID (plain text) of the product information database 8.

  The more attractive properties are imitated, the legitimate interests are lost. By using the present invention, it is possible to suppress rampant non-genuine products, prevent withdrawal due to unreasonable reasons for properties, and contribute to sound development and fair competition in business.

1: Genuine sales information management device 2: Customer terminal 3: Storage unit 4: Processing unit
5: Communication interface unit, 6: Database storage means, 7: Program storage means,
8: Product information database, 9: Customer information database,
10: Product information registration means, 11: Customer information registration means, 12: Customer input information reception means,
13: Genuine product determination means, 14: Point management means, 15: Sales information analysis means,
16: Screen display unit, 17: Input unit, 18: Communication interface unit,
N: Communication network

Claims (7)

An authorized sales information management system having a server and a terminal device connectable via a communication network,
Its The Shipping is recorded piece peelably affixed Rutotomoni Licensee code (JAN code) is assigned to identify the manufacturer and product is subject character brand or the like is attached,
The record piece includes a product ID for identifying a character / brand licensed by the licensor and information (hereinafter, “URL”) for specifying a website of the system operated by the server. With
The terminal device of the product buyer (hereinafter referred to as “customer terminal”)
Means for inputting information on the product including the licensee code and product ID and information on the product purchaser;
Means for transmitting the input information to the server via a website accessed based on the URL described in the recording piece;
The server
And information on the product ID and association was licensee of products, the licensee code attached the goods and a storage unit that associates and stores the commodity ID,
Customer input information receiving means for receiving the licensee code and product ID transmitted from the customer terminal;
By referring to the storage means, comparing the licensee code and the product ID, and determining whether the licensee code of the product and the product ID match , thereby correctly characterizing the licensed product. -Provided with a genuine product judging means for judging any of a case where a brand or the like is used, a case where the recording piece is used illegally, or a case where a purchaser or a business operator handling the product misses. Genuine sales information management system characterized by The server further includes customer information registration means for registering purchaser information in a customer information database, and a product purchaser who transmits identification information from the customer terminal is registered in the customer information database in advance. The regular product sales information management system according to claim 1 . The server further comprises point management means, accumulates a point value in the customer information database based on a predetermined requirement, and notifies the customer terminal of provision of a privilege according to the point value. 2. Genuine sales information management system described in 2 . 4. The genuine product sales information management system according to claim 3 , wherein the server further comprises sales information analysis means for performing aggregation / analysis based on data registered in the product information database and the customer information database. . A record piece is attached to the target product in a peelable manner, and a licensee code (JAN code) for identifying the manufacturer and product to which the character / brand is attached is attached to the record product. A product ID for identifying a character brand or the like licensed by the user and information (hereinafter referred to as “URL”) for specifying a website of the system operated by the server are described, and the licensee code and the product The product purchaser's terminal device (hereinafter referred to as “customer terminal”) that inputs information related to the product including the ID and information related to the product purchaser and transmits it via the website accessed based on the URL described in the recording piece )) And a genuine product sales information management device connected via a communication network,
The regular product sales information management device
Storage means for storing information relating to the product of the licensee associated with the product ID, the licensee code attached to the product, and the product ID in association with each other;
Customer input information receiving means for receiving the licensee code and product ID transmitted from the customer terminal;
By referring to the storage means, comparing the licensee code and the product ID, and determining whether the licensee code of the product and the product ID match, thereby correctly characterizing the licensed product. A genuine product determination means for determining whether a brand or the like is used, a case where the recording piece is used illegally, or a case where a purchaser or a business operator handling the product misses,
A regular product sales information management device characterized by comprising: A record piece is attached to the target product in a peelable manner, and a licensee code (JAN code) for identifying the manufacturer and product to which the character / brand is attached is attached to the record product. A product ID for identifying a character brand or the like licensed by the user and information (hereinafter referred to as “URL”) for specifying a website of the system operated by the server are described, and the licensee code and the product The product purchaser's terminal device (hereinafter referred to as “customer terminal”) that inputs information related to the product including the ID and information related to the product purchaser and transmits it via the website accessed based on the URL described in the recording piece )) And a computer connected via a communication network with a genuine sales information management device A computer program for causing the function Te,
The computer has storage means for storing information relating to the licensee's product associated with the product ID, the licensee code attached to the product, and the product ID in association with each other.
For the computer
Processing for receiving the licensee code and product ID transmitted from the customer terminal;
By referring to the storage means, comparing the licensee code and the product ID, and determining whether the licensee code of the product and the product ID match, thereby correctly characterizing the licensed product. A process of determining whether a brand or the like is used, a case where the recording piece is used illegally, a case where the purchaser or the business operator makes a mistake,
A computer program characterized by causing A record piece is attached to the target product in a peelable manner, and a licensee code (JAN code) for identifying the manufacturer and product to which the character / brand is attached is attached to the record product. A product ID for identifying a character brand or the like licensed by the user and information (hereinafter referred to as “URL”) for specifying a website of the system operated by the server are described, and the licensee code and the product The product purchaser's terminal device (hereinafter referred to as “customer terminal”) that inputs information related to the product including the ID and information related to the product purchaser and transmits it via the website accessed based on the URL described in the recording piece )) And a computer connected via a communication network
The computer has storage means for storing information relating to the licensee's product associated with the product ID, the licensee code attached to the product, and the product ID in association with each other.
The computer
Processing for receiving the licensee code and product ID transmitted from the customer terminal;
By referring to the storage means, comparing the licensee code and the product ID, and determining whether the licensee code of the product and the product ID match, thereby correctly characterizing the licensed product. A process of determining whether a brand or the like is used, a case where the recording piece is used illegally, a case where the purchaser or the business operator makes a mistake,
Genuine sales information management method characterized by

Images