JP5132945B2 - Advertisement distribution system, terminal device, advertisement distribution method, program, and recording medium - Google Patents

Description

  The present invention relates to an advertisement distribution technique for providing an advertisement to a user using a terminal device.

  2. Description of the Related Art Conventionally, services aimed at improving the convenience of performing advertisements and information distribution for terminal devices have been performed.

  For example, there is a service known as search-linked advertisement. Search-linked advertisement is a technique for displaying an advertisement in relation to the content of a result such as a keyword searched by a search engine. (For example, see Patent Document 1)

  In this technique, an advertiser bids for a search term in an auction, and the search results are displayed in descending order of the bidder with the highest bid price.

  In addition, as a search-linked advertisement for a mobile phone, there is an advertisement displayed on the top and bottom of a content search result in accordance with an advertiser's business day and business hours.

  Furthermore, a technique for distributing information to an in-vehicle terminal is disclosed. (For example, see Patent Document 2)

  This technology uses a telematics (telematics) that mounts a terminal device in an automobile and provides information services in real time by a communication system. For example, an advertisement or an on-vehicle terminal equipped with a communication function such as a car navigation device Information distribution is performed. Since it is possible to provide real-time information according to the location information, for example, it is possible to search for a parking lot at the destination, check availability information, or display the nearest restaurant when you want to eat It becomes possible. By linking the current location information of the car and the system, a push-type advertisement that is automatically displayed on the in-vehicle terminal appears when passing the signal transmission point set by the advertisement distributor near the store while driving. Is.

  In addition, techniques related to advertisement distribution based on the current location of the user are disclosed. (For example, see Patent Document 3)

  For example, a database search can be performed based on the location information and time information of the mobile terminal, and information related to the region such as coupon information or event information can be distributed to the user to guide nearby stores and facilities.

In addition, in one-segment data broadcasting (one-segment partial reception service for terrestrial digital broadcasting), information is provided in conjunction with a viewing program. For example, a link to a program-linked site is set up in a data broadcast during a program broadcast, and products such as home appliances used in the program are introduced therein.
Japanese Patent No. 3676999 JP 2001-108477 A JP 2003-067615 A

  However, in the advertisement system for terminal devices described in Patent Document 1, in order to display an advertisement that meets the user's needs, the user needs to input information related to his / her preference by inputting a keyword or the like in advance.

  In addition, as in Patent Document 2 and Patent Document 3, in the technology for distributing information on nearby stores based on the current location information of the terminal device, the information becomes general-purpose and the description of information for each individual is simplified. However, when information that is not interesting to the user is sent together, information related to what the user wants to know is not provided sufficiently, and there is a limited area for displaying information like a mobile terminal device. Has a problem that it is difficult to view the display when a large amount of information is displayed.

  Moreover, the conventional method of narrowing down distribution information based on user preference information has a problem that information is not displayed when there is no information that matches the preference, and the preference information input method is inconvenient.

  The present invention has been made to solve the above-described problems, and its purpose is to automatically extract and distribute information such as advertisements and videos reflecting the user's preference, thereby increasing the user's willingness to purchase. An advertisement distribution system, a terminal device, an advertisement distribution method, a program, and a recording medium are provided.

In view of such circumstances, the advertisement distribution system according to the first invention is an advertisement distribution system for displaying an advertisement distributed from a server on a terminal device ,
The server includes a store ID that is uniquely assigned to each store and advertisement data of each store, an advertisement database that associates the store ID with the advertisement data, recorded video data, and each scene of the video data. The recording database is composed of the scene ID assigned to the store ID and the store ID. The recording database associates the scene ID of the scene related to the advertisement data with the store ID of the advertisement data, and corresponds to each scene ID. is composed of a viewing history that indicates the views of the scene, and save the viewing history database that associates the viewing history and the scene ID, and,
The terminal device includes a store information receiving unit that acquires a store ID of a store from which information is to be obtained, a control unit that acquires a scene of related video data from the server based on the acquired store ID, and the server A display unit for displaying a scene of video data acquired from
The control unit transmits the acquired store ID to the server, displays advertisement data related to the store ID from the advertisement database, and has been viewed related to the store ID from the recording database and the viewing history database. The video data of the scene is acquired, and the acquired scene is displayed with priority over the advertisement data .

An advertisement distribution system according to a second invention is an advertisement distribution system for displaying an advertisement distributed from a server on a terminal device,
The server includes a store ID uniquely assigned to each store and advertisement data of each store, an advertisement database in which the store ID is associated with the advertisement data, recorded video data, and a scene of the video data It consists of a scene ID assigned to each and a store ID, a recording database in which the scene ID of the scene related to the advertisement data is associated with the store ID of the advertisement data, the scene ID, and each scene ID A viewing history database including a viewing history including a number of times of viewing and a viewing time of a scene to be associated with the scene ID and the viewing history,
The terminal device is acquired from a store information receiving unit that acquires a store ID of a store from which information is to be obtained, a control unit that acquires related advertisement data from the server based on the acquired store ID, and the server. A display unit that displays the advertisement data
The control unit transmits the acquired store ID to the server, acquires advertisement data related to the store ID corresponding to the viewed scene ID from the advertisement database, the recording database, and the viewing history database. The acquired advertisement data is displayed .

  Moreover, the advertisement delivery system according to a third aspect is characterized in that the terminal device receives the store ID from a store information transmitting device installed for each store.

An advertisement distribution system according to a fourth invention is characterized in that the terminal device selects the most recently viewed scene ID when there are a plurality of corresponding scene IDs .

According to a fifth aspect of the present invention, there is provided a terminal device including a store ID uniquely assigned to each store and advertisement data of each store, an advertisement database in which the store ID is associated with the advertisement data, and recorded video data. A recording database that includes a scene ID assigned to each scene of the video data and a store ID, and associates the scene ID of the scene related to the advertisement data with the store ID of the advertisement data, and a scene ID And a viewing history database including a viewing history including the number of times of viewing of the scene corresponding to each scene ID and a viewing time, and a viewing history database in which the scene ID and the viewing history are associated with each other. There,
A store information receiving unit that acquires a store ID of a store to obtain information, a control unit that acquires related advertisement data from the server based on the acquired store ID, and an advertisement data acquired from the server are displayed. And a display unit
The control unit transmits the acquired store ID to the server, displays advertisement data related to the store ID from the advertisement database, and has been viewed related to the store ID from the recording database and the viewing history database. The video data of the scene is acquired, and the acquired scene is displayed with priority over the advertisement data .

According to a sixth aspect of the present invention, there is provided a terminal device including a store ID uniquely assigned to each store and advertisement data of each store, an advertisement database in which the store ID is associated with the advertisement data, and recorded video data. A recording database that includes a scene ID assigned to each scene of the video data and a store ID, and associates the scene ID of the scene related to the advertisement data with the store ID of the advertisement data, and a scene ID And a viewing history database including a viewing history including the number of times of viewing of the scene corresponding to each scene ID and a viewing time, and a viewing history database in which the scene ID and the viewing history are associated with each other. There,
A store information receiving unit that acquires a store ID of a store to obtain information, a control unit that acquires related advertisement data from the server based on the acquired store ID, and an advertisement data acquired from the server are displayed. And a display unit
The control unit transmits the acquired store ID to the server, acquires advertisement data related to the store ID corresponding to the viewed scene ID from the advertisement database, the recording database, and the viewing history database. The acquired advertisement data is displayed .

Moreover, the terminal device by 7th invention receives the said store ID from the store information transmission apparatus installed for every store, It is characterized by the above-mentioned.

The terminal device according to the eighth invention is characterized in that when there are a plurality of corresponding scene IDs, the most recently viewed scene ID is selected .

According to a ninth aspect of the present invention, there is provided an advertisement distribution method comprising a store ID uniquely assigned to each store and an advertisement data of each store, an advertisement database in which the store ID is associated with the advertisement data, and a recorded video. A recording database that includes data, a scene ID assigned to each scene of the video data, and a store ID, and associates the scene ID of the scene related to the advertisement data with the store ID of the advertisement data; An advertisement distributed from a server that stores an ID and a viewing history database including a viewing history including the number of times of viewing and viewing time of the scene corresponding to each scene ID, and associated with the scene ID and viewing history An advertisement distribution method to be displayed on a device,
The terminal device acquires a store ID of a store from which information is to be obtained and transmits the store ID to the server; the terminal device transmits the acquired store ID to the server; and the advertisement database. Display the advertisement data related to the store ID from the recording database and the viewing history database, obtain video data of the viewed scene related to the store ID, and prioritize the acquired scene over the advertisement data. And a step of displaying .

An advertisement distribution method according to a tenth aspect of the invention includes a store ID uniquely assigned to each store and an advertisement data of each store, an advertisement database in which the store ID is associated with the advertisement data, and a recorded video A recording database that includes data, a scene ID assigned to each scene of the video data, and a store ID, and associates the scene ID of the scene related to the advertisement data with the store ID of the advertisement data; An advertisement distributed from a server that stores an ID and a viewing history database including a viewing history including the number of times of viewing and viewing time of the scene corresponding to each scene ID, and associated with the scene ID and viewing history An advertisement distribution method to be displayed on a device,
The terminal device acquires a store ID of a store from which information is to be obtained and transmits the store ID to the server; the terminal device transmits the acquired store ID to the server; and the advertisement database. And acquiring advertisement data related to the store ID corresponding to the viewed scene ID from the recording database and the viewing history database, and displaying the acquired advertisement data .

  A program according to the present invention causes a computer to execute the advertisement distribution method.

  The recording medium according to the present invention is characterized in that the program is recorded so as to be readable by a computer.

  As described above, according to the present invention, since the store stores the store ID and the scene ID of the video data in association with each other, the advertisement data can be acquired from the store ID as well as the store ID. Video data can also be acquired from the ID, and the user can view video related to the store simply by receiving store information.

  Also, by automatically extracting advertisements reflecting the user's viewing history, it is possible to display advertisement data reflecting the user's preferences, the advertisement data matches the user's preferences, and the user's purchase Can increase motivation.

  In addition, by receiving the store ID from the store information transmission device, the advertisement data that matches the preference is extracted from the advertisement data related to the area where the user is present, and the advertisement data matches the user's preference. Even if the advertisement data related to the area is displayed as it is, the user can browse the advertisement information related to the current area.

  Further, since the advertisement data based on the received store ID and the advertisement data reflecting the user's preference are displayed separately, information suitable for the user's preference is preferentially displayed, and the user can easily select the advertisement data to be viewed. Become.

In addition, the terminal device acquires the current location information from the GPS satellite when it approaches the location of the store by acquiring and storing store information including the store ID and the location information of the store in advance. , You can see information about the stores that interest you.
That is, without installing a store transmission device for each store, the terminal device can display a viewing history advertisement list and a detailed advertisement about this only by acquiring position information from a GPS satellite, and the cost related to facilities can be reduced. It can be carried out with a reduction.

  When there are a plurality of advertisement data acquired from the server, the terminal device switches and displays the advertisement data, so that it can be displayed in accordance with the information that the user wants to acquire.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

[First Embodiment]
FIG. 1 is a configuration diagram showing an outline of an advertisement distribution system 1 according to the present invention.

  The advertisement distribution system 1 includes a terminal device 2 that displays advertisements based on received data, a store information transmission device 3 that transmits store data, a recorded program database 4 installed in the user's home, for example, and the user's home A viewing video server 6 having a viewing history database 5 and an advertisement database 7 in an advertisement distribution company that has accumulated advertisement data and an advertisement server 8 that distributes advertisements for each store to the terminal device 2, Connected by a network. This network may be wired or wireless.

  If the terminal device 2 is a mobile phone, for example, it has a wireless communication function and an information input / output function, and is connected to a network via a mobile phone base station (not shown).

  Also, the recorded program database 4 is assumed to be stored in, for example, HDR (Hard Disc Recorder). The viewing video server 6 may be a home media server.

  The recorded program database 4 and the viewing history database 5 may be built in the viewing video server 6 or may be externally attached. Similarly, the advertisement database 7 may be built in the advertisement server 8 or may be externally attached.

(Terminal device)
FIG. 2 is a block diagram showing the configuration of the terminal device 2.

  The terminal device 2 includes the following modules. That is, the terminal device 2 receives the store information reception unit 11 that receives the store data, and the store information management unit 14 that receives the input from the store information reception unit 11 and outputs the input to the network transmission processing unit 12 or the display management unit 13. An acquired store ID database 15 that stores data input to the store information management unit 14, a network transmission processing unit 12 that modulates data for communication, a network reception processing unit 16 that demodulates received data, and data A network transmission / reception unit 17 that performs transmission / reception, a display management unit 13 that performs display management, a display processing unit 18 that performs processing for display in response to input from the display management unit 13, and a display unit 19 Consists of.

  The control of the individual modules will be described below.

  The store information receiving unit 11 receives store data including a store ID, store name data, and advertisement summary data from the store information transmitting device 3.

  The store information management unit 14 acquires store data from the store information receiving unit 11, records it in the acquired store ID database 15, extracts a store ID from the store data, and sends the store ID to the network transmission processing unit 12. The store name data and the advertisement summary data are sent to the display management unit 13. When the viewing history is input from the network reception processing unit 16, it is recorded in the acquired store ID database 15. Further, when requested by the user input unit 20, the store ID or scene ID is output to the network transmission processing unit 12 for transmission to the viewing video server 6 or the advertisement server 8 as necessary.

  The network transmission processing unit 12 converts the store ID and scene ID acquired from the store information management unit 14 into a predetermined communication protocol. For example, when the terminal device 2 and the viewing video server 6 or the advertisement server 8 are connected by a wireless LAN (Local Area Network) and TCP / IP (Transmission Control Protocol / Internet Protocol) is used as a communication protocol, input is performed. The packetized data is packetized and a header is added. The converted store ID and scene ID are output to the network transmission / reception unit 17 and transmitted to the viewing video server 6 or the advertisement server 8.

  The network reception processing unit 16 performs processing such as header removal and reconstruction of packetized data on the viewing history or viewing video scene received from the viewing video server 6 or the detailed advertisement data received from the advertisement server 8. Of the processed data, the viewing history is sent to the store information management unit 14, and the detailed advertisement data and the viewing video scene are output to the display management unit 13.

  The network transmission / reception unit 17 transmits / receives data to / from the viewing video server 6 or the advertisement server 8.

  The display management unit 13 manages display of store name data and advertisement summary data acquired from the store information management unit 14, detailed advertisement data acquired from the network reception processing unit 16, and a viewing video scene.

  The display processing unit 18 performs processing for causing the display unit 19 to display store name data, advertisement summary data, detailed advertisement data, a viewing video scene, and the like. For example, a viewing video scene is decoded as video data and output to the display unit 19, if there is image data in the advertisement summary data or detailed advertisement data, it is decoded as an image, and if it is text data, it is output as text information to the display unit 19. .

  The display unit 19 is a display device that displays data input from the display processing unit 18 and includes, for example, a liquid crystal panel.

  The user input unit 20 is an interface unit such as a button in the terminal device 2.

  The acquired store ID database 15 is a database in which data is stored and deleted by the store information management unit 14 in order to manage store ID, store name data, advertisement summary data, viewing history, and the like. Details of the database structure will be described below.

  FIG. 3 is an example of the acquired store ID database 15 in the terminal device 2.

  Store ID, store name data, advertisement summary data, etc. received from the store information transmitting device 3 are stored. Further, for example, at the same time, the time when these are received may be recorded together. Furthermore, the viewing history acquired by the terminal device 2 inquiring to the viewing video server 6 is also recorded.

  With regard to the viewing history, for example, in FIG. 3, if there is a viewing history, the value of the scene ID acquired from the viewing video server 6 is “0” if there is no viewing history, and the viewing history is unconfirmed (the inquiry has been completed). No or a result cannot be obtained) is represented by “−1”. That is, the initial value of the viewing history is “−1”. When the inquiry processing to the viewing video server 6 is completed and the presence / absence of the viewing history is confirmed, the viewing history is overwritten according to the inquiry result. Become. In the example of FIG. 3, the store ID “A0001” indicates that there is a viewing history of the scene with the scene ID “S0003”, “A0002” and “A0025” indicate no viewing history, and “A0010” indicates that the viewing history is unconfirmed. Show. The above is an example, and the present invention is not limited to this as long as it can be identified that there is a viewing history, no viewing history, unconfirmed, and the like.

(Viewing video server)
The viewing video server 6 stores the video of the program viewed or recorded by the user and records the store ID associated with the user's viewing history and each scene of the program. For this purpose, for example, it has a recorded program database 4 for storing recorded program data of television broadcasted at the user's home and the like, and a viewing history database 5 for recording a viewing history for each user.

  The recorded program database 4 stores a start time and an end time for each scene ID, viewing video scene data which is video data of the scene ID, and a store ID indicating an advertisement related to the scene.

  Here, a method for associating the video scene with the store ID will be described. For example, it is performed as follows.

  The viewing video server 6 acquires from the advertisement server 8 the store ID and detailed advertisement data or data obtained by simplifying the detailed advertisement data for data analysis processing.

  Next, in the viewing video server 6, for example, sentences are extracted from each of the detailed advertisement data (or simplified data) related to the store ID and the video scene data, morphological analysis is performed, nouns, adjectives or verbs, etc. Extract independent words. The morphological analysis is to refer to a dictionary or the like and decompose a sentence written in a natural language into a morpheme (the smallest unit having meaning in the language) into a form suitable for computer processing.

  Next, the viewing video server 6 generates a keyword vector by using the extracted word and statistical information (TFIDF, Term Frequency Inverse Document Frequency) obtained from the appearance frequency of the word, and calculates the similarity. For example, a threshold is set for the similarity, and if the similarity is equal to or higher than the threshold, the video scene and the store ID of the advertisement data are associated with each other and stored in the recorded program database 4.

  Alternatively, store information introduced in the program (for example, store ID) is added as additional information for each scene, and the viewing video server 6 associates the scene ID with the store ID from the additional information to record the recorded program. It may be stored in the database 4.

FIG. 4 is an example of the recorded program database 4 in the viewing video server 6.
In FIG. 4, for example, a scene with a scene ID “S0001” is broadcast from 17:10:10 on December 21, 2006 to 17:15:20, and the store ID corresponding to this scene is “A0001”. Conversely, the scenes corresponding to the store ID “A0001” are “S0001” and “S0003”.

  By doing in this way, it is possible to easily obtain information about a store related to a program.

FIG. 5 is an example of the viewing history database 5 in the viewing video server 6.
In the viewing history database 5, whether or not the user has viewed each scene is stored as a playback history. For example, a reproduced one is represented by 1 and an unreproduced one is represented by 0. That is, the initial value of the reproduction history is “0”, and when reproduction is performed, “1” is overwritten. In FIG. 5, the scene IDs “S0001”, “S0002”, and “S0003” have been reproduced, and “S0004” has not been reproduced. The above is only an example, and the present invention is not limited to this as long as it can be identified as having been played back or not played back.

  In this way, the viewing video server 6 constructs the viewing history database 5 based on whether or not the user has watched the program video, so that it is not necessary for the user to input data and the user's preference is automatically set. It is possible to easily obtain information about user preferences by using a database reflecting the above.

(Ad server)
The advertisement server 8 is an advertisement data management server owned by a business having advertisement contents such as an advertisement distribution company, and has an advertisement database 7 in which stores and advertisement contents are associated with each other.

FIG. 6 is an example of the advertisement database 7 in the advertisement server 8.
The advertisement database 7 includes a store ID that is uniquely assigned to each store, detailed advertisement data that is an advertisement of each store, and the like.

  In FIG. 6, the detailed advertisement data for the store whose store ID is “A0001” is “contents-A”. Here, “contents-A” is recorded as a data format that can be displayed on the terminal device 2 by a plurality of data such as image data, audio data, or text data. For example, HTML (Hyper Text Markup Language) or It is recorded in a format such as XML (Extensible Markup Language).

(Store information transmitter)
The store information transmission device 3 is a device that is attached to each store, for example, and transmits a store ID unique to the store and other information about each store to a limited space around by wireless or the like.

FIG. 7 shows an example of a data format transmitted from the store information transmitting device 3.
The store ID is uniquely assigned to each store, and is the same as the store ID in the advertisement database 7 in the advertisement server 8 and the store ID in the recorded program database 4 in the viewing video server 6 described above. Store name data represents the name of each store and is composed of character strings. The advertisement summary data describes the outline of the store and a simple advertisement, and is composed of character strings.

(Ad list display process)
Next, in the operation of the advertisement distribution system 1 described above, a process until the terminal device 2 performs an advertisement list display will be described with reference to FIGS.

  FIG. 8 is a flowchart showing processing from the terminal device 2 acquiring the store ID to displaying the list of area advertisements or viewing history advertisements in the advertisement distribution system 1, and FIG. 5 is an example of a screen displayed by the display unit 19 of the terminal device 2.

  Here, the area advertisement is an advertisement based on information from the store information transmitting device 3 and relates to a store near the current location of the user. The viewing history advertisement is an advertisement based on a store ID associated with a program viewed by the user in the past, and is related to the program viewed by the user.

  For example, as shown in FIG. 9A, while the user is operating an application such as e-mail, in step (S) 1, the store information receiving unit 11 of the terminal device 2 constantly transmits store data. Store information including store ID, store name data, and advertisement summary data is received from the store information transmitting device 3, and store ID, store name data, and advertisement summary data are output to the store information management unit 14, and store information management is performed. The unit 14 stores the store ID, store name data, and advertisement summary data in the acquired store ID database 15.

  In S <b> 2, the display management unit 13 of the terminal device 2 receives the control information indicating that the store data is received from the store information management unit 14, and transmits the control information for displaying the area advertisement on the display processing unit 18. The display unit 19 displays the area advertisement area on the display screen.

  Next, in S3, the store information management unit 14 of the terminal device 2 outputs the store name data and the advertisement summary data to the display management unit 13, and the display management unit 13 displays the store name data and the advertisement summary data as a display processing unit. 18 is output. The display processing unit 18 decodes these data, and displays the store name and the store overview in the area advertisement area of the display unit 19 as shown in FIG. 9B.

  In S4, the store information management unit 14 of the terminal device 2 outputs the store ID included in the received store data to the network transmission processing unit 12, and the network transmission processing unit 12 modulates the store ID for communication. The network transmission / reception unit 17 transmits the store ID to the viewing video server 6.

  In S5, the viewing video server 6 searches the recorded program database 4 and the viewing history database 5 from the received store ID. First, the recorded program database 4 is searched, and a scene ID corresponding to the store ID is output. Next, the viewing history database 5 is searched from the acquired scene ID, and an inquiry is made as to whether or not the scene ID has a reproduction history. If the scene ID has a reproduction history, a header capable of recognizing the store ID is attached to the corresponding scene ID and transmitted to the terminal device 2. If there is no scene ID corresponding to the store ID or there is no playback history, the terminal device 2 is notified that there is no viewing history. Here, when there are a plurality of scene IDs corresponding to the store ID, for example, the latest viewing date and time may be selected, or a plurality of scene IDs may be transmitted to the terminal device 2.

  By doing in this way, the information of whether it is the information suitable for a user preference can be acquired from store ID.

  When the store information management unit 14 of the terminal device 2 receives a notification of no viewing history from the viewing video server 6 via the network transmission / reception unit 17 and the network reception processing unit 16 ("NO" in S5), The process is terminated as it is. That is, only the area advertisement list is displayed on the display unit.

  When the store information management unit 14 of the terminal device 2 receives a viewing history including a scene ID from the viewing video server 6 via the network transmission / reception unit 17 and the network reception processing unit 16, that is, when there is a viewing history ( In S5, “YES”), the display management unit 13 receives the transmission of the control information indicating that the viewing history is received from the store information management unit 14 in S6, and causes the display processing unit 18 to display the viewing history advertisement. The control information is transmitted, and the viewing history advertisement area is displayed on the display screen 19 on the display unit 19 as shown in FIG. In S7, the display management unit 13 transmits control information to the display processing unit 18, and the display processing unit 18 moves the store information displayed in the area advertisement area to the display unit 19 to the viewing history advertisement area. To display.

  By doing in this way, since information suitable for the user's preference is preferentially displayed, the user can easily select advertisement information to browse.

  Even if the received advertisement information does not match the user's preference, the area advertisement list is displayed as it is, so that advertisement information related to the current area can be browsed.

(Detailed advertising data display process when there is no viewing history)
Next, processing for displaying detailed data about a store selected from the displayed area advertisement list will be described with reference to FIGS. 10 and 11.

  FIG. 10 is a flowchart showing a process from when the terminal device 2 displays the area advertisement list to when the detailed advertisement data is displayed. FIG. 11 shows the display unit 19 of the terminal device 2 during this series of processes. An example of a screen to be displayed is shown.

  When “NO” is determined in S5 of FIG. 8 and the terminal device 2 receives the store data from the store information transmitting device 3 and inquires the viewing video server 6 to confirm that there is no viewing history, FIG. As shown in FIG. 5, only the area advertisement list is displayed on the display unit 19 of the terminal device 2.

  In S <b> 11, when the user performs an operation from the area advertisement list to select a store, a store ID is output from the user input unit 20 to the store information management unit 14. In S <b> 12, the store information management unit 14 transmits the store ID to the advertisement server 8 via the network transmission processing unit 12 and the network transmission / reception unit 17.

  The advertisement server 8 that has received the store ID from the terminal device 2 searches the advertisement database 7 from the store ID, extracts detailed advertisement data, attaches a header that can recognize the store ID to the detailed advertisement data, and Send to device 2.

  In S13, the display management unit 13 of the terminal device 2 receives the corresponding detailed advertisement data from the advertisement server 8 via the network transmission / reception unit 17 and the network reception processing unit 16, and in S14, the display processing unit 18 The data is output and displayed on the display unit 19.

  As detailed data that can be acquired from the advertisement server 8, in addition to the description of the store, the product, etc., as shown in FIG. 11B, the map data up to the store as shown in FIG. 11 (d) can be obtained, and an input from the user input unit 20 by the user's operation is obtained, and the control signal is the store information management unit 14, the display management unit 13, and the display. The information can be transmitted to the processing unit 18 and the display unit 19 can switch the display.

(Detailed advertisement data display process when there is a viewing history)
A process of displaying detailed advertisement data for the store selected from the viewing history advertisement list displayed in S7 of FIG. 8 will be described with reference to FIGS.

  FIG. 12 is a flowchart showing processing from when the terminal device 2 displays the viewing history advertisement list until detailed advertisement data is displayed. FIG. 13 shows the display unit 19 of the terminal device 2 during this series of processing. An example of a screen to be displayed is shown.

  When “YES” is determined in S5 of FIG. 8 and the terminal device 2 receives the store data from the store information transmitting device 3 and inquires the viewing video server 6 to confirm that there is a viewing history, FIG. As shown, the viewing history advertisement list is displayed on the display unit 19 of the terminal device 2 in addition to the area advertisement list.

  In S <b> 21, when the user performs an operation from the viewing history advertisement list to select a store, a store ID is output from the user input unit 20 to the store information management unit 14. In S <b> 22, the store information management unit 14 transmits the store ID to the advertisement server 8 via the network transmission processing unit 12 and the network transmission / reception unit 17.

  The advertisement server 8 that has received the store ID from the terminal device 2 searches the advertisement database 7 from the store ID, extracts detailed advertisement data, attaches a header that can recognize the store ID to the detailed advertisement data, and Send to device 2.

  In S23, the display management unit 13 of the terminal device 2 receives the corresponding detailed advertisement data from the advertisement server 8 via the network transmission / reception unit 17 and the network reception processing unit 16, and in S24, the display management unit 13 The data is output and displayed on the display unit 19 as shown in FIG.

  Next, in S25, control information is transmitted to the display processing unit 18 and the display unit 19 as to whether or not to view the viewing video scene regarding the store displaying the detailed advertisement data, under the control of the display management unit 13. For example, a selection display appears on the display screen.

  When an input for selecting viewing of the viewing video scene is made from the user input unit 20, the control information is output to the store information management unit 14 together with the store ID displaying the detailed advertisement data.

  In S26, store information management part 14 searches acquisition store ID database 15 from store ID, and extracts scene ID memorized by viewing history corresponding to the store ID. Next, the store information management unit 14 generates a viewing video acquisition request including the scene ID, and transmits the viewing video acquisition request to the viewing video server 6 via the network transmission processing unit 12 and the network transmission / reception unit 17.

  The viewing video server 6 that has received the viewing video acquisition request including the scene ID from the terminal device 2 searches the recorded program database 4 from the scene ID, extracts viewing video scene data corresponding to the received scene ID, and views the viewing video. A header capable of recognizing the scene ID is added to the scene data and transmitted to the terminal device 2.

  In S27, the display management unit 13 of the terminal device 2 receives the corresponding viewing video scene data from the viewing video server 6 via the network transmission / reception unit 17 and the network reception processing unit 16, and in S28, the display processing unit 13 The data is output to 18 and displayed on the display unit 19 as shown in FIG.

  By doing in this way, the user can browse the advertisement suitable for the user's preference together with the program video that the user has previously viewed.

  In addition, the user's viewed program can be searched and acquired from the store ID, and the user can view the related viewed program simply by coming near the store.

  Further, in S23, as detailed advertisement data that can be acquired from the advertisement server 8 by the terminal device 2, in addition to the description of the store and the product by photographs and texts as shown in FIG. 13B, FIG. Such map data up to the store and a coupon for the store as shown in FIG. 13 (e) can be acquired, and an input from the user input unit 20 by the user's operation is obtained, and the control signal is stored in the store information management unit 14 The information is transmitted to the display management unit 13 and the display processing unit 18, and the display unit 19 can switch the display.

  By doing in this way, the user can see the advertisement which matched his taste, and can raise a user's willingness to purchase.

(Reception mode of store data in the terminal device)
FIG. 14 is a diagram illustrating a store data reception mode according to the positional relationship between the store information transmission device 3 and the terminal device 2.

  FIG. 14A shows a reception mode of store data from the store information transmission device 3, and FIG. 14B shows a display example of an area advertisement list.

  As in (1), when no store data is received from any store information transmitting device 3, the terminal device 2 does not display the area advertisement area and the area advertisement list.

  When the store data a is received from the store information transmission device 3a as in (2), the terminal device 2 provides an area advertisement area on the display unit and displays the store data a as a list.

  Further, as shown in (3), when the store data b is received from the store information transmitting device 3b, the terminal device 2 displays a list of store data a and store data b in the area advertisement area.

  Further, as shown in (4), when the store data c is received from the store information transmitting device 3c, the terminal device 2 displays a list of store data a, store data b, and store data c in the area advertisement area.

  As shown in (5), if the store data a cannot be received after being out of the area of the store information transmission device 3a, the terminal device 2 deletes the store data a from the area advertisement area and stores the store data b and store data c. List display.

  As shown in (6), when the store information transmission device 3b is out of the area, the terminal device 2 deletes the store data b from the area advertisement area and displays only the store data c as a list.

  As shown in (7), when leaving the area of all the store information transmission devices 3, the terminal device 2 erases the display of the area advertisement area.

  As described above, the terminal device 2 can switch the display of the area advertisement list according to the store data of the store information transmission device 3 to be received, and provide store information that always reflects the position to the user.

[Second Embodiment]
FIG. 15 is a configuration diagram showing an outline of an advertisement distribution system 21 in another embodiment of the present invention.

  The difference from the system configuration in FIG. 1 is that the current position information of the terminal device 2 is acquired using a GPS (Global Positioning System) satellite 22 instead of the store information transmitting device 3 that transmits store data.

  In addition, the viewing video server 6 includes a recording store database 23 that stores information about stores related to the recorded program.

(Terminal device)
FIG. 16 is a block diagram showing a configuration of the terminal device 2 of the advertisement distribution system 21 in the present embodiment.

  The difference from the configuration of the terminal device 2 in FIG. 2 is that it includes a GPS information receiving unit 24 that receives current position information from a GPS satellite 22 instead of the store information receiving unit 11 that receives store data. is there.

  Control of a module having a function different from that of the terminal device 2 of FIG. 2 in the present embodiment will be described below.

  The user operates the user input unit 20 of the terminal device 2 while viewing the program, and stores store data (store ID, store name data, advertisement summary data, etc.), store position (coordinate) information, and scene ID from the viewing video server 6. Etc.

  That is, when requested by the user input unit 20, the store information management unit 14 transmits a store information acquisition request to the viewing video server 6 via the network transmission processing unit 12 and the network transmission / reception unit 17.

  Further, the store information management unit 14 receives the store data, store position information, and scene ID related to the program scene being viewed from the viewing video server 6 via the network transmission / reception unit 17 and the network reception processing unit 16. Record in the store ID database 25.

  Further, when the store information management unit 14 acquires the current position information of the terminal device 2 via the GPS information receiving unit 24, as described above, the store data and store acquired from the viewing video server 6 when viewing the program Store location information in the acquired store ID database 25 storing location information, scene IDs, and the like is searched for a store that falls within a predetermined range.

  When the corresponding store exists, the store information management unit 14 outputs the store name data and the advertisement summary data of the corresponding store to the display management unit 13. Further, when requested by the user input unit 20, the store ID or scene ID is output to the network transmission processing unit 12 in order to transmit to the viewing video server 6 or the advertisement server 8 as necessary.

  The GPS information receiving unit 24 receives current position information of the terminal device 2 including longitude coordinates, latitude coordinates, and height information from the GPS satellite 22.

  The network transmission processing unit 12 converts a store information acquisition request, a store ID, a scene ID, or the like input from the store information management unit 14 into a predetermined communication protocol.

  The network reception processing unit 16 removes the header or packetized data from the store data received from the viewing video server 6, the store location information, the scene ID or the viewing video scene, or the detailed advertisement data received from the advertisement server 8. Processing such as reconstruction is performed. Of the processed data, store data, store location information, or scene ID is output to the store information management unit 14, and detailed advertisement data or a viewing video scene is output to the display management unit 13.

  The acquired store ID database 25 is a database in which data is stored and deleted by the store information management unit 14 in order to manage store IDs, store name data, advertisement summary data, store location information, and the like. Details of the database structure will be described below.

  FIG. 17 is an example of the acquired store ID database 25 in the terminal device 2.

  As shown in FIG. 17, store ID, store name data, advertisement summary data, scene ID, store location information, etc. received from the viewing video server 6 are stored. Further, for example, at the same time, the time when these are received may be recorded together.

(Viewing video server)
The viewing video server 6 stores the video of the program viewed or recorded by the user and records the store ID associated with each scene of the program. In addition, store name data, advertisement summary data, and store location information related to the recorded store ID are also recorded.

  For this purpose, for example, the recorded program database 4 for storing the recorded program data of the broadcast television broadcast by the HDR of the user's home, store data related to the store ID appearing in the recorded program, store location information, etc. And a recording store database 23 for recording

The recorded program database 4 is the same as that of the first embodiment, and is the same as FIG.
Further, the process of associating the scene ID with the store ID is the same as that described in the first embodiment.

Next, the recording store database 23 will be described.
FIG. 18 is an example of the recording store database 23 in the viewing video server 6.
The recording store database 23 is a database in which store information (store ID, store name, advertisement summary, store location information, etc.) introduced at the time of program broadcasting is compiled for each program at the time of program recording.

  For example, the data in the recording store database 23 is periodically transmitted from the advertisement server 8 and needs to be updated. In addition, when the information about the store becomes unnecessary due to the termination of the contract, the store data deletion request is transmitted from the advertisement server 8, and the viewing video server 6 deletes the corresponding store data, store position information, scene ID, and the like. To do. Alternatively, a deletion request may be included when store data or the like is periodically transmitted from the advertisement server 8.

  The server that transmits the data is not limited to the advertisement server 8. Other servers may be used, and the data may be stored in a portable recording medium and acquired directly from the recording medium. Further, it may be transmitted together with the program by data broadcasting.

  By the way, when the viewing video server 6 receives the store information acquisition request from the terminal device 2, the store data to be transmitted to the terminal device 2 is slightly smaller than the time of reception in consideration of the communication time until reception. It is better to set to send multiple previous scenes.

  By providing the recorded program database 4 and the recorded store database 23 configured as described above, the store data can be transmitted by the store information acquisition request transmitted from the terminal device 2 regardless of whether the user is viewing the broadcast program or the recorded program. Etc. can be obtained.

(Ad list display process)
Next, in the operation of the advertisement distribution system 21 described above, a process until the terminal device 2 performs an advertisement list display will be described with reference to FIG.

  FIG. 19 is a flowchart showing the processing from when the terminal device 2 acquires the current position coordinates to when the viewing history advertisement list is displayed in the advertisement distribution system 21.

  First, in S31, the GPS information receiving unit 24 of the terminal device 2 acquires current position information from the GPS satellite 22, calculates position (coordinate) information such as longitude coordinates, latitude coordinates, and height information, and stores information Output to the management unit 14.

  Next, in S <b> 32, the store information management unit 14 compares the current position information input from the GPS information receiving unit 24 with the store position information in the acquired store ID database 25.

  The store information management unit 14 can extract store data holding store location information corresponding to a range of a certain distance from the current location information (for example, 100 m) with respect to the current location information and the store location information. In addition, a numerical value in the range of this constant distance is set.

  If the corresponding store position information is not registered in the acquired store ID database 25 (“NO” in S33), the store information management unit 14 ends the process as it is, for example, on the display unit 19 , Nothing is displayed. Or you may display on the display part 19 that there is no applicable shop information.

  Next, in S33, if the corresponding store location information is registered in the acquired store ID database 25 ("YES" in S33), the store information management unit 14 stores the store location information. The data store ID, store name data, advertisement summary data, etc. are extracted, and the information is temporarily stored, and control information indicating that the store data is present is transmitted to the display management unit 13. In response to this, in S34, the display management unit 13 transmits control information for displaying the viewing history advertisement to the display processing unit 18, and causes the display unit 19 to display the viewing history advertisement area in the display screen.

  Next, in S35, the store information management unit 14 of the terminal device 2 outputs the temporarily stored store name data and advertisement summary data to the display management unit 13, and the display management unit 13 stores the store name data and the advertisement summary. The data is output to the display processing unit 18, and the display processing unit 18 causes the display unit 19 to display the viewing history advertisement list.

  By performing the processing as described above, the terminal device 2 can display a list of viewing history advertisements from the acquired current position coordinates. The subsequent processes from the advertisement list display to the detailed advertisement display are the same as those in the first embodiment, and the process flow described with reference to FIG.

  In the present embodiment, unlike the first embodiment, the viewing history is not stored in the viewing video server 6, and instead the terminal device 2 is displayed when the user sees information on stores that are interested during viewing. By operating and storing the store information from the viewing video server 6 in the terminal device 2 together with the location information, the current location information is obtained from the GPS satellite 22 when the location of the store is approached. You can get information about stores that you have previously been interested in.

  By doing in this way, the terminal device can display the viewing history advertisement list and the detailed advertisement about this only by acquiring the position information from the GPS satellite without installing the store transmission device for each store. , It can be carried out at a reduced cost for equipment.

  The advertisement distribution system, the terminal device, the advertisement distribution method, the program, and the recording medium of the present invention are not limited to the illustrated examples described above, and various modifications can be made without departing from the scope of the present invention. Of course.

It is a lineblock diagram showing an outline of an advertising distribution system in a 1st embodiment of the present invention. It is the block diagram which showed the structure of the terminal device in the 1st Embodiment of this invention. It is an example of the acquisition store ID database in the terminal device in the 1st embodiment of the present invention. It is an example of a recorded program database in the viewing video server. It is an example of the viewing history database in the viewing video server. It is an example of the advertisement database in an advertisement server. An example of a data format transmitted from the store information transmitting device is shown. In an advertisement delivery system, it is a flow chart which shows processing after a terminal unit acquires store ID until it displays a list of area advertisement or viewing history advertisement. It is an example of the screen displayed on a terminal device. It is a flowchart which shows the process after a terminal device displays an area advertisement list until it displays detailed advertisement data. It is an example of the screen displayed on a terminal device. It is a flowchart which shows the process after a terminal device displays a viewing history advertisement list until it displays detailed advertisement data. It is an example of the screen displayed on a terminal device. It is the figure explaining the reception mode of the store data by the positional relationship of a store information transmitter and a terminal device. It is a block diagram which shows the outline | summary of the advertisement delivery system in the 2nd Embodiment of this invention. It is the block diagram which showed the structure of the terminal device in the 2nd Embodiment of this invention. It is an example of the acquisition store ID database in the terminal device in the 2nd Embodiment of this invention. It is an example of the video recording store database in the viewing video server. In an advertisement delivery system, it is a flow chart which shows processing after a terminal unit acquires current position information until it performs list display of a viewing history advertisement.

Explanation of symbols

1, 21 Advertising distribution system 2 Terminal device 3 Store information transmission device 4 Recorded program database 5 Viewing history database 6 Viewing video server 7 Advertising database 8 Advertising server 11 Store information receiving unit 12 Network transmission processing unit 13 Display management unit 14 Store information management Units 15 and 25 Acquisition store ID database 16 Network reception processing unit 17 Network transmission / reception unit 18 Display processing unit 19 Display unit 20 User input unit 22 GPS satellite 23 Recording store database 24 GPS information reception unit

Claims (12)

An advertisement distribution system for displaying an advertisement distributed from a server on a terminal device ,
The server
An advertisement database composed of a store ID uniquely assigned to each store and advertisement data of each store, in which the store ID is associated with the advertisement data;
A recording database that includes recorded video data, a scene ID assigned to each scene of the video data, and a store ID, and associates the scene ID of the scene related to the advertisement data with the store ID of the advertisement data. When,
A viewing history database that includes a scene ID and a viewing history indicating the number of times the scene corresponding to each scene ID is viewed, and associates the scene ID with the viewing history;
Save the
The terminal device
A store information receiving unit for acquiring a store ID of a store from which information is to be obtained;
Based on the acquired store ID, a control unit that acquires a scene of related video data from the server;
A display unit for displaying a scene of video data acquired from the server;
With
The control unit transmits the acquired store ID to the server, displays advertisement data related to the store ID from the advertisement database, and has been viewed related to the store ID from the recording database and the viewing history database. An advertisement distribution system characterized by acquiring video data of a scene and displaying the acquired scene with priority over the advertisement data . An advertisement distribution system for displaying an advertisement distributed from a server on a terminal device,
The server
An advertisement database composed of a store ID uniquely assigned to each store and advertisement data of each store, in which the store ID is associated with the advertisement data;
Recorded video data, a scene ID assigned to each scene of the video data, and a store ID, and a recording in which the scene ID of the scene related to the advertisement data is associated with the store ID of the advertisement data A database,
A viewing history database that includes a scene ID and a viewing history including a viewing frequency and a viewing time of a scene corresponding to each scene ID, and associates the scene ID with the viewing history;
Save the
The terminal device
A store information receiving unit for acquiring a store ID of a store from which information is to be obtained;
Based on the acquired store ID, a control unit that acquires related advertisement data from the server;
A display unit for displaying advertisement data acquired from the server;
With
The control unit transmits the acquired store ID to the server, acquires advertisement data related to the store ID corresponding to the viewed scene ID from the advertisement database, the recording database, and the viewing history database. , advertising delivery system that is characterized in that to display the acquired advertisement data.   The advertisement distribution system according to claim 1, wherein the terminal device receives the store ID from a store information transmission device installed for each store. The advertisement distribution system according to any one of claims 1 to 3, wherein the terminal device selects the most recently viewed scene ID when there are a plurality of corresponding scene IDs . It is composed of a store ID that is uniquely assigned to each store and advertisement data of each store, and is given to each advertisement database that associates the store ID with the advertisement data, recorded video data, and each scene of the video data. A recording database in which the scene ID of the scene related to the advertisement data and the store ID of the advertisement data are associated with each other, the scene ID, and viewing of the scene corresponding to each scene ID. A terminal device that receives an advertisement from a server that stores a viewing history database that includes a scene ID and a viewing history, and includes a viewing history including a number of times and a viewing history,
A store information receiving unit for acquiring a store ID of a store from which information is to be obtained;
Based on the acquired store ID, a control unit that acquires related advertisement data from the server;
A display unit for displaying advertisement data acquired from the server;
With
The control unit transmits the acquired store ID to the server, displays advertisement data related to the store ID from the advertisement database, and has been viewed related to the store ID from the recording database and the viewing history database. the acquired image data of the scene, the terminal device you characterized thereby preferentially displayed the obtained scene to the advertisement data. It is composed of a store ID that is uniquely assigned to each store and advertisement data of each store, and is given to each advertisement database that associates the store ID with the advertisement data, recorded video data, and each scene of the video data. A recording database in which the scene ID of the scene related to the advertisement data and the store ID of the advertisement data are associated with each other, the scene ID, and viewing of the scene corresponding to each scene ID. A terminal device that receives an advertisement from a server that stores a viewing history database that includes a scene ID and a viewing history, and includes a viewing history including a number of times and a viewing history,
A store information receiving unit for acquiring a store ID of a store from which information is to be obtained;
Based on the acquired store ID, a control unit that acquires related advertisement data from the server;
A display unit for displaying advertisement data acquired from the server;
With
The control unit transmits the acquired store ID to the server, acquires advertisement data related to the store ID corresponding to the viewed scene ID from the advertisement database, the recording database, and the viewing history database. the terminal device you characterized by displaying the acquired advertisement data. The terminal device according to claim 5, wherein the store ID is received from a store information transmission device installed for each store . The terminal device according to any one of claims 5 to 7 , wherein when there are a plurality of corresponding scene IDs, the most recently viewed scene ID is selected . It is composed of a store ID that is uniquely assigned to each store and advertisement data of each store, and is given to each advertisement database that associates the store ID with the advertisement data, recorded video data, and each scene of the video data. A recording database in which the scene ID of the scene related to the advertisement data and the store ID of the advertisement data are associated with each other, the scene ID, and viewing of the scene corresponding to each scene ID. An advertisement distribution method that displays an advertisement distributed from a server that stores a viewing history database that includes a scene ID and a viewing history, the viewing history database including a number of times and a viewing history including a viewing time,
The terminal device acquires a store ID of a store from which information is to be obtained, and transmits the store ID to the server;
The terminal device transmits the acquired store ID to the server, displays advertisement data related to the store ID from the advertisement database, and has been viewed related to the store ID from the recording database and the viewing history database. Obtaining the video data of the scene and displaying the obtained scene with priority over the advertisement data;
Ad delivery method which is characterized in that it comprises. It is composed of a store ID that is uniquely assigned to each store and advertisement data of each store, and is given to each advertisement database that associates the store ID with the advertisement data, recorded video data, and each scene of the video data. A recording database in which the scene ID of the scene related to the advertisement data and the store ID of the advertisement data are associated with each other, the scene ID, and viewing of the scene corresponding to each scene ID. An advertisement distribution method that displays an advertisement distributed from a server that stores a viewing history database that includes a scene ID and a viewing history, the viewing history database including a number of times and a viewing history including a viewing time,
The terminal device acquires a store ID of a store from which information is to be obtained, and transmits the store ID to the server;
The terminal device transmits the acquired store ID to the server, acquires advertisement data related to the store ID corresponding to the viewed scene ID from the advertisement database, the recording database, and the viewing history database. Displaying the acquired ad data;
Ad delivery method which is characterized in that it comprises. A program for causing a computer to execute the advertisement delivery method according to claim 9 or 10 . 12. A recording medium on which the program according to claim 11 is recorded so as to be readable by a computer.

Images