JP2010166491A - Broadcasting information processor, program and recording medium for the same, broadcasting information processing method, broadcasting information processing system, advertising system, image data, and broadcasting detail information acquisition instruction device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a technology for acquiring information relating to the broadcasting information on a program displayed on a display terminal so as to be easily stored and transferred to another device. <P>SOLUTION: For example, a display terminal 1706 includes: a communication part 630 that receives broadcasting information; a display part 600 that displays or outputs the broadcasting information received by the communication part 630; a display terminal control part 610 that acquires the broadcasting content identification information related to date/hour information and channel information or the broadcasting content identification information related to program-specific information based on the date/hour information and channel information of the broadcasting information being displayed on the display part 600 or based on the program-specific information that specifies the broadcasting information; and an image creation part 616 that creates an image with the broadcasting content identification information embedded therein acquired by the display terminal control part 610. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to processing of broadcast information, and particularly relates to processing for acquiring information associated with broadcast information.

  In recent years, with the development of the Internet and the like, it has become possible to provide further information about programs and advertisements being broadcast. For example, even in a conventional commercial such as a TV commercial, a URL or keyword is displayed during the advertisement, and the user connects to the Internet using the URL or keyword. To be provided. Further, the user can obtain more information about the program by searching the Internet using the program name, broadcast channel, date and time, and the like.

  By the way, when providing information via a network such as the Internet, an image in which a URL is embedded is provided so that it is not necessary to manually input the URL (see Patent Documents 1 to 5). .

JP 2002-297487 A (released on October 11, 2002) JP 2005-080186 A (published March 24, 2005) JP 2008-146462 A (released on June 26, 2008) JP 2001-188801 A (published July 10, 2001) JP 2002-163167 A (released June 7, 2002)

  However, it is troublesome to write down the URL displayed in the advertisement or program and manually input it, or to search the Internet using the program name, broadcast channel, date and time, and the like. In addition, it is difficult to display information acquired on a mobile device on a display terminal, and to easily display advertisements and related information of a program being viewed on a display terminal for a program being broadcast. It is also difficult to preserve. It is also difficult to register / save advertisements and related information in a program being watched while viewing an image recorded by a recording / playback device, and to view information saved on a mobile terminal on a display terminal. is there. Therefore, there is a strong demand for a technique for acquiring information related to broadcast information such as a program being displayed on a display terminal in a manner that can be easily stored and transferred to another device.

  On the other hand, the technique of embedding a URL or the like in an image as described in Patent Documents 1 to 5 facilitates access to the user's information, but the information sender provides the image to the user. There is no technology for providing such images to users who are watching broadcasts or content streams. Therefore, even when the techniques described in Patent Documents 1 to 5 are used, information related to broadcast information such as a program being displayed on the display terminal can be easily stored and transferred to another device. I can't do it.

  The present invention has been made in view of the above problems, and acquires information related to broadcast information such as a program being displayed on a display terminal in a manner that can be easily stored and transferred to another device. The main purpose is to provide technology for this purpose.

  In order to solve the above problems, a broadcast information processing apparatus according to the present invention includes a broadcast information receiving unit that receives broadcast information, a broadcast information providing unit that displays or outputs broadcast information received by the broadcast information receiving unit, Based on the date and time information indicating the date and time when the broadcast information being displayed or output by the broadcast information providing unit was broadcast and the channel information indicating the channel on which the broadcast information was broadcast, or the program specifying information specifying the broadcast information, Broadcast content identification information associated with the date and time information and the channel information, or identification information acquisition means for acquiring broadcast content identification information associated with the program identification information, and broadcast content identification information acquired by the identification information acquisition means And an image generation means for generating an image in which is embedded.

  According to the above configuration, the broadcast information processing apparatus directly displays broadcast information such as a television, or outputs broadcast information to another display terminal such as a video recorder. The broadcast date and time of the broadcast information and the broadcast channel, or broadcast content identification information associated with the program identification information, or an image embedded with the broadcast content identification information associated with the program identification information can be generated. That is, according to the above configuration, the broadcast date and time, the broadcast channel, or the information related to the broadcast information being displayed or output specified by the program specifying information, for example, the URL of the advertisement information related to the broadcast information In addition, the date and time when the advertisement or program was executed, the channel, SI (program arrangement information), PSI (program identification information), and the like can be provided as broadcast content identification information embedded in the image. By using such a broadcast information processing apparatus, it is possible to acquire an image in which information related to the broadcast information being displayed or output is embedded, so that the user can further acquire the broadcast information being displayed or output. Information can be acquired. Furthermore, since the broadcast content identification information is embedded in the image, it can be easily stored and transferred to another device. Therefore, by using the broadcast information processing apparatus, a user can acquire information related to broadcast information being displayed or output in the broadcast information processing apparatus in an easy and free manner.

  In the broadcast information processing apparatus according to the present invention, it is preferable that the image generation unit embeds the broadcast content identification information in an image for identifying the broadcast information from other broadcast information.

  According to the above configuration, an image in which the broadcast content identification information is embedded in an image for identifying the broadcast information from other broadcast information is generated. Such an image is easy to store and transfer to other devices, and also for identifying the broadcast information from other broadcast information. By referring to the image, the user can Broadcast information corresponding to the embedded broadcast content identification information can be easily determined. Thereby, according to the said apparatus, the user can acquire further information about desired broadcast information successfully.

  The broadcast information processing apparatus according to the present invention further includes an identification information acquisition instruction receiving unit that receives an identification information acquisition instruction from the outside, and the identification information acquisition unit is configured such that the identification information acquisition instruction receiving unit receives the identification information acquisition instruction. It is preferable to acquire the broadcast content identification information when receiving the information.

  According to said structure, the said broadcast information processing apparatus acquires the said broadcast information identification information according to the instruction | indication from the outside. Therefore, for example, the user uses the signal transmission unit such as a remote controller or a portable terminal to cause the broadcast information processing apparatus to acquire the broadcast information identification information at an arbitrary timing, and the broadcast information identification information is embedded. Images can be acquired. Therefore, the user can easily acquire information related to the broadcast information being displayed or output in the broadcast information processing apparatus.

  The broadcast information processing apparatus according to the present invention preferably further includes an image transmission unit that transmits the image generated by the image generation unit to the outside.

  According to said structure, the image in which the said broadcast information identification information was embedded can be transferred to arbitrary apparatuses. Therefore, the user can confirm the broadcast information identification information or acquire further information using the broadcast information identification information in the arbitrary device such as a mobile terminal. Thus, for example, the user can easily confirm the broadcast information identification information or obtain further information using the broadcast information identification information simply by operating the portable terminal at hand.

  The broadcast information processing apparatus according to the present invention preferably further includes an image storage unit that stores the image generated by the image generation unit.

  According to the above configuration, since the broadcast information processing apparatus can store an image in which the broadcast information identification information is embedded, the user can call the image at an arbitrary timing and include the image in the image. The broadcast information identification information can be confirmed or further information can be acquired using the broadcast information identification information. Thereby, for example, the user can confirm the broadcast information identification information or obtain further information using the broadcast information identification information without being prevented from viewing the broadcast information.

  The broadcast information processing apparatus according to the present invention further includes detailed information acquisition means for acquiring detailed broadcast information associated with the broadcast content identification information embedded in the image based on the image in which the broadcast content identification information is embedded. It is preferable.

  According to said structure, the said broadcast information processing apparatus can acquire the broadcast content identification information linked | related with the said broadcast content identification information using the broadcast content identification information embedded in the said image. That is, when the user acquires the image using the broadcast information processing apparatus, the user can acquire detailed broadcast information that is further information about the broadcast information being displayed or output in the broadcast information processing apparatus. . The broadcast detailed information may be, for example, information that is difficult to embed in an image. Therefore, according to the broadcast information processing apparatus, the user easily acquires information that is difficult to embed in an image. be able to.

  In the broadcast information processing apparatus, the broadcast information providing unit preferably displays or outputs the broadcast detailed information acquired by the detailed information acquisition unit.

  According to said structure, since the broadcast detailed information acquired by the said broadcast information processing apparatus is displayed or output by the said broadcast information processing apparatus, the user can confirm the said broadcast detailed information easily. .

  The broadcast information processing apparatus further includes a detailed information acquisition instruction receiving unit that receives a detailed information acquisition instruction from outside, and the detailed information acquisition unit receives the detailed information acquisition instruction instruction from the detailed information acquisition instruction receiving unit. When this is done, it is preferable to acquire the detailed broadcast information.

  According to said structure, the user can access broadcast detailed information at arbitrary timings.

  In the broadcast information processing apparatus, the detailed information acquisition instruction includes an image in which broadcast content identification information is embedded, and the detailed information acquisition means is a broadcast associated with the broadcast content identification information embedded in the image. It is preferable to acquire detailed information.

  According to the above configuration, the user can directly specify the image in which the broadcast content identification information is embedded and acquire the broadcast detailed information associated with the broadcast content identification information. Can be successfully acquired.

  The broadcast information processing apparatus according to the present invention is preferably a display terminal for displaying the broadcast information, a portable terminal or an in-vehicle terminal apparatus, or a recording / playback apparatus or an information terminal apparatus for outputting the broadcast information.

  According to said structure, a useful display terminal, an information terminal device, a portable terminal, a vehicle-mounted terminal device, and a recording / reproducing apparatus can be provided.

  The broadcast information processing method according to the present invention includes a broadcast information reception control step for causing a broadcast information processing device to receive broadcast information, a broadcast information provision control step for displaying or outputting the received broadcast information, and a broadcast being displayed or output. Broadcast associated with the date and time information and the channel information based on the date and time information indicating the date and time when the information was broadcast and the channel information indicating the channel on which the broadcast information was broadcast or the program specifying information specifying the broadcast information An identification information acquisition control step for acquiring content identification information or broadcast content identification information associated with the program identification information, and an image generation control for generating an image in which the broadcast content identification information acquired in the identification information acquisition step is embedded And a process.

  According to said structure, there exists an effect equivalent to the broadcast information processing apparatus which concerns on this invention.

  A broadcast information processing system according to the present invention is a broadcast information processing system including a broadcast information processing apparatus and a broadcast content identification information distribution apparatus, and the broadcast information processing apparatus includes a broadcast information receiving unit that receives broadcast information; A broadcast information providing unit for displaying or outputting broadcast information received by the broadcast information receiving unit, date and time information indicating the date and time when the broadcast information being displayed or output by the broadcast information providing unit is broadcast, and the broadcast information is broadcast. Channel information indicating the broadcast channel or program specifying information for specifying the broadcast information is transmitted to the broadcast content identification information distribution apparatus, and the date and time information and the channel information or the program specifying information. An image receiving unit that receives an image in which the associated broadcast content identification information is embedded from the broadcast content identification information distribution device. The broadcast content identification information distribution device is based on the date and time information and the channel information or the channel information receiving unit for receiving the date and time information and the channel information or the program specifying information from the broadcast information processing device, Broadcast content identification information associated with the date and time information and the channel information, or identification information acquisition means for acquiring broadcast content identification information associated with the program identification information, and broadcast content identification information acquired by the identification information acquisition means An image generating means for generating an image in which is embedded, and an image transmitting section for transmitting the image generated by the image generating means to the broadcast information processing apparatus.

  According to said structure, there exists an effect equivalent to the broadcast information processing apparatus which concerns on this invention.

  An advertising system according to the present invention is an advertising system including a broadcast information processing apparatus and an advertisement distribution apparatus, and the broadcast information processing apparatus includes a broadcast information receiving unit that receives broadcast information and the broadcast information receiving unit. Broadcast information providing unit for displaying or outputting received broadcast information, date and time information indicating the date and time when the broadcast information being displayed or output by the broadcast information providing unit is broadcast, and channel information indicating a channel on which the broadcast information is broadcast Or broadcast content identification information associated with the date information and channel information program identification information, or broadcast content identification information associated with the program identification information, based on the program identification information identifying the broadcast information. Identification information acquisition means and image generation means for generating an image embedded with broadcast content identification information acquired by the identification information acquisition means An image transmission unit that transmits broadcast content identification information embedded in an image generated by the image generation unit to the advertisement distribution device, and an advertisement that receives advertisement information associated with the broadcast content identification information from the advertisement distribution device And receiving the broadcast content identification information based on the broadcast content identification information and the identification information receiving unit receiving the broadcast content identification information from the broadcast information processing device. An advertisement acquisition unit that acquires associated advertisement information, and an advertisement transmission unit that transmits the advertisement information acquired by the advertisement acquisition unit to the broadcast information processing apparatus are provided.

  According to said structure, the said broadcast information processing apparatus is the broadcast content identification information linked | related with the broadcast date and time of the said broadcast information, and a broadcast channel about the broadcast information currently displayed or output in the said broadcast information processing apparatus, or program specification. By acquiring broadcast content identification information associated with the information, embedding the broadcast content identification information in an image, and transmitting the image to the advertisement distribution device, the advertisement distribution device associates the broadcast content identification information with the broadcast information. Advertisement information can be acquired. Here, since the broadcast content identification information is embedded in the image, it can be easily stored and transferred to another device. Therefore, according to the advertisement system, the advertisement information related to the broadcast information being displayed or output in the broadcast information processing apparatus can be acquired easily and freely.

  In the advertisement system, it is preferable that the advertisement distribution device further includes an advertisement status totaling unit that detects the number of times the advertisement information is acquired by the advertisement acquisition unit.

  According to said structure, since the said advertisement delivery apparatus detects the frequency | count of acquisition of the advertisement information by the said advertisement acquisition means, it can total how many each advertisement were acquired.

  In the advertisement system, the broadcast information processing apparatus detects an operation input unit that receives an operation input for the advertisement information, and the number of operations received by the operation input unit for each advertisement information. The advertisement distribution device further includes an operation number receiving unit that receives the number of operations from the broadcast information processing device, and each advertisement information received by the operation number receiving unit. There may be further provided an advertisement status totaling means for totaling the number of operations for.

  According to said structure, since the said broadcast information processing apparatus detects the frequency | count of operation of the advertisement information by the said operation input part, it can total how much each advertisement was utilized by the user.

  The image data according to the present invention is image data of an image for identifying broadcast information broadcast on a specific channel at a specific date and time from other broadcast information, the specific date and time and the specific channel, or Broadcast content identification information associated with program specifying information for specifying the broadcast information is embedded.

  According to said structure, the said image data is image data showing the image for identifying the said broadcast information from other broadcast information, and broadcast content identification for acquiring the further information about the said broadcast information Information is embedded. Therefore, the image data according to the present invention allows the user to easily recognize broadcast information corresponding to the broadcast content identification information embedded in the image data. If the image data is used, the user can recognize the broadcast information. Can successfully acquire further information about the target broadcast information. Further, unlike the simple broadcast information identification information, the image data is information in which the broadcast content identification information is embedded in the image, so that it can be easily stored or transferred to another device.

  The information recording medium according to the present invention is characterized in that the image data according to the present invention is recorded.

  According to the above configuration, since the image data according to the present invention is recorded on the information recording medium according to the present invention, the same effect as the image data according to the present invention can be obtained.

  The broadcast detailed information acquisition instruction device according to the present invention selects at least one of the image display unit that displays at least one image data according to the present invention and the image data displayed on the image display unit. A selection input unit that accepts an input indicating the selected image data, and the selected image data indicated by the input input to the selection input unit is associated with broadcast content identification information embedded in the image data And an image transmission unit that transmits the broadcast detailed information to the broadcast information processing apparatus.

  According to said structure, the said broadcast detailed information acquisition instruction | indication apparatus displays the said image data, makes a user select and broadcast content identification information embedded in the selected image data to the said broadcast information processing apparatus. By transmitting, it can be instructed to acquire detailed information associated with the broadcast content identification information. Here, since the image data is for identifying broadcast information corresponding to the detailed information from other broadcast information, the user can successfully select the image data corresponding to the desired broadcast information. Detailed information about desired broadcast information can be acquired.

  The broadcast information processing apparatus according to the present invention indicates that an image display unit displaying at least one image data according to the present invention and selecting at least one of the image data displayed on the image display unit. A selection input unit that receives an input; and detailed information acquisition means that acquires broadcast detailed information associated with broadcast content identification information embedded in selected image data indicated by the input input to the selection input unit. It may be.

  According to the above configuration, the broadcast detailed information acquisition device displays the image data, allows the user to select, and uses the broadcast content identification information embedded in the selected image data to identify the broadcast content. Detailed information associated with the information can be acquired. Here, since the image data is for identifying broadcast information corresponding to the detailed information from other broadcast information, the user can successfully select the image data corresponding to the desired broadcast information. Detailed information about desired broadcast information can be acquired.

  A program for operating a broadcast information processing apparatus, a broadcast information processing system, or an advertisement system according to the present invention, the program for driving a computer as each of the above-mentioned means, and a computer-readable recording medium storing the program Are also included in the scope of the present invention.

  By using the broadcast information processing apparatus according to the present invention, information related to broadcast information being displayed or output by the broadcast information processing apparatus can be acquired in a manner that can be easily stored and transferred to another apparatus. it can.

It is a schematic diagram which shows schematic structure of the broadcast information processing system which concerns on one Embodiment of this invention. It is a block diagram which shows schematic structure of the portable terminal in one Embodiment of this invention. It is a block diagram which shows schematic structure of the display terminal in one Embodiment of this invention. It is a block diagram which shows schematic structure of the broadcast content identification information delivery apparatus in one Embodiment of this invention. It is a block diagram which shows schematic structure of the broadcast detailed information delivery apparatus in one Embodiment of this invention. It is a flowchart explaining schematic operation | movement of the portable terminal in one Embodiment of this invention. It is a flowchart explaining schematic operation | movement of the display terminal in one Embodiment of this invention. It is a flowchart explaining schematic operation | movement of the broadcast content identification information delivery apparatus in one Embodiment of this invention. It is a flowchart explaining schematic operation | movement of the broadcast detailed information delivery apparatus in one Embodiment of this invention. It is a sequence diagram explaining schematic operation | movement of the broadcast information processing system in one Embodiment of this invention. It is a sequence diagram explaining schematic operation | movement of the broadcast information processing system in one Embodiment of this invention. It is a schematic diagram which shows schematic structure of the broadcast information processing system which concerns on one Embodiment of this invention. It is a schematic diagram which shows schematic structure of the broadcast information processing system which concerns on one Embodiment of this invention. It is a schematic diagram which shows schematic structure of the broadcast information processing system which concerns on one Embodiment of this invention. It is a schematic diagram which shows schematic structure of the broadcast information processing system which concerns on one Embodiment of this invention. It is a figure which shows the broadcast content identification information in one Embodiment of this invention. It is a figure which shows the broadcast detailed information in one Embodiment of this invention. It is a mimetic diagram explaining the network composition of the broadcast information processing system concerning one embodiment of the present invention.

〔Definition of terms〕
In this specification, broadcasting is intended to transmit the same information to unspecified or specified many or a small number using a telecommunication technology or the like. Broadcast information is a content stream or the like acquired from a broadcast, and is intended to include date and time information and channel information or program identification information in the broadcast information when the broadcast is performed together with a program, an advertisement, and the like. For example, according to pages 100 to 101 of “Digital Broadcast Textbook (above)” published by Impress Corporation 2004, date and time information, channel information, program specific information (PSI: Program Specific Information) for specifying a program, and the like are included. Standards for SI (Program Information Information) and PSI (Program Specific Information) information in digital broadcasting are described. Detailed information is intended to be further information related to broadcast information, for example, advertisements related to broadcast content, especially more detailed information such as products advertised by the advertisement when the broadcast content is advertisement, Examples include different advertisements for products. Examples of the detailed information include documents (including hypertext), still images, moving images, audio, music, computer programs (for example, JAVA (registered trademark), FLASH (registered trademark), etc.) or combinations thereof. Although it is mentioned, it is not limited to this, What is necessary is just to show the information relevant to the broadcast content. In this specification, broadcast content identification information is information indicating what detailed information is associated with specific broadcast content broadcast on a specific channel and date. In other words, if broadcast content identification information associated with specific broadcast specific information, date and time information and channel information, or program specific information is used, detailed information associated with the broadcast content specified by the specific broadcast specific information is obtained. Can be acquired. As such broadcast content identification information, for example, there is location information as information for specifying the location of detailed information. Location information includes, for example, URL, URI, IP address, path name, file name, and the like. The broadcast content identification information may be information for receiving an RSS in which the URL of an image in which location information is embedded is described. Embedding broadcast content identification information, date / time information, channel information, program identification information, etc. in an image means that broadcast content identification is included in data (metadata) that is not used for display or data that is used for display. It refers to storing information, date / time information, channel information, program specific information, and the like. For embedding and retrieving broadcast content identification information, date / time information, channel information, program specifying information, and the like in an image, information processing technology for embedding information in a well-known and commonly used image may be used. The embedded image may be JPEG or GIF. , PNG, TIFF, FLASH (TM) images of any format may be used. The recording / reproducing apparatus refers to an apparatus having a function of recording and reproducing image information such as a hard disk recorder and a video disk recorder.

[Embodiment 1]
FIG. 1 is a schematic diagram showing a schematic configuration of a broadcast information processing system 1 according to an embodiment (Embodiment 1) of the present invention. As shown in FIG. 1, a broadcast information processing system 1 includes a display terminal (broadcast information processing apparatus) 1706, a broadcast content identification information distribution apparatus 1703, a broadcast detailed information distribution apparatus (advertisement distribution apparatus) 1713, and a mobile terminal (broadcast detailed information). Acquisition instruction device) 1712.

  FIG. 2 is a block diagram illustrating a schematic configuration of the mobile terminal 1712 according to an embodiment. As shown in FIG. 2, the mobile terminal 1712 includes a display and operation unit (image display unit, selection input unit) 1200, a mobile terminal control unit 1210, a communication unit (image transmission unit) 1230, a storage unit 1240, and a necessity. The location detection unit 1250 is provided.

  The display and operation unit 1200 can use, for example, a flat panel display such as a liquid crystal or electroluminescence, and may include a touch panel interface for operation. Further, the communication unit 1230 can be configured to be able to communicate with other devices by including a wireless communication unit such as Bluetooth, WiFi, or infrared communication. The storage unit 1240 includes necessary information as will be described later. When the mobile terminal 1712 is an in-vehicle terminal, the storage unit 1240 may further include map information and the like. The location detection unit 1250 configured by a GPS, an acceleration sensor, an angular velocity sensor, an inclination sensor, a geomagnetic sensor, or the like may detect a direction, an orientation, and the like in addition to the current position. Further, the portable terminal 1712 can be a portable game machine, a portable personal navigation system, a wristwatch, a remote controller, or the like.

  As shown in FIG. 2, the mobile terminal control unit 1210 includes an information acquisition request operation control unit 1211, an information acquisition request transmission control unit 1212, a broadcast content identification information reception control unit 1213, an information detail target selection control unit 1214, information A detailed display request transmission control unit 1215, an information display request operation control unit 1216, and an information display request transmission control unit 1217 are provided. Each function will be described later.

FIG. 3 is a block diagram illustrating a schematic configuration of the display terminal 1706 according to an embodiment. As shown in FIG. 3, the display terminal 1706 includes a display unit (broadcast information providing unit, image display unit) 600, a display terminal control unit (identification information acquisition unit, detailed information acquisition unit) 610, a communication unit (identification information acquisition instruction). A receiving unit, a date and time information transmitting unit, an image transmitting unit, an image receiving unit, a detailed information acquisition instruction receiving unit, an advertisement receiving unit) 630, and a storage unit (image storage unit) 640 are provided. The display terminal 1706 also includes a broadcast information receiving unit (not shown) that receives broadcast information and provides the broadcast information to the display unit 600 via the display processing control unit 610.

The display unit 600 is configured by a display terminal including a flat panel display such as a CRT, LCD, or plasma display. The display terminal control unit 610 is configured by components necessary for an information processing apparatus such as a CPU and a semiconductor memory, and a program for the control may be stored in the storage unit 640. The storage unit 640 is configured by a storage device such as a semiconductor or a magnetic storage medium. The communication unit 630 includes a wireless communication unit such as Bluetooth, WiFi, and infrared communication, a communication unit such as an infrared remote controller and Ethernet (registered trademark), and communicates with other devices, and can be operated from the other devices. Alternatively, information can be exchanged between other devices.

  In addition to the display terminal 1706 including the display unit 600 as described above, the display terminal 1706 does not include the display unit 600 such as a set-top box, a video recorder, a video player, and a personal computer as a stationary terminal. Also good. In that case, instead of the display unit 600, an output unit (broadcast information providing unit) for displaying information to other devices may be provided.

  As shown in FIG. 3, the display terminal control unit 610 includes a display processing control unit 611, an information acquisition request reception control unit 612, a channel specification unit 613, a broadcast content identification information acquisition request control unit 614, and a broadcast content identification information reception. Control unit 615, image generation unit (image generation means) 616, broadcast content identification information transmission control unit 617, information detail display request reception control unit 618, information detail acquisition request transmission control unit 619, information detail reception control unit 620 and information details A display control unit 621 is provided. Each function will be described later.

  FIG. 4 is a block diagram illustrating a schematic configuration of the broadcast content identification information distribution device 1703 according to an embodiment. As shown in FIG. 4, the broadcast content identification information distribution device 1703 includes an identification information distribution device control unit (identification information acquisition unit) 310, a communication unit (date information reception unit) 330, and an identification information storage unit 340. .

  The identification information distribution device control unit 310 includes components necessary for an information processing device such as a CPU and a semiconductor memory. The identification information storage unit 340 is configured by a storage device such as a semiconductor or a magnetic storage medium. The communication unit 330 includes communication means such as Ethernet and a dedicated line, and is configured to communicate with other devices and exchange information with other devices.

  As shown in FIG. 4, the identification information distribution device control unit 310 includes a broadcast content identification information acquisition request reception control unit 311, a broadcast content identification information search unit 312, and a broadcast content identification information transmission control unit 313. Each function will be described later.

  In the identification information storage unit 340, date / time and channel information 341, program information 342, related information 343, and the like are associated and stored in advance. A specific example of data stored in the identification information storage unit 340 is shown in FIG. As shown in FIG. 16, a specific channel (for example, 4), a specific date and time (for example, 21:45:00 to 21: 00: 2008 on November 11, 2008), and “a pleasant cooking event” The program name and related information “http: //◯◯◯.com? Id = 1243” are stored in association with each other. Therefore, the date information and channel information, or the program name and related information associated with the program identification information are obtained by referring to the identification information storage unit 340 using the date information and channel information or the program identification information. can do. In other words, the program name and related information (related various information (including advertisements) such as related audio, images, videos, texts, etc.) A database that can acquire URIs for various types of information is constructed.

  FIG. 5 is a block diagram illustrating a schematic configuration of the broadcast detailed information distribution apparatus 1713 according to an embodiment. As shown in FIG. 5, the broadcast detailed information distribution device 1713 includes a detailed information distribution device control unit (advertisement acquisition means) 1310, a communication unit (identification information reception unit, advertisement transmission unit) 1330, and a detailed information storage unit 1340. Yes.

  The detailed information distribution device control unit 1310 includes components necessary for an information processing device such as a CPU and a semiconductor memory. The detailed information storage unit 1340 includes a storage device such as a semiconductor or a magnetic storage medium. The communication unit 1330 includes communication means such as Ethernet and a dedicated line, and is configured to communicate with other devices and exchange information with other devices.

  As shown in FIG. 5, the detailed information distribution device control unit 1310 includes a broadcast detailed information acquisition request reception control unit 1311, a broadcast detailed information search unit 1312, and a broadcast detailed information transmission control unit 1313. Each function will be described later.

  The detailed information storage unit 1340 stores at least one of display quality information 1341, location information 1342, content data 1343, and advertisement information 1344. In addition, the said broadcast content identification information can be made into the location information of such information, for example.

  Hereinafter, the operation of the broadcast information processing system according to the present embodiment will be described with reference to the flowcharts of FIGS.

  The display terminal 1706 receives and displays programs and advertisements from the broadcasting station 1701 via the wireless path 1702 with date information, channel information, and program identification information attached. In accordance with the request 1707 from the mobile terminal 1712, the display terminal 1706 inquires information for identifying the broadcast content currently displayed from the broadcast content identification information distribution device 1703 using the channel information and date / time information or the program identification information. Then, broadcast content identification information for association is acquired. The display terminal 1706 embeds the acquired broadcast content identification information and location information in the image displayed when the instruction is received from the user's mobile terminal 1712, and the image 1711 is embedded in the user's mobile terminal 1712. To provide. Note that the display terminal 1706 may receive an image in which the above information is embedded from the broadcast content identification information distribution apparatus 1703. An image in which information is embedded will be described later.

  Then, when the image 1711 in which the broadcast content identification information is embedded is returned from the portable terminal 1712, the display terminal 1706 extracts the broadcast content identification information from the image 1711, and the URL as the extracted broadcast content identification information The broadcast detailed information distribution apparatus is connected based on the ID and the broadcast detailed information is acquired. The broadcast content identification information, which will be described in detail later, may be, for example, an ID or key information for accessing a specific URL. The display terminal 1706 may be an in-vehicle terminal such as a car navigation system.

  Next, the operation of the broadcast information processing system 1 will be described with reference to FIGS. FIG. 6 is a flowchart showing a schematic operation of the mobile terminal 1712 in the embodiment. FIG. 7 is a flowchart showing a schematic operation of the display terminal 1706 in the embodiment. FIG. 8 is a flowchart showing a schematic operation of the broadcast content identification information distribution device 1703 in one embodiment. FIG. 9 is a flowchart showing a schematic operation of the broadcast detailed information distribution apparatus 1713 in one embodiment. FIG. 10 is a sequence diagram summarizing the flows of the mobile terminal 1712, the display terminal 1706, the broadcast content identification information distribution device 1703, and the broadcast detailed information distribution device 1713 shown in FIGS.

  First, the operation of the mobile terminal 1712 will be described with reference to FIG. In the portable terminal 1712, the information acquisition request operation control unit 1211 controls the display and operation unit 1200, so that a user can acquire more detailed information regarding display contents such as a program or an advertisement currently displayed on the display terminal 1706. (For example, pressing of an “information acquisition” button) is accepted (step S601). Subsequently, in the portable terminal 1712, the information acquisition request transmission control unit 1212 controls the communication unit 1230, whereby an information acquisition request transmission step of transmitting an acquisition request signal of more detailed information of display content to the display terminal 1706. (Step S602).

  The portable terminal 1712 then continues from the display terminal 1706 (or a recording / playback apparatus 1714 in other embodiments described later) such as URL, URI, other location information, and related keywords indicating the location of the detailed information. A receiving step for receiving the image 1711 including the broadcast content identification information is performed (step S603), and a storing step for storing the received image is performed (step S604). The reception step and the storage step are performed by the broadcast content identification information reception control unit 1213 controlling the communication unit 1230 and the storage unit 1240.

  Subsequently, for example, the information detail target selection control unit 1214 controls the display and operation unit 1200 to select one of the images 1711 stored in the storage unit 1240 (step S605). That is, the mobile terminal 1712 displays at least one image 1711 stored in the storage unit 1240 on the display and operation unit 1200 and receives an input indicating that at least one of the images 1711 is selected. Then, the information display request operation control unit 1216 and the communication unit 1230 transmit the selected image 1711 to the detailed information based on the selected image 1711 via the display terminal 1706, the recording / playback device 1714, and the in-vehicle terminal device. A detailed request step for requesting the broadcast detailed information distribution apparatus 1713 is performed (step S606). Thereby, detailed information is displayed on the display unit of the display terminal 1706, the output unit of the recording / playback device 1714, the display unit of the in-vehicle terminal device, and the like.

  In the detailed request step, the detailed information display request transmission control unit 1215 requests the detailed information directly from the detailed broadcast information distribution device 1713 using the stored image, and transmits the detailed broadcast information on the portable terminal 1712. Detailed information acquired from the distribution device 1713 may be displayed. That is, the detailed information display request transmission control unit (detailed information acquisition unit) 1215 acquires the detailed broadcast information associated with the broadcast content identification information embedded in the image 1711 selected in step S605. The acquired broadcast detailed information may be displayed by the display and operation unit 1200, for example.

  Next, the operation of the display terminal 1706 will be described with reference to FIG. When the display terminal 1706 is in a normal display state, the display processing control unit 611 displays broadcast information on the display unit 600 (step S701), and the information acquisition request reception control unit 612 receives a detailed request request from the portable terminal 1712. Waiting for reception (step S702). When the detailed request reception step in which the communication unit 630 receives the detailed request from the portable terminal 1712 is performed (step S703), the broadcast content identification information acquisition request control unit 614 displays the location information of the display terminal 1706 and the display information being displayed. For example, a location / channel / date / time information acquisition step for acquiring channel information and date / time information related to the content from, for example, the channel specifying unit 613 is performed (step S704), and the broadcast content identification information acquisition request control unit 614 An inquiry query generation step is performed in which a query for inquiring broadcast content identification information to the identification information distribution apparatus 1703 is configured by the location, channel, and date / time information of the display terminal 1706 (step S705), and the configured query is used. Then, the broadcast content identification information is inquired (step S706). In addition, the same processing is performed by a wireless line or the like when adapting to an in-vehicle terminal device, and if applying to a recording / reproducing device, broadcasting using the recording device's location, date and time, channel information, and program specifying information is performed. Requests for content identification information may be requested, and if it is a playback-only terminal, broadcast content identification information may be queried using the time position in the content and the content identification ID according to the time axis of the content. Based on the broadcast content identification information, the display terminal or the like superimposes information necessary for a query for requesting detailed information to the detailed information distribution device of the detailed information on the video signal or provides it to the display terminal or the like via the communication part You may do it.

  The broadcast content identification information is information indicating what kind of content program or advertisement was performed on a channel with a certain date and time, and can be directly extracted from the received broadcast information, date and time information or channel information, or This information is indirectly acquired from the program specifying information. If necessary, the location information of the display device may be further added to form the broadcast content identification information. Then, a unique program ID or advertisement ID is provided by the inquiry of the broadcast content identification information and used as identification information when obtaining detailed information.

  When the broadcast content identification information reception control unit 615 receives the broadcast content identification information from the broadcast content identification information distribution device 1703 using the communication unit 630 (step S707), the image generation unit 616, for example, receives the broadcast content identification information, the location / An image 1711 in which the broadcast content identification information is embedded is generated by associating the channel / date and time information with each other and embedding it in the image data (step S708). At this time, detailed information is transmitted to the portable terminal if necessary (step S712). At this time, information such as the channel being viewed, the installation location of the display terminal, and the broadcast distribution date and time may be further embedded in the broadcast content information distribution apparatus inquiry step.

  The image that embeds the broadcast content identification information at this time may be an image of a program title or a program subtitle that has been stored in advance, or information that is already embedded when acquiring the broadcast content identification information. May be received from the broadcast content identification information distribution apparatus. Further, the image data acquired from the broadcast content identification information distribution device may be a thumbnail of a broadcast program, may be a two-dimensional or one-dimensional barcode, or may be a stignograph. Good. In addition, in the case of a program that is broadcast every week, a subtitle may be combined with a title image and displayed, and a highlight scene, a poster image of a program or a movie, a cover of a magazine or a book, etc., can be arbitrarily selected as a thumbnail. The broadcast content identification information may be described in a stigagraph of those images or any chunk or structure thereof. In any case, what is necessary is just to express broadcast information corresponding to the broadcast content identification information to be embedded, in other words, any image for identifying the broadcast information from other broadcast information. Thereby, for the stored image 1711 and the image 1711 sent from another device, for example, in the operation as in step S605, which broadcast information corresponds to the broadcast content identification information embedded therein. Can be easily identified, and detailed broadcast information about the target broadcast information can be successfully acquired.

  When the broadcast content identification information distribution device 1703 includes an image generation unit, the broadcast content identification information reception control unit 615 directly embeds the broadcast content identification information from the broadcast content identification information distribution device 1703 in the display terminal 1706. The image 1711 may be received via the communication unit (image receiving unit) 630. In this case, the image generation unit 611 is not necessary.

  Subsequently, the broadcast content identification information transmission control unit 617 transmits the image 1711 to the portable terminal 1712 and the like (external) via the communication unit 630 (step S709). Then, it waits for a detailed information display request (detailed information acquisition instruction) from the portable terminal 1712 (step S710), and receives the detailed information display request (step S711).

  When the detailed information display request is received, the information detail acquisition request transmission control unit 619 uses the communication unit 630 to transmit the detailed broadcast information distribution device 1713 according to the broadcast content information embedded in the image 1711 included in the received detailed information display request. (Step S712), and the detailed information is acquired by the information detail reception control unit 620 (step S713). The inquiry can be started, for example, when the detailed information display request reception control unit 618 receives a detailed information display request or the like from the portable terminal 1712 or the like. At this time, location information may be acquired based on the location / channel / date / time / broadcast content identification information of the mobile terminal 1712 embedded in the image 1711 received from the mobile terminal 1712 to search for detailed information.

  The display terminal 1706 acquires detailed information, and the detailed information is displayed on the display unit 600 in the detailed information display step by the information detailed display control unit 621 (step S714).

  When the detailed display ends (steps S715 and S716), the display returns to the normal display (step S717), and the process ends.

  Next, the operation of the broadcast content identification information distribution apparatus 1703 will be described with reference to FIG. First, the broadcast content identification method acquisition request reception control unit 311 performs a step of evaluating whether or not the signal received by the communication unit 330 is a broadcast content identification information request reception (step S801), and the signal is broadcast content identification. If it is an information request reception, the broadcast content identification method acquisition request reception control unit 311 performs an acquisition step of acquiring the location, channel, date and time from the signal (step S802). Subsequently, the broadcast content identification information search unit 312 searches the identification information storage unit 340 in which the broadcast content identification information is stored in association with the location, channel, date, etc. based on the location, channel, date, etc. The broadcast content identification information, for example, the URL as the location information of the detailed information is acquired (step S803), and the broadcast content identification information transmission control unit 313 transmits the broadcast content identification information to the display terminal 1706 or the like (step S804). ).

  As described above, in another embodiment, the broadcast content identification information transmission control unit 313 includes an image generation unit (image generation unit) and an image transmission unit, and the image generation unit stores the broadcast content identification information. An image 1711 embedded in the image may be generated in the same manner as in the case of the display terminal 1706 described above, and the image 1711 may be transmitted to the display terminal 1706 via the image transmission unit.

  In another embodiment, the broadcast content identification information may be transmitted to a mobile terminal 1712, an in-vehicle terminal 1717, a recording / playback device 1714, a playback-only terminal, or the like.

  Next, the operation of the broadcast detailed information distribution apparatus 1713 will be described with reference to FIG. The detailed information distribution device control unit 1310 of the broadcast detailed information distribution device 1713 first evaluates whether or not a detailed information distribution request has been received (step S901), and includes broadcast content identification information, location information, and information included in the detailed information distribution request. The display quality of the display terminal is acquired (step S902), and the broadcast detailed information search unit 1312 associates the display quality information 1341, the location information 1342, the content 1343, and the advertisement information 1344 stored in the detailed information storage unit 1340. The database is inquired for detailed information on the broadcast content identification information, the location information, the display quality of the display terminal, etc. (step S903), and the broadcast detailed information is acquired. Then, the broadcast detailed information transmission control unit 1313 transmits the broadcast detailed information to the display terminal 1706 and the like using the communication unit 1330 (step S904).

  As the detailed information, for example, advertisement information related to broadcast contents can be used, whereby the broadcast information processing system 1 can be used as an advertisement system that distributes advertisement information in response to a user's request.

  Also, the broadcast detailed information distribution device control unit 1310 retrieves each advertisement information when the broadcast detailed information search unit 1312 retrieves the detailed information (advertisement information) or when the user operates the detailed information after the acquisition. An advertisement status totaling unit that calculates the number of acquisitions and the number of operations may be further provided. The advertisement status totaling unit (advertising status totaling means) 1314 can grasp the advertisement status by collecting statistics such as various frequencies related to the respective advertisement information (step S905). This information on the advertisement status can be used for reporting to an advertiser or for billing, for example.

  In another embodiment, the display terminal 1706 detects an operation input unit (not shown) that receives an operation input for the advertisement information and the number of operations received by the operation input unit for each advertisement information. And a communication unit 630 (operation frequency transmission unit) that transmits the advertisement to the advertisement distribution device. The broadcast detailed information distribution device 1713 receives and counts the number of operations, so that each advertisement is displayed. It is also possible to grasp the advertisement status by counting how many users have used it.

  FIG. 11 is a sequence diagram illustrating an outline of an operation of a broadcast information processing system according to another embodiment. Steps that perform the same operations as those in the sequence diagram shown in FIG. 10 are denoted by the same step numbers and description thereof is omitted. Specifically, the steps until the display terminal 1706 generates an image (step S707) are the same as those in the sequence diagram shown in FIG.

  Subsequently, the display terminal 1706 causes the storage unit 640 to store the image 1711 generated by the image generation unit 611 (step S720). Then, using the broadcast content identification information embedded in the stored image 1711, the broadcast detailed information is acquired from the broadcast detailed information distribution device 1713 as in the sequence diagram shown in FIG. 10 (step S712 and subsequent steps).

  Note that the timing at which the display terminal 1706 performs step S712 and subsequent steps can be set as appropriate. For example, at least one stored image 1711 is displayed on the display unit 600, and one image 1711 is selected using a remote controller or the like. (The input from the remote controller is accepted by the communication unit 630), and the step S712 and subsequent steps may be performed on the selected image 1711.

  Next, another embodiment of the present invention will be described. Hereinafter, description of the same parts as those in the first embodiment will be omitted, and only parts different from those in the first embodiment will be described.

[Embodiment 2]
FIG. 12 is a schematic diagram showing a schematic configuration of the broadcast information processing system 2 according to one embodiment (second embodiment) of the present invention. In the broadcast information processing system 2, the recording / playback device 1714 that receives a broadcast from the broadcast station 1701 receives and records a program or an advertisement with date / time information and channel information acquired from the broadcast, or program identification information. The recording / reproducing apparatus refers to an apparatus having a function of recording and reproducing image information such as a hard disk recorder and a video disk recorder.

  The user uses the portable terminal 1712 to request detailed information associated with the display content from the display terminal 1706. The display terminal 1706 communicates with the recording / reproducing apparatus 1714 in accordance with a request from the portable terminal 1712, and uses the channel information and date / time information or program specifying information acquired from the information being reproduced, and broadcast content identification information distributing apparatus 1703. Information for identifying the currently displayed broadcast content is referred to, and broadcast content identification information for association is acquired. The display terminal 1706 embeds the acquired broadcast content identification information in the image displayed when an instruction is received from the user's mobile terminal 1712 or the broadcast content identification information or location in the image received from the recording / playback device 1714. The image 1711 is provided to the user's portable terminal 1712 by embedding information.

  Then, the user transmits an image 1711 embedded with broadcast content identification information related to the broadcast for which detailed information is to be displayed, to the display terminal 1706, so that the display terminal 1706 extracts the broadcast content identification information from the image 1711. Based on the extracted URL or ID as the broadcast content identification information, communication is performed with the recording / playback device 1714. The recording / playback device 1714 is connected to the broadcast detailed information distribution device 1713, acquires the broadcast detailed information, and is displayed on the display terminal 1706. Provide detailed information.

  Further, the recording / playback device 1714 may be an information terminal device or the like that receives information and performs display output in accordance with a remote control operation such as a set-up box.

  In this embodiment, the display terminal 1706 communicates with the mobile terminal 1712 and the recording / playback device 1714 communicates with the distribution devices 1703 and 1713. However, the display terminal 1706 and the distribution devices 1703 and 1713 The recording / playback device 1714 may provide the display terminal 1706 with date / time information related to the playback content at the time of communication, so that the same service may be realized. The portable terminal 1712 and the recording / playback device 1714 directly The same processing as that of the display terminal 1706 of the first embodiment may be realized by communication, and the display terminal 1706 receives the playback content information and the channel information and time information or the program identification information from the recording / playback device 1714, and performs the processing. Detailed information is obtained by performing the same processing as when receiving information from the broadcast station 1701 on the display terminal 1706 as in the first embodiment. It may be acquired.

[Embodiment 3]
FIG. 13 is a schematic diagram showing a schematic configuration of a broadcast information processing system 3 according to one embodiment (third embodiment) of the present invention. In the broadcast information processing system 3, all communication processing is performed by the recording / playback device 1714, and only the display image is output to the display terminal 1706. Even if the combination is changed in this way, it is possible to realize an equivalent function, and the same function may be realized by replacing the in-vehicle terminal or the like with the recording / reproducing device 1714. In addition to the display quality information, the position information of the apparatus may be further added to search for information related to the program.

[Embodiment 4]
FIG. 14 is a schematic diagram showing a schematic configuration of a broadcast information processing system 4 according to an embodiment (Embodiment 4) of the present invention. In the broadcast information processing system 5, the display terminal 1706 that has received a broadcast from the broadcast station 1701 receives a program or an advertisement with date / time information and channel information acquired from the broadcast, or program identification information.

  The user uses the remote controller 1715 to request detailed information associated with the display contents from the display terminal 1706. A remote controller refers to a device that transmits a signal to another device by infrared rays or radio waves. In response to a request from the remote controller 1715, the display terminal 1706 uses the channel information and date / time information to inquire information for identifying the broadcast content currently displayed from the broadcast content identification information distribution apparatus 1703, and broadcasts for association. Get content identification information. The display terminal 1706 embeds the acquired broadcast content identification information in the image displayed when an instruction is received from the user's remote controller 1715 and stores it in the display terminal 1706. At this time, the broadcast content identification information in which the broadcast content identification information is embedded may be received as an image 1711 from the broadcast content identification information distribution apparatus 1703, or the display terminal 1706 may embed the broadcast content identification information in the image. An image 1711 may be generated.

  Then, when the user selects the image 1711 in which the broadcast content identification information is embedded by remote control operation on the display terminal 1706, the display terminal 1706 extracts the broadcast content identification information from the image 1711, and the extracted broadcast content. Based on an identifier such as a URL or ID as identification information, the broadcast detailed information distribution apparatus 1713 is connected to acquire broadcast detailed information.

[Embodiment 5]
FIG. 15 is a schematic diagram showing a schematic configuration of a broadcast information processing system 5 according to one embodiment (fifth embodiment) of the present invention. According to the broadcast information processing system 5, an image acquired from a broadcast wave such as a one-segment tuner by the mobile terminal 1712, broadcast date and time information and broadcast station information embedded in the image are transmitted to the display terminal 1706, thereby displaying A flow of communication when the terminal 1706 acquires program specifying information from broadcast date and time information embedded in an image and broadcast station information and acquires more detailed content related information is illustrated. Further, in this figure, acquisition of information from the broadcast content identification information distribution apparatus 1703 is performed by the display terminal 1706, but information is acquired from the broadcast content identification information distribution apparatus 1703 by the portable terminal 1712, and broadcast content identification information is acquired. Is embedded in the image and provided to the display terminal 1706, the broadcast content identification information is acquired from the image by the display terminal 1706, and the broadcast detailed information distribution device 1713 is connected using the acquired broadcast content identification information. May be obtained.

[Program and recording medium]
The portable terminal control unit 1210 of the portable terminal 1712, the display terminal control unit 610 of the display terminal 1706, the identification information distribution device control unit 310 of the broadcast content identification information distribution device 1703, and the detailed information distribution device control unit 1310 of the broadcast detailed information distribution device 1713 May be configured by hardware logic. Alternatively, it may be realized by software using a CPU (Central Processing Unit) as follows.

  That is, the mobile terminal control unit 1210, the display terminal control unit 610, the identification information distribution device control unit 310, and the detailed information distribution device control unit 1310 are CPUs such as MPUs that execute instructions of programs that implement each function, and this program. A storage device (recording medium) such as a stored ROM (Read Only Memory), a RAM (Random Access Memory) that expands the program into an executable format, and a memory that stores the program and various data is provided.

  The object of the present invention is not limited to the case where the portable terminal control unit 1210, the display terminal control unit 610, the identification information distribution device control unit 310, and the detailed information distribution device control unit 1310 are fixedly carried in the program memory. , A recording medium in which the program code (execution format program, intermediate code program, or source program) of the above program is recorded is supplied to the portable terminal 1712, the display terminal 1706, the broadcast content identification information distribution device 1703, and the broadcast detailed information distribution device 1713. However, this can also be achieved by the portable terminal 1712, the display terminal 1706, the broadcast content identification information distribution device 1703, and the broadcast detailed information distribution device 1713 reading and executing the program code recorded on the recording medium.

  The recording medium is not limited to a specific structure or type. That is, the recording medium includes, for example, a tape system such as a magnetic tape and a cassette tape, a magnetic disk such as a floppy (registered trademark) disk / hard disk, and an optical disk such as a CD-ROM / MO / MD / DVD / CD-R. System, a card system such as an IC card (including a memory card) / optical card, or a semiconductor memory system such as a mask ROM / EPROM / EEPROM / flash ROM.

  Further, the portable terminal control unit 1210, the display terminal control unit 610, the identification information distribution device control unit 310, and the detailed information distribution device control unit 1310 (or the portable terminal 1712, the display terminal 1706, the broadcast content identification information distribution device 1703, and the broadcast detailed information). Even if the distribution device 1713) is configured to be connectable to a communication network, the object of the present invention can be achieved. In this case, the program code is supplied to the portable terminal control unit 1210, the display terminal control unit 610, the identification information distribution device control unit 310, and the detailed information distribution device control unit 1310 via a communication network. This communication network only needs to be able to supply program codes to the mobile terminal control unit 1210, the display terminal control unit 610, the identification information distribution device control unit 310, and the detailed information distribution device control unit 1310, and is limited to a specific type or form. Not. For example, the Internet, intranet, extranet, LAN, ISDN, VAN, CATV communication network, virtual private network, telephone line network, mobile communication network, satellite communication network, etc. may be used.

  The transmission medium constituting the communication network may be any medium that can transmit the program code, and is not limited to a specific configuration or type. For example, even with wired lines such as IEEE 1394, USB, power line carrier, cable TV line, telephone line, ADSL (Asymmetric Digital Subscriber Line) line, infrared rays such as IrDA and remote control, Bluetooth (registered trademark), 802.11 wireless, HDR, NFC It can also be used by radio such as DLNA, mobile phone network, satellite line, and digital terrestrial network. The present invention can also be realized in the form of a computer data signal embedded in a carrier wave in which the program code is embodied by electronic transmission.

〔Concrete example〕
Hereinafter, the present invention will be described using specific examples. A case where a user uses the broadcast information processing system according to the first embodiment will be described.

  First, it is assumed that the user is watching the “Funny Cooking Tournament” on channel 4 using the display terminal 1706. The user operates the portable terminal 1712 to request more detailed information on the program. This request may be a request for more detailed advertisement information as long as it is an advertisement, or may be a request for advertisement content closely related to an area based on the current position of the display terminal 1706. Instead of the portable terminal 1712, detailed information may be requested using a remote controller.

  Upon receiving the request, the display terminal 1706 uses the date / time information managed by the device itself or the time information included in the broadcast, and transmits the URL associated with the content currently displayed via the communication line to the broadcast content identification information distribution device 1703. Perform a query step to query against. As the query, broadcast date and time of the program being displayed, channel information or elapsed time from the start of content display, and information for specifying the time location of the displayed information such as the content identification ID and information for specifying the display target are identified as broadcast content The information is transmitted to the information distribution apparatus 1703.

  More specifically, if the broadcast display terminal 1706 is directly receiving, the current date and channel are displayed. If the recording / playback device 1714 is recorded, the date and channel when recording is displayed. If normal video content such as DVD or BD is displayed, display is started. And the content ID are transmitted to the broadcast content identification information distribution apparatus 1703. Of course, in the case of the recording / playback device 1714, the broadcast start date / time, elapsed date / time, and channel information are recorded together with the moving image information when the broadcast is recorded.

  The broadcast content identification information distribution apparatus 1703 that has received the inquiry request performs inquiry processing. Specifically, the broadcast content identification information distribution device 1703 makes reference to a database as shown in FIG. 16 stored in the identification information storage unit 1340, so that URL information as location information associated with the broadcast content is obtained. “Http: //◯◯◯.com? Id = 1243” is acquired, and the URL information is transmitted to the display terminal 1706. At this time, the broadcast content identification information distribution apparatus 1703 embeds the URL in the image information if necessary and transmits it to the display terminal 1706 (or may be transmitted to the portable terminal 1712, the recording / playback apparatus 1714, etc.). For example, an identification ID for specifying not only the URL but also the information in the broadcast detailed information distribution apparatus 1713 may be provided to the display terminal 1706 and the like, for example, “http: //◯◯◯.com? A URL additionally describing a broadcast station channel and broadcast date and time may be transmitted such as id = 1243 & datetime = 2008.1.1 + 11: 11: 10 & channel = 10. Also, for example, “http: // ○ “U.com.datetime = 2008.1.1 + 11: 11: 10 & channel = 10”, U. Using L issues an HTTP request to another delivery device, may acquire the URL of detailed information tailored to the broadcasting station channel and broadcast date and time from the distribution apparatus. The broadcast content identification information distribution device 1703 may embed a URL configured in the above-described format in the image 1711. However, the broadcast content identification information distribution device 1703 includes a URL, program identification information, date and time. Information, broadcast station information, and the like may be embedded in the image 1711 as independent information, and the display terminal 1706 (or the mobile terminal 1712, the recording / playback device 1714, etc.) may be reconfigured into a single URL. .

  The display terminal 1706 generates an image in which URL information is embedded based on the broadcast content identification information, or receives it from the broadcast content identification information distribution device 1703 and provides it to the mobile terminal 1712. In accordance with the instruction 1712, the broadcast detailed information distribution apparatus 1713 on the Internet is connected based on the URL information and the display quality information of the display terminal 1706.

  The display quality information such as the resolution of the display terminal 1706 is transmitted, the step of requesting detailed information is performed, and the details classified according to the display quality as shown in FIG. 17 based on the transmitted resolution of the display terminal 1706 From the information, the detailed information distribution device selects the “Let's eat” HDTV, which is the HDTV quality image of ID = 12, which is the detailed information that matches the display quality of the display terminal, and the selected detailed information is broadcast detailed information A transmission step of transmitting from the distribution device 1713 is performed. A step of receiving the detailed information on the display terminal 1706 side is performed, and the display terminal 1706 performs a display step of displaying the received detailed information.

  In this manner, the display terminal 1706 (or the portable terminal 1712, the recording / playback device 1714, the in-vehicle terminal, the portable terminal 1712, etc.) and the display terminal 1706 (or the portable terminal 1712, the recording / playback device 1714, the in-vehicle terminal, the portable terminal 1712, etc.) Alternatively, the broadcast content identification information distribution apparatus 1703 generates the image 1711 in which the association information for referring to the detailed information associated with the broadcast content is embedded based on the broadcast station identification information and the broadcast execution date / time information. It is possible to realize a system characterized by

  Location information of target content identification information and detailed information using broadcast date / time information and channel information, or program identification information from broadcast information acquired directly from a broadcast wave or demodulated from a recorded broadcast wave in this way The image 1711 in which the image is embedded is acquired, and detailed information can be displayed on the display terminal 1706 according to the display quality of the device by the display terminal 1706, and the image can be selected or provided to others You can easily access the content and its detailed information.

  In addition, if the date and channel and channel of the advertisement or program are embedded in the image as identification information, detailed information is transmitted to the broadcast content identification information distribution apparatus 1703 based on the date and channel information acquired from the image. The URL may be inquired to acquire the URL from the broadcast content identification information distribution apparatus 1703, and the detailed information may be acquired from the broadcast detailed information distribution apparatus 1713 using the acquired URL. The acquisition of URL from the broadcast content identification information distribution device 1703 and the acquisition of detailed information from the broadcast detailed information distribution device 1713 are, for example, a display terminal 1706, a portable terminal (including a case where it is an in-vehicle terminal) 1712 or a recording / playback device 1714. However, it can be carried out in the same procedure as each of the embodiments described above.

  These date / time and channel information or program specific information is obtained from a content stream based on the received broadcast wave, for example, based on SI (program arrangement information) or PSI (program specific information) in Japanese ARIB specifications. Necessary information may be extracted from the table information, or may be obtained from the clock, calendar, or selected channel of the apparatus. At this time, identification information about the performer or the article being displayed is acquired based on the progress of the program (for example, RUN: RST: Running Status Table), and detailed information is acquired using the identification information. Such a method is also conceivable.

  In this way, a highly convenient service can be realized by embedding various statuses and parameters included in the digital broadcasting standard in an image.

[Modification]
FIG. 18 is a diagram showing an overview of configuration examples of a display terminal 1706, a broadcast content identification information distribution device 1703, a broadcast detailed information distribution device 1713, an in-vehicle terminal 1717, a portable terminal 1712, and the like connected to the network 1718. 1717, a portable terminal 1712, a display terminal 1706, a broadcast content identification information distribution device 1703, and a broadcast detailed information distribution device (advertiser distribution device) 1713 are connected via the Internet network or the like.

  Here, the broadcast content identification information distribution device 1703 and the broadcast detailed information distribution device 1713 may be incorporated in the broadcast station 1701. The broadcast may be a terrestrial wave or a satellite wave.

  A broadcast receiving system using an IP network may be used. Further, the URL or display content included in the broadcast from the broadcast station 1701 is combined with the captured image, and the image is generated by the portable terminal 1712 and provided to the display terminal 1706 to obtain the target detailed information. It may be.

  It is also possible to embed audio or image related identifiers such as phoneme strings, phoneme string strings, voice VQ codes or image VQ codes associated with displayed images as well as URLs. Further, an emotion identifier by emotion recognition or an identifier for classifying programs, products, etc. for use in recommendation may be embedded.

  The image to be embedded is not limited to a still image, but a URL or the above-described various data may be embedded in a short thumbnail moving image or a display image by a program such as FLASH (registered trademark).

  Further, when a thumbnail image is embedded in the broadcast, a URL or the identifiers described above may be embedded in the thumbnail image.

  In addition, using thumbnail images or videos embedded with these URLs or identifiers, purchase, reservation or introduction of products related to programs or advertisements that are reserved for recording or broadcast may be performed. .

  Further, as an example in which the display terminal 1706 and the portable terminal 1712 are fused, a mobile phone with a built-in one-segment digital tuner or the like can be given. Using such a mobile phone 1712, location information on the network such as URL, URI, FTP path, etc. for acquiring broadcast content identification information from the broadcast station 1701 may be acquired. You may acquire the location information for acquiring.

  Also, using any communication line such as WiFi, public line for mobile phone, ADSL, optical line, etc., information for acquiring information such as URL, any markup language including RSS, etc. May be used.

  Moreover, you may comprise the agent system which performs recommendation by classifying the content using these images, or performing statistical evaluation based on the classified result.

  In on-demand distribution or the like, the broadcast content identification information distribution apparatus 1703 is provided with the elapsed time from the start of the video or the date and time of the current playback day instead of the broadcast date and time, instead of the broadcast date and time information. Thus, information for specifying detailed information may be acquired.

  Also, a method for acquiring broadcast station specifying information may be extracted from a broadcast stream being broadcast, or may be acquired from the channel storage unit of the display terminal 1706 or the recording / playback device 1714.

  In addition, a method of acquiring date / time information may be extracted from a broadcast stream that is being broadcast, or may be acquired from a date / time information storage unit such as a clock or a calendar of a display terminal or recording / playback device 1714.

  In addition, the process of embedding a URL or the like in an image may be performed by the broadcast content identification information distribution device 1703 and provided to the display terminal 1706, the recording / playback device 1714, the in-vehicle terminal 1717, or the portable terminal 1712, or the broadcast content identification information. Using identification information such as a URL acquired from the distribution device 1703, the display terminal 1706, the recording / playback device 1714, the in-vehicle terminal 1717, or the mobile terminal 1712 may be embedded in an image.

  In addition, the information acquired by these methods may be appropriately laid out together with the currently displayed moving image so that the information can be browsed at the same time.

  Also, you can embed an encrypted license key in the image, embed profile information related to the image at an auction or business card, etc., or embed an authentication key or encrypted password to use as the key for login. May be.

  The location information of the display terminal 1706 includes the postal code and telephone number registered in the storage unit, the broadcast station ID extracted from the broadcast being received, the location information associated with the display terminal 1706, and the location detection of the mobile terminal 1712. Using the location information obtained from the unit 1250, specifying the location of the display device based on the address specified based on the location information or the area estimated from the receiving broadcast station, Switching, playback, and search may be performed.

  In addition, when a nationwide advertisement is performed, it is possible to introduce, as detailed information, a nearby store such as a product or affiliated store that can be purchased according to the region based on the location information included in the query.

  In addition, when a store participates in an advertisement, the auction is used for the advertisement fee, the advertisement display frequency is proportionally distributed according to the investment amount, and the investor below the specified value is not displayed at the time of proportional distribution, and the fee is not charged. Or advertising services such as selling the total of the advertising space remaining as a result of the proportional distribution may be realized.

  Further, it is also possible to search for an advertisement whose details are to be browsed by referring to a program guide or the like describing details such as an advertisement schedule by communication.

  Further, by embedding a keyword related to an image in a comment area or a text area of the image, content or an advertisement having a high similarity or a high recommendation degree may be provided.

  Further, in the advertising system according to the present invention, various services in delivery or home delivery may be provided based on the location information transmitted to the broadcast detailed information distribution device 1713 or the like.

  Further, the URL of the broadcast content identification information distribution apparatus 1703 and the URL of the broadcast detailed information distribution apparatus 1714 may be embedded in the image 1711. At this time, when the display terminal 1706 or the mobile terminal 1712 accesses the URL of the broadcast content identification information distribution device 1703 or the URL of the broadcast detailed information distribution device 1714 embedded in the image 1711, the date and time information included in the broadcast information and Detailed information may be acquired by using channel information or program identification information as an argument in the GET or POST method.

  The present invention is not limited to the above-described embodiments, and various modifications are possible within the scope shown in the claims, and embodiments obtained by appropriately combining technical means disclosed in different embodiments. Is also included in the technical scope of the present invention.

  The present invention can be used, for example, for the construction of an advertising system using a television device.

1-5 Broadcast information processing system (advertising system)
1701 Broadcasting station 1703 Broadcast content identification information distribution apparatus 1706 Display terminal (broadcast information processing apparatus, detailed information acquisition apparatus)
1711 Image 1712 Mobile terminal (broadcast information processing apparatus, detailed information acquisition apparatus)
1713 Detailed Broadcast Information Distribution Device (Advertisement Distribution Device)
1714 Recording / playback device (broadcast information processing device, detailed information acquisition device)
1715 Remote control 1702, 1704, 1705, 1707-1710, 1716 Communication path

Claims (21)

A broadcast information receiver for receiving broadcast information;
A broadcast information provider that displays or outputs broadcast information received by the broadcast information receiver;
Based on the date and time information indicating the date and time when the broadcast information being displayed or output by the broadcast information providing unit was broadcast and the channel information indicating the channel on which the broadcast information was broadcast, or the program specifying information specifying the broadcast information, Identification information acquisition means for acquiring broadcast content identification information associated with the date and time information and the channel information, or broadcast content identification information associated with the program identification information;
A broadcast information processing apparatus comprising: an image generation unit configured to generate an image in which broadcast content identification information acquired by the identification information acquisition unit is embedded.   The broadcast information processing apparatus according to claim 1, wherein the image generation means embeds the broadcast content identification information in an image for identifying the broadcast information from other broadcast information. It further comprises an identification information acquisition instruction receiving unit for receiving an identification information acquisition instruction from the outside,
The broadcast information processing apparatus according to claim 1, wherein the identification information acquisition unit acquires the broadcast content identification information when the identification information acquisition instruction receiving unit receives the identification information acquisition instruction. .   4. The broadcast information processing apparatus according to claim 1, further comprising an image transmission unit configured to transmit an image generated by the image generation unit to the outside. 5.   The broadcast information processing apparatus according to claim 1, further comprising an image storage unit that stores an image generated by the image generation unit.   2. The apparatus according to claim 1, further comprising detailed information acquisition means for acquiring detailed broadcast information associated with the broadcast content identification information embedded in the image based on the image in which the broadcast content identification information is embedded. 6. The broadcast information processing apparatus according to any one of items 1 to 5.   The broadcast information processing apparatus according to claim 6, wherein the broadcast information providing unit displays or outputs the broadcast detailed information acquired by the detailed information acquisition unit. It further includes a detailed information acquisition instruction receiving unit for receiving a detailed information acquisition instruction from the outside,
The broadcast information processing apparatus according to claim 6 or 7, wherein the detailed information acquisition unit acquires the broadcast detailed information when the detailed information acquisition instruction receiving unit receives the detailed information acquisition instruction. . The detailed information acquisition instruction includes an image in which broadcast content identification information is embedded,
9. The broadcast information processing apparatus according to claim 8, wherein the detailed information acquisition unit acquires broadcast detailed information associated with broadcast content identification information embedded in the image.   The broadcast according to any one of claims 1 to 9, wherein the broadcast information is a display terminal for displaying the broadcast information, a portable terminal or an in-vehicle terminal device, or a recording / playback device or an information terminal device for outputting the broadcast information. Information processing device. Broadcast information processing equipment
Broadcast information reception control step for receiving broadcast information;
Broadcast information provision control process for displaying or outputting received broadcast information;
The date and time information and the channel based on the date and time information indicating the date and time when the broadcast information being displayed or output is broadcast and the channel information indicating the channel on which the broadcast information is broadcast, or the program specifying information specifying the broadcast information An identification information acquisition control step for acquiring broadcast content identification information associated with information or broadcast content identification information associated with the program identification information;
A broadcast information processing method comprising: an image generation control step of generating an image in which the broadcast content identification information acquired in the identification information acquisition step is embedded.   A program for causing a computer to operate as the broadcast information processing apparatus according to any one of claims 1 to 10, wherein the program causes the computer to function as each unit included in the broadcast information processing apparatus.   A computer-readable recording medium on which the program according to claim 12 is recorded. A broadcast information processing system comprising a broadcast information processing device and a broadcast content identification information distribution device,
The broadcast information processing apparatus
A broadcast information receiver for receiving broadcast information;
A broadcast information provider that displays or outputs broadcast information received by the broadcast information receiver;
Broadcast date and time information indicating the date and time when the broadcast information being displayed or output by the broadcast information providing unit was broadcast and channel information indicating the channel on which the broadcast information was broadcast, or program specifying information specifying the broadcast information A transmission unit such as date and time information to be transmitted to the identification information distribution device;
An image receiving unit that receives from the broadcast content identification information distribution device an image in which the broadcast content identification information associated with the date and time information and the channel information or the program identification information is embedded;
The broadcast content identification information distribution device is
A date and time information receiving unit for receiving the date and time information and the channel information or the program specifying information from the broadcast information processing apparatus;
Based on the date information and the channel information, identification information acquisition means for acquiring the broadcast content identification information associated with the date information and the channel information, or the broadcast content identification information associated with the program identification information;
Image generating means for generating an image embedded with broadcast content identification information acquired by the identification information acquiring means;
A broadcast information processing system comprising: an image transmission unit configured to transmit an image generated by the image generation unit to the broadcast information processing apparatus. An advertisement system including a broadcast information processing apparatus and an advertisement distribution apparatus,
The broadcast information processing apparatus
A broadcast information receiver for receiving broadcast information;
A broadcast information provider that displays or outputs broadcast information received by the broadcast information receiver;
Based on the date and time information indicating the date and time when the broadcast information being displayed or output by the broadcast information providing unit was broadcast and the channel information indicating the channel on which the broadcast information was broadcast, or the program specifying information specifying the broadcast information, Broadcast information identification information associated with the date and time information and the channel information program identification information, or identification information acquisition means for acquiring broadcast content identification information associated with the program identification information;
Image generating means for generating an image embedded with broadcast content identification information acquired by the identification information acquiring means;
An image transmission unit for transmitting broadcast content identification information embedded in the image generated by the image generation means to the advertisement distribution device;
An advertisement receiving unit that receives advertisement information associated with the broadcast content identification information from the advertisement distribution device,
The above advertisement distribution device
An identification information receiving unit for receiving the broadcast content identification information from the broadcast information processing apparatus;
Based on the broadcast content identification information, advertisement acquisition means for acquiring advertisement information associated with the broadcast content identification information;
An advertisement system comprising: an advertisement transmission unit configured to transmit the advertisement information acquired by the advertisement acquisition unit to the broadcast information processing apparatus.   16. The advertisement system according to claim 15, wherein the advertisement distribution device further includes an advertisement status totaling unit that detects the number of times the advertisement information is acquired by the advertisement acquisition unit. The broadcast information processing apparatus detects an operation input unit that receives an operation input for the advertisement information, and detects the number of operations received by the operation input unit for each advertisement information and transmits the operation number to the advertisement distribution apparatus. And a transmission unit,
The advertisement distribution device further includes an operation number receiving unit that receives the number of operations from the broadcast information processing device, and an advertisement status totaling unit that totals the number of operations for each piece of advertisement information received by the operation number receiving unit. The advertisement system according to claim 15, wherein   Image data of an image for identifying broadcast information broadcast on a specific channel at a specific date and time from other broadcast information, and identifying broadcast contents associated with the specific date and time and the specific channel program specific information Information or broadcast content identification information associated with program specifying information specifying the broadcast information is embedded.   19. An information recording medium on which the image data according to claim 18 is recorded. An image display unit that displays at least one of the image data according to claim 18;
A selection input unit for receiving an input indicating that at least one of the image data displayed on the image display unit is selected;
Broadcast information processing apparatus that receives selected image data indicated by an input input to the selection input unit, receives image data, and acquires broadcast detailed information associated with broadcast content identification information embedded in the image data A broadcast detailed information acquisition instruction device, comprising: An image display unit that displays at least one of the image data according to claim 18;
A selection input unit for receiving an input indicating that at least one of the image data displayed on the image display unit is selected;
Broadcast information comprising: detailed information acquisition means for acquiring broadcast detailed information associated with broadcast content identification information embedded in the selected image data indicated by the input input to the selection input unit Processing equipment.

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