JP3890283B2 - Advertisement information providing system, navigation device, and program - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
TECHNICAL FIELD The present invention relates to an advertisement information providing technique for providing store advertisement information to a user, and in particular, an advertisement information providing technique for providing a user with advertisement information of a store existing in a predetermined area including the current position of the user. About.
[0002]
[Prior art]
In the case where advertisement information closely related to a region is provided to a user, conventionally, advertisements inserted in newspapers are generally used. However, the method of using the insert advertisement has a problem that it is inferior in immediacy because it requires time for printing the insert advertisement and time for delivery to the user.
[0003]
In order to solve such problems, techniques as shown in the following (a) to (c) have been proposed in the past, in which advertisement information closely related to the region is provided to users by an electronic method. Yes.
[0004]
(A) A television broadcast station multiplexes and transmits advertisement information to a broadcast signal. Regional information indicating a region where the advertising information is to be distributed is added to the advertising information. The television broadcast receiving device of each household that receives the advertisement information displays only the received advertisement information that includes the area information included in the advertisement information that matches the installation area of the own apparatus (see, for example, Patent Document 1). ).
[0005]
(B) The advertisement requester registers the advertisement information and the position where the advertisement information is provided in the network navigation center. When a user wants to know a store near his / her current location, the user notifies the network navigation center of his / her current location using a mobile mobile device owned by the user. The network navigation center determines advertisement information to be provided to the user based on the current position of the user and the provision position of the registered advertisement information, and the determined advertisement information is transmitted to the user's mobile communication device. Transmit (for example, refer to Patent Document 2).
[0006]
(C) The advertisement requester transmits the advertisement information specifying the distribution area to the central management server. The central management server transmits the advertisement information to a regional distribution server installed in the designated distribution region among a plurality of regional distribution servers. The regional distribution server manages the advertising information sent from the central management server. When a user in a certain area wants to obtain advertisement information of a store in the area, he / she accesses the area distribution server that covers the area from his / her mobile terminal and acquires advertisement information (for example, (See Patent Document 3).
[0007]
[Patent Document 1]
JP 2000-115724 A
[Patent Document 2]
JP 2001-333455 A
[Patent Document 3]
JP 2002-9691 A
[0008]
[Problems to be solved by the invention]
According to the above-described conventional techniques (a) to (c), it is possible to provide users with advertisement information that is excellent in immediacy and is in close contact with the region. However, the conventional techniques (a) to (c) described above have the following problems.
[0009]
In the conventional technique (a) described above, advertisement information is provided to the user using a television broadcast receiving apparatus, so that the user can advertise a store in the area when he / she is away or on a business trip. There is a problem that information cannot be acquired.
[0010]
In addition, according to the above-described conventional techniques (b) and (c), it is possible to obtain advertisement information of a store existing in the area when going out, but a call from a portable device that is charged Therefore, there is a problem that the user is economically burdened.
[0011]
Accordingly, an object of the present invention is to enable a user to acquire advertisement information of a store that is in close contact with an area without going out economically (billing) when going out or on a business trip.
[0012]
[Means for Solving the Problems]
In order to achieve the above object, the advertisement information providing system of the present invention provides:
An advertisement information providing system including a terminal used by an advertisement requester, a server of a broadcasting station, and a navigation device used by a user,
The terminal has a configuration for transmitting advertising information including advertising information and location information of a store advertised by the advertising information to the server,
Advertisement information sent from the terminal by the server Is provided with a server-side advertisement information storage unit registered, Broadcast radio waves output from the broadcast station , The station code of the own broadcast station and the advertisement information stored in the server-side advertisement information storage unit at regular intervals in that order Having a configuration of overlapping,
The navigation device is a broadcasting power output from the broadcasting station. On the wave Superimposed Each time the station code is extracted, it is checked whether or not the station code extracted this time matches the station code extracted last time. If the station code does not match, the advertisement information superimposed after the station code extracted this time is displayed. It has a configuration for registering in the device-side advertisement information storage unit and is registered in the device-side advertisement information storage unit When the position indicated by the position information in the advertisement information is a position on the currently displayed map, a predetermined mark is displayed at the position indicated by the position information on the map, and the advertisement information in the advertisement information Is displayed in association with the mark.
[0013]
In addition, the advertising information providing system of the present invention can present only the advertising information related to the industry specified by the user to the user.
The advertising information includes the type of business of the store that advertises according to the advertising information, and
In the navigation device, the position indicated by the position information in the advertisement information is a position on the currently displayed map, and the business type included in the advertisement information in the advertisement information is designated by the user. In the case of a certain type of business, a predetermined mark is displayed at a position indicated by the position information on the map, and advertisement information in the advertisement information is displayed in association with the mark.
[0014]
Furthermore, the advertisement information providing system according to the present invention enables only the items designated by the user among a plurality of items included in the advertisement information to be presented to the user.
The advertising information is composed of a plurality of items, and
When the navigation device displays the advertising information in association with the mark, the navigation device displays only the item specified by the user in the advertising information.
[0015]
In addition, the advertisement information providing system of the present invention enables the server operator to obtain profits.
The server has a configuration for transmitting billing information to a terminal that is a source of advertisement information.
[0016]
[Action]
The advertisement requester operates the terminal to transmit the advertisement information including the location information of the store that performs the advertisement and the advertisement information to the server. The server superimposes the advertisement information sent from the terminal on the broadcast radio wave output from the broadcast station. The user's navigation device receives the advertisement information superimposed on the broadcast radio wave, and if the position indicated by the position information in the advertisement information is a position on the currently displayed map, Mark the location of the store and display advertising information. Therefore, the user can obtain the advertisement information of the store near the current position of his / her business trip destination without economical burden. When displaying the advertisement information, it is also possible to display only the advertisement information of the industry specified by the user. Furthermore, only items specified by the user among a plurality of items in the advertisement information can be displayed. Further, the server transmits fee billing information to the terminal of the advertisement requester, and charges the fee of the advertisement requester.
[0017]
DETAILED DESCRIPTION OF THE INVENTION
Next, embodiments of the present invention will be described in detail with reference to the drawings.
[0018]
FIG. 1 is a block diagram of an embodiment of an advertisement information providing system according to the present invention.
[0019]
The store 10 is a store that the advertisement client wants to advertise, and a terminal 12 is provided in the store 10. The terminal 12 is realized by a personal computer or the like, and broadcasts advertisement information 11 including advertisement information and position information via an upstream infrastructure route (for example, public telephone line) 21 and a network (for example, the Internet) 30. It has a function of transmitting to the server 41 of the station 40 and receiving billing information from the server 41 via the downstream infrastructure path 22 and the network 30.
[0020]
The broadcasting station 40 is a radio broadcasting station that superimposes and outputs advertisement information sent from the terminal 12 as character information on a broadcast radio wave (terrestrial wave) 42.
[0021]
In the broadcast station 40, a server 41 and a broadcast facility 43 are provided. The server 41 has a function of receiving the advertisement information 11 sent from the terminal 12, and converts the format of the received advertisement information 11 into a format that can be easily processed by the navigation device 50, and the advertisement information 421 after the format conversion is broadcast equipment. For example, a function for transmitting billing information to the terminal 12. The broadcast facility 43 has a function of superimposing the advertisement information 421 from the server 41 on the broadcast radio wave 42. In FIG. 1, only one broadcast station 40 covering a certain area is illustrated, but there are broadcast stations having the same configuration as the broadcast station 40 in each of the plurality of areas.
[0022]
The navigation device 50 is a navigation device owned by the user, and in the present embodiment, is assumed to be a car navigation device. The navigation device 50 is indicated by the function of receiving the broadcast radio wave 42 and extracting the advertisement information 421 superimposed thereon, and the position information 422 in the advertisement information 421, in addition to the functions of a normal car navigation device. A function of displaying a predetermined mark at a position indicated by the position information 422 on the map and displaying the advertisement information 423 when the position (the position of the store 10 to be advertised) is present on the currently displayed map. It also has.
[0023]
FIG. 2 is a block diagram illustrating a configuration example of the terminal 12, and includes a processing unit 121, a transmission / reception unit 122, an input unit 123 such as a keyboard, a display unit 124 such as an LCD, and a recording medium 125. Yes.
[0024]
The transmission / reception unit 122 has a function of exchanging data via the network 30.
[0025]
The processing unit 121 acquires the advertisement information input screen from the server 41 and displays it on the display unit 124, the function of transmitting the advertisement information 11 input by the advertisement client using the advertisement information input screen to the server 41, It has a function of displaying the billing information sent from the server 41 on the display unit 124.
[0026]
The recording medium 125 is a disk, semiconductor memory, or other recording medium, and stores a program for causing the terminal 12 including a personal computer or the like to function as part of the advertisement information providing system. This program is read by the terminal 12, and the processing unit 121 and the transmission / reception unit 122 are realized on the terminal 12 by controlling the operation thereof.
[0027]
FIG. 3 is a block diagram illustrating a configuration example of the server 41 and the broadcasting equipment 43 in the broadcasting station 40.
[0028]
The server 41 includes a processing unit 411, a transmission / reception unit 412, an advertisement information storage unit 413, and a recording medium 414.
[0029]
The transmission / reception unit 412 has a function of transmitting / receiving data via the network 30.
[0030]
The processing unit 411 converts the advertisement information input screen to the advertisement requester's terminal 12 or the format of the advertisement information sent from the terminal 12 into a format that can be easily processed by the navigation device 50, and stores the advertisement information storage unit. 413, a function for sequentially reading each advertisement information after format conversion stored in the advertisement information storage unit 413 and supplying it to the broadcasting equipment 43, a function for transmitting billing information to the terminal 12, and the like. is doing.
[0031]
The recording medium 414 is a disk, semiconductor memory, or other recording medium, and stores a program for causing the server 41 to function as part of the advertisement information providing system. This program is read by the server 41 and controls its operation to realize the processing unit 411 and the transmission / reception unit 412 on the server 41.
[0032]
The broadcast facility 43 includes a superimposing unit 431 that superimposes the advertisement information input from the server 41 on the broadcast radio wave 42.
[0033]
FIG. 4 is a block diagram illustrating a configuration example of the navigation device 50. As shown in the figure, the navigation device 50 includes a receiving unit 51, an advertisement information extracting unit 52, an advertisement information writing unit 53, an advertisement information storage unit 54, a GPS (Global Positioning System) receiving unit 55, a micro The processing unit 56 is realized by a processor, a display unit 57 such as an LCD, an operation unit 58 including a setting switch, a map information storage unit 59, and a recording medium 60.
[0034]
The receiving unit 51 has a function of receiving a broadcast radio wave 42 (so-called visible radio broadcast radio wave) on which advertisement information 421 is superimposed as character information. The advertisement information extraction unit 52 has a function of extracting the advertisement information 421 superimposed on the broadcast radio wave 42. The advertisement information writing unit 53 has a function of converting the format of the advertisement information extracted by the advertisement information extraction unit 52 into a format that can be easily processed by the navigation device 50 and then storing the format in the advertisement information storage unit 54.
[0035]
As illustrated in FIG. 5, the processing unit 56 includes an advertisement information search unit 561 and a display data creation unit 562.
[0036]
The advertisement information search means 561 includes the position information included in the advertisement information stored in the advertisement information storage unit 54 indicating the position on the map currently displayed on the display unit 57. Is retrieved and passed to the display data creation means 562. In addition, when the user has set the type of advertising information to be displayed using the operation unit 58, only the advertising information of the type of industry set by the user is displayed in the searched advertising information. In some cases, data may be transferred to the data creation unit 562.
[0037]
The display data creating means 562 is based on the reception result of the GPS receiving unit 55, the advertisement information passed from the advertisement information searching unit 561, and the map information stored in the map information storage unit 59. Creates display data for displaying a map that displays a predetermined mark displayed at the position (store position) indicated by the position information in the advertisement information and displays advertising information in association with the mark And has a function of outputting to the display unit 57.
[0038]
The recording medium 60 is a disk, semiconductor memory, or other recording medium, and stores a program for causing the processing unit 56 to function as part of the advertisement information providing system. This program is read by the processing unit 56 and controls the operation thereof, thereby realizing the advertisement information search unit 561 and the display data creation unit 562 on the processing unit 56.
[0039]
[Description of operation of embodiment]
Next, the operation of this embodiment will be described in detail.
[0040]
First, an operation when the advertisement requester registers advertisement information using the terminal 12 of the store 10 will be described.
[0041]
The advertisement requester operates the input unit 123 of the terminal 12 to access a server of a broadcasting station whose broadcasting area is the location of the store 10 to be advertised (FIG. 6, step S61). Now, for example, assume that the server 41 of the broadcasting station 40 is accessed.
[0042]
When accessed from the terminal 12, the processing unit 411 in the server 41 transmits an advertisement information input screen to the terminal 12 (step S62).
[0043]
The processing unit 121 in the terminal 12 displays the advertisement information input screen sent from the server 41 on the display unit 124 (step S63). FIG. 7 shows an example of the advertisement information input screen 71. As shown in the figure, the advertisement information input screen 71 includes a store name input field 711, an industry input field 712, an address input field 713, and a telephone number input field of the store 10 to be promoted. 714, a fixed holiday input field 715, a business hours input field 6, and an advertising comment input field 717 are provided.
[0044]
The advertisement requester inputs the advertisement information using the advertisement information screen 71, and transmits the advertisement information to the server 41 when the input is completed (step S64). Information input in the address input field 713 is position information.
[0045]
When the advertising information 11 is sent from the terminal 12, the processing unit 411 in the server 41 converts the format into a format that can be easily processed by the navigation device 50 (step S65). Specifically, as shown in FIG. 8, the latitude and longitude of the store 10 are obtained based on the address in the advertisement information 11, and these are arranged at a predetermined bit position as the position information 422 of the advertisement information 421. . Thereafter, the contents of each item such as the store name and the business type in the advertisement information 11 are arranged at predetermined bit positions, and a CRC (Cyclic Redundancy Check) 424 is added to obtain advertisement information 423.
[0046]
When the format conversion is completed, the processing unit 411 in the server 41 additionally registers the advertisement information after the format conversion in the advertisement information storage unit 413 (step S66). Thereafter, the processing unit 411 transmits fee billing information to the terminal 12 of the advertisement requester and charges a fee (step S67). The processing unit 121 in the terminal 12 displays the billing information on the display unit 124 (step S68). Instead of step S67, the fee may be withdrawn from the bank account designated by the advertisement client.
[0047]
Next, the operation in the case of transmitting advertisement information from the broadcast station 40 will be described.
[0048]
The processing unit 411 in the server 41 provided in the broadcasting station 40 performs the processing shown in the flowchart of FIG. 9 at regular time intervals (for example, every 5 minutes).
[0049]
First, a start code indicating the start of transmission of advertisement information and a station code assigned to the own broadcast station 40 are output to the superimposing unit 431 in the broadcast facility 43 (FIG. 9, step S91). As a result, the superimposing unit 431 superimposes the start code and the station code on the broadcast radio wave 42.
[0050]
Thereafter, the processing unit 411 sequentially reads out the advertisement information stored in the advertisement information storage unit 413 and outputs it to the superimposing unit 431 (step S92). Thereby, the superimposing unit 431 superimposes the advertisement information on the broadcast radio wave 42. When the advertisement information is registered in the advertisement information storage unit 413 in step S66 of FIG. 6, the registration date is also registered, and when the advertisement information is read out in step S92, the current date and time is from the registration date. If the certain period has passed, the advertisement information may be deleted from the advertisement information storage unit 413.
[0051]
Then, when all advertisement information registered in the advertisement information storage unit 413 is output to the superposition unit 431, the processing unit 411 outputs an end code indicating the end of transmission of the advertisement information to the superposition unit 431 (Step S41). S93). As a result, the superimposing unit 431 superimposes the end code on the broadcast radio wave 42.
[0052]
Next, advertisement information reception processing in the navigation device 50 will be described.
[0053]
The receiving unit 51 of the navigation device 50 receives the broadcast radio wave 42 when the broadcast station 40 is selected by the user. The advertisement information extraction unit 52 extracts the start code, station code, advertisement information, and end code superimposed on the broadcast radio wave 42.
[0054]
When the start code is extracted by the advertisement information extraction unit 52 (FIG. 10, step S101 is YES), the advertisement information writing unit 53 holds the station code extracted next to the start code (step S102). Thereafter, the advertisement information writing unit 53 registers the extracted advertisement information in the advertisement information storage unit 53 each time the advertisement information extraction unit 52 extracts the advertisement information (step S104). This process is repeated until an end code is extracted. When the end code is extracted (YES in step S103), the advertisement information writing unit 54 waits for the station information to be extracted by the advertisement information extracting unit 52 (step S105). When the station code is extracted, it is checked whether or not the station code extracted this time matches the station code stored in step S102 (step S106).
[0055]
If they match, that is, if the navigation device 50 exists in the broadcasting area of the broadcasting station 40 (YES in step S106), the advertisement information extracting unit 52 again extracts the station code. Wait (step S105).
[0056]
On the other hand, if they do not match, that is, the navigation device 50 moves from the broadcast area of the broadcast station 40 to the broadcast area of another broadcast station X (not shown) and selects the broadcast station X ( After step S106 is NO, the station code of the broadcast station X is stored inside (step S102), and then the process of step S104 is performed. By this processing, the advertisement information of the stores existing in the broadcast area of the broadcasting station X is registered in the advertisement information storage unit 54.
[0057]
Next, advertisement information reception processing in the navigation device 50 will be described.
[0058]
The advertisement information search means 561 provided in the processing unit 56 in the navigation device 50 performs the processing shown in the flowchart of FIG. 11 every predetermined time.
[0059]
First, the advertisement information search means 561 is the business type information set by the user using the operation unit 58 (information indicating the business type of the advertising information to be displayed, and if the user has not set the business type information, The advertisement information of all types of business is to be displayed) and the latitude and longitude of the upper left and lower right of the currently displayed map are input from the display data creation means 562 (FIG. 11, step S111).
[0060]
Thereafter, the advertisement information search means 561 pays attention to one of the advertisement information stored in the advertisement information storage unit 54, and determines the position information in the noticed advertisement information and the latitude and longitude input in step S111. Based on this, it is determined whether or not the position indicated by the position information is a position on the map currently displayed on the display unit 57 (YES in steps S112 and S113, S114).
[0061]
Then, when it is determined that the position indicated by the position information in the advertisement information is not a position on the currently displayed map (NO in step S114), attention is paid to the next advertisement information (step S112).
[0062]
On the other hand, when it is determined that the position indicated by the position information in the advertisement information is a position on the currently displayed map (YES in step S114), the advertisement information that is currently focused on is determined in step S111. It is determined whether or not the advertisement information is for the type of business that is to be displayed based on the input type of business information (step S115).
[0063]
Then, when it is determined that the advertisement information is of an industry that is not a display target (NO in step S115), attention is paid to the next advertisement information (step S112).
[0064]
On the other hand, if it is determined that the advertisement information is for the type of business that is the display target (YES in step S115), the advertisement information in question is stored internally (step S116), and then the next advertisement information is displayed. Pay attention (step S112).
[0065]
The advertisement information search means 561 repeats the above processing until there is no unfocused advertisement information. Then, when there is no unprocessed advertisement information (YES in step S113), the advertisement information stored in step S116 is passed to the display data creation means 562 (step S117).
[0066]
When the advertisement information is passed from the advertisement information search means 561, the display data creating means 562 is based on the advertisement information, the reception result of the GPS receiving unit 55, and the map information stored in the map information storage unit 59. A map in the vicinity of the current position of the user, where a predetermined mark is displayed at the position (store position) indicated by the position information in the advertisement information, and the advertisement information is displayed in association with the mark. Display data for display is created and output to the display unit 57 (FIG. 12, step S121). Thereby, as shown in FIG. 13, a map including the mark 131 indicating the location of the store and the advertisement information 132 of the store is displayed on the display unit 57. Although not described here, it is also possible to allow the user to select a promotion item. That is, the operation unit 58 is used so that the user can select a promotion item to be displayed from among a plurality of promotion items (store name, type of business, advertisement comment, etc.). The display data creating means 562 creates display data using only the advertisement items selected by the user without creating the display data using all items in the advertisement information when creating the display data. create.
[0067]
Other Embodiments of the Invention
In the embodiment described above, the broadcast station 40 is a radio broadcast station, but may be a television broadcast station that transmits terrestrial digital waves. In the embodiment described above, the navigation device 50 is a car navigation device, but it may be a mobile phone having a navigation function.
[0068]
【The invention's effect】
As described above, according to the present invention, it is possible for a user to acquire advertisement information of a store closely associated with an area without an economic burden (billing) even when going out or on a business trip. Become. The reason is that if the advertisement information superimposed on the broadcast radio wave is received and the position indicated by the position information in the advertisement information is the position on the currently displayed map, the location of the store on the map is displayed. This is because the advertisement information is acquired using a navigation device that displays the mark on the screen and displays the advertisement information in association with the mark.
[0069]
Further, according to the present invention, the advertisement client can easily advertise the store. The reason is that it is only necessary to register advertisement information in the server.
[0070]
Furthermore, according to the present invention, an operator of the server can obtain a profit. The reason is that a charge is billed to the advertisement client.
[Brief description of the drawings]
FIG. 1 is a block diagram of an embodiment of the present invention.
FIG. 2 is a block diagram illustrating a configuration example of a terminal 12;
3 is a block diagram illustrating a configuration example of a server 41 and a broadcasting facility 43 in the broadcasting station 40. FIG.
4 is a block diagram illustrating a configuration example of a navigation device 50. FIG.
5 is a block diagram illustrating a configuration example of a processing unit 56 in the navigation device 50. FIG.
FIG. 6 is a flowchart showing an example of processing performed by the terminal 12 and the server 41 when registering advertisement information.
7 is a diagram showing an example of an advertisement information input screen 71. FIG.
FIG. 8 is a diagram for explaining data conversion processing in the server 41 in the broadcast station 40;
FIG. 9 is a flowchart showing an example of processing performed by the server 41 in the broadcast station 40 when advertising information is transmitted.
FIG. 10 is a flowchart illustrating an example of reception processing of advertisement information performed by the navigation device 50.
FIG. 11 is a flowchart showing a processing example of advertisement information search means 561;
FIG. 12 is a flowchart showing a processing example of the display data creation unit 562;
FIG. 13 is a flowchart showing a display example of advertisement information.
[Explanation of symbols]
10 ... Store
11 ... Advertising information
12 ... terminal
121. Processing unit
122 ... Transmitter / receiver
123 ... Input unit
124 ... display section
125 ... Recording medium
21, 22 ... Infrastructure route
30 ... Network
40 ... Broadcasting station
41 ... Server
411: Processing unit
412 ... Transmitter / receiver
413 ... Advertisement information storage unit
414 ... Recording medium
42 ... Broadcast radio waves
421 ... Advertising information
422 Position information
423 ... advertising information
424 ... CRC
43 ... Broadcasting equipment
431 ... Superimposition part
50 ... Navigation equipment
51. Reception unit
52. Advertising information extraction unit
53. Advertising information writing part
54 ... Advertisement information storage
55 ... GPS receiver
56: Processing section
561: Advertising information search means
562 ... Display data creation means
57 ... Display section
58 ... operation unit
59 ... Map information storage
60 ... Recording medium
71 ... Advertisement information input screen
711-717 ... input field
131 ... mark
132… Promotion information

Claims (8)

An advertisement information providing system including a terminal used by an advertisement requester, a server of a broadcasting station, and a navigation device used by a user,
The terminal has a configuration for transmitting advertising information including advertising information and location information of a store advertised by the advertising information to the server,
The server includes a server-side advertisement information storage unit in which advertisement information sent from the terminal is registered, and a broadcast radio wave output from the broadcast station includes a station code of the own broadcast station and a fixed time the advertisement information which the stored in the server-side advertisement information storage unit has a configuration to be superimposed in that order,
The navigation device, each for extracting station codes superimposed on the broadcast radio waves being output from the broadcast station checks whether the station code extracted this time and station code the previously extracted match, If they do not match, the advertisement information superimposed after the station code extracted this time is registered in the device-side advertisement information storage unit, and the advertisement information registered in the device-side advertisement information storage unit When the position indicated by the position information is a position on the currently displayed map, a predetermined mark is displayed at the position indicated by the position information on the map, and the advertisement information in the advertisement information is indicated by the mark. A system for providing advertisement information, characterized in that it has a configuration for displaying in association with the advertisement information. The advertisement information providing system according to claim 1,
The advertising information includes the type of business of the store that advertises according to the advertising information, and
In the navigation device, the position indicated by the position information in the advertisement information is a position on the currently displayed map, and the business type included in the advertisement information in the advertisement information is designated by the user. In the case of a certain type of business, a predetermined mark is displayed at a position indicated by the position information on the map, and advertisement information in the advertisement information is displayed in association with the mark. Advertising information provision system. The advertisement information providing system according to claim 2,
The advertising information is composed of a plurality of items, and
When the navigation device displays the advertisement information in association with the mark, the advertisement information providing system is configured to display only items specified by the user in the advertisement information. In the advertising information providing system according to claim 1, 2, or 3,
An advertisement information providing system, wherein the server has a configuration for transmitting billing information to a terminal that is a source of advertisement information. And station code of its own broadcasting station, an advertisement information including location information of the shop to promote the advertising information and the advertising information, from the broadcast station and outputs superimposed on the broadcast wave at predetermined time intervals in that order Every time a broadcast radio wave is received and a station code superimposed on the received broadcast radio wave is extracted, it is checked whether the station code extracted this time matches the station code extracted last time. The advertisement information superimposed behind the station code extracted this time is registered in the device-side advertisement information storage unit, and is indicated by position information in the advertisement information registered in the device-side advertisement information storage unit. When the position to be displayed is a position on the currently displayed map, a predetermined mark is displayed at the position indicated by the position information on the map, and the advertisement information in the advertisement information is associated with the mark. Navigation devices characterized by having a structure for displaying Te. The navigation device according to claim 5, wherein
The position indicated by the position information in the advertisement information is a position on the currently displayed map, and the industry included in the advertisement information in the advertisement information is the industry designated by the user. In this case, the navigation apparatus has a configuration in which a predetermined mark is displayed at a position indicated by the position information on the map, and advertisement information in the advertisement information is displayed in association with the mark. The navigation device according to claim 6, wherein
A navigation device characterized in that when displaying the advertisement information in association with the mark, only the item specified by the user in the advertisement information is displayed. And station code of its own broadcasting station, an advertisement information including location information of the shop to promote the advertising information and the advertising information, from the broadcast station and outputs superimposed on the broadcast wave at predetermined time intervals in that order A computer equipped with a receiver that receives broadcast waves
Each time the station code superimposed on the received broadcast radio wave is extracted, it is checked whether or not the station code extracted this time matches the station code extracted last time. Means for registering advertising information superimposed on the device side advertising information storage unit;
When the position indicated by the position information in the advertisement information registered in the device-side advertisement information storage unit is a position on the currently displayed map, a predetermined position is set to the position indicated by the position information on the map. A program for displaying a mark and functioning as a means for displaying advertisement information in the advertisement information in association with the mark.

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