JP5101649B2 - Server device, privilege information generation program, and privilege information generation method - Google Patents

Description

  The present invention relates to the field of technology for providing privilege information from a store to a user's terminal using a network.

  2. Description of the Related Art Conventionally, a technique for distributing electronic coupons that can receive benefits such as discounts on products and services to a user's terminal using a network is known. For example, Patent Literature 1 discloses a technique for distributing an electronic coupon created by an electronic coupon management device to a user terminal such as a mobile phone or a PDA used by a user. Furthermore, with the technique disclosed in Patent Document 1, it is possible to change the content of the electronic coupon (change the discount rate from 10% to 20%) after a predetermined time has elapsed since the delivery of the electronic coupon to the user terminal. It has become. On the other hand, Patent Document 2 discloses a technique in which a discount rate is lowered as time passes from a ticketing time in order to increase a utilization rate of a coupon ticket issued by a ticketing device.

JP 2003-006543 A Japanese Patent No. 4228729

  By the way, the electronic coupon which a user passively receives from the provider of an electronic coupon is not used in many cases, and the rotation rate in which an electronic coupon is used is low. Therefore, it is desirable for the provider of an electronic coupon to make a user acquire an electronic coupon voluntarily.

  However, in the prior art, although it is possible to increase the utilization rate of the electronic coupon by changing its contents with the passage of time from the distribution of the electronic coupon, in order to improve the turnover rate at which the electronic coupon is used, It has been difficult for a user to voluntarily acquire an electronic coupon earlier.

  The present invention has been made in view of the above points and the like, and is capable of causing a user to voluntarily acquire privilege information such as an electronic coupon earlier, a privilege information generation program, and a privilege information generation method. The purpose is to provide.

  In order to solve the above-mentioned problem, the invention according to claim 1 is a server device accessible by a terminal device via a communication means, in privilege information indicating a privilege that a user can receive from a store that provides products or services. An acquisition request receiving unit that receives an acquisition request from the terminal device via the communication unit, a privilege information generating unit that generates the privilege information in response to the received acquisition request, and the generated privilege information From the use of the recognized privilege information, the use recognition means for recognizing the use of the benefit information transmitted to the terminal device, and the use of the recognized benefit information. The first elapsed time calculating means for calculating the first elapsed time until the privilege information acquisition request and the calculated first elapsed time among the privilege conditions divided into a plurality of stages. A privilege condition setting means for setting a document condition, and the privilege information generation means generates privilege information indicating the privilege under the set privilege condition in response to the new privilege information acquisition request. It is characterized by doing.

  According to this invention, privilege information can be acquired spontaneously by a user earlier, and utilization of privilege information can be promoted.

  The invention according to claim 2 is the server device according to claim 1, wherein the privilege condition setting means sets the privilege condition having a higher value of the privilege as the first elapsed time is shorter. And

  According to the present invention, it is possible to cause the user to be motivated to acquire privilege information sooner.

  According to a third aspect of the present invention, in the server device accessible by the terminal device via the communication means, a request for obtaining privilege information indicating a privilege that the user can receive from a store providing a product or service is sent from the terminal device. An acquisition request receiving means for receiving via the communication means, a privilege information generating means for generating the privilege information in response to the received acquisition request, and the generated privilege information via the communication means. From privilege information transmitting means to be transmitted to the terminal device, usage recognition means for recognizing the use of privilege information transmitted to the terminal device, from the use of the recognized privilege information to a new request for acquiring the privilege information Among operation information acquisition means for acquiring operation information indicating an operation by a user of the terminal device during the period from the terminal device, A privilege condition setting unit that sets a privilege condition based on the acquired operation information, and the privilege information generation unit is configured to respond to the new privilege information acquisition request according to the set privilege condition. The privilege information indicating the privilege is generated.

  According to this invention, privilege information can be acquired spontaneously by a user earlier, and utilization of privilege information can be promoted.

  According to a fourth aspect of the present invention, in the server device according to the third aspect, the privilege condition setting means has a higher value of the privilege as the number of operations by the user indicated in the operation information is smaller. The privilege condition is set.

  According to the present invention, it is possible to cause the user to be motivated to acquire privilege information sooner.

  According to a fifth aspect of the present invention, in the server device according to any one of the first to fourth aspects, a second elapsed time for calculating a second elapsed time from the transmission of the privilege information to the use of the privilege information. A privilege condition changing unit that changes the privilege condition at the time of use from the privilege condition at the time of transmission of the privilege information, based on the calculated second elapsed time. To do.

  According to the present invention, it is possible to reduce that privilege information voluntarily acquired by a user is not used as it is.

  According to a sixth aspect of the present invention, in the server device according to any one of the first to fifth aspects, a discount rate or a discount amount of a price for the product or service is defined in the privilege condition. It is characterized by.

  According to the present invention, it is possible to receive goods or services at a discount rate or discount amount according to the elapsed time from the use of privilege information to the request for acquisition of new privilege information.

  The invention according to claim 7 is a request for acquiring privilege information indicating a privilege that a user can receive from a store that provides a product or service, with respect to a computer included in a server device that can be accessed by a terminal device via communication means. An acquisition request receiving means for receiving from the terminal device via the communication means, a privilege information generating means for generating the privilege information in response to the received acquisition request, and the generated privilege information via the communication means. Privilege information transmitting means for transmitting to the terminal device, usage recognition means for recognizing the use of privilege information transmitted to the terminal device, from the use of the recognized privilege information to a new request for acquiring the privilege information. Among the first elapsed time calculating means for calculating the first elapsed time and the privilege conditions divided into a plurality of stages, the privilege condition according to the calculated first elapsed time is set. The privilege information generating unit generates privilege information indicating the privilege under the set privilege condition in response to the request for acquiring the new privilege information. To do.

  The invention according to claim 8 is a privilege information generation method in a server device accessible by a terminal device via communication means, wherein the server device receives a privilege that a user can receive from a store that provides a product or service. A privilege information acquisition request to be received from the terminal device via the communication means, and a privilege information generation step in which the server device generates the privilege information in response to the received acquisition request; The server device transmitting the generated privilege information to the terminal device via the communication means; the server device recognizing the use of privilege information transmitted to the terminal device; A step of calculating a first elapsed time from the use of the recognized privilege information to a new request for acquiring the privilege information; and the server device in a plurality of stages. A bonus condition according to the calculated first elapsed time, and in the privilege information generating step, in response to the new privilege information acquisition request, The privilege information which shows the privilege under the set privilege condition is generated.

  The invention according to claim 9 is a request for acquiring privilege information indicating a privilege that a user can receive from a store that provides a product or service for a computer included in a server device that can be accessed by a terminal device via communication means. An acquisition request receiving means for receiving from the terminal device via the communication means, a privilege information generating means for generating the privilege information in response to the received acquisition request, and the generated privilege information via the communication means. Privilege information transmitting means for transmitting to the terminal device, usage recognition means for recognizing the use of privilege information transmitted to the terminal device, from the use of the recognized privilege information to a new request for acquiring the privilege information Operation information acquisition means for acquiring operation information indicating an operation by the user of the terminal device during the period from the terminal device, and a privilege clause divided into a plurality of stages The privilege information setting means is configured to function as privilege condition setting means for setting a privilege condition based on the acquired operation information, and the privilege information generating means is configured to respond to the acquisition request for the new privilege information. The privilege information which shows the said privilege in conditions is produced | generated, It is characterized by the above-mentioned.

  The invention according to claim 10 is a privilege information generation method in a server device accessible by a terminal device via communication means, and obtains privilege information indicating a privilege that a user can receive from a store that provides a product or service. Receiving a request from the terminal device via the communication means, a privilege information generating step for generating the privilege information in response to the received acquisition request, and the generated privilege information in the communication means. From the step of transmitting to the terminal device, the step of recognizing the use of privilege information transmitted to the terminal device, and from the use of the recognized privilege information to the acquisition request of the new privilege information. Among the privilege conditions divided into a step of acquiring operation information indicating the operation by the user of the terminal device in between from the terminal device, A privilege condition is set based on the acquired operation information, and in the privilege information generation step, in response to an acquisition request for the new privilege information, the set privilege condition is The privilege information indicating the privilege is generated.

  According to the present invention, privilege information can be spontaneously acquired by a user earlier, and utilization of privilege information can be promoted.

It is a figure which shows an example of schematic structure of the information provision system S which concerns on this embodiment. 3 is a block diagram illustrating a schematic configuration example of an information providing server 3. FIG. It is a figure which shows an example of the item registered into various databases. It is a figure which shows an example of the information registered into the electronic coupon information database. It is a flowchart which shows the electronic coupon provision process in the system control part 33 of the information provision server 3. FIG. It is a flowchart which shows the electronic coupon utilization process in the system control part 33 of the information provision server 3. FIG. It is a flowchart which shows the electronic coupon provision process in the system control part 33 of the information provision server 3 in a modification.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. The embodiment described below is an embodiment when the present invention is applied to an information providing system.

[1. Overview of information provision system and functions]
First, the configuration and outline function of the information providing system S according to the present embodiment will be described with reference to FIG.

  FIG. 1 is a diagram illustrating an example of a schematic configuration of an information providing system S according to the present embodiment.

  As shown in FIG. 1, the information providing system S includes a user terminal 1, a store terminal 2, and an information providing server 3 that the user terminal 1 and the store terminal 2 can access via a network NW as a communication means. It is prepared for. The user terminal 1 is an example of a terminal device of the present invention. The information providing server 3 is an example of a server device.

  The user terminal 1 and the information providing server 3 and the store terminal 2 and the information providing server 3 can transmit and receive data to and from each other via the network NW. The network NW is constructed by, for example, the Internet, a dedicated communication line (for example, a CATV (Community Antenna Television) line), a mobile communication network, and a gateway.

  The user terminal 1 has a Web browser function, and can send, for example, an HTTP (Hyper Text Transfer Protocol) request to the information providing server 3 to acquire a Web page or the like as a response and display it on the display. For example, a personal computer, a mobile phone, a PDA (Personal Digital Assistant), a portable game machine, or the like can be applied to the user terminal 1.

  The information providing server 3 provides the user terminal 1 with information on a store that sells a product or provides a service, and shows an electronic benefit indicating a privilege (discount, etc.) that the user can receive from the store when making a payment (payment) for the product or service. An information providing site (Web site) that provides coupons (an example of privilege information) to the user terminal 1 is configured. Note that sales of merchandise may be performed at a store installed at an actual address, or may be performed through a Web page provided to the user terminal 1 from the information providing site.

  FIG. 2 is a block diagram illustrating a schematic configuration example of the information providing server 3.

  As shown in FIG. 2, the information providing server 3 includes a communication unit 31, a storage unit 32, a system control unit 33, and the like. In addition, the information provision server 3 may be comprised from one server, and may be comprised from several server group.

  The storage unit 32 is constituted by, for example, a hard disk drive or the like, and stores an OS and various programs (such as a privilege information generation program and a Web server program of the present invention) and various data. The privilege information generation program of the present invention may be acquired from, for example, another server device or the like via the network NW, or may be recorded on a recording medium and read via a drive device. Also good.

  In addition, the storage unit 32 stores a structured document (for example, an HTML (Hyper Text Markup Language) document or an XHTML document) file that constitutes a Web page provided to the user terminal 1, image data, and the like. .

  The storage unit 32 includes a user information database (DB) 321, a store information database (DB) 322, an electronic coupon information database (DB) 323, and the like.

  FIG. 3 is a diagram illustrating an example of items registered in various databases.

  In the user information database 321 shown in FIG. 3A, user information such as a user ID, password, credit card number, name, address, telephone number, and mail address of a registered user is associated with each user. Registered (memorized). Such user information is registered, for example, by accessing the information providing server 3 from the user terminal 1 and performing a member registration procedure. The member registration procedure can be performed from a terminal other than the user terminal 1 used by the user. The user ID is identification information for identifying a user, and is used for user authentication together with a password when the user logs in.

  In the store information database 322 shown in FIG. 3B, stores such as store ID, store name, address, telephone number, e-mail address, privilege condition information (only when there is a privilege), and information on products or services, etc. Information is registered in association with each store. Here, the store ID is identification information for identifying the store. Information about products is registered for each product. This information includes product ID, product name, product category (home appliances, books, fashion, food, etc.), product sales price (price for the product), and product content. (Specs and explanations), and advertising / advertising information. Information about services is registered for each service. This information includes service ID, service name, service category (food and drink, healing, etc.), service provision price (price for service), service content, and advertisement / Includes advertising information.

  The privilege condition information includes privilege conditions used for generating an electronic coupon. In this privilege condition, for example, a discount rate or a discount amount of a product sales price or a service provision price is defined, and is divided into a plurality of stages. For example, the privilege condition is such that the value of the privilege at the time of generating the electronic coupon becomes shorter as the first elapsed time from the use of the electronic coupon transmitted (provided) to the user terminal 1 to the acquisition request for the new electronic coupon is shorter. It is defined in multiple stages to be higher. High value of privilege means that the discount rate and the discount amount are large, for example. For example, the maximum discount rate is set to 20% and the minimum is set to 10%, so that the discount rate decreases by 1% each time the first elapsed time passes 6 hours (specified in the association table or calculation formula). . Furthermore, privilege conditions are prescribed | regulated so that it may change according to the 2nd elapsed time from the transmission of the electronic coupon to the user terminal 1 until the utilization of the said electronic coupon. For example, each time the second elapsed time elapses 24 hours, the discount rate is regulated by 2% (to the minimum discount rate) from the discount rate at the time of transmission of the electronic coupon (defined in the association table or calculation formula). The

  In the electronic coupon information database 323 shown in FIG. 3C, the user ID of the user who is the provision destination of the electronic coupon, the store ID of the store which is the provision source of the electronic coupon, the coupon ID of the electronic coupon, the electronic coupon Are set in association with each user, the coupon acquisition request date and time of the electronic coupon, the coupon use date and time of the electronic coupon, and the like. The coupon ID is identification information for identifying the provided electronic coupon, and is given when the electronic coupon is generated. The privilege condition associated with the coupon ID is a privilege condition set at the time of generating the electronic coupon corresponding to the coupon ID. Further, the coupon acquisition request date and time associated with the coupon ID is an acquisition request transmission date and time by the user terminal 1 (this date and time is included in the acquisition request) or an acquisition request reception date and time by the information providing server 3. The coupon use date associated with the coupon ID is the date and time when the electronic coupon corresponding to the coupon ID was used.

  FIG. 4 is a diagram illustrating an example of information registered in the electronic coupon information database 323. In the example shown in FIG. 4, the privilege condition set for the electronic coupon corresponding to the coupon ID “01-0012” provided to the user with the user ID “aaaaaa” is set to a discount rate of 20%. This discount rate of 20% is based on the current electronic coupon (coupon ID “01-0012”) from the coupon usage date and time (2009/10/10 8:00) of the previous electronic coupon (coupon ID “01-0001”). It is a value according to the first elapsed time until the coupon acquisition request date (2009/10/10 13:50).

  The system control unit 33 includes a CPU, a ROM, a RAM, and the like. Then, the system control unit 33 reads out and executes various programs stored in the ROM and the storage unit 32 so that the acquisition request reception unit, the privilege information generation unit, the privilege information transmission unit, the use recognition unit, the first It functions as an elapsed time calculation means, a privilege condition setting means, a second elapsed time calculation means, a privilege condition change means, etc., and executes the following processing.

[2. Operation of information provision system]
Next, the operation of the information providing system S according to the present embodiment will be described.

(2.1 Electronic coupon provision operation)
First, the operation of providing an electronic coupon from the user terminal 1 to the information providing server 3 will be described with reference to FIG.

  FIG. 5 is a flowchart showing an electronic coupon providing process in the system control unit 33 of the information providing server 3.

  When the user terminal 1 accesses the information providing server 3 through a browser and the user authentication is performed by the login process, the information providing server 3 transmits a web page listing information on a plurality of stores to the user terminal 1 and displays it on the display. Is displayed. On the Web page displayed in this way, an acquisition request button for an electronic coupon for receiving a privilege from the store is displayed for each store together with the store information. When the user operates the operation unit of the user terminal 1 and specifies an acquisition request button for an electronic coupon corresponding to a desired store, the user terminal 1 receives an acquisition request for an electronic coupon (for example, HTTP (Hyper Text Transfer Protocol) ) Request) is transmitted to the information providing server 3 via the network NW. This acquisition request includes the user ID of the user who specified the acquisition request button and the store ID of the store corresponding to the acquisition request button.

  On the other hand, when the information providing server 3 receives the acquisition request transmitted from the user terminal 1 via the network NW, the process shown in FIG. 5 is started. When the process shown in FIG. 5 is started, the system control unit 33 associates the coupon ID and the coupon with the set of the user ID and the store ID included in the acquisition request according to the received acquisition request. It is determined whether the use date and time is registered in the electronic coupon information database 323 (step S1). That is, it is determined by the user corresponding to the user ID whether an electronic coupon from the store corresponding to the store ID has been acquired before and the electronic coupon is being used. The reception date and time of the acquisition request is temporarily stored in the RAM.

  If the system control unit 33 determines that the coupon ID associated with the set of the user ID and the store ID included in the received acquisition request is not registered (step S1: NO), In step S2, if it is determined that the coupon ID is registered (step S1: YES), the process proceeds to step S3.

  In step S <b> 2, the system control unit 33 acquires privilege condition information associated with the store ID included in the received acquisition request from the store information database 322, and performs multiple steps included in the acquired privilege condition information. Among the divided privilege conditions, a specific condition (for example, the minimum discount rate) with the lowest value of the privilege is set (stored in a specific condition setting area in the RAM), and the process proceeds to step S6.

  In step S3, the system control unit 33 refers to the electronic coupon information database 323, and the latest coupon usage date / time (of the coupon usage date / time associated with the coupon ID determined to be registered in step S1) ( That is, the closest to the present) is specified.

  Next, the system control unit 33 calculates a first elapsed time from the coupon use date and time specified in step S3 to the reception date and time of the stored acquisition request (or the transmission date and time included in the acquisition request) ( Step S4). That is, the first elapsed time from the use of the electronic coupon provided by the store to the acquisition request for a new electronic coupon is calculated.

  Next, the system control unit 33 acquires privilege condition information associated with the store ID included in the received acquisition request from the store information database 322, and is divided into a plurality of stages included in the acquired privilege condition information. Among the bonus conditions, the bonus conditions corresponding to the first elapsed time calculated in step S4 are set (step S5), and the process proceeds to step S6. That is, as described above, a privilege condition (for example, a high discount rate) having a higher privilege value is set as the first elapsed time is shorter.

  And in step S6, the system control part 33 produces | generates the electronic coupon which shows the privilege in the privilege conditions set in the said step S2 or S5 according to the received said acquisition request, and with respect to the said electronic coupon To give a unique coupon ID. In the data of the electronic coupon generated in this way, information such as the user ID, the assigned coupon ID, the set privilege condition, and the store name included in the received acquisition request is set (incorporated). ) Further, in the generated electronic coupon data, a code (for example, a two-dimensional code) including the user ID included in the received acquisition request and the assigned coupon ID is set.

  Next, the system control unit 33 displays the privilege condition set in step S2 or S5, the coupon ID given in step S6, and the coupon acquisition request date and time, the user ID and the store included in the received acquisition request. In association with the ID, it is registered in the electronic coupon information database 323 (step S7). The coupon acquisition request date / time is the transmission date / time or the reception date / time of the acquisition request.

  Next, the system control unit 33 transmits (replies) the electronic coupon generated in step S6 to the user terminal 1 that is the transmission source of the acquisition request via the network NW (step S8), and the electronic coupon provision process Exit. The electronic coupon may be described in an electronic mail and transmitted to a user's mail address corresponding to the user ID included in the received acquisition request. Further, the transmission date and time of the electronic coupon may be registered in the electronic coupon information database 323 in association with the user ID and the store ID included in the received acquisition request.

  On the other hand, the user terminal 1 receives (acquires) an electronic coupon transmitted from the information providing server 3 via the network NW. The electronic coupon acquired in this way is stored and managed in a predetermined storage area for storing the electronic coupon provided in the memory by executing the electronic coupon management program installed in the user terminal 1.

  As described above, according to the above-described electronic coupon providing operation, the information providing server 3 obtains the current electronic coupon from the use of the previous electronic coupon when the user terminal 1 requests to obtain the electronic coupon. Since the privilege condition according to the first elapsed time until the request is set, and the electronic coupon indicating the privilege under the set privilege condition is generated and transmitted to the user terminal 1, it is voluntary to the user earlier. It is possible to acquire an electronic coupon, and it becomes possible to promote the use of the electronic coupon. As a result, the turnover rate at which the electronic coupon is used can be improved. In particular, since the privilege condition (for example, a high discount rate) with a higher value of privilege is set for the electronic coupon as the first elapsed time is shorter, the user may be motivated to acquire the electronic coupon earlier. it can.

(2.2 Operation of using electronic coupons)
Next, the use operation of the electronic coupon by the user who acquired the electronic coupon by the user terminal 1 will be described with reference to FIG.

  FIG. 6 is a flowchart showing an electronic coupon use process in the system control unit 33 of the information providing server 3.

  For example, the user who acquired the electronic coupon by the user terminal 1 carries the user terminal 1 and goes to the store that is the provider of the electronic coupon. And when the said user purchases goods in the said store or enjoys a service, when using an electronic coupon at the time of payment, he operates the operation part of the user terminal 1, starts an electronic coupon management program, and memorize | stores it in memory. The displayed electronic coupon is selected and displayed on the display unit. On the electronic coupon displayed in this manner, for example, information such as the store name of the store that is the provider of the electronic coupon, privilege conditions, and the like, and a two-dimensional code are displayed. Then, the two-dimensional code is read by the code reader connected to the store terminal 2 and acquired by the store terminal 2 by the operation of the store terminal 2 by the store clerk. And the shop terminal 2 extracts user ID, coupon ID, etc. from the read two-dimensional code.

  In addition, a user prints the electronic coupon memorize | stored in the memory of the user terminal 1 at home, and takes this to the said store, The two-dimensional code displayed on the said coupon is in store terminal 2 It may be read by a connected code reader and acquired by the store terminal 2. Further, instead of the two-dimensional code, a bar code or a digital watermark may be displayed on the coupon, read by the reader, and acquired by the store terminal 2. In addition, the electronic coupon is transmitted from the non-contact IC chip mounted on the user terminal 1 (using the well-known FeliCa (registered trademark) technology) to the non-contact reader / writer connected to the store terminal 2 by non-contact communication, You may comprise so that it may be acquired by the shop terminal 2. FIG.

  In the store, the sales price of the product to be purchased is input from the store terminal 2 by the store clerk. And when a user purchases goods by credit card settlement, for example, a user gives his credit card to a store clerk. Then, the credit card number is read from the credit card by the card reader connected to the store terminal 2 by the operation of the store terminal 2 by the store clerk, and is acquired by the store terminal 2. When the store clerk operates the store terminal 2 to give a settlement instruction, the store terminal 2 accesses the information providing server 3 via the network NW. Then, the store terminal 2 transmits a settlement request including information such as the acquired user ID, coupon ID, the input merchandise sales price, and the credit card number to the information providing server 3 via the network NW. . Even if the product ID of the product is included in the settlement request instead of the product sales price, the system control unit 33 of the information providing server 3 specifies the product sales price from the store information database 322 using the product ID as a key. good.

  On the other hand, when the information providing server 3 receives the payment request, it makes an authorization request to the credit card company credit system via, for example, a dedicated line. Then, the credit card company's credit system checks the validity of the card, checks the credit card balance, etc., and the authorization result is returned to the information providing server 3. When the system control unit 33 of the information providing server 3 obtains the returned authorization result, the system control unit 33 determines whether or not the authorization result is good. If the authorization result is good, the electronic coupon use process shown in FIG. 6 is executed. To do.

  In the process illustrated in FIG. 6, first, the system control unit 33 corresponds to the privilege condition registered in association with the set of the user ID and the coupon ID included in the received payment request (that is, corresponding to the coupon ID). Information indicating the privilege conditions set for the electronic coupon) and the coupon acquisition request date and time is acquired from the electronic coupon information database 323 (step S11). In addition, if the transmission date of an electronic coupon is registered, this will also be acquired.

  Next, the system control unit 33 recognizes the use of the electronic coupon corresponding to the coupon ID included in the payment request (sets an electronic coupon usage flag), and corresponds to the set of the user ID and the coupon ID included in the payment request. In addition, the current date and time are registered in the electronic coupon information database 323 as the coupon use date and time (step S12). Note that the system control unit 33 may recognize the reception of the authorization result indicating that it is good as the use of the electronic coupon.

  Next, the system control unit 33 calculates a second elapsed time from the transmission date / time of the electronic coupon corresponding to the coupon ID included in the settlement request to the coupon usage date / time registered in Step S12 (Step S13). Here, the transmission date / time of the electronic coupon may be used if it is acquired from the electronic coupon information database 323 in step S11, and if it is not acquired, the coupon acquisition request date / time acquired in step S11 (or if it is not acquired). (The date and time + predetermined time) may be used (because they are substantially the same).

  Next, the system control unit 33 refers to the electronic coupon information database 323, specifies the store ID from the coupon ID included in the settlement request (the store ID may be extracted from the coupon ID), and sets the store ID. The associated privilege condition information is acquired from the store information database 322 (step S14).

  Next, the system control unit 33 is set to the electronic coupon corresponding to the coupon ID included in the settlement request based on the privilege condition information acquired in step S14 and the second elapsed time calculated in step S13. It is determined whether or not the privilege condition is changed (step S15). For example, the specific condition indicated in the privilege condition information stipulates that the discount rate at the time of transmission of the electronic coupon decreases by 2% (to the minimum discount rate) every 24 hours after the second elapsed time elapses. In the case, if the calculated second elapsed time is less than 24 hours, it is determined that the privilege condition is not changed, and if the calculated second elapsed time is 24 hours or more, it is determined that the specific condition is changed. .

  When the system control unit 33 determines that the privilege condition is not changed (step S15: NO), the system control unit 33 performs the settlement process based on the product sales price included in the settlement request and the privilege condition acquired in the step S11. Execute (step S16) and proceed to step S19. For example, when the privilege condition set for the electronic coupon is a discount rate, the settlement process is performed at a price obtained by multiplying the product sales price by the discount rate. The details of the payment process are not described here because various known processes can be applied.

  On the other hand, if the system control unit 33 determines to change the privilege condition (step S15: YES), based on the privilege condition information acquired in step S14 and the second elapsed time calculated in step S13, The privilege condition at the time of use is changed with respect to the privilege condition (the privilege condition at the time of transmission of the electronic coupon) set in the electronic coupon corresponding to the coupon ID included in the settlement request (step S17). That is, the discount rate corresponding to the second elapsed time calculated in step S13 is specified from the privilege condition information acquired in step S14.

  And the system control part 33 performs a payment process based on the goods sales price contained in the said payment request | requirement, and the privilege conditions changed by said step S17 (step S18), and progresses to step S19. For example, when the changed privilege condition is a discount rate, settlement processing is performed at a price obtained by multiplying the product sales price by the discount rate.

  In step S19, the system control unit 33 transmits information indicating the result of the payment process to the store terminal 2 that has transmitted the payment request via the network NW, and ends the electronic coupon use process.

  As described above, according to the use operation of the electronic coupon, the information providing server 3 determines the privilege condition when using the electronic coupon based on the second elapsed time from the transmission of the electronic coupon to the use. Since it changed so that it may change from the privilege conditions at the time of transmission of an electronic coupon, it can reduce that the electronic coupon acquired spontaneously by the user is not used as it is.

(Modification)
The operation of using the electronic coupon is also applicable to a case where a product is sold through a Web page provided from the information providing site to the user terminal 1 and displayed by the browser of the user terminal 1. In this case, the user who acquired the electronic coupon by the user terminal 1 operates the operation unit after logging in to the information providing site, and selects a product sold at the store that is the provider of the electronic coupon on the Web page. . On the order page transitioned by such selection, the user operates the operation unit to input his / her credit card number and the like, and activates the electronic coupon management program to select the electronic coupon stored in the memory. When the order instruction is given, the user terminal 1 sends a settlement request including information such as the user ID of the user, the coupon ID of the selected electronic coupon, the product sales price of the selected product, and the credit card number. It transmits to the information provision server 3 via the network NW. The processing of the system control unit 33 of the information providing server 3 that has received the payment request is the same as described above. However, in step S19 shown in FIG. 6 in this case, the system control unit 33 displays the Web page on which information such as the completion of the payment process is posted via the network NW as the user terminal that is the transmission source of the payment request. 1 will be transmitted. Further, when the store is selected, it is determined whether or not a coupon corresponding to the selected store is stored in the memory, and when the corresponding coupon is stored, the coupon is displayed on the display unit. It may be configured.

  And the user terminal 1 which received this Web page displays this on a window screen by a browser. On the Web page displayed in this way, information on the products sold at the store (for example, images and texts set with hyper rings) is displayed, and an electronic coupon that can receive benefits from the store is displayed. An acquisition request button is displayed. And if a user operates the operation part of the user terminal 1 and designates the acquisition request button of the said electronic coupon, the user terminal 1 will transmit the acquisition request of an electronic coupon to the information provision server 3 via the network NW. In this case, the browser of the user terminal 1 stores operation information indicating an operation by the user on the displayed web page, and the stored operation is performed when the acquisition request button is designated by the user. You may comprise so that the acquisition request containing information, user ID, and shop ID may be transmitted to the information provision server 3. FIG. Alternatively, the browser of the user terminal 1 may be configured to transmit operation information indicating an operation by the user on the displayed web page to the information providing server 3 together with the user ID each time.

  The operation information includes, for example, the number of operations by the user. Examples of user operations include scroll operations, clicks, taps, and operations for changing the display size of the window screen.

  Here, the “scrolling operation” refers to an operation of scrolling (moving) the display area of the Web page displayed on the window screen in the horizontal direction, the vertical direction, or the oblique direction. One scroll is from the start of the scroll operation to the end of the scroll operation, and the end of the scroll operation is detected, for example, when there is no scroll operation for a predetermined time (for example, 0.5 seconds). Instead of the number of scroll operations, the speed of the scroll operation may be included in the operation information and transmitted to the information providing server 3. “Click” is an operation in which a predetermined position (for example, a hyperlink) on the Web page displayed on the window screen is designated with the mouse. The “tap” is an operation in which a predetermined position (for example, a hyperlink) on the Web page displayed on the touch panel type window screen is designated with a user's finger or the like. Examples of operations for changing the display size of the window screen include, for example, clicking (or tapping) a size change button (a button corresponding to deformation, enlargement, reduction, etc.) displayed near the window screen, Examples include dragging and shifting at the end, and expanding two fingers in contact with the window screen.

  In such a configuration, the privilege condition included in the privilege condition information registered in the store information database 322 includes the use of an electronic coupon transmitted (provided) to the user terminal 1 to a request for obtaining a new electronic coupon. As the number of operations on the user terminal is smaller, the value of the privilege at the time of generating the electronic coupon is higher in a plurality of stages. For example, the maximum discount rate is set to 20% and the minimum is set to 10%, and each time the number of operations is increased by 3, the discount rate is specified to decrease by 1%.

  When the information providing server 3 receives the acquisition request (including operation information and the like) transmitted from the user terminal 1 via the network NW, the process shown in FIG. 7 is performed.

  FIG. 7 is a flowchart showing an electronic coupon providing process in the system control unit 33 of the information providing server 3 in the modification. Steps S21 to S23 shown in FIG. 7 are the same as steps S1 to S3 shown in FIG.

  In step S24, the system control unit 33 acquires privilege condition information associated with the store ID included in the acquisition request from the store information database 322, and the privilege divided into a plurality of stages included in the acquired privilege condition information. Among the conditions, a privilege condition is set based on the operation information included in the acquisition request. For example, a privilege condition having a higher privilege value is set as the number of operations indicated in the operation information is smaller.

  Note that steps S25 to S27 shown in FIG. 7 are the same as steps S6 to S8 shown in FIG.

  As described above, according to the modification, when the information providing server 3 receives an electronic coupon acquisition request from the user terminal 1, the information providing server 3 performs the period from the previous use of the electronic coupon to the current electronic coupon acquisition request. Since the privilege condition is set based on the operation information indicating the operation by the user of the user terminal 1 in the above, the electronic coupon indicating the privilege under the set privilege condition is generated and transmitted to the user terminal 1. As a result, the user can voluntarily acquire the electronic coupon, and the use of the electronic coupon can be promoted. As a result, the turnover rate at which the electronic coupon is used can be improved. In particular, since the privilege condition having a higher privilege value is set in the electronic coupon as the number of operations indicated in the operation information is smaller, it is possible to cause the user to desire to acquire the electronic coupon more quickly.

DESCRIPTION OF SYMBOLS 1 User terminal 2 Store terminal 3 Information provision server 31 Communication part 32 Storage part 33 System control part NW Network S Information provision system

Claims (10)

In the server device that the terminal device can access via the communication means,
An acquisition request receiving unit that receives an acquisition request for privilege information indicating a privilege that a user can receive from a store that provides a product or service, from the terminal device via the communication unit;
Privilege information generating means for generating the privilege information in response to the received acquisition request;
Privilege information transmitting means for transmitting the generated privilege information to the terminal device via the communication means;
Use recognition means for recognizing the use of privilege information transmitted to the terminal device;
A first elapsed time calculating means for calculating a first elapsed time from the use of the recognized privilege information until a new request for acquiring the privilege information;
Among privilege conditions divided into a plurality of stages, privilege condition setting means for setting a privilege condition according to the calculated first elapsed time;
With
The privilege information generation means generates privilege information indicating the privilege under the set privilege conditions in response to the new privilege information acquisition request. The server device according to claim 1,
The privilege condition setting means sets the privilege condition having a higher value of the privilege as the first elapsed time is shorter. In the server device that the terminal device can access via the communication means,
An acquisition request receiving unit that receives an acquisition request for privilege information indicating a privilege that a user can receive from a store that provides a product or service, from the terminal device via the communication unit;
Privilege information generating means for generating the privilege information in response to the received acquisition request;
Privilege information transmitting means for transmitting the generated privilege information to the terminal device via the communication means;
Use recognition means for recognizing the use of privilege information transmitted to the terminal device;
Operation information acquisition means for acquiring, from the terminal device, operation information indicating an operation by the user of the terminal device during the period from the use of the recognized privilege information to a request for acquiring the new privilege information.
Among privilege conditions divided into a plurality of stages, privilege condition setting means for setting a privilege condition based on the acquired operation information;
With
The privilege information generation means generates privilege information indicating the privilege under the set privilege conditions in response to the new privilege information acquisition request. The server device according to claim 3,
The said privilege condition setting means sets the said privilege condition that the value of the said privilege is high, so that the frequency | count of the operation by the said user shown by the said operation information is small. The server apparatus as described in any one of Claims 1 thru | or 4 WHEREIN:
A second elapsed time calculating means for calculating a second elapsed time from transmission of the privilege information to use of the privilege information;
Based on the calculated second elapsed time, the privilege condition changing means for changing the privilege condition at the time of use from the privilege condition at the time of transmission of the privilege information;
A server device comprising: In the server apparatus as described in any one of Claims 1 thru | or 5,
The privilege condition includes a discount rate or a discount amount of a price for the product or service. A computer included in a server device that can be accessed by a terminal device via communication means,
An acquisition request receiving unit that receives an acquisition request for privilege information indicating a privilege that a user can receive from a store that provides a product or service from the terminal device via the communication unit;
In accordance with the received acquisition request, privilege information generating means for generating the privilege information,
Privilege information transmitting means for transmitting the generated privilege information to the terminal device via the communication means;
Use recognition means for recognizing the use of privilege information transmitted to the terminal device;
A first elapsed time calculating means for calculating a first elapsed time from the use of the recognized privilege information until a new request for acquiring the privilege information; and
Among privilege conditions divided into a plurality of stages, function as privilege condition setting means for setting a privilege condition according to the calculated first elapsed time,
The privilege information generation program is configured to generate privilege information indicating the privilege under the set privilege condition in response to the new privilege information acquisition request. A privilege information generation method in a server device accessible by a terminal device via communication means,
The server device receives a privilege information acquisition request indicating a privilege that a user can receive from a store providing a product or service from the terminal device via the communication unit;
A privilege information generating step in which the server device generates the privilege information in response to the received acquisition request;
The server device transmitting the generated privilege information to the terminal device via the communication means;
The server device recognizing the use of privilege information transmitted to the terminal device;
Calculating a first elapsed time from the use of the recognized privilege information to a new request for acquiring the privilege information;
Of the privilege conditions divided into a plurality of stages, the server device sets a privilege condition according to the calculated first elapsed time;
Including
In the privilege information generation step, privilege information indicating the privilege under the set privilege condition is generated in response to the new privilege information acquisition request. A computer included in a server device that can be accessed by a terminal device via communication means,
An acquisition request receiving unit that receives an acquisition request for privilege information indicating a privilege that a user can receive from a store that provides a product or service from the terminal device via the communication unit;
In accordance with the received acquisition request, privilege information generating means for generating the privilege information,
Privilege information transmitting means for transmitting the generated privilege information to the terminal device via the communication means;
Use recognition means for recognizing the use of privilege information transmitted to the terminal device;
Operation information acquisition means for acquiring operation information indicating an operation by a user of the terminal device from the use of the recognized privilege information until a request for acquiring the new privilege information from the terminal device, and
Among privilege conditions divided into a plurality of stages, function as privilege condition setting means for setting a privilege condition based on the acquired operation information,
The privilege information generation program is configured to generate privilege information indicating the privilege under the set privilege condition in response to the new privilege information acquisition request. A privilege information generation method in a server device accessible by a terminal device via communication means,
Receiving a privilege information acquisition request indicating a privilege that a user can receive from a store that provides a product or service from the terminal device via the communication means;
In accordance with the received acquisition request, a privilege information generation step for generating the privilege information;
Transmitting the generated privilege information to the terminal device via the communication means;
Recognizing the use of privilege information transmitted to the terminal device;
Acquiring from the terminal device operation information indicating an operation by the user of the terminal device between the use of the recognized privilege information and a request for acquiring the new privilege information;
Of the privilege conditions divided into a plurality of stages, a step of setting the privilege conditions based on the acquired operation information;
Including
In the privilege information generation step, privilege information indicating the privilege under the set privilege condition is generated in response to the new privilege information acquisition request.

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