JP5084889B2 - Web server, user terminal, and method for providing content match advertisement to Web page displaying content posted by multiple users - Google Patents

Description

  The present invention relates to a Web server, a user terminal, and a method for providing a content match advertisement on a Web page that displays posted content by a plurality of users.

  In recent years, it has been known to analyze the content of a Web page that displays an advertisement and distribute a content match advertisement suitable for the page. As a technique for delivering a content match advertisement, it has been proposed to present an appropriate advertisement according to the situation by combining not only one element but also a plurality of elements such as user characteristics and site characteristics (for example, , See Patent Document 1).

JP 2010-186368 A

However, although the technique disclosed in Patent Document 1 is effective when the content of a Web page that distributes advertisements is fixed and coherent, posting by a plurality of users such as TWITTER (registered trademark), for example. It is not effective as a technique for delivering a content match advertisement to a posting Web page that displays content. That is, such a Web page displaying the content posted by a plurality of users displays fluid information whose content is updated each time a post is received. Therefore, even if the entire web page is analyzed, the content is fluid and uncoordinated, and therefore it is not appropriate to refer to the information as it is for selecting a content match advertisement to be distributed to the web page.
Furthermore, in such a Web page that displays the content posted by a plurality of users, it is generally considered that the user is likely to place importance on the flow, so not only the method of selecting the content match advertisement to be distributed, There is room for improvement in delivery timing, display mode, and the like so as not to hinder the flow.

  Accordingly, an object of the present invention is to provide a Web server, a user terminal, and a method for providing a content match advertisement to a Web page that displays posted contents by a plurality of users.

  The present invention provides the following solutions.

  (1) A Web server including a posting Web page transmission unit that transmits information with a content match advertisement inserted into a posting Web page that displays posting content by a plurality of users and displayed on a user terminal. In the posted web page transmitting means, a posted post detecting step for detecting a linked post including a link to another web page among posts sequentially added to the posted web page, and the linked post detecting step An ad tag detecting step of detecting an ad tag for reading a linked web page included in the detected post with link and delivering a predetermined advertisement; and when the ad tag is detected in the ad tag detecting step, Using the information indicated by the advertisement tag, it can be delivered to the linked web page. A content match advertisement acquisition step of acquiring a content match advertisement, and a content match advertisement display step of inserting and displaying the content match advertisement acquired in the content match advertisement acquisition step in the vicinity of the link to the other web page. A Web server that generates a script program to be executed by a user terminal, adds the script program to the posting Web page, and transmits the script program.

  According to the invention described in (1), the posted web page transmitting means detects a linked posted including links to other web pages among posts sequentially added to the posted web page. And an ad tag detecting step for detecting an ad tag for reading a linked web page included in the post with a link and delivering a predetermined advertisement, and an ad tag is detected in the ad tag detecting step. A content match advertisement acquisition step for acquiring a content match advertisement that can be delivered to a linked web page using the information indicated by the advertisement tag, and the content match advertisement is inserted in the vicinity of a link to another web page and displayed. A script program that allows the user terminal to execute the content match advertisement display step Te, to send in addition to post Web pages.

  Thereby, a web server that provides a content match advertisement in addition to a post with a link can be provided even on a web page displaying the content of posts by a plurality of users.

That is, in response to a user who participates in a posting Web page posting a link to another Web page, a content matching advertisement that matches the content of the linked content is selected and inserted into the posting Web page. Can be displayed on the terminal. Therefore, the user of the user terminal who becomes the viewer of the content match advertisement is not the content of the web page displaying the posted content by the plurality of users, the content of which is considered to be often fluid and uncoordinated, A content match advertisement that matches the content of the linked content can be viewed.
Furthermore, since the user terminal inserts and displays a content match advertisement in the vicinity of a link to another Web page, the user terminal displays it in the vicinity of the post at the same timing as browsing the post including the link. Can be browsed content match ads.

  As a result, the user can browse the content match advertisement without accessing the linked web page, and can estimate the content of the linked web page from the content of the content matched advertisement. it can. Therefore, the user can determine whether or not to access the linked web page without being hindered by the flow of posting.

  (2) A posting Web page receiving means for receiving from a Web server a posting Web page that displays posting content by a plurality of users and a script program for displaying a content match advertisement on the posting Web page; A user terminal that inserts and displays a content match advertisement on a page, and detects posts with links including links to other Web pages among posts sequentially added to the posted Web page according to the script program. A link-attached post detection means, an ad tag detection means for detecting an ad tag for reading a linked web page included in the post with a link and delivering a predetermined advertisement, and the ad tag detection means Is detected using the information indicated by the advertisement tag. Content match advertisement acquisition means for acquiring a content match advertisement that can be distributed to a previous Web page, and the content match advertisement acquired by the content match advertisement acquisition means are inserted and displayed in the vicinity of a link to the other Web page A user terminal comprising: content match advertisement display means.

  (3) A Web server that inserts a content match advertisement into a posting Web page that displays posting content by a plurality of users and transmits it to the user terminal, and among other postings that are sequentially added to the posting Web page, Linked post detection means for detecting a post with a link including a link to a page, and an ad tag detection for detecting an ad tag for reading a linked Web page included in the post with a link and delivering a predetermined advertisement Content match advertisement acquisition means for acquiring a content match advertisement that can be delivered to the linked web page using information indicated by the advertisement tag when the advertisement tag detection means detects an advertisement tag; Link the content match advertisement acquired by the content match advertisement acquisition means to the other web page A posting Web page transmission unit that generates a posting Web page display step for displaying a posting Web page inserted in the vicinity, adds the script program to the posting Web page, and transmits the script program to the user terminal; Web server.

  (4) A web server provided with a posting web page transmitting means for transmitting information with a content match advertisement inserted into a posting web page that displays posted content by a plurality of users and displayed on the user terminal. A method for transmitting a page to a user terminal, wherein the posted web page transmitting means generates a script program to be executed by the user terminal, and executes a posted web page transmitting step of adding and transmitting the script program to the posted web page The script program detects in a post with link detection step for detecting a post with a link including links to other Web pages among posts sequentially added to the post Web page, and in the post detection step with a link. The linked web page included in the linked post An ad tag detecting step for detecting an ad tag for delivering a predetermined ad at the time, and when the ad tag is detected in the ad tag detecting step, the information indicated by the ad tag is used to link the linked web page A content match advertisement acquisition step for acquiring a content match advertisement that can be delivered to the content match, and a content match advertisement display for inserting and displaying the content match advertisement acquired in the content match advertisement acquisition step in the vicinity of the link to the other web page And a step for causing the user terminal to execute the program.

  (5) A method in which a user terminal including a control unit inserts and displays a content match advertisement on a posting Web page that displays posting content by a plurality of users, and the control unit includes the posting Web page, A posting Web page receiving step for receiving a script program for displaying a content match advertisement on a posting Web page from a Web server, and another posting among the posts sequentially added to the posting Web page according to the script program Linked post detection step for detecting a linked post including a link to a page, and an ad tag detection for detecting an ad tag for reading a linked web page included in the linked post and delivering a predetermined advertisement And when an advertisement tag is detected in the advertisement tag detection process A content match advertisement acquisition step for acquiring a content match advertisement that can be distributed to the linked web page using the information indicated by the advertisement tag, and the content match advertisement acquired in the content match advertisement acquisition step as the other web A content match advertisement display step of inserting and displaying in the vicinity of a link to a page.

  (6) A method in which a Web server including a control unit inserts a content match advertisement into a posting Web page that displays posted content by a plurality of users and transmits it to a user terminal, wherein the control unit includes the posting Web page Among the posts that are sequentially added to the post, a post-with-link detecting unit that detects a post with a link including a link to another Web page, and a predetermined advertisement by reading the Web page linked to the post with the link An ad tag detection step for detecting an ad tag for distribution, and content that can be distributed to the linked web page using information indicated by the ad tag when the ad tag is detected in the ad tag detection step Acquired in the content match advertisement acquisition step of acquiring a match advertisement and the content match advertisement acquisition step A script program for executing a posted web page display step for displaying a posted web page in which a content match advertisement is inserted in the vicinity of a link to the other web page is generated, and the script program is added to the posted web page to A method of executing a posting Web page transmission step of transmitting to a user terminal.

  Effects similar to (1) can also be expected by the inventions described in (2) to (6).

  According to the present invention, it is possible to provide a Web server, a user terminal, and a method that provide a content match advertisement in conjunction with a post with a link even on a Web page that displays content posted by a plurality of users.

It is a figure which shows the whole structure for demonstrating the Web server 1 and user terminal 2 which concern on the 1st Embodiment of this invention. It is a figure which shows the contribution database 16 which concerns on the 1st and 2nd embodiment of this invention. It is a figure which shows the link destination web page database 36 and the advertisement database 46 which concern on the 1st and 2nd embodiment of this invention. It is a timing chart of the Web server 1, the user terminal 2, the link destination server 3, and the advertisement server 4 which concern on the 1st Embodiment of this invention. It is a figure which shows the example of a display of the user terminal 2 which concerns on the 1st and 2nd embodiment of this invention. It is a figure following FIG. It is a figure which shows the whole structure for demonstrating the Web server 101 and user terminal 102 which concern on the 2nd Embodiment of this invention. It is a timing chart of the Web server 101, the user terminal 102, the link destination server 3, and the advertisement server 4 which concern on the 2nd Embodiment of this invention.

<First Embodiment>
First, a first embodiment of the present invention will be described with reference to the drawings.

[overall structure]
FIG. 1 is a diagram showing an overall configuration for explaining a Web server 1 and a user terminal 2 according to the present embodiment. In addition to the Web server 1 and the user terminal 2, the link destination server 3 and the advertisement server 4 are connected to each other via a network.

  The Web server 1 is an apparatus that transmits information for inserting a content match advertisement into a posting Web page that displays posting contents by a plurality of users and causing the user terminal 2 to display the information, and includes the control unit 10 and the storage unit 15. Prepare. The “posting Web page displaying the posting contents by a plurality of users” may be anything as long as it is sequentially added every time there is a posting. As an example of such a posting, for example, TWITTER (Registered trademark). The control unit 10 is a part that comprehensively controls each function related to the Web server 1, and a script program generation unit that generates a script program for inserting a content match advertisement into a posting Web page and causing the user terminal 2 to display it. 11 and a posting Web page transmission unit 12 that adds the script program to the posting Web page and transmits the script program. The storage unit 15 is provided with a posting database 16 in which posts of a plurality of users are stored in addition to a program for executing the operation of the control unit 10 and an area in which various information is stored. The script program generation unit 11 functions as a script program generation unit, and the posting Web page transmission unit 12 and the posting database 16 function as a posting Web page transmission unit.

  The script program generating unit 11 detects a linked post including a link to another web page among posts sequentially added to the posted web page, and a link detected in the linked post detection step. An ad tag detecting step for detecting an ad tag for delivering a predetermined advertisement by reading a linked web page included in an attached post, and an ad tag is detected in the ad tag detecting step. A content match advertisement acquisition step for acquiring a content match advertisement that can be distributed to a linked web page using the information shown, and a link to the other web page described above for the content match advertisement acquired in the content match advertisement acquisition step Content manager to be inserted and displayed near Generating a script program to be executed and Ji advertisement display step, the user terminal 2. The “predetermined advertisement” in the present embodiment refers to a content match advertisement for the linked web page. In the second embodiment to be described later, the term “predetermined advertisement” means the same thing.

  The generation of the script program can be realized by using JavaScript (registered trademark), but is not limited thereto. In the advertisement tag detection step, the user terminal 2 is caused to execute a process of reading a linked web page included in the linked post and detecting an advertisement tag for delivering a predetermined advertisement. This can be realized by using Ajax (Asynchronous JavaScript + XML), but a technique for realizing similar processing can be appropriately employed. The content match advertisement may be acquired by any method as long as it acquires an advertisement that matches a word included in the linked Web page.

  The posting Web page transmission unit 12 adds the script program to the posting Web page obtained by referring to the posting database 16 and transmits the posting script to the user terminal 2.

  The posting database 16 is illustrated in FIG. The posting database 16 has a “posting time” field indicating the posting time of the user, a “user identification ID” field for identifying the user terminal 2 as a posting source, and a “posting content” field indicating the posting content. For example, when a post “It seems that there is a flying car” is posted from the user terminal 2 with the user identification ID “001” at 17:15:25 on September 6, 2010, in the “posting time” field. The information “September 6, 2010 17:15:25” is stored, the information “001” is stored in the “user identification ID” field, and “empty” is stored in the “post content” field. "There seems to be a flying car."

  The user terminal 2 includes a control unit 20 and a storage unit (not shown). The control unit 20 includes a posting web page receiving unit 21, a post-with-link detection unit 22, an advertisement tag detection unit 23, a content match advertisement acquisition unit 24, and a content match advertisement display unit 25. The storage unit stores a program for executing the operation of the control unit 20 and various information.

  The posted web page receiving unit 21 functions as a posted web page receiving unit, and receives the posted web page with the script program transmitted by the posted web page transmitting unit 12.

  The post-with-link detector 22 functions as post-with-link detection means, and detects posts with links including links to other web pages among posts that are sequentially added to the post web page according to the script program. .

  The advertisement tag detection unit 23 functions as an advertisement tag detection unit. The advertisement tag detection unit 23 connects to the link destination server 3 that is the link destination server included in the post with the link, and reads the link destination web page. Reading of a linked Web page can be realized by using Ajax (Asynchronous JavaScript + XML), but a technique for realizing the same processing can be appropriately employed. Then, the advertisement tag detection unit 23 determines whether or not the read web page has an advertisement tag for delivering the predetermined advertisement. Here, the advertisement tag detection unit 23 determines a predetermined advertisement tag for displaying the content match advertisement on the read web page.

  By the way, the link destination server 3 includes a control unit 30 and a storage unit 35. The control unit 30 is a part that comprehensively controls each function related to the link destination server 3. The storage unit 35 includes a linked web page database 36 in which web pages including advertisement tags for displaying content match advertisements are stored. The linked web page database 36 is exemplified in (1) of FIG. The linked web page database 36 indicates a “Web page identification ID” field for identifying a Web page, a “Web page URL field” indicating a URL for connecting to the Web page, and the configuration of the Web page. It has a “configuration” field, a “Web page title” field indicating the title of the Web page, and a “Web page content” field indicating the content of the Web page. The “configuration” field stores a rough configuration of the web page. For example, a “title display area” for displaying the title of the web page, a “text display area” for displaying the text of the web page, and a banner Examples include a “banner display area” for displaying an advertisement.

  Returning to FIG. 1, the content match advertisement acquisition unit 24 functions as a content match advertisement acquisition unit. When the advertisement tag detection unit 23 detects an advertisement tag, the content match advertisement acquisition unit 24 acquires a content match advertisement that can be distributed from the advertisement server 4 to the linked web page using information indicated by the advertisement tag. To do. Here, the content match advertisement acquisition unit 24 displays GIF data for displaying a content match advertisement banner on the user terminal 2, URL data for connecting to the web page of the advertiser of the content match advertisement from this banner, etc. Is acquired from the advertisement server 4.

  By the way, the advertisement server 4 includes a control unit 40 and a storage unit 45. The control unit 40 is a part that comprehensively controls each function related to the advertisement server 4, and the GIF data of the banner or a URL for connecting to the content match advertisement from the banner to the content match advertisement acquisition unit 24. The content match advertisement distribution part 41 which distributes the data etc. is provided. The storage unit 45 includes an advertisement database 46 in which advertisements to be distributed to the user terminal 2 are stored in advance. The advertisement database 46 is exemplified in (2) of FIG. The advertisement database 46 includes an “advertisement identification ID” field for identifying an advertisement, a “connection destination URL field” indicating a URL for connecting to the advertisement advertiser's Web page, and an “advertisement” indicating the title of the advertisement. It has a “title” field, an “advertisement content” field indicating the content of the advertisement, and a “keyword” field indicating a feature word to be included in the Web page to which the advertisement is distributed. The advertisement content usually includes a “banner image” such as a GIF file for displaying the advertisement on the user terminal 2 as a banner. For example, in the advertisement identification ID “1”, the connection destination URL is “http: // XXX....”, The advertisement title is “reliable vehicle inspection, surprisingly cheap”, and the advertisement content is “vehicle inspection. If it is, then it is “ABC's reliable vehicle inspection. Reliable technology, honest price of convincing ....” and the keyword “vehicle inspection ABC maintenance vehicle inspection car” is stored.

  Returning to FIG. 1, the content match advertisement display unit 25 functions as content match advertisement display means. The content match advertisement display unit 25 inserts and displays the content match advertisement acquired by the content match advertisement acquisition unit 24 in the vicinity of a link to another Web page in a posting Web page that displays posted content by a plurality of users. To do.

[Hardware and Software Configuration of this Embodiment]
The hardware and software configurations of this embodiment will be described. The hardware of the Web server 1, user terminal 2, link destination server 3, and advertisement server 4 includes a CPU as a control device (control unit), a storage device (storage unit), a communication device (communication unit), and a display device. (Display unit) and an input device (input unit) are included. Examples of the storage device (storage unit) include a memory (RAM, ROM, etc.), a hard disk drive (HDD), an optical disk (CD, DVD, etc.) drive, and the like. Examples of the communication device (communication unit) include various wired or wireless interface devices. Examples of the display device (display unit) include various displays such as a liquid crystal display or a plasma display. Examples of the input device (input unit) include a keyboard, a pointing device (such as a mouse), a remote control device, and the like.

  The software of the Web server 1, the user terminal 2, the link destination server 3, and the advertisement server 4 includes programs and data for controlling the hardware. Programs and data are stored in a storage device (storage unit), and are appropriately executed and referenced by a control device (control unit). Further, the computer program and data can be distributed by an electromagnetic method, or can be recorded and distributed on a computer-readable medium such as a CD-ROM.

[Timing chart]
FIG. 4 is a timing chart of the Web server 1, the user terminal 2, the link destination server 3, and the advertisement server 4 according to the present embodiment.

  In step S <b> 1, the script program generation unit 11 generates a script program for inserting the content match advertisement into the posting Web page and displaying it on the user terminal 2. In this process, the script program generating unit 11 detects a linked post including a link to another Web page among posts sequentially added to the posted Web page, and a linked post detecting step. An ad tag detecting step for detecting an ad tag for distributing a predetermined advertisement by reading a linked web page included in a post with a link detected in step 1, and an ad tag detected in the ad tag detecting step The content match advertisement acquisition step for acquiring the content match advertisement that can be distributed to the linked web page using the information indicated by the advertisement tag, and the content match advertisement acquired in the content match advertisement acquisition step for the other web described above Insert and display near the link to the page Generating a script program for executing a content match advertisements display step, the user terminal 2.

  In step S <b> 2, the posting Web page transmission unit 12 adds the script program to the posting Web page and transmits it to the user terminal 2. Then, in response to posting Web page transmission unit 12 transmitting a posting Web page with a script program, posting Web page receiving unit 21 receives the posting Web page.

  In step S3, the control unit 20 requests a posting web page from the web server 1. In step S4, the control unit 10 transmits the posting web page in response to this request. In step S5, the control unit 20 Receives the posting Web page transmitted from the Web server 1. The processes in steps S3 to S5 are performed sequentially.

  In step S6, the post-with-link detector 22 detects a post with a link including links to other Web pages among posts that are sequentially added to the post Web page according to the script program.

  In step S7, the advertisement tag detection unit 23 detects an advertisement tag. In this process, the advertisement tag detection unit 23 connects to the link destination server 3 which is the link destination server included in the post with the link, and reads the link destination web page. Then, the advertisement tag detection unit 23 determines whether or not the read web page has a predetermined advertisement tag for delivering the predetermined advertisement. Here, the advertisement tag detection unit 23 detects a predetermined advertisement tag for delivering a predetermined content match advertisement to the read web page.

  In step S8, the content match advertisement acquisition unit 24 requests a content match advertisement. In this process, the content match advertisement acquisition unit 24 uses the information indicated by the advertisement tag when the advertisement tag detection unit 23 detects the advertisement tag, and the content that can be distributed from the advertisement server 4 to the linked web page. A match advertisement (GIF data for displaying a banner of a content match advertisement, connection destination URL data for connecting to the Web page of the advertiser of the content match advertisement from this banner, etc.) is requested.

  In step S9, the content match advertisement distribution unit 41 distributes the content match advertisement to the user terminal 2 in response to the request in step S8. In step S <b> 10, the content match advertisement acquisition unit 24 acquires the content match advertisement distributed from the content match advertisement distribution unit 41.

  In step S10, the content match advertisement display unit 25 displays the content match advertisement acquired by the content match advertisement acquisition unit 24 in the vicinity of a link to another Web page in a posted Web page that displays posted content by a plurality of users. Insert and display.

  In step S11, the control unit 20 makes a page request for a link destination Web page corresponding to the link in response to the user clicking on a link displayed on the posting Web page. In step S12, the control unit 30 requests the advertisement server 4 for data of a banner advertisement to be displayed in the banner display area in response to receiving the page request.

  In step S <b> 13, the content match advertisement distribution unit 41 acquires banner advertisement data from the advertisement database 46 and distributes the acquired data to the link destination server 3. In step S <b> 14, the control unit 30 delivers the link destination web page to the user terminal 2. In this process, the control unit 30 first inserts the banner advertisement data distributed in the process of step S13 into the link destination web page requested in step S11. Then, the control unit 30 delivers the linked web page after the insertion of the banner advertisement data to the user terminal 2. In step S15, the control unit 20 displays the display screen (FIG. 6) of the user terminal 2 with the linked web page after the insertion of the banner advertisement data distributed in the process of step S14.

[Examples of Web Server 1 and User Terminal 2 According to the Present Embodiment]
5 and 6 are diagrams showing display examples on the user terminal 2 when the invention according to the present embodiment is implemented.

  The posting web page transmission section 12 has a post “There seems to be a flying car”, a post “If you can fly, is n’t it a car?” And “This is. Http://AAA.BBB.com” In addition to a post with a link including a link to another web page and a post “I want a flying power assist bicycle”, content match advertisement display areas 55a and 55b are provided in the vicinity of this link. In the content match advertisement display area 55a on the left when viewed from the front of the display screen of the user terminal 2, a banner "Super easy! Super convenient! Net auction" is displayed. In the right content match advertisement display area 55b, A banner saying "Are you losing money on gasoline?

  In the Web server 1, a post with a link “This is: http://AAA.BBB.com” is detected by a script program inserted in a posting Web page that displays posting contents by a plurality of users. A content match advertisement that can be distributed to the linked web page is inserted and displayed near the link. The display screen of the user terminal 2 includes a URL display area 51 for displaying the URL of the currently displayed Web page, a scroll bar 52 for scrolling the document displayed on the display screen in the vertical direction, and postings by a plurality of users. Are displayed, and a cursor 54 for the user to select is displayed. The URL display area 51 displays that the URL of the currently displayed Web page is “http://GGG.HHH.com”.

  The control unit 20 of the user terminal 2 sequentially updates the display every time information is received from the Web server 1.

  In the display example of FIG. 5, the first display area 53a displays the sentence “It seems that there is a car flying in the sky” received by the control unit 20 of the user terminal 2 first, and the second display area 53b. Is displayed next, which the control unit 20 of the user terminal 2 receives, “If you can fly, isn't it a car?”. In the third display area 53c, the text “this is. Http://AAA.BBB.com” received by the control unit 20 of the user terminal 2 is displayed. “Http://AAA.BBB.com” is a hyperlink for accessing a Web page corresponding to this URL. In the fourth display area 53d, the text “I want a flying power assist bicycle” received by the control unit 20 of the user terminal 2 is displayed.

  FIG. 6 shows an example of the display screen on the user terminal 2 when the user clicks the mouse on the hyperlink “http://AAA.BBB.com” in the display example of FIG. . In addition to the URL display area 51 and the cursor 54 described above, the display screen of the user terminal 2 includes a Web page title display area 56 for displaying the title of the Web page, a content display area 57 for displaying the contents of the Web page, Banner display areas 58a and 58b for displaying a banner for connecting to the Web page of the advertiser of the advertisement provided by the advertisement server 4 are provided. In the example of FIG. 6, the URL display area 51 displays that the URL of the currently displayed Web page is “http://AAA.BBB.com”.

  In the web page title display area 56, the web page title "" flying car "belonging to the web page identification ID" 1 "stored in the linked web page database 36 of (1) in FIG. The text “Auctioned” is displayed. Further, in the content display area 57, “Company A, which develops a small aircraft, which is a Web page content belonging to the Web page identification ID“ 1 ”presents a flying vehicle in an online auction. It is a four-seater small aircraft that uses fuel and has a cruising range of 1400 km. The test flight has already been successful and the state of hovering in the air has been released. "

  In addition, in the banner display area 58a on the left when viewed from the front of the screen of the user terminal 2, "Super easy!" Which is the advertisement title belonging to the advertisement ID "2" stored in the advertisement database 22 of (2) in FIG. "Super convenient! Net auction" is displayed. Further, in the banner display area 58b on the right side when viewed from the front of the screen of the user terminal 2, the advertisement title “adjustable for gasoline”, which belongs to the advertisement ID “3” stored in the advertisement database 22 of (2) of FIG. The text “Compare and Apply for Advantageous Gasoline Cards” is displayed. This is a content match advertisement distributed and displayed corresponding to the keyword “net auction” and the keyword “gasoline” among the contents displayed in the content display area 57. Thus, on the user terminal 2, the content match advertisement corresponding to the content of the linked web page included in the post is inserted and displayed near the link. In this example, the same advertisement is displayed on the posting web page and the linked web page. However, the advertisement is not limited to this, and any content matching advertisement distributed according to the content of the linked web page may be different. It may be.

  According to the invention described in the present embodiment, it is possible to provide the Web server 1 that provides a content match advertisement in addition to a linked post even on a Web page that displays posted content by a plurality of users.

  That is, in response to a user who participates in a posting Web page posting a link to another Web page, a content matching advertisement that matches the content of the linked content is selected and inserted into the posting Web page. It can be displayed on the terminal 2. Therefore, the user of the user terminal 2 who is the viewer of the content match advertisement is not the content of the Web page displaying the posted content by the plurality of users, the content of which is considered to be often fluid and uncoordinated. The content match advertisement that matches the content of the linked content can be viewed. Furthermore, since the user terminal 2 inserts and displays a content match advertisement in the vicinity of a link to another Web page, the user is placed in the vicinity of the post at the same timing as viewing the post including the link. The displayed content match advertisement can be viewed.

  As a result, the user can browse the content match advertisement without accessing the linked web page, and can estimate the content of the linked web page from the content of the content matched advertisement. it can. Therefore, the user can determine whether or not to access the linked web page without being hindered by the flow of posting.

Second Embodiment
Subsequently, a second embodiment of the present invention will be described. In the first embodiment, a script program for acquiring a content match advertisement is generated by the Web server 1, and this script program is executed by the user terminal 2. In the second embodiment, the content match advertisement is acquired by the Web server 101 itself, and the acquired content match advertisement is distributed to the user terminal 2. Hereinafter, the second embodiment will be described with reference to the drawings.

[overall structure]
FIG. 7 is a diagram illustrating an overall configuration for explaining the Web server 101 and the user terminal 102 according to the second embodiment. The same subscript is used for the same configuration as in the first embodiment. This is a configuration in which a three-digit subscript is newly added and is unique to the second embodiment. Hereinafter, the configuration unique to the second embodiment will be mainly described.

  In the second embodiment, in addition to the Web server 101 and the user terminal 102, the link destination server 3 and the advertisement server 4 are connected to each other via a network.

  The Web server 101 is a device that inserts a content match advertisement into a posting Web page that displays posting contents by a plurality of users and transmits the posting to a user terminal, and includes a control unit 110 and a storage unit 15. The control unit 110 is a script that generates a script program to be executed by the user terminal 102, the linked post detection unit 111, the advertisement tag detection unit 112, the content match advertisement acquisition unit 113, the content match advertisement transmission unit 114, and the like. A program generation unit 115 and a posted Web page transmission unit 116 are provided.

  The post-with-link detection unit 111 functions as post-with-link detection means, and detects posts with links including links to other Web pages among posts sequentially added to the post Web page.

  The advertisement tag detection unit 112 functions as an advertisement tag detection unit. Subsequently, the advertisement tag detection unit 112 connects to the link destination server 3 that is the link destination server included in the post with the link, and reads the link destination web page. As in the first embodiment, reading of a linked Web page can be realized by using Ajax (Asynchronous JavaScript + XML), but a technique for realizing the same processing can be appropriately employed. Then, the advertisement tag detection unit 112 determines whether or not the read web page has an advertisement tag for delivering the predetermined advertisement. Here, the advertisement tag detection unit 112 determines a predetermined advertisement tag for displaying a content match advertisement on the read web page.

  The content match advertisement acquisition unit 113 functions as a content match advertisement acquisition unit. When the advertisement tag detection unit 112 detects an advertisement tag, the content match advertisement acquisition unit 113 acquires a content match advertisement that can be distributed from the advertisement server 4 to the linked web page using information indicated by the advertisement tag. To do. Here, the content match advertisement acquisition unit 113 acquires from the advertisement server 4 GIF data for displaying a banner of the content match advertisement on the user terminal 2 and URL data for connecting to the content match advertisement from the banner. To do.

  The content match advertisement transmission unit 114 functions as a content match advertisement transmission unit, and transmits the content match advertisement acquired by the content match advertisement acquisition unit 113 to the user terminal 102.

  The script program generating unit 115 displays a posted Web page obtained by inserting the content match advertisement acquired by the content match advertisement acquiring unit 113 and transmitted from the content match advertisement transmitting unit 114 in the vicinity of the link to the other Web page. A script program for causing the user terminal 2 to execute the posted Web page display step is generated. As in the first embodiment, the generation of the script program can be realized by using JavaScript (registered trademark), but is not limited thereto.

  The posting Web page transmission unit 116 adds the script program to the posting Web page obtained by referring to the posting database 16 and transmits the posting script to the user terminal 2.

  The user terminal 2 includes a control unit 120 and a storage unit (not shown). The control unit 120 includes a posted Web page reception unit 121, a content match advertisement reception unit 122, and a content match advertisement display unit 123. The storage unit stores a program for executing the operation of the control unit 120 and various information.

  The posted web page receiving unit 121 functions as a posted web page receiving unit, and receives the posted web page with the script program transmitted by the posted web page transmitting unit 116. The content match advertisement receiving unit 122 functions as a content match advertisement receiving unit, and receives the content match advertisement transmitted by the content match advertisement transmitting unit 114. The content match advertisement display unit 123 executes the script program received by the posting web page reception unit 121 and inserts the content match advertisement received by the content match advertisement reception unit 122 in the vicinity of the link to the other web page. The posting web page is displayed on the display screen.

[Timing chart]
FIG. 8 is a timing chart of the Web server 101, the user terminal 102, the link destination server 3, and the advertisement server 4 according to the present embodiment. The same subscript is used for the same configuration as in the first embodiment. A process with a three-digit subscript is a newly added process and is specific to the second embodiment. Hereinafter, a description will be given focusing on processing unique to the second embodiment.

  In step S <b> 1, the script program generation unit 115 generates a script program for inserting the content match advertisement into the posting Web page and displaying it on the user terminal 2. In this processing, the script program generation unit 115 inserts the content match advertisement acquired by the content match advertisement acquisition unit 113 and transmitted from the content match advertisement transmission unit 114 in the vicinity of the link to the other Web page. A script program for causing the user terminal 2 to execute a posting Web page display step for displaying a page is generated.

  In step S <b> 2, posting Web page transmission unit 116 adds the script program to the posting Web page and transmits it to user terminal 2. Then, in response to posting Web page transmission unit 116 transmitting a posting Web page with a script program, posting Web page receiving unit 121 receives the posting Web page.

  In step S3, the control unit 120 requests a posting web page from the web server 101. In step S4, the control unit 110 transmits the posting web page in response to the request. In step S5, the control unit 120 Receives the posted Web page transmitted from the Web server 101. The processes in steps S3 to S5 are performed sequentially.

  In step S <b> 106, the linked post detection unit 111 detects a post with a link. In this process, the post with link detection unit 111 detects a post with a link including a link to another Web page among posts sequentially added to the post Web page.

  In step S107, the advertisement tag detection unit 112 detects an advertisement tag. In this process, the advertisement tag detection unit 112 connects to the link destination server 3 that is the link destination server included in the post with the link, and reads the link destination web page. Then, the advertisement tag detection unit 112 determines whether or not the read web page has a predetermined advertisement tag for delivering the predetermined advertisement. Here, the advertisement tag detection unit 112 detects a predetermined advertisement tag for delivering a predetermined content match advertisement to the read web page.

  In step S108, the content match advertisement acquisition unit 113 requests a content match advertisement. In this process, the content match advertisement acquisition unit 113, when the advertisement tag detection unit 112 detects an advertisement tag, uses the information indicated by the advertisement tag to be delivered from the advertisement server 4 to the linked web page. A match advertisement (GIF data for displaying a banner of a content match advertisement, connection destination URL data for connecting to the Web page of the advertiser of the content match advertisement from this banner, etc.) is requested.

  In step S109, the content match advertisement distribution unit 41 distributes the content match advertisement to the Web server 101 in response to the request in step S108. In step S <b> 110, the content match advertisement transmission unit 114 distributes the content match advertisement distributed from the content match advertisement distribution unit 41 to the user terminal 2. Then, the content match advertisement receiving unit 122 receives the content match advertisement distributed from the content match advertisement distribution unit 41.

  In step S111, the content match advertisement display unit 123 displays the content match advertisement acquired by the content match advertisement reception unit 122 in the vicinity of a link to another Web page in the posted Web page received by the posted Web page reception unit 121. Insert and display.

  In step S11, the control unit 120 makes a page request for a link destination Web page corresponding to this link in response to the user clicking on a link displayed on the posting Web page. In step S12, the control unit 30 requests the advertisement server 4 for data of a banner advertisement to be displayed in the banner display area in response to receiving the page request.

  In step S <b> 13, the content match advertisement distribution unit 41 acquires banner advertisement data from the advertisement database 46 and distributes the acquired data to the link destination server 3. In step S <b> 14, the control unit 30 delivers the link destination web page to the user terminal 102. In this process, the control unit 30 first inserts the banner advertisement data distributed in the process of step S13 into the link destination web page requested in step S11. Then, the control unit 30 delivers the linked web page after the insertion of the banner advertisement data to the user terminal 102. In step S15, the control unit 120 displays the display screen (FIG. 6) of the user terminal 102 for the linked web page after insertion of the banner advertisement data distributed in the process of step S14.

  The invention described in the second embodiment can also display an image similar to the image described in FIGS. As a result, the invention described in the second embodiment also has the same effects as the invention described in the first embodiment.

  Note that the effects described in the first and second embodiments are only the most preferable effects resulting from the present invention, and the effects of the present invention are the same as those described in these embodiments. It is not limited.

DESCRIPTION OF SYMBOLS 1 Web server 2 User terminal 3 Link destination server 4 Advertising server 10 Web server control part 11 Script program generation part 12 Posting web page transmission part 20 User terminal control part 21 Posting web page reception part 22 Posting detection part with link 23 Advertisement Tag detection unit 24 Content match advertisement acquisition unit 25 Content match advertisement display unit

Claims (6)

A web server comprising posting web page transmission means for adding information for inserting a content match advertisement into a posting web page for displaying posted content by a plurality of users and causing the user terminal to display it, and transmitting the information.
The posted web page transmitting means includes:
A post with link detection step for detecting a post with a link including a link to another Web page among posts sequentially added to the post Web page;
An ad tag detecting step for detecting an ad tag for reading a linked web page included in the linked post detected in the linked post detecting step and delivering a predetermined advertisement;
A content match advertisement acquisition step of acquiring a content match advertisement that can be delivered to the linked web page using information indicated by the advertisement tag when an advertisement tag is detected in the advertisement tag detection step;
A content match advertisement display step of inserting and displaying the content match advertisement acquired in the content match advertisement acquisition step in the vicinity of the link to the other web page;
A Web server that generates a script program that causes the user terminal to execute the command, adds the script program to the posting Web page, and transmits the script program. A posting Web page receiving means for receiving from a Web server a posting Web page that displays posting content by a plurality of users and a script program for displaying a content match advertisement on the posting Web page, and the content on the posting Web page A user terminal that inserts and displays a match advertisement,
Linked post detection means for detecting a post with a link including a link to another Web page among posts sequentially added to the post Web page according to the script program;
An ad tag detecting means for detecting an ad tag for reading a linked web page included in the linked post and delivering a predetermined advertisement;
Content match advertisement acquisition means for acquiring a content match advertisement that can be delivered to the linked web page using the information indicated by the advertisement tag when the advertisement tag detection means detects an advertisement tag;
A user terminal comprising: a content match advertisement display unit configured to insert and display the content match advertisement acquired by the content match advertisement acquisition unit in the vicinity of a link to the other web page. A web server that inserts a content match advertisement into a posting web page that displays posting contents by a plurality of users and transmits the posting to a user terminal.
A post-with-link detecting means for detecting a post with a link including links to other web pages among posts sequentially added to the post web page;
An ad tag detecting means for detecting an ad tag for reading a linked web page included in the linked post and delivering a predetermined advertisement;
Content match advertisement acquisition means for acquiring a content match advertisement that can be delivered to the linked web page using the information indicated by the advertisement tag when the advertisement tag detection means detects an advertisement tag;
A script program for executing a posted Web page display step for displaying a posted Web page in which the content matched advertisement acquired by the content match advertisement acquiring unit is inserted in the vicinity of a link to the other Web page is generated, and the script program is A web server comprising post web page transmission means for adding to the post web page and transmitting to the user terminal. A Web server having a posting Web page transmitting means for inserting a content match advertisement into a posting Web page that displays posting contents by a plurality of users and displaying the posting on the user terminal is used by the Web server. A method of sending to a terminal,
The posted web page transmitting means generates a script program to be executed by the user terminal, and executes a posted web page transmitting step of adding and transmitting the script program to the posted web page,
The script program is
A post with link detection step for detecting a post with a link including a link to another Web page among posts sequentially added to the post Web page;
An ad tag detecting step for detecting an ad tag for reading a linked web page included in the linked post detected in the linked post detecting step and delivering a predetermined advertisement;
A content match advertisement acquisition step of acquiring a content match advertisement that can be delivered to the linked web page using information indicated by the advertisement tag when an advertisement tag is detected in the advertisement tag detection step;
A method for causing the user terminal to execute a content match advertisement display step of inserting and displaying the content match advertisement acquired in the content match advertisement acquisition step in the vicinity of a link to the other web page. A user terminal provided with a control means is a method of inserting and displaying a content match advertisement on a posting web page that displays posting contents by a plurality of users,
The control means includes
A posted web page receiving step of receiving from the web server the posted web page and a script program for displaying a content match advertisement on the posted web page;
According to the script program, a post with link detection step for detecting a post with a link including a link to another Web page among posts sequentially added to the post Web page;
An ad tag detection step of detecting an ad tag for reading a linked web page included in the linked post and delivering a predetermined advertisement;
A content match advertisement acquisition step of acquiring a content match advertisement that can be delivered to the linked web page using information indicated by the advertisement tag when an advertisement tag is detected in the advertisement tag detection step;
A content match advertisement display step of inserting and displaying the content match advertisement acquired in the content match advertisement acquisition step in the vicinity of a link to the other web page. A web server provided with a control means inserts a content match advertisement into a posting web page that displays posting contents by a plurality of users and transmits it to a user terminal.
The control means includes
A post-with-link detecting means for detecting a post with a link including links to other web pages among posts sequentially added to the post web page;
An ad tag detection step of detecting an ad tag for reading a linked web page included in the linked post and delivering a predetermined advertisement;
A content match advertisement acquisition step of acquiring a content match advertisement that can be delivered to the linked web page using information indicated by the advertisement tag when an advertisement tag is detected in the advertisement tag detection step;
A script program for executing a posted Web page display step for displaying a posted Web page in which the content matched advertisement acquired in the content match advertisement acquiring step is inserted in the vicinity of the link to the other Web page is generated, and the script program is A method of executing a posting Web page transmission step of adding to the posting Web page and transmitting to the user terminal.

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