JP2007213278A - Link destination url automatic insertion system, method, program to web site and service provider site - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To easily carry advertisements in a Web site, and to highly effectively and highly efficiently match advertisements with the purpose of a service to be provided to the Web site, and to enable the contractor of the Web site to expect benefits. <P>SOLUTION: A link destination URL automatic insertion system to a Web site is provided with a plurality of enterprise user Web sites 102-1 and 2 for holding text content to be carried in general user terminals 104-1 and 104-2, and for providing a service; a plurality of advertisement enterprise Web sites 103-1 and 103-2 for holding a keyword whose link is pasted to the text content to be carried in the enterprise use Web site and URL to be inserted with itself as the link destination, and for distributing advertisements; and a service provider Web site 101 for registering the keyword and the URL of the link destination by access to the advertisement enterprise Web site, and for determining whether or not any section matched with the registered keyword is present in the text content to be carried in the enterprise user Web site, and for inserting the URL of the link destination into the matched section. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a service provider site that constructs a Web site. In particular, the present invention relates to a system, a method, a program, and a service provider site for automatically inserting a link destination URL for placing an advertisement on a website.

It is well known that advertisements are usually placed on a website constructed by a service provider site by automatically discriminating keywords input by general users and registered customer attributes such as hobbies and interests.
However, in order to place an advertisement on a website, it takes time and effort to input general user keywords, register customer attributes, and the like.

Furthermore, there is a problem that advertisements posted on the website do not match the purpose of the service provided to the website with high efficiency and high efficiency.
In addition, although the service provider site can earn advertising revenue, the contractor of the website only pays the usage fee to the service provider, and the direct revenue obtained by using the web service. There was a problem that could only be expected.

In relation to such a problem, there are the following conventional examples of placing advertisements on a website.
Conventionally, when an advertising banner is displayed on a web page in a portal site on the Internet, etc., the purpose is to increase the click rate of the advertising banner without collecting the visitor's personal information. In addition to the advertising banner, a keyword representing the business name or product of other sponsors is displayed as an advertising menu in the vicinity, such as text or an image, and when the user clicks it, the advertising banner is displayed for the relevant sponsor. When the advertisement banner is replaced and the advertisement banner is replaced, the advertisement menu is also appropriately replaced (for example, see Patent Document 1).

However, in the above-mentioned Patent Document 1, when an advertisement banner is displayed on a web page, the click rate of the advertisement banner is increased without collecting the visitor's personal information, but the advertisement posted on the website is provided to the website. It is not intended to meet the purpose of the service that is highly effective and efficient.
In addition, there is no need to find an official website of a specific group organization in the past, and it is possible to immediately browse corresponding locations on the map of the group organization without incorporating a program specific to the terminal. In order to provide an information processing system that can provide the same convenience to all user terminals on the Internet, the storage means includes a pre-registered keyword and URL information of a link destination corresponding to the keyword information. The acquisition unit acquires the HTML information file of the target server based on the HTTP request from the user terminal, and the link processing unit acquires the HTML file of the storage unit from the acquired HTML file. When a keyword is searched and there is a corresponding keyword, the corresponding URL information and the key are searched. In some cases, a word is linked with a tag for linking to a word and the corresponding keyword is written, and the display processing means transmits a linked HTML file to the user terminal (see, for example, Patent Document 2). .

However, in Patent Document 2, a keyword is searched from an HTML file, and if there is a corresponding keyword, the corresponding URL information and the keyword are linked, but the advertisement posted on the website is the website. It is not intended to meet the purpose of the service provided in a highly effective and efficient manner.
Furthermore, in order to increase the advertising effectiveness of browsing advertisements from advertisement links by creating advertisement links related to the contents of websites, the content registration means has pasted advertisement links on websites managed by others. Register the advertising content of the advertiser you want in the content registration. The website search means searches for a website having a keyword related to the advertisement product or advertisement service included in the advertisement content, and the link request transmission means transmits advertisement link pasting request information to the manager of the searched website. The link information transmission means transmits the advertisement link information for accessing the advertisement content to the administrator, and the administrator attaches the advertisement link to the website to be managed (see, for example, Patent Document 3).

  However, in Patent Document 3, a website having a keyword related to an advertisement product or an advertisement service included in advertisement content is searched, and advertisement link pasting request information is transmitted to a manager of the searched website. In order to publish an advertisement, there is a problem that it takes time and effort to transmit advertisement link pasting request information.

JP 2002-222356 A JP 2003-108425 A JP 2003-330398 A

  Therefore, in view of the above problems, the present invention is not complicated to place an advertisement on a website, and the advertisement matches the purpose of the service provided to the website effectively and efficiently. It is an object of the present invention to provide a link destination URL automatic insertion system, method, program, and service provider site to a Web site that can be expected to be profitable even for a contractor.

  In order to solve the above problems, the present invention holds a text content for posting on a general user terminal in a link destination URL automatic insertion system to a website, and the text content includes a product name, a service name, a product, Links to a plurality of corporate user websites for providing services including service descriptions, etc., and product names, service names, products, and service descriptions included in the text content posted on the corporate user websites A plurality of advertising company websites for holding advertisement keywords and URLs to be inserted as link destinations and distributing advertisements, and providing a web application when constructing the company user website, The website and the URL of the link destination are registered by accessing the website, and the corporate user We Judge whether there is a part that matches the registered keyword for the product name, service name, product, or service description included in the text content posted on the site, and link to the matching part And a service provider Web site for inserting the URL, a link destination URL automatic insertion system for a Web site is provided.

  Further, when the service provider website is clicked on the portion where the URL of the link destination is inserted into each text sentence of the company user website by accessing the general user terminal, The information on the clicked company user website and the advertisement company website on which the advertisement is placed by clicking is held, and the number of clicks on the advertisement company website and the number of clicks on the company user website are stored for a certain period.

Further, the advertising company site uses a keyword that links a product name, a service name, a product, and a service description with respect to a URL to be inserted with the text content posted on the company user website as a link destination. A plurality are stored and registered on the service provider website.
Furthermore, the corporate user website links itself with a product name, a service name, a product, a keyword included in the text content posted on another corporate user website as an advertising company website, and a description of the service. The URL to be inserted first is registered in the service provider website.

  Further, the service provider website, for the HTML email transmitted from the corporate user website to the general user terminal, includes the product name, service name, product, and service included in the text of the email. It is determined whether or not there is a part that matches the keyword registered for the explanation, and the URL of the link destination is inserted into the part that matches.

  Furthermore, the present invention relates to a method for automatically linking a URL to a website, a process for constructing a company user website using a web application provided from a service provider website, and a company user for advertisement distribution. A step of holding a product name, a service name, a product, a keyword included in a text description included in the text content posted on the website, and a URL to be inserted as a link destination in the advertising company website, Registering the keyword and the URL of the link destination when accessing the service provider website from the advertising company website and the description of the products and services posted on the company user website Determining whether there is a part that matches the keyword Characterized in that it comprises a step of inserting the URL of the link destination to match portion, providing a link destination URL automatic insertion method to the Web site.

  Furthermore, the present invention relates to a program for executing automatic link destination URL insertion to a website by a computer, a procedure for constructing a company user website using a web application provided from a service provider website, and advertisement distribution. Therefore, the product name, service name, product, keyword that links to the description of the service included in the text content posted on the company user website, and the URL that should be inserted as the link destination are entered into the advertisement company website. A procedure for storing, a procedure for registering the URL and the URL of the link destination by accessing the service provider website from the advertising company website, and a description of products and services posted on the company user website The part that matches the keyword registered for There is provided a program for executing automatic insertion of a link destination URL on a Web site by a computer, characterized by comprising a procedure for determining whether or not there is a procedure and a procedure for inserting the URL of the link destination into a matching part. .

  Furthermore, the present invention relates to a service provider website that automatically inserts a link destination URL into a corporate user website constructed by providing a web application, and a product included in the text content posted on the corporate user website. A keyword that links a name, service name, product, and service description, and a URL that should be inserted as a link destination, and the URL of the keyword and link destination when accessing an advertising company website that distributes advertisements Matches the keyword registered in the keyword registration unit for the product name, service name, product, and service description included in the text content posted on the corporate user website A match determination unit that determines whether or not there is a portion to be matched, and the match determination unit The URL insertion unit that inserts the URL of the link destination into the portion determined to match, and the portion where the URL of the link destination is inserted into each text sentence of the corporate user Web site by accessing the general user terminal is clicked Information about the clicked company user website, the clicked company user website, the advertisement company website on which the advertisement was posted, and the number of clicks on the advertisement company website over a certain period of time, the company user Provided is a service provider Web site comprising a keyword click holding unit that stores the number of clicks on the Web site.

  As described above, according to the present invention, the content of a text posted on a corporate user website for advertisement distribution by constructing the corporate user website using a web application provided from the service provider website. The name of the product, the name of the service, the keyword that links to the description of the product, the service, and the URL that should be inserted with the link itself as the link destination are held in the advertising company website, and the service company website from the advertising company website Register the keyword and the URL of the link destination when accessing the URL, and determine whether there is a part that matches the registered keyword for the description of the product or service posted on the corporate user website. Since the URL of the link destination is inserted in the part to be used, the advertisement posted on the website is We This makes it possible to meet the purpose of the service provided on the site effectively and efficiently, and it is not necessary to enter general user keywords or register customer attributes when placing advertisements on the website. Thus, it has become possible to save the time and effort of the advertising company, and it has become easier to place advertisements on the website.

  In addition, when the service provider website is clicked by the access of the general user terminal and the portion where the link destination URL is inserted into each text sentence of the company user website, the clicked date, Since the information on the corporate user website, the information on the advertising company website on which the advertisement is posted by the click is held, the number of clicks on the advertising company website and the number of clicks on the company user website are stored for a certain period of time. It is now possible for Web site contractors not only to pay usage fees to service providers, but also to expect revenue from advertising fees.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.
FIG. 1 is a network configuration diagram showing an outline of a system for automatically inserting a link destination URL (Uniform Resource Locator) to a Web site according to the present invention. A link destination URL (Uniform Resource Locator) automatic insertion system 100 shown in this figure is operated under program control, and automatically inserts a link destination URL to place an advertisement on the website.

In the link destination URL automatic insertion system to the website, the service provider website 101, the plurality of company user websites 102-1, 102-2,..., The plurality of advertisement company websites 103-1, 103-2,. A plurality of general user terminals 104-1, 104-2,... Are connected to the Internet 110.
Here, the service provider website 101 builds a static website such as a corporate site, and a dynamic website such as a reservation and a commerce site. This is a website provided to the user websites 102-1 and 102-2.

Each of the enterprise user websites 102-1 and 102-2 is constructed by the enterprise user using the service provider's web application, and holds text contents to be posted on the general user terminals 104-1 and 104-2. The text content is a Web site that includes a product name, a service name, a product, and a service description subject to reservation and commerce.
Here, the company user is a contractor of a service provider, for example, a driving school, a car dealer, a clinic, a store, or the like.

In the following description, it is assumed that when a corporate user operates a driving school for the corporate user website 102-1, a website for learning reservation is constructed.
Similarly, in the following description, it is assumed that when a corporate user operates a car dealer for the corporate user website 102-2, a website for accepting reservations for car tours and test rides is constructed.

  Each of the advertising company websites 103-1 and 103-2 is owned by the advertising company of the advertising agency, holds the content of the advertisement, and the text content posted on the company user websites 102-1 and 102-2 A website that holds the name of the product, service name, product, and keyword that links to the description of the commerce target, and the URL that should be inserted as the link destination in order to deliver the advertisement is there.

  In addition, each of the advertising company websites 103-1 and 103-2 has URLs for personal computers (PCs) and mobile terminals, allowing access from personal computers (PCs) and mobile terminals, and posting advertisements. It also has a function for setting user attributes and the like. In addition, each of the advertising company websites 103-1 and 103-2 does not necessarily have to be a website constructed using a service provider's web application.

Here, the advertising company is a book store, an insurance company, and the like. In the following description, the advertising company website 103-1 is a website owned by the advertising company of the book store, and the advertising company website 103-2 is an insurance company. It is assumed that the website is owned by an advertising company.
Each of the general user terminals 104-1 and 104-2 is a terminal including a personal computer (PC) and a mobile terminal, and designates a URL to browse each of the corporate user websites 102-1 and 102-2. Web services such as reservation and commerce can be received. Further, each of the general user terminals 104-1 and 104-2 clicks a portion linked to the text sentence that the general user browses about each of the corporate user websites 102-1 and 102-2. Accordingly, it is possible to receive advertisement distribution services from the advertising company websites 103-1 and 103-2.

Further, the service provider website 101 is provided with an automatic URL insertion unit 101A, and the URL automatic insertion unit 101A automatically determines a keyword for a text sentence posted on the website constructed by the contractor of the service provider. Then, the link destination URLs of the advertising company websites 103-1 and 103-2 such as the advertising agency are automatically inserted to enable the advertisement insertion.
Furthermore, in the automatic URL insertion unit 101A, based on the click information from the general user terminals 104-1 and 104-2, the service provider of the service provider website 101 uses the corporate user website 102-1 as a service provision fee. , 102-2, in addition to collecting charges from the corporate users, it is also possible to collect advertisement posting fees from the advertising companies on the advertising company websites 103-1, 103-2. -1, 102-2 corporate users can obtain an advertisement placement fee from a service provider by placing an advertisement on a website.

FIG. 2 is a block diagram showing a schematic configuration of the URL automatic insertion unit 101A of the service provider website 101 in FIG. As shown in the figure, the URL automatic insertion unit 101A is provided with a keyword registration unit 201, a match determination unit 202, a URL insertion unit 203, and a keyword click holding unit 204.
Here, the keyword registration unit 201 is a database of the service provider website 101, and each of the advertising company websites 103-1 and 103-2 has accessed the service provider website 101 via the Internet 110. At this time, the keyword and URL of each advertisement of the advertising company websites 103-1 and 103-2 are registered.

Further, the match determination unit 202 uses a keyword for a reservation, a product name, a service name, a product, and an explanation of a service included in the text content posted on the corporate user websites 102-1 and 102-2. It is determined whether or not there is a keyword that matches the keyword registered in the registration unit 201.
When the URL insertion unit 203 obtains information that matches from the match determination unit 202, the URL insertion unit 203 retrieves the URL for the corresponding keyword from the keyword registration unit 201, and the text content posted on the corporate user websites 102-1 and 102-2. The URL is inserted into the part corresponding to the matched keyword, which is the product name, service name, product, and service description.

Further, the keyword click holding unit 204 holds link destination information from each of the corporate user websites 102-1 and 102-2, and holds measurement data such as a click rate and a user agent.
FIG. 3 is a diagram showing examples of keywords, URLs, and the like held by the advertising company websites 103-1 and 103-2 in FIG. As shown in this figure (a), for a temporary license-related book to be published as an advertisement object among automobile-related books on the advertising company website 103-1, which is an advertising company of a book store advertising agency, “Temporary license acquisition” as a keyword and “URL1” as a URL are retained.

It should be noted that a plurality of keywords such as “temporary license” may be held in addition to “temporary license acquisition” as a keyword. This is to facilitate the insertion of the URL.
Furthermore, on the advertising company website 103-2, which is an advertising company of an insurance company's advertising agency, the keyword “car insurance” and the URL “URL2” for the automobile-related insurance to be posted as an advertisement target in the insurance. Is retained.

In addition to “car insurance”, a plurality of keywords such as “passenger car insurance”, “truck insurance”, and “motorcycle insurance” may be held as keywords. This is because the URL can be easily inserted in the same manner as described above.
FIG. 4 is a diagram for explaining the outline of the keyword registration unit 201 of the automatic URL insertion unit 101A in FIG. As shown in the figure, when each of the advertising company websites 103-1 and 103-2 accesses the service provider website 101, the keyword registration unit 201 of the automatic URL insertion unit 101A stores the keyword, URL, and advertising company. Web site registration is performed.

The keyword registration unit 201 uses, for example, a keyword for posting a temporary license-related book among automobile-related books for accessing the advertising company website 103-1 of an advertising company of a book store advertising agency. “Provisional license acquisition” is registered in the URL, “URL1” is registered in the URL, and “Advertising company website 103-1” is registered in the advertisement company website.
A plurality of keywords may be registered, such as the keyword “temporary license”, in addition to “obtain temporary license”.

Further, in the keyword registration unit 201, for example, in order to post automobile-related insurance out of insurance for the access to the advertising company website 103-2 of the advertising company of the insurance agency of the insurance company, “Automobile insurance”, “URL2” as URL, and “advertisement company website 103-2” as advertisement company website are registered.
In addition to “auto insurance”, a plurality of keywords such as “passenger car insurance”, “truck insurance”, and “motorcycle insurance” may be registered.

  FIG. 5 is a diagram for explaining the outline of the keyword click holding unit 204 of the automatic URL insertion unit 101A in FIG. As shown in FIG. 5A, the keyword click holding unit 204 links the text sentences of the corporate user websites 102-1 and 102-2 to the general user terminals 104-1 and 104-2, respectively. When the portion where the previous URL is inserted is clicked, the information of the clicked date, the clicked company user website, and the advertisement company website where the advertisement is posted by the click is held.

  For example, in the keyword click holding unit 204, “xxx” as the date and time, “corporate user website 102-1” as the corporate user website, and “advertising company website 103-1” as the advertising company website. Retained. In this case, it means that an advertisement is posted from the advertising company website 103-1 to the company user website 102-1 by clicking on the date and time “XXX”.

  Similarly, the keyword click holding unit 204 stores “△△△△” as the date, “corporate user website 102-2” as the company user website, and “advertisement company website 103-2” as the advertisement company website. Is retained. In this case, it means that an advertisement is posted from the advertising company website 103-2 to the company user website 102-2 by clicking the date and time “ΔΔΔΔ”. The same applies hereinafter.

Further, as shown in FIG. 5B, the keyword click holding unit 204 holds the relationship between the advertising company website and the number of clicks.
For example, if the number of clicks n1 is held for the advertising company website 103-1 over a certain period, it means that n1 advertisements have been placed from the advertising company website 103-1.

Furthermore, if the number of clicks n2 is held for the advertising company website 103-2 over a certain period, it means that n2 advertisements have been posted from the advertising company website 103-2. The same applies hereinafter.
Further, as shown in FIG. 5C, the keyword click holding unit 204 holds the relationship between the corporate user website and the number of clicks.

For example, if the number of clicks m1 is held for the corporate user website 102-1 over a certain period, it means that m1 advertisements have been placed on the corporate user website 102-1.
Furthermore, if the number of clicks m2 is held for the corporate user website 102-2 over a certain period, it means that m2 advertisements have been placed on the corporate user website 102-2. The same applies hereinafter.

FIG. 6 is a flowchart for explaining an example of keyword registration operation in the URL automatic insertion unit 101A in FIG. As shown in the figure, in step S301, it is determined whether or not the advertising company website has accessed the service provider website 101. If there is no access, the process ends.
If there is an access in step S302, the keyword, URL, and advertising company website information are registered in the keyword registration unit 201, the process returns to step S301, and the above processing is repeated.

In addition, registration is performed for each new access, and registration is deleted each time registration is canceled.
FIG. 7 is a flowchart illustrating an example of URL insertion operation of the automatic URL insertion unit 101A in FIG. As shown in the figure, in step S311, an ordinal number K = 1 is set.
In step S312, an ordinal number J = 1 is set.

In step S313, it is determined whether or not there is a portion in which the keyword K registered in the keyword registration unit 201 matches the text sentence of the corporate user website 102-J. If there is no matching part, the process proceeds to step S315.
In step S314, if there is a matching part, the URL of the keyword K is inserted into the matching part of the text sentence to establish a link.

In step S315, K = K + 1.
In step S316, it is determined whether or not K = N is satisfied, that is, whether or not a match determination has been performed for all keywords registered in the keyword registration unit 201 for one company user website. If the above determination is not established, the process returns to step S313 and the above process is repeated.

In step S317, if the above determination is established, J = J + 1.
In step S318, whether or not J = M is satisfied, that is, whether all the keywords registered in the keyword registration unit 201 for all of the plurality of corporate user websites 102-1 and 102-2 have been matched. Judge whether or not. If the above determination is not established, the process returns to step S313 and the above process is repeated. If the above determination is true, the process is terminated.

Note that the URL insertion operation is performed each time a keyword of a new advertising company website is registered, and the insertion URL is deleted each time registration is canceled.
FIG. 8 is a flowchart for explaining an example of URL insertion operation of the automatic URL insertion unit 101A in FIG. As shown in the figure, in step S321, one text sentence of a plurality of corporate user websites 102-1 and 102-2 browsed from one of a plurality of general user terminals 104-1 and 104-2 is URL. It is determined whether or not there is a click on the part where the character is inserted. If there is no click, the process ends.

In step S322, information on the clicked date, company user website, and advertisement company website is stored.
In step S323, the number of clicks on the advertising company website is counted over a certain period.
In step S324, the number of clicks on the corporate user website is counted over a certain period, and the process is terminated.

In this way, it is possible to aggregate data for collecting the advertisement insertion fee from the service provider to the advertising company and from the corporate user to the advertising company.
Therefore, according to the present invention, it is possible to effectively and efficiently match the advertisements posted on the website with the purpose of the service provided to the website.
It is now possible for Web site contractors not only to pay usage fees to service providers, but also to expect revenue from advertising fees.

  When posting an advertisement on a Web site, it is not necessary to input general user keywords, register customer attributes, and the like, and it is possible to save the labor of the advertising company.

In the above description, the company user websites 102-1, 102-2,... Are distinguished from the advertisement company websites 103-1, 103-2,. Each of 102-2... Can be an advertising company website 103-1, 103-2.
For example, an automobile sales company's corporate user website 102-3 owns an automobile sales advertisement content as an advertising company website, and the keyword registration section 201 in the URL automatic insertion section 101A of the service provider website 101 uses “license” as a keyword. When “acquisition”, URL, and corporate user website 102-3 as an advertising company website are registered, the URL is inserted into the corresponding part of the text sentence of the company user website 102-1 at the driving school, and a link is made.

When each of the general user terminals 104-1 and 104-2 accesses the company user website 102-1 of the driving school to make a reservation for the license test, when the “license acquisition” portion is clicked, An advertisement for automatic sales is posted for each browsing of the general user terminals 104-1 and 104-2 from the company user website 102-3 of the automobile sales company.
In this way, the corporate user can collect an advertisement placement fee not only for the advertisement of the advertising company but also for the advertisement of the corporate user, thereby increasing the versatility of the present invention.

In FIG. 1 and FIG. 2, a service provider for HTML (Hypertext Markup Language) e-mails transmitted from the corporate user websites 102-1 and 102-2 to the general user terminals 104-1 and 104-2, respectively. The URL is inserted from the URL automatic insertion unit 101A of the Web site 101 into the portion corresponding to the text of the email.
In this way, it is possible to place advertisements that match the purpose of the service with high efficiency and efficiency even for e-mail, thereby making the present invention versatile.

It is a network block diagram which shows the outline of the link destination URL (Uniform Resource Locator) automatic insertion system to the Web site which concerns on this invention. It is a block diagram which shows schematic structure of 101 A of URL automatic insertion parts of the service provider Web site 101 in FIG. It is a figure which shows the example of the keyword, URL, etc. which advertisement company Web site 103-1 and 103-2 in FIG. 1 hold | maintain. It is a figure explaining the outline of the keyword registration part 201 of 101 A of URL automatic insertion parts in FIG. It is a figure explaining the outline of the keyword click holding | maintenance part 204 of 101 A of URL automatic insertion parts in FIG. It is a flowchart explaining the example of keyword registration operation | movement to 101 A of URL automatic insertion parts in FIG. It is a flowchart explaining the example of URL insertion operation | movement of 101 A of URL automatic insertion parts in FIG. It is a flowchart explaining the example of URL insertion operation | movement of 101 A of URL automatic insertion parts in FIG.

Explanation of symbols

DESCRIPTION OF SYMBOLS 100 ... Link destination URL automatic insertion system 101 to Web site 101 ... Service provider Web site 101A ... URL automatic insertion part 102-1, 102-2 ... Corporate user Web site 103-1, 103-2 ... Advertising company Web site 104 -1, 104-2 ... General user terminal 110 ... Internet 201 ... Keyword registration unit 202 ... Match determination unit 203 ... URL insertion unit 204 ... Keyword click holding unit

Claims (8)

In the link destination URL automatic insertion system to the website,
A plurality of corporate user websites for providing services including text content for posting on a general user terminal, the text content including a product name, service name, product, service description, etc.
It distributes advertisements by holding a product name, a service name, a product, and a keyword that links to the description of the service included in the text content posted on the corporate user website, and a URL that should be inserted by using the keyword as a link destination. Multiple advertising company websites for
Included in the text content posted on the corporate user website by providing a web application when building the corporate user website, registering the keyword and the URL of the link destination by accessing the advertising company website A service provider Web that determines whether or not there is a part that matches the registered keyword for the product name, service name, product, and service description, and inserts the URL of the link destination in the matched part A system for automatically inserting a link destination URL into a Web site, comprising: a site. When the service provider website is clicked on the part where the URL of the link destination is inserted for each text sentence of the company user website by accessing the general user terminal, the clicked date, It holds information on the corporate user website that has been posted and information on the advertising company website on which the advertisement has been posted by clicking, and stores the number of clicks on the advertising company website and the number of clicks on the company user website over a certain period of time. The system for automatically inserting a link destination URL to the Web site according to claim 1. The advertising company site holds a plurality of keywords that link to the product name, service name, product, and service description for the URL to be inserted with the text content posted on the company user website as the link destination. The system according to claim 1, wherein the system is registered in the service provider website. The corporate user website is a commercial name included in the text content posted on the other corporate user website as an advertising company website, a keyword that links to the description of the service, and a description of the service, and the link destination is itself. The link destination URL automatic insertion system for a Web site according to claim 1, wherein a URL to be inserted is registered in the service provider Web site. The service provider website, for HTML emails transmitted from the corporate user website to the general user terminal, includes product names, service names, products, and service descriptions included in the text text of the emails. 2. The Web site according to claim 1, wherein it is determined whether or not there is a portion that matches the registered keyword for the URL, and the URL of the link destination is inserted into the matching portion. Link URL automatic insertion system. In a method of automatically inserting a link destination URL into a website,
Building a corporate user website using a web application provided from a service provider website;
For advertisement distribution, the name of the product included in the text content posted on the corporate user website, the name of the service, the keyword that links to the description of the service, and the URL that should be inserted as the link destination are the advertising company website. A process to keep on site,
Registering the keyword and the URL of the link destination by accessing the service provider website from the advertising company website;
Determining whether there is a portion that matches the keyword registered for the description of the product or service posted on the company user website;
A method of automatically inserting a link destination URL into a Web site, comprising the step of inserting the URL of the link destination into a matching part. In a program for executing automatic link destination URL insertion to a website on a computer,
A procedure for building a corporate user website using a web application provided from a service provider website;
In order to distribute advertisements, the name of the product included in the text content posted on the corporate user website, the name of the service, the keyword that links to the description of the service, and the URL that should be inserted with the link itself as the advertising destination The steps to keep on your site,
Registering the keyword and the URL of the link destination in accessing the service provider website from the advertising company website;
A procedure for determining whether or not there is a portion that matches the keyword registered for the description of the product and service posted on the company user website;
A program for executing automatic insertion of a link destination URL into a Web site by a computer, comprising a step of inserting the URL of the link destination into a matching part. In a service provider website that automatically inserts a link destination URL into a corporate user website that is constructed by providing a web application,
An advertisement that distributes advertisements by holding a keyword that links a product name, service name, product, or service description included in the text content posted on the corporate user website, and a URL that should be inserted as a link destination A keyword registration unit that registers the keyword and the URL of the link destination when accessing a corporate website;
Whether there is a part that matches the keyword registered in the keyword registration unit with respect to the product name, service name, product, and service description included in the text content posted on the company user website A match determination unit to determine;
A URL insertion unit that inserts the URL of the link destination into the portion determined to match by the match determination unit;
When the portion where the URL of the link destination is inserted into each text sentence of the corporate user website is clicked by accessing the general user terminal, the clicked date, the clicked corporate user website, the click A keyword click holding unit that holds information on the advertising company website on which the advertisement is posted and stores the number of clicks on the advertising company website and the number of clicks on the company user website over a certain period of time. Service provider website.

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