JP4841783B2 - Elevator display system - Google Patents

Description

[0001]
[Background]
Market-driven economies are largely the basis for unprecedented affluence enjoyed by many members of the world's industrialized society. Advertising plays an important role in this affluence by communicating information about the goods and services available to consumers and also creating the need for products and services. Advertising is so widespread that consumers are figuratively floating in a sea of competing messages. As a defense, many learn to ignore most of the things directed at them. For example, a convenient wireless “remote control” allows TV viewers to quickly mute TVs or switch channels during commercials. In response, advertisers are most likely to be interested, i.e., most likely to have the power to purchase specific goods and services, and are particularly attractive as targeted consumers. There is a need to set goals for consumer groups that are most likely to talk about. Advertising, like most of today's economy, is a very competitive field. There is a constant need for new ways of achieving and approaching to attract consumer attention.
[0002]
Therefore, a network of displays in the elevator that convey advertisements to elevator passengers has recently been proposed. Viewers are targeted based primarily on the physical layout of the elevator. For example, an elevator in a building in a financial district provides a specific audience on a daily basis and as expected, and an elevator in a building in a production district provides as well, with different audiences. Although advertising can be provided accordingly. It is more important for advertisers that consumers are confined and that viewers are advertised for at least a short time. Networking elevator displays using the Internet, using server computers accessible via the Internet, and building servers located in each building with elevators or adjacent to multiple building complexes It has been proposed to use and control the display. The building server includes a storage device that stores information for display by the elevator display and provides this information to each elevator display according to a schedule. The building server can track the frequency of use, occupancy of each elevator, floors where it frequently lands, and adapt advertisements accordingly. A detection device can provide feedback about passengers carried in each elevator. The building server can also generally track the revenue that can be collected from each advertiser based on the factors discussed above and based on information from each building server collected by the central Internet server for billing purposes. .
[0003]
For example, proposed systems known within the art include the system disclosed in US Pat. No. 5,844,181 issued Dec. 1, 1998 under the name “Information Display System”. It is. Another proposed system is described in the international patent application WO 99/3624 published July 22, 1999 under the name “Information Distributing System for Use in Elevators”. WO 99/3624 corresponds to the applications of US patent application Nos. 09 / 009,279, 09 / 123,284. All of the above are incorporated herein by reference.
[0004]
U.S. Pat. No. 5,844,181 discloses a display device that facilitates simultaneous display of advertisements and general news information to elevator passengers. The information is broadcast from a remote central control room and contains the latest versions of advertisements and general information, which are transmitted to and stored in a display storage device, and then displayed on the display device according to a remotely modifiable program schedule. Displayed on the display screen. The display device is updated to include a copy of the latest broadcast schedule and automatically displays the daily program according to the latest broadcast schedule. Each of the elevator display devices can be individually addressed, so that a group of displays can be updated simultaneously with new information from a remote central location.
[0005]
The international patent application of International Publication No. WO 99/36341 features a system that displays video information to elevator passengers according to a playlist. Video information can include a combination of video advertisements, real-time general information, and building related information. The system disclosed in this patent application generally includes an elevator display unit having a display monitor for displaying video information to passengers and a local building server that receives schedule information over a data communication path. According to the schedule information, the local building server generates a broadcast list.
[0006]
The proposed system generally uses at least one server per building or building complex with an elevator and may require a high-capacity constant Internet connection, such as dedicated T1 or DSL. Such a dedicated Internet connection can be expensive, and it can be expensive to install and “wire” the server computer, and to install a dedicated network between the elevator display and the building server computer. Furthermore, in recent years, the reliability and capabilities of computers and networks have made tremendous and significant progress, but in a relatively small group of networked computers that have servers that communicate with several clients (eg, elevator displays). Even operating the system may require continued help from the network administrator. The cost and maintenance costs of the proposed system could greatly limit their use.
[0007]
In addition, the proposed system is a “top-down” or “broadcast” method, which provides revenue to entities contracted with a building or elevator owner for control of displays in multiple elevators. Has been adapted to increase. This entity sells “airtime” on the display, manages the display of various advertisements on the display, and receives fees for doing so. Individual building or elevator owners may be incapable of managing advertisements displayed on their elevators and utilizing advertising revenue.
[0008]
The proposed system is interesting and can show the technical progress of advertising in the art very well, but it reduces costs and requires cooperation to do this advertising, such as the owner of a building or elevator Improvements that will give more opportunities and control to various parties will be useful and welcome. Accordingly, it is an object of the present invention to address one or more of the above-mentioned drawbacks of the art.
[0009]
DISCLOSURE OF THE INVENTION
In accordance with one aspect, the present invention provides a system for providing or facilitating providing selected information to an elevator passenger. The system can include a server computer and at least one elevator computer, the server computer including a server central processing unit (CPU), a server storage device including at least random access memory, and the Internet. A telecommunication device for communicating. The server storage device includes a content database to assist in providing the selected information to the elevator computer. The elevator computer includes an elevator computer central processing unit (CPU), an elevator computer storage device including at least an elevator computer RAM, a second telecommunications device that typically includes a modem for receiving telephone calls, and an elevator passenger. A display for displaying information.
[0010]
In the elevator computer, the elevator computer CPU detects the following telephone call to the modem, and starts communication with the server computer via the second telecommunication device in response to the detection. Information that is responsive to the communication of the user, including the selected information or at least one of making it easier to provide the selected information to the elevator passenger, receiving the information, seen by the elevator passenger Program instructions stored in the elevator computer storage device for performing at least one of displaying information on the display or storing information in the storage device.
[0011]
A telephone call can be viewed as a “phone home” signal that prompts the elevator computer to establish communication with the server computer in order to receive information for display, which causes the elevator computer to Can be used to make almost immediate updates. The elevator computer may also include program instructions for initiating communication with the server computer in accordance with a schedule for receiving scheduled updates of information for display to elevator passengers. Thus, the present invention advantageously eliminates the need for an expensive permanent connection to the Internet. Since existing elevators have a modem associated with the elevator, the system of the present invention can be implemented at reduced cost.
[0012]
In general, the server computer is located far from the elevator and further away from the building in which the elevator is housed, and provides information for display to multiple elevators in different buildings. The server computer can provide as a host a website that allows the user to select, via a content database, information to be provided to the elevator computer for transmission to the elevator passengers.
[0013]
The invention also includes additional aspects, such as a method of providing information to elevator passengers, as described in the following disclosure.
[0014]
These and other objects, features and advantages of the present invention will become apparent from the following description and the accompanying drawings.
[0015]
BEST MODE FOR CARRYING OUT THE INVENTION
FIG. 1 generally illustrates a system 10 for providing information to elevator passengers. The system 10 includes a server computer 12 having a server central processing unit 14 (CPU), a server storage device that may include a RAM 16, a read only memory (ROM) 18, a hard disk device 20, and an Internet generally indicated by reference numeral 28. And a telecommunication device 24 for communicating, as indicated by reference numeral 26. As will be appreciated by those skilled in the art, the Internet 28 is literally an interconnected network of computers placed on the earth, dedicated trunk transmission lines, satellite communications uplink and downlink, and part of a public telephone network. And various gateway and router computers, high performance switching devices. The server computer 12 includes a content database 34 representative of information available for display to elevator passengers and as a host a website 38 including at least one page for access using a standard browser. You can also
[0016]
In addition, the system 10 includes at least one elevator computer 60 for placement with the elevator 50 to provide information to elevator passengers. The elevator computer includes an elevator computer central processing unit (CPU) 62, a display 64 for communicating information to the elevator passengers, an elevator computer storage device that can include a RAM 66, a ROM 68, a hard disk device 70, the Internet 28 and the public. A telecommunication device 72 for communicating with another computer using one or both of the telephone network 82. The telecommunication device 72 includes a modem 73 for receiving at least an incoming telephone call, as indicated by reference numeral 80. In general, the elevator computer 60 uses a modem 73 and a public telephone network 82 to access the Internet 28 via an Internet service provider (ISP) 84.
[0017]
Further, the system 10 generally includes a user access computer 100 including a CPU 102, a RAM 104, a ROM 106, a storage device including a hard disk storage device 108, a display 110, and a public telephone network 82, as indicated by reference numeral 114. A telecommunication device 112 for communicating with other computers through one or both of these. The user computer 100 can also include a user input device 115 that includes one or more of a keyboard, mouse, light pen, or tablet, digitizer, and the like. The user computer 100 is typically an IBM or Apple personal computer suitable for executing a browser program and accessing the Internet 28.
[0018]
Further, the system 10, like the other computers described, includes a CPU 152, a storage device that can include a RAM 154, a ROM 156, and a hard disk storage device 158, a display 162, generally one of the public telephone network 82 and the Internet 28, or A diagnostic monitor computer 150 can also be included, including a telecommunication device 160 for communicating with other computers through both. The above-described user input devices can be attached to the diagnostic monitor computer 150. The diagnostic monitor computer 150 monitors the operation of an elevator, such as the elevator 50, generally through communication with a diagnostic interface unit 204 (shown in FIG. 3) disposed with the elevator 50. Should an elevator monitor, such as elevator 50, indicate that repair is required, a repair clerk can be requested and dispatched to repair the elevator. In another embodiment of the invention, the functions of the server computer 12 and the diagnostic monitor computer 150 are combined so that one computer, such as the server computer 12, operates to perform the functions of the diagnostic monitor computer 150.
[0019]
As described above, the computers 12, 60, 100, 150 can include telecommunications devices 24, 72, 112, 160, respectively. As used herein, the term “telecommunications equipment” refers to selected interconnection mechanisms such as public telephone networks or the Internet, 90, V.I. In the case of the Internet, such as 32, it refers to a device that uses a selected communication protocol such as TCP / IP and facilitates electrical communication with another computer. For example, the telecommunications device can include a network card, such as an Ethernet card, and / or a modem for accessing a network connected to other computers, such as through an intranet or the Internet 28. The telecommunication device may also include circuitry providing a port such as parallel, serial, Scsi, USB, firewire, other such as known within the art, and protocols such as AppleTalk. The above are merely examples of telecommunication devices.
[0020]
According to the present invention, the content database 34 of the server computer 12 assists in providing the selected information for display by the display 64 to the elevator computer 60. The content database 34 will typically represent various advertising materials that may be in the form of audio files, video files, picture files, text, and the like, for example. Various applets can also be included to provide to an elevator computer (described below) that is executed locally to provide information to elevator passengers. The content database 34 may include information stored locally, i.e., on a storage device of the server computer 12, and further links to information available elsewhere such as on other sites of the Internet 28. Or it can contain pointers. At least one of the content database 34 and the website 38 may also include provisions for directing stream information such as audio, video, etc. to the elevator computer 60.
[0021]
The website 38 facilitates the selection of information through the content database and allows various selections of information through the content database so that the user can efficiently review the information represented by the content database 34 and appropriately choose to provide it to the elevator computer. Various menus, dialog boxes, property sheets, buttons, hypertext links, etc., distributed over various web pages can be provided. In general, the website 38 allows the user to access the server computer 12 via a browser program running on the user computer 100 and to display information for display to elevator passengers of the elevator 50 via the content database 34. Use a browser to select interactively. Typically this involves browsing various content represented by the content database 34 and previewing that content to determine the information that is most interesting to passengers of the elevator 50 controlled or operated by the user. That is, listening to various audio clips and watching pictures, mpeg movies, avi movies, and the like. The user can also specify real-time information for display by the elevator computer display 64. In addition to selecting the information to be displayed, provision may be made for the user to select the time for which the predetermined information is to be displayed, eg, the day and the time of the day. In addition, the website 38 should include provisions for the user to identify elevator computers that need to receive the selected information. The website 38 can be implemented using various program technologies and languages such as Java, HTML, etc., known in the art, and associated program instructions that reside in the storage of the server computer 12.
[0022]
FIG. 2 illustrates one way in which system 10 can operate in accordance with the present invention. As indicated by block 120, the user accesses the website 38 of the server computer 12 via a suitable program, such as a browser. Proceeding to block 124, the user selects information to be displayed on the display 64 of the elevator computer 60, and further selects the selected schedule, such as a schedule for display, which facilitates display of the selected information. Information related to information can be provided. In addition, the user identifies a particular elevator computer to display the selected information, as indicated by block 126. Proceeding to block 128, a telephone call is made to the modem 73 of the telecommunications device 72 of the elevator computer 60. A “telephone-directed” telephone call can be made using a modem (not shown in FIG. 1) and a public telephone network 82, as shown by the connection 121 shown in FIG. Could be done by a computer, or could be done manually. Normally, this “telephone guidance” telephone call is made to the modem 73 by the user via the user computer 100. A telephone call is detected as indicated by block 130. The elevator computer 60 can detect this telephone call by detecting a predetermined number of ringing sounds, such as a single ringing tone followed by a hang-up. In response to detecting the telephone call, elevator computer 60 will initiate communication between server computer 12 and elevator computer 60 using Internet 28 as indicated by block 132. Normally, the elevator computer 60 makes a telephone call using the modem 73 and accesses the server computer 12 via the public telephone network 82, ISP 84 and the Internet 28. In response to communication between the elevator computer 60 and the server computer 12, such as the elevator computer 60 identifying itself to the server computer 12, the elevator computer stores the storage device of the server computer 12, as indicated by blocks 134, 136. Or from other computers designated by the server computer 12 or the like. As described above, the information received by the elevator computer 60 is the schedule information for selecting when the selected information should be displayed, selected primarily by the user when accessing the website 38, selection The number of times the displayed information is displayed can be included. In this way, a user browsing the website 38 can selectively apply or select display information that he or she wishes to display or communicate to an elevator passenger of a particular elevator, such as the elevator 50. At least one of affecting when the displayed information should be displayed.
[0023]
Accordingly, the elevator computer 60 detects at least the following telephone call received by the modem 73 of the telecommunication device 72 and starts communication with the server computer 12 in response to the detection. Performing at least one of receiving information in response to communication between computers, displaying information on display 64 of elevator computer 60, or storing information in a storage device of elevator computer 60 In order to do so, it includes program instructions executed by the elevator computer CPU62.
[0024]
The present invention advantageously provides the elevator computer 60 with the use of a “telephone guided” telephone call that prompts the elevator computer 60 to connect to the server computer 12 to receive information. Thus, one of the advantages of the technology is that many existing elevators already have a modem associated with the elevator, and the system can be implemented more easily.
[0025]
The present invention selects the information to be displayed via the content database 34 without using an intermediate building server that constantly communicates with the server computer 12, such as over the Internet 28, on the display 64 of the elevator computer. It is noted that it is possible to display selected information. The elevator computer 60 may include appropriate program instructions for executing some or all of the instructions normally executed by the proposed system's building server.
[0026]
New information is automatically provided to the elevator computer 60 at scheduled intervals and can then be displayed by the elevator computer 60 according to a display schedule. For example, the elevator computer 60 has been selected to facilitate receiving not only selected information for display, but also other information such as a broadcast list for scheduling the display of display information. It is possible to automatically communicate with the server computer 12 at the time. Information is downloaded from the server computer 12 to the elevator computer 60, but the server computer 12 can also provide instructions to the elevator computer 60 for receiving information from sources other than the server computer 12. If necessary, provision for scheduled real-time display of stream video or audio received from a computer storage other than the computer storage of the elevator computer can be included. The stream information can be displayed simultaneously with information previously stored on the elevator computer storage device, such as on different portions of the display 64 of the elevator computer 60. Stream information can be real-time, such as from a source that generates information in conjunction with the display of information.
[0027]
Accordingly, program instructions stored in the storage device of the elevator computer 60 are selected or received at predetermined intervals so that the elevator computer 60 receives information for display on the display 64 of the elevator computer 60. Electrical communication with the server computer 12 is possible. However, in the unlikely event of an emergency, or in the unlikely event that the building manager or elevator operator determines that the display needs to be updated immediately, the present invention is An economical way of doing so is possible via a “telephone guidance” telephone call to the modem 73 of the telecommunication device 72.
[0028]
It is noted that each elevator computer need not have its own modem, and elevator computer 60 can include a telecommunication device 72 that communicates over the network to share the modem with other elevators. Each such telecommunications device sharing a modem can be considered to include such a modem for purposes of definition herein. FIG. 3 shows an example of a telecommunications device 72 that includes a modem 73 that is not located in or on the elevator 50. For example, in FIG. 3, the elevator 50 is shown positioned within the elevator hoistway 202. The machine room above the elevator hoistway 202 often houses a diagnostic interface unit 204 that monitors the performance of the elevator 60. The diagnostic interface unit 204 can communicate with the elevator computer 60 over a network, as indicated by reference numeral 74. In the unlikely event that the monitored parameter falls outside the predetermined range, or otherwise it is determined that there is a problem that needs to be addressed, the diagnostic interface unit 204 may Communication with the diagnostic monitor computer 150 can be established via the public telephone network 82. The diagnostic monitor computer 150, or its operator, can then contact an appropriate repair clerk to be dispatched to the elevator in need of repair. In one embodiment of the present invention, the network 74 is also adapted to receive a “telephone guidance” signal that informs the elevator computer to establish communication with the server computer 12 to receive information. And is connected to the modem 73.
[0029]
As described above, the elevator computer 60 can detect a telephone call without answering the telephone call. That is, the elevator computer 60 can include a program that detects the number of times a ringing tone is selected and initiates communication with the server computer 12 when the number of times the ringing tone is selected. Alternatively, elevator computer 60 includes instructions for responding to a telephone call and confirming that the telephone call is being routed by a selected user or authorized source, such as user computer 100. Can include programs. If the telephone call is answered, the user computer 100 can communicate information about the selected information to be received by the elevator computer 60 to the elevator computer 60, which information is selected for display. The identification information stored by the server computer 12, at least one of the information and the schedule time, can be preferential or alternative. When the elevator computer 60 establishes communication with the server computer 12, the elevator computer 60 then communicates the identification information of the information received to the server computer 12. In response to this identification information, server computer 12 then facilitates providing the selected information to elevator computer 60. As server computer 12 waits for elevator computer 60 to establish communication in response to a “telephone” telephone call, the identification information of the information received by elevator computer 60 is not stored by server computer 12. Therefore, this technology enables at least one of realizing higher security and saving the resources of the server computer 12.
[0030]
If necessary, both the elevator computer and the server computer can retain such identification information, for example, a comparison can be made by one or both of the elevator computer and the server computer. If the computer does not match the information received by the elevator computer, an error has occurred or other problems have occurred. Server computer 12 then informs the user of the discrepancy, such as by an automated email message sent to user computer 100. The user computer 100 can also provide specific information to both the server computer and the elevator computer so that when the elevator computer 60 establishes communication with the server computer 12, the information can be compared as a security method. If the specific information does not match, the elevator computer 60 does not receive information for display on its display. The particular information need not be related to identifying information received by the elevator computer 60 for display.
[0031]
It is noted that the elevator computer 60 need not communicate with the server computer 12 using the modem 73 of its telecommunications device 72. The telecommunications device 72 of the elevator computer 60 may include a network card that connects the elevator computer 60 to an intermediate server computer, such as the intermediate server computer 200 shown in FIG. 1, which may be a building server computer. The intermediate server 200 can then facilitate communicating with the server computer 12 over the Internet 28 and further passing the selected information to the elevator computer 60.
[0032]
As mentioned above, an important feature of the present invention is the use of “telephone guidance” telephone calls. This feature eliminates the need for constant internet communication between the elevator computer 60 and the server computer 12, or the need for constant communication between the intermediate building server computer 200 and the server computer 12, or It can help eliminate or otherwise reduce the number of interconnected computers and the length of time they are interconnected. The above is considered an advantage over many proposed systems and provides a simpler, more economical system for providing information to elevator passengers.
[0033]
In one aspect, the present invention can provide many of the subscriber-driven elevator display systems, but a “broadcast” method can sometimes be useful. The present invention provides for display conditions that are set according to a fixed schedule or that are set by the server computer 12 but that do not necessarily require full control by an individual user associated with a particular elevator or group of elevators. Depending on the specific time and frequency, it may include provision that specific information is required to be displayed on selected or all elevator computers.
[0034]
Accordingly, it will be understood that the present invention efficiently accomplishes the objects set forth above and which are apparent from the disclosure herein. Those skilled in the art who are informed of the disclosure herein may make specific changes to the above-described configurations without departing from the scope of the invention, so all matters contained in the above-mentioned disclosure, including the drawings, It is to be construed as illustrative rather than limiting. For example, the computer described above can include a hard disk device, but a computer in a given application can use at least one of RAM and ROM, and can dispense with a hard disk device. Such a computer is considered to be within the scope of the present invention.
[0035]
As another example, a computer program is a technique that allows a person skilled in the art to make significant changes to write a program that provides a predetermined function of a programmed processor. The programming method can be changed. The sequence of processing steps and their configuration can be changed, and thus the disclosed sequence of steps can be changed without departing from the scope of the present invention.
[0036]
In one aspect, the user or users have direct access to the server computer 12 via a user input device such as a keyboard, a pointing and selection device such as a mouse or light pen, or a display connected to the server computer 12. be able to. The telecommunications device of server computer 12 may include a modem 73 for making a “telephone” telephone call to an elevator computer, such as elevator computer 60.
[0037]
Accordingly, the claims should include the general and specific features of the invention described herein, as well as all statements of the scope of the invention that would be included between them in language. Is intended to be understood.
[Brief description of the drawings]
FIG. 1 generally illustrates a system for providing information to elevator passengers in accordance with the present invention.
FIG. 2 illustrates in more detail one way in which the system of FIG. 1 can be operated to display information to elevator passengers.
FIG. 3 illustrates the incorporation of a diagnostic monitor unit, often used to monitor the performance of an elevator or elevators, into the system of FIG.

Claims (18)

An elevator computer arranged with an elevator to provide selected information to an elevator passenger,
A central processing unit (CPU);
A display electrically connected to the CPU for transmitting information to an elevator passenger;
A storage device that includes at least a RAM, stores information for display to elevator passengers, and stores program instructions for execution by the CPU;
A telecommunication device including a modem;
In addition,
a) Detecting a phone call coming to the modem,
b) in response to the detection, initiate another communication with another computer;
c) receiving information in response to said another communication between said computers;
d) at least one of displaying the information on the display for viewing by an elevator passenger and storing the information in the storage device;
An elevator computer comprising program instructions stored in the storage device, executed by the CPU.   The computer of claim 1, further comprising program instructions stored in the storage device for executing instructions b) and c) without communicating with an intermediate building server computer. Elevator computer.   The elevator computer of claim 1, wherein the telecommunication device is adapted to access the Internet via a network without using the modem.   2. The elevator computer according to claim 1, wherein the program instructions include instructions for detecting the telephone call without answering the telephone call. The elevator computer of claim 1, wherein the program instructions further include instructions for confirming that the telephone call is being sent by an authorized source. The program instructions are:
a) answer the telephone call;
b) receiving first information from the source that made the call;
The program instructions for receiving the first information further comprises instructions for receiving the information for an elevator passenger in response to the another communication. The elevator computer described. A system for providing or facilitating providing selected information to an elevator passenger, comprising a server computer and at least one elevator computer, said server computer Is
A server central processing unit (CPU);
A server storage device including at least a server RAM and storing a content database for facilitating providing information to the elevator computer for transmission to elevator passengers;
A telecommunication device for communicating over the Internet;
The elevator computer includes:
An elevator computer central processing unit (CPU);
An elevator computer storage device including at least an elevator computer RAM;
A second telecommunication device including a modem;
Display,
In addition,
a) Detecting a phone call coming to the modem,
b) In response to the detection, initiate another communication with the server computer via the second telecommunication device;
c) receiving information in response to said another communication between said computers;
d) at least one of displaying the received information on the display for viewing by an elevator passenger and storing the information in the storage device;
A system comprising: program instructions stored in the storage device, executed by the elevator computer CPU.   The elevator computer further includes program instructions stored in the storage device of the elevator computer for executing instructions b) and c) without electrically communicating with an intermediate building server computer. 8. The system of claim 7, wherein   The system of claim 7, wherein the telecommunications device is adapted to access the Internet without using the modem.   The system of claim 7, wherein the program instructions include instructions for detecting the telephone call without answering the telephone call.   8. The system of claim 7, wherein the program instructions further include instructions for verifying that the telephone call is being sent by an authorized source. The elevator program instructions are:
a) answer the telephone call to establish communication with the source that made the call;
b) receiving first information from the source that made the call;
Further comprising instructions for, the program instructions for receiving the first information, the to the server computer in response to the first information, the information for the elevator passengers to receive in response to said other communication 8. The system of claim 7, further comprising instructions for identifying. The server computer is
a) providing an Internet website accessible to a selected user via a browser for browsing a content database of information;
b) Select the selected information via the content database;
c) instructing to facilitate the provision of the information to the elevator computer in response to provision of the elevator computer identification information to the server computer by the elevator computer;
8. The system of claim 7, including server program instructions stored in the server computer storage device, executed by the server computer CPU.   14. The server program instructions for providing the information include instructions for initiating the another communication between the server computer and the elevator computer using the Internet. system. A method of communicating selected information to elevator passengers, comprising:
For accessing a selected server computer using a browser program via the Internet, for selecting information via a content database associated with the server computer, and for communicating to an elevator passenger via the browser Providing identification information of a selected elevator computer including a display to the server computer;
Making a telephone call through a telephone system to a modem connected to the selected elevator computer;
Detect the phone call,
In response to detecting the telephone call, initiate another communication between the elevator computer and the server computer;
At least providing the information to an elevator passenger via the display associated with the elevator computer in response to communication between the computers and storing the information in a storage device of the elevator computer; Do one side,
A method comprising:   The method of claim 15, comprising displaying the selected information on the display associated with the elevator computer.   16. The method of claim 15, wherein initiating communication between the elevator computer and the server computer includes the elevator computer calling an ISP with a modem.   16. The method of claim 15, wherein initiating communication between the elevator computer and the server computer includes communicating over the Internet without using a modem.

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