MXPA99000245A - Announcement with motion detection - Google Patents

Abstract

The present invention provides an efficient solution for regulating the amount of advertising or advertisements directed towards a particular consumer. In its broadest sense, the present invention gives advertisers the ability to expose consumers to advertisements for a specified period, as well as collect information regarding the exposure a customer has had with an advertisement or ad group before performing A purchase. Based on this information, advertisers can make strategic decisions on how to market their products more efficiently. Additionally, the present invention eliminates the waste associated with advertising to an auditorium or non-existent auditoriums that have already been continuously exposed to previously similar advertisements. Ads will only show when someone is present to see them. As a result, the way in which ads are presented to consumers can be verified and managed more efficiently.

Description

ANNOUNCEMENT WITH MOTION DETECTION FIELD OF THE INVENTION This invention relates in general to articles for the consumer and more particularly to a system and method for controlling and directing advertisements based on the detection of movement near a telephone based on a touch-sensitive screen. . BACKGROUND OF THE INVENTION As the deregulation of the telephone industry continues and as companies prepare to enter the local dial-up market, there is a need to offer new and innovative services that distinguish common carriers from their competitors. This can not be achieved without introducing new local access network architectures that will be able to support these new and innovative services. Conventionally, telephones in the customer premises and / or data connections contain separators for analog voice calls of other data services, such as Ethernet transported over digital subscriber line (DSL = Digital Subscriber Line) odems. Voice signals and voiceband data are sent through a communications switch in a local exchange or exchange to a carrier between exchanges or Internet service provider. DSL data is sent through an asynchronous looped switch for digital subscriber (DSLAM = Digital Subscriber REF 29198 Loop Asynchronous Mode), which may include a router. The DSLAM switch connects many lines and directs the digital data to a digital switch of the telephone company. A major problem with this configuration is that carriers between exchanges attempting to penetrate the territory of the local telephone company must lease trunk lines from the local telephone company's switch to the company's network between exchanges for digital traffic. In addition, the Internet service provider must rent a modem from the local telephone company on the DSLAM switch and direct their data through the digital switch of the local telephone company. In this way, the local telephone company rents and / or provides a significant amount of equipment, increasing the cost of entry for any other company that tries to provide local telephone services and making it difficult for companies between exchanges to differentiate their services. In addition, since the DSL modem technology is not standardized, in order to ensure compatibility, the DSL modem that is provided by the local telephone company must also be provided to the end user on the customer's premises equipment.

(CPE = Customer Premises Equipment). Additionally, since the network is not completely controlled by companies between exchanges, it is difficult for companies between exchanges to provide data at committed supply rates.

Any performance improvements implemented by companies between plants can not be achieved by their customers, due to the capabilities of the local telephone company's team, whether or not they meet their performance needs. In this way, it is difficult for companies between exchanges to convince potential clients to change their equipment or use their services. These factors ensure the continued presence in the market of the local telephone company. As part of this system, there is a need for architectures, services and improved equipment that are used to distinguish the products and services of the companies between plants. Current ad systems try to capture large numbers of prospective customers by consistently repeating the same advertising. Most traditional advertising media such as radio and television, rely on the consumer being within a sensory proximity of the device presenting the advertising. Advertisers must continually repeat commercials in order to ensure the maximum number of consumers are exposed to the products that are advertised. As an example, television is such a means that it continually repeats the same commercials over a period of time. As a result of the continuous repetition of the same advertising, consumers have to be dissuaded and can change channels to avoid advertising.

With the emergence of consumer items such as screen phones, advertisers or advertisers now have a new medium from which to launch ads for their products. As with the traditional advertising medium, the question becomes objective of consumers in such a way that an advertisement receives the maximum benefit in the most efficient way. The technology for motion detection used in conjunction with a screen phone allows an advertiser to detect the presence of the consumer in the area of the device and control the exposure of advertisements to the consumer based on specified criteria. The criteria specified may depend on any number of details, a few of which are prior exposure, prior purchases, prior interest in the particular category of items or services or time of day. By detecting the movement within the proximity of the screen phone coupled with the knowledge of the specified criteria, the device can efficiently regulate the amount and nature of the advertising performed within a particular home. By efficiently regulating and managing the method by which ads are distributed to consumers, advertisers can target their products to potential customers without having to continually re-advertise their ads. The resulting efficiency eliminates the need to repeat an advertisement several times, so that by the simple possibility based on repetition, an interested client will eventually be present to see the announcement. Additionally, by using simple registration methods, an advertiser can track the amount of time a consumer has been exposed to the ad, the specific nature of the ad they took the time to see, and whether they took the time to seek more information about the ad. product (for example a coupon, web page or interactive demonstration). As a result of advertisers who have this means to determine the exposure time that consumers have spent with specific ads, advertisers can distribute their ads more efficiently. It is no longer necessary for an advertiser to flood the consumer with a continuous stream of potentially irrelevant ads. Using the information obtained from registering when and what was seen by the consumer, advertisers can target consumers with specific advertisements at specific times of the day. This control over the time that a consumer is exposed to a particular ad can also stimulate or attract consumers to see more ads, as the consumer makes sure that they are not dragging him as a herd with a barrage of ads that he has already seen.

Advertisers can also collect geographic information as well as how long the ads were viewed by the consumer and use this information to assist in deciding when a consumer will likely make a purchase decision. COMPENDIUM OF THE INVENTION In order to provide an improved network, it is convenient that companies between exchanges have access to at least one of the lines of twisted pairs or alternate wireless installation that connects each of the individual users to the local telephone network before the lines are routed through the equipment of the conventional local telephone network. It is preferable to have access to these lines before the separator and the modera technology offered by the local service providers. By gaining access to the twisted pair wires that enter customer facilities, inter-exchange companies can differentiate their services by providing superior bandwidth, improve the capabilities of the equipment in customer facilities, and reduce total system costs. client by providing competitive service alternatives. The new architecture can use a videophone and / or other services to provide new services to an end user; a Director of Intelligent Services (ISD = Intelligent Services Director) arranged near the client facilities to multiply "and coordinate many digital services on a single twisted pair line, - a facility management platform (FMP = Facilities Management Platform) arranged at the central of the local telephony network to direct data to an appropriate inter-company carrier network, and a Network Server Platform (NSP) coupled to the FMP to provide new and innovative services to the customer and to distinguish services provided by the inter-exchange companies of those services provided by the local telephone network As part of this system, an aspect of the invention provides a novel method and apparatus for determining the amount of time a consumer is exposed to a particular ad When collecting information based on the exposure time, the anu nciante can determine the specific tastes and dislikes to each client and target the client with an appropriate advertisement or advertisement. The information collected is processed and applied to show custom-tailored ads specifically to the individual preferences of the client. The present invention also provides an efficient solution for regulating the amount of advertisements directed to a particular client. In its broadest sense, the present invention gives advertisers the ability to expose consumers to advertisements for a specific period, as well as to collect information on the exposure that a customer has had with an ad or ad group before it is advertised. make a purchase. Based on this information, advertisers can make strategic decisions on how to distribute their products more effectively. Additionally, the present invention eliminates the waste associated with advertising to a non-existent audience and audiences that have already been continuously exposed to previously similar advertisements. Ads will only show when someone is present to see them. As a result, the way in which advertisements are presented to consumers can be verified and managed more efficiently. BRIEF DESCRIPTION OF THE DRAWINGS The above summary of the invention, as well as the following detailed description of preferred embodiments are best understood when read in conjunction with the accompanying drawings which are included by way of example and not by way of limitation with respect to the claimed invention. Figure 1 illustrates a modality of a twisted pair local loop architecture of hybrid fibers. Figure 2 is a block diagram of a modality of a smart services manager consistent with the architecture shown in Figure 1.

Figures 3A and 3B illustrate a modality of a videophone consistent with the architecture shown in Figure i. Figure 4A is a block diagram of a mode of a platform for administration of facilities consistent with the architecture shown in Figure 1. Figure 4B illustrates a block diagram of a network server platform embodiment consistent with the architecture shown in Figure 1. Figure 5 illustrates a flow diagram showing the steps required for the motion detected advertisement operation to be used in conjunction with the videophone shown in Figures 3A and 3B. Figures 6, 7 and 8 illustrate an embodiment of an advertisement display when the detected movement announcement stages shown in Figure 5 are activated. DETAILED DESCRIPTION OF THE PREFERRED MODALITIES With reference to Figure 1, a first architecture of exemplary communication network employing a twisted-pair local loop architecture with hybrid fibers (HFTP = Hybrid Fiber, Twisted-pair) 1. A Director Intelligent Services (ISD = Intelligent Services Director) 22 can be coupled to a switchboard 34 via a hybrid fiber interconnection, with twisted pair wire, wireless and / or other customer connection 30, a connector block 26 and / or a frame Main Distribution (MDF = Main Distribution Frame) 28. The ISD 22 and the local central or local exchange 34 can communicate with each other using, for example, framed spectrum formats, with time division, with frequency division, synchronous, asynchronous and / or dispersed, but in exemplary modalities it uses DSL modem technology. The central 34 preferably includes a platform for administration of facilities (FMP) 32 to process data exchanged through the client connection 30. The FMP 32 can be configured to separate simple old telephone service (POTS = Plain Old Telephone Service) from the rest of the data in the client connection 30, using for example a modem with virtual radio channel with link (TVRC = Tethered Virtual Radio Channel) (shown in Figure 4A). The remaining data may be output to a high-speed main structure (for example an optical fiber network) such as a switching network with asynchronous transfer mode (ATM = Asynchronous Transfer Mode). The analog POTS data may be sent directly to a public switched telephone network (PSTN) 46, and / or may be digitized, directed through the high-speed main structure network, and then sent out to the PSTN 46. The FMP 32 can process data and / or analog / -digitalized voice between the equipment of the client facilities (CPE) 10, and any number of networks. For example, the FMP 32 can be interconnected with a Synchronous Optical Network (SONET) 42 for interconnection to any number of additional networks such as a main InterSpan 48 structure, the PSTN 46, a public switched telephone network (e.g. the SS7 network for call configuration 44) and / or a Network Server Platform (NSP) 36. Alternatively, the FMP 32 can be connected directly to any of these networks. One or more of the FMPs 32 can be connected directly to the high-speed main structure network (for example direct fiber connection to the SONET network 42) or can be linked by a trunk line (for example trunk 40 or 42) with one or more additional networks. The NSP 36 can provide massive cache storage for various information that can be provided through the SONET network 42 to the FMP 32 and outside the ISD 22. The NSP 36 and the FMP 32 can collectively define a network server complex of access 38. The NSP 36 can be interconnected with multiple FMPs 32. In addition, each FMP 32 can interconnect with one or more ISDs 22. The NSP 36 can be located anywhere but is preferably located in a point-of-presence facility (POP) = Point-Of-Presence). The NSP 36 can also act as a gate for example for any number of additional services.

The ISD 22 can be interconnected with various devices such as videophone 130, other digital telephones 18, decoding devices, computers and / or other devices that comprise the equipment in the client's premises 10. The equipment in the client facilities can cater for individual or collective to a local network computer at the client site. Programs designed to run from another application known as applets, (also referred to as a small software application that performs a specific task) can be downloaded from NSP 36 on some or all of the individual devices within the client facility 10 equipment. When applets are provided by the NSP 36, the programming of the applets can be used in such a way that the applets are continuously configured to the latest software version by the carrier between exchanges. In this way, CPE 10 can be kept updated by simply reloading updated applets. In addition, certain applets may be resident in any CPE 10. These resident applets may be reinitialized periodically by simply sending a request for example from a digital telephone 18 and / or videophone 130 to the FMP 32 and then to the NSP 36 to reinitialize and download the new applets To ensure broad lability of the new features possible by the present architecture, the equipment in the client facilities can be provided to end users either at subsidized or gift-cost, with the cost of the equipment amortized in the services sold to the user through the equipment . With reference to Figure 2, the ISD 22 can connect to a variety of devices including digital and analog voice telephones 15, 18; digital videophones 130, devices for verifying security in the home, devices for reading of meters (not shown), installations for energy management / service devices (not shown), fax devices 16, personal computers 14 and / or other analog devices or digital Some or all of these devices can be connected to the ISD 22 by any convenient mechanism such as wireless and / or wired connection of single and / or multiple twisted pairs. For example, a number of digital devices can be lowered multiple ways in a single twisted pair connection. Similarly, analog telephones and other analog devices can be downloaded in multiple ways using conventional techniques. The ISD 22 can be located within the home / business or mounted outside the home / business. The ISD 22 can operate based on electric power supplied by the urban or local power plant 34 and / or the customer power source supplied by the customer's lighting company. When the ISD 22 includes a modem, it may be convenient to energize the ISD 22 with supplementary energy from the home, in order to provide enough energy to allow the optimal operation of the modem. As illustrated in Figure 2, in some embodiments the ISD 22 may include a controller 100, which may have any of a variety of elements such as a central processing unit 102, a DRAM 103, an SRAM 104, a ROM 105 and / or an internet protocol bridge (IP) router 160 that connects the controller 100 to the system conduit 111. The system conduit 111 can be connected to a variety of network interface devices 110. The network interface devices 110 they can be configured in a variety of ways to include an Integrated Services Digital Network (ISDN) 113 interface, an Ethernet 119 interface (for example, for data at 28.8 kbps, 56 kbps or ISDN), a "fire wire" interphase "IEEE 1394 (External conduit standard that supports data transfer rates up to 40 Mbps) 112 (for example for a digital video disc (DVD) device), a TVRC 114 modem interface (for example for a digital subscriber line (DSL) modem), a residential interface 114, (for example standard POTS telephone systems such as tip and ring), a business interface 116 ( for example, an IT line and / or PABX interface), a radio frequency (RF) audio / video interface 120 (for example, a cable television connection), and a wireless telephone interface 123 (for example, a 900 transceiver). MHZ). Connected to one of the network interfaces and / or the system conduit 111 may be in any number of devices such as an audio interface 122 (e.g. for digital audio, digital telephones, digital audio tape recorders / players (DAT). ), music for restaurants, MIDI interface, DVD, etc.), a digital telephone 121, a user / videophone interface 130, a television set-top box 131 and / or other devices. When the network interface is used, it may be convenient to use for example the IEEE 1394 112 interface and / or the Ethernet 119 interface. A backup line 126 can be provided for continuous telephone service in the event of a power failure in the CPE 10. The backup line 126 can be used to connect the ISD 22 to the central of the local telecommunications company 34 and in particular to the FMP 32 located in the central 34. The ISD can be configured in a different way to provide any number of suitable services . For example, the ISD 22 can offer high fidelity radio channels by allowing the user to choose a particular channel and obtain a digitized radio channel from a remote site and output the digital audio for example at the audio interface 122, videophone 130 and / or digital telephones 121. A digital telephone can be connected to the audio interface 122, so that the user can choose any of a number of digital audio service channels simply when the user presses a channel button of Digital audio services on the phone and have the phone's speaker send out particular channels. The telephone can be pre-programmed to provide digital audio channels at a particular time, such as a wake-up call for a telephone mounted in the room or elsewhere in the house. The user can choose any number of services in the videophone and / or other user interface such as a cable decoder device. These services may include any number of convenient services such as weather report, news headlines, stock exchange report, neighborhood service information, ticket information, restaurant information, service directories (for example, directory yellow or commercial), call conferences, billing systems, mail delivery systems, coupons, advertisements, maps, classes, Internet, pay per event (PPV = Pay-Per-View), and / or other services using any interface user friendly such as the audio interface 122, the videophone / user interface 130, digital telephones 121 and / or other convenient device such as a decoder device 131.

In further embodiments, the ISD 22 can be configured with an IP substitute server such that each of the devices connected to the server uses the transmission protocol / Internet protocol (TCP / IP Transmission Control Protocol / Internet Protocol). This configuration allows any device associated with the ISD to access the Internet through an IP connection through the FMP 32. When the ISD 22 is configured as an IP substitute server, it can allow additional devices that do not support the TCP / IP protocol. In this embodiment, the ISD 22 may have a proprietary or conventional interface that connects the ISD 22 to any associated device such as the decoder equipment 131, the personal computer 14, the video telephone 130, the digital telephone 18 and / or some other end user device. In still further embodiments, the ISD 22 may be compatible with broadcast services of multiple broadcasts, wherein multiple broadcast information is sent by a central location and / or another server in one of the networks connected to the FMP 32, for example a ATM switched network. The ISD 22 can download the information from multiple broadcasts via the FMP 32 to any of the devices connected to the ISD 22. The ISD 22 and / or CPE 10 devices can selectively filter the information according to specific client user preferences. For example, a user can choose all country music broadcasts on a particular day, while another user can select financial information. The ISD 22 and / or any of the CPE devices 10 may also be programmed to store information representing the user's preferences and / or single broadcast information or multiple broadcasts received in the memory or other storage medium for later reproduction. In this way, for example, video clippings or films can be broadcast in multiple form to all the clients in the community with certain users previously configured to choose the movie / clipping of the desired video in real time to see immediately and / or in storage. to see it later. With reference to Figure 3A, a videophone 130 may include a touch-sensitive display case 141 and soft keys 142 around the perimeter of the merchandiser 141. The merchandiser may respond to touch, pressure and / or light feeding. Some or all of the soft keys 142 can be programmed and can vary depending on for example the applet that is run by the videophone 130. The function of each soft key can be presented near the key on the display unit 141. The functions of the soft keys 142 can also be changed manually by the user by pressing the winding buttons 143. The viaephone 140 can also include a manual equipment 144 (which can be connected via a wired or wireless connection to the rest of the videophone and / or directly to the ISD), a keypad 150, a video camera 145, a credit card reader 146, a smart card slot 147, a microphone 149, a motion and / or light detector 148, one or more built-in speakers 155, a printer / digitizer / fax 152, and / or external speakers 154 (for example, stereo speakers). A keyboard 153 and / or a postal scale 151 can also be connected to the videophone 130. Any or all of the aforementioned items can be integrated with the videophone unit itself or physically separated from the videophone unit. A block diagram of the videophone unit is illustrated in Figure 3B. With reference to Figure 3B, in addition to the above items, the videophone 130 may also include a signal processor 171, high-speed interface circuits 172, memory 173, power supply 174, all interconnected by the controller 170. When the videophone 130 is used as a video telephone, the display 141 may include one or more video windows 160 to see a person to whom the user is speaking and / or displaying the image that is seen by the person at the other end of the videophone . The merchandiser may also include a telephone number window marked 161 to display the dialed telephone number, a virtual keyboard 162, virtual buttons 163 for performing various telephone functions, service directory icons 165, an email icon 164 and / or various other service icons 166 that can be used for example, to obtain coupons or connect to a operator. Any or all of these items can be displayed as virtual bucones and / or graphics icons and can be arranged in any combination. Additionally, any number of other display features may be displayed on the videophone in accordance with one or more of the applications incorporated by reference below. With reference to Figure 4A, the FMP 32 can coordinate the flow of data packets, separate speech signals from other signals, perform switching and line check functions and / or convert between analog and digital signals. The FMP 32 can process data that is sent from the CPE 10 to the central or urban center 34 by separating and reconstructing analog voice signals, data and control panels. The FMP 32 can process data sent from the central or central office 34 to the CPE 10 by separating control messages from the user information and configuring this information in segments for transport through the digital subscriber loop. The FMP 32 may also terminate the link layer associated with the digital subscriber loop. In some embodiments, the FMP 32 may include an access module 70, and a digital loop carrier 87. The access module 70 may include a line guard 71, an interconnect 73, a plurality of TVRC 80 modems, a plurality of digital filters 82, a multiplexer controller 84 and / or a router and facility interface 86. The digital loop carrier 87 may include a plurality of line cards 96, a time domain multiplexer (MUX) (TDM = Time Domain Multiplexing) 88, a TDM duct 90, a controller 92 and / or facility interface 94. During normal operations, digital signals at the client connection 30 (twisted pair lines) containing both voice and data, can be received by the TVRC 80 modems, by the line protector 71 and the interconnection 73. Preferably, the line protector 71 includes lighting blocks for grounding power peaks due to lightning or other lightning strikes. parasitic assembly. The TVRC 80 modems can send digital data and / or voice signals to the controller multiplexer 84 and the digital filters 82. The digital filters 82 can separate the voice signals from the digital data signals, and the controller multiplexer 84 can then multiply the voice signals and / or data signals that are received from the digital filters 82. The controller multiplexer 84 can then send multiple voice signals to the TDM MUX 88 and the data signals to the router and interface of facilities 86 for transmission to one or more external networks. The TDM MUX 88 can multiple the voice signals from the controller multiplexer 84 and / or send the voice signals to the TDM channel 90 which can then send the digital voice signals to the controller 92 and then to the facilities interface 94 for transmission to one or more external networks. Both the facility interface and the router 86 and the facility interface 94 can convert between electrical signals and optical signals when fiber optic link is used. When there is a failure in the digital data link (for example if there is a failure of the TVRC 80 modems in the FMP 32 or the TVRC modem 114 in the ISD 22), only analog voice signals can be sent over the subscriber lines 30. In In this case, the analog voice signals can be directly routed to the line cards 96, by deriving the TVRC 80 modems, the digital filters 82, the controller multiplexer 84 and the TDM MUX 88. In this way, the voice communication is ensured to despite a failure of the digital data link. The line cards 96 can convert the analog voice signals into the digital format (for example TDM format) and send the digitized voice data in the TDM channel 90 and eventually through the controller 92 and the facilities interface 94 for transmission to one or more external networks. With reference to Figure 4B, NSP 36 can be configured in various ways to provide any number of services that are provided by a server such as information services, Internet services, pay-per-view movie services, database services, commercial services and / or other convenient services. In the embodiment shown in Figure 4B, the NSP 36 includes a router 185 having a backbone 180 (for example, a backbone structure for distributed fiber data interface (FDDI) that interconnects a management server 182, a database / information server 183 and / or one or more swarms of application servers 184. The NSP 36 can be connected by the router 185 via a link 181 to one or more external networks, the NSPs 36, and / or an FMPs 32. The database / information server 183 may perform storage and / or database functions. The swarm of application servers 184 can maintain and control the download of applets to ISD 22. The NSP 36 can also include a call / voice processor 186 configured to handle data and call routing functions, configuration functions, distributed operating system with speech recognition functions for powering spoken commands from any of the devices connected to ISD as well as other functions. There are numerous electronic devices that give advertisers a means to transmit their advertisements. Such a device is the screen telephone, continuation called videophone 130 which can also be referred to as the video display device. The videophone 130 has a touch screen display 141 which can vary in size and is provided with touch-sensitive screen capability. According to the present invention, the videophone 130 displaying an advertisement is interconnected to a motion detection device, such as the motion detector 148. Motion detection is used to control the amount of advertising to which it is exposed a consumer, also referred to as the user of the video display. As an example, Company A wants to pay for the consumer to be exposed to three minutes of ads while Company B only wants to pay for one minute of ads. Both Company A and Company B would like to make the consumer see the full amount of ads for which they have paid. The present invention will provide the advertiser with a means to deliver advertisements to consumers in such a manner that one or three minutes of advertisements are displayed, only when someone is in the vicinity to view the advertisement. This gives the advertiser the maximum amount of exposure without having to resort to repetition. The present invention will provide an advertiser benefit and consumers alike, providing a new means to perform many transactions that have traditionally been handled in other more problematic and potentially more expensive ways. Advertisers will be able to target target customers with specific ads, based on the prior interest that consumers have expressed for the ads. Advertisers will get the maximum benefit from the ads delivered to consumers in terms of increased sales and targeted exposure of their product to the most appropriate consumers and who are most likely to make a purchase decision, thereby reducing the likelihood of having to ship with Massive mail to sell your product. Consumers will benefit equally because they will receive information only about products they will be interested in buying. Additionally, with the oppression of a button, consumers will be able to obtain information regarding products, without having to devote additional effort to research. In addition, a purchase addition can be made with the push of a button. In the discussion that follows, the term "advertising" is used generically to represent video information or audio information presented to a customer that can potentially incorporate one or more of the options to select an item for purchase, a coupon or a request for more information. The present invention allows an advertiser to obtain information stored with respect to a consumer and use it to target target consumers, with similar and appropriate advertisements. If a consumer is not interested in seeing information regarding sports teams, it would be a waste of the advertiser's money to display an advertisement directed to tennis teams when a consumer has no absolute interest in tennis. Using the present invention, when a consumer makes the decision to receive more information about a product, this decision is stored for later retrieval. The NSP 36 knows the location and identity of the 13C videophone user each time the touch screen display 141 is used, as well as information regarding the advertisements that were displayed. Therefore, each time a consumer expresses interest in a particular advertisement, this information is stored in NSP 34, also within the database / information server 183. This information can then be used by the advertiser to target in Target customers with ads appropriate to their shopping or viewing habits. In a preferred embodiment, the motion detector 148 uses a video image that has been created by an image capture device. The captured image is then compared to a previously captured image to determine if there has been movement in the vicinity of the video capture device. The motion detector 148 can also use a heat detector that is auxiliary if someone is present but stationary. The motion detector 148 may have many alternate modes that will be recognized by a person skilled in the art, including but not limited to optical, infrared, ultrasonic and audio detection. The motion detector detects when the user of the video display is detected within the vicinity of the video display device. When movement is detected, two synchronizers are started. For ease of description, these synchronizers will be referred to below as MOTION_TIMER and AD TIMER. These synchronizers, which can be implemented in hardware or software, can reside in the NSP 36. The MOTION_TIMER is reset each time motion is detected by the motion detector 148. The MOTION_TIMER functions as a hysteresis class for the system. For example, if a consumer is in front of the videophone 130 but does not move for a few seconds, then the hysteresis of the M0TI0N_TIMER keeps presenting the advertisement. When motion is not detected within the period of time defined by the MOTION_TIMER interval, the touch-sensitive screen display 141 may be blank to save the screen and energy life or may display a predetermined image. The function of the AD_TIMER is to control the amount of time that the consumer is exposed to any particular advertisement. After movement has been detected, as described above, the AD_TIMER controls the length of time an ad is displayed. When the AD_TIMER ends, a new ad is displayed. If the user chooses the ad before AD_TIMER expires, the AD_TIMER is reinitialized and put on hold until the transaction completes. The termination of a transaction may occur at the end of the transfer of a coupon, the provision of the payment method or the feeding of the model number for which the consumer wants more information. With reference to Figure 5, a flow diagram illustrates the steps required for the detected movement announcement operation, to be used in conjunction with the videophone shown in Figures 3A and 3B. In step 200, the invention described herein is activated. The activation process can be initiated automatically by energized videophone 130. Alternatively, the activation process can be carried out at a remote location such as in NSP 34. In step 202, the MOTION TIMER and the AD TIMER are adjust to their initial values. The initial setting in the MOTION_TIMER will determine the amount of time the displayed advertising will remain when the movement detector 148 detects no further movement. The initial setting in the AD_TIMER is determined by the advertiser and is implemented in the site where the AD TIMER resides. The advertiser determines the length of time you want assigned for a particular ad. This time increment becomes the initial setting of AD_TIMER. As information is received from consumers such as exhibition time, purchases and requests for more information, the amount of time allotted for a particular ad can be adjusted to target the specific needs of each consumer or consumer group. In step 210, the motion detector 148 operates to detect movement near the videophone 130. The motion detection by the detector 148 (or the absence of movement) operates to activate the steps described herein. If the motion detector 148 does not detect movement in step 210, the MOTION_TIMER is decreased if it has not already expired, which occurs in step 215. In step 215, the system interrogates whether the MOTION_TIMER has expired in step 220. If the answer is yes, step 225 places the touch-sensitive display device 141 in idle mode. The standby mode can be a black screen or any other method to conserve energy or prevent damage to the screen. If the answer to the interrogation in step 220 is no, the MOTION_TIMER functions as hysteresis for the system and therefore step 232 and certain steps described below will be performed. If motion is detected in step 210, then in step 230, the MOTION TIMER is reset and in step 232 the AD_TIMER is decremented by a predetermined amount. For example, if the advertiser has been granted X number of seconds, the AD_TIMER will initially adjust to that assigned time. The time allocated to each ad corresponding to the initial time value to start the AD_TIMER, is defined as the particular ad exposure value. The advertiser can control the amount of time the consumer is exposed to a particular ad based on the exposure value of the ad. In step 235, the system checks whether the AD_TIMER has expired. If an advertiser was granted a minute and the entire minute will be supplied to the consumer after the AD_TIMER has been decreased, the answer to the interrogation would be if step 240 would be performed. In step 240, the remaining time allocated to the particular advertisement is supplied to the consumer. Once the ad has met its granted time limit (ie the AD_TIMER has expired) the new ad is placed on the waiting list and the AD_TIMER adjusts to the advertiser's next exposure value. The system will then return to step 210 to determine if motion is detected. If the AD_TIMER has not expired, in which case the answer to the interrogation under step 235 would be "no", step 245 will be performed. In step 245, the system interrogates whether the user selected the advertisement. If the answer is "no", the system will return to step 210 again to determine if there is any movement. If the answer to the interrogation of step 245 is "yes", a second screen is shown to the consumer giving additional options. After the consumer has finished with the sub-screens of a particular advertisement, the system will return to step 210, where the system interrogates whether the movement detector 148 has detected any movement. Figure 6 illustrates a screen showing what could be seen as a videophone announcement. Since the display with touch-sensitive screen 141 translates touching with a finger on system commands, touching the screen in the area identified by the reference number 280 with a finger or other object will instruct the system to display the following screen and the particular product in which the consumer was interested. With reference to Figure 7, another display screen with more detailed options (300, 305, 310) becomes available to the consumer after the decision has been made to request more information. At this point, the consumer has expressed interest in the product and can now receive more detailed information such as ORDER COUPON 300 or find information regarding RELATED PRODUCTS 310. All the information of each interrogation made by the consumer can be recorded and tabulated in the ISD 22 or NSP 36 to be used by the advertiser to target a particular target consumer with related products. If at any time, the consumer wishes to use the videophone 130 to direct a call or by any other non-advertising service, then by simply touching a designated area 500, the user is given immediate access to the videophone's main menu. As a result of that transaction, then both AD_TIMER and MOTION_TIMER will remain in re-initialization. The principles applied above are in no way combined with advertisements using a visual display, but can also be applied to advertisements using an audio merchandiser. It should be noted that the term exhibitor refers to the means to present the consumer with an advertisement. Consequently, the visual display will refer to a video terminal that shows the content of the advertisement. Similarly, an audio display will refer to an audio device such as a speaker, which presents the content of the advertisement to the consumer. The user responses may be articulated words or phrases recognized by the videophone 130. As a result, the fact that a visual display is used to describe the best mode of operation for the present invention, in no way limits the scope of the present invention to a visual advertisement medium. As a result, the term sensory proximity will mean a distance within the exhibitor space in which the visual presentation of the advertisement can be easily seen and where the audio presentation of the advertisement can be easily heard. The present invention provides a novel approach to maximizing the exposure of advertisements to potential customers. In its broadest sense, the present invention gives advertisers the ability to expose consumers to advertisements for a specified period, as well as collect information in the exposure a customer has had with the advertisement or ad group before a purchase is made. Based on this information, advertisers can make strategic decisions on how to market their products more efficiently. The following applications, presented concurrently with the present, are hereby incorporated by reference: 1. A Hybrid Fiber Twisted-pair Local Loop Network Service Architecture (Architecture of Network Services with Local Torque Loop Twisted with Hybrid Fibers) (Gerszberg 41-3 - 13); 2. Dynamic Bandwidth Allocation for use in the Hybrid Fiber Twisted-pair Local Loop Network Service Architecture (Dynamic Bandwidth Allocation for Use in Local Loop Network Services Architecture with Twisted Pair with Hedge Fibers) (Gerszberg 44-10-3); 3. The VideoPhone (The Videophone)) (Gerszberg 43-9-2); . VideoPhone Privacy Activator (Privacy Activator for Video Phone) (Gerszberg 44-10-3); 5. VideoPhone Form Factor (Form Factor for Video Phone) (Gerszberg 45-11-4); 6. VideoPhone Centrally Controlled User Interface With User Selectable Options (User Interface Controller in Central Form of Video Phone with Options Selectable by the User) (Gerszberg 46-12-5); 7. VideoPhone User Interface Having Multiple Menu Hierarchies (Video Phone User Interface that has Multiple Menu Hierarchies) (Gerszberg 47-13-6); 8. VideoPhone Blocker (Phone Video Blocker) (Gerszberg 79-38-26); 9. VideoPhone inter-com For Extension Phones (Video Intercom Telephone for Extension Telephones) (Gerszberg 48-14-7); 10. Advertising Screen Saver (53-17); 11. VideoPhone FlexiView Advertising (Flexi View Ad for Video Phone) (Gerszberg 49-15-8); 12. VideoPhone Multimedia Announcement Answering Machine (Answering Machine with Multimedia Announcements for Video Phone) (Gerszberg 73-32-20); 13. VideoPhone Multimedia Announcement Message Toolkit (Tool Kit for Messages with Multimedia Announcements for Video Phone) (Gerszberg 74-33-21); 14. VideoPhone Multimedia Video Message Reception (Gerszberg 75-34-22); 15. VideoPhone Multimedia Interactive Corporate Menu Answering Machine Announcement (Ads for Answering Machine with Interactive Multimedia Corporate Menu for Video Phone) (Gerszberg 76-35-23), - 16. VideoPhone Multimedia Interactive On-Hold Information Menus (Information Menus in Interactive Waiting Multimedia for Video Phone) (Gerszberg 77-36-24); 17. VideoPhone Advertisement When Calling Video On-enabled VideoPhone Users (Video Phone Ads When Calling Video Phone Users Not Activated with Video) (Gerszberg 78-37-25); 18. Interactive Commercials (Gerszberg 55-19); 19. VideoPhone Electronic Catalog Service (Gerszberg 50-16-9); A Facilities Management Platform For Hybrid Fiber Twisted-pair Local Loop Network, Service Architecture (Platform for Service Management for Service Architecture with Local Loop Network Twisted Pair with Hybrid Fibers) (Barzegar 18-56-17), • Multiple Service Acces on Single Twisted-pair (Access of Multiple Services in Single Twisted Pair) (Barzegar 16-51-15); Life Line Support for Multiple Service Access on Single Twisted-pair (Backup Line Support for Access Multiple Services in Tor Torcido Sencillo) (Barzegar 17-52-16); A Network Server Platform (NSP) For a Hybrid Fiber Twisted-pair (HFTP) Local Loop Network Service Architecture (A Network Server Platform (NSP) for a Local Loop Network Service Architecture with Twisted Pair Hybrid Fiber (HFTP) )) (Gerszberg 57-4-2- 2-4); A Communication Server Apparatus for Interactive Commercial Service (Communications Server Device for Interactive Commercial Services) (Gerszberg 58-20-11;) NSP Multicast, PPV Server (PPV Server, NSP Multicast) (Gerszberg 59-21-12); 26. NSP Internet, JAVA Server and VideoPhone Application Server (Telephone Application Server Phone and Server JAVA, Internet NSP) (Gerszberg 60-5-3-22-18); 27. NSP WAN Interconnectivity Services for Corporate Telecommuters (NSP WAN Interconnectivity Services for Corporate Teleconmutators) (Gerszberg 71-9-7-4-21-6); 28. NSP Telephone Directory White-Yellow Page Services (White Directory Services - Yellow (Commercial) NSP Phone Directory) (Gerszberg 61-6-4-23-19), -29. NSP Integrated Billing System for NSP Services and Telephone Services (NSP Integrated Billing Systems for NSP Services and Telephony Services) (Gerszberg 62-7-5-24-20); 30. Network Server Platform / Facility Management Platform Caching Server (Network Server Platform / Server Cache with Service Management Platform) (Gerszberg 63-8-6-3-5); 31. An Integrated Services Director (ISD) for HFTP Local Loop Network Service Architecture (Director of Integrated Services (ISD) for Local Loop Network Service Architecture HFTP) (Gerszberg 72-36-22-12); 32. ISD and VideoPhone Customer Premise Network (Gerszberg 64-25-34-13-5); 33. ISD Wireless Network (ISD Wireless Network) (Gerszberg 65- 26-35-14-6); 34. ISD Controlled Set-Top Box (Control Box Decoded by ISD) (Geszberg 66-27-15-7), • 35. Integrated Remote Control and Phone (Telephone and Control) Integrated Remote) (Gerszberg 67-28-16-8); 36. Integrated Remote Control and Phone User Interface (Telephone User Interface and Remote Control Integrated) (Gerszberg 68-29-17-9), -37. Integrated Remote Control and Phone Form Factor Form of Telephone and Remote Control Integrated) (Gerszberg 69-30-18-10); 38. VideoPhone Mail Machine (Video Mail Machine) Telephone) (File of Agent No. 3493.73170); 39, Restaurant Ordering Via VideoPhone (Order of Restaurant by Video Phone) (File of Agent No. 3493. 73171) 40. Ticket Ordering Via VideoPhone (Order of Tickets by Video Telephone) (File of Agent No. 3493.73712); 41. Multi-Channel Parallel / Serial Concatenated Convolutional Codes And Trellis Coded Modulation Encode / Decoder (Encoder / Decoder with Code Modulation Trellis and Convolutional Codes Concatenated with Parallel / Multiple Channel Series) (Gelblum 4-3), -42. Spread Spectrum Bit Allocation Algorithm (Algorithm for Dispersed Spectrum Bit Assignment) (Shively 19-2), • 43. Digital Channelizer With Arbitrary Output Frequency í Digital Channelizer with Arbitrary Output Frequency) (Helms 5-3) 44. Method and Apparatus for Allocating Data Via Multiple Discrete Tones (Apparatus and Method for Assigning Data by Multiple Discrete Tones) (presented 12/22 / 97, File of Agent No. 3493.20096 - Sankaranarayanan 1- 1); 45. Method And Apparatus For Reducing Near-End Cross Talk In Discrete Multi-Tone Modulators / Demodulators (Method and Apparatus for Reducing Near End Crosstalk in Discrete Multitone Modulators / Demodulators) (Presented on 12/22/97, Case File Agent No. 3493.37219 - Helms 4-32-18). In addition, the following two patent applications are incorporated herein by reference: 1. U.S. Patent Application. No. 08 / 943,312 filed on October 14, 1997 with the Wideband title Communication System for the Home (Broadband Communication System for Home), granted to Robert R. Miller, II and Jesse E. Russell, and 2. US Patent Application. No. 08 / 858,170 filed on May 14, 1997 with the title Wide Band Transmission Through Wire, granted to Robert R. Miller, II, Jesse E. Russell and Richard R. Shively. While exemplary systems and methods embodying the present invention are illustrated by way of example, it will be understood, of course, that the invention is not limited to these embodiments. Modifications can be made by those skilled in the art, particularly in light of the above teachings. For example, each of the elements of the aforementioned modalities can be used alone or in combination with elements of the other modalities. It is noted that in relation to this date, the best method known to the applicant to carry out the aforementioned invention, is that which is clear from the present description of the invention. Having described the invention as above, property is claimed as contained in the following:

Claims (20)

1. CLAIMS 1. A method for presenting video information in a video display device, characterized in that it comprises: a) detecting the presence of a user of the video display device within a predetermined proximity of the video display device, - b ) displaying video information on the video display device, when the user of the video display device is detected within the proximity of the video display device. The method according to claim 1, characterized in that it further comprises the step of: controlling the amount of time that the video information appears in the video display device. 3. The method according to claim 1, characterized in that it also comprises the step of presenting the video information to the consumer on a previously subscribed basis. 4. The method according to claim 1, characterized in that it further comprises the step of blanking the video display device if a user of the video display device is not detected. The method according to claim 1, characterized in that it further comprises the step of: blanking the video display device if a user of the video display device is not detected after a predetermined length of time. The method according to claim 1, characterized in that the step of detecting the presence of a user of the video display device is constituted by optically detecting the presence of the user of the video display device. The method according to claim 1, characterized in that the step of detecting the presence of a user of the video display device is constituted by thermal detection of the presence of a user of the video display device. The method according to claim 1, characterized in that the step of detecting the presence of a user of the video display device is constituted by acoustically detecting the user's presence of the video display device. The method according to claim 1, characterized in that the step of detecting the presence, of the user of a video display device is constituted by detecting the movement of a user of the video display device. The method according to claim 1, characterized in that the step of displaying the video information in the video display device comprises displaying a commercial advertisement. The method according to claim 1, characterized in that it further comprises the step of: displaying additional video information on the video display device in response to a power signal to the display device from the user of the video display device . The method according to claim 2, characterized in that the method for controlling the amount of time the consumer is exposed to the advertisement, comprises: recording or recording the amount of time the consumer is exposed to the advertisement; determining if a predetermined period of time of the exhibition time has elapsed, and presenting the advertisement in the exhibitor if the predetermined time period of the exhibition time has not elapsed. The method according to claim 1, characterized in that the video display device produces audio signals. 14. A method for presenting information on a video telephone, characterized in that it comprises: detecting the presence of a video telephone user within a predetermined proximity to the video telephone, - displaying the information on the video telephone when the video telephone user is within of the predetermined proximity; control the amount of time that information is presented to the video phone user, in response to an amount of time that the video phone user is close to the video phone. 15. An apparatus for presenting and controlling the display of video information on a video telephone for a video telephone user, characterized in that it comprises: means for detecting the presence of the video telephone user next to the video telephone, and means for displaying a video telephone. message of default video format in the video phone, when a user of video phone is detected next to the video phone. 16. The apparatus according to claim 15, characterized in that the means for detecting the presence of the video telephone user comprises a motion detector. 17. The apparatus in accordance with the claim 15, characterized in that the means for detecting the face-to-face video telephone user comprises an infrared detector. 18. The apparatus according to claim 15, characterized in that the means for detecting the presence of the video telephone user comprises an ultrasonic detector. The apparatus according to claim 15, characterized in that the means for detecting the presence of the video telephone user comprises a video image comparator. 20. The apparatus according to claim 15, characterized in that the means for displaying a message with a predetermined video format in the video telephone includes a processor.