KR20040024344A - System and method for products in placement using planning telephone number - Google Patents

Abstract

PURPOSE: A PPL(Products in Placement) system using a planned telephone number is provided to expose wire/wireless telephone numbers on channels, and to supply advertisements and information contents to viewers making calls with the exposed telephone numbers, thereby naturally servicing advertising-related contents. CONSTITUTION: An ARS(50) stores predetermined voice advertisements and voice information data, and automatically transmits the voice advertisements and the voice information if a call is received with a planned telephone number exposed to contents. A CID(Caller ID) detection system(60) detects a caller ID of the received call, and tracks a caller's telephone number. An SMS server(70) transmits an advertisement written in a callback short message by using the detected caller's telephone number. An MMS(Multimedia Messaging Service) server(80) transmits an advertisement written in a callback multimedia message by using the detected caller's telephone number. A PPL server(100) controls the ARS(50) to transmit the voice advertisements and the voice information, controls the servers(70,80) to transmit the callback messages, detects a wireless Internet browser specification of a wireless telephone(20), and automatically generates a wireless Internet site in real time.

Description

PFIEL system and method using the planned phone number {SYSTEM AND METHOD FOR PRODUCTS IN PLACEMENT USING PLANNING TELEPHONE NUMBER}

The present invention relates to PPL (Products in Placement), in particular PPI using a planned phone number to get a predetermined advertising effect by inserting the planned phone number in the video delivered to the public through a popular video media such as TV, screen System and method.

PPL is a marketing communication technique developed by Hollywood in 1945. It was developed for consumers who have been addicted to commercials. In general, negotiated PPL aims at advertising effects that cause consensus for viewers by naturally exposing the advertiser's product in content development by using products or places in programs such as dramas or show programs produced by movies or broadcasting stations.

Although PPL is an indirect advertising activity rather than an active and explicit advertising activity like general advertising, it has a great effect on inducing potential consumption tendencies and curiosity for viewers.

Viewers react unexpectedly to phone numbers that are accidentally exposed in movies, dramas or commercial films. The phone number exposed with the actor in such a movie, drama or CF causes viewers to confuse the illusion that it is the actor's telephone number. In fact, many viewers have found that they have directly dialed a phone number exposed in a movie, drama or CF.

As of March 2002, the number of mobile communication subscribers has exceeded 30 million, and the usage rate of wireless internet-enabled terminals and wireless internet is 79% and 30% to 13%, respectively.

Therefore, mobile marketing is different from the conventional form of advertising that unilaterally pushes advertisements or information to customers. Therefore, mobile marketing calls customers while actively paying for their mobile phone fees. By mapping viewers' psychological responses to phone numbers exposed to CF with mobile marketing, it can be even more effective.

Accordingly, the researcher has sought ways to respond to mobile advertisement, mobile research, mobile commerce, mobile event, and the like using the psychological reaction of the viewers.

Accordingly, the present invention proposes a system and method for exposing a predetermined phone number to active viewers and interworking with the mobile ad, research, commerce, and event when a call is made to the exposed phone number.

Accordingly, an object of the present invention for solving the above problems is to expose a wired / wireless telephone number to a channel such as a movie or drama, and to advertise and inform a number of unspecified viewers who are interested in the exposed telephone number and make a call. To provide a PPL system and method using a planned telephone number that provides sex content.

Another object of the present invention is to provide a PPL system and method using a planned telephone number to support wired and wireless electronic commerce using the planned telephone number.

It is still another object of the present invention to provide a PPL system and method using a planned telephone number that can provide advertising and informational content according to the specifications of all kinds of wireless Internet browsers used in the wireless telephone.

1 is a view showing a PPL system using a planned telephone number according to a preferred embodiment of the present invention,

2 is a control flowchart showing a PPL method using a planned telephone number according to a preferred embodiment of the present invention;

Figure 3 is a flow chart showing a PPL process using the planned phone number in accordance with a preferred embodiment of the present invention.

Explanation of symbols on the main parts of the drawings

10: landline phone 20: cordless phone

30: wired / wireless network 40: wireless Internet

50: automatic voice response system (ARS) 60: CID detection system

70: SMS server 80: MMS server

100: PPL server

In order to achieve the above object, the present invention relates to a PPI system using a telephone number designed in a PPI advertisement for embedding an advertisement in a video delivered to the public through a popular video media such as TV, screen; A voice answering system for storing a predetermined voice advertisement and voice information data, and automatically transmitting the voice advertisement and voice information in response to the incoming call if there is a call that is received at the planned telephone number exposed to the video object; A calling party number detection system for detecting a caller ID of a call received at the planned telephone number and tracking a calling party number; A short message transmission server for transmitting an advertisement written in a callback short message to the caller number detected from the caller ID detection system; A multimedia message transmission server for transmitting an advertisement written in a callback multimedia message to the caller number detected from the caller ID detection system; And controlling the voice answering system so as to automatically transmit the voice advertisement and the voice information in response to the incoming call to the planned telephone number, and controlling the short message transmitting server and the multimedia message transmitting server. The callback advertisement message is transmitted to the calling party number detected from the detection system. If the calling party number is the wireless telephone number, the wireless internet browser specification installed in the wireless telephone is detected and the wireless internet site suitable for the corresponding browser specification is detected in real time. It provides a PPI system using a planned telephone number characterized in that consisting of; PPI server to generate automatically.

At this time, the short message transmission server further transmits a yahoorel callback message including a yahoorel of a wireless Internet site to the caller number detected from the caller ID detection system, and is associated with the planned phone number to the detected caller ID. The callback number message including the telephone number is further transmitted.

On the other hand, in the PPI method using the telephone number planned in the PPI advertisement to embed the advertisement in the video delivered to the public through the public image media such as TV, screen; Determining whether a call is received by the planned telephone number exposed to the video object; When the call is received at the planned telephone number, transferring the planned telephone number to a voice answering system number; Controlling a voice answering system to automatically transmit the voice advertisement and voice information in response to the incoming call when a call is received by the voice answering system; Detecting a caller ID of a call received at the planned telephone number, and tracking a caller ID; If the caller number is a wireless telephone number, transmitting an idol callback message to the wireless telephone number; Determining whether there is a key input signal corresponding to a call from the wireless telephone having the wireless telephone number; Detecting a specification of a wireless internet browser installed in the wireless telephone when the key input signal is present; Automatically generating in real time a wireless Internet site conforming to the detected browser specification; Providing a service suitable for a user environment of the wireless telephone to the generated wireless internet site; Provides a PPI method using the planned phone number characterized in that consisting of.

In this case, the detecting of the specification of the wireless internet browser is characterized by detecting the name, version, size and support color of the wireless internet browser.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. First of all, in adding reference numerals to the components of each drawing, it should be noted that the same components have the same reference numerals as much as possible even if they are displayed on different drawings. Detailed descriptions of well-known functions and configurations that are determined to unnecessarily obscure the subject matter of the present invention will be omitted.

1 is a view showing a PPL system using a planned telephone number according to a preferred embodiment of the present invention, wherein the wired telephone 10 and the wireless telephone 20 are wired / wireless communication network 30 and wireless Internet. PPL server 100 connected via 40, Automatic / Audio Response System (ARS) 50, Caller Identification (CID) detection system 60, Short Message Service (SMS) server 70 ) And MMS (Multimedia Messaging Service) server (80).

In a PPI system using a planned telephone number for embedding a telephone number in a video delivered to the public through a popular video media such as TV, screen, etc., the voice answering system 50 is a predetermined voice advertisement and Storing voice information data and automatically transmitting the stored voice advertisement and voice information to the called party to which the call path is connected in response to the incoming call if there is a call that is received at the planned telephone number exposed to the video object. do.

At this time, the planned telephone number is forwarded to the telephone number of the answering response system 50 using the call forwarding service.

The CID detection system 60 detects a caller ID of a call received at the planned telephone number, and tracks a caller number dialed to the planned telephone number.

The SMS server 70 transmits a callback short message advertisement to the detected caller number. The callback short message may include a Uniform Resource Locator (URL), that is, a wireless Internet site address associated with the planned telephone number. Accordingly, the caller can immediately access the wireless Internet site included in the callback short message by clicking the call button.

In addition, the SMS server 70 may include a callback number in a short message that transmits the call to the viewer.

The MMS server 80 transmits a callback multimedia message to the calling party number detected from the CID detection system.

The callback multimedia message may transmit / receive color photograph, animation, audio, and moving pictur with text. The callback multimedia message transmits various pictures, music files, video clips, and the like to the wireless telephone.

The PPL server 100 controls the voice answering system 50 to automatically transmit the voice advertisement and the voice information in response to the incoming call to the planned telephone number, the SMS server 70 and the By controlling the MMS server 80 to send a callback advertisement message to the caller number detected from the CID system 60, if the caller number is a wireless telephone number to detect the wireless Internet browser specifications mounted on the wireless telephone Automatically generate wireless internet sites that meet the browser specifications in real time.

Accordingly, in the PPL system using the planned telephone number according to the present invention, a service suitable for the user environment of the wired / wireless telephone is provided.

2 is a control flowchart showing a PPL method using a planned telephone number according to a preferred embodiment of the present invention, which is planned for a PPI advertisement that embeds a telephone number into a video object transmitted to the public through a popular video medium such as a TV or a screen. It will be described in detail the PFI method using the telephone number.

The PPL server 100 of FIG. 1 determines that the call is not received at the planned phone number exposed to the video in step 200 of FIG. 2, and when the call is received at the planned phone number, the planned phone is called in step 202. Forward the number to the voice answering system number. In operation 204, the PPL server 100 controls the voice answering system 50 to automatically transmit the voice advertisement and the voice information in response to the incoming call.

In step 206, the PPL server 100 detects the caller ID of the incoming call to the planned phone number, tracks the caller ID, and proceeds to step 208 if the caller ID is the wireless phone number. Send a URL callback message to a wireless phone number.

Subsequently, the PPL server 100 determines whether there is a key input signal corresponding to a call from the wireless telephone having the wireless telephone number in step 212, and if the key input signal is present, proceeds to step 214 and mounts it on the wireless telephone. Detect the specifications of the established wireless Internet browser. The specification of the wireless internet browser detects the name, version, size, and support color of the wireless internet browser.

Accordingly, the PPL server 100 automatically generates, in real time, a wireless Internet site suitable for the detected browser specification, thereby providing a service suitable for the user environment of the wireless telephone to the generated wireless Internet site in step 218. .

Hereinafter, a PPL system and a method using a planned telephone number according to the present invention will be described in detail with reference to FIGS. 1 to 3.

3 is a flowchart illustrating a PPL process using a planned telephone number according to a preferred embodiment of the present invention, as illustrated, a planned telephone number is exposed through a TV, a screen image, and an advertisement (S1). For example, when 016-284-3434 is an exposed phone number, a viewer who is interested in the phone number among viewers who have viewed the phone number through the video material may use the exposed phone number using a wired or wireless telephone. Make a call to (S2).

Then, the call attempted by the viewer is received by the PPL server 100 according to the present invention. In response, the PPL server 100 controls the voice answering system 50 so that the voice and wireless telephone user can receive voice and The information is transmitted (S3). At the same time, the caller ID of the wired / wireless telephone user is detected to transmit a URL callback message, a callback number, and a multimedia message (S4).

Accordingly, when the wireless telephone user attempts to access the wireless Internet site through the URL, the PPL server 100 that monitors the attempt is installed on the wireless telephone of the user. Detects (S5), and automatically generates a wireless Internet site suitable for the browser specification in real time (S7).

Therefore, the wireless telephone user can access the various wireless Internet sites regardless of the browser specification and use the corresponding service (S5).

On the other hand, in the detailed description of the present invention has been described with reference to specific embodiments, of course, various modifications are possible without departing from the scope of the invention. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the scope of the following claims, but also by the equivalents of the claims.

As described above, the present invention exposes wired / wireless telephone numbers to channels such as movies and dramas, and provides advertisements and informational content to unspecified multiple viewers who are interested in the exposed telephone numbers and make calls. There is an advantage that can naturally provide advertising and commerce-related content. In addition, the present invention has the effect of increasing the added value of the advertisement by providing the advertisement and content to viewers who actively call the naturally exposed phone number rather than a mobile advertisement due to spam advertising.

In addition, the present invention can provide advertising and informational content to any wireless phone using any type of wireless Internet browser by automatically generating a wireless Internet site in real time according to the specifications of the wireless Internet browser used in the wireless phone There is an advantage.

Claims (5)

In the PPI system using the telephone number planned in the PPI advertisement for embedding the advertisement in the video delivered to the public through the popular video media such as TV, screen; A voice answering system for storing a predetermined voice advertisement and voice information data, and automatically transmitting the voice advertisement and voice information in response to the incoming call if there is a call that is received at the planned telephone number exposed to the video object; A calling party number detection system for detecting a caller ID of a call received at the planned telephone number and tracking a calling party number; A short message transmission server for transmitting an advertisement written in a callback short message to the caller number detected from the caller ID detection system; A multimedia message transmission server for transmitting an advertisement written in a callback multimedia message to the caller number detected from the caller ID detection system; And Control the voice answering system to automatically transmit the voice advertisement and the voice information in response to the incoming call to the planned telephone number, and control the short message sending server and the multimedia message sending server to detect the caller ID. The callback advertisement message is sent to the calling party number detected from the system. If the calling party number is the wireless telephone number, the wireless internet browser specification installed in the wireless telephone is detected and the wireless internet site suitable for the corresponding browser specification is automatically detected in real time. Generating PPI server; PPI system using the planned phone number, characterized in that consisting of. The method of claim 1, wherein the short message transmission server, PIPEL system using the planned telephone number, characterized in that for further transmitting a Yurrel callback message including Yurrel of the wireless Internet site to the calling party number detected from the caller ID detection system. The method of claim 1, wherein the short message transmission server, And a callback number message further comprising a callback number message including a phone number associated with the planned phone number to a caller number detected from the caller number detection system. Claims [1] A method for using a PIEL using a phone number designed for a PIEL advertisement for embedding an advertisement in a video content delivered to the public through a public image medium such as TV or screen; Determining whether a call is received by the planned telephone number exposed to the video object; When the call is received at the planned telephone number, transferring the planned telephone number to a voice answering system number; Controlling a voice answering system to automatically transmit the voice advertisement and voice information in response to the incoming call when a call is received by the voice answering system; Detecting a caller ID of a call received at the planned telephone number, and tracking a caller ID; If the caller number is a wireless telephone number, transmitting an idol callback message to the wireless telephone number; Determining whether there is a key input signal corresponding to a call from the wireless telephone having the wireless telephone number; Detecting a specification of a wireless internet browser installed in the wireless telephone when the key input signal is present; Automatically generating in real time a wireless Internet site conforming to the detected browser specification; Providing a service suitable for a user environment of the wireless telephone to the generated wireless internet site; PPI method using the planned phone number characterized in that consisting of. The method of claim 1, wherein the detecting of the specification of the wireless internet browser comprises: And a method for detecting a name, a version, a size, and a support color of the wireless Internet browser.