JP4832979B2 - Advertisement system, terminal device, server, advertisement information processing method - Google Patents

Description

  The present invention relates to an advertisement system having a terminal device capable of acquiring advertisement information by communicating with an external device, and a server capable of mutual communication with the terminal device, and an advertisement information processing method suitable for such a system. .

  In recent years, with the rapid spread of networks represented by the Internet and the development of technology, users can use not only PCs (Personal Computers) such as desktops and laptops, but also mobile phones, PDAs (Personal Digital Assistance), Information (web page) held by a server on the network can be browsed using various information terminals including home appliances, car navigation devices, and the like. Information browsing software (hereinafter referred to as “browser”) is incorporated in these information terminals. The browser interprets a markup language document described in, for example, HTML (Hyper Text Markup Language), and then performs layout processing based on the interpretation result. Thereby, for example, a web page is displayed (that is, rendered) on the display unit of the terminal.

Here, a system that focuses on the fact that such a web page can be browsed by an unspecified number of users, and a system that utilizes the web page as an advertising medium is disclosed in, for example, Patent Document 1 below. According to Patent Document 1 below, when a user selects advertisement information provided in a web page, information for informing the user is stored in a settlement server. The settlement server operates to collect an advertisement fee from the advertiser based on the accumulated notification information. Thereby, in the following patent document 1, a system is provided that can charge the advertiser an appropriate advertising fee according to the advertising effect.
JP 2001-31649 A

  In the system described in Patent Document 1, whenever a mobile phone detects a click on a link to a telephone number on a web page or the like, for example, information for notifying it is transmitted to the settlement server. However, such broadcast information is for charging the advertiser with an advertisement fee and does not enjoy any merit for the user of the mobile phone. Moreover, such a relatively small terminal device such as a mobile phone has limited resources. Therefore, the execution of the transaction for processing the broadcast information and the accompanying memory consumption can be a waste of resources for the terminal device, which is not preferable.

  Therefore, in view of the above circumstances, the present invention provides an advertising system that makes it possible to charge an advertiser an appropriate advertising fee according to the advertising effect while suppressing waste of resources in the terminal device, and such It is an object of the present invention to provide a terminal device and a server suitable for constructing a simple advertising system. It is another object of the present invention to provide an advertisement information processing method suitable for realizing such a terminal device and an advertisement system.

  An advertising system according to an aspect of the present invention that solves the above-described problem relates to a system including a terminal device that can acquire advertising information by communicating with an external device, and a server that can communicate with the terminal device. is there. In this advertisement system, the terminal device includes a process execution means for executing a predetermined process on the acquired advertisement information. When the predetermined process is executed, a process history indicating that the predetermined process has been executed is transmitted to the server with a predetermined probability. The server includes processing number management means for managing the number of executions of the predetermined processing for each of the advertisement information. This processing count management means counts and manages the number of executions estimated to have been actually performed in consideration of the received processing history and the predetermined probability set in the transmission source terminal device.

  According to the advertisement system configured as described above, the processing history that can be transmitted to the server is thinned out in advance. Therefore, it is possible to suppress the number of executions of transactions in the processing history and the accompanying memory consumption, and as a result, it is possible to suppress the waste of resources of the terminal device.

  The terminal device may further include, for example, a predetermined storage medium and a processing history storage unit that stores the processing history to be transmitted in the predetermined storage medium.

  An advertising system according to another aspect of the present invention that solves the above problem relates to a system having a terminal device that can acquire advertising information by communicating with an external device, and a server that can communicate with the terminal device. Is. In this advertisement system, the terminal device performs a predetermined process when the predetermined process is executed, a process execution unit that executes a predetermined process on the acquired advertisement information, a predetermined storage medium, and the predetermined process. Processing history storage means for storing a processing history representing execution in a predetermined storage medium with a predetermined probability. When the number of processing histories stored in a predetermined storage medium satisfies a predetermined condition, the processing histories are transmitted to the server. The server includes processing number management means for managing the number of executions of the predetermined processing for each of the advertisement information. This processing count management means counts and manages the number of executions estimated to have been actually performed in consideration of the received processing history and the predetermined probability set in the transmission source terminal device.

  The predetermined condition here means that, for example, the number of process histories newly stored in a predetermined storage medium from the previous process history transmission process reaches a predetermined number.

  An advertising system according to another aspect of the present invention that solves the above problem relates to a system having a terminal device that can acquire advertising information by communicating with an external device, and a server that can communicate with the terminal device. Is. In this advertisement system, the terminal device performs a predetermined process when the predetermined process is executed, a process execution unit that executes a predetermined process on the acquired advertisement information, a predetermined storage medium, and the predetermined process. Processing history storage means for storing a processing history representing execution in a predetermined storage medium with a predetermined probability. When the first period has elapsed since the previous process history transmission process, the process history stored in the predetermined storage medium is transmitted to the server. The server includes processing number management means for managing the number of executions of the predetermined processing for each of the advertisement information. This processing count management means counts and manages the number of executions estimated to have been actually performed in consideration of the received processing history and the predetermined probability set in the transmission source terminal device.

  The processing history transmitted to the server in the terminal device is limited to, for example, the processing history stored after the previous processing history transmission processing.

  An advertising system according to another aspect of the present invention that solves the above problem relates to a system having a terminal device that can acquire advertising information by communicating with an external device, and a server that can communicate with the terminal device. Is. In this advertisement system, the terminal device performs a predetermined process when the predetermined process is executed, a process execution unit that executes a predetermined process on the acquired advertisement information, a predetermined storage medium, and the predetermined process. Processing history storage means for storing a processing history representing execution in a predetermined storage medium with a predetermined probability. In response to a request from the server, the processing history stored in a predetermined storage medium is transmitted to the server. The server includes processing number management means for managing the number of executions of the predetermined processing for each of the advertisement information. This processing count management means counts and manages the number of executions estimated to have been actually performed in consideration of the received processing history and the predetermined probability set in the transmission source terminal device.

  The terminal device may further include, for example, a voice communication unit that can send and receive voice data to and from an external device. The predetermined processing in this case is, for example, audio data transmission / reception processing with the advertisement information provider.

  The terminal device may further include, for example, a mailer that can send and receive an e-mail to an external device. The predetermined process in this case is, for example, a process of sending an e-mail to the advertisement information provider.

  The terminal device may further include, for example, advertisement information registration means for registering the advertisement information. The predetermined processing in this case is, for example, registration processing of the advertisement information.

  The terminal device may further include, for example, a broadcast media processing unit capable of reproducing and recording a service using a predetermined broadcast media. The predetermined processing in this case is, for example, reproduction or recording processing of the service based on an identifier included in the advertisement information.

  Further, the terminal device may further include, for example, random number generation means for generating a pseudo random number. In this case, for example, the terminal device can operate to execute the storage or transmission process of the processing history only when the generated numerical value is a specific numerical value.

  The server may further include, for example, probability management means for managing the predetermined probability set in each terminal device.

  The server may further include, for example, session monitoring means for monitoring the number of sessions with each terminal device in the second period. In this case, when a terminal device whose number of sessions falls outside the predetermined range is detected, the probability management means causes the terminal device to change the probability so that the number of sessions falls within the predetermined range. It may operate to send an indication signal.

  In addition, the server includes, for example, an execution number detection unit that detects the number of executions for each advertisement information in the third period, and an advertisement that charges an advertisement fee to each advertisement information provider based on the detected number of executions. It may further comprise a billing means.

  An advertisement information processing method according to an aspect of the present invention that solves the above problem includes an advertisement information acquisition step in which a terminal device acquires advertisement information, and a process execution that executes a predetermined process on the acquired advertisement information A step, a processing history transmission step of transmitting a processing history indicating that the predetermined processing has been executed to a predetermined external server at a predetermined probability when the predetermined processing is executed, and the processing in the predetermined external server A process history receiving step for receiving a history, and a process count managing step for managing the number of executions of the predetermined process for each of the advertisement information, wherein the received process history and the transmission source terminal device are set And a processing number management step of counting and managing the number of executions estimated to be actually performed in consideration of a predetermined probability.

  Note that the advertisement information processing method may further include, for example, a processing history storage step of storing the processing history to be transmitted in a predetermined storage medium.

  An advertisement information processing method according to another aspect of the present invention that solves the above problem includes an advertisement information acquisition step in which the terminal device acquires advertisement information, and a process of executing a predetermined process on the acquired advertisement information An execution step, a processing history storage step for storing a processing history representing execution of the predetermined processing in a predetermined storage medium at a predetermined probability when the predetermined processing is executed, and storage in the predetermined storage medium A processing history transmission step of transmitting the processing history to a predetermined external server, a history receiving step of receiving the processing history at the predetermined external server, A processing count management step for managing the number of executions of the predetermined processing for each piece of information, and adding the predetermined probability set in the received processing history and the transmission source terminal device; To a method and a processing number management step of counting the number of execution times is estimated to have been actually carried out management.

  Here, the predetermined condition is, for example, that the number of processing histories newly stored in a predetermined storage medium from the previous processing history transmission processing reaches a predetermined number.

  An advertisement information processing method according to another aspect of the present invention that solves the above problem includes an advertisement information acquisition step in which the terminal device acquires advertisement information, and a process of executing a predetermined process on the acquired advertisement information An execution step, a processing history storage step for storing a processing history representing execution of the predetermined processing in a predetermined storage medium at a predetermined probability when the predetermined processing is executed, and a previous processing history transmission processing A processing history transmission step of transmitting a processing history stored in a predetermined storage medium to a predetermined external server when the first period has elapsed, and a history receiving step of receiving the processing history in the predetermined external server; A processing count management step for managing the number of executions of the predetermined processing for each of the advertisement information, the received processing history and the predetermined confirmation set in the transmission source terminal device; In consideration of a method and a processing number management step for the execution count counts the management is estimated that actually occurred.

  Here, the processing history transmitted to the predetermined external server is limited to, for example, the processing history stored after the previous processing history transmission processing.

  An advertisement information processing method according to another aspect of the present invention that solves the above problem includes an advertisement information acquisition step in which the terminal device acquires advertisement information, and a process of executing a predetermined process on the acquired advertisement information An execution step, a processing history storage step for storing a processing history representing execution of the predetermined processing in a predetermined storage medium at a predetermined probability when the predetermined processing is executed, and from a predetermined external server In response to the request, a processing history transmission step for transmitting a processing history stored in a predetermined storage medium to the external server, a history receiving step for receiving the processing history at a predetermined external server, and each of the advertisement information A process count management step for managing the number of executions of the predetermined process with respect to the received process history and the predetermined probability set in the terminal device of the transmission source , The method comprising the processing number management step of counting the number of execution times is estimated to have been actually carried out and managed.

  Here, the predetermined processing may be, for example, audio data transmission / reception processing with the advertisement information provider, or may be e-mail transmission processing to the advertisement information provider. Alternatively, the advertisement information registration process may be performed. Alternatively, it may be a reproduction or recording process of the service based on an identifier included in the advertisement information.

  The advertisement information processing method may further include, for example, a random number generation step for generating a pseudo-random number. In this case, in the random number generation step, for example, the processing history is stored or transmitted only when the generated numerical value is a specific numerical value.

  The advertisement information processing method may further include a probability management step for managing the predetermined probability set in each terminal device in a predetermined external server.

  The advertisement information processing method may further include a session monitoring step of monitoring the number of sessions with each terminal device in the second period in a predetermined external server. In the probability management step, when an end terminal device in which the number of sessions is out of a predetermined range is detected, an instruction for changing the probability so that the number of sessions is within the predetermined range for the terminal device A signal may be transmitted.

  Further, the advertisement information processing method includes a predetermined number of external servers, an execution number detection step of detecting the number of executions for each advertisement information in the third period, and a provider of each advertisement information based on the detected number of executions May further include an advertisement fee requesting step for charging an advertisement fee.

  ADVANTAGE OF THE INVENTION According to this invention, while suppressing the waste of the resource in a terminal device, the advertising system which makes it possible to implement | achieve an advertiser the appropriate advertising fee according to the advertising effect, and such an advertising system are constructed | assembled. It is possible to provide a suitable terminal device and server. It is also possible to provide an advertisement information processing method suitable for realizing such a terminal device and an advertisement system.

  Embodiments of the present invention will be described below with reference to the drawings.

  FIG. 1 is a block diagram showing a configuration of a network system according to an embodiment of the present invention. The network system of this embodiment is constructed by, for example, a plurality of terminal devices 100a to 100n, a plurality of information web servers 200a to 200m, and a history information server 300. Each terminal device and each server are connected to each other via a predetermined network. The predetermined network referred to here includes various communication networks such as the Internet and telephone lines.

  Note that the terminal devices 100a to 100n have, for example, different owners, and are substantially the same in configuration. In addition, the information web servers 200a to 200m are substantially the same in configuration, for example, only in the web page to be distributed. Hereinafter, in order to avoid duplication of explanation, explanations of the other terminal devices and information web servers (that is, the terminal devices 100b to 100n and the information web servers 200b to 200m) are omitted with the explanation of the terminal device 100a and the information web server 200a. .

  FIG. 2 is a block diagram showing a configuration of the terminal device 100a according to the embodiment of the present invention. The terminal device 100a of the present embodiment is, for example, a mobile phone having a known call function. In addition, in another embodiment, as the terminal device 100a, various functions having a call function (for example, a function for making a call using a telephone line or an Internet line (for example, a VoIP (Voice over Internet Protocol) call function)) are provided. Form devices (for example, PC (Personal Computer) such as desktop or laptop, PDA (Personal Digital Assistance), PHS (Personal Handy phone System), etc.) are assumed.

  As shown in FIG. 2, the terminal device 100a includes a CPU (Central Processing Unit) 103 that controls the entire device 100a. Each component is connected to the CPU 103 via the bus 19. These components include a ROM (Read-Only Memory) 105, a RAM (Random-Access Memory) 107, a network interface 109, a display driver 111, and an interface 115. The display driver 111 and the interface 115 are connected to the display 113 and the user interface device 117, respectively.

  The ROM 105 stores various programs and various data. An example of the program stored in the ROM 105 is a browser 50. The browser 50 is information browsing software for browsing online or offline information described in a predetermined markup language.

  The RAM 107 is a development destination of various programs stored in the ROM 105, for example. In accordance with a user operation using the user interface device 117 (hereinafter simply referred to as “user operation”), a program (for example, the browser 50) stored in the ROM 105 is read and expanded in a predetermined area of the RAM 107. Executed. As a result, the browser 50 is activated.

  Here, the function of the browser 50 will be described. The browser engine 30 which is a basic component of the browser 50 will be described with reference to FIG.

  FIG. 3 is a functional block diagram of the browser engine 30 included in the browser 50. As shown in FIG. 3, the browser engine 30 includes functional blocks of a parser 31, a page maker 32, and a formatter 33.

  When a URI (Uniform Resource Identifier) is input by a user operation or a URI included in a page being displayed on the display 113 is designated by selecting one of the anchor tags, the browser 50 displays a URI (for example, information on the Internet). It operates to obtain an HTML (Hyper Text Markup Language) document 21 (ie, requested web page) from the web server 200a).

  The “web page” is a collection of data acquired by the client (in this case, the browser 50) from the information web server via the network, and indicates the entire content to be displayed when the user designates a certain URI. The web page is described in, for example, an HTML format, and includes various data such as text data, image files, and audio data.

  FIG. 4 is a block diagram showing the configuration of the information web server 200a according to the embodiment of the present invention. The information web server 200a includes a CPU 203 that controls the entire system. Each component is connected to the CPU 203 via a bus 213. These components include a ROM 205, a RAM 207, a network interface 209, and an HDD (Hard Disk Drive) 211.

  The ROM 205 stores various programs and data for executing processing according to a request from a client (here, the terminal devices 100a to 100n). As long as the information web server 200a is activated, these programs are expanded and resident in the RAM 207, for example. That is, the information web server 200a is constantly monitoring the presence or absence of a request from a client. And if there is a request, the process for it can be executed immediately.

  The information web server 200 a stores various web pages including the HTML document 21 in the HDD 211. When the CPU 203 receives the request from the terminal device 100 a via a predetermined network and network interface 209, the CPU 203 reads a web page (that is, HTML document 21) corresponding to the designated URI from the HDD 211. Next, the read HTML document 21 is transmitted to the terminal device 100a via the network interface 209 and a predetermined network.

  The HTML document 21 sent from the information web server 200 a is then passed to the parser 31 via a predetermined network and network interface 109.

  The parser 31 interprets the HTML document 21 and creates a document tree 23 in which the grammatical structure of the HTML document 21 is represented by a tree structure. Note that the document tree 23 only expresses the grammatical structure of the HTML document 21 and does not include information related to the expression of the document.

  Next, the page maker 32 creates the layout tree 25 including the expression format of the HTML document 21, for example, block, inline, table, list, item, and the like, based on the document tree 23 and information on the tags. That is, the layout tree 25 includes information regarding the order of block, inline, table, and the like. The layout tree 25 does not include information on the position and size of these elements (block, inline, table, etc.) on the screen.

  The formatter 33 lays out each item on the screen of the display 113 based on the information regarding the layout tree 25 and the screen size of the display 113. That is, the formatter 33 arranges items on the screen of the display 113, and determines the position, width and height of each item on the screen, and the character folding position in the HTML document 21.

  Through the above processing by the parser 31, the page maker 32, and the formatter 33, the HTML document 21, that is, the requested web page is displayed on the screen of the display 113.

  Here, FIG. 5 shows processing executed between the terminal device 100a and each server in the network system according to the first embodiment of the present invention. In the flowchart of FIG. 5, first, the web page is transmitted from the information web server 200a to the terminal device 100a by the series of processes described above (step 1, step is abbreviated as “S” in the following specification and drawings). Rendered on the screen of the display 113 by the browser 50. For example, affiliate advertisements are pasted on this web page. This affiliate advertisement includes, for example, a link (tel: link, mailto: link) to the advertiser's telephone number or email address. In addition, the tel: link and mailto: link include, for example, predetermined instruction information for executing a thinning processing program (described later) (for example, a specific indicator is inserted in the HTML class attribute). It is.

  When the tel: link of the affiliate advertisement is selected by the user operation, the CPU 103 operates in cooperation with a well-known call function, thereby executing a call process for the telephone number (S2). Further, a known mailer is mounted on the terminal device 100a. This mailer includes functions such as a well-known mail client and messaging client for transmitting and receiving e-mails and the like. Therefore, when the mailto: link of the affiliate advertisement is selected by the user operation, the CPU 103 activates the mailer and operates in cooperation with the mailer to set the mail address specified by the mailto: link as the destination. When an e-mail is transmitted to this destination (S2), the process proceeds to S3.

  When a call process based on the tel: link (or a mail transmission process for a destination set based on the mailto: link) is performed in the process of S2, the CPU 103 is stored in the ROM 105 in accordance with the predetermined instruction information. The decimation processing program is expanded in the RAM 107 and executed (S3). In this thinning process program, a thinning process based on the thinning coefficient n is executed. More specifically, the thinning-out processing program generates a random number using a known pseudo-random number generation algorithm. The range of random numbers generated here is determined by a thinning coefficient n (for example, “4”, “8”, “16”...). The thinning coefficient n is initially set to “16”, for example. In this case, the range of random numbers is 1 to 16. The thinning-out processing program may be a program downloaded from the history information server 300 or the like by the terminal device 100a and then installed, or may be a program installed in advance in the terminal device 100a.

  Here, in another embodiment, it is assumed that the predetermined instruction information is not included in the tel: link or the mailto: link. In such an embodiment, the CPU 103 operates to execute the process of S3 after the call process (or mail transmission process) of S2 is executed.

  The thinning processing program determines whether or not the generated numerical value is a specific numerical value (for example, “16”) (S4). When it is determined that this mathematical value is a specific numerical value, the thinning-out processing program indicates that the call processing (or mail transmission processing) has been executed based on the tel: link (or mailto: link) of the affiliate advertisement. Information is recorded in, for example, the RAM 107 (S5). Next, the communication history information is transmitted to the history information server 300 by operating in cooperation with the network interface 109 (S6). The communication history information includes information such as a call destination (or mail transmission destination) and a call (or mail transmission) time, for example.

  In the first embodiment, the thinning processing program is programmed to specify the history information server 300 in advance as a transmission destination of communication history information, for example. For this reason, in the process of S6, the history information server 300 is set as the transmission destination of the communication history information.

  In another embodiment, a script for operating the terminal device to designate the history information server 300 as the destination of the communication history information when a tel: link (or mailto: link) is selected is embedded in the web page. May be. In this case, when viewed from the terminal side, the destination of the communication history information is designated by the outside (for example, the information web server 200a). For this reason, when there are a plurality of servers such as the history information server 300 in the network system of the present embodiment, it is possible to flexibly set the transmission destination of the communication history information using such a script.

  Further, when it is determined that the generated numerical value is other than a specific numerical value (for example, “1” to “15”), the thinning-out processing program ends the processing of the flowchart of FIG. 5 without recording the communication history information in the RAM 107 or the like. . That is, no processing is performed on the communication history information.

  By executing the thinning process as described above, the number of transactions (corresponding to the processes of S5 and S6 here) executed on the terminal device side regarding the communication history information is reduced to 1 / n. In addition, memory consumption associated with such transactions is reduced. That is, the waste of resources on the terminal device side associated with the processing of communication history information is reduced.

  FIG. 6 is a block diagram showing the configuration of the history information server 300 according to the embodiment of this invention. The history information server 300 includes a CPU 303 that controls the entire system. Each component is connected to the CPU 303 via a bus 313. These components include a ROM 305, a RAM 307, a network interface 309, and an HDD 311.

  The ROM 305 stores various programs and data. Such a program includes, for example, a program for managing communication history information. As long as the history information server 300 is activated, these programs are expanded and resident in the RAM 307, for example.

  The CPU 303 executes processing for managing the communication history information on the assumption that the thinning coefficient n is initially set to “16” in the terminal device existing in the network system of the present embodiment.

  The HDD 311 stores a client database that manages information of each client (for example, the terminal device 100a). When the session with the client is established, the CPU 303 creates a record in which information on the client is entered in the client database. In this record, for example, the address of the client, the setting value of the thinning coefficient n (“16” when creating the record), the number of sessions in a predetermined period, and the like are entered. When the history information server 300 side or the terminal device side instructs to change the setting of the thinning coefficient n, the setting value of the thinning coefficient n of the record is also changed according to the content of the instruction. The CPU 303 grasps the set value of the thinning coefficient n set for each terminal device existing in the network system from this client database. The number of sessions is a value incremented each time the client establishes a session with the history information server 300.

  In addition, the CPU 303 measures a predetermined period (for example, from the 16th day of every month to the 15th day of the next month) using a built-in RTC (Real Time Clock). The CPU 303 monitors the number of sessions in the predetermined period of each client. When a record whose number of sessions falls outside the predetermined range is detected, an instruction for changing the set value of the thinning coefficient n is transmitted to the client corresponding to the record. More specifically, this instruction is for changing the set value of the thinning coefficient n so that the number of sessions falls within a predetermined range. For example, when a record in which the number of sessions exceeds the upper limit of the predetermined range is detected, an instruction to increase the set value of the thinning coefficient n (that is, decrease the probability) is transmitted to the client corresponding to the record. For example, when a record in which the number of sessions falls below the lower limit value of the predetermined range is detected, an instruction to decrease the set value of the thinning coefficient n (that is, increase the probability) is transmitted to the client corresponding to the record. For example, if the number of sessions exceeds the upper limit of the predetermined range and the corresponding setting value is “16”, the setting value of the record is set to “32” and the thinning coefficient n is set to “32” for the client. Send instructions to set to. That is, the history information server 300 operates so as to increase the thinning rate for a client having a large number of sessions and reduce the waste of resources in the terminal device. The terminal device changes the setting of the thinning coefficient n in response to an instruction from the history information server 300. The CPU 303 resets the number of sessions in each record to “0” when the predetermined period expires.

  Note that the thinning coefficient n set in each terminal device of the network system of the present embodiment may be a uniform value (that is, a fixed value and a value common to all terminal devices). In this case, the history information server 300 does not need to manage each client in the client database.

  Returning to the description of FIG. When receiving the communication history information from the terminal device 100a, the CPU 303 transmits a confirmation notification to the terminal device 100a (S7). Here, the HDD 311 stores a history information database that manages communication history information. In this history information database, information on a call destination (or mail destination) (in other words, an affiliate advertisement destination, hereinafter referred to as “advertiser information”), and a record in which a count value is entered are stored. ing.

  Following the process of S7, the CPU 303 executes a process for the history information database based on the received communication history information (S8). More specifically, a search for records in which advertiser information corresponding to the communication history information is entered is executed. When the corresponding record is not searched, it means that no call or mail transmission to the advertiser is executed in any terminal device in the network system. In this case, the CPU 303 creates a new record in which the advertiser information and the count value are entered based on the received communication history information. The count value entered here is determined based on the thinning coefficient n set in the terminal device that is the transmission source of the communication history information. For example, when the thinning coefficient n set by the terminal device is “16”, a count value of “16” is entered in the record.

  Also, when a corresponding record is searched, it means that a call or mail transmission to a destination (advertiser) included in the communication history information is executed in any terminal device in the network system. In this case, the CPU 303 executes processing for incrementing the count value of the record. The increment value here is also determined based on the thinning coefficient n as in the previous example.

  In this way, by incrementing the count value in consideration of the decimation rate in each terminal device, the count value is actually used to make a call or send an email using the tel: link (or mailto: link) of the affiliate advertisement. The estimated value is close to the number of times.

  In addition, when the predetermined period expires, the CPU 303 refers to each record in the history information database and charges an advertising fee according to the count value for each advertiser (S9). More specifically, each advertiser's destination is acquired with reference to each record, and an advertising fee proportional to the count value is calculated for each destination. Then, the bill for each calculated advertisement fee is transmitted to each advertiser by e-mail (or mail). After sending the invoice, all records in the history information database are deleted to prepare for the calculation of the advertising fee in the next period. This provides a system that can charge an advertiser for an appropriate advertising fee according to the advertising effect, which is billed for each period.

  According to the present embodiment, transactions executed with respect to communication history information and accompanying memory consumption are reduced. Therefore, the burden on the terminal device is reduced, and the waste of limited resources is also reduced. In addition, the associated data transfer and management costs are reduced. Furthermore, traffic reduction in the network system is also realized. For this reason, the user can use the terminal device comfortably, and at the same time, an appropriate advertising fee according to the advertising effect for each advertiser can be realized.

  FIG. 7 shows processing executed between the terminal device 100a and each server in the network system according to the second embodiment of the present invention. In the following embodiments, processes that are substantially the same as or similar to the processes in the first embodiment are denoted by the same or similar reference numerals, and detailed description thereof is omitted.

  The processes in S11 to S15 in FIG. 7 are the same as those in S1 to S5 in FIG. Following the processing of S15, the CPU 103 increments a predetermined count value (initially “0”) by 1 (S16). That is, every time the communication history information is recorded in the RAM 107, the count value is incremented. Next, it is determined whether or not the count value has reached a predetermined number (S17).

  When it is determined in the process of S17 that the count value has not reached the predetermined number, the CPU 103 once ends the process of the flowchart of FIG. 7, and then waits until a tel: link or the like is selected. When it is determined that the count value has reached the predetermined number, the CPU 103 selects the same number of communication history information as the count value in order from the newly recorded communication history information from the RAM 107. Next, all the selected communication history information is transmitted to the history information server 300 (S18).

  When receiving the same number of communication history information as the count value from the terminal device 100a, the CPU 303 of the history information server 300 transmits a confirmation notification to the terminal device 100a (S19). Next, in the same manner as in the first embodiment, processing for the history information database and processing for advertising fee calculation are performed (S20, 21). Upon receiving the confirmation notification, the CPU 103 resets the count value to “0” (S22), temporarily ends the processing of the flowchart of FIG. 7, and then waits until a tel: link or the like is selected.

  According to the second embodiment, the terminal device accumulates a predetermined number of communication history information and transmits the communication history information to the history information server 300. Therefore, the transmission frequency of communication history information is reduced. This means that transactions executed for communication history information and accompanying memory consumption are reduced. That is, according to the second embodiment, a network system is provided in which waste of resources is further suppressed for the terminal device.

  In the second embodiment, a new transmission process is performed when a predetermined number of pieces of communication history information have been accumulated since the previous transmission process was executed. As a modification of the second embodiment, for example, the previous transmission process is performed. A new transmission process may be executed when a predetermined time elapses. The communication history information transmitted here is, for example, information that has not been transmitted in the RAM 107 (that is, communication history information accumulated after the previous transmission process). Also in this case, it is possible to reduce the frequency of transmission of communication history information, and a network system is provided in which waste of resources is further suppressed for the terminal device.

  FIG. 8 shows processing executed between the terminal device 100a and each server in the network system according to the third embodiment of the present invention. The processing from S31 to S35 in FIG. 8 is the same as S1 to S5 in FIG. In each terminal device including the terminal device 100a in the network system according to the third embodiment, the processes of S31 to S35 are repeatedly executed. By repeating this series of processing, a plurality of pieces of communication history information are recorded in each terminal device.

  The history information server 300 requests, for example, the terminal device 100a to transmit the communication history information at a predetermined timing (for example, a timing according to the operation of the server administrator or every periodic timing) (S36). In the third embodiment, it is assumed that the history information server 300 holds a client database in advance and grasps addresses of all terminal devices existing in the network system. The history information server 300 can also transmit a request for changing the setting value of the thinning coefficient n, for example, together with the above request in the process of S36.

  In response to the request, the terminal device 100a transmits, for example, all communication history information recorded in the RAM 107 to the history information server 300 (S37). The history information server 300 that has received the communication history information performs the processing for the history information database and the processing for calculating the advertisement fee as in the first embodiment (S38, 39).

  According to the third embodiment, the history information server 300 can centrally manage the collection timing of communication history information from each terminal device.

  As a modification of the third embodiment, the transmission timing of communication history information may be arbitrarily determined on the user side (terminal device side). Specifically, the terminal device 100a is operated to access the history information server 300 and acquire a page. This page includes a button with a phrase such as “Can I transfer the history?”. When this button is selected by a user operation, a script (for example, written in a script language such as Java Script) for realizing a function of transmitting communication history information is executed. Thereby, the terminal device 100a transmits all the communication history information recorded in the RAM 107 to the history information server 300, for example. The history information server 300 that has received the communication history information performs the processing for the history information database and the processing for calculating the advertisement fee as in the first embodiment (S38, 39). In such an embodiment, all transmission processing of communication history information is executed based on the user's will. Therefore, it is extremely useful for users who are concerned about their own privacy.

  The above is the embodiment of the present invention. The present invention is not limited to these embodiments and can be modified in various ranges. For example, in this embodiment, the thinning-out processing program is started with a call or email transmission as a trigger. However, in another embodiment, a tel: link or mailto: link of an affiliate advertisement is selected by a user operation and acquired at that time. The thinning-out processing program may be activated when the telephone number or mail address is registered in the address book of the terminal device. In this case, “address book registration history information” is recorded in the RAM 107 as an alternative to “communication history information”.

  In still another embodiment, for example, it is assumed that the web page of the information web server 200a includes a link to the affiliate advertisement page. In this case, the thinning-out processing program may be activated when the link is selected by the user operation and the affiliate advertisement page as the access destination is registered by the bookmark function of the browser. In this case, “bookmark registration history information” is recorded in the RAM 107 as an alternative to “communication history information”.

  In still another embodiment, it is assumed that the terminal device is mounted with Mobile Suica (registered trademark) or FeliCa (registered trademark). In this case, when payment is made at a fixed terminal such as a store using these electronic money functions, an advertisement is displayed on the display of the fixed terminal. Then, the terminal device activates the thinning process program at the same time as the settlement is performed. In this case, “advertising browsing history information” is recorded in the RAM 107 as an alternative to “communication history information”.

  In this embodiment, each data is transmitted through various communication networks such as the Internet and a telephone line. However, in another embodiment, each data is transmitted using a physical channel of terrestrial digital broadcasting. Anyway. For example, when the terminal device is a mobile phone, mobile broadcasting (so-called one-segment broadcasting) is used for data transmission.

  In another embodiment, the affiliate advertisement may include a link of a media activation descriptor such as a media colon (madia :) in addition to the tel: link and the mailto: link. The media activation descriptor includes, for example, identification information of a medium to be activated (for example, a television or a radio), content designation (channel) information, and the like. In addition, this madia: link includes predetermined instruction information for executing the thinning processing program (for example, a specific indicator is inserted in the class attribute of HTML). In this embodiment, it is assumed that an application for reproducing (and recording / recording) media such as television and radio is installed in the terminal device. The recording or recording target media is recorded in, for example, an HDD (not shown) of the terminal device.

  When the affiliate operation's madia: link is selected by the user operation, the target media is activated on the terminal device and the designated content (channel) is played (or recorded or recorded). Alternatively, recording or recording reservation processing is executed. When the content is played back, the same process as S3, that is, the thinning process program is activated and the thinning process is executed. Next, the processing after S4 is executed, and the processing history that the content reproduction processing is executed based on the affiliate: madia: link is transmitted to the history information server 300 with a predetermined probability. In this case as well, a network system is provided in which waste of resources is suppressed for the terminal device.

It is the block diagram which showed the structure of the network system of embodiment of this invention. It is the block diagram which showed the structure of the terminal device of embodiment of this invention. It is a functional block diagram of the browser engine contained in the browser of an embodiment of the invention. It is the block diagram which showed the structure of the information web server of embodiment of this invention. It is the figure which showed the flow of the process performed in the network system of the 1st Example of this invention. It is the block diagram which showed the structure of the log | history information server of embodiment of this invention. It is the figure which showed the flow of the process performed in the network system of the 2nd Example of this invention. It is the figure which showed the flow of the process performed in the network system of the 3rd Example of this invention.

Explanation of symbols

30 Browser engine 50 Browser 100a to 100n Terminal device 103, 203, 303 CPU
105, 205, 305 ROM
107, 207, 307 RAM
109, 209, 309 Network interface 111 Display driver 113 Display 115 Interface 117 User interface device 119, 213, 313 Bus 211, 311 HDD
200a to 200m Information web server 300 History information server

Claims (23)

  In an advertising system having a terminal device connected to a predetermined network and a management server,
  The terminal device
    Advertisement information acquisition means for acquiring advertisement information distributed by the web server;
    Processing execution means for executing predetermined advertisement response processing for the advertiser indicated by the additional information, triggered by selection of the additional information embedded in the acquired advertising information;
    Transmission permission / rejection determination means for determining whether or not to transmit execution history information of predetermined advertisement response processing for the advertiser to the management server according to a predetermined probability;
    In accordance with the determination, transmission means for transmitting the execution history information together with the identification information of the terminal device to the management server;
  Have
  The management server
    Receiving means for receiving the execution history information and the identification information;
    Probability information management means for managing the probability value set in the terminal device;
    Probability information acquisition means for acquiring the probability value set in the terminal device corresponding to the identification information from the management information of the probability information management means;
    Each time the execution history information is transmitted from the terminal device, the reciprocal of the acquired probability value is counted as the number of executions of a predetermined advertisement response process for the advertiser indicated in the execution history information. A cumulative processing count management means;
  Having
An advertising system characterized by   In an advertising system having a terminal device connected to a predetermined network and a management server,
  The terminal device
    Advertisement information acquisition means for acquiring advertisement information distributed by the web server;
    Processing execution means for executing predetermined advertisement response processing for the advertiser indicated by the additional information, triggered by selection of the additional information embedded in the acquired advertising information;
    The predetermined storage medium;
    Storage permission / rejection determining means for determining whether or not to store execution history information of a predetermined advertisement response process for the advertiser in the storage medium according to a predetermined probability;
    In accordance with the determination, storage processing means for storing the execution history information in the storage medium;
    Transmitting means for transmitting the execution history information stored in the storage medium together with the identification information of the terminal device to the management server when a predetermined condition is satisfied;
  Have
  The management server
    Receiving means for receiving the execution history information and the identification information;
    Probability information management means for managing the probability value set in the terminal device;
    Probability information acquisition means for acquiring the probability value set in the terminal device corresponding to the identification information from the management information of the probability information management means;
    Each time the execution history information is transmitted from the terminal device, the reciprocal of the acquired probability value is counted as the number of executions of a predetermined advertisement response process for the advertiser indicated in the execution history information. A cumulative processing count management means;
  Having
An advertising system characterized by   The predetermined condition is:
    The execution history information stored in the storage medium satisfies a predetermined number;
    The execution history information newly stored in the storage medium after the previous transmission history information transmission processing by the transmission means has reached a predetermined number;
    A predetermined first period has elapsed since the previous transmission history information transmission process by the transmission means;
  as well as,
    That the management server has requested transmission of the execution history information;
Any one of
The advertising system according to claim 2, wherein:   The transmission means transmits the execution history information newly stored in the storage medium after the previous transmission history information transmission processing to the management server. Advertising system.   The terminal device
    Audio data transmission / reception means for transmitting / receiving audio data to / from an external terminal
  Have
  5. The predetermined advertisement response process is a voice data transmission / reception process with an external terminal specified by the additional information by the voice data transmission / reception means. The advertising system according to item.   The terminal device
    Mailer that sends and receives e-mail to external terminals
  Have
  The said predetermined advertisement response process is a transmission process of the electronic mail to the address designated by the said additional information by the said mailer, The Claim 1 characterized by the above-mentioned Advertising system.   The terminal device
    Advertisement information registration means for bookmarking the advertisement information
  Have
  The advertisement system according to any one of claims 1 to 6, wherein the predetermined advertisement response process is a bookmark process of the advertisement information by the advertisement information registration unit.   The terminal device
    Broadcast media processing means for reproducing or recording a service by a predetermined broadcast media
  Have
  The predetermined advertisement response process is a reproduction process or a storage process of a service specified by the additional information by the broadcast media processing unit, according to any one of claims 1 to 7. The advertising system described.   6. The transmission permission / refusal determination means performs predetermined random number calculation, and determines permission / refusal of transmission of the execution history information to the management server according to the calculation result. Item 9. The advertising system according to any one of Items8.   3. The method according to claim 3, wherein the storage permission / refusal determination means performs a predetermined random number calculation, and determines permission / refusal of storing the execution history information in the storage medium according to the calculation result. The advertising system according to claim 8.   The management server
    Session monitoring means for monitoring the number of sessions in which the execution history information is transmitted to and received from the terminal device in a predetermined second period
  Have
  The probability information management means changes and manages the set value of the probability for the terminal device so that the number of sessions falls within the range when the number of sessions in the second period falls outside the predetermined range. An instruction signal for instructing the change of the setting value is transmitted to the terminal device,
  The terminal device changes the set value of the probability according to the received instruction signal;
The advertising system according to any one of claims 1 to 10, wherein   The management server
    An advertising fee billing unit that bills an advertising fee for the advertiser based on the number of executions of a predetermined advertisement response process for the advertiser counted within a predetermined third period by the processing number management unit.
Having
The advertising system according to any one of claims 1 to 11, wherein the advertising system is characterized by.   A terminal device connected to the management server according to any one of claims 1 to 12 via a predetermined network,
  Advertisement information acquisition means for acquiring advertisement information distributed by the web server;
  Processing execution means for executing predetermined advertisement response processing for the advertiser indicated by the additional information, triggered by selection of the additional information embedded in the acquired advertising information;
  Transmission permission / rejection determination means for determining whether or not to transmit execution history information of predetermined advertisement response processing for the advertiser to the management server according to a predetermined probability;
  In accordance with the determination, transmission means for transmitting the execution history information together with the identification information of the terminal device to the management server;
  Having
A terminal device characterized by the above.   A management server connected to the terminal device according to any one of claims 1 to 12 via a predetermined network,
  Receiving means for receiving the execution history information and the identification information transmitted by the terminal device;
  Probability information management means for managing the probability value set in the terminal device;
  Probability information acquisition means for acquiring the probability value set in the terminal device corresponding to the identification information from the management information of the probability information management means;
    Each time the execution history information is transmitted from the terminal device, the reciprocal of the acquired probability value is counted as the number of executions of a predetermined advertisement response process for the advertiser indicated in the execution history information. A cumulative processing count management means;
  Having
Management server characterized by   An advertisement information processing method executed in an advertisement system having a terminal device and a management server connected via a predetermined network,
  Executed by the terminal device;
    An advertisement information acquisition step of acquiring advertisement information distributed by the web server;
    A process execution step of executing a predetermined advertisement response process for the advertiser indicated by the additional information, triggered by selection of the additional information embedded in the acquired advertisement information;
    A transmission permission / rejection determination step of determining whether or not to transmit execution history information of a predetermined advertisement response process for the advertiser to the management server according to a predetermined probability;
    In accordance with the determination, a transmission step of transmitting the execution history information together with the identification information of the terminal device to the management server;
  Including
  Executed by the management server;
    A receiving step of receiving the execution history information and the identification information;
    Probability information management step for managing the probability value set in the terminal device;
    Probability information acquisition step of acquiring the probability value set in the terminal device corresponding to the identification information from the management information of the probability information management step;
    Each time the execution history information is transmitted from the terminal device, the reciprocal of the acquired probability value is counted as the number of executions of a predetermined advertisement response process for the advertiser indicated in the execution history information. A cumulative process count management step;
  including,
Advertising information processing method.   An advertisement information processing method executed in an advertisement system having a terminal device and a management server connected via a predetermined network,
  Executed by the terminal device;
    An advertisement information acquisition step of acquiring advertisement information distributed by the web server;
    A process execution step of executing a predetermined advertisement response process for the advertiser indicated by the additional information, triggered by selection of the additional information embedded in the acquired advertisement information;
    A storage permission / rejection determination step for determining whether or not to store execution history information of a predetermined advertisement response process for the advertiser in a predetermined storage medium according to a predetermined probability;
    In accordance with the determination, a storage processing step of storing the execution history information in the storage medium;
    A transmission step of transmitting the execution history information stored in the storage medium together with the identification information of the terminal device to the management server when a predetermined condition is satisfied;
  Including
  Executed by the management server;
    A receiving step of receiving the execution history information and the identification information;
    Probability information management step for managing the probability value set in the terminal device;
    Probability information acquisition step of acquiring the probability value set in the terminal device corresponding to the identification information from the management information of the probability information management step;
    Each time the execution history information is transmitted from the terminal device, the reciprocal of the acquired probability value is counted as the number of executions of a predetermined advertisement response process for the advertiser indicated in the execution history information. A cumulative process count management step;
  including,
Advertising information processing method.   The predetermined condition is:
    The execution history information stored in the storage medium satisfies a predetermined number;
    The execution history information newly stored in the storage medium after the previous transmission history information transmission process in the transmission step has reached a predetermined number;
    A predetermined first period has elapsed since the previous transmission processing of the execution history information in the transmission step;
  as well as,
    That the management server has requested transmission of the execution history information;
Any one of
The advertisement information processing method according to claim 16.   The advertisement information processing method according to claim 16 or 17, wherein, in the transmission step, the execution history information newly stored in the storage medium after the previous execution history information transmission processing is transmitted to the management server. .   The predetermined advertisement response process is:
    Audio data transmission / reception processing with an external terminal specified by the additional information;
    Processing for sending an e-mail to an address specified by the additional information;
    Bookmark processing of the advertisement information;
  as well as,
    A reproduction process or a storage process of a service designated by the additional information;
Any one of
The advertisement information processing method according to any one of claims 15 to 18.   20. The advertisement information processing method according to claim 19, wherein in the transmission permission / refusal determination step, predetermined random number calculation is performed, and permission / rejection of transmission of the execution history information to the management server is determined according to the calculation result. .   20. The method according to claim 17, wherein in the storage permission determination step, a predetermined random number calculation is performed, and permission of storage of the execution history information in the storage medium is determined according to the calculation result. The advertisement information processing method according to claim 1.   Executed by the management server;
    Session monitoring step of monitoring the number of sessions in which the execution history information is transmitted / received to / from the terminal device in a predetermined second period
  Including
  In the probability information management step, when the number of sessions in the second period is out of a predetermined range, the probability setting value for the terminal device is changed and managed so that the number of sessions falls within the range. An instruction signal for instructing the change of the setting value is transmitted to the terminal device,
  The advertisement information processing method according to any one of claims 15 to 21, wherein the terminal device changes a set value of the probability according to the received instruction signal.   Executed by the management server;
    An advertising fee billing step for billing an advertising fee to the advertiser based on the number of executions of a predetermined advertisement response processing for the advertiser counted within a predetermined third period in the processing frequency management step.
including,
The advertisement information processing method according to any one of claims 15 to 22.

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