JP4686024B2 - Poster with RF-ID tag - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to a poster with an RF-ID tag. By attaching an RF-ID tag having a non-contact communication function to a poster, an observer can acquire information of interest on the poster using a portable reader / writer. Therefore, the field of use of the present invention relates to the fields of advertising, advertising, information and the like.
[0002]
[Prior art]
“RF-ID tag” having an integrated circuit with memory in an article (generally, “non-contact data carrier”, “wireless IC tag”, “non-contact IC”, “non-contact IC label”, “non-contact IC tag” Etc.), and various types of information are recorded to display product information, streamline logistics, or manage goods. The RF-ID tag generally has a memory to record information and can be read by an RF-ID tag reader.
[0003]
On the other hand, advertisement posters are usually subjected to various graphic processes and added with copies because they need to appeal to the eye and increase the degree of attention.
However, even though a lot of information such as “product name”, “content” or “screening period”, “screening time”, “performer” is recorded on the conventional poster, the information is given to the observer. Often does not remain in memory. “Posters”, which are short-term contacts such as when commuting to work, are owned at hand and cannot be repeatedly viewed and checked like books, so it is difficult to memorize key information because there is too much information This is because there are many cases.
[0004]
For example, even if a hanging advertisement is noticed in a train and attracted attention, the user may get off before storing necessary information. I often forget the memorized load. Of course, if you take notes, you don't have to memorize it, but it can be cumbersome and annoying to others in a crowded car, making it impossible.
As described above, it is considered that the conventional poster lacked a viewpoint for considering information necessary for the observer to be memorized or retained in some form.
[0005]
[Problems to be solved by the invention]
Therefore, in the present invention, an RF-ID tag is affixed to a poster and necessary information is recorded on the poster, so that a person who wants to acquire information can easily obtain information by reading the information in a non-contact manner using a reader / writer. The present invention has been completed based on the idea that can be obtained.
[0006]
[Means for Solving the Problems]
The aspect of the present invention to solve the above problems 1 is a poster for advertising or publicity, contents same information or part of the information is information about the advertisement or promotion are displayed on the poster Recorded in the memory of the RF-ID tag, the poster is provided with a water-resistant sheet, and the RF-ID tag is affixed to the water-resistant sheet and protected against water on the opposite side of the water-resistant sheet. RF-ID tagged poster, characterized in that sheets are al provided, in. Since it is such a poster, information can be easily read using an RF-ID tag reader, and the function can be maintained even if the poster gets wet .
[0007]
The aspect of the present invention to solve the above problems 2 is a poster for advertising or publicity, contents same information or part of the information is information about the advertisement or promotion are displayed on the poster An RF-ID tag-attached poster, which is recorded in a memory of an RF-ID tag, is put in a flat bag body that is water-resistant and attached to the poster. Since it is such a poster, information can be easily read using an RF-ID tag reader, and the function can be maintained even if the poster gets wet .
[0008]
In the first and second aspects of the present invention, if the RF-ID tag is attached to the center of the lower side of the hanging poster, information can be easily read and interference can be prevented. In addition, if the RF-ID tag is attached to the surface of the poster opposite to the print side of the poster, the pattern will not be damaged. In that case, the RF-ID tag is attached to the poster design surface at the position where the RF-ID tag is attached. It is possible to attach a specific mark indicating the tag attachment position. By doing so, the position of the RF-ID tag can be easily specified from the surface side. Further, if necessary information is recorded in the memory of the RF-ID tag and then a write protection process is performed, it is possible to prevent malicious alteration and writing of other causes .
[0009]
DETAILED DESCRIPTION OF THE INVENTION
Hereinafter, a poster with an RF-ID tag according to the present invention will be described with reference to the drawings. FIG. 1 is a diagram illustrating an example of a poster with an RF-ID tag.
FIG. 1A shows the front pattern surface of the hanging poster 1, and FIG. 1B shows the back surface of the poster 1. The poster 1 is held by a hanging tool 3 and posted in the vehicle.
On the surface of the poster 1, as usual, information 13 such as a picture 12 of a movie advertisement, a screening period, a time, a movie theater, an entrance fee, and the like are displayed. The same applies to information 14 such as the characters and performer names (FIG. 1A).
An RF-ID tag 11 is attached to the back of the poster 1 (FIG. 1B). The attachment position of the RF-ID tag 11 may be on the front surface side, but it is preferably attached to the back surface in order not to impair the design of the pattern or to reinforce it with a tape or the like and adhere firmly.
[0010]
In the case of the poster 1 for hanging in a car, the poster 1 is usually lifted above the passenger's head. Therefore, in order to read the RF-ID tag 11 with a reader, the hand-held RF-ID tag reader can be reached by reaching out. The range is good, and it is preferable to stick to the lower side of the poster 1. Further, in order to prevent interference with the adjacent poster, the vicinity of the center portion is further preferable on the lower side.
When the RF-ID tag 11 is affixed to the back of the poster, it is preferable to provide a mark 11m in a portion where the RF-ID tag 11 on the front side is located. This is because it is easy to specify the position when reading with a reader.
The RF-ID tag 11 is preferably subjected to a write protection (write prevention) process. This is because if the content of the data is maliciously altered or rewritten to an incorrect content for some reason, a person who believes in the content and acts will be inconvenienced. In write protection, after data writing, write prohibition processing is performed, or an RF-ID tag having a write protection function is used.
[0011]
FIG. 2 is a diagram showing an example of an indoor or outdoor poster. As in the case of FIG. 1, a picture 12 of a movie advertisement, a screening period, time, movie theater, admission information 13, and names 14 of characters and performers are displayed.
In the case of posters posted indoors and outdoors, the size of the poster is unspecified and there are various positions for posting. However, since the observer reads the RF-ID tag 11 with the portable RF-ID tag reader 2 in his / her hand, in order to be able to be read by anyone, although it depends on the height of the observer M1, extend his hand. It is preferable to affix at a position where the height H is 2.0 m or less from the human walking surface 5 which is the reachable height.
[0012]
FIG. 3 is a diagram showing a cross-sectional state in which an RF-ID tag is attached to a poster.
In the case of outdoor posting, since the function of the RF-ID tag 11 may not work due to wetness with rain or the like, it is preferable to perform waterproofing.
For this purpose, the RF-ID tag 11 can be adhered after the poster 1 is covered with the water-resistant sheet 15, and the RF-ID tag 11 can be further protected by the water-resistant protective sheet 16. Alternatively, the RF-ID tag 11 may be placed in a water-resistant flat bag and adhered to the poster.
Normally, an RF-ID tag can perform read / write (R / W) by non-contact communication within a distance of several centimeters to several tens of centimeters, but the communication distance becomes extremely short depending on the frequency band used and the situation. In particular, a tag used in a high frequency band (eg, 2.45 Ghz) has a large attenuation due to moisture and may not be able to perform normal communication.
[0013]
The mark 11m that displays the attachment position of the RF-ID tag may have an arbitrary shape.
For example, (A) rectangular colored portion, (B) enclosing with rectangular lines, (C) displaying with ruled lines, or (D) printing specific marks such as antenna patterns, etc. Also good.
Since the RF-ID tag read / write does not require extreme accuracy, a positioning mark may be provided with a size having a certain degree of tolerance so that no failure occurs if the tag is attached in the vicinity of the display. it can.
[0014]
FIG. 4 is a diagram illustrating an embodiment of an RF-ID tag. There are various embodiments of the RF-ID tag 11 to be used. As a general-purpose example, the one shown in FIG. 4 can be cited.
The RF-ID tag 11 shown in FIG. 4 has an antenna pattern 112 formed on a base material 110 such as plastic, and a resonance circuit is formed by the antenna coil and a capacitive element built in the IC chip 10 to receive radio waves of a certain frequency. Then, the information of the RF-ID tag can be transmitted to the transmission source and returned.
In the case of FIG. 4, the antenna pattern 112 forms a jumping circuit on the back surface of the substrate 110 by the conductive member 114 and is connected to the bumps or pads on the back surface of the IC chip 111 by the coil connection terminal 112C.
Such an RF-ID tag 11 can be formed by forming an antenna pattern 112 by photo etching or etching after resist printing on a metal foil such as an aluminum foil laminated on a substrate 110, and mounting the IC chip 10. . The size can also be set to about 20 mm × 20 mm or less.
[0015]
FIG. 5 is a diagram showing another embodiment of the RF-ID tag. 5A shows a planar state in which the IC chip label 10L is attached so as to be connected to both of the antenna patterns 111 and 112. FIG. 5B shows the IC chip label 10L partially from the antenna patterns 111 and 112. FIG. 5C is an enlarged cross-sectional view taken along line AA of FIG. 5A. The state where the IC chip label 10L is stuck to the antenna patterns 111 and 112 by the anisotropic conductive adhesive 117 is shown. The anisotropic conductive adhesive is applied in advance to the antenna patterns 121 and 122 of the IC chip label 10L to form a tack label.
From FIG. 5C, it can be clearly seen that the small chip patterns 121 and 122 are also printed on the IC chip label 10L, and the IC chip 10 is mounted.
[0016]
In the case of the embodiment of the RF-ID tag of FIG. 5, the RF-ID tag 11 directly prints the antenna patterns 111 and 112 on the poster base 210 or manufactures an adhesive label on which the antenna pattern is printed. The IC chip label 10L is attached to the antenna patterns 111 and 112.
The antenna patterns 111 and 112 can be printed using a conductive ink by offset, gravure, silk screen printing, or the like. As the conductive ink, an ink in which carbon, graphite, silver powder, aluminum powder, or a mixture thereof is dispersed in a vehicle is used.
[0017]
The shape of the antenna pattern is not particularly limited, and may be a linear shape or a saddle shape, or may be two wings as illustrated. An IC chip label 10L is stuck so as to be conductive to the wing-like pattern.
The “IC chip label” means an IC chip in which an integrated circuit and / or a memory are provided on a silicon substrate in a tuck label form so that it can be attached to the antenna patterns 111 and 112 of the RF-ID tag. In some cases, the label itself has a small antenna portion connected to the IC chip. Specifically, it represents an interposer for “Bistatix” manufactured by Motorola.
[0018]
In the case of an IC memory, 128 characters can be recorded at 1024 bits, and it can be applied to recording information to be displayed on a poster for ordinary advertisement or advertisement.
If it is several kilobits, it is possible to record information with a considerably detailed content equivalent to that of a magazine table of contents.
[0019]
Next, a method for using a poster with an RF-ID tag will be described.
When a portable RF-ID tag reader approaches the poster, the RF-ID tag senses the reader's radio waves and transmits predetermined information to the reader. Since the RF-ID tag reader records the read information in the memory, the information can be displayed on the display of the portable terminal as needed, and can be output later by a printer if necessary.
[0020]
In the case of a hanging poster, it is at a high position, so it is necessary to lift the RF-ID tag reader to a certain extent and raise it. However, in the case of a general indoor / outdoor poster, the RF-ID tag can be attached to a height at which the observer can handle the portable device most easily. In general, when a human is standing, the device is most easily handled at a distance of about 50 cm to 1.5 m from the walking surface, and usually up to 2.0 m is within a reachable range.
In this case, the output of the RF-ID tag reader is preferably several mW to several hundred mW. This is because if the power is too strong, the information of adjacent posters may be read or interfered. However, it is also possible to use a reader with a large output that can collect information on the entire interior of the vehicle at once, as in the case of management purposes described later.
[0021]
RF-ID tag readers are also commercially available as readers for IC cards and the like, but it is not realistic to carry this reader.
As a portable reader and portable reader, for example, Springboard sells a portable information terminal “Visor” with a 13.56 Mhz band reader.
This is a device in which a communication module (Hand'IT module) is mounted in a slot of the portable information terminal “Visor”, and an RF communication function at a close distance is secured through an interface. A 512-kilobyte flash EEPROM is also provided to record information.
Similarly, in Japan, it has been proposed to mount an RF communication function on a mobile phone or the like (Japanese Patent Application No. 2000-274246, etc.), and it is considered that such portable information terminals will be widely used in the near future.
[0022]
Other uses of the poster with the RF-ID tag include the following usage.
<Uses for consumers>
The “product name”, “price”, “product feature”, “inquiry”, etc. are written on the RF-ID tag and pasted on the poster. A consumer acquires this information using an RF-ID tag reader (mobile phone, PDA) or the like. It is suitable for introducing new products and posters for special products.
<Application for event guide>
The “event name”, “date of event”, “ticket release date”, “inquiry”, etc. are written on the RF-ID tag and pasted on the poster. A consumer records information using a portable RF-ID tag reader or the like.
In addition, if a “Homepage (HP) address” is recorded, this address is acquired by a reader, and the Internet such as “i-MODE” or “EZ-WEB” (a character information service provided by the cellular group) is available. It is also possible to obtain more detailed information than a poster and make an inquiry / application from the HP via the connection service.
[0023]
<Use for advertisement publishers and managers>
As a special usage method for a poster with an RF-ID tag, it can be used for the purpose of managing advertising posters.
The “advertisement period”, “publishing company name”, “agent name”, etc. are written in the RF-ID tag, and the manager can use the reader to remove expired advertisements and obtain data for posting confirmation authentication to the publisher. That is, as evidence that the advertising company has posted the poster, it is conceivable to read all data of the RF-ID tag of the poster in the vehicle in a non-contact manner and submit the data to the advertisement client. This is because, if this is performed every day for each vehicle, reliable evidence can be obtained. It can also be sent to the client for approval via the Internet.
[0024]
【Example】
Example 1
An embodiment of the present invention will be described with reference to FIG. 1, FIG. 2, FIG.
Using a cast-coated paper (120 g / m ² ) as a base material, a monthly magazine poster 1 for hanging in a car was printed by offset printing. Information 13 of this table of contents / article contents was recorded on an RF-ID tag (“Accumave”; 4 kBits, manufactured by Dai Nippon Printing Co., Ltd.) 11 and pasted on the lower surface of the poster 1.
When this poster for hanging in a car 1 was posted in the car and the information of the RF-ID tag 11 was read with a portable RF-ID tag reader, the information could be read from a distance of 5 cm from the RF-ID tag. .
[0025]
(Example 2)
Polypropylene-based synthetic paper YUPO 130μm (trade name manufactured by Oji Yuka Co., Ltd.) is printed with offset printing, and the poster 1 for the unsealed movie is printed. Such information 13 was printed at the same time. A water-resistant overcoat was applied to the printed surface.
On the other hand, the antenna patterns 111 and 112 were printed on a label-like water-resistant paper base impregnated with resin by silk screen printing using a conductive ink made of a carbon pigment and dried. Motorola's tack-processed IC chip label “Bistatix” (1 kBits) was mounted on the IC chip connection end of this antenna pattern.
Information 13 such as the screening period was recorded on this RF-ID tag label, and was pasted at the position of the back surface of the poster 1 at a height of 1.2 m from the walking surface. The applied surface was further protected by sealing with a water-resistant tack label (polyethylene sheet).
Note that an indication “RF-ID tag is affixed and readable” is provided on the poster surface side of the portion where the RF-ID tag 11 is located.
When this outdoor advertising poster was posted on the street and the information of the RF-ID tag 11 was read by the portable RF-ID tag reader 2, the information could be read from a distance of 5 cm from the RF-ID tag. There was no problem in reading even on rainy days.
[0026]
【The invention's effect】
As described above, the RF-ID tag poster of the present invention has an RF-ID tag having a non-contact communication function attached to the poster, and information on the poster is electrically recorded on the RF-ID tag. Therefore, anyone can arbitrarily acquire the information of interest on the poster using the RF-ID tag reader.
If “inquiry destination”, “HP address”, and the like are further recorded in the RF-ID tag, more detailed information can be acquired via a mobile terminal, a mobile network, or the Internet.
Therefore, the utility value of the poster is increased, and the advertising effect is greatly improved as compared with the poster that is merely visually recognized.
[Brief description of the drawings]
FIG. 1 is a diagram illustrating an example of a poster with an RF-ID tag.
FIG. 2 is a diagram illustrating an example of a poster for indoor or outdoor posting.
FIG. 3 is a diagram showing a cross-sectional state in which an RF-ID tag is attached to a poster.
FIG. 4 is a diagram showing an embodiment of an RF-ID tag.
FIG. 5 is a diagram showing another embodiment of the RF-ID tag.
[Explanation of symbols]
M1 Observer 1 Poster 2 RF-ID tag reader 3 Hanging tool 5 Walking surface 10 IC chip 10L IC chip label 11 RF-ID tag 12 Advertising pattern 13 Information 14 such as screening period, time, movie theater, entrance fee, etc. Appearance Person or performer name 110, 210 Base material 111, 112 Antenna pattern 114 Conductive member 117 Anisotropic conductive adhesive 121, 122 Antenna pattern

Claims (7)

A poster for advertising or promotional, advertising or content the same information or part of the information is information being displayed on the poster about advertising is recorded in the memory of the RF-ID tag, the poster the water-resistant sheet is provided, the RF-ID tag, the affixed to water-resistant sheet, wherein the water-resistant protective sheet on the opposite side of the waterproof sheet is al provided RF- Poster with ID tag. A poster for advertising or promotional, advertising or content the same information or part of the information is information being displayed on the poster about advertising is recorded in the memory of the RF-ID tag, the RF- A poster with an RF-ID tag, characterized in that the ID tag is placed in a flat water-resistant bag and attached to the poster. The poster with an RF-ID tag according to claim 1 or 2, wherein the poster is for indoor / outdoor posting .   4. The poster with an RF-ID tag according to claim 1, wherein the RF-ID tag is affixed to a central part of a lower side of the hanging poster.   The RF-ID-attached poster according to claim 1, wherein an RF-ID tag is attached to a surface of the poster opposite to the pattern printing surface.   6. The poster with an RF-ID tag according to claim 5, wherein a specific mark for displaying the attachment position of the RF-ID tag is attached to the poster pattern surface at the position to which the RF-ID tag is attached.   7. The poster with an RF-ID tag according to claim 1, wherein a necessary information is recorded in a memory of the RF-ID tag and then a write protection process is performed.

Images