JP4609361B2 - Information providing system, information providing server, information providing method, and information providing program - Google Patents

Description

  The present invention relates to an information providing system, an information providing server, an information providing method, and an information providing program for providing an information providing service via a network, and in particular, an operation for reading information in an information storage means associated with an unpurchased product. Information providing system, information providing server, information providing method, and information providing system capable of preventing the use of information obtained by performing information reading operation from information storage means attached to the picked-up product for campaign application Information provision program.

  In the case of selling a product, for example, a measure may be taken in which a campaign is performed on a specific product and sales are promoted so that a premium is received with a certain probability. In this case, there is a case where it has already been determined that a product received in the store in advance has a certain probability. For example, Patent Document 1 describes that campaign information or the like is recorded on a non-contact IC tag and attached to a product or a package of the product for shipment.

  In addition, for a product that has already been received, a prize may be determined using a campaign tool on the store side. For example, as a campaign tool, a sticker determined so that a prize is hit with a certain probability is used.

  FIG. 7 is an explanatory diagram showing an example in which sales promotion is performed using a conventional campaign tool. A manufacturer / chain headquarters 1000 such as a manufacturer or convenience store creates a campaign tool in advance, and sends the created campaign tool such as a seal to the store 1100 side. The store 1100 side pastes the campaign tool sent to the campaign target product on the product. After purchasing the product, for example, when the campaign tool is a sticker, the customer 900 peels off the sticker and checks whether or not the prize has been hit. Further, for example, the customer 900 may collect one or a plurality of stickers as a campaign tool and send them to the manufacturer / chain headquarters 1000 to determine whether or not a prize has been hit on the manufacturer / chain headquarters 1000 side.

  When the customer 900 wins the prize, for example, by performing an input operation of a predetermined address using a terminal such as a personal computer or a portable terminal, the customer 900 receives data (the ID given to the seal, the customer's ID). Register your address, name or phone number). The maker / chain headquarters 1000 delivers premiums to customers using premium delivery means 1002. Further, a customer database 1003 is created based on the data transmitted from the terminal of the customer 900 to the premium management server 1001, and is used for various purposes such as sales information distribution and purchase layer analysis.

  Further, Patent Document 2 describes an electronic seal in which an RFID device is electrically connected to an antenna device when a door is sealed so that transmission is possible, and the electrical connection is released when the door is opened. ing.

Japanese Patent Laid-Open No. 2002-83250 (page 3 to page 5, FIG. 1) JP 2006-12138 A (paragraphs 0010-0012, FIG. 1-2)

  When an information storage means (for example, a non-contact IC tag) is attached to a product and a campaign for using the information stored in the information storage means for the application procedure is held, no physical operation is applied to the information storage means itself. However, anyone can obtain the information stored in the information storage means only by bringing the reader or the reader / writer (R / W) close to it. For this reason, it is not possible to prevent an illegal act in which a person who does not intend to purchase a product acquires information necessary for the application procedure from a product that has not been purchased and uses it for applying for a campaign.

  Further, the information in the information storage means continues to exist regardless of whether it is used for the campaign procedure and remains in a readable state. That is, the information stored in the information storage means can be read repeatedly any number of times without being erased even if it is once used in the campaign application procedure. For this reason, even if the information in the information storage means has been used once for the campaign application procedure, it cannot be prevented from being used again for the campaign application.

  Moreover, if the electronic seal described in Patent Document 2 is used, it becomes easy to detect whether or not the door is opened, and it is possible to easily identify / manage a package such as a container. However, the act of illegally acquiring information from the information storage means attached to the product cannot be prevented.

  Therefore, the present invention provides information obtained by performing an operation of reading information in the information storage means associated with an unpurchased product, or performing an operation of reading information from the information storage means associated with the picked-up product. An object of the present invention is to provide an information providing system, an information providing server, an information providing method, and an information providing program capable of preventing an act used for applying for a campaign.

An information providing system according to the present invention includes an information storage unit (for example, realized by an RFID tag) that stores identification information that accompanies a product composed of a plurality of parts and can identify the product, and the information storage unit stores Information reading means (for example, realized by the customer 100) for reading identification information (for example, UID), a database for storing identification information read by the information reading means, and identification information read by the information reading means , provides a predetermined service (for example, lottery prizes, information distribution via the communication network) to the service providing means (for example, implemented by the campaign management server 201) and provided with information storage means, before use of the product , the unreadable by being associated with a product in a state of being connected to a ground line (e.g., a ground line 501) A state, a ground wire, goods when it is separated into a plurality of portions in use, are disconnected from the information storage unit becomes a readable state information storage unit by Rukoto, the service providing means, read from the information storage means Receiving means for receiving the identification information from the information reading means, storage control means for storing the identification information received by the receiving means in association with the reception date and time, and receiving means when the same identification information is received a plurality of times, Determining means for determining which information reading means first transmitted the same identification information by specifying the identification information having the earliest reception date among the same identification information stored in the database; Providing means for providing a predetermined service to the information reading means determined to have transmitted the same identification information first. That.

In addition, the information providing system includes an information storage unit that stores identification information that can identify a product, which accompanies a product including a plurality of parts, an information reading unit that reads the identification information stored in the information storage unit, and an information A database for storing identification information read by the reading means; and a service providing means for providing a predetermined service based on the identification information read by the information reading means . When the predetermined part of the information storage means is attached to the product in a short-circuited state and is unreadable, if the product is separated into a plurality of parts at the time of use, the predetermined short-circuited part is cut to become a readable state information storage unit by Rukoto, the service providing means, receiving for receiving identification information read from the information storage means from the information reading means And the storage control means for storing the identification information received by the receiving means in the database in association with the reception date and time, and when the receiving means receives the same identification information multiple times, among the same identification information stored in the database By identifying the identification information with the earliest reception date and time, the determination means for determining which information reading means first transmitted the same identification information, and the determination means transmitted the same identification information first. Provided means for providing a predetermined service to the determined information reading means may be included.

In addition, the information providing system includes an information storage unit that stores identification information that can identify a product, which accompanies a product including a plurality of parts, an information reading unit that reads the identification information stored in the information storage unit, and an information A database for storing identification information read by the reading means; and a service providing means for providing a predetermined service based on the identification information read by the information reading means . by being associated with a product in a state of over a plurality of portions of the product, a readable state, by Rukoto is cut and product are separated into a plurality of parts in use, information storage means unreadable becomes a state, the service providing means, a receiving means for receiving identification information read from the information storage means from the information reading means, the identification information received by the receiving unit When the same identification information is received a plurality of times by the storage control means that stores the information in the database in association with the reception date and time, the identification information with the latest reception date and time is identified among the same identification information stored in the database Thus, a determination means for determining which information reading means has transmitted the same identification information last, and an information reading means for which the determination means has determined that the same identification information has been transmitted last are predetermined. Providing means for providing these services.

  In the information providing system, the information storage means may be an RFID tag.

  In the information providing system, the information storage unit may be a two-dimensional barcode.

  In the information providing system, the information storage means may be a one-dimensional barcode.

  Further, in the information providing system, the information storage unit is configured such that the antenna, the IC chip, or the bonding wire that connects the IC chip and the antenna constituting the information storage unit is connected to the ground line and is electrically connected. The transmission of the identification information stored in the storage means is stopped, and when the product is used, the transmission of the identification information is started by cutting the antenna, the IC chip, or the bonding wire and the ground wire. Also good.

  Further, in the information providing system, the information storage means stores the information storage means by short-circuiting a predetermined portion of the antenna, the IC chip, or the bonding wire connecting the IC chip and the antenna constituting the information storage means. The transmission of the identification information stored in the means may be stopped, and the transmission of the identification information may be started by cutting a predetermined short-circuited part when using the product.

  In the information providing system, the information storage means may be stored in the information storage means by being cut into a plurality of parts when the product is used.

  In the information providing system, the information storage unit may store individual identification information for identifying the information storage unit as identification information.

  In the information providing system, the information reading unit may be a mobile phone.

  In the information providing system, the information reading means may be a personal computer.

The information providing method according to the present invention stores identification information that can identify a product, and is an information storage that is unreadable by being attached to the product while being connected to a ground line before use of the product. information means, the product is separated into a plurality of parts in use, reading a cutting step as a readable state by Rukoto is disconnected ground line, the information reading means, the identification information stored in the information storage means A reading step; and a service providing step in which the information providing server provides a predetermined service based on the identification information read by the information reading unit. The information providing server reads from the information storage unit in the service providing step. The identification information is received from the information reading means, and the received identification information is stored in the database in association with the reception date and time. Upon receipt, by identifying the identification information with the earliest reception date among the same identification information stored in the database, it is determined which information reading means first transmitted the same identification information, and the same A predetermined service is provided to the information reading unit that has determined that the identification information has been transmitted first.

In addition, the information providing method stores identification information that can identify the product, and information storage that cannot be read because the product is attached to the product in a state where a predetermined portion is short-circuited before the product is used. It means, when the product is separated into a plurality of parts in use, and a cutting step of a state readable shorted predetermined point is cut information storage means by Rukoto, information reading means, information storage means An information reading step for reading the identification information stored in the information reading server, and a service providing step for the information providing server to provide a predetermined service based on the identification information read by the information reading means. The identification information read from the information storage means is received from the information reading means, and the received identification information is stored in the database in association with the reception date and time. When the same identification information is received a plurality of times, the information reading means that first transmitted the same identification information is identified by specifying the identification information with the earliest reception date among the same identification information stored in the database. And a predetermined service may be provided to the information reading means that has determined that the same identification information has been transmitted first.

In addition, the information providing method stores identification information that can identify a product, and is in a readable state by being attached to the product in a state that spans a plurality of parts of the product before using the product. identification information storage means, products by Rukoto is cut to be separated into a plurality of parts in use, and a cutting step in which the information storage means becomes impossible state read, the information reading means, the information storage means for storing Information reading step, and the information providing server provides a predetermined service based on the identification information read by the information reading means, and the information providing server includes the information storage means in the service providing step. The identification information read from the information reading means is received, and the received identification information is stored in the database in association with the reception date and time. When the information is received a plurality of times, by identifying the identification information with the latest reception date and time among the same identification information stored in the database, it is determined which is the information reading means that last transmitted the same identification information And providing means for providing a predetermined service to the information reading means determined to have transmitted the same identification information last.

  With the configuration as described above, the customer purchases the product and the information in the information storage means accompanying the product from the store / maker, and then the customer stores the information in the information storage means attached to the product to the store / maker. It is possible to realize exchange of value without fail by transmitting and obtaining an opportunity for the customer to enjoy the service from the store / maker as the price.

According to the present invention, the information storage means is in an unreadable state by being attached to the product in a state of being connected to the ground wire before use of the product , and the product is separated into a plurality of parts at the time of use. Once, the information storage means by Rukoto is disconnected ground line from the information storage unit becomes a readable state. Since the identification information can be read from the information storage means by performing the opening operation of the product, only customers who have purchased the product can apply for the campaign. Therefore, information obtained by reading information in the information storage means associated with products not purchased or reading information from the information storage means associated with picked-up products is applied to the campaign. You can prevent the act of using.

Further, according to the present invention, the information storage means is in an unreadable state because it is attached to the product in a state where a predetermined portion is short-circuited before the product is used, Once separated into portions, the shorted portion is cut information storage means by Rukoto a readable state. Since the identification information can be read from the information storage means by performing the opening operation of the product, only customers who have purchased the product can apply for the campaign. Therefore, information obtained by reading information in the information storage means associated with products not purchased or reading information from the information storage means associated with picked-up products is applied to the campaign. You can prevent the act of using.

Further, according to the present invention, the information storage means is in a readable state by being attached to the product in a state in which it spans a plurality of parts of the product before use of the product , and the product is in use at the time of use. by Rukoto is cut to be separated into a plurality of portions, the information storage unit becomes impossible state reading. Since the identification information cannot be read from the information storage means by opening the product, after the customer who has purchased the product has applied for the campaign, it will not be possible to apply for the campaign using the same identification information. . Therefore, information obtained by reading information in the information storage means associated with products not purchased or reading information from the information storage means associated with picked-up products is applied to the campaign. You can prevent the act of using.

  Further, according to the present invention, an act of acquiring information in an information storage means associated with a product not purchased by a person who does not intend to purchase the product and using it for a campaign application, or a use for a campaign application procedure It is possible to prevent the information stored in the information storage means from being used again for the campaign application. By doing so, only those who use purchased products or gifted products can be qualified to participate in the campaign. Such an effect is attributed to the fact that the information storage means accompanying the product stops or recovers the function of transmitting information in the information storage means at the same time as opening the product.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. In the present embodiment, a case will be described in which the information reading unit that reads information from the information storage unit attached to the product is a mobile phone.

  FIG. 1 is a block diagram showing an example of the configuration of an information providing system according to the present invention. As shown in FIG. 1, the information providing system includes a mobile phone 101 used by a customer 100, a campaign management server 201 operated by a store / maker 200, a premium delivery means 203, and a customer database 202. The mobile phone 101 and the campaign management server 201 are connected via a communication network such as a mobile phone network or the Internet.

  The campaign management server 201 is a server operated by the store / maker 200, and is specifically realized by an information processing apparatus such as a workstation or a personal computer. The campaign management server 201 has a function of providing various services to the customer 100 of the mobile phone 101 via the communication network. In the present embodiment, the campaign management server 201 provides an information providing service for distributing various types of information via the communication network to the mobile phone 101 of the customer 100 in response to a request from the mobile phone 101. In addition, the campaign management server 201 has a function of executing a process for performing a campaign application procedure for the customer 100 in response to a request from the mobile phone 101 accessed according to the operation of the customer 100.

  In the process of the application procedure, specifically, the campaign management server 201 transmits the information stored in the information storage unit 302 attached to the campaign target product (for example, attached) to the customer 100. A request is made to the mobile phone 101. Further, the campaign management server 201 requests the mobile phone 101 of the customer 100 to transmit information necessary for the campaign application procedure such as name, address, and e-mail address. In addition, the campaign management server 201 transmits customer information indicating the attribute of the customer 100 such as a name to the customer database 202 and registers the information transmitted from the mobile phone 101 of the customer 100 thereafter. Then, the campaign management server 201 transmits a result indicating whether or not the campaign prize has been won to the customer database 202 or the prize delivery means 203.

  FIG. 2 is a block diagram illustrating an example of the configuration of the campaign management server 201. As shown in FIG. 2, the campaign management server 201 includes ID receiving means 211, customer information receiving means 212, customer information registration means 213, and lottery processing means 214.

  Specifically, the ID receiving unit 211 is realized by a CPU and a network interface unit of an information processing apparatus that operates according to a program. The ID receiving unit 211 has a function of receiving predetermined identification information from the mobile phone 101 via the communication network. For example, the ID receiving unit 211 receives a UID (for example, a unique ID of an RFID tag that is an information storage unit) from the mobile phone 101 as identification information. Further, for example, the ID receiving unit 211 receives individual identification information (for example, a production number) of information storage unit attached to a product from the mobile phone 101 as identification information. In addition, for example, a JAN (Japanese Article Number) code or a serial number of a product is received from the mobile phone 101 as identification information.

  Specifically, the customer information receiving unit 212 is realized by a CPU and a network interface unit of an information processing apparatus that operates according to a program. The customer information receiving means 212 has a function of receiving customer information including the address, name, age, email address, etc. of the customer 100 from the mobile phone 101 via the communication network.

  Specifically, the customer information registration unit 213 is realized by a CPU of an information processing apparatus that operates according to a program. The customer information registration unit 213 has a function of registering the customer information received by the customer information reception unit 212. In this case, the customer information registration unit 212 stores the customer information in the customer database 202 in association with the identification information received by the ID reception unit 211.

  Specifically, the lottery processing unit 214 is realized by a CPU of an information processing apparatus that operates according to a program. The lottery processing means 214 has a function of executing a prize lottery process in a campaign. In the present embodiment, the lottery processing means 214 determines which customer 100 has won the prize based on the customer information and identification information stored in the customer database 202.

  The lottery processing means 214 has a function of storing the lottery result of the prize in the customer database 202. The lottery processing unit 214 has a function of transmitting a prize lottery result to the prize delivery unit 203.

  Specifically, the customer database 202 is realized by a database device such as a magnetic disk device or an optical disk device. The customer database 202 is connected to the campaign management server 201 and the premium delivery means 203.

  The customer database 202 may be a database server. In this case, the customer database 202 may be connected to the campaign management server 201 and the premium delivery means 203 via an in-house network such as a LAN. The customer database 202 may transmit / receive various information to / from the campaign management server 201 and the premium delivery means 203 via an in-house network.

  The customer database 202 stores customer information received (or input) from the campaign management server 201. In the present embodiment, the customer database 202 stores customer information in association with predetermined identification information (for example, UID) and reception date and time. Also, the customer database 202 transmits (outputs) customer information necessary for the prize delivery process to the prize delivery means 203 based on the information such as the prize winning result of the campaign received (or input) from the campaign management server 201. It has a function to do.

  The premium delivery means 203 is a server or terminal operated by the store / maker 200, and is installed in the delivery department of the store / maker 200, for example. Specifically, the prize delivery means 203 is realized by an information processing terminal such as a personal computer.

  The prize delivery means 203 is connected to the campaign management server 201 and the customer database 202 in the store / maker 200, and has a function of transmitting / receiving various information to / from the campaign management server 201. The premium delivery means 203 has a function of extracting customer information stored in the customer database 202.

  The prize delivery means 203 may be connected to the campaign management server 201 and the customer database 202 via an in-house network such as a LAN constructed in the store / maker 200, for example. And the prize delivery means 203 may transmit / receive various information with the campaign management server 201 and the customer database 202 via an in-house network.

  The prize delivery means 203 has a function of performing various delivery processes for prizes based on data received (or input) from the campaign management server 201 or the customer database 202. For example, the prize delivery means 203 displays a display screen for instructing delivery of prizes on a display device such as a display device, and prompts the person in charge in the delivery department to send the prize to the customer 100. Further, when the prize is electronic data (for example, wallpaper data), the prize delivery means 203 may transmit electronic data as a prize to the mobile phone 101 via the communication network.

  The mobile phone 101 of the customer 100 includes an input unit 102, a reading unit 103, a transmission / reception unit 104, a display unit 105, and a control unit 106. In FIG. 1, one mobile phone 101 is shown, but the information providing system may include a plurality of mobile phones 101.

  Specifically, the input unit 102 is a key operation unit of the mobile phone 101. The input unit 102 has a function of inputting various information according to the operation of the customer 100. The input unit 102 has a function of outputting the input information to the control unit 106, the display unit 105, and the transmission / reception unit 104.

  The reading unit 103 is realized by an information reading device such as an RFID reader or a card reader. The reading unit 103 may be a camera when reading information of a two-dimensional barcode (for example, QR code) attached to a product. The reading unit 103 has a function of reading information stored in the information storage unit attached to the campaign target product according to the operation of the customer 100. For example, when the customer 100 holds the reading unit 103 of the mobile phone 101 over an RFID tag or an IC tag that is an information storage unit, the reading unit 103 reads information from the information storage unit. The reading unit 103 has a function of outputting information read from the information storage unit to the transmission / reception unit 104 and the display unit 105 in accordance with an instruction from the control unit 106.

  The transmission / reception means 104 has a function of transmitting / receiving various information to / from the campaign management server 201 via a communication network. In the present embodiment, the transmission / reception unit 104 transmits information input from the reading unit 103 or the input unit 102 to the campaign management server 201 via the communication network in accordance with an instruction from the control unit 106. The transmission / reception means 104 receives various information related to the campaign application procedure from the campaign management server 201 via the communication network.

  Specifically, the display unit 105 is a display unit such as a liquid crystal display unit of the mobile phone 101. The display unit 105 has a function of displaying information input from the input unit 102, the reading unit 103, and the transmission / reception unit 104 in accordance with instructions from the control unit 106.

  Specifically, the control means 106 is realized by the CPU and memory of the mobile phone 101 that operates according to a program. The control unit 106 outputs necessary instruction information to the input unit 102, the reading unit 103, the transmission / reception unit 104, and the display unit 105 based on information input from the input unit 102, the reading unit 103, the transmission / reception unit 104, and the display unit 105. And control function.

  In the present embodiment, the storage device of the campaign management server 201 stores an information providing program for providing various information providing services to the customer 100. For example, when the storage device of the campaign management server 201 receives the identification information read from the information storage unit from the information reading unit and the same identification information a plurality of times, the storage device of the campaign management server 201 transmits the identification information first. Storing an information providing program for executing a process for determining the reading means and a process for providing a predetermined service to the information reading means determined to have transmitted the identification information first. Yes.

  Next, the concept of an information providing service that provides various information via a communication network using an information providing system will be described. FIG. 3 is an explanatory diagram illustrating an example of an information providing service provided using the information providing system.

  As shown in FIG. 3, there are a customer 700 and a store / maker 800 in the information providing service. The customer 700 uses the information storage unit 701 and the information reading unit 702 to receive the provision of the information providing service. In the present embodiment, the information storage unit 701 is attached to a product purchased from the store / maker 700 and stores in advance identification information that can identify each product.

  An information reading unit (for example, a mobile phone) 702 reads information stored in the information storage unit 701 in accordance with the operation of the customer 700. Further, the information reading unit 702 transmits product information (for example, evaluation information of the product of the store / maker 800) to the store / maker 800 as a price for the customer 700 to receive service from the store / maker 800. I do. In this case, the information reading unit 702 transmits product information using information read from the information storage unit 701.

  The store / maker 800 uses service providing means (for example, a server operated by the store / maker 800) 801. The service providing unit 801 provides a service as a price (for example, information distribution regarding a new product of the store / maker 800) based on the receipt of the product information from the information reading unit 702 of the customer 700.

  Next, the operation will be described. In the present embodiment, a case will be described in which an RFID tag is attached to the campaign target product as information storage means. In the present embodiment, an example in which the UID stored in the RFID tag is used as identification information for identifying each product will be described. Further, an example in which the customer 100 possesses a mobile phone 101 including a reading unit 103 as an information reading unit will be described.

  The information storage means is not limited to storing the UID, and may store information such as a JAN code and a serial number of each product as long as it is identification information that can identify each product. The information storage means is not limited to the RFID tag, and may be a two-dimensional barcode (for example, QR code), for example. Further, the information storage means may store instruction information about the campaign application procedure, a predetermined address (for example, URL) for accessing the campaign management server 201, and the like.

  FIG. 4 is an explanatory diagram showing an example of a product with an information storage means. In this embodiment, “accompanying” means that information storage means that the information storage means is built in the product, is attached to the surface of the product, or is suspended from the surface of the product. A state where it is clear that the means is attached to the product.

  In the present embodiment, as shown in FIG. 4, an example in which an information storage unit 500 is attached to a lid 400 of a plastic bottle beverage container that is a campaign target product will be described. In this embodiment, as shown in FIG. 4A, the ground line 501 is connected to the antenna constituting the information storage means 500, the circuit of the IC chip, or the bonding wire connecting the IC chip and the antenna, and is conducted. Has been. The ground wire 501 is attached to the plastic bottle beverage container 300.

  As shown in FIG. 4A, the information storage unit 500 is attached to the product in a state of being grounded by the grounding wire 501 before the product is purchased. Therefore, even if the information storage unit 500 receives radio waves or electromagnetic waves from a reader or reader / writer (R / W), no current is generated for causing the IC chip to function, and no current is supplied to the IC chip. Therefore, the information storage unit 500 does not function normally at the stage before purchasing the product, and the identification information in the information storage unit 500 cannot be read out using a reader or R / W. By doing so, for example, it is possible to prevent the act of reading the identification information in the information storage means 500 attached to the campaign target product in the stage before purchase and opening and using it for the campaign application procedure.

  Further, when the customer 100 purchases a product, takes the lid 400 from the plastic bottle beverage container 300 and opens it, the ground wire 501 is disconnected from the information storage unit 500 as shown in FIG. That is, the ground line 501 is disconnected from the information storage unit 500 when the product is separated into a plurality of parts at the time of use. When the ground wire 501 is cut, current can be supplied to the IC chip, and radio waves and electromagnetic waves from the reader and the reader / writer can be received. By doing so, if the customer 100 properly purchases and opens the merchandise, the identification information in the information storage means 500 can be used, and it is possible to apply for the campaign.

  In the present embodiment, the case where the information storage unit 500 is attached to the lid 400 of the plastic bottle beverage container and the grounding wire 501 is attached to the plastic bottle beverage container 300 will be described. The mode of attaching is not limited to that shown in the present embodiment. For example, the information storage means 500 may be attached to the plastic bottle beverage container 300, and the ground wire 501 may be attached to the lid 400 of the plastic bottle beverage container.

  In the present embodiment, the information storage means 500 is connected to the antenna, the IC chip circuit, or the bonding wire that connects the IC chip and the antenna, and the information storage means 500 is connected. Although the case where the function of 500 is stopped will be described, the method of stopping the function of the information storage unit 500 is not limited to that shown in the present embodiment. For example, any portion of the antenna, the IC chip circuit, or the bonding wire connecting the IC chip and the antenna constituting the information storage unit 500 may be connected with a copper wire or the like. Then, by connecting with a copper wire or the like, the function of the information storage unit 500 may be stopped by being electrically short-circuited. That is, the information storage unit 500 may be attached to the product in a state where a predetermined portion is short-circuited, and the short-circuited portion may be cut when the product is separated into a plurality of parts at the time of use.

  In this embodiment, the case where the product associated with the information storage unit 500 is a plastic bottle beverage container 300 will be described as an example. However, the product associated with the information storage unit 500 is limited to the plastic bottle beverage container 300. Absent. For example, in addition to the PET bottle beverage container 300, the information storage means 500 may be a can container, a plastic container or a paper container that causes a separation part when opened, a container that causes a shape deformation when opened, and the like. It may be accompanied.

  FIG. 5 is a flowchart showing an example of processing for delivering a prize to the customer 100 in response to an application from the mobile phone 101. First, the customer 100 purchases a plastic bottle beverage container 300 that is a campaign target product (step S1). Then, the customer 100 opens the purchased plastic bottle beverage container 300 (step S2).

  By opening the plastic bottle beverage container 300, the plastic bottle beverage container 300 and the plastic bottle beverage container lid 400 are separated. As a result, the information storage means 500 attached to the lid 400 of the plastic bottle beverage container and the function of the information storage means 500 are stopped, and the ground wire 501 attached to the plastic bottle beverage container 300 is cut off. The When the ground line 501 is disconnected, the current is normally supplied to the IC chip in the information storage unit 500.

  The information storage means 500 can supply current and restores its function (step S3). The identification information in the information storage means 500 can be read using a reader or reader / writer (R / W).

  The customer 100 reads the identification information in the information storage unit 500 whose function has been restored, using the reading unit 103 of the cellular phone 101 that the customer 100 has. For example, the reading unit 103 of the mobile phone 101 is held over the information storage unit 500 of the plastic bottle beverage container 300. Then, the reading unit 103 of the mobile phone 101 reads the identification information (UID in this example) from the information storage unit 500 in accordance with the operation of the customer 100 (step S4).

  Further, the mobile phone 101 accesses the campaign management server 201 by inputting a predetermined address (for example, the URL of the campaign management server 201) from the input unit 102, for example, according to the operation of the customer 100. Further, the mobile phone 101 transmits the identification information read from the information storage means 500 to the campaign management server 201 via the communication network, for example, according to the campaign application procedure presented by the campaign management server 201 (step S5).

  As a method for the mobile phone 101 of the customer 100 to access the campaign management server 201, for example, the information storage unit 500 may store the Internet address (for example, URL) of the campaign management server 201. Then, the mobile phone 101 may access the campaign management server 201 according to the address read from the information storage unit 500.

  Further, for example, the information storage unit 500 may store an application or the like for guiding the mobile phone 101 of the customer 100 to the address of the campaign management server 201. Then, the control unit 106 of the mobile phone 101 may execute processing according to the application read from the information storage unit 500.

  Further, in the present embodiment, the customer 100 has the mobile phone 101 including the reading unit 103, and the mobile phone 101 is used for reading the identification information in the information storage unit 500 and sending / receiving the campaign information. However, the information reading unit may be a unit other than the mobile phone 101. For example, the customer 100 may use an information processing terminal such as a POS terminal or a personal computer including a reading unit as an information reading unit for reading identification information in the information storage unit 500 and transmitting / receiving campaign information.

  The ID receiving unit 211 of the campaign management server 201 receives the identification information read from the information storage unit 500 from the mobile phone 101 via the communication network. The lottery processing means 214 of the campaign management server 201 selects a prize winner of the campaign based on the identification information received from the mobile phone 101 of the customer 100 (step S6).

  For example, the lottery processing unit 214 executes a lottery process based on a predetermined lottery random number. In this case, for example, the campaign management server 201 includes a determination table including a predetermined determination value, and the lottery processing unit 214 determines whether or not the random number for lottery matches the determination value included in the determination table. Thus, it is determined whether or not the customer 100 corresponding to the identification information (UID in this example) has been won.

  In step S6, the lottery processing unit 214 determines whether the same identification information has been received a plurality of times. Further, when the lottery processing unit 214 determines that the same identification information is received a plurality of times, the lottery processing unit 214 determines which is the mobile phone 101 that first transmitted the identification information. Then, the lottery processing means 214 executes a prize lottery process only for the customer 100 of the mobile phone 101 that has determined that the identification information has been transmitted first. That is, the lottery processing means 214 determines that the identification information received after the second is the illegally acquired identification information, and does not execute the prize lottery process.

  For example, every time the identification information is received from the mobile phone 101, the campaign management server 201 stores the received identification information in the customer database 202 in association with the reception date and time. In this case, in step S <b> 6, the lottery processing unit 214 determines whether a plurality of the same identification information is already stored in the customer database 202 based on the identification information stored in the customer database 202. When the lottery processing unit 214 determines that a plurality of pieces of the same identification information are stored, the lottery processing unit 214 identifies information having the earliest reception date and time among the identification information stored in the customer database 202. Then, the lottery processing means 214 executes a prize lottery process for the customer 100 of the mobile phone 101 corresponding to the identified identification information.

  Further, for example, the lottery processing means 214 transmits a result of winning a prize and a customer information transmission request to the mobile phone 101 of the campaign prize winner via the communication network. The mobile phone 101 inputs customer information according to the operation of the customer 100. Then, the cellular phone 101 transmits the input customer information to the campaign management server 201 via the communication network.

  The customer information receiving means 212 of the campaign management server 201 receives customer information from the mobile phone 101 via the communication network. Then, the customer information registration unit 213 receives customer information received from the customer 100 of the customer 100 (step S8). Further, the customer information registration unit 213 transmits (or outputs) the received customer information to the customer database 202, and creates a customer database (step S9). In this case, the customer information registration unit 213 stores the customer information in the customer database 202 in association with the identification information and the reception date and time received by the ID reception unit 211 in step S5.

  Then, the lottery processing unit 214 transmits information necessary for the delivery of the prize (for example, the address or e-mail address of the delivery destination customer 100) to the prize delivery unit 203.

  It should be noted that the identification information in the information storage means 500 once used for the selection work of the prize winner of the campaign is used registration for the campaign application procedure, etc., and thereafter transmitted to the campaign management server 201 again. Cannot be used for campaign application procedures. For example, in step S <b> 9, the customer information registration unit 213 stores the used information indicating that the identification information has been used for the application procedure in the customer database 202 in association with the identification information. In this case, for example, when the campaign management server 201 receives the same identification information from the mobile phone 101 again, the campaign management server 201 determines whether or not the received identification information is used based on the used information stored in the customer database 202. To do. If the campaign management server 201 determines that it has been used, the campaign management server 201 rejects acceptance of the received identification information, and performs control so that it is not used for prize lottery processing.

  Further, in the present embodiment, a case has been described in which customer information is transmitted from the mobile phone 101 of the customer 100 to the campaign management server 201 after the campaign is executed. However, campaign management is performed from the mobile phone 101 of the customer 100 before the campaign is executed. Customer information may be transmitted to the server 201.

  The premium delivery means 203 executes a premium sending process for the customer 100 based on the information received (or input) from the campaign management server 201 or the customer database 202 (step S10). For example, the prize delivery means 203 displays information indicating that the prize is to be sent to the customer 100 and prompts the person in charge in the delivery department to deliver the prize. Further, when the prize is electronic data, the prize delivery means 203 transmits the electronic data as the prize to the mobile phone 101 via the communication network.

  In this embodiment, the function of the information storage unit 500 is restored by opening the campaign product, so that the information is read from the information storage unit 500 attached to the campaign target product that has not been purchased and used for the campaign application procedure. Although an example of preventing the application has been described, a method for preventing an unauthorized application procedure is not limited to that shown in the present embodiment. FIG. 6 is an explanatory diagram showing another example of a product with an information storage means.

  As shown in FIG. 6A, in the product, a part 601 of the information storage unit 600 is attached to the lid 400 of the plastic bottle beverage container, and the remaining part 602 of the information storage unit 600 is attached to the plastic bottle beverage container 300. You may make it make it. In other words, the information storage unit 600 is attached to the product in a state where the information storage unit 600 extends over a plurality of parts of the product. By doing so, the information storage means 600 is cut into two as shown in FIG. 6B by opening the campaign product. That is, the information storage unit 600 is disconnected when the product is separated into a plurality of parts at the time of use, and the function of the information storage unit 600 is stopped. Then, it is possible to prevent the act of reading information from the information storage means 600 attached to the campaign target product that has not been purchased and using it for the campaign application procedure.

  As shown in FIG. 6, when a part 601 of the information storage unit 600 is attached to the lid 400 of the plastic bottle beverage container and the remaining part 602 of the information storage unit 600 is attached to the plastic bottle beverage container 300, for example, When the customer 100 opens the beverage container 300, the information storage means 600 is separated into two parts, a part 601 associated with the PET bottle beverage container lid 400 and a remaining part 602 associated with the PET bottle beverage container 300. Is done. In this case, for example, when a part 601 of the information storage unit 600 is a part of the antenna, the information storage unit 600 loses a part of the antenna, and the radio wave transmitted from the reader or the reader / writer (R / W). Or electromagnetic waves cannot be received normally. Therefore, the information storage unit 600 stops functioning and cannot read information using a reader or a reader / writer (R / W).

  In the example shown in FIG. 6, when the same identification information is used for applying for a campaign multiple times from the information storage unit 600 attached to the same product, the last (immediately before the information storage unit 600 stops functioning). The customer 100 of the cellular phone 101 that has transmitted the identification information to the customer is considered to be a purchaser of a regular product. That is, the identification information transmitted before the information storage unit 600 stops functioning may have been applied by reading information from the information storage unit 600 of the product, even though the product has not been purchased. Is expensive.

  Therefore, in step S6, the lottery processing unit 214 determines whether or not the same identification information has been received a plurality of times. In addition, when the lottery processing unit 214 determines that the same identification information has been received a plurality of times, the lottery processing unit 214 determines which is the mobile phone 101 that last transmitted the identification information. Then, the lottery processing means 214 executes a prize lottery process only for the customer 100 of the mobile phone 101 that has determined that the identification information was last transmitted. That is, the lottery processing unit 214 determines that the identification information other than the last received identification information is the illegally acquired identification information, and does not execute the prize lottery process.

  For example, every time the identification information is received from the mobile phone 101, the campaign management server 201 stores the received identification information in the customer database 202 in association with the reception date and time. In this case, in step S <b> 6, the lottery processing unit 214 determines whether a plurality of the same identification information is already stored in the customer database 202 based on the identification information stored in the customer database 202. When the lottery processing unit 214 determines that a plurality of pieces of the same identification information are stored, the lottery processing unit 214 identifies information having the latest reception date and time among the identification information stored in the customer database 202. Then, the lottery processing means 214 executes a prize lottery process for the customer 100 of the mobile phone 101 corresponding to the identified identification information.

  In the example illustrated in FIG. 6, the case where the part 601 of the information storage unit 600 is a part of the antenna has been described, but the method of attaching the information storage unit 600 to the plastic bottle beverage container 300 is described in this embodiment. It is not limited to what is shown. For example, the part 601 of the information storage means 600 associated with the lid 400 of the plastic bottle beverage container may be an IC chip, and the remaining part 602 of the information storage means 600 associated with the plastic bottle beverage container 300 may be an antenna.

  Further, for example, even if a part 601 of the information storage means 600 attached to the lid 400 of the plastic bottle beverage container is an antenna, and the remaining part 602 of the information storage means 600 attached to the plastic bottle beverage container 300 is an IC chip. Good.

  In this embodiment, for example, only the customer 100 who purchases and opens a product acquires the identification information in the information storage unit 600 associated with the product at the last opportunity before the information storage unit 600 stops functioning. Take advantage of what it is possible to do. For example, even if the campaign management server 201 receives the same identification information multiple times during the campaign period, the customer of the mobile phone 101 who transmitted the identification information at the end of the campaign period purchases a product and applies for the campaign. It can be determined that the person is performing the procedure. The campaign management server 201 reads the identification information from the information storage means 600 attached to the product that has not been purchased by the customer of the mobile phone 101 who transmitted the identification information before and uses it for the campaign application procedure. Can be determined.

  Therefore, by accepting only the campaign application procedure of the customer of the mobile phone 101 who transmitted the identification information at the end of the campaign period, the identification information is read from the information storage means 600 attached to the unpurchased product, and the campaign application procedure is performed. The act to use can be prevented.

  Further, in the present embodiment, after the product is opened, the information in the information storage means accompanying the product cannot be used for the campaign application procedure.

  In the present embodiment, the case where the information storage unit 600 is an RFID tag has been described. However, the information storage unit 600 may be a storage unit other than the RFID tag. Further, the information storage unit 600 may be a two-dimensional barcode or a one-dimensional barcode, for example.

  In the present embodiment, as shown in FIG. 3, the customer 700 purchases the product and the information in the information storage unit 701 accompanying the product from the store / maker 800. The customer 700 uses the information reading unit 702 to read information in the information storage unit 701 attached to the product. Thereafter, the customer 700 operates the information reading unit 702 to transmit information in the information storage unit 701 accompanying the product to the store / maker 800. Then, the customer 700 obtains an opportunity to enjoy various services from the service providing means 801 of the store / maker 800 as the price.

  As described above, according to the present embodiment, the information storage unit 500 is attached to the product while being connected to the ground line 501 (or shorted), and the lid 400 of the plastic bottle beverage container 300 is opened. Then, the ground line 501 (or the short-circuit portion) is disconnected from the information storage unit 500. Since the identification information can be read from the information storage unit 500 by performing the opening operation of the product, only the customer 100 who has purchased the product properly can apply for the campaign. Therefore, information obtained by reading information in the information storage means associated with products not purchased or reading information from the information storage means associated with picked-up products is applied to the campaign. You can prevent the act of using.

  Further, according to the present embodiment, the information storage means 600 is attached to the product in a state of straddling the PET bottle beverage container 300 and the lid 400, and is cut when the lid 400 of the PET bottle beverage container 300 is opened. The Since the identification information cannot be read from the information storage unit 500 by performing the opening operation of the product, the customer 100 who has purchased the product can apply for the campaign using the same identification information after applying for the campaign. become unable. Therefore, information obtained by reading information in the information storage means associated with products not purchased or reading information from the information storage means associated with picked-up products is applied to the campaign. You can prevent the act of using.

  In addition, according to the present embodiment, a person who does not intend to purchase a product acquires information in the information storage means associated with the product that has not been purchased and uses it for a campaign application or a campaign application procedure. It is possible to prevent the information in the information storage means that has been used from being used again for the campaign application. By doing so, only those who use purchased products or gifted products can be qualified to participate in the campaign. Such an effect is attributed to the fact that the information storage means accompanying the product stops or recovers the function of transmitting information in the information storage means at the same time as opening the product.

  The present invention can be applied to the use of a service providing system that provides a service such as a campaign for sales promotion in a store such as a convenience store or a supermarket.

It is a block diagram which shows an example of a structure of the information provision system by this invention. 3 is a block diagram illustrating an example of a configuration of a campaign management server 201. FIG. It is explanatory drawing which shows the example of the information provision service provided using an information provision system. It is explanatory drawing which shows an example of the goods to which the information storage means is attached. It is a flowchart which shows an example of the process which delivers a prize to a customer according to the application from a mobile telephone. It is explanatory drawing which shows the other example of the goods with which the information storage means is attached. It is explanatory drawing which shows the example in the case of performing sales promotion using the tool for the conventional campaign.

Explanation of symbols

DESCRIPTION OF SYMBOLS 100 Customer 101 Cellular phone 102 Input means 103 Reading means 104 Transmission / reception means 105 Display means 106 Control means 200 Store / maker 201 Campaign management server 202 Customer database 203 Premium delivery means 211 ID reception means 212 Customer information reception means 213 Customer information registration means 214 Lottery processing means 300 PET bottle beverage container 400 PET bottle beverage container lid 500 Information storage means 501 Ground wire

Claims (15)

An information storage means for storing identification information that accompanies a product composed of a plurality of parts and can identify the product;
Information reading means for reading the identification information stored in the information storage means;
A database for storing identification information read by the information reading means;
Service providing means for providing a predetermined service based on the identification information read by the information reading means,
The information storage means is in an unreadable state by being attached to the product in a state of being connected to a ground wire before use of the product ,
The grounding wire, when the product is separated into a plurality of parts in use, the cleaved from the information storage unit becomes ready read the information storage unit by Rukoto,
The service providing means includes:
Receiving means for receiving identification information read from the information storage means from the information reading means;
Storage control means for storing the identification information received by the receiving means in the database in association with the reception date and time;
When the reception means receives the same identification information a plurality of times, the identification information having the earliest reception date among the same identification information stored in the database is specified, thereby transmitting the same identification information first. Determining means for determining which reading means is;
An information providing system comprising: a providing unit that provides a predetermined service to the information reading unit that determines that the determining unit has transmitted the same identification information first. An information storage means for storing identification information that accompanies a product composed of a plurality of parts and can identify the product;
Information reading means for reading the identification information stored in the information storage means;
A database for storing identification information read by the information reading means;
Service providing means for providing a predetermined service based on the identification information read by the information reading means,
The information storage means includes
Before using the product, it is in an unreadable state by being attached to the product in a state where a predetermined portion of the information storage means is short-circuited ,
When the product is separated into a plurality of parts in use, a predetermined portion of the shorted are cut becomes ready read the information storage unit by Rukoto,
The service providing means includes:
Receiving means for receiving identification information read from the information storage means from the information reading means;
Storage control means for storing the identification information received by the receiving means in the database in association with the reception date and time;
When the receiving means receives the same identification information a plurality of times, the identification information having the earliest reception date among the same identification information stored in the database is specified, thereby transmitting the same identification information first. Determining means for determining which reading means is;
An information providing system comprising: a providing unit that provides a predetermined service to the information reading unit that determines that the determining unit has transmitted the same identification information first. An information storage means for storing identification information that accompanies a product composed of a plurality of parts and can identify the product;
Information reading means for reading the identification information stored in the information storage means;
A database for storing identification information read by the information reading means;
Service providing means for providing a predetermined service based on the identification information read by the information reading means,
The information storage means includes
Before use of the product, it is in a readable state by being attached to the product in a state in which it spans the plurality of parts of the product ,
By Rukoto is cut and the product is separated into a plurality of portions in use, it becomes a condition not read the information storage means,
The service providing means includes:
Receiving means for receiving identification information read from the information storage means from the information reading means;
Storage control means for storing the identification information received by the receiving means in the database in association with the reception date and time;
When the receiving means receives the same identification information a plurality of times, the identification information having the latest reception date and time among the same identification information stored in the database is identified, thereby transmitting the same identification information last. Determining means for determining which reading means is;
An information providing system comprising: a providing unit that provides a predetermined service to the information reading unit that has determined that the determining unit has transmitted the same identification information last.   The information providing system according to any one of claims 1 to 3, wherein the information storage means is an RFID tag.   4. The information providing system according to claim 3, wherein the information storage means is a two-dimensional barcode.   4. The information providing system according to claim 3, wherein the information storage means is a one-dimensional barcode. Information storage means
The transmission of the identification information stored in the information storage means is stopped when the antenna, the IC chip constituting the information storage means, or the bonding wire connecting the IC chip and the antenna is connected to the ground line and is conductive. ,
The information providing system according to claim 1, wherein when the product is used, the antenna, the IC chip, or the bonding wire and the ground wire are disconnected, and transmission of the identification information is started. Information storage means
The transmission of the identification information stored in the information storage unit is stopped by short-circuiting a predetermined portion of the antenna, the IC chip constituting the information storage unit, or the bonding wire connecting the IC chip and the antenna,
The information providing system according to claim 2, wherein when the product is used, transmission of the identification information is started by cutting the predetermined short-circuited portion.   4. The information providing system according to claim 3, wherein the information storage means stops sending the identification information stored in the information storage means by being cut into a plurality of parts when the product is used.   The information providing system according to any one of claims 1 to 3, wherein the information storage unit stores individual identification information for identifying the information storage unit as identification information.   The information providing system according to any one of claims 1 to 3, wherein the information reading means is a mobile phone.   The information providing system according to any one of claims 1 to 3, wherein the information reading means is a personal computer. Identification information that can identify a product is stored, and before use of the product, information storage means that is connected to a grounding wire and is unreadable due to being attached to the product, When separated into a plurality of parts in use, and a cutting step of the ground wire is cut in a state readable by Rukoto,
An information reading means for reading the identification information stored in the information storage means;
A service providing step of providing a predetermined service based on the identification information read by the information reading means;
In the service providing step, the information providing server includes:
Receiving the identification information read from the information storage means from the information reading means;
The received identification information is stored in the database in association with the reception date and time,
When the same identification information is received a plurality of times, by identifying the identification information with the earliest reception date among the same identification information stored in the database, the information reading means that first transmitted the same identification information To determine whether
A predetermined service is provided to the information reading means that has determined that the same identification information has been transmitted first. The information storage means stores identification information that can identify a product, and is in an unreadable state due to being attached to the product in a state where a predetermined portion is short-circuited before use of the product. There Once separated into a plurality of parts in use, and a cutting step of the short, predetermined locations are disconnected the information storage means by Rukoto becomes readable state,
An information reading means for reading the identification information stored in the information storage means;
A service providing step of providing a predetermined service based on the identification information read by the information reading means;
In the service providing step, the information providing server includes:
Receiving the identification information read from the information storage means from the information reading means;
The received identification information is stored in the database in association with the reception date and time,
When the same identification information is received a plurality of times, by identifying the identification information with the earliest reception date among the same identification information stored in the database, the information reading means that first transmitted the same identification information To determine whether
A predetermined service is provided to the information reading means that has determined that the same identification information has been transmitted first. Identification information that can identify a product is stored, and before use of the product, information storage means that is in a readable state by being attached to the product in a state that spans a plurality of parts of the product a cutting step of the goods by Rukoto is cut to be separated into a plurality of portions in use, the information storage unit is a condition not read,
An information reading means for reading the identification information stored in the information storage means;
A service providing step of providing a predetermined service based on the identification information read by the information reading means;
In the service providing step, the information providing server includes:
Receiving the identification information read from the information storage means from the information reading means;
The received identification information is stored in the database in association with the reception date and time,
When the same identification information is received a plurality of times, by identifying the identification information with the latest reception date and time among the same identification information stored in the database, the information reading means that last transmitted the same identification information To determine whether
An information providing method comprising: providing means for providing a predetermined service to the information reading means determined to have transmitted the same identification information last.

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