JP2003022391A - Participation system for campaign and merchandise for the campaign - Google Patents

Abstract

PROBLEM TO BE SOLVED: To easily apply for a campaign, without having to enter from a keyboard by reading the application information and management information of a merchandise for the campaign at a customer terminal, to enable a merchandise supplier to recognize the selling place and selling date and time, etc., of the merchandise in real time, based on the management information written at distribution in the market of the merchandise, and to solve the problems related to security. SOLUTION: The database server of the merchandise supplier, providing campaign merchandise and the customer terminal of a consumer purchasing the merchandise, are connected by a communication network; each merchandise is provided with a tag, to/from which optional information can be written and read electrically, and the application information for participating in the campaign is written in the tag. The application information and the management information, such as a sales management code written in the tag at merchandise distribution, are read in the customer terminal, and these pieces of information are transmittable to the database server. The database server determines qualifications of the application from the application information, transmits the application result to the customer terminal of the consumer, and stores and preserves the management information.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a campaign participation system and a campaign product using a communication network via the Internet.

[0002]

2. Description of the Related Art Conventionally, foods such as confectionery and seasonings, favorite foods such as cigarettes and instant coffee, soft drinks such as tea and juice, and liquors such as beer have been filled in containers such as cans or PET bottles. Distribute in the product distribution market. In order to promote sales of such beverage products, campaigns and the like are frequently conducted in which buyers (consumers) of the products apply to win various prizes. When carrying out such a campaign, for example, an application sticker on which an individual display (campaign ID number) dedicated to the campaign is printed is attached to the surface of the container, or the campaign I
The D number has been printed on a label or the like attached to a container.

There is a system in which a customer can apply for a campaign by inputting the ID number (purchase certificate) printed on the campaign label from a keyboard on the Internet home page (HP).

[0004] Further, by the product supplier, the type of the sold product is analyzed from the ID number of the product applied for the campaign and the information of the applicant, and the purchase tendency by the consumer group of the sold product or the region, etc. There is also a survey to analyze.

[0005]

At present, the conventional campaign products are sold not only in stores but also in vending machines and the like. When a product is sold by an automatic vending machine, there is a drawback that the purchase data (specific sales place, sales date and time, etc.) of the product cannot be collected, and sufficient customer management cannot be performed.

Further, since the above-mentioned ID number is a dedicated one in which a plurality of numbers are arranged, the customer appropriately inputs a number different from the ID number given to the campaign label of the purchased product. Or, a person who does not purchase the product may make an appropriate mischievous input, which poses a security problem.

The present invention has been made in view of the above conventional problems, and it is possible to easily apply for a campaign without inputting it from the keyboard by reading the application information and management information of the campaign product at the customer terminal. In addition, the product supplier can know the sale place, sale date and time of the product in real time based on the management information written when the product is distributed in the market, and solve the security problem. This is an issue.

[0008]

[Means for Solving the Problems] The present invention has been made as a campaign participation system and a campaign product in order to solve the above problems. The feature of the campaign participation system is that a product that provides a campaign product is provided. A database server of a supplier and a customer terminal of a consumer who purchases the product are connected by a communication network, and each product is provided with a tag capable of electrically writing and reading arbitrary information. Application information for participating in the campaign is written in the tag,
The application information and the management information such as the sales management code written in the tag at the time of product distribution can be read by the customer terminal and the information can be transmitted to the database server. The database server indicates the application qualification based on the application information. It is to judge and send the application result to the customer terminal of the consumer and store and save the management information.

The application information is information including at least individual application qualifications and ID information for confirming application results.

A feature of the campaign product is that it has a tag in which arbitrary information can be electrically written and read, and the application information for participating in the campaign is written in the tag and the product management information at the time of product distribution. Is writable.

[0011]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the drawings. 1 to 3 show an embodiment of the present invention. System 1 according to the present embodiment
Is a customer terminal 2 of a consumer who purchases a product (campaign product) 6 to which a campaign label 5 is attached, and a database server 7 of a product supplier that provides the product 6 and the Internet 10 as a communication network.
Are connected through.

As shown in FIG. 2, the campaign label 5 is, for example, a sheet attached to the surface of a can (container) 4 filled with instant coffee and other soft drinks. (Radio Fre
RFI equipped with a tag 8 having a communication function using frequency identification)
It is a D label. The tag 8 has a recording unit such as an IC chip and a communication unit such as an antenna, and can write and read arbitrary information in a contactless and electrical manner. Is written in advance. The application information is, for example, a URL (UniformResourceLocato) of the Internet which is input from a customer terminal and is accessible to the database server 7.
r) Information and ID information for confirming individual application qualifications and application results.

The ID information is an encryption of different information given to each product. The ID information indicates the application qualification and the application result (for example, whether or not there is a win and / or points at the time of win or purchase). It's becoming known.

The tag 8 is used when the campaign product is in circulation (after shipping and before the consumer purchases the product).
In addition, arbitrary management information can be written by the writer 13. In the present embodiment, for example, the lighter 13 is installed in a vending machine 14 for goods or a register at a store. The application information and management information are referred to as RFID information.

The customer terminal 2 is composed of a reader 15 for reading the RFID information and a personal computer 17 as a communication means for processing the information of the reader 15. The reader 15 and the personal computer 17 can transmit information by wire or wirelessly. The reader and the communication means are not particularly limited, and other communication means include a mobile information terminal such as a mobile phone, and are not particularly limited as long as the consumer and the product supplier can perform internet communication. Absent.

The database server 7 of the product supplier is
H to participate in the campaign for each customer terminal 2
Offers P. The database server 7, on the customer terminal 2 of the accessing customer, based on the ID information,
Predetermined information such as application results regarding the campaign product can be transmitted.

The product supplier manufactures a label 5 in which individual application information is written, attaches the label 5 to the product, and supplies it as a campaign product 6 to the market. Also,
Predetermined information (application information) such as individual ID information is stored and stored in the database server 7. The term “supplier” also includes the case where the manufacture of the label 5 and the management of the database server 7 are outsourced to a third party.

(Campaign application method) FIGS. 1 and 3
At, the consumer purchases the campaign commodity 6 circulating in the market at an arbitrary place such as the vending machine 14 or a store. At this time, the writer 13 installed at a predetermined selling place such as the vending machine 14 writes management information such as a predetermined management code such as a date and time of sale and a place in the tag 8 of the label 5 of the product 6.

The consumer uses the customer terminal 2 to open the HP of the commodity supplier. That is, the campaign software is installed in the personal computer 17 as a means for reading the application information and converting it into a URL or ID. After the campaign software is activated 18, the reader 15 reads the RFID information. 19 is read, a jump is made to the URL of the Internet of the product supplier holding the campaign, and the campaign guide 20 of the HP of the product supplier is displayed.

By clicking the application button 20a to display the application form 30 and clicking the game challenge button 30a, it is possible to participate in various mini games 31.

After the game is over, it is determined whether or not there is a win. That is, the presence or absence of a win is determined based on the result of the game (whether or not the number of points after the game reaches a set point), and the ID information is stored and saved in the database server 7 of the product supplier. The database server 7 determines whether or not there is a win, regardless of the result of the game. Further, for example, when the application result (lottery result) is a win, the winner input form 26 is displayed together with the atari message 25. The consumer is the winner input form 26
Personal information (address, phone number, gender, age, E-mai
(1 address, name, etc.), confirm the information, and then send it to the database server 7. The database server 7 returns the winning confirmation message 27, and the product supplier side ships the product to the consumer.

If the ID information is to be added to points, the campaign participants are registered as necessary,
Predetermined points according to the information are given to the consumer. On the contrary, if the lottery result is lost, the lost message 28 is transmitted to the consumer.

When points such as 1 point, 5 points and 10 points are added according to the game result, predetermined points are obtained and accumulated in the database server 7. If the game is not desired (the game is not related to the application result), it is possible to directly know whether or not the game is won by selecting a button (not shown) indicating that the game is not desired from the application registration form 30. Is also possible.

As described above, it is possible to set the point addition method and the presence / absence of the game depending on the type, scale, period, etc. of the campaign. Also, the application information is RFI
Since the information is read as D information, the consumer cannot recognize the ID information, which makes it difficult to apply for a campaign due to mischief and improves the security.
The D information is read by the reader 15 and the H on the supplier side is read.
Since P can be opened directly, the effort of participating in the campaign can be simplified.

On the other hand, the product supplier creates marketing information related to the consumer based on the RFID information.
For example, if the user is requested to enter an E-mail address when applying and register as a member (give a password),
The product supplier can know the number of applications (the number of products purchased) of a specific consumer, and can manage a large number of applicants as campaign customers. Further, it is possible to manage a specific customer whose number of points in a certain period exceeds a set value as a senior member and provide information about products and the like, which has an advantage of improving the service.

Further, the product supplier uses the RFID information (management information) written at the time of sale by the vending machine, etc.
Detailed information such as sales date and time, which cannot be obtained before shipment, can be obtained in real time, and the response of consumers regarding campaign products can be quickly collected in a wide range. It becomes easy to grasp purchasing trends and sales results for each sales area, and reliable marketing information can be obtained, which enables accurate and speedy planning of sales strategies for campaign products, improvement of customer service, and customer and product It is possible to realize the construction of a two-way information transmission system with a supplier.

Further, as shown by an arrow A in FIG.
By inputting the information (without displaying the campaign notice guide), the database server 7 directly judges (determines) whether or not the winning is won, and the winning confirmation message 27 is given.
Alternatively, the lost message 28 may be instantaneously transmitted to the consumer.

The present invention is not limited to the above-described embodiment. For example, a tag in which RFID information is written is not limited to the label 5, but is, for example, the back surface of a cylindrical label attached to the container 4. It may be provided in. The tag in which the RFID information is written can communicate even if a non-conductor (plastic, paper, etc.) is interposed.

Software for converting the RFID information into a URL, an ID, etc. is, for example, CD-RO in advance.
Distribute in M or floppy (registered trademark) disk,
It can be made available to consumers by making it available for free download over the Internet. Further, the reader 15 and the software can be distributed to users who have registered as members in advance.

The campaign label 5 may be in the form of a booklet in which a plurality of paper surfaces are releasably stacked. In the case of such a multiple label, it is preferable that a tag storing the RFID information is provided on the inner label.

Further, the tag is not limited to the one using the RFID, but may be, for example, a resonance tag in which information can be electrically rewritten (variable frequency), and arbitrary information can be electrically written and read. Anything is possible.

[0032]

As described above, since the campaign participation system of the present invention is configured as described above, the application result can be confirmed easily and quickly by directly accessing the database server of the product supplier. Moreover, the product supplier can know the sale date and time, place, etc. of the product in real time based on the management information written when the product is distributed in the market.

Further, it is difficult for the consumer to properly input a number different from the ID information given to the campaign label of the purchased product, or for a person who does not purchase the product to properly enter it by mischief. Therefore, security problems can be solved.

[Brief description of drawings]

FIG. 1 is a configuration diagram of a campaign participation system showing an embodiment of the present invention.

FIG. 2 is a perspective view of a campaign product.

FIG. 3 is a block diagram showing a flow of a campaign application method.

[Explanation of symbols]

1 ... Campaign participation system, 2 ... Customer terminal, 5 ...
Campaign label, 6 ... Campaign product, 7 ...
Database server, 8 ... Tag, 10 ... Internet

Claims (3)

[Claims] 1. A database server of a commodity supplier that provides a campaign commodity and a customer terminal of a consumer who purchases the commodity are connected by a communication network, and arbitrary information is electrically written to each commodity. And a readable tag is provided, application information for participating in the campaign is written in the tag, and the application information and management information such as the sales management code written in the tag when the product is distributed, The customer terminal can read the information and transmit the information to the database server. The database server determines the application qualification based on the application information, transmits the application result to the customer terminal of the consumer, and stores and saves the management information. Participation system of the campaign characterized by doing. 2. The campaign participation system according to claim 1, wherein the tag is provided on a campaign label attached to a container. 3. An arbitrary information is provided with a tag which can be electrically written and read, the tag is written with application information for participating in a campaign, and is configured to be able to write product management information at the time of product distribution. The product for the campaign that is characterized by