JP4344582B2 - Information magazine management system - Google Patents

Description

  The present invention relates to an information magazine management system, and more particularly to an information magazine management system that handles product information for the purpose of selling used products.

  As a product, a used car information magazine for the purpose of selling used products, in particular, used cars such as used cars and motorcycles has been known for a long time. This used car information magazine is a used car that is sold by a dealer who sells a used car as a product after paying a publication fee such as an advertising fee to the publisher that issues the used car information magazine. By providing information on this site, advertisements of used cars and dealers sold by the company are posted in information magazines, and readers (users) who see the information magazines can purchase desired used cars at dealers. ing.

  With this information magazine, the publisher can obtain income such as a publication fee from the dealer. In addition, dealers can make their products appear in information magazines so that they can appeal to users of information magazines and simplify the effort of advertising their products. Can do. Furthermore, the user can easily find a desired product without having to collect information individually because a large number of products and store information are collected in one information magazine.

  By the way, in the case of a store, when making a request for product listing to an issuer, the advertising effect of the information magazine is an important concern. On the other hand, the issuer is responsible for the information magazine handling store (installation store). In addition to the number, the number of copies (number of copies), etc., postcards and the like are provided in the information magazine, and the voice from the user is collected and used as data to show the advertising effect of the information magazine.

  In addition, the information magazines listed above are sold for a fee at bookstores and convenience stores (hereinafter referred to as convenience stores) that handle books, and are installed free of charge at bookstores, convenience stores, restaurants, etc. There is a thing.

  The above-described technique is naturally implemented by those skilled in the art, and the present applicant does not know a document describing the above-described technique at the time of this application.

  However, in the past, dealers have paid posting fees according to the number of products to be posted and the number of occupied pages, regardless of whether there is advertising effect in information magazines, especially when the products could not be sold In addition, there were concerns about the advertising effectiveness of information magazines and the possibility of canceling the next posting. In addition, dealers who are planning to publish in information magazines are difficult to measure the advertising effectiveness of information magazines using only conventional data presented by publishers, and hesitate to publish in information magazines. It was.

  In addition, publishers issue many similar information magazines among their peers, differentiate their information magazines from those of other companies, and acquire dealers to be newly posted. In order to do this, it was desired to understand the advertising effectiveness of information magazines more accurately. However, in the past, when one store posted products in multiple information magazines, the user must select which information magazine. It was difficult to figure out whether or not it was purchased. Also, especially when distributing information magazines to users for free, increasing the number of bookstores, convenience stores, restaurants and other establishments where information magazines can be installed increases the chance of contacting more people with their information magazines. However, it is necessary to distribute information magazines to many users, but there is no merit of placing information magazines in installation stores that have information magazines installed, and it is difficult to have information magazines installed easily. there were.

  For this reason, conventionally, a user who has purchased a product with a postcard in the information magazine is asked to fill in the purchase information such as the name of the product and the store name, the name of the store where the information magazine was obtained, and reply. However, the user is troublesome and has no merit of sending a postcard, and there is little return of the postcard with respect to purchase of the product, and it is insufficient to grasp the advertising effect of the information magazine. In addition, even if the postcard returns, there are many deficiencies in the entries, especially the name of the store where the information magazine was installed, and it was not possible to identify an effective store. Could not be granted.

  Therefore, in view of the above situation, the present invention provides a predetermined privilege to the user of the information magazine so that the advertising effect of the information magazine can be grasped more accurately and a store or information magazine for placing the product in the information magazine is installed. An object of the present invention is to provide an information magazine management system capable of acquiring a large number of sales shops and installation shops by giving predetermined privileges to installation shops to be distributed.

  In order to solve the above-described problems, an information magazine management system according to the present invention provides a management computer provided for an issuer that issues books and the like, and a management computer for managing business of the issuer, and issuance by the issuer An information magazine that publishes product information and advertisement information from a store that sells products, and a communication medium that is provided in the information magazine and communicates from the user of the information magazine to the publisher. When a user of the information magazine purchases a product at the store based on the information magazine, the communication medium records at least purchase information about the store and the product purchased by the user, and the communication medium The management computer of the issuer sent from the user to the issuer at least inputs the purchase information, and at least the purchase information input by the input means. , Storage means for extracting the purchase record by the user of the information magazine for each store based on the purchase information stored in the storage means, and extraction of the purchase record extraction means Based on the result and a first condition preset for each dealer, a first privilege granting means for granting a predetermined first privilege to the dealer and at least the first privilege granting means And an output unit that outputs the first privilege to the outside of the management computer.

  Here, the product information is not limited to any specific configuration, but in addition to product photos, product types, product colors, product shapes, product prices, etc. In the case of an automobile or motorcycle, the date of manufacture, type, body number, presence / absence of options, travel distance, next vehicle inspection date, vehicle case, etc. can be further exemplified. Further, the communication medium is not limited to a specific configuration, but examples include “postcard or equivalent”, “letter”, “card-like”, and the like. Furthermore, the purchase information is not limited to any specific configuration, but in addition to the store information such as the store name, the store address, and the person in charge of the store, the above product information User information such as the user's name and address, e-mail address, and the like are also included.

  According to the present invention, when a user who has viewed an information magazine purchases a desired product at a store that has been posted in the information magazine, the name of the store that purchased the product in the communication medium provided in the information magazine, When the user's address, name, etc. are recorded (filled) and sent to the issuer, the purchase information recorded in the communication medium is input to the management computer provided in the issuer, and the storage means Remembered. Then, the purchase result extraction means extracts from the storage means, for example, how many users have made purchases at a certain store within a predetermined period, as purchase results, and stores the results based on the extraction result. This gives a privilege, and it can be seen that the user who saw the information magazine has purchased the product, that is, the advertising effect of the information magazine can be understood, and for example, the purchase condition is set in advance in the first condition For example, the first privilege such as discounting the next publication fee can be given. Thereby, the guarantee with respect to the advertisement effect of an information magazine can be given with respect to the existing or new store.

  In addition, according to the present invention, according to the purchase of the information magazine user, it is possible to give a guarantee to the advertising effect of the information magazine by giving the first privilege to the sales store. It is possible to prevent the listing from being canceled due to the decrease or to hesitate to put a new product on the new store, and to differentiate from other information magazines.

  In addition to the above-described configuration, the information magazine management system according to the present invention “is provided in the information magazine as well as being distributed to the user by being installed in a store separate from the publisher”. The identification information different from each other is recorded in advance in the communication medium, and the storage store of the management computer stores the identification information and the information magazine recorded in the communication medium in advance. And the management computer extracts the installation store by collating with the identification information stored in the storage unit based on the identification information input by the input unit. And a second privilege granting unit that grants a second privilege to the installation store extracted by the installation store extraction unit ”.

  Here, the “installation store” is not limited to any specific structure, but “bookstores that handle books”, “convenience stores (hereinafter referred to as convenience stores)”, “fast food stores, pubs, etc.” "Including restaurants", "drug stores", "alcohol shops", "tobacco shops", "stations", "bus stops", "driving schools", "souvenir shops", "other public facilities", etc. It can be a place where people gather, not just shops.

  In addition, the “identification information” is not limited to any specific configuration, but uses numbers, alphabets, hiragana, katakana, kanji, other symbols, bar codes, etc. Can be exemplified as "different from each other" or "different from installation store". Examples of the “second privilege” include rewards such as cashback, and benefits such as posting advertisements of installed stores in information magazines at free or discounted rates.

  According to the present invention, in addition to the above-described effects, identification information for identifying a store where the information magazine is installed and distributed is recorded on the communication medium of the information magazine, and the communication medium is sent from the user of the information magazine. If it comes, the installation store is determined based on the identification information recorded in the communication medium, and the second privilege is given to the installation store. By this, the user is based on the information magazine installed in the installation store. When a product is purchased, for example, an award is paid as a second privilege to the installation store where the information is installed, so that it is possible to give an advantage to the installation store where the information magazine is placed. In addition, because it can give benefits to stores that store information magazines, it is possible to increase the number of stores that store information magazines and increase the chances of more people contacting the information magazine. The number of users of information magazines can be increased.

  In addition, since identification information that can specify the installation store is recorded in advance on the communication medium, the installation store can be specified by the identification information even if the record (entry) of the installation store name or the like by the user is insufficient on the communication medium. . Further, it is possible to save the user from having to enter the name of the store on the communication medium.

  The information magazine management system according to the present invention includes: a management computer that is provided in an issuer that issues books and the like, and that is issued by the issuer, and is provided separately from the issuer. An information magazine that is distributed to the user by being installed in the installation store, and a communication medium that is provided in the information magazine and that is previously recorded with different identification information and that communicates from the user of the information magazine to the publisher And the management computer of the issuer stores at least the identification information recorded in the communication medium in advance and the installation store in which the information magazine is installed, and stores at least the information An input means for inputting the identification information recorded on the communication medium sent from the user of the magazine and the storage means based on the identification information input by the input means Installed store extraction means for extracting the installed store by collating with the identified identification information, second privilege granting means for granting a second privilege to the installed store extracted by the installed store extracting means, and at least the first It is possible to have a configuration that includes an output unit that outputs the second privilege granted by the two privilege granting unit to the outside of the management computer.

  According to the present invention, the identification information for identifying the store where the information magazine is installed and distributed is recorded on the communication medium of the information magazine, and when the communication medium is sent from the user of the information magazine, Based on the recorded identification information, the installation store is determined, and a second privilege is given to the installation store. By this, information is set when the user purchases a product based on the information magazine installed in the installation store. As a second benefit, for example, a reward is paid to the installed store, which can give a merit to the installed store where the information magazine is placed. Benefits can be given to stores where information magazines are stored, so the number of stores where information magazines are stored can be increased, and more opportunities for people to contact information magazines can be increased. Users can be increased.

  In addition to the above-described configuration, the information magazine management system according to the present invention may include: “When the communication medium is sent from the user of the information magazine to the publisher via the installation store, Passage information is further recorded, and the management computer collates the installation store via the route information input by the input unit with the installation store extracted by the installation store extraction unit, If the collation means does not match the installation shop extracted and the installation shop extracted, the system may further include a third privilege granting means for granting a third privilege to the installation shop via. it can.

  By the way, as a method for the user to send the communication medium provided in the information magazine to the issuer, there are a method of passing through a delivery company such as mail, and a method of bringing the information magazine into an installation store where the information magazine is installed and passing through the installation store There is. In particular, in the case of the method via the installation store, it is convenient for the user to bring in any installation store where the information magazine is installed. However, the installation store has a problem that it takes time to receive the communication medium from the user.

  Therefore, according to the present invention, when the user brings the communication medium to the installation store, the route information such as the store name and address of the installation store brought into the communication medium is recorded, and the route information, that is, the communication medium is issued by the issuer. If the installed store is different from the installed store that installed the information magazine with the communication medium, the third privilege is given to the installed store via As a result, even if the installation store receives a communication medium from the user, for example, a reward can be received as a third benefit, so there is no problem even if some trouble is involved. Since a communication medium can be brought in, convenience can be given to the user. As the “third privilege”, in addition to rewards such as cashback, a privilege such as posting an advertisement of an installed store at a free or discounted price in an information magazine can be exemplified.

  The information management system according to the present invention, in addition to the above-described configuration, “the management computer further includes a fourth privilege grant unit that grants a fourth privilege to the user of the information magazine that has sent the communication medium” It can also be configured. Here, examples of the “fourth privilege” include cashback according to the purchase price of the user, gifts of merchandise, and the like.

  According to the present invention, since the fourth privilege is also given to the user who sent the communication medium to the issuer, the user can send the communication medium even if trouble is involved. As a result, users who purchase products based on information magazines will be able to send communication means to publishers as much as possible. Therefore, it will be possible to fully understand the advertising effects of information magazines. Can be further increased.

  As described above, according to the present invention, by giving a predetermined privilege to an information magazine user, the advertising effect of the information magazine can be grasped more accurately, and sales outlets and information magazines can be installed and distributed in the information magazine. An information magazine management system capable of acquiring a large number of sales stores and installation stores can be provided by giving predetermined privileges to the installation stores.

  Hereinafter, an information magazine management system of the best mode according to an embodiment of the present invention will be described with reference to FIGS. FIG. 1 is a perspective view showing an information magazine used in the present invention together with a communication medium. FIG. 2 is a plan view showing a communication medium used in the present invention together with an enlarged view of a main part. FIG. 3 is an explanatory diagram showing the overall configuration of the information magazine management system of the present invention. FIG. 4 is a block diagram showing the functions of the issuing management computer in the present invention. FIG. 5 is a block diagram showing functions of a third-party management computer according to the present invention. FIG. 6 is a flowchart showing the processing contents in the management computer of the issuer. FIG. 7 is a flowchart showing processing contents in a third-party management computer.

  As shown in FIG. 1, an information magazine 1 used in the present invention is a used car information magazine for the purpose of selling used cars such as used cars and motorcycles, and consists of a booklet with a predetermined number of pages. . Although not shown, this information magazine 1 includes information on a large number of used cars as products, and advertisements of dealers selling these used cars.

  And information of the product published in this information magazine 1, that is, product information includes the price of the product, the photograph of the product, the model year, the model name, the vehicle type, the mileage, the color, the time limit of the vehicle inspection, the vehicle body number In addition to the presence or absence of repair history, etc., optional equipment is listed in an easy-to-understand manner.

  In the middle of the page of the information magazine 1, a communication medium 2 made of a private postcard is bound as shown in the figure, and can be separated from the information magazine 1 by cutting at a position indicated by a broken line in the figure. it can. In this communication medium 2, as shown in FIG. 2, identification information 3 (indicated by * in the figure) consisting of a combination of characters such as numerals, alphabets, and symbols is recorded in advance. The identification information 3 is different for each information magazine. Although the example in which the identification information 3 is recorded at the lower right of the communication medium 2 is shown here, the present invention is not limited to this and may be recorded at any position.

  Next, based on FIG. 3, the whole structure of the information magazine management system 4 of this invention is demonstrated in detail. In the publisher 5 that issues the information magazine 1, in addition to the product information 8 and the advertising information from the store 7 that sells the product 6, the advertising information of the sponsor of the information magazine 1, the original information of the publisher 5, etc. Edit based on information from interviews, etc., and publish as information magazine 1. At that time, the publisher 5 is paid for the publication fee 9 from the store 7 or the sponsor. In the present embodiment, the information magazine 1 is distributed free of charge to the user 10, and the price is the source of income for the issuer 5.

  In order to distribute the information magazine 1 issued by the publisher 5 to the user 10 by installing the information magazine 1, installation of a bookstore, a convenience store, a restaurant, etc. that cooperates with the installation and distribution of the information magazine 1 It is sent to the store 11 and installed at the store of each installation store 11 or the like. When the user 10 visits the store 11 where the information magazine 1 is installed, the user 10 obtains the information magazine 1 free of charge, and when the product 6 to be purchased is found among the products 6 listed in the information magazine 1, After confirming the product 6 by visiting a store 7 that sells the product 6, the product 6 is purchased from the store 7 in exchange for the price 12.

  And in this Embodiment, when the user 10 purchases the goods 6 currently published based on the information magazine 1, the 4th privilege 13 is provided to the user 10. FIG. The fourth privilege 13 is, for example, a cashback according to the purchase price. In order to obtain the fourth privilege 13, the user 10 enters (records) purchase information 14 such as a product name of the purchased product 6 and seven dealers in the communication medium 2 provided in the information magazine 1. At the same time, user information 15 such as the name and address of the user 10 is also entered.

  After completing the necessary information on the communication medium 2, a stamp or the like is pasted on a predetermined position of the communication medium 2 and posted on a mail box or the like, or brought into an installation store 11 where the information magazine 1 is installed. Although not shown, the communication medium 2 is preprinted with an address such as the issuer 5 as a destination. Moreover, in this Embodiment, although it is set as the form which the user 10 sticks a stamp, it can also be set as the form of cash on delivery.

  By the way, when the communication medium 2 is brought into the installation store 11, the route information 16 is recorded in the communication medium 2 at the installation store 11. As the route information 16, a stamp including the name and address of the installed store 11 brought in is stamped, or an installed store code is determined with the issuer 5, and the installed store code is entered. You may do it.

  When the communication medium 2 from the user 10 reaches the issuer 5, the issuer 5 stores the purchase information 14, the user information 15, the route information 16 recorded in the communication medium 2, and is recorded in the communication medium 2 in advance. The identification information 3 is input to the management computer 17 provided in the issuer 5.

  The management computer 17 is a general general-purpose computer, and includes a central processing unit including a CPU and a RAM, an input unit 18 such as a keyboard and a pointing device, and a storage unit 19 such as a ROM, HDD, CD-ROM, and DVD. In addition to the output means 20 such as a display or a printer, communication means such as a modem for connecting to a communication network (not shown) is provided.

  FIG. 4 is a block diagram showing the functional configuration of the management computer 17 of the issuer 5. The management computer 17 recognizes purchase information 14 in the information inputted from the input means 18. Means 21, storage means 19 for storing the purchase information 14 recognized by the purchase information recognition means 21, and purchase result extraction for extracting purchase results for each store 7 based on the purchase information 14 stored in the storage means 19 Means 22 and first privilege granting means 24 for granting the first privilege 23 to the store 7 based on the extraction result of the purchase record extraction means 22, and the first privilege 23 is output by the output means 20. More specifically, the purchase record extracting means 22 is, for example, within a predetermined period (one month in the present embodiment) based on the purchase information 14 stored in the storage means 19 and the store information 25 stored in advance. ), The purchase record at each store 7 is extracted. As this purchase performance, the total number of goods 6, total sales, the number of users 10, etc. are mentioned, for example. Then, the purchase result extracted in the first privilege granting unit 24 is compared with the first condition set in advance for each store 7, and when the first condition is not satisfied, The content of discounting the posting fee for is output.

  Further, the management computer 17 includes an identification information recognition unit 26 that recognizes the identification information 3 recorded in the communication medium 2 from the input unit 18, and a storage unit based on the identification information 3 recognized by the identification information recognition unit 26. The installed store extracting means 28 for extracting the installed store 11 from the installed store information 27 that stores the identification information 3 and the installed store 11 in association with each other in advance, and the installed store 11 extracted by the installed store extracting means 28 The second privilege granting means 30 for granting the second privilege 29 is further provided, and the second privilege 29 is output from the output means 20. In other words, the storage unit 19 stores the identification information 3 recorded in advance in the communication medium 2 in association with the installation store 11. By inputting the identification information 3, the installation store 11 can be identified, and the installation store 11 is informed. Content that prompts the user to pay a reward as the second privilege 29 is output. The store information 27 of the storage means 19 includes the name, address, contact information, representative name, etc. of the store.

  The management computer 17 further includes a route information recognition unit 31 that recognizes the route information 16 recorded in the communication medium 2 from the input unit 18, an installation store 11 that is recognized by the route information recognition unit 31, and an installation store extraction. The collation means 32 for collating whether or not the installation store 11 extracted by the means 28 matches, and the installation store 11 recognized by the route information recognition means 31 when it is determined that the collation means 32 does not match. The third privilege 33 is output from the output unit 20. That is, even when the communication medium 2 of the information magazine 1 installed in the other installation store 11 is brought from the user 10 to the installation store 11, it is necessary to pay a reward as the third benefit 33 to the installed store 11. Prompt content is output.

  The management computer 17 further includes a fourth privilege granting unit 35 that grants the fourth privilege 13 to the user 10. When purchase information 14 or the like is input, the management computer 17 sends the user 10 as the fourth privilege 13. For example, the content prompting cash back according to the purchase price is output.

  In this manner, the issuer 5 inputs the information recorded in the communication medium 2 from the user 10 to the management computer 17, so that the first to fourth benefits (23, 29, 33, 13) are output from the output unit 20. ) Is output, and based on the output results, the publisher 5 gives the store 7, the installation store 11, and the user 10 benefits such as discounts, rewards, and cashbacks. The first privilege 23 may be automatically output every predetermined period by a clock function provided in the management computer 17 or the like.

  Here, referring back to FIG. 3, in the system according to the present embodiment, an introduction center 36 is provided as a third party. The introduction center 36 creates an introduction letter 37 to the store 7 based on a request from the user 10, notifies that there is a purchase applicant in the store 7, or receives a product from the user 10 or the store 7. If there is an inquiry of the history 38, the history of the product 6 is provided. The introduction center 36 allows the user 10 to write a letter of introduction 37 to the store 7 that he / she visits for the first time, which makes it easier to visit the store 7. Further, since the product history 38 is known, the product 6 can be easily found even if the product 6 is fraudulent or deficient, so the product 6 can be purchased with peace of mind. This improves the reliability of the entire system.

  The introduction center 37 is provided with a management computer 39 composed of a general-purpose computer similar to the management computer 17 provided in the publisher 5 described above. The functional configuration of the management computer 39 is illustrated as a block diagram. As shown in FIG. The product 6 sold by the store 7 is preliminarily attached with product identification information 40 that can identify the individual product 6 at the time of manufacture and shipment. In the used car of this embodiment, the vehicle body number is the product identification information. 40.

  The management computer 39 of the introduction center 37 includes a product identification information recognition unit 41 that recognizes the product identification information 40 from the input unit 18, a product information recognition unit 42 that recognizes the product information 8 from the input unit 18, and a product. Based on the product history creation means 43 for creating the product history 38 based on the specific identification information 40 and the product information 8, the storage means 19 for storing the created product history 38, and the input product identification information 40 Product history extraction means 44 for extracting the product history 38 from the storage means 19, and the extracted product history 38 is output from the output means 20. That is, when the product identification information 40 and the product information 42 are input, the product history 38 is stored in the storage unit 19. Further, the product history 38 is output by inputting the product specifying information 40.

  Further, the management computer 39 extracts the store 7 from the store information 25 of the storage unit 19 based on the user information recognition unit 45 that recognizes the user information 15 from the input unit 18 and the input product information 8. The sales information extracting means 46, the user information 15 and the extracted sales information 46, and the user information 15 and the sales information extracted. 25, a purchase applicant notification means 48 for notifying that there is a purchase applicant of the product 6 at the store 7, and an introduction letter 37 and a purchase request notice 49 are output from the output means 20. That is, when the user information 15 and the product information 8 are input, an introduction letter 37 addressed to the store 7 that sells the product 6 and a notification that there is a user 10 who wants to purchase at the store 7 are output. It has become.

  Next, processing contents in the management computer 17 of the publisher 5 in the information magazine management system 4 of the present embodiment will be described based on the flowchart of FIG. When the communication medium 2 is sent from the user 10 to the issuer 5, the issuer 5 first, in step S <b> 101, uses the input means 18 of the management computer 17 to record various types of information recorded in the communication medium 2 on the management computer 17. Enter information. Next, in step S102, it is determined whether or not the purchase information 14 is recognized by the purchase information recognition means 21 from the input information. If the purchase information 14 cannot be recognized, the purchase information 14 is input to the output means 20. A prompting output is performed (step S103), and the input of purchase information 14 is awaited. When the purchase information 14 is input and recognized by the purchase information recognizing unit 21, the fourth privilege 13 is provided to the user by the fourth privilege providing unit 35 in step S104, and the process proceeds to step S105. Although illustration is omitted, when the purchase information 14 is recognized, the purchase information 14 is automatically stored in the storage means 19.

  In step S105, whether or not to extract the purchase record of the user 10 from the store 7 is selected. If the purchase record is not extracted, the process proceeds to step S106, where the identification information recognition unit 26 recognizes the identification information 3. It is determined whether or not. Again, if the identification information 3 is not recognized, the output means 20 outputs an output prompting the input of the identification information 3 in step S107. When the identification information 3 is recognized in step S106, the installation store 11 is extracted from the storage means 19 by the installation store extraction means 28 based on the identification information 3 in step S108, and the process proceeds to the next step S109.

  In step S109, it is determined whether or not the route information 16 of the communication medium 2 is recognized by the route information recognition means 31, and if not recognized, an output that prompts the user to input the route information 16 is performed in step S110. Wait for input. Then, when the route information 16 is input and recognized, the process proceeds from step S109 to step S111, where the installation store 11 extracted by the installation store extraction unit 28 and the installation store 11 recognized by the route information recognition unit 31 are collated. If the information is not matched, the installation store 11 recognized by the route information recognition unit 31 in step S112, that is, the communication medium 2 provided in the information magazine 1 installed in the installation store 11 is not used. The third privilege 33 is granted by the third privilege granting unit 34 to the installation store 11 (route installation store) that did not exist. On the other hand, if they match in step S111, in step S113, the installation store 11 extracted by the installation store extraction means 28 based on the identification information 3, that is, the installation store 11 from which the user 10 has obtained the information magazine 1 is selected. The second privilege 29 is given by the second privilege grant means 30. And if the 2nd privilege 29 or the 3rd privilege 33 is provided, a process will be complete | finished.

  By the way, when extracting the purchase record of the user 10 from the store 7 in step S105, the process proceeds to step S114, and the purchase record is extracted from the storage unit 19 by the purchase record extracting unit 22 in step S114. Subsequently, in step S115, it is determined whether or not the purchase record extracted in step S114 satisfies the first condition. On the other hand, if the first condition is not satisfied, the process proceeds to step S116, where the first privilege 23 is given to the store 7 by the first privilege giving means 24, and the process is terminated.

  If the purchase information 14, the identification information 3, and the route information 16 are not recognized for a predetermined time or longer, the processing may be terminated by assuming that the time is up. Further, when the recognition of the route information 16 is timed up, the second privilege 29 may be given to the extracted installation store 11 by jumping to step S113.

  Next, processing contents of the management computer 39 in the introduction center 36 as a third party will be described based on the flowchart of FIG. First, in step S <b> 201, various information such as product information 8 and user information 15 is input using the input unit 18 of the management computer 39. Then, in step S202, it is determined whether or not the product information 8 is recognized by the product information recognition unit 42 from the input information. If the product information 8 is not recognized, the product information is output by the output unit in step S203. 8 is output, the input of the product information 8 is awaited, and when the product information 8 is input and recognized by the product information recognition means 42, the process proceeds to step S204. In step S204, it is determined whether or not the user information 15 is recognized by the user information recognition means 45. If the user information 15 is not recognized, the user information 15 is prompted to be input in step S205, and the user information 15 is input. When the user information 15 is input and recognized by the user information recognition means 45, the process proceeds to the next step S206.

  In step S206, it is determined whether or not the product specific identification information 40 is recognized by the product specific identification information recognition unit 41. If not, the product specific identification information 40 is prompted to input in step S207. When the product identification information 40 is input and recognized by the product identification information recognition means 41, the process proceeds to step S208. In step S208, it is determined whether or not it is a request to create an introduction letter 37. If it is not a request to create an introduction letter 37, the process further proceeds to step S209, and it is determined whether or not the merchandise history 38 is inquired. If it is determined in step S209 that the inquiry is not for the product history 38, the product history 38 is created by the product history creating unit 43 in step S210, stored in the storage unit 19 (step S211), and the process is terminated. On the other hand, if it is determined in step S209 that the merchandise history 38 is inquired, the merchandise history extracting means 44 extracts the merchandise history 38 from the storage means 19 and the process is terminated.

  If it is determined in step S208 that the request for preparation of the introduction letter 37 is made, the process proceeds to step S213, where the dealer information extraction means 46 extracts the dealer information 25 from the storage means 19, and the dealer information 25 An introduction letter 37 is created by the introduction letter creation means 47 based on the user information 15, and a purchase applicant notice 49 is output to the store 7 by the purchase applicant notification means 48 (steps S214 and S215). .

  As described above, according to the information magazine management system 4 of the present embodiment, the user 10 who has seen the used car information magazine 1 as the product 6 purchases the desired used car at the store 7 in which the information magazine 1 is posted. In this case, the name of the dealer 7 who purchased the used car, the name of the car, and the address and name of the user 10 are entered in the postcard as the communication medium 2 provided in the information magazine 1 and sent to the publisher 5. The purchase information 14 recorded in the communication medium 2 is input to the management computer 17 provided in the issuer 5 and stored in the storage unit 19. Then, the purchase record extracting unit 22 extracts, for example, how many users 10 have purchased at a certain store 7 within a predetermined period from the storage unit 19 as a purchase record, and based on the extraction result. The first privilege 23 such as discounting the next posting fee 9 can be given to the store 7. Thereby, the guarantee with respect to the advertisement effect of the information magazine 1 can be given with respect to the existing or new store 7. FIG.

  Further, according to the purchase of the user 10 of the information magazine 1, it is possible to give a guarantee for the advertising effect of the information magazine 1 by giving the first privilege 23 such as a discount of the publication fee 9 to the store 7. Can prevent the dealer 7 from suspending the publication due to a decrease in the advertising effect, or hesitating the new dealer 7 from hesitating to post the new product 6. Differentiation can be achieved.

  Further, identification information 3 for identifying the installation store 11 where the information magazine 1 is installed and distributed is recorded in the communication medium 2 of the information magazine 1, and the communication medium 2 is sent from the user 10 of the information magazine 1. Based on the identification information 3 recorded in the communication medium 2, the installation store 11 is determined, and the installation store 11 is provided with the information magazine 1 by giving the installation store 11 a second privilege 29 such as a reward. 11 can also be given merit. Moreover, since the merit can be given also to the installation store 11 which receives the information magazine 1, the installation store 11 which receives the information magazine 1 can be increased, and the opportunity to contact more people with the information magazine 1 is increased. The number of users 10 of the information magazine 1 can be increased. In addition, since the identification information 3 that can identify the installation store 11 is recorded in the communication medium 2 in advance, even if the communication medium 2 has a deficiency in the entry of the name of the installation store 11 by the user 10, the identification information 3 is used. 11 can be specified. Further, it is possible to save the user 10 from entering the name of the installation store 11 in the communication medium 2.

  Further, when the user 10 brings the communication medium 2 into the installation store 11, the route information 16 such as the store name and address of the installation store 11 brought into the communication medium 2 is recorded, and the issuer 5 communicates from the route information 16. When the installation store 11 that brought in the medium 2 is specified, and the installation store 11 is different from the installation store 11 that installed the information magazine 1 provided with the communication medium 2, A third privilege 33 such as a reward is given, so that the installation store 11 side can receive a reward or the like even if it receives the communication medium 2 from the user 10. There is no problem, and since the communication medium 2 can be brought into the installation store 11, the user 10 can be provided with convenience.

  Furthermore, since the fourth privilege 13 such as cashback is also given to the user 10 who sent the communication medium 2 to the issuer 5, the user 10 sends the communication medium 2 even if it is troublesome. As a result, the possibility that a user 10 who has purchased a product 6 such as a used car based on the information magazine 1 will send the communication means 2 to the issuer 5 is as high as possible. You will be able to grasp.

  Further, since an introduction center 36 is provided as a third party and the history of used cars sold by the store 7 is stored in the management computer 39 of the introduction center 36, the information magazine 1 and the product 6 displayed on the homepage are stored. The used vehicle history can be known by inputting the vehicle body number as the product identification information 40 displayed together with the management computer 39. As a result, the user knows the accident history of the used car and the distance traveled so far, so that the user can compare the used car information displayed in the information magazine 1 or the like with the actual thing in the store 7 or the like. You can purchase what 10 is acceptable.

  Further, since the history of used cars is known through a route different from that of the store 7, even if the store 7 provides the wrong product information 8, the correct product information 8 can be found, so that the store 7 can receive the product information. 8 can be pointed out, and the store 7 side should try not to provide the wrong product information 8, so that the good quality product information 8 is constructed as a whole.

  Further, when the user information 15 including the name and address of the user 10 and the product information 8 of the used car that the user 10 desires to purchase are input to the management computer 39 of the introduction center 36, an introduction letter addressed to the store 7 is obtained. 37, and notifies the dealer 7 that there is a desire to purchase a used car. Thus, the user 10 simply visits the dealer 7 with the created letter of introduction 37. On the other hand, since the store 7 side can also know in advance that the user 10 is visiting, it can respond appropriately to the user 10 in particular, and depending on the user 10, the information magazine 1 Even if a desired used car is found, etc., he / she is hesitant to visit a dealer 7 that he / she does not know, and he / she cannot make a great effort to purchase the desired used car. Benefit can be used to dispel the fear, it is possible to easily visit the dealer 7.

  The best embodiment for carrying out the present invention has been described above, but the present invention is not limited to this embodiment, and the scope of the present invention is not deviated from the following, as shown below. Various improvements and design changes are possible.

  That is, in this embodiment, when the user 10 sends the communication medium 2 to the issuer 5, the first to fourth benefits (23, 29, 33, 13) are given to the store 7, the user 10, and the installation store 11, respectively. However, the present invention is not limited to this, and each of the first to fourth benefits (23, 29, 33, 13) may be granted by lottery. Expenses related to the original benefits can be reduced.

  In the present embodiment, the route through which the communication medium 2 is sent from the user 10 to the issuer 5 is shown through a delivery company such as a postal mail and via the installation store 11, but the present invention is limited to this. Instead, when the user purchases a product at the store, the communication medium provided in the information magazine may be handed over to the store and sent to the issuer via the store. Also by this, since the user can obtain the fourth privilege, the return of the communication medium from the user to the issuer by purchasing the product can be enhanced, and the advertising effect of the information magazine can be sufficiently grasped.

  In the present embodiment, the user 10 sends the communication medium 2 to the issuer 5 by purchasing the product 6. However, the present invention is not limited to this. When visiting the store, the store side records predetermined visit information as a mark of the user's visit or negotiation on the communication medium of the information magazine, and the communication medium on which the visit information is recorded is sent from the user to the publisher The issuer may give a predetermined privilege to the user. As a result, it can be understood that the user has visited the store based on the information magazine even if the purchase is not completed, so that the advertising effect of the information magazine can be grasped more.

  Further, in the present embodiment, the information magazine management system 4 using the management computer 17 of the issuer 5 is shown. However, the present invention is not limited to this. It can also be a management server connected to a communication network proposed in 2002-102929). This management server is connected to a dealer (used car dealer) via a communication network, and product information is sequentially sent from the dealer to the storage means of the management server for storage. On the server side, after editing the product information stored in the storage means into a form that is easy for the user to handle, the information on the product sold at the store is disclosed on the communication network or in an information magazine. By using this management server, the user can connect to the management server using a communication terminal connected to the communication network without sending the communication medium of the information magazine to the publisher. By transmitting the identification information recorded in the communication medium of the information magazine, it is possible to reliably grasp the installation store where the user obtained the information magazine. In addition, the user can save the trouble of sending the communication medium to the issuer by a predetermined method after entering purchase information on the communication medium.

  Moreover, in this Embodiment, although the thing of the structure shown in FIG. 4 was shown as a functional structure of the management computer 17 in the issuer 5 of the information magazine management system 4, it is not limited to this structure, For example, A functional configuration as shown in FIG. 8 may be employed. In the example shown in FIG. 8, in addition to the functional configuration of FIG. 4, the management computer 17 stores the characteristics of the product based on the purchase record of the user 10 at the store 7 extracted by the purchase record extraction unit 22. It is further provided with a need analysis means 50 for analyzing the needs of the user 10 by summing up according to the conditions (for example, manufacturer, vehicle type, color, vehicle grade, equipment, price, etc.), thereby grasping the needs of the user 10 Therefore, based on the needs of the user 10, the information magazine 1 can be edited and the product information 8 can be advised to the store 7.

  In addition, the management computer 17 recruits members in the information magazine 1, communication network, or introduction center 36, and recognizes member information 51 of the user 10 who applied for membership recruitment from the input means 18. The recognized member information 51 is stored in the storage means 19, the registered member information registration means 53, the registered member information 51 is extracted from the storage means 19, and the extracted members And a fifth privilege granting means 55 for granting a predetermined fifth privilege to the member, and a mail creation means 56 for creating a direct mail or an email for the member based on the extracted member information 51. If you become a member, you can receive a discount on the product 6, presentation of product information and event information, sweepstakes, etc. as a fifth privilege, 6 will deliver a mail magazine by direct mail or e-mail, and for example, a lucky number etc. will be attached to the mail magazine etc. By giving a privilege such as product information and the fifth privilege, members, that is, the number of users 10 who use the system can be increased.

  Further, the management computer 17 stores the mail creation recognition means 57 for recognizing an instruction for creating a mail addressed to the store 7, the user 10, or the member from the input means 18, and the storage means 19 by recognizing the mail creation. Extraction means such as member information extraction means 54, dealer information extraction means 58, user information extraction means 59, etc. for extracting the respective information from the member information 51, dealer information 25, and user information 15, and the extraction results. It further includes a mail creating means 56 for creating a mail based on this, whereby a direct mail or an electronic mail can be sent to the store 7, the user 10, or a member, respectively. In addition, although illustration is abbreviate | omitted, by providing the product information extraction means further, the store 7 is represented on behalf of the user 10 etc. who purchased the product 6 at the store 7, etc. For example, it is possible to send information such as vehicle inspections and periodic inspections, and the business of the store 7 can be simplified.

  In addition, the management computer 17 recognizes from the input means 18 an instruction to create a map of an installation store to be delivered to a delivery person when delivering the information magazine 1 to the installation store 11 or a map indicating an optimal delivery route. Map / route creation recognizing means 60, installed shop information extracting means 62 for extracting information from the installed shop information 27 and map information 61 stored in advance in the storage means 19 based on the instruction, map information extracting means 63 and a map / route for creating an optimal delivery route for delivering the information magazine 1 to each installed store 11 based on the extracted installed store information 27 and map information 61. A creation unit 64; an installation store information recognition unit 65 that recognizes the installation store information 27 related to the installation store 11 from the input unit 18; and an installation store information registration unit 66 that registers the recognized installation store information 27 in the storage unit 19. As a result, when the information magazine 1 is delivered or collected to the installation store 11, an optimal route is output together with a map to the installation store 11 by a printing unit such as a printer of the output unit 20. Therefore, delivery of the information magazine 1 to the installation store 11 can be easily performed. The installed store information 27 includes the location information such as latitude and longitude in addition to the name, address, representative name, contact information, e-mail address, number of installed information magazines 1 The map / route creation means can determine the exact position of the installation store 11 and the optimum route based on the position information such as latitude / longitude. Further, by associating with the store information extracting means 58, a map or the like to the store 7 can be output, so that a map or a route to the store 7 can be guided to the user 10 or the like as necessary. .

  Further, the management computer 17 sets the installed store information based on the number of installed and collected books of the information magazine 1 in the installed store 11 from the input unit 18 and the installed store information 27 extracted by the installed store information extracting unit 62. 11 is further provided with an installed store performance analysis means 67 for analyzing the distribution effect of the information magazine 1 at 11 so that the distribution results of the information magazine 1 at each installed store 11 can be grasped. This can be useful for reviewing the installation store 11 to be reviewed. Further, the management computer 17 stores the first to fifth privilege means (24, 30, 34, 35, 55) as privilege grant information 68 in association with the store 7, the user 10, and the installation store 11, respectively. Is further provided with a privilege grant information registration means 69 for registering, so that the issuer 5 can know where, when and what privilege has been granted.

  Further, in the present embodiment, the functional configuration of the management computer 39 in the introduction center 36 of the management system is shown as that of the configuration shown in FIG. 5, but is not limited to this configuration. For example, FIG. A functional configuration as shown may be employed. In addition, about the thing of the structure similar to the above, while attaching | subjecting the same code | symbol as the above, description is abbreviate | omitted. In the example shown in FIG. 9, in addition to the mechanical configuration of FIG. 5, when the user information 15 and product information 8 are input from the input unit 18 to the management computer 39, the user information registration unit 70 that registers in the storage unit 19. The product information registration means 71, the purchase request information recognition means 73 for recognizing the purchase request information 72 of the product 6 that the user 10 or the like wishes to purchase from the input means 18, and the recognized purchase request information 72 in the storage means 19. Purchase desired information registration means 74 to be registered, and desired product matching means 75 for matching the product information 8 and the purchase desired information 72 stored in the storage means 19 when the product information 8 is input from the input means 18. In this way, the user 10 or the like registers the product 6 that the user wishes to purchase in advance, and inputs the product information 8 of the product 6 that the store 7 or the like has received. The product 6 received in step 75 is compared with the desired product 6, and if they match, a direct mail or e-mail is created by the mail creating means 56 for the user 10 who wishes to purchase. Since it can be sent, the user 10 can save the trouble of searching for the desired product 6. Further, the user 10 can know that a desired product has been entered in real time.

  Further, according to the example of FIG. 9, the product information 8 can be input from the input means 18, so that the product information 8 is input not only at the store 7 but also when the user 10 wants to sell, for example. By inputting from the means 18 and registering it in the storage means 19, the product 6 that the user 10 wants to sell is introduced to other users via the introduction center 36, a virtual store such as a communication network, the information magazine 1, etc. The width of the product 6 introduced at the introduction center 36 can be further widened.

  Further, in the present embodiment, the issuer 5 and the introduction center 36 are shown as different from each other. However, the present invention is not limited to this. For example, the management computer 39 of the introduction center 36 is replaced with the management computer 17 of the issuer 5. It can also be. Thereby, it is not necessary to newly provide an introduction center, and the configuration of the entire management system can be simplified. Alternatively, the storage means 19 of each management computer 17, 39 is shared directly or via a communication network, so that the issuer 5, the introduction center 36, or the management server side stores the storage means 19 in the storage means 19 respectively. Stored information can be used.

It is a perspective view which shows the information magazine used for this invention with a communication medium. It is a top view which shows the communication medium used for this invention with the principal part enlarged view. It is explanatory drawing which shows the whole structure of the information magazine management system of this invention. It is a block diagram which shows the function of the management computer of the issuer in this invention. It is a block diagram which shows the function of the management computer of the third party in this invention. It is a flowchart which shows the processing content in the management computer of an issuer. It is a flowchart which shows the processing content in the management computer of a third party. It is a block diagram which shows the function of the management computer of the issuer different from the example of FIG. It is a block diagram which shows the function of the management computer of the third party different from the example of FIG.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Information magazine 2 Communication medium 3 Identification information 4 Information magazine management system 5 Issuer 7 Sales shop 10 User 11 Installation shop 17 Management computer 18 Input means 19 Storage means 20 Output means 22 Purchase performance extraction means 24 First privilege provision means 28 Installation Store extraction means 30 Second privilege grant means 32 Verification means 34 Third privilege grant means 35 Fourth privilege grant means 39 Management computer 40 Product identification information 43 Product history creation means 44 Product history extraction means 46 Dealer information extraction means 47 Introduction Letter creation means 48 Purchase request notification means

Claims (5)

A management computer provided for an issuer that issues books and the like, and for managing business of the issuer;
An information magazine that is issued by the publisher and publishes product information and advertising information from a store that sells products,
Provided in the information magazine, comprising a communication medium for communicating from the user of the information magazine to the publisher,
When the user of the information magazine purchases a product at the store based on the information magazine, the communication medium records at least purchase information about the store and the product purchased by the user, and the communication medium. Is sent from the user to the publisher,
The management computer of the publisher is
At least an input means for inputting the purchase information;
Storage means for storing at least the purchase information input by the input means;
Purchase results extracting means for extracting purchase results by the user of the information magazine for each store based on the purchase information stored in the storage means;
First privilege granting means for granting a predetermined first privilege to the store based on an extraction result of the purchase record extracting unit and a first condition preset for each store;
An information magazine management system comprising: output means for outputting at least the first privilege granted by the first privilege granting means to the outside of the management computer. The information magazine is distributed to users by installing it in an installation store separate from the publisher, and the identification information different from each other is recorded in advance in the communication medium provided in the information magazine, And in the storage means of the management computer, the identification information recorded in the communication medium in advance and the installation store where the information magazine is installed are stored in association with each other,
The management computer is
Based on the identification information input by the input means, installed store extracting means for extracting the installed store by collating with the identification information stored in the storage means;
The information magazine management system according to claim 1, further comprising second privilege granting means for granting a second privilege to the installation store extracted by the installation store extraction unit. A management computer provided for an issuer that issues books and the like, and for managing business of the issuer;
An information magazine that is issued by the publisher and distributed to the user by being installed in a store separate from the publisher;
The information magazine is provided with identification information different from each other in advance, and a communication medium for communicating from the user of the information magazine to the publisher.
The management computer of the publisher is
Storage means for storing at least the identification information recorded in advance in the communication medium and the installation store in which the information magazine is installed;
Input means for inputting at least the identification information recorded in the communication medium sent from the user of the information magazine;
Based on the identification information input by the input means, an installation store extraction means for extracting the installation store by collating with the identification information stored in the storage means;
Second privilege granting means for granting a second privilege to the installation store extracted by the installation store extraction means;
An information magazine management system comprising: output means for outputting at least the second benefit granted by the second privilege granting means to the outside of the management computer. In the communication medium, when the information magazine user is sent to the publisher through the installation store, the route information of the installation store through which the information magazine is routed is further recorded,
The management computer is
Collation means for collating the installation shop via the route information input by the input means and the installation shop extracted by the installation shop extraction means;
3. The apparatus according to claim 1, further comprising a third privilege granting unit that grants a third privilege to the installed store that has passed when the installed store that has passed through and the extracted installed store do not match by the collating unit. The information magazine management system according to claim 2 or claim 3. The management computer is
The information magazine according to any one of claims 1 to 4, further comprising a fourth privilege granting unit for granting a fourth privilege to a user of the information magazine that has sent the communication medium. Management system.

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