JPH05242363A - Method for collecting final consumer's purchasing information - Google Patents

Abstract

PURPOSE:To utilize the subject method for the guide of a new commodity or the like by delivering a premium seal to which a bar code expressing commodity information is given to a consumer, reading out the bar code imparted to the premium seal corresponding to the sent number of points and using the commodity information and personal information as a database and analyzing the information such as the sale and inclination of a specific commodity. CONSTITUTION:A final consumer collects premium seals up to the prescribed number of points, sticks the seals to an application sheet or the like and sends the form to an information collecting trader or the like. In addition to an address, a name, sex, and age, family constitution, interests, etc., are written in the application sheet. A part of the description columns for these information can be constituted of a mark- sheet form so as to easily execute computer processing. The information collecting trader registers personal information in an electronic computer, reads out bar codes from seals and stores also the read information in a storage device. The computer automatically executes the issuing processing of a premium such as a merchandise coupon and a travel coupon corresponding to the number of points of the seals, records the issuing date, analyzes the commodity information to classify a personal commodity purchasing tendency.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method of collecting information about merchandise sales destinations.

[0002]

2. Description of the Related Art A POS (Point of Sales) system has been heretofore introduced as a system for collecting data on merchandise and performing distribution routes, sales management, and inventory management in real time. This is to read a barcode attached to a product with a barcode reader and automatically input the product name and price to a computer terminal.

However, in such a POS system, what can be managed is the sales situation at retail stores in the distribution route, and it has been impossible to collect information about the final consumer (end user). Further, even if such a POS system is very effective for product management in a large-scale retail store or the like, it does not increase the purchasing motivation of the final consumer.

As a method of collecting the information of the final consumer, it has been customary to request a product monitor or take a questionnaire. However, the former obtains too accurate information because the number of samplings is small. However, in the latter case, there was a problem that the labor and cost of the questionnaire surveyor would be high.

Further, when introducing a new product, etc., it is sent to an individual by mass delivery means such as direct mail, but since information as to whether or not the individual bought the new product is not fed back, the next new product is sent. In the case of the introduction, there was a problem that waste was inevitable because a large amount of delivery had to be carried out regardless of whether the product was interested or not.

[0006]

The problem to be solved by the present invention is to collect personal information of the final consumer and utilize it for guidance and introduction of new products in the future.

[0007]

In order to solve this problem, the method of collecting final consumer purchasing information according to the present invention uses a premium sticker with a bar code representing product information such as a maker name, a product name and a score. Along with the consumer, the product information obtained by reading the bar code attached to the premium seal for the predetermined points sent from the consumer and the name, address, age, sex described by the consumer, It is characterized in that the personal information such as family structure is used as a database to analyze information such as sales of specific products and tastes.

[0008]

[Function] By attaching a barcode to the premium sticker,
The rationalization, accuracy and swiftness of product information input work can be achieved. The collected information will be used for personal preference analysis, etc.
It can be effectively used to guide and introduce new products. By adding a gift such as a gift certificate or a travel ticket in accordance with the score of the gift sticker, the number of applicants is increased, and sales promotion and information collection are promoted.

[0009]

EXAMPLES The present invention will be specifically described below with reference to examples. FIG. 1 is a front view showing an embodiment of a premium seal 10 according to the present invention. On the premium sticker 10, a visually displayed score 11 and a bar code 12 are printed. The contents of the information of the bar code 12 include a manufacturer name, a product name, a score of a premium sticker, and the like.

FIG. 2 is an explanatory diagram showing the distribution route of the product and the flow of the premium seal. Goods typically flow from manufacturers to wholesalers, retailers, and end consumers. The premium seal according to the present invention is handed to the final consumer at the retail stage, but the information collector supplies the premium seal to any of the manufacturer, wholesaler, and retailer, and provides the final consumer with the corresponding product. Shall be passed.

[0011] The final consumer collects the premium stickers so that the number of points reaches a predetermined score, attaches the premium stickers to the application form, and sends them to the information collector. In addition to the necessary information such as address, name, gender, and age, the application form can be asked to describe the family structure, hobbies, etc. A part of the entry field of the application form in which these pieces of information are described can be in a mark sheet format for easy computer processing.

The information collector registers personal information in the computer, reads the barcode of the premium sticker with a reader, and stores this information in the storage device of the computer. On the one hand, the computer automatically performs the process of issuing a gift according to the number of points on the gift seal, such as a gift certificate or travel ticket, and records the date of issue, and on the other hand, it analyzes the product information and Categorize the product purchasing tendency of. For example, when the product is beer, it is a type that prefers only a specific brand, a type that tries various new products, a manufacturer that is limited to one, or another manufacturer. Also, if you provide a column on the application form that states how many purchases a month will make, you will be able to know your consumption.

By collecting and analyzing such data and providing it to the manufacturer, it is possible to select whether or not it is appropriate as a consumer who should be informed of a new product, and to effectively send direct mail. When applying for a free gift sticker, it is possible to feed back information as to whether the guide was valid or not and follow up.

There are various kinds of prizes according to the number of points on the sticker, but among them, travel tickets can fulfill the user's "dream" for a long time, and compared with other things, the initial collection It is considered the best giveaway because the reason can remain unchanged until the end. If something else is a gift, for example, you don't feel like applying for something you have or don't care about, and you may use gift cards or book tickets immediately or give them to others. I don't feel like applying for it all the time, but the more travel tickets I have, the more I dream about travel planning.

[0015]

As described above, according to the present invention,
It is possible to collect personal information of the final consumer and use it for guidance and introduction of new products in the future. By attaching a bar code to the premium sticker, it is possible to rationalize, accurately and swiftly enter product information. By adding gifts such as gift certificates and travel tickets according to the number of gift stickers, the number of applicants can be increased, and sales promotion and information collection can be promoted.

[Brief description of drawings]

FIG. 1 is a front view showing an embodiment of a premium seal according to the present invention.

FIG. 2 is an explanatory diagram showing a flow of a product distribution route and a prize seal.

[Explanation of symbols]

 10 premium stickers, 11 points, 12 barcodes

Claims (1)

[Claims] 1. A premium seal attached with a bar code indicating product information such as a maker name, a product name, and a score is given to a consumer together with a product, and is attached to a premium seal for a predetermined score sent from the consumer. The product information obtained by scanning the barcode and personal information such as name, address, age, sex, and family composition written by the consumer should be used as a database to analyze the sales of specific products and tastes. A method for collecting final consumer purchasing information, characterized by: