JP2004227376A - Sightseeing information management system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a sightseeing information management system capable of properly grasping and analyzing the consuming trend of sightseers required for providing proper service corresponding to continuously changing and being varied trends of sightseers. <P>SOLUTION: This sightseeing information management system is provided with a service card on which the user of a rent-a-car and identification information of the sightseers are recorded for enabling merit at a sightseeing facility, reading means for reading the identification information of the service card, and transmitting means for transmitting the read out identification information of the sightseer and the consuming information at the sightseeing facility. The respective information is collected at a management center using a communication line and recorded/managed in a sightseeing information database. Using sightseeing information analyzing means, the personal information and consuming information of the sightseer are analyzed and processed, a sightseer list corresponding to the respective merchandise is prepared, and sales promotion information corresponding to each sightseer can be prepared. <P>COPYRIGHT: (C)2004,JPO&NCIPI

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to a tourist information management system for collecting consumption information of tourists and grasping the consumption trends, including identification information obtained from tourists, rental cars used by tourists, accommodation facilities, tourist facilities, etc. The present invention relates to a sightseeing information management system that can obtain information effective in attracting customers and promoting sales by collecting, collating, comparing, and analyzing consumption information in the country.
[0002]
[Prior art]
In recent years, sightseeing trips have become popular both in Japan and abroad, and in this form, the number of users of conventional group tours and the like has decreased, and the number of individual tourists sightseeing due to personal hobbies has increased.
[0003]
In response to such diversification of tourists, it has become an important issue for tourist facilities and travel agencies to provide detailed services.
[0004]
2. Description of the Related Art Conventionally, there have been various kinds of discount services and the like that can receive benefits at tourist facilities and the like.
[0005]
Most discount services at sightseeing spots so far are coupons or the like that can be distributed at a tourist information center or a hotel, etc., and provide a predetermined discount privilege when entering sightseeing spots or purchasing souvenirs.
[0006]
However, since this coupon is issued individually for each tourist facility or for each tourist facility trader or store, holding a large number of coupon tickets and searching for the required coupon ticket each time it is used It has to be handed over, which is very inconvenient.
[0007]
On the other hand, for a seller who sells services and goods, the cost of issuing a large number of coupons is considerable and uneconomical.
[0008]
Therefore, in Japanese Patent Application Laid-Open No. 05-174231, in each facility or store of a tourist facility company concentrated in one place such as a sightseeing spot, an existing coupon ticket is used by commonly using one card. An automatic ticket issuing device capable of issuing an entrance ticket or a purchase ticket that can receive a similar discount privilege is disclosed.
[0009]
Tourists have many coupons because they can receive the same discount benefits as existing coupons by using one card in common at each facility or store of many tourist facility operators It is not necessary, and it is convenient to carry one coupon as if you are a tourist destination visa, and it is convenient because you can receive discount benefits with the same coupon at any tourist facility It can be expected to improve the consumer's willingness to consume, and the tourist facility operators can greatly reduce the issuance cost compared to existing coupons, resulting in considerable cost reduction.
[0010]
In recent years, the use of rental cars in sightseeing spots has significantly increased due to the fact that car navigation systems have been installed in rental cars. Even the first land without land can now reach the destination smoothly.
[0011]
Therefore, Japanese Patent Application Laid-Open No. 13-243307 discloses an information providing system by a rental car company using wireless communication means or a communication line such as the Internet.
[0012]
With the spread and development of the Internet, various types of information on sightseeing spots, which have been obtained through guidebooks and the like, can now be obtained instantly from mobile phones and personal computers, and car navigation devices installed in rental cars use communication lines. This has made it possible to easily obtain timely event information and useful local information of sightseeing spots.
[0013]
Until now, tourists often spent a lot of time gathering information on tourist spots before sightseeing trips, but even for the first time, it is possible to make a casual trip that allows you to go sightseeing immediately when you think up .
[0014]
[Problems to be solved by the invention]
As described above, various useful inventions such as those described above have been filed in the provision of services to tourists, but have the following problems.
[0015]
Japanese Patent Application Laid-Open No. 05-174231 discloses that coupon coupons are distributed at facilities and shops of tourist facilities that are concentrated in one place such as a sightseeing spot, and a tourist first obtains a coupon coupon. You have to make an itinerary.
[0016]
Further, the use of the coupon is only a discount privilege at the time of use, and no service is provided to tourists after use, such as sending a DM from the used store or guiding souvenirs.
[0017]
Therefore, only a one-time effect can be obtained at that time, and it is not possible to analyze information such as the customer demographics and preferences, so that the tourist facilities will not be reflected at all in the future improvement of the quality of service contents. .
[0018]
Also, Japanese Patent Application Laid-Open No. Hei 13-243307 discloses that, although there is a sufficient benefit that can be obtained by tourists, information can be collected only when using a rental car, and the behavior of a sightseeing spot is inevitably limited to movement by a rental car. I will.
[0019]
In addition, the useful information that can be obtained by tourists is that the information provided by the rental car operator is only information requested from stores and tourist facilities, so tourists are provided at any tourist spots they visit for the first time. Because they tend to rely on information, only certain stores and tourist facilities will benefit, not revitalize the entire tourist area.
[0020]
In this way, tourists in recent years have become more popular with tours that allow them to increase their free time and act freely, rather than traveling according to detailed travel schedules. It is becoming possible to go sightseeing.
[0021]
For this reason, unlike conventional group travel, guides are not always sightseeing while grasping the trends of tourists, and it is difficult to grasp the trends of tourists.
[0022]
In addition, it is not easy to determine what services are appropriate for tourists, and there is a method that can fully and accurately grasp the trends of tourists. It has been demanded.
[0023]
Therefore, the present invention has been made in view of the above-described problems, and its purpose is to provide tourists with an ever-changing and necessary service in order to provide accurate services corresponding to diversifying tourist trends. It is an object to provide a tourist information management system capable of accurately grasping and analyzing consumption trends.
[0024]
[Means for Solving the Problems]
The present invention solves the problems described above by the following means.
Claim 1 is a service card in which identification information of a tourist is recorded and a privilege is received at a tourist facility and the like, which is installed in a tourist facility used by the tourist and reads the identification information of the service card. A reading means and a transmitting means for transmitting the read tourist identification information and the consumption information at the tourist facility are provided, and each information is collected by the management center using a communication line, and a tourist information database is provided. It is a tourist information management system characterized by recording and managing the information.
[0025]
The identification information includes a tourist's name, age, date of birth, gender, address, telephone, e-mail address, occupation, etc., and includes information necessary and sufficient to identify a tourist individually. .
[0026]
The service card is a card on which the above-mentioned personal information is recorded, and which can receive various services by being presented. For example, at the time of consumption at a sightseeing spot, a discount privilege may be obtained simply by presenting, or a credit function may be provided. A magnetic card or an IC card may be used.
[0027]
The reading means is a card reader device or the like which is installed in each tourist facility or store where the service card can be used, and reads tourist identification information recorded on the service card.
[0028]
The consumption information includes the name of the facility or store used by the tourist at each tourist facility or store, the name of the store or the name of the purchased product, the usage fee, the usage time, and the like. And what was purchased. POS data by a POS device may be used.
[0029]
The transmitting means is means for transmitting the tourist identification information read from the service card and the tourist consumption information to the management center from each of the tourist facilities and stores by a communication line to the management center. The obtained tourist identification information data and the tourist consumption information data obtained by the POS device may be sent to a personal computer, and transmitted to the host computer of the management center via the Internet or the like.
[0030]
The management center accumulates and manages the identification information and the consumption information. A tourism information database is provided, and the identification information and the consumption information transmitted from each use facility and store to the management center via a communication line are provided. Is stored in this tourist information database.
[0031]
In this way, by providing a service card that is advantageous to tourists, it is possible to promote the use of the card, and it is possible to acquire the identification information of the tourist in association with the consumption information by the reading means. ing.
[0032]
Conventionally, only consumption information acquired by a POS device or the like has been analyzed. With consumption information alone, it is not only an analysis of tourism facility sales information, but an overall analysis of tourists is possible.However, analysis by generation, gender, region, etc. It is difficult to grasp the individual trends of tourists, such as information necessary for product development such as whether it is a favorite thing and information for DM for resale for introducing products to individual tourists. Yes, these pieces of effective information are realized only when tourist identification information and consumption information are obtained in association with each other.
[0033]
In addition, the management center records and manages tourist identification information and consumption information in a database, and classifies and statistically processes these information, enabling detailed analysis of tourist consumption trends. It is possible to use it as sales promotion information whenever necessary. The identification information and consumption information of these tourists are not separately managed by individual tourist facilities, but are collected and stored in the database of the management center, so that the amount of data is abundant and more accurate tourists Trends can be grasped and accurate analysis is possible.
[0034]
Claim 2 collects the user information of the rental car and the consumption information when using the rent-a-car at a tourist facility or the like at a management center using a communication line, and stores the user information and the consumption information. A tourism information management system characterized in that it is recorded and managed in a tourism information database in association with it.
[0035]
The rent-a-car user information is personal information required when a tourist uses a rent-a-car, and the use of the rent-a-car directly serves as a means of obtaining the tourist's personal information.
[0036]
In addition, the rental car user information is transmitted from the rental car company to the management center via a communication line, and the rental car user transmits the unique number of the rental car to the tourist facility side and transmits the number and consumption information to the management center. It is. The collation of the user information with the identification information and the consumption information is performed at the management center.
[0037]
A service card is not required as a means for obtaining personal information of tourists, and personal information of tourists is obtained from usage information obtained by a rental car company when applying for rental car use. At the tourist facilities, the tourist information corresponding to the rental car's individual number is transmitted to the management center, and the management center compares the rental car's individual number with the rental car's usage information and responds to the tourist's personal information Then, the consumption information is recorded and managed in the tourism information database.
[0038]
Therefore, it is possible to obtain information of free tourists such as personal trips using a rental car.
[0039]
A third aspect of the present invention is the sightseeing information management system according to the first aspect, wherein the service card has rent-a-car use information recorded by a rent-a-car use information recording unit installed at a rent-a-car company.
[0040]
The rent-a-car use information recording means is a data recording device capable of recording use information including personal information of a user required when using the rent-a-car on a service card having a storage means, such as a dedicated card information recording device, and a personal computer. For example, the information may be input from a user or the like, or may be data that can be recorded by capturing data from a management computer of a rental car company.
[0041]
When renting a rental car at the start of using a rental car, by distributing the service card on which the use information is recorded, the service card can be distributed to all tourists who use the rental car.
[0042]
When using a service card with usage information of a rental car user, the usage information is automatically read by using a card reader installed at a tourist facility, and the usage information is automatically associated with the consumption information. Sent. In this case, there is no need for collation at the management center.
[0043]
Claim 4 collects the individual use number set for each use object used by the tourist and consumption information at the time of using a tourist facility or the like at a management center using a communication line. Wherein the consumption information is recorded in a tourist information database in correspondence with personal information included in the customer management information in which the individual use number is registered and managed.
[0044]
The objects to be used are various transportation means used by tourists, such as airplanes, railways, ships, and vehicles. Further, the individual use number is a unique number set for the individual use target used by the user when the use target is used, and for example, when using an airplane, This is the seat number of the airplane, and if you use a rental car, it is the vehicle number, etc., and these unique numbers are information registered and managed as customer management information by the administrator of the use object. This allows the personal information of tourists to be specified.
[0045]
There is no need to issue a service card because the personal information of the tourist is specified using the individual usage number. The tourist can present this individual use number at various tourist facilities and stores in various ways.
[0046]
For example, it is possible to present an individual use number in a way that is most convenient for tourists, such as when speaking to a clerk or the like, when presenting a use card acquired for each use object, when presenting a rental car key, etc. .
[0047]
Each of the tourist facilities and stores that have been presented confirm the individual use number and transmit it to the management center together with the consumption information. On the other hand, the use target manager sends customer management information including an individual use number, personal information of tourists, and the like to the management center. In the management center, the individual use number transmitted from the sightseeing facility or the like is compared with the customer management information to identify a tourist, and the consumption information is associated with the tourist's personal information and the consumption information is compared with the sightseeing information. This is recorded in the database.
[0048]
In this case, the tourist only needs to present an arbitrary individual use number to the tourist facility from various types of use objects, and does not need to present a specific individual use number.
[0049]
For example, when using a rental car, the rental car number indicated on the key of the rental car may be presented as an individual use number, and after using an airplane, the seat indicated on the airplane ticket may be used. The number may be presented as an individual use number. In this manner, the individual use number may be arbitrarily presented, and it is not necessary to store the specific individual use number or carry around a card or the like on which the specific individual use number is described.
[0050]
A tourist information analyzing means and said tourist information database are provided in said management center, and said personal information and consumption information of tourists stored in said tourism information database are analyzed by said tourist information analyzing means. The tourist information according to any one of claims 1 to 4, wherein a tourist list corresponding to each product is created, and sales promotion information corresponding to each tourist is created. Management system.
[0051]
The tourist information analyzing means is a processing means by a computer for analyzing and processing the personal information data and the consumption information data of the tourist stored in the tourism information database. The personal information data of the tourist is obtained from the tourism information database. A data extraction unit for extracting consumption information data, a list data creation processing unit for creating a tourist list for each product consumed for the extracted data, and a tourist list for any tourist from the created tourist list data. A sales promotion information creation processing unit for creating sales promotion information is provided.
[0052]
The sales promotion information is information for directly introducing a product consumed by the target tourist and a product related to the product as a purchase desired product of the tourist, and for example, as a destination, each tourist Is set, and the data can be directly printed such as a direct mail in which a desired product is introduced.
[0053]
In this way, sales promotion information indicating changes in consumption trends is provided to tourist facilities, customer lists adapted to each tourist facility and each store are extracted, DMs are automatically created, and useful sales leads to various sales promotions. Information can be automatically created. Further, the information stored in the database can be used for information such as events and merchandise for the purpose of inviting customers such as DMs and e-mail magazines.
[0054]
BEST MODE FOR CARRYING OUT THE INVENTION
Hereinafter, embodiments of the present invention will be described with reference to the drawings.
[0055]
The present invention makes it possible to collect consumption information in correspondence with personal information of tourists, and to improve and improve the quality of services by managing and analyzing the information.
[0056]
FIG. 1 is a system configuration diagram showing an example of a sightseeing information management system according to the present invention, wherein sightseeing when a tourist uses a service card using an IC card to shop at a souvenir shop in a sightseeing spot. An example of information collection and its utilization is shown.
[0057]
In this tourist information management system, a card issuing device 14 for issuing a service card is connected to the management center 1, a host computer 11 for managing and analyzing the tourist information is provided, and the tourist facility 3 has a tourist information. An information collection terminal device 31 for collecting information is provided. The host computer 11 and the information collecting terminal device 31 are connected via the Internet so as to be able to transmit and receive.
[0058]
The host computer 11 has an input / output management unit 12 for managing input / output and transmission / reception of data with the card issuing device 14 and the information collection terminal device 31 of the tourist facility 3, and a data processing for collating and analyzing the tourist information. It comprises a section 13 and a tourist information database 15 for storing various tourist information.
[0059]
The tourism information system thus configured operates as described below.
[0060]
1) Entering personal information of tourists
The tourist 2 makes a card member application 4 for the service card 21 issued by the management center 1. At the time of this application, the personal information of the tourist 2 is input to the card issuing device 14 as application data. The personal information of the tourist 2 is information that can identify an individual, such as a name, a zip code, an address, an age, and a job.
[0061]
2) Issuance of service card 21
When the card member registration is completed, the service card 21 is issued 5. The service card 21 is an IC card in which the personal information is recorded.
[0062]
3) Collection of personal information by card reader
The tourist 2 performs shopping at the tourist facility 3 using the service card 21 and receives a predetermined privilege 6. At the time of purchase, the service card 21 is presented 7 to the clerk. Here, the personal information recorded on the service card 21 is read by the card reader device 34 installed in the store 3.
[0063]
4) Transmission of personal information and consumption information
The personal information data read by the card reader device 34 and the consumption information data input to the POS device 35 at the time of shopping are transmitted to the personal computer 31 having the Internet transmitting means 32, and the personal computer 31 transmits the personal information data via the Internet. It is transmitted 8 to the host computer 11 of the management center 1. The consumption information is purchase information recorded in the POS device 35, and includes a sale product name, a sale date and time, an amount, and the like.
[0064]
5) Information data processing
The host computer 11 of the management center 1 sets the common parameters and associates the personal information data and the consumption information data, and makes the tourist information data easy to extract and analyze.
[0065]
6) Recording of tourist information data
The sightseeing information data is stored in the sightseeing information database 15 of the host computer 11.
[0066]
7) Analysis of tourism information data
The sales data for each consumed product and the personal information of the related tourist are extracted from the tourist information database 15 described above, and the hit product list and the consumed tourist list corresponding to the hit product, and Selection data of hit products by age, selection data of hit products by prefecture of origin, etc. are created as analysis information.
[0067]
8) Transmission of tourist information analysis data
The created various analysis information data is recorded in the tourism information database 15 and transmitted 9 to the personal computer 31 installed in the tourist facility 3 as sales promotion information data.
[0068]
9) Utilization of sales promotion data
Effective sales, such as selecting the best handling products for tourist facilities 3 from sales promotion information, determining in-store design from hit products by age, and sending direct mail 10 to the tourist list for hit products Can be used as promotion data.
[0069]
Conventionally, such a trend analysis of customers has been performed in one store or in a group of a certain same type of business. For this reason, the analysis was for only sales data. In this case, it is possible to find a hit product, but it is difficult to determine what caused the hit.
[0070]
According to the present invention, it is possible to analyze not only the sales data but also the personal data of the tourist, and also to concentrate the information in the management center, it is also possible to analyze the information of different industries. This enables not only finding a hit product but also analyzing the cause of the hit.
[0071]
Since tourists come from other prefectures, it is very different from the local audience, and it is difficult to think from the viewpoint of tourists. For this reason, even if a hit product is simply found, the next hit product cannot be foreseen unless the cause of the hit is found.
[0072]
The cause of the hit cannot be found without analyzing tourists. That is, it is necessary to collect data that can analyze tourist information in detail, and it is possible to grasp the cause of a hit only by analyzing the data. store
[0073]
The present invention has been made by paying attention to this point, and is a system capable of collecting and analyzing tourist information.
[0074]
FIG. 2 is a system configuration diagram showing another example of the tourist information management system according to the present invention, and is an example of collecting tourist information when a tourist uses a rental car to shop at a souvenir shop at a tourist spot. Is shown.
[0075]
In this tourist information management system, the management center 1 is provided with a host computer 11 for managing and analyzing sightseeing information, and the rental car company 40 is provided with a customer management terminal device 42 to which a card issuing device 41 is connected. The tourist facility 3 is provided with a tourist information collection terminal device 31 for collecting card information and consumption information. The host computer 11, the customer management terminal device 42, and the sightseeing information collection terminal device 31 are connected to each other via the Internet so as to be able to transmit and receive.
[0076]
The host computer 11 includes an input / output management unit 12 that manages input / output and transmission / reception of data from / to the terminal devices 31 and 42 from the rental car company 40 and the tourist facility 3, and data for collating and analyzing tourist information. It comprises a processing unit 13 and a sightseeing information database 15 for storing various sightseeing information.
[0077]
The tourism information system thus configured operates as described below.
[0078]
1) Entering personal information of tourists
The tourist 2 makes a use application 4 at the rental car office 40. At the time of this application, the personal information of the tourist 2 is input to the customer management terminal device 42 as customer data.
[0079]
2) Issuance of service card
With the above application, the control unit 43 of the customer management terminal device 42 creates customer management information including the rental car information, generates a management number, and records it in the storage unit 44. This management number is recorded on the service card 22 of the rental car and issued 51 to the tourist 2. The service card 22 only needs to record the management number, and the amount of recorded information is small. Therefore, the service card 22 may be a magnetic card, a card with a bar code attached, or the like. The created customer management information is transmitted 50 to the host computer 11 of the management center 1 via the Internet.
[0080]
3) Collection of management numbers by card reader
The tourist 2 performs shopping at the tourist facility 3 using the service card 22 described above. At the time of purchase, the rental card service card 22 is presented 52 to the clerk. By presenting the service card, tourists can obtain benefits 53 such as discounts. Here, the management number recorded on the service card 22 is read by the card reader device 34 installed in the store 3.
[0081]
4) Transmission of management number and consumption information
The management number data read by the card reader device 34 and the consumption information data input to the POS device 35 at the time of shopping are transmitted to a personal computer (tourism information collection device) 31 having an Internet transmission function, and the personal computer Is transmitted 54 to the host computer 11 of the management center 1 via.
[0082]
5) Information data processing
The host computer 11 of the management center 1 receives the customer management information data from the customer management terminal device 42, collates the management number data and the consumption information data from the tourist facility 3, sets common parameters, and associates them. Sightseeing information data that can be easily extracted and analyzed.
[0083]
6) Recording of tourist information data
The sightseeing information data is stored in the sightseeing information database 15 of the host computer 11. As for this tourist information data, similarly to FIG. 1, various sales promotion information is created by analyzing the data, and is transmitted 55 and 56 to the tourist facility 3 and the rental car company 40. Is sent.
[0084]
In this embodiment, there is no need to collect service card users on the management center 1 side. It is intended for tourists using rental cars, which have been increasing rapidly in recent years. Conventionally, in order to grasp the trend of tourists, it has been analyzed for tourists who tour according to a pre-planned travel schedule, such as tour companies. However, in the recent rental car boom, it is very difficult to grasp the trend of tourists. In the present embodiment, it is possible to grasp the trend of tourists using this rental car.
[0085]
FIG. 3 is a system configuration diagram showing still another example of the tourist information management system according to the present invention, wherein a use number set when a tourist uses an arbitrary use target (aircraft) is used as an individual use number. An example of collecting sightseeing information when shopping at a souvenir shop in a sightseeing spot is shown.
[0086]
In this tourist information management system, a host computer 11 for managing and analyzing sightseeing information is provided in a management center 1, and a target company (airline company) 60 used by a tourist includes personal information of the tourist. A usage information management terminal device 61 for managing usage information is provided, and a sightseeing information collection terminal device 31 for collecting consumption information is provided in the tourist facility 3. The host computer 11 and the tourist information collection terminal device 31 are connected to each other via the Internet so as to be able to transmit and receive.
[0087]
The host computer 11 manages input / output and data transmission / reception with the usage information management terminal 61 of the business operator (airline company) 60 and the tourist information collection terminal 31 of the tourist facility 3 for the tourist 2. It comprises a unit 12, a data processing unit 13 for collating and analyzing sightseeing information, and a sightseeing information database 15 for storing various sightseeing information.
[0088]
The tourism information system thus configured operates as described below.
[0089]
1) Entering personal information of tourists
The tourist 2 makes a use application 4 at the service provider (airline company) 60. At the time of this application, the personal information of the tourist 2 is input to the usage information management terminal device 61 as usage information data.
[0090]
2) Issue of individual usage number
With the above application, the seat number of the aircraft to be used is issued 70, and this seat number becomes an individual use number for specifying the tourist 2, and the control unit 62 of the use information management terminal device 61 uses the individual number as the seat number. Usage information management data including a usage number is created and recorded in the storage unit 63.
[0091]
Such individual use numbers also occur in train reservations, car rental reservations, hotel reservations, and the like. In sightseeing, reservations are often made using a lot of personal information in connection with travel and accommodation, and all of these objects can be used as the above-mentioned individual use numbers.
[0092]
3) Collection of individual usage numbers
The tourist 2 can obtain the privilege 72 in shopping by presenting 71 the individual use number (such as a seat number) at the tourist facility 3. At the time of purchase, the type of individual use number that can be used at the store 3 (for example, confirming the individual use number that can be used, such as whether a hotel room number can be used or an aircraft seat number can be used) is confirmed and transmitted to the store clerk. . For example, the seat number or the like of the aircraft may be given verbally, or an airline ticket with the seat number may be presented.
[0093]
The individual use number is input to the POS device 35 by the store clerk and sent to the connected information collection terminal device 31.
[0094]
4) Transmission of individual usage numbers and consumption information
The consumption information data input to the POS device 35 at the time of shopping is sent to the information collecting terminal device 31 having the Internet communication function, and is sent 73 together with the individual use number data to the host computer 11 of the management center 1 via the Internet.
[0095]
5) Collection of personal information
When the host computer 11 of the management center 1 receives the individual use number data, the host computer 11 transmits the individual use number data to the use target company (such as an airline company) 60 via the Internet, and requests the personal information. The usage information management terminal device 61 of the usage target company 60 identifies the transmitted individual usage information number and transmits 76 the corresponding tourist personal information.
[0096]
6) Information data processing
The host computer of the management center receives the personal information data of the tourist transmitted from the usage information management terminal device of the target company, compares the personal information data with the consumption information data from the tourist facility, and sets common parameters. To make tourist information data easy to extract and analyze.
[0097]
7) Recording of tourist information data
The tourism information data is stored in a tourism information database of the host computer. As for this tourist information data, similarly to FIG. 1, various sales promotion information is created by analyzing the data and transmitted 54 and 55 to the tourist facility 3 and the airline 60. Is sent.
[0098]
In this embodiment, tourists are not limited to a specific card member or a specific object, that is, a rental car, in order to receive a privilege at a tourist facility. It is possible to use the seat number of an aircraft, train, hotel, etc. used by another person as the individual use number to receive the service, so it is sufficient if any individual use number can be presented from among multiple individual use numbers So it is very easy to use.
[0099]
In addition, since it is now possible to collect information on individual tourists, which could not be grasped the trend, a wide range of tourists targeting all tourists including individual travelers can be collected. This is a tourist information management system that enables analysis.
[0100]
【The invention's effect】
The present invention described in detail above has the following effects.
[0101]
1) It is possible to collect not only the consumption information but also the personal information of the tourist at the same time, and it is possible to analyze not only the sales information but also the tourist, thereby analyzing the hit product.
[0102]
2) Since information from a plurality of tourist facilities can be concentrated in the management center, tourist preferences can be analyzed from various directions, and the information can be abundant and more accurate analysis can be performed.
[0103]
3) Since the personal information necessary for tourists to use a rental car directly leads to the acquisition of the tourist's personal information, there is no need for special efforts for attracting customers, and free sightseeing such as individual travel is possible. Collect customer information.
[0104]
4) It is possible to collect a wide range of information on free tourists, such as individual trips, which are not affected by sightseeing tours.
[0105]
5) Since the identification information is specified using the individual use number, there is no need to issue a service card, and the tourist can present the individual use number in various ways at each tourist facility or store. Can be used and the range of use can be expanded.
[0106]
6) The information in the database can be used for the purpose of attracting customers such as DMs and e-mail magazines for information on events and products. Based on the results of analyzing various types of collected tourist information, each tourist facility and each store can be used. Extract customer lists that are suitable for the market, automatically create DMs, automatically create useful information that will lead to various sales promotions, and provide sales information that shows tourist consumption trends to each tourist facility and store. Can be.
[Brief description of the drawings]
FIG. 1 is a configuration diagram of a tourist information management system using a service card according to the present invention.
FIG. 2 shows a configuration diagram of a tourist information management system using a rental car according to the present invention.
FIG. 3 shows a configuration diagram of a sightseeing information management system utilizing an arbitrary individual use number in the present invention.
[Explanation of symbols]
1 management center
2 tourists
3 tourist facilities (stores)
11 Host computer
12 I / O management unit
13 Data processing unit
14,41 Card issuing device
15 Sightseeing information database
21, 22 Service card
31 Personal computer (Tourist information collection terminal device)
32 Transmission means
34 Card Reader Device
35 POS device
40 Car rental companies
60 airlines
61 Usage information management terminal device

Claims (5)

A service card in which the identification information of the tourist is recorded and a privilege can be received at a tourist facility, reading means for reading the identification information of the service card installed in a tourist facility or the like used by the tourist; There is provided a transmission means for transmitting the identification information of the tourists and the consumption information at the tourist facilities, etc., and collects each information at the management center using a communication line, and stores the information of each tourist in the tourism information database. A tourist information management system characterized by recording and managing personal information and consumption information in association with each other. The user information of the rental car and the consumption information when using the sightseeing facilities and the like using the rental car are collected by a management center using a communication line, and the user information and the consumption information are made to correspond to each other to obtain tourist information. A tourist information management system characterized by recording and managing in a database. 2. The sightseeing information management system according to claim 1, wherein the service card has rent-a-car use information recorded by a rent-a-car use information recording unit installed at a rent-a-car company. Management of individual usage numbers set for each usage target used by tourists, customer management information registered and managed by the usage target management, and consumption information when using tourist facilities, etc. using communication lines A tourist information management system, wherein the information is collected by a center and the management center records the consumption information in a tourist information database in correspondence with personal information of a tourist. In the management center, a tourist information analyzing unit and the tourist information database are provided, and personal information and consumption information of tourists stored in the tourist information database are analyzed and processed by the tourist information analyzing unit. The tourist information management system according to any one of claims 1 to 4, wherein a corresponding tourist list is created, and sales promotion information corresponding to each tourist is created.

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